This Week in Podcasting (TWIP)

Episode 38 is inspiring and real. Unacknowledged white privilege, racial injustice, and silence have gone on for too long. Now is the time to listen and make People Of Color’s voices heard. Here are some podcast resources for unlearning racism in our own lives and learning what we can do in the world to stop it: Code Switch by NPR About Race The Diversity Gap Pod for the Cause from the Leadership Conference on Civil and Human Rights Pod Save the People by Crooked Media Pep Talks and Fufu on IG Live We’re baking a cake in the shape of a microphone. Analysts at eMarketer expect the total reach of podcasting in the U.S. to hit 105.6 million listeners this year. Guess which state clocks in the most listening! We wish we had this growing up. PRX, a public media organization, has created TRAX, a curated network of free podcasts and multimedia for audiences ages 9–13. Shows cover friendship, mental health, wellness, and race, personality, school, and more. We cue up these beach listens. Meredith Corporation, the legacy print and digital media company, are bringing four popular magazine titles to the audio space. This summer, their launching spinoffs of Allrecipes, PARENTS, Southern Living, and Travel + Leisure. We go for a bike ride. Having trouble coming up with new episode ideas? Daren Lake, guest blogger on the Podcast Host, helps solve your creative woes with science. He suggests ways to fall into a flow of unconscious, passive thought, making it “easier to passively solve a problem or come up with great ideas.” Lastly, our random podcasting thought of the week highlights how RSS feeds came to be.

Psssst. Before we get started, we want to let you in on a little secret about Sounder. We are officially coming out of Beta! To help podcasters and listeners connect, we’re launching our Discovery Suite, packed with a new embedded player, in-audio search and share, a beautiful listener show page, upgraded analytics, and more. Thank you for being part of this journey! We’re building Sounder with you, not just for you.First up, Joe Rogan really shook up the podcast industry with his recent Spotify licensing deal rumored to be between 100 and 200 million dollars. The Joe Rogan Experience is still available to everyone until September, when it will become a Spotify exclusive, meaning only Free and Premium Spotify users can listen (and watch). Yes, his videos are leaving YouTube too. Spotify randomly tested video podcasts early in May, seemingly to make sure everything runs smoothly for Rogan’s onboarding. YouTube is understandably irked by losing Rogan’s channel with 8.5 million subscribers and is readying a full launch of something called YouTubeMusic. It looks like a few other audio technology giants are looking to stake their claim in podcast exclusivity. Apple is ramping up its push into original podcasts mainly to support its TV and movie titles, reports Bloomberg. “(QUOTE) In the industry, podcast producers are waiting for Apple to put more of its money into the medium. So far, it’s just dipping its toe into original podcasts -- nothing like the massive bet that Spotify is placing on the category (UNQUOTE),” writes Bloomberg reporters. Amazon is also said to be adding podcasts to its digital storytelling vertical, Audible. According to Bloomberg, Audible has already purchased shows from documentary producer John Battsek and comedians Kevin Hart and Tiffany Haddish. The acquisitions are part of a new multimillion-dollar “shopping spree” to help establish Audible as a destination for podcast fans (and fend off growing audio-storytelling competition like Spotify). Leaders in the podcast industry have a lot of opinions. Some say the Rogan-Spotify deal is detrimental to podcasting. Some say it’s positive. Ashley Carmon of The Verge writes, “(QUOTE) There’s never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series…. Podcasting was once equal across all platforms, but it now seems like there will be two podcast worlds: Spotify versus everybody else. (UNQUOTE).” Podcast Consultant Brett Johnson has a positive take. He says, “(QUOTE) It shows the amount of money that is moving into this industry to compensate talent. It also opens opportunities for podcasters. JRE moving from an open-source RSS leaves a void that will be filled with new talent (UNQUOTE).” A lot is changing in the podcast space, but there’s one thing we can agree on: it’s growing....

Episode 36 is making it look easy.We learn from audio experts what hitting 1M shows in Apple Podcasts actually means for podcasters. A general consensus is that podcasters need to get better at promotion and social media marketing. Here are some articles to help with that.We cheer for the NYT as they continue to see growth and invest in the audio space.We take a look at the history and appeal of the “super short” podcast episode. We introduce our Coaching Series on Medium, where we invite experts from around the podcasting industry to offer advice and answer common questions. This month, we welcomed Travis Brown from PodDecks to debunk several common interview and hosting myths.And we took page after page of notes from this live stream all about music licensing.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 35 is inspirational.We can dig it. Data from Edison Research’s quarterly Podcasts Consumer Tracker says fans today are listening to podcasts for roughly the same amount of time as they were back in January before the lockdowns.We agree with Podcast Business Journal’s Traci DeForge who explains what to include in your episode closing to keep listeners engaged until your next episode.We raise a glass to Dear Media, the largest female podcast network, for their recent $8 million in funding from Magnet Companies.We follow Guardian writer and radio critic Miranda Sawyer down memory lane, as she landscapes the podcast industry back from 2006 when the word “podcast” was added to the dictionary and was marked as “the next big thing”.And we congratulate the staff of This American Life for being honored with the first Pulitzer Prize for Audio Journalism. A BFD.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 34 is full of #facts.We cheer after reading Podtrac’ s latest Coronvavirus impact study—downloads and audiences are growing!We say brilliant to RAJA’s latest study that reports over 10.1m people in the UK now listen to podcasts every week.We agree with Matty Staudt of Podcast Business Journal, who reminds podcasters that introducing your episodes with random banter only works if you’re FAMOUS. Instead, he suggests a few simple adjustments to hook new listeners.We hear echo, echo, echo, after reading Matthew Boudreau’s latest piece for Podcast Host, which explains what latency is and how to reduce it.And, we open the tissue box for anyone who’s ever gotten a horrible review. With the help of therapists, podcasters, and artists, we put together a step-by-step guide for overcoming negative reviews (and spinning them into growth opportunities!). TK LINK WHEN LIVE.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 33 is all about real talk.We bake a cake in the shape of a microphone because according to the My Podcast Reviews service, there are now more than one million podcasts to choose from in Apple Podcasts. (Does anyone else hear “one million” in Austin Power’s Dr. Evil voice or is that just us?)We feel warm and fuzzy learning that 5.1 million Middle Eastern listeners are embracing podcasts to "beat virus lockdown blues”, writes Ameera Abid of Arab News.We tackle an uncomfortable topic: not all friends make great roommates, and not all buddies make great co-hosts. If your friend-turned-co-host has dropped their end of the workload, check out our latest Medium post.We set it straight: only change your release dates and times to accommodate new quarantine habits if you fall into this category.And we sign up for a few of the side hustles from Podcast Movement put together a to get a little extra cash $ ~flowing.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 32 is all about staying strong.We start to see how listening is shifting during the lockdown. Weekends are 32% more popular and listen-through rates are sky-high.We learn the plus-minus storytelling method, compliments of Doug Fraser of The Podcast Movement. It’s a quick and easy method to visualize positive and negative emotional shifts throughout a story, which are important for keeping an audience hooked.We highlight some unique ways to support your audience during this hard time. Troy Price of Podcast Business Journal suggests helpful affiliate programs, live sessions, and more.We highlight a few new podcasts, that are too fun to pass up.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 31 is all about adapting.We learn that things aren’t as bad as they seem. Downloads are dipping but they’re still higher then they were pre-COVID-19 peak.We help you create a badass audio editing plan if you’re new to the skill. In our latest blog, we walk you through how to discern if learning to edit is a good use of your time or if you should outsource and focus your skills on other aspects of podcasting. AND provide two free ways to outsource.We rapidly shake our heads yes, when The Podcast Hosts asks, is there a discovery problem? Their latest survey is full of truly fascinating metrics. Like, did you know that nearly 94% of listeners are okay with adverts in their podcasts?!We applaud the adaptation of all podcasters. Especially ones recording from their garden.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.

Episode 30 is all about podcasting in a pandemic.We get to the bottom of why you may have seen a dip in downloads these past few weeks. (Thanks, Podnews, Edison Research, and Podtrac!)We answer some hard podcasting questions, like should I still put out new episodes? And do I have to talk about COVID-19?We remind you that you have a hall pass for podcast quality, especially if you’re new to remote recording. If you’re on the hunt for equipment, Brian Heater of Tech Crunch talks about his favorite remote podcasting equipment. Alejandro Medellin of Premium Beat compares programs, including long-distance recording solutions, to fit a range of budgets. And the Podcast Host has a great starter-friendly list.We’re happy a new (fun, light, easy) sub-genre of COVID-19 podcasts exist. Hint hint: when you’re stuck at home with your partner, what else is there to do?The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

We scratch our heads while wondering about Nicholas Quah’s question: has podcasting become big enough to shape election politics? Sort of, actually. He explains why in his latest piece for Vulture. We get to see just how big a bite Apple Podcasts takes out of the podcast pie. My Podcast Reviews, a service run by podcast-consultant Daniel J. Lewis, found the official number.We could not agree more with Joshua Dudley of Forbes who says transcription is more than just an SEO tool, it’s a way to include deaf and hard of hearing people in the world of podcasting.We feel very meta when Dan Misener of Pacific Content explains why longer episode notes make for better discoverability in Google and Apple Podcast searches.And, we love Oprah’s idea to turn her old TV episodes into a podcast and wonder what else can be upcycled into new content.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 28 is kind of meta.We learn that the world isn’t flat and media isn’t linear when one popular podcast signs a BOOK deal. Yes, books. From the good ol’ days.We peek into how one podcast ranker works. For any skeptics, Joe Rogan is still crushing it.We give a hat tip to the innovation of one retailer, who introduced podcast studios as part of their new community-driven business model.And we asked our talented graphic designer how to make really pretty teeny tiny squares known as cover art. The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with this weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 27 tactile and tantalizing. We learn that pillow forts aren’t just for avoiding adulthood. But can actually be used to build a recording studio. (Thanks Don Gonye from NPR!)We give a thumbs up 2020 listener metrics, which are steadily heating up.We take a page from Switzerland’s paybook and simply report the mixed-responses surrounding the new Golden Mics ceremony.We try to remain calm when explaining why you NEED a website for your podcast. For starters, it gives you a web presence that you OWN. Social media changes on a dime! Imagine sending all your listeners to your MySpace back in 2005. Learn more here.Last but certainly not least, our random podcasting thought of the week gives snail mail a little lovin’. The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 26 has us going “ohhhh!” This week we…We totally agree with Megaphone’s explanation about why around 73% of podcasts measured are under 45 minutes long.We quietly fill out an application for Elizabethtown College to join their super hip Digital Humanities program.We catch our breath after learning how many new shows and episodes were launched in Apple Podcast last year, according to Chartible.We raise both hands when Reddit fans suggest listeners are too pre-occupied with everyday tasks (think: washing dishes) to skip ads.And last but certainly not least, we’re kind of shocked to learn the most talked-about health topic among wellness shows.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 25 answers a lot of lingering questions. This week we...We look to non-listeners for insight. “Those of us in podcast-land forget we’re in the minority,” writes Dan Misener of Pacific Content. It begs the question: how is the industry working to make podcasting accessible? How can we enhance a listener’s first experience?We start to understand why women love true crime podcasts, thanks to a professor of psychology. Hint: it has a lot to do with staying safe.We interview 12 new and seasoned podcasters for their tips to avoid production burnout. Some tips are simple, like shoot hoops between editing. Others may motivate you to produce shorter shows or crowd-sourced content. Either way, these creators remind us that it’s all about having fun.We learn how fast is to fast to podfast when one writer pushes his brain to the listening limit. (No human brains were harmed during the making of this article.)The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 24 is creative and strong. This week we…We’re calling all of our podcast friends to tell them that hosts of small, niche shows are the new influencer. And why that’s amazing for their wallets.We’re brushing up on our French in order to listen to some badass female podcasters who are using the medium to lead the way to diversity and gender equality in France.We’re yelping the best improv classes in the area to improve our hosting skills.And, yes, we’re playing this new podcast for our dogs while we’re at work.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Episode 23 is powerful and affirming. This week we…We feel warm and fuzzy after learning that little groups tucked all over Facebook allow podcast listeners to finally talk about the show they spend hours listening to. AND that the conversation often leads to friendship. We hope that the busy one-person podcaster hears this affirming stat: by 2023 eMarketer projects U.S. podcast listeners will total 85.4 million. People are listening. We check out a fun survey that ranks each U.S. state’s favorite true crime podcast via Google searches. Yes, here’s the link to check out yours.We cheer on young Middle Easterners who are tired of listening to mainstream media aimed at their parents. Instead, they’re taking matters into their own hands by producing podcasts they can see themselves in. Here for it. Finally, we highlight how one simple survey can enhance your show, earn you more money, and build stronger relationships with listeners.The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 22 is fun and flirty. This week we...We geek out about the US Library of Congress archiving selected podcasts (thanks for the report Podnews). As a refresher, the Library’s "collections are universal, not limited by subject, format, or national boundary.” Humbled.We dig into this VERY simple tip from podcast host Joey Held that can score you higher quality interview content. Hint: zip your lip.We also die and come back from these impressive podcast stats recorded by Listen Notes.Finally, we show our love for the Reddit podcast community by highlighting some of our favorite answers to the thread titled, “how do you plan to engage your listener community in 2020?”

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 21 is shimmering with insight and inspiration.You’ve likely come across the term RSS Feed. For some, it’s that mysterious orange button next to the social media icons on your favorite blog or website. For podcasters, it can minimize your marketing efforts and maximize your audience.We take a look at the evolving relationship between radio and podcasting, as iHeartRadio airs another all-podcast radio station. It’s the first FM station of its kind. We scream about how much we love indie podcasts (again) and how their inclusion in the Pulitzer Prize contest is fricken fantastic.In our latest Medium post, we interview our fabulous, talented graphic designer about how to create compelling cover art. Because your teeny tiny picture is literally worth 1,000 words. Your words. Your podcast.We also encourage you, with every bit of love, to step away from podcast production, housework, day-job work, or other adulting responsibilities one day a week. We see your hustle. But we also see the potential burnout and want to remind you to podcast responsibility. Here are some ideas to have a relaxing weekend.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

The podcast industry is rapidly growing. Sounder makes it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 20 is rolling up its sleeves to help you start the new year right.Have you ever spent hours on a new episode just to hear crickets after publishing? It’s a slightly crushing silence that we hope you never have to hear again after learning the top days/times listeners are streaming and downloading.Podcasts are picking up steam in India thanks to the existing popularity of spoken word entertainment, the surge of internet and smartphone usage, the country’s massive youth population, and more.Author Ma’ayan Plaut of the Podcast Movement covers how to network at a conference without collapsing into a ball of mental exhaustion. Her event guide hinges on making memorable interactions through listening and learning.You Tube’s Deity Microphones says there are five main specs to pay attention to when purchasing a mic. We discuss them all for anyone feeling the “level-up” energy of 2020.And last but not least, our random thought of the week. Writer Steve Pratt of Pacific Content rounds up expert predictions about the industry in 2020. Our very favorite: diversity. More voices serving more communities.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Show notes: The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with this weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 19 is overflowing with efficient content hacks and a bone for the underdog.Americans are very into daily news. No surprise there. Most young adults stay updated on their mobile phones and are turning to podcasts (gotta love multitask-listening). It’s actually a worldwide phenomenon. Check out the stats you’re more than likely contributing to.If you struggle to find content ideas, look no further than your own podcast. Writer Colin Grey from The Podcast Host asks us to dive deep into one topic per episode instead of scattering a bunch throughout. See how you can drum up a month’s worth of episodes with his quick exercise.A win for Indie podcasters everywhere, new research says 54% of weekly podcast consumers report that they listened to an unaffiliated, independent podcast in the last week. Tune in to find out how many of those listeners donated money to their favorite audio creators. (A lot.)And last but not least, our random podcasting thought of the week. Twitter is working to remove accounts that haven’t been active for over six months. Are you in that boat? Find out how you can create engaging social media content without pulling your hair out.Short Guitar Clip by Audionautix- (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Show notes: The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 18 is wrapped tightly with brand new research.According to Consumer Technology Association, tech spending during the upcoming 2019 holiday season is projected to reach $97.1 billion in revenue in the U.S. Last week we asked you to guess which tech is expected to be gifted the most this year. Did you guess right?For the longest time, ranking on search engine results pages was largely a digital writing game. But a new article published by Search Engine Journal reveals Google is starting to index audio now too. Check out these simple steps.Have you considered stepping out from behind the mic? Well new research done by Amira Valliani, co-founder and CEO of the membership platform Glow, might change your mind. She analyzed data from 460 live podcast show events and found that the live show industry will be worth over $55 million this year. Not sure how to host a live show? Check out this article by Bello Collective.We interact with synthetic voices on our GPS and personal assistance device, but what about listening to a whole podcast hosted by AI? A new study reveals listener thoughts on the matter. But first, we want to ask you what you think about this AI-generated Joe Rogan clone.Lastly, holidays can be tough, and it’s okay to admit! Thankfully NPR put together Life Kit, an arsenal of episodes to help us navigate stressful family gatherings, budgeting, holiday work events, and keeping the Santa magic alive with children. Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 17 is bursting with success. And sleep.For all the tips on how to host a great interview on your podcast, there aren’t many that cover how to be successful on the other end of that conversation? Thankfully Colin Grey (@thepodcasthost on Twitter), Managing Director of The Podcast Host, has a few basic pointers on how to be the best interviewee (and which tech is best!). Our favorite tip? Remembering that an interview is not a monologue. *cue the snoring* Entercom, the second-largest radio company in the U.S., has spent more than $48 million investment in podcast companies this year. Today we cover if this acquisition paid off and what that means for the company.Some podcast publishers hope programmatic ads can help them make money off older shows by substituting fresh ads in for new listeners. While others are worried that podcasts will become full of advertisements and less about a relationship with host and listener. What do you think?Have you ever fallen asleep listening to a podcast? Have you ever done so on purpose? Hannah Smothers (@hannahsmothers_ on Twitter) shamelessly admits to seeking out less-than-exciting podcasts to do just that in her article published with Vice. And, surprisingly, science backs this seemingly odd habit. See also: Sleep With Me, by Drew Ackerman (@dearestscooter on Twitter).And last but not least, our random tech quiz of the week. According to the Consumer Technology Association’s 26th Annual Consumer Technology Holiday Purchase Patterns Study, 186 million U.S. adults, 74%, intend to buy a tech-related gift this year. Can you guess what’s in the top spot?Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Show notes: The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 16 is to the brim with innovation.We take an in-depth look at how Brazil and Ireland are dominating the podcast industry. For instance, flick through Apple podcast charts on any given day and you will see that Irish podcasts like The Good Glow, The Blindboy Podcast, The 2 Johnnies Podcast, The David McWilliams Podcast, The Laughs of Your Life, and The Stand with Eamon Dunphy are regular fixtures in the top 10. Pretty savage.We’re also happy to report that true crime fans have been blessed with Break in the Case, a half-hour long podcast that "offers a glimpse at what real-life detectives and officers do during an investigation.” Yes, the NYPD has a podcast. And it’s hosted by former NYPD Detective Edward Conlon. Listen now to find out which case they’re digging into.For those soft-spoken folks out there, Jonah Berger, an associate professor of marketing at Wharton and a co-author of a new study titled How Voice Persuades gives a few proven cues to sound more persuasive and confident. Whether you’re reading an ad or just want to hook listeners, you’ll want to slip this study-proven tip up your sleeve. This English Department staff won over our podcasting hearts. They observed the surge of virtual reality, gaming, audiobooks, and podcasting and applied for a grant to built a podcasting lab, among other tools, for their students. All so that all could explore narrative within these evolving genres. The English Department has since seen an increase in enrollment. Liberal Arts for the win.And what would TWIP be without some inspiration? James Kim, host of a new fictional podcast titled Moonface, never intended to make money off it. “...I just want to make art,” he tells a former colleague. Today, Moonface is an industry favorite. Kim’s podcasting story is such a powerful reminder: have fun, do what you love, and set your intention on making the greatest work you can.Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Show notes: The podcast industry is rapidly growing, so Sounder is making it easy for audio creators to stay on top of it all with a weekly podcast called This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes.Episode 14 is chock-full of hacks for new and seasoned podcasters.Like, wouldn’t it be cool if you could edit out the “uhs” and “ums” from your podcast? Well, Project Sound Seek, a tech tool featured at the Adobe Max Sneaks 2019, event can do just that. “It’s like the Photoshop Magic Wand, but for sound,” says creator Justin Salamon (@justin_salamon on Twitter).For beginners, our resource round-up includes a brand new book titled Pod Life, a collection of motivating, funny, and insightful stories from a wide range of podcast hosts, like James Wylder (@arcbeatle on Twitter) host of Tales by the Blue Light.As well as a friendly, comprehensive video series titled Podcasting 101 that Google and PRX created to support early-stage podcasters in everything from recording to scriptwriting to monetizing. Learn from experienced podcast hosts Luvvie Ajayi of the Rants & Randomness and Jesus & Jollof podcasts and Sean Rameswaram, host of Vox Media’s daily news podcast Today, Explained.You can also take comfort in listening to last week’s episode of School of Podcasting, where host David Jackson (@davidjackson on social) asks fellow podcaster’s their biggest regrets when starting a podcast, so maybe you don’t have to live them yourself.Other fun podcasting news includes: which satirical news brand will be available in audio come January, and which airline is getting hip with their in-flight entertainment.Oh, and the US is the largest market for podcasts. Can you guess which country is number two?That’s all for this week!Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

Welcome to This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, The Smarter Way to Podcast. Let’s get started.This week we cover how big brands are using podcasts to build community. A free and simple way to monetize your podcast. Some exciting discoveries in the UK and Australian podcast markets. Which new TV streaming service will include podcasts. And our random podcasting thought of the day: why having a side-hustle is so liberating.First up, Bank of Ameria is telling stories about inspiration, entrepreneurship, and, of course, money. From their Senior Vice President to their Chief Investment Officer, to journalists and radio personalities, Bank of America is delivering engaging content and creating brand awareness through four different podcasts. In fact, podcasting plays an integral role in their marketing strategy, though they’re careful not to hard-sell the brand. Instead, their goal is to make Bank of America visible across their podcasts for consumers to recall in the future, reports MarTech Advisor. We don’t know about you, but we’d prefer a juicy branded podcast over a traditional ad any day.Next, we love to see creators paid for their work, so this new customer-supported model really caught our attention. Glow allows audio creators to insert a unique membership page URL into the episode notes on any popular podcast app. This way, dedicated listeners can immediately sign up for exclusive content or simply donate to their favorite creators. Once they sign up for this exclusive content, it’s accessible right in their cue. And Glow is doing one better: making it free for creators to process payments, unlike other listener-supported models, which take a cut of the donations. If you’re looking to connect with your audience and monetize your podcast, Glow may just be the solution for you. Short Guitar Clip by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)Artist: http://audionautix.com/

It’s Monday, November 4th. Welcome to This Week In Podcasting, where we discuss this week’s most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, The Smarter Way to Podcast. Let’s get started.This week we cover which movies and shows are extending to podcasts, how female listeners are growing, and fast, the podcast industry’s impressive projected 2021 revenue, is podcasting the new journalism? And our random podcasting thought of the day: how to find more time to podcast.We’ve all been watching (and rewatching) them from the start— shows like The Office and Grey’s Anatomy, and movies from the fan-favorite universe of Marvel. So we did a little dance when we heard that they’re all coming to podcasts near you. Former stars of one of the most-watched shows on any streaming service, The Office, Jenna Fisher (Pam) and Angela Kinsey (Angela), have already dropped the first episode of Office Ladies. During an interview on the Today show, the pair explained that during each episode they’ll rewatch the series while giving behind-the-scenes tidbits, and even host guest appearances from just about every cast member. On a far more dramatic note, Shonda Rhimes, writer of the hit series Scandal, Grey’s Anatomy, and How to Get Away with Murder, is partnering with iHeartMedia. So over the next three years, you can cue up over a dozen riveting Shondaland podcasts full of heart-wrenching relationships and a whole bunch of suspense. And for all the superhero fans out there, get ready for Marvel history and scripted series about characters like Wolverine and Black Widow, thanks to a multi-year podcast deal between Marvel, SiriusXM, and Pandora....

It’s TUESDAY, October 29th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we cover why your podcast should have a youtube page, which podcast genres run the most Black Friday and Cyber Monday deals, how podcasting is going global, what football players and musicians have in common, and our random podcasting thought of the day. Let’s get started.Have you created a YouTube page for your podcast yet? According to market researchers at Edison Research, it’s a smart move. That’s because the group recently combined its top 10 research findings from 2019 and discovered that 70% of new podcast listeners engage with podcasts in unexpected places, like YouTube, and over half said they listened on social media. Why? Likely because they’re new to audio content and don’t have much experience navigating podcast streaming sites. And because The Joe Rogan Experience, a notoriously popular podcast that’s often an entryway into the world of podcasts, is streamed on YouTube. So an easy way to get your podcast in front of new audio consumers is to be where they are, like on Instagram, Twitter, and YouTube. #podcast life.Now, which podcasts run the most Black Friday and Cyber Monday deals? We know, we know, it’s a little too early to think about holiday shopping, but advertisers are already wrapping presents. Magellan, a podcast advertising solutions agency, discovered that sports and comedy themed podcasts advertised these post-Thanksgiving shopping deals the most. Almost all ads were read by podcast hosts and offered a discount. Last year, the clothing industry ran the most Black Friday and Cyber Monday ads with bedding and home appliances tied for second and third. So, fair warning. If you’re listening, you may just hear the holidays calling.....

It’s Friday, October 18th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we cover Top Revenue-generating Podcast Genres, how 2020 election candidates are leveling up their campaign game, why downloads don’t tell the whole story of a podcast’s success (and other important metrics to measure), Amazon’s Alexa hits the road, silly terms only podcasters would understand, and today’s random podcasting thought of the day.Voxnest Audience Network, an international marketplace for in-audio advertising inventory, recently crunched its data of over 138 million downloads and streams to reveal the top five ad revenue-generating podcast genres. Number one? Sports, which should come as no surprise considering the rich history of radio sports shows. Culture takes second place, thanks to the inclusion of everyone’s favorite true-crime storytelling. Then, history, politics, and comedy, respectively. We wouldn’t be surprised if in this next year politics jumped to an even higher spot, given how popular podcasting has been in the 2020 election. Podchaser, a podcast database, reports that democratic candidates have appeared on 1,200 podcasts this summer alone. They’re not like regular candidates, they’re cool candidates.Next up: contrary to what you may have heard, downloads are not the only measure of a podcast’s success. There are far more meaningful insights to pay attention to when it comes to building an audience, informing new content, and scoring ad placements. Dan Misener, Head of Audience Development at the podcast agency Pacific Content, writes, “Brands care about things like awareness, perception, and favorability — and those are impossible to measure through downloads alone.” To get the whole story, he suggests measuring how long people listen to each episode, distinguishing downloads...

It’s Friday, October 11th. Welcome to This Week In Podcasting where we discuss this week's most exciting podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.This week we cover, The Power of Branded Podcasts, How Much Money Do Podcasters Make?, Entercom’s podcast acquisition strategy, why Apple removes 260 podcasts a day, and today’s random podcasting thought.Audio Activated, a new study from BBC Global News, used neuroscience to look into the minds of 2,448 audio listeners to determine just how effective brand mentions are in podcasts. Turns out, pretty effective. Their study shows advertisements boost brand consideration by 54%. Here’s why: 94% of podcasters are engaged with other activities while listening, like cooking dinner, exercising, or driving to work. Researchers found that when listeners are in a state of activity, they take in audio content through ‘low-involvement processing’, which frankly takes less brainpower. So not only is it easy for listeners to engage with the content, it's easy for them to listen for long periods that were formerly seen as ‘unreachable moments’ to advertisers. The study also shows that listeners create subconscious associations with brands based on descriptive words they hear in the podcast. Scientists mentioned the word “innovative” 12 times during the podcast study. Later, listeners were more likely to describe the sponsor as “innovative.” Podcast Trends Report 2019 reports similar podcast branding success. In their third annual survey, they report 55.6% of respondents said they purchased an item after hearing it advertised on a podcast. It makes you wonder, what products have snuck into your subconscious?

It’s Friday, September 20th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smarter way to Podcast. Let’s get started.This week we discuss, NPR Podcast Revenue to Surpass Radio Revenue, How to be a good podcast host, Spotify buys SoundBetter and Podcoin Shuts down.NPR, one of the largest and most downloaded podcast producers, recently announced that their Podcast sponsorship revenue will surpass revenues from broadcast sponsorships next year for the first time. Chief Financial Officer Deborah Cowan told public radio station leaders that NPR has forecasted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020. That is about $5 million more than they expect to bring in podcast revenue for fiscal year 2019. Cowan says, “Podcasts have been a huge return on investment for us and a major growth engine for our business,”Bethany Johnson of Skyword wrote a blog post article entitled, “How to be a good podcast host: Tips and tricks from industry Veterans.” In it she says that being a good podcast host means you should be yourself, be real, prepare, allow your guest to be vulnerable and practice, practice, practice. She also recommends that to be a good host you should never edit out every mistake you make, be thinking of what to say next, let guests be vague or ramble on, or sound scripted. Spotify announced they have acquired SoundBetter, a music production marketplace for artists, producers, and musicians to connect on specific projects. Financial terms of the deal are not being disclosed.....

It’s Friday September 6th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.This week we discuss, The New York Times Grows Digital Revenue by 14%, Should Podcasters Welcome Spotify with Open Arms?, and How do Listeners Find Out about new Podcasts?The New York Times had their Q2 earnings report and their CEO, Mark Thompson, said they grew digital advertising revenue by 14% which includes their podcasting revenue which primarily comes from their hit show, “The Daily”. He said, “These gains on the digital side were more than enough to offset familiar secular declines in print, and total advertising revenue grew slightly.”Meredith Kopit, the Chief Operating Office said, “there is real demand for audio advertising in association with quality unique content that has big audiences. And so we're optimistic that over time, our other podcasts in addition to The Daily will become meaningful ad products.”Should podcasters welcome Spotify with open arms? Bradley Chambers wrote an article on 9to5mac and he gives his perspective on this question.Bradley argues that even though Spotify has acquired Gimlet, he still believes they will keep the market open. He states, “ For this industry to grow as we all want it to, we need more people listening to more shows. With Apple, Google, and Spotify all basing 99% of their directory on the open RSS standard, we have preserved the free market.”

t’s Friday August 23rd. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.This week we discuss, Spotify adds podcast playlists, Smart Speaker Podcast Challenges, and the top random podcasting thought of the week.Spotify has announced another podcast related feature that allows listeners to add podcasts as a playlist on their iPhone app. Podcast playlists can feature multiple episodes from the same podcast and, perhaps more importantly, episodes from *different* podcasts. These can also be shared with your friends.According to InsideRadio and Voicebot, there are approximately 66 million Americans that own a smart speaker. However, as it relates to podcasts, only 40% have tried to listen to a podcast on their smart speaker and only 26% have been successful. Bret Kinsella, CEO of Voicebot, says he believes that’s because most podcast listeners simply need to learn a new habit. “Most podcast listening today is people accustomed to listening on the smartphone,” he said. “They have to become aware of it.” The good news is that when podcast fans do cozy up to smart speakers, they’re likely to listen to more shows. “It’s incremental listening,” he added. “Yes, it’s a small amount, but each of these segments grows every year.” This week’s random podcasting thought of the week is about the history of podcasts. How did all this get started?You can trace the birth of podcasts back to Dave Winer and Adam Curry, the godfathers of the podcasting industry. Dave Winer was then a software developer and an RSS evangelist. Podcasting came to fruition in 2000 as a result of a meeting between Dave and Adam where they were discussing the distribution of automated media.

It’s Friday August 2nd. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.This week we discuss, it’s lonely listening to podcasts in the UK, put another shrimp on the podcast, the 3 E’s of podcasting and the top random podcasting thought of the week.According to the MIDAS Audio survey, 92% of the UK respondents said they listen to a podcast alone. Of these, 45% said they listen to a podcast at home while 21% said they listen at work or a place of study. In the same survey, smartphones are the preferred device for listening at 65% of the listening hours and 71% of Podcast listeners listen to the whole episode while 65% listen to mostly all of the episodes they download.According to the Edison Infinate Dial report for Australia 2019, as well as with commentary from Courtney Carthy, there will be an estimated 780 million podcast episodes downloaded in Australia in 2019. With that number of downloads in a year, the gross revenue in Australia’s podcast ad market would be $15.6 million. Compared to the US, this is relatively small but the audio consumption in Australia is growing rapidly and over the next few years the podcast ad revenue in Australia is expected to grow by an annual compounded growth rate of 86%.Matty Staudt, wrote a Medium post entitled, “The Three E’s of Podcating.” In it, he writes that people love podcasts so much because of three things, empathy, education and entertainment. In it he writes, “Great podcasts evoke empathy. More than any other medium, podcasts generate shared experiences and emotions. When a person listens to a moving podcast, they are transported to the world that the creator paints for them with their words.” For education, he says, “ Podcasts are great teachers. When a person gets done listening to an amazing podcast, they leave a little more informed. They can also find out more about a brand through the stories their favorite podcasts tell.” and for entertainment he states, “At the end of the day, podcasts have to entertain listeners. They should be fun and groundbreaking in their sound. Entertaining both hardcore listeners and newbies is vital for the growth and overall reach of a podcast.”It’s that time for the random podcasting thought of the week. We recently asked ourselves the following question, What is the future of Search Engine Optimization?

It’s Friday July 12th. Welcome to ThisWeekInPodcasting, where we discuss current weeks. Podcasting news and Tips all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.This week, Alexa holds your data forever and even shares it, China silences Podcast Apps, Top Mistakes Podcasters Make, & the top random podcasting thought of the week.Alexa has changed the way audio is consumed and enjoyed. They have also forced others like Google into the audio market. All of this competition is making the audio market better.However, in recent news, it has come to our attention, that Alexa keeps your voice data and audio transcripts forever and even shares it with third parties. In May CNET uncovered that Alexa keeps user’s audio interactions even after people have deleted it. Following this report, Sen. Chris Coons, a Democrat from Delaware, sent a letter to Amazon, demanding answers. Amazon's vice president of public policy, Brian Huseman, sent a response. In the letter, Huseman tells Coons that Amazon keeps transcripts and voice recordings indefinitely, and only removes them if they're manually deleted by users. However, this is a little misleading.Huseman also noted that Amazon had an "ongoing effort to ensure those transcripts do not remain in any of Alexa's other storage systems." But there are still records from some conversations with Alexa that Amazon won't delete, even if people remove the audio. I am sure we will hear more about this in the near future.