Podcasts about walmart plus

Walmart launched a strategic "Who Knew?" advertising campaign featuring actor Walton Goggins to highlight its transformation into a comprehensive Amazon competitor with over 500 million items and superior membership benefits. The campaign positions Walmart Plus as offering more value than Amazon Prime with gas discounts, express delivery, and lower annual subscription costs. Special thanks to the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand for sponsorship this week's podcast. For the full epsisode, head here https://youtu.be/7Xn7tNqtskk #walmart #walmartplus #amazon #retailnews

Walmart is testing a new beauty bar concept at 40 stores as part of its spring sale event, and Chris and Anne dive deep into what it means for the retailer's future (00:04). Chris highlights how this test differs from Target's Ulta partnership and lets Walmart fully own its beauty experience (01:45), while Anne shares insights from her past at Target and her shift to buying drugstore beauty via Walmart Plus (02:50). They both discuss how beauty bars create immersive, high-touch customer experiences while tackling in-store theft through controlled environments (04:00). Bonus: behind-the-scenes tidbits from their visit to Walmart's Store of the Future in Mississauga (01:07). For the full episode, head here: https://youtu.be/YZOCyd_MPhw This week's episode was brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand. #walmart #beautybar #retailinnovation #walmartplus #cosmetics #retailnews

In this episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne analyze Walmart's bold move to grow its gas station footprint, aiming to add 40–45 new locations this year as part of a five-year expansion plan (00:03). They discuss how Walmart is using fuel as a strategic lever to increase Walmart Plus membership value (01:00) and compare this tactic to Costco's successful model (02:00). Anne shares her personal experience with Walmart Plus fuel limitations (03:10), while Chris breaks down the massive opportunity in front of Walmart, with only 415 fuel sites currently serving over 4,600 stores (04:20). Plus, they touch on recent leadership changes that indicate Walmart's full steam ahead approach (04:45). For the full episode, head to: https://youtu.be/YZOCyd_MPhw #walmart #retailstrategy #walmartplus #gasstations #customerloyalty #retailnews

In this Omni Talk Retail Fast Five episode, sponsored by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand, Chris and Anne dive into Sam's Club's bold plan to open 15 clubs annually and remodel all 600 existing locations in the U.S. (0:02). Backed by strong performance and growing online sales, Sam's Club hopes to double its membership over the next 8–10 years, according to CEO Chris Nicholas (0:21). Chris lays out three reasons he's bullish: impressive comp sales growth (0:56), rising app adoption like Scan & Go (1:24), and soaring popularity among Gen Z and millennials (2:04). Anne agrees with the momentum but flags a continued awareness gap compared to Costco and emphasizes the importance of tapping Walmart Plus to attract new members (3:04). The episode wraps with a discussion of retail media advantages and the potential to unify Walmart and Sam's Club memberships under one banner (4:59). For the full episode head here: https://youtu.be/US96EqI2Bnk #samsclub #walmart #costco #retailstrategy #scanandgo #retailtech #MembershipGrowth #retailnews

Paul Chambers is the Co-Founder of SubSummit, the world's largest conference dedicated to subscription, membership, and recurring revenue models in the direct-to-consumer space. With over 20 years of experience in subscription commerce, including launching Gentleman's Box in the early 2000s, Paul brings a rare blend of operator insight and community-building expertise to the challenges of scaling retention-first brands.Driven by the belief that subscriptions are more than a billing model, Paul helped transform SubSummit from a small founder meetup into a global ecosystem, connecting thousands of brands each year. The event fuses tactical content with curated networking and is designed to help ecommerce teams grow beyond one-off purchases and into long-lasting customer relationships.Each year, Paul and his lean team develop a thematic roadmap for the event, guiding DTC operators through the shifting landscape of loyalty, retention, and membership. From Walmart+ to Amazon Prime to True Classic's hybrid models, Paul studies the movements of top brands and distills them into actionable lessons for growing recurring revenue.In This Conversation We Discuss: [00:42] Intro[00:54] Navigating business partner dynamics[02:31] Connecting DTC brands through events[03:08] Starting with a founder-first vision[04:30] Learning big lessons from small niches[06:05] Rebranding to reflect the vision[06:59] Investing upfront in long-term value[10:15] Improving how people connect[12:42] Balancing virtual and in-person events[14:17] Designing curated table conversations[15:48] Making events affordable for foundersResources:Subscribe to Honest Ecommerce on YoutubeLeading subscription commerce conference subsummit.com/Follow Paul Chambers linkedin.com/in/paulcchambersIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Tech News and Commentary Dave and Chris discuss TikTok’s future, Apple being the most valuable brand in the world, Walmart Plus, and more. “News Pick of the Week” with Ralph Bond What if a wheelchair could climb stairs? Well, now they can, thanks to an amazing invention our Science Technology reporter Ralph Bond highlights this […]

In this episode of Veteran On the Move, Joe speaks with Zac Staples, a Navy Veteran and the CEO/Founder of Fathom5. A graduate of the U.S. Naval Academy, Zac served as a Surface Warfare Officer before specializing in cyber and electronic warfare, supporting Counter-IED operations in Iraq. His time at the Naval Postgraduate School offered him a unique perspective on the DoD's pivotal role in the early development of Silicon Valley. Inspired by his mother, Zac embraced entrepreneurship after his military service, establishing Fathom5 – a company pioneering AI solutions that optimize the performance of military platforms. Zac shares compelling examples of Fathom5's technology in action on warships, demonstrating its crucial support for our warfighters. He also candidly discusses the obstacles he's faced in bringing these cutting-edge technologies to the fleet. Episode Resources:  Fathom5   About Our Guest    Zac Staples is the Founder and CEO of Fathom5, an Austin, Texas-based technology company dedicated to designing secure infrastructure for AI-powered machines that transform industrial resilience and drive defense innovation. Since founding Fathom5 in 2018, Zac has championed cyber-resilient designs and innovative solutions for the most complex operational technology challenges. Under his leadership, Fathom5 has reached significant milestones, including deploying AI aboard U.S. Navy warships a pioneering achievement in defense technology and holds 17 patents for advanced actuators and cybersecurity. His commitment to blending next-generation technology with legacy systems has positioned Fathom5 as a trusted partner in national defense and industrial innovation.   About Our Sponsors Navy Federal Credit Union   The holidays are upon us and all those travel and gift expenses are piling up With Navy Federal Credit Union's NEW cashRewards Plus card you'll earn unlimited 2% cash back on every purchase. We use our Navy Federal cash rewards card for all of our purchases throughout the year. Another great thing about the NEW cashRewards Plus card is you never have to pay attention to changing spend categories. You can spend your 2% cash rewards on anything you want, not just everyday purchases. With a $2k spend you'll receive 200 dollars cash back and a Walmart Plus annual membership. They also never limit how much you can earn from your spending. Sound too good to be true? Learn more at here.  At Navy Federal, our members are the mission.        Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

On this episode of Veteran On the Move, host Joe speaks with Air Force Veteran and Qualthera founder, Donald Prentiss. A Medical Lab Generalist, Prentiss served on both active duty and in the reserves. He discusses his transition out of the military, acknowledging its challenges despite initial expectations. Leveraging his military experience, he pursued roles within the medical field, gradually advancing into management and operations. Prentiss ultimately established his own lab, encountering the hurdles of revenue cycle management along the way. He shares valuable lessons learned from these experiences and how they informed the development of his current venture, Qualthera. Donald acquired an existing compounding pharmacy and shares his insights on navigating the acquisition process and ensuring the long-term sustainability of the business for future generations. Episode Resources:  About Us | Qualthera Central Drug About Our Guest    Donald Prentiss is the Founder and CEO of Qualthera, a revolutionary compounding pharmacy network dedicated to providing tailored, high-quality therapeutic solutions nationwide. With a personal mission of bringing people quality therapy for life, Donald leads Qualthera in expanding its reach to address unique and unmet healthcare needs across the U.S. About Our Sponsors Navy Federal Credit Union   The holidays are upon us and all those travel and gift expenses are piling up. With Navy Federal Credit Union's NEW cashRewards Plus card you'll earn unlimited 2% cash back on every purchase. We use our Navy Federal cash rewards card for all of our purchases throughout the year. Another great thing about the NEW cashRewards Plus card is you never have to pay attention to changing spend categories. You can spend your 2% cash rewards on anything you want, not just everyday purchases. With a $2k spend you'll receive 200 dollars cash back and a Walmart Plus annual membership. They also never limit how much you can earn from your spending. Sound too good to be true? Learn more at here.  At Navy Federal, our members are the mission.      Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

In this episode, Joe welcomes back Air Force Veteran Lacey Langford, founder of MILMO, host of the MILMO podcast, and creator of MilMoneyCon. Lacey shares her transition journey from active duty, navigating the challenges of balancing her career with the demands of military life as a spouse. Determined to build a PCS-proof business, Lacey combined her passion for supporting the military community with her entrepreneurial spirit. Through MILMO, she's creating a supportive community for military families in the world of personal finance. This platform not only empowers service members but also unites a network of dedicated financial professionals who share a connection to military service. Lacey discusses the inspiration behind her podcast and the driving force behind founding MilMoneyCon. She explains how she continues to cultivate and grow this community year after year. MilMoneyCon offers a unique opportunity for financial professionals to connect, learn, and share their knowledge with the next generation of financial experts. The next MilMoneyCon will be held in San Antonio, TX, from May 15-17. Episode Resources:  MilMoneyCon MILMO About Our Guest    Lacey Langford is an Air Force veteran, military spouse, speaker, and financial coach who changes people's lives from being fearful of money to having control and confidence with it. She's an Accredited Financial Counselor® with over 15 years of financial planning, counseling, and coaching experience. Lacey's the founder of MILMO®, a community dedicated to helping the U.S. military with personal finance. She's the host of the MILMO® Show, a podcast that helps the military community make, save, and invest money wisely. Lacey is also the founder and CEO of MilMoneyCon™️, a national conference for financial professionals united by military service.   About Our Sponsors Navy Federal Credit Union   The holidays are upon us and all those travel and gift expenses are piling up. With Navy Federal Credit Union's NEW cashRewards Plus card you'll earn unlimited 2% cash back on every purchase. We use our Navy Federal cash rewards card for all of our purchases throughout the year. Another great thing about the NEW cashRewards Plus card is you never have to pay attention to changing spend categories. You can spend your 2% cash rewards on anything you want, not just everyday purchases. With a $2k spend you'll receive 200 dollars cash back and a Walmart Plus annual membership. They also never limit how much you can earn from your spending. Sound too good to be true? Learn more at here.  At Navy Federal, our members are the mission.        Join the conversation on Facebook! Check out Veteran on the Move on Facebook to connect with our guests and other listeners. A place where you can network with other like-minded veterans who are transitioning to entrepreneurship and get updates on people, programs and resources to help you in YOUR transition to entrepreneurship.   Want to be our next guest? Send us an email at interview@veteranonthemove.com.  Did you love this episode? Leave us a 5-star rating and review!  Download Joe Crane's Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470. Veteran On the Move podcast has published 500 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane. The podcast features people, programs, and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 7,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.

The Business Pants Thanksgiving Special Game!Let's take a trip through history:Dark agesWalmart pulls back on DEI efforts, removes some LBGTQ merchandise from websiteThe nation's largest employer, which has about 1.6 million U.S. workers, joined a growing list of companies that have stepped back from diversity, equity and inclusion efforts after feeling the heat from conservative activists.In a statement, Walmart said it is “willing to change alongside our associates and customers who represent all of America.”“We've been on a journey and know we aren't perfect, but every decision comes from a place of wanting to foster a sense of belonging, to open doors to opportunities for all our associates, customers and suppliers and to be a Walmart for everyone,” the statement said.Among the changes, Walmart will no longer allow third-party sellers to sell some LGBTQ-themed items on Walmart's website, including items marketed to transgender youth like chest binders, company spokeswoman Molly Blakeman said.She said it also recently decided to stop sharing data with the Human Rights Campaign, a nonprofit that tracks companies' LGBTQ policies, or with other similar organizations.Additionally, the big-box retailer is winding down the Center for Racial Equity, a nonprofit that Walmart started in 2020 after George Floyd's murder sparked protests across the country. At the time, Walmart and the company's foundation pledged $100 million over five years to fight systemic racism and create the center.Over the past year, the company has phased out supplier diversity programs, which gave preferential financing to some groups, such as women and minorities, after the Supreme Court decision striking down affirmative action.It's also moved away from using the term “diversity, equity and inclusion” or DEI in company documents, employee titles and employee resource groups. For example, its former chief diversity officer role is now called the chief belonging officer.Luddites UniteRansomware attack leaves Starbucks using pens and paper to track employee hoursNYC's Underground Steam System May Be Key to a Greener FutureSome 100 miles of steam pipes snake below Manhattan, delivering low-carbon vapor to some big-name customers. More buildings could soon tap in.DrugsKohl's CEO to depart after less than two years at the helmKohl's CEO Tom Kingsbury will step down after less than two years at the helm, paving the way for former Walmart executive Ashley Buchanan to take on the role as the department store chain looks to execute a turnaround.Kohl's said Buchanan improved profitability at Michaels Companies, a specialty retailer of arts and crafts supplies, where he has been the CEO since 2020, and grew its digital business while simplifying its merchandise strategy.Prior to Michaels, Buchanan was at retailer Walmart for 13 years, where he held a number of executive roles including chief merchandising and chief operating officer for Walmart U.S. e-Commerce.‘Drill, baby, drill' is unlikely under Trump, Exxon saysOil and gas producers in the US will not raise output significantly in the coming years despite calls from President-Elect Donald Trump to “drill, baby, drill,” said Exxon Mobil Corp.'s Upstream President Liam Mallon.McDonald's gets into gift-giving with limited-time 2-toy Happy MealThe company said it will sell "Pet Simulator Happy Meals" featuring two toys at participating restaurants across the country beginning Tuesday. One of the toys will be gift-wrapped, the fast-food chain said."We hope this special Happy Meal inspires kids to share during this season of giving," McDonald's executive Jennifer Healan said in a statement. "Whether they choose to give their extra toy to a family member, make a friend smile, or show kindness to a neighbor, it's all about helping kids feel the joy of giving this holiday season."McDonald's to invest more than $100 million to speed up recovery after E. coli outbreakMeta, TikTok, Google slam Australia's under-16 social media banUnder the proposed law, Australians under 16 years of age will be prohibited from setting up accounts on all major social media sites including Facebook, Instagram, Snapchat and Reddit, even if they obtain parental permission. The social media giants will be responsible for policing the ban, under threat of fines of up to 50 million Australian dollars ($32.5 million).Tech firms urge caution and more research(!):TikTok ANZ's director of public policy Ella Woods-Joyce described the legislation as “rushed”Meta said the social media ban “overlooks the practical reality of age assurance technology.”Both Meta and Google said it was important for Australia to wait until a national trial of age verification technology was completed before passing the bill. “In the absence of such results, neither industry nor Australians will understand the nature or scale of age assurance required by the Bill nor the impact of such measures on Australians,” Meta said in its submission.At the same time, Elon Musk's X Corp said the bill was “alarming,” adding that it had “serious concerns as to the lawfulness of the bill,” potentially setting up a court challenge to the legislation. “There is no evidence that banning young people from social media will work, and to make it law in the form proposed is highly problematic,” X said in a submission to the committee, adding that the bill was “vague.”Almost all tech companies warned that the laws could also damage the mental health of young Australians if they were rushed through, by cutting off vulnerable teenagers from online community support networks.The FutureAirPods that never need charging? These researchers just found a way to use your body as a chargerA new Power-over-Skin technology invented at Carnegie Mellon University could change the way we charge our wearables.The new technology works by transforming the human body into a power delivery medium, using RF (radio frequency) signals to wirelessly transmit electricity across the skin. In simple terms, the system consists of a transmitter and a receiver. The transmitter is a battery-powered unit that couples RF energy to the user's skin. It could be integrated into existing items like a phone, smartwatch, or a power bank, which could be placed anywhere on the body. The receiver absorbs this RF energy, transforming it into usable power to operate a wearable gadget—like earbuds, rings, or any kind of low-power electronic device—which could be positioned elsewhere on the body.Vegan cheese market expected to grow to nearly $9 billion by 2031MATT1This Week's Portrait in Corporate PatriotismGreg Penner, Chair of WalMart boardWalmart becomes the latest company to walk back DEI initiativesBecause everyone should get their jobs on merit, not from some affirmative action bullshitFor instance, here's what meritocracy is: Penner was meritocratic enough to marry Rob Walton's daughterHe co-owns the most American and patriotic of things, an NFL team, the Denver Broncos… They believe in family - he co-owns it with his wife who bought itHe started the Penner Foundation to give back to the community with his wife's grandfather's money - he strongly believes in education, having donated 45% of the foundations grants in 2023 to Brown University where his kids HAPPEN to goBoth kids are hardworking athletes at Brown who didn't get on the teams because their parents paid for a new athletic facility at Brown, but because of their skillHis daughter earned her internship at her mom and Walton heiress's venture firmThese are the true patriots who celebrate the meritocracy, not DEI initiatives that separate us into white and not white and normal or gay nanciesWalmart has no place selling things to people who don't merit products, and they have no place supporting trainings about anything except merit badgesHonorary patriot:Brian Niccol, CEO of Starbucks and Walmart board memberHe's a DOUBLE patriot, since he's taking on DEI handouts at both Harley Davidson and Walmart, both of whom chose America over DEI

Welcome to Omni Talk's Retail Daily Minute, sponsored by Scratch Event DJs, Ownit AI, and Mirakl. In today's Retail Daily Minute:Walmart has halved the price of its Walmart Plus membership to $49 through December 2.Patagonia, in collaboration with Trove, is seamlessly blending pre-owned items with new products on its main website using Trove's Resale Plugin.The American Customer Satisfaction Index (ACSI) has recognized leading retailers in customer satisfaction as the holiday season approaches. Chewy, Pet Supplies Plus, Sam's Club, and Tractor Supply Company lead their categories, excelling in service quality, digital interfaces, and in-store efficiency.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. These buzzing stories and more on this week's episode!   We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon sets ultra-low pricing plans for Temu rival store, The Information reports https://www.reuters.com/technology/amazon-sets-ultra-low-pricing-plans-temu-rival-store-information-reports-2024-10-22/ Amazon to shut down speedy brick-and-mortar delivery service https://www.cnbc.com/2024/10/22/amazon-to-shut-down-speedy-brick-and-mortar-today-delivery-service.html Amazon Announces New Fuel Savings Offer for Prime Members https://press.aboutamazon.com/2024/10/amazon-announces-new-fuel-savings-offer-for-prime-members Amazon's enhanced homepage features make shopping easier and more personalized https://www.aboutamazon.com/news/retail/amazon-homepage-redesign-features One man's mission to save his sick dog sparked a thriving pet probiotic business on Amazon https://sellingpartners.aboutamazon.com/one-mans-mission-to-save-his-sick-dog-sparked-a-thriving-pet-probiotic-business-on-amazon Lastly, we also introduce the latest features from Helium 10, including enhancements for our Chrome Extension for Amazon Influencers and a revamped Keyword Tracker tool. Tune in to discover all the exciting developments and strategies designed to help you succeed in the Amazon marketplace. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - Big Amazon Logistics Problems 06:20 - Amazon Temu Clone Details 08:08 - Deferred Transactions 09:00 - Amazon Today Closing 10:23 - Image Manager 11:03 - Amazon Gas Savings 12:08 - FBA Shipment Notifications 12:44 - Amazon Homepage Update 14:05 - Amazon Seller Story 15:33 - X-Ray For Amazon Influencers 18:50 - Keyword Tracker Heat Maps + PPC Data 24:45 - Sydney Australia Event 25:17 - Milan Italy Event ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon warehouses on the West Coast are full. More details about the potential Amazon Team Wish service have leaked. Find out how, if you have Amazon Prime, you can get up to $70 of free gas. These stories and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We give you training tips of the week and also let you know what new features Helium 10 has. That will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We've got tons of news articles today, lots going on, so let's go ahead and hop right into it. All right, the first news article of the day actually starts off from Amazon Seller Central. I've got some additional information that Amazon sent over that you sellers need to know. It's kind of like important, especially those of you trying to get inventory in here in q4. Uh, it's entitled updates to support us. FBA peak inventory shipments says we understand this is from amazon that many of you are experiencing longer receive times that are affecting your shipments. High demand has led to longer receive times at some of our west coast inbound locations and for palletized freight. It says they're trying to actively take steps to resolve the situation, including rerouting shipments to other regions. So, effective immediately, they're making the following adjustments to inbound requirements. Number one they've extended the automatic closure window to 90 days for shipments created after August 7th through October 31st. Okay, you know, usually it's a little bit shorter where they automatically close a shipment that hasn't been received and they're extending the abandoned shipment window from 30 to 45 days for shipments in that same time period. All right, so now that's kind of like the official notice that went out to sellers, you know, on your Seller Central dashboard.   Bradley Sutton: But I got my hands on some other information here that Amazon wanted sellers to know about and it was kind of like a frequently asked questions about what's going on. So maybe some of these questions you've actually have actually had and maybe this answers it all right. So the first question is why is this happening? Well, it says hey, there's an increased demand to send inventory to the West Coast facilities and it's resulting in longer p times or lead times. Right, so, so we already got that. But then they said, hey, is amazon rerouting non-partnered carriers to inbound locations? The answer is no. So if you're not using an amazon partner, they're not telling, like your own freight company, hey, you need to go to Texas or something you know to deliver. No, if you're shipping your inventory with a third-party carrier and you have longer receive times, you could actually still reach out to your carrier, amazon says, and get a new appointment through Carrier Central.   Bradley Sutton: What changes are you making to the inbound placement service fee? Inbound placement service fee? Amazon says hey, effective immediately, where we've temporarily reduced the rate range for the inbound placement fees for minimal shipments into the East region by 5 cents. Better than nothing, guys, right, 5 cents per unit, okay. So you know, like, if before you had to ship to the East coast and you had to, you know, have certain placement fees that were, you know, 30, 40 cents each, you get a 5 cent discount. Now, because of these issues, what are the temporary fee changes to help move out of the West? Same thing 5 cents in reduction in fees for the minimal shipment split option to the East region. Next question says if inbounding to the east region still is the most expensive, even with this five cents difference, what should I do? Amazon says we recommend that you use the Amazon optimized shipment splits or select central or east regions under the partial shipment splits or the minimal shipment splits options.   Bradley Sutton: Another general question that some are asking hey, my shipment is still showing delivered status, but the inventory has not been received. What should we do? It says most delivered shipments are received within a week of delivery to ensure placement of your inventory. Now, if you're using a non-partnered carrier, communicate with the carrier to get progress reports. If you're using Amazon Freight, they can help locate your shipment by submitting If you submit a carrier, missed pickup request to Amazon and that'll help you get more information.   Bradley Sutton: Another question are fulfillment centers equally affected by the long receipt times? In other words, we know the receipt, the inbound is having trouble, but are my customers going to start having issues on the West coast because of what's going on? The answer no. These longer receipt times are mainly affecting the West region because it's a popular location for inventory shipments, but fulfillment centers are not experiencing that issue. Why do I still not see the partial shipment split options to the West? Answer. The partial shipment splits inbound option will be provided if your shipment qualifies, but due to the busy holiday season and high demand, partial shipment splits to the West may not be available on send to Amazon. So you might be like wait a minute, how come? You know, normally when I create my shipment I usually see this the shipment split to the West available and now it's not like showing up at all. Well, this is the reason why, because of this, this issue that that we're talking about now. Hopefully that's not the case for you, but this is the answer If that is happening to you.   Bradley Sutton: Now here's a funny one. Are there alternative shipping methods, ship mode, when possible, of course. Where'd that be? I mean, how do you use air all the time If it didn't cost five times as much as ocean shipping? So for most of us that might not be an option, but hey, at least Amazon's giving you an alternative. In case you didn't realize that you can ship your product via air. All right, so that's most of the information there about what's going on with Amazon West Coast. Let me know in the comments. Have you been affected by this? I actually haven't. Thankfully, knock on wood, I haven't had to ship anything in the last week and a half or two weeks I got most of my stuff in early. I'm about to send a shipment in tomorrow for my warehouse, so let's see how it goes. What about you? Let me know in the comments below if you guys have been affected by this.   Bradley Sutton: Next article is from Reuters.com says Amazon sets ultra low pricing plans for Temu rival store. The information reports Now this is something we reported a couple of months ago how Amazon might be launching like a Temu-ish kind of service for sellers from China, where it's going to ship directly from China to customers might take 10 or 12 days. Well, some more information has come out. Supposedly there's going to be caps on what they can charge, uh, in the categories. So if it's jewelry, if it's going to be part of the service, it's $8. If it's a guitar a guitar it's 13. If it's a sofa, the most expensive sofa you can ship is $20. I mean a Lego sofa, like what in the world sofa costs under $20. Now I saw other reports that said, hey, the total price is $20. I saw some reports that said, hey, it had to be less than a pound or less than 14 inches long. If it's less than 14 inches long. How are you going to have a sofa even in there? So there's so much information and misinformation out there right now, like I'm not sure what to trust yet. I'm just throwing out information as I get it. This is an actual article in Reuters.   Bradley Sutton: Now, what do you guys think about this? I know the last time when we first announced this, people were upset. They're like man, this is not good. So, like, my biggest question still is are US-based sellers European-based sellers? If we have a factory in China, will we be able to use this service to at least have an equal playing field, or only Chinese manufacturers are going to have access to this shipment? So let's see how things go. I think a story I saw where it said maybe somebody said hey, only you can't even have branded products here and it's going to be separate from Amazon's websites like a sub site. Who knows Can't have branded products, you only can say generic. There's all kinds of stories, but as they keep coming out, we'll let you know and hopefully there'll be some clarity on what exactly is going to happen with this program soon.   Bradley Sutton: Next up is article from the Seller Central and it's called view your reserve payments in the new deferred transaction report. All right, so if you get a sale, you don't get the money from that sale right away. Like, let's say, your disbursement is every two weeks and it's on the second Monday of the month or whatever. Well, if you've got an order on the second Sunday of the month that those orders, you're probably not going to get that money the next day. All right, because there's usually kind of like a reserve Right In addition to your account level reserve, take a look at this article because now they're saying that, hey, you're going to have more visibility into which exactly which orders exactly are being deferred until the next pay period. You're going to be able to see this in your payments reports repository. If this is something you're curious about I'm not going to go too much into detail Go into your Seller Central News. You'll have the link right there of how you can find this new deferred transaction report.   Bradley Sutton: Next article is from CNBC. It's kind of interesting because we've been doing the buzz so long, that stuff that we broke as stories about what was going on amazon before. It's like now being defunct, like we announced the release and now, a couple years later now it's going away. So CNBC says amazon to shut down speedy brick and mortar delivery service. This was called amazon today and if you remember that weekly buzz years ago. Basically what it means is like if there's a amazon seller who actually has a brick and mortar store, kind of like.   Bradley Sutton: I think what the example gave was like GNC and if it's sold products, it would allow fulfillment of the products directly from the local GNC, like a neighborhood. So if somebody orders from GNC on Amazon and they have inventory at that local GNC, then Amazon would hire these local drivers to go pick it up at that GNC and then deliver it to the customer down the street. Whatever, you might not even know that existed. Good for you, because now it doesn't exist anymore anyways. In reality. So Amazon's laying off all the employees that were part of that system. It would have been interesting to see if that played out more Like. I could have seen how you know. Maybe it could eventually roll out to you know sellers who have warehouses in certain you know localities. You know, maybe they could have just delivered to local customers on their own, but that service is gone.   Bradley Sutton: Next up, an article from seller central fix image issues fast with a new image manager feature. All right, so this is a new feature that you can go in your seller central. You go to catalog and then manage your images and then you're going to come up to this page and basically, if there's image issues, you're going to see in the bottom left like a, like a red flag, and then, instead of having to go one by one into your listings and edit the listing and then try and fix your images from this one page the image manager any issues that Amazon has with your images you can just fix them directly on this interface here. So if you want more information on that, check your seller central news dashboard.   Bradley Sutton: Next article is a press release from Amazon. It's kind of interesting because this is not really for sellers. But if you're an Amazon member, guess what? You can now save up to 10 cents a gallon at Amoco or AMPM locations, all right, so I'm assuming AMPM is like Arco, right, like that's what Arco, that's what AMPM is here in California. But anyways, you can save 10 cents a gallon, which averages like $70 a year on gas. Again, maybe this doesn't affect you. It does if you live in America and I just got you $70 right now. But I always like reporting on any benefits that, like Walmart Plus or Amazon Prime give, because it's just going to make our customers more sticky to Amazon Prime, right? Because if they're getting this $70 of free gas, if you want to see how to activate this, real easy, if you're an Amazon Prime member, go to amazon.com/fuelsavings. It's a one-time setup and then next time you go to an ARCO or AMPM you'll save 10 cents a gallon.   Bradley Sutton: Next article, again from Seller Central. This is called New FBA Shipment Notifications for Better Visibility. So if you are using a partner carrier pickups and you're experiencing FBA shipment delivery disruptions, you're now going to get an email from Amazon. So this is something that you are going to need to opt in or opt out of, depending on if you want a whole bunch of emails about what's going on with your partner carrier deliveries. So make sure to go into settings and to notification preferences and then go to FBA inbound shipment status notifications and make sure toggle on or off if you want to get these notifications or not.   Bradley Sutton: Speaking of Amazon and the website on the front side of the website, not seller central, amazon has been testing new homepage new homepage on amazon.com. Also on the app. This is an article from about amazon.com and it says improvements include personalized recommendations, improve browsing and streamline reordering in time for the holiday shopping season. Now, I did not see any of these updates on my personal Amazon that I use for my Prime account, but they showed some pictures here where there's kind of like a new interface with big images, kind of like tailor-made, I guess, supposedly for the people who are buying, and more intuitive design. It says here it's called a window display, like there's these big tiles or windows of products that it's showing. Um, the other addition is that there's a improved buy again hub. All right, so you're going to see this buy again section, or amazon buyers are going to see that and then products they bought before real easy to almost kind of like one click and get it in the shopping cart. So it'll be interesting to monitor this because, like, is this going? You know, like those of us with replenishable products, could this potentially help increase our repeat orders? You know could be so. So let let's see uh, how this, this new Amazon website and app, uh might help or hurt some of our sales.   Bradley Sutton: All right, last article of the day. It's from Amazon's website. They're selling partners website. It's funny because Helium 10 members a lot of times are featured on Amazon's ad page and I was like, wait a minute, I know this guy. So if you go to the link is in the comments below. But if you go to this Amazon website, it's entitled. One Man's Mission to Save His Sick Dog Sparked a Thriving Pet Probiotic Business on Amazon, and some of you might recognize this. This is Santiago Galvez. He's a Helium 10 member. He comes to our elite workshops, he's been at a lot of our events and he's actually been on the Helium 10 Serious Sellers podcast en Español. All right, so take a look at the link here. It's a really cool story about how he came up with his brand. It has to do with his pets and everything. And then if you speak Spanish and you want to hear more of his story, check out episode 147 of the Serious Sellers Podcast en Español. That's not this one. You can search it on whatever you have Si habla en Español. And his podcast title was Así Lance Mi Marca en Amazon. So it sounds like it's the same kind of like story he talked about in this one, as he told to Amazon.   Bradley Sutton: So pretty cool to see Helium 10 members being featured on Amazon's main website. All right, that's it for the news this week. Let's go ahead and hop into some new feature alerts. All right, we're not going to do a training tip of the week this week, because the new feature alerts kind of doubles as a training tip. It's going to be pretty cool. Now you're going to see a lot more content from Helium 10 about the Amazon Influencer Program. All right, amazon Influencer Program is a really cool way for Amazon sellers to get some money initially to build up to be able to do private label. It's a great way for maybe your family members to kind of like get involved in Amazon, or even you yourself, if you want to make some extra money.   Bradley Sutton: So one of the first things that we are going to have in the for Amazon influencers, if you have updated the new version of the Helium 10 Chrome extension, go to any search result page or any product page and then run X-Ray like normal. Ok, so once you hit X-Ray, it'll pull up on the page, just like you know any other time. And now what's going to happen, though, once you pull up x-ray, is that there is a toggle on the very top right. You're going to see, and I'll say standard. That's the default for Amazon sellers. But let's say you wanted to dabble in the influence. If you're a Amazon affiliate Amazon influencer, you hit the button on the top right and then select influencer version. Now what happens is X-Ray now is going to show some data that is interesting to Amazon influencers, who? Those are the ones who create videos that go on listings and then those videos end up showing up in the carousel in the bottom row and then if a buyer watches the video, right, and then they buy the product, guess what that Amazon influencer has? The video is going to go ahead and get commission on that.   Bradley Sutton: So now the kind of things that you can see in Helium 10 Chrome extension x-ray is you'll be able to see stuff like what's the opportunity score for an influencer? How many videos are in the upper carousel, like look how many products on the coffin shelf page have no videos? I mean that could be interesting to Amazon sellers at all. I just want to see who's got videos in their carousel right. How many videos are in the lower carousel, the one that's kind of like at the bottom of the page? That's also where influencer videos, customer review videos, can go. How many of these videos are influencer videos on the page. The one that's opportunity for Amazon influencers is when there's like one or zero influencer videos. That means you're kind of have a better chance perhaps at getting your video featured in that upper or lower carousel, meaning that if you're the only video there, every time somebody watches the video and then they buy the product, you're getting commission on that product. This shows how many brand videos All right.   Bradley Sutton: So again, this is for Amazon sellers or influencers. You want to know the brand itself. How many videos did they put on their own page? You can see here. There's some here that have six and even eight, oh my goodness. And some have two and some have zero. What is the commission rate for an influencer for the product? The commission rate for Amazon influencers varies across different categories. You can now see that right here. And then, even if it's your product, maybe you're curious how much is Amazon giving to influencers who are promoting my product? Well, here you can see that. You can also see the affiliate commission. Affiliate commission is different than influencer commission rates. And then the affiliate commission actual dollar amount. So some cool information here now is showing up in the Chrome extension. This is just the first of a lot of things we might have for Amazon influencers out there, but some of it is still relevant to Amazon sellers as well.   Bradley Sutton: Another update that Helium 10 Elite members have had for a while but now it's being released, even all the way down to the platinum plan is some new features inside of keyword tracker. All right, so in keyword tracker you probably noticed that a few weeks ago the new interface already, but now you are going to have additional features. All right, so here's a new interface. You can see the keywords here, and I've done videos before I talk about how now you can add competitors and kind of see where your competitors are ranking, like all on a certain grid, so that you can see for each keyword you know who's got the best rank with those keyword harvesting, where we're going to like follow up based on what you're saying and tell you what keywords that your competitors are ranked for in the top 10 that maybe you're not ranking for, or keywords that you weren't even tracking that you're ranking for because you didn't even know that you're ranking for. Right.   Bradley Sutton: But some of the newest things this week, uh, one of them is a heat map. You know we've always had uh in market tracker 360 heat maps for our keyword tracker there for like two years and users were like man, we want this to be in the regular keyword tracker. And it took us a couple of years, guys, but now we have it. So we brought the Market Tracker 360 feature of heat maps into the regular keyword tracker and you're going to be able to also not only see the day of week like maybe you want to see, hey, every Sunday does my rank change? But also there's going to be little gift boxes that you see on some dates on this keyword tracker graph. This is indicating like a holiday. Like maybe you want to kind of like eyeball in and say, hey, did something happen to my rank on if there was a holiday? So here on October 14th, I can see that was Columbus Day. I can take a look at my ranks. I can change this to go from left to right to right to left. I can also change like hey, maybe I don't want to see the exact rank, but I'm just curious what page am I showing up? Page one, page two, page three, page four.   Bradley Sutton: Don't forget that helium 10 is one of the only keyword trackers that actually checks all pages. A lot of popular keyword trackers out there, you'll notice it only goes up to like 100 or 150. That means it's only giving you two page of search results. We're giving you all pages of search results, all 306 locations or or positions. Seven, the full seven pages that appears in search results. You can see in helium 10 keyword tracker. But this is the heat maps. It's kind of like a different way to visualize what's going on. And then, don't forget, if you see this red dot in any of this, that means that you had boost on during that time. Again, that's another thing that only helium 10 has. Well, we're checking in one day, if I have boost on, 24 different browsing scenarios 24 times a day. It's checking different browsing scenarios in Edge or Chrome or Safari. And then what if the zip code is over here? What if the address like even in the same zip code it's an address across the street over here, an address over in Florida or whatever, like it's doing a lot of random things, so that you can really have an idea about what is going on with your rank and then you'll be able to see what happened throughout the day if you have that boost on. So that's the heat maps.   Bradley Sutton: And then now, if you have. For those of you who have Atomic remember Atomic is now in the diamond plan You're going to have access to this ad section. That means we're ready to have you all your PPC and your advertising information and now you're going to be able to see some super cool things about what's going on with your keyword rank as it relates to your advertising. So, for example, I can see hey, how many campaigns did I have active where I got at least one impression or a click of coffin shelf? I've got four exact match campaigns where it came up. I've got zero auto campaigns where it came up.   Bradley Sutton: I can change the date range. I can see all right, how many PPC sales did I have during this time? How many units did I sell? What was my spend during this time on this keyword? What was my ACoS? What was my ROAS? How many PPC clicks did I have? What was my impressions overall? Like here, I got 8,000 impressions in PPC for the word coffin shelf. But then, guys, the reason why this is in Keyword Tr tracker is it's now tying in all of this information.   Bradley Sutton: So if I hit this graph next to coffin shelf, now all of a sudden I can start graphing different metrics where I can say let me graph my organic rank and graph it versus my cost per click, right? So now here I'm looking at this graph and I'm like, okay, here's my cost per click. As it decreased, my impressions increased somehow, and then, as my cost per click increased, my impressions, for whatever reason, went down on that same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. However, that's just one way to look at it. The other way to look at it is no, things don't happen exactly on the same day. But look, every time that my cost per click increased, the very next day, my impressions increased. My organic rank. Maybe I want to you know what? I want to see how it changed my sponsored rank. Take a look at this. My cost per click was 55 cents. I increase it to 55 cents. What happened to my sponsored rank the next day? Uh, it started going up from 17 all the way to five. Take a look over here. My, you know, I decreased my, my bid, potentially, or just whatever Amazon was giving me as cost per click, and my rank increase. Uh, my, my rank decrease. So this is really interesting to kind of see what effects does what you're doing in PPC have on what is going on in your organic and sponsored keyword rank. So make sure again, if whatever plan of Helium 10 you are on, make sure to dive into keyword tracker and play around with some of these new functions. Well, I'm going to have some more detailed training in the future podcast where I'm going to go deep into tracking keywords and all the new features that Keyword Tracker has.   Bradley Sutton: One more thing, guys, A couple events in the next couple of weeks. Next week I'll be in Australia. So if you're anywhere near Sydney, come to the Amazon advertising event. I'll be speaking there. There'll be a Helium 10 booth. We can come hang out, maybe the night before. I know a lot of you are already coming out, h10.me/sydney for information on that. And then also the following in a couple of weeks we're going to be in Italy First time. We're doing a Helium 10 event in Italy and I would love to see you guys go. I'm going to go ahead and throw out a discount code too for you. Anybody is open to this. It's normally an elite workshop but we're opening up to everybody h10.me/milan. It's on November 11th, if you want to save 50%. So it's going to be less than $40 to even attend for a full day of great training and networking, h10.me/milan. Use the code Helium50, no spaces, and save 50% off your registration. I would love to see you either in Sydney or in Milan, Italy. All right, guys. That's it for the news this week. Uh, don't forget to tune in next week. I will have Shivali back here to let you know what's buzzing.  

In this Fast Five Short, Anne and Chris are joined by A&M CRG's Lakshman Lakshmanan and Chris Creyts to discuss how Walmart has launched a same-day prescription delivery service, aiming to reach 49 states and cover over 86% of U.S. households by the end of January. This innovative move allows customers to combine their grocery and medication orders, creating convenience for Walmart Plus members. The podcast discusses the potential impact of this service on traditional pharmacies like CVS and Walgreens, which currently hold significant market share. As Walmart expands its pharmacy offerings, experts highlight the competitive landscape, noting that both Walmart and Amazon are vying for a larger share of the prescription market. The conversation emphasizes Walmart's strategic response to customer demand and the implications for the future of pharmacy retail. Walmart's recent announcement of a same-day prescription delivery service marks a significant shift in the retail pharmacy landscape. Starting with the ability to deliver prescriptions in as little as 30 minutes, this service is set to be available across 49 states and aims to cover more than 86% of U.S. households by the end of January. Walmart's strategy allows customers to combine their grocery and medication orders, particularly benefiting Walmart Plus members who will enjoy this service for free. This initiative not only positions Walmart as a competitive player in the pharmacy market but also highlights the growing demand for convenience in healthcare delivery. The discussion delves into the implications for traditional pharmacy giants like Walgreens and CVS, who currently dominate the market with significant shares. While Walmart holds only 5% of the prescription market, the speakers analyze how this move could potentially erode that dominance, especially considering that 90% of households live within 10 miles of a Walmart pharmacy. The conversation uncovers concerns about the future of these established pharmacies as they face increasing pressure from not only Walmart but also Amazon, which is expanding its pharmacy services. As the episode progresses, the speakers emphasize the importance of understanding customer needs. Walmart's decision to implement this service was driven by feedback from customers who expressed a desire for integrated grocery and prescription delivery. This customer-centric approach is contrasted with the reactive strategies of other retailers that often focus on what competitors are doing rather than what consumers want. The insights shared in this episode underline the evolving dynamics of retail pharmacy, highlighting the need for innovation and adaptability in an increasingly competitive market. Takeaways: Walmart's new same day prescription delivery service aims to reach 90% of US households within weeks. The move poses a competitive threat to CVS and Walgreens, who dominate the pharmacy market. Walmart's pharmacy market share is currently low, indicating significant growth potential for the company. Customers can now combine grocery and prescription deliveries, enhancing Walmart Plus membership value. Amazon is also expanding its pharmacy services, increasing competition in the prescription delivery market. Walmart's focus on customer feedback led to the launch of sought-after delivery options for prescriptions. Companies mentioned in this episode: Walmart CVS Walgreens Amazon Target For the full episode sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital head here: https://youtu.be/k5dEe64NBUEhttps://youtu.be/XlWTHMPWRDU

In this Fast Five Short we discuss Kroger's recent partnership with Disney marks a significant shift in the retail subscription landscape, as it now offers Disney's streaming options as part of its annual membership plans. This includes complimentary subscriptions to Disney Basic with ads, Hulu with ads, or ESPN Plus for both new and existing members. The discussion explores the competitive implications of this move, particularly for major players like Amazon and Walmart, and highlights how these subscription services could lead to increased customer loyalty. The conversation also touches on the potential challenges regional grocers may face and speculates on the future of retail memberships as more companies seek to enhance their value propositions. As consumer preferences evolve, the episode emphasizes that the real winners may ultimately be the consumers, who stand to benefit from an expanding array of enticing subscription options. Kroger has made a significant move in the retail subscription landscape by incorporating Disney's streaming services into its Boost by Kroger membership. This strategic decision allows members to choose from a complimentary subscription to Disney Basic with ads, Hulu with ads, or ESPN Plus as part of their annual fee. The $99 membership plan is designed to attract both new enrollees and existing members looking for added value in their subscriptions. Additionally, a more accessible $59 plan offers a six-month subscription to the same streaming services, appealing to a broader audience. This partnership with Disney is seen as a major win for Kroger, positioning it as a formidable competitor against giants like Amazon and Walmart, which already offer similar subscription models that include access to extensive content libraries. This move signals a shift in consumer preferences towards bundled services that integrate both retail and entertainment, raising questions about how regional grocers will keep pace with these developments. The implications of such partnerships extend beyond mere consumer offerings; they hint at a future where grocery retailers leverage media content to enhance customer loyalty. As subscription models become more popular, the potential for customer retention increases, making it harder for consumers to switch to competing brands. The conversation also touches on the future of retail subscriptions, with both speakers contemplating what other services could be integrated into these models. The discussion raises interesting points about the direction of services like Walmart Plus and the ongoing evolution of consumer expectations, particularly among younger demographics like Gen Z and Gen Alpha. These groups prioritize experiences and value, suggesting a future where grocery shopping could incorporate elements of hospitality and lifestyle services, further blurring the lines between retail and entertainment. Additionally, the episode delves into the competitive landscape of retail subscriptions, highlighting how companies like Target may need to rethink their strategies to remain relevant. As Kroger enhances its offerings with Disney's vast content portfolio, the pressure mounts on other retailers to find unique partnerships or services that can differentiate them in a crowded market. The speakers express curiosity about how Target will respond and what additional streaming or media content they could potentially offer. This episode underscores the significance of innovation in the subscription space, as retailers vie for consumer attention and loyalty in an increasingly digital world. Companies mentioned in this episode: Kroger Disney Hulu ESPN Amazon Walmart Paramount Netflix Albertsons PBS

United recently launched Kinective Media, the airline industry's first media network. Its first-party data could change the future of people's travel experiences.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. [00:00:00] Damian: I'm Damian Fowler and welcome to this edition of the current podcast this week we're delighted to talk with Mike Petrella, the managing director of partnerships at United airlines. In June, the airline launched a new initiative named connective media, which is the airline industry's first media network. [00:00:17] The network will use data from its customer profiles to create a personalized and immersive travel journey. This launch comes at a time when retail media networks have become one of the hottest topics in ad tech, allowing brand marketers to target consumers using retailers first party data. [00:00:35] We start by asking Mike about why United wanted to move in this direction.  [00:00:40] Damian: United's the first travel focused company to develop its own media network called Connective Media by United Airlines, and how is this a boon for the company and its flyers? [00:00:50] Mike: of course, so we consider ourselves a commerce media network, and we distinguish ourselves as a commerce media network. Given retail media, networks are typically point of [00:01:00] purchase, transaction based. The Commerce Media Network embraces the emotion, the journey, the feelings of all parts of the funnel. [00:01:08] So when you think about our users at time of planning, time of travel, [00:01:13] Damian: and signals [00:01:14] Mike: time of destination, even when they're not thinking about travel, we have 108 million profiles. And the beauty of our data is it's incredibly accurate. You have to be Damien to get on a plane. Your name has to be what it is, your address has to be correct, your phone number, and all the other information. [00:01:33] So the breadth of that information, coupled with the accuracy of it, gives us insights and signals that allow us to create these robust profiles of the user. And it's the user at all points. And the commerce nature of this isn't just a point of sale. We are not microtransactions on a consistent, on a constant basis. [00:01:54] Rather, we think about The interaction of the user at the time of [00:02:00] planning, top funnel. At the time of trip, or even time of purchase in an ancillary mindset. Purchase path typically generates a significant amount of revenue. Be it airline tickets, upgrades, any purchase path. [00:02:11] Regardless of whether it is airline ticket or if you're purchasing a ticket to an event, parking, whatever the case is. So for us, it's the ability to take that journey. To be able to identify when the right time to send the right message to the right user is. And that message could be an advertisement, it could be content, it could be nothing because it's not the right time. [00:02:35] But in each of these cases, you can make a use case for any and every brand based on the scale and depth of our data. [00:02:42] Damian: of our data. Fascinating. And you mentioned that long purchase journey, which is, sometimes it can be a long purchase journey, right? For air travel, or it could be short, but you do have a lot of scope within that context. [00:02:54] Mike: It is. I mean, very few people spontaneously book tickets to destinations, right? [00:02:59] And when [00:03:00] you're in that mindset, you're in a planning mindset, not only of the journey, but think about the insights and intelligence we can extract from the signals we receive to say, Well, this person happens to frequent a specific hotel chain, a car rental chain, a ride share company, when they land, they frequent a food delivery service. [00:03:21] Endemic, but then you think the non endemic piece. And this is the beauty of what we do. The lines of endemic and non endemic are completely blurred. To me at least. Because I think about, when you get on a plane, you may be traveling home to return to normality. Which takes you to food shopping, which takes you to the pharmacy, which takes you to the laundromat. [00:03:39] But my point is, I think the idea of always coupling a travel endemic brand or journey with the traveler is only a piece of it. be it on the road or at home. [00:03:50] I may go see a music event. I may go purchase music. I might play music. I may eat pizza. I will eat pizza just to be clear. But my point is, my behaviors [00:04:00] There are some that are going to be unique based on my journey, and others that are going to overlap with when I'm traveling for leisure, when I'm home. [00:04:08] And so, I love the fact that just, we can essentially meet the interests of the customer, which is the centric piece of this, and provide value to our partners as well. [00:04:21] Damian: It's a very clear example of how non endemic works in a retail media network, I think, because, you know, when you think about other retail media networks, often think about the retailer and what it sells, but, you know, with United, it's a different story. [00:04:34] Mike: Yeah, it's the breath of commerce, and that's what I enjoyed. That was like when I came here, it was eye opening. I had an idea, right? But just to see what we can do and really the validation of just how strong our data is and how valuable it is from a customer standpoint. When I say valuable to the customer, it is to spoon feed customers based on their interests. [00:04:57] Cafeteria style doesn't work. There are too many choices. [00:05:00] So if you're in a planning phase and we can bring about certain things that are of, normality to you, booking a restaurant, booking a golf reservation, simply as getting my ride share, it makes the journey easier. It makes it feel like it's Damien Fowler's journey, not just a customer who purchased a seat in one of our planes. [00:05:20] Damian: Yeah, I love that. And I just want to take that point a little bit further. Can you give some more examples of how, you work with brands, whether endemic or, when I say endemic, that would be travel related, right? Or not. and where that media might appear. [00:05:34] Mike: Sure. So today we are, our media network extends from our dot com, our in app, we have digital signage within the airports, be it in our clubs and lounges, gate information displays, on our planes we have in flight entertainment, or we call IFE, or personal device entertainment on your phone, and so as part of United Next, we made an investment to purchase north of [00:06:00] 800 planes. [00:06:01] And within each of those planes, they will be outfitted with the new IFE system. It's meant to be more of an OTT experience versus the current experience, which quite frankly is, it's legacy, it's the 1950s. It's a small screen with limited choices and it's not what we're used to. we envision this opportunity to have a very personalized experience in which you will have your interests displayed on that screen and every person's screen will be different. [00:06:28] Based on that individual. And so, for us, we will be retrofitting our current fleet, with the exception of a couple planes that will be retired over time. And so, over time, we will have screens in all planes on a, personalized basis. And so, for us too, it's, you extend past that, you have email and such. [00:06:47] It's a true omni channel offering, but most importantly, it's the engagement. We have an average of three and a half hour flight time. And so, when you're at home You can get up, use the restroom, go to the kitchen, whatever, if [00:07:00] a commercial comes on. You cannot do the same in a plane. At the same frequency. I mean, yes, you can get up, but the idea of having the ability to engage in an intimate and targeted manner with our users and to be able to show them things of their interest is huge. [00:07:16] Right? And then you think more, in lounges and clubs, It's not going to be personalized. If Damien walks in, if you walk into the club, you don't want to see. Hello, Damon. How are you? Do you need a new green shirt? That's creepy, right? Yes. So again, there's you can think about. the business traveler travels from Monday at 5 a. [00:07:35] m. to 11 a. m. and Thursdays from 4 to 7. So perhaps we put advertisers endemic to that audience. Families travel on weekends and these are generalities. But through research and through signals, we can begin to capture that. And again, the right message at the right time. [00:07:50] Damian: What customer insights will help connect brands with United Flyers? [00:07:54] Mike: So we capture over 120 targetable segments, or signals, I should say. And that [00:08:00] is, a mix of attitudinal, behavioral, lifestyle, and transactional. And today, our audience indexed to the highly affluent individual. Married, college educated, homeowner, household income of 250, 000 plus. And so you'll see in some of our launch partners, Bottega Veneta, which is a luxury brand, McAllen's, a higher end Scotch. [00:08:21] Very good for that audience, but at the same time, we are very diverse in terms of who is on our plane. We, our launch partner was Televisa Univision. 25 percent of the Chicago population is Hispanic. Is it 63 million, Spanish speaking, Americans in the U. S., right? So the idea of just focusing on one demographic doesn't do anyone justice. [00:08:45] very much. Right? Again, speaks to that scale of data. And so, we, there's a use case for every single brand, every single opportunity. We [00:08:56] Damian: that nuance that you can bring to it, to [00:09:00] advertising, is obviously key to this. what strategies is Connective employ to personalize ads and offer that to these different segments? [00:09:08] We are a very privacy centric, privacy [00:09:10] Mike: privacy safe, conservative approach to what we're doing. We sit atop GAM. we work with, a number of clean rooms. any and everything we do is meant to uphold the integrity of that customer's data. we will never sell the data as a stand alone. It'll always be wrapped with media on a managed basis. [00:09:31] And I say that because the sale of data opens up opportunity for bad actors. Then there are bad actors out there. So when it comes down to it You know, we want to ensure that we are keeping our customers, information, and privacy at the forefront. And then, any and everything we do is in a compliant way. [00:09:51] Data collaborations through clean rooms, proper encryption at all specific times, proper measurement and verification. it's a textbook [00:10:00] approach, knowing full well that,  [00:10:04] Mike: party data is currency, you have to protect it, and you have to use it in the right manner. [00:10:09] Damian: And it feels great, right? The work that we did is meaningful. [00:10:20] Mike: It's been overwhelming, honestly. I used to work, I helped startup advertising. com a long time ago, and all its brand names up through Yahoo. And I was always the one vying for a brand's business. To work on a brand site now has been an eye opening experience because you have the problem of choice. And the reception to what we've been doing has been incredibly positive. [00:10:44] and it feels great, right? The work that we did is meaningful. The work that we did is interesting. but we have to be smart in terms of who we work with. I would say the outreach from partners, we always want to maintain a very premium nature for any owned [00:11:00] and operated supply. I think it's important. [00:11:02] Again, the brand integrity for United is paramount. but at the same time, as I said earlier, there's a use case for all brands. And we're always open to exploration and conversations. And then making the right choice based on United brand, based on the value for our customers and for the overall business. [00:11:21] Damian: Now travel has skyrocketed since pandemic times, and that's been well reported. Can you describe the change United has seen more generally in people coming back to the skies? [00:11:32] Mike: the largest airline in the U. S. right now. and it's, it's a great position to be in because people fly United for the experience. [00:11:39] We do not compete with low cost carriers. That's not our model. People fly for the convenience, for the experience, for the opportunity to increase their loyalty status, for the journey in itself. Our app is the number one rated app in the, in, of all airlines, and if you, you know, I'm not sure if you're a flyer or not, Thank you. [00:11:58] If you are [00:12:00] so you see that app is very intuitive in terms of my baggage goes here. My gate is here. And so against personalization, right? It may not be specific. Damien. This is your journey. Rather, you are flying at this airport. Here is where your luggage is. Here's where your gate is. And it's just it's taking those steps to just again lessen the hassle of travel. [00:12:19] And then, as you get on the plane, our flight attendants, our ground crew, our pilots are just top caliber. it's the friendliness that you see. again, the experience extends beyond [00:12:29] Damian: a traveler's standpoint. [00:12:30] Mike: Connected media provides an opportunity for us to gather what we have from our three core pillars. Travel, loyalty, and media. [00:12:39] And it's that flywheel. we are able to ingest signals based on the profiles that we have. And in doing so, you begin to see the traveler profile as it begins to matriculate to an actual loyalty partner. [00:12:52] 39 million mileage plus loyalty partners. We have a co brand card through Chase. Right. We have our mileage plus [00:13:00] partnerships team, and we think about that from the Avis's, the Marriott's, from a travel endemic standpoint, non endemic, even like the away, I guess away luggage is not therabody, things to that effect. [00:13:10] And so, the ability to accrue and redeem miles as transaction. And then, with the credit card, the ability to redeem miles, or accrue miles, I should say, through transactions. As you go through the flywheel, you come to the media piece, which is the connective tissue. To understanding the middle and lower funnel of that transaction, purchase point, brand affinity, options for our users. [00:13:33] And then back to the first part, the emotion, and the journey, and the actual travel. And as we do this flywheel, we have more travelers, which means more signals, which means more opportunities for media, which means more, and it's a self fulfilling flywheel that essentially, again, with the customer in the middle, or the customer is the focus, it's Creates that opportunity to your point of why people are flying more with United.[00:14:00]  [00:14:00] Damian: What kind of feedback have you had from those customers? what are people's experience, what are people experiencing and how are they setting that back to you? [00:14:08] Mike: think the best part is, they've come up and said I'm so excited you're doing this. Never would have thought of this. like you, you're hearing it from the horse's mouth, right? So there's, in an unbiased manner, what I'm most proud of is the fact that we've come out with a legitimate business with a very, very focused North Star, that is focused solely around the customer. [00:14:31] that's unique. And to bring it to market at the speed that we did. With the help that we had from partners and the support that we've had from the industry has been just, has been amazing. Now the [00:14:43] Damian: the idea now seems like a very good one. And you're describing, you're telling me, Mike, how quickly you brought it to market. What, in under a year, really? I mean, it's a good idea. Do you expect that other airlines are going to want to emulate, what you've done here with your media network? [00:14:59] Mike: is [00:15:00] a very savvy airline. They're a great airline. they're doing certain things [00:15:07] with the connect, that we're connecting. streaming from a device to their, seatback screens. They've done partnerships with Walmart Plus and such. Whether they come out with a full scale media network, I'm not sure. but, United and Delta are the top two airlines in the U. S. [00:15:22] And they are a very savvy brand. So, if they come out, I would not be, surprised. I don't know about the others. You know, for me, it's not one's better than the other. It's just where I see the next. In [00:15:35] Damian: In general, while we're on the topic of predictions, when you look ahead to the rest of this year and to next, as you build this offering out, what are the kind of trends you're looking for in terms of that merging of travel and media that you just talked about? The year into next, what trends are you all looking for? [00:16:09] Mike: It's really, when you and I grew up, you had to pay for HBO, you had to pay for ESPN. it's a similar model, and you're seeing consolidation and M& A start in that sector. There's too many choices for consumers. Today, there's 273 retail media networks. That is not scalable, right? Marketers and agencies already have too many choices to make. [00:16:30] and at the same time, the uniqueness of that data, depending on the sectors. It may not be all that unique. I do think there's going to be consolidation. There has to be. And for me, I would expect that. I think we're in a very good position just given the unique position that we're in. And quite frankly, like the three pillars, right? [00:16:53] Scale, accuracy, and omni channel. And we can say we have that with confidence. I would say like, [00:17:00] to your point of expectations, there has to be consolidation. I think the introduction of AI, it wouldn't be a podcast without saying AI. I've already said flywheel, if there's another one I need to say. [00:17:11] But I do think, the introduction of AI into not only the purchase path, but more importantly, the analytics. Right? Humans know which questions to ask. AI will figure out what other questions to ask. And as we constantly feed these models, you're going to have, just from an analytics standpoint, the ability to extract new data, new intelligence, new insights, and we want to be on the forefront there to ensure that, we modernize our offering at a pace that is quicker, than what the industry is seeing. [00:17:44] Damian: Do you anticipate that your media network and what you're offering might have some kind of partnerships with some of those streaming platforms? I'm just thinking. Yeah, it's my job. So, [00:17:54] Mike: So, like, I do. I think there's opportunity for partnership. Yeah. it's the many versus the [00:18:00] power of one. [00:18:00] Damian: Yeah.  [00:18:01] Mike: You have to be selective, right? If you partner with everyone, you partner with no one. So, I think there's opportunities in the travel space. I do think there's opportunities in the non endemic space, too. We're at really early stages, so Honestly, platform side, I'm not used to this much attention. [00:18:21] and I love it. And we brought friends in to build this business. I'm working with my friends. I absolutely love it. And so together we're kind of sitting down and putting our heads together and say, okay, like we got to the starting line. We bust out our asses for nine months and we got to the starting line. How do we run this race and always be the leader? Because there's going to be people coming up after us. And that challenge with one another is great because we're pushing one another to be better. And it's not intense in the sense that like, any conversations with emotion are meant for constructive and collaboration. [00:18:57] And I think we're all being better because we're constantly pushing [00:19:00] one another. But more importantly, we're supporting one another. [00:19:02] Damian: Yeah. you do see some relationships with broadcasters, with in flight entertainment, but I imagine this is going to go. To a different level. [00:19:11] Mike: this is the early stage of the business. This is the exciting part. we're the bright, shiny object right now, and I think it's good to revel in that just to pat yourself on the back and say, Hey, we did it. [00:19:22] But realistically, like complacency doesn't get you anywhere, right? So everyone else has got has gotten to the starting line. There's been 273 other companies that got to the starting line, and some are running the race faster than others, and some are not even on the same course anymore. so for us, I think it's about heads down, and just constantly push. [00:19:42] And to be the best, [00:19:49] Damian: is highly competitive. Do you feel the pressure? [00:19:53] Mike: I don't feel the pressure from the industry. I feel the pressure to deliver. Like, me personally, I hold the bar very [00:20:00] high for myself, and I'm my worst critic. I know what it's like to be successful. I helped launch advertising. com and I can tell you those first five years were by far like the highlight of my life from a professional standpoint. [00:20:11] these last nine months are on par with that. And if I can make the next four years and three months the same or better, I'm going to do everything I can to do it. And if there's 23 years, 18 more years to follow that, great. I hope to retire at some point in my life. But, um, I'm just excited because. [00:20:30] This is real. And it's good. And, will be responsible for our success. So, yeah, I'm really excited about it.  [00:20:37] Damian: thank you so much for these insights. It's been great. [00:20:40] Mike: to speak with you, Damian. Thank you.  [00:20:42] Damian: And that's it for this edition of The Current Podcast. [00:20:44] We'll be back next week, so stay tuned. [00:20:47] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Kat Vesce and Sydney Cairns. [00:20:53] Damian: . And remember, I'm Damian. [00:20:55] Ilyse: I'm Ilyse. [00:20:56] Damian: And we'll see you next time. And if you like what you hear, please [00:21:00] subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. YouTube takes on TikTok Shop with expanded Shopify partnership https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Walmart adds a Burger King benefit to its membership program https://www.cnbc.com/2024/08/22/walmart-plus-burger-king-benefit.html Shein sues Temu over copyright infringement, alleges rival loses money on every sale https://www.cnbc.com/2024/08/20/shein-sues-temu-over-copyright-infringement-trade-secret-theft.html FTC finally makes a sneaky online shopping tactic illegal https://www.thestreet.com/retail/ftc-online-shopping-tactic Temu's Semi-Hosted Japan Site Will Officially Launch on August 27 https://pandaily.com/temus-semi-hosted-japan-site-will-officially-launch-on-august-27/ 50% of Amazon Prime, Walmart+ Subscribers Step Up During Sales Events https://www.pymnts.com/news/retail/2024/50-of-amazon-prime-walmart-subscribers-step-up-during-sales-events/ How Amazon supports Black-owned businesses during Black Business Month—and all year long https://www.aboutamazon.com/news/small-business/how-amazon-supports-black-owned-businesses-during-black-business-month-and-all-year-long Make sure to watch this week's training tip in our Helium 10 Alerts tool, this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is. Lastly, don't miss our insights into Helium 10 Adtomic's new features for creating custom bid rules in PPC management, designed to optimize your campaigns effectively. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:50 - Big Amazon Coupon Change 03:05 - Youtube x Shopify 04:47 - FBA Inventory Deadlines 05:36 - Walmart x Burger King 07:07 - International Return Update 08:08 - Temu vs. Shein 09:48 - FTC vs Fake Reviews 12:48 - Temu Japan 13:11 - Prime / Walmart+ Stats 14:33 - Black Business Accelerator 15:10 - Subscribe to Helium 10's YouTube Channel 15:40 - Training Tip: An Alert That Can Save you $1000's 19:07 - Helium 10 New Feature Alerts ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Amazon has made a big update to coupons and promotions that could save you from some expensive mistakes. YouTube's trying to pull off some TikTok shop type moves. Walmart's giving away free Burger King Whoppers these stories and more on this edition of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz. We give you a rundown of all the news stories and goings on in the Amazon, Walmart, TikTok shop and e-commerce world. We let you know what new Helium 10 features have and also give you a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. I've got a number of articles this week, so let's go ahead and hop right into it. First one coming up here is actually I was adding a coupon to this new product launch I'm doing of a coffin letter board and look what we found here on the coupon page. Anybody else notice this? In your browsers when you're trying to do coupons, there's this section that says stack promotions and it says do you want to allow this coupon to stack with percentage off or buy one get one. Promotions yes, allow stacking or no? Allow stacking. Now, this is pretty important because, as you know, in the past, like promotions stack with coupons and vice versa, meaning like let's say you had like a 20% off coupon on your page but then you had a 20% off promotion, that customer who's savvy could pick up both of those and apply it to your order, get 40% off right. But now, finally, you have the option to have it not stack If you're creating the coupon. Next, in the new help document about this, under stack promotions, amazon says here, based on your input provided on if you are going to stack or not, either one or both of the coupons or percentage off or buy one get one, free promotions will apply at checkout. So, for example, gave an example here it says let's say that you create a coupon 10% off and a percentage off coupon 20% off on the same ASIN, same duration. Now, if you say yes, I'm going to allow stacking during this promotion creation. Now both of these promotions are going to stack and the customer is going to get now 30% off at the checkout, right, the 10% plus the 30%. But if you select. No, I do not want them to stack. These promotions won't stack, and so the customer maybe they might see it and try and clip the coupon and do the promotion, but it says they're only going to get the higher benefit of the two promotions. So, like in that case there was a 20% off coupon and a 10% off promotion, they would get the 20% off coupon. So that's something that's pretty cool. I highly recommend doing that, for you know, usually people don't want to stack, and then when people have had stuff stacked, it's by accident and they end up losing a lot of money that they didn't realize. So if you're one of those who do not want your promotion stack, make sure to always click that no stacking.   Bradley Sutton: Next article is from TechCrunch and it's entitled YouTube takes on TikTok shop with expanded Shopify partnership. All right, we talked a little bit about this, oh, I want to say, about four or five months ago, but now it looks like YouTube is ramping up efforts. It says, as TikTok shop is gaining traction, YouTube is expanding its partnership with Shopify to onboard more brands for its YouTube shopping affiliate program. All right, so now creators and influencers are going to get access to 1000s of new brands. It wasn't, like you know, before. We're just like 10 brands or something like very small number of brands you could actually promote for in a shopping experience on YouTube. Now it says 1000s of new brands are going to allow those products to be tagged in shopping videos. So you know, generating a lot of affiliate commission for these YouTube creators. Now if you're wondering, hey, what is the potential of this, well, YouTube actually had a pretty interesting stat. They said that people watched more than 30 billion hours of shopping related videos on YouTube last year and that the platform saw a 25% increase in watch time for videos that help people shop. And so you know, traditionally, the only option is okay, here I'm an influencer, I'm going to make a video about something and I'm directing people to Amazon, or I'm directing people to TikTok, or I'm directing people to Walmart or whatever, right. But now the YouTube influencers are going to be able to create content and then, right in there, link directly to Shopify products and people are going to be able to buy directly from YouTube or in the YouTube platform. And then these influencers are going to be incentivized because they now can get affiliate commission on YouTube.   Bradley Sutton: Next article is from your Seller Central dashboard. Just a reminder of some important dates coming up. All right, prime big deal days is coming up in October. So now they announced that, hey, the last day that you can get inventory in to make sure that you have the Prime Ready badge is going to be September 13th. And then they reiterated again we already announced this a couple weeks ago Black Friday and Cyber Monday you've got to have your product in by October 19th. One other update they gave was hey, if you are using, you are going to get 25% off the base rate for e-storage fees and 15% off the base rate for AWD processing and transportation fees. All right, so this is going to be a limited time offer. If you're using a, amazon is giving putting some money back in your pocket for a change. What, what? What a novel concept. That is all right. Usually we're used to the uh, the other, the other side of things, right.   Bradley Sutton: Next article is from CNBC. This one gave me a chuckle here. You know we've talked before about how amazon will come out with something. Wal. Walmart will come out with something. Vice versa, Walmart is now a pioneer in doing something new. Now we've always talked about the benefits that Amazon Prime starts adding, the benefits that Walmart Plus starts adding et cetera. Because the more Walmart Plus, the more Amazon Prime members, the better it is for us sellers, right, the more likely it is that we're gonna get sales increase. Well, now Walmart is doing a first. They're the first ones in this. They're adding Burger King as a benefit to the Walmart plus program. All right. So now, if you've got Walmart plus, you're going to be able to save 25% off of any Burger King order made through the Burger King app. All right. In addition, members will also be eligible for a free Whopper every three months, starting in September with a purchase. All right.   Bradley Sutton: So first of all, you know it's painful to do this article. I've been on a crazy diet this week before I go traveling, lost already like eight pounds, and I'm looking at these hamburgers and fries. I'm like, oh my goodness, my stomach is growling. But anyways, I digress. What I really want to see now is all right, amazon, the ball's in your court. Let's see you make a similar deal with, like a fat burger in and out, Jollibee, something like that, and I'm going to be there. I need something for my Burger King. I'm not too much of a fan of, so. So, amazon, please hook us up with some good fast food and I am there to take advantage of it.   Bradley Sutton: Next article is going back to the amazon dashboard. It's an update just on international returns, all right. So seller fulfilled international returns is going to be updated starting September 16th. So if you're an international seller who's selling in the US but you're overseas and you don't have a default US return address in Seller Central, now you are going to be required to issue a return less refund or provide a prepaid international return shipping label. So this is kind of interesting. This might seem like one of those articles. Maybe you just completely skip over, but read this in detail. But read this in detail. You know, those of you who are overseas, check do you have a U S return? Because, trust me, guys, that's going to get expensive. All of a sudden, you know your customers start getting you know returned without even you being consulted, and you don't realize it. Or you have to go pay for some international shipping which is crazy expensive, all right. So take a look at this article in your dashboard, see if that affects you, those of you overseas sellers out there.   Bradley Sutton: Let's go back now to CNBC for another article, and this one's entitled Sheen sues Temu over copyright infringement, alleges rival losses money on every sale. So you know people are talking about oh man, Temu is trying to be like Amazon, you know, because they're trying to recruit US sellers and fulfilled in the US. You know, amazon trying to be like Temu. You know, trying to get Chinese sellers to ship directly with subsidized shipping. And then you know they're scared of each other for taking market share. You know, stories like that here and there have been coming up. But now it's Temu versus Sheen. All right, so this is something that was actually filed in the US. All right, this isn't some internal battle going on in the streets of Beijing or something right in China. This is happening in the US, in Washington DC.   Bradley Sutton: A civil complaint where Sheen accused Temu of stealing its designs and also that an employee stole confidential trade secrets. They also say, hey, Temu is losing money on every single sale it makes and it uses trademark infringement to make up for the losses. This, this fight, you know, talks about a lot of different things, but it's kind of interesting because it kind of paints a picture of how sheen and Temu are making money and it makes you wonder, like, is that model sustainable? Like, if they are losing money in every order. How in the world can they keep that going, right? So, if you're interested in in these other marketplaces, I'm trying to get my Temu account set up just to test it out. I'm having a heck of a time getting approved on there, so so I'm still working on. I still want to be able to give you guys an update about Temu. So we'll see how it goes and let's see what if this lawsuit, ever you know, results in anything.   Bradley Sutton: Next up article from the Street. It's entitled FTC finally makes a sneaky online shopping tactic illegal. Now, this article kind of confused me a little bit. I need to do some more research on this, because I'm not 100% sure that this article is going to happen the way it thinks it's going to happen. Okay, but this is a step in the right direction, all right. The article starts out hey, if you've ever read an online review for a product and thought, hey, this is too good to be true, you're probably right. It says that 30 or 40% of online reviews have been fake. But then here we go. But that will soon change, as the era of fake online reviews is about to come to an abrupt end. No, guys, I'm sorry. I don't care what FTC or Amazon or anybody, there is no way that you're going to clean up bad reviews, you know, like super fast, all right, it's just I'm sorry it's not going to happen. But again, I'm not trying to badmouth this. This is a move in the right direction, all right.   Bradley Sutton: Now this new rule that's going to go in effect in October from the FTC, it's going to ban fake online reviews in several different ways. All right, the first rule says it's going to prohibit reviews from people who don't exist. Like wait, how can people who don't exist make review? No, obviously, what it's referring to is people making fake, you know. Can people who don't exist make review? No, obviously. What it's referring to is people making fake you know, profiles and leaving reviews, doing brushing and things like that, and also reviews generated by artificial intelligence. It's kind of saying that it's inferring that it's not going to be allowed. And now the interesting thing here maybe the most interesting for me is it says reviews from individuals who never experienced the product, business or service will be banned as well.   Bradley Sutton: Now, why do you think I found that interesting? Because to me I'm now wondering does that mean that they're going to require Amazon, you know, Walmart, other platforms, to not accept any reviews other than verified reviews. You know, right now I can just go on any product and leave a review, right. But that almost makes me think, right that that Amazon might, or FTC might, ban that. The non-verified review is interesting. Now the rule also blocked businesses from providing compensation for positive or negative reviews. Okay, so I mean up until a few years ago that was even allowed on Amazon. It's still not illegal per se. Like I if I have McDonald's, I can go pay somebody right now to leave a good review on my google profile. I guess you know, but that that's not going to be allowed anymore. So it's not just amazon's getting bad. It looks like that's going to be banned across the board. It says insider reviews, like by those who work for the company, is going to be prohibited. And here's a funny one, a funny statement. It says businesses will also no longer be allowed to use legal, groundless legal threats, physical threats, intimidation, to prevent a negative review. It says no longer be allowed. Does this mean that until now you've been allowed to use physical threats to get people to change? I don't know what this article is trying to say, or the FTC, I mean it is supposedly it was just quoted here but interesting stuff coming to the world of reviews.   Bradley Sutton: Next article up here is from pandaily.com. Quick note Teemu is opening up a new marketplace in Japan on August 27th. Go look up information on that. Take a look at this article. It might be a good opportunity to get in a brand new marketplace. You know, right before it gets too big, who knows? If you're selling in Amazon Japan, you could probably get your stuff on the new Temu marketplace pretty fast if you hurry.   Bradley Sutton: Next article is from payments.com. It was another one of these surveys. Some of these surveys are pretty interesting. It says 50% of Amazon Prime and Walmart Plus subscribers step up during sales events. Now, based on this study, they had some interesting data points here, all right. For example, it says shopper spending climbed 11% to 14 billion on this Amazon prime day. Now, 40% of all consumers participated in prime day. 20% participated in Walmart plus week, which is like their version of prime day. Now, this is pretty interesting because that Walmart number is still lagging way behind Amazon, but that surged 71% from 2022. It was only at 12% in 2022. So interesting Walmart Plus might be catching up. Walmart Plus subscriptions have increased 30%, especially among millennials and individuals earning less than $100,000 annually. But it says here Walmart Plus still lags way behind Amazon Prime, and both events saw a 50% participation rate from their subscribers. So interesting little stats that maybe you want to check this article out. Walmart plus is is still way, way, way behind amazon, according to this article, but they are catching up, maybe at a little bit faster rate than you might have expected.   Bradley Sutton: All right, the last article of the day is just from amazon. Remind sellers that this month is black business month, all right. And then it talks here in this article about the Black Business Accelerator, a program that we've talked about right here on the podcast. It talks about a lot of the features they have for black owned businesses. It has some quotes here from Rod. You might remember right here he used to be. He was on the Serious Sellers podcast before. So if you have a black owned business, make sure that you get certified so you can get that badge, and then you're actually going to qualify for some special programs inside of the black business accelerator that Amazon has. Make sure to check out the article link to below for that.   Bradley Sutton: So I want you guys to do is to go to YouTube search Helium 10, and make sure to hit this subscribe, the subscribe button right here at the top, and then make sure that you put notification on all, all notifications, so you know when we come out, weekly buzz and other articles. If you guys are watching a video right now, you're watching this on YouTube itself. Right under the actual video there's that subscribe button. Make sure to hit it, make sure you're subscribed, make sure it says all so that you get notified when we have new videos.   Bradley Sutton: All right, let's get into our training tip of the week, and this is something that could potentially save you thousands, if not tens of thousands, of dollars. That's how valuable this tip is, all right. So a lot of sellers have said oh man, you know, I wish that I could be able to know if I'm on the border, what am my packaging on the border of one of these size tier changes like bulky to standard size, you know, or small oversize to just regular oversize? If I'm on the border, that could actually mean a lot of dollars to your bottom line. How are you going to find that? Whether you have a Platinum Diamond, whatever plan you have, watch this, what I want everybody to do right after this video or you can do it right now If you're at home. Go to Helium 10 Alerts. So go to your Alerts page you can find it in the tool menu and it is under operations hit Alerts and then check out on the top left-hand side under the overview section.   Bradley Sutton: Normally, under overview, most sellers only have three lines of notifications talking about the buy box, monitoring slots et cetera. But if you have a package that is near the border of one of these size tiers, you are going to have a fourth line of Alerts here and it's going to say products with size tier automate optimization suggestions. And, as you can see, it says I've got three. So I click this button and it's going to take me to those suggestions. So take, you can see it says I've got three. So I click this button and it's going to take me to those suggestions. So take a look here. It took me to the place that has my dimensions and there's a big red little icon and then it's giving me a message. It says we've identified an opportunity to optimize your FBA fulfillment costs. By reducing the link by one inch, you could potentially move from size tier large bulky to large standard size, decreasing the FBA fulfillment costs from $10.75 to $7 per unit.   Bradley Sutton: Guys, do the math really quick. All right, let's that. That's a whopping $3 whopping. You see, I was thinking about the Whopper that I talked about in the weekly buzz earlier. Yeah, $3.75 is nothing to scoff at. Let's do some math here. All right, so let's say I sell of this product 15 units a day, and now on my next shipment or maybe I can just change the packaging now on my next package and I can go take that one inch off, and now I save $3.75. Let's say, what did I say? Let's just say I sell 15 units a day, all right, so $3.75 times 15 units a day, that means every day. This could mean $56.25 to my bottom line. Times that by 365.   Bradley Sutton: Guys, this one alert from Helium 10 has the potential to get me $20,000. I think that's a pretty valuable thing that Helium 10 is offering. So I hope everybody rushes to their computer. Check your Alerts page, check If you've got that size to your optimization active. Go to it and then take it. Take a look Now. You know some of you who are selling products that are a set size like because you have a mold or something it's not like. You can just snap your fingers and change your packaging. But, like me, if this is like one of my coffin shelves, I can easily redesign my next shipment where I can just shave off a half inch off the product itself and maybe shave it another half inch off of the packaging inside so I can cut down to that size All right. So that's a really cool update. Guys, make sure to go check that out. I said update. This has actually been around for about three or four months, but I think a lot of you guys didn't realize we had that. Now we are going to get into our Helium 10 new feature Alerts. Last week we had a huge one with a completely redesigned keyword tracker. This week I've got a lot of Adtomic updates for you.   Bradley Sutton: All right. The very first one is the ability for ad Adtomic now to run sponsored ad TV ads. The first one here is now ad Adtomic is pulling in your sponsored TV campaigns. You're gonna be able to make rules in Adtomic for your sponsored TV ads. You're going to be able to see the metrics and run analytics. All of you can see me like I don't have any sponsored TV ads. It's going to be able to see the metrics and run analytics. All of you can see me like I don't have any sponsored TV ads. It says zero right here, but now it is importing. How many of you guys out there are using sponsored TV? I'm just very curious. I'm not sure you know, like how much this is being used out there in the Amazon world. Let me know, are you, are you running sponsored TV ads? Have it? Has it worked out? Well, regardless, if you're using Adtomic, you can now make AI rules and bid rules and a whole bunch of cool keyword harvesting and things from those campaigns directly from Adtomic.   Bradley Sutton: Another thing we have in Adtomic is a new way to make bid rules. Okay, so in Adtomic you can create your own custom rules. You can say, hey for my bid. If, if my ACOS is over this amount and my ROAS is less than this amount, then I want you to take the bid and increase it by 10%. Like it can get super, super granular and very complicated, and rightfully so. I mean PPC is complicated. A lot of our customers out there use a lot of different methods when they're running their PPC, so you need this level of granularity to be able to make rules. But other people you might be like overwhelmed, like oh man, I don't got time to make all these rules. I really like some templates and so you know, now we actually have some templates. So if you go to add Tomic and hit add new rule, you know you choose all the products that you want to apply to this rule. Now, on the right hand side, you choose all the products that you want to apply to this rule. Now on the right hand side you are going to see this button that says apply template. So hit that and you'll be able to choose from some bid templates that we have, and we're going to keep adding more.   Bradley Sutton: Like I believe destiny from better media is working on some. But, for example, you've got one that says high a cost bid window and current bid safety net set up to lower a cost. That sounds like a mouthful right there, but basically what it means is like hey, you're decreasing bids on a high a cost target within a window based on certain kinds of criteria. Another one is decrease when cost per click is lower than the bid. So some people are like hey, I've got a bid that's $4, but if I'm getting cost per click for only three, I don't need to be at $4. You know somebody could bid me up and I could lose money. I want to go decrease it. You can just create a rule and all the little algorithms instead of having to, you know, come up with the actual rule step by step, it's going to just automatically create that for you. You've got an automatic bid rule, that's that takes away your wasted spend who doesn't want that? And then another automatic or another template that increases your exposure and resets your bid if you feel that there's a certain you know threshold that you're not reaching.   Bradley Sutton: So a couple cool updates right there in Adtomic. Now, the coolest one of them all is now you can do paw. You can set a rule to pause your targets. Okay now, why is? Why is this important? I have rules in Adtomic where, for my search terms, I'm like, hey, if I get 20 orders and, by the way, guys, you know whether you use Adtomic or not this is something that I hope you guys are doing with your own software or with your own spreadsheets but basically I have rules where I'm like, hey, if I get 30 clicks or something like that 25 clicks, 30 clicks, 20 clicks with no sales I want to pause this or I want a negative match, right, this search term.   Bradley Sutton: Now, I've always suggested do not negative match search terms in your performance manual campaigns, your, your exact manual campaigns, because now it's going to look like you have a target active but you really pause it in the background and then you might be like, oh no, I can't add any more keywords or targets to this campaign, cause I have so many, but in actuality you had pause all of them. You just don't realize it. So because of that, now we have the ability to make a rule. Let me show you guys how to do that here in Adtomic. I can go in here and I can select a new rule type and I'm going to put bid. All right, I hit next. Now it's going to take me to the new bid rule page and then watch this from here.   Bradley Sutton: Under the criteria, I can say, hey, if my ACoS is greater than I don't know, 50%, right, I can actually now choose to pause targeting. All right, so it's going to pause the target. So if you've got an exact manual product targeting, ASIN targeting campaign, a keyword, exact campaign, and you've never and you always had to pause the targets manually, one by one, because you couldn't do a negative match or you didn't want to do a negative match. Now you can set that as a rule in your Adtomic. Another super cool thing that saves you tons of time and, as we know, time is money. So if you guys haven't gotten into Adtomic, make sure to go to h10.me/adtomic and sign up now, because this is what I use to manage all my campaigns and it's just getting better and better as we go along. All right, guys. That's it for this week. Thank you so much for and tuning in. We'll see you next week to see what's buzzing.

Welcome to Omni Talk's Retail Daily Minute, sponsored by Ownit AI and Mirakl. Ownit AI helps brands and retailers win Google search by answering their shopper's questions online. Learn more at ownit.co. Mirakl is the global leader in platform business innovation for eCommerce. Companies like Macy's, Nordstrom, and Kroger use Mirakl to build disruptive growth and profitability through marketplace, dropship, and retail media. For more, visit mirakl.comHere are today's top headlines:Walmart has partnered with Burger King to offer Walmart Plus members 25% off digital orders and a free Whopper every three months. T.J. Maxx's parent company, TJX, has increased its full-year guidance following a strong quarter with a 5.6% sales increase. Peloton anticipates a nearly 10% decline in sales for the upcoming fiscal year, citing ongoing challenges in demand for its connected fitness products.Stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights. Be careful out there!

Did you know Walmart has its own membership program similar to Amazon Prime? It's called Walmart Plus, and it costs $98 a year. Let's break down the features so you can decide if it's the right fit for you.

Join us for an insightful episode where we chat with David Milstein, co-founder of SellCord, about the strategies that drive success on Walmart. David shares an inspiring success story of a client who saw their sales surge from $2,000 to $200,000 per month within just two months by leveraging strategic account managers and Walmart Fulfillment Services (WFS). We also discuss realistic expectations for Walmart sales growth, suggesting sellers aim for 10% to 20% of their Amazon sales, emphasizing the importance of focusing on Walmart to unlock its full potential. Explore the benefits and intricacies of using virtual multi-packs with Walmart Fulfillment Services in this episode. We discuss how virtual GTINs can create multiple listings for a single unit, like multi-packs of shampoo, without additional physical inventory, reducing storage fees and return orders while lowering WFS fees. David also sheds light on pricing strategies, highlighting the significance of the $10 price point, and the current beta status of virtual packs and their anticipated wider rollout, along with the role of promotions in driving sales on Walmart. Listen in as we navigate the intricacies of Walmart's promotional campaigns and recent updates to their item specifications. We cover different types of promotional campaigns such as category-specific events and flash deals, and the strategic advantages they offer. Learn about accessing these campaigns through the growth opportunities section and the newly introduced Item Spec 5.0, which shifts from category-based to product-type-based listings. David also shares essential tips for managing Walmart accounts, including consolidating multiple accounts, transferring reviews from Shopify, and utilizing Walmart's Review Accelerator Program. In episode 577 of the Serious Sellers Podcast, Carrie and David discuss: 00:00 - Walmart Success Stories and Strategies 07:23 - Walmart Virtual Pack and Promotion Strategy 11:08 - New Walmart Promotional and Listing Strategies 11:38 - Accessing Growth Opportunities and New Promo Campaigns 15:55 - Optimizing Attributes for Walmart Ranking 20:36 - Walmart Account Management Strategies 21:01 - Bringing Reviews to Walmart Restrictions 23:58 - Flash Deals for All Sellers 29:05 - PPC and Listing Optimization Strategies ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with David Milstein from SellCord and he's going to be talking about some Walmart success stories and some strategies to help you to become successful on Walmart. He'll also be talking about the new item, spec 5.0, and Walmart promotions that can help boost sales.   Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world, and this episode is our monthly live Walmart Wednesday show where we talk about anything and everything Walmart related with different guests, and today's host is going to be Carrie Miller. So, Carrie, take it away.   Carrie Miller: Welcome to another Walmart Wednesday. I'm so excited to have a very special guest today. We have David Milstein here, and so we're going to ask him a lot of questions. He is definitely one of the top experts in Walmart. He definitely has taught me a lot of what I know about Walmart, so definitely a privilege to have him here today. I'm going to go ahead and bring on David. Hi David.   David: Hey, Carrie, it's great to be on. Thank you for having me.   Carrie Miller: Yeah, thanks so much for coming on. So I told them a little bit about you. I mean, you are the co-founder of SellCord and you've been doing Walmart or in the Walmart game for like maybe three or four years now. Definitely an expert in Walmart and very, very knowledgeable about anything. Okay, so let's go ahead. And, David, I don't know if I've done enough justice for you about your background, but can you just tell a little bit about what you do at SellCord and just a little bit about you and your background and anything you want to let us know.   David: Of course. Of course, sure, thank you for the opportunity. So, yeah, so I'm one of the co-founders of SellCord. Uh, we are a Walmart focused agency, so we only work on brands, on their Walmart growth, and we've positioned ourselves to just be exclusively focused in this, in this space, as we understand the future and opportunity that Walmart does have to offer. It's always great to be alongside Carrie, a fellow like-minded individual, who is with us on this Walmart train, so we're excited to chat, as always.   Carrie Miller: Awesome. Okay. So let's go ahead and we're going to just get into the questions, and I think one of my first questions that I wanted to ask you about is because and I'll kind of give you a little bit of background a lot of people say you know, what kind of sales can I do on Walmart? You know if I'm doing, you know millions on Amazon, what can I do on Walmart? But I just wanted to see if you could give us some stories about, like a client who maybe got on Walmart. Maybe they were struggling with Walmart before they came to you and then you helped them to do certain things and they became successful. So, like you know what was the scenario, how did you help them? Any kind of thoughts you can give us about like client success stories would be kind of cool way to start this out.   David: For sure, for sure. Actually, Walmart just did a case study with us on one of our clients. So you go on LinkedIn, you guys could check out like a post on this brand, Simply Magic. Uh, this was a brand you know they have a lot of success just historically, both on Amazon. Actually, they were at Walmart before and they were working with us. They were just trying it out. They were doing about like two thousand dollars a month like really really low business, not really giving it the attention it deserved. They came to us, we met with them and just due to their you know experience, we're able to link them with some really insider people at Walmart to be able to work with like a good Sam, the strategic account manager, and working with like the WFS team, and within two months we're actually able to get their sales to 200k, which is like that's, I don't think that's a normal scenario, like we really did. It went above and beyond with them, but that's just because of the opportunity that they had to offer. Now this is a major, major player the Amazon space. However, we do work with brands of all sizes and we have just general expectations of what you can get from Walmart. We typically like to say you should aim for about 10% to 20% of your Amazon sales. So if you're doing like $2 million, $3 million on Amazon, you should be able to expect $200,000 to $300,000 a year, which is again a very solid opportunity.   David: It's obviously all about the long run, but so many accounts are coming to us. We meet these guys at shows all the time. Hey, I'm not even doing 1%, I'm doing 2% and just talking to them. It'll come down to some of the things we'll speak about in this call like different strategies, but it just often comes down to just focus and really giving Walmart the opportunity it deserves, but getting them up within just a few months the 5%, 10% and then it's about can we grow up more from there? And that's really where the opportunities lie, you know, if there's some more strategies to grow further than 10%, how you can do that and we'll speak, I think, a little bit about that more in this talk, in this podcast.   Carrie Miller: Yeah, Well, what do you think the top things are that they're not doing beforehand? Because I've definitely experienced this where people aren't necessarily doing. You know all the things they could do possibly, but what are some of the top things? People like they're just totally ignoring that they would never ignore any Amazon that you see with clients.   David: So so the same way that you would give the opportunity to, let's see your copy on Walmart compared to, let's say, you know, Amazon, Amazon, you're in there like which keywords do I need where in my title and my description? Specifics, like you're very detailed with it, and then you'll just kind of use the same copy on Walmart. Walmart has a completely different guide. You know like they want to have a very different set of copy. They want to have a shorter title descriptions should be more keyword rich and we've done actually a lot of research also on like the keyword tracking and indexing and we found that if you're lacking your main keywords within your copy, those are the highest scenarios of just not indexing for those keywords. It's so related I could show proof. Like not being not having your keywords in your copy, you're just not gonna index. And indexing is even worse than ranking. That means you just don't show up at all for that keyword. And these are basics. That's just one great example.   David: I think another very common one is being in the correct category or product type. We'll speak more about product types a little bit later. Just with Item Spec 5.0. Just being correctly categorized is so important because that determines which keywords you're able to rank for. Just don't make the mistake that Walmart is just some other random marketplace. It's going to be the next big marketplace. You can even see the trajectory of where things have come up thus far and how it compares to Amazon and just the growth it's seeing. And if you're missing that, you're just missing out on the opportunity. Treat it as if it's Amazon right now, you know. Think of it that this is an opportunity that Amazon was seven years ago, five years ago, whatever, whatever specific timeline. But understand that it is an opportunity. And if you had, the chance to do Amazon again now just think of it. What would you just do on Walmart?   Carrie Miller: Yeah, that's all good information. The next thing I wanted to talk about was the virtual packs, because I know I saw you post on LinkedIn about virtual packs that they had just come out. So what, you know what are they? You know how have they been doing? Have you seen a lot of success with them so far?   David: Yeah, for sure I really love the direction Walmart's going with all their beta programs and the new things that they're rolling out. You know I love that they kind of have like Amazon to kind of like go after. You know they don't have to be the pioneer, they can be like hey, this is something that we like about Amazon and they're going all out. You know there's so many new programs coming out and virtual packs is like the latest and greatest. I just want to make a distinction. It's not a virtual bundle, it's specifically a multi-pack on a single unit, and this really what it allows you to do is to create multiple listings for a single unit. So let's say, you're selling a bottle of shampoo. Instead of having to create a second GTIN to list a second bottle of shampoo with it, you can now create a virtual GTIN and you can do up to as many as you want. And where the real benefits come in is actually through using WFS for the fulfillment. So oftentimes you know you might want to list a three-pack or a four-pack or a five-pack and then when you send it to WFS it doesn't actually sell, and then you have to deal with storage fees, you have to do a return order. It's just such a pain.   David: So what this allows you to do is just to have one unit. You just send that into WFS and WFS will just create the virtual packs for you. And what's even nicer is that they will have actually consolidated and lowered WFS fee. Depending on how many units, for two units they reduce it by like a dollar for each one. You can look at the like. There's a great guide about this from Walmart where they give you the specific breakdown of the fees. But it's just a really good opportunity to expand your assortment and offer multi-packs where you might not necessarily have that opportunity. It also works really well when it comes to, let's say, you're in a category where, let's say, if you're under $10, there's an 8% commission break. So you think if you go two pack, if you had a separate two pack listing, you'd be paying that 15% fee because it's above $10. But with with virtual packs, you actually still locked into that eight percent fee as long as, like, the average price is lower. So that's really nice, you know, it's just like an opportunity that people aren't necessarily factoring in I just want to make a really cool point, though, about that is there's also in WFS if your products are under ten dollars. This is something actually people don't really know much about. I'm not sure why if your products are on WFS and your retail is under $10, there's a dollar fee that gets attributed to your product. So if you're selling it under $10, even if it's a multi pack of two and it's selling for $19, you still have to pay that dollar fee twice. So it's very important to factor in your pricing and how that impacts both your WFS and your fee.   Carrie Miller: That might actually be a reason to kind of lower your price if you're just at like the 12 or 13 dollar mark, maybe I don't know. I guess you'd have to do the numbers but.   David: It's kind of. It's kind of a hack. I like, like, I call, I call like the 10 perfect price.   Carrie Miller: Yeah.   David: It's exactly 10, because at 10 you don't have the WFS fee for a dollar, but if you're in certain categories you're still in the eight percent. So it's kind of like if you're at ten dollars on one cent, you're at 15% commission, and if you're $9.99, there's that extra dollar WFS fee.   Carrie Miller: Wow. So interesting.   David: So it's actually if you're around that price. Yeah.   Carrie Miller: Very, very good to know. And those virtual packs are in beta, right? So when do you think they're going to roll out to everybody?   David: Yeah. So from our information, they have like a virtual pack, a virtual bundle, virtual pack beta that we did months ago that only a limited amount of sellers got in, and other rolling it out across the board. The initial release was two weeks ago, I think on the June 13th, and then they're also going to be doing early sometime in July, I believe that should be the rest of the sellers that should be live for everyone and I'm pretty sure that's what. It's not confirmed, but we'll find out next month. You know, if you don't, you don't have it. It's a great opportunity. You know, open a case, reach out to your strategic account manager if you have one. Ask for these programs. You know they're here to help you and they'll try and get you in wherever you can.   Carrie Miller: Okay, so let's move on to another topic, and I want to talk about promotions. So let's go ahead and just talk about, like, what types of promotions does Walmart offer for sellers to participate in?   David: Totally. So, I mean promotions is such a great topic on Walmart. I think, after advertising or even combined with advertising, promotions is going to be the best way to grow your listings. Kind of referencing that previous case study we spoke about, the way we were able to see such insane results so quickly is because we enabled these items to go into promotion, that to really grow. And so just to speak about, like, the different types of promotions on Walmart, there's two main categories that exist. There's promo campaigns, which are like category specific and they happen during a specific set amount of time. For example, there's a July event happening throughout the entirety of the month of July and then you have different events here and there. You have some highlighted special events. You know that we just had like Walmart Plus week this past week and you have like Black Friday like, but there's generally more like you know this is allergy season or like some like some random home and cleaning week, like something that they come up with. You know just where they're trying to get some products in and you could automatically enroll in that. If you go to growth opportunities, you'll see promo campaigns.   David: If you don't have access to that just open a case and you'll be able to get access to that. You have to be an admin on the Solid Center account, which is pretty obvious, and you'll be able to roll your products in there and just be able to participate in that. And then another type of campaign which is called Flash Deals which is kind of similar to Flash Picks on Amazon, the difference being lightning deals on Amazon are Lightning deals are a single day, versus Flash Deals on Walmart run for a whole week and it's every week, I believe Sunday through Saturday, that it runs through a promo for your product and you can get in there with a basic 10% off and you can really roll through your catalog. You have to get approved for it, but you can't do back-to-back for the same product in two weeks, but you can do it every four weeks per product and it's actually a really, really great way to be able to quickly move your products because you get put into a special flash deal page and if you go to Walmart's home page, there's always a little icon for a lightning symbol. You can click it and, depending on how well your product does, it will fluctuate in its rank amongst the deal. So if you push a lot of ads, you'll actually quickly be able to move up the list just because you have a high conversion rate. Even if they're not clicking on the flash deals page, your listing just moves better. So you'll move up on the ranks and actually able to fly through units. Like that it's interesting. We've seen higher conversion rate. I mean it makes sense at a cheaper rate but very like a 30, 40% increase in sales, dollar wise, not even units specifically dollars. So even at the 10% discount, which is not a lot, you're still able to really kill it over there.   Carrie Miller: So do you have to have a strategic account manager for that? I've noticed a lot of accounts don't have access to those Flash Deals or Flash Picks.   David: I would say just open up a case. Yeah, I think with Flash Deals, Flash Picks it used to be called Flash Picks. They changed it to Flash Deals. No, that's Walmart, though wuickly changed things on the fly just to sound better, but open up a case. If you don't have a strategic account manager, just that case should be able to get it for you.   Carrie Miller: Cool, yeah, let's go ahead and talk about something that I just saw roll out recently, and it's the Item Spec 5.0. Can you just tell everyone what, what the Item Spec 5.0 is and how it can help with the visibility of products, or just any information you have on the Item Spec?   David: Yeah. So this is. This is one of the bigger buzzwords you know happening right now in the Walmart space and it's just because of how impactful this is for your listings and really planned forward with Walmart. Uh, Item Spec 4 came out quite a while ago and what they did was they changed the number of categories you were able to list under to like from like 20 something to like 77, and now, with Item Spec 5.0, they're doing it in a different, a different style. It's based on product type. That's how you set up your product, your items, rather than doing it in a general category, you now have to actually select the product type. This is similar to like my experience with Amazon. The minimal experience that I've had in the past with their flat files is you have to select, like, a product type prior to uploading it, so it's not a similar idea on Walmart. So I understand if you have a big assortment and you're trying to come up with how you could quickly list it. It could be a little bit harder now because you can't just generalize it into Home and Kitchen. You have to find your product types. But previously Walmart would automatically select the correct product type for your item and you can change it. But now that it's forced into the product type, as like the initial start, you do have to do a little bit more research on listing. But what's the point, aside from just the change in how you list your product and how you do edits to your product, what's the goal of what they're doing here.   David: So this is actually, I expect, 5.0 was previously first released on actually the 1p side. So if you're doing edits through item 360 or supplier one, you should already have familiarity with this and all that was already done by product type for a while. And what it does is it enables a whole bunch of more attributes by product type. So each category has, like its list of predetermined attributes, but it didn't tell you which ones you should fill out for this. Like it could be in sports and like you're selling, you know weights and it's like what sports team is this? It's not applicable to your weights, you know. But then if you have let's say you're selling now with the new product type if you're selling something related to like a sports, like an actual sports team, it'll ask you for the sports team, but if you're selling something that's not relevant, it won't make it a required category for you. So it's basically they make attributes that are dependent on your product type, which is really cool in the flat files they'll gray out certain areas and it'll actually have like recommended attributes that you should be filling out based on your product type.   David: So it's a lot more dependent. It's a lot more granular, which helps you fill in the correct detail with mine. This is like the number one thing that people are just what attributes do I fill out? There's just so many and some of them are useless, but like what's important. So now that with 5.0, I think it's only going to get better and better, Walmart's going to keep showing even more information on how to utilize it, but with this it enables you to actually see more attributes that were previously only restricted to one fee, which is interesting, as well as which attributes they recommend that you do fill out in order to rank better. So how does it impact your rank? I think this is like leaning into that Walmart's actually trying to not necessarily focus so much on the. You know, obviously, conversion rate is the number one driver of rank right now, but they want to have attributes actually have a bigger impact on your rank, because discoverability to them is something that's so important. So if you have like a very specified search, they want to be able to show your product, not just because of your relevancy from keywords, but also your relevancy due to attributes. So that's why it's so important to fill them out.   David: I want to sort of tip about Amazon Fill out every attribute you can, even if it's just as N/A as long as that's an option, obviously or just type in something basic, even though it's not applicable to your product, just so that you have everything filled out. If anyone ever comes searching for you, you have literally all the information you need there. It might take you some extra time, but it's totally worth it because you're then setting yourself up for future success. It also limits the ability for someone to hijack your listing with content rights issues. Someone could just put your listing in and they could fill out one attribute and now all of a sudden, your listing's content rights restricted for that one thing which could be some miscellaneous attribute. So there is the opportunities for you as a seller and also opportunity for people that might want to try to harm you. Not recommended. But there is so much happening with Item Spec 5.0 and I'm excited to see the great impact because it is it is slowly rolling out for a lot of sellers. It's not fully live for everyone. We're able to see from the UI if there's like an add items or update items feature. You can see from your items page. You'll know if you're like in 4.0 or if you're still in a Harfian 5.0. So a lot of cool stuff there and excited to see what comes.   Carrie Miller: So if you download it and still in the 4.0, do you just write a case to ask to get the Item Spec 5.0? Is that?   David: I don't think they're going to help you with that. I don't think so. I think it's just going to like they'll just tell you like they might not even know what they're talking about, honestly, in that case, but they'll also just say it's rolling out. You'll get it when you get it.   Carrie Miller: Okay.   David: Yeah, I wouldn't I wouldn't push for you to ask your Sam If you have a Sam, maybe it's worth off to pick it up to them but oftentimes they'll also just say, you know, you're you'll get it in in September, you know. Hopefully everyone gets this sooner than later.   Carrie Miller: Definitely. Um, somebody in the comments said that the drop downs in spec 5.0 are not working. I don't know if you have any. Have you had any any experience with that, with the drop downs not working or kind of some glitches with this, with the spec sheets?   David: Interesting. So the drop downs are possibly for if it's great, look, if it's grayed out, is that what it is? It's something that's grayed out. But if it's grayed out it's not relevant to that product type. And is this specifically in a flat file? Because you'll notice when you go to edit an item and through, like the item page, it will. It will be a whole new layout. It's going to look a lot cleaner, a lot newer and instead of having three different tabs, it's all going to be on one page going down. Are you experiencing the same issues there? There are definitely issues and actually as of today, if you log into SolidSign, you'll see a line on top that says there's issues with files right now. So they are having some issues right now as a whole Walmart, so don't go crazy on them If it's still not working in a couple of days and once that banner goes away, that's something to definitely want to take a look at. See if it's something with the flat file, see if you're able to manually edit it. In that case, I definitely suggest opening a case. But I was just working on a file earlier this week and it seemed to be working just fine.   Carrie Miller: Okay, so I'm going gonna go in straight to the questions. We've got a lot of questions up here, so I'm excited about this, a lot of good interaction here. So the first one is we have brands A and B already on Walmart but would like to test B without setting up another account. Can we test list these, these products, on existing account that belongs to A? So I guess like testing products on different.   David: Yeah, yeah, I mean there's, there's absolutely no issue with that, the only thing that you might consider is that it's going to say sold on ship by the store name. So if it's brand A, as long as you're okay with saying like brand B product is being sold on the ship by brand A, like that might be something to consider but there's no issue. But another thing you might want to consider is that if you eventually want to have an account added for brand B, it's a bit of a pain to have to transfer the content rights from account one to account B, but it is possible. If you set up brand portal for brand B on account A, I don't recommend that. You're kind of setting yourself up for future failure. But unless you plan to run everything through one account. We've actually worked with a lot of aggregators unless you plan to run everything through one account, we've actually worked with a lot of aggregators and at first a lot of them had one brand, like one account per brand, and they realized it was just such a disaster. Also think of it from like Walmart's perspective like they don't track accounts together, they don't really group them together, so they treat them as like 10 different accounts and it was just too hard for them to deal with Walmart. Too hard for them, like they would have access to beta programs in some accounts but not others, so it actually consolidated all to one account. It can become a little bit of like a billing issue if you have, like, different legal entities, but I would recommend sticking to one account unless you have a fear of really like getting suspended. But I would just recommend staying clear of doing anything that would get you in that in the first place.   Carrie Miller: The next question is about the best way to bring reviews from Shopify or Amazon, if that's allowed.   David: This is a good question. So there's a few options here. So, firstly, you're not allowed to bring in reviews from Amazon. Amazon officially, according to the terms of service, they own their reviews. You're not allowed to bring them to Walmart. Walmart actually won't even allow you to upload them. Back in the day, you'd be able to get away with it even though it wasn't recommended, but these days you cannot do that. You can, however, bring in organic reviews from Shopify and as well as from other sites as well, just not Amazon specifically. So there is a free version through Walmart. You just go to reviewsindicationwalmart.com. You'll be able to sign up for it. You can work with your Sam to get access to. It is through a company called Aspective. I believe Walmart purchase them. There are other tools as well, like there's the Yotpo, which officially does it. There's also Bizarre Voice, which, if you're like a bigger brand, I want to go that route because it's in the case to many, many platforms. But for most of like Amazon sellers, I find this just very expensive for what you're looking for. So I would just check out again that reviews indication the online economy. You can also message them if you have any questions. Just reviewsindication at Walmart.com, we'll go to them.   Carrie Miller: All right. So the next one kind of goes with it, and it's about you know, is there a fine program on Walmart. So what is the similar program on Walmart?   David: Right. So, Walmart does have what they call the review accelerator program. There is a requirement in order to get into it, which is you do have to have a sale. Recently they did change some things up. It used to be limited to five reviews, now it's up to 10 reviews, and if you work with a service provider. I believe it's up to 20. It's available through growth opportunities. They charge $10 per review. They recently changed the specifics of the program so I don't want to misspeak over here, but if you look in you can see the exact details of like. Walmart is great with their guides, like their guides are amazing and they're typically up to date. Just click on the guides you can read through, like the whole program. But growth opportunities reviews indication, I'm sorry review accelerator program that will give you what you're looking for and you can enroll products. There's even something cool which they say is there, but I've never actually seen it's something called a pre-purchase. So post-purchase is very common, where someone purchases your product. Walmart will accept the buy and then give them a $3 credit to leave a review, you're not guaranteed to get a five-star review. Just keep that in mind. You could get a one-star review through the review accelerator program, but there's something called a pre-purchase, which I'm not sure when it's going to be enabled, but this actually will allow you to discount an item on Walmart in order to get a review up to 100% off. I've never seen it, but it's something that does exist in.   Carrie Miller: Wow.   David: You can see an option for this. You can enroll your items.   Carrie Miller: The next question is is SellCord able to get my Walmart account access to a Sam? Strategic account manager is a Sam. For anyone who doesn't know.   David: Right. For sure, we can definitely help with that. We work directly with Walmart. We have our own like agency level Sam and we work with them to in order to get a Sam through Walmart. Also, depending on what category and we work with a lot of categories we can even just reach out directly to other Sam's to try and get someone approved. They typically expect you to have good sales somewhere. We've seen randomly accounts get assigned to Sam. Walmart's trying to do like as much as they can, even for the lower end accounts, but for like. If you're like a smaller account, Walmart might not necessarily go for it, but if you could prove like sales to them, either from Amazon or from like another website, that's kind of the best way to get it. But we've had a lot of success with that. If you guys, if you want to reach out, we could definitely give that a shot.   Carrie Miller: All right, here's kind of a follow-up with. The other question Is Flash Deals, are Flash Deals offered to brand owners only?   David: No, you know, it's not restricted. Actually, here's a little fun, little fun fact there's sponsored brand ads, which is actually exclusive to brand owners right through advertising. You're not allowed to do if you sell, if you resell. But there's actually something called sponsored product, sponsored brand, like Flash Deals, which you can use, instead of having like the brand logo, to say flash deals and you can list your items that you're reselling. It's exclusively managed through Walmart you have to work with, like your product manager, but you can definitely run Flash Deals on items that you do not own the brand for.   Carrie Miller: Someone asked where do I download or where do you download spec 5.0 from?   David: It will either be on your account or not when you go to your items page to go ahead and make updates so you have like you have like on the top right Like add items or manage items. You'll just see from there it'll be a little bit of a different UI. Things will look a little bit different than they were before. Previous, it was like it would give you by template. You could update it by category or by g10 match now, just as like by g10 match or like by product or product, something like that. And if you click on like, do by g10 match that's my favorite to do it g10 match, just throwing all your g10s in there and just export the file and you'll see the name of the file will say 5.0, or we'll say something like 4.5.   Carrie Miller: Here's another question, should our brand prioritize matching Amazon's prices on Walmart or focus on offering flash deals?   David: Wow, this is, that's a great question. So, uh, I want to touch on this earlier with. I just want to talk about couponing, which I think would be something that also a long conversation, generally speaking, for most of you. Amazon is your main business and you shouldn't jeopardize your main business because of Amazon. If you're listing on Amazon is bringing in so much more than Walmart you don't want to risk losing your business there. We have found that Amazon is a little slow sometimes to catch price differences. We've been able to run a 10% flash deals for a week and actually be cheaper than Amazon, and the price on Amazon will. We won't lose the buy box and Amazon won't catch up. What I would just recommend is if you could get away with it for as long as you could and let's say Amazon does give you problems. Just quickly change your price on Amazon, just you got a monitor you gotta be on top of your game. What's cool is that coupons, which is also a beta program, is the only way, as of today, they able to actually offer a cheaper price on Walmart than on Amazon without having to lower your Amazon price at all. So there's a lot of strategy around that you could. Also, if you have a Sam, you can work with your Sam to be like, let's say, you want to get into a bigger program where they request like a 30% discount. You could do like 10% strike through and then a 20% coupon. They'll work with you and because they understand the Walmart damage on Walmart issue, I think that's the biggest issue Walmart's trying to deal with is how do you get a promo on Walmart without impacting Amazon? That's why Walmart loves Walmart-only sellers. They love these guys. They don't care about their Amazon, they're all invested in Walmart and there is maybe a strategy to having a Walmart-specific catalog. If you have a lot of different products develop bundles or even go back to virtual packs. Play around with things and see what you can do to differentiate your Walmart from your Amazon listings. There's also you could have a different UPC that you use on Walmart versus Amazon. I'm not sure that's going to last forever, but it does. It is a good way to keep Amazon from price matching your items.   Carrie Miller: Let's see the next question here. Once copy is set up, products are properly categories and PPC is running, other than those two and those three tasks, what? What are other daily, weekly, monthly tasks that SellCord would do to make my Walmart business successful? What could a new customer expect to see SellCord to be working on every month in their account?   David: So it's not just the copy on the categorization, there's also attributes. You know it's played a very big role, kind of spoke about, especially with items spec 5.0. And then PPC is really it's not a set end and forget. It's set up with Walmart. You know you want to make sure that you're constantly, you know, revisiting PPC, checking in daily, seeing how things are going, what's doing better, what's doing worse, especially at launch. It's so important to be tweaking things, you know. You see, we didn't really talk PPC strategy much, but learning what's happening, especially if you're new to Walmart, you can't just expect things to be a certain way. Every account, every listing has its own history, which is just so complex. It makes things so much fun just to be able to learn within each account. There's also constant work that you can do just to see like copy as well. It's not a set and I forget it situation. You want to test something out. You want to learn more keywords and implement them into your copy. You want to try out different categories, different product types, to see if you can succeed in different areas as well. There's also just working with brands to discuss promotion strategies, to just continuously work and figure things out. There's also constant audits you have to do on your listings.   David: Walmart is like I'm not going to say notorious. It doesn't sound nice, but your images could just revert back. Your variation could split up your copy. If you have multiple paragraphs, it's squished into one paragraph. These things happen all the time. There's constant audits that you have to do just to make sure your things are, your content is good, and then it's just about primarily utilizing PPC as well as just promotional strategies to grow and grow, and there's also a lot of tracking information you know you have many items you want to be able to see. Let's say, keyword tracking. You know how. Am I ranking for my main keywords? Am I doing well overall? Is there more opportunity? Do I need to go more aggressively? Because even in ads like, are you ROAS focused or are you trying to just grow general sales? There's so much to go, depending on your strategy, Just like we deal with many, many different size accounts. We deal with accounts that are doing literally $5,000,10,000 a month. And then there's also nine figure Walmart sellers. You know that are PPC isn't necessarily their larger thing. It's about like having a strong pricing strategy because they have to win by $1. And then, not even having big margins, they just have to just make units sell. So so many different strategies depending on the count types.   Carrie Miller: All right. Last question what program is best for keywords on Walmart and for optimizing your listing in general?   David: Okay, so I'm a little biased over here, folks. So obviously Helium 10 is a fantastic tool for any keyword research. I live in Cerebro and Magnet. The fact that they're available for Walmart, I love it. It shows you. I mean, the amount of data that's in there is just fascinating. You can learn immediately what your top keywords are for your product. They have a search volume which is so impactful. It shows you historical so you can see, since it's seasonality, you can see one was this product doing well. It gives you the past, like two years or something like that's great. It'll really show you like where and when you can expect to do well. You also have to do the work you can't just like go here's everything. Do the work, make sure you're not hitting branded keywords, make sure they're relevant to your product, obviously. But it is really solid in terms of just keyword research, very, very highly recommended. In terms of optimization auger listings program-wise. I am also biased here, but that's just because this is what we do. We do listing optimization as a company, so obviously I'm going to plug SellCord, Carrie does Helium 10 have some sort of like AI tool to optimize listings for Walmart.   Carrie Miller: So we do. We have a Listing Builder and as you, basically, you put the keywords in a keyword bank and then, as you write them into your listing, they get crossed off, so you make sure that they're fully optimized. So yeah, we have a Listing Builder that will help you to optimize using the keywords you find with Cerebro for Walmart.   David: I'm sure it's fantastic. I mean, obviously we have a self core strategy, but I mean you guys make amazing tools. Definitely give it a shot.   Carrie Miller: All right, that's all we have. Thank you so much, David, for answering all those questions. We had a lot of great questions, and definitely David's the you know the best to ask all these amazing questions too. So thank you so much, David, for being on. And again, if you are interested in SellCord, David, can you say your email address and how they can get in contact with you again?   David: For sure. You can send us an email to david@sellcord.com S-E-L-L-C-O-R-D.com. You can do info@sellcord.com. If you want just more general, hit us up. Visit our website. Sign up over there. There's a lot to talk about.   Carrie Miller: All right, sounds good. Thank you everyone for joining and we hope you have a great rest of the day. Bye, everyone.  

Will Shein and Temu lose the tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These buzzing news stories and more in this episode! We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. EU plan to impose import duty on cheap goods could dent Shein and Temu https://www.theguardian.com/business/article/2024/jul/03/eu-plan-to-impose-import-duty-on-cheap-goods-could-dent-shein-and-temu TikTok Shop to discount ‘thousands' of items during sales event https://www.retaildive.com/news/tiktok-shop-july-sales-event/720155/ Walmart+ Subscribers Break the 30% Mark https://www.pymnts.com/subscription-commerce/2024/walmart-subscribers-break-the-30-mark/ Amazon Discontinues Security Robot for Small Businesses After 8 Months https://www.pymnts.com/amazon/2024/amazon-discontinues-security-robot-for-small-businesses-after-8-months/ Virtual Stores are now showing up on some Amazon Storefronts. LinkedIn post by Liran Hirschkorn Save 25% on Amazon Warehousing and Distribution storage costs https://sell.amazon.com/blog/amazon-warehousing-and-distribution-promotion But that's not all! Take advantage of our tips on maximizing Prime Day sales using Helium 10's Insights Dashboard. Many sellers are sleeping on these features. This episode is packed with essential updates and strategies to keep you competitive in the ever-evolving e-commerce landscape. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:03 - Temu & Shein Crackdown? 04:23 - FBA Shipment Feature 06:05 - TikTok Shop Prime Day? 07:58 - Walmart+ Milestone 08:42 - Brand Tailored Promotion Update 09:49 - Amazon South Africa PPC 10:24 - Amazon Robots 11:38 - Amazon VR Stores 13:06 - AWS Discounts 14:03 - Pro Training Tip: Helium 10 Features You Should Use This Prime Day Transcript Bradley Sutton: Will low-cost marketplaces like Sheen and Temu lose their tariff loophole they take advantage of? TikTok Shop has its own version of Prime Day. Amazon Brand Tailor Promotions has an important update. These news stories and more on this week's Weekly Buzz how cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on the Amazon, Walmart, TikTok shop and e-commerce world. We also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing, all right, well, today is July 4th of July, national holiday in America, but you guys know me, I work 365 days a year, so I know no holidays. You guys need the news and I'm going to bring it to whether it is a holiday or not, so let's go ahead and hop right into it. Bradley Sutton: To start off, we actually have a news article that's not based on USA but actually based in Europe, and it's entitled. It was actually from the Guardian and it's entitled EU plans to impose import duty on cheap goods could dent Sheen and Temu All right, so they're making this move. Now, as you guys know, the reason why you know Temu and Sheen can offer such low prices, regardless of what country they're shipping to, is they take advantage of this kind of like loophole, as it were, like, for example, an EU. The threshold for this tariff is like 150 euros. In UK it's 135. And then there's also some other like threshold at 39 pounds or less. It doesn't involve VAT. So basically, what this means is that you know you can ship from China to the country uh, you know in EU or even America, uh, and the sender nor the recipient are charged like import duties and taxes, as opposed to if you're getting like a you know $200 item or something where you got to, you know fork over 20% or whatever it is, and in addition to that, you know to send from China that they take advantage of like these subsidies where they can get, they can ship things really, really cheap. But the one of the biggest advantages that the Chinese sellers have over European sellers or American sellers is that advantage of shipping things one at a time directly to customers so they can get around that import tax. Bradley Sutton: So what an EU Commission's spokesperson said is hey, what we have proposed is that there's now no exemption anymore for packages valued at below 150 euros. So this is not, like you know for sure, going to happen, but this impacts a lot in Europe, you know. It says imports from online retail retailers have more than doubled year on year to more than 350,000 items in April. Now this is like I said this is still in the preliminary stages. We don't know if this is going to pass or go through or not. But if you're in the US, you know this is impactful, I think, because you know Temo and Sheen are really attacking those low price kind of market there. Mainly it's been in the clothing like for Sheen and stuff like that. But I was just looking the other day on Temo there's coffin shelves all over the place and like a lot of the same products that amazon has and it's like super, super cheap. Now, thank goodness, not as many not nearly as many people shop on that platform as opposed to like TikTok shop or amazon and things. But you know this is something that maybe us sellers might want legislation on. I'm not sure you know like. Would you like the United States to crack down on these no-fee imports, because, remember, it's not just Temu and Shin anymore. What did Kerry talk about in the Weekly Buzz last week? Now Amazon has entered this game where they're going to offer these kind of direct shipments that'll get to buyers in like 11 days at a very low price. That's kind of like exclusively for those shipping from China. So this this will help, you know, maybe alleviate some of those imports if this loophole is kind of closed. So it'll be interesting to watch in the coming months what happens with this legislation. Bradley Sutton: Now the next news article is actually directly from Amazon Seller Central, a cool feature, something that you never see on Amazon. You guys know those announcements that we sometimes get news from, or you see it on your dashboard and you see how there's like a thumbs up or thumbs down. Have you guys ever seen one that had 66 thumbs up and only one thumbs down, like usually? It's like mostly thumbs down not usually, but a lot of times. A lot of sellers are not very happy with the updates that Amazon is giving, but this one is like 99% positive. Bradley Sutton: Now what is it? It's very simple, but it's. It's beneficial for sellers like myself who do similar shipments all the time. So if you've got your own 3PL and you're sending shipments in or you're sending shipments directly from out of the country, this feature is called a send it again feature, replicating previous FBA shipments with one click, all right. So basically, let's say you have this shipment you're selling, you're sending in 10 boxes of five coffin shelves each. Well, if that's usually what you do, like you just do that every two weeks or you do that every four weeks or whatever Now, instead of having to build that whole shipment over and over again from scratch, you can just hit this button and now it's going to duplicate that shipment. Now that doesn't mean you're locked into that SKU. It says you can still manually add or remove SKUs or modify the number of units, but at least you're not having to start from scratch again. So if you want to play around with this and see how it works, hit inventory in Seller Central, then hit FBA inventory, go to the shipments dropdown menu and then select manage shipments under the next steps column select send it again. If you want to see how it is to repeat a certain shipment, all right. The next article is repeat a certain shipment, all right. Bradley Sutton: The next article is from a retail dive. I'm not sure if I've ever quoted them before, but this is a article entitled TikTok shop to discount thousands of items during a sales event. So you know, we know, amazon has Prime Day, Walmart has Walmart plus day or deal or week, I think it's called, and then they actually have another one going on right now on Walmart before Prime Day. But now TikTok shop has its deals for you days that's coming this July it's actually going to be coming on July 9th and there's going to be exclusive discounts that I'll have with some major brands. Doesn't really say that everybody is has access to offer this. But what about you guys who are selling on TikTok shop? Did any of you guys get access to this deal for you days? Let me know in the comments below. Bradley Sutton: Regardless, it could be a way to boost traffic on Amazon. The deal for you days is a week before Amazon Prime, so there's a couple ways you can do it. If you're selling on TikTok shop, maybe you don't even have access to a deal for you days, but maybe you just go ahead and discount your products or do a big push on TikTok shop to influencers around that time. Well, that might boost some of your Amazon rankings before prime day, because you know, if you, the more outside traffic you get, you can get your ranks increase. Another strategy could be, during Amazon prime day, to run certain deals or run influencers on TikTok shop. And, you know, maybe your TikTok shop sales will have a boost, which you probably like, because there's a lot less fees on TikTok shop. But your Amazon sales might get a boost too, because people there's still people who might see something from an influencer on TikTok shop, but then they'll they prefer to go buy it from Amazon, right? So then again, during prime Day, you might be able to have some benefits there by getting that outside traffic from TikTok. So just something to keep in mind with Prime Day coming up. Bradley Sutton: Next article is from payments.com and it's entitled Walmart Plus Subscribers Break the 30% Mark. So they did a survey of about 8,000 different respondents and it said 30% of consumers had a subscription to Walmart Plus account. All right, Walmart+ is getting more market penetration, guys. And then, interestingly though this is the one I found fascinating is that among those subscribers, 87% also had an Amazon Prime account. So it's not just a matter of oh, they have to pick Walmart+ or they're going to pick Amazon Prime. A lot of people, myself included, have both Amazon Prime and Walmart+ accounts. Next article is back to Seller Central Dashboard, something that was announced this week Brand tailor promotions kind of a pretty good update, especially with prime day coming up. Bradley Sutton: All right, now there is an ASIN exclusion feature, all right. So before brand Taylor promotions, you can go to custom audiences. We announced this months ago when it first came out, and you know you can. You can like target all of your cart abandoners, but it's at the brand level. So maybe you have like 30 products in your brand but you don't want to everybody to get this discount that you're trying to do. You just want a few products or you don't want a few products in there. Well, now you know. Before you had no choice. You had to allow everybody who goes to any of your brands page to get access to this discount, but now you can exclude certain ASIN, so that it's almost as if you can just specify this promotion for a single ASIN. If you want to, so go into brand tailored promotions, check that out. Might be something to run during prime day If you have a lot of people who have abandoned the cart or you've got some repeat purchasers. You want to maybe drive some more conversion to keep brand tailored promotions in mind. Bradley Sutton: Next article is going to Amazon advertising and it's as you guys know. A few couple months ago we announced that Amazon is launched Amazon South Africa All right, but now Amazon ads is launched All right. So, believe it or not, there is a marketplace where there is no PVC until now. So now sponsored ads and brand stores have launched in South Africa. So if you're one of the very few I don't know anybody yet selling on the Amazon South Africa marketplace, go ahead and get your PPC up and running. Bradley Sutton: Going back to payments.com, this is kind of an off-topic thing, but I thought it was kind of interesting because I bet you a lot of you don't realize that Amazon made its own robot a few years ago. All right, now one of them they relaunched last year we talked about this in the Weekly Buzz, I think how it was for businesses, where it was kind of like a security guard of sorts, you know, for 24 hours, a 24 hour, uh, you know, like vigilance, like kind of like a ring camera if you were. But Amazon discontinued the robot for small businesses. This is kind of crazy. I'm showing a picture of this robot here for those who are watching on YouTube, but they're going to concentrate their efforts on the household robots. I mean, it's hard to believe there's robots in houses. Now it's called the Amazon Astro, all right. Now the reason I'm bringing this up is there is one person in the whole world who I know has one of this. Who do you guys think it is? Who's on cutting edge of different things? It's Kevin King. So I saw this in Kevin King's house when I went to his house there in Texas and I was like what in the world is this? So he didn't have it set up at the time. I wonder, Kevin, if you're watching out there, let me know how is your Amazon Astro? It's now maybe a collector's item, since Amazon is discontinuing it for the businesses. Bradley Sutton: Anyways, next up, not really an article, but something from LinkedIn. If you look at Liran Hirschkorn, last week he posted about how he saw that Lego had this virtual reality storefront in their Amazon store, where it's like a virtual store, where you can just go in there and walk around the. You can see shelves and you see the different Lego sets and you and it's. It's fake because it's like 3d, but it looks like you were in the Lego aisle in target or something like that, and then you can click on the actual products. It's actually quite wild. I tested it on my phone Um, my Amazon app. I have access to it too. So go to the Lego store. Just go to any Lego product on your phone in the Amazon app and then there'll be a button on there on the storefront that says Lego virtual store or something like that. Click that. It's kind of wild, and we've talked about here on the Weekly Buzz in the past that there's different companies that are moving towards this. Walmart is doing something in the meta, that there's different, you know companies that are moving towards this. Walmart is doing something in the metaverse, right? Who knows, maybe there'll be a day where you can go into the Manny's Mysterious Oddities you know our Helium 10 account, you know store it and then see all of our spooky stuff coffin shelves and bat-shaped bath mats and coffin bookshelves and things. I'm not sure if I would shop doing this Like I have virtual reality devices, but that just seems too weird to shop in that kind of environment. But who knows, maybe five, 10 years from now we'll be talking about this. It'll be like commonplace. Bradley Sutton: Last article of the day is again from Amazon, and they've got a special they announced just this week where you can save 25% on Amazon warehousing and distribution storage costs. On Amazon warehousing and distribution storage costs. That's AWD, all right. So from July 1st all the way to September 30th, anybody using AWD you get 25% off the base rate for storage costs and 15% off the base rate for processing and transportation costs. So this applies for people who are new to AWD or if you're already using it. You are going to get this discount. How many of you out there are using AWD? You know a lot of people well, not a lot, but I do know some people who switched to that, you know, a few months ago, you know to try and avoid some of those Amazon new fees that are coming for, like inventory placement and low inventory fee and things like that. For those of you who have done that, how is it working for you? Let me know in the comments below if you're watching this on YouTube. All right, that's it for the news this week. Bradley Sutton: Let's go ahead now and move into our training tip of the week. As you guys have been seeing the last couple of weeks we've been doing a long series on Prime Day. We've been trying to get everybody ready for Prime Day. We wanna make series on Prime Day. We've been trying to get everybody ready for Prime Day. We want to make sure you guys have the best Prime Day. I've got some strategies here that I have not talked about anywhere else, and none of our live broadcasts for Prime Day have we talked about. Bradley Sutton: It's a couple simple things that I think some Helium 10 members are sleeping on. So those of you who have the Insights dashboard in Helium 10, this is what I want you guys to do. All right, so go to your dashboard and then, on the left-hand side, I want you to hit insights. Okay, now, when you hit insights, there's a lot of insights that you know maybe have come up here. I want you to go to the settings and preferences for all the insights and then what I want you to do is look for the keyword based insights. All right, now there's a few that I think can help you this prime day. Bradley Sutton: It's kind of like for post prime day, but, as you know, you know you might start losing your keyword rank, your sponsored rank or your organic rank. You know, if everybody starts converting way way better than you, or if they're doing a higher bid, you want to get notified. Now, I'm sure what you guys are probably doing is, you know, maybe refreshing your search results or checking keyword track or something. But instead of that, add insight for that where it says hey, my, our increased sponsored keyword rank or increased organic keyword rank, all right. So then what you can set is like hey, you can say, Helium 10, if my keyword rank goes up or down by this much, please let me know. If my sponsor rank goes up or down by this much, please let me know. Bradley Sutton: Another thing that could happen in Prime Day, especially if you're going pretty heavy on some of your auto and broad campaigns, you might start getting sales on keywords that you didn't even know you were relevant for, and then what's going to happen if you're getting some organic sales on these keywords? Well, after Prime Day, your organic rank might go up, right. So another one that you can do is you know those other keywords. By the way, what I was mentioning, if organic rank is going up or down, sponsored keyword rank going up or down, those are keywords already on your radar, like the ones that you're tracking in Keyword Tracker right, but remember I said there could be new keywords. So what I want you to do is I want you to go to the my Product Keyword, suggested Insight or Alert, and then you hit Edit. Bradley Sutton: Right Now, what you're going to be able to do is like say, hey, if there's a keyword out there that has minimum whatever search volume and all of a sudden my organic rank gets to X or Y or Z right, and it has two words you know you can add a whole bunch of filters here Then give me an insight, in other words, give me alert. So a lot of people after prime day are like, looking at their PPC reports, are like, oh shoot, I didn't know I was getting a sales from this keyword and they weren't even tracking it. But this way, instead of having to look at all your search reports, just look, maybe all of a sudden you're going to get ranked for keywords that you didn't have on your radar. This is going to give you an alert. There's nothing like this out there in the industry. We're unique in offering this function. Another thing that we are unique in and it's important for Prime Day is we allow you to add competitors that you can track for Alerts. Bradley Sutton: Okay, so this was about your own products, right, but maybe you want to know, leading up to Prime Day, which one of your competitors is lowering their price. Is any of the competitors raising their price? Are any of your competitors adding coupons? What about after Prime Day? At what point do they take their coupon off? These are things that you might be tracking. Guess what? You don't have to track it. Helium 10 can do it for you instead of you going and refreshing pages and this and that. How can you do that? What I want you to do is again go to your Insights Dashboard. If you've got the Diamond plan, hit this like two swords crossing button. That's the icon that we have for competitors. All right, hit competitors and this is going to open up If you've got any competitors. If you don't have any competitors, guys, you need to add it. The way that you can add the competitors is by hitting the add competitors button, and then you have an option of hey, do you want to add just competitors individually? You can just track whatever products on Amazon Maybe it's not even something related to your product or you can link your competitors. Bradley Sutton: I highly recommend doing that, like if I have coffin shelves, I want to go ahead and add, like the other coffin shelf, so I can compare it directly to my coffin shelf. Like, for example, you can see here I'm tracking five different coffin shelf competitors. Now what do I mean when I say I'm tracking? I'm tracking? Hey, are their sales increasing or decreasing? Is their listing quality score changing? Like, maybe they updated their listing? Is their BSR changing? So what you guys can do for the competitor insights there's a lot of them. You can see when they added a coupon, when they removed a coupon, when their price has changed, when their price has gone down, if they changed their title or their main image or their category, if their BSR changes. Bradley Sutton: Basically, guys go into each and every one of these, hit the gear button and then set the alert. That what you want to be notified by. All right, I mean, I think that no brainer is like is my competitor running a coupon? Let me know if they start running a coupon. Maybe I'm going to start my coupon, but then you don't want to keep running your own coupon and they stop running their coupon. So set an alert to tell you when they stop running their coupon. They turn it off so you can turn off yours. Bradley Sutton: This is again something that nobody in the industry has. Guys, helium 10 has had this for over a year. I think a lot of you have been sleeping on this, but a lot of the work that you're doing or maybe you're not doing because you don't have time can be automated by this dashboard and setting these insights. All right, guys, so please go into your insights dashboard. Those of you with a diamond plan, I mean this is almost worth it just to have the diamond plan to be able to have this. But go in there If you've got the diamond plan set. Your competitors, set your alerts for your products or your insights. Set your alerts or insights for your competitors products, and then now going into prime day during prime day, going out of prime day, you are going to get the best data possible without having to go search 17,000 different places on Amazon every single day to try and track these things. All right, guys, that's it for this week's Weekly Buzz. Thank you for tuning in. We'll see you next week to see what's buzzing. Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don't forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business. Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say. 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lk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's 10th Prime Day Event Returns July 16 & 17, With Millions of Exclusive Deals for Prime Members https://press.aboutamazon.com/2024/6/amazons-10th-prime-day-event-returns-july-16-17-with-millions-of-exclusive-deals-for-prime-members Walmart's 'largest deals event ever' to rival Amazon Prime Day https://www.yahoo.com/lifestyle/walmarts-largest-deals-event-ever-to-rival-amazon-prime-day--plus-sales-to-shop-now-215140714.html Amazon to launch discount section with direct shipping from China, the Information reports https://www.reuters.com/technology/amazon-launch-discount-section-with-direct-shipping-china-information-reports-2024-06-26/ Target and Shopify Partner to Help Consumers Discover and Shop an Expanded Assortment on Target.com https://corporate.target.com/press/release/2024/06/target-and-shopify-partner-to-help-consumers-discover-and-shop-an-expanded-assortment-on-target-com Buy with Prime is helping this rapid hydration brand not only increase shopper conversion, but also bring in new customers. https://buywithprime.amazon.com/customer-stories/case-study-hydralyte Amazon is working on a ChatGPT competitor https://qz.com/amazon-generative-ai-chatbot-chatgpt-metis-1851558879 Stay ahead of the curve with insights on the latest updates within Adtomic, especially the game-changing brand performance dashboard that offers critical data for making savvy pay-per-click advertising decisions. Our training tip of the week emphasizes the importance of leveraging historical data to boost profits during Prime Day, illustrated vividly with a real-world example of a Tyneco vacuum. Tune in to gain actionable advice that will help you optimize your advertising efforts and dominate search results as Prime Day approaches. In this episode of the Weekly Buzz by Helium 10, Carrie talks about: 00:49 - Prime Day Dates Announced 01:35 - Walmart Summer Deals 02:20 - Amazon Temu-ish Service? 04:49 - Target and Shopify Partner 05:45 - Buy with Prime on Homepage 07:32 - Amazon Version of ChatGPT? 08:48 - Helium 10 New Feature Alerts 09:46 - Pro Training Tip: Leveraging Historical Data to Boost Prime Day Sales ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Prime Day Dates announced. Is Amazon trying to be like Temu and Amazon's new version of ChatGPT? This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Keri Miller. So, Keri, take it away and let us know what's buzzing. Carrie Miller: Okay, let's go ahead and get into it. The first thing I want to talk about is the Prime Day dates were just announced. So Amazon officially announced Prime Day 2024 dates, which is going to be July 16th and 17th. And now something interesting about these dates is that Bradley Sutton actually on this very show, he actually predicted that Prime Day would be on these exact dates way back in April. So let's go ahead and go back to that clip and show Bradley's predictions for Prime Day. Bradley Sutton: Amazon hasn't necessarily announced the new Prime Day, but I'm like 95% sure I was able to figure out when it's going to be All right, so bear with me. Here's why I think that and by the way, spoiler alert, I that's just my rough guess. Carrie Miller: So there you have it. Bradley predicted these exact dates for Prime Day, so how cool is that? All right up next we have Walmart. Okay, so Walmart announced their largest deals ever, which is going to be from July 8th to July 11th. Now this is coming off of Walmart Plus week. That was last week, so during these days you can actually expect discounts on pretty much everything. Walmart Plus members are actually going to have early access to shop the best deals of the season by beginning at noon Eastern on July 8th, which is actually five hours before the rest of the public actually gets access, and this, I believe, is probably in competition with Amazon's prime day. So they're doing a lot of great deals over at Walmart. So not only as a consumer, that's gonna be helpful, but for sellers, it helps to attract a lot of people to the site, so really good for everyone all around. Carrie Miller: Okay, next, now this one. This next piece of news is a doozy. Okay, so Amazon plans to launch a section on its shopping site featuring cheap items that ship directly to overseas consumers from warehouses in China. Okay, so this seems to be a response to sites like Temu and Shein, and I actually asked some sellers what they thought about this move and they said they believe that Amazon is being more of a follower and not innovating and creating their own path. So they're basically trying to maybe catch up with Temu and Shein. I'm not really sure. Some other. Some other sellers also said that they think there will be an initial negative reaction, but buyers will probably try it out. So I'm curious to know what you think. Do you think buyers are going to be excited about this? I'm not really sure. Someone else mentioned that they think this could be what puts dollar stores kind of fully out of business. We've seen some of the dollar stores going out of business recently and they think that this would be a kind of a direct competition to more of the dollar store quality, so that that is another interesting perspective. Carrie Miller: The products in this program will be delivered from China directly from China to the consumer between nine and 11 days. So a big question in my mind would be will Amazon allow American third party sellers to drop ship from warehouses in China as well? Some sellers already store their products in China in warehouses, like with SKU Drop, and it's definitely something that they could do. Amazon said they are going to start signing up Chinese sellers in this summer and they're going to begin accepting inventory in the fall. This article also highlights that sellers in this program will be able to produce small batches to test the demand for any new products that they launch. So that's something else that we know that we have questions about. You know, a lot of third party sellers like to do the same thing. Will third party sellers have the same luxuries to be able to do this without losing rank, things like that? So really a lot of questions in my mind with this new development. Carrie Miller: This article also questions if these packages that are coming directly to a consumer from China, if they will be exempt from US customs, since there is a provision that exempts individual packages that are valued at less than $800 from taxation. Now, third-party sellers, you know, if they're not allowed to do this, they still have to pay the taxes that are coming in. You know, when we ship goods in from China. So that kind of defeats the whole purpose of the taxation there. It really is going to hinder, maybe, third party American sellers. So that's something to really think about too. All right, so I'm really curious to know what you all think. What do you think? This is a good thing? This is a bad thing. Are you enraged? Are you happy about it? What do you think? Please let us know in the comments. Carrie Miller: Okay, so that leads me to my next piece of news, and that is that Target and Shopify are partnering to offer a selection of targets Popular merchants, such as their true classic and caden lane, to offer their products on target plus. The new partnership with Shopify will expand target plus and will give consumers more options to purchase from these selected brands. Target will also be the first mass retailer to work with Shopify to bring select merchants products into their physical stores in the months to come. If you want to apply to sell online and target, you can actually go and apply on target plus through the marketplace connect app. I really do believe that, with everything that's happening, all the changes that are going on, I do think it's really important to diversify. So you know, getting on target and starting to sell on target might be a really good option for a lot of third party sellers. So check it out, if you haven't already done that, because it's potentially a good opportunity to not only sell on target but to get in target stores. All right. Carrie Miller: So the next piece of news is a case study out of Amazon and this is for buy with prime. Now, this is a company called Hydralight, and Buy with Prime showed how they actually helped this particular brand increase shopper conversion and bring in new customers. The study highlights and they have it down here a little bit it's highlighting 16% increase in conversion rate, 37% of new customers purchased through Buy with Prime and 90% of the Buy with Prime customers are new orders. So that's not even the most interesting part, though. I know if you haven't added this button to your site, it's probably a good idea to do so. But the most interesting thing is I actually saw a post from Destiny Wishun from Better Media on LinkedIn and she actually showed a screenshot of these buy with prime merchants and their ads on the homepage actually directing straight to their actual site. So they're direct to customer site, which is really interesting. So I think they might be testing this out and I'm not sure if it was actually an ad or if, what the whole situation was, but there is. If you're interested, you can look on her LinkedIn. There is a whole clip of it and she shows how these actual little icons on the homepage are leading customers to the direct to consumer sites. So that could be a really good motivation and reason to participate in Buy with Prime, if you haven't already done it. I think there's a lot of evidence to show that Buy with Prime is really helpful for your conversion rate on your own site. But then if Amazon is going to start promoting your products on actual Amazon and directing them to your website, that is something that could be really amazing. So my question is what do you all think about this, and have you added the Buy With Prime button to your website? Leave comments below on that. Carrie Miller: All right, so let's get into the last piece of news, and that is that Amazon is working on an AI chatbot, internally called Metis, to rival OpenAI's ChatGPT. Okay, the chatbot is going to be accessible through a web browser and it's going to be powered by one of the company's internal AI models called Olympus. Olympus is supposedly even more powerful than Amazon's publicly available AI model, which is called Titan. Now Metis can generate conversational texts and image-based answers, provide source links, suggest follow-up questions and generate images. Amazon also reportedly wants to use retrieval, augmented generation or the RAG method for Metis, meaning the chatbot would be able to reference knowledge outside of its original training data and therefore could provide more up-to-date answers. Metis is reportedly also meant to be an AI agent, I guess, kind of your like personal agent, I guess, capable of completing tasks such as turning on lights and booking flights. Carrie Miller: So the question I have for all of you is with this change, do you think that more people are going to be doing voice search through Alexa? Do you think this kind of AI integration is going to change the way shoppers find products on Amazon and other websites? I do believe it is going to kind of change the context and way people are searching for products, but I'm really curious to know what you all think out there. All right, in our next segment, we are going to be talking about the latest rollout within Atomic and this is really important. Going to be located in Atomic and you're going to go to the dashboard and then scroll all the way to the bottom where it says brand performance. So what is being shown here is brand performance data and what you're going to be able to see is you can see the number of brand searches, you can see the detail page views and you can see the customer conversion rate. You can see the new percent of new to brand customers. You can see the shopper engagement rate. You can see all this great information all in one place and it's just really giving sellers more information that they need to make better data-driven decisions in their pay-per-click advertising. So it's going to allow you to see category comparisons how many clicks are within your category, how many detail page views are within that category and how you actually compare to the average. So I think this is huge in helping you to make better data-driven decisions in your pay-per-click advertising. Carrie Miller: Okay, so let's go ahead and get into this week's training tip of the week Now. I think this is one of the coolest things for Prime Day that you could utilize to help you make lots and lots of money this Prime Day, and it's going into historical data. So what I'm going to do, I'm just gonna go ahead and I'm gonna share my screen and show you how this strategy works and how it can help you to make tons of money this next Prime Day. Okay, so I did an example and I took an ASIN from Amazon and this is the Tyneco vacuum, because I know it does pretty well on Prime Day every year. I know I've purchased one and many people I know have purchased one, so I wanted to use this one as an example, and what we're going to do is I just did a reverse ASIN search on it and then what we're going to do is we're going to go into historical trend. Carrie Miller: Now, once I click on historical trend, you can see all of these months. This goes back 24 months of data and what I want to do is I want to go back to the month of July of 2023, which is last year's prime day. So I'm going to click on that pillar right there with July of 2023. And then I'm going to click on apply filters. Now this is going to show basically all of the keywords that this ASIN was ranking for organic and sponsored and you can also see the search volume. So if we look through here, you can see their organic rank in here for a lot of these different words. Now, one thing that I like to do is okay, I can see these great keywords and where they were ranked and all of that, but I want to look at Prime Day specific keywords. So I look at, I go into the filter phrases containing and I put in Prime and I hit apply filters. Carrie Miller: Now this is going to show you all of the kind of Prime Day related terms that you're going to be able to utilize and maybe do pay-per-click advertising on, and you could even do an evergreen cap campaign on this, maybe even throughout the next year, to make sure that you can kind of start ranking and stay on top of these. But we've got Prime Day vacuum here and that they are organically ranked 230. Okay, they're not even doing any sponsored ads. This has an 8,500 search volume. That definitely looks like it's wide open. If you hover over this you can actually see who is ranked in the top for that keyword. But if you go down you can see all of these different keywords where this main competitor is not even ranking organically in the first page for these keywords and they're not even doing many sponsored ads. They've got one sponsored ad here, one there as well, so they're kind of probably just guessing. Carrie Miller: But you can utilize this historical search volume, historical searches, to do some exact campaigns and start, you know, making sure to capitalize on these keyword searches, cause it looks like a lot of people are doing even just stick vacuum cleaner, cordless, prime day deals got 1800 searches. So you know really good opportunities to do some exact campaigns to really win all of this where lots and lots of traffic is going to be. So if you haven't already checked out the historical trend, go ahead and check it out. It is an incredible tool and I do believe it can make you lots of money. Right now, some of those keywords are very, very low search volume, and so if you start advertising now, you could potentially get to the top of the search and start ranking for those before prime day. You still have some time, so go ahead and start trying to dominate those incredible prime day keywords. All right, and that is all that we have for this week's episode of the Weekly Buzz, and we will see you again next week to see what's buzzing. Bye everyone.

Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain. In this episode, Rishi shares about Walmart's lower pricing strategy. He emphasizes the importance of prioritizing the customer when determining pricing strategies. He also highlights the significance of leveraging data and analytics to inform pricing decisions. And also the importance of adopting AI-driven models to streamline operations and remain competitive in the market.   Why you have to check out today's podcast: Learn how Walmart maximizes profitability while maintaining its everyday low prices Discover how AI revolutionizes the retail industry by enabling retailers to make informed pricing decisions, rather than just providing pricing insights Explore the impact of retail pricing on customer loyalty and retention   "Put your customer first. Rather than going for the traditional route, learn from the data as much as you can. And then, improve your models constantly based on how can you get the prices right."  - Rishi Bhatia   Topics Covered: 01:01 - How he found himself in pricing 02:46 - Why everyday low price policy for Walmart and how do they maximize revenue with this strategy 03:46 - Pricing and how it affects loyalty and retention 05:18 - What makes Walmart's margins high other than lower prices 06:48 - How AI in pricing optimization has evolved from basic insights generation to sophisticated model-driven recommendations 08:41 - Is AI a blackbox and how the process works in achieving pricing decision 11:31 - Walmart's primary focus regarding pricing decisions and how AI ensures timely transitions between product cycles and maintaining profitability 13:47 - How algorithms and recommendations ensures consistency and optimization across the retail chain 14:44 - Discussion around Wendy's dynamic pricing 19:49 - Rishi's response to Mark's advice for retailers and also talking about Walmart Plus 21:15 - Rishi's best pricing advice 23:12 - How do you measure value in retail products   Key Takeaways: "Value pricing, what does your customer want, at what price your customer will be more loyal to you and what will they... because pricing is one component that everyone wants low price." - Rishi Bhatia "When you're putting the product, rather than going for the traditional route, learn from the data as much as you can and improve your models constantly based on that, how can you get the prices right." - Rishi Bhatia "If you're able to improve on that and the customer, your overall complaints are also going down. And that is one value you can measure from that perspective as well. It's not always in the monetary term, it's always on the customer satisfaction side as well." - Rishi Bhatia   People/ Resources Mentioned: Walmart: https://www.walmart.com Uber: https://www.uber.com   Connect with Rishi Bhatia: LinkedIn: https://www.linkedin.com/in/rishi-bhatia-5480577/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

How do you stop a propane leak in its tracks? Martin Niezen, the founder of GasStop, has the answer. He's developed a propane tank gauge that can identify minor invisible gas leaks, prevent major leaks completely, and let you see whether there's enough gas in your tank to get you through the day. Developed in the Netherlands, GasStop has undergone more than a year of rigorous testing to earn a UL safety rating and an ISO standard certification so US customers can purchase this high-quality product with confidence.  Martin sat down with Will to talk about:  ●      Why OPD valves do NOT protect you against propane leaks once the tank is hooked up to your RV – and how GasStop functions differently to shut down major leaks immediately●      The simple detail that lets customers see testing data for every individual GasStop product ●      How GasStop can help you “see” even a minor leak when you smell gas – not just in your own RV, but for anyone else nearby●      The reason Martin made it a point to personally talk to real American RV campers one-on-one as he developed his flagship product ●      Which products are compatible with RV trailers and which ones were designed for Class A and Class C RVs Because GasStop tests every one of its products by hand, it can offer a generous five-year warranty. GasStop is the only product of its kind on the US market, offering RVers incredible peace of mind, value, and convenience when they travel with liquid propane. It retails for $69 and can be bought at major retailers like Amazon, Walmart Plus, Camping World, eTrailer, and GasStop's website. Visit gasstopusa.com to learn more. Click here to watch the podcast interview.

Dive into the latest retail buzz as Grace Sharkey discusses Target's bold move with Target Circle 360, a membership program aiming to compete with giants like Amazon Prime and Walmart Plus. Analyze the strategic implications, potential impacts on earnings, and the future of retail loyalty programs.

TakeawaysThe Radcast Network is expanding and changing its format to include more shows.The market for non-alcoholic beverages is growing, indicating a shift in consumer preferences.Whirlpool's campaign to help singles with their dating profiles shows the importance of marketing and personalization.Miami Beach is taking steps to discourage rowdy spring breakers and maintain a more peaceful environment.Chat bots in e-commerce can be disruptive and may lead to customer abandonment.Target is launching a paid membership program to compete with Amazon Prime and Walmart Plus.Don Julio is offering an immersive Apple Vision Pro Experience to showcase the tequila-making process.MacFox mountain bikes offer a convenient and eco-friendly mode of transportation.Chapters00:00 Introduction and Name Change01:00 Changes in the Radcast Network03:54 Whirlpool Helps Singles with Dating Profiles05:19 Miami Beach Discourages Rowdy Spring Breakers07:45 Chat Bots in E-commerce09:12 Target Launches Paid Membership Program10:39 Don Julio's Apple Vision Pro Experience14:27 MacFox Mountain Bikes19:45 Target Launches Paid Membership Program20:15 Don Julio's Apple Vision Pro Experience23:08 MacFox Mountain Bikes26:52 Conclusion If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

* Guest: Bryan Rust, Over the past 50 years, Rust Coins has been working to educate customers about precious metals - RustCoinAndGift.com * Honest Money Report: Gold - $2159.60 Silver - $24.48. * Moon Lander Sends Final Photo Before It Stops Working Odysseus' systems could wake up in a few weeks. * Jerome Powell, the Federal Reserve chair, told lawmakers that rate cuts in 2024 were still likely and that hot-button bank rules could be reissued. He thinks the central bank would begin to lower borrowing costs in 2024 but that policymakers still needed to gain 'greater confidence' that inflation was conquered before making a move. * The Minority Business Development Agency, a Commerce Department program created during the Nixon administration to help minority-owned businesses, discriminates against white people and must offer its services to people of all races and ethnic groups, a federal judge in Texas ruled on Wednesday. The judge, Mark T. Pittman of the US District Court for the Northern District of Texas, sided with two of the three white business owners who sued the agency after they were told its assistance was limited to members of 'disadvantaged' minority groups. * Target Gets Into the Paid Membership Game Launches a program similar to Amazon Prime and Walmart Plus - Newser. The new paid program, called Target Circle 360, will offer unlimited free same-day delivery in as little as an hour for orders over $35 and free two-day shipping - AP. Target Circle credit card holders can sign up for the lower price anytime. In comparison, an Amazon Prime membership, launched in 2005, now costs $15 a month or $139 annually and includes free streaming of its Amazon Video, among other perks. Meanwhile, with Walmart's paid membership program called Walmart Plus, launched in 2020, members get free shipping for $12.95 per month or $98 per year. The discounter said its current Target Circle program has more than 100 million members who shop and spend more than five times more than non-members. * The State of the Union Address has become one of the biggest yearly fake news, propaganda, political theater events in America. * Is Mayorkas Impeachment Doomed in the Senate? - House GOP Stalls. Why? * Speaker Mike Johnson again relied on Democratic votes to push through a six-bill package to fund about half the government through the fall. The House passed a $460B spending bill to fund about half the federal government. * Johnson: We only control one-half of one-third of the federal government'.

Target announced a paid membership program along the lines of Amazon Prime and Walmart Plus.

Welcome to Omni Talk's Retail Daily Minute! Here are today's top headlines:Target is considering launching a new paid membership program, internally known as Project Trident, akin to Amazon Prime or Walmart Plus. Costco and Kroger undergo significant changes in financial leadership positions, with Richard Galanti stepping down as Costco's CFO and Kroger's Gary Millerchip set to take over. Starship Technologies secures $90 million in funding to further develop its autonomous delivery services, aiming to revolutionize last-mile delivery and meet the rising demand for home deliveries worldwide.Stay tuned for more retail insights from Omni Talk's Retail Daily Minute and don't forget to use our promo code OMNITALK to register for Shoptalk before prices go up! #RetailRecap #Target #Costco #Kroger #StarshipTechnologies #RetailNews

Welcome back to the Radcast, your go-to source for all things radical in the business world! Today, as we dive into the latest edition of the Radcast on this fine Friday, January 19th, 2024, we've got an exciting lineup of topics to explore. From Bill Gates' predictions on the transformative power of AI to Walmart Plus' campaign to rescue your New Year's resolutions, and a sneak peek into the trends shaping creator marketing in 2024. But that's not all – we'll also uncover Apple's recent triumph over Samsung in the smartphone market, Elon Musk's quest for more control at Tesla, and the intriguing partnership between Mick Ultra and Team USA for the upcoming Olympics. So, buckle up, stay warm, and get ready for a rad journey through the latest and greatest in the business landscape! If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.theradcast.com. Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

Get Thrifty Traveler Premium deal/award alerts sent straight to your inbox. Use promo code “AT101” for $10 off your first year. Head to ThriftyTraveler.com for more details and check out their Google Flights guide. Recent finds include:Round-trip to Southeast Asia (Thailand, Vietnam, Philippines, Singapore, etc...) starting at 68,000 pointsBusiness class to Switzerland for 50,000 pointsRound-trip to Punta Cana for 16,000 milesYou can find these at ThriftyTraveler.com/Premium.Post of the week Ira Serkes  asks, "How many trips do you take each year, and what is your longest trip in 2023?"NewsBook Hilton Free Night Awards via ChatAmex Adds Family Language to Marriott cardsChanges to Bilt Rewards StatusTrip updatesAngieCan you believe that she only has one trip planned?JoeStayed at the Ritz Carlton for New Year's EveNZ with help from seats.aeroWhat bonuses did we get?AngieJust received the bonus for an Amex Business PlatinumWorking toward an Chase Ink Business card bonusJoeFailed NLL application Barclay's Wyndham Business card (for opportunities like this)Upgraded to Bonvoy BrilliantTransferred 200K Amex MR to Virgin Atlantic with 30% BonusHighlight feature: 2024 (Award Travel) ResolutionsAngie -Update and use all/more features of Award WalletClean up Google PhotosClean up multiple email accountsCreate a spreadsheet of all my cardsExplore casino matching for free cruisesJoe - Here are some other things I need to work onCiti/Barclays AA companion certs - never use(4) UA Club passes - making sure to use(2) Gold monthly Dining credits - I rarely use these(2) Amex Platinum Streaming credits with only one in use and (4) Walmart Plus subscription credits with one in useTip of the weekTake some time to look at all the cards and ensure you're using all of your credits and benefits and see if your strategy should be tweaked.Where To Find the Award Travel 101 Community For questions, you can join us in the free 100,000+ member Award Travel 101 Community. For more intermediate and advanced strategies, join Award Travel 201 community To book time with our team, check out Award Travel 1-on-1. You can also email us at contactawardtravel@gmail.com. Our next meetup is located in San Antonio, TX on April 26–28, 2024, and it's SOLD-OUT. You can get on our wait-list, but to learn more visit Taco 'Bout A Fiesta! Support the AT101 Podcast/Community

Join us as we navigate the intricacies of ranking on Walmart and gauging customer sentiment on this platform with our special guest, Costin Vlaic, from AZRank. Listen in as Costin shares his unique e-commerce experience, shedding light on the importance of product ranking at Walmart.com and how it directly impacts sales. He also shares valuable tips on ranking, from using microworker platforms to leveraging your social circle to place orders. Further, we explore the value of Walmart Plus and Amazon Prime as essential additions to households. We discuss an interesting survey that reveals a trend of consumers comparing prices and offers on both platforms, with groceries emerging as a hot favorite on Walmart. Get the inside scoop on the potential growth of the Walmart platform and strategies sellers can use to optimize their product range and pricing. Our chat with a successful Walmart seller is sure to provide you with unique insights, from testing and patience to avoiding common mistakes. Listen in as they share their future strategies for selling on Walmart. Tune in for a comprehensive discussion on all things Walmart! In episode 519 of the Serious Sellers Podcast, Carrie and Costin discuss: 00:00 - Ranking on Walmart and Customer Sentiment 04:57 - Developing and Ranking Products on Walmart 09:01 - Insights From Walmart Shopping Experience Survey  10:08 - Walmart Plus and Amazon Prime Insights 13:52 - Online Shopping Platforms  17:19 - Initiating Google Exposure Through Walmart  21:54 - Starting to Sell on Walmart Advice ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

This episode shares 10 business stories we are following today, including points about Walmart, Amazon, and more.

This episode shares 10 business stories we are following today, including points about Walmart, Amazon, and more.

In this week's episode, Boonie is joined by the homie Shika! We do a sh*t that hits different episode featuring the classic Love Jones. We express our disappointment with the movie, discussing how it lacks the drama we were hoping for. We even mention the poetry snap era and how we're glad we didn't experience it. Later in the discussion, we explain the shift in our mindset towards relationships as we've grown older, becoming more cautious and less excited. We take responsibility for being comfortable in our own space and admitting that actively dating is not a priority. Despite not fitting the conventional mold, we maintain hope for the future but are not currently focused on dating.  A transcript of the full episode is available here. Support for today's episode comes from OMGYes, an online resource with access to 300+ honest (and funny) interview and demonstration videos, animations, infographics, diagrams, and how-to's. There is no monthly subscription fee but only a one-time fee. Check out the site here: https://bit.ly/BoonieOMGYes The hashtag for the podcast is #TheBoonieBreakdown. Share with others using the hashtag #PodIn. Join Boonie over on Patreon for exclusive content and events here: Patreon.com/TheBoonieBreakdown  Have something to say? You can ask your questions, send comments via email to thebooniebreakdown@gmail.com or submit them here: www.thebooniebreakdown.com/contact/.   Follow The Boonie Breakdown on Social Media: IG: @TheBoonieBreakdown Twitter: @BoonieBreakdown  Facebook: www.facebook.com/TheBoonieBreakdown

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week. TikTok Creating Its Own eCommerce Fulfillment Network https://www.pymnts.com/news/ecommerce/2023/tiktok-creating-its-own-ecommerce-fulfillment-network/ Amazon beefs up Prime loyalty program with One Medical discount https://www.cnbc.com/2023/11/08/amazon-beefs-up-prime-loyalty-program-with-one-medical-discount.html FTC: Amazon halted Seller Fulfilled Prime enrollment despite strong delivery performance https://www.supplychaindive.com/news/ftc-amazon-lawsuit-seller-fulfilled-prime-enrollment-shipping-delivery-performance/698780/ Walmart Black Friday deals 2023 start today https://www.yahoo.com/lifestyle/walmart-days-of-deals-2023-day-6-165846150.html Watch how Amazon delivers to customers in favelas across Brazil https://www.aboutamazon.com/news/transportation/how-amazon-delivers-to-customers-in-favelas-across-brazil Stay updated with the newest features from Helium 10 that can help you stay on top of your Amazon game. Plus, stay tuned for Carrie's hands-on tips for leveraging the power of AI inside our Listing Builder tool for quick and efficient listing creations. So, gear up for an expedition into what's buzzing in Amazon, Walmart, and E-commerce with us!   In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:55 - Fulfilled By TikTok 02:02 - Amazon Analytics 03:55 - Amazon Medical 05:16 - FTC Case Update 08:23 - Walmart Black Friday 09:19 - Brand Registry Update 10:11 - Amazon Brazil 12:40 - Helium 10 Feature Alerts 18:40 - Pro Training Tip: Amazon Listing Builder With AI Transcript Transcript generated by Podium.page Help us spread the word by tweeting about us at @podiumdotpage and including us in your shownotes! https://podium.page NOTE: There were 2 speakers identified in this transcript. Podium recommends using "Find and Replace" to change the speaker label to the appropriate name. Speaker separation errors can arise when multiple speakers speak simultaneously. Bradley Sutton: TikTok Shop is building out their fulfillment network. Have you used the new customer loyalty dashboard in Amazon? Seller Central? FTC again gets things wrong in their case against Amazon. Walmart Black Friday has started. Bradley Sutton: These stories and more on today's edition of the weekly buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the news stories that's going on in the Amazon, walmart and e-commerce world. We also give you all of the new updates for feature alerts to Helium 10, and we give you training tips of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. We have a lot of news articles today, so let's go ahead and hop into it Now. The first article that we have today is actually from paymentscom and it's entitled TikTok is creating its own e-commerce fulfillment network. Now, this is interesting because this is not completely new news. We've talked about some of our Helium 10 elite members who have gotten in the beta program on some of these fulfillment, but for most of you who sign up for Tick Tock shop, you have to fulfill your own products or maybe fulfill it through Amazon, but they've been investing in a warehouse and fulfillment network. According to this article, wall Street Journal also confirmed that you know, talking about some of the endeavors that they're doing, so they're really making some kind of like waves in the industry, just even without fulfillment. It's kind of amazing what they're doing, because they're investing a lot you know, like giving sellers the ability to not have, you know, commissions for right now and giving incentives to influencers to promote products. So now imagine once their fulfillment network is fully in place. It's going to be pretty cool. What's you know to be selling on Tick Tock shop? Bradley Sutton: Next news article is actually from your seller central dashboard, and this is just a reminder about something that released a little bit ago on Amazon. It's called the customer loyalty analytics dashboard. Now this news article that came out talks about how it helps brand segment and reengage customers based on their past purchase behavior and engagement with your brand page. Some of the things that it allows you to do are identify high value customers, build your strategy for the right customer, engage customers at the right time, it says optimize marketing ad spend, reduce customer acquisition costs. So if you haven't taken a look at it, it's in your customer loyalty analytics page and it's, you know, in the similar places brand analytics and you can see a lot of interesting information, you know, at the weekly, quarterly, monthly or even yearly level, and you'll see some interesting unique metrics that you've probably never seen before, like the number of hibernating customers that you have. You'll see some interesting charts here. Bradley Sutton: There's also a cool feature on the right hand side that you'll be able to see. It's called new and potential customers. All right, and then it says, like you know, for for Manny's Mysterious Oddities, right here it says hey, there's 12,000 people have recently shown interest in your products but have not yet purchased, and allows you to create a promotion to send these customers a promotion code to encourage a purchase. And so if you click on this button, it actually brings you to the brand tailored promotion page that we've talked about before, and so this brand tailored promotion function allows you to send coupon codes to customers and have it show up if they happen to browse on your page again. So pretty interesting stuff, you know. Take a look at that. Have you been using it? Has it helped you at all with, you know, getting some customers on board and you can see the metrics and brand tailored promotions on how successful they are. All right. Bradley Sutton: Next article up here is from CNBC and it's entitled Amazon Beef's Up Prime Day Loyalty Program with one medical discount. So this is something that is going to be a subscription that's going to be $9 a month or $99 a year. All right, now what is one medical? I guess it's kind of like I mean almost like a medical insurance kind of thing. This article from CNBC says, you know, one medical operates a network of boutique primary care practices in some parts of the US and it's around major cities, and users can access care from a doctor through the one medical app and they can also schedule virtual or in-person appointments at a brick and mortar location. All right. Bradley Sutton: So again, you know you might be wondering well, what in the world does this have to do with being an Amazon seller? Well, we always like to talk about what are Walmart doing for the Walmart Plus program? What is Amazon doing for the Prime program? The more sticky an Amazon Prime member is, you know that means they're not going to cancel their Prime because there's just so many benefits. Guess what you know. That's going to be better for you, you know, because obviously the majority of Amazon seller sales come from Amazon Prime members. So the more benefits that Amazon gives to its Prime members, that's going to benefit us, the third party sellers. Bradley Sutton: Now, you know we haven't talked about this in a few weeks. There hasn't been much news articles. But again, you know, FTC is showing that they really have no idea what the heck they're doing. Um, at least you know, with what I see in the news, you know who knows, maybe they've got some other stuff. That just news. You know, casters haven't picked up on, but I can only report on what I see in the news. Bradley Sutton: And this article is from supply chain drive and it's entitled FTC Amazon halted seller fulfilled prime enrollment despite strong delivery performance. All right. So basically, what the FTC is saying is hey, you know, uh, back in 2018, when there was seller fulfilled prime, now they're seller fulfilled prime again. You know, sellers met the delivery estimate requirement more than 95% of the time. Now FTC even said, you know, went on to say, oh, these sellers at times outperform orders covered by Amazon's own fulfillment service. Uh, had Amazon genuinely cared about improving shipping speeds, it would have encouraged seller fulfilled prime sellers to use independent fulfillment providers instead of shuttering SFP to impede those providers growth Wrong, all right, guys, this is not right. You know, like Amazon prime now, amazon prime in 2018 is a lot faster than than what the majority of sellers can do for seller fulfilled prime. Bradley Sutton: Amazon clapped back at this whole story. They're like saying, hey, the fact is that in 2018, the sellers using SFP Amazon says this is a quote we're promising deliveries within two days less or within two days or less less than 16% of the time. So what? What is FTC thinking that? Oh, yeah, you know the. They think that all these sellers were were beating Amazon's prime one day and same day and two day delivery. No, they weren't. You know there's a few who could match it. Sure, like these gigantic companies that had their their own humongous, uh, logistic systems and and things like that. But you know, a regular seller couldn't just go to you know from California and like, hey, let me go ahead and send this two day shipping to Florida, you know, for $5, you know, like you can with Amazon prime. No, that never was happening in 2018. It's not happening now, all right. Bradley Sutton: So I, I really, I mean I really wish that FTC focuses on the things that Amazon sellers, day in and day out, are complaining. You know like uh, you know sometimes the customer support uh service that they receive and and things like you know getting suspended with no notification and and differing rules and allowing a lot of hijackers and and listing abuse and and and allowing too many subsidies for for sellers from China. I mean, the list goes on and on. You guys probably have a lot of complaints for Amazon, and rightfully so. No system is perfect, but I haven't even seen any of these complaints kind of like brought up in this FTC trial. Instead, they're they're like focused on things that are like literal non issues. Anyways, I guess that stuff like makes my heart race. Let's go to the next article, and this is from Yahoo, just giving a reminder that, hey, walmart Black Friday deals. We're starting yesterday, uh, on Wednesday. We announced this a couple of weeks ago in the weekly buzz that you know it's crazy what Walmart you know. Bradley Sutton: Black Friday you know used to be Black Friday. You know that's the Friday right after Thanksgiving. We're not even close to Thanksgiving, we're at the first of November and Black Friday deals are coming up. But the reason I mentioned this again is because this Black Friday deal has deals have started going on. You should see a little bit of increased traffic on your Walmart store. So so let me know over the next couple of days, are your sales up on Walmart? Keep an eye out there. You might want to check your ad spend if you're running Walmart ads, because your budgets might run out a little bit earlier If you, if you're reaching the budgets, because there's probably a lot of extra traffic on the platform at this time. Bradley Sutton: Now, the next announcement was actually from an email that went out to a lot of brand registered sellers and it was from Amazon brand registry and it said hey, just launched managed selling accounts tool. So this is a new self-service tool that gives users with the brand administrator rule the ability to unlock brand benefit eligibility for users that have a active seller central account. Now, in the past, you had to like if you wanted to like, give access to another account, or or maybe you know you've got a reseller selling your products. You wanted to give them the rights you've got to like contact, brand registry, support and open up a case and do all this stuff. But now you can do it directly from your managed selling accounts on your brand dashboard. So if you want more information, just go to your brand registry dashboard and you'll be able to uh to see your managed selling accounts. Bradley Sutton: Last up, uh, they had a cool video on one of Amazon's website, uh, and it was talking about how they deliver in a favela from Paraisopolis in Sao Paulo, brazil, and this is a place that's like a really like kind of like dangerous neighborhood it was talking about and like nobody else would deliver packages to this neighborhood. But Amazon is using AI and machine learning to be able to ship. And it was just an interesting article. You know, we've we've talked about before how Amazon delivers on donkeys in some places, but here Amazon, you know, delivering to dangerous uh uh areas where other carriers might not deliver packages to, but Amazon is. And it got me thinking uh, there was an announcement that kind of flew under the radar. But did you know that North American remote fulfillment by Amazon also now covers Amazon Brazil. Uh, when I posted that in a couple of Facebook groups, you know most of the sellers didn't even realize that. You know, I think everybody knows that NARF, or North American remote fulfillment, that allows you to take your U S FBA inventory and open up listings in Canada and Mexico and be able to deliver there. But now, as long as you've got your Amazon Brazil set up you know you've added it as an account on your seller central and you've set up a bank account and stuff, you can actually now, uh, have North American remote fulfillment going to Brazil. Obviously it takes longer, but you know you don't have to. You know, set up inventory down there, you don't have to worry about taxes. Uh, the, the listings are translated and then if somebody buys the product it comes from your USA inventory. So let me know in the comments below did you guys know that Amazon is now shipping your FBA US inventory down to Brazil? And if you didn't know it, how many of you are have taken advantage of that? You know Brazil is a rapidly growing marketplace and so that's something to definitely look into. Bradley Sutton: All right, that's it for the news this week. Now one thing I want you guys to do is go ahead and follow our this podcast Instagram page. All right, it's on. Just go to Instagram and just go to serious sellers podcast. All right, serious sellers podcast, give us a follow. Sometimes I'll you know post. You know stories about my, my trips and different things on there. But mainly this has all of the clips from every single podcast episode. We do even this one, the weekly buzz. So make sure to go there If you have missed a couple of episodes. You can get some clips on recent episodes. A serious sellers podcast. Bradley Sutton: All right, let's go over this week's helium gas Weeks. Helium 10 feature alerts. Remember, every week we are launching new things at helium 10. Here are the new things for this week Now. The first one we talked a little bit about last week, that is in listing builder. All right, so if you guys go to your listing builder tool, you have your regular part of the listing. You know all the top of your description and bullet points and things like that. But if you scroll all the way to the bottom now you'll see a new section called Amazon post and if you have, you know if this is the actual listing and it's all filled out with the information up above. Now you can just hit a button, write it for me, and then helium 10, using AI, is going to write a bunch of Amazon post captions. All right, so this is good if you are, you know, having kind of like writer's block and you have a lot of images that you want to go ahead and put to Amazon post, but you can't don't want to have to think about making a unique caption every single time. We have a caption generator right there. Bradley Sutton: All right, next up a really cool feature to your competitor tracking. So for a while, we have Allowed you to add up to five competitors for every product that you have in your store and then you can start tracking if they're running coupons and get alerts, if, if they raise their price, if they lower the price, if they change their Image, if they change their title, if their BSR changes dramatically, etc. Etc. Now this was limited to, like I said, five different Competitors for every one of your products. Now, what if you've got more competitors you want to track in addition to those five? Or what if you're just like examining a new niche and you just want to start like tracking some products randomly and you don't have, like your own product to tie it to. Well, now you know, really cool we have the ability inside your competitors to just add competitors, all right. Bradley Sutton: So how you can add competitors to this new section? Just go to your, your main dashboard. If you've got the diamond plan and you're gonna want to hit Competitors here on the top left, all right. Once you hit competitors, this is going to show you probably all the competitors you already have here. But now, when you hit the button add competitors, now you have the option on if it's a current competitor and that means you're gonna have to tie it to one of your products so that you can get the full benefits there. But if you have a brand new product, what's new this week is now you can put potential Competitor and then you don't have to tie it to your product. Bradley Sutton: Like you can see here, I'm tracking a Battery operated LED light, right, and there are no competitors now. But now I can track this guy's revenue. I can track their sales. I can see they've got an $8 coupon going. I can track their price changes, etc. Etc. So super cool addition Start tracking your competitors. Guys, start looking at other niches. Maybe you're trying to expand your brand. Add those to this Competitor dashboard so you can see what's going on, not just like be able to track it in this dashboard that I just showed you. But remember, you are gonna start getting insights Into things that you said that you want to know about that might be changing with that Competitor, you know. Maybe they're ranking for new keywords, maybe they have a coupon, maybe they turned off a coupon, etc. Etc. So, super cool. Bradley Sutton: Speaking of insights, we've got some new changes To or some new insights that are happening in your insights dashboard. Now, for those who don't know the insights dashboard, this is like next level. You know we're giving, we're doing the work for our customers. Like, for example, you've seen my insights dashboard. It says, hey, we discovered 15 keywords that your competitors are ranking for that you are not. Hey, you're ranking For a keyword in the top 10 and you don't even you might not have noted because you're not tracking this keyword. Bradley Sutton: Well, some of the newer insights that we now have Refund rates. So you can see here hey, refund rates for five products have decreased by 6%. That's great. That means I'm giving out less Refunds than before. All right, the opposite. We also added as an insight hey, maybe your refund rate is increasing or your return rate is increasing. You'd want to know about that, right? Well, you don't have to be downloading your reports every week, or even looking at Helium 10 and looking at the reports there. We will give you an insight based on the settings, the triggers that you set, on what you want to know about, on if your refund rates are going up or down. Bradley Sutton: We have some new atomic alerts that come on your Insights dashboard. So if you use that Helium 10 Atomic and you are getting a lot of clicks or a lot of spend in a certain target, you are going to get a notification. Hey, you've got. Look at this one I got here. You've got four targets with zero sales that have spent $70 in the last 30 days. You might want to review your targets and maybe negative match that. Again, you're not having to download reports. We are telling you this information. Another new one that has come up recently that we have is your storage fees. If your storage fee month to month is dramatically increasing, you're going to get a notification now about that. We're adding new Insights left and right. Guys, this is crazy. I mean we're living in the year 3000 while other Amazon software tools are parting like it's 1999 still I mean, this is not only our have. We had these advanced tools in Helium 10 where you can find these things, but now you don't even have to use those tools because now we're just giving you these insights and giving you these notifications to let you know what's going on. So that's it for our Helium 10 feature alerts that we have added in the last week or so. All right. Bradley Sutton: Next up, we have got a training done by Kerry on listing builder with AI. Just a quick review on how to generate listings and let me tell you the things that she's going to show you today. I literally created two listings. I'm doing a test listings for some project, five case draws. I use her exact strategy. I created two brand new listings that were for identical products because I'm testing it in two different accounts, but it created two separate listings in about three minutes. For myself. That would have taken me maybe an hour to have done back in the old days. So how did I do that? Kerry will show you how she does it. Carrie Miller: When I started out in the Amazon space, I was actually a freelancer and I actually was writing listings over and over again for a lot of different companies and they always wanted to know what my secret was, and I never told them my secret. But I'll tell you my secret now. Helium 10 was my secret. I use the keyword research tools and listing optimization tools that Helium 10 had at the time, so around 2016, 2017, 2018. And now they've gotten even better. So I want to show you how to use our new tools, especially for any of you who have a hard time writing or maybe have higher writer's block, we have a great solution for you to help you really optimize your listings in the best way using Helium 10. The first thing that you want to do is you want to log into your Helium 10 account and you're going to go to tools and then you're going to click on listing builder. I'm going to show you how to do this from scratch. So what we're going to do is we're actually going to just click on add listing up here and we're going to click on get started from scratch right here. You can choose whatever language you want to do, but I'm going to show you first in English how to do this, and I'm just going to start building. I have a keyword list and I'm going to just show you this from our for our coffin shelf. Here they are. So when you click add to bank, these keywords are going to be added to your keyword bank and if you wanted to add some more, you could add some more keywords up here manually, or you can actually go ahead and import keywords from an Excel spreadsheet or, if you wanted to do a cerebral search, you can do it here. I always recommend just making sure you have all of your keywords squared away before you even start writing your listing, so you should have your list already created. The next thing is you're going to go over to the listing optimizer. Now, this has AI in it, so it's going to help you to be able to write this very quickly and efficiently and it's going to give you, you know, help you get past that writer's block. If you ever have it. You don't know where to start. This is going to be great for you. Carrie Miller: Now you can write if you want to, if you wanted to write your own listings. So you know Manny's mysterious, you can just go ahead and write your listing there. Or what you can do is you can add in product characteristics and this will write it for you. So I'm going to put in coffin shelf black. I'm going to put Halloween, I'll just put Gothic Dwarfers actually Gothic decor, perfect gift for a Goths. Witchy decor, maybe something like Goth decor for home, goth decor for bedroom. Carrie Miller: You can put as many as you want, up to 500 characters, and the more you put, the more input that you put into this, the better it's going to be. And the next thing is you can put your brand name in and the next is that is the product name. So I'm going to put you know Manny's mysterious oddities here and I'm going to ask for it to be put at the beginning of the title. You can have it put at the end of the title if you want to, and then the coffin name is, or the product name is coffin shelf. You can choose the tone. So you can do casual, friendly, humorous. I'll just put casual in there. The target audience is got Gothic, goths, halloween and I think I'll leave it at that. So the more input obviously you put here, the better these are going to be. But I want to show you how quick and easy this is. So I'm going to ask it to write a title for me and I'm going to click on write it and it's going to come up with a title for me in a very short amount of time here. That's going to be, you know, helpful for me to get started, or it's something you could use right away. Carrie Miller: So Manny's Mysterious Oddities coffin bookshelf with coffin mirror unique Gothic decor coffin shelf home and bedroom. So I actually I put coffin mirror in there and coffin bookshelf, which we actually don't really need those. So I'm going to go back here and I'm going to take off bat shelf and coffin mirror and coffin bookshelf here and I'm going to hit next and I'm going to try this again and I'm going to click rewrite for me. So we don't have those keywords on the list and it's going to probably be more accurate. So you want to make sure all of these keywords are you know exactly what you would want in your listing. See Manny's Mysterious Oddities coffin shelf black Gothic decor for bedroom. Witchy and goth decor for home. Perfect gift for Goss Halloween fans. Intriguing coffin shelves for your dark side. Carrie Miller: I'm going to go ahead and use that suggestion and you know you can if you wanted to also kind of ask them to rewrite it. It's not going to erase that once you click on use suggestion and then you can get more ideas and you can kind of manually edit this as you go and just keep getting more ideas. If you want to see if it's worded better in the second suggestion, you can do that or you can discard it. Once you click on, you know, add suggestion, it's going to cross off the keywords over here to make sure that you optimize this fully and then for the bullets you click, write it for me, and the same thing it's going to write these bullet points for you and it's going to give you some great suggestions. Now, a lot of people what they do is they use this as a great starting off point to writing their bullets. Some people use this, just just these bullets that the AI created. It really is up to you how you want to do it, and this is the most updated form of chat GPT that is integrated in here, so you can see some great stuff here. Carrie Miller: So goth shelf our coffin shelf is a perfect addition to your goth a come to core. It's black, eerie designs out of unique touch to any room, ideal for goss or Halloween fans looking to show off their spooky stuff. I like that. I'm going to go ahead and say use that suggestion, and then you can see that it actually crossed out some of those keywords. And if I just go ahead and say, use suggestion, use suggestion, and I use all of these as suggestions, they have pretty much used all of the keywords in there. You can also have it write a description for you and it's going to write the description and you can choose to use that or not. Carrie Miller: Search terms If there's anything that doesn't get used and most of it usually does get used in the bullets you can add those into the search terms and you can put that in the back end. And so if you, you know, maybe aren't a writer and you want to really get some help with your listings and you are really good at keyword research, you can put those keywords in and AI can help you. You can always go back and edit it. You can keep getting more suggestions and editing as you go. It makes it so much faster and easier. So I want you guys to check it out and let us know what you think. Bradley Sutton: All right. Thanks a lot, Carrie, for that training tip of the week. Have you guys used Listing Builder yet? I hope you have All right guys. That's it for the weekly buzz for this week. Don't forget to tune in next week to see what's buzzing.

Listen in as we tackle all your burning questions about selling on the Walmart marketplace, from gaining access to coupons and utilizing brand stores to handling comp errors and deactivations. Discover why it's critical to get your inventory to Walmart as soon as possible before the end of October and learn the ropes on what metrics you need to focus on when aiming for the Pro Seller badge. We also tackle your questions straight from our Winning with Walmart Facebook group, so tune in for those insights. Interested in the Walmart Influencer Program? We've got you covered! This episode also explores the ins and outs of the Walmart Influencer Program and provides key updates on when brand stores and video ads will be available to sellers. Listen in as we discuss the approval process for pesticide products on Walmart, the steps to register your trademarks on the platform to get the Walmart brand registry, and whether there is a request a review button in Walmart. Did you know that Helium 10 has tools for the Walmart marketplace? We explore the nitty-gritty of product listings, coupon availability, and how to compete against first-party brands on Walmart. Plus, how to join the Helium 10 Winning with Walmart Facebook Group. Don't miss out on this Serious Sellers Podcast episode to make the most out of your Walmart selling experience! In episode 501 of the Serious Sellers Podcast, Carrie talks about: 02:13 - Access to Coupons for Walmart Sellers 06:24 - Walmart's Review Programs and Opportunities 09:48 - Prohibited Items Approval 12:58 - Walmart Image Guidelines and External Traffic 17:39 - Solving Comp Errors on Walmart.com 19:27 - Seller Badge and Rich Media Guide ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today, we're going to be answering all of your burning Walmart questions. In this Ask Me Anything episode. We're going to be answering things such as when are coupons going to be available for everyone? When can I start utilizing brand stores, how can I deal with comp errors and deactivations? This and so much more. Bradley Sutton: How cool is that? Pretty cool, I think. If you guys would like to network with other Walmart sellers, make sure to join our brand new Facebook group called Helium 10 Winning with Walmart. You can actually just search for that on Facebook or you can actually go to h10.me forward slash Walmart group and you can go directly to that page. So make sure to join. You can tag me and carry with questions and ask questions of other Walmart sellers or even share your own experiences in that Facebook group. Carrie Miller: Hello everyone and welcome to another episode of this Serious Sellers podcast by Helium 10. I'm your host, Carrie Miller, and this is our Winning with Walmart Wednesday episode, where we answer all of your Walmart questions and we give you all of the latest and greatest information about selling on a Walmart. In this episode I'm going to answer quite a few questions that we've had in the Facebook groups. I asked quite a while ago if you had any burning Walmart questions, so I'm going to go over those questions for everyone today and give you some great answers. In addition to that, I wanted to remind everyone that we are in Q4 already, which is kind of crazy that we're already in the last quarter of the year. But start sending in your inventory now to Walmart, because WFS is already starting to take kind of a longer time to check in products and it's going to just get worse and worse as the holidays keep coming closer. So, just like Amazon, try to get your inventory in by the end of this October and just kind of do more than you're used to sending in. I know last year I actually ran out during the peak season of inventory to forever to get checked in and so I missed like three weeks of December, so it was kind of a bummer. So if you haven't done that, make sure to send in that inventory. Carrie Miller: I want to start answering some of these Walmart questions that everyone had and I think they're really good questions. I think they're going to be very helpful for just looking at these answers for all of you. So the first one is that I had on my list is that someone in the groups asked because they really wanted to know this from Walmart, and these are not official Walmart answers. By the way, this is just some research that I've done. It's no way connected to Walmart, but I did do the best that I could to find answers for all of you that had really important questions for Walmart. So the first question was Amazon allows access to all deals and coupons to every seller, regardless of their sales volume. Carrie Miller: When will Walmart give equal access to things like flash picks to Walmart sellers, equivalent to best deals seven days, and what they said is that deal parity right now does not exist on the Walmart marketplace. However, if you do have an account manager, then they actually can submit those coupons for you. So for those of you who are lucky enough to have an account manager and usually you have to have a certain number, a volume of sales per month in order to get one of these account managers. They actually can help you and they'll be able to submit based on the fact that if you have a you know good seller response rate, if you have good WFS metrics and you know a low number of refunds kind of use it basically in the pro seller range they'll be able to help you with coupons if you're not a one piece seller. So that is something to kind of keep a thought in the back of your mind If you, you know, do have an account manager, ask them about coupons, if you can get into those flash picks and they potentially could help you with that. So sorry, I don't have a better answer, unfortunately, but I think that is a good way, you know, at least for some of you, to get access to some of those coupons. All right, so I'll go to the next question. Carrie Miller: Let's see here when can you tell us more about the Walmart influencer program? So the Walmart influencer program is called the Walmart creator program and they are actually trying to do similar to what Amazon has done and they're recruiting a lot of influencers and I don't know if you've seen this, but I know I've seen this on Instagram because I follow a lot of the fashion deals pages, and they are promoting Walmart products in terms of clothing. Right now. There's a lot of cute stuff that you know Amazon sellers are now putting on Walmart, so these influencers are also promoting it on Walmart and they're getting commissions for it. They get a specific commission based on the category, just like Amazon, and so that is something that's really up and coming and something to keep an eye on. If you are in certain categories like home decor, fashion I think those are really good. You know areas to really utilize those influencers because they already have kind of the right audience for you, and so I would highly recommend kind of checking out. Go on to Instagram and search hashtag Walmart influencer or hashtag Walmart partner and you'll see a bunch of videos come up and you'll see you know whose accounts are really Walmart partners so that you can partner with them. Carrie Miller: Okay, so the next question is I saw that brand stores and video ads are in beta. When will these be available to sellers? Now? This is a question a while ago. Video ads are actually available now to brand registered sellers, which is really, really exciting. So if you have your brand registry all set up in the brand portal on Walmart, you have access, so you should be able to see on Walmart connect the video ads so you can do that. In terms of brand stores, they there isn't an ETA for brand stores, but I do know I've seen some sellers who are in the beta and they are testing it out. So I imagine it's the same as what happened with the videos. The videos were in beta not too long ago and they're going to start rolling out. You know the brand stores probably in a similar way. So that's pretty exciting and I hope it's soon. Carrie Miller: But they encouraged everyone in the meantime to take advantage of rich media. Rich media is like A plus content on Amazon and you can go on to the into the help section for rich media and you can actually get free hosting of videos and 360 images currently. So I would check that out. Otherwise, there are a bunch of agencies that do host rich media and you can get different modules that are really I think they're really great modules that you can utilize on Walmart. You just have to pay per skew, so it's a little expensive but worth it if you can see that conversion All right. Carrie Miller: The next question was Amazon has a request to review button that allows Amazon sellers to press a button on an order and Amazon sends a review request email to the to the customer on the seller's behalf. Will Walmart do something similar to help us get more reviews? So the answer of this is that there isn't something that's currently available but and there isn't a timeline for it to be able to get it to be available. However, Walmart actually does send a review request automatically after seven days to the customers on Walmart to request a review, so that's kind of an automatic thing that they already do. They wanted to also encourage all of the you know Walmart sellers to utilize the review accelerator program. So the review accelerator program if you have on your product five reviews or less, then you can pay $10 to ask your current customers for review. So it's actually, I think, different than Vine, because what it what it happens is that people are already buying your product and they'll send them an email and say, hey, we'll pay you $3 if you'll send in a review and then we pay. We pay Walmart $10 for this service, so it's actually really worth it. Up to five reviews, you can get verified reviews from your actual customers. So review accelerator it's in the growth opportunities tab, so check it out there If you have less than five reviews. There's also a review syndication where you can get your reviews copied and pasted, basically over from your website. So a lot of really cool opportunities for reviews, but they don't have any kind of timeframe for that request review button like Amazon has. However, I do think it's pretty encouraging that they're already sending those emails for us, so that's something that's that's great to see. Carrie Miller: So someone just asked how do you register a trademark on Walmart? So basically, you would take the same trademark that you have as an Amazon seller and you're going to go to the Walmart brand registry portal. It's a whole different website, so you can just Google Walmart brand registry portal and then you're going to apply there. It's very simple. You just put in your information there and you can. You can get accepted pretty quickly. So I would recommend go ahead and Google that and it should be pretty straightforward. Carrie Miller: What is the approval process for pesticide products on Walmart? We have 10 bestselling products on Amazon that we are simply not allowed to list on Walmart. The products have all the required government approvals with the EPA, et cetera. So the answer that I found on this is that there's an item report in Seller's Center and it's gonna have the reason code for why an item isn't published and so you can actually open up a partner support case, for all you know, for the web with whatever the reason code is. And then also, if the item status is on says item on hold, then the seller needs to either submit the required documents or provide the missing attributes to complete the submission. So it'll say what attributes are missing or what documents are missing, and you should be able to submit those. I will say I did kind of a case today you can find it on YouTube and we were uploading a hemp product onto Walmart and it has been quite a challenging process and you can actually see part of the process on YouTube. But I'm gonna give an update soon. But the update really is that they really don't want hemp products in WFS right now and I was able to get it approved to sell on Walmart. But it's been quite a challenging process so I'll go more into details about it. But the good news is we can sell seller fulfilled, just not WFS. So there is hope for any of you who are having an issue to get around that and do seller fulfilled if possible. Carrie Miller: Okay, so the next question is some of my products are not approved to sell via Walmart WFS but they are approved for seller fulfilled. So this is kind of similar to what I was just talking about in regards to the hemp. Is there any special program that I can apply for to get these hazmat products approved for WFS? And it says Amazon has something similar and we are part of the Amazon hazmat program. So the answer was that internally, wfs has recently actually launched an updated prohibited items handling solution across their fulfillment network, which this is actually very new. So, depending on the category, prohibited items are handled in three different teams under the specialty compliance organization hazmat, food safety and non-chemical hazmat. So this is going to hopefully help reduce the time where these products are actually just stuck and unable to be fulfilled with WFS. So definitely inquire about those if you're writing a ticket to kind of be directed to those teams and hopefully we can get some progress on some of those Cause. I know I've seen quite a few questions about this, so I would definitely want to continue to try to get you all more answers about this. So that's the amount of information I have right now. So keep messaging me on Facebook or sending those questions in on the Facebook group winning with Walmart, so that we can help you get those questions answered. Carrie Miller: The next one is my account was denied. What can I do to get approved after I was initially denied? So sometimes well, actually most of the time they don't provide a reason, but there's soft denials and then you can do an appeals process and then there's like termination, which is much harder. So you'll have to kind of usually I think sellcord.co. They are an agency. They have helped a lot of people who have been kind of denied. You can reach out to them. That's kind of the best answer I have. Or you can kind of reach out yourself, but I would kind of suggest contacting somebody who's really good at this, and I do believe SellCord does do a good job of helping people get their accounts. You know out of that status. So if you have had that issue, I would say contact sellcord.co. And that also includes you know if your account is suspended or termination is very hard. So you will definitely need you know, inside access. So I would definitely recommend contacting SellCord for that as well. Carrie Miller: What is Walmart doing to attract more customers to their online marketplace? And so this is a great question and I can definitely answer that they are doing quite a bit. So they have Walmart Plus, which is kind of like Prime, and if you go into the stores they have it advertised everywhere. They're giving discounts on gas, they're giving discounts on just all a bunch of different things within the Walmart programs, like just in store discounts and also delivery and groceries. You get those for free. So they're really pushing for, you know, just getting more customers into Walmart Plus. Now I also saw when I was looking at applying for an American Express Platinum card, that they have a free opportunity for free Walmart Plus If you have that card. So if any of you have that American Express Platinum card, you get free Walmart Plus. So something else to it's basically like a free Prime membership. So I definitely recommend taking advantage of it. But they're doing things like that to really increase the customer reach. Also, if you notice and I've talked about this in other presentations I've done they are doing a lot of external traffic through Google Shopping and they're also doing Bing Shopping. So you'll see your Walmart products show up in Google Shopping and Bing Shopping without even doing any ads. So they are really doing a lot of work to try to drive traffic that way. So hopefully that answers that question. So this might be college. Carrie Miller: This is another question from somebody. This might be common knowledge. But what are the best performing aspect ratios for images on Walmart? Should mean image and secondary images be the same aspect ratios? Is the answer category dependent, and there is definitely some. There are some differences on the different categories. So I would recommend that you go into the Walmart guides and you can look for image guidelines and you're going to be able to find exactly what the image guidelines are for your category. So go ahead and check those out. Carrie Miller: The next question I would like to know why the payment schedule for reporting is every two weeks and then why it sometimes I have to wait a third or fourth week. Now I've seen this question quite a bit in the groups and I don't know exactly what's happening, but it's just a common thread, like I've seen it quite a bit. So if you, if you've had this, you can put it in the in the chat or the comments, because I'd love to know. But basically, the payment should be every two weeks, but something if you're not getting it every two weeks, it should. It's probably an error and I think you should open up a support ticket to see what's going on with that, because that shouldn't be happening. So make sure you kind of figure out what the problem is so that it doesn't continue on. So that's what I would recommend. I don't think that that's part of the process. So it is supposed to be every two weeks. I have confirmed that. So take a look at that. And, yeah, just go into the support and ask what's going on with your particular account. And personally, I did see this actually happen, so it did get fixed. Additionally, when see when removing, when doing removal orders, when it shows on the payment summary, can we get a detail of what the removal order consisted of? So if you want to understand what the removal order maybe consisted of, you can go to the WFS dashboard and that will give you a breakdown and it's going to highlight what was in the removal order. Carrie Miller: Okay, so next one is it possible to allow for multiple SKUs to the same UPC code? Amazon allows this, albeit in one UPC code to one ASIN. So no, this is definitely no. Walmart uses UPCs as their unique identifiers for products. So you cannot have multiple SKUs associated with the same UPC, otherwise you're going to get a lot of errors. So this is really important to make sure you have you own your UPCs and then also that you have an individual UPC for each product. I know back in the day in Amazon you were buying second. You know basically barcodes from other you know third parties because they were more expensive but you can buy individual barcodes from GS1. And I highly recommend doing that to show that you own the UPC codes. Because if you do have somebody hijacking your listing or taking over the content, you can prove with owning UPC code as well as your trademark, that you own that product and the listing so you can get it back. I had a problem with this because one of our products for our Project X did not have a UPC code that was GS1 registered. It was kind of a bot as a third party thing a long time ago and I was unable to get that content back. So it was really kind of frustrating. So I know this from firsthand experience my own business. Carrie Miller: I've always had UPCs for each product because you want to kind of think when you're starting out with these products with the end in mind and growing your brand and business. Each product should have a UPC. We've always been wanting to know if Walmart has a honeymoon period similar to Amazon. Now I haven't had an answer to this. I do not think that it's as intense as it is on Amazon. So what I would recommend is to do your best to optimize start ads. Do whatever you do for Amazon on Walmart and I think that you will be successful. Carrie Miller: The thing about all of this is I noticed people. What they do is they'll open up and start a listing on Walmart and literally just copy and paste what they have on Amazon and they're not doing Walmart PPC or anything like that to help promote their product and they're like why am I not making any sales? Well, you would never launch on Amazon without doing PPC or optimizing for Amazon. Walmart has different guidelines to optimize their listings. So you know, make sure to follow those guidelines and I think that you'll be pleasantly surprised. The next one is what advice do you have to third party sellers to help them compete against first party brands on Walmart? So the answer to this is Walmart really isn't viewing the two as competitive against each other, but they recommend that you find kind of holes where first party sellers are not really, you know, filling in the gap and finding opportunities on Walmart where you can provide products that are not available via 1P. Carrie Miller: When I've gotten a comp error, it feels impossible to get help for this. What is the best way to solve issues dealing with comp errors and how can we find out what the error is so that we can fix it? So then the comp errors are very difficult, I will say, and sometimes what they're saying is that you can actually go into the item report and check the columns. When you upload via flat file or anything like that, you can check the columns, the life cycle status, and then it's going to say published, unpublished or system error, and then on the adjacent column for the, it's going to have an error code and it's going to say things like enhanced vetting, IP infringement, shipping or etc. And you can open up a ticket to get help with this. But in my experience I've noticed that it's usually a pesticide word like antibacterial, antimicrobial. So if you make sure that you don't use any of those illegal words that are, you know, banned on Amazon, then you should be fine, and usually if you kind of delete your listing and rewrite it again. Without those words it'll come up within 15 minutes. So that's been my experience with that. Carrie Miller: So another question here is when some someone first starts selling on Walmart, what can they do to get their products ranked? Is it all based on clicks and sales or is there a lot more weight given to the listing quality score? So they did. You know Walmart doesn't really give me a lot of information about ranking, but I do know, for example, if you get a high listing quality score, that does help with your ranking. So make sure you fill in all those attributes in the back end. You know you enroll in WFS, you have reviews to start out with, get your listing quality score 90% or above, and I think that that will definitely help you. You also want to start running pay-per-click advertising to get some sales and I think you'll start to see yourself ranking as that goes. But in terms of like you know state, you know something that they actually say. It's really quite challenging to really say. Carrie Miller: And then the pro seller was another question. How can a seller become a pro seller and get the pro seller tag on their listing? So you want to make sure that your products are delivered on time. So I recommend using WFS because it takes care of most of the categories that are required for a pro seller. The thing about pro seller badges is you can actually filter on Walmart for pro seller so customers can say I want to only buy from a pro seller. And I noticed when I got the pro seller badge that I was starting to get more and more sales. Carrie Miller: So I will say it isn't an important thing. So you've got. You know, at least you've got an on time delivery rate of 95% or above in the last 90 days. You have less than 1.5% cancellation in the last 90 days. You have a really good seller response rate, higher than 95% in the last 30 days. And then basically it's, you know, fast delivery. And you also have to have over 250 orders in the last 90 days and you have to have at least been active for 90 days. So when you launch your products, you know, do your best to get those 250 orders and get those fast delivery times in and you can get the pro seller badge within 90 days. I think it's really, you know, worth it. Carrie Miller: So I would say WFS is probably the most important thing to make sure that you get that and yeah, so, and then the next thing is what? Will rich media eventually be free to Walmart sellers, like it is on Amazon? So there are some modules that are free, and that is the video and also the 360 image views. You can go into the help center and click on rich media. You can find it there. So otherwise, if you wanted to pay for some in the meantime, you can contact an agency and they can help you with that. Carrie Miller: So let's see if I have any questions. All right, Nelson, hello. Nelson says I'm a new to Walmart, in the process of onboarding and we already established our stores at Amazon. Is the procedures from Amazon to Walmart going to be similar when it comes to brand name products? If we are able to get wholesalers offline in our city to sell as branded products so we can sell online, are we still allowed to sell them? Yes, you are allowed to sell wholesale products on Walmart and I actually met at the Walmart conference quite a few sellers who have done very well selling wholesale products on Walmart. I think it's a lot less competitive right now in Walmart. So I highly recommend you get in there and start going for those, those products and, you know, make sure that you get in the game now? Great question. All right, let's see. Carrie Miller: It looks like I think someone was asking about tools for Walmart. Helium 10 has some incredible tools and I would recommend that you check those out. We have cerebral, which is our keyword research tool for Walmart. Another tool for Walmart called magnet it's another keyword research tool. We have x ray, which shows you sales volumes for Walmart it's our Chrome extension. We also have profits for one, one to help you, Walmart, to help you manage your profits. And we have our ranked tracker. And for pay per click advertising, we have add atomic for Walmart to help you manage your pay per click advertising. So we have all those great tools to help you and support you on your way to selling on Walmart. Carrie Miller: Also, if you're a helium 10 member, we have freedom to get Walmart where we should. We walk you through a to z on how to sell on Walmart, so that's available to you free if you are a helium 10 member. So check it out. If you haven't yet checked it out, alright, so it looks like I don't have any more questions, so hopefully, if that was very helpful, thank you to everyone who submitted their questions. Carrie Miller: For me to answer it was really, you know took a little while to get the answers to some of those questions and maybe some of them. I still need to do a little more research and hopefully maybe digging to get some more details on some of those answers, but hopefully that helps you in the meantime, and if you have any questions, join our group. Helium 10 Winning with Walmart. All you have to really do is search in the Facebook groups Helium 10 Winning with Walmart and you can join our Facebook group and ask questions there. You can tag me, you have questions, or other sellers are in there answering questions as well, so love to see you there and we will see you then. Have a great rest of the day.

Dr. Disha shares her favorite frugal hacks for achieving financial freedom without sacrificing quality of life. She provides practical tips and strategies, including budgeting secrets and clever ways to cut costs without compromising lifestyle. Dr. Disha emphasizes the importance of managing food and grocery store expenses, such as switching to lower-cost grocery stores like Aldi or using Amex Platinum for free Walmart Plus subscription.  She also discusses the benefits of batch cooking and how it saves time and money.  Looking for something specific? Here you go 00:01:03 Frugal hacks for achieving financial freedom.  00:06:13 Batch cooking saves money and time.  00:15:17 Frugal hacks for saving money. This episode is brought to you by…  Set for Life Insurance – Life, Disability, and Long-Term Care Coverage for a secure future. If you enjoyed the show, find and follow Dr. Disha everywhere else: Twitter Website Facebook The Frugal Physicians Facebook Group YouTube (Coming Soon!) ----------- Please note: The content shared on the podcast is for informational purposes only and should not be considered individualized financial advice. It is essential to consult with professionals such as accountants, financial advisors, or attorneys to receive personalized guidance based on your specific needs.

We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Five takeaways from America's landmark lawsuit against Amazon https://edition.cnn.com/2023/09/28/tech/amazon-ftc-lawsuit-takeaways/index.html The FTC's lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response Walmart Marketplace Increases Third-Party Seller Activity https://www.forbes.com/sites/walterloeb/2023/09/27/walmart-marketplace-increases-third-party-seller-activity/ Indonesia bans e-commerce transactions on social media in major blow to TikTok https://edition.cnn.com/2023/09/27/tech/indonesia-tiktok-ecommerce-ban-hnk-intl/index.html Amazon to invest up to $4 billion in AI startup Anthropic https://techcrunch.com/2023/09/25/amazon-to-invest-up-to-4-billion-in-ai-startup-anthropic/ Walmart Deals Holiday Kickoff sales event will coincide with Amazon's Prime Big Deal Days https://www.wvtm13.com/article/walmart-deals-holiday-kickoff-october/45318835# An update on Prime Video https://www.aboutamazon.com/news/entertainment/prime-video-update-announces-limited-ads Up to tenth of Amazon shoppers in Great Britain ‘bribed' by sellers to offer good review, poll finds https://www.theguardian.com/technology/2023/sep/28/up-to-tenth-of-amazon-shoppers-in-great-britain-bribed-by-sellers-to-offer-good-review-poll-finds Amazon's biggest competitor gets bad grade from the BBB https://www.kiro7.com/news/local/amazons-biggest-competitor-gets-bad-grade-bbb/QAGKNI77WZDWTOXMEHSNEDGVUQ/ Shopify invests in wholesale platform Faire https://www.reuters.com/business/retail-consumer/shopify-invests-wholesale-platform-faire-2023-09-27/ Eligible Walmart Marketplace sellers can use Walmart's Self-Serve Marketing portal in Seller Center to invest in Search Engine Marketing (SEM) and promote their products in Google search results through Shopping Ads. https://sellerhelp.walmart.com/s/guide?language=en_US&article=000011195 We aren't stopping at that! Don't miss our spotlight discussion on how you can unlock more profits with Helium 10's Managed Refund Service. This new service aims to recover funds for sellers from Amazon errors by identifying and submitting recovery claims on behalf of the sellers. Lastly, Carrie Miller gives us the training tip of the week about how to see which ASINs are the most clicked and bought from Amazon Brand Analytics data but inside Helium 10. It's a packed episode, so buckle up! n this episode of the Weekly Buzz by Helium 10, Bradley talks about: 00:51 - Amazon FTC Lawsuit 03:25 - Walmart Marketplace Increases 03:51 - Amazon Holiday Inventory 04:18 - Seller Fulfilled Prime 05:21 - TikTok Shop Trouble 06:20 - Manage Experiments Update 06:55 - Amazon AI Move 07:45 - Walmart Holiday Deals 08:27 - Prime Video Ads 09:45 - Incentivized Reviews Rampant 11:06 - Temu Trouble 11:45 - Shopify Wholesale 12:57 - Walmart Google Ads 14:15 - Try Helium 10's New Managed Refund Service 15:30 - ProTraining Tip: How To See Brand Analytics Data Inside Helium 10 Transcript Bradley Sutton: Amazon replies to the FTC lawsuit. Walmart marketplaces on the rise. Tiktok shop is having trouble in Southeast Asia, manager experiments gets an update. Walmart holiday deals coming. Incentivize reviews are going crazy in the UK. These stories and much more on today's episode of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, bradley Sutton, and this is a show that is our Helium 10 Weekly Buzz, where we give you a rundown on all the news stories that are going on in the Amazon, walmart, e-commerce world and we also give you training tips of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. All right, tons of articles out today, so let's go ahead and hop right into it. The first article here is actually from CNN Business and it was a five entitled five takeaways from Amazon's landmark lawsuit, or America's landmark lawsuit against Amazon, and you know, they weren't too far off in this article. Bradley Sutton: I remember last week I talked about how ridiculous some of these articles were, like just people not understanding even what was going on in the Amazon. And basically it's you know. They're kind of summarizing and saying that, hey, this landmark case targets Amazon's retail platform, alleging that it's harm shoppers and sellers alike at a massive scale. All right Quote. It has a self-reinforcing cycle of dominance and harm. The plaintiffs claim oh, my goodness gracious, and it has. Amazon is running an illegal monopoly in ways that are paying off for Amazon, but at a great cost to tens of millions of Americans of households and hundreds of thousands of sellers. All right now Amazon, you know, check out the CNN article. It talks about the you know five takeaways you know from it. But Amazon replied in another article that we also have linked in the comments and entitled the FTC's lawsuit against Amazon would lead to higher prices, slower deliveries for consumers and hurt businesses. Hmm, if we only didn't say that, like weeks ago, like anybody who actually knows anything could have told you this that there's nothing good that's gonna come out of this for Amazon sellers nor Amazon buyers. And this article that Amazon releases, kind of like in reply to this FTC lawsuit kind of, you know, talks about that how, yeah, if this goes through, it's gonna make Prime more expensive, it's gonna have more shipping fees or more fees for sellers, et cetera. And it's kind of funny, like some of the things that you know I talked about was how Amazon kind of like I guess you can say, punishes sellers for having lower prices on other marketplaces. Some sellers don't like I mean to me, like it is what it is, you know, like we should be having, you know, same, similar prices, you know across the board. But even, let's say, an Amazon seller thought that was a bad thing. You know, if this FTC lawsuit is for the public, like Amazon is making sure that people, you know, don't gouge customers on the platform. You know, like sellers like like no, hey, if it's cheaper outs outside there, you should have a cheap price on Amazon. But how is that harming the consumers? You know, maybe, maybe could be considered harming the sellers, but you know the millions and millions of prime members now get the benefit of having low prices. So it's like Amazon, or the FTC, is like talking out of like two sides of its, of its mouth there. So it's kind of interesting. Bradley Sutton: So the next article actually switching to Walmart is from Forbes and says Walmart marketplace in increases third-party Seller activity. Not many stats and figures from here, just the writer here is talking about how there's a lot more investment in advertising in this Q4. He expects sellers to have a lot more sales on Walmart Compared to the past, as Walmart's really been expanding their focus on third-party marketplace. Next article here this is from seller central dashboard, just as a reminder to send in FBA and MCF inventory by October 26 before a holiday deal events. So there's less than five weeks left. So like, if you're trying to to have something you know, go for black Friday, cyber Monday deals you actually need to have your inventory in by October 26th. So that's. That's actually not that that far away, so well in advance. Bradley Sutton: Next article is a reminder that seller fulfilled prime is coming back. All right, so seller fulfilled prime, it's gonna be without that 2% fee that we talked about earlier before. We're gonna have a blog later today or tomorrow You'll see at Helium 10 comm forward slash blog that talks about how to enroll in seller fulfilled prime. Me I'm not gonna roll it like I have. You know I don't ship too much stuff. So like there's no way. I'm not gonna use Amazon FBA you know like for to try and get the prime back. Remember to do prime badge for seller fulfilled prime. You've got to have a way to ship to like same day, next day or two-day delivery, including weekend delivery. Obviously, I can't. You know most of us can't, can't do that, but some of you bigger sellers out there who have, you know really good, you know shipping agreements with companies. You might want to take advantage of this and then for your fulfill by merchant you can actually get a prime badge now. So just look out for that announcement or that blog and it's actually gonna be officially announced by Amazon In a couple of days. You'll see some big comms coming out of Amazon about seller fulfilled prime, but you'll be able to get that blog before the Amazon announcement on our blog later today or tomorrow. Bradley Sutton: Next article today we're gonna talk about is actually coming out of Indonesia, all right, and it says Indonesia bans e-commerce transactions on social media in a major blow to tick tock. So Indonesia is actually the biggest you know platform for tick tock in Southeast Asia. I believe. It has something like a hundred and twenty, a hundred and twenty five million monthly active Users and tick tock shop has, you know, released worldwide. But now the government is saying no, you can't have e-commerce and social media together. So you're gonna have to, you know, within the next week or so I forgot when the deadline is you're gonna have to, like, take tick tock shop out and make it a separate app. So this will be interesting to follow, like if something like this happens in other marketplaces and that's gonna be obviously a big blow to tick tock shop. I don't foresee that happening here in in America, but you know kind of is gonna hurt tick tock shop for those who are trying to sell Products in Indonesia. Bradley Sutton: The next article here was also from seller central. It says expand single asin AB test to multiple stores. So now, with manage your experiments, you're gonna be able to run separate AB tests on your asins across multiple stores, all right. So, like to different marketplaces in different regions, you can kind of see how how imagery works, you know, between you know, like Amazon Canada, amazon USA, etc. And you can add, like, for example, it says a brand logo to your a plus content to see performs performs differently in different countries, to pay on how well Established your brand is. Bradley Sutton: A next article here is from tech crunch entitled Amazon to invest up to four billion in AI start startup and Anthropic all right, so this you know a anthropic is this startup who's kind of making waves in the industry. You know that I've heard about them a while back, but you know the interesting thing here. You know we've been talking for a long time that that it's gonna AI Generative AI is gonna definitely change the the shopping experience and that's gonna affect sellers. Andy Jassy, amazon's CEO, says Amazon believes this deal can improve many customers experiences short and long term through our deeper Collaboration with Anthropic. So, again, improve many customer experiences All right. So again, ais. That's gonna change the way people shop eventually on Amazon and that means it's eventually gonna change the way that you know we sell or sell on Amazon. Bradley Sutton: Next article is just from a local TV station, but we talked about this before. It's kind of funny that you know every time Amazon does something, you know Walmart might reply and do something similar or vice versa. You know we're in a competitive matchup here, so this article is entitled Walmart Deals Holiday Kickoff Sales Event Will Coincide with Amazon's Bing Prime Day deals All right. So it's not you know big or Amazon's big deal days, All right. It's Walmart deals holiday, all right. So this is actually happening a little bit earlier than big, big deal days. It's coming on the end from the ninth to the 12th and it's available even to non-Walmart Plus sellers or what non-Walmart Plus buyers? It'll be available to. Bradley Sutton: Next article from Amazon, an update on Prime Video. So you know, prime Video has a lot of like you know, tv shows and and and movies and different things, and so they they talked about some of their, their. You know what they've achieved lately with Amazon Prime Video. But the key is that in early 2024, amazon Prime Video shows and movies will include limited advertisements. All right, and there's going to be a people are going to have to pay $2.99 a month if they don't want to see these ads. But again, you know, anytime we talk about you know advertisements coming on Amazon. You know properties, whether it's in store or other ways. It's eventually another way to get your products in front of of buyers. All right, it's new ways. Bradley Sutton: You know a lot of people are watching Amazon Prime Video. What was that? It's like a, not Game of Thrones, but it's like a Lord of the Rings prequel or something like that. I think was on Prime Video. But you know millions of people watch that. Imagine, you know, somehow for the people who aren't paying that $2.99, you know they're seeing an ad for a coffin shelf on there. I don't think you know we are big enough to advertise on Game of Thrones or or Lord of the Rings or anything like that, but just shows you an example of what could be possible in the future. You know, if you are a big enough seller you could start having your ads potentially on some of these big TV shows from Amazon Prime Video. Bradley Sutton: Now an interesting article from the Guardian in the UK. It says up to a 10th you know, 10% of Amazon shoppers in Great Britain were found to have been bribed by sellers to offer a good review. So they pulled 1500 adults who had bought from Amazon in the UK in the past 12 months and they all got like like gift card offers or free products or refunds in order to cheat the system. This article said all right. So you know Amazon obviously does not want anybody having, you know, any kind of incentivized reviews you know happening. So there's a lot of sellers who are breaking the rules. They're probably going to get caught. You know a lot of them. Some of them. Don't get caught. But don't don't try this, guys, all right. So it also said that 4% of those polls said that they were offered a reward for changing a negative review to a positive one. All right. So, like, how did they even get a hold of that that customer? It's kind of a interesting All right. So you know UK government is looking into how to tackle this a little bit more, but it'd be curious to see what you know how this is in the US. You know, I just ordered a ring light or something and I got like a little gift card saying, hey, you know, try to or not a gift card, but a little card, insert card offering a gift card to to like, have a positive review. So this kind of stuff still happens. But, guys, don't do it. Don't do it, not worth it, not worth it. Bradley Sutton: Our next article here is from Kiro7. It was just about a Temu, all right. So it says Amazon's biggest competitor gets bad grade from the BBB. Temu is not Amazon's biggest competitor, first of all, but not a thousand. You know it's the number one app on on Google and Apple, yeah, okay. So in that sense, maybe it's it's an Amazon competitor, but you know, Temu sales are very low compared to Amazon, but according to the Better Business Bureau, they've received a thousand recent you know complaints about the service. But you know, like what do you expect when you're getting like a $2 address or something like that? But it's probably one of the many reasons why nobody you know Amazon sellers. Amazon itself isn't really concerned with Temu being too much of a threat. Bradley Sutton: Switching platforms. Now Shopify invested this week into a wholesale platform called Fair. You know, a lot of people knew about Fair, a place where people can get wholesale products but now Shopify is investing there and it wants to see this startup adopt Shopify technology for its clients. All right, so. Fair was founded in 2017. It's valued at $12 billion. That's a pretty big company. It's now going to become the recommended wholesale marketplace for Shopify merchants. All right, so this is going to make it easy for Shopify merchants to find wholesale buyers and also enable retailers to source from Fair's network of brands. It's kind of interesting because, for example, fair said the most popular search filter on its platform is not on Amazon. Bradley Sutton: All right so you know hey if they're going to find some stuff for Shopify that's only on Shopify and not on Amazon. You know this. This kind of like a match seems to be made in heaven. It'll be interesting to see if you know how this changes, how Shopify sellers sell. You know, let me know in the comments below if you are selling on Shopify and you know this is good, if you're going to start, you know, perhaps maybe selling your products on the Fair platform. A last news article was from Walmart seller help. It's actually interesting. They have a. They're launching self-service search engine marketing. Say that three times fast. All right Now, basically, eligible Walmart marketplace sellers can use this portal in Seller Center to invest in search engine marketing. Bradley Sutton: So you're going to be able to do Google shopping ads. Now, I don't know too much about this stuff, but I could be wrong. But I believe that this is like. These are like those. You know, when you search a keyword in Amazon or in Google, at the very top right there would be those ads where you can like, click directly into the results and it'll go directly to the storefront you can buy the product. I don't believe Amazon is available for this. So this is another potential advantage you can have of, of doing Google ads, where it can go directly to your store, right there in the shop, the shopping ad section of Google. So you know, if you're a Walmart seller, go into a Seller Central, you can create campaigns right now. You can even bulk create it and then we have the article here linked in the comments below if you want to get more information on this. Bradley Sutton: So, whoo, a lot of articles today, a lot going on in the ecommerce world. Quick, quick note. You know, if you missed it, last week Helium 10 launched a reimbursement service. So a lot of you guys are ready to use refund genie where you can, you know, download reports for your loss and damage things from Amazon, things that Amazon might owe you money on, and you're able to go ahead and, and you know, file your own claims and get your money back. But now we have a service that is designed to where we're going to do the work for you, you know, for a percentage of it, and we'll also find other money that you know, refund genie, you know it's not looking for. So if you want to find out more information about this, the service is actually free, you know, to use. We only can get money if we get money for you, and some sellers are getting thousands and thousands and thousands of dollars back by using it. So if you'd like a free demo of it or to get more information, go to h10.me/mrs h10.me/mrs to be able to sign up for a free demo. Alright, now let's go into a quick training tip of the week from Kerry, talking about how you can see who's getting the most clicks and the most purchases from brand analytics. But right inside of Helium 10 Cerebeo, Carrie, take it away. Carrie Miller: Did you know that you can see click share and conversion share within Cerebro? That's right. If you have your Helium 10 account connected to seller central and you have a diamond and above, you can actually see this click share. So it's a really great tool when you're doing your keyword research. So the first thing you want to do is you want to log into Cerebro. So I've done a multi search here. It doesn't matter really the position for this particular strategy, but usually I always like to make sure my own, mason, is first, so I can compare it to all others. But if you scroll down here, you can actually see that we have a whole entire column for ABA, total click share and then conversion share. Okay, so what we're gonna do is we're gonna actually drill into this a little bit more and if you go to let's see here a wooden egg holder, we can click on this graph and get a little bit more details. Now I will say not all of these keywords have information. It really just depends on what is provided in brand analytics, and if it's in brand analytics, we can pull it in here. So it has to have, you know, a good amount of search volume in order to get this information. So let's take a look at wooden egg holder. So if we click on this, we can actually see the last few months or six months or so of click share and conversion share, and you can actually, you know see this this most recent month we're in September right now. We can actually go back to see August and you can click along on this graph and hover along this graph and you can actually see at the bottom there which were the top three Clicked and converted on. So when we take a look at this, you can actually see, okay, this one has an 18% click share and a 19% conversion share. So that's, they're doing something right. That means you know a lot of people are actually purchasing when they do actually click on their listing. This one is, you know, 8% and a conversion share of 6.5 you know they're doing pretty well as well and then 7% and 9.1. So now, if you see, you know a really large click share and pretty much no conversion share, that probably means people are clicking on it, thinking it's something, but they're not seeing what they actually want to buy. So one really cool thing that you can actually do if you want to, you know, see what maybe one of these competitors are doing that has the most click share and conversion share. You can see what they're actually doing by running listing analyzer. Now you can actually go ahead and see it in here and when you click on run listing analyzer or you can go straight to listing analyzer and add things in yourself. Carrie Miller: I'm just going to click on run listing analyzer. Let's see what we have here. Are these the top ones? Yes, these are the ones I want to look at. So I'm going to click on run listing analyzer and I'm going to be able to see all of the information for all three of these listings and includes price. It'll include the images and everything that we really need to know, kind of stacked on top of each other. All right, so all of this data is is now uploaded into listing analyzer from that click share, conversion share, so we can see, maybe, the difference. Okay, so this top one was the topped clicked and we can look at the price. Now it has a pretty good price. It's not the lowest price. This one is actually the lowest price, but you know, between these two especially that does have a lower price, so $20 might be the best. And then another thing you can do is you can take a look at the images and see if there's something that this Particular listing has done that this one didn't. Maybe they did. You know better close-up images here. These one, these have a little bit better lifestyle images. Carrie Miller: So it's kind of a mystery there as to why the first one would get the the most clicks. But usually what you can do is kind of drill down a little bit more into the details and you can see, you know, what people are looking for. Potentially it has to do with the actual structure of the product. This one has a little bit more sturdy look. This one looks a little bit more Shaky and it has a lot more eggs on it. So this one probably fits better into your, into your refrigerator. So there's a lot of different components that can go into that. But you can kind of see it a little bit better when you take a look at the media all stacked on top of each other and then also the pricing. So that is just basics click share and conversion share and ways you can kind of analyze that to see if there are ways that you can improve your listing to get some more click share and conversion share. So check it out and let us know what you think. Bradley Sutton: Alright, thank you very much, Carrie, for that training tip. I hope you guys enjoyed this episode. We'll see you guys next week to see what's buzzing.

We're back with another episode of the Weekly Buzz with Helium 10's Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week. Amazon Accelerate Releases https://event.amazonaccelerate.com/general-information/?page=marquee-announcements SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart's white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies. https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal Etsy seeks to drive more organic traffic through “Share & Save” program https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/ Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets. https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S. https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/ We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10's Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies. In this episode of the Weekly Buzz by Helium 10, Shivali covers: 00:41 - Amazon Accelerate Releases 03:30 - Walmart GoLocal 04:08 - Etsy Share & Save 05:23 - Stream For Amazon DSP 05:50 - Walmart Late Delivery 06:55 - TikTok Shop Fulfillment 08:11 - Look Out For This Saturday's SSP Episode! 08:25 - Follow Bradley And Helium 10 On LinkedIn 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Shivali Patel Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz. Bradley Sutton How cool is that? Pretty cool, I think. Shivali Patel Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate. Shivali Patel You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses. Shivali Patel Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart. Shivali Patel Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business. Shivali Patel Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of. Shivali Patel Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool. Shivali Patel So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post. Shivali Patel Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today. Carrie Miller I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest. Carrie Miller Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience. Carrie Miller Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see. Carrie Miller On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling. Carrie Miller You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did. Shivali Patel All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.

In this exciting episode of the Ad Nerds Podcast, hosted by Spanky, we cover a range of intriguing topics. First up, we discuss the major announcement of Linda Yaccarino, NBC's Advertising Chief, being named the new CEO of Twitter. Then, we dive into the Y and Z effect on Mother's Day, exploring how big brands are leveraging emotions to forge connections with moms this year. We also highlight Walmart's generous giveaway of 20,001 year-long Walmart Plus memberships to new moms. Curious about how much time moms actually get to themselves on Mother's Day? We've got you covered. And if that's not enough, we delve into the fascinating world of robots and their impact on the advertising industry. Lastly, we reveal the groundbreaking news that Facebook and Instagram are incorporating generative AI into their platforms, and we discuss the adoption rate of this innovative technology among advertisers. Tune in for all this and more! Key Moments: (1:06) Linda Yaccarino appointed as new CEO of Twitter (3:13) The Y and Z effect on Mother's Day (6:00) Emotional connections in Mother's Day advertising (8:21) Walmart's giveaway of Walmart Plus memberships (10:24) How much time moms get to themselves on Mother's Day (12:02) The impact of robots in the advertising industry (13:29) Facebook and Instagram's integration of generative AI (14:55) Adoption of generative AI among advertisers Nbc Advertising Chief Linda Yaccarino Named New CEO of Twitter The Y and Z effect on Mother's Day Big brands are tapping into a motion to connect you to your moms this year Walmart is giving away 20,001 year Walmart Plus memberships to new moms How much time does mom really get to herself on Mother's Day? The robots have penetrated the kingdom Facebook and Instagram Are Bringing Generative AI Into Their Platform How Many Advertisers Are Using Generative AI? --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Curious about Walmart Plus? Will you actually save money? Join in the convo! ******Grab your Budget Binder Supplies! ➡️  https://amzn.to/3un7S3qBuy me a coffee:https://www.buymeacoffee.com/savvybudgetgirlVisit my shophttps://savvybudgetgirl.comYou can also visit the Etsy shop!https://www.etsy.com/shop/SavvyBudgetGirlTVThis video is NOT sponsored. Some product links are affiliate links, meaning if you buy something we'll receive a small commission.

Walmart Plus is on sale at half price for $49 until black Friday. You can now edit your substitutions in the Walmart app. Discussed accessibility of self-checkout kiosks in grocery stores. Chris gave a recipe for pumpkin pie.

Amazon discontinues the Fire TV Recast, Disney+ and Hulu raise prices, Walmart Plus includes Paramount+, and Xbox announces Game Pass family plan. The post Entertainment 2.0 #596 – Pay the Buck appeared first on The Digital Media Zone.

Joe Frost and Chris Pugh talk about details regarding the HBO Max-Discovery Plus merger and possible changes at WalMart Plus, You can get $5 for free if you sign up for Cash App. How you can connect with us Subscribe to the podcast Ways you can support the show Check out our latest podcasts Connect with Chris Pugh on social media Ways you can save money Check out our latest contests --- Send in a voice message: https://anchor.fm/theohioan/message

Big move from America's largest retailer. Walmart is rolling out a program that shaves off 10 cents per gallon for Walmart Plus subscribers.

Reddit rSlash Storytime r prorevenge where "Flame War" Got revenge on an April Fools joker with an petty joke former roommate used my dishes instead of his own and left them out for days when I was on vacation and on the day he moved out. But, one of the things he apparently forgot was an herb garden he had worked on for years and spent hundreds of dollars on. Too bad about that bruh. Good luck on your own The entitled red Lexus at the fancy car wash this morning. Dave Matthews Banned (medium) Easter Decorations Accuse me of smoking pot in your bathroom? Okay Thump. Thump. Thump. cut me off in the Drive-Thru I think not You earned this Christmas gift Trick me into Walmart Plus? I will use your crappy service. One can at a time. My great grandmother learned how to repair her car after her husband tried to force her to stay home. See acast.com/privacy for privacy and opt-out information.

Walmart se encuentra entre las empresas más exitosas del comercio electrónico y sus principales tiendas online están entre las tres primeras a nivel mundial. Es el principal competidor de Amazon y en este episodio te contamos por qué puedes aprovechar su plataforma para vender tus productos de la mano de Paula Trujillo, una profesional en administración de empresas y mercadeo y con una amplia experiencia en la creación de marcas y herramientas digitales para la expansión y posicionamiento de productos en Walmart. “Walmart es el retailer más grande de todo el mundo y es el único que puede darle competencia a Amazon”, afirma nuestra invitada, y agrega que “este es el momento perfecto para lanzarse en Walmart”. Pero también nos cuenta los puntos a tener en cuenta para comenzar a vender en este marketplace y uno de los principales es que “es necesario que tengas un poco de experiencia porque quieren personas con un establecimiento, página web, que vendas en Amazon, tengas una tienda de Shopify, etc.”. “Si no estás vendiendo en otra plataforma, no te recomiendo Walmart, y además no te van a aceptar la aplicación”, asegura Paula. Seguido a ello, exigen a las organizaciones tener una LLC y el formulario W-9 para vender. “También piden ver tu catálogo y finalmente un método de integración”, comenta Paula, y aclara: “Ellos tienen una alianza con Shopify y la parte de la integración la hacen a través de Shopify”. Cuando podemos cumplir con todos estos requerimientos, llega el momento de la aplicación que, según Paula, “no es tan sencilla y es bueno que busquen capacitación antes”. “Hay personas que han fallado mucho en Walmart porque creen que si les va bien en Amazon les va a ir bien en Walmart y no es así”, alerta la especialista, y es porque hay otro tipo de restricciones dentro de Walmart, como el hecho de que “hay productos que no se pueden vender”. “Recomiendo que vean las restricciones en las categorías y productos”, destaca Paula. Para iniciar en Walmart debes hacer una prueba de mercado y para eso nuestra invitada se vale de herramientas como Data Spark, un software que ofrece estimaciones de ventas, historial de precios, ganadores de cajas de compra, productos más vendidos por categoría y más.   No es ningún secreto que Walmart ha estado trabajando duro para alcanzar a Amazon en todo lo relacionado con el comercio electrónico. Por eso, en 2020, el gigante minorista lanzó Walmart Fulfillment Services, un nuevo programa que permite a los vendedores del mercado almacenar inventario y enviar a través de los centros logísticos de Walmart, así como Walmart Plus, su respuesta a Amazon Prime. Asimismo, Walmart comparte una alianza con Deliverr, una empresa que se encarga de hacer toda la parte del envío y puedes mandar tus productos a las bodegas de Walmart. “Utilizar Deliverr es uno de los puntos que te va a ayudar a que tu aplicación sea aceptada porque Deliverr es una de las pocas compañías que te ofrece la opción de los dos días”. Walmart TwoDay es un programa de envío rápido que garantiza la entrega en todo el país en un plazo de dos días laborables contiguos para los Estados Unidos. “Si todavía no tienes WFS, puedes utilizar Deliverr”, resalta Paula, aunque puntualiza en que “tienes que aplicar la WFS para obtener el beneficio de utilizar las bodegas de Walmart”. La parte más complicada es el inicio y que te acepten, pero también es complejo superar una suspensión de cuenta. “En Walmart no es tan sencillo como en Amazon, tiene muchísimos más requisitos y tienes que tener mucho más cuidado en qué es lo que colocas en el catálogo; no puedes colocar que eres FBA porque te suspenden”, relata Paula, y asevera que “la parte de la apelación también es difícil porque son muy exclusivos, porque quieren buenos precios, calidad y compañías”. A pesar de las complejidades que tiene la plataforma, hay muchos puntos a favor que puede disfrutar un vendedor. Entre ellos, enumera nuestra invitada, está su crecimiento, “que desde el 2021 fue del 89 por ciento de las ventas de e-Commerce con respecto a Amazon, que fue del 16 por ciento”; su visibilidad, “porque Walmart tiene presencia en el tráfico externo, como en los buscadores”; su fuerza laboral, debido a que “cuenta con 2.3 millones de empleados”; su logística, gracias a sus 150 centros en todos los Estados Unidos”, además de sus 4700 tiendas; el catálogo de Walmart es “de 100 millones de productos, mientras que el de Amazon es de 600 millones, por lo que podemos entrar al catálogo de Walmart y va a ser mucho más fácil”; y finalmente los vendedores de Walmart “tienen 13 veces más tráfico que los de Amazon, porque no hay tanta competencia y podemos sobresalir”. Son diversas las utilidades que Walmart les brinda a los sellers. Y, sin dudas, también ayuda a vender bajo los modelos de Arbitraje y Wholesale, ya que “no hay tantas restricciones y entonces están dejando hasta a los consumidores comprar productos que son más complicados en Amazon”. Con Marca Privada, “Walmart está muy abierto a todas las compañías, aceptando marcas del exterior y no sólo de Estados Unidos”.  Es importante destacar que Walmart está todavía desarrollando su estrategia en el canal online, pero cada vez más vendedores apuestan por este marketplace al estar menos concurrido y contar con servicios como Walmart Plus, que Paula atestigua que “te da muchos beneficios, similar a Amazon Prime”, entre los cuales están los envíos gratuitos, el elemento más influyente en términos de adquisición de clientes. Lo que está creciendo poco a poco también es la publicidad. “No es como Amazon en la que pagas y sólo vas a Seller Account y haces publicidad, en Walmart tienes que aplicar y ellos son los que deciden si te aceptan o no hacer la publicidad porque no hay tanta gente compitiendo”, explica Paula, y enseña que “la primera opción para llegar a la primera página es hacer publicidad, luego es la cantidad de ventas”. Respecto a los precios, Paula recalca que “es brutal como en Walmart los encuentras altísimos”. “En Amazon, al haber mucha competencia, tienes que bajar los precios. En cambio en Walmart no es así porque hay menos gente. Incluso hay algunos que compran en Amazon y venden en Walmart. Poder subir los precios para Arbitraje es muy bueno, como también para Marca Privada”, expone nuestra especialista. Walmart como plataforma ofrece a los vendedores números de clientes atractivos, herramientas, oportunidades para promover su marca y hasta no hay que pagar para la suscripción, pero Paula advierte no competir con Walmart en los listados, porque “es súper duro”, ya que “ahí sí los precios son bajísimos y siempre nos va a ganar el Buy Box”. Debido a su número comparativamente menor de vendedores en relación a Amazon, Walmart es una gran conveniencia para los sellers. Pero antes de arriesgarnos, tenemos que saber que el análisis previo siempre es un deber que tenemos que cumplir para no perder dinero. Para eso, y por ser parte de nuestra audiencia, Paula te regala un cupón con un 50 por ciento de descuento en Data Spark con el código: WLM50. ¡No te pierdas esta oportunidad! Instagram: @paulatrujillo25 Youtube: Paula Trujillo

36氪获悉，港交所文件显示，3月8日，乐华娱乐向港交所正式提交上市申请，中信建投（国际）融资有限公司和招商证券国际为其联席保荐人。根据弗若斯特沙利文，以2020年艺人管理收入计算，公司是中国最大的艺人管理公司及中国认知度最高的娱乐品牌之一，主要包括艺人管理、音乐IP制作及运营及泛娱乐业务三大互补业务板块。据第一财经消息，在中国不锈钢巨头青山控股集团有限公司“逼仓事件”发生后，银保监会要求银行上报海外风险敞口，大宗商品市场的剧烈波动也令银行同业、相关企业惴惴不安。多家中外资行人士证实了上述消息。青山实业董事局主席项光达3月8日下午回应称，青山是家优秀的中国企业，仓位和经营都没有问题。据中新网报道，中国人民银行8日宣布，今年依法向中央财政上缴结存利润，总额超过1万亿元人民币。中国财政部有关负责人表示，这些资金安排用于大幅增加对地方转移支付，帮助地方财政特别是县区财政缓解减收压力。上述转移支付资金将纳入直达机制管理，快速精准直达市县基层、直接惠企利民。据央视新闻报道，伦敦金属交易所（LME）最新消息称：不早于（3月11日）周五前恢复镍期货交易，并为镍期货设10%的单日涨跌幅限制。LME在公告中表示，目前清算所所有成员均完全符合各自的保证金要求。然而，LME也知晓整体商品市场的信用环境在地缘事件和价格暴涨后正处于紧张的状态。因此，交易所预期不会在3月11日前恢复镍期货的交易，同时也会最迟在恢复交易前一天（伦敦时间）午后两点前告知市场。据新浪科技报道，Netflix CFO表示，该公司目前没有提供包含广告的流媒体服务的计划，但不代表未来没有这种可能性。华尔街分析师建议Netflix通过广告来开发成本更低的业务，以提高收入。最近几个季度，该公司新增用户的速度有所放缓。今年以来，Netflix的股价下跌了近43%。据界面报道，全球最大的零售商沃尔玛周二表示，将为其在美国的兼职和全职员工免费提供Walmart Plus会员服务，希望在劳动力市场紧张的情况下提供更多福利留住员工。沃尔玛表示，该计划适用于在其商店、配送中心和履约中心就业的员工。目前，Walmart Plus被视作亚马逊Prime的竞争对手。2021年Walmart Plus用户数为3000多万。本次计划宣布后，会将额外的160万劳动力纳入其用户群。据新浪科技报道，特斯拉CEO埃隆·马斯克要求法官终止2018年其与美国证券交易委员会（SEC）达成的一项协议。马斯克称，该协议被SEC用于践踏《第一修正案》赋予他的权利，并事先限制他的言论。与此同时，马斯克还要求法官阻止SEC发出的传票，该传票要求马斯克提供与“审查他的Twitter帖子、以及出售股票和期权”有关的文件。

36氪获悉，港交所文件显示，3月8日，乐华娱乐向港交所正式提交上市申请，中信建投（国际）融资有限公司和招商证券国际为其联席保荐人。根据弗若斯特沙利文，以2020年艺人管理收入计算，公司是中国最大的艺人管理公司及中国认知度最高的娱乐品牌之一，主要包括艺人管理、音乐IP制作及运营及泛娱乐业务三大互补业务板块。据第一财经消息，在中国不锈钢巨头青山控股集团有限公司“逼仓事件”发生后，银保监会要求银行上报海外风险敞口，大宗商品市场的剧烈波动也令银行同业、相关企业惴惴不安。多家中外资行人士证实了上述消息。青山实业董事局主席项光达3月8日下午回应称，青山是家优秀的中国企业，仓位和经营都没有问题。据中新网报道，中国人民银行8日宣布，今年依法向中央财政上缴结存利润，总额超过1万亿元人民币。中国财政部有关负责人表示，这些资金安排用于大幅增加对地方转移支付，帮助地方财政特别是县区财政缓解减收压力。上述转移支付资金将纳入直达机制管理，快速精准直达市县基层、直接惠企利民。据央视新闻报道，伦敦金属交易所（LME）最新消息称：不早于（3月11日）周五前恢复镍期货交易，并为镍期货设10%的单日涨跌幅限制。LME在公告中表示，目前清算所所有成员均完全符合各自的保证金要求。然而，LME也知晓整体商品市场的信用环境在地缘事件和价格暴涨后正处于紧张的状态。因此，交易所预期不会在3月11日前恢复镍期货的交易，同时也会最迟在恢复交易前一天（伦敦时间）午后两点前告知市场。据新浪科技报道，Netflix CFO表示，该公司目前没有提供包含广告的流媒体服务的计划，但不代表未来没有这种可能性。华尔街分析师建议Netflix通过广告来开发成本更低的业务，以提高收入。最近几个季度，该公司新增用户的速度有所放缓。今年以来，Netflix的股价下跌了近43%。据界面报道，全球最大的零售商沃尔玛周二表示，将为其在美国的兼职和全职员工免费提供Walmart Plus会员服务，希望在劳动力市场紧张的情况下提供更多福利留住员工。沃尔玛表示，该计划适用于在其商店、配送中心和履约中心就业的员工。目前，Walmart Plus被视作亚马逊Prime的竞争对手。2021年Walmart Plus用户数为3000多万。本次计划宣布后，会将额外的160万劳动力纳入其用户群。据新浪科技报道，特斯拉CEO埃隆·马斯克要求法官终止2018年其与美国证券交易委员会（SEC）达成的一项协议。马斯克称，该协议被SEC用于践踏《第一修正案》赋予他的权利，并事先限制他的言论。与此同时，马斯克还要求法官阻止SEC发出的传票，该传票要求马斯克提供与“审查他的Twitter帖子、以及出售股票和期权”有关的文件。

Episode 51 is a little different than a normal style episode I typically do. It's a closer look into Walmart Plus.  I talk about the benefits, the cost, my personal experiences in the trial period and a recap of my thoughts. If you are a current Walmart shopper, this episode is for you. If you are a "never in my life will I shop at Walmart" type of shopper, guess what, this episode is for you as well. You've got be informed or else, you could be missing out on potential savings of time and money.    SHOW NOTES: This post contains affiliate links. You don't pay any extra, and I earn a small commission. I'd also like to call attention if prices I mentioned in this episode were prices I paid at the current time and may not reflect the prices you would pay at the time of reading or listening to this. If you choose to dig a little deeper with a personal free trial to Walmart+, consider going through my link. It's no cost to you, and I get a small commission. Above all, remember, what works for me or doesn't work for me, might in fact, work perfectly for you! :) I am confident you'll walk away with a good understanding of what to expect from a Walmart+ Membership. Have a great week ahead! 

On this episode we talk 2022 Predictions, Walmart Plus News, Food News, News Streamings and more!

On this episode we talk 2 Predictions, Walmart Plus News, Food News, News Streamings and more!

Link to Article: https://bit.ly/3lGjIkZIt's still difficult to find a PS5, Xbox Series X, Nintendo Switch OLED, or practically any desktop graphics card made in the last three years. So difficult that many people resort to paying scalpers far more than it should cost to get one. This trend has stuck around since the early days of the pandemic, and it might not change any time soon.This year, the likes of Amazon, Best Buy, and Walmart signaled that they, too, would like to become console and GPU scalpers, in a sense. Each began hosting some restock events you couldn't access unless you had a paid subscription to Amazon Prime, Walmart Plus, or Best Buy's new “Totaltech.” But don't fall for the notion that these services will go the extra mile for you. In fact, they don't guarantee the basic tools you need to succeed.While Scalpers have what you want and will give it to you if you pay, that's not how it works with these subscriptions. Yes, instead of going up against countless others in a restock battle royale, you might be competing with a smaller set of paying customers, theoretically boosting your chances of success. But it's still a total gamble. It's essentially a cover charge to get into the same page where you might be able to click a buy button, or you might not. And the more people who pay the cover charge, the worse your chances get.Support the show (https://bit.ly/2XdAlJC)

Greetings Earthlings!! Welcome to another episode of Dads Who Game.  By the time you read this, T Lock will finally have a PS5!!  Thank you Walmart Plus!! In the year of 2021, you can find the meta verse, self-driving cars, and apparently...black people still being drug by horses. Squid Games is an amazing phenomena in the US, but if you're in North Korea, it's punishable by death! A 10 year old child is being charged with assault for hitting another child with a ball....during a dodgeball game. What a crazy world we live in, and it takes a podcast like this to get you through.  Don't forget to tell your friends who yo favorite daddy is!! Follow us on IG, and everything else here: https://linktr.ee/everythingtlock --- Support this podcast: https://anchor.fm/dadswhogame/support

Throughout the years, Walmart has brought the idea of the superstore to life. Its name is ubiquitous, most Americans live within eight miles of a Walmart, and within the store, you can find everything from groceries to automotive services to custom paint production. Seriously, there is very little that you won't find within a Walmart. And, on this episode of Up Next in Commerce, Cynthia Kleinbaum Milner told me about how that competitive edge is something that Walmart wanted to lean into as it evolved into the digital era. Cynthia is the VP of marketing for Walmart Plus, Online Grocery and Mobile App, and part of what she does is help Walmart use the power of its retail presence to engage with customers in an omnichannel way, this includes on mobile, which we touched on a lot in the interview. We also dove into Walmart Plus, and how Cynthia positioned Walmart Plus different from the competition, by getting the deepest understanding of what customers want and why. Plus we got into Cynthia's own journey and how she has developed her skills as a marketer to land at one of the biggest global companies ever. This was such a fun episode, I hope you enjoy it!Main Takeaways:Going Backward To Move Forward: The world changes so rapidly that oftentimes the skills you are using now as the main part of your job will be peripheral or inapplicable in just a few years. Rather than continuing on one path doing only what you know, it might be a better long-term strategy to step back and learn in other emerging areas to make yourself more well-rounded. Even if you have to make a lateral or backward move right now, in the long run you will be a much better and a more skilled worker.The Full Experience, Online and Off: Walmart is more than just a grocery store for those who go to physical locations. Naturally, the online experience had to be more than just one kind of shopping experience as well. Creating an app that makes the entire experience of shopping better, has to be the goal. Whether that means bringing in scan and go features to use in-store, or an endless aisle to shop from online, or building in additional services like financial help and delivery, there has to be more to your app so that you are providing customers with the ideal experience.Making Membership Worth It: Too often, brands have membership programs that have one or two benefits that customers use every once in a while at best. But if you're going to have a membership model, you want to make it worthwhile for customers and the business. There should be services that you can't access otherwise, you should be adding value to your customers' lives, and you should always be striving to add features and services that save time and money for your customers, which will make them want to use your app and come to your store even more.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we're ready for what's next in commerce. Learn more at salesforce.com/commerce---For a full transcript of this interview, click here.

Sunday funday #17. Must have pringles. Yard work. Orange flowers and berries. Bake off obsessed. Pre-youtuber for life. Cats cats cats. Prairie living.

This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime. Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders. With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers. Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business. Show Notes: 1) Plus or Prime

Our own Ben Fox Rubin shares his insights about the origins and future of Walmart’s subscription service. Story: https://cnet.co/30qUEDS Leave a voicemail: 862-250-8573 Follow us: twitter.com/thedailycharge Homepage: cnet.com/daily-charge Learn more about your ad choices. Visit megaphone.fm/adchoices

So many Ecommerce stores offer discounts. Should you? Today Jon breaks down why discounts are probably doing more harm than good for your brand, and offers some better alternatives. The Essential Guide to Ecommerce Sales Promotions [78 Tactics] : https://thegood.com/insights/essential-ecommerce-promotion-guide/ TRANSCRIPT: Ryan Garrow: Jon, I come across this all the time, and I found myself accidentally suggesting these things to maybe my wife's business or some friend's businesses. When it comes to conversion rates on websites, one of the easiest ways to increase an e-commerce site's sales rate is to offer discounts on products or site-wide. I see it all the time, and I know you have your favorite email popups for 10% discounts and your Reelio spin for discounts on every Shopify site on the planet two years ago. When you see all these discounts out there, it gets stuck in the back of all these e-commerce marketer's minds that it must be a good thing to do. And I think some companies get addicted to it. In fact, one of my wife's favorite stores is Michaels, it's a craft store, and I get the wonderful job of picking up her orders on the way home from the office. And as I'm looking at these receipts, as I'm picking it up, there is not an order she puts in online for store pickup that doesn't have some crazy discount codes. It's at least 40% on every order that Michaels is giving away on these orders. And that blows me away how they must have a lot of false front on their pricing to be able to do that and that limits what they can do outside of direct consumer marketing like in Google Ads or things like that. But Jon, technically these discounts increase conversion rates and may, in fact, be increasing new-to-file customers in their database. Given those two metrics, why does a brand need to be careful if they're using discounts on their site? Jon MacDonald: Well, I think there's a couple of things to be thinking about here, first of which is that discounting is not conversion optimization. It's margin drain. These brands who are engaging in discounting, what they're really setting themselves up for is to always be a discount brand in the eyes of their consumers. And just like you're saying with Michaels, your wife is never going to pay retail price at Michaels. She always knows there's a discount code or some special that they're running. Once you dig that hole, it's so hard to climb out of it. It really just becomes impossible. Once you're a discount brand in the eyes of the consumer, you forever are going to be a discount brand. It's just not something that you can easily really recover from. And I think a good way to think about this is the real estate market. A good realtor will tell you, or almost any realtor will tell you, that every house on the block, no matter how ugly, will sell at the right price. And so my point of view on this is that if you have to discount that severely, you likely just have a pricing problem or you have a product problem. And most people try to solve those by just severely discounting, or what they try to do is to get those new-to-file customers in by offering an initial discount. And those just become really, really complicated to recover from. Ryan Garrow: Now, are you saying that 10% sales or sales throughout the year are bad across the board, or does it occasionally make sense to have a sale of some sort? Jon MacDonald: Well, let's talk about what sales are, because I think there's a ton of ways to drive e-commerce revenue without using discounts. A sale could be anything that is different than just a discount, right? So you could do different types of promotions. So you could do buy one, get one. In essence, you're basically giving somebody a free product, but you're not calling it a percent off. You could say something like buy three of these, you get the fourth free, something like that. And that also helps you get your average order value up. And yes, you end up eating some margin there. It's a psychological shift from offering a dollar or a percentage off and instead, helping you to look at other metrics. Same thing with something like free gift with purchase, right? So if you purchase something... You could always say, "Buy this and we'll give you X product for free," or you could say something like, "If you spend X dollars, you get this product for free." There are other ways to do that. I mean, you could do free shipping, which is essentially a discount. I mean, it's almost an expectation anymore in e-commerce, but it could be looked at as a discount, or you could even do if you spend over $50, you get the free shipping. You could look at free returns. I think a lot of people are interested in making sure that they can return their item without having a charge there. This list could go on and on, and you could do loyalty programs. You could do urgency by saying there's limited quantities. You could give a money back guarantee or some type of service guarantee of we'll make it right. There's a lot of other things you can do to incentivize purchase that is not a dollar or a percentage off, and I think too many people get lazy and just go straight to that as the original tactic. Ryan Garrow: So from a broad stroke over-simplification, try generally to avoid any kind of dollar discount or percent discounts as a standard practice with your site. Are you saying that necessarily like a Veteran's Day 10% off discount would not necessarily be a great thing or tied to a certain event randomly throughout the year? Jon MacDonald: Again, I wouldn't do a percentage off or a dollar. I think there's a lot of other things you could do. Ryan Garrow: Okay. Jon MacDonald: Right? So all those things I listed, you could say, "Hey, if you're a veteran, we do these special things for veterans." It doesn't have to be a percentage off. Free shipping for all veterans this weekend, or we're doing free shipping just because it's Veteran's Day. So there's a lot of other ways you could get urgency and have people to want to take action. And that's really all we're looking to do with a discount is to create urgency where somebody is interested in the product, but they need to be moved to actually converting, and you want to give them that little extra push. Most people, it's just commonplace or perhaps this laziness, I'm not sure, but we see it so much and it's where people just immediately go to that discount. Ryan Garrow: I think it's the easy button. Jon MacDonald: Right. Ryan Garrow: Even me in strategizing with my wife's retail storefront and her e-commerce site, she's getting more involved in e-com and is trying to figure it out. And so we're like, "Hey, let's do a 10% off sale for this event." She did this event for I want to say 15 online retailers, and it was a great success, but one of the requirements is everybody's got to have some kind of promo to draw in all of your followers on Instagram to this event. And 100% of them did a percentage off discount. Jon MacDonald: Yeah, exactly. Ryan Garrow: And I advocated for that. So I failed you, Jon. Jon MacDonald: Well, that's why we're educating you today, Ryan. Ryan Garrow: Okay, so percentage off, dollar discounts, bad. Getting a little more outside the box, creative thinking and how can you incentivize. With other methods, it may in effect just be a discount. It's just presented in a different way like BOGO or free gift with purchase. Free shipping is probably not necessarily an incentive anymore for most companies, but depending on what you sell. There is a unique one that just came up with my wife and I yesterday, abandonment emails with discounts. So you've abandoned the cart, almost every site... Shopify, in fact, has it built in. You can do abandonment emails. You don't have to sign up for any kind of email plan. They'll send it out because they know abandonment emails work. A lot of companies give percentages off. My wife was telling me that she leaves things in the cart on purpose for a day or two to see if she gets an email. Jon MacDonald: Right, and that's the problem right there, Ryan. Right? I think it's because we now know and we've been trained on a couple of different things. The first is that we're likely to get an abandonment email, so we might as well wait because I'm not in a huge hurry. So you're not creating that urgency by offering the discount. And two, you know how you're in checkout and you see that little coupon code field? What's the first thing we do? Ryan Garrow: Oh man. Jon MacDonald: We go to Google, right? You search for discount plus company name or website, and you see what comes up. How many thousands of sites out there now that are affiliate sites that list these discount codes that they find? And there's whole apps based around this. PayPal just bought Honey, which is a plugin for your browser that goes out and searches for all these and makes that easy for you. And PayPal loves it and Honey loves it because they get a commission on each of those. The reality is there's a whole economy based around discounting. If that doesn't tell you there's a problem, I don't know what would. Ryan Garrow: Oh, for sure. Okay. We all agreed now we're not discounting percentages off, dollars off. Okay? So you've seen almost everything under the sun for increasing conversion rates with some sort of incentive. What would you rank as probably where somebody should start? If they're going to break themselves from this percentage off drug that they've been feasting on for the last five years of their e-commerce career, what steps should they take to start weaning themselves off of that? And how can they test and measure and show results outside of that? Because many times as marketers, we're scared almost to stop doing something that's been working for the last five years because these numbers we're reporting up the chain, we don't want to risk that and the new customers or things like that. So how do we take baby steps? Jon MacDonald: First thing you should do is have one-time use discount codes, and that really helps prevent the issue of your discount codes ending up on these aggregate sites that people are just going to search for. The second thing you should do is hide the coupon code field behind a text link in your checkout. So instead of just having the field open and showing, you actually have to say, "Have a discount code," and then you click on that and then it opens a field. The reason is we've done tons of A/B tests on this and the psychology behind showing an empty discount field make somebody want to go find it, because not only they're like, "Oh, well, it's here and it's empty. I need to fill that with the discount because I'm not getting the best deal." The other thing you could do is just have discounts that work based on a link. So if you email someone a discount, then only click on that link and then it automatically does it for them and it's not a discount code field in the cart at all, even behind a link like, have a discount code. So there are some things you can be doing there. Also, immediately just look at your promotions calendar over the next three or six months and just say, "Okay, which of these can and should be changed to different types of promotions?" I think that almost every brand has done some type of discounting, right? And not to the extreme that Michaels has where... Same thing with like Bed, Bath and Beyond where I'm not going there unless I have one of their spam mailers out of my paper mailbox that I'd never checked. And unless I go there and I have that that says I'm getting $20 off or whatever. And it's interesting. I haven't been to that store in quite some time, but the last time I was there, I remember I walked up to the counter and I was like, "Oh, I had that coupon at home and I didn't bring it," even though I didn't. I just said that because I know they have them, and they're like, "Oh, no problem. We have it right here," and they pulled it out from next to the register and just scanned it for me. And I was like, "Wow, okay. How many people are saying the same thing I just said?" They all know they're going to give me a discount. And it's just not a really good situation. You want to break that cycle and really look at what you're planning upcoming six months ideally and then just start weaning yourself off of it over the next six to 12 months. Ryan Garrow: We can't all be the biggest brands in our industry. And so as we look at our competitors and see discount codes, discounts happening, especially on Google Shopping where I spend most of my time and strategy, it's you get that wonderful little button that says, "20% off discount until January 7th," or something like that. It's actually good to have that there because your click-through rate increases. So you have to just be aware that you're not going to have that anymore, but there's different things you can put into that field to get there. And overall price is generally a better principle in Google Shopping. Jon MacDonald: Well, that's exactly it. I mean, part of the algorithm with Google shopping, correct me if I'm wrong, is price, right? So why hide all that behind a discount? If you're going to offer the discount anyways and make it super easy for people to get it, just cut your price. And there's a lot of ways you can show that people are getting money off without having to have a discount code. So on your product detail page where you have the price, show three things, the strike-through price, so the original price with a strike through and then the new price next to it, and then show them how much money you're getting off, and then show them what the discount percentage is as well. So you're basically just showing them, this is what our price is off of the MSRP or whatever, and then they feel like they're getting a good deal. Ryan Garrow: Does this change it all in a MAP industry? I feel like that industry is a little interesting when you're all competing at the exact same price point, and then there's a little gray areas around discounts because you can't necessarily do BOGO discounts on Google Ads necessarily, at least on shopping ads. Jon MacDonald: Right. Yeah, I think it becomes a little more complicated to show how to communicate that, and that's why I always say, just have your best price available. Now, if it's a MAP pricing situation, which the manufacturer is requiring a certain price to be listed, you can do what Best Buy does, which is, shows the best price in cart. That's how they get around that, right? It's not a discount code. They just say, "See price in cart." Now, there's some psychological play there in the terms of once it's in your cart, you kind of feel like, "Okay, I'll just move forward." So they're pushing you that next step down the funnel. But I can't tell you the number of times I've went to BestBuy.com, added something to my cart, and abandoned it. I can't imagine what their abandon cart rate is, but that's obviously not a metric they're that concerned about with this model. But I think they're kind of stuck in a bad spot by their manufacturers of how do you have to list the price. And if the only way you can show that price is in cart, then, okay. If that's the best thing you can do, then I would highly recommend that. Ryan Garrow: If you're going to do that, don't make people log in to see it in your cart. Jon MacDonald: Right. Ryan Garrow: That's a failure, because I've been to those sites. They're like, add to cart for price. I'm like, I try to add it and they want my email and all this information before I can get to the cart. And I'm like, I'm not doing it. Sorry. Jon MacDonald: Yeah. Well, if you're going to do that, there's other ways you can do this. You could have loyalty programs. Then if you're going to make people log in to see what their price would be, you could put it behind it a loyalty program, for instance. That's where you're going to be able to say, "Okay, we're not giving you just a percentage off here. We're saying that as a loyal member, on every purchase you get X percentage off." Right? And at that point, it's a different psychological trigger because at any point, they're a loyal customer now, right? There's an argument to be had. I saw a great article on LinkedIn today that somebody was posting about the argument that consumers fall in love with the loyalty program, not with the brand. Same thing here... Ryan Garrow: Really? Jon MacDonald: Yeah. You start thinking about airlines and sky miles. I'm on Delta. I'm loyal to Delta because I've tons of miles there, and I'll pay a little bit more. But I'm falling in love with gaming the sky miles system the best that I can there, right, in terms of how do I get as many points that I can. I have the credit card that's associated with it. I'll try to fly them. But if they're like $400 more to fly someplace... There's a threshold in there. It's a lot less than that. But if there's a threshold for me, I'll fly a different airline, and then I'll say, "Okay. Well, first of all, who's the partner that I can fly so I still get the miles? And then if that doesn't work, then who's my second choice airline that is a non-partner that I can get miles from that I can also use?" So then you start gaming the system around the loyalty program instead of having loyalty towards the brand. Ryan Garrow: Yup, I would agree. I do that myself. But there is value to obviously loyalty programs. Jon MacDonald: Of course. Ryan Garrow: Is it generally a simplification of it to keep them from trying to game it and just make it like, "Hey, I'm a loyal customer," or how do you take that next step then, I guess? I don't want to dive too much into loyalty, but you also don't want to just move your discounts and your pricing issues from one place to another, right? Jon MacDonald: Yeah. Well, let's just talk about the best loyalty program in e-commerce. What do you think that is? Ryan Garrow: I mean, the one I use the most is probably Starbucks. They keep changing it, so I'm less excited about it. Jon MacDonald: Yup. That's a good one. I'm talking about Amazon, right? If you think about the best loyalty program that there is right now, Starbucks aside, because I love that too. I get a free coffee a week essentially, so I love it. And they do a good job of not discounting. It's for the loyalty program, right? It is essentially a discount, but now I'm earning that discount. And so they're increasing their customer lifetime value. But if you look at Amazon, I think they do a really good job. Now, generally they compete on price to some degree, but not always. They also compete on speed, right? And so what I mean by that is best testament to this is Walmart. Everyone thinks Walmart's coming out with Walmart Plus here very quickly. Now, that's the rumor on the street right now, which is going to be their same type of Amazon Prime, where it gives you free shipping in a fast speed by paying a yearly fee. Well, this is just like the Costco model. Costco makes more money on the yearly membership than they do on the margins of their products. And so I think that's a really interesting model. People don't go to Costco because Costco is running massive discounts. They just have low prices. And, of course, you're buying in bulk, so you're upping your lifetime value and your average order value, and you're paying for that privilege. So it's a win-win on revenue for them. But most brands aren't going to make that commitment, and most brands don't want to start out by doing that. But I think if you start a brand by doing that upfront, then you're going to be in a much better position. And I think it's still something every brand can do and should start thinking about. Ryan Garrow: No, I would fully agree, and I have to start rethinking some of my easy button discount suggestions now for even my own brands. All right. Any final points on discount? Obviously we're not using percentages off or dollar discounts. We're getting a little more creative and actually maybe not pushing the easy button. Do you believe in regular annual events in online marketing? Like Nordstrom has their yearly sale, their half yearly sale, and that's pretty much all they get. And I have a lot of clients that do friends and family sales every month of the year or something like that. Jon MacDonald: Yeah. Look, I think that those types of promotions work really well and that's what those are. They're different types of promotions, right? I think if we could be thinking about this as a holistic kind of overarching topic for today, it's less about using discounts or the negativity of discounts. It's really about how to move from discounts into promotions, right? And so tattooing promotions to regular intervals, like the Nordstrom anniversary sale, or looking at holiday-based promotions, or any of those types of things. I think that a promotions calendar is necessary for any brand. I'm not saying don't do promotions. I'm saying don't step down to the easy button of a discount. Now, I do think the only time that a discount makes sense for a brand is if you're okay breaking even on the initial sale to get that customer in, but you know you're going to have a massive lifetime value for that customer. And only then is it probably okay to start doing discount and understand they're always going to want to pay that discounted price. So only offer a discount that you can sustain forever. And at that point, maybe this works, but I have yet to see a brand that has pulled that off effectively and done it extremely well. But that's the only instance I've really seen discounting work well. Ryan Garrow: Got it. So if I'm selling a product and I know once they buy one, I'm going to sell a hundred of them over the next three years to this one person. And I can replicate that. Jon MacDonald: Exactly. You know who's really good at this? It's Quip, Q-U-I-P, toothbrushes, right? What they do is you buy the Quip toothbrush and they include inside the first order, in the box is a little code on a piece of paper that you then go to the website, you type in that code when you're ready to refill the brush head, and they mail you another brush head and a battery for free. But it's a onetime thing, right? And what they're doing there is getting you in the habit of going back to them to get that product, and you're starting the habit. And so that's where I think something like that can work extremely well for offering a discount. They tell you upfront that it includes a free brush head replacement. We'll ship you your first battery and brush head replacement. They're very open about that. And it works extremely well for them, because they're forming the habit of, now I have a second pressure head, so I'm not going to just throw the whole thing away. I have the free brush head, even if I was like, "Yeah, the product's okay. It's not as good as the Sonicare maybe, but you know what? I have a free brush head. I'll go ahead and get that and stick with it." And by that point, you're, you're in it, right? You're going to do it again. Ryan Garrow: You're talking about maybe from a marketing perspective, you invest to get the new customer. Once you have them, your next order somehow is going to be discounted through email or something. Did you just get them in the habit? Like, "Hey, your second order is X because it's the second order," but you set that expectation upfront? Jon MacDonald: Right, because you know you're going to have a high lifetime value from them and you're just helping move that further along, meaning the habit that comes with somebody having a high lifetime value. Ryan Garrow: Got it, Because you wouldn't want your normal email cadence to be, "Hey, here's your coupon code. Come back and buy from us," because now they're going to expect that that happens all the time almost. Jon MacDonald: Exactly. And again, this is not a dollar off or a percentage off. In reality, it's costing Quip the same amount of money as if they did that, but they're being really smart with that investment. Ryan Garrow: Lots to ponder through and lots of brain synopsis to start reconnecting in different ways so I can solve problems better. Jon, I appreciate the challenge as e-commerce marketers to not do the easy button and start getting a little more creative and maybe better for the brand long-term. Jon MacDonald: Yeah. And if anybody is really interested in this topic, just go to thegood.com, click the little magnifying glass in the top right, which is our site search, just type in discount and you'll come up with a ton of articles that have... There's an article 78 ways to do promotions without discounting up there. There's a lot more ideas than what we've covered today that we can't possibly get to in a 30 minute episode, but I want to make sure people know that that's a great resource for this as well. Ryan Garrow: Yes. You can spend hours learning from Jon on his website. Go there, but make sure you've built some bandwidth in after you go there to read all of the stuff you find. Thank you, Jon. I appreciate your time. Jon MacDonald: Thanks, Ryan.

Episode 12 of "Consumers, Cars, Tech Talk and More! with Phil Scott" covers New Apple iPads and Watches; Gateway Laptops and Tablets Come to Walmart; Walmart Plus and the GoPro Hero 9 Debut. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Rob talks about the difference between Amazon Prime and Walmart Plus.  See omnystudio.com/policies/listener for privacy information.

Let’s compare the new Walmart Plus to Amazon Prime. From price to inventory to bonus perks, there's a lot to consider.

Let’s compare the new Walmart Plus to Amazon Prime. From price to inventory to bonus perks, there's a lot to consider.

Sri and PVSB are joined on this episode of The CPG Guys podcast by Kiri Masters, Founder of Bobsled Marketing, an Amazon Consulting Agency & host of the eCommerce Brain Trust podcast.Topics covered include:What really is happening in the world of Amazon and 3P marketplaces - so much noise everyday?What insights has bobsled found on this during the pandemic? Is it category specific? Advice for startups - amazon or dtc?Media and Search - are they the same? Should one just double down on AMS?AMS : what are the various tactics available to small brands? Are they any different for scaled brands?What’s the importance of copy for an asin PDP? Does SEO matter?Is winning on amazon an everyday hack or strategic goal setting and staying the course ?What is your advice for q4 and holidays?Walmart 3P is in your wheel house? What’s the construct here and why?Walmart Plus? Serious or a trial? Why?Learn more about Kiri's business at http://www.bobseldmarketing.com Subscribe to Kiri's eCommerce Brain Trust podcast here.

Sept. 7, 2020 - In this episode the girls dive into their labor and delivery stories for Labor Day. They hit on the new Walmart Plus service that's being released and share their opinions of it and how it compares to Amazon Prime. Lauren kicks off the discussion by sharing the unique delivery of her twins, which had lots of drama (delivering one vaginally and one by c-section).  Sarah shares about her three inductions and how all her deliveries were similar and routine. The girls touch on who they wanted in the delivery room and how they are pro-epidural, even though Sarah had a rough one on her last pregnancy! Lot's of differences but both ladies still really enjoyed their delivery experiences - it's one of Sarah's favorite parts of having babies! They close out the show with their hits and misses of the week. Lauren has been liking the keto diet while Sarah has seen a huge change in the home since her Kindergartner started in-person school!   Thanks so much for tuning in! Follow the girls on Instagram @themomvoicepodcast or find them at www.mom-voice.com for all details, saving codes and items mentioned throughout the show. New episodes released every Monday – so make sure to SUBSCRIBE! xo

Sept. 7, 2020 - In this episode the girls dive into their labor and delivery stories for Labor Day. They hit on the new Walmart Plus service that's being released and share their opinions of it and how it compares to Amazon Prime. Lauren kicks off the discussion by sharing the unique delivery of her twins, which had lots of drama (delivering one vaginally and one by c-section).  Sarah shares about her three inductions and how all her deliveries were similar and routine. The girls touch on who they wanted in the delivery room and how they are pro-epidural, even though Sarah had a rough one on her last pregnancy! Lot's of differences but both ladies still really enjoyed their delivery experiences - it's one of Sarah's favorite parts of having babies! They close out the show with their hits and misses of the week. Lauren has been liking the keto diet while Sarah has seen a huge change in the home since her Kindergartner started in-person school!   Thanks so much for tuning in! Follow the girls on Instagram @themomvoicepodcast or find them at www.mom-voice.com for all details, saving codes and items mentioned throughout the show. New episodes released every Monday – so make sure to SUBSCRIBE! xo

Walmart Plus just launched with a $98 annual fee in an attempt to take market share from Amazon. The perks will include fast shipping on a lot of items - many of which you can get the same day you place the order! Kim and Joel share the Clark Stinks posted on the web and share with Clark. Submit yours to: Clark.com/ClarkStinks. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode we discuss the tragedy of the credit card loan trader who took all of his borrowed money and placed it on TSLA puts. Did he hold? Did he sell? Who knows, but hopefully we find out someday. The real estate market is rolling right along, Walmart Plus is set to be launched in two weeks and Margin Call Media is here to make the wrong calls through it all. --- Support this podcast: https://anchor.fm/margin-call-media/support

What up! Welcome to the show! If it's your first time here, this is a show I do every single day where I take 3 stories that jumped out at me and break them down with you and for you! Tell a friend you enjoyed it and give us a rating and review here. Follow and DM your address on INSTAGRAM @SPARKSRADIO for a free Sparks Radio sticker and I'll mail you one! Thanks for listening! Today we're talking about: - Buying a Penis, Walmart Plus Money, Jet Pack Guy - Sparks Radio Podcast Ep 239 --- Send in a voice message: https://anchor.fm/sparksradio/message Support this podcast: https://anchor.fm/sparksradio/support

Walmart yesterday announced a new subscription service that will compete directly with Amazon Prime, as America's two largest retailers continue to fight for supremacy. Dan is joined by Walmart chief customer officer Janey Whiteside and asks why Walmart Plus is launching in the middle of a pandemic, what kinds of additional services or perks the company intends to add to its program, and if drone delivery is in its future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Les invito a descubrir mi nuevo libro: A los pies de una Ceiba. http://danielatik.com/alospiesdeunaceiba Un programa dirigido, producido, interpretado, subvencionado y caracterizado por Daniel Atik Sitio Web: http://la.azotea.co Síguenos en: https://twitter.com/LaAzoteaCo https://instagram.com/LaAzoteaCo https://facebook.com/LaAzoteaCo

What up! Welcome to the show! If it’s your first time here, this is a show I do every single day where I take 3 stories that jumped out at me and break them down with you and for you! Tell a friend you enjoyed it and give us a rating and review here. Follow and DM your address on INSTAGRAM @SPARKSRADIO for a free Sparks Radio sticker and I'll mail you one! Thanks for listening! Today we’re talking about: - Buying a Penis, Walmart Plus Money, Jet Pack Guy - Sparks Radio Podcast Ep 239

Walmart is stepping into the ring to battle Amazon Prime, launching its own premium shipping service to compete. It's cheaper. Is it better?  See omnystudio.com/policies/listener for privacy information.

Walmart Plus, which will cost $98 a year, will likely face tough competition from Amazon Prime. Learn more about your ad choices. Visit megaphone.fm/adchoices

1 New Audience Members, Shooting In LA & Listeners Have Pegged Our Poltical Stance / 2 Win Rob's Change & WalMart Plus / 3 Dr Rob - Prenup Advice / 4 The Pressure Cooker / 5 Covid Coverage - The Experts Are Back / 6 Treble Trouble & Food News - Ritz Ice Cream & Preserved McDonalds Burgers / 7 Things That Bother Dawn / 8 Master of Movies / 9 Jokes From The Maggots / 10 Win Rob's Change / 11 Showgram Recap

Solid factory data fuelled optimism about the US economic recovery. Apple shares rose 4% on reports of orders for 75 million 5G iPhones later this year. Shares of Zoom Video surged 40.8% after it raised its annual revenue forecast by over 30%. Walmart shares lifted 6.3% after it unveiled a new loyalty program, Walmart Plus. But Tesla shares lost 4.7% after announcing plans to sell up to US$5 billion in stock. The Dow Jones index rose by 215 points or 0.8%. The S&P500 index also lifted 0.8% and the Nasdaq index rose 164 points or 1.4% -both closing at record highs.   This report is approved and distributed in Australia by Commonwealth Securities Limited ABN 60 067 254 399, AFSL 238814 (CommSec) a wholly owned but non-guaranteed subsidiary of Commonwealth Bank of Australia ABN 48 123 123 124, AFSL 234945 (the Bank). The Bank and its subsidiaries have effected or may effect transactions for their own account in any investments or related investments referred to in this report. This report is not a recommendation to buy, sell or hold any securities or financial products, and has been prepared without taking account of the objectives, financial or taxation situation or needs of any particular individual. For this reason, any individual should, before acting on the information in this report, consider the appropriateness of the information, having regard to the individual's objectives, financial or taxation situation and needs and, if necessary, seek appropriate professional advice. This report is produced by Commonwealth Research based on information available at the time of publishing. We believe that the information in this correspondence is correct and any opinions, conclusions or recommendations are reasonably held or made as at the time of its compilation, but no warranty is made as to accuracy, reliability or completeness. To the extent permitted by law, neither the Bank nor any of its subsidiaries accept liability to any person for loss or damage arising from the use of this report.

How to discover the real you and let loose! Walmart Plus! Dog fights in bed! And indoor dining is almost back.

The Daily Digest On The I Love CVille Network - Tuesday, September 1 2020 Presented By Ting CVille Doc vs. Greene County Police $75 Million For The Mount Ida Estate Visitor Centers Are Now Going Mobile Amazon Opens "Online Only" Grocery "New" Walmart Plus vs Amazon Prime Chesapeake Students Back In School? Loretta Lynn Marries Kid Rock! Yikes! Save $288 On Ting Fiber Internet Intrastate Pest & Service Co's No Fans For Wake Forest Football No Fans For Football in North Carolina ACC: Artificial Noise @ Games Allowed VA Tech Charges $70 For Fan Cutouts UVA Football: Sept. 19 Kickoff vs VT Save $288 On Ting Fiber Internet The I Love CVille Show (Daily, 12:30 pm) The Best Sandwich In Charlottesville Jerry Miller's Crystal Ball Predictions You can save $288 on Ting Charlottesville Fiber Internet (free installation + first month free) through this link for a limited time: iLoveCVille.Ting.com

Win Rob's Change & WalMart Plus

R.I.P Chadwick Boseman. Intro (0:00) Avengers Beta Thoughts (2:14) Walmart Plus (8:29) PS Plus Games September (10:41) KENOBI Rumors (13:26) Has DC Been Revived? (17:04) Batman (20:57) Justice League Zack Synder Edit News (30:19) Batman Gotham Knights (32:30) Suicide Squad 2 (35:23) COD Black Ops Cold War Gameplay (39:46) Movie Reviews (Iron Man 2 and Thor) (42:34) High Score Netflix Review (52:38) NHL 21 Reveal Trailer (1:00:08) Darius' Difficulties and Andrew's Annoyances (1:07:04) Outro (1:15:59) Twitter: @DariusDomingues @AndrewMatos87 @DnAPodcast_ Instagram: @DnAPodcastShow_ Facebook: @DariusDomingues Send Questions To OfficialDNAPodcast@gmail.com Intro and Outro Music By "Guido": https://open.spotify.com/artist/20V3xHpXG1xSkRiJpZFWID

Visit my Amazon store for all of my books (both under my name and under my Jean Lee Publishing pen name), reselling supplies, and household favorites: https://amzn.to/36p4UwQ SHOW NOTES: Lord & Taylor Closings: https://tinyurl.com/yybquald Ebay Sneaker Collab: https://tinyurl.com/yxk8749x Amazon Boosts Capacity: https://tinyurl.com/yxbcm8gb Walmart Plus: https://tinyurl.com/yywnqjhq Tia Mowry X Etsy: https://tinyurl.com/y47krj6t Poshmark Shipping Hack: https://tinyurl.com/y2juybd4 Today Show Reselling Article: https://tinyurl.com/y2jdf8da Information on the show is provided under the Fair Use Act. PLEASE be sure to do your own further research on any topics discussed. --- Support this podcast: https://anchor.fm/theresellingreport/support

The show opens with coverage of news that Walmart's competitive offering to Amazon Prime, Walmart Plus, will be launching by the end of this month! Next, Alex looks at the GSA's Commercial Platforms Initiative and theorizes why Amazon was included but not eBay. Also covered, Huawei losing out to Nokia and Ericson in Singapore and the need to fight for openness and freedom across communication platforms. Originally Aired: 07/08/20 00:00 - Show Open 00:17 - Walmart Plus 14:21 - Amazon Controls Congress 24:31 - Huawei Loses in Singapore 29:54 - FoS - Freedom of Speech

In this episode of The Barron Report, host Paul Barron sits down with frequent Foodable guest Andrew Horowitz, the president and founder of Horowitz & Company.Horowitz specializes in results-oriented investment strategies that combine advanced technology with hands-on expertise. Barron and Horowitz discuss stocks and strategic moves by new players coming out of the coronavirus crisis.

The retail giant Walmart announced a new paid subscription service, Walmart Plus, centered on grocery and general merchandise expedited delivery. As the world moves to contactless technology to limit the spread of disease, Coca-Cola has introduced a software push to make soda dispensers contactless using your cell phone and QR codes. For flight simulator fans, the news of Microsoft’s Flight Simulator 2020 release in August is creating heightened support and intrigue. Finally, a rare and minted condition Super Mario Bros. NES game went for a world record setting $114,000 at an international auctioning event.

Tech News and Commentary Dave and the team discuss Walmart Plus, Apple Music and battery life, Google Assistant supporting new devices, and more. Joe in Hazleton, Pennsylvania listens online and asked: “I’m a local musician and I would like to continue to play at home and record. Not necessarily for online, but for myself. I’d […]

Timestamps:0:45 Intro3:00 Walmart Plus vs Amazon Prime8:54 Tik Tok Getting Banned12:39 Yeezy Shoes & Kanye Running For President18:00 COVID 19 Update Cases going up23:02 Dan Solomon joins the show OLYMPIA TALK59:52 Mr. Olympia 2020 Brandon Curry Joins the show1:42:46 Questions for Aaron and Silky Tuba-Aaron talks Olympia 2020 with the Olympia CEO Dan Solomon, Kanye West running for president, Walmart+ plan to launch and compete with Amazon, Tik Toc’s potential to get banned in the US, and the hurdles and plans for Brandon Curry to defend his Mr. Olympia title in 2020. -

The subscription service will cost $98 a year and aims to take on Amazon Prime. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tech News and Commentary Dave and the team discuss time to spring forward, Walmart Plus, fleets the temporary tweets, and more. Steve in Baton Rouge, Louisiana listens on “Talk 107.3” WBRP and asked: “I’m familiar with Bluetooth devices and how they work. But I’d like to purchase a low-wattage FM transmitter to send a music […]

In this week's episode of the Omni Talk Fast Five, sponsored by Trigo and Insignia Systems, the gang delivers one of the funniest episodes yet. Carter questions verb choices, Anne gets really emotional about coffee, and Chris even confuses 7-Up for 7-Eleven. Yet, somehow, it all comes together as they chat Panera's new coffee subscription, Target's plans for 2020, Walmart Plus, Alibaba's amazing new store concepts, and 7-Eleven's plans for convenience store domination. Oh, and Emma the Intern is out on Spring Break too. To learn more about Trigo and Insignia, check out these links below: - https://www.trigo.tech/ - https://insigniasystems.com/ Video showcasing Alibaba's new Freshippo formats: - https://www.youtube.com/watch?v=iZNOE9dakXI&feature=youtu.be

Walmart Plus is looking to grab a share of Amazon Prime's 100 million plus customers. #Walmart #Amazon #AmazonPrime #business #retail #online #news #technology

On todays show the nerds recap a very mum Halloween ruined by a cold front and lightning. They then cover people being overly friendly during their unfortunate trip to Walmart, retro clothing and memoribilia store purchases, cool podcast news, Rachael Ray, a lot of school topics and why do we need certain subjects in life and college? Plus many more topics as usual. Enjoy! Twitter: @voicesofmiseryGmail: voicesofmiserypodcast@gmail.comTwitch: twitch.tv/voicesofmiserypodcast Facebook: voicesofmiserypodcastDiscord server: voices of misery podcast And use code VOMPODCAST10 on cbdmedic.com to save 10% on all your cbd purchases

How about making $8 MILLION dollars reselling products already found in stores? That's how one man's making money in our headlines segment today. It sounds fantastic until you hear the details. In our second headline we wonder out loud, "Why don't we ever see special rates or sales on life insurance?" Yaron Ben-Zvi from Haven Life joins us to answer that question and share with us more about what's going on in the life insurance industry. But the star of today's show is Brent Shelton from BFAds.net, who'll help us dig in to the deals coming this Black Friday. Hoping to score that unique gift? We'll talk about how this Black Friday will compare to those of former years, where you'll find some of the biggest and quirkiest deals and the biggest door busters. Plus, we'll outline how to plan so you don't get taken for a ride that sounds like a "great deal" but really is the same ol' price you'd pay any other day of the year. You'll hear about everything Star Wars, duck blinds for the office, front yard inflatables, toys, and of course, cars that even the kids can drive. We'll also throw out the Haven Life Line to Doug, who's hoping to use a 529 plan for himself to take classes on cruise ships or vacations. Can you do this? We'll answer his question and talk about the possibility of a Stacking Benjamins cruise in the future...and just how ugly that might end up. Then we answer a letter from Nancy who wonders about paying off credit cards or investing for retirement. Which is the first priority? Special thanks to M1Finance and Hello Fresh for sponsoring our show! Want deals? Use our "stackingbenjamins" code to score a free year of M1Finance on their site while signing up. To grab a deal on Hello Fresh, use offer code "Stacking30" at their site for $30 off your first week of deliveries. Mom thanks you for helping her with dinner!

Just when you thought Walmart couldn't get any weirder, Arkansas enters the fight! This week we talk Jurassic era insects alive and well at your local Walmart PLUS, what the hell is a time reflection? Could this be responsible for Stone Taper Theory or is it all just b.s.? Find out this week on Blurry Hysteria!News Stories Mentioned: Special thanks to Dan Junttonen & Dan DavisJurassic Walmart - https://www.wbrc.com/2023/03/03/insect-found-outside-arkansas-walmart-identified-jurassic-era-insect/ Time Reflections - https://www.sciencealert.com/time-reflections-finally-observed-by-physicists-after-decades-of-searchingEmail us your favorite WEIRD news stories:weird@hysteria51.comSupport the ShowGet exclusive content & perks as well as an ad and sponsor free experience at https://www.patreon.com/Hysteria51 from just $1ShopBe the Best Dressed at your Cult Meeting!https://hysteria-51.creator-spring.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy