Podcasts about google pay per click

In this episode of the Perpetual Traffic Podcast, Ralph and Kasim share a case study from the personal injury law space, focusing on the last four months of 2022. They explain how building your own name and maintaining a high quality score can lead to lower costs than competitors. They also highlight the potential payoffs that individuals may not be aware of after being involved in a car accident. The case study also delves into website optimization, specifically mentioning the visually complex design with multiple font sizes and how this resulted in a 6x return on investment for the client. Ralph also shares his experience testing titles on Google Pay Per Click and offers advice for those advertising for dentistry services. Lastly, Ralph encourages listeners to subscribe and leave a rating on the platform they are listening to, as it helps the team to improve the show.IN THIS EPISODE, YOU'LL LEARN:00:00:00 - Maximizing ROI: A Smart Bidding vs Manual Bidding Case Study00:05:34 - Uncovering the Key to Customer Acquisition: The Importance of Deep Dive Research00:09:18 - Navigating Financial Relief After a Car Accident00:11:37 - Prioritizing Quality Leads: A Look at the Intersection of Relevance and Lucrativeness in Marketing00:16:51 - Choosing the Right Law Firm: An In-Depth Analysis of Advertising Strategies00:20:04 - Achieving Marketing Nirvana: The Tier 11 Takeover00:21:24 - Simplifying Design: Overcoming Visual Complexity and Font Confusion00:24:17 - Seeking Compensation for Pain and Suffering After a Car Accident00:27:12 - Boosting Conversion Rates: The Power of Version B00:29:50 - Profit-Driven Law Firm: 6x ROI from 15 Cases00:31:43 - The High Cost of Competing in the Digital Marketplace00:36:09 - Exploring the World of Personal Injury Law and Franchising00:37:13 - Al's Old School System: How Rising Costs are Changing the Dental Office Market00:40:19 - Realistic Expectations: Results in Personal Injury Lawsuits May VaryLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mike Morse Law FirmTier 11Solutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

We've shifted the tracking for our Google Ads clients towards a more effective way of tracking and optimizing for concrete conversions - whether it be a customer applying for a new account or a loan product online.The FI GROW team discusses what we're seeing working with third party applications in conjunction with client Google Ad accounts and how we can make that all much more effective to drive more product application submissions.

Is the secret sauce in Facebook ads, Instagram boosted posts, TikTok videos, Google Pay-Per-Click, SEO or good old fashion database marketing? In this episode - D.O. sits down with Chris Johnstone, CEO of Connection Incorporated, and listens as Chris shares what is currently working in terms of marketing and advertising and what is not.  Chris explains where he is advising his clients to focus their efforts, what is worth their time and what should be delegated. Chris is the owner of Connection Inc., a fintech investor, a digital marketing expert for the financial services industry, a mortgage lead expert & the creator of BusinessMarketingClass.com. www.TLOPonline.com

It's time to change the way you see marketing forever I've always found marketing to be such a loose term and so many people have a different thought about what it actually is for their business. The bottom line is... Marketing MUST bring in new qualified leads into your pipeline for you to nurture and see how you can help them. It is that simple! But, marketing is not about FB Ads, SEO, Google Pay Per Click, Networking, Referrals, Partnerships, Sponsorships, Blogging, Social Media Posting, Video's, etc Marketing is so much more and it starts with understanding this simple framework Tune in to this 'Get More Referrals Today' Podcast and change the way you market your business forever.   If you loved the episode, it would be amazing if you could share it to another handful of people or even leave a review on your favourite podcast platform..   And remember don't forget to subscribe to us on... ITunes Spotify YouTube Google Play   ** Don't forget to come and join us in the "Transforming Your Client Retention, Client Loyalty & Referrals Academy" -  https://www.facebook.com/groups/michaelgriffiths   ** Grab your free guide "How To Get 100 Clients In The Next 12 Months All Through Referrals" - https://www.100in12.com   ** Subscribe to our YouTube Channel for great tips and insights every week - https://www.youtube.com/c/MichaelGriffithsreferralmarketingguru   ** If you are ready to transform your referral systems, client retention strategies and skyrocket your client loyalty, so they become walking ambassadors for your business then find out more here - https://www.michaelgriffiths.com.au

Patrick Carver is the Owner of Constellation Marketing, a digital marketing company that focuses on driving growth for law firms using web design, advertising and other tools. In this episode, Ron and Patrick talked about how you can take advantage of the many facets of digital marketing today. Patrick shared how a law firm can attract clients by doing sustainable and organic practices like making articles that are tailored for the client you serve, by designing your website to have relevant information and by working on technical aspects such as google advertising, search engine optimization, backlinking and other strategies.  Timestamps:Key things to do for organic growth (7:38)Backlinking and how it can help your website (11:27)What is Google My Business? (28:20)Other marketing channels that law firms should be considering (35:16) “Take advantage of the digital real estate that's out there that exists for attorneys.” - Patrick Carver Connect with Patrick Carver:Website: https://goconstellation.comLinkedIn: https://www.linkedin.com/in/patrickacarver/ Patrick Carver, Owner of Constellation MarketingDigital Marketing for Law FirmsPatrick Carver is a Missouri native who has spent over a decade working in digital marketing. Before devoting his work full-time to Constellation Marketing, Patrick served as Digital Marketing Manager at Fortune 500 company DICK'S Sporting Goods. He has successful experience across a variety of industries and business sizes.Patrick received his B.S. in political science from Emory University in Atlanta, Georgia. His long history of success is anchored by a strong work ethic and a creative problem-solving approach. In high school, he was an all-state soccer player, a national champion debater, president of the student body, and an entrepreneur. In college, he was a two-time first-team NSCAA all-American soccer player at Emory University as well as team captain and continued his entrepreneurial interests while maintaining a full-time academic load.Now, as CEO of Constellation Marketing, Patrick leads a talented team of legal marketing professionals who work together to achieve a shared goal of driving growth at law firms. From web design to advertising, we have the skill, experience, and drive to build, manage, and maintain the entire spectrum of your digital marketing needs. LinkedIn: https://www.linkedin.com/in/patrickacarver/ Have comments, questions, or concerns? Contact us at feedback@1958lawyer.com Episode Transcript:Ron Bockstahler  0:29  Okay, welcome to the show, the 1958 lawyer, I am Ron Bockstahler, your host, we got to today, we're going to start off our series, our marketing series, because I think marketing is one of the greatest misunderstood aspects of running a small business and a small law firm. So we're going to start it off with who I think is one of the best in the country of just talking the overall marketing picture, understanding what it takes, he only works with law firm. So he's a specialist working with law firms. And he's got a ton of background. So Patrick Carver, the CEO of constellation marketing, welcome to the show. Patrick, great to have you back. I'm very excited to have you on the show today.Patrick Carver  1:06  Thank you so much for having me, it's great to be back. Appreciate all that,Ron Bockstahler  1:10  you know, and I'm going to start it off by in I know I've we you and I have talked but marketing people are some of the most mistrusted individuals out there, because they come in and they can do SEO for you, they're gonna pay per click is gonna, you know, and a law small law firm, a solo practitioner says, okay, here, and I'm gonna pay you guys to do this, and you're expecting X amount of results on that, and you get nothing, maybe get something the first couple months, and then it kind of goes down the tubes. And, and we're going to talk to that because, you know, I've gone through this for over 20 years running my company, which made me go out and get a little education on my own. And then I started talking to Patrick, and wow, this is someone that you can trust, he's gonna tell you what it is. So he's not here to he's not going to sell you. He's just going to tell you what it takes to take your law firm to the next level, as far as marketing goes. So with that point, Patrick Patrick, let's talk about how you got here, I guess maybe that's a good way to start.Patrick Carver  2:00  Awesome. Yeah, I am originally from Missouri. And I got into this, essentially, because my father is a criminal defense attorney. And throughout, kind of growing up, I would help him here and there with little items, just kind of understanding technology, I'd built some websites and done some different stuff. And I was working for a separate company. And he'd been kind of unhappy or just, you know, unfulfilled with his marketing provider, one of the big companies that's out there and provides marketing services, and he'd send me these reports every month. And he would say, what does this mean? You know, he didn't understand what it all meant. He knew enough he'd been where he knew he needed to do something, he knew that the market was changing from doing advertising in the yellow pages that you needed to be online, Seo was this thing that was happening, and so on. And so he had the foresight to know he needed to do something. But beyond that, he you know, really just wanted to focus on being a great lawyer and running his practice and all that. And so he'd send me these reports. And he basically would just ask me, Hey, if you have a minute, just let me know what these guys are doing, and if it's any good, and so I was able to eventually install Google Analytics on his website, and let it run for about six months, I think. And by the end of this, this little experiment, I realized that none of his business coming in was from anything that this company was doing on the SEO side, literally every new case that he was getting, had come in by someone googling his name. So he was, you know, really getting all of his business through the fact that he was a good attorney, he would get referrals and stuff like that. And so that really, for it, well, it angered me, you know, that he was paying $1,500 a month for what I thought was, you know, kind of a scam. Really, I thought that somebody, you know, these folks had kind of sold him a bill of goods, but they weren't really doing anything on a monthly basis to actually create that change and, and be accountable for those results. And we're really just kind of banking on the fact that, you know, he wasn't super knowledgeable about about SEO and the, and the inner workings. And so at some point, he just said, Well, do you think you can do better and you know, and make me an offer to do it? And so I did it. And at that point, I wasn't, I wouldn't consider myself an expert at that point with regards to search engine optimization, but I knew enough to where they kind of let me experiment a little bit. And after a year, or six months, we started to see some really good traffic growth and we were the things we were looking at to try and change bringing net new people into into the equation who didn't already know I'm in were just out there searching for a criminal lawyer, we could see that, you know, not only was he getting more traffic, more people were calling and more business was happening where they didn't, he couldn't track it back to a referral, right? He, it was a net new person coming in. And so that was really the big lightbulb moment for me that, okay, you know, doing it the right way or doing the, you know, a good amount of work in the right way can actually lead to these results. And so after, you know, the first full year, their business was up by almost $200,000. And that was a big, you know, again, lightbulb moment for me where I could, you know, see really how this could be have a big impact on other people's firms. Now,Ron Bockstahler  5:49  now, you then you became you started up constellation marketing, and you guys have expanded now, so you're working with law firms throughout the country, give us an idea of the type of law firms you're working with today.Patrick Carver  5:59  We work with mostly what I call transactional law firms. And those are for me, firms that rely on a volume based business. So they are not the corporate law firms that maybe have a couple of clients per year. And they're happy with that these type of firms and we're talking about personal injury, criminal immigration, bankruptcy, family, you know, kind of anything that fits in there, that is a in for us, it's typically a solo or small law firm, that is really relying on that influx of new business on a monthly basis, they may get some recurring, but, you know, hopefully, people aren't committing felonies every single month of the year, right and coming back to you. So it's those type of businesses that when we kind of get them, often, they are running a good business, they are delivering a good service, but they're mostly existing on referrals, and friends of friends, things like that. And they want to get to that point where they they're getting new business in the door that is not reliant on referrals, which, you know, as the audience knows, can when they happen, they're awesome, but they're often infrequent. And you can't really do anything to amplify them, or increase the frequency in a really good, you know, consistent way.Ron Bockstahler  7:27  Let's take it to because you did a presentation on how to create a pipeline of new clients without referrals, like, let's talk to that, how do we do that? What's some of the key things that you got to do as the small law firm?Patrick Carver  7:40  For sure, the biggest things you can do our to really just take advantage of the digital real estate that's out there that exists for attorneys. And what I mean by that is, you think about how someone is looking for a lawyer. And we know that the majority of people either start or at some level, they are going to pull up their phone or on their computer search for criminal lawyer near me or criminal lawyer in Dubuque, Iowa, what, wherever they are, that is where Google takes over. And you're going to start to see the search result, which has some ads, it has map listings, it also has what we call organic results below it. And our view is that you want to try and maximize the number of positions you have in that kind of ecosystem. And so there, you can pull levers there, you know, on the free side, and then also on the paid side, right, so everybody's probably familiar with Google Pay Per Click advertising. So you can kind of skip the line and get up there to create that instant visibility. Now, if you don't want to do that, or you want to have something that's maybe more sustainable, then you can focus on more on building your own assets. And so we think about that as number one, that's your website, building a website, and just doing really simple things like discussing your practice areas in depth, and discussing the situations that your clients find themselves in and how you can help in those situations, that is going to increase the general visibility of your website so that when people are searching for not only kind of a generic, I need a lawyer type term, but also, hey, what's the penalty for trespassing in Georgia or something like that? You may pop up for that, right? And so you want to kind of think about how what are the all of the issues that you are able to solve for your clients and write about it and that's free and you you know, you can do that relatively easy. The other part which I think has a little bit less of an impact, but still is can be useful is then maximizing your presence on all these other platforms. that allow businesses to represent themselves. And specifically, I'm talking about legal directories and just other directories in general, because if you go and search anything, particularly a lawyer search, you're going to see, it's a couple of individual lawyers from your neighborhood. But then you also have the abos, the fine laws, the lawyer calm, having a presence on there is good. But ultimately, you're gonna get a lot more mileage by building your own your own website and presence. But it's kind of our view that, you know, you want to maximize everything right, and get as much of that real estate as possible. So it's not one or the other. It's all the above, right?Ron Bockstahler  10:47  Let's could you kind of take it back, you talked on you go to that first page on Google, there's three distinct things you mentioned, that was the ads to pay per click ads, there's Google My Business. So the map, yeah, and there's the organic stuff, you'll build not your own stuff. Now let's, we focus on organic. And just so everyone knows, is we are going to have Patrick back on the show here down the road. And he's gonna really dig deep into SEO for us. But for today, we're trying to keep it over. You bet. It's really, really hard. But one thing you just said is, why should I be on those directories? And hopefully linking back to the website? And can you talk a little bit about what backlinks are and how they benefit your organic search results? For sure, they'rePatrick Carver  11:29  largely two things that dictate how Google selects what pages should appear in the organic search results. It's you've probably heard about this before that it's their algorithm. And, you know, the algorithms changed. And so you got to do do these new things. The two kind of core components that have pretty much stayed the same from the beginning is our content, the quality of content, and links, and links are representations of your website, on other folks as websites. And so that, you know, the act of constellation linking to Amata would be a backlink, right. And that is helpful to Google to see who is essentially validating you are vouching for you on the internet, right. And so someone who has a collection of links from, you know, just in a local lawyer scenario, maybe has a link from the Bar Association, the local business organization, and some other folks as well, for Google that represents more credibility. And so in conjunction with what you're putting out in terms of content, they look at those two things, and they're basically trying to rank you on credibility, and the more good links from, you know, quote, unquote, reputable sources that you get, it goes to enhance that image, right. And so it's not, you know, I think there's a misnomer about search and things that if you just do kind of one, this one thing, you're going to get the results, and you're you're going to be in good shape. And so people will often say, Well, I don't need the right keywords, or I just need the good links, right. And it's, you know, it's just not, it's not that that simple, or there's more at play when determining those results. But backlinks are certainly an important part of, you know, developing that that overall presence or that overall image, but I would kind of, you know, push people to think about it more about just the overall image or brand of your company that you want to have good, helpful, fact based information on your website. And then if you can get backlinks from people in your community, from other lawyers from you know, these other areas that are relevant to what you do, you're going to benefit fromRon Bockstahler  14:06  that. I like your content. If you mentioned, how does it say dog bites I specialize in, you know, going after clients or helping clients with dog bites. Now I can write articles about dog bites that have keywords within that article that I post that on as a page on my website. Now, someone else might see that and they might be writing something similar and they might add a link to my article as a reference. That's a backlink Correct?Patrick Carver  14:33  Yeah, absolutely. And, you know, they're kind of hard. It just depends on how niche specific you know, your information might be right. Because, you know, if you're writing about maximum settlements on dog bite cases, you know, that's a pretty specific thing and there's probably not, you know, people just standing around waiting to link to that. But if you were to and this is, this goes into some of the stuff Adeje, you know, around link building and developing these things, you know, but could you do a guide, you know, for parents right about the dangers of dog bites, and then reach out to some of the middle schools in your area, you know, that have maybe resources for parents and send them an email or something and say, Hey, I've got this great guide, it's about dog bites, or it's about drug prevention or things like that. I think this might be useful for, you know, for your parents, right. That's just one example of, you know, how a transaction like that that might occur. And the hope is that if you are creating good information about whether it's dog bites, or criminal laws that naturally Google will reward you. And I've seen this happen, where, you know, we've written content and developed resources, over time that they show up, they get ranked, and then random people out there on the internet, use them as resources in news stories and different things. Because you are, after all, a legal expert, right. And so people are looking for that information. But there's certainly an art to it. And, you know, I think the low hanging fruit, for most people is really just doing the basics of, you know, having a website, you know, adding to the directories doing your Google My Business, you know, and before we even get into kind of the higher end or more applied SEO strategies, I think, what I always advocate is, if you just do those basic things, I mean, you're ahead of a substantial portion of the, you know, the other lawyers out there who are competing for that same type of activity.Ron Bockstahler  16:44  Patrick, I see this a lot in the 1000s of law firms that I work with is someone will say, you know, my practice was going great things have slowed down. And, you know, they're thinking, did they slow down? Because the economy slowed down? Or did they slow down, because I'm not getting as much FaceTime on Google, you know, digitally out there. And that, probably the latter, they're not getting as much face time they so that someone comes in, it's a marketing competence. So we got to redo your website. And I'm always questioned, do you really need to redo your website and spend 510 $1,000, pumping out a new website when maybe it needs maybe a little refreshing? And then more pages added to it, which is basically content that you could just pump out? It's a different thing we talked to what do you think? What do you see? Yeah,Patrick Carver  17:26  yeah, it's kind of needs to be reviewed on a case by case basis. I mean, I think for a lot of digital marketing companies, they have a financial incentive to build you a nice new website and extract as much revenue as possible from that. Do I think that often a new website is needed? I do. But that's with the caveat that I don't necessarily think that you need a five or $10,000 website to get the job done. Right. And the problem that, you know, we often see with websites, or I'll describe a scenario that's very common is, you know, hey, I started my firm. Two years ago, I had my cousin build the website, I haven't really touched it in a while. And, you know, now I want to, I want to grow up, but I think it's, I think it's pretty good. And that, you know, there's not, you're not going to necessarily say that, Oh, that website's awful. And, you know, could we make it work? And could we improve it? Yeah, we probably could. But with a company, I'll give you an insight into kind of how we, you know, how we do it with my company is that, you know, we have what I call a formula or package with what we know really works in terms of how you build the website, from the, you know, the code side of it, the plugins we use, it all works together to, you know, kind of get this end result of really fast loading website meets all of Google's guidelines. And it's often easier for us to go and build that new site, because then we we know the ins and outs of how to work on it, it's easier for us to update content, it's easier for us to do all of these things, you know, if when it's kind of in our own style, right. But that being said, you I think you do have to be a little weary or just keep, you know, scrutinize kind of the rationale for you know, if a marker does come and see you know, and wants you to get this, you know, enormous website, or it's going to be this big expenditure, I think you want to you definitely want to scrutinize them and call it you know, call him to task a little bit or at least have them explain what's the difference between where I'm at and where you know where I'm going, and it shouldn't just be Well, yours is bad. And this one's better. Right? If there's a real tangible, meaningful difference that they can commute Okay, then I think that's a company that's going to be more trustworthy. And you know, and generally has a philosophy behind it versus, well, you know, we didn't build that website, and we're gonna build this one. And we're gonna charge you a bunch.Ron Bockstahler  20:14  But let's talk about and there's a lot to marketing. So I try to keep this on a high level, but touches in the old sales model, if you're a salesperson, you're expected to go out and have anywhere from five to, I'd say, eight touches of a prospect before they become a client, which means you call them you talk to him, you said something to him, you know, whatever, you know, it, just all these things would be a touch. But now that I think that mentality that is still there, right, you still have to have five, eight touches, but the touches, you're not physically going to their sets location and what they're seeing you digitally. So how does that plan I want to lay out expectations. So you come in, you got a nice website, and you got some links going on, you got your you're doing some paid ad, you got some GNB going, which we'll talk about in a minute. But how do you know what expectation wise? How do we lay that out? So the attorneys that are doing the marketing, they understand that it's not going to happen, just because they see you once doesn't mean that boom, I've got a new client?Patrick Carver  21:09  Yeah, I think you can, you know, there's a couple things to think about that. I mean, the, it goes back to really our core philosophy, which is get as much real estate as you possibly can. So you want to have your own website, you want to be consistently adding material to it, you want to be developing it growing it over time, you can also influencing with ads with these other areas. But something that, you know, that we do, and we're big believers in is not only creating kind of the obvious content, which is maybe building a page that is personal injury lawyer, Chicago. So that's a very common specific type of search terminology, you know, search term that we see very often in different markets. But that's not the only that's kind of the, you know, it's a big part of the iceberg. But it's still just what you're seeing on the surface. And so what I mean by that is under that there, are there going to be a lot of other questions that are kind of the search before the real search. And so before someone's actually searching for personal injury lawyer, Chicago, they may be searching something like I was hurt in an accident, you know, what do I do? Or what kind of compensation can I expect from an accident? Or how does it work, these type of questions that they have, those are great opportunities to create content and create things that you can add to your website. And I think that's how one of the ways you know, you provide value early on, so that by the time they actually are ready to hire an attorney, if they see you, again, when they're searching for personal injury attorney Chicago, you know, you show up again, it's like, Okay, I've already seen that person I already got, you know, some value, they seem to have credible information about the thing that I'm experiencing, right. And so, over time, people often will ask me, How long should I be doing this? You know, kind of like, is there? You know, once I get to a year, you know, am I done? Right? And, of course, I have a self, you know, I have my own incentive, you know, to, as a business to keep doing SEO for them for forever, right. But the truth is that you can continue to grow the visibility of your site, almost, you know, infinitely I mean, there are some ceilings that are limits that you'll hit. But, you know, over the course of a year, if you have, you can talk about every individual practice area. But then you could even break out each of those individual practice areas to five other questions or parts of what might go into a drug law case. And you could talk about penalties, you could talk about, you know, all sorts of things. And so the more that in those are really what you might have heard being called as long tail searches, where it's not the most common, but it's these more specific questions that are out there that people have, and are using that to get information and then figuring out what they need to do, do they need to get a lawyer and you know, and then they get down to that closer to the bottom of the funnel and actually search for an attorney. And so I think, you know, it's financially lucrative to continue to build your presence like that over time and keep doing it to just show up for as many possible searches that fit within your target customer as possible.Ron Bockstahler  24:43  And that's a key point because you can keep your costs down, especially on a PPC if you're very very targeted, very specific. You're just in content, but also in geographically. Where do you want to where do you what clients do you want to be touching? If you're in Atlanta, do you want to be touching a client In Seattle, it may be you do it, generally, you probably don't use your price a lot, usually within once the state that you're in. So Okay, couple things are coming to mind, I want to chat a little bit about remarketing. And that might be a little too advanced for this brief overview. But if I write this article, and it becomes one of my pages on my website, someone does that long tail search, as you just talked about, and they find my article, they read my article, can I rebrand to them? And is that something that a law firm should be looking to do?Patrick Carver  25:30  Yeah, we don't do a lot of it. And the reason that is because you have two big players in the targeting space, are Google and Facebook both have restrictions on what lawyers can do, in terms of advertising to potential clients. And they are Google's, I would say more stringent about the fact that they don't want to show personalized or targeted advertisements at people that are, I can't remember the exact terminology they use. But basically, people who have like an open legal question or something, I don't think they're they've decided they don't want to be in the business of serving ads. It's like, Hey, Jim, you know, we saw you got a DWI, like, you know, and that could show up at somebody's workplace and things like that. So there's not like, there's a very, it's very challenging to run, for instance, personal injury retargeting on Google. And you know, and there's a lot of rules with Facebook now, as well, especially since the I mean, really, since the issues with the election, they become even more specific about what you can and can't say, and we have attorneys who run ads on Facebook and do some of that retargeting, and they get flagged all the time, because it's mistakenly construed because their algorithm or their bot, you know, has flagged it as well, they were talking about this. And so this is political speech. And so it fits into this other category. And so it certainly is possible. But you know, really, the bread and butter of what we're we focus on for our clients are those being at that intersection when someone has a problem, and they are actively looking for that solution. And so I think with some, you know, types of law, like maybe estate planning, or different things where it's maybe not such an immediate need, the retargeting can be a really great tactic, and can really be useful. But I'm such a big believer in like this idea that, you know, the absolute best place to meet somebody and convert them as a client is when they are in the, you know, the, they have that acute need. And if you can be there, whether it's through ads through organic search, or the map pack, you know, you're in great shape, to then convert them as a client.Ron Bockstahler  28:02  That's good to know. I didn't realize that's that's good information. But that's also why you hire someone like Patrick, to help you with your programs and not me. So I, I'm not the expert. Let's talk a little about GMB. And that's what you're calling the map pack.Patrick Carver  28:17  Yeah, yeah. So it's Google My Business and you know, that it's Google, my business is kind of like a directory, it's, you know, where you can just submit your business information to Google and then be eligible for, you know, to be in those map location packs when people are searching. And, you know, I'm sure everybody's seen it. You search for a variety of things, and a little map will come up and it will show you the different businesses around there. And they are referencing Google My Business Listings for those, you know, for those businesses,Ron Bockstahler  28:52  and I know those are pretty easy to set up. But I don't know that everyone really wants to be in that world of setting it up themselves. So it's easy to have someone help you do that. Right.Patrick Carver  29:00  Yeah, I mean, it is really easy to do it. So you know, if you are, you know, just solo and or I mean anybody and you're, you know, you're not really actively looking for a marketing company unnecessarily. This for me is like one of those easy layups that you can do as a business owner, whether you're a plumber or I was telling this electrician I had my house today, the first thing you should do is get a GMB is basically having a website, having a GMB going in submitting yourself to legal directories, that's easy stuff that you can do on your own. And yes, there are elements that can be optimized and if you're really serious about, you know, continuing to grow your presence and you want to you know, you're in competitive markets. It does pay obviously to have people who are experienced with it because the it is a free service for something like GMB but light years between, you know, somebody who is really working on optimizing it and kind of putting some thought into how they can get the most out of it. versus, you know, the casual casual person.Ron Bockstahler  30:09  I had thought it was interesting when Google went and bought the domain dot business, too. So people, you know, small business owners can actually set up their own Google My Business account. So that's fairly new, isn't it? It's not that old?Patrick Carver  30:20  Well, I think that I'm not totally familiar with that. I think that may be part of giving them an ability to have their own website they've been doing. They've been doing GMB. You know, for probably, I want to say, like 10 years, but they're starting to have more services available and more integrations with kind of different, like marketing services or different ways that they can that a business can elevate its presence. And so in the beginning, it was the I think their main goal for the first however many years was just, we want to map everything, right, we want to be the source of truth for businesses, right and have this big directory. And so now I think they're seeing that, oh, you know, we can put up an ad to run ads for your business, right? So that when you go log in, you'll see, hey, you can get, you know, you can do ads on Google ads, you can do some of this other stuff, build a website, and things like that. So I think it's going to continue to kind of grow and provide different opportunities or have different integrations,Ron Bockstahler  31:24  you know, that brings up a great point is you always got to be kind of changing your mind your business a little bit. So it's the attorney that I talked to that says, Yeah, business, I'm always getting these leads. So I'm good, I'm solid, but all of a sudden, that dries up, because something changed, like an algorithm could have changed that just because you're not getting those same leads. So you always got to be looking ahead or working with someone that's assisting you to help make some changes. That's like anyone running a business. That's just what you know, my 20 years of running amata, it's, it's got to change so much. I can't even look back and go, Whew, that was us. That was our company. That was our business. Right? It's that's how much changed, I think digital marketing might even be changing faster. So you can't rely on what you did this year last year to really bring in the same amount of business this year. Yeah,Patrick Carver  32:05  yeah, I think there's truth in that. I mean, I think the but there's, you know, or your audience should take comfort, also in the fact that a lot of things haven't changed as well, right. I mean, in, you know, what I would call and I don't know, if I'm the best, like legal historian on this, but I'm saying the modern era of, you know, legal marketing and advertising, as, you know, post Yellow Page kind of era of heart, you know, physical books, right. In that time, it's, you know, I think the biggest thing is the website, and I don't think that's changed, you know, but you kind of add on some of these supplementary or complementary type things like Google My Business where, you know, I don't think that's, you know, the only thing you can focus on, right, and you have these other opportunities, and, you know, there's past couple years, there's been a big push for, for video, and, you know, now I need to have video for for everything. And, you know, I'm not, you know, a huge proponent of video, I don't think it has a, you know, transcending effect on the marketing practices out there for law firms. I think it has a place. But point being, you know, there are a I mean, there are a lot of things that are changing, you know, very, very quickly. And a good example, you know, that's happening right now is Google just released an algorithm update to target what are called review sites, so people out there who are reviewing products and trying to push that traffic to Amazon or something, you know, those type of businesses to affiliate marketing, but that's an indication that they are, and I've seen it with, I left a review today, the way, the way they're allowing people to leave reviews has changed as well, they're now asking a question, did you actually use this business? Did you actually and so there are these like little things where, you know, it's, it can just change overnight? And, you know, and we see it, whether it's in advertising, I mean, certainly on the SEO side, you know, the search results change on a on a daily basis. So, you know, some of those changes are very big and can have kind of a transformative effect on how you're creating content or, you know, some of these, like, things that go into the big picture. Other times, it's not enormous. But yeah, I mean, it's, you know, it's, it's just like, if you needed an attorney to write a contract, I mean, are you going to go with somebody who got it off? LegalZoom, you know, 10 years ago or something and hasn't kept, you know, really kept up with contract law? It's like, No way, right? You want somebody who's, you know, the expert on it, and who's following that stuff extremely closely. So yeah, I think it's super important.Ron Bockstahler  34:49  At the same time, I think when you're looking at articles published articles out there, if you look in if you find something that's five, six years old, it's, I mean, in many cases, right, sometimes that's still good, good information, but a lot especially if you're talking about anything in digital marketing. Wow, that's antiquated. That's old stuff. You know, things have changed so much from maybe when that article was written. So I think you look for more modern stuff, let's jump rolling a lot of time left, let's talk about other marketing channels that you're using, or you think you want to that law firm should be considering other than your Google in the website.Patrick Carver  35:19  Yeah. So, you know, to be candid, I mean, we feel like, that's really the big game, you know, that's the, you know, the big piece of the pie. And the reason we believe that is because we've tried a lot of different stuff, right, we have tried, you know, cold outreach to, you know, potential clients, we've tried Facebook ads, we've tried, you know, regular ads in, you know, paper journals, and different things like that. And the problem that we experienced with it is the, you know, the results, but then the scale, that there's just not anything out there that we feel like matches the scale or the potential for Google, essentially, whether it's ads, whether it's, you know, focusing on the GMB the mat, pack side, or organic, we feel like, you know, that is really where the majority of these interactions happen, where people are out there searching for an attorney, and, you know, and then going to make their decision to find one. That being said, I don't think that, you know, it means that you should just not explore other areas and not do, you know, try other things. And something that I think, you know, that we don't really do a lot of, but I think is a good strategy for lawyers, is to develop some sort of very simple email marketing, to their colleagues and to other people. And if it's even just once a year, or a couple times a year, trying to share something valuable to other lawyers for the purpose of generating referrals, or just, you know, making sure that people know, you know, good keeping you front of mind, you know, it's very low cost, it's very low energy. And but, you know, if you get a couple cases from it, I mean, awesome, right? That's, you know, that's fantastic.Ron Bockstahler  37:13  Like, stay in front of mind of even past clients, if you got a decent quarterly newsletter, it monthly, quarterly, whatever it's gonna be you always putting content in front of them, and they read it, you know, that keeps you far in mind. I think that's huge.Patrick Carver  37:25  Yeah, I mean, and then there's other things that you can do, I think, too, you know, that are, are smaller gains, but still useful. I mean, I think with that concept in mind, you can still, you can do the same thing on social media. And, you know, if you can also think about something like a giveaway, or, you know, something that, you know, you don't have to do it all the time, but, you know, once a year giveaway, some tickets or a gift certificate or something, and just make sure you hit, you know, on social, so clients who liked your pages, may see it, you can email folks and, you know, I'm sure there's, you know, I know, there's ethical considerations, but, you know, little things like that, that are, you know, kind of offline, right, they're small, they're not extremely scalable, but, you know, can be really useful. I mean, and just speaking from, you know, personal experience, I know, my father has, you know, built a really good referral business from just being active in some of the organizations, you know, he's held leadership positions, and that opens him up to, you know, being the guy in, you know, in Springfield, Missouri for, you know, certain variety of criminal defense, right. And so, I think by just kind of getting out there, you know, and doing some of those, those non those things that don't scale really well can still be important. And can you can still create some of those personal connections where, you know, somebody is going to remember you the next time they have a case that, you know, kind of matches your sweet spot. I,Ron Bockstahler  38:59  there's an article I read a while ago, and I don't think this has changed all too much. But the majority of attorneys will get 80% of their referral business from other attorneys. So I think being out there doing that, that's, that's, that's like, I think a given and that's what they've always done and that's they were able for most time, be able to rely on that. I think today, the world's changed quite a bit. And you have to have that online presence. You need to be out there you and maybe I guess, we want to even go back a little further, you want to set your goals, you know, what's your objective? What do you want to have as your book of business? What's that look like? Is it going to be 500,000 as a million as a 2 million, and then based on kind of working backwards, you know, working with somebody to create a marketing strategy that's going to allow you to have that consistent volume coming in. So you're you're living comfortable and you're able to practice law and do what you want you enjoy what joy what you're doing, without the pressures of, can I pay the bills? Can I keep the lights on?Patrick Carver  39:50  For sure. And we we work with a variety of customers who some folks are on the spectrum, the end of the spectrum where you know, they are charging business people and they want to grow this firm to, you know, multi million dollars a year. And then we have the other side who maybe they just had a baby, and they really just want a good income, but they don't want to, you know, go drive to, you know, a 10, County radius, or they don't want to, you know, do this, these different types of things for their practice. And that's great, you know, and so we want to help them, you know, kind of achieve that goal. I mean, I think it's bad business, at least for me, and our company personally to, you know, come off or be perceived as folks who are just in it for our own interest, right. And I would rather work with somebody, and they pay me 500 bucks, you know, a month or something, I'm not going to make, you know, maybe any or hardly any. But if they do decide in the future to kind of grow, or they want to do other things, then hopefully, we built a good relationship. And, you know, and what, what we've seen over time is that we get a lot of people who are solo or smaller, just kind of, you know, they've left their other firm, they're going out, they're doing their own shingle, don't have a ton to get started, but after six months, after a year, and then in the two years, I mean, their business really has changed. And the cool thing I think, is seeing that, but then, you know, I don't ever have to, it's never a hard sell then to say, Hey, I think we, you know, we think you need this new thing, or we need to double, you know, the amount of content we're doing. And it's like, okay, cool, trust you, you know, because of the results before. So, you know, I just I think we haven't talked about too much. But I think if you know, too, when you're evaluating marketing people, and you know, you, it's hard to, I think discern this, but the more you can get somebody who is interested in your goals, right? I think the better off you'll be, and the better the relationship will be for the long term, then, you know, somebody who's just kind of there. And, you know, they're really kind of bullying you into saying, Well, if you don't spend 10,000, I don't think it's, it's gonna work, you know, are you it doesn't make sense. I thinkRon Bockstahler  42:07  that's good point. And know what you know, who your what you want to achieve before you go out there looking for someone to work with in marketing? Because you're right, it does matter. What's your end goal, where do you want to be? And maybe you need to share that with your, you know, potential marketing partner. So, I think, any last word, I think we're gonna, we're gonna kind of wind it down. We're gonna have Patrick back on the show down the road, we got a couple, we got a lot of marketing coming up. So there's good, there's a lot to marketing. But I think, you know, Patrick said it, you've hit it right on the head, there's You don't gotta go crazy. Look, I spent a ton of money, you can do a few things consistently, I was looking at a slide that you'd sent out a while ago when you did a webinar. And it's basically a 12 month, kind of like the SEO timeline. How long does that take? And I want you like, I'll let you give you one a couple minutes to touch on that. Because that really sets the expectations for when you're going to talk to a marketing company, don't let them tell you that they're gonna give you overnight results. Yeah,Patrick Carver  43:02  I mean, that's a big red flag, you know, for sure. I mean, we, in that that presentation, I kind of talked about the, the time continuum for in the sense of pros and cons for SEO versus advertising. And so with, you know, SEO, the you have this long term value, the ROI, the potential for long term ROI and sustainable business over time is very high. But it does take some time, right? Because if you don't have that background, you have been writing and you have been doing these activities that go into creating that visibility, it's not going to happen overnight. And if you know, people aren't upfront with you to some degree about that. I mean, I'm, it's great to be optimistic, and, you know, take you through that. But if they're kind of answer to that is, you know, well, don't worry about it, you know, we'll take care of it. And, you know, it's going to happen this quickly, then I think it's a big red flag. But you know, when you're starting out, and you know, when I say starting out, it doesn't necessarily mean you're first starting out. But from a visibility perspective, you don't you know, you're not showing up for a lot of keywords, you're not generating traffic from Google, you know, it's going to take months, it's going to take a few months, and then it starts to trickle in, you know, between two and three months, and then it's six months you're seeing, you know, no, I mean, if they're good, noticeable traffic difference, and then really, it's by the end of the year, if you are starting from scratch, that's when you are going to really have that kind of aha moment that okay, my leads have doubled I'm getting more business my revenue is 200% or 300%. On a monthly basis more than when I started this and you can kind of see that progression. And with ads, obviously you can skip the line you can start getting generating calls in that literally first seven days or first 10 days, however, quickly. They can get you up there, but you You're not building that capital, right? You're not building that asset. And if you for instance, if, like what we've seen with COVID, there's fewer, you know, when COVID first started, there were a lot fewer people driving, guess what that means fewer auto accidents. Guess what that means fewer cases for auto accident attorneys. And so a click that went for 80 $100 was going for $350 in a place like Chicago. And so, you know, overnight, your, you know, pipeline of business, your, you know, cost per acquisition goes from, let's say, 1000 to 4000. I mean, it's crazy, right? And so that's the potential kind of problem with that, that model, and it's also on a tap. So, you know, while you're spending that money, you're not building anything. It's, you know, as soon as you stop it, it's going to be, you know, turned off.Ron Bockstahler  45:56  If you say that I got two quick stories, I was an attorney call me and he was asking me some questions about digital marketing. He's gonna redo his website. And he's been with me for I'd say, six, seven years. And I said, Look, I'm going to meet with this other law firm, that was also a client, they got about 21 family law attorneys, and I've good friends with them. And you all ask them, I say, you know, what are you guys doing? And so I did. And I called Joshua, when asked, Hey, Josh, what do you guys do? And he goes, be honest with you. We don't do a lot of PPC anymore. Because we were kind of out there before the internet became really big. So we're an authority. He is what he's, I'm, we're an authority in Google. So we are always really highly ranked, we always got good content going. So we get so much business. And that's what you're talking about. That's the stuff the long term they invested in that long term. And so now they just continue to have that business. While there's other attorneys like, Okay, I'm going to redo my website, because I'm not getting that stuff. But he's been doing PPC the whole time. And yeah, the volatility on PPC is, like you said, it could just shoot up and all of a sudden, it's very expensive, your cost per acquisition goes crazy. I think that's a great example of, you got to do both.Patrick Carver  47:06  Well, you can test it out, right. And what we always like to do is, especially if you're a newer firm, you know, we always advocate the SEO side, and then we say, but let's try, let's do some ads, let's do you know, a small commitment on ads, and within a month, we'll have a really good idea of what it costs to actually land a client. And then based on that, you know, you can go up and this kind of doesn't often or doesn't work for a lot of other marketing agencies who charge on a percentage of the ad spend, which we don't do, we do a flat rate. And, you know, over time, like, you know, it's, we think it's better for the client. But you know, we're not incentivized to go spend $20,000 of your money, just because we get a better, you know, return on it. And so, you know, the truth is that, you know, we don't see people typically kind of scaled down the the Pay Per Click, even though you could, there, you know, once they kind of get into it, and they're starting to go from, say, $8,000 a month to $30,000 a month in, you know, in revenue, it's like, okay, how can we keep growing right? Like, how can we add more SEO? How can we add more PPC, and so then based on that, we will then provide analysis, and we, we can look at, you know, the whole like, past year, whatever, and it's like, okay, we can see that 70% of your clients came through Google organic search 15% came from ads, which one do you want to invest in more? Right, and it's pretty clear, it's a ads often give attorneys I think, comfort, because it's a very tangible way to assess the value, you know, of a marketing company, right. Whereas with SEO, it's, you know, it's not as it's not, it's often not as clear because we could be going for a certain keyword. And then some person, you know, finds us by doing a search that is, like, related, but it's, it's like, a very niche specific type of search, and it gets them in, and it's sometimes hard to attribute that. But we can see from, you know, the source of these calls, the source of the emails and everything that the vast majority of them for all of our clients over 70% for all of our clients is from SEO. And so if I, you know, once you kind of get into a more mature kind of marketing approach or your your firm's a little bit more mature, I mean, I'm such a big advocate of then doubling down even more on the content and more on the SEO side, because, you know, if you put in $1,000 on that versus the ads, I mean, the long term payoff of that is so much more. So much more.Ron Bockstahler  50:02  There's so much we're gonna talk about, we're gonna get you back on we'll talk about visibility traffic leads, click throughs. Like we didn't even get into the, you know, we'll dive a little deeper into the analytics of what they do. And I think you can actually talk people through like, Okay, here's what PPC is. And here's what SEO is gonna give you. And there's, here's the real distinct difference. And what you just said, there's a long term benefit and better ROI, when you're planning out for the future and putting out content. And I think that's where we want to go next time we get you on the show. Patrick, I'm so excited to have you on the show. Thanks so much. You're welcome ourPatrick Carver  50:37  having me. I really enjoyed it.Ron Bockstahler  50:39  If you don't want to wait until we get Patrick back on the show. You can always reach out to him at Patrick at go constellation.com You get Patrick Carver, you can find him on LinkedIn. He's very active on LinkedIn, or you call him at 404-482-3539. Patrick, anything else I'm missing?Patrick Carver  50:57  I'm good. I really appreciate you and having me on. And I hope this was useful. If there are any questions more than happy to get into it and give you some no BS answers not get into sales mode. So hit me up. I love talking about it.Ron Bockstahler  51:13  Appreciate you having it. Next week, we will actually be keeping our theme going with marketing we'll be bringing in Michael Dylon talking about writing a book become an authority that kind of goes back to what Patrick was talking about with content. So and then right after that, I believe we got Michelle or not show Melissa Castello, who's a storyteller. So it all comes down to like similar things, get great content and put it out there and be seen and you are going to have more business than you know what to do with. So thanks for joining us until next week. Have a great week everyone. Transcribed by https://otter.ai

Today I don't have a guest, but what I do have is a really excellent PDF submitted to me by aPerry Marshall. Perry, has been a really successful marketer, I've been following him for12 years, he has been doing it for maybe, close to 20 years. He started off teaching GoogleAdWords, Google Pay-Per-Click, and moved on to Facebook advertising, and eventually, I startedhearing from him that he was studying evolutionary biology and I read his book, Evolution 2.0. Itbrought out a lot of super interesting topics in biology that I just didn't know about and it waspart of my inspiration to do the podcast as well and to this day, having done almost 3,000interviews, I credit Perry and Evolution 2.0 for kind of getting me started on the path. So Perrynow has been working on cancer, not directly but he is working on helping to promote a newand what I think is probably a better understanding of cancer and as you know, if you are alistener of this podcast, I am getting close to finishing my book on cancer....https://bit.ly/high-speed-evolutionary-mechanisms-pdfhttps://mma.prnewswire.com/media/1583603/Natural_Code_popular_evolution_books.pdf See acast.com/privacy for privacy and opt-out information.

Today, I welcome Bryan Driscoll onto the podcast! Bryan is a real estate investor, a digital marketing and SEO expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads. He has over a decade of experience doing SEO for both large and small companies, startups, and fortune 500 companies and has been recognized by Forbes and other major publications for his work.   Bryan started by sharing a bit of his background and how he got into this side of the business. He said he got his start in digital marketing in the early 2000s, mostly working in search engine optimization or SEO dealing with bigger eCommerce companies. Bryan bought his first rental property about seven years ago and that got him into doing local marketing in the real estate space.   I asked Bryan to talk about some of the mistakes he sees people making with their websites and using SEO in order to draw traffic and get a higher free google ranking. He talked about how intimidating a super-fancy website can be to a seller that just wants someone to give him a decent offer for his home. He said the call to action and a strong, clear message is most important.   Next, we talk about Facebook Ads and Google SEO. Bryan uses Google Pay Per Click and Facebook. The difference is that on Facebook, you're paying per impression while on Google you're paying per click. Also, on Google, you're competing on a keyword basis while on Facebook, you're competing on an impression base. With Facebook you can get a cheaper reach, click and lead then with Google Pay Per Click. So, his advice is to always start with Facebook first and then add Google Pay Per Click later on because then you have that high intent person coming to the website, and if they don't convert you're living in their Facebook feed, especially if you have testimonials.   Lastly, we talk about how sellers can adapt their lead gen strategy to accommodate the market. Bryan explains that the most important things are to build a brand, to build something that's trustworthy and to be extremely direct with your marketing. Because the goal isn't to get more leads. The goal is to get good leads and good motivated sellers. Another important thing to note is that whatever platform you're using to drive traffic to your website, you always want to: first, capture their information (their phone number, their email, get them to fill out your form; and second, ask additional questions (why do you want to sell, confirm your property's not listed on the market, how much work does your property need, how fast do you want to sell it, etc.) Asking those additional questions is going to give you an indication on if they're motivated and it's also going to weed out the people who are not serious about selling. Bryan's final advice is to set up an automated text message that will send out your link and ask them to book an appointment with you, to anyone who fills out a form on your website.   Don't miss this awesome episode of the Just Start Real Estate Podcast with Bryan Driscoll and learn the keys to finding more motivated sellers for your business! Notable Quotes:   “Finding motivated sellers is, and always will be, a top priority for real estate investors.” Mike Simmons   “Getting leads into your pipeline is the blood that keeps the body alive.” Mike Simmons   “Website aesthetics don't matter as much as a strong call to action and a strong message.” Bryan Driscoll   “The traffic you get to your website is more important than the message on it.” Bryan Driscoll “Rewrite the content, rewrite it unique for you. Because if you have two different websites with the same words in the same order, how can the search engine determine which one's more relevant?” Bryan Driscoll    “It's more important the traffic you get to that website, then the message on the website.” Bryan Driscoll   “Build a brand, build something that's when people see it, it's trustworthy. And then also, be extremely direct with your marketing.”   Bryan Driscoll       “The goal isn't to get more leads. The goal is to get good leads, good motivated sellers. ” Mike Simmons   “If you want to avoid spending 5 million to figure out what Bryan knows, go straight to Bryan. Ask him what he figured out and get him to help you. “ Mike Simmons Links: Bryan's Website Motivated Leads Website Bryan on LinkedIn Motivated Leads on LinkedIn Motivated Leads on Facebook Motivated Leads on Instagram 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months

Today, I welcome Bryan Driscoll onto the podcast! Bryan is a real estate investor, a digital marketing and SEO expert, and the Co-Founder of Motivated Leads, a digital marketing agency that helps real estate investors expand their portfolios quickly by generating quality motivated seller leads. He has over a decade of experience doing SEO for both large and small companies, startups, and fortune 500 companies and has been recognized by Forbes and other major publications for his work. Bryan started by sharing a bit of his background and how he got into this side of the business. He said he got his start in digital marketing in the early 2000s, mostly working in search engine optimization or SEO dealing with bigger eCommerce companies. Bryan bought his first rental property about seven years ago and that got him into doing local marketing in the real estate space. I asked Bryan to talk about some of the mistakes he sees people making with their websites and using SEO in order to draw traffic and get a higher free google ranking. He talked about how intimidating a super-fancy website can be to a seller that just wants someone to give him a decent offer for his home. He said the call to action and a strong, clear message is most important. Next, we talk about Facebook Ads and Google SEO. Bryan uses Google Pay Per Click and Facebook. The difference is that on Facebook, you're paying per impression while on Google you're paying per click. Also, on Google, you're competing on a keyword basis while on Facebook, you're competing on an impression base. With Facebook you can get a cheaper reach, click and lead then with Google Pay Per Click. So, his advice is to always start with Facebook first and then add Google Pay Per Click later on because then you have that high intent person coming to the website, and if they don't convert you're living in their Facebook feed, especially if you have testimonials. Lastly, we talk about how sellers can adapt their lead gen strategy to accommodate the market. Bryan explains that the most important things are to build a brand, to build something that's trustworthy and to be extremely direct with your marketing. Because the goal isn't to get more leads. The goal is to get good leads and good motivated sellers. Another important thing to note is that whatever platform you're using to drive traffic to your website, you always want to: first, capture their information (their phone number, their email, get them to fill out your form; and second, ask additional questions (why do you want to sell, confirm your property's not listed on the market, how much work does your property need, how fast do you want to sell it, etc.) Asking those additional questions is going to give you an indication on if they're motivated and it's also going to weed out the people who are not serious about selling. Bryan's final advice is to set up an automated text message that will send out your link and ask them to book an appointment with you, to anyone who fills out a form on your website. Don't miss this awesome episode of the Just Start Real Estate Podcast with Bryan Driscoll and learn the keys to finding more motivated sellers for your business! Notable Quotes: “Finding motivated sellers is, and always will be, a top priority for real estate investors.” Mike Simmons “Getting leads into your pipeline is the blood that keeps the body alive.” Mike Simmons “Website aesthetics don't matter as much as a strong call to action and a strong message.” Bryan Driscoll “The traffic you get to your website is more important than the message on it.” Bryan Driscoll “Rewrite the content, rewrite it unique for you. Because if you have two different websites with the same words in the same order, how can the search engine determine which one's more relevant?” Bryan Driscoll “It's more important the traffic you get to that website, then the message on the website.” Bryan Driscoll “Build a brand, build something that's when people see it, it's trustworthy. And then also, be extremely direct with your marketing.” Bryan Driscoll “The goal isn't to get more leads. The goal is to get good leads, good motivated sellers. ” Mike Simmons “If you want to avoid spending 5 million to figure out what Bryan knows, go straight to Bryan. Ask him what he figured out and get him to help you. “ Mike Simmons Links: Bryan's Website Motivated Leads Website Bryan on LinkedIn Motivated Leads on LinkedIn Motivated Leads on Facebook Motivated Leads on Instagram 7 Figure Flipping Return on Investments Just Start Real Estate JSRE on Facebook Mike on Facebook Mike on Instagram Mike on LinkedIn Mike on Twitter Level Jumping: How I Grew My Business to Over $1 Million in Profits in 12 Months

Should your business be on Facebook or Instagram?  Should you be doing Google Pay Per Click or sending out press releases?  Should you launch a YouTube channel or start a podcast? Founder of Vegan Business Tribe David Pannell explains why it shouldn't be YOU making all these decisions - it should be your customers.  The problem is, however, that most vegan businesses know surprisingly little about the people who buy from them.  Even worse, they make huge assumptions about who their customers are and what marketing will connect with them just because they are selling a vegan product or service. It's time for you to come out from behind your computer keyboard and actually engage with your customers and make them your best friends, so that you can learn how to find more people just like them. David Pannell is the co-founder of Vegan Business Tribe, a community of over one thousand vegan businesses worldwide.  David and his partner Lisa Fox also run vegan consultancy agency, Promote Vegan, which has advised some of the world's biggest food manufacturers and high-street brands on how to better connect with the vegan marketplace.  David is a former Ambassador for the Royally-Chartered Institute of Marketing in the UK as well as a career-long marketer and entrepreneur, and also the official UK agent for The Vegan Society's Vegan Trademark scheme. http://www.veganvisibility.com/summit  

Episode Summary In this episode, Quentin talks with Paul Punnoose, a former teacher takes us through some lessons that he learned along his journey into wholesaling to share some of his offline and online marketing strategies for finding off market deals. Paul worked as a teacher 13 years, and he has been a full-time real estate investor for the past year. He has done a variety of strategies, from buy and holds, flipping, to now wholesaling. Talking about his strategies to get off market deals, Paul uses online marketing such as Google Pay Per Click ads, Facebook advertisements, and Kijiji ads. He says that each strategy has produced different types of results, and has different pros and cons.  Furthermore, the cost for online lead generation is much higher than his cost per lead offline. Paul uses the inbound marketing, where people will call him, as he wants people to contact him versus him contacting people. He adds that “I know that when I pick up the phone, that person is interested in selling their property.” Talking about his lead versus offers versus actual sales statistics, he says that sometimes those numbers are difficult to track, but he keeps an eye on the key performance indicators. Paul adds that generally people like to hear cost per lead cost per deal metrics. He focuses more on his overall cost per deal.  Paul says that he thinks about what his cost per deal is, and then work backwards. It also varies from quarter to quarter, ranging between $3000 to $6000. Quentin adds that people get surprised by the cost of marketing that goes into finding a deal. Talking about his unique ability, Paul describes it as the ability to connect with people, and he prefers partnering up with people that are really good at marketing and advertising. He further adds “my ability is to connect with the seller and figure out, you know, what they're looking for, and why they're looking for it, and help them solve whatever issue they're going through.” Listening, hearing what the sellers want, offering solutions to their problems, but also connecting with them has helped Paul secure off-market deals. Quentin adds that it's not always about getting the highest price. Sometimes, there are other things that people value. Paul says that when people have a lot of equity in their property, they don't mind giving some of that up for a convenience. Talking about the deals that got away, he says that newer investors should keep in mind that out of the deals that they put out, only 10 percent will find success. If you go in with that mentality, while it will still hurt, they will be able to handle the whole process a little bit better.  He says that in such cases, the best thing to do is to learn from what happened, so you can make adjustments for the next deal. In this industry, you need to really listen to the seller, listen to their problems, provide solutions, but allow the seller to really think about which solution is important to them and take it from there. In conclusion, Quentin says that sometimes, even when you get to the point where you have a signed offer, doesn't necessarily mean until the deal has closed. Paul says that the deal is not closed until the profits hit your bank account. Topics Discussed Introduction [00:00] What Strategies Does He Use to Find Off Market Properties? [02:06] Why Does He Prefer Online Marketing Despite the Higher Costs? [03:48] Does He Track The ‘Lead Versus Offers Versus Actual Sales' Statistics? [05:33] His Unique Ability to Find Off Market Deals [08:00] How His Ability to Connect with People Helped Him Secure a Deal [09:21] The Deals That Got Away and What He Could Have Done Differently [12:38] Deals that Didn't Close Even After Signing Contracts [16:36] How to Get in Touch with Paul Punnoose? [20:06] Resources Mentioned https://www.profitableproperty.ca/ (profitableproperty.ca)  IG: Paul.punnoose Important Links https://educationrei.ca...

As founder of Think Big Marketing, Bryan strives to help small to mid-sized businesses keep up with their competitors through creative, customized SEO & social media services. The world of internet marketing is growing and changing so fast that very few can keep up. They dedicate their efforts to not only offering their services to help businesses keep up with this ever-changing industry, but to also teach others what they have learned so they too can grow and learn how their business can adapt to this rapidly changing market.   What You Will Learn: Who is Bryan Driscoll? How he helps investors on the marketing side? Bryan shares how he started in digital marketing. Different ways of digital marketing. What are the factors to consider in doing digital marketing? Bryan shares how digital marketing works and what strategy to do depending on the line of the business. How much to spend on Google Pay Per Click? How does Facebook work as a medium of marketing? What does Bryan do to keep going after failure? Believes every time you fail you learn from it. Persistent and consistent is the key to success. Bryan shares what are his methods in planning? How he achieves his goal? How Bryan keeps his sanity. What does he do with extra leads that don't have the capacity to invest? Bryan Driscoll shares how he can be contacted. Additional Resources from Bryan Driscoll: Website: https://motivated-leads.com/ Cell Phone: 1-4124009861 Email: info@motivated-leads.com LinkedIn: https://www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert/ Facebook: https://www.facebook.com/motivatedlead Twitter: https://twitter.com/motivated_leads

How do you REALLY find more customers for your vegan business? Let's go right back to basics and find out. In this episode we are looking at something which is the LIFEBLOOD of any vegan business, and that is finding customers.  And it doesn't matter if you sell a physical product, or if you offer a vegan service, or even if you are a charity looking for donations - you RELY on people giving you their money. And this is where many vegan businesses falter. Because, and I've said it before, vegans don't seem to be comfortable making money! But we all need customers and, usually, we all need more of them. So - we're going to get right back to basics. You might be wondering about the best way to find customers, should you be using Instagram, should you be doing PR, or should you try some appointment-making telemarketing or Google Pay Per Click advertising - and the reality is, if this is where you are starting when trying to work out how to get more customers then you need to just STOP. Because do you know what is completely missing from your planning? UNDERSTANDING THE CUSTOMER. If you don't, then all you're doing is guessing what will work, and you hit nothing by shooting in the dark. About Vegan Business Tribe Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK. Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to https://veganbusinesstribe.com/ (www.veganbusinesstribe.com) where you will be welcomed with open arms!

Sean White, CEO of Whiteboard Marketing, specializes in helping dental offices establish an effective media presence and optimize available web search tools. When it comes to ensuring a thriving practice, today's tools go far beyond the traditional referral. Knowing how to harness the power of Google and related technology requires specific expertise that Sean shares in detail. Google's coveted “front page” real estate involves Page 1 points of entry for prospective patients including Google's Pay Per Click (PPC) ads, the Google Local 3-Pack (maps, review and listing) and search engine optimization. Proximity, relevancy and Google reviews are the first things to consider optimizing and are featured at the top of any given search return, but it can involve more time than pay-off for the inexperienced practitioner. When it comes to the most valuable real estate, the search results below the ads, maps and business listings are actually where 60-70% of prospective patients click for more information, especially if they are on a desktop computer. The payoff is significant, but the effort is unlikely to succeed without a commitment of time and resources to manage search engine optimization (SEO). Dental practices need to be aware of domain settings, logo icons, webpage tags and unique content creation (website, blog). To climb the ranks to Google's Page 1 it requires time, patience and persistent effort to manage tools and track return on investment. Follow-up is necessary to ensure that, once they convert and click through, prospective patients arrive at a user-friendly website that includes things like an interface that is friendly, provides access to a one-click phone call from the screen, offers live chat and online options for scheduling and bill payment. Main Takeaways Why understanding Google search is key to growing a dental practice. (04:34) What is Google Pay Per Click and how does it work? (08:25) What constitutes the Google Local 3-Pack offering? (10:11) The majority of prospects click through on the actual search returns, which are trickier than Google ads and require commitment and optimization. Here's why. (19:20) Best practices for optimizing and leveraging Google products in ways the search engine will reward with improved visibility. (24:52) Key Quotes “If you're a dentist trying to figure out how to work all this stuff you're essentially wasting money. We want you to be in the chair, treating your patients and doing what you're best at.” “There's 20 to 25 potential results on that first page of Google, which is enough for most folks to look at. Some folks don't even know how to go to the next page. So the answer is, Yes. You definitely want to be on the first page.” “What SEO is about is generating opportunities: Phone calls, web forums, web chats. The days of key word rankings and searching for yourself and not showing up — you can't have that mindset anymore. You've got to look at the back-end data.” “You have to have your conversion tracking set up on Google analytics because that's the real true testament to the efficacy of SEO. That's what the goal should be of your marketing partner or yourself — tying lead generation to your SEO efforts.” “Any SEO company that's confident in what they do should be more than confident telling you that you're going to get at least three to four patients a month on a minimum just from your SEO effort.” “If you want to be available and have a good presence in all the factors, then it costs money to do that and typically it's a really good value.” “Ultimately, without sales nothing happens. You gotta get your phone to ring more than it is. You gotta be able to convert new prospects over the phone and over chat and over web forums. You gotta have scheduling ambassadors if you really are truly interested in growing a practice.” Snippets 02:49 - 03:40 - A little background about Sean White, CEO of Whiteboard Marketing 22:12 - 22:25 - Major Google ad...

Howdy legends!  In Episode 17 of The Air Conditioning Podcast, we thought we would bring on a different type of guest to help us with some valuable information around Marketing and Promotion.  This is an area that not all of us are completely familiar or comfortable with, and in some cases, we just need the best bang for buck in order to bring in leads and reach out to an audience on a limited budget. We were grateful for Alex McCann of Reload Media to join us on the show to give us some gold nuggets of information that we can all use to in getting our business name out there. Although based in Brisbane (Qld), they service their clients globally. We covered a number of different options, such as Google Pay Per Click, SEO, Social Pages, direct mail outs etc and hope you enjoy the episode.  Here is a snippet of some of the topics we covered…. Who is Reload Media and how can you offer marketing assistance? (4:45) With the onset of COVID and many of us turning to Online Meetings, how has this changed the face of your business? (6:50) What differentiates your business from your competitors? (9:00) Reload Media is a multi-award winning company in your field, what would you attribute to your success? (10:30) When most business owners think of marketing, they think of the expenses and assume it can be costly. What are your comments around this view? (12:00) Reload Media has worked with some large recognisable brands, do you also work with smaller businesses or even self-employed tradies? (15:35) If someone or a business was to approach you looking for assistance, how would you kick things off? 18:00) And that's just a taste….. I'd recommend ripping out the note pad for this one coz there's a ton of takeaways… If you'd like to get in touch with Alex and the team at Reload Media, you can visit their website at reloadmedia.com.au *** BONUS ALERT *** The team at Reload Media have put together an awesome deal, exclusively for our listeners (that's you dude!), to carry out a FREE Health Check and personal audit of your business's digital marketing!  Don't miss out coz it won't be around forever, so click on the link at get onto it!  Here's the link:  TAP17

Today we have 2 guests - Michael McCallister & his client Brent VanderGriend. Facebook gets a lot of love for lead gen, but does that mean we’re underestimating the power of Google’s Pay-per-Click Leads? We weigh in the pros & cons of each, and hear how Brent leverages the leads that Michael’s service provides. It’s really interesting to hear & learn from both perspectives, so I hope you enjoy this episode! Episode Resources: Text Brent: 605-400-9541 Email Michael: Call Michael: 208-278-2630 (Mention MMR for a special treat!)

Some thoughts on a PPC campaigns from Social Media and Google

“Because things are easier now, it’s also harder”- Simon Chan If you want to be successful in the market, you shouldn’t be doing what everyone else is doing…. You should do something different. Simon Chan got this concept from Set Godin book the Purple Cow. He noticed that there were a lot of videos done by network marketers but no one was vetting to find out who the actual leaders were with results. MLM Nation Podcast was birthed for this purpose, to provide a platform for leaders in the industry where they can share their wisdom and experience to help other network marketers. Since its inception, Simon Chan has run 548 shows on MLM Nation Podcast over the last 4 years. It is human nature to quit, and just like anything else, the average podcasters quit after 6 episodes and there were two times when Simon Chan was tempted to quit. Who is Frazer Brooks? Frazer Brooks is a second generation network marketer. He was in the room, in the womb when his parents started in network marketing. He grew up listening to Jim Rohn, Zig Ziggler, and others and as a kid, he thought it was the most boring thing. However, he saw the success in network marketing growing up which made him join eventually. Frazer Books is a network marketing trainer, speaker and author of the book I Dare You. His book is about mastering the 5 steps of social media recruiting. How MLM Nation Started Simon Chan recruited himself into Network Marketing after doing his own research over 3 months, but didn’t have a lot of success at the beginning because he was not consistent. Then he started working with a mentor who was pushing him to be consistent, making him do things he didn’t want to do and changing his habits. Simon has been building online since 2004 from Google Pay Per Click ads. He lived in Los Angeles but all his friends and people he knew were in New York since he was originally from there. FAVORITE QUOTES Network  Marketing works 100% of the time for the 100% of people who give it a time. (Frazer Brook) The temptation to quit is greater when success is around the corner. (Simon Chan) BEST ADVICE Don’t quit on a bad day. You will regret it. (Frazer Brooks) Keep recruiting. (Simon Chan) ONE HABIT Make everyone feel like a someone. (Frazer Brooks) Recapping the night before going to bed and starting the day with gratitude (Simon Chan) FAVORITE APP Ecamm Live Evernote RECOMMENDED BOOKS Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre The Compound Effect by Darren Hardy How to Build Network Marketing Leaders by Big Al How To Win Friends and Influence People by Dale Carnegie 21 Irrefutable Laws Of Leadership by John Maxwell Think and Grow Rich by Napoleon Hill This is Marketing by Seth Godin Siddhartha by Hermann Hesse High Performance  Habits by Brendon Burchard Spiritual Leadership by Oswald Sanders Shoe Dog by Phil Knight FAVORITE PROSPECTING TOOL Facebook Messenger Networking What Did You Learn? Thanks for joining me on the show. So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Subscribe to our show  iTunes | Stitcher | Spotify | TuneIn | RSS

“Because things are easier now, it’s also harder”- Simon Chan If you want to be successful in the market, you shouldn’t be doing what everyone else is doing…. You should do something different. Simon Chan got this concept from Set Godin book the Purple Cow. He noticed that there were a lot of videos done by network marketers but no one was vetting to find out who the actual leaders were with results. MLM Nation Podcast was birthed for this purpose, to provide a platform for leaders in the industry where they can share their wisdom and experience to help other network marketers. Since its inception, Simon Chan has run 548 shows on MLM Nation Podcast over the last 4 years. It is human nature to quit, and just like anything else, the average podcasters quit after 6 episodes and there were two times when Simon Chan was tempted to quit. Who is Frazer Brooks? Frazer Brooks is a second generation network marketer. He was in the room, in the womb when his parents started in network marketing. He grew up listening to Jim Rohn, Zig Ziggler, and others and as a kid, he thought it was the most boring thing. However, he saw the success in network marketing growing up which made him join eventually. Frazer Books is a network marketing trainer, speaker and author of the book I Dare You. His book is about mastering the 5 steps of social media recruiting. How MLM Nation Started Simon Chan recruited himself into Network Marketing after doing his own research over 3 months, but didn’t have a lot of success at the beginning because he was not consistent. Then he started working with a mentor who was pushing him to be consistent, making him do things he didn’t want to do and changing his habits. Simon has been building online since 2004 from Google Pay Per Click ads. He lived in Los Angeles but all his friends and people he knew were in New York since he was originally from there. FAVORITE QUOTES Network  Marketing works 100% of the time for the 100% of people who give it a time. (Frazer Brook) The temptation to quit is greater when success is around the corner. (Simon Chan) BEST ADVICE Don’t quit on a bad day. You will regret it. (Frazer Brooks) Keep recruiting. (Simon Chan) ONE HABIT Make everyone feel like a someone. (Frazer Brooks) Recapping the night before going to bed and starting the day with gratitude (Simon Chan) FAVORITE APP Ecamm Live Evernote RECOMMENDED BOOKS Go Pro: 7 Steps to Becoming a Network Marketing Professional by Eric Worre The Compound Effect by Darren Hardy How to Build Network Marketing Leaders by Big Al How To Win Friends and Influence People by Dale Carnegie 21 Irrefutable Laws Of Leadership by John Maxwell Think and Grow Rich by Napoleon Hill This is Marketing by Seth Godin Siddhartha by Hermann Hesse High Performance  Habits by Brendon Burchard Spiritual Leadership by Oswald Sanders Shoe Dog by Phil Knight FAVORITE PROSPECTING TOOL Facebook Messenger Networking What Did You Learn? Thanks for joining me on the show. So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Subscribe to our show  iTunes | Stitcher | Spotify | TuneIn | RSS

Can you realistically expect to get great results from inbound marketing if you have a shoestring budget and no dedicated marketer? Just about every marketer I've ever spoken with has cited "lack of time" as their biggest challenge, followed closely by lack of budget. That's why I was so excited to interview Conor Malloy of Chi City Legal for this week's The Inbound Success Podcast.  Conor and his business partner operate a two person law firm in Chicago and in addition to his full time job as an attorney and partner in the firm, Conor serves as the firm's marketer. With almost no budget, and with very little time or marketing experience, Conor has managed to generate extraordinary results for his law practice. Want to learn how he does it? Listen to the podcast to learn exactly how Conor has set up Chi City Legal's marketing systems and get helpful insights on building a lead generation machine that requires minimal time and budget to deliver big results. Transcript Kathleen Booth (Host): Welcome back to The Inbound Success podcast. My name is Kathleen Booth, and I'm your host. Today my guest is Conor Malloy with Chi City Legal. Welcome, Conor. Conor Malloy (Guest): Thank you for having me. Conor and Kathleen recording this episode Kathleen: Yeah, I'm excited to have you. As people who listen I'm sure know, the objective of the podcast is really to talk with practicing marketers who are getting great results from their inbound marketing, and surface actionable takeaways - the actionable part being the most important. I've definitely interviewed a wide variety of people in the past, all the way from CMOs of large global brands, huge teams, and six figure budgets, down to agency owners and people with small teams. You are, I think, my first one man marketing team, if you will, and probably one of the smallest businesses that I've spoken to. I'm particularly excited about this because it's a huge testimony to the fact that you don't need a giant budget, a giant team, a ton of resources to do this well. All that being said, tell our audience a little bit about yourself, and your company, as well as what you do. About Conor and Chi City Legal Conor: Sure. As you said before, I'm a partner at Chi City Legal, so we're a Chicago law firm that dedicates our time to representing landlords in eviction litigation. A lot of these landlords, we have some clients that are larger property management groups, but the vast majority of our clients are people would probably otherwise go self represented to court. So we're trying to provide them with either legal solutions or legal representation. After I passed the bar exam, I ended up in the incubator with the Chicago Bar Foundation. The incubator was designed to be able to help people develop law firms and practice models that would meet what I would refer to as the justice gap. So it's people that are either priced out of your regular legal services, or they're essentially too rich for legal aid. Surprisingly enough, even though people own property, a lot of them fall within that. That's the background from a legal standpoint. Kathleen: That's real interesting. I didn't realize that. I mean you and I have obviously spoken before, and I know a little bit about company, but I love that idea. Let me back up, I don't love the idea there's this gap in representation, but I love the idea that there are programs in place to try and shore that gap up, and that's where your company kind of sprang from. That's really neat. Conor: Yeah, it's a great initiative that the Chicago Bar Foundation put through with the Justice Entrepreneurs Project. Kathleen: So how large is your law firm? Conor: We are two attorneys, essentially no support staff except for we have an artificial intelligence that does some of our call routing and scheduling. My partner and I each have an artificial intelligence that schedules those. Then we use SmithAI as our virtual receptionist. Other than my kids coming in from time to time and doing a little bit of work, that's it. Want to check out Smith.ai? Smith.ai is a superior call answering and intake service for small businesses. Live, U.S.-based receptionists answer, transfer and return calls; qualify leads; intake clients; book appointments, and accept payments. The company's calendar and CRM integrations keep your systems in sync and your workflows efficient. Plans start at just $60/month and include free spam blocking.  Inbound Success listeners get $50 off their first month with code INBOUNDSUCCESS, which can be combined with the 30-day/10-call free trial for $110 total savings. Learn more and sign up at https://smith.ai. Kathleen: That's awesome. For everyone listening, that is a two person company in which both of the two people in the company are full-time doing something that is not marketing. In your case, you're practicing law. Marketing is their thing that they do on top of all that. You've been very successful in building and growing your business with the marketing that you've undertaken, just the two of you. Could you talk a little bit about exactly what you've done, what you've put in place in terms of your marketing? Inbound Marketing on a Shoestring Budget Conor: Sure. I would say the more traditional route, we have a Facebook page, we have a Twitter account, we have Google Ad Words and things like that. But with the type of people that we're targeting, and it's a very targeted marketing, it's landlords that are going through the eviction process, or about to go through the eviction process, or just fresh out of the eviction process. So there's a life cycle that we had to unpack and do which we're best at. In doing so with those three segments, we have a mixed bag of direct mail with solicitation. Otherwise, email and then a newsletter. Each one of those is targeted to specific stages in the eviction life cycle. For example, one of the things that you're able to do on our website is create an eviction notice, which is the foundational document to start an eviction matter. You go on our website, generate that document for free. Within a few seconds, that document then gets sent, after filling out a form, that document then gets sent to your email with a little bit of instructions on what to do with it next. Once we get you on our website, and being able to get involved and essentially getting data, we can turn that around and do something a little more actionable on our side. Kathleen: I'm not sure how big your geographic reach is, and are most of your landlord clients, what percentage of them are finding you through an organic search because they're looking for a way to create an eviction notice versus how many are coming because you have reached out and contacted them? Conor: Here is what I can say. Ever since I put in the ability to create that notice, which was towards the end of last year, I can say that off of our website, people have generated 934 eviction notices. Kathleen: Wow. Conor: That's people that for one reason or another, they're not getting paid, or they otherwise don't want somebody to be their tenant anymore, generating something. Some of those are repeat performers, but the data that I gave you is largely cutting some of those few repeat visits. Kathleen: Yeah, and that's interesting because you do have a very specific clientele you're going after. Clearly, you know that by the nature of what you do, eviction is central to the pain or the need that they're feeling and the notice document is required by law. What made you realize that creating that tool on your website would be a great marketing opportunity. Did you stumble into it, or was this a part of the plan? Conor: A little bit from Column A, a little bit from Column B. The big thing is being able to get something out there on our website that was very easy to use, and then when somebody goes on and they create it, they get something of value. They can do it for free if they want to. We also have some additional services that we offer where if you want somebody to serve on your behalf, you can plug in your credit card information and send that off, and so there are some premium services involved. But the big thing is you're putting data from visitors onto our database, and onto our marketing database, and there's also a consent to people to have us follow up with you. Once I get your information and I know that if it's a five day notice well, guess what? Most times I'll be reaching out to you within about five days to see what happened with that, and being able to help you out with the next steps, whether you use our services, or we also offer document generation and things that for some people are a little more budget oriented. That's the big thing for us is to provide some sort of value because we need to build trust with our potential clients and also because if you do a legal search for eviction notices, they're all not created equal and a lot of them we've noticed from self represented landlords, that they're deficient. You're going out there, you're downloading something that is intended to do something, but it's very deficient under the law, and it jeopardizes your case. Kathleen: So you have this tool on your site. It's getting you great results. As a two man law firm, neither of you I'm assuming is a web developer. How did you get the forms set up on your site? Do you have a company you work with that does your web work, or did one of you figure out how to build it? Was there a tool or a service you used to create this self-completable eviction notice form? Conor: As you said earlier in the podcast, we have to lawyer for a fair portion of our day or we don't get paid. I do have a bit of a tech background, mostly self-taught. I've done web development, I've done database development and things like that. But what I need to be able to find are very accessible, off the shelf tools that I can implement into our WordPress site, and reduce the friction. I visualize the endgame, and I just need to get there in a very, very accessible way. Like I said a second ago, we use WordPress. It's a very easy platform to work with, and then we use a service called Gravity Forms. There's a bunch of online forms that you can use, and then those Gravity Forms connect with a service called Zapier, which takes data from point A to point B to C to D, and those documents get pumped out through another service called WebMerge, which is an online-document assembly service. Kathleen: Zapier is the most amazing thing ever. I'm sure some people listening know about it, but if you don't, it is incredible. It lets somebody with a completely non-technical background, like myself, essentially integrate two completely different software platforms that do not have out-of-the-box integration. It's awesome. Conor: Yeah, I can say that we use it in marketing, we use it for our day-to-day functions in our law firm, and I'm looking at my analytics from Zapier right now, and it's saying that three weeks into my billing cycle, we automated 13,245 tasks within those three weeks. Kathleen: Wow. Conor: Yeah, so- Kathleen: That's incredible. Conor: Yeah, and it's not just little tasks that you don't want to do, but it's also tasks that might breed error, so it makes life a whole lot easier. Kathleen: You said something really important that I just want to underscore. What you said was even though you have a lot of technical skills and you could easily go down the rabbit hole of trying to build this all yourself, because you have to do your day job, what you do is you look for out-of-the-box tools that are somewhat plug-and-play and let them, essentially, do the work for you? I love that and I feel like some of the best, scrappiest marketers that I know are the ones who go out and find ... so, there are so many tools out there. There are tools for everything, and if you can identify the right solution, it really can take a lot of the work out of building things like this, so that's great. So, you got WordPress for your website, you've got Gravity Forms to collect the information from the landlord, you then send that information via Zapier to, did you call it, WebMerge? Conor: WebMerge, mm-hmm (affirmative). Kathleen: Okay, and then that produces the final form, correct? Conor: Correct. Yep. Kathleen: That's great. Now, do you have any sense of how many people are landing on that page of your website? How are they finding that landlord form? Conor: A lot of them. They're either calling us because they find an ad for us or word of mouth seems to be a lot more common now based on that we've been doing this ... at least I've been doing Chi-City Legal stuff for about two years now. The word of mouth is definitely growing a little more organically, but when I run Google Analytics or the AdWords, I could either see where people are directly hitting that page because we do have a forms-generation ad that sits out there. Kathleen: Okay. That's also I think a great point, which is a lot of people think about email marketing and they think they have to just somehow get found organically, but what I've noticed in the course of all these interviews is that inbound marketers are combining the content of the tools they've created like your eviction notice generator, and they're combining that with a boost from paid advertising, whether that's paid social or Google Pay-Per-Click or what have you, to help it get found. It sounds like that's really worked well for you. How do you determine what kind of a budget you put towards your pay-per-click? Conor: Well, as far as the pay-per-click, when it comes to doing the online forms, we're looking at something that isn't very popular out there because we're competing with online legal forms, and the pay-per-click is not very high. We're just generally looking for exposure. One of the things that's really helpful, especially with Google now, is they love having these advisors contact you and help you be able to develop your AdWords and your keywords, your other words that you don't want people to connect with. I probably speak with them at least every couple months to keep refining and keep tweaking our site. I just have an idea of what we want to spend on it because I do have some information based upon what our return on investment is, and there's a lot of wiggle room to throw money at it because it definitely pays dividends. Kathleen: Yeah, so you're doing all of your pay-per-click yourself, correct? Conor: Yeah. Kathleen: And that's another thing I want to just emphasize because a lot of times when I interview people they talk about having an agency do it or sometimes I interview people who are agencies, and all they do is paid advertising, but this is something that is accessible to anyone, to any company of any size and of any budget because you can start with a tiny, tiny budget. I love what you said about really taking advantage of Google's advisory services. That's something they don't charge for, correct? Conor: That's right. Yeah, because there's ... you can read certain articles out there because they save a nice chunk of the money that Google makes off of the ads is their stupid tax, because it's people that just think, "Oh, I'll create a whatever ad, put it out there," and then they'll give a few hundred dollars as credit to be able to start up your ads. You will burn through that so fast if you have no idea what you're doing out there. It's best to start small, incremental change, consult with these guys, and they'll at least put you in a better spot than when you started. Kathleen: Yeah, so take advantage of that if you're thinking about playing around with your own pay-per-click. Be the squeaky wheel with Google. Conor: Yeah, it'll get the grease. Kathleen: Yeah, that's great. Now, when you look at your pay-per-click spend, are you evaluating it as, "I don't want to spend more than X overall in terms of a budget," or are you looking at it as, "I want to keep my cost per lead acquisition under a certain amount"? There's different ways you can come at this whole budgeting question. Conor: I believe on the forms we generally sit around 20 to $25 a day for our budget. Usually, we come in fairly low because, again, even for the clicks that we're getting on there, you're looking at less than a dollar per click. Kathleen: Wow, and you've 900-some-odd conversions on the forms since you put them up late last year? Conor: Yeah. Kathleen: And what percentage of the landlords that fill out the form wind up becoming any kind of a paying client for you? Conor: Something else that I ended up starting, because we started to notice where a lot of them were creating these notices, and then the notices were just ... the data was just sitting there as this ... just sitting out there alone, and we were re-keying the data from the notices into our content management system for active cases. So in late January I developed a new system to be able to convert that data. Then that way I could track it. So since January we've had right on the dot, up until about maybe about a week ago this was accurate, 100 cases that went from the notice creation to filing. Kathleen: Wow. That's great. So, that's what? About just slightly over 10%? Conor: Yep. Kathleen: That's a great conversion rate by any standard. That's a great conversion rate. Are you doing any kind of lead nurturing in between when they fill the form out and then when they hire you, or is there any sort of like automated email or any other touch points that you have with them? Conor: The other thing that happens - and it's not exactly automated at the point that I don't see a need for it yet, I don't want to over-program a solution - but when they create that notice, the creation of the notice also sends data to a Trello card that sits on my marketing board, and I'm able- Kathleen: Through Zapier? Conor: Through Zapier, yeah. So, I have a couple columns, whether it's a five-day notice, so I know ... assuming that they serve the five-day notice within a day of getting it, I know what the due date is on it, and I'll follow-up about then, and I have formatted email. I just click on a thing in Zapier, and it essentially does a canned email. Then for the 30-day notices, I know when those are coming up, so I can send out a canned email to see if they need any assistance because sometimes they get it and they have a hard time serving the person, and then maybe they need the more premium services off our site to be able to take it to the next step, or they're ready to go. Kathleen: That's great. Trello is a great project management platform. If you're listening and you haven't checked it out, essentially, it's what they call in Agile terms a Kanban Board, but it's a got a great interface. You basically just move these cards. They're structured like cards and you move them across the workflow. It's actually a very simple, streamlined, really elegant project-management tool if you don't have a very complex business, and it's very low cost, so great solution. Conor: The other part of it is too, so I use that for the marketing, and Trello, it's free, so we actually use it as our practice management system. All of our active cases are handled through it because it can be very robust. It can run everything from a household project to our firm that has nearly 100 active cases at any given time, so it's - Kathleen: Oh, that's great. Yeah, so you don't need to overcomplicate things and buy enterprise software to run your projects. It's amazing what you can do with Trello. We have a lot of different software at my agency, but we still use Trello just for tracking our blog-editorial process because it's so easy and user-friendly and people love it. Conor: Oh yeah. If you like Post-it Notes, Trello, yeah, it's just moving digital Post-it Notes through. Kathleen: So true. It is exactly the concept behind it. Well, that's neat, so you said you can go in and just click something in Trello, and it generates a canned email? Conor: Yeah. Kathleen: Another is the Zapier connection? Conor: Yep, so when it creates that card based upon a notice, it's going to create a list of potential canned emails. It's going to be everything from the initial follow-up to, "Hey," you're just reaching out again. Then, just for ethical purposes because I have reached out to people, I want to be able to also send non-engagement warnings. So, because sometimes people think just because this happened or that happened then I'm their lawyer, and so it's nice to be able to have some sort of a built-in system that makes that very easy to do. Yeah, Trello creates these checklists. I just check off the list on the cards, and that queues Zapier to create a draft email in my inbox. If I need to tweak it at all I can tweak it, and then otherwise it sends out. Kathleen: You are the master of scrappy automation. It's so cool. I love hearing this because it really is such a great example of what you can do as just one person who isn't even a marketer. Like, you've figured it out, and you've kind of hacked this system together, and it sounds incredibly low cost because you're using your regular email inbox, you're using Zapier, which certainly has a paid version, but yeah, it's not expensive. You're using Trello, which also has a paid version, but you don't even ... it sounds like you're not even up to the paid version? Conor: No. Kathleen: You're just using the free version. Conor: Yep. Kathleen: I mean, I love it. This is amazing. Conor: As far as what you just mentioned, Zapier, I'm using the highest-end plan, because it's the backbone of our company anyway, so I could also use it for sort of other stuff. That's $115 a month. Webmerge costs us now, because we've risen up to do the plans, costs us a couple hundred bucks a month, but again, it's generating other documents that we need in our practice. So we're already eating that. Kathleen: And if there's ROI there, that spend is totally worth it, though. That's great. So a little over 10% of the people that fill the form out become your clients. You mentioned when we first started talking that you use an artificial intelligence program to serve as your virtual receptionist. I'm intrigued by this. Can you talk a little big about how that works? Conor: Sure. A little while back ago, I just follow certain legal blogs or tech blogs, just general things like that and I found out about something called x.ai. At the point I saw them, they were still inviting people on a case by case basis to be able to test out the software and I was just one of the early invites. What's great about it is it already sits on something that you're using. It's not a different calendering software, things like that. Amy (the x.ai virtual assistant), she's sitting out there in the ether and any time I need to schedule something, all I have to do is cc her, reference her and then give her a ballpark based upon some sort of back end instructions on when to schedule something. So you can go on our website and click, I Want a Consultation. It's going to say, hey how do you want to do this? Do you want to be emailed for a follow-up time? Or do you want somebody to call you? And if you want to schedule your own time, Zapier is going to send out an automated email with Amy cc'd and then she's going to schedule something so I'm not involved in that process. If you want a call back, again Zapier is going to kick something off and it's going to email our virtual receptionist and say, hey, reach out to so and so and it's got all that data plugged in there to schedule for a consultation. Maybe even give some information about our practice. Kathleen: Wow. That's really cool. And you said the original program was called x.ai? Conor: Yeah, that's right. Kathleen: And is that what you're still using today? Conor: That's right. Kathleen: That's great. And that routes calls to you and your business partner, correct? As well? Conor: I do all the onboarding for potential clients. Kathleen: Okay. Conor: When we have active cases, Amy comes into play ... There's Amy and there's Andrew Ingram - "AI" - so when there's an active case, if somebody ... We'll give you case updates and if you want to schedule a follow-up to flesh out something that we talked about in the case update, those get routed to my partner because he manages the day to day case loads. Kathleen: Got it. So you have this incredibly well-oiled, automated machine going in the background that's fueling your lead generation, your follow-up, your call and appointment setting. Anything you're looking at adding into the mix? You've been doing this a little while. You seem very plugged into how the tools work. Do you have anything on your wishlist that you want to do next? Conor: I did up until this morning. Because we're so intimately connected with active cases and things like that, we're constantly plugged into the data. So when you file a case, certain things need to happen along the course of your case in order to advance it. So one of the milestones is somebody has handed your tenant a piece of paper to say come to court on a certain day. One of the things we're listening for is for that event to happen and then essentially an automated email goes out at that point where we can offer you the court forms you'll need in court that day. And that's free for people to be able to download. If you want a consultation along with it, that will be an additional sum, but capturing the pre-litigation, you're in the midst of litigation, whether you want an attorney or not, it could help. Conor: And then after the litigation, people are added to our newsletter by accepting the terms of service so when it comes to post eviction compliance issues or it might happen again, we're always on people's radar. Kathleen: What do you put in the newsletter? What kind of content? Conor: It's a mixed bag, obviously. There's self-promotion there, but sometimes there is a pending bill that might affect our clients. We're letting people know about something that's actually going to pass in about three days now, concerning notary stamps in Illinois. It might not be necessary for a lot of the court forms that they need. And then just being able to sign up with our services and different coupons, I guess you could say, to try us out. But a lot of it is just legal information that we're passing along. We just give people value and we hear from people and we see them sometimes that they love our newsletter. We have opposing counsel that subscribe to our newsletter. Kathleen: Keep your friends close and your enemies closer, right? Conor: Yep, but over time, what we're looking at is a market of between 20 and 25,000 evictions are filed in Cook County every year. Out of those evictions, between about 80 and 120 are from self-represented landlords, and we are soliciting nearly every one of those self-represented landlords. Kathleen: Wow, I love your whole system because I think a lot of what you're doing really embraces the true spirit of what inbound marketing is. It's about giving away information and helping people and using that to naturally attract that person who needs what you're selling at the right time. And the fact that you're giving away the eviction notice, you're giving away some of these other court forms, it sounds like it's doing exactly what it's supposed to do, which is it's bubbling up those people who naturally need your service at the time that they need it. That's fantastic. Conor: Sometimes with lawyers, these eviction notices, these aren't works of art. They're forms and we're automating them and you don't have to lock this stuff up. And you're actually doing people a favor by putting something out there that's actually compliant with the law. So the service that we provide is standing next to you in a courtroom, not creating some sort of document that's a dime a dozen. Kathleen: Yeah, that's great. Well that is the attitude, I think, that some of the more successful marketers I've interviewed have. And it's surprising how many people do not have that attitude. So kudos to you. Conor: Thank you. Kathleen: And I love hearing these stories from somebody who isn't a marketer by trade. I think those are the most exciting stories. You're an attorney and you just figured this out because it's what makes sense. That's one of the coolest parts about this. Kathleen's Two Questions Kathleen: So, I have two questions that I always ask all of my guests and I'm curious, you come from outside of the marketing world, company or individual, who do you think is doing inbound marketing really well right now? Conor: What I see ... From the company where we don't use their software or anything else like that and I've never used their software or anything ... I like the stuff that I get from Rocket Matter. It's a content practice management system. Some of the stuff that they're pumping out, a lot of the contributors that are creating content for them, it's really neat. It's helpful and it spurs things with me, too, to be able to think, "Oh wait, people are hitting at that angle. That's really cool." So that's big for me right now. Those are one of the few emails that come in that I actually open when I see it in my inbox. Kathleen: All right so everyone check out Rocket Matter. Second question, with the world of digital marketing changing so quickly, how do you as a non-digital marketer who has kind of been forced to become a marketer through this business, how do you stay up to date and educate yourself and keep abreast of all this? Conor: A lot of times, and it's just an aggregation, I have the Feedly app on my phone and one of the things that you can select to come through on your Feedly is marketing stuff. You have your legal things, law.com and Above the Law and Lawyerist and things. Lawyerist is a good one for the marketing stuff as well. But then I checked off marketing and I'm starting to develop a vocabulary and just a way of getting at that's non-traditional because I'm just piecing this stuff together. At first, you're treading water, but I feel like I'm doing some laps. I'm no Michael Phelps or anything else like that, but I'm moving along with it and that's really, really helpful to just be able to go through my Feedly in the morning and some of the stuff is just going to catch your eye. Kathleen: Yeah, that's great. Feedly is really ... It certainly makes it easier to consume all your different content in one place. How to Reach Conor Alright, well this was so interesting. I'm sure that lots of the listening audience will be either having questions about some of the specific tools you mentioned or might want to see your stuff in action on your website. If somebody is looking to contact you or find more information online, what's the best way for them to find you? Conor: They can go on our website. They can hit up Amy. She'll set something up regardless. Or they can contact me directly conor@chicitylegal.com or I'm actually setting something up right now. It's not out yet, but a Zapier consulting arm to help people to be able to connect the dots with it. So the website is sort of up. It's saoi.io. It's a little bit Irish for the Irish speaking audience, but yeah that's something that I think could help small firms to be able to connect these dots and make it a little bit easier on themselves. Kathleen: That is very cool. I love that you're going be on Zapier. Zay-pier, Zap-pier I never know how to say it. But it's an amazing tool. I love that you're going to be a consultant. Conor: I think that it will be fun. Kathleen: That's awesome. Alright. Well, I will put those links in the show notes so that everyone can find them. But thank you so much. This has been so much fun. If you are listening and you got some value out of this, please consider giving the podcast a review on iTunes or Stitcher or the platform of your choice. And if you know somebody doing kick ass inbound marketing work, tweet me @workmommywork because I would love to interview them. Thank you, Conor. Conor: Thank you.

On this episode Josh talks again with Lindsey Anderson, aka "One-Click Lindsey"  from Traffic and Leads. They talk about Google Pay-Per-Click ads for lead generation, some tips on lead follow up and strategies for targeting Facebook ads.

Today we talk about why you need SEO for your eCommerce website. But more specifically we hit these 4 main points: Google Pay Per Click is more competitive and once you stop paying for ads you stop getting traffic. SEO is long-term. Invest in SEO now, it will pay bigger dividends as your business grows in the next few years. The future of SEO is voice search. Learn about it today! Scaling your business with the power of SEO.

Today, I’ll be going over everything you need to know about using Google-Pay-Per-Click to generate leads.Join Our TeamHave you heard of Google-Pay-Per-Click? This advertising tool can help you convert web traffic into buyer or seller leads, but today I’ll be discussing whether I believe this resource is worth it. Let’s begin by discussing how this tool works. For those of you who may be unfamiliar with it, Google Pay-Per-Click is how Google generates revenue online. If you’ve ever searched a key phrase like “Homes for sale in Wakefield,” the top results that appear will be from companies and people who are paying Google. The people who paid for the links at the very top of your search results are bidding against each other. The more money you’re willing to pay Google per click, the higher your website will appear in search results. When your website shows up higher in search results, the person who entered the search will be more likely to visit your site. You’re essentially paying Google to drive traffic toward your site. For real estate agents, web traffic to your real estate site translates directly into buyer or seller leads. However, there are a couple of things to consider before deciding to use Google Pay-Per-Click ads. First of all, setting up these ads can be a complicated process. Much of the marketing you do for your real estate business can be done on your own through things like mailers and Facebook ads. If you’re going to utilize Google Pay-Per-Click ads, you’re going to need to hire someone who is an expert. A person who can manage these ads will likely charge anywhere from $500 to $2,000 a month. The more money you’re willing to pay Google per click, the higher your website will appear in search results. The second thing to consider before using Google Pay-Per-Click ads is the quality of your website. For investing in these ads to be worth it, you must have a great website. You can only convert visits to your website into leads if your website is strong enough to draw buyers and sellers in to begin with. I personally recommend purchasing a Real Geeks website. Real Geeks is a company which creates real estate websites specifically designed to convert clicks into leads. You can check out my team’s Real Geeks website at www.CameronRealEstateGroup.com. Now, let’s move onto some of the specific costs associated with using Google Pay-Per-Click ads. Depending on the city you’re in, the leads you generate through Google-Pay-Per-Click will cost you anywhere between $20 and $30 a piece. Compared to other lead generation sources, this puts Google Pay-Per-Click in the middle price range. A sign call lead costs you basically nothing and a Facebook lead may cost you between $1 and $4, while a Zillow or Trulia lead will likely cost you between $30 and $100.Of course, cost is not as significant a factor as your return on investment. Our brokerage generates over 1,000 buyer leads per month. Personally, I have not noticed a difference in quality between the $3 leads we generate on Craigslist and the $30 we generate on Google Pay-Per-Click. Therefore, I do not currently believe Google Pay-Per-Click to be a great lead generation strategy. Nevertheless, my team and I still do use Google-Pay-Per-Click, but only because we have maxed out all of our other leads. I wouldn’t recommend using Google Pay-Per-Click until you’ve done this as well.To learn more about generating leads via Google Pay-Per-Click, visit www.workingwithinvestors.com. Once you’re there, input your contact information to receive access to another, longer video on this subject. You will also get free access to my private real estate Facebook group. On this group, you can ask me specific real estate questions that I will answer within 24 hours. If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

Google pay per click instant gratification with your marketing. One Click Lindsey is a Web strategy expert with small businesses and helps owners to utilize the web to produce more traffic and traffic leads. Today we talk about What’s a landing page What does a landing page do? About getting Better and faster results. Is google pay per click better than face book marketing. Can you use google and face book as a double whammy. Why you need to be on Google local And a surprising though about Bing pay per click Check out the show notes below I'm really excited for you to be here today. I have a truly and energetic guests with me today. Her name is Lindsay Anderson. Actually, we also know her as one click. Lindsay as you you'll see a little bit in a few minutes. She is a Web strategy expert with small businesses and helps owners to utilize the web to produce more traffic and traffic leads . That's one of them for Web sites or Web company name is Web impact. And I hadn't met Lindsay for real in person and back in September at a seminar we were both at. And I just wanted to have her on the show because we had brought her on our team and she built our new website. Her and her team and I am thrilled. And you'll hear that our conversation. But I just want you to welcome one click Lindsay today and we're just going to have a blast. So hey today I have got the one click Lindsay in the house or we got Lindsay Anderson and they're both synonymous they're the same person and I'm just Lindsay I'm just excited to have you here with us. speaker:              I'm excited to be here. Thank you so much for letting me be. speaker:              I know I'm excited. Well let’s just so you know when we talk in September it was kind of cool to just get to meet you because you had become a part of our team and developing our new Web site. And that was exciting. So that's a shameless plug for Lindsay that she created our  Web site so you guys have a tour of, so you need to go there. You can see what kind of work she does. speaker:              Its really awesome but you mostly want to go there for the awesome content that Dave is dishing out over there on his daily podcast. speaker:              Great. I love it. So, give everyone a little bit of background story about you and how you got to be called one click Lindsey. speaker:              Yeah. So, my specialty Dave is to get people to make that one click on your Web site which typically means you get some contact information from them because quite often people are not ready to call you and they're just kind of looking around at a contract like if they're looking for a plumber or a painter they're kind of looking around see what their options are and quite frequently they're not ready to call you and sign up. So, the best thing you can do is try to get that come that contact information at a minimum get their email address at a maximum you can get. Trying to get their phone number their name and their email would be super awesome. Obviously the more you ask for the harder it is to get. But back to my story I have a specialty in driving people to these pages. speaker:              Getting them to hit that button and getting their contact information. Why am I called one click Lindsey because I had a chiropractor client that we were working with and he actually shared an office building with me and we both ended up showing up for work on the. At the same time every single day. But he wanted me to run a traffic in Leeds campaign for him and I gave him the Build-A-Bear approach, I was like you know online marketing it's kind of a long-term game you have to do some AB testing. speaker:              I just can't go out there and make ads and bring in the leads like it just it's a process. And throughout the whole time we would walk in every single day and I'd be like duck because you kind of gave me a hard time as I got my money where's my leads you know. speaker:              Awkward. speaker:              And I was like Doc, Doc you just gotta give me time once if I can get them to make that clear because you are operating on some Facebook ads and some paper click ads and the landing page. I just got to get them to make that click. And once I do then you'll have like this never-ending funnel of traffic and leads for our practice business. And finally, one day I made some changes to the landing page one evening and I came in the next day and we had about 20 e-mails for him on the list. Things started working. Yes. And I must say he was mocking me so because I must have said the word one click ,one click to him a hundred times and he said well if it isn't one click Lindsay finally made magic happen. And there you are. And I was like Oh I like that and so being the marketer that I am Dave I picked it up and I was like my name now is one quick one because it's so much easier to remember than Lindsay Anderson or your business name right. speaker:              Yeah although www.trafficandleads.com  is a pretty sweet business name. It speaker:              is. It is. But if you notice today it was kind of. Now here's an interesting thing. speaker:              And it's kind of funny because I went to google images and I put in Lindsay and Lindsay Anderson. Yeah. OK. And I think it was like two pictures of you there. OK. Well when I put it in one click Lindsay. speaker:              You DOMINATED. Yeah. speaker:              Maybe I should name a couple of my images Lindsay Anderson, so I can do a little better on google image search but honestly a lot more people call me one Click Lindsey to be quite frank with you. speaker:              I know that's pretty cool. And it's really easy just one click your name comes up your address comes up and bingo you're there and you've got the whole story. speaker:              I do. There you go. speaker:              So that's an awesome name. So not though. This is kind of interesting. And I didn't plan on going there with this but I'm not going to throw you under  the bus or anything but. speaker:              No, I wouldn't do that. speaker:              But you know how just you found out what were for you it's like the one frequency. How important is it for contractors and every other business owner to find that one thing that would work for them? Give them the name recognition that they need. speaker:              And I think this actually I think this actually wraps perfectly into the topic we were going to cover today so I'm glad you brought it up because in the world of contractors a lot of you can be really in that situation that you know they're all the same. And people are just comparing by price. I as a web developer and an online marketer I run into that all the time. And so, it's so important to figure out that one thing that will get people to remember you or recognize you so you can be different from the rest of your competitors and I don't care if it's cheesy because you know what One Click Lindsey is cheesy. Definitely my husband totally thinks it's cheesy but whatever it is like you can't just be Joe Bob's painting and like you know without any anything distinct. Like maybe you specialize in X Y Z that's something distinct or your name is distinct. It's so important. Otherwise you're just grouped in with the rest of them and you'll just get those people who are price shopping, and nobody wants to run a business based on lowest bids.   speaker:              But yeah. So, I know one of the things that we talked about in September and now is that I've never really been a huge fan of Google Pay per click. But I'm becoming more interested and more interested and I think that's why I want to talk about today because with Google pay per click mobile it really changes the game for contractors. speaker:              Yes, it does. Pay per click. I mean it is especially for contractors. I feel like it's so important and I know this is not an interview about you Dave but why do you not like paper click. speaker:              Why were you turned off on it originally because we had done other a lot of it has to do with and experience in knowing you know yeah. speaker:              And another challenge I had with pay per click they didn't do it right. And not to say so of a small fortune to navigate. But there again that wasn't my fault. Pay per Click is more as direct result marketing. It's just a different form. If you do it correctly right. speaker:              Yeah I mean and if I may explain why pay per click might be even a better option than Facebook ads and I would also like to talk about how you can use those in conjunction for a superstar type of campaign. So, when you think about it when people are looking for contractors they're like quite typically literally in the market in ads. And so they're going on Google and they're typing in roofing contractors Idaho or Portland or wherever you're at in this whole list comes up. speaker:              Now the very best place to be Dave is in the google maps or the organic listings like those are clicked on. Eighty percent of the time. And that's where you want to be. So I always recommend to contractors to always be running and SBO campaign in the background because if you can get up there to the top seven of the Google Maps and also inorganic you're going to get all of the leads. And so, it's so worth it to run a campaign. But if you are not up there and even if you are I still recommend running a P.P.C. campaign because people are actively searching for these on Google versus when we're running a Facebook ad campaign you like what are the chances you're going to be able to get in front of somebody who's literally looking for a roofing contractor that's going to be a little bit more difficult versus someone actively searching and you coming up on a page and that's why you'd want to run a PPC campaign. speaker:              And I also want to mention to folks when we talk about Google ad words it's an amazing platform and you should totally do it. But don't forget about being you can get less expensive clicks and you can run campaigns over there to see which one does better. I've literally had people that have killed it on being and we've spent as Dave said a small fortune on our words and we shut all the outwards off and we're just running everything on being. speaker:              Wow. That's pretty amazing. speaker:              Yeah. Just because it's a little less competitive over there. Yeah but that's kind of interesting and you have to remember Internet Explorer is installed on everyone's PC laptop that's the default. That's the default browser and everything so people who aren't even that technically like interested in downloading Chrome or who even care about what browser you use they're going to use Internet Explorer and that will default to being.   speaker:              So, here's the other thing about Google Ad Words. Let me yet. So, here's the thing. This is kind of what else we're doing. So, the other thing we're doing on Google outwards is we're going to we're going to run a really awesome Google AdWords campaign. We're going to be driving people to a website. And maybe it's an opt in or maybe it's just a landing page whatever it is that you're driving people to. There's a hundred different ways to do this but you drive people through clicks through longtail keywords on Google PPC and then you got to make sure your Facebook Pixel is there or on your landing page. OK. speaker:              And your Facebook Pixel everybody who came from a PPC campaign and then you turn around and you start running ads to them on Facebook. speaker:              And so you're basically getting, like you're getting a really active audience because obviously they were on google searching for roofing contractors and then you can retarget them there on Facebook. So that is a really great way to get even more value out of your PPC campaign. speaker:              Wow. Not yet. Double Exposure. speaker:              Exactly, exactly where as I mentioned before sometimes on Facebook it can be a little bit difficult to find that audience of people who are actively searching for a contractor since it is a very like immediate need you know. speaker:              Yeah, I mean I've found some groups where guys are just you know some guys are doing are doing Facebook advertising further their services and stuff like that and then are complaining that they're not getting any business. A lot of money and I'm going well you know you can't go out and upsetting the flow of things for the most part when you're on Facebook and you're advertising because people are there to just interact socially and you know they're not it's not a go to place to find yeah I mean and like you just put yourself put yourself in just a regular Facebook type of person situation you're looking at you're looking at these ads and like an ad for some you know roofing contractor flows through like you're just going to skip right over that because you're not in the business for a roof if you were you've already gone to Google and kind of tried to figure out who you were going to go with at that point. speaker:              Like it's gonna be really hard to target that audience and part of Facebook like the wonderful part of Facebook that you can create these wonderful lookalike audiences and stuff like that. And that may or may not work for you but it's still going to be really difficult. speaker:              Yeah ,yeah. Because they're not they're not actively buying. I mean I would think that if you were going for as a contractor let's say if you're going to try to run an active campaign on Facebook then you'd have to make it look like a social thing. speaker:              Yes like homeowners saves thousands by blah, blah ,  yes like an  info ad. speaker:              Yes. Or of course on Facebook. You can always play the long game which is have your Facebook page you keep you know you update your Facebook page three or four times a week with whatever it may be. And so you are always you know kind of top of mind for folks when it comes time for them to select a contractor. speaker:              The long game it's a long shot of real long, long  game and it's kind of funny because it's in the society now people go everywhere to look to see if you're even a viable company. speaker:              Yes, so you see what you do after you do that too. speaker:              I know it's one of those necessities, before you know years and years ago when doing Web sites came out it was and there was no real necessity for stuff like that per se. People would do it as a trying to think as we were just certification in the sense that yeah you're you're a viable business. Yeah. And now it's like I've actually I've been to places for my pain because have gone and done painting estimates and it's kind of funny because some of them that they already picked me to do it. speaker:              Yes. So I go there and I go through the whole thing and they go OK give us a color chart. Now I know you know from all the years that people don't ask for a color chart until they're ready to buy and I didn't even give them a price yeah but yeah, they checked me out and checked everything out. speaker:              So that’s when you know  its’seally important to have your presence on the web. speaker:              It is. And this is a whole other episode Dave, but having those reviews on your Facebook page getting clients to review you on Facebook and Google really important and I know it's super annoying for small businesses but you gotta do it. You got to do it. speaker:              Just one of those things that you know it's one thing I've got to do. Well no it's not. You need to take that vocabulary. Not one more thing I've got to do is one more thing that has to be done. speaker:              Yes. You have to you have to ask those customers to review you. Yeah. speaker:              Yeah. Not only that but you don't have to do. You're going to have somebody else do it. speaker:              Yeah that's true. You know there's a system for almost everything.  Yup. speaker:              I want to add one more thing  My good buddy  Dave and I are recording this December 1st of 2017. So, Facebook is getting so like this may not even applicable in a year right because Facebook is getting super smart. I don't know if you've heard these rumors or tested it yourself Dave but pretty much your phone is listening to you. So let me give you an example my brother in law and I were talking we were my phone was sitting on the kitchen counter and we were talking about this new insta pot and it's basically like a pressure cooking crockpot. OK. I've never heard of it never talked about it. He was literally the first person that was telling me about it. I kid you not. speaker:              I go to Facebook and there is literally an ad there for it. I'm not kidding. And so Facebook is listening to us. They're getting smarter. And like in theory they'll be able to serve ads because you're going to be sitting there talking about pink color and painting your walls and then then an ad like that would be applicable to you. And Facebook is listening to you like this is happening right now. speaker:              Kind of freeky isnt it? speaker:              Yeah but I'm like you know what. On one hand it's like that's creepy but then on the other hand it's like yeah. Because my brother also that the spots I totally clicked on the and went and bought it. So, it was extremely effective. speaker:              Oh, wow that was pretty cool. speaker:              There you go. Yeah because it was actually ended up being like an Amazon deal of the day thing. So, I had to pick it up. speaker:              Wow. Awesome true story. speaker:              That is cool. speaker:              So, know I heard about a little bit about pay per click mobile as opposed to just you know basically it's simply different animal or does it get use from you and with your paperclip it get it gets used in conjunction. speaker:              And I mean it is really important because like 85 percent of the people now 85 I'm sorry 70 percent of the people that are doing searches on Google are definitely coming in from a mobile device. And so you definitely want to make sure that you have all of that set up and add words correctly. And when you send people to a landing page that you're not just sending them to your home page but you're sending them to a mobile friendly landing page like that's one part that people really mess up with on Google Ad Words is they kind of just send people to their home page for you. Yeah like that you're just going to waste and spend at that point. Now here's a helpful little hint for those just getting started either on mobile AdWords or regular AdWords. You can go in. speaker:              This is what I recommend you go in and you set up an account for ad words you put your credit card and you do all that you give afterwards your very best shot at creating an ad and your keywords your locations and everything like that. And you  basically pause that campaign at that point and then either see a phone number on Google they change every day you'll either support phone number or shortly after you do that Google actually sends you a coupon for 50 dollars free AdWords credit and they will ask you to meet up with a representative to talk about your campaign. So I highly highly recommend that you take them up on this because what will happen is that lovely person in Google on the other side of the phone will offer to basically set up your campaign for you which you want to do because AdWords is so complex with negative keywords and match types and budgets and links and all of these things like it's a monster. speaker:              So, let her set up the ad for you. Put in your 50-dollar ad words credit and run it and see what happens. So that's a free way that you guys can try and see if you can get any phone calls or clicks for free on ad words. I highly recommend it. Speaker 21:        Cool that’s great way to get started. speaker:              Yeah. And why does Google do that because Google wants you to be successful on outwards because then you'll continue to put money into the system. If they can help, you'll be successful and it works for you. You'll continue putting hundreds of dollars into the system. speaker:              Yeah. So, do it. All right. speaker:              I'm going to for the fun of it. Yes. Yes. Have something else someone want to form. speaker:              Yeah there you go. There you go. Do you talk a little bit more about issues with outward campaigns? speaker:              I would like OK I'm going to get everything I came out of you know within an amount of time. speaker:              OK. So we can do another one someday. Yeah, we came to. Yeah totally. Because there's so many things to talk about but now I mention one of the biggest things that happens with AdWord mistakes is people send people to a website that's never a good idea. speaker:              They send people to a non-Facebook pics old website. That's not a good idea because you could be retargeting them on Facebook. The third is you just go out and you write a super generic ad and hope for the best outcome. speaker:              What's that again is that I call home flyers. Yeah. speaker:              And like that like you got to be. We talked about at the top of the show. You've got to like to give them a reason to click on that ad make it unique. Put something in there and see if it's going to work. So, don't just do a super duper generic ad. speaker:              And finally, as I mentioned before Google is Google AdWords is a really complex monster and there's things like negative keywords which mean like for example, like let's say you're running ads for your painting business you can go in and say OK Google this is what's called a broad type keyword. Anyone who types in house painting you don't like. speaker:              Have me show up unless they type in the words house painting jobs because then all of a sudden, you're just going to have all of these people who are looking who are painters looking for a job. And so you have what's called a negative keyword list where you can basically exclude like a whole lot of key words to make sure you can get rid of certain searches like that. Now there are lists out there you can go to Google and you can type in Google Ad Words negative keyword list and they'll give you a lot of ideas like people who are doing research or taking a class or want it for free or all of these negative keywords so before you do any keyword Google AdWords make sure you have your negative keywords set up there. Speaker 21:        Because. Yeah. Because and you know you put into your painting and yet to be a host of different things like painting colors. speaker:              Yes. You don't want painting color. speaker:              You don't want paintings or how to do well maybe they're just looking for how to video. speaker:              You don't want to how to. speaker:              Then daily you can go into the AdWords you can look at this report and it will actually tell you the keywords that your ad came up for that was clicked on. So, you're going to go want to interview those reports and if like some like maybe you didn't include a specific negative key word and someone with entering painting jobs showed up and you forgot to put jobs in there. You can go and continually add to your negative keyword list. Speaker 21:        So it's like any other campaign or any other Marketing campaigns going you tweak it so you get it,So, everything you want to do in that space. speaker:              Yes. And I all I'll tell you what. Like I'm literally six weeks in on a outwards campaign for a client of mine and we are finally getting it down to the cost per lead that we need. Like this is and we've gone through hundreds of revisions. We've had hundreds of keywords you know yeah like it's just it's a process and I cannot stress enough that words he can't just go in like put a thousand dollars in there and hope for the best because it won't work out. It just works. It's too competitive. speaker:              Yeah that's kind of funny. I had somebody once who are kind of what do Facebook ads. And I know it's a little different but it's just funny. We said you know you need to do a couple ads. They said OK, so they win they go. We put 100 dollars into the ad and I go OK. speaker:              And it was on like that and I go yeah, I know this is what I mean I don't know a whole lot of off Facebook ads but where did you did you tell them to just spend it all at once or five dollars a day. Oh, we didn't know you could do that. Did you tell them to go somewhere what do you mean tell them to go somewhere?  I said them you could give me 100 bucks I would always take me out to dinner. speaker:              Right. That's right. speaker:              Oh, hey this is cool. Really awesome. All of us need information is all these little tidbits these gold nuggets that they will help people with their Google ad words. But let's say that they don't want to they want you to do it for them. How do they get in touch with you? speaker:              Yes. Thank you for allowing me to say such a thing so you can check me out at all my blogging is at One Click Lindsey.com. You can spell that however you want. With or without a wand or spell it out I don't care. It's www.oneclicklindsey.com  or my name of my company is www.TrafficandLeads.com  So you can reach out either way and we can set up a time for a consult and then we can get you over a price quote because we can set up funnels where we set up your landing page and your email sequence and we nurture that email list or we are or we also can do all ala cart where we just run add words campaign or we have a monthly program where over 6 months we just improve all of your online marketing system. So, by the end of the six months you have a well-oiled machine of dependable traffic and leads for your small business. speaker:              Wow that's pretty awesome. Now yeah. Yeah. That is really cool. speaker:              The whole program I like because most people don't. They're thinking I'm going to spend a fortune but if you put them on a program and say we're going to do this this this and this and this which you expect then that makes it more fun. speaker:              Yes, well and I think a lot of people I guess the reason why I came up with that last program Dave is because people get really overwhelmed. I mean we've talked about 100 options here just about SEO and PPC and Facebook ads. I mean just online marketing there's just so many options so that monthly program we pretty much planned it out and because I know what I'm doing I'm able to say this is where you're going to get the most bang for your buck. We're running Seo campaign in the background. We're running you know Facebook ads in month one or maybe Facebook lead ads or whatever it is and kind of just plan it out. speaker:              That's really cool. Thank you. Yes. So, do it again tell us how do we get to you again. speaker:              Yeah. ww.oneclicklindsey.com Yeah. or www.traffic and leads.com or of course you can reach out to Dave because him and I are pretty good friends anyway. speaker:              And really got to go to my Web site and take a look. But it got all her stuff. I mean she's got a ton of stuff and it's good day. Thank you. speaker:              It's so neat to you know to be able to get to share you with our audience and see you at our Web site. And I'm really excited. speaker:              Thank you. It has been so much fun to be on your show today. Cool speaker:              . I'm excited. Thank you so much for being with us. speaker:              It is my pleasure.   Connect with One Click Lindsey www.oneclicklindsey.com www.trafficandleads.com https://www.facebook.com/moretrafficandleads    https://www.linkedin.com/in/oneclicklindsey/   There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download. 4 Hot Marketing Strategies That Can Flood Your Business with Customers If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet. Our sponsors Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/

Top Entrepreneur Perry Marshall is one of the Greatest Digital Marketers ever! Specializing in Marketing and Business Growth, Perry ascended to the top of the Google AdWords and Google Pay Per Click businesses from the very beginning. He’s consulted in over 300 different industries, written multiple best-selling marketing books, and now is sharing his information on the 80/20 rule with the entire world in his new book, 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. Perry and Joshua share so much priceless information for anyone looking to improve their marketing presence and business growth. Do not miss this one!     0:01 - Introduction 3:00 - What led you to entrepreneurship 8:30 - Did you start applying your new strategies you learned through training immediately at your sales job? 11:10 - What was your first venture after the company you worked for was sold? 16:00 - How did you get into Google AdWords? 21:30 - When did you transition to training and consulting people on Google Pay Per Click instead of selling and consulting in the industrial space? 27:50 - Why do you think most entrepreneurs fail? 29:50 - What kind of action did it take for you to become the #1 guy in your space? 33:40 - How was 80/20 born in your business? What sparked your interest in the 80/20 rule? 42:40 - What inspired you to give away your book, your information, and discoveries away for free? 51:00 - How would you apply the 80/20 rule to a real estate business? 54:50 - Is there ever a time where 80/20 doesn’t apply? 58:20 - Having coached in so many places, is it a mindset where people think this won’t work in their space? 1:01:50 - Where to get in touch and learn more about Perry 1:04:40 - If you could go back in time and give yourself 2 pieces of advice, what would those be? 1:08:50 - What is a question that you wish people would ask you? 1:11:00 - Asking for honest criticism from his mentors     Website: https://www.perrymarshall.com/8020-book/ http://www.starprinciple.com/ FaceBook: https://www.facebook.com/perrymarshallcom/

http://bizwomenrock.com/276-2/ How to Get More Traffic & Leads with Lindsey Anderson of 1 Click Lindsey   I promise you that your mind will be rocked when you listen to this interview with Lindsey Anderson of 1 Click Lindsey! Her companies, 1 Click Lindsey and TrafficAndLeads.com help business owners and entrepreneurs turn on the faucet so they can have a constant flow of traffic and leads coming their way! In this interview, Lindey does a LIVE WEBSITE ANALYSIS of BizWomenRock.com (yes, I offered!) in order to show me what I could do to make my website work better for me! And then, we dive into very specific strategies on how to increase your organic traffic from Google and she even shares her super secret on getting your first Google Pay Per Click campaign for free! (holy cow, this tip just by itself is worth the listen!). We touch on Facebook Ads and then dive into your email nurture series and some tips she has on turning those leads into SALES! There is a ton of awesome information in this interview and I highly encourage you to reach out to Lindsey to help you get the results you want! http://oneclicklindsey.com    

Producer Jonathan (http://thepodcastfactory.com/about/), a Direct Response Marketing professional is our special guest on today's episode of Traffic and Leads Podcast. Today he is talking about Direct Response Marketing and a whole lot of other. Jonathan runs the Podcast Factory and has been trained in direct response marketing by a group of legendary copywriters over the past decade. So don't miss this episode. IN THIS EPISODE YOU'LL LEARN: * The difference between Direct Response Marketing and brand and image advertising * The secret to One-Step marketing * How to get more business using a fourteen-day targeted e-mail plan * The steps to creating focused daily emails * How Craigslist and Google Pay-Per-Click can help build traffic to your business * How Podcasts work for established businesses * What not to do when starting out with Podcasts * How the Podcast Factory helps busy business owners multiply results * How to get mentorships using the “Guru Love Potion” * What the secret is to better opt-ins

Three reasons why Google paid search advertising clicks were down in January 2008 from the previous month. Financial news organizations overreact, resulting in a Google stock price drop, but Rick has a much more optimistic outlook.