Podcasts about valher media

Does multi-platform advertising intimidate you? James and Valher Media's Charley Valher cover the when, why, and how of advertising on new channels.

To scale ad accounts isn't just about bigger budget. James and Valher Media's Charley Valher unpack the nuances of boosting reach and impact of ads.

Set your video ads apart. James & Valher Media's Charley Valher break down how to create video ads that captivate & convert.

Do you need a setter or closer? James and Valher Media's Charley Valher talk sales and marketing in the context of the appointments setting model.

In this episode, we explore the power of podcasting for scaling your online course sales. Our guest, Charley Valher, the founder of Valher Media, joins us to share valuable insights and strategies on leveraging podcasts to grow your audience, convert listeners into buyers, and build an email list.We start by discussing how podcasting can play a pivotal role in scaling your online course business. Charley highlights the unique advantages of podcasts in establishing credibility, fostering connections, and reaching a wider audience.Is it too late to start a podcast? Charley addresses this common question, providing valuable insights on the current podcasting landscape and how to carve your niche even in a saturated market.Next, we explore the crucial first steps when starting a podcast. Charley shares practical tips on equipment, hosting platforms, and crafting compelling episode topics that resonate with your target audience.Standing out in the podcasting world is essential, and we delve into strategies for making your podcast memorable and distinctive. Charley discusses episode frequency and duration, the benefits of guest interviews versus solo episodes, and techniques for growing your audience.Converting listeners into buyers is a critical aspect of leveraging your podcast for online course sales. Charley reveals effective methods for compelling call-to-actions (CTAs), building an engaged email list, and nurturing relationships with your listeners.We also address common podcasting mistakes to avoid and provide insights on who may not be the right fit for podcasting. Charley shares valuable lessons learned and provides guidance to help you navigate potential pitfalls along the way.If you're ready to harness the power of podcasting to scale your online course sales, this episode is a must-listen. Tune in to gain valuable insights, practical strategies, and expert advice from Charley Valher on growing your audience, converting listeners into buyers, and taking your online course business to new heights.• Learn more from Charley• Find out how much revenue your funnel could make you • Join The Advance Online Course Creators Facebook Group 

Do you find yourself running away from something, rather than running towards something? Well, you're not alone. In this podcast, Charley Valher talks about his journey from being a school dropout to a successful entrepreneur, and how he was able to create a life that he does not want to retire from. Charley shares his practical advice on how to set the right goals, overcome emotional challenges, and become the best version of yourself. He talks about his experience in owning and exiting different businesses, including a real estate investment, a marketing agency, and a media company. If you're looking for inspiration and guidance on how to achieve financial independence and balance in your life, this podcast is for you. Charley's personal anecdotes and humorous storytelling will keep you engaged and entertained throughout the episode. So, make sure to subscribe and join us on this journey towards personal growth and success! If you love this episode, don't forget to subscribe, rate, and share this podcast!  See you on the inside!   In this episode, we cover: 00:00 Coming up 02:59 How did Charley get started? 07:01 Running away vs. running towards something 11:34 Business and property: The road to financial independence 16:45 The emotional breakthrough: Charley's story 21:22 Escaping the pit of despair 26:09 Progress is key to a fulfilling life 31:48 Goal-setting: Practical tips and tactics 35:41 Efficiency is everything 39:22 Know thyself: The first step in the process 43:58 Financial independence: It starts with you. 50:24 Goal-setting: Charley's expert advice   About Charley: Charley Valher is an expert in podcasting and a highly sought-after consultant among business owners, investors, and entrepreneurs. As the Founder and CPO of Valher Media, he helps entrepreneurs scale their businesses through the power of podcasting.  Charley's expertise has launched multiple podcasters into becoming some of the best in their fields. He is a household name in the podcasting community and his insights have been featured in top publications such as Forbes and Entrepreneur.   Connect with Charley: Website: https://charleyvalher.com/  Facebook: https://www.facebook.com/charleyvalherofficial  Instagram: https://www.instagram.com/charleyvalher/  YouTube: https://www.youtube.com/@valhermedia1222  LinkedIn: https://www.linkedin.com/in/charley-valher-789636166/    Want daily insights? Follow along: Instagram: https://www.instagram.com/goosemcgrath/ Youtube: https://www.youtube.com/@goosemcgrath Twitter: https://twitter.com/McgrathGoose TikTok: https://www.tiktok.com/@goosemcgrath LinkedIn: https://www.linkedin.com/in/glenn-goose-mcgrath Facebook: https://www.facebook.com/gooseface/ See omnystudio.com/listener for privacy information.

The goal of every property investor should be to create a portfolio with the optimal combination of risk and reward, BUT most of them never get past two properties – and it's very hard to build a balanced portfolio with two assets. So, how do you maintain a good mix in your portfolio while keeping your risks, returns, and capital allocation in check? Today, we talk about a concept called the “efficient frontier” - a powerful tool property investors use to establish the most efficient rate of return and capital allocation. To dig more into this, we've got Charley Valher of Valher Media joining in as we tackle the efficient frontier curve, the Modern Portfolio theory, expensive versus cheap property, buying stigmatized units, and identifying gentrifying areas.   If you love this episode, let us know by emailing us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  See you on the inside!    In this episode, we cover: Finding the Efficient Frontier curve [02:59] Building an efficient & diverse property portfolio [05:53] The formula behind the Modern Portfolio Theory [09:06] The best approach when starting a property portfolio [13:27] Can units and apartments still perform well in Australia? [19:40] The right way to structure your portfolio and avoiding getting “stuck” [25:54] Wealth vs Cash flow: Understanding your real estate goals [28:47] Should you consider buying stigmatized property? [33:53]  Identifying gentrification and the Commodore Theory of Growth [38:47] The value of talking to locals when scouting property [41:30]    Links from the Show: Visit Asset Blocks Connect With Us: Dashdot Website (https://www.dashdot.com.au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery) About our Guest: Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Would it really be such a different experience to invest in property now than if you had done it 5 years ago? And if it was, is property still a worthwhile investment despite the challenges that come with it? Long-time friend of the show Charley Valher of Valher Media joins us today for a back-and-forth discussion about property, his new podcast called Asset Blocks, crafting a strategy, risk-adjusted returns, and being able to adjust your tactics to fit the situation. If you love this episode, let us know by emailing us at til@dashdot.com.au, and don't forget to subscribe, rate, and share this podcast!  We're also going to do another Q&A episode soon so if you have any questions for us, send them over to til@dashdot.com.au and we'll answer them on the show! See you on the inside!    In this episode, we cover: Charley on starting Asset Blocks, a property podcast [02:15] Adapting to changing property investing tactics and strategies [05:57] What should you focus on when crafting a strategy? [11:02]  Flexibility with tactics makes a good property investor [15:36] Is it harder to start investing in property now than before? [19:03] Is property investing still worth pursuing despite the challenge? [25:34] Using risk-adjusted returns to create an optimal property portfolio [31:50] Do you need to risk investing in something new to get to your goal? [38:15]   Links from the Show: Visit Asset Blocks Business & Property series on YouTube   Connect With Us: Dashdot Website (https://www.dashdot.com.au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.com.au/discovery)   About our Guest: Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field. If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Podcast equipment has gotten better each year since the medium started. What's the best gear for 2022? Valher Media's Charley Valher shares his picks.

Podcast equipment has gotten better each year since the medium started. What's the best gear for 2022? Valher Media's Charley Valher shares his picks.

You can perform at your peak performance for a short time, but then you’ll burn out. Like I did at 22. But it taught me that you can’t push your body to hell in order to achieve a certain goal. Because you’ll never be able to sustain it. And you’ll never get to where you want to be. This is the mentality that I’ve lived by as I moved from being an athlete to running my own business. And since I know a lot of you fellas wanted to get to know more about me. From how I started out, overcame my challenges, bagged some wins, and basically my overall approach in business and in life. I’ve decided to shake things up a little. And invited someone who does a great job at picking my brains. Charley is one of my mentors. He’s one of the guys I got to help me make sure that JCF is always at its peak. He runs a successful podcast company, and knows a damn lot about running a business. Charley and I understand the ups and downs of being business owners, and how bloody important it is to look after ourselves if we want our companies to succeed. For this one, I’ll be sitting on the other side of this interview, and answering Charley’s questions to me. This is a topic that needs to be discussed and shared to guys everywhere, whether you’re a business owner or not, so hit the link now and enjoy the episode. Cheers! Highlights: Where my love for sustained peak performance all started [01:22] Applying skills developed from being an athlete to running a business [06:25] Why the right perspective for business helps us succeed [09:08] Introducing the Hierarchy of Health [10:07] If your health sucks, your business sucks [12:41] Kickstarting your health for better performance [15:48] Why business owners need to identify their values [21:28] The Keeping-up-with-the-Joneses mentality seen in business owners [25:54] Get a coach, set KPIs, what’s next? [31:21] Is there really a business-home life balance? [35:26] Does redlining yourself make for a guaranteed approach to success? [37:07] How to make your morning routines effective [40:33] Resource Links: Learn more about my coaching, how you and dozens of other superstars like yourself can change your life for the better: https://jcfcoaching.com/ Stay on track with your progress with us: https://www.facebook.com/JCF-Support-Team-532089067167965 Join our Facebook group and receive FREE information how you can slay through life like a savage: https://www.facebook.com/groups/highperformancemen Learn more about the Hierarchy of Health: https://jcfcoaching.kartra.com/page/access About My Guest Charley Valher is the Chief Podcast Officer of Valher Media, a company that helps business owners scale their businesses and get more profit through podcasting. He is also the host of The Business of Podcasting, a podcast that aims to give podcasters the nitty-gritty of podcasting. Thanks for tuning in! If you liked this episode, please don’t forget to like, subscribe and share this podcast. I’ll see you at the next one! Connect with JCF Coaching: Subscribe on YouTube: https://www.youtube.com/user/JamesCantIFBBPro Like us on Facebook: https://www.facebook.com/jcfcoaching Follow me on LinkedIn: https://www.linkedin.com/in/james-cant-86580592/ Tag me on Instagram: https://www.instagram.com/jamescant_/ See omnystudio.com/listener for privacy information.

Whether you're just starting out with podcasting or you already have a show, I am going to guess that you're interested in knowing how to promote and market a podcast.   Lucky for you, I am interviewing my buddy Charley Vahler, a podcast connoisseur and the CPO (Chief podcasting officer) at Valher Media, to talk all about this.   Charley joined me in episode 510 for Part I of this mini-series, and we talked about who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more. You don't necessarily need to listen to that one before this one, but it is still a must-listen.   Now we are diving into what you should be doing to promote and market your podcast so you can grow, provide value and build relationships with your audience.   On Today's Show You'll Learn:  How to get the most traction during a launch What to expect for your download numbers The benefit of having an existing audience and email list How ahead you should be when planning your episodes Recommendations for microphones and other equipment The pros and cons of releasing multiple episodes per week What Apple uses in the algorithm for podcasts Incorporating video and ads to drive listenership The benefits of collaborating with other podcasters   If you are interested in learning more valuable tips and hear advice from Charley on how to promote and market a podcast, you're going to need to listen to this episode!   Tune in and don't forget to listen to Part I as well if you haven't already.   My Accelerator coaching members always ask me how to promote and grow their podcasts! If you are wondering the same thing and want my help, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!   Links & Resources Mentioned in this Episode: rickmulready.com/accelerator https://www.valhermedia.com/resources/ rickmulready.com/510 Full show notes available at www.rickmulready.com/512

Are you someone who is thinking about starting a podcast, is in the middle of starting a podcast or is interested in growing an existing podcast? If so, these episodes are going to be for you. My good friend Charley Vahler, a podcast connoisseur and the CPO (Chief Podcasting Officer) at Valher Media, is joining me to talk about all things podcasting!  I am breaking this interview into two parts because there is so much valuable information that I want to share with you whether you are just starting a show or you have had one for years. You can expect to hear who should and shouldn't be starting a podcast, what's working right now to reinvigorate shows, the types of shows that you can use to differentiate, all about video podcasting, and more in this episode which is Part I!   On Today's Show You'll Learn:  The benefits of podcasting The effect of saturation in the podcasting space Who should or should not start a podcast How to differentiate your show from the next Common mistakes made by new podcasters Ideas for differentiating the format of the types of episodes What to know about Facebook and Audible for podcasts How to keep up with what's new in the podcasting space    If you're looking to differentiate a little bit and grow your podcast so that you can reach more people within your specific niche, this is the interview for you. Tune in and don't forget to come back for Part II with Charley where we talk more about how to grow and promote your podcast! I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator! Links & Resources Mentioned in this Episode: rickmulready.com/accelerator https://www.valhermedia.com/resources/   Full show notes available at www.rickmulready.com/510

Do you know what it takes to achieve sales savagery? A savage team.   In scaling up your business, you need to develop a team that constantly craves success. Listen to this episode as Valher Media's Charley Valher and I talk about the hacks in molding your team and why it is essential in sales. We will also walk you through the 3Cs you need to master as you develop a sales team and the 5 steps leading to personal sales success.   Tune in to this episode now so you can start paving the way for sales savagery!   Episode Highlights: Hey, guys! What's up? [0:00] The value of individual and team development [02:30] The direct link between employee development and retention rate [04:50] Why you need people who fit your team values, qualities, and standards [06:41] Why James decided to hone in on team development [11:25] How Sales Sniper develops and moulds their team for success [15:37] The three Cs of sales team development [17:32] Working with a team vs working on your own from home [21:25] Dressing yourself up for success [25:33] The 5 steps to developing personal sales success [27:35] How to identify the lowest-hanging fruit to achieve sales mastery [37:53] The role that culture plays in pushing oneself to be the best [41:54] About Our Guest: Entrepreneur, educator, and critically acclaimed speaker, Charley Valher is the Chief Podcast Officer of Valher Media, a company that helps business owners scale their businesses and increase profit through podcasting. He also hosts The Business of Podcasting, a podcast that aims to give podcasters the nitty-gritty of podcasting.   Resources: Sales Sniper Website Closing Code (Sales Coaching Training) Visit our FREE RESOURCES page and find just what you need to boost your sales game! Valher Media   Connect with Matt and James: YouTube Facebook Instagram Email LinkedIn   If you liked this episode, don't forget to subscribe, tune in, and share this podcast! Thanks for tuning in! See omnystudio.com/listener for privacy information.

Scaling a successful property portfolio quickly seems far-fetched and impossible… but is it? And if it is possible, how do you go about making it a reality? Today, we're going to hear about a real-life success story. Joining us are Dashdot clients Bianca Kennedy & Charley Valher, as we talk about how they were able to buy 8 properties in just 15 months - which is pretty wild! That's more properties than most people will buy in their lives! We chat about their journey, mindset, their evolution as people to get where they are now, their process, how they got started, their timeline and so much more, so you can get a sense of how their journey unfolded in the last 15 months. If you'd love to get insights on how it's like to scale a property portfolio quite quickly, what that could mean for you and how to apply it to your own life, this episode is perfect for you. We'll see you on the inside!   In this episode, we cover: Charley & Bianca's background and how they got started investing in property [3:30] Bianca on buying her first property at age 23 [6:49] Their frame of mind when buying their principal property [8:43] Building wealth outside their business & why they chose to invest in property [10:11] What are Bianca & Charley trying to achieve? [14:56] Their timeline & strategy [15:43] The funny story of how they put an offer in their first property [18:11] The challenges they faced at the start of their property journey [24:16] Bianca's first property and moving on to her next ones [26:58] Charley & Bianca's 2nd property (San Remo, Central Coast) [32:29] Their 3rd and 4th properties (when their ‘addiction' kicked in) [36:23] How they added 4 properties in succession [45:58] Their most recent purchase [48:39] Looking back at what they've accomplished [52:26] Charley & Bianca on their experience and next steps [54:06] Lessons learned throughout the whole journey [59:20] Advice to quickly scale your property portfolio [1:02:53]   About our guests: Charley Valher is a business owner, investor, cyclist, amateur chef and father from Melbourne, Australia. As Founder and CEO of Valher Media, he helps businesses reach a wider audience and build a loyal fanbase through podcasting and amplification on social media. Visit Charley's website Check out Valher Media Bianca Kennedy is the Founder and Virtual CFO of Know the Score Finance. As an Accountant and Financial Planner, her focus is to help small businesses succeed by understanding the financial side of their business, work towards long term, consistent financial results and winning their game of business. Visit Know the Score Finance Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/) Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com) Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Building a good team means setting the path to business success. That is why you have to make sure that you have the right people for your team. Don’t know how? We got ya! In this episode, Valher Media’s Charley Valher and I will teach you the fundamentals of hiring a person for your team—where to look for potential employees, vetting candidates, things to consider when hiring, and more! We’ll also cover the next steps you should take after employing someone. Build your team. Scale your business. Tune in now!   Episode Highlights: Deciding which tasks to hire for [3:25] Factors to consider before hiring someone for the team [6:34] Knowing when to invest in your employees [11:46] How to look for the best candidate [16:00] The best way to vet people [19:24] You’ve hired them, what’s next? [23:43] Finding the right position for an employee’s skills [25:31] Keeping the best people in the job [27:34] Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) Check out Odys’ great deals (http://odys.link/bobpodcast) Join the Inner Circle now (https://www.buyingonlinebusinesses.co/innercircle)  Find out more about Charley Valher (https://www.valhermedia.com/)    About Our Guest: Charley Valher is the Chief Podcast Officer of Valher Media, a company that helps business owners scale their businesses and get more profit through podcasting. He is also the host of The Business of Podcasting, a podcast that aims to give podcasters the nitty-gritty of podcasting. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. You may also leave us a review anywhere you listen to and share your feedback!  Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw See omnystudio.com/listener for privacy information.

Resource Links: Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Valher Media Website (https://www.valhermedia.com/)   Facebook has gone crazy.  People are seeing their results drop tremendously and ad accounts are finding themselves getting banned left and right. Which begs the question, what exactly is happening with Facebook? Today, my good friend, Charley Valher, comes in as we dive deep into the world of lead gen. We change things a bit in this episode as Charley interviews me on all about Facebook marketing.  Have your ads been suffering lately? Then tune in to grab the expert knowledge that I'll be dishing out here. What we discussed in this episode: Ad accounts are getting banned left and right [01:15] Facebook is just trying to remove the bad players [04:10] How Kim navigates Facebook to keep his ad accounts working [07:04] It's not about how much you're spending, but knowing what you're doing [09:16] How Kim is tackling Facebook marketing in 2021 [12:04] The impact of the Apple iOS 14 update [14:29] Should people let Facebook track them? [18:37] With the changes in pixels and tracking, what is Kim doing differently now [21:42] A quick story about screwing up the Messenger bot [23:20] Does Google have an unfair advantage? [25:26] Can you kill it with Messenger bots? [26:26] The opportunity with Instagram DMs [29:51] Where to get the biggest wins in online marketing [32:07] What marketers should stop doing [35:24] About Charley Valher Charley Valher is a business owner and educator. He is the Chief Podcast Officer at Valher Media, where he helps clients improve and grow their show. He is also the co-founder of Outsourcing Angel, a company that assists clients with their growth through the help of virtual employees. Charley is known for his approach to business, creating time and leverage to scale. His expertise includes building systems and processes for companies, virtual assistants and teams, podcasting, and joint ventures, among others. If you want to connect with Charley, you can connect with him through LinkedIn, Facebook, and Instagram.   Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast.   Connect with The Kim Barrett Show:  Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

Your content can be everywhere online, yet not get the results you're after. James Schramko and Valher Media's Charley Valher suggest a different approach.

Wondering how to grow your podcast downloads each month? In this episode, podcasting expert Charley Valher shares a podcast growth strategy that has been working brilliantly for him and his clients. Charley is Chief Podcast Officer at Valher Media. Highlights 03:50 A better way for growing your podcast: The “Fish where the fish are” strategy 05:50 What fish are you trying to actually catch? (Target audience) 06:03 Where is the best place to catch your fish? (Choosing the right platform and format for that platform) 11:30 Are you using the right bait? (Are you creating content that your audience actually wants?) 13:15 How to research the content that your audience wants 22:56 Example of a terrible call to action and a good one, and where to place your call to actions Resources Free PDF Download: “It's Not Luck… Fish Where the Fish Are” – a podcasting strategy that works. If you enjoyed this episode, make sure to subscribe, tune in, and share this podcast! Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #contentmarketing #casestudymarketing #contentstrategy #authenticinfluence #b2b #systems #podcast --- Send in a voice message: https://anchor.fm/authenticinfluence/message

Have you ever wondered what the best investment strategy might be? Or have you ever considered how different strategies are essentially just different business models? Wouldn't it be exciting to start your property investment journey and know it will create more time, freedom, and money for you and your family? When we feel financially ready, we often jump right into what we think would be a great investment... Only to end up getting stuck and realising it's not compatible with who you are or where you want to be. So, what can you do to prevent this from happening? By taking a closer look at the different property business models under a microscope and understanding how they work and what they can do to turn a profit... You'll be able to avoid making that fatal mistake of getting tied up in a strategy that doesn't suit your vision and goals. If you're someone who's determined to take the right path but needs help to find the right direction… Then this episode is perfect for you. Today, we mark part four of our ‘Property and Business' series with Charley Valher, designed to help answer the question all business owners must face: “What's next?”, and get them back on track. We'll talk about the different types of business models… The similarities between online and offline real estate… What negative gearing is and why it's a bad strategy... And heaps more! See you on the inside!   In this episode we cover: The consequences of choosing the wrong business model [06:16] The different types of property business models [10:59] The Eisenhower Matrix of business and real estate [13:39] Three phases of the investor's journey [15:57] To go faster, you need to slow down [18:37] Real estate is a business that consists of the land and the property on top of it [20:42] The concept of websites as online real estate properties [23:11] Applying online real estate strategies to offline real estate [25:15] Capital risks involved in property flipping [27:37] Test the waters when trying out new business models [30:57] Renovated vs unrenovated properties located in the same area [33:18] Blending developments with buy and hold strategies [36:01] Leverage creates more time and money in your business [39:32] What is negative gearing? [43:00] Why negative gearing is a bad strategy [46:10] The only way that negative gearing could work [49:40] The biggest risk concerning negative gearing [54:29] Was the concept of negative gearing a mistake? [57:13]   About Charley  Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field.   Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/)   Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)   Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

So you've got a podcast. Great!  But how the hell do you go about getting your listeners onto your podcast email list?   When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so. But you'll be pleased to know that there are ways to make this so much easier for yourself. And this is exactly why we've brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show.. Charley ValherEpisode Content(2:29) It's two lies and a truth time. This one really has Kennedy scratching his head. (4:17) Getting listeners onto your email list. Mission impossible? (6:32) When should you mention your all-important links in the shows? (7:47) The drop off rates of podcasts may surprise you. (10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready! (11:43) Is there a rule for how many CTAs you should have in a single episode?   (13:04) We want to know the best opt in bribes. (15:26) I there a way to promote case study opt-ins without sounding like a total show off?  (16:35) How to promote your resources without boring your audience. (19:02) The interview with your guest is over, it's now time to promote the sh** out of your opt in again….or is it?   (21:44) Separate segments in an episode. Yay or nay?   (23:22) Charley's most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close.  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Are you confident that you, your business, or your property portfolio will stay afloat if an economic downturn suddenly happens? What if you realise that the business model or property strategy you've invested years on is not really for you? Sometimes, we get bad advice from different people without really knowing what kind of risks we've exposed ourselves to… And before we know it, we've already signed up for the ultimate recipe for disaster! If you're someone who wants to understand potential risks and how to mitigate them... Then listen up and learn how not to crash your business or property vehicle. This episode marks the third part of our ‘Property and Business' series with Charley Valher, designed to help answer the question all business owners must face: “What's next?” In this episode, we talk about how to choose the right business or property model… Why you should put more priority in getting the right team… Different business and property risks... And loads more! See you on the inside!   In this episode we cover: Different business models work for different people [07:49] Negative-gearing businesses won't create more time, freedom, and money [11:16] Property investing may not be designed for business owners [15:00] Stock Trading is a more active strategy than you think [17:54] Having the time to commit is a huge factor in choosing the right business model [20:43] In real estate, it's crucial to have a team that shares your values [22:29] Never try doing it yourself - get advice from the right team [26:54] 90% of property investors don't achieve their desired financial outcome [32:54] Why diversification is a good way to reduce risk [36:27] If you purchase a property, always have 3-months worth of rent as a moat [40:59] Properties can pay for themselves [47:27] Never let yourself get into a negative equity position [50:56] Efficiency plays a great factor in high LVR percentage scenarios [52:12] Owning a single, debt-free property vs having diversified properties with loan [55:06] Positive cash flow is the ultimate cure-all for businesses and properties [58:51] The two biggest mistakes that business owners can make [1:02:39]   Links from the show: Billionaire in Training by Bradley J. Sugars (https://amzn.to/3idQnL1)   About Charley  Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field.   Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/)   Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)   Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

On a scale of 1 to 10, how would you rate your financial IQ?And, if you're honest, how would you rate your ability to tell a good investment strategy from a bad one? You see, most of the time, we invest in what we initially thought was a “good idea”... Only to end up wasting time, energy and money in lost opportunity cost.. However, by gaining a better understanding of your own financials in congruence with how the game of life is being played… You can stay on track and accelerate yourself towards the life that you desire.   Today is the second part of our ‘Property and Business' series with Charley Valher, Founder and CPO of Valher Media. A series designed to help answer the question that all business owners must face… “What's next?” And today, we'll talk about what makes property investing different for business owners… How they can go about debt financing and make it work for them... Why Rentvesting is a good way to save up on your taxes... And heaps more! See you on the inside!   In this episode we cover: Goals and desires can be the same, but achieved in different ways [05:33] Borrowing is more challenging for business owners than it is for employees [08:23] Be cautious of how heavily you invest in your business (for taxes) [12:15] Buying new, unnecessary equipment to save up on tax is a bad idea [14:12] Clear out your debts first before investing in real estate [17:47] Credit card liabilities affect your borrowing capacity - even when fully-paid [19:32] A lender's risk assessment of your finances & their risk tolerance [22:14] Risk assessment of digital assets may be harder for lenders [26:53] Taxes in relation to business owners and real estate investment [28:45] Should you set up separate trust accounts for each property or asset? [34:03] How separate trust structures impact tax rates for your properties [37:30] There is no one-size-fits-all strategy for different financial circumstances [39:07] The ‘secret to success' regardless of financial background [43:22] How Rentvesting allows you to reduce your taxes [45:20] Life can be easy, but it's our job to work out how to make it so [48:15] Rentvesting holds a massive potential that everyone should harness [49:39] Lifestyle design and living life the way you want it [51:31]   Links from the show: The Richest Man in Babylon by George Clason (https://amzn.to/2F08K7I)   About Charley  Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field.   Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/)   Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)   Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Have you ever thought about what would happen to you and your business if the market suddenly shifted? Or what would happen if you didn't, or couldn't, show up to keep the wheels turning? You see, most business owners focus all of their time and energy on building a better machine…  But very few have a plan for what would happen if they need to, or want to, stop working one day. If you're someone who wants to have a more stable future and create more time, and more freedom...… But don't want to end up sacrificing your business along the way... Then this episode is perfect for you.   Today marks the first part of our ‘Property and Business' series with Charley Valher, Founder and CPO of Valher Media. A series designed to help answer the question that all business owners must face… “What's next?”   And, today we'll talk about why you need to start thinking about property investing… How you can use real estate debt to your advantage… The secret power of Rentvesting… And heaps more! See you on the inside!   In this episode, we cover: Why Charley started thinking about property—and why you should, too [08:00] Owners tend to build businesses that can't flourish without them [10:40] Property investment allows you to create other pillars of wealth [15:01] How to break free from your business through Rentvesting [17:43] How Goose discovered the ultimate hack to property investing [21:19] Diversification: Taking money from your business and investing it in property [29:24] Factors that can potentially change the market in the future [35:25] Proximity doesn't necessarily equate to business growth [42:15] Charley's initial ‘belief thresholds” on various investment possibilities [44:09] Decoding real estate debt [48:04] The property market is non-linear and moves in cycles [52:59] Property core drivers are key in making good investment decisions [57:08] No business owner wants volatility in their property portfolio [59:38] Always prepare for what's next [1:01:42]    About Charley  Charley Valher is a household name among business owners, investors, and entrepreneurs. He is the Founder and CPO of Valher Media, helping entrepreneurs scale their business through the business of podcasting. His expertise has helped launch multiple podcasters into becoming one of the best in their field.   Connect With Us: The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity) Dashdot Buyers Agents Website (https://www.dashdot.com/au/)   Limitless: The Renegade's Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)   Ready to work with us directly? (https://dashdot.as.me/discoverycall)   If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! See omnystudio.com/listener for privacy information.

Resource Links: John Murphy International Website (http://www.johnmurphyinternational.com/) Winning Teams Podcast (http://www.johnmurphyinternational.com/category/podcast/) “10 Key Traits Of Top Business Leaders” (https://www.amazon.com/Key-Traits-Top-Business-Leaders/dp/1519698224) Setting up and maintaining a physical team to manage a business has become more challenging, especially in terms of financial resources. Fortunately, executives have discovered the outsource model. This model has made business management more efficient, and at a much lesser expense and inconvenience. In today's episode, joining us is Charley Valher, co-founder of Outsourcing Angel and founder of Valher Media. He's here to share with us his experiences in managing an outsource team. He also talks about how he overcomes many challenges of working with individuals virtually. If you are interested in building and managing your business efficiently through an outsource model, check out these episode highlights and tune in to the show! What We Talked About in This Episode: How Charley Started with Outsourcing The Football Team Analogy “Winning the Week” System Getting the Culture Right  Communication and Management Tools Overcoming Cultural Differences Among Team Members Integration and Onboarding Process Retention Strategy Other Non-Financial Benefits of Outsourcing Book Recommendation and Daily Rituals About Our Guest: Charley Valher is a serial business owner and educator from Melbourne, Australia. He is also the co-founder of Outsourcing Angel. Charley is best known for his unique approach to building businesses via podcasting and developing companies in a way that creates more time and leverage for the business owner. Valher Media on Facebook: https://www.facebook.com/pg/valhermedia Valher Media on Youtube: https://www.youtube.com/channel/UCZd7saQ4UFkeP5boN25Kiig? If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. Thanks for tuning in! Connect with John Murphy of the Winning Teams Podcast: Subscribe on YouTube: https://www.youtube.com/channel/UCbrt7tIPwUhdKrG8BuX6_Rg Follow on Facebook: https://www.facebook.com/JohnMurphyInternational Other Resources: The Road Less Stupid by Keith Cunningham (https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269) Slack (https://slack.com/) Asana (https://asana.com/)

Marketing real estate property is more than just churning out vlogs and property videos then waiting for clients to start rolling in. Building your online presence and expanding your reach takes hard work and knowledge of your target market. Beverly Hills real estate agent and content marketing ninja Peter Lorimer is here to tell us all about it. Did you know that Peter used to work as a sought-after producer in the music industry? He has worked with some of the biggest names in music, accumulating over #1 Billboard chart hits by his retirement in 2003. Today, Peter takes us through the lessons he learned in the music industry to carving his brand of real estate in the LA property market. His punk rock approach and social media savvy allow him to build relationships and trust with the people drawn to his philosophy. Tune in to learn about creating an identity that works for you and how to bring your brand to the people who need it. About Peter Lorimer Peter Lorimer was a successful music producer with over 30 #1 Billboard chart hits before taking his talents to the LA property market. He has launched his punk rock real estate business in the heart of Beverly Hills. His hand-picked swat team of creatives at PLG Estates dance to the beat of their drums while living at the bleeding edge of their industry. Lessons from the music industry to working in real estate Living in gratitude Appreciate the things in your life that make you feel blessed and lucky. Get out of bed with an eagerness to work hard and to be of service. Do not let self-doubt dictate how you go about your business. Beginnings of a music career Peter used music as an escape from gangs, crime, and fighting. From classical music, Peter moved into the nightclub scene and worked his way into becoming a record producer Working in the music industry taught Peter how to treat people respectfully. It translated very well into his real estate career. Fear is a cunning, baffling and crippling foe. Do not let it keep you from going at your goals. From sex, drugs and rock & roll to sparkling water and open houses Living a life of excess weighs heavy on you. Realising where you are and where you want to be in the future is crucial to your ability to change your life's direction. Leave your ego out the door. Grind it out and learn your new craft. Keep your eyes on your goals. For Peter, it was starting his own firm and pulling the levers behind the curtains. Punk rock real estate Do not hesitate to break away from traditional real estate marketing. Work with the people you want to work with; do not attempt to fit in. Sell trust. Build a good relationship with people drawn to your style. Own your space in the market and dig deep. Do not get bothered by everything going around your space. Capture your target audience with social media Customise your content to suit the communities you intend to reach. Use digital platforms to get yourself in front of your target clients. Build relationships and keep them alive on and off social media. You can tailor your online presence to show the various facets of your personality. Prospect your database rather than rely on online leads. The 666 rule The 666 Rule refers to 6 emails, 6 text messages, and 6 DMs a day. Categorise your leads based on how well you know them. Peter recommends 18 touches a day per category. Do not be affected by the results. Divorce yourself from expectations and keep doing the job. The boomerang effect The more you put into your marketing, the more it will return multiples. Remain in action and work as hard as you can. Craft your individuality through marketing and increase your digital footprint. If you want to learn more about real estate and marketing strategies, check out Peter Lorimer's personal website, and PLG Estates. This week's Monster Prize Draw winner Graham Forrester, Managing Director of NVMS Solutions. This week's podcast sponsor This mind-expanding episode 493 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

Regardless of context, everybody loves growth. When it’s all about business and services especially, having a very good strategy towards scaling up the proper way is a step in the right direction. Today, we’ll be talking with Ralph Burns, CEO of Tier 11 and expert in helping businesses scale through Facebook & Instagram advertising. We’ll be looking at ways to grow your podcast steadily, being intentional with creating content that will suit your audience, and the future of podcasting. Before we begin, I’d like to share that I’ve already started sending out personally-written emails on topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. You may also visit the Valher Media site and access resources like the Ultimate Podcast Intro Framework. If you’re looking for better, tested ways of growing your podcast strategically, this episode is one you don’t want to miss. Please don’t forget to subscribe, tune in, and share this podcast! About Our Guest Ralph Burns is the CEO of Tier 11, a digital advertising agency specializing in helping businesses scale via Facebook & Instagram advertising. His agency manages a wide range of Facebook advertising customer accounts in over 30 industries, with an annual spend in excess of $50 million. Ralph is also the co-host (along with Molly Pittman) of the incredibly successful Perpetual Traffic Podcast. To learn more about Ralph and access digital advertising resources to help your business, visit his website and tune in to the Perpetual Traffic Podcast. The Start of the Perpetual Traffic Podcast Joined the War Room Mastermind membership about 4-5 years ago. Realized that one of the places where you can potentially meet partners is through high-level masterminds. He understood that some of the people in the marketers community would need agency services for Facebook & Instagram Ads. Ryan Deiss from DigitalMarketer, an esteemed mentor, mentioned that he wanted to start a podcast. The show primarily covers digital marketing but also covers direct response and mail orders, among others. Power Duo: Facebook & Instagram Two of the most popular sources of traffic at this time. These two platforms cover around 80% of the internet space. With digital marketing, there's always something to get updated on and even experts in the game are in a continuous learning process. Being Intentional With Audience Alignment Be strategic with your intention, and offer people what they need. The Perpetual Traffic podcast is like a free continuity program where you get something new every week and stay ahead of the curve. It's a big plus when you know a lot about the topic you're covering. If a listener understands your expertise on something they need help with, there's a big chance they would hire your services. Commercial intent is great, but you need to have the passion for it. Attaining Show Growth Have a specific growth plan in the first year, where your content is planned in advance and distributed regularly. A partnership with a company or person with a large following is a good springboard. Always make it a goal to grow and avoid flatlining. Create great content that people want to keep coming back to weekly. Partner with people who have the expertise that cater to your audience. Podcasting For the Future Growing the show organically would be the best way to move forward. Invest effort into creating and growing your show, whether that's spending time, money, or resources. To find other listeners for your show, you have to chase their consumption behavior. Be intentional on where you'll be spending money for advertising. In marketing your podcast, think about their physical behavior, and then their interest, in that order. Spotify Ads has potential to be a good marketing strategy this year. Leading Your Listeners to the Next Step Your listeners can be turned into potential clients, partners, and be part of your email list. Give helpful, useful content and reference your business or service each time. Walk your talk - it's helpful if your business or service is modeled after what you share (tips and guides for example) on the show. Use your show topic to segue into your business, course, or service. At the end of the day, you need to have your listeners in mind. Without them, you wouldn't have a show. Resources Tier Eleven Ads Accelerator Program See omnystudio.com/listener for privacy information.

What is your idea of marketing? If you think it's merely promoting a product and persuading people into buying it, think again. Marketing Hall of Famer Seth Godin believes marketing should go deep into what your customers believe in, identify as, and the narrative they tell themselves when they purchase your product or service. Episode 492 of The (award-winning) Small Business Big Marketing Show is a stimulating conversation with Seth, as he explains why marketing is work that matters for people who care. I guarantee you'll get fresh perspectives and inspiring marketing advice from this episode. Make sure to tune in to find out the truths about marketing and how you can be successful in it. About Seth Godin Seth Godin is an author, entrepreneur and most of all, a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth's riffs on marketing for small business What is marketing? ‘Marketing is the generous act of helping someone solve a problem—their problem'. It has to do with whether you have earned trust and attention by making a promise and keeping it. ‘Marketing is work that matters for people who care'. Marketing is the story that you live and being able to identify who it is for. ‘Marketing helps others become who they seek to become'. It is not advertising, and it is not concerned with trivial hype. Some of Seth's important ideas What you need to do is to matter, even if only for a few specific people. You should have empathy for customers and strive to give them what they need. ‘Price is the last refuge for the marketer who has nothing better to say'. Your goal should be for your past clients to be confident in vouching for you. ‘The magic of a small business is not to pretend that we're a big business that got shrunk. The magic of small businesses is to embrace the fact that we don't need to be Walmart to be happy'. If you figure out who your base is, you need to make things for that group of people. Standing out VS Being remarkable Standing out is easy to attain, but it won't give you the following you seek. ‘Being remarkable means that the people you care about will talk about you to other people you care about, and they'll talk about you in a positive way that causes forward motion'. Being remarkable is self-cleaning and self-limiting. The right marketing attitude Don't become selfish and cut corners because that becomes a problem. Don't try to persuade people to go to you. Instead, make sure that enough people are already going to you regardless. It's all in the belief in the product and not the product itself. What story are you letting people tell themselves? Social media marketing Remember that you are not the customer. You, your data and your attention are the product. Buy attention only when you have to; earn and treasure attention when you can so it doesn't cost you. What your audience wants you to do is to lead them and connect them. Stay true to yourself by not conforming to the feedback of people whom your content is not intended for. There is no such thing as authenticity. Everyone is playing a role. Resources mentioned by Seth Seth's official website Seth's blog Seth's podcast called Akimbo   Seth on Facebook Seth on Twitter   This is Marketing by Seth Godin Purple Cow by Seth Godin This week's Monster Prize Draw winner Wayne Stanbrough of Runnymede Fire & Safety. Top 5 SEO tips for 2020 SEO expert and founder of Melbourne-based SEO agency Meeum Sam Hemphill offers these 5 tips for getting found on Google this year: Write your content like a human, not a robot Optimise your website's loading speed Install Google Analytics then measure, analyse and fix what it's telling you is broken Seek reviews and testimonials Seek opportunities for website collaborations Grab a copy of SEO for Australian Small Business here And here's the links Sam Hemphill mentioned to help with your SEO: Measure site speed with GT Metrix Also measure site speed with Google Pagespeed Insights Measure, analyse and fix with Google Analytics, HotJar and Google Search Console Seek out reviews and testimonials especially from Google My Business, as well as any other testimonial opportunities in your niche like Facebook, Yelp, TrustPilot and TripAdvisor. In case you missed the last three episodes Episode 491 Selling secrets of mater door-to-door salesman Chandler Smith Episode 490 Multiple revenue streams have created a 7-figure business for swimming coach Brenton Ford Episode 489 Proven business growth strategies from one of Australia's best founders Episode 492 sponsor This mind-expanding episode 492 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

Successful door-to-door selling takes more than having an excellent product. It involves the clever use of psychology, persuasion, and social cues, all working together to help you close the deal. The master door-to-door sales expert Chandler Smith knows this well and has all the secrets you need to know. Did you know that he earned $220,000 in his first year? And he's gone on to recruit and mentor over 800 sales representatives. Today, new doors will open for you as Chandler discusses the best selling approach and the winning mindsets and strategies to build rapport with every person behind every door. Aside from sales advice, you'll also get effective psychological methods you can apply in your life. Make sure to tune in to super-charge your sales skills and ability to connect with people - it even involves guns and nudity!   About Our Guest: Chandler Smith is the master door-to-door sales expert and a regional sales manager at Aptive Environmental, a pest control service in North America. He began his door-to-door experience on a church mission and eventually became a door-to-door salesman while in college. After earning $220,000 in his first year (in his first 4-months actually!), he has gone to recruit, train, and mentor more than 800 sales representatives over the last six years.   Chandler Smith's Secrets to Door-to-Door Selling The Right Attitude The most successful sales reps can purge everything that happened that day and treat the door they're knocking on like it's the most important door. Be positive, friendly and agreeable to get the other person to like you. Most people will build urgency as an excuse to reject you. Reverse the urgency and turn it into your opportunity. Treat it like a game with points. Enough points will close your deal. The Correct Body Language Smile at them and nod your head with the goal of reciprocation. Establish eye contact but break it enough to keep it comfortable. The faster you talk, the worse off you are; slow down and try to make the customer mirror you. Stand at a 90-degree angle instead of aggressively facing them. Look and behave like a professional and busy sales representative. How to Avoid Rejection Break eye contact and slow down during the initial part of your pitch where they can cut you off. Create a script for the first 30 seconds, which includes your every action to elicit an endorphin release. Use the “Resolve-Ace-Close” model. Build value to your service by giving an additional service or a price drop. Who Excels in Door-to-door Selling Someone who has a good work ethic, a positive attitude and the ability to handle rejection. It may seem like a job more suitable for young male students, but in reality, anyone can excel. People are people. There are always ways to connect with someone despite coming from different cultures. How to Train Sales Representatives Invest in training your sales reps for free even if they don't end up sticking it through. Leaders are daily role models who provide motivation, quality training and enthusiasm to the team. Hold competitions to incentivize employees and relieve negativity from rejections and hardships. How Door-to-Door Selling Works Income for sales reps should be all commissions and no stable salaries to motivate them to improve. The pay scale starts at 18% commission up to 50% commission based on production. Door-to-door selling is suitable for industries related to pest control, solar panels, security systems, satellite and TV services, cell phone plans and similar niches. Resources Pitch Anything by Oren Klaff Here's an interview I did with Oren Klaff Door-to-Door Millionaire by Lenny Gray If you are interested in improving and training your door-to-door selling skills, you can check out Chandler's Youtube channel and website for more information. You may also connect with him through LinkedIn or Instagram.   This week's Monster Prize Draw winner: Benjamin Selby-Hele of I Choose Awesome. Ben likes to make his mornings productive, waking up at 4 am and training at the gym. Not only does he make use of his mornings as a way to be physically productive, but he also regularly listens to the podcast for his mental wellbeing! Ben and I Choose Awesome provide the following services: Gym consultancy to developers of residential apartment buildings Delivery of gym services like personal training, classes, and gym management into residential apartment buildings' gyms They also sell ICA bands and share inspirational videos, quotes and images to their Instagram followers.  Ben's model is relatively new, so he's striving to improve it. After securing his first building in March, he spends over 40 hours weekly in the gym space, giving personal training, closing up after residents and managing the gym. He acknowledges it's not easy to start a business from scratch. There would be ups and downs and self-doubt, constantly asking yourself if you did the right thing. His wife also recently gave birth, and it only served to amplify a lot of his worry. However, since he discovered the show, he's been incredibly inspired and excited for his business and the day ahead.   This week's podcast sponsor: This challenging episode 491 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. If something in this episode of Australia's favourite marketing podcast piqued your interest, then let me know by leaving a comment below. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

Making sure you’re offering something of worth to your listeners is a goal that should never be overlooked. Preparing an episode and looking for potential guests who can bring additional value may be difficult to grasp, but luckily, we’ve got an expert who can help get you on track. Today, we will be joined by Joe Fier, co-host of the Hustle And Flowchart Podcast and co-founder of Evergreen Profits, to let you in on some tips about getting big players on your show, insights on using their unique Dream 100 strategy, working with a co-host in interviewing, growing your audience, expanding your reach, and monetising your podcast. This episode will motivate you to make your podcast even better, with the added value guest experts will definitely bring to the table. As we kick-off 2020, we will be releasing an email every week that covers topics to help you grow and monetise your podcast. If you would like to receive these weekly emails, head over to Podcaster’s Edge to learn more. Please don’t forget to subscribe and stay tuned for updates on upcoming episodes. Enjoy the show! About Our Guest: Joe Fier is one-half of the dynamic duo Matt and Joe from the very successful Hustle And Flowchart Podcast. He is also the Co-Founder of Evergreen Profits Marketing Strategist, working behind the scenes of some huge podcasts aside from his own. Joe is an entrepreneur, author, investor, and husband, and thrives on working with amazing authors, experts, and corporations to help each one make an impact. Getting Big Names On Your Podcast With Joe Fier Joe Fier and the Hustle And Flowchart Podcast Blogging and content marketing got them into thinking about online marketing as a whole and how to profit from their content development. Started because they wanted to give their best content for free. Seventy percent (70%) of their income at the time was coming from affiliate marketing. They realized that not many people really put a lot of focus into a podcast. It was kind of like an afterthought. Their podcast has now moved into more self improvement, talking about stress and anxiety for entrepreneurs and how to deal with and cope with that. Being able to connect with people makes selling anything easier. Planning an Episode A lot of planning goes into each episode, and good cadence with your co-host or partner will make things easier. Their dynamic works because Matt asks the tactical, strategic questions while Joe likes to dig deeper if the topic is surface level. They with their team study and research a lot about the speaker and the topic to be discussed on the show. Determining Interview Questions They study and watch a lot of good interviews on the web (like those by Howard Stern and Joe Rogan). It's not about the best questions all the time, but those that dig deeper into the topic at hand. Knowing what questions to ask comes more from experience, rather than just knowing what is expected to be asked specifically. Transcripts and Show Notes For some people, transcripts are better as they read faster than they can listen. Show notes can be considered as mini sales pages for each episode. Others go straight for the notes and not listen to the podcast itself, and that's okay, since they are still getting the content but in a different format. Bulleted vs SEO-Centric Show Notes 'Intrigue points' give people a reason to hit 'play'. Bulleted notes drive curiosity to at least one or multiple points of the show. Looking at Stephen Spencer's SEO-rich show notes, using SEO is a great way for potential fans to find your podcast. Ultimately, intention and objective are important in choosing which format to take. Strategies For Getting Big Names On The Show Two of the strategies they have for getting traffic to the podcast is guesting on other shows and having guests over as well. Getting referrals from their network is their number one driver for connections. Once you network with one podcaster and get the ball rolling, finding other people who need guests or would want to guest on other shows gets easier. The Dream 100 List Roland Frasier, one of the founders of Digital Marketer, suggested that they make a Dream 100 List, a spreadsheet that lists the Top 100 people that they would love to connect with. Attaching your Dream 100 List to the footer of your email is one way to spark interest and get your recipients curious. Asking guests about who they might know on your Dream 100 list will either help you connect with the people listed or give you more people to connect with via suggestions. This list doesn't have to be fancy - it just needs to do its job. The CAP Method: Create Phase Focusing on goals and building through the systems that you need. Having a good show flow prepared and the technology and production tools ready. Creating a format that jives with your personality and goals for the show. Amplify Content marketing strategy that identifies what you can do to consistently amplify your show on all channels you're comfortable with. For the Hustle And Flowchart Podcast, they started with their email list and network, letting them know when the podcast will be live and asking guests to share the podcast. Levering their audience pools on social media (those you have influence over) to get the ball rolling. Profit Making money directly or indirectly through the show. Surprisingly, out of 1,000 podcasters they interviewed, 85% have said they make zero dollars from their show. While you can make money out of selling shirts or going on Patreon, you'll also need more people to make it work & the payoff isn't very big. Affiliate Marketing is still where they make most of their money. When people are in the trust building phase, they come to the show to learn or listen to someone they like, and once that trust is gained, they'll eventually allow you to bring them to the next step. That's where the money is made. Internet Marketing Own your audience by being able to control the messages you send to them. Don't solely rely on platforms like Itunes for promotions and discoverability. Take matters into your own hands! Trust your email list and network to help you grow as well. Your podcast, website, and email list are the only aspects you can control, while other channels or platforms that you can't fully take charge of are considered ‘rented’. The Deal With Downloads and Profit Most podcasters just focus on the downloads and don’t have the intention of or strategy on making money out of it. While having more downloads is a good goal, looking to your current audience and finding what you can do to to lead them to the next step is not often looked into. You already have an audience that trusts you, and one great way to get them in your email list is through show notes. Getting your listeners to the next step can be done simply by setting up your podcast in a way that encourages them to look at the show notes. Strategies For Profiting From a Podcast They use an 'invisible Podcast funnel', a physical newsletter they send out that derives its content from the podcast. They included a call to action at the top of the podcast that invites listeners to receive two weeks' worth of notes for free. Once people subscribe to the membership plan, they receive a physical monthly newsletter. This gathers attention not only on platforms online like the podcast and email, but also offline. Include affiliate offers in your newsletter as well as sponsorship opportunities to further your ROI. Resources Evergreen Profits Hustle And Flowchart Podcast The Dream 100 List Know more about Joe Fier on his website and subscribe to the Hustle And Flowchart Podcast. You may also reach Joe through his LinkedIn, and Twitter profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources.See omnystudio.com/listener for privacy information.

If your business is relying on just one source of revenue then it's time to reconsider your business model. Swimming coach Brenton Ford did … and now business is going swimmingly.  In fact, he's about to have his first 7-figure year. And he's a swimming coach! Today, it's a wet-behind-the-ears episode 490 of The (award-winning) Small Business Big Marketing Show as Brenton Ford of Effortless Swimming is here to talk about using multiple revenue streams to increase your business' traffic and eventually help you earn more.  You'll get lots of ideas and insights about how you can do this through various offline and online tools, such as training camps, online courses, podcasting, and video content. Make sure to tune in and find out how you can effectively increase your traffic and revenue.   About Our Guest: Brenton Ford is a national swimmer and coach who has taught a lot of champion swimmers in Australia. He is also the winner of the Australian National Master Swim Coach of the Year award in 2012. Ford is the brains behind Effortless Swimming, a platform of techniques and workouts to improve his clients' swimming skills. He aims to share methods that will work for a broader audience across the world.    Using Multiple Revenue Streams to Earn More for Your Business Offline and Online Offers Effortless Swimming holds training camps to help swimmers get better at the sport. This offline offer gave them the opportunity to personally interact with their audience and give them more value. There are a lot of opportunities to strike up connections and build lasting relationships. They offer an online course alongside an annual membership fee. The online course allows people from different parts of the world to experience the services, including Brenton's analysis of their swimming technique. Client retention: Get the people to use your products and services and show them the value they can get. Creating Content Design content that matters to your target market. Craft witty and catchy titles. Decide on a schedule for your posts. Use videos to show what you can offer to the market. Chop your video into bite-size snippets that tackle essential points. Using Social Media Upload your videos on YouTube. Maximize reach by sharing the link on Facebook and Instagram. You may also upload the video on Facebook and Instagram as an Instagram TV episode. Using Podcast Determine when you are posting your content. Be consistent with your schedule to increase engagement. Include a subtle call to action in each episode. Share stories from real people who benefited from your service or product. Podcasting is an excellent way to reach potential clients and sales. Getting Traffic and Engagement Entice your audience by giving away free content. Get personal with your audience by hiring a person to help you in answering your email support. Adhere to a strict schedule in posting your content. Work and Life Balance Finish work ahead of time. Find time for yourself—no emails or phones. Discover or learn a hobby to do when not working, like swimming. Catch Brenton's swimming tips and tricks on YouTube, Facebook, and Instagram or tune in to the Effortless Swimming podcast. You may also connect with him on Twitter.   This week's Monster Prize Draw winner: Amanda McDonald of The Shower Man Melbourne. Amanda and her hubby have implemented a huuuuge number of strategies they have heard on the podcast over the past year, and it has seen their business skyrocket.  Here's a taste of what they have been doing…  Vehicle wrapping/signwriting on the three work vans/utes. Print material- referral flyers offering free movie tickets per booked referral that we leave at jobs after completion, along with care guides. SEO tweaking using Upworker who has been working with us all year and is doing great. Systemising! This has been the biggest and hardest to implement however we are getting there, now in our work app our guys complete checklists as they do the job and it's all systemised so that nothing is missed, so now in the office we have a clear picture of when to invoice, and when things are done. I also systemised everything I do and handed 80% of the admin over to a VA I hired in the Philippines. Automated as many tasks as I could. JFDI with Michelle Bridges - this has been pivotal to me actually biting the bullet and making changes and taking on more risk We send automated emails to collect reviews now. We offer a % discount flyer now that gets sent out with a quote for jobs booked within seven days of the quote to create urgency. Started using Zapier. Started using Google Forms for selections instead of a million emails back and forth. Made some small partnerships with others in our industry. Hired a business coach- I now spend dedicated time working on the business instead of in it 24/7, not as much time as I would like but we are getting there. Started screen recordings for my systemising how to's. Moved everything to G Suite. Outsourcing bookkeeping/payroll. Making blog posts on our website to send to clients with questions instead of us explaining the same thing all the time. Providing a "next level customer experience" to our clients, looking at all their pain points and trying to make every interaction they have with us blow them away. Replaced our email signatures so that they are responsive and market what we do.   This week's podcast sponsor: This mind-expanding episode 490 of The (award-winning) Small Business Big Marketing Show is brought to you thanks to Your Ultimate Marketing Resources List. Thanks also to Charley and the team at Valher Media for putting this episode together. Tune in to Australia's favourite marketing podcast to learn more about what it takes to market your brand successfully. May your marketing be the best marketing. See omnystudio.com/listener for privacy information.

In ensuring a business's success, it is vital to come up with effective foundations and strategies to run the business. A strategy is the company's working plan or model towards achieving its dreams and visions. Therefore, more than anything, thorough and careful planning is the heart of a business strategy. In today's episode, the one-and-only Brad Sugars is with us to talk about his latest book, "Pulling Profits Out of a Hat." Brad is the founder and CEO of the world's number one business coaching firm, ActionCOACH. They provide training to over 15,000 companies to lead them to success. He is also the best selling author of 16 acclaimed business books. Also joining us today is serial business owner, educator, and founder of podcasting services company-Valher Media, Charley Valher. Tune in to the show if you want to learn more about the fundamental disciplines you need to integrate into your business and how you can create leverage for growth.   The Pulling Profits Book (1:18)  It is Brad's 17th book to be published. His previous books were bestsellers on the Wall Street Journal and Amazon. It takes time to be successful in anything. It came because of a conversation on the difference between a company that grows profit exponentially, and one that doesn't.  Together with his co-author, they came up with five core disciplines that a business needs to understand.  The Biggest Mistakes In Setting Up Business Foundations (3:47) Small businesses' biggest mistake is looking to have a business that revolves around them. Big businesses' biggest mistake, on the other hand, is focusing on one thing rather than dwelling on the five key areas. The Five Disciplines of Pulling Profits (4:41)  First is the discipline of strategy. How is the business designed to grow? Second is the discipline of mission. It is about the emotional connection between the staff and the company, as well as the team and customers. The third discipline, the discipline of business development, is the key to generating sales. Fourth is the discipline of execution, which sets up the success of the business. And finally, the discipline of people. The quality of your people determines the quality of the business. Creating Leverage (7:39)  The first stage of leverage is doing the work once you get paid long-term. The best business owner or the best corporate executive is someone who does work on time that pays back. Training your people brings customers who stay long-term. ActionCOACH (10:21)  The core of investing is real estate and shares. Brad had to pioneer a new industry—the concept of business coaching, which started ActionCOACH—to come up with something new. Millennials have the most entrepreneurial mindset.  There is a shift in developing small businesses and a less corporate environment. Everyone is a billionaire in training. The question is: will you pass? In determining the success of the business, you go through the five disciplines in mind. Strategy always comes first because if there's a fundamental core business model problem, then it doesn't matter what you do with marketing and other things. There is a system for growing a business. The Difference Between Strategy and Tactic (17:49)  A strategy is about your business model strategy. It is more about the product or service. Apple creating leverage in different industries is an excellent example of a strategy. Marketing campaigns, on the other hand, is an example of a business tactic. The Goal of Pulling Profits (20:29)  Brad's plan behind every book is to build a model that people can understand and use. The time spent on thinking, learning, contemplating on brainstorming, and planning your business is way more important than the actual written document. Dream, goal, learn, plan, act. Resources Make sure to get a copy of Pulling Profits Out Of A Hat by Brad Sugars and Monte Wyatt. Get a copy of Brad's books on Amazon.   Check out Brad's website to know more about the fantastic things he does. To learn more about business coaching, visit the ActionCOACH website. Connect with Brad on his Facebook page and through LinkedIn. As always, thank you for listening! See omnystudio.com/listener for privacy information.

Today is Christmas and here's wishing you all a very merry one. As the year is about to end soon enough, it's timely to look back and evaluate the experiences we've had all throughout the year.We're joined today by a good friend of mine, Charley Valher of Valher Media. We'll be talking about the three biggest lessons we've learned from our experiences in running shows and working with clients.This episode's going to be relatable for a lot of you so sit back, relax, and enjoy the show! Happy Holidays! What's In This Episode:Den's Three Biggest LessonsConsistency in everything creates a great impact.The power of LinkedIn and using Sales Navigator.LinkedIn is a gold mine of opportunities for video production companies.Den's Biggest Win in 2019A huge amount of growth in LinkedIn.Golden NuggetsShorter, more direct content tends to get a lot of appreciation.Slow and steady, incremental growth over a long period of time is sustainable and lowers the risk of external forces potentially destroying your business.You have to be a real person on LinkedIn, because if you're not, the community will banish you.If you are clear on who you want to attract into your business, you're going to win big on LinkedIn.The difference between people who are successful and those who are not is their mindset.Unsuccessful people often think “what can I get out of this?”Successful people think “what can I give in order to succeed?”Charley shares two important things he sees in people who are successful and adds one observation about people who are unsuccessful.Never rest on your laurels.In 2020, offshore editing will be a smart move to cut costs on post-production aspects of a business but still with on par skills and results.Don't be caught off guard by thinking you're irreplaceable. Everybody is replaceable. And technology is doing a lot of work that a professional used to do.Den's mission in 2020 is to help video production company owners grow and scale but not at the expense of their health.“It's not how much you MAKE that counts, it's how much you KEEP that counts.”Video is getting bigger and bigger, and now is the time to get excited for the big wave that's coming—those who are prepared will reap the rewards of a very prosperous future. - CharleyBook Recommendations:Best Book for Den in 2019:Cadence: A Tale of Fast Business Growth by Pete WilliamsFor Motivation: Can't Hurt Me: Master Your Mind and Defy the Odds by David GogginsBest Business Book of All Time:The Road Less Stupid by Keith J. CunninghamThe 20 Mile March by Jim Collins Connect with Charley ValherWebsiteValher MediaYoutubeLinkedInTwitter Connect with Den LennieVideo Business AcceleratorLinkedIn Facebook Support the show (https://www.denlennie.com/free-training)

Launching your very first podcast is a thrilling experience for every podcaster alike. You’ll never know what follows after that. That is why it is essential to come up with effective strategies to ensure your podcast’s success. Today, Steph Taylor of the Socialette Podcast joins us to share her most valuable points on growing your podcast effectively. She demonstrates how being the sponsor of your own podcast enables you to get a maximum return of investment. In this episode, we talk about the difference between shorter versus longer episodes and getting big names on your podcast. Steph also shares how you can make use of Pinterest to grow your podcast. This episode will give every podcaster and aspiring podcasters the most effective tips and tricks to grow your podcast. Don’t forget to subscribe, tune in to the show, and learn more about how you can effectively take your podcast to the next level! About Our Guest: Steph Taylor is the founder and director of Steph Taylor.Co, and the host of the Socialette Podcast. From being a corporate cubicle-dweller turned entrepreneur, she is now simplifying marketing for small business owners through her library of digital products and digital marketing resources. She mentors aspiring entrepreneurs on how to launch with ease with her high-impact launch strategies. Sponsoring Your Show for Maximum ROI Steph Taylor and the Socialette Podcast Marketing her business by running Facebook ads and through social media wasn’t adequate in the competitive marketing space. Starting a podcast was a solution to rising as an authority in the competitive marketing space. She runs her business under her brand, Steph Taylor, where she helps entrepreneurs bring their ideas to life through high-impact launches. Her business is supported by her podcast, which is her most significant social lead. Through her podcast, she shifted from service to digital products to help business owners on a larger scale. Podcasting Versus Blogging You spend long hours with a blog—writing, editing, uploading, making graphics. The work involved in blogging is far bigger than what people may think, and you only end up with words on pages. Launching a 5-minute podcast, on the other hand, which is almost 1,000 words, comprises an entire blog post. Solo Versus Guest Episodes When Steph first started, she posted 5- to 10-minute episodes three times a week to build a connection with her audience. Along the way, she realized that there are so many topics she’s not qualified or doesn’t know enough about to teach. That’s when she started bringing guests onto the show. Having interviews take a lot of content creation pressure off. It saves you from having to come up with ideas all the time. Interviews tend to get more downloads, which is a growth tactic because you gain a more extensive reach with the guest and their audiences sharing it as well. Episode Strategies Scripts are vital when you’re starting, but eventually, as you gain confidence, bullet points and a loose text will suffice. Steph says that she writes down the exact sentences she wants to include, but it doesn’t take a lot of time. Separately doing the intro allows you to touch on things covered in the episode accurately. Mentioning a download or a program in the introduction assures that the audience is still at their maximum attention. Growth and Bringing Listeners Steph utilized her email list to hype up her podcast launch. She got into Facebook groups and started telling people that she’s launching a bite-sized marketing podcast. She asked them to comment on questions about marketing, which became her content ideas. She also replied to each comment on when she will be covering these topics. Hence, they had a reason to tune in and listen to the podcast. To keep growing her audience, she goes into a Facebook group and searches for a topic keyword, and if somebody has asked a question around that, she mentions her episode. Pinterest as a Marketing Strategy Pinterest is an excellent source of free website traffic. Rather than promoting links directly to the podcast, it sends the audience to the blog post version on your website. About 5,000 hits out of 214,000 website visitors come from Pinterest. Her approach: She puts up a blog post for an episode, creates a pinnable graphic, which she has a template for, and then adds it onto the blog post. You don’t need to have a big following; you just need to have a well-optimized keyword. Think simply about what people would like to search for. Finding What Works and What Doesn't Facebook ads can either work extremely well or not at all. The ones that work are mostly videos. Video elements make it more engaging and are great for discovery and marketing. In the audio-only podcast, you get to look at other things and take notes easily. However, the extra effort versus the return that you get will be worth it. Understanding How to Launch Podcasts The first step is figuring out your potential listeners. Do not simply copy what everybody else is doing. Figure out what will make your podcast unique. You’re going to struggle to resonate with everyone because you’re never going to be everyone’s cup of tea. A very narrow niche will get you sponsors who are always willing to work with you. The more narrow your niche is, the more valuable your podcast will be. Making your podcast stand out is a fusion of what the market needs and what makes you unique. Monetisation Sell your own products and services. Get sponsorships. Do affiliate partnerships. It's a combination of podcasts and email marketing. Resources Tailwind app Connect with Steph Taylor on her website and tune in to The Socialette Podcast. You can reach Steph on her Facebook, Instagram, and LinkedIn profile. Learn more about Charley Valher and Valher Media. If you would like to improve your show, grab your copy of the Ultimate Podcast Intro Framework and more helpful resources here: Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

The number of your podcast downloads is one of the metrics you can use to measure the success of your show. Knowing that your content resonated enough with your audience for them to download episodes is rewarding. Today, Pete Smissen of the Aussie English podcast joins us to talk about what it takes to grow your podcast downloads. His podcast has grown from zero up to 10,000 downloads a day. He also shares with us how he worked to monetise it and make it his full-time gig. We also chat about how he uses YouTube in conjunction with podcasting. This episode will be very insightful for every podcaster. Subscribe, tune in to the show, and find out how you can take your podcast to the next level! About Our Guest: Pete Smissen is the founder of Aussie English and the host of the Aussie English podcast. After completing his PhD in evolutionary biology in 2017, Pete decided to give up his career as a scientist and pursued teaching Australian English. His niche is one that caters to people who want to learn and understand Australian English, whether for work, travel, or leisure. Taking Your Podcast from 0 to 10,000 Downloads The Aussie English Podcast Aussie English started because Pete wanted to help people. It is an online platform where his audience can use or purchase extras from the podcast: episode transcripts, downloads, and a custom player that reads the transcript as they listen. He also started the Aussie English Academy, where he sells courses of content from his podcast and more to help people improve their English and understand Australian culture and history. It was his listeners who brought up conversation classes and monetising content. Using Podcasting and YouTube Together He noticed how he would skip Google and head to YouTube when he was learning French, which gave him the idea to take advantage of the platform. Pete has a lot of competition in the niche of teaching English. Constant internal fight: Should you go broad or stay in your niche despite the small market? His solution: Ask the audience what they think. YouTube viewership is affected by the algorithm; his podcast is more consistent with 200,000 monthly downloads. Even if you have 2.5 million subscribers, you can still end up getting around 50,000 views because of the algorithm. Pete shifted to using YouTube as a way to introduce his podcast and other content. The ad revenue he receives from YouTube is used to fund his ads on Facebook or Google. You are your own sponsor, and you can control your ads. Growing Your Podcast Start with why: Ask yourself why you are doing something and how you are helping people. Before working on an idea that interests you, ask yourself if it will generate revenue. Be open to pivoting your content as you learn and experience more. His mindset: He creates content his audience can engage with to make learning easier. His audience can then use that on their own to solve their problems. Getting Your Message Across Focus on your content. Make sure it is solid and consistent. There is no shortcut. Don’t rely on virality or hope for overnight success. Aside from consistency, work ethic and trying different things are also essential. Take advantage of networking: Interview people and guest on each other’s shows. Listening to quick success stories can be motivating, but some don’t realise how uncommon it is. Identifying What Works and What Doesn’t Getting to know his niche was “irritating” because it’s the clickbait materials that gets views. Ultimately, you can’t fight with what people are watching. Study what other people are doing and what works for them, then give it your twist. Experimenting: It’s a trial and error process. Continue to evolve. Converting Listeners and Viewers to Customers With podcasting, your audience feels like they know you on a personal level. Introducing them to paid content: Talk to the audience about what you are working on and ask them for feedback. People can tell if you are authentic or not. Utilise email marketing. Keep the door open and continuously remind them about what you can offer without overdoing it. Scent marketing: The pieces smell like they fit together; it inspires loyalty. Show them the why and the what, and sell them the how. Including a deadline funnel works. Pricing There’s no easy way to organise pricing. What worked for Pete is starting with a low price and gradually moving it up. The higher you go, the fewer complaints you’ll get, the fewer refunds you will have to give, and the more people will use your content. People find it easier not to use your content and ask for a refund if your product has a low price. Whereas if they spend more on something, they are bound to use it more to get their money’s worth. Keep an eye on complaints and refunds. If possible, track how much people are using the content. It’s good to have a few options when it comes to payment options (one-time payments, monthly subscriptions, annual subscriptions) and products (cheaper and premium products). Come up with a membership or payment system. What’s Next for The Aussie English Podcast? Pete wants to keep doing what he is doing and improve on what he has. He wants to help more people by developing online platforms to learn languages while keeping it fun and effortless He also wants to create an app similar to Duolingo that will bridge the gap from late beginner to advanced speakers. Pete also aims to take what worked for Aussie English and apply it to new languages that garner a lot of interest. Resources Pat Flynn’s Smart Passive Income Podcast Start With Why by Simon Sinek Profitable Podcasting by Stephen Woessner Tools for online membership website: BuddyBoss, LearnDash, and MemberPress Learn more about Aussie English and Pete’s courses on his website and connect with him on Facebook and Instagram. Check out his YouTube channel and listen to his podcast. Learn more about Charley Valher and Valher Media If you would like to get booked on more podcast shows, check out Valher Media’s Resources. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

A podcast can help you build credibility and authority around your brand. Thus, it is crucial to know how to generate an audience and have a deep connection with them. Social media platforms like Facebook can help you create feedback and promotional materials for your show. In this episode, our guest Angela Henderson gives crucial suggestions on building your podcast in a way that will benefit you and your audience. She also emphasizes how podcasting is a long-term venture which needs commitment and hard work. A host needs to be equipped with the right knowledge to prosper in the field of podcasting. Tune in to this episode to learn valuable information about podcasting and to use social media platforms to promote your podcast. About Our Guest: Angela Henderson is a business consultant and an online coach for women in businesses. Her company, through one-on-one consultation, builds the foundational elements necessary to grow a sustainable and profitable business. She also has a twelve-month group coaching program and is the head of Australia’s leading four-day and three-night businesswomen retreat. Essentials to Podcast Promotion and Attracting an AudienceWhy Podcasting? To establish a human connection is one of the reasons why she started podcasting. Podcasting is a long-term strategy to provide valuable information and strengthen relationships with ideal clients. The Role of Podcasting in Business It is a combination of nurturing prospective clients and deepening relationships with them. It is also a two-way approach. Angela nurtures possible clients while making connections with them. Her audience adds value to her life, and she also does her best to help them through hosting a podcast. Is Podcast an Effective Filter? One of podcasting’s central roles is to attract the right customers. Podcasting is not a quick fix to a business; it takes time to develop shows. Thus, it offers a long-term strategy for the company. The Facebook Community Angela redirects listeners to her Facebook community for further communication. In the Facebook group, there are three questions she asks the audience. First, their struggles, whether they own a company or not, and their willingness to listen to her podcast. After those questions, she asks for people’s emails. She uses Facebook to create email lists that are valuable for marketing purposes. She also used Facebook as a tool to generate feedback. Her Facebook group does not revolve around the podcast alone. Attracting an Audience The guests share the podcast, and the host sends newsletters every week. Social media platforms such as Instagram can also be used for promotion. Facebook is also an excellent arena to promote podcasts. LinkedIn and Pinterest are also becoming great platforms to showcase podcasts. It is essential to use many platforms to reach more people. Incite curiosity among your audience to entice them with your episodes. You can post snippets or teasers. Guests and Solo Episodes It is crucial to include yourself in the show since podcasting is a long-term venture. It is counterproductive to rely on guests. Integrate case studies to improve the show and exemplify the benefits of business coaching. Solo episodes require more preparation than those with guests. She writes the entire speech for the show to exude organisation toward the listeners. Generating Websites Make sure that your websites are optimized and formatted correctly before redirecting your listeners to the site. Webinars are crucial to your business; thus, invest properly in them. Resources: Russell Brunson’s Expert Secrets Connect with Angela through her website and Facebook. Listen to her podcast: Business and Life: Conversations with Angela Henderson. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Podcasting is one way to tell stories. Thus, it is essential to learn efficient and compelling storytelling so hosts and audiences can have more significant connections. It also allows podcasts to be entertaining and useful at the same time. In today’s episode, our guest Jo Johnson shares the importance of storytelling in podcasts and business. It is a great way to market products and services. She also shares a valuable framework that can help podcasters to tell their stories and those of their clients effectively. If you want to improve your skills in storytelling, this episode is for you. Sit tight and enjoy! About Our Guest: Jo Johnson, a content and storytelling specialist, is the owner of the Content Coach, which she started in 2009. Content Coach is a copywriting business that teaches people how to tell their stories effectively. Jo worked with business owners for many years, helping them to find their unique voice and create amazing big bodies of content (book, program, blogs, keynote speeches). Essentials on Storytelling with PodcastsThe Transition From Copywriting to Storytelling Jo worked for a digital marketing ad agency. She learned to tell stories about people to successfully sell their products and services. It is important to show prospective customers the value these businesses can bring. Jo has always been a writer. She majored in English literature during college. Importance of Storytelling in the Field of Marketing Storytelling is a crucial aspect in the field of marketing. Big brands such as Apple, Nike, and Coca-Cola always tell stories to sell their products. Humans are hardwired to receive and understand stories. Facts and figures are often difficult to understand, but humans quickly absorb stories because they incite emotions. Humans easily remember the different aspects of a story, such as characters, setting, and plot. Storytelling is a great way to engage with the audience and effectively present your products and services. Using Stories for Greater Connection The act of storytelling should permeate everything that you do in your podcast. Know the value you want to exude to your audience and be guided by it. Show the expertise and transformation you can offer to your audience by telling compelling stories. Established businesses have leverage in terms of storytelling because they have many cases they can use as examples. But, for starting owners, they can do pro bono projects where they can draw case studies. Diversity of Story Marketing There are client variations that have different sets of problems and challenges. Storytelling allows marketers to deal with these challenges in a non-conventional and creative way. Do not be afraid to divide your audience and to take a stand on specific issues. You cannot help everybody at the same time. Do not be a people pleaser when doing podcasts. Be genuine to build a real connection with your audience. Common Mistakes in Storytelling Do not talk about yourself all the time to the point of self-indulgence. Talk about your client’s stories instead. Stories should be valuable and not for entertainment purposes only. Storytelling Framework Know your target audience. Be aware of their challenges. Craft your content through brainstorming for topics. Make sure the subject is of importance. The topics you tackle must help the target audience. Share stories to emphasize your points. Prepare for critics and those who need more convincing to listen to your podcast. Storytelling Coach Abandon complicated suggestions. They will not help your podcast and business. Instead, focus on the necessary marketing strategies. Long-term coaching programs are usually unnecessary. Efficient coaches must know how to simplify terms in a short period. Using Stories Within Interviews You can start with the story of why you chose the particular guest. Be mindful when choosing guests; they should be interactive. They should be good at what they do and articulate when answering questions. It is your responsibility as an interviewer to incite exciting stories. For more freebies and valuable information about creating content, you can check the Content Coach website or join The Content Coach group. You can also connect with Jo through Facebook, Instagram, and LinkedIn. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

What does it take for a podcast to succeed? Charley Vallher offers 11 criteria based on his podcasting experience and the work his Valher Media team's done on other people's shows.

Podcasts are often used for advertising different products and services. Facebook, on the other hand, is an example of a platform where you can promote your podcast. You can also use newsletters and the show notes to advertise your podcast and your products or services. In this episode, our guest Molly Pittman shares her insights about the business of podcasting. She emphasized the importance of building goodwill and being genuine in podcasting. Tune in to learn more about the process of podcasting and the crucial steps to advertise your podcasts. About Our Guest: Molly Pittman is a digital marketing educator and has been an expert in Facebook advertisementsing for eight years. She also has programs with Ezra Firestone to help people become better media buyers. In 2015, she started a podcast entitled Perpetual Traffic. The podcast is about paid traffic such as Facebook, Google, and YouTube advertisements. Connecting Podcasts and AdsBenefits of Having a Podcast Podcasting builds a relationship with the audience in the most reliable way since a podcast is very intimate. It is easier to listen to a podcast than to read blogs; thus, more people choose podcasts over blogs. Promoting the Podcast At first, they did not incorporate their knowledge about paid advertisements into their podcast. Their podcast has leverage since their publisher is Digital Marketer. They also have a big audience right from the start. Molly chose specific episodes that appeal to a particular community when advertising the podcast. For example, she decided to use a few sections of Facebook advertisements for local businesses because many local businesses struggle with ads on that platform. You need to target the promotion of your podcast to those who might be interested. It is not necessary to broadly promote your podcast. Be tactical in terms of advertisement. Advertisements in Podcasts Send the traffic to the show notes page. In terms of Facebook ads, it is advisable to put images and videos on the ad. There is no better between the two; thus, it is recommended to use both of them. There are many options to advertise but choose smartly. Helpful Tips on Paid Ads and Podcasting The longer you have your show, the bigger the audience you build. Employ contests or giveaways of different products and services. Give away products that will interest your target audience. Compel the participants to share the podcast on other social media platforms. They can also send emails to their friends. Strategies That Did Not Work They tried putting ads on other podcasts. These kinds of ads are difficult to track. Choose which podcasts your target audience listens to. Spotify, however, is successful in monetizing its platform through advertisements. Deciding What Content to Release Listen to your personality and tailor it to the nature of the show. Take into consideration new data and case studies from clients. The recordings are weekly. It is also vital to do batch records for emergency purposes. These episodes must not contain specifically-dated information. They are using an Excel application to document their ideas. They have a list of ideas, but if an interesting topic came up, they would talk about such an issue. There is no difference between structured episodes and spontaneous episodes. But in terms of downloads, the audience loves useful and broad information. It is preferable to craft curiosity and practicality-based titles. Email Listings and Remarketing Do not think that the sole purpose of the podcast is to sell. Be genuine, and people will always listen to you. Include a call to action in your show notes. Offer useful resources in exchange for their email address. It still depends on the type of business you own. Tailor your podcast in a way that is relevant to your business. You can use the email list for newsletters. You can send emails to your subscribers whenever a new episode is posted. Another strategy is to take the audience to a website to retarget them. If you want to know more about improving ad traffic, check out Molly’s guide. You can also connect with Molly through Facebook and Instagram. Learn more about Charley Valher and Valher Media. Get your free Ultimate Podcast Intro Framework from the Free Resources page. Visit Charley’s The Parenting Co website.See omnystudio.com/listener for privacy information.

Taking part in business and marketing events can be a step out of the comfort zone for some people. However, most of the time, the leap of faith can have a huge ROI for you and your business. In this episode, we'll be looking into the power of investing in business events with the help of Charley Valher from Valher Media.Charley Valher was the very first guest on the show and is an avid supporter of business events. Together, we'll discuss how events can help in networking, getting valuable advice, and professional coaching. He'll be sharing experiences on how these events can change your outlook as a business owner and as a person.Here's what you'll learn from the episode Getting the opportunity to form relationships with associates that you meetWorth of investing money in business and marketing eventsHaving a platform to expand your network, nurture relationships, gather clients and garner more knowledgeThe sense of connection and support that a business community can giveGetting more value and a return on investment when you go to eventsGaining access to a space to talk about business success, risks, and downsides to people who understandThe humbling experience of learning from other people's strength areaThe afterburner effect and how you can bounce back from a slumpAcknowledging the initial difficulty of incorporating events into your routineDiscussing the frequency of filmmakers in attending eventsBeing committed vs. being interestedEssential points on how to get the most out of business eventsAllowing yourself to grow by minimizing biases and taking in new perspectives  ResourcesVideo Business Accelerator Connect with CharleyWebsiteValher MediaYoutubeLinkedInTwitterSupport the show (https://www.denlennie.com/free-training)