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We're back to learn about everyone's favorite probably green character: GUMBY. Special guest Jay joins us to talk about the two possible Gumby facts he knows. We also talk more about Bubba Sparxxx's 2005 hit "Ms. New Booty", discuss what might be happening in parallel universes, and come up with an idea for a Gumby reboot.
We're back to learn about everyone's favorite probably green character: GUMBY. Special guest Jay joins us to talk about the two possible Gumby facts he knows. We also talk more about Bubba Sparxxx's 2005 hit "Ms. New Booty", discuss what might be happening in parallel universes, and come up with an idea for a Gumby reboot.
Rob and Brandon Talk About What all has been talked about in the show, Brandon and Rob Talk to guest host Abe Gordon of 92.9 The Game In Atlanta About Falcons Football, and Rob gives his grades for both the hirings of Atlanta and Carolina
Special guest Erika joins us on an all new episode to tell what she thinks she knows about Gumby. Plus, we decide on a theme song for the podcast.
Special guest Erika joins us on an all new episode to tell what she thinks she knows about Gumby. Plus, we decide on a theme song for the podcast.
(Episode 258) On this show the Blueberry Chicks Treat and Shelly Hartmann and Mark Sheehy come to the studio to try more delicious sweet Blueberry treats. On the menu will be a pasta dish, a beef taco and a divine dessert. Scott T., Amanda Jones and Rob Talk to Dr. Max Master from Master's Chiropractic and Rehabilitation about the new IV treatment program coming to his office and eating sensibly around the holidays. After that the group talks about being a CVS Santa, a driveway repair and how you can't say his name. Crazy Man Mark joins the show by phone to tell us about his upset stomach and karaoke singing. On Let's Talk Real Estate with Tina Goodrich the subject will be the lowering of the interest rates. It's all here right now and so much more on Rob Byrd's Moondog Show.
It's the inaugural episode of our in-depth, informational podcast about America's favorite thing…Gumby. On this episode we set out to answer such detailed questions as: what is Gumby? What color is Gumby? And what is shape of Gumby?
tbd
Light some candles and put the slow jams on because tonight is Toyota Night here on CARTANC. In this sizzling edition we talk about not one, but TWO 90's cars: the 1991 Toyota Camry and the 1990 Toyota Corolla - cars that Rob and Chris drove respectively. Rob and Chris also discover that they have eerily similar stories about their Toyotas, plus an extra special game of Kelly Blue Book Bingo (known throughout the land as KBBB).
Light some candles and put the slow jams on because tonight is Toyota Night here on CARTANC. In this sizzling edition we talk about not one, but TWO 90's cars: the 1991 Toyota Camry and the 1990 Toyota Corolla - cars that Rob and Chris drove respectively. Rob and Chris also discover that they have eerily similar stories about their Toyotas, plus an extra special game of Kelly Blue Book Bingo (known throughout the land as KBBB).
The boys go solo to chat ooze and local beer without booze. We then get our hands on a very special beer from Grand Rapids Brewing made with Littlefoot and take a couple of BuzzFeed virgin quizzes. This episode is brought to you by Littlefoot Coffee Roasters (promo code: PopPop) and Recovering Bro (promo code: Bottles) Use the codes to save money at checkout
Today we get another taste of the podcast Rob reluctantly records every night with his Mom's cousin, Joey. This episode they discuss 90s cars in an attempt to usurp Chris & Rob's other show on the same subject.
Today we get another taste of the podcast Rob reluctantly records every night with his Mom's cousin, Joey. This episode they discuss 90s cars in an attempt to usurp Chris & Rob's other show on the same subject.
Get your merch at chingodemerch.com !!! Get your Herr Apparel at herrappareltx.com Tour dates at chingobling.com/live Shoutout to our sponsors, PI TEQUILA and Marys Creek Cattle company! Pi Tequila - Find Pi near you pitequila.com/buy Mary's Creek Cattle co. - Grass finished beef available by the whole and half steer. Stock up a freezer with your choice of cuts, including: ground meat, brisket, short ribs, and much more. Reserve your family's grass fed beef at m3ctx.com Huge Shout out to our Patreon T.I.A. Captains/Producers Christie Williamson The Nifty NFT Company AL RPT-CT Isaac Aguilar Porky aka Jose Garcia Aaron Quintana Juan Perez Rynocop Matthew Carter Esesparky84 Alejandro Sanchez Gene Lopez LUIS GANDARA Tommy Stewart Rosa Chelsea McMahon Scriber Saint Stephen Albert Silva WesTEX
Jay joins us for today's episode to discuss a car near and dear to his and Chris's heart: their mutual high school friend's 1990 Chevy Celebrity. This was more of a stunt car than an every day driver. Hear about the harrowing, legal(?) fun they had in this car, and of course play along to everyone's favorite game as we guess what one of these godforsaken things might be worth in 2023 on "Kelly Blue Book Bingo" (KBBB).
Jay joins us for today's episode to discuss a car near and dear to his and Chris's heart: their mutual high school friend's 1990 Chevy Celebrity. This was more of a stunt car than an every day driver. Hear about the harrowing, legal(?) fun they had in this car, and of course play along to everyone's favorite game as we guess what one of these godforsaken things might be worth in 2023 on "Kelly Blue Book Bingo" (KBBB).
Erika joins us to discuss an unusual car her family owned growing up: a 1990 Lincoln Town Car STRETCH LIMO. Hear about how her Dad came to own such a car, the ridiculous things they did in it, and of course play along as we try to guess what a 33 year old limousine with half a million miles would be valued at today.
Erika joins us to discuss an unusual car her family owned growing up: a 1990 Lincoln Town Car STRETCH LIMO. Hear about how her Dad came to own such a car, the ridiculous things they did in it, and of course play along as we try to guess what a 33 year old limousine with half a million miles would be valued at today.
This Weeks Podcast is a Best Of the VRC Podcast and a special one for Dawn and Rob as they celebrate 22 years of marriage! Dawn talks about what works and what did not and Rob discusses the advice that his parents gave him when Dawn and Rob tied the knot.Plus, we dive into how to work together and be married! Listen for the sweet nuggets of success you can use in your life.You can always learn more at VanRein Compliance.comSchedule a free Cyber Risk Review of your business Education for your team: HIPAA, HB300, GDPR, CCPA, FERPA, DiversityThank You for Listening to the VRC Podcast!Visit us at VanRein ComplianceYou can Book a 15min Call with a GuideFollow us on LinkedInFollow us on TwitterFollow us on Facebook
Chris and Rob are back to talk about 90s cars on Chris & Rob Talk About 90s Cars. Today, Rob regales us with another story involving his first car and one fateful night. This story has twists, turns, and of course, a 1998 Dodge Neon.
Chris and Rob are back to talk about 90s cars on Chris & Rob Talk About 90s Cars. Today, Rob regales us with another story involving his first car and one fateful night. This story has twists, turns, and of course, a 1998 Dodge Neon.
Wisconsin.Golf's Gary D'Amato and Rob Hernandez discuss Jerry Kelly's first round in the Charles Schwab Cup Playoffs, where he grabbed the lead with a 7-under 65; Gary's golf trip to North Carolina; Wisconsin high school golfers and college recruiting, and Wisconsin golfers and Korn Ferry Q-School.
Well, it's time to talk about 90s cars again - and for this episode we have a real powerhouse: the Mercury Grand Marquis. Hear about an errand Rob once ran in his grandfather's 92 Grand Marquis, an incident Chris had in a Grand Marquis while in Las Vegas, and guess how much a 92 Grand Marquis in "fair" condition is worth today on Kelly Blue Book Bingo (aka KBBB).
Well, it's time to talk about 90s cars again - and for this episode we have a real powerhouse: the Mercury Grand Marquis. Hear about an errand Rob once ran in his grandfather's 92 Grand Marquis, an incident Chris had in a Grand Marquis while in Las Vegas, and guess how much a 92 Grand Marquis in "fair" condition is worth today on Kelly Blue Book Bingo (aka KBBB).
This Weeks Podcast is a special one for Dawn and Rob as they celebrate 22 years of marriage! Dawn talks about what works and what did not and Rob discusses the advice that his parents gave him when Dawn and Rob tied the knot.Plus, we dive into how to work together and be married! Listen for the sweet nuggets of success you can use in your life.You can always learn more at VanRein Compliance.comSchedule a free Cyber Risk Review of your business Education for your team: HIPAA, HB300, GDPR, CCPA, FERPA, Diversity Thank You for Listening to the VRC Podcast!Visit us at VanRein ComplianceYou can Book a 15min Call with a GuideFollow us on LinkedInFollow us on TwitterFollow us on Facebook
Today we dive back into 90s cars on an edition of Chris and Rob Talk About 90s Cars. This time, focused on the thing of beauty known as the 1992 Chevy Lumina base model. Find out who designed the car, whether or not they tested the side impact before releasing it, and what Chris listened to in his Lumina when he drove to high school every day. Plus, we play the electrifying game that is taking the nation by storm: Kelly Blue Book Bingo.
Today we dive back into 90s cars on an edition of Chris and Rob Talk About 90s Cars. This time, focused on the thing of beauty known as the 1992 Chevy Lumina base model. Find out who designed the car, whether or not they tested the side impact before releasing it, and what Chris listened to in his Lumina when he drove to high school every day. Plus, we play the electrifying game that is taking the nation by storm: Kelly Blue Book Bingo.
It's time to talk about 90s cars again, this time with special guest and self-proclaimed speed freak, Kendra, who came to discuss her 1996 Ford Explorer. But this was no ordinary Explorer - this was the coveted EDDIE BAUER EDITION, which history has proven to be one of the greatest mid-size SUV / clothing brand collabs of all time.
It's time to talk about 90s cars again, this time with special guest and self-proclaimed speed freak, Kendra, who came to discuss her 1996 Ford Explorer. But this was no ordinary Explorer - this was the coveted EDDIE BAUER EDITION, which history has proven to be one of the greatest mid-size SUV / clothing brand collabs of all time.
We're here talking 90s cars again - specifically a cherry red 1996 Pontiac Sunfire once owned by our guest, Erika. Learn all about how many doors the car had, how Erika came to own it, and don't miss the shocking ending to her story about this car. Plus, we play Kelly Blue Book Bingo (KBBB) to see who can guess closest to the current value of a 96 Sunfire, and thus, be forced to buy one.
We're here talking 90s cars again - specifically a cherry red 1996 Pontiac Sunfire once owned by our guest, Erika. Learn all about how many doors the car had, how Erika came to own it, and don't miss the shocking ending to her story about this car. Plus, we play Kelly Blue Book Bingo (KBBB) to see who can guess closest to the current value of a 96 Sunfire, and thus, be forced to buy one.
Wisconsin.Golf's Gary D'Amato and Rob Hernandez discuss the status of a handful of Wisconsin golfers at the Canadian Tour Q-School, the sudden passing of former Marquette golfer Ben Sieg at age 33, the news that X-Golf is coming to American Family Field in Milwaukee, and more.
On another special episode of “Chris & Rob Talk About 90s Cars”, Chris and Rob talk about the 1995 Oldsmobile Aurora with special guest Steve Okawa. They dive deep into the Aurora's Wikipedia page, guess what one might be worth today, and Steve shares a story about his Aurora set in a Chili's parking lot you have to hear to believe (or not believe).
On another special episode of “Chris & Rob Talk About 90s Cars”, Chris and Rob talk about the 1995 Oldsmobile Aurora with special guest Steve Okawa. They dive deep into the Aurora's Wikipedia page, guess what one might be worth today, and Steve shares a story about his Aurora set in a Chili's parking lot you have to hear to believe (or not believe).
Welcome to a new podcast! On "Chris & Rob Talk About 90s Cars", Chris and Rob (and guests) talk about 90s cars. Each episode dives deep on a particular year, make, and model we owned / drove / appreciated. Hear what we loved and hated about the car, personal stories about said car, fascinating facts from the car's wikipedia (for example, did you know the 1995 Oldsmobile Aurora was designed by Maurice "Bud" Chandler?), and play along as we try to guess what the car is worth today. On our first episode, we focus on the 1998 Dodge Neon and hear about one of the many times Rob almost got arrested or died in one when he was in high school.
Welcome to a new podcast! On "Chris & Rob Talk About 90s Cars", Chris and Rob (and guests) talk about 90s cars. Each episode dives deep on a particular year, make, and model we owned / drove / appreciated. Hear what we loved and hated about the car, personal stories about said car, fascinating facts from the car's wikipedia (for example, did you know the 1995 Oldsmobile Aurora was designed by Maurice "Bud" Chandler?), and play along as we try to guess what the car is worth today. On our first episode, we focus on the 1998 Dodge Neon and hear about one of the many times Rob almost got arrested or died in one when he was in high school.
The Fingers Crossed tour was a blast. We made a vlog about it, don't you know? Here we recap the bits we liked, the bits we didnt, and elaborate on all the bits that didn't get caught on camera.
This week, it's a one on one pod with Rob Lim & Jeremy.We chat about what's happening in the B! Slack, Michael Bastian's recent Brook's Brothers Collection, going nuts on Aesop, flexing at home with your soap, missing Adam Kimmel, why J. Crew has always been good, and the post model world?Last but not least, #watches channel heat and asking more from the brands we love.**Listen to the entire episode on Blamo! Extra
Josy Amann is Co-founder at Media Matters Worldwide, an analytics-driven, brand-power-focused omnichannel media buying, and planning agency serving B2B and B2C clientele. In 2005, Josy and her co-founder left a large agency where they had been providing media buying and planning to start Media Matters – with no money and a two-pronged plan – to get their own clients and to freelance with other agencies. Their first client was a “gift” from their prior agency. Josy says referrals sustained the agency for the first ten years. In 2019, MMWW hired a leadership team to help scale the business, to be able to serve larger clients and to meet the variety of technological demands. Completely remote from day one, MMWW tripled its employees from 20 to 60 in two years – during Covid! Omnichannel marketing encompasses both traditional and digital advertising. Traditional advertising includes linear (scheduled broadcast) TV and radio, outdoor displays, direct mail, and print. Digital advertising may involve: Programmatic purchasing (using automated technology to buy advertising space) OTT (over-the-top) delivery (customized, precisely targeted content on online streaming channels, CTV [cable TV], digital radio), or The utilization of banners, videos, and social media. In this interview, Josy explains that digital outdoors has increased in importance because this adspace is: More available than in the past, More trackable, and Can be purchased in dayparts as is done on TV . . . increasing efficiency and reducing costs by buying the time and location that reaches your target (commuting?) audience. Josy says buying advertising to promote brand power affects strategies, the types of media purchased, “and even sometimes the audiences.” Josie finds the need to adapt to constant technological change is both a challenge . . . and exciting . . . and notes, in particular some current issues that will affect her industry. Internally, the MMWW media team leads the overall strategy of the business and provides thought leadership and communications planning by: Consulting with clients to define target audiences Researching where the audience lives and how they consume media Determining what the client can afford and the most efficient way to use the client's budget Establishing a strategic messaging framework that seamlessly aligns audiences with the messages, types of media used through the consumer journey, KPIs, and client goals Traditional media (which requires relationships with channel representatives nationwide) and Programmatic and social media (which requires experience on all the different platforms). Purchasing a client's strategic mix of: Utilizing analytics and attribution reporting to ensure the interrelationships between the various media channels are supportive. Josy can be reached on LinkedIn or on her agency's website at: https://mediamattersww.com/. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Josy Amann, Co-founder at Media Matters Worldwide, headquartered in San Francisco, California. Welcome to the podcast Josy. JOSY: Hi, Rob. Thank you so much for having me. ROB: It's wonderful to have you here. Why don't you kick us off by telling us about Media Matters Worldwide and what your superpowers are as a firm? JOSY: Superpowers, I love that question. I always tell my kids, “Focus on your superpower, focus on your superpower!” [laughs] Media Matters Worldwide, we are a media buying and planning agency. We've been in business since 2005. We are buying omnichannel media across all different types of businesses. Half our clients are B2B, half are B2C. But we play in the media buying and planning space and the analytics. It's kind of the dorky side of the business. ROB: [laughs] Perhaps dorky, but very important to get right and also probably quite easy to do wrong. When you say omnichannel, right now in 2021, what channels are encompassed in “omnichannel”? What should people be thinking of? JOSY: The landscape is shifting very quickly, but omnichannel traditionally means traditional – how you think about linear TV and radio in your car and outdoor and direct mail and print – and then everything digital under the sun. It can be programmatic media, it can be OTT or CTV or digital radio or banners or video or social media, all of that. Omnichannel is truly everywhere where you can possibly consume media, we are buying it. ROB: I know even out of home is getting very digital these days. Is that increasingly in the mix, or is it static but different formats? How does that fit into the puzzle? JOSY: Digital outdoors is much more in the mix because it's (1) more available, (2) more trackable, and (3) you can serve up ads on digital the way you do on TV. So you can buy dayparts. If you just want to buy when people are going to work and coming home, you can buy that. It's little ways, a little bit more affordable and more targetable. ROB: That absolutely makes sense. You look at these digital billboards, and sometimes I wonder – I'll see a local restaurant advertising that they're hiring, and I don't even know how the economics of that work, but I suspect maybe there's a branding component to it as well beyond just the hiring. But it's a little crazy to think about a little seafood restaurant running a billboard ad to hire somebody for their kitchen. JOSY: Yeah. You asked about superpower, and brand performance I would say is our superpower. Thinking about, exactly to your point, a restaurant trying to hire someone, that's really lower funnel type of advertising. That's very pointed. It's not trying to say “We're the best restaurant in the world.” We're trying to get someone in the door to get hired. That's brand performance. Brand is a whole different world of types of media you buy, the strategies behind it, even, sometimes, the audiences. So linking those two and providing analytics, providing the thought leadership and the strategy behind that – that's our superpower. ROB: Someone's got to be a superpower. That sounds overwhelming. That sounds like a lot of different goals, a lot of different channels, a lot of different objectives to pull that together. How do you structure your team to be able to manage that range of channels, of thinking, of objectives, even just picking from the menu of options for a given campaign? JOSY: That's a good question because that has evolved so much over the last 16 years that we've been in business. Structure of the teams is that you have to have your media team as the overarching strategic group. Part of that media planning team is comms planning. They are setting up that framework. They're going to clients and saying, “Who do you think your audience is? Let's think about it in a media buying landscape. That might look a little bit differently because we have different targeting abilities and things like that. Let's set up that messaging framework that aligns the audience with the types of media, with the messaging, so that everything is aligned through the consumer journey.” We're thinking about how these people are consuming media. We're thinking about what messaging aligns with them, and that could look very different for the audience. So that comms planning team is really in charge of heading up that overall strategy. The media department as well leads overall strategy of the business; however, underneath that you have to have people that have traditional buying experience, that have the relationships with all of the different stations in the country. You have to have programmatic media buyers and social buyers that know all of the different platforms. So it's a really, really specialized skillset of people we had to hire along the way. Programmatic media is new to the scene – what, seven years ago now? To keep a media buying agency in-house and really have all the chops in-house takes very specialized people to hire. But you have to have that overarching media team that brings it all together. ROB: Talk about the relationship side a little bit, because that sounds almost counterintuitive. We're all used to just firing up our web browser, we go over to Facebook, we push some buttons, we have a campaign that lets us do the same thing. And then you're talking about TV, you're talking about radio – I'm sure you're even talking in some cases about print or detail newspaper – and needing a relationship to get that work done. What does the structure of that industry and those buys look like? It's a different animal, for sure. JOSY: Yeah. There's a lot of nuances to media planning, and a lot of it has to come down to budget and audience. Doing the research, getting back to that at the beginning part comes planning. To think about where your audience is living and how they're consuming media is Step #1. Step 2 is budget. What can you afford? You can't run nationally TV if you don't have budget north of $80 million. So you really have to start thinking about the most efficient way to spend your money, but also aligning with the audience's media consumption habits. That's the relationship that's really the most efficient. Then when you're talking about KPIs and goals and all of that, all of that has to align as well. ROB: That budget part I think brings us to an interesting intersection. It sounds like a lot of moving parts. It sounds like I have to have a big budget to play in this game. Maybe it helps, just for context, for us to understand and think through a particular client or two and what an overall campaign looks like for an example client. What kind of messages do you have, where, to facilitate that overall buyer journey? JOSY: A typical client could look like – I guess it would be pretty different for the budget ranges. We have some clients spending $10 million a year; we have some clients spending $100 million. That looks pretty different. The $100 million might have a lot of TV that's happening, linear TV. A lot of connected TV. A lot of video is great across all different audiences. Then you might have a layer of programmatic media, especially doing a lot of private marketplace deals or retargeting, and then 30% of the budget could be social, 20% could be search. It's broken up to support each other. There's a relationship between media that supports each other, and that comes through when you're doing analytics and attribution reporting, looking at the relationship. If you run a CTV campaign, you'd want to see your organic search and your paid search lift. Seeing that relationship between your paid channels is really, really important as well. ROB: That definitely helps us understand how you can keep eyes on it, because there's a lot at stake, and what a tremendous responsibility as well to be managing that sort of budget for a client. What is interesting to pull on here – you mentioned the relationships on that traditional media side. You've been doing this thing for a while. Take us back a little bit in time. What led you to start Media Matters in the first place, and what does that origin story look like? JOSY: It's always a funny one to me a little bit because I'd just moved to San Francisco from New York. I had no idea what I was going to do. I didn't even have an interview yet. A girlfriend of mine from college called me and she said, “I have this agency that you should go interview for. The boss is great.” I said, “Okay, let me go do that.” Went to go interview at Lowe & Partners, big holding company, and I had no idea what I was even doing there. I thought I was getting a job in creative. I had no idea what media was. I got the job. Not sure how, but I got the job. [laughs] That was my entrance into media. From there, I worked at the big holding companies where it's a very different life. It's great in your twenties. You work an unbelievable amount of hours, and I learned a lot, fast. But then I realized, “I'm 29.” I'd gotten married a few years earlier. I wanted to have children, and I couldn't see how that was going to be possible in the big agencies. I had met my business partner; we'd worked together at an agency for four years. We had a really, really good balance of our backgrounds and also a balance of the way we think about the world. We both talked about it for years. “How are we going to start our own agency? What is that going to look like and how are we going to build an agency that we want to work at and can work at, having families and children and all of that?” That was really the biggest impetus. ROB: Wow. What did those first few years look like? I think all statutes of limitations are over on this. Did you have some clients that were ready to follow you away from the holding company world? How did you scrap together those clients that made it make sense to make a run in those early years? JOSY: We had a two-pronged approach. One was to get our own clients and the other was to become a kind of a super-duo of other agencies. We worked for a really large agency and did all of their media buying and planning. That was a great way to get involved and get billings up, because we came into the business with nothing. We didn't have any money. We didn't raise any money. We didn't have any money from family. [laughs] We just had the shirts on our backs and that was it. So that was one approach, and the other one was getting our own clients. Our boss that we had worked together with at that agency, Roger Becker, ended up giving us one of his clients that I had worked on. He said, “You guys are starting your own agency. Have this client. You guys would be a great fit for them.” That was really kind. Really, it was the kindness of him getting us our first client and then the freelancing option. ROB: That's wonderful, and I think that is one of the stories of, overall, the marketing and agency industry. There's not a lot of room, I don't think, for sharp elbows. It all comes back around. All the people flow through the industry and you end up being tag teams more than enemies. One of those transitions that a lot of agencies struggle with from the early stage is getting from – a lot of agencies will come up and do those sub-deals for other people. A lot of agencies will get an occasional referral. But at some point you have to sharpen the tools and go out and hunt the elephants yourself. What did the development of that capability look like for you all? JOSY: Definitely developed through the years. I'll tell you, referrals have been our best friend. Very, very lucky to have wonderful people surround us, our entire experience. Really early on, I guess I wouldn't say it was that hard, but it was a little bit hard being a woman in business, starting your own business, back then. We were very careful early on to have our website, and we didn't really want too many pictures of us on the website. We wanted the website to look a little masculine. Our logo looked masculine at the time. So we hid that until the last minute, till we could show off and actually go to a meeting and show them we know what we're talking about. That was tricky at the beginning. But then once we got clients and built those relationships and they saw, I think most of all, that we were authentic and we were not salespeople and we really cared about their business and cared about media, that took hold. So I think the referral side of the new business development is what sustained us for the first 10 years. But after then, I think you get to a certain size and you have a lot of people on payroll. We have over 60 people. Even five years ago, we were at 20 people. You have to start thinking a little bit differently. If you want the larger clients, business development starts to look different. ROB: Is that something you're still largely handling? It can be one of those challenges you see sometimes; for a services organization to scale that business development away from the founders can be challenging. How have you handled either scaling yourself or getting someone else up to speed? JOSY: We made a decision early 2019 to start hiring a leadership team. It was a huge investment in general and a big leap of faith that this type of model could work, because we were so used to being the Josy and Taji show. We did that. We hired a leadership team, and they are phenomenal. It was 100% the right thing to do, and they are responsible for the new business development. We still show up for the pitches. We still are I guess the face of the agency, but they are the substance and what really leads all the new business development now. It's just been a wonderful transition to have more of a team in place for that. ROB: Some things are easy to hand off. If someone else wants to build a deck or something like that, have a nice day. Some parts of that transition, though, are a little bit harder to get your hands off. What are the pieces that were the last to leave your hands and your calendar, if you will? JOSY: Hmm. I think it's managing the decks, managing the flow of conversation. We were so used to being so closely tied to that; that was really hard to let go of, that control. But once we did, everything became better. [laughs] Better than it was before. I was just so thankful. ROB: It sounds like a relief. It sounds like an opportunity. Goodness, even what you're saying about going from 20 to 60 people requires a leadership team, but it's even a little bit messy no matter who you've got on the train. How do you think about scaling the organization, scaling culture? How have you been able to triple the company without breaking everything? JOSY: Yeah, and that tripling has happened in two years. [laughs] It's been a wild, wild ride. I think the honest truth is always be looking at your architecture. We went from a place where our agency – and I know, Rob, you have a background in analytics – we would have a client that would have one or two analytics people on their account. They would basically do everything. They'd pull all the data, they'd help with the data viz, they'd do all of that. Now we need three people to do that job, one, because the technical side of the business has gotten a lot more fragmented and hard to manage, but two, working on bigger clients, you have to have a different architecture to support them. Again, I go back to our leadership team really taking a close look at their departments and how they're set up. And we've had to reengineer that, sometimes in six months' time because that growth was so fast. Having that strong structure is what I think makes you build for scale. And being flexible in that structure, because it might have to change pretty quickly. ROB: Absolutely. That makes sense. It sounds like it's still probably a whole lot to think about, but at least you're able to think about that structure and not as much about the decks anymore. JOSY: Yeah, that's true. [laughs] ROB: Josy, as you reflect back on the journey so far, what are some key lessons that you have learned in building Media Matters that you might tell yourself to do a little bit differently if you were starting over? JOSY: One of the key pillars of our agency – I don't know if it's really a lesson, but I think it's a lesson to other business owners and agencies – is that true transparency and honesty will keep your business alive. Over the last 16 years, there's been a lot of ups and downs in the market, in our company, in our lives, and to weather those storms, the honesty, the transparency, but also what we were just talking about with the team structure, the flexibility and being able to adapt and evolve – and we've learned that in the past two years with COVID – to scale a business during COVID… [laughs] It's like a double whammy. I don't know if I would've done anything differently, but that would be my biggest advice for people starting out. Remain flexible. Don't be tied too closely to things, and be honest and transparent with yourself, your clients, and your employees. ROB: Absolutely. You didn't really harp on it too much, but the mix of media that you have been handling has changed remarkably over the life of the company. If you're starting something early to mid-2000s and up until now, you didn't have social media. How people even used pay-per-click was remarkably different. The quality of what you can buy and display and how you buy and display has changed dramatically. If all you were doing was calling up TV stations and newspapers today, you'd be – somewhere else, is what I'll say. You wouldn't have 60 people. JOSY: Out of business. [laughs] It's remarkable. Our industry is so cool. The second you think you have a grasp on it, the second you're wrong. It's about learning and moving quickly. It's exciting. ROB: For sure. Something I think you bring to the table that's also interesting is a lot of us are kind of new to this working from home and building a company remote, but you have been distributed for a little while. What are some of the key tools and key cadences and ceremonies that you have found to be essential to building the kind of company you want to build, but not to meet everyone in an office? JOSY: It was built out of stubbornness. My business partner, Taji, and I live 40 minutes from each other. I was not going to commute to Marin; she was not going to commute to the city. So it was really out of stubbornness that we were going to figure out how to work from home, and that's how it started. Then everyone we hired after that point wanted to work from home, loved to work from home, loved the culture of working from home. So for us to grow organically since 2005 till now as 100% remote always, and we're hiring people across the country, we've always had the true culture of loving working remote. I think that's different because a lot of people are trying to get used to working remote, or companies are struggling with hybrid. You have the “us versus them” mentality, the people in the office and the people at home and how they're going to solve for that. When you have a culture that's always been remote, it's a whole different world. I think the advent of video and Slack and all the collaboration tools have really helped that throughout the years, but also, especially pre-COVID, getting together in person and really spending the time with each other, whether it be a new business presentation or a client QBR, whatever it is. Getting together in person whenever we can, it lasts forever. It really does. ROB: What does getting together look like for you? Has it been visiting people in different places? Has it been getting everybody together in one place? How does that work? JOSY: It's hard because a lot of our employees have families, so getting everyone together in the same place – we'd have to plan it years in advance. [laughs] I would love to do something like that. But it usually looks like either regional hub parties – we might have one in New York, we might have one in LA, Seattle, wherever it is – and then people will drive in for those hub parties, or it looks like “Hey, we have a client QBR or new business. Please fly in” and we all get together. It's a little bit more fragmented instead of having a whole company thing, but it works. ROB: It's interesting to hear what different people are doing. Maybe the good news of where we all are is that we're going to hear a few more people with ideas, best practices, trying things and all of that. I'll certainly say it's been strange adding people to our team that I've never met. But it keeps on happening, and you're probably used to it. JOSY: Yeah, we are. It is really strange, especially when you meet people in person for the first time after working with them for years and not seeing them, and then they're taller than you thought or whatever. [laughs] ROB: I think that popped up in my LinkedIn feed the other day, an article on “You look taller on Zoom” or something like that. We know what that's like. Josy, when you're thinking about what's next for Media Matters Worldwide and the areas of marketing that you touch, what's coming up that you're excited about? JOSY: I think the whole media world is changing yet again. Deprecation of cookies, how we're thinking about personalization with our audiences, and just even the media types in general – a new social platform will be invented in the next year or so. So really thinking about how to make authentic – and I always go back to transparency and honesty, but it's true for brands, too – how to be truly authentic with your customers. I think that is the biggest struggle for brands, and they're missing the mark, some of them. But some of them are doing an amazing job, and that's because they're getting to the root and doing the research about their audiences and really figuring out what makes them different and what makes them excited and thrive. To me, figuring that piece of the puzzle out, having the research tools, having the analytics that pull it all together, and the artificial intelligence that's involved in advertising now – that to me is all really exciting. ROB: There's a lot going on there. How do you keep those data people and data tools together? It's a lot to wrangle. It's a lot to bring into one place. What's in your toolkit? JOSY: It is. We have an amazing analytics department, and that's our toolkit: their knowledge, their understanding of the market. But also obviously all the technology that goes along with that. And it looks different for every client because a lot of clients come to you with their technology that you have to integrate with. There's a lot to unpack with new client relationships and how to integrate their technology into yours, and really how to make things as seamless as possible. That's the tricky part. ROB: That's right. When you're talking about the budgets, I'm sure there's many a data lake that you have to feed into, many an internal analytics team that you're accountable to as well. JOSY: Exactly right. I love that you know “data lakes.” [laughs] ROB: [laughs] The data lake where you put the data and nothing ever comes out, maybe. JOSY: Very murky. ROB: Makes absolute sense. I think it's very relevant what you said there, Josy, about that transparency. In services, we have technology, we have tools, we have things that we're buying, but a lot of times what they're buying is people. I congratulate you also for being able to scale having what I would perhaps strangely say is buyable people. You have people on your team that clients can buy into that are not just the founders. That's a real challenge to get past. JOSY: Yeah, it's something that happens organically, and only with the vision of hindsight can you say “That was a great idea.” [laughs] ROB: [laughs] Josy, when people want to connect with you and connect with Media Matters, where should they go to find you? JOSY: They can find me on LinkedIn, or go to mediamattersww.com. ROB: WW. Worldwide, right? JOSY: Worldwide. ROB: Excellent. Josy, thank you so much for coming on the podcast. It's good to meet you in this remote way, like you talk to your team all the time. Someday we'll all get out of our houses again. We'll figure it out. JOSY: Yeah, I'd love to meet you. Thank you so much for having me today. ROB: Sounds good. Thank you so much, Josy. Bye. JOSY: Have a great day. Bye. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.
Welcome to the Walk You Through It podcast where I, Rob Stanish, walk you through overcoming the challenges that arise while transforming your side hustle into your main gig. In this episode I have my first guest on the show EVER... my fiancée, the lovely, Catherine Reyes. We talk about balance, we talk about our trip to Florida, about how making time for just us allows us to be better parents for our children, and about our plans for balance in the future. Remember, these episodes drop Mondays and Fridays at 6 am EST and new blog posts are dropped Sundays at 5:55 am EST at www.coachstanish.com/blog --- Support this podcast: https://anchor.fm/rob-stanish/support
Rob Pizzola talks about the hockey playoffs, wrestling, and covid-19 life in Canada... Don't worry it's almost all about hockey.
On this episode, Ileana and Rob decided to "hit record" and turned an unexpectedly open date on their recording schedule into a fun/funny conversation between two friends about the social audio phenomenon of @joinclubhouse (Clubhouse audio app), some cool recent events at GrowthHax, Rob's lack of drinking alcohol during the pandemic and the importance of Women's History Month! It's a fun opportunity to get to know Ileana and Rob a bit more personally.... and enjoy some fun Spring Break content. The regular show returns the week after Spring Break and then again every 2 weeks as usual, with amazing upcoming guests; incredibly talented VC investors from all over the America's talking Climate, Diversity, Inclusion, Equity and Economic Opportunity, Taj Eldridge (Los Angeles), Anna Raptis (Mexico City) and Meghan Stevenson-Krausz (Peru) We're so grateful to you, our growing audience of entrepreneurs, investors, builders, influencers and those interested in the entrepreneurial economies of Latin America and the LatinX communities in the USA! Ideally, Season Two will bridge you between these two deeply interdependent worlds. Plug in, relax and enjoy some Spanish, English and a fun dose of spanglish as always. Please subscribe, follow and review as it helps others find the show. Share with friends and repost to your social media so we can help more entrepreneurs grow and discover new opportunities. Also don't forget, to please click on the "listener voice message" link in show notes, to submit your own personal questions or comments about anything you’re thinking about or need help with, to be featured on future episodes. We're here to help inspire, educate and empower you, so that you can build the future! Salud y Gracias! --- Send in a voice message: https://anchor.fm/mentorstoday/message
I ran a second marathon a few weeks ago. 3:54:47...that's what the clock said when I hit stop 26.21 miles in. I couldn't have reached the finish line without Tom Keubel and Rob Hunter there to help me accomplish my goal of a sub 4-hour marathon. I get their thoughts on the accomplishment and some other things as well. Listen, rate and review...you know the drill
This week Ryan and Rob Talk about:- Apex Legends announces a new Character "Fuse". Due to launch with Season 8. Switch Version may launch at this time as well- Capcom has an event for Resident Evil 25 anniversary event, announces events with Division 2, a new Village trailer and new multiplayer mode that comes with Village called RE: Verse- Blizzard absorbs Vicarious Visions- Xbox Live debacle- Cyberpunk releases 1.1 patch- Sega releases archival photos and video on their "Venus" prototype****Support the Grumpy Old Gamers****Patreon Page - https://www.patreon.com/thegrumpyoldgamersPaypal - https://paypal.me/pools/c/8tAGpeyfeyEmail us at makeusgrumpy@gmail.com we would love to hear from you!!!Check out more from The Grumpy Old Gamers at:Website - http://thegrumpyoldgamers.comFacebook - http://fb.me/thegrumpyoldgamersYouTube: https://www.youtube.com/channel/UCzDMWs1ScUB77YGepjkfhFwTwitch: https://www.twitch.tv/thegrumplyoldgamersApple Podcasts - https://podcasts.apple.com/ca/podcast/you-cant-teach-an-old-gamer-new-tricks/id1481022596Buzzsprout - http://www.buzzsprout.com/565048Spotify - https://open.spotify.com/show/4YDVyOVVLUJBfVm0yFHxFEGoogle - https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS81NjUwNDgucnNzWe use https://Freesound.Org for music and sound effects.Thanks to joshuaempyre for the outro musichttps://freesound.org/people/joshuaempyre/sounds/251461/Support the show (https://www.patreon.com/thegrumpyoldgamers)
In 2009, Yoel Israel, founder at WadiDigital, Israel's leading full service digital agency, was pursuing his MBA at Bar-Ilan University in Tel Aviv, Israel. A friend sat down with him for a cup of coffee and said, “Dude, you've got to get on Twitter.” Yoel fell in love with it, set his university up on Twitter (which brought in some international students), and got a scholarship for the effort He graduated and returned to his job at Xerox in his hometown – Philadelphia – and ran a social media management side gig (Facebook and Twitter) for small businesses. When he discovered the Facebook dashboard, this finance major found that he not only got to look at data . . . he could manipulate it. He was hooked. He learned Google Ads, started his own company, and moved back to Israel where English is the “B2B tech language. When LinkedIn rolled out lead generation in 2017, the agency took off – a “first mover advantage” payoff. Yoel explains: LinkedIn ads may be expensive, but they are powerful because of the discrete targeting capability the platform provides. Today, WadiDigital focuses on LinkedIn advertising, SEO, and lead generation for B2B technology startups, who, most likely, have already gone through Round A, Round B funding. After 3 customers asked for cybersecurity marketing and cybersecurity influencer marketing. WadiDigital decided to build a platform. Currently, a dozen cybersecurity companies are using an affiliate cybersecurity influencer distribution platform where influencer affiliates “can manage and track their own clicks.” WadiDigital's new platform launches in January and will consist of two parts: Cybersecurity clients and other cybersecurity companies can share and distribute blogs and non-gated content. Influencer CISOs (Chief Information Security Officers) can retrieve these links, share them, and get compensated based on clicks. WadiDigital cohosts and curates webinars where cybersecurity company experts present content for different groups of influencers. Cybersecurity companies get to showcase their expertise. Well-vetted cybersecurity influencers (who get up-to-date information at a fraction of the cost of what they would pay Gartner or SANS), can post the information and get paid. Yoel says, ” We bring them good content and they get compensated for it.” In this interview, Yoel discusses some of the security risks individuals and companies take, when to hire and the questions to ask when you hire, and the importance of processes in keeping things going. Yoel recommends that people follow him on WadiDigital.com, Yoel Israel on LinkedIn, (send a connection request and tell him you heard him on the podcast), and eventually cyfluencer.com, the distribution platform (again, January launch). The company will soon be hosting a cyber intelligence magazine: Cyber Intel Mag, details on all the “new stuff” to follow on LinkedIn and the agency website. ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I'm excited to be joined today by Yoel Israel, founder at WadiDigital based in Israel. Welcome to the podcast, Yoel. YOEL: Thanks, Rob. Thanks for having me. ROB: Why don't you start off by running down for us what WadiDigital is excellent in? YOEL: Actually, our focus is LinkedIn advertising and SEO. We're very focused on lead generation, and all of our clients are B2B technology startups. They usually have at least Round A, Round B funding. A large majority of them are cybersecurity, especially because we're in Israel. It's like the cybersecurity hub of the world. So, we do a lot with cybersecurity there. We also now do cybersecurity influencer marketing. We have a cybersecurity influencer distribution platform that we're still building, and we're currently using but we're building a new one right now. We do a lot of influencer marketing in the cyber space. So, we do a lot, but our focus is B2B LinkedIn, SEO, lead gen, and influencer marketing for cybersecurity. ROB: That's probably an underappreciated and unknown aspect of Israel for people who don't know. In the technology space you get a flavor for that deep security knowledge and that expertise in the venture funded companies in Israel, but a lot of people may not necessarily make that association, so I'm glad we get to dig into that a little bit. I want to pull on the thread a little bit – when you mentioned cybersecurity influencers, that's interesting. I'm sure it looks a little bit different than what people may commonly think of as influencer marketing. What does influencer marketing look like in cybersecurity? YOEL: We have two parts. How we got into it was a few years ago, a cybersecurity client of ours asked us if we do cybersecurity marketing. We just said no. Then two months later, a different cyber client asked us the same question. We looked around online like, “All right, let's help them,” and we didn't find anything. There's nothing really for B2B for influencer marketing, and if there was one, it was more like an Upwork where they come in and make the connection and there's nothing special about it. It's definitely not cybersecurity focused. When a third client asked us, we decided to build it. So, the influencer marketing, right now we're actually developing our own that will be ready in January. We spent over $60,000 on it. It's going to be epic. But what we're doing right now is using an affiliate network to manage and track clicks, where basically every affiliate, which is influencers, can log in and have their own unique tracking. We have about a dozen cybersecurity companies on our platform. There are two parts to our influencer distribution platform. One is where our cybersecurity clients and other cybersecurity companies want to share and distribute their blogs and their non-gated content, and then influencer CISOs and such, mostly in America, get to go grab these links, share it, and they get compensated based on the clicks. That's one. The second part that we're doing is now we're offering, within our pool of dozens of cybersecurity influencers, some of them are writers and they're real experts within their space, within cybersecurity, so we're not just writing content, but we're also co-hosting webinars. If you were to do a webinar with SANS or Gartner, it might cost you 15 grand. However, there's no reason to do it twice because they send it to the same audience. What we do is set up our cybersecurity clients with different influencers every single time, and those influencers promote their content in the webinar. They each bring a different and important audience to each webinar, not to mention it's a fraction of the price if they were to pay SANS or Gartner. ROB: Got it. In one case you're providing them a platform to showcase expertise alongside people they'd want to be appearing alongside, and on the other side it sounds almost like you are helping the influencer solve a problem. It's often not really the case in influencer marketing. The problem you're helping them solve is they want money. But in this case, it sounds like part of the problem somebody who would be sharing one of these links would have is actually that they want to talk about the industry. They want a source of good, credible content, and you're able to connect content with people who want to share good content. YOEL: That's correct. We're curating. These people are already sharing and engaging with excellent cybersecurity content that they're sharing, but now in addition to what they're sharing, we're curating that content from about a dozen companies, and more are joining, that are able to then go and grab your content, and they can share it. It's really fantastic that we make it so easy for the influencers. We bring them good content and they get compensated for it. ROB: That's a really interesting model I haven't heard very much about before. YOEL: That's why we had to make it. ROB: [laughs] That's why you had to build it. Especially considering, from a product perspective, how do you think about elevating towards quality? Because that is one of the problems in the affiliate and link sharing world; it kind of has a bad reputation. How do you evaluate that experience? YOEL: We don't let anyone who wants to come and share links. We review anyone that wants to share a link. We go to their profile, we see all of their posts, make sure the overwhelming majority of their posts are cybersecurity related. We look at their engagement, their follower count, their work experience. So, you have to apply to be an influencer and we manually choose who can and cannot be influencers. That's how we get rid of the junk, and then the companies, especially when our platform will be ready in January, get to choose what companies they want influencers from, if they only want to pay for clicks from what countries. So even though you might have gotten clicks hypothetically from Pakistan, you don't want to pay for those, so we're not going to charge them and we're not going to pay out our influencers that way either. We have a lot of control over it. It's not just like “set it up and do whatever you want.” Especially the cybersecurity audience, they're very conservative. They're professionals. They do things by the book. By definition, they kind of need to. That's just how they are and who they are, so we need to make sure everything is very clean and kosher. ROB: Excellent. I love the clean and kosher. Yoel, if we rewind this business a little bit, how did WadiDigital come into existence? What led you to start the business and how did you arrive at that point? YOEL: It was weird. In 2009 I was getting my MBA at Bar-Ilan University here in Tel Aviv in Israel, and I met with a friend of mine who's a huge tech influencer in Israel. I wasn't friends with him at the moment; it was in 2009, and he took me out for some coffee and he goes, “Dude, you've got to get on Twitter.” I'm like, “What's Twitter?” This is 2009, right? I really got into it and I loved it. It was a real intro to social media. I'd been on Facebook a little bit, especially from college for my undergrad when that was up and coming. But I got on and I set up my university on Twitter and they were able to get some international students. They actually gave me a scholarship, so I knew I was good at something here. I went back to Philly, where I'm originally from, and went back to work for Xerox. On the side I was doing social media management organically on Facebook and Twitter for small businesses. Then I had a client ask me to take out ads on Facebook, and then I saw the whole dashboard and I kind of fell in love. Originally, I have a finance background, so I do love numbers and I love looking at tables of data. But once I understood that I could actually manipulate that data, I knew this was what I wanted to do for a living. Then I got trained up in Google Ads from a friend of mine and then started my own business and started selling Google Ads. I moved back to Israel after two and a half years in Philly. That was 7 years ago, and then naturally, because everything here in English is B2B tech, I started getting more into B2B and Google Ads and then getting all-in on LinkedIn ads, and we grew from there. Once LinkedIn rolled out lead generation forms on April 1st, 2017, we went all-in and we skyrocketed, bringing in enterprise leads and business because we were first mover advantage. ROB: That's a good wave to catch. For a while, a long time, you would hear that LinkedIn ads were expensive and that's all you would really hear about them. Then I think there started to be a transition at some point – I don't know whether it was an evolution of the platform or in strategy, but you started to hear instead that LinkedIn ads were expensive but effective. What do you think fed that transition, and what was your experience in that? YOEL: It's definitely expensive relative to other platforms, but it's totally worth the money. You can target whomever you want professionally on LinkedIn. You can't do that on any other platform. It's extremely powerful. ROB: Talk more about that target. What's that look like in practice to be really effective? YOEL: In practice, if I want to target CISOs (Chief Information Security Officers) at Fortune 500 companies only within the United States and who have just switched jobs in the last 90 days so they might be looking for new security opportunities for them to secure their companies, we can do that targeting. ROB: Got it. Does it line up a little bit with that enterprise hunting, account-based marketing mindset? YOEL: You could also do account-based marketing. You can upload a list of companies that you directly want to target and do that too. But then they also have different target options that you can choose, like the industry and the company size within that industry that you want to target. There's a lot of different ways – not just choosing what companies, but there's all kinds of different ways that you can target by company and you can target by the individual based on their experience. ROB: Got it. To justify the expense, do you look more at something that's in a lead capture mode? Is there any place for just pure brand and awareness marketing in LinkedIn? YOEL: Oh yeah, for sure. If you're a startup or you're a disruptor, people don't know that you're solving an issue that they don't know they have. They're not searching for that solution. Therefore, you can't use Google, but you can put in front of them the solution that you provide. So, awareness is fantastic. Video is very good. It's not necessarily good for lead generation but creating awareness videos and then remarketing people that viewed 50% or 75% of the video and then hit them up with a lead capture, you'll do very well. ROB: Wow, that's an interesting direction to take things. You started this and you got this thing moving; at what point did you realize that you were going to have to grow the team and this was really going to have to be something bigger than yourself? YOEL: When I stopped getting enough sleep. [laughs] I was working wire to wire, and then you get this really hot client. It was like, “Ugh, I'm totally full with time. I shouldn't take them,” but it was someone you really wanted. You're like, “Okay, now I need to hire.” That's how it happened. ROB: Got it. So, you just basically got to full capacity and then you said, “Well, I've got to do something that is beyond me.” YOEL: Right. ROB: Are you still in that sort of mode, or have you shifted in terms of capacity planning and hiring to some different metrics? Or do you still think about getting a little bit too busy? YOEL: I always try to make sure we're stretching before I do my hires. We're already 11 people full time, and I just signed last Thursday night a huge senior, the only other person that's worth – let's say it's someone else in Israel that's got perfect English, has LinkedIn ads, Google Ads experience, worked in an agency, built a team. So, I just made a big hire, a very expensive hire, who will be starting in January. I'm continuing to grow and I'm all-in, and I'm putting up a few more job postings now. To really build up a perfect team obviously will cost us a lot of money in the short term, but I think the medium and long term will be happy. But in general, as a rule of thumb for others that have agencies, do as much as you can, learn as much as you can, save up as much as you can, work wire to wire until you absolutely need to hire. Then hire. Too many people try to apply the 4-hour workweek before – the whole point of the 4-hour workweek is to escape the wire-to-wire working. First, you've got to build the business, build the revenue, and get all that. Then you can learn how to step back. Don't step back and start outsourcing things until you're really working like crazy. ROB: I know I've certainly had that experience of hiring for the business I wish I had instead of what's right in front of me. Have you had any either fractional or full-time hires that you've learned you may have made prematurely and had to pull back from it? YOEL: I used to say I hire on personality and then I learned that's not nearly as important. I think having a good work ethic is more important than anything. That's what I really learned. You need people to have a good work ethic. If they have a good work ethic, they're competent, and they really care about the quality of their work, I think that's the number one most important thing. ROB: How do you think about screening for a good work ethic and evaluating that before someone's on board? YOEL: Make sure they have a full year of working somewhere. If you're in marketing, digital marketing, maybe a 1 year of white collar, making sure that they haven't been fired, and calling the references – were they on time? I really think speaking to the references and making sure they actually have some full-time employment. You should be able to get it from the references. Make sure to ask difficult questions to the references. A lot of people try to be nice to references because they're being kind with their time, but that's really the way to know. ROB: Not only that, but people will often give you the good references. It's hard to get to sometimes the references you really need to understand the full picture of the person. YOEL: Right, but you need to ask the hard questions. You've got to pivot it and do it like this. Let's say Peter. “Is Peter more of an introvert or an extrovert? Does Peter excel better working alone or excel better working on a team?” Don't say “Has Peter ever been late?” They'll say no. You frame it as, “How many times a month has Peter been late?” Then you hear if they think or not. You get an idea. So when you frame it that way, you get a better idea. It's how you frame the question, you'll be able to get an honest answer. Also, ideally, when you do these reference calls, if you can schedule a video call because then you can see their reaction. If you can avoid the telephone and do a video call, which everyone now knows how to do because of the pandemic, you'll be better off. ROB: That's definitely an opportunity I've seen in this time. People are much less weirded out by a video call because we're all used to it. If you had told someone you wanted to do your first screen on a video call two years ago, I don't know if you would've had the level of adoption that I'm seeing with candidates now. YOEL: Right. It's a hiring market. Employers have a lot of leverage in a difficult economy. If someone asks for a video interview, I couldn't imagine anyone saying no. If you really want to weed people out, find out those that aren't willing to do a video interview. ROB: People find a lot of ways to weed themselves out. It constantly surprises me. Someone will spend the time on a video call, but then they won't follow up timely on the next step you ask them to do. It's a real tell. YOEL: It is, yeah. For those looking for employment, just a little tip: don't forget to send a thank you email after the interview. ROB: Man, it's such a way to stand out. YOEL: It's sad. I studied finance and they taught us a lot about business. We used to send handwritten letters. I'm not that old, man. I'm turning 35 next month. [laughs] I don't write in cursive and all that, but there's something to it. You want to stand out, you send a handwritten letter. You'll get that job. ROB: I think it's also interesting to recognize that one of the ways that I think you're really able to make those good premium hires you're talking about is in your choice of market. You're not talking to somebody who's selling a widget for $5 bucks a month. The cybersecurity market – the threats continue to grow. There's a lot of money on the line. What are you seeing when it comes to categories of cybersecurity that's emerging, trending? What should people be scared of that they don't know about yet? YOEL: Don't worry, all our clients are B2B. We're not selling VPNs like B2C to end users or anything like that. But everything and anything can be hacked. If you really want to be scared, to be honest, under no circumstances should you have TikTok or WeChat on your phone. They're stealing your texts. Anything you copy in your clipboard, even when you're not using the app, it's sending it to the Communist Chinese Party. That's the simplest and easiest thing you can do. I could really scare you, but I'm not going to do that. You wanted an easy answer. [laughs] ROB: I wonder if maybe there's a novel category of solution that you've worked with, a client you've worked with that people wouldn't even realize was a problem or a solution. YOEL: I don't use Zoom. Most people do, but we use Google Meet because Zoom is hosted in China, so it's not secure. And most of our clients are cybersecurity. A few of our clients don't care; most of them do. There's a lot. You have no idea. People know everything about you. They've watched you do everything on your phone through your camera, heard every conversation. They're recording everything. Everything you think Google's recording, which it's doing legally and with your permission, imagine what foreign governments are doing and getting information on you. I don't think anyone can run for office in a free country in the future with foreign adversaries knowing everything about you. ROB: Right, or they can and then it becomes a security risk. YOEL: Right. You can see that right now. ROB: Exposing the information is actually – you do that, you can never use it again. But if you hold it over someone's head, you can influence them for a long period of time. YOEL: Correct. That's what's happening right now maybe in America with Hunter Biden, with everything that he has on him and on Biden. It's a little worrying. But we'll see. ROB: You really do have to wonder. I hadn't thought about it too much. If someone has the dirt on you – YOEL: People don't think about it. And they have the dirt on you. That's the thing. They have it on me. They have it on you. ROB: So turning over the dirt is the nuclear option. YOEL: You don't turn it over. It's taken from you. ROB: Yeah. But them releasing the information is the last play. There's a lot in between. It's really interesting. Some interesting trends I have seen in this world – I don't know what you've seen here – is an increase – we have one client who is moving to virtualized desktops. It was an S&P 500 company and they got ransomwared, and they're just over it. So they are deploying – all of their developers are going to be developing on virtual Windows boxes, I think on Amazon's cloud. Virtual desktops. YOEL: Yep, not surprising. You hear a lot more than that. I give examples of what people can do as individuals, but my clients are B2B, so it's more like how they present a ransomware, patching solutions, things like that. Having different keys in order to access different information, using cryptocurrency and things like that. All kinds of different technologies in order to be able to prevent different kinds of penetration for IT and OT and industrial and ICS. It's amazing. Think about it; if they take down the energy supply, you're screwed. You have no food. Nothing gets to you. They can't even pump the water that comes out of your faucet. Everyone's out in the street killing each other. ROB: We got a scary sneak preview. I don't know what the immediate COVID-lockdown experience was for you, but you realize how overoptimized and how fragile our supply chain is. What was your experience? YOEL: Yep, yep, yep. A lot. ROB: What could you not get and what can you still not get? YOEL: I have a couple old B2C clients from back in the day back in the States, and they're ecommerce. Ecommerce was through the roof when people couldn't go to the store. I was like, “Yo, we've got to up our budgets. This is amazing. Our ROI is like 5x the previous month. This will only last as long as the pandemic or until things open up.” He goes, “I can't. My supply chain is screwed.” We had to cut budgets, and it was time to rake it in. He couldn't supply. We had to go through and start removing products on their website. They sell beads for arts and crafts, high end beads and all that, like African beads. Just to get an idea. And that's not even important stuff. Then you talk about all of your medication and all that. I know we're totally off topic, but that's fine. All of your medication ingredients that go into medication and all of your technology and everything is made overseas, not to mention your master PPE equipment and everything. Nothing was made here at the time. Big changes have been made in the last 6 months, thankfully, for America to be able to centralize and other countries to start bringing their manufacturing back home. It's become a national security risk. ROB: Yeah. I was going to say, that's a good security story as well. We talked a little bit about some things you'd learned along the way. What are some other lessons you have learned from building WadiDigital that you might do a little bit differently if you were starting from scratch? YOEL: Starting from scratch? It's such a simple question but I never thought of it that way. I would've maybe hired a little bit earlier. I would have taken processes more seriously. I never worked at another agency, so I would've hired a consultant that worked at another agency to give me some tips on how to do and build things, processes, streamline, and save time. Oh, another thing I did, if you own an agency: get a personal assistant. I learned between me and let's say one junior when it was just the two of us, only one person working under me, all my time was client-facing, and then I would assign tasks on Monday.com and she would do them. But then my other time went a lot of times to stuff in my personal life. So you can hire someone pretty cheap either locally, in my case – I hired someone on my block – or you can hire someone virtually to do a lot of the stuff you need to do in your personal life. I freed up almost an hour and a half of my time a day. That's three client calls a day. That's a lot more work and business that I can take on. I only started that a couple months ago. After I got used to the personal assistant, I was like, “Why didn't I do this years ago?” ROB: [laughs] Right. What I have found is you start off thinking of a few things you could delegate and hand off, and then you just keep on realizing things you can hand off. There's a freedom that starts to come when you start to think about the additional things you can take off your plate instead of having the mindset that you have to do it. YOEL: It's a shift. It doesn't make any sense to people that don't. Once you start delegating and handing things off, your life changes. ROB: I think to some people it sounds very indulgent. It sounds like one of those first world problems of whether or not you have an assistant. But when you're trying to build a first class business, it's hard to imagine how you can go without it. After a time. Maybe not when it's just you. YOEL: But it's not even that. I know a lot of people, they're employees themselves, but they hire some help at home to help with the kids and dishes and cleaning and things like that, and it makes a huge difference. Then they can stay later at work, maybe earn more. And these aren't people building a business; they're employees. They just need some help so they can mentally recharge, so they're not up all night cleaning up after the house and the kids or whatever or helping with tutoring with children. In a sense, it's all a personal assistant in a way. ROB: Right, especially now, probably, to have someone who is in your inner circle, who you know and trust their habits. In the middle of the pandemic, I'm not scared, but I am careful. The list of people I'm going to call to babysit my kids has gotten a lot shorter right now because I want to know how you're living your life. YOEL: Yeah, I feel you, man. My wife and I went through the same thing. There's less babysitting. ROB: For sure. You mentioned processes. I think a lot of us, especially the creative class, “I'm going to go start a business,” bucks at the idea of structure and process. It almost feels like rules, but it's also kind of like having a bionic exoskeleton sometimes that can help you be a lot stronger than you would be on your own. What was it that helped you realize – was there a particular process that you realized needed to be tightened up or some experience that made you turn the corner on processes? YOEL: I found out that one of my competitors had some processes that I wasn't doing, and then I really looked into it and I figured out, “I need to get it together.” [laughs] I went all-in on these processes. I started making processes and spreadsheets, processes in Monday.com, processes on what I do before and after a call and everything. It's almost automatic. I don't think about it. It's become a habit, and everything's documented, and no work ever gets forgotten or unchecked by doing things a certain way. Processes are important. But you don't notice you need it until you either hear complaints from a client or you find out what other people are doing in the industry and you're like, “Oh, I should be doing that. Why aren't I doing that?” Which is why I recommended earlier to bring in a consultant, because you don't know what you don't know. ROB: Right. Those experiences beyond yourself, certainly. YOEL: Correct. Especially because I haven't worked at an agency, so I haven't really learned how to do that. I don't have that experience of “Here's how we do things, here's how we do training, here's how we do keyword research,” and the processes of hiring. You need other help sometimes to see things differently if you don't have that experience. ROB: We've had a couple of those sorts of folks on. There's a couple of gentlemen, David C. Baker and Blair Enns, who co-host the 2 Bobs podcast. They've both been on here, and they are both consultants to agencies that just have that longitudinal visibility. Even right now, if you want to say, “Hey, what are people doing? How are people's bookings? What categories are hot, what categories are not hot? What are people doing about office space?”, these are all things where you need some perspective. YOEL: Right. But get more specific. I don't follow what people do; I try to do the exact opposite of what everyone does. But when it comes to processes, you need to get specific. Don't follow the crowd per se, unless you want to enter a rat race, but sometimes you're straight-up missing the obvious, which you don't even know. ROB: Very solid. Yoel, when you think of what's ahead for WadiDigital and marketing and maybe cybersecurity, what are you excited about that's coming up? YOEL: We're trying to transition from a cybersecurity marketing agency to a cybersecurity marketing and media agency, so in addition to influencer marketing and doing those things, we're building some reading resources, websites, cybersecurity news websites, cybersecurity TV show. We're trying to do – that's for a few years from now. We're really trying to make the destination for everything cybersecurity marketing and media so if you're in cybersecurity, you're a fool not to work with us. ROB: Where's that going to live? Do we have a future parking spot domain for that, or some digital properties? Or just follow WadiDigital? YOEL: You can follow WadiDigital on LinkedIn, but right now, cyfluencer.com. “Cy” like cyber. That's our distribution platform. That's going to be launched January. There's a LinkedIn page we literally just made, and then Cyber Intel Mag is going to be where we do our cyber news and all of that. It's a cyber intelligence magazine. And then there's some other things I can't really share just yet. Just follow me or WadiDigital on LinkedIn to learn more. ROB: Got it. Is it WadiDigital.com? Where do we go to find you? We can find you on LinkedIn. YOEL: Yep, wadidigital.com, but the best is search “Yoel Israel” in LinkedIn. Send me a connection request, tell me you heard me from here, and I look forward to following and engaging. I'm very active there. ROB: Awesome. If we google your name, there's a nice Google ad that runs right up top too. It's pretty sweet. YOEL: As it should. [laughs] Control your name. ROB: Very good. Yoel, thank you for taking the time to share your experience. It's great to learn about what you're doing both within cybersecurity marketing, but also that goal and the thought and the distilled knowledge going into the platform and the media side. It's really, really instructive. YOEL: Awesome. Thanks. My pleasure, and I appreciate you having me on. ROB: Thank you so much. Be well. Bye. YOEL: Cheers. ROB: Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.
This week Ang & Rob discuss goal setting, including how to break down each big goal into deadlines and tasks. And yes - they get into time management and the mindset around goals as well! Get ready to transform your business this year by finding the goal setting that works for you.
Rob and RJ received a number of watches from Glashütte Original this week, and discuss the greed dialed PanoMaticLunar watch. And a lot of other things. Enjoy this episode!
On todays episode Ivan and Rob Talk about a little bit of everything and we get to hear what are scares the crap out of Demond's.Tune in and enjoy the show!!DONT FORGET TO FOLLOW US ON INSTAGRAM.PLEASE SHARE, LIKE AND SUBSCRIBE WHEREVER YOU GET YOUR PODCAST.
This week Ryan and Rob Talk about:- World of Warcraft Shadowlands gets a new release date- Sony in talks to Purchase Crunchy Roll (all the Anime's)- Panic's handheld console the Playdate taking pre orders in 2021- AMD's new RX 6000 series cards specs and expectationsThis week Rob and Ryan have played:- Subnautica (PC)- Ultimate Epic Battle Simulator (PC)- No More Heroes (Switch)- Supermash (Switch)- Control Cloud Edition (Switch)- Hyrule Warriors Age of Calamity demo- Immortals Fenyx Rising demoSupport the Grumpy Old GamersPatreon Page - https://www.patreon.com/thegrumpyoldgamersPaypal - https://paypal.me/pools/c/8tAGpeyfeyEmail us at makeusgrumpy@gmail.com we would love to hear from you!!!Check out more from The Grumpy Old Gamers at:Website - http://thegrumpyoldgamers.comFacebook - http://fb.me/thegrumpyoldgamersYouTube: https://www.youtube.com/channel/UCzDMWs1ScUB77YGepjkfhFwApple Podcasts - https://podcasts.apple.com/ca/podcast/you-cant-teach-an-old-gamer-new-tricks/id1481022596Buzzsprout - http://www.buzzsprout.com/565048Spotify - https://open.spotify.com/show/4YDVyOVVLUJBfVm0yFHxFEGoogle - https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS81NjUwNDgucnNzWe use https://Freesound.Org for music and sound effects.Thanks to joshuaempyre for the outro musichttps://freesound.org/people/joshuaempyre/sounds/251461/Support the show (https://www.patreon.com/thegrumpyoldgamers)
On this week’s episode, Katie is joined by a special guest co-host, Rob from the And Sometimes Rob podcast to talk about burritos with french fries, Ghostbusters, Korean dramas, and the movies & tv shows starring Ethan Embry. Rob is stepping in for Chelsea this week because she was traveling during our normal recording time.Please rate, review, and subscribe to our podcast on Apple Podcasts, Stitcher, or wherever you download your podcasts.Podcast Intro Music: Dog and Pony Show by Silent Partner - https://youtu.be/Dw20ZkMwI10Podcast Outro Music: Dog Park by Silent Partner - https://youtu.be/Zzm4A3xYUp8Intro & Outro Vocals Provided by Dave BethellTEA TIME SOCIAL MEDIATwitter: https://twitter.com/teatimewithkc (@teatimewithkc)Instagram: https://www.instagram.com/teatimewithkc/ (@teatimewithkc)Facebook: https://www.facebook.com/teatimewithkc/Email: teawithkc@gmail.comWebsite: https://teatimewithkc.comGEEK TO GEEK MEDIA NETWORKWebsite: https://geektogeekmedia.comBe sure to check out the latest episode of Geek To Geek Podcast, Geektitude, Dragon Quest FM, And Sometimes Rob, & GeekFitnesshttps://itunes.apple.com/us/podcast/geek-to-geek-podcast/id1092737489https://itunes.apple.com/us/podcast/geektitude/id1042398176?mt=2https://podcasts.apple.com/us/podcast/and-sometimes-rob/id1118686573https://anchor.fm/geekfitnessBe sure to also check out the network’s newest Twitch Streamers:https://www.twitch.tv/capsulejayhttps://www.twitch.tv/troytlepowerJOIN THE CONVERSATIONNetwork Slack Channel -> https://slack.geektogeekcast.comNetwork Discord Server - https://discord.gg/wGPdkkqYOU CAN’T STOP ME LOVIN’ KPOP!Chelsea and I have finally released our new podcast! You Can’t Stop Me Lovin’ Kpop is now available on Apple Podcasts, Spotify, Google Play, and every other podcast app out there.You can follow us on Twitter and Instagram by using the handle @lovingkpoppodhttps://anchor.fm/lovingkpoppodcast
During their weekly segment, Rob and Jay discuss the push to stop evictions during the coronavirus pandemic.
During their weekly segment Rob and Jay Thomas from WDAY AM970 in Fargo talk about the coronavirus and its impact on the region.
Rob makes his weekly appearance on the Jay Thomas Show on WDAY AM970 in Fargo. Rob and Jay talk about e-tab machines and the impact they're having on tribal casinos, a ballot measure to end property taxes, and the 2020 presidential race.
Today's podcast features a conversation with the two hosts of PT TechTalk Rob Vining and Dave Kittle! Dave helps lead the way with Ron Miller, DPT at https://www.CashBasedPhysicalTherapy.org and this conversation took place inside their 3,100+ member Facebook group at https://www.facebook.com/groups/CashBasedPhysicalTherapySuccess Watch a full video version of this podcast at our YouTube page at https://www.YouTube.com/Telehealth20
James Jason and Rob Talk their Halloween list as well as some other interesting moments
Show date 11/25/2016
Have you always wanted you own space? I mean you "Man Cave" ?? Here i think we just want a recording studio... Take a listen to Rob Talk about some dreams he has about podcasting. also shark week has started! Thank you for your support and sharing! --- Support this podcast: https://anchor.fm/couchonfirepodcast/support
In this Episode of PART TWO, Ryker and Rob Talk about David.
Hahaha This is one for the ages! You got to take a listen to Rob Talk to Griffin about the north and south. They also talk about different stereotypes about them as well. This is a **Lost Episode** well... Rob Recording Griffin when he didn't know --- Support this podcast: https://anchor.fm/couchonfirepodcast/support
On this episode join Chris and special guest co-host Rob from the wonderful Our Strange Skies podcast to learn about the latest goings on in UFO world, documents being released, new TTSA weirdness occuring, and just have a rip roaring good time. https://audioboom.com/channels/4938828
Joh talks about the importance of knowing the root reason why you do the things you do and the reason you should be honest about why you want the things you say you want. The Rob and Karen Stone talk about riding bikes for a reason other than competition and planning for a ride vs a competition. The show kind of ends abruptly because there will be a PART 2 to Rob and Karen's discussion on the next show.
Sports reporters Kevin Stevens and Rob Centorani give their opinion on the Super Bowl before diving into a preview for the Section 4 wrestling tournament.
Binghamton Press & Sun-Bulletin sports reporters Kevin Stevens and Rob Centorani talk about the ridiculousnes of replay in sports, Section 4 college signings, wrestling and more.
On this Episode.. Iowa Incident Mk5Ryan and Rob Talk about hobby stuff and gush over "Green Stuff World"Ramen vs Fish SticksJSA Hot looks and availability KC and connections to SpainRyan and Rob Talk about Camo and speculate the things to come in the 3rd Offensive....
Learn what it's really like to write an education manual from Ellen Post Foster and Rob Sogard, the co-authors of PSIA-AASI's new Teaching Snowsports Manual. This manual contains a lot of simple and easy-to-apply teaching applications, and shows you how to enhance your people skills, teaching skills, and technical skills. Use it to go from a good to a great instructor! https://www.thesnowpros.org/shop/catalog
Karen and Rob Talk with 4* Eventer and 2017 USEA Lady Rider of the year Jennie Brannigan. Jennie talks about her recent suspension from eventing and what she has been doing during this time away from the upper levels of eventing.
On this episode of PT TechTalk, Dave and Rob dive deep into Telehealth for a full 40 minutes discussing personal experiences as well as the benefit of Telehealth for the PT profession and independent business owners! The Full YouTube video of this episode can also be found at https://youtu.be/X4LwV8nCiEc Make sure to check out Rob's new podcast - The Telehealth 20 Podcast @Telehealth20 on SoundCloud or Search for the Telehealth 20 podcast on your podcast player to find it now. Also available on YouTube at https://www.youtube.com/channel/UCAObabAq0p2ym2OS8qGYfbA Physical Therapists Rob Vining, PT of www.PTliveChat.com and Dave Kittle, DPT of www.CashBasedPhysicalTherapy.org discuss current topics in Physical Therapy and Technology. Video for this episode can be seen with all PT TechTalk videos on YouTube at www.youtube.com/watch?v=5gbj-0xQe…ONs93vwh7GXuxX4qs
Episode #2, In this Episode, Kris & Rob Talk about Teenage Mutant Ninja Turtles (1990). It takes them back to Retro TV, Vhs Tapes, Dangerous Brian & a Pizza Incident in the house? Do you pay full price for pizza? COWABUNGA Follow Us on twitter : https://twitter.com/FRM_Media For merch visit https://shop.spreadshirt.co.uk/FrmMediaAYU/all
Welcome to week 28 where Loopy and Master Rob discuss Phil Jackson, Amber Rose, The Yankees, Knicks, Lala and Tommy?, BOB KARDASHIAN and Chyna fued and more stay tuned for the fuckery
Loopy gets caught slapping ass in second grade, big girls can work at fitness clubs loopy talks healthy living silicon valley his traumatic baby sitter experience. The claps are getting bigger.
Loopy and Master Rob discuss best player in NBA who wins- Club scene Lebron- Yankees- and other worldly fuckery .. contact theloopyshowny@gmail.com
Bill and Rob get together to talk health care, politics, life, travel, as well as watch and comment on the Thunderbirds Game 6
Ep.16 master rob & Loopy argue NBA's coach of the year, Espn being culture vultures, and Loopys grandfather being a piece of shit but a great dude. Yea enjoy the shit show.... Feat Dope Fiend Jose
Mike and Rob discuss how Google is planning on hooking up free Fiber internet for thousands of housing projects around the country, the insane statistics of how much time is wasted on Facebook each year, Rob's (well-founded) opinion that Elon Musk is the last true dreamer, and much more!
On today's show, Mark and Rick interview Family Physician, Dr. Tim Martin (14:44). Then it's another moderately funny edition of the Humans Being Human segment with Rick's brother Rob and Job Talk (49:00). They wrap with the Simply Human Tip of the Week which is -- get a target (1:04:30). They talk to Dr. Martin about changing philosophy, using nutrition as medicine, having common sense, bad science, AntiFragile, Gary Taubes -- Why We Get Fat, Good Calories and Bad Calories, intervention, term life insurance blood work, cholesterol, nutrition advice, and reading and gardening. Before they talk to Dr. Martin, Rick and Mark discuss cargo pants and, more importantly, cargo shorts. Thanks for listening! Leave us a review on iTunes! Dr. Tim Martin's Facebook page ( https://www.facebook.com/pages/Tim-Martin-MD-Medical-Nutrition/420994817994021?fref=ts ) The Primal Professional Shoes ( http://theprimalprofessional.com/#a_aid=simplyhuman ) Awkward Colin Cowherd Interview ( http://thebiglead.com/2015/07/01/this-colin-cowherd-interview-with-jim-harbaugh-was-awkward/ ) Simply Human Reset ( http://www.simplyhumanlifestyle.com/shop ) SH Reset Testimonials ( http://www.simplyhumanlifestyle.com/testimonials ) nutreince - caltonnutrition ( http://www.caltonnutrition.com/affiliate.html?p=simplyhuman52&w=nutprod ) ($10simplyhuman) SkinnyFat ( http://www.caltonnutrition.com/affiliate.html?p=simplyhuman52&w=skinnyfatprod ) ($5simplyhuman) simplyhumanlifestyle.com ( http://simplyhumanlifestyle.com/ ) The Simply Human Kids page ( http://simplyhumanlifestyle.com/simplyhumankids ) The Simply Human MOMS page ( http://simplyhumanlifestyle.com/simply-human-moms/ ) The Simply Human YouTube channel ( http://www.youtube.com/channel/UCbJ0Q0GzEPzvFWDWTM-kvhw ) The Simply Human Facebook page ( http://facebook.com/simplyhumanlifestyle ) Subscribe to the Simply Human Podcast ( https://itunes.apple.com/us/podcast/the-simply-human-podcast/id722924013 ) on iTunes Listen to the Podcast on Stitcher ( http://www.stitcher.com/podcast/simply-human-podcast/the-simply-human-podcast?refid=stpr ) simplyhumanlifestyle@gmail.com simplyhumanrick@gmail.com Support this podcast at — https://redcircle.com/the-simply-human-podcast/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy