Podcasts about pretotyping

This week on the Honeypot Podcast, Alexander and Fredrik tackle the challenge of democratizing innovation within organizations. They discuss the importance of creating a structured approach to idea sharing and decision-making, ensuring everyone has a voice, not just the "intrepreneurs." They delve into the crucial role of formats, structures, and prototypes in bringing ideas to life and making them understandable and comparable. Plus, they explore the concept of "pretotyping" and offer practical tools like the "I do art" canvas and the "ideation matrix" to help listeners foster a culture of innovation in their own organizations. Key Takeaways: - Democratizing Innovation: Organizations often rely heavily on "intrepreneurs" who naturally drive ideas forward. However, creating a truly innovative culture requires a structured approach that empowers everyone to contribute. - The Importance of Structure: Having a clear format for sharing ideas ensures all contributions are comparable and evaluated fairly, preventing bias and encouraging participation from all employees. - Prototyping for Clarity: Prototypes, in various forms, help translate ideas into understandable concepts, facilitating feedback and iteration. This includes everything from simple user journeys to business model canvases. - Practical Tools: The episode introduces listeners to useful tools like the "I do art" canvas for structuring ideas and meetings, and the "ideation matrix" for gathering essential data points. - Overcoming Prototyping Stigma: Many perceive prototyping as complex and technical. Alexander and Fredrik emphasize its simplicity and importance in gathering data and refining ideas. Timestamps: 00:00: Introduction 00:47: The challenge of democratizing innovation 05:32: The crucial role of structure and formats 06:54: Being clear about the types of ideas you're looking for 10:56: Case study: A telecom company with a year-long innovation review process 14:36: Breaking down complex information gathering 16:42: Building a culture of experimentation and prototyping 19:19: Defining prototypes and their importance 23:30: Pretotyping and visualizing ideas 26:01: The "IDOARRT" canvas as a practical tool 28:31: Concluding thoughts on the importance of structure and data 29:25: Information on the Honeypot course on design thinking

W najnowszym odcinku podcastu Huge Thing x Mam Startup, rozmawiamy z Agatą Szydłowską, ekspertką w obszarze innowacji, Human Centered Design & Design Thinking. Rozmowa z Agatą wprowadzi Was w świat pretotypingu - poznacie jego genezę oraz istotę, dzięki wielu praktycznym przykładom przywołanym przez naszą rozmówczynię. Z tego odcinka dowiecie się, jak prostymi i niskonakładowymi sposobami sprawdzić, czy pomysł ma potencjał, przed przejściem do tworzenia pełnego prototypu.

In our latest podcast episode, we speak with Leslie Barry, the Founder and Director of Exponentially, where he uses the Google-developed method for de-risking innovation and shortening product development cycles called “Pretotyping”. In this super practical episode, we talk about • The origins of pretotyping and why it is different from prototyping • Key pretotyping techniques and how you can use them to test hypotheses before product builds • The ethics of customer experimentation and best practices for product testing • Stories from the field – when to use the technique, and when not to! • The complexities of including cash for commitment and price point testing during the pretotyping phase • The future of pretotyping and how you can ‘pretotype the pretotype' to start using this methodology in your own customer research Working in the innovation space for over a decade, Leslie has headed Innovation at ThoughtWorks and Sportsbet, built four startups, sold two, and guest lectures on experimentation and pretotyping at Stanford University. He has trained over 800 pretotypers and 150 start-up and scale-up founders across the world, run over 1000 pretotypes, and saved organisations over $25 million by not building the wrong 'it'. Follow Leslie on Twitter & Linkedin: @LeslieCBarry https://www.linkedin.com/in/lesliebarry/ Follow Exponentially on Linkedin: https://www.linkedin.com/company/think-exponentially Check out the Exponentially website: https://www.exponentially.com/about Check out Rapidly Software: https://www.testrapidly.com/ Join the Slack channel: https://www.exponentially.com/join-the-community Pretotyping Online Training: https://www.exponentially.com/online-training Follow us: www.linkedin.com/company/naked-ambition www.naked-ambition.com.au

Como consecuencia del confinamiento, nuestro estilo de vida se ha visto afectado. Por ejemplo, hubo alza de peso corporal, problemas de depresión y ansiedad, de acuerdo con lo que informa la Organización Mundial de la Salud (OMS). Y aunque poco a poco estamos adaptándonos a la nueva normalidad, se estima que las consecuencias podrían quedarse hasta tres años en la sociedad. Debido a lo anterior, es importante integrar a nuestra rutina diaria artículos saludables como los que ofrece Galtec Algae Technologies, empresa tecnológica dedicada al desarrollo de productos basados en microalgas, suplementos alimenticios y alimentos funcionales, los cuales ayudan a resolver dichos problemas y, además, se convierten en el complemento ideal de cualquier plan alimenticio. Para saber más acerca de esta empresa y la venta de suplementos online, contamos en este episodio con Gibrán Alemán, CEO de Galtec, quien nos cuenta que este proyecto nace de sus estudios como ingeniero bioquímico: “Quise que todos estos experimentos e investigaciones que realicé durante muchos años impacten a la gente. He tenido de todo, altibajos, pero es muy satisfactorio al final”. A pesar de no tener experiencia en ventas, Gibrán apostó a adquirir nuevos conocimientos y a iniciarse en el e-Commerce. “Los primeros acercamientos que tuve con las ventas fue por correo, pero no vi muchos resultados. Luego comencé en Instagram y ahí me topé con algunos nombres de tiendas en líneas que te facilitaban mucho el desarrollo de la página web”, relata. Entre esas plataformas, decidieron quedarse con Tienda Nube, mediante la cual hacen venta directa a consumidores finales, les permite hacer integraciones de distintas herramientas, aplicaciones, métodos de pago, herramientas de logística, etc. Asimismo, decidieron expandirse en marketplaces como Mercado Libre, Walmart y Amazon. “Nos abrimos a las plataformas de venta, pero nuestro objetivo es seguir llevando tráfico a nuestra tienda en línea”, asevera nuestro invitado. “Lo que me limitaba mucho mentalmente era pensar que tener mi propia tienda en línea era limitante para tener mi producto en oferta en otros marketplaces. Yo lo que les digo es que diversifiquen sus ingresos y tírenle a todo… no sabes si Amazon va a hacer el que más te venda, Mercado Libre o tu tienda en Shopify. Entonces aprovecha todos los canales de venta. Al final lo que estás haciendo es generar más ingresos”, aconseja Gibrán. El CEO de Galtec nos refiere que también distribuyen sus productos a otras emprendedoras que tienen su tienda, mediante venta por mayor: “Les ofrecemos paquetes con diferentes descuentos para que se animen a emprender hasta que tengan un margen de ganancia atractivo. Son aliadas Galtec, porque no sólo pretendemos vender los productos, sino que sea una colaboración. Las ayudamos dándoles tips de emprendimiento, marketing, redes sociales… y nos ha funcionado muy bien ese esquema porque nos ven no como un distribuidor, sino como un aliado”. La pandemia fue un reto para la empresa, pero no fue impedimento para seguir creciendo. Continuaron desarrollando sus productos de suplementos, que tienen la particularidad de que son muy llamativos por sus colores. “Los vamos combinando de acuerdo a las necesidades de nuestra audiencia”, afirma Gibrán, y alerta que “cuando iniciamos y nos enamoramos de un producto pensamos que como a nosotros nos sirve, a la gente le va a servir, y no tenemos esa retroalimentación de los clientes que son los que van a hacer que nuestro emprendimiento crezca”. Por eso es indispensable saber lo que nuestro público objetivo quiere. Para las personas que desean empezar a vender suplementos, nuestro invitado recomienda “meterse en la herramienta de Google Trends y poner varias palabras claves que consideres que están en tendencia ahora”. “Te van a aparecer las gráficas de los productos, que pueden ir para arriba o para abajo. Entonces elije dos o tres temas que te apasionen y que estén en tendencia también y contacta diferentes distribuidores, productores de esos productos y, antes de vender, ponlos en tu tienda en línea y pon alguna herramienta que diga ‘deja aquí tu correo' para avisarte cuando haya stock suficiente. Entonces de esas tres áreas que seleccionaste, elige otros tres productos, lánzaselos a toda la gente que tengas a tu alcance, ve armando tu comunidad, que vayan dejando ahí sus correos y, de todos esos productos que elegiste, apuesta por tres o cuatro donde haya mayor cantidad de gente interesada antes de comprar los productos y que te capitalices, y con esos comienzas”, describe. En el mismo sentido, Gibrán sugiere hacer pruebas con nuestra audiencia para saber si el producto que vamos a lanzar va a tener éxito. “Nos encontramos con una metodología que se llama Pretotyping, que se trata de ir poniendo a prueba tus ideas con la comunidad. Les consultamos y vamos viendo qué es lo que va necesitando la gente y hay unas herramientas muy específicas, como La Puerta Falsa, que es hacer una landing page donde esté este producto al cual llegaste, pero que todavía no existe, y captura correos. Si no hay correos, no sirve”, comenta Gibrán. Asimismo hacen uso del Email Marketing y publicidad a través de las redes sociales, donde los usuarios interactúan a través de encuestas, comentarios, etc. “En la tienda en línea usamos Notificaciones de Stock, que en Tienda Nube está, lo ponemos en cero, es decir, que hay cero cantidad de ese producto que no existe, y a través de las stories los mandamos al link a escoger el producto que más les guste y que dejen su correo”, detalla nuestro invitado, y asegura que “si hubo mucha interacción y buenos comentarios, no hay mejor indicador, va a haber muy buena probabilidad de que lo acepte la audiencia”. La venta de suplementos es un rubro que lleva tiempo y exige adquirir conocimiento constantemente para ir perfeccionando nuestro negocio. “A mí me encanta mi trabajo, aprendiendo todos los días, pero la otra parte que no es mi fuerte me gusta porque aprendo también”, expresa Gibrán, y añade: “Me apasiona mucho la parte de ciencia, desarrollar productos, darle a la comunidad soluciones a sus problemas, proponer cosas… me da mucha emoción cada vez que desarrollamos un nuevo producto y que lo sacamos a la venta”. Sin dudas, fue un gran reto para Gibrán, un profesional de laboratorio, comenzar a vender y conocer acerca del marketing, pero poco a poco “va adquiriendo más confianza en él y su equipo” y tiene la seguridad de que los problemas que surjan “los van a ir solucionando” desarrollando su principal herramienta: las ganas de seguir instruyéndose en su rubro. Página web: mitiendanaturalgaltec.com Instagram: @galtec.mx

Vad är spekulativ design och hur kan du använda dig av det?Idag pratar vi om "pretotyping", prototyping, testning och spekulativ design. Vi vill att fler ska våga använda sig av det här arbetssättet för att kunna få ur sig idéer, koncept och undvika missförstånd när man ska bygga saker.Veckans goodiebag: Alberto Savoias video där han förklarar "pretotyping" och hur man kan göra det rent praktiskt. Se videon här.Honeypot Podcast med Fredrik Heghammar & Alexander Wennerberg LarssonProduceras av hives.co See acast.com/privacy for privacy and opt-out information.

Guest: Maria Paula Oliveira (MP) is the Chief Innovation Officer for EY MENA. Under her leadership, EY MENA was awarded “Most Innovative Knowledge Enterprise” in 2019, and MP herself was presented with the “Excellence in Innovation” award by the Women Leadership Awards in the Arab World, in 2020. Additionally, she was recognized as one of the most influential corporate leaders in Singapore, in 2017. Four times innovation leader and twice an entrepreneur, MP has experience in Latin America, USA, Asia Pacific, and the Middle East. MP also worked for Experian, she co-founded two startups in the Silicon Valley and graduated from 500 Startups and Plug & Play acceleration programs. We talk about innovation, transformation, EY Megatrends and much more. To see more content, check our blog www.futurehacker.co ! There you will find the EY Megatrends Report that we mention at this interview, and much more.

You've heard the stats before: 90% of startups fail and the majority of the time it's because aspiring entrepreneurs pursue the wrong business idea.Pretotyping is a new way of increasing the chance of success by catching bad ideas early and uses creative, manual experiments to get YODA (your own data) to validate concepts and steer product development.We've been advocating for a data-driven approach to product development for some years now so we are super excited to have Jonathan on. He's here to tell us all about the pretotyping method and to see if we can adapt any of his expertise into our everyday startups.

Jonathon Sun tells Dan about a hot new methodological approach in product development called Pretotyping.

My guest this week is the former MD of Google’s $5Bn UK business.   He spent the dot.com crash in Silicon Valley, the financial crisis leading Google UK, and the past 6 years building some of Europe's top fintech start-ups.  He has learnt a lot about how to drive success and even more about how to fail. While he was MD at Google, he came across pretotyping a novel approach to validating ideas for new products or services quickly, objectively and accurately, often by failing efficiently. And now he brings this thinking to all the start-ups he works with. And today he is going to share it with us. Please give a warm Speaking Business welcome to digital innovator Dan Cobley. Bio Dan Cobley is an entrepreneur and investor in innovative tech startup businesses, focusing on financial services.  He leads the FinTech portfolio for Blenheim Chalcot, a long-established London venture builder. Through this role he has co-founded a number of fast-growth fintech companies including; Salary Finance, Koodoo Mortgages, OpenWrks and ClearScore, and he is on the boards of Liberis, Modulr and Tully. Beyond fintech he is an investor / advisor to a number of companies including Brompton Bicycle, Personal Boardroom, Onfido, Qubit, Fospha and Hive Learning. Until late 2014, Dan Cobley spent over 8 years at Google. For the last three years he was Managing Director, UK & Ireland – the biggest market for Google outside the US and the most advanced major country in terms of e-commerce and online advertising spending. Dan was promoted to the UK MD role after five years in Google marketing, first as Marketing Director, UK, Ireland and Benelux and then as VP Marketing, EMEA. Previously, Dan was VP of Brand and Marketing for Capital One Europe, Marketing Director for Ask Jeeves, and Marketing Director at Pepsi/Walkers. Dan Cobley is a regular keynote speaker at conferences; speaking on the disruptive power of FinTech, technology, innovation, and Google’s unique approach to business. He is also an accomplished moderator, interviewer and after-dinner speaker. Dan has shared his thoughts on Physics and Marketing at the TED conference and with over 1.4 million people online. He was named as number 3 in Wired UK top 100 list 2012 and among the Maserati 100 Innovators of the Year in 2018. He appeared on BBC’s Tomorrow’s World as a technology commentator and helped Alan Sugar choose his 2014 Apprentice. He has a first degree in physics from Oxford and a master’s in management from Cambridge. He is a trustee of the charity Technology Trust. Recorded on: 27th May 2020 Links: More about Dan Cobley More about Maria Franzoni Ltd Connect with Maria on Linkedin Connect with Maria on FaceBook To book any of the speakers featured on the Speaking Business podcast, click here Listen here: Libsyn Itunes Stitcher Spotify

Wie kann sich ein Unternehmen positionieren? Wie stärkt es dadurch seine Marke? Und was hat das alles mit Danone, Tesla und Games zu tun? In dieser extra-langen Sonderfolge des USP Marketing Podcast tauscht sich Jürgen intensiv mit Adrian Kaiser von Rokaplay zum Thema Positionierung aus. // Weiterführende Links: - https://www.rokaplay.com - http://www.usp-podcast.de

As Google’s Innovation Agitator, Alberto Savoia forged, tested and perfected Pretotyping, a powerful set of tools and techniques to help innovators, product managers, and entrepreneurs make sure that they are building The Right It before they build It right. Hear how Best Buy used this concept for their technology trade-in program, NextPlay, taking it from a single parking lot tent test to a successful national program with coupons that resulted in greater overall purchase revenue. Subscribe free to this podcast or hear new episodes hands-free on weekdays on Alexa Flash Briefing. See acast.com/privacy for privacy and opt-out information.

Finde heraus ob deine Idee erfolgreich wird oder nicht bereits bevor du viel Zeit, Geld und Arbeit investiert hast. Pretotyping setzt darauf mit Hilfe von YODa (Your Own Data) früh identifizieren zu können, ob die Idee scheitern wird und es sich um "Wrong It" handelt. Dabei ist es substanziell Informationen darüber zu ermitteln, ob Personen bereit wären ihr eigenes "Skin in the Game" zu bringen. Unser Gedankenhappen für deine innovative Woche: "Fail Ferari fast and FIAT cheap!" Wir freuen uns, wenn du auch nächste Woche wieder reinhörst. Bahnbrecher Podcast, der Innovationspodcast. Wir verhelfen dir dazu Denkbahnen zu verlassen, um bahnbrechende Innovationen zu kreieren.

Finde heraus ob deine Idee erfolgreich wird oder nicht bereits bevor du viel Zeit, Geld und Arbeit investiert hast. Pretotyping setzt darauf mit Hilfe von YODa (Your Own Data) früh identifizieren zu können, ob die Idee scheitern wird und es sich um "Wrong It" handelt. Dabei ist es substanziell Informationen darüber zu ermitteln, ob Personen bereit wären ihr eigenes "Skin in the Game" zu bringen. Unser Gedankenhappen für deine innovative Woche: "Failure is an Option!" Wir freuen uns, wenn du auch nächste Woche wieder reinhörst. Bahnbrecher Podcast, der Innovationspodcast. Wir verhelfen dir dazu Denkbahnen zu verlassen, um bahnbrechende Innovationen zu kreieren.

Alberto Savoia had a successful career as Chief Technology Officer in major companies such as Sun Microsystems, SunLabs, and was Google’s first Engineering Manager. As an entrepreneur, however, he realized that building the right thing was more important than building things right. He chats with Barry O’Reilly about the pivotal unlearning moments in his life and his new approach to product development. The Beast of Failure You work hard to create a great product, you launch it and the market rejects it. That’s one of the most painful experiences for any software developer. Alberto relates his first experience with ‘the beast of failure’: even though the market told them “if you build it, we will buy”, they did not actually buy. Alberto says that this failure felt as if someone had pulled the rug from under him. However, it was also a seminal unlearning moment for him. The first lesson he took away was that if you’re building the right ‘it’, you will find a way to succeed in the market. The second lesson was that you have to own your failures before you can move forward. Unlearning Market Research There is an 80% chance that the original version of any idea will fail. As such, Alberto now goes into a venture expecting failure, and the market has to prove him wrong. Optimizing to be wrong rather than to be right, flips traditional market research on its head. Barry comments that it’s at the heart of the scientific method since you have to conduct experiments to invalidate your hypothesis; if you can’t invalidate it, then it’s probably a good hypothesis. Alberto’s most important experiment to test his ideas is his ‘skin in the game meter’. Asking the market if they will buy if you build is due negligence, he argues; that’s just promises and opinions. Instead, he tells them, “If you buy, we will build.” The ultimate demonstration that someone wants a product is when they put down a deposit. Money is the ultimate skin in the game, as Elon Musk’s example proves. Pretotyping Engineers usually know whether a product can be built. The uncertainty lies in whether it should be built. Alberto says that when he looked at how creators approached this problem, he saw many examples of pretotyping. A pretotype is something you build before you start to build something that works; for example, how Jeff Hawkins developed the Palm Pilot. The only data that is valuable, Alberto says, is YODa - Your Own Data. Just as Hawkins did, Alberto only counts YODa that is backed up with skin in the game. Barry adds that YODa has the ability to shift mindsets. He has found that the people who own their results, and are continuously learning and unlearning to enhance their product, get exceptional results. Change Takes Time Logic does not convince people to change their age-old thinking. It takes time and dedication to get people to buy in to new ideas and methods. Start with one project, Alberto advises, and incorporate some traditional techniques. Let them experience the results firsthand: that will start to open their minds up to a different way of thinking and acting. Barry agrees that logic is not enough to change minds or behavior. “You have to act your way to a new culture,” he says. “You start to see the world differently when you do things differently, and that’s what challenges your mental model and shifts it.” Looking Forward Alberto has written a book to teach entrepreneurs and innovators about pretotyping, so they work on ideas that are likely to succeed. He advises them not to depend on luck and to assume failure. If you iterate enough, however, you will find the idea that succeeds, he says. That is how to play in a systematic way. “Unlearning is learning. It just takes courage to flip it around.”  Resources AlbertoSavoia.com

Co-Lead's Julekalender 2019: Ledelsespraksis i Industri 4.0Afsnit 9 i Julekalenderen: Pretotyping - er en ide også en god forretningside? Hver dag i 24 dage åbner vi en låge med et kapitel i vores bog inkl. redskaber til dig, der vil afprøve indholdet.Julekalenderen er også optakten til vores Nytårskur. Se mere på: https://www.co-lead.dk/start-2020-i-fart

Driverless cars are a thing of the future but how far away is that future. What are the advancements already out there? Pretotyping, what's that? Where is the world headed in this brave new future of technology, robots and AI? Working with your hands. Is it a dying art? Is the future of employment going to be back in the basics? Are Trades the best profession?

#per seguirmi mi trovate super consultare meglio il mio podcast refacturing.it/podcastgli articoli citati https://refacturing.it/prima-della-prototipazione-pretotyping/https://refacturing.it/realizzare-web-idea/https://refacturing.it/newsletterhttps://t.me/strategiait#se volete contribuire e crescere con mehttps://www.patreon.com/riccardomancinellivotate il podcast su: http://refacturing.it/itunes#se volete lavorare con me o partecipare ai Mastermind che organizzohttps://refacturing.it/lavoriamo-insieme/#dove potete incontrarmi di personahttps://refacturing.it/eventi/# il libro di Alberto Savoia in Italiano a cura di Leonardo Zangrandohttps://www.amazon.co.uk/Pretotype-Pretotipare-Italian-Alberto-Savoia-ebook/dp/B00AZ0IVC4# il libro in Inglese seconda edizionehttps://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf# il sito del Pretotypinghttps://www.pretotyping.org/

#per seguirmi mi trovate super consultare meglio il mio podcast refacturing.it/podcastgli articoli citati https://refacturing.it/prima-della-prototipazione-pretotyping/https://refacturing.it/realizzare-web-idea/https://refacturing.it/newsletterhttps://t.me/strategiait#se volete contribuire e crescere con mehttps://www.patreon.com/riccardomancinellivotate il podcast su: http://refacturing.it/itunes#se volete lavorare con me o partecipare ai Mastermind che organizzohttps://refacturing.it/lavoriamo-insieme/#corso per startupper che intendono costruire un mvp senza competenze tecnichehttps://refacturing.it/mvp-be-corso/#dove potete incontrarmi di personahttps://refacturing.it/eventi/# il libro di Alberto Savoia in Italiano a cura di Leonardo Zangrandohttps://www.amazon.co.uk/Pretotype-Pretotipare-Italian-Alberto-Savoia-ebook/dp/B00AZ0IVC4# il libro in Inglese seconda edizionehttps://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf# il sito del Pretotypinghttps://www.pretotyping.org/

Supriya is a product technology executive with 20 years of experience at Amazon.com, Booking Holdings and stints at several startups including Zynga and Pro.com. She was with Amazon.com in Seattle for over a decade focusing on the core customer experience on a variety of products including retail, social and Kindle. Her last role at Amazon.com was the technical advisor to the Sr. Vice President of Amazon devices. Supriya was also the Chief Product Officer of Booking Go from 2016-2018, responsible for the pr

Supriya is a product technology executive with 20 years of experience at Amazon.com, Booking Holdings and stints at several startups including Zynga and Pro.com. She was with Amazon.com in Seattle for over a decade focusing on the core customer experience on a variety of products including retail, social and Kindle. Her last role at Amazon.com was the technical advisor to the Sr. Vice President of Amazon devices. Supriya was also the Chief Product Officer of Booking Go from 2016-2018, responsible for the product transformation of the company from a car rental product to becoming the ground transportation division for Booking.com. Supriya is a guest speaker at Insead Business School and is currently the CEO of Accelerate Product, based in London where she advises companies on their product strategy, execution and digital transformation.

Alberto Savoia is the former Innovation Agitator and Engineering Director at Google, and Innovation Lecturer at Stanford. Founder of Pretotype Labs. He is also the author of a book that I loved, which is “The Right It: why so many fail and how to make sure yours succeed.” I took the chance to ask Alberto a few questions, and he was very kind to answer them all! Contents: How did you get passionate about understanding why startups fail? What is your background? What is pretotyping, and how did you find out about it? How different is pretotyping from prototyping? What’s the IBM Text-To-Speech and why it mattered so much to your idea of pretotyping? How did you manage to help people embrace projects which were highly risky? Why then it matters to get out from Thoughtland and why you need to collect your own data? What companion business books (to The Right It) do you suggest? Is there any business person nor entrepreneur you suggest following? What are you working next?

Plus Scott Miller from Dragon Innovation shares tips for manufacturing at scale In this last episode of Season two, we talk all about prototyping and “pretotyping.” Our guest, Alberto Savoia, is a mathematician and engineer, who among many things led the initial development of Google's Ad Words. After many successes, Albero had the sobering experience of seeing one of his startups fail, and he set out to develop a framework for testing ideas in the market before actually launching them. Instead of beginning with prototyping, Alberto shares that teams should first “pretotype.” Links and show notes at: bantamtools.com/theedge

Innovation er vejen til vækst og ny omsætning. Men innovation er svært. Selv virksomheder med store budgetter har succesrater på under tre procent. Men måske handler det ikke så meget om budgetter, men om tilgangen. Og en er tilgangene handler om at eksperimentere sig frem. Igen, igen og igen – til du har det rigtige produkt. Metoden hedder pretotyping, er udviklet hos Google og kræver hverken kæmpe budgetter eller særlig teknologi. I denne episode af Tech fra toppen kan du derfor høre mere om pretotyping fra en dansk ekspert.Eksperten er Tim Vang, som de sidste 6-7 år har rådgivet virksomheder om hvordan de får ideerne frem og hastigheden op ved konstant at tænke små overskuelige eksperimenter ind idéprocessen.I episoden kommer vi blandt andet ind på: - Et dansk eksempel på hvordan pretotyping lynhurtigt fik afklaret en række centrale problemstillinger hos Vejdirektoratet- Hvad det kræver af en organisation for at komme i gang med pretotyping- Eksempler på advarselssignaler, som du skal være opmærksom på i din organisation når der skal gang i innovationen- Hvad er der næste skridt efter værktøjer som PretotypingVært på denne episode af Tech fra toppen er Lars Jacobsen, chefredaktør på Computerworld.

Innovation er vejen til vækst og ny omsætning. Men innovation er svært. Selv virksomheder med store budgetter har succesrater på under tre procent. Men måske handler det ikke så meget om budgetter, men om tilgangen. Og en er tilgangene handler om at eksperimentere sig frem. Igen, igen og igen – til du har det rigtige produkt. Metoden hedder pretotyping, er udviklet hos Google og kræver hverken kæmpe budgetter eller særlig teknologi. I denne episode af Tech fra toppen kan du derfor høre mere om pretotyping fra en dansk ekspert.Eksperten er Tim Vang, som de sidste 6-7 år har rådgivet virksomheder om hvordan de får ideerne frem og hastigheden op ved konstant at tænke små overskuelige eksperimenter ind idéprocessen.I episoden kommer vi blandt andet ind på: - Et dansk eksempel på hvordan pretotyping lynhurtigt fik afklaret en række centrale problemstillinger hos Vejdirektoratet- Hvad det kræver af en organisation for at komme i gang med pretotyping- Eksempler på advarselssignaler, som du skal være opmærksom på i din organisation når der skal gang i innovationen- Hvad er der næste skridt efter værktøjer som PretotypingVært på denne episode af Tech fra toppen er Lars Jacobsen, chefredaktør på Computerworld.

Hannah Burrow is the CEO and Co-Founder of Kiroku, a company that automatically writes clinical notes for dentists. Kiroku which is Japanese for "to document or record” uses a unique combination of speech recognition and natural language processing to produce expert level notes which has the potential to save $40 billion worldwide in the dental market alone. Hannah met her co founder Jay on EF8 and since pitching to investors at Demo Day they’ve been developing the product further and are currently trialling it to a closed group of beta testers. Hannah qualified as a dentist from the University of Bristol and since then, she’s worked in practice, hospitals, and public health. While in practice she optimised her workflow by developing educational software for patients and joined EF8 with the intention of solving some of the problems she’d faced in the industry.   In this episode Hannah and I discuss: - Her experience in the dental industry and why she decided to join EF - The early stages of customer development for Kiroku, where Hannah transcribed conversations into clinical notes for dentists herself - How Hannah has gained the technical knowledge needed to run a deep tech company We also dive into Hannah’s advice on pitching, her experiences on EF and how she started working with her co-founder Jai on the program so the conversation will offer you a combination of solid practical advice and insight into what it’s actually like to build a company on EF.

Max Wimnell är en erfaren digital strateg och en av grundarna till byrån Vekst i Göteborg som fokuserar på digital kommunikation och marknadsföring. Han arbetar idag med allt från snabbväxande e-handlare och SaaS-bolag till stora B2B- och konsumentproduktsföretag i både Sverige och Danmark. Och sedan snart tre år tillbaka är Max lärare med ansvar för utbildningen Digital Marketing på IHM Business School i Göteborg, som närmare 700 elever har gått. Max levererade verkligen mängder med viktiga insikter för dig som vill utvecklas och bli en bättre digital marknadsförare. I det här avsnittet pratar vi om bland annat: Riskerna med aktivitets- och kompetensfokus Hur man lär sig digital marknadsföring bäst Byrå vs Företag. Var lär man sig bäst? Hur man blir en marknadsförare i världsklass Verktyg han inte skulle klara sig utan Dåliga råd i branschen Misstagen han lärt sig mest av Ladda ner en pdf med Max tips på hur du lär dig grunderna i digital marknadsföring. 1. Farligt att bli för tung i en kanal Man brukar prata om att när man bara har en hammare så ser alla problem ut som en spik och det gäller inte minst i digital marknadsföring. Max förklarade hur aktivitetsfokus kan vara farligt och att en aktivitet sällan eller aldrig är lösningen. Med ett stort aktivitetsfokus blir man dessutom lätt kompetenstung inom området och detsamma gäller i tjänster man säljer. Man behöver kunna vara följsam och det gäller inte minst i början då det är lätt att ruta in sig på enbart en aktivitet. 2. Agilt, terminologi och testkampanjer Enligt Max är kunskap kring hur man arbetar agilt bland det viktigaste inom digital marknadsföring. Till skillnad från traditionell marknadsföring där man ofta måste göra så rätt som möjligt från start så måste man inom digital marknadsföring vara mer fokuserad på att testa och optimera i iterativa steg. För att kunna ta till sig nya ämnen och koncept inom digital marknadsföring behöver man ha koll på en mängd olika termer och förkortningar. När det sedan kommer till olika kanaler så finns det enligt Max inget bättre än att börja skapa kampanjer och testa sig fram. 3. Byrå vs Företag Det finns både för- och nackdelar med att arbeta på företag eller byråer. Max ger sin syn på vad som är bäst för att lära sig och utvecklas som marknadsförare. Det är möjligt att bli bra marknadsförare och problemlösare på ett företag om man har mandat att förändra och testa saker. Utmaningen är att man lätt fastnar i att så fungerar det här och att det är svårt att gå från att vara en ganska bra marknadsförare till att bli en väldigt bra sådan. Och detsamma gäller lösningarna på problemen som blir bra men inte fantastiska. Men det är enligt honom bättre än att vara på en stor byrå där man enbart får arbeta med en sak. Man kommer att bli riktigt bra på uppgiften men utan att förstå helheten. Det bästa är att vara på en byrå där man får arbeta med olika typer av arbetsuppgifter och kunder tillsammans med duktiga kollegor. Då lär man sig mycket. 4. Bli en marknadsförare i världsklass Hur blir man då en digital marknadsförare i världsklass? Är målet att bli en digital strateg i världsklass så måste man enligt Max arbeta med många kunder och många kampanjer i alla tänkbara kanaler, tillsammans med de absolut bästa specialisterna. Att just arbeta med duktiga personer inom olika discipliner sätter Max högt på listan och är enligt honom en av anledningarna till att han lyckats. Man måste också göra många fel (men inte samma flera gånger) för att bli riktigt bra och Max tror mycket på mantrat “Fail fast”. För att återkoppla till det agila arbetssättet så lyfter Max fram sajten Pretotyping.org om konceptet med samma namn som utvecklats av Alberto Saviola. Det ger en bra bild av hur man kan testa idéer tidigt och skillnaden mellan digitalt och traditionellt. Han tipsar även om sajten Econsultancy samt Luma Partners och deras rapporter kring det dig...

Det her er en IDA Podcast om funding for early-stage startups. Vi undersøger hvornår man har brug for funding, og hvordan man bliver klar til det. Du får indblik i teknologiorienteret iværksætteri, og hvordan en investor tænker. Det handler om mindset, produkt, marked og team. IDA Podcast er skabt i et samarbejde mellem Ingeniørforeningen IDA og Brain Gain Group. Medvirkende Nicolaj Højer Nielsen, investor og iværksætter: http://bit.ly/2p3ydj7 Jan Rosenbom, partner i Keystones: http://bit.ly/2oFo3c8 Jacob Svagin, forretningsudvikler i QuBiz: http://bit.ly/2ndE6Ob Vært og tilrettelæggelse: Matias Seidler Producer: Tobias Ankjær Jeppesen Lyddesign: Alexander Clerici SHOWNOTES Se webinaret FÅ KAPITAL TIL DIT STARTUP, hvor Nicolaj Højer Nielsen har samlet sine bedste råd: http://bit.ly/2nMI6l9 Dan dig et overblik over det danske startup økosystem på inno-overblik.dk: http://bit.ly/2oFLMZu [02:00] Qubiz - Quantum Innovation Center hjælper forskere med kommercialisering: http://bit.ly/2nMyXZB [04:17] Keystones, hvor Jan Rosenbom er partner, matcher startups med investorer: http://bit.ly/2ndz0BB [06:18] DTC står for Danish Tech Challenge, som er et acceleratorprogram, der hører til på Scion DTU: http://bit.ly/2oDUsQm [07:28] Startup Funding Book udgiver Nicolaj Højer Nielsen for at træne dig i at tænke som en investor og undgå alle de fejl, startups typisk begår: http://bit.ly/2oL7CIe [11:02] Pretotyping handler om at teste sit produkt på kunden før man har udviklet det: http://bit.ly/2o5AWLb [13:23] Nicolaj nævner at Nobelpriser ofte er givet til mennesker der har haft den samme idé på det samme tidspunkt som andre. Se hypotesen om ‘Multiple discovery’: http://bit.ly/2nG2qDM [15:13] Se artiklen ‘Bootstrap Finance: The Art of Start-ups’ i Harvard Business Review: http://bit.ly/2oFABQs [17:37] Se denne artikel fra TechTarget for en definition af C-level / C-suite rollerne (CEO, CTO, CSO mm.): http://bit.ly/2oDLW4a [22:33] Skumfidustesten er ifølge Nicolaj den bedste indikator for success med sin startup (og i livet): http://bit.ly/2oFCrkk