Podcast appearances and mentions of katie welch

Ok Mom,

Are your mornings chaotic? Do you feel like you're constantly repeating yourself—"Brush your teeth! Pack your bag! Where are your shoes?"—only to start each day stressed and overwhelmed? You are not alone. In this episode of Mom2Mom Mentoring, I sit down with Katie Welch, a mom of six, nonprofit founder, and expert in turning everyday family life from overwhelming to organized. Katie shares how simple morning and evening routines, chore charts, and small daily rhythms have brought peace and structure to her busy home. Here's what you'll learn in today's episode: ✅ The mindset shift that helps moms embrace structure without feeling trapped ✅ How a simple morning routine system transformed her family's daily flow ✅ The difference between true rest and just taking a break (this will change how you recharge!) ✅ How to set up a chore chart system that actually works—without the nagging ✅ Practical steps to start implementing rhythms that bring peace into your home

Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about how they've done it. From strong positioning and making a difference in mental health across their customer base to growing a strong presence on social media (with a little help from their founder with over 400m Instagram followers), Rare Beauty is a wonderful success story of a challenger brand.Timestamps00:00 - Intro00:50 - Katie's career background07:46 - How Katie joined Rare Beauty11:09 - The challenges of launching a startup beauty brand14:19 - The positioning of Rare Beauty16:21 - New guest host interruption16:58 - Being true to the brand positioning19:48 - Being a purpose led brand22:47 - Addressing the pressures of social media26:27 - Building the Rare Beauty brand on social media28:22 - How involved does Selena Gomez get in the Rare Beauty brand29:57 - The secret to a successful product launch for Rare Beauty33:00 - Dealing with the growth challenges of a scale up40:36 - Evolving the Rare Beauty community42:24 - What's next for the Rare Beauty brand?42:47 - Being an entreprenuer in a startup45:09 - Katie growing her own social accounts

This week's episode Kenzie sits down with Katie Welch, the CMO of Rare Beauty. Katie is giving all her career advice for her twenties, but on top of that- talking about how to create a life you want to live in your twenties. You'll leave this episode feeling empowered and inspired. If you're feeling lost or confused, this episode is for you. Enjoy! BLOG: https://kenzieelizabeth.coNIGHT CAP CARDS: https://www.shopfriendofmine.comSHOP MERCH OUT NOW: https://shop.dearmedia.com/collections/ilysmSECRET FACEBOOK PAGE: https://bit.ly/2zEx3BMJOIN OUR GENEVA GROUP CHAT: https://links.geneva.com/invite/ab361e92-0405-41ad-9e12-b17b592365bcJOIN THE MAILING LIST: https://bit.ly/2uumkusKenzie's Channel: https://youtube.com/kenzieelizabethKenzie's IG: https://bit.ly/298RzRnKenzie's Twitter: https://bit.ly/2RdtJsEILYSM IG: https://bit.ly/2vlwxXyILYSM YOUTUBE: https://bit.ly/2UQ8DUjKEBOOK CLUB: https://www.instagram.com/kebookclub/This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Kindle Vella - start reading for freeProduced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Creator Economy Live Podcast, we have a very special guest alongside Brendan and Keith, CMO of Rare Beauty, Katie Welch. She has been named Glossy's Top Marketeer in 2022 and has been vital in the meteoric rise of Rare Beauty, the beauty products company founded by superstar musician and actress Selena Gomez.  Katie shares her journey from agency to brand side, looking into the comparisons between traditional and creator-founded brands and the challenges facing influencer marketing agencies. From discussions on the state of influencer marketing agencies to the complexities of the $21 billion influencer industry, this episode provides a comprehensive exploration of the current landscape and what lies ahead for creators, brands, agencies and marketers. 

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, the Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty. Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. For career advice and BTS of Katie's life, start with her TikTok (where she has 100K followers), here. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss' very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we're fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Discover the secrets behind the success of Selena Gomez's Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their products and engage with their superfan community. How has Rare Beauty managed to overcome the challenges of balancing distribution at a massive scale while still maintaining a direct relationship with customers?  Katie also explores the advantages of in-house marketing and reveals how Rare Beauty's mission to tear down perfection in the beauty industry has led to their rampant success. Learn about Rare Beauty's commitment to destigmatizing mental health through their Rare Impact Fund, which donates a percentage of sales to support mental health initiatives. If you're looking to glean insights into the career path of a beauty marketer and gain valuable advice on how to break into the industry, this one's a must-listen. Black Crow helps Shopify brands get more value out of their existing tech stack by using AI to uncover patterns that can fuel performance. You can sustainably grow your email/SMS lists, efficiently retarget on Meta, and start seeing additional revenue that you would have otherwise missed in paid marketing and abandonment flows. Visit the link for more information.     00:00:40 - Entering Beauty Marketing 00:02:48 - Navigating the Career Path in Marketing 00:03:33 - Rare Beauty's In-House Marketing Strategy 00:06:36 - Destigmatizing Mental Health Through Beauty 00:12:25 - Rare Beauty Blush Goes Viral 00:14:22 - Understand Your Brand's Unique Selling Proposition 00:17:36 - Key to Successful Marketing: Point of Difference 00:20:34 - Balancing Brand Growth and Customer Ownership   Follow Katie: LinkedIn: https://www.linkedin.com/in/welchkatie/   Follow Ari:  LinkedIn: https://www.linkedin.com/in/arimurray/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this episode, Ciara and Sarah discuss the rise of wedding branding and the importance of content strategy for increasing engagement on Instagram. They delve into the success story of Rare Beauty, a brand founded by Selena Gomez with a mission to challenge unrealistic standards of perfection and promote self-acceptance. Established in September 2020, Rare Beauty quickly gained recognition for its authentic marketing strategies, particularly on TikTok. The brand prioritized influencer marketing and community spotlights, fostering connections with content creators and valuing their opinions. Rare Beauty's focus on mental health, highlighted by its Rare Impact Fund dedicated to extending global mental health resources, has deeply resonated with audiences. With a strong presence among millennials and Gen Z, Rare Beauty's inclusive approach and emphasis on user-generated content have become foundational to its marketing strategy. Katie Welch, the Chief Marketing Officer, has been instrumental in shaping the brand's image and product line. Notable strengths of Rare Beauty include inclusivity, affordability, and a robust online community, although limited point-of-sale locations pose challenges. Looking ahead, opportunities for the brand include expanding into skincare and hosting pop-up shops, while potential threats include competition from other celebrity beauty brands. Rare Beauty's promotional strategy centers on authenticity and affordability, with future prospects possibly extending into wellness and body care products.   Learn more about Socially Ciara Agency here; https://sociallyciaraagency.com/ 

Let's chat about careers, shall we!? Who better to hear from than Rare Beauty's Chief Marketing Officer, Katie Welch! Katie shares her journey climbing the corporate ladder and landing her current role as CMO after years in marketing, PR, and the beauty industry. Whether you feel lost in your career, want advice about job hopping, are looking for LinkedIn networking tips, or are curious about Rare Beauty's brilliant marketing strategy focused around mental health, this episode is for you!Follow Katie on TikTokConnect with Katie on LinkedInShop Rare BeautyAE is your place for holiday season for Gotta-Have Gifts and Gotta Give Jeans. Shop now on http://www.ae.com for the LAST DAY of their 30% off sitewide + 25% off jeans sale. Shop online only, ending November 21st, 2023. 

This week on Earned, we're revisiting our incredible episode with Katie Welch, CMO of Selena Gomez's smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (that now boasts over 96k fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into the space. We then walk through Katie's enviable marketing career, as she shares how the lessons she learned at communications firm Weber Shandwick—particularly, the power of storytelling—have been invaluable to her work with brands including Bliss, Hourglass, Honest Beauty, and of course, Rare Beauty. Next, we dive into Rare Beauty, and Katie recalls how Selena Gomez's mission to create a space where everyone feels welcome drew her to the brand. We discuss the challenges that come with building a brand from scratch—in the middle of a pandemic no less—and the innovative ways Rare Beauty kept its community connected and prioritized mental health in the time of COVID-19. Finally, Katie reveals her top three influencer marketing philosophies. Resources:Rare Beauty Connect with the Guest(s):Katie Welch's LinkedIn - https://www.linkedin.com/in/welchkatie/Connect with Conor Begley & CreatorIQ:Conor's LinkedIn - @conormbegleyCreatorIQ LinkedIn - @creatoriqFollow us on social:CreatorIQ YouTube - @TribeDynamicsCreatorIQ Instagram - @creatoriqCreatorIQ TikTok - @creator.iqCreatorIQ Twitter - @CreatorIQ

This week, Victoria is joined by a superstar guest, the Chief Marketing Officer of Rare Beauty, Katie Welch! Katie has been navigating the beauty marketing industry for over two decades, and she's here to spill all the tea from "the top of the ladder."Katie has worked with iconic brands like Victoria's Secret, Bliss, The Honest Company, and now Rare Beauty, so you know she's got some incredible insights to share. But wait, there's more! Victoria and Katie dive deep into the power of empathy in marketing. You'll learn why leading with empathy is an absolute game-changer for anyone trying to build a brand and how it totally transforms your approach.And let's not forget the icing on the cake: working alongside the queen, Selena Gomez! Katie spills the beans on what it's really like to collaborate with such an influential and talented artist and how involved she is in Rare Beauty products and marketing. So grab your favorite drink, find a comfy spot, and tune in to this incredible episode with Katie Welch. Get ready to level up and be inspired like never before. Enjoy!Sponsored byWestin Hotel Chain: Find wellness on your next stay at Westin.Bite: Say goodbye to plastic waste and globs of toothpaste in the sink. Go to trybite.com/REALPOD for 20% off!Produced by Dear MediaThis episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Host Mimi Banks is joined by Katie Welch, the Chief Marketing Officer at Rare Beauty.  She discusses how she became the CMO for Selena Gomez's beauty brand. She talks about how she used social media platforms to connect with their community and helped create a brand that was purpose-driven and worked to make a difference in mental health.Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

Katie Welch, the Chief Marketing Officer at Rare Beauty, joins Amanda Edelman, COO of Edelman's Gen Z Lab, to discuss building a welcoming beauty space through Selena Gomez's viral makeup company. “If we could be a brand that facilitates connection so that people feel welcome, that makes a difference,” Welch says.   For more trust … Continue reading "Rare Beauty's Katie Welch on Marketing a Welcoming Beauty Brand"

Katie Welch is the founder and CEO of Foster Light, a nonprofit organization that exists to provide wrap-around care for foster families, ultimately creating healthy and sustainable foster homes. Katie is a mom of 6, 2 of whom are biological, 4 of which are foster. Find her at fosterlight.co + @helloitskatiewelch

Today we have returning guest, Aliza Licht, on the show to talk about all things personal branding and building social capital. Aliza is an expert on this topic and lived through a personal re-brand when she left her role at DKNY where she was well-known as DKNYPR Girl after 17 years. Now, she's written a new book called On Brand where she is teaching all of us how to tell our compelling career stories.    Weekly Newsletter Sign-Up: http://bit.ly/37hqtQW Follow Career Contessa: http://bit.ly/2TMH2QP  On Brand Book: https://alizalicht.com/on-brand Aliza Instagram: https://www.instagram.com/alizalichtxo/ Leave Your Mark Podcast: https://alizalicht.com/podcast Kara Goldin: https://www.instagram.com/karagoldin/ Katie Welch: https://www.instagram.com/katiewelch Sasha Charnin Morrison: https://www.instagram.com/sashacharninmorrison   Aliza's first podcast on CC: http://bit.ly/3KbpYN7       Produced by Dear Media.

This week, we're chatting with Jaylen Adams, Brand & Product Marketing Assistant Manager at Rare Beauty, all about their go-to-market strategy. Founded by Selena Gomez and backed by the mission of helping everyone celebrate their individuality by redefining what beauty means, Rare Beauty is making waves in the beauty industry. Here's a peek at what we cover in this episode: [00:04:16] - Jaylen shares how she started pre-launch at Rare Beauty (3 years ago!), and gives us the inside scoop on her internal promotion journey from Coordinator to Assistant Manager. She also shares how working with Rare Beauty's CMO, Katie Welch, has positively impacted her career thus far. [00:18:48] - Jaylen provides a behind the scenes look at launching a product from start to finish, from the development phase to hitting shelves (using their most recent launch, Positive Light Silky Touch Highlighter, as an example). She also dives into their go to market strategy and how they manage ratings and reviews for a launch. [00:25:31] - Jaylen explains the process of building out a seasonal campaign, and how she's gained the courage to pitch new ideas to her team. [00:34:05] - Jaylen shares what's next in her career, and which Rare Beauty products you NEED to add to your makeup bag ASAP. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jaylen's episode: Content Creation + The Future of Digital | Ashlie Head of L'Oréal Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts How to be a Confident Marketer in 2023 | Bari Rosenstein of Auntie Anne's and Jamba ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you! NEW: Check out our website! Learn more about 99designs and get $20 OFF your first design contest: https://99designs.com/marketing-happy-hour Follow Jaylen on Instagram: https://www.instagram.com/jayxlen/ Connect with Jaylen on LinkedIn: https://www.linkedin.com/in/jaylen-adams-61b83510b/ Shop Rare Beauty at Sephora | Shop rarebeauty.com Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our MHH email list: https://www.marketinghappyhr.com/ --- Support this podcast: https://anchor.fm/marketinghappyhour/support

Katie Welch is the CMO of Rare Beauty, one of the most beloved beauty brands to have launched in recent years (and certainly one of the most popular celebrity brands if my TikTok comments are any indication). She was also the CMO of Hourglass Cosmetics and before that worked both in CPG and on the agency side gaining a reputation as a talented marketer and brand storyteller. Katie is also active on TikTok where she shares career advice & tips on how to break into beauty to an audience of 86K+ followers. In this episode we discuss: What is a CMO? What the best CMOs do skillfully Brand marketing vs. product marketing vs. consumer marketing What it's like to work with Selena Gomez Why Katie said yes to joining Rare Beauty in 2019 How Rare Beauty launched during a pandemic in 2020 Why knowing your "why" as a brand is the key to success The advice Katie would give her 22-year-old self You can follow Katie on TikTok here

I am so honored to have Katie Welch on today's episode! Currently the CMO of Rare Beauty, Katie is an expert brand storyteller, beauty industry icon, and just an incredibly kind human being. She so generously is sharing her 5 best pieces of life and career advice with us- I hope they'll be as helpful to you as they have been to me. Enjoy!

In this episode of Shopify Masters, we get a behind the scenes look at Rare Beauty, the cosmetics brand by Selena Gomez as its Chief Marketing Officer Katie Welch shares their marketing strategies. We chat about their approach to brand storytelling, how they've built an inclusive community on and offline, as well as future plans for Rare Beauty.https://www.shopify.com/blog/rare-beauty-brand-storytelling?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

We had a great conversation with actress Cassie Scerbo on The Chris & Sandy Show. We talked about so many things from her organization, her event Boo Ball, her career, sacrifices, she told some amazing stories to a whole lot more! No subject was off-limits from addictions to bullying!Cassie Scerbo has established herself as one of Hollywood's hardest working entertainers of her generation. Cassie is best known for her acting resume having already led various television series and films. Some of Scerbo's most memorable productions have been Freeform's "Make it or Break it," the "Sharknado" film series playing the iconic Nova Clarke, "Truth or Dare" on Netflix, ABC's "Grand Hotel", Neil LaBute's "Bench Seat", 911: Lonestar and most recently "AMP House" (opposite Brandon Perea, Pedro Correa and Kara Royster), "The Plus One" (opposite Cedric The Entertainer and Ashanti), The Fall (opposite Thomas Coquerel, Jocelyn Hudon and Jeremy Sumpter) and TUBI original, "Off-season", all set to premiere this upcoming winter. Aside from her long-standing career as an actress, Scerbo is currently executive producing a hard-hitting safer school documentary titled CODE RED, alongside Conor Riley and Bailee Madison and serves as Vice President of the California state non-profit, Boo2BullyingThe 4th Annual BOO BALL, having relocated from Palm Springs, will benefit Boo2Bullying, the locally-based nonprofit organization founded by Dimitri Halkidis. This must-attend Halloween soiree will feature celebrity guests, a headlining performance by Justin Jesso, known for his song Stargazing with Kygo which has over 500 million streams on Spotify a performance by magician Erik Blackwell and surprise musical acts by Katie Welch, Louis Knight (American Idol season 18 and 19), Jamie Miller featured on The Voice UK, plus dancing, bespoke libations, costume prizes, ghoulish décor, Halloween treats, cuisine and more. The red carpet event will be hosted by actors Jonathan Bennett and Jaymes Vaughn, with many notable talent attendees to be announced. Proceeds from the event will underwrite anti-bullying programs in schools and on major social media platforms. Boo2Bullying's youth empowerment initiatives and video content provide outreach, mentoring, inspiration and support for bullied youth and their families. The organization strives to give children and teens the tools to foster a healthy self-image, learn to accept diversity, speak their truth, and positively impact those around them.The 2022 event theme, The Golden Age of Hollywood, was the period in the American film industry from the mid-1920s to the early 1960s when Hollywood studios produced the highest number of cinematic and artistic masterpieces. The stars wore furs and fine jewels, the films followed fresh storylines, and the streets of Hollywood were sparkling with class.Supportive Brand Partners for the 2022 ball to include Elite Island Resorts, NEFT Vodka, Elite Home Staging, Sutton Stracke, The Sutton Concept, Aaron Sorkin, Outbound Travel, Desert Arc, JSX, Pink Revolver Pictures, Camille MacMillan, Aaron Sorkin, Rodger & Vanessa Lawson, Ideal Face and Body, Devon and Randy Wilson, and OTERO.The Los Angeles BOO BALL Committee is led by the Boo2Bullying Board of Directors, inclusive of President & Founder Dimitri Halkidis, Vice President Cassie Scerbo, Secretary Leith Chandrasen, plus event committee members, Ross Barry, Jordan Kuker, Penelope Lawson, Abi Perl, Alexandra Lasky and Kimberly Wujek.

It's not your grandmother's marketing! Times have changed. It's a long overdue conversation on the new age of marketing with Katie Welch. Katie is part of the C-suite collaborative that runs Rare Beauty - an innovative clean beauty brand launched by Selena Gomez. Katie breaks down 5 Essential Elements to Community Building. It's a masterclass in community engagement and brand building for founders, you don't want to miss. Follow us on Instagram: @becomingthegoodceo @katiewelch @rarebeauty --- Send in a voice message: https://anchor.fm/thegoodceo/message

Is Selena Gomez the next beauty billionaire, gliding along a path set by Rihanna, Kim and Kylie? That's what Skinnygirl mogul turned TikTok beauty influencer, Bethenny Frankel, believes. Katie Welch, CMO at Gomez's Rare Beauty, is helping build the brand along a purpose-driven platform that welcomes all and supports good mental health. Welch, who has marketed Bliss, Burt's Bees and Hourglass Cosmetics, discovered beauty could be a career when she met a college classmate's stepmother, who was an Estee Lauder exec. She moonlights as a TikTok influencer herself, with 80,000 following her marketing/career advice. In this episode you'll learn: A brand narrative can shift a business forward. If you wake up at 5 a.m. to do something, you love it. It's very easy to sell lipstick the same way over and over again, so don't. Create a space where people feel welcome.    Brought to you by Mekanism.

In this episode of Podsongs—the show where musicians interview inspirational people, as inspiration for a new song—high-performance psychologist Dr. Michael Gervais, who's worked with some of the world's top athletes, talks to LA singer Katie Welch about what it takes to be the best version of ourselves. The result is a song called ‘Masterpiece' which invites you discover the artist inside your heart. Learn the power of thinking High-performance psychologist Dr. Michael Gervais has dedicated his career to exploring how to push the boundaries of human potential. His clients include Olympians and Fortune 100 CEOs. As the host of the Finding Mastery podcast he interviews world-leading professionals taking their fields to the edge. Dr. Gervais works in high-stakes environments with some of the world's top-performing athletes and businesspeople. He is known for his work on the Red Bull Stratos project, where he helped Felix Baumgartner overcome the anxiety and claustrophobia felt when he pulled on his jumps suit to make the history-making leap from 128,000 feet. Meditation, mindfulness and team-building techniques introduced by Dr. Gervais are credited by Seattle Seahawks coach Pete Carroll as being key to his team's 2014 Super Bowl win. Carroll and Dr. Gervais continue to work together as co-founders of Compete to Create, a digital platform helping people become their best through mindset training. Here, Dr. Gervais shares insights gleaned from working with the best in the world. Katie Welch is an American Pop-Jazz singer and songwriter based in Los Angeles, her cinematic pop-soul sound highlights her powerful presence and soulful voice, influenced by the greats like Ella Fitzgerald, Whitney Houston, Amy Winehouse, and Celine Dion, but with a dance/disco-funk edge inspired by The Jacksons, Prince, Cher, Stevie Wonder, and Christina Aguilera Stream the song: https://ffm.to/katiemasterpiece MASTERPIECE Everyday's an opportunity to create a living masterpiece The biggest thing that hold us back is the fear of what other people think Your most authentic self's available to you every day and everywhere that you meet your feet Cuz when we're present and we're grounded and we're mindful That's when life gets really sweet Because we've all got the chance to be the best versions of ourselves And we can learn to harness all the gifts we've each got to express You're enough just because you are And everything you need is inside of you Your inner capabilities are absolutely extraordinary Baby you're a work of art The artist is inside your heart Your body is the canvas And you're mind is the paint Once you can see the picture you can paint it for the world to see Because we've all got the chance to be the best versions of ourselves And we can learn to harness all the gifts we've each got to express You're enough just because you are And everything you need is inside of you Your inner capabilities are absolutely extraordinary Baby you're a work of art The artist is inside your heart Your body is the canvas And you're mind is the paint So paint the picture that you want the world to see --- Send in a voice message: https://anchor.fm/podsongs/message

One thing that strikes me, in all these episodes of Decoder, is how little any of us really pay attention to the advertising industry, and how deeply connected it is to almost other every modern business. After all you can start a company and invent a great product, but you still need to market it: you need to tell people about it, and eventually convince them to buy it. And so you take out an add on a platform and, well, the platform companies we all depend on mostly run on ads. Google's entire consumer business is ads. Meta's entire business is ads. And when we talk to creators, they're even more tied to ads: their distribution platforms like TikTok and YouTube are all ad-supported, and a huge portion of their revenue is ads.  This week I'm talking to Neal Arthur, the CEO of Weiden and Kennedy, one of the few independent major ad agencies in the world, and maybe the coolest one? It's got a rep. Weiden is the agency that came up with Just Do It for Nike and Bud Light Legends for Bud Light. They've done campaigns for Coke, Miller, Microsoft, ESPN – you name it. Coming off our conversation last week with Katie Welch about building a brand from the ground up using influencer marketing and potentially never hiring an ad agency, I wanted to get a view from the other side: how does a big ad agency work? Where does their money come from? So many of the big agencies are merging into what are called holding companies – why is Wieden still independent? Links: Bud Light puts creative account up for review after years with Wieden+Kennedy Mover Over Millennials -- Here Comes Gen Z How Selena Gomez's Rare Beauty Goes Viral, With CMO Katie Welch Mad Men (TV Series 2007-2015) Transcript: https://www.theverge.com/e/23081723 Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today's episode was produced by Creighton DeSimone and Jackie McDermott. It was edited by Callie Wright. And researched by Liz Lian. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Katie Welch is the Chief Marketing Officer of Rare Beauty — the beauty products company founded by superstar musician and actress Selena Gomez. Rare Beauty sells its products online and in Sephora retail stores, and importantly, Katie does almost no traditional marketing: Rare is a true internet brand, that depends on social media strategy, influencer marketing, and community to drive sales. Specifically, the enormous community around Selena Gomez, who, again, is an international superstar with a fandom of her own. This kind of marketing is essentially new. Famous people making their own products and companies and using their online reach to launch and grow those businesses is a combination of art and commerce that is 10 – 15 years old at most, Rihanna's Fenty Beauty is only five years old, but it's redefined the industry and helped make her a billionaire. Some of the first big successes came from the Kardashian-Jenners including Kylie Cosmetics, founded in 2015, as well as Kim Kardashian's Skims, founded in 2019. I've been really curious about how these businesses work, how they reach their audiences and customers, how CMOs like Katie measure success, whether being the marketing executive for an super online celebrity-driven business feels different than being a traditional marketing person, and whether the ever-present risk of weird things happening online make her plan differently. Transcript: https://www.theverge.com/e/23071490 Links: Why BeReal is breaking out Why Hank Green can't quit YouTube for TikTok Apple's app tracking transparency feature isn't an instant privacy button Apple's app tracking policy reportedly cost social media platforms nearly $10 billion Updating The Verge's background policy Marketing Funnels Katie's TikTok Instagram walks back TikTok-style changes — Adam Mosseri explains why Makeup company Glossier to sell its products at Sephora as new CEO pushes to expand reach Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Today's episode was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Sr Audio Director is Andrew Marino. Our Editorial Director is Brooke Minters. And our Executive Producer is Eleanor Donovan.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Katie Welch is a creative thinker and brand storyteller with more than 20 years of marketing experience. At Rare Beauty, Katie works to bring Selena Gomez's mission and vision for Rare Beauty and the Rare Impact Fund to life. An innovative thought leader, she has continually pushed the envelope while working with globally respected beauty brands, including Hourglass, Bliss, Elemis, Burt's Bees and Unilever. Katie has appeared on AMC's The Pitch, WABC, WNBC, WIX and QVC. She has been quoted in Allure, WWD, Vogue Business, Glossy and more. In this episode, Katie speaks with Caroline Homlish about how her personal relationships influenced her career path, and mentoring early career professionals interested in working in the beauty industry or marketing.

Taylor King is joined by CMO of RARE Beauty and certified #girlboss, Katie Welch! In this episode, she talks TK about what lessons she's learned and shares her advice on succeeding in your dream career.  Get A 60 Day Free Trial at ShipStation.com, click on the microphone at the top of the page, and type in TK. Right now, for a limited time, you'll save $10 on your first purchase when you go to StoryWorth.com/TK Learn more about your ad choices. Visit podcastchoices.com/adchoices

Caroline has led the Supergoop!'s digital transformation and online channel growth since 2019, overseeing e-commerce, site development, digital marketing, paid media, CRM and customer experience for the fast-growing, category-creating SPF beauty brand. Prior to Supergoop!, Caroline oversaw exponential growth of the Digital business at ready-to-wear women's fashion brand Veronica Beard. Her early career began in PR and events for brands like Calvin Klein, followed by working at start-ups, and senior digital positions at Alexander McQueen in London and CHANEL Fragrance & Beauty in New York. She holds a BA from Georgetown University and an MBA in Luxury Brand Management from ESSEC in Paris, France where she graduated as Major de Promotion (valedictorian). On this episode, Caroline talks to Katie Welch about the path that's led her to take on roles and titles that didn't exist before she joined a company, and the advantages to knowing your way around Excel in the world of fashion.

Katie Welch, now the Chief Marketing Officer at Rare Beauty shares her career journey of over 20 years. Katie spends her time mentoring others on TikTok and sharing what it really means to have a career in beauty. Tune in to the episode to hear the early beginnings & launch of Rare Beauty. https://www.instagram.com/katiewelch/ https://www.instagram.com/rarebeauty/ https://www.instagram.com/thelifeofamakeupartist/ https://www.instagram.com/jaleesajaikaran/

For Ep. 28 of Earned, we're joined by Katie Welch, CMO of Selena Gomez's smash-hit makeup brand Rare Beauty! We kick off the episode by hearing about how Katie uses her own TikTok platform (with over 16,000 fans!) to mentor young professionals interested in the beauty industry, and how Katie herself broke into the space. We then walk through Katie's enviable marketing career, as she shares how the lessons she learned at communications firm Weber Shandwick—particularly, the power of storytelling—have been invaluable to her work with brands including Bliss, Hourglass, Honest Beauty, and of course, Rare Beauty. Next, we dive into Rare Beauty, and Katie recalls how Selena Gomez's mission to create a space where everyone feels welcome drew her to the brand. We discuss the challenges that come with building a brand from scratch—in the middle of a pandemic no less—and the innovative ways Rare Beauty kept its community connected and prioritized mental health in the time of COVID-19. Finally, Katie reveals her top three influencer marketing philosophies.

2e jeu que nous ramenons de notre valise Fijienne (du FIJ quoi) Joraku, présenté par Arnaud de Nuts Publishing ! Ensemble, en 20 minutes ils explorent le jeu de cette semaine. Après une phase de présentation et une phase de jeu, il est temps de débriefer et de régler les comptes ! Joraku Par Iori Tsukinami Illustré par Nariko, Katie Welch Édité par Nuts Publishing De 3 à 4 joueuses Pour 12 ans et + Pour environ 45 minutes Description : Joraku est un ancien mot japonais couramment utilisé avant la période Edo qui signifie "Aller à Kyoto". Plus précisément, pendant la période Sengoku, Joraku fait référence à l'acte des seigneurs de guerre locaux, les Daimyo, qui marchent avec leurs armées vers Kyoto pour "protéger le Shogun et l'Empereur des autres seigneurs voyous" et finalement régner à leur place. Joraku est un jeu de contrôle de zones à base de prise de plis. Déjouez vos adversaires avec des cartes tactiques, utilisez vos fidèles samouraïs pour prendre le contrôle de zones et gagner en prestige. Seul le Daimyo ayant la plus haute réputation et le plus gros bâton peut diriger le Japon ! Présenté par Alex & Zephiriel Twitter @ledefausse Instagram Le Dé Faussé Facebook Le Dé Faussé