Social Takeoff with Kelli Hayes Smith

Host: Kelli Hayes SmithPodcast: Social TakeoffKeywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation✈️ Episode Summary :Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.”

Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building

Host: Kelli Hayes SmithPodcast: Social TakeoffEpisode Length: ~24 minutesKeywords: travel marketing, social media, engagement, views, algorithms, ideal client, conversions, SEO, content creation, trust building

In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates. Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging. She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences. Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement. Takeaways: January felt like the longest month ever, but we made it! Instagram's new Reels cover update enhances user engagement, making it easier to capture attention. A staggering 58% of Instagram users never post content, indicating a shift towards passive consumption. 94% of interactions on Instagram are passive, reinforcing the importance of content that speaks to lurkers. Just because engagement seems low, doesn't mean your content isn't resonating. Stopping the scroll is crucial to grab attention in a saturated feed. Behind-the-scenes content has a unique appeal and is widely appreciated by passive viewers. Crafting your content through the lens of storytelling will build stronger emotional connections with your audience. Use soft calls to action (CTAs) to gently encourage interaction without feeling too sales-driven. Consistency is key—posting regularly helps set audience Listen to the Social Takeoff Podcast:

In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative. She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients. Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips. This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You'll Learn in This Episode: Why travel agents are often misunderstood in today's travel landscape How to effectively shift the narrative around the role of travel agents The importance of focusing on client transformation over transactions Why you should stop using the word “book” in your marketing How to highlight potential challenges clients face without an agent Tips for creating content that showcases the client experience How awareness content can lead to deeper client engagement Strategies to position yourself as a travel advisor, not just a booking agent Links & Resources Mentioned in This Episode:

In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients. She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility. Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness. She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business. What You'll Learn in This Episode: Why the awareness phase is critical to your business growth How to leverage social media for visibility without relying solely on it Tips for creating engaging content to attract attention The role of SEO and search sites like Google and YouTube in lead generation How networking groups can lead to faster client conversions The power of in-person events for building trust and credibility Why referrals and repeat clients are essential for long-term success How to identify and market effectively to your ideal client Links & Resources Mentioned in This Episode:

Episode Summary: In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success. Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience. Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients. What You'll Learn in This Episode: The difference between tactics and strategy for travel agents Why chasing viral trends can hurt long-term growth How to focus on your target audience, not just views The hidden dangers of vanity metrics Why selling services, not just destinations, is key The power of authenticity in content creation How to avoid cookie-cutter content and stand out Tips for evaluating your social media follows for better inspiration Links & Resources Mentioned in This Episode:

Episode Summary: In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked. She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers. Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you're a travel agent or a small business owner, this episode offers practical tips to level up your social media game. What You'll Learn in This Episode: How to stay consistent through engagement fluctuations. Why narrowing your focus and being specific resonates more with audiences. The power of authentic, imperfect content in building trust. How to connect with your ideal client by speaking their language. Avoiding common pitfalls like cookie-cutter posts and shop talk. Why your social media should reflect your expertise and provide value. Takeaways: Engagement dips happen—don't let them discourage you. Broad, generic content can cause you to be overlooked. Specificity and authenticity are key to social media success. Speak in relatable terms, avoiding industry-specific jargon. Focus on serving your audience with valuable, relevant content. Memorable Sound Bites: "Engagement isn't personal—it's just data to tweak your strategy." "Your ideal client doesn't want perfection; they want connection." "Cookie-cutter content is the fastest way to blend in, not stand out." "Speak your client's language; not your industry's." Resources & Links:

Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls. Keywords: Travel agents, bookings, marketing, potential clients, objections, ideal client, relatable content Key Takeaways: Don't be shy about flaunting the perks of travel agent services to clueless potential clients. Dive straight into those objections, whether it's about costs or control, and show them who's boss. Get cozy with your ideal client's quirks and worries to whip up content that feels like a chat with an old friend. Episode Titles: "Cracking the Code: Tackling Objections in Travel Agent Marketing" "Know Thy Client: The Key to Killer Marketing" "From Doubt to Dream: Crafting Irresistible Travel Agent Offers" "Diving Deep: Unraveling the Mysteries of Client Desires" "Behind the Scenes: The Secret Sauce of Travel Agent Success" "Navigating No's: How to Turn Objections into Opportunities" "Client Whisperer: Understanding and Conquering Common Traveler Woes" "Beyond Brochures: Crafting Content That Speaks to Souls" "Unmasking Misconceptions: What Travel Agents Really Do" "Sailing Smooth: Mastering the Art of Client Connection"

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair. Chapters: 00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents 03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential 08:10 - Facing the Music: Addressing Concerns and Objections in Marketing 11:09 - Content Carnival: Creating Content to Combat Negative Perceptions 13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes 15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners Takeaways: Riding the Wave of Transparency: Showcasing processes and value is key for travel agents. Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty. Content is King: From blog posts to reels, engaging content educates and inspires. Series Power: Dive deep with a series of content to combat negative perceptions. Support for All: Travel agency owners with independent contractors need special attention. Titles: Addressing Concerns: A Guide for Travel Agency Owners Flipping the Script: Creating Captivating Content for Travel Agents Sound Bites: "People see us as a, I don't have to have that. I can do this on my own." "Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial." "Understanding what they need to learn from it. The, now the other."

Today Kelli will dive deep into how to create a How you can too story.

Let's talk about how to pull a higher ticket client!

The marketing science about repeating yourself- and how to create your 5 key messages in your business. www.wanderlustceo.com/sail

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust. Key Takeaways: Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions. Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages. Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings. Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings. Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto. Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings. Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show. Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine. Episode Chapters: 00:00 - Disney Drops the Bomb: Early 2025 Packages03:18 - Crafting Content Pillars and Initiatives08:57 - Navigating the Marketing Maze for 2025 and 202413:14 - Rekindling Relationships: Email Marketing for Ghosted Clients15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts19:12 - Price Patrol: Monitoring and Service Spotlight21:06 - Chatting it Up: Threads and Conversations23:25 - Mixing 2025 into Your Content Cocktail24:15 - Amping Up the Excitement and Building That Waitlist25:52 - Wrapping Up: Conclusion and Your Call to Action

Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement. First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps. But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services. Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence. And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media. So sit back, relax, and soak in the goodness. Let's rock this marketing game together!

Kelli is taking a deep dive into solution based content and how you can relate to your ideal client.

Last week I took a call from Meta - and today I'm spilling all the tea!

Y'all it is time to get serious about selling travel this year! Listen in for great strategies to use now!

Wave season is upon us - listen in as Kelli helps you create marketing for Awareness and Consideration buyer phases that will increase those wave season bookings. LINKS : Instagram Content Creation Workshop

Today Kelli is taking a deep dive into 5 of the social myths that have recently been in her inbox. Listen in as she breaks it all down. LINKS Sales Summit

Today Kelli takes a deep dive into educational content and how to use it to stop the scroll!

In this episode, Kelli dives into the crucial aspects of marketing during the awareness and consideration phases to boost sales for next year's wave season. Join her as we share expert strategies and insights to help travel agents chart a course towards success in the pre-wave season. LINKS : Planner : Code KELLI15 Wanderlust Campus : Code khsCEO Content Creation Workshop : Code marketing50

Today Kelli dives deep into the 5 things driving her bananas on travel advisors socials - BUT she gives you alternatives! Let's listen in.

Today Kelli shares how Travis Kelce and Taylor Swift are teaching us what it's like to build fans instead of followers.

So WHY do you wanna forget the follower count - and start turning people into fans of your business?? Today, Kelli answers just that! LINKS Instagram Wanderlust Campus use code kellihs at Check Out

Learn how to recap and reuse that content you gathered all summer long to create lasting marketing that will fill up your books!

Hey there, travel pros and content creators, get ready to put on your party hats because we're about to throw a Content Carnival like no other on this episode of The Social Takeoff Podcast!

If growth on social media is important to you - listen up! These 10 practical ways to help grow your brand are tailor made for YOU the travel advisor!

Kelli is diving in to the things you'd do differently if she could start over. Take a listen!

Today Kelli takes you into the lead magnet world to help you create freebies that will bring you the right client and start the conversion process! Listen in and let us know what you think! LINKS : Lead Magnet Idea List

Today Kelli is taking a deep dive thru the buyer phases to help you create a marketing strategy to meet your audience in all phases. Listen in as she shares her favorite marketing tactics for each phase and gives practical tips for Travel Advisors! SUBSCRIBE : Go to Kelli's Instagram account and click 'subscribe now' under her bio.

Kelli gets real about struggles in her life and how she's learning to handle business, mom, and frustration.

Today we are diving deep into Instagram and breaking down how to best use all of the features it has to offer. If you've never thought about Instagram as your store front, today that will all change. From posts to bio to reels to stories, I'm breaking down how to change your thinking about the features of this platform to give you a better grasp on how to use it! LINKS Optimize Your Instagram : A guide for travel professionals. Reels Crash Course Become a subscriber

Y'all, buckle up for a wild ride on this episode of Social Takeoff because we've got a lot to unpack. Grab your favorite snack, get comfy, and prepare for some mind-boggling revelations about the recent chaos with Meta, Instagram, Facebook, and Threads. Trust us, you won't even know where to begin! In this jam-packed episode, we'll dive deep into the notifications and warnings that have been popping up, leaving us scratching our heads and questioning our sanity. We'll spill the tea on the reach limitations, mysterious reposts, and the audacity of some posting apps. Seriously, who thought it was a good idea to let someone else handle our precious social media accounts? The insanity knows no bounds! But hold on, that's not all. We'll also discuss the mind-numbing concept of mass-produced content and its impact on our online presence. From non-engaging sales pitches to the dangers of blending in with the crowd, we'll expose the dark side of these services that promise to make our lives easier but end up making us question everything. As we unravel the secrets behind these questionable practices, we'll share our theories on why Instagram and Facebook are cracking down on this cookie-cutter content. Get ready for a crash course on watch time, profile visits, and how it all ties back to those precious advertising dollars. It's a wild ride, folks! So, grab a pen and paper because we're dishing out some serious advice on how to stand out in the sea of mediocrity. We'll help you rediscover your brand voice, redefine your strategy, and reclaim your social media presence. It's time to break free from the chains of mass-produced madness and make your mark in the digital world. Get ready for a rollercoaster of laughter, mind-boggling revelations, and some much-needed facepalms. Join us on "Social Shenanigans" as we navigate the crazy world of Meta, unravel the mysteries of reach limitations, and expose the truth behind mass-produced content. It's time to reclaim our online identities and leave the chaos behind. Let's dive in! LINKS Reels Crash Course Kelli's Instagram

Today I'm joined by 3 Travel Advisors all at different stages of their businesses to give feedback on content creation, planning and strategy! Listen in!!

Join me in the subscriber chat and share your engagement strategy and insights from this podcast episode. We'll discuss the importance of having an engagement strategy and how it can significantly impact your account growth. Remember, engagement goes beyond simply replying to comments and messages. It involves actively connecting with your followers, understanding your ideal client, and creating meaningful conversations. I'll provide practical tips on engaging with your followers, finding ideal clients, and leveraging engagement stickers in your stories. Let's optimize your social media presence together and see the powerful results of a well-executed engagement strategy. JOIN INSTAGRAM SUBSCRIPTIONS

In this episode, we explore the question of when the marketing process stops. We challenge the idea that marketing only happens before a client books and emphasize the importance of continuous marketing. We discuss the marriage of sales and marketing and debunk the misconception of being "salesy." Instead, we highlight the significance of focusing on the client's needs and offering personalized service. We delve into post-booking or backend marketing, which involves building relationships, having conversations, and targeting specific clients with upsells that enhance their vacation experience. We emphasize the need for individualized, conversational, and relational marketing strategies, rather than relying solely on email sequences. We use examples from Disney and Universal to illustrate the concept of backend marketing and offer tips for creating a backend marketing strategy. Ultimately, we emphasize that marketing should never stop and that continuous marketing efforts contribute to increased sales, client satisfaction, and business growth.

In this episode, we dive into the mindset shift needed for travel professionals to position themselves as problem solvers, rather than simply trip bookers. Join us as we explore the power of creating content that addresses the concerns, desires, and needs of clients, guiding them towards personalized and unforgettable travel experiences. Discover how to identify the problems your clients face, understand the value of your service, and craft engaging content that takes them on a transformative journey from before to after. Learn practical strategies and storytelling techniques to showcase your expertise and differentiate yourself in the travel industry. If you're ready to elevate your marketing and position yourself as a valuable problem-solving resource, this podcast is for you. Get ready to solve travel challenges and create extraordinary vacations for your clients! LINKS Donald Miller's Building a Story Brand Join Instagram Subscriptions

Join Kelli and 3 amazing travel professionals as they ask Kelli what a content strategy really is. They dive deep into their business goals and how they can use content to push them towards those goals. Follow These Agents on Instagram : Sarah Erin Patti

We all got a shock when Disney released details and dates for their 2024 packages.. but have no fear, there's a plan for this! Dig into this with Kelli today!

Today Kelli is diving into 3 ways to take your social content up!

Today Kelli is diving into 6 common blunders she's seeing made on social media and how to fix them.

Today Kelli is diving into two infamous, and content crashing words - BOOK NOW. Learn more about how to warm up your leads so that you are creating content that converts!

Dig in with these 3 content goals!

If promotions send you over the edge in overwhelm you need to listen to this! Today Kelli helps you understand how to stop reacting & be proactive in your marketing strategy!

Check out this week's five things - or really three things this week!

Dig in with Kelli as she breaks down the 4 main pieces of a content strategy and how you can use your marketing to support the strategy.

Dive into this week's five things Friday & hear a special announcement from Kelli!