POPULARITY
This is the #1 listened-to episode from the Purpose and Profit podcast. We're doing a rerun, so if you're new to the podcast, you don't miss this great conversation. Professor Mark Kramer is a senior fellow at Harvard's Kennedy School of Government and a former senior lecturer at Harvard Business School and visiting lecturer at the Haas School of Business at University of California, Berkeley. He is also a co-founder and advisor with both FSG and the Shared Value Initiative. Mark has worked with leading companies around the world to find sources of competitive advantage by incorporating shared value into their business. Shared Value is defined as “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.” He is also a member of the Creating Shared Value Advisory Board at Nestle. Alongside Harvard Professor Michael Porter, Mark has helped to introduce new concepts such as catalytic philanthropy, collective impact, impact investing, and shared value. His course “Purpose & Profit” teaches creating shared value to both MBA's and executives alike. In this episode, we discuss: How Paypal is impacting thousands of small business owners How an insurance company expanded the average lifespan of their customers by 10 years Why government and NGOs won't be able to solve the world's biggest problems Key Takeaways: How you do business is a choice. Instead of setting a bar of “do no harm” we can choose to act in a way that will leave the world better off because we existed. We can aim to delight future generations by the choices we make today. The examples Mark shared were so powerful at illustrating how, when a purpose is embedded into the heart of the business, it impacts innovation, identifying new revenue streams, and ultimately impact consumers in a positive way. When looking for businesses that are purpose-led and focused on shared value, Prof Mark Kramer instructs his students at Harvard Business School to look for companies that don't have a separate Corporate Social Responsibility or Sustainability department. If these activities are separate, they are rarely business integrated. What a great point, and a great reminder to business leaders. If you want your company to stand for something, and lead in that thing—whether it's being the most sustainable company in your industry, or like PayPal, democratizing access to financial tools—everyone in the company should be working to make it happen, not just one department. References: FSG resources on shared value Shared Value Initiative page, “What Is Shared Value?” “Creating Shared Value”, Harvard Business Review, 2011 PayPal Working Capital Unilever's page for the Dove Campaign for Real Beauty and related pledges Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
Jess Weiner, the Cultural Expert and Founder and CEO of Talk to Jess, joins the show to share her journey from playwright to advising the world's leading brands on the issues facing women and girls today. Hear the story behind the Dove Campaign for Real Beauty and the rebrand of Barbie, how to establish yourself as an expert, how to get your first big client, how to decide if a risk is worth taking as a brand, and what happened when Jess missed that ferry in Crete. Connect with Jess on LinkedIn, on Instagram @ImJessWeiner, and at JessWeiner.com
In our fast-paced society, people rely on symbols to guide their decisions. This makes propaganda a powerful force, as it streamlines information processing. Brands capitalize on our need for these cognitive shortcuts by virtue signaling to project shared values, causing consumerism to shift from an act of self-expression to one of tribalism. We discuss cognitive dissonance and societal polarization resulting from the culture war, featuring brands like Disney, Tesla, Budweiser, Dove, Nike, and more. Connect, get merch, and go deeper down the rabbit hole at thisispropaganda.show. Website: thisispropaganda.show Email: propaganda@brink.com Instagram: instagram.com/thisispropagandashow YouTube: youtube.com/@thisispropagandashow Slack: bit.ly/propaganda-slack Reddit: reddit.com/r/thisispropaganda Cohosts: Josh Belhumeur and Malcolm Critcher Producers: Jaclyn Hubersberger and Reed Chandler Story Editor: Matt Decker Additional Audio Engineering: Paul Injeti Original music: Josh Belhumeur Bernays, Edward L. 2004. Propaganda. Ig Publishing. “#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era.” 2019. Sprout Social. https://sproutsocial.com/insights/data/brands-creating-change/ Brooks, Khristopher J. 2023. “Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney.” CBS News. https://www.cbsnews.com/news/florida-ron-desantis-bud-light-dylan-mulvaney-anheuser-busch/ “Corporate Social Responsibility: A Brief History.” Association of Corporate Citizenship Professionals. https://accp.org/resources/csr-resources/accp-insights-blog/corporate-social-responsibility-brief-history/ Disney Parks. 2022. “Write The Next Chapter Of Your Life With Disney | Storyliving by Disney.” YouTube. https://www.youtube.com/watch?v=NsvA8ZkdL4Q Dockterman, Eliana. 2016. “Budweiser Just Renamed Its Beer 'America.'” Time. https://time.com/4324384/budweiser-america-rename-beer/ “The Dove Self-Esteem Project.” Dove. https://www.dove.com/us/en/dove-self-esteem-project.html Ellul, Jacques. 1965. Propaganda: The Formation of Men's Attitudes. Vintage Books. https://ratical.org/ratville/AoS/Propaganda-JE-Vintage1973.pdf Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D'Agostino. 2004. “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” Findings of the Global Study on Women, Beauty, and Well-Being.” Club of Amsterdam. https://www.clubofamsterdam.com/contentarticles/52%20Beauty/dove_white_paper_final.pdf Farhi, Paul. 1991. “THE ORIGINAL SPIN DOCTOR.” The Washington Post. https://www.washingtonpost.com/archive/lifestyle/1991/11/23/the-original-spin-doctor/109f782a-5964-4d99-94f7-b4b666bc1f74/ “15 years of Axe Effect: the world's most sexist advertising campaign.” 2011. This is not ADVERTISING. https://thisisnotadvertising.wordpress.com/2011/11/07/15-years-of-axe-effect-the-worlds-most-sexist-advertising-campaign/ Giardina, Henry. 2023. “Bud Light Has Always Been Super Queer, Actually.” INTO more. https://www.intomore.com/culture/bud-light-has-always-been-super-queer-actually/ Klee, Miles. 2023. “‘Woke' Companies Don't Go Broke, and the Profits Prove It.” Rolling Stone. https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/ Luttrell, Andy. 2016. “Cognitive Dissonance Theory: A Crash Course.” YouTube. https://www.youtube.com/watch?v=9Y17YaZRRvY “Making a Difference in Racial Equity.” 2020. Walmart.https://corporate.walmart.com/news/2020/06/05/making-a-difference-in-racial-equity Morel, Lindsey. 2009. “The Effectiveness of the Dove Campaign for Real Beauty in Terms of Society and the Brand.” SURFACE at Syracuse University. https://surface.syr.edu/cgi/viewcontent.cgi?article=1479&context=honors_capstone Olson, Alexandra, Kate Brumback, and Matt Ott. 2020. “'A slap in the face:' Goya faces boycott over Trump praise.” AP News. https://apnews.com/article/02dc77e29f848bebbc4e1434df056864 Perjurer, Kevin. 2022. “Disney Channel's Theme: A History Mystery.” YouTube: Defunctland. https://www.youtube.com/watch?v=b_rjBWmc1iQ “21st Century Ad Campaigns: See all Top 15 Winners and eBook.” 2015. Ad Age. https://adage.com/article/news/advertising-age-s-21st-century-ads-top-15-ad-campaigns/296525 Wamsley, Laurel. 2023. “In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash.” NPR. https://www.npr.org/2023/06/30/1185356673/trans-influencer-dylan-mulvaney-bud-light-backlash Youn, Soo. 2018. “Nike sales booming after Colin Kaepernick ad, invalidating critics.” ABC News. https://abcnews.go.com/Business/nike-sales-booming-kaepernick-ad-invalidating-critics/story?id=59957137
Elaine and Louise chat summer holidays, update on short film In the Room. Vote For ELAINE for Equity Women's and Scottish Committee and Ed Fringe podcast and blog series. Oh, and there is talk of embracing the rage. OUR WEBSITE - www.persistentandnasty.co.uk for Newsletter and Edfringe form go to Get Involved tab. VOTE FOR ELAINE - https://www.equity.org.uk/about-us/how-were-run/equity-elections/committee-elections-2023 DOVE CAMPAIGN - https://www.dove.com/uk/stories/campaigns/kids-online-safety.html IN THE ROOM Twitter – @BarItaliaFilms Instagram - @baritaliafilms Persistent Pal & Nasty Hero - Pals and Hero Membership Support In The Room - https://www.crowdfunder.co.uk/p/in-the-room Email – persistentandnasty@gmail.com Instagram - @persistentandnasty Twitter - @PersistentNasty Coffee Morning Eventbrite - Coffee Morning Tickets LINKTREE - LINKTR.EE Resources Samaritans - Rape Crisis Scotland - Rape Crisis UK ArtsMinds - BAPAM Freelancers Make Theatre Work Stonewall UK - Trevor Project - Mermaids UK Switchboard LGBT+ - GATE PLANNED PARENTHOOD DONATE - DONATE ABORTION SUPPORT NETWORK UK - ASN.COM- DONATE WeAudition offer: For 25% off your monthly subscription quote: NASTY25 Backstage Offers: Get a free 12 months Actor Subscription: https://join.backstage.com/persistentnasty-uk-12m-free/
Do you ever wonder how sometimes incompetent leaders are successful anyway? Do you know what your reason for getting up and going to work every day? Are you thinking about jumping ship and trying entrepreneurship? Then this episode is for you!Our conversation with CEO Eleanor Beaton, founder of Safi Media, an education and coaching company for women entrepreneurs. Safi Media is committed to advancing global gender equity through women's entrepreneurship and is on a mission to double the number of women entrepreneurs who scale past $1M by 2030.As the host of the Anchored Intelligence podcast, with over 1.6 million downloads to date, Eleanor has reached millions of women around the world, helping them to unlock their leadership and entrepreneurial potential.She has been featured in Forbes, Fast Company, The Huffington Post, The Globe & Mail, The Atlantic, CBC, Chatelaine and more. Eleanor has spoken on women's leadership, entrepreneurship and gender equity at conferences throughout North America, Latin America and Europe.She has helped globally recognized business leaders & influencers such as Annette Verschuren, Arlene Dickinson, Margaret Trudeau and Dove Campaign for Real Beauty creators Janet Kestin and Nancy Vonk reach millions of people by packaging their expertise into best selling books.Eleanor has been recognized by the Corporate Excellence Awards as Canada's Leadership Coach of the Year. She is the winner of the Judge Elliot Award for Distinguished Alumni from the University of Kings College; the Nova Scotia Export Achievement Award; and the BBPA Harry Jerome Professional Excellence Award.If you enjoy this show, you need to sign-up for the Show Up Newsletter, delivered weekly to your inbox. It is a favorite of our listeners and published by the Moementum team every week offering tools, tips, and inspiration for navigating that quagmire or curiosity and delight we call the workplace.Today on Let's Make Work HumanWhat is happening with women entrepreneurship right now;How to have rigor with deciding what we do for work or what business we start;Why we all need to resist being “victims to toxicity;”How to debunk “the burden of significance;”Why being a superstar athlete alone will not make you a great leader, despite the mythology that it will;Why asking for help is a skill we all need to learn;And so much more!Resources Mentioned in this Show:To receive weekly gold in your inbox, sign up for the I newsletter here https://newsletter.leadwithmoe.com/To get yourself or your people leaders critical skills for the future, learn more and apply to the Leading People Program™ here: https://leadingpeopleprogram.com/To connect with Moe or Mei email info@moecarrick.comIG @eleanorbeatonhttps://safimedia.co/To listen to Eleanor's Anchored Intelligence Podcast https://safimedia.co/podcast/To access the Surgeon General's Report on Workplace Well-Being and Mental Health https://www.hhs.gov/surgeongeneral/priorities/workplace-well-being/index.html
Interested in a marketing career focused on consumer packaged goods? Chief Outsider's Fractional CMO Philippe Harousseau says it offers the opportunity to work in an exciting, ever-changing environment that allows you to discover new ways of interacting with an audience on a global scale. In this first episode of Season 6, he reflects on his career working on some of the biggest brands in the world, including Dove, Shiseido, GoGo squeeZ and YuMove, and emphasizes the need to recognize that a brand's purpose and core insight are universal — but the way you express it must be adapted locally. Tune in to hear his advice on the critical role of disruptive innovation, brand purpose, unconventional marketing approaches, and global engagement for today's marketers. About Our Guest Philippe Harousseau, fractional CMO at Chief Outsiders, is a pioneering marketing executive and purpose-driven leader who delivers share gains and profitable growth with both large and fast-growing businesses. He has worked at leading and progressive organizations, like Unilever, Shiseido, GoGo squeeZ and YuMove while delivering results through unconventional marketing approaches, disruptive innovation, brand expansion, and brand purpose, including the Dove Campaign for Real Beauty. A global citizen with dual French and American citizenship, Philippe has held multiple regional and global roles while working and living in Paris, Istanbul, London, New York and now Atlanta. Philippe speaks French and English. About the Global Careers Podcast Series This podcast presents inspiring stories from seasoned professionals who have embraced a global role and reaped the benefits. We offer practical advice and insider tips across a broad swath of industries and fields around the world about what it is like to work globally. If you love adventure and thrive on taking risks and operating outside your comfort zone, join us as we explore the ins and outs of pursuing an international career! About GW-CIBER The George Washington University Center for International Business Education and Research (GW-CIBER) promotes the nation's capacity for international understanding and economic enterprise related to the theme of Institutions, Resilient Globalization and Sustainable Competitiveness.
This week, Kate answers three questions and made it into one episode after having an epiphany about 3-in-1 products and their correlation to the patriarchy, consumerism, and religion in line at a Walgreens (where she has all her best thoughts). This turducken of an episode snorkels the irony of the Dove Campaign for Real Beauty being executed alongside Axe Body Spray's incredibly sexist mid-aughts advertising and details some thoughts on her own struggles with body image over the past year that she was surprised came back up to the surface (TW: diets, EDs). Then, she does a mini deep dive of the D.A.R.E. program, including “Cartoon All-Stars,” the Real Housewives Ultimate Girls Trip of cartoons and cereal box characters who didn't want you to smoke dope, discusses the program's efficacy, then answers a listener's astute question about the role of “Just Say No” culture contributing to the boundary setting many of our elders find undesirable. Kate also discusses some nuances that may exist between Boomers and Millennials as it relates to employment, the pendulum swinging from purpose-driven employment back to not needing to find identity in employment, and how it should be okay to meet (not *exceed* your employer's expectations). Then, she goes through a lot of different topics upon being prompted about musical/lyrical pet peeves, from the Pitbull Kodak/Kodak paradigm to her FYP that's fully comprised of Gaylor Swift theories, to a controversial “Hey Soul Sister” roast that may just leave a stain on the front lobe of your left side brain. Enjoy!SUPPORT OUR SPONSORSRight now, Hungryroot is offering Be There In Five listeners 30% off your first delivery and freeveggies for life. Just go to Hungryroot.com/BETHEREINFIVE, to get 30% off your first delivery and get your free veggies. That's Hungryroot.com/BETHEREINFIVE. Get glasses as ever-changing as you are, with Pair. Go to paireyewear.com/BETHEREINFIVE for 15% off your first purchase.For 20% off your Kindbody at-home fertility test, go to shop.kindbody.com and use code BETHEREINFIVE at checkout. https://bit.ly/btifkindbodyTake your FREE in-depth hair consultation and get 15% off your first order today! Go to Prose.com/bethereinfive.
What is beauty and is it truly in the eye of the beholder? In this solo episode Ashleigh investigates the consumerism of beauty in late stage capitalism and why “inclusive beauty” is a myth. Inspired by content creator and academic @ayandastood. Ashleigh explores whether we can truly attain beauty and debates whether this is the inherent flaw to the whole concept.If you enjoyed this episode (or any of our episodes!), please leave us a written review! We would love to hear your thoughts and see how these episodes are resonating with you:https://podcasts.apple.com/us/podcast/cocoanut-grove/id1597656025Mentions:@ayandastood@malathebrandResources:Shae, T (1997) The politics of beauty in late capitalism. University of Alberta.Chen, M. The Racializing of Beauty: The Rise of Western Beauty Norms and Self-Esteem Among Asian Women. No 12 (2021): Antiracism and Justice; Northeastern University· Apr 21, 2021Indermill, K. (2015) The Dove® Campaign for Real Beauty: What's Next for Inclusivity? CPSU, San Luis Obispo, CABaek, E. et.al. (2022) Understanding East Asian consumers' responses to inclusive beauty products in advertising. Taylor & Francis OnlineChilds, K. (2022) “The Shade of It All”: How Black Women Use Instagram and YouTube to Contest Colorism in the Beauty Industry. Sage Journals.https://www.npr.org/sections/codeswitch/2019/02/06/685506578/is-beauty-in-the-eyes-of-the-colonizerFOLLOW US!TCGPAshleighKatieIf you enjoyed this Podcast, please share, rate, and review! As a small podcast, we rely on the support of our listeners to help us grow and welcome cool and interesting guests. For questions, comments, or inquiries please reach out to cocoanutgrovepod@gmail.com. Hosted on Acast. See acast.com/privacy for more information.
Failure is not something I naturally associate with Janet Kestin and Nancy Vonk but when two advertising powerhouses approach you with a topic, who am I to argue? If you don't know Nancy and Janet, let me school you. Ever heard of the Dove Campaign for Real Beauty? For 13 years, Jancy were at the creative helm of Ogilvy Canada and led the agency through some of its most glorious days - not just on Dove but many, many other famous campaigns. Diamond Shreddies, ring a bell? Since then, Janet and Nancy have been named Ad Age's 100 Most Influential Women in Advertising and most recently were inducted into the One Show Hall of Fame. So yeah, back to failure. Not something I'd ever associate with these two. But after talking to them for an hour, I realized that part of what has made them so successful is their downright acceptance of falling flat on your face, picking yourself back up again, and coming back even stronger. Enjoy listening to this episode because I sure enjoyed recording it!
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world's largest brands took a stand and did something great for the world while increasing brand awareness and revenue. For more information, please visit www.willitstickpodcast.com.
In 1978, Susie Orbach wrote the groundbreaking book: Fat is a Feminist Issue (FIFI) to decontrust the role of dieting as oppressive to women. She has remained an author, psychoanalyst, advocate for women and women's bodies. In this episode, we discuss: Dieting is taking your agency back The beauty of hunger in all forms The mother's body anxiety & feeding her baby as an origin of dysfunction The body, weight, and attention Why is the body so important as identity? Admiration versus connection Is there hope for the future? The Dove Campaign and body representation Join the LAD Membership Connect with the show! Instagram – https://www.instagram.com/lifeafterdietspodcast/ Email – lifeafterdietspodcast@gmail.com Website – www.lifeafterdietspodcast.com Connect with Sarah Dosanjh Website – www.thebingeeatingtherapist.com YouTube – https://www.youtube.com/c/TheBingeEatingTherapist Sarah's book I Can't Stop Eating is available on Amazon Connect with Stefanie Michele Website – www.iamstefaniemichele.com Work With Stef - www.iamstefaniemichele.com/application MENTIONED LINKS: http://www.any-body.org https://www.dove.com/uk/dove-self-esteem-project.html https://www.gov.uk/government/publications/two-for-the-price-of-one
Two Eyed Seeing: Bridging the Indigenous and Western Understanding of Health, Healing & Life Podcast
In this episode, I am talking about all things to do with body image and body acceptance. This includes talking about the co-author project I've been involved with over the past year and is now officially published. [1:00] Talking about body acceptance and Body Bliss [3:59] Who is affected by Body Image Issues and Why It's Important [6:58] Body Image issues within the LGBTQ2SIA+ community [9:31] The Dove Campaign for Body Positivity [11:55] Fat Shaming and the Ideal of Beauty [13:32] What the research has to say about weight and health [16:42] Impact of being underweight on your health [17:54] The Body Bliss Book Project [19:20] The BIC or Bikini Industrial Complex from Burnout [27:58] My Body Bliss Chapter: This Is Not Your Armor [32:48] Celebrating who we are and thinking of things differently The History of the Body Mass Index Test (BMI) [TES Episode 6] Connect with Me: WEBSITE: http://www.sarahconnorsnd.com/ FACEBOOK: https://www.facebook.com/sarahconnorsnd.doula/
Professor Mark Kramer is a senior lecturer at Harvard Business School, and a co-founder and advisor with both FSG and the Shared Value Initiative. Mark has worked with leading companies around the world to find sources of competitive advantage by incorporating shared value into their business. Shared Value is defined as “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates.” Alongside his colleague Professor Michael Porter, Mark has helped to introduce new concepts such as catalytic philanthropy, collective impact, impact investing, and shared value. His course “Purpose & Profit” teaches creating shared value to both MBA's and executives alike. Mark Kramer would love to hear from you! If you have examples of companies that are successfully driven by the principles of creating shared value, send him an email. In this episode we discuss: How Paypal is impacting thousands of small business owners How an insurance company expanded the average lifespan of their customers by 10 years Why government and NGOs won't be able to solve the world's biggest problems Key Takeaways: How you do business is a choice. Instead of setting a bar of “do no harm” we can choose to act in a way that will leave the world better off because we existed. We can aim to delight future generations by the choices we make today. The examples Mark shared were so powerful at illustrating how, when a purpose is embedded into the heart of the business, it impacts innovation, identifying new revenue streams, and ultimately impact consumers in a positive way. When looking for businesses that are purpose-led and focused on shared value, Prof Mark Kramer instructs his students at Harvard Business School to look for companies that don't have a separate Corporate Social Responsibility or Sustainability department. If these activities are separate, they are rarely business integrated. What a great point, and a great reminder to business leaders. If you want your company to stand for something, and lead in that thing—whether it's being the most sustainable company in your industry, or like PayPal, democratizing access to financial tools—everyone in the company should be working to make it happen, not just one department. References: FSG resources on shared value Shared Value Initiative page, “What Is Shared Value?” “Creating Shared Value”, Harvard Business Review, 2011 PayPal Working Capital Unilever's page for the Dove Campaign for Real Beauty and related pledges Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
John Replogle is a leader in the mission-driven brand movement, with extensive experience leading fast growth, high-performing businesses including Seventh Generation and Burt's Bees. John believes that business is one of the most powerful forces on earth and that power must be harnessed for the greater good. John previously served as GM of Unilever's Skin Care business and President of the Guinness Bass Import Company, and recently co-founded One Better Ventures. John holds degrees from Harvard Business School and Dartmouth College. He serves on the Boards of Dartmouth, Zarbees, Leesa, Cree, Beautycounter and BEST NC. His focus is on growth strategies, organizational and cultural design, mission, values, and CEO coaching. Connect with John on LinkedIn. In this episode we discuss: What 80% of the global population has in common with the top 200 companies The impact of being purpose-led on culture, employee retention, and recruitment The invaluable treasure that dumpster diving unlocked for Burts Bee's The shocking statistic that lead to the creation of the Dove Campaign for Real Beauty The surprising secret companies can use to drastically reduce burnout Key Takeaways: What would it feel like to spend your days in an organization whose values aligned with what you hold most dear—social justice, equity, environmental conservation, child welfare—just to name a few examples? What would the world look like if businesses were built off love, and fully considered the long-term impact of their actions across society and the environment? There is nothing that says things have to stay the way they've been. All progress happens through change. I believe creating businesses built off love, that consider the greater good, is a world worth building with this one precious life each of us has. As John suggested, take the time to consider what your personal purpose is. Write it down. Build on it. Revise it. Reference it. Use it to guide your own decisions in business and in life. I did this a while back, and I keep it on the wall in my office. Your purpose should be personal, it should stir you up inside. Chances are, it won't mean something to others. But that's ok, it's your purpose. For example, mine is “an oracle of possibility, enticing people out of their hiding place by coming out of mine.” If you're honestly committed to diversifying your company's board—and you should be considering the board demographics in America and globally—then look up Take You Seat. They might be able to help you get there faster than you thought possible. References: Unilever's page for the Dove Campaign for Real Beauty and related pledges Burt's Bees “Dumpster Day” on Youtube Generation Investment Management is one example of a “patient capital” firm John Replogle's interview with Authority Magazine Take Your Seat McKinsey's research into the impact of board diversity on better results One Better Ventures Leesa Connect & Share: If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading them! If this episode resonated with you, I ask you to send it to a friend. Help bring even more visibility to these leaders that are using business as a force for good! Subscribe to the Purpose and Profit newsletter to make sure you don't miss future episodes. This podcast is for you, the listener. I'd love to hear what resonated with you, or if you have a suggestion on who would be a great guest for this show. Please send me a note at info@KathyVarol.com.
This is part two of our two part episode on addressing climate change. In part one we talked about the important role policy plays in addressing climate change, and in this episode, for part 2, we will be talking about business's ability to create positive change, and why the private sector needs to play a role in addressing climate change. To talk about the role businesses can and should play in curbing climate change, we are so excited to speak with John Replogle. As a founding partner One Better Ventures, a social impact firm that advises and invests in mission driven consumer goods companies, John Replogle is a leader in the conscious consumer and mission-driven brand movement. He has extensive experience as former CEO of Seventh Generation and Burt's Bees. Seventh Generation helped to launch the B Corp movement and has been awarded the “Best for the World” distinction from B Labs. He also served as the president of Guinness, and the General Manager of Unilever Skincare, where he launched the Dove Campaign for Real Beauty. He has served on the boards of BeautyCounter, Take Your Seat, Dartmouth College, and many other organizations of business. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
This week is all about the #adcampaign, with Sesh sharing her marketing expertise and both of us highlighting examples of our favorite campaigns. Take a drink every time the words campaign, cohesion, and milk (listen and you’ll get it!) come up - and listen along as we discuss all things marketing this week! Referenced in this episode's penny thoughts: Omsom Authenticity Instagram post: https://www.instagram.com/p/CMSl-DnBAc4/ - scroll through post for additional links and insights! Campaigns mentioned in the episode: Share a coke campaign: https://www.coca-colacompany.com/au/faqs/what-was-the-share-a-coke-campaign #AerieREAL campaign: https://www.ae.com/aerie-real-life/ Dove real beauty campaign: https://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty Amul ads: https://www.amul.com/m/amul-hits Music Credit: Paradise by Ikson
Why does practicing self-love matter? We talk through how the struggle to accept ourselves and our bodies took root and the actions we can take toward self-compassion. Links in this episode: * Back to Work: Episode 314: Which Fellini You Want to Be (http://5by5.tv/b2w/314) * Elle: Four Middle Eastern and Muslim Actresses On The Roles They Don’t Get and The Ones They Won’t Take (https://www.elle.com/culture/movies-tv/a23088487/middle-eastern-muslim-actress-roundtable) * Positive Psychology Program: What is Self-Acceptance? 25 Exercises + Definition and Quotes (https://positivepsychologyprogram.com/self-acceptance/) * Knix: Every Body Has A Stor (http://www.stories-knixwear.com/)y * Dove: Campaign for Real Beauty (https://www.youtube.com/watch?v=wpM499XhMJQ) * ThirdLove: To Each, Her Own (http://toeachherown.thirdlove.com/) * Always: #LikeAGirl (https://always.com/en-us/about-us/likeagirl-how-it-all-started) * Momsplaining with Kristen Bell (https://www.ellentube.com/studios/momsplaining/momsplaining-with-kristen-bell-mom-20-summit.html) * Two Minute Mornings: A Journal to Win Your Day Every Day Diary by Neil Pasricha (https://amzn.to/2pTWqek)
Dr. Susie Orbach is a psychotherapist, psychoanalyst, writer and social critic. She is the co-founder of the Women’s Therapy Centre of London and the Women’s Therapy Centre Institute in New York. She was co-originator of the Dove Campaign for Real Beauty. Also can we just take a second for the fact that today’s guest was once-counselor to Princess Diana, for treatment of her eating disorder. Yes THE Princess Diana. The New York Times has said, “aside from Sigmund Freud, [Dr. Susie Orbach is] probably the most famous psychotherapist to have ever set up couch in Britain.” DR. SUSIE ORBACH’S BOOKS: Fat Is a Feminist Issue Bodies What Do Women Want?: Exploding the Myth of Dependency On Eating Hunger Strike The Impossibility of Sex Towards Emotional Literacy What’s Really Going on Here? IN THIS EPISODE WE DISCUSS: Kavanaugh VS. Dr. Christine Blasey Ford & the push against patriarchy The limitations women face in the culture and how it’s manifested into our bodies The socially acceptable roles for women (care taker, mother), breed guilt for focusing on the self (lose touch with own needs). How we become disconnected from our own appetites, desires, and wants The critical period for “body acquisition” Masculine […] The post LPP #81 Pushing Against Patriarchy, Feminine Roles, & Re-Acquisition of Our Body with Dr. Susie Orbach appeared first on Liveng Proof.
Dr. Susie Orbach is a psychotherapist, psychoanalyst, writer and social critic. She is the co-founder of the Women’s Therapy Centre of London and the Women’s Therapy Centre Institute in New York. She was co-originator of the Dove Campaign for Real Beauty. Also can we just take a second for the fact that today’s guest was once-counselor to Princess Diana, for treatment of her eating disorder. Yes THE Princess Diana. The New York Times has said, “aside from Sigmund Freud, [Dr. Susie Orbach is] probably the most famous psychotherapist to have ever set up couch in Britain.” DR. SUSIE ORBACH’S BOOKS: Fat Is a Feminist Issue Bodies What Do Women Want?: Exploding the Myth of Dependency On Eating Hunger Strike The Impossibility of Sex Towards Emotional Literacy What’s Really Going on Here? IN THIS EPISODE WE DISCUSS: Kavanaugh VS. Dr. Christine Blasey Ford & the push against patriarchy The limitations women face in the culture and how it’s manifested into our bodies The socially acceptable roles for women (care taker, mother), breed guilt for focusing on the self (lose touch with own needs). How we become disconnected from our own appetites, desires, and wants The critical period for “body acquisition” Masculine […] The post LPP #81 Pushing Against Patriarchy, Feminine Roles, & Re-Acquisition of Our Body with Dr. Susie Orbach appeared first on Liveng Proof.
Episode two features an interview with former Editor and Publisher of Marketing Magazine, Peter Roper. The Spin Cycle team also discuss the latest news from the world of marketing including McGuigan Wines' new campaign, the boo boo from Dove and how you can't use 'love' as an ingredient in your granola. Find Peter Roper on LinkedIn here: https://www.linkedin.com/in/petertroper/ Please remember to give us a rating and review on iTunes! Our Instagram page is here: http://www.instagram.com/flypaperplanes.co/ Contact the team at http://www.flypaperplanes.co or Simon here: http://www.linkedin.com/in/iamsimondell/ or here: http://twitter.com/IAmSimonDell If you think you have a great story for the podcast, contact our producer Sarah here: sarah@simondell.com (mailto:mailto:sarah@simondell.com) And find out more about our sound engineer Gilberto here: http://www.thepodcastboss.com
Edlynne Laryea is the Global Lead for Social Media at Johnson & Johnson and she has a story that is rich in social media history. Working on the Dove Campaign for Real Beauty is just one example of the way that she’s impacted change on the brand side and the agency side. Listen to her incredible story now! You are going to love her and her analogies!
On today's episode we talk about xhsot, Brian Deegan, Derral Eves, Madame Tussauds YouTube Wax Figures, Periscope legalities, Facebook Freebooting, Xshot, Dove Campaign, Apple selfie sticks, Kentucky Derby, and Gleam Futures. All the tech, social media and blog headlines that Bloggers love, need and use everyday.
Janet Rouss has built brands for over 25 years as a Creative Director in some of Toronto’s top advertising agencies. She launched the Dove Campaign for Real Beauty, and other award-winning programs for Coca-Cola, Mattel, Nestlé, Heineken and many more. [Learn more. . . ]She now brings this expertise to entrepreneurs who want to make it big in business. Her down-to-earth approach helps to increase their value proposition so they can attract more of their ideal clients.She’s a strategic thinker, designer and writer, and the author of the book: GET REAL Branding – Manifesting your money mojo in business. full profile for Janet Rouss
Janet Rouss has built brands for over 25 years as a Creative Director in some of Toronto’s top advertising agencies. She launched the Dove Campaign for Real Beauty, and other award-winning programs for Coca-Cola, Mattel, Nestlé, Heineken and many more. [Learn more. . . ]She now brings this expertise to entrepreneurs who want to make it big in business. Her down-to-earth approach helps to increase their value proposition so they can attract more of their ideal clients.She’s a strategic thinker, designer and writer, and the author of the book: GET REAL Branding – Manifesting your money mojo in business. full profile for Janet Rouss
Please join us for a special one hour live show with Rebecca Crosen. Rebecca Crosen, a Virginia native, is a graduate of the Washington Business School with multiple certifications as a legal assistant. However, these days, Rebecca enjoys being a stay-at-home mother and wife while concentrating on her advocacy efforts and being Mrs. Virginia International 2011. Rebecca has maintained an avid involvement in community service and continues to contribute her volunteer efforts with the Dove Campaign for Real Beauty and her personal foundation, "It's Hip 2 Give". As a Certified Facilitator for the Real Beauty movement, Rebecca has had the opportunity to address thousands of young women, their parents, and those in their community on the importance of positive body image and self-confidence. Having struggled for most of her own life with these issues, Rebecca brings a bright perspective to a sometimes difficult topic. While the Real Beauty Campaign is always close to her heart, Rebecca's time and passion are spent on her foundation, "It's Hip 2 Give" for Blood Donation Advocacy. Suffering from two, sometimes severely debilitating, yet treatable, forms of Anemia, Rebecca has received multiple blood transfusions in the last 6 years and will require them for the rest of her life. Educating the public on the importance of blood donation, while connecting donors to the lives that they save, is Rebecca's primary focus. When Rebecca isn't volunteering or working with the public, you can find her at a NASCAR track or pageant near you. Interior design, family game nights, and cupcake creating are all some of her hobbies along with vacationing at the family beach house.
Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
Stacie Bright, senior communications marketing manager of Unilever and Larry Koffler, senior vice president, consumer brands for Edelman discuss their 2006 Silver Anvil Award entry on their Dove Campaign for Real Beauty.