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SummaryThe conversation delves into the evolving role of artificial intelligence (AI) in healthcare, particularly its implications for compliance, documentation, and evaluation and management services. The speakers discuss the benefits and challenges of AI, emphasizing the need for providers to understand its limitations and the importance of maintaining accurate documentation. They also explore the complexities of billing for evaluation and management services, highlighting the risks associated with improper documentation and the scrutiny from insurance companies.TakeawaysAI is significantly impacting healthcare, especially in diagnostics.Providers must ensure they understand AI's limitations and capabilities.Compliance and documentation are critical when using AI tools.There are many pitfalls in AI that providers need to be aware of.Patients have the right to opt out of AI-assisted documentation.The importance of accurate documentation cannot be overstated.Modifiers like 25 and 59 are often misused in billing.Commercial payers are becoming more aggressive in audits.Public comments can lead to better regulatory outcomes.Documentation manipulation is a serious concern in healthcare.
Highlights on this week's showA THREE From … the legend that is Atjazz. New releases that are forthcoming, out now and a cut from the super compilation album Modifiers ft remixes by Osunlade. We have a 30 min mix titled The Double Double mix packed with upfront music. We have a superb SA deep selection, a little broken, some soulful vibes and more! So dive in! Featured artists:Ben Foster, Jeremy Sylvester | Reagan Grey, Christie Nelson | L-Gil, Deeper DJ | Frits Wentink | G Spice, Nick Bumbaris | Finest Wear | Fred Everything | B&S Concept | Oscar Barila | Dexter Troy | AnAmstyle | Dmitry Atrideep | Ed Ridgley | Huxley | N.W.N. | Dj Disciple | Pete Whiteley | Miguel Migs, Lisa Shaw | Zetbee | Rita Satch | Colonel Red | Inkswel & Lee Scratch Perry | Charles Petersohn | Imaani | BoomClap & Sabrina Chyld | Karizma | Close Counters | DJ Rae, Martin Badder | Trevor Vichas, Andrew Lozano | Eric Redd | RAH & The Ruffcats | Emmanuel Jal ft. Shammalee & Nyadollar | Ralf GUM | Thakzin & Divine Keys | Ccino Deep | King Aya | Aquadeep, Veesoul, MAQman | KVRVBO | Christophe Salin | Gus Jerez | Alejandro Molina |
Summary In this episode, Sean and Terry discuss the complexities of billing for imaging services, focusing on the distinctions between professional and technical components. They explore compliance issues, the importance of proper documentation, and the challenges faced by healthcare providers in navigating billing practices. The conversation also touches on patient interactions and the ethical considerations in medical billing, emphasizing the need for transparency and accuracy in reporting services rendered. Takeaways Understanding the difference between professional and technical components is crucial for accurate billing. Billing globally means including both technical and professional components in the fee. Documentation must reflect formal interpretations to justify billing for imaging services. Modifiers like 26 and TC are essential for distinguishing between professional and technical billing. Certain imaging services require specific certifications for billing. Billing practices can vary significantly between different specialties and settings. Providers must be cautious not to double bill for services rendered by other providers. Patient interactions can complicate billing, especially when documentation is unclear. It's important to engage in constructive dialogue about billing practices and compliance. Healthcare billing often operates in shades of gray, requiring careful consideration of regulations.
FTCE 60 Secs Review: English Subtest - Modifiers Summary In this episode of the FTCE Seminar, host Mercedes Musto provides an in-depth review of the FTCE General Knowledge English Language Skills Subtest, focusing on the concept of modifiers. The episode covers the definition and importance of modifiers, how to identify misplaced and dangling modifiers, and offers practical examples and corrections to enhance understanding. The aim is to equip listeners with the knowledge needed to excel in the subtest and ultimately pass the FTCE. Chapters 00:00 Introduction to the FTCE General Knowledge English Language Skills Subtest 00:58 Understanding Modifiers: Definition and Importance 03:21 Identifying Misplaced and Dangling Modifiers 04:49 Practical Examples and Corrections of Modifiers --- Support this podcast: https://podcasters.spotify.com/pod/show/ftceseminar/support
In this episode, Greg and Rob discuss the various uses of 340B billing modifiers. They'll discuss some general considerations around what billing modifiers are used for, highlight differences between hospital/clinic and pharmacy billing in terms of applying correct modifiers, and debate different aspects of Medicaid and Medicare billing modifier requirements. It's another heavy duty 340B-operations focused episode.
This week we got information on the new plans for Year 12 Raids and Dungeons as well as some combat modifiers they are working on and those could be coming soon. We also got more details on the Dungeon Race coming on Oct 11. Travis Northup Twitter - https://twitter.com/TieGuyTravis Ebontis Twitter: https://twitter.com/Ebontis Twitch: https://www.twitch.tv/ebontis Youtube: https://www.youtube.com/channel/Ebontis LordCognito Twitter: https://twitter.com/LordCognito Youtube: https://www. youtube.com/channel/UCYiUhEbYWiuwRuWXzKZMBxQ Support the Show Here: https://podcasters.spotify.com/pod/show/ebontis/support --- Support this podcast: https://podcasters.spotify.com/pod/show/ebontis/support
Let's ask the All Seeing Eye a question. Why was this not -? Actually let's ask Noah and Laura in podcast form what happened to this Nickelodeon pilot as they look at The Modifiers! Will Lacy Shadows be their favorite? Or will get lost like a power ring and STAY DOOMED!? Wanna watch before you listen? Watch here: https://www.youtube.com/watch?v=8uxZ9DiZWY8 Check out the new discord! https://discord.gg/Jr34y5BJGJ Have an idea for what Stay Doomed should cover next? Already seen the show and have a question or comment for us to read on the podcast? Email us at TheStayDoomedShow@Gmail.com
CMS proposes expanding the transfer of care modifiers, -54, -55, and -56 to better “value” the global surgery CPT codes. However, this may cause more confusion for surgeons and medical providers who see patients for surgery or post-op only. Terry talks about the proposal and what to expect for 2025. Also, Terry talks about the […] The post Transfer of Care Modifiers appeared first on Terry Fletcher Consulting, Inc..
DCS 1403: CVD Risk Modifiers
This week in the news: SGDQ started and Chicken failed to remind everyone! Exoprimal is nearing extinction. Capcom shares more RE info. Ubisoft is being extra slow on movies and extra fast on AI usage. Also slow on announcing/working on some much requested remakes. Nintendo's not jumping on the AI train so quickly, though. And the new Dragon Age is offering a death-free difficulty which sparks conversation on what constitutes a difficulty curve in a game. As for what everyone has been playing, well it's all over the place! All this and more on this week's Infinite Respawn Podcast! Discord: / discord Chicken's Twitch: / elitechicken313 Oak's Twitch: / mdboaktree Grif's YouTube: / @grifslynam
Join us on the Grazing Grass Podcast as we continue our journey into the fascinating world of livestock color genetics. In this episode, we explore the practical aspects and implications for breeders, focusing on the two primary pigments—eumelanin (black) and pheomelanin (tan)—that determine livestock coat color. We simplify the terminology for ease of understanding and revisit key genetic loci, such as the extension and agouti loci, which play significant roles in coat color variations in cattle. Additionally, we discuss unique alleles like black-red, where calves change color as they age, and dominant red, which overrides the extension locus. Drawing insights from Dr. Sponenberg's "Practical Color Genetics for Livestock Breeders," we offer a comprehensive guide for beef and dairy cattle breeding.In our discussion on cattle color dilution genetics, we shed light on the Simmental and Charolais dilution alleles, which impact coat colors, resulting in lighter shades like orange, yellow, and various grays. We also touch on other breeds such as Galloway and Dexter, which have their unique dilution genes that can sometimes lead to unexpected coat colors. Furthermore, we explore the genetic complexity in breeds like Brown Swiss and Murray Greys, and mention the recently identified Larson Blue dilution gene, enriching our understanding of the intricate genetics behind cattle coat colors.Our exploration doesn't stop there; we also delve into the intriguing patterns of white spotting genetics in cattle. From the "wading" allele, which creates white patterns on the lower legs and belly, to the "white sides" allele characterized by animals with white sides and pigmented legs, we cover a wide range of patterns. We discuss speckled patterns such as "colorsided," "fisheagle," and "spitting cobra," along with the roan category and its variations like "marocha" and "salineiro." Finally, we examine modifiers like "brockle," "ticking," and "smudge," which add complexity to these patterns. This episode promises a rich and informative discussion on the genetic factors shaping the diverse and beautiful coat colors of livestock.Visit our Sponsors:Noble Research InstituteKencove Farm Fence
In Ep. 062, I dived into the complexities of the drinks distribution industry with David Wood, Founder of Liana Collection, a UK-based Premium Drinks Importer and Distributor (IWSC Spirits Distributor of the Year 2023 in the UK). He shares valuable insights on what makes a successful brand, the importance of quality liquid, and the market's competitive nature. Discover the criteria for selecting brands, the significance of founder-led stories, and the focus on sustainability and smaller categories. We also discuss the challenges of gaining a distributor's mindshare, the benefits of being a secondary cocktail ingredient, and strategies for maintaining balance in a brand portfolio. This conversation is a must-listen for anyone interested in the drinks industry, brand development, and distribution strategies. Time Stamps 00:00 Welcome to the World of Distribution: A Candid Chat 00:51 The Essence of Building a Drinks Brand: Brand vs. Liquid 03:31 Insider's Guide: Selecting Brands for Distribution 06:31 Innovative Strategies in the Drinks Industry 09:39 The Art of Being a Secondary Ingredient 20:43 The Power of Modifiers in Cocktail Creation 29:00 Navigating Portfolio and Contract Negotiations 31:56 Navigating Brand Sales and Relationships 34:07 Strategic Portfolio Management and Outlet Selection 35:33 Adapting Sales Strategies Across Different Venues 39:43 The Importance of Brand Identity and Selective Partnerships 41:47 Personal Growth and Career Reflections 44:48 Building a Business with Purpose and Longevity 55:47 The Value of Legacy and Historical Insight in Branding About The Host: Chris Maffeo About The Guest: David Wood
In today's episode of the podcast, I chat with portrait photographer Cris Duncan about mastering light with an umbrella for your flash and creating dimension in your photographs to transform your photographic techniques and storytelling.The Big IdeasEmbrace Manual Mode with Flash: Unlock the true potential of your creativity by understanding how aperture and shutter speed interact with flash, enhancing your artistic expression.Practice Leads to Instinct: With regular implementation, you'll develop an instinctual grasp of lighting, leading to faster setups and more confident shooting.Light Shapes Stories: Learn to control light to sculpt the narrative of your photos, using hierarchy and contrast to direct the viewer's attention where you want it most.Modifiers are Game-changers: Discover affordable tools like umbrellas that soften light, adding depth and nuance to your portraits, and elevate the professional quality of your work.Photography Action Plan:Practice Shutter Speed Variations with Flash: Take your camera and flash unit, set the camera to manual mode, and experiment with various shutter speeds. Observe how changing the shutter speed affects the areas of your photo not illuminated by the flash. Aim to shoot in both bright and dimly lit conditions to see how ambient light interacts with the flash at different shutter speeds, remembering that flash exposure remains constant.Master Lighting Placement: Position your light source at a 45-degree angle from your subject to create appealing shadow and depth, enhancing the three-dimensionality of your portraits. Use a reflector to bounce light onto the shadow side of the subject, experimenting with reflector distance and angle to manipulate shadow density and contrast.Utilize Umbrellas for Soft Lighting: Incorporate a bounce or translucent umbrella into your setup to diffuse and soften the light. Begin by pointing a bounce umbrella towards your subject and adjusting the spread of light accordingly. For larger groups, opt for a bigger umbrella to ensure even light distribution across all individuals, and try using translucent umbrellas for a wider light spread when necessary.Control Contrast with Off-Camera Flash: Detach your flash from the camera and place it off to the side to create more dynamic lighting with visible shadows, which contribute to the form and texture in your photos. Test shooting outdoors with off-camera flash to balance the daylight and flash exposure, giving you more control over the contrast and mood of your images. Learn and Apply Light Hierarchy: Begin by crafting a lighting plan that assigns priority to different elements of your scene, such as main subject illumination, background, and accent lighting, based on your creative objectives. As you arrange your seWatch the Free Maximizing Mini Sessions Video training and start earning money with your camera!https://beginnerphotopod.com/minis Transform your Love for Photography into Profit for FREE with CloudSpot Studio.And get my Wedding and Portrait Contract and Questionnaires, at no cost!Sign up now at http://deliverphotos.com/Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos. Work with Pilothouse! https://pilothouse.co Key Insights: Understanding Amazon's New Fees: Learn how strategic management can turn new fees into a competitive edge. Leveraging Placement Modifiers: Discover how adjusting your ad placements can drastically improve your Amazon ad campaign's ROI. Exploring Amazon Cosmos: Get ahead with insights on Amazon's AI-driven initiative aimed at enhancing consumer search and purchase experiences. Equip yourself with the knowledge to navigate these changes successfully and keep your Amazon business thriving. Timestamps: 0:00 - Introduction 2:00 - Discussing the Increase in Amazon Fees and Strategies for Sellers 4:10 - How Amazon's AI Is Changing Inventory Management 6:20 - Deep Dive into Placement Modifiers for Amazon Ads 8:30 - Strategies for Handling Amazon's New Fees and Inventory Challenges 10:50 - Exploring AI-Driven Product Search Enhancements on Amazon 13:00 - Effective Ad Placement and Bidding Strategies on Amazon 15:20 - Amazon's AI and Future E-commerce Trends 17:40 - Insights on Maximizing Product Visibility and Sales on Amazon 19:50 - Wrap-Up: Key Takeaways from Today's Amazon Strategies Discussion Hashtags: #Amazon2024 #Ecommerce #AmazonAI #DTCpodcast #AmazonSellers #AmazonAdvertising #SEOStrategies #EcommerceTrends #AmazonFees #AmazonTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Because of the scarcity of Chartreuse, Derek Reno with Echo Spirits has gone full mad scientist by creating his own version of Green Chartreuse. It's absolutely delicious… and it's damn close to the original.
In this episode, Christine Hall will be joined by our special guest, Kimberly Jolivette Williams. Join Christine and Kimberly as they explore the nuances of anesthesia guidelines, including the distinctions between Anesthesia and Monitored Anesthesia Care (MAC), Time Reporting, Concurrency, Modifiers, and Qualifying Circumstances. --- Support this podcast: https://podcasters.spotify.com/pod/show/coding-with-christine-hall/support
Hydrocortisone in very preterm neonates for BPD prevention: meta-analysis and effect size modifiers.De Luca D, Ferraioli S, Watterberg KL, Baud O, Gualano MR.Arch Dis Child Fetal Neonatal Ed. 2024 Jan 17:fetalneonatal-2023-326254. doi: 10.1136/archdischild-2023-326254. Online ahead of print.PMID: 38237961As always, feel free to send us questions, comments, or suggestions to our email: nicupodcast@gmail.com. You can also contact the show through Instagram or Twitter, @nicupodcast. Or contact Ben and Daphna directly via their Twitter profiles: @drnicu and @doctordaphnamd. The papers discussed in today's episode are listed and timestamped on the webpage linked below. Enjoy!
In this episode, we learn about the history and uses of Chartreuse from Kyle Strategier, Beverage Director at Soul Bar at The Joseph Hotel in Columbus, Ohio.
Did you know there are CPT codes for online digital E/M services? CPT codes 99421-99423 are for use by physicians, physician assistants, and advanced practice nurse practitioners performing brief online E/M services via a secure platform. (Like a patient portal.) What is required to bill for these services? Consent? Interactive Conversation? Modifiers? POS? And what is […] The post Reporting eVisits 99421-99423 appeared first on Terry Fletcher Consulting, Inc..
Kick, Push, D-Pads!This week we strap on the elbow pads, slip into the knee pads, throw on a helmet, and take to the streets! Tony Hawk's Pro Skater is one of the original franchises which inspired this podcast, and as we get closer to episode 300 we wanted to take a week to play a game which is near and dear to our heart: it's Tony Hawk's Pro Skater 2!We easily remember this game being near perfect, but how does a version of the franchise without classic mechanics like Reverts and Modifiers hold up in the modern day? Join us as we run down the history of the franchise, and our history of enjoying it. Make sure to check out the gameplay segment for this episode here: https://youtu.be/f8CrHYXs4VoWatch our gameplay segments and full video episodes over on our YouTube channel: https://www.youtube.com/theretrogradepodcastJoin us on Twitter: @RetrogradePod, @RetrogradeAndy, @RetrogradeMikeyTikTok: @RetrogradePodOr on Instagram: @theretrogradepodcast Or visit our website at www.theretrogradepod.com/Questions, Comments, and business inquiries can be sent to theretrogradepodcast@gmail.comShow Notes: https://www.theretrogradepod.com/episodes/tony-hawks-pro-skater-2-retro-review
References British J of Pharmacology 2015. Volume172, Issue17 September Pages 4319-4330 Chem Rev. 2011 Oct 12; 111(10): 6321–6340 JBiol Chem. 2020 Jul 17; 295(29): 10045–10061 Mozart, WA. 1768. January. Symphony #7 in D major K.45.composed in Vienna just 10 days before he turned 12 years old. https://youtu.be/ABOle_eSq9c?si=GcA8EvXbpEZP0W0A --- Send in a voice message: https://podcasters.spotify.com/pod/show/dr-daniel-j-guerra/message Support this podcast: https://podcasters.spotify.com/pod/show/dr-daniel-j-guerra/support
Kelly Park, MD, MSL, FAAD interviewed by Alexander Miller, MD, FAAD
The Real Truth About Health Free 17 Day Live Online Conference Podcast
Flavonoids, Nature's Biological Response Modifiers – Understanding Classes, Sources, And Health Join renowned naturopathic doctor Michael T. Murray as he dives deep into the fascinating world of flavonoids, nature's powerful biological response modifiers. Discover the different classes of flavonoids, their abundant sources in foods, and the remarkable health benefits they offer. From anthocyanins in berries to curcumin in turmeric, explore how these natural compounds can enhance our well-being and support various aspects of health. Uncover the secrets of quercetin, resveratrol, and more, and unlock the potential of food as medicine. #Flavonoids #HealthBenefits #NaturalCompounds Disclaimer:Medical and Health information changes constantly. Therefore, the information provided in this podcast should not be considered current, complete, or exhaustive. Reliance on any information provided in this podcast is solely at your own risk. The Real Truth About Health does not recommend or endorse any specific tests, products, procedures, or opinions referenced in the following podcasts, nor does it exercise any authority or editorial control over that material. The Real Truth About Health provides a forum for discussion of public health issues. The views and opinions of our panelists do not necessarily reflect those of The Real Truth About Health and are provided by those panelists in their individual capacities. The Real Truth About Health has not reviewed or evaluated those statements or claims.
In this episode, Joe interviews internationally renowned musician, comedian, writer, and actor, Reggie Watts. Watts starred on “Comedy Bang! Bang!,” most recently was the bandleader on CBS's “The Late Late Show with James Corden” for the last 8 seasons, and just released his memoir, "Great Falls, MT." Watts discusses his early days of LSD use and how he felt psychedelics and cannabis were useful (in contrast to alcohol); how movies and TV rarely get the psychedelic experience right (and is that because writers haven't experienced it?); and how the Situationist Movement inspired his concept of being a “disinformationist,” which he uses to bring an instability and psychedelic nature to his shows. And he discusses ketamine: why he loves it (especially with other people), a party he recently attended where everyone was open to trying it together, and why the group collectively agreeing to go deeper is so important to the experience. He shares his thoughts on treating certain drugs as bases and others as modifiers, and how the wrong drugs are being treated as bases; the negative feedback loops some drugs (cocaine, nitrous oxide) send us into; psychedelic exceptionalism and the low quality, synthesized drugs created solely out of capitalistic greed; microdosing and the question of whether or not it's become popular out of a fear of going deeper; what he wants to bring to to the psychedelic conversation; and why sometimes (in the right context), “going off the rails” can be a great thing. Click here to head to the show notes page.
A fresh set of wheels! Ad Badger's Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. We'll see you in The PPC Den!
Array Cast - September 29, 2023 Show Notes[01] 00:01:30 Aaron Hsu talk promotions: Good for 30% off until Oct 1st: http://www.eventbrite.com/e/540887036687/?discount=AaronHsu30 Good for 15% off up to the conference: http://www.eventbrite.com/e/540887036687/?discount=AaronHsu15[02] 00:02:35 APL Toronto Meetup https://www.meetup.com/programming-languages-toronto-meetup/events/296185743/[03] 00:04:01 Uiua programming language https://www.uiua.org/[04] 00:05:52 BQN programming language https://github.com/mlochbaum/BQN/blob/master/README.md Combinators https://en.wikipedia.org/wiki/Combinatory_logic ArrayCast tacit programming episodes https://www.arraycast.com/episodes/episode-09-tacit-programming https://www.arraycast.com/episodes/episode11-why-tacit https://www.arraycast.com/episodes/episode15-tacit-3-and-other-topics https://www.arraycast.com/episodes/episode17-tacit4-the-dyadic-hook CodeReport YouTube Channel https://www.youtube.com/c/codereport/videos[05] 00:10:52 k programming language https://k.miraheze.org/wiki/ Array Models https://aplwiki.com/wiki/Array_model Jagged arrays https://en.wikipedia.org/wiki/Jagged_array[06] 00:16:35 Bob Smith: A Programming Technique for Non-rectangular Data https://dl.acm.org/doi/10.1145/800136.804488[07] 00:19:55 Windows function BQN https://mlochbaum.github.io/BQN/doc/windows.html Windows function Uiua https://www.uiua.org/docs/windows Combinator Birds https://www.angelfire.com/tx4/cus/combinator/birds.html Uiua language tour https://www.uiua.org/tour Uiua tutorial https://www.uiua.org/docs#tutorial[08] 00:24:33 Stack programming paradigm https://en.wikipedia.org/wiki/Stack-oriented_programming Forth programming language https://www.forth.com/forth/ Factor programming language https://en.wikipedia.org/wiki/Factor_(programming_language) Arity https://en.wikipedia.org/wiki/Arity Ambivalent functions https://aplwiki.com/wiki/Ambivalent_function[09] 00:34:04 Vigil https://github.com/munificent/vigil I programming language https://aplwiki.com/wiki/I Hook https://aplwiki.com/wiki/Hook[10] 00:43:15 Modifiers in Uiua https://www.uiua.org/docs/functions[11] 00:47:25 Over combinator https://www.uiua.org/docs/over[12] 00:52:25 Nial programming language https://www.nial-array-language.org Nial episode on ArrayCast https://www.arraycast.com/episodes/episode61-lynn-sutherland-and-nial q programming language https://code.kx.com/q/[13] 00:55:23 Scan https://aplwiki.com/wiki/Scan[14] 00:58:30 Audio in Uiua https://www.uiua.org/docs/audio[15] 01:00:04 John Earnest Media episode on ArrayCast https://www.arraycast.com/episodes/episode43-john-earnest-decker Rust programming language https://www.rust-lang.org Rust binding to CBQN https://crates.io/crates/cbqn/ https://detegr.github.io/cbqn-rs/cbqn/ C++ programming language https://en.wikipedia.org/wiki/C++[16] 01:04:16 Take function https://www.uiua.org/docs/take[17] 01:05:46 April episode on Arraycast https://www.arraycast.com/episodes/episode23-andrew-sengul April programming language https://aplwiki.com/wiki/April[18] 01:07:26 Github https://github.com/uiua-lang/uiua Uiua website https://www.uiua.org[19] 01:10:05 Contact AT ArrayCast DOT Com APL Farm Discord/Matrix https://aplwiki.com/wiki/APL_Farm
On this episode, we're excited to have Liran Hirschkorn from Incrementum Digital sharing his expertise on Amazon advertising. He helps us unpack the complex Amazon Marketing Cloud and how it anonymizes data for privacy reasons while still offering a comprehensive understanding of the customer's journey to conversion. We further examine how the platform aids brands in measuring incrementality, particularly those utilizing Amazon DSP ads. Don't miss out as we delve into the Amazon PPC techniques for reaching new customers through upper funnel-type marketing and showing ads to lifestyle markets and demographics. We continue the conversation by discussing strategies to optimize Amazon ads campaigns. This includes the merits of creating separate campaigns for each target and employing auto campaigns for discovery. We also weigh the pros and cons of negating keywords in both auto and manual campaigns. Pay attention as we explain the potential benefits of lowering bids to secure better placements and possibly more conversions. As we wrap up the episode, we shift our focus to optimizing sales and advertising on Amazon. Here, we discuss tactics such as increasing prices to slow sales and avoid running out of stock to boost keyword ranks. We look into managing auto campaigns differently and using modifiers to safeguard against broad and exact match keywords. Listen in as we discuss the importance of making incremental changes and evaluating clicks and actual spend data, instead of just impressions, when optimizing campaigns. Liran also offers valuable insights into sponsored display campaigns and other strategies to ensure high conversion rates for keyword ranking. Don't miss this vital conversation and Q&A on Amazon PPC and Marketing Cloud! In episode 494 of the Serious Sellers Podcast, Bradley and Liran discuss: 00:50 - Catch Liran At The Helium 10 Elite Workshop In New York 01:49 - What Is The Amazon Marketing Cloud? 09:08 - An Advice If You're Using Amazon DSP 11:29 - Auto Campaign Optimization 12:12 - ACoS Targets And Examples 15:03 - Optimizing For Target ACoS 23:53 - Keywords and Budget Per Campaign 25:22 - PPC Strategy When Running Out Of Stock 26:35 - Using Modifiers For Amazon PPC 27:23 - Best Time To Start Optimizing Campaigns 33:41 - Amazon Launch PPC Strategy 36:28 - More Effective PPC Strategies From Liran 41:43 - How To Reach Liran Hirschkorn And Incrementum Digital ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today is TACoS Tuesday, so we're bringing on another advertising expert to answer all of your Amazon PPC questions, including the latest on product launches and more. How cool is that? Pretty cool, I think. Want to keep up to date with trending topics in the e-commerce world? Make sure to subscribe to our blog. We regularly release articles that talk about things such as shipping and logistics, e-commerce and other countries, the latest changes to Amazon Seller Central, how to get set up on new platforms like New Egg, how to write and publish a book on Amazon KDP and much, much more. Check these articles out at h10.me forward slash blog. Bradley Sutton: Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our monthly TACoS Tuesday program, where we bring a special guest every single month and we talk about anything and everything Amazon and Walmart PPC related. And so you guys hopefully you've been getting some of your questions ready. I've been getting some questions ready that I'm going to be giving to our guest, and let's get them all answered. So, without any further ado, let's go ahead and bring on our guest, loran Hirschkorn from Incrementum Digital. Liran in the house. How's it going, man? Liran: It's going great. Thanks so much for having me on. I'm excited to be here Awesome. Bradley Sutton: Awesome, now you're still in New York. Is that where you're based on? I'm in New York, yes, okay, I was just there a few weeks ago, took the family out there, be going one or two times again in October, and one of the times is I'm going to be seeing you. You're going to be our guest speaker at our Helium 10 Elite workshop. Do you know yet what you're going to be talking about there? Can we give anybody a sneak peek? Liran: all Possibly Amazon Marketing Cloud is what's been on my mind, but we'll see, I guess, if that stays the topic or maybe we want to get some feedback from the audience. There's a lot of very interesting things happening with the Amazon Marketing Cloud. We could talk a little bit about that here as well, let's just start with that real quick. Bradley Sutton: I think there's a lot of people in our audience who don't even know what Amazon Marketing Cloud is. Can you explain that a little bit? Liran: Yes, so the Amazon Marketing Cloud is essentially what's called a clean data room. Essentially, it's just a think about it as a place that hosts a lot of data and through AWS, and what it allows brands to accomplish now that you couldn't do before is understand the. I would say two main things One, understand the full customer path to conversion and to create audiences that you couldn't before. Let's tackle each one of those. When we say understand the full customer path to conversion, today we think we understand how a customer buys your product, but you don't really understand it Meaning if a customer searches your brand, clicks on a sponsored brand ad, then comes back, clicks on a sponsored product ad and they buy, the only thing, the only area where you're going to see the attribution of the sale is to sponsored product, because that was the last click and advertising works on the last click attribution. What the Amazon Marketing Cloud does is it stores all that information and it anonymizes the data for privacy reasons. So you don't have the specific customer information, but what the Amazon Marketing Cloud will show you is that you had this month, for this particular product, you had 100 customers that their path to conversion was branded search click sponsored product ad click sponsored display buy or see a DSP ad awareness ad search to brand name click sponsored product purchase. Because of this, what's happened historically is especially for those people that have done DSP in trying to understand whether or not DSP has incremental benefit on the sales Incremental. I see what you did there. Yeah, somebody told me that it was a very smart name to create a few years ago because really that is kind of what's being measured here. Incrementality is being measured with the Amazon Marketing Cloud because in the past if you did a DSP ad and you would be hard to understand if you actually drove more sales as a result of DSP, this will help that a little bit because it will show you how many customers you had this month that purchased when they just saw both, let's say, dsp and sponsored products together and how many customers you had that only saw sponsored products, for example. So you'll get a better understanding. Liran: Even though the way attribution works is it only goes to the last click, I always thought Amazon should have an assist kind of metric where if you had an ad that assisted as part of the process, it should kind of get something. But that's just not how ads work and Amazon Marketing Cloud aims to solve that. And the more you do DSP, especially with upper funnel type marketing, the less you see the attribution there. So when I say upper funnel type marketing, that means upper funnel means not somebody that is immediately looking to buy. So bottom funnel. We have people that are searching for a keyword. They're ready to buy. People that you are retargeting, who have visited your listing they're at the bottom, they're ready to buy. As we move up the funnel you have people that have viewed competitors but not your product. And then you have what's called awareness. We can, as brands grow and they want to scale and they've already sort of maxed out based on, like, the amount of sales they can have, just based on people who are searching for a keyword. They want to look towards brand awareness. Liran: But now you're running ads to audiences on Amazon or lifestyle. You have different markets and demographics that you can show ads to. What happens is when you run an awareness ad, that person is not going to immediately see that ad and go by. They might need to see your ad over three, four months and then, when they are actually in the market for that product, they now remember your name and when they go search on Amazon, they see that sponsored product ad. They're going to click on it and buy it because they recognize the brand name and they've seen the ad before. The problem is that again, it'll usually end up being something else sponsored products or retargeting that is the last view they have. Or click before the sale. And you have been running these awareness ads but you don't know if they're being impactful. Well, now, with Amazon Marketing Cloud, you'll see that that person actually started out with the Amazon Marketing Cloud. Liran: And I would urge people if you're running DSP, have whoever's running DSP free, whether that's Amazon, whether that's an agency ask them to create an AMC instance for you. And the reason is because, whether or not you're going to use AMC now or not, once you create that instance, you can go back a year. You have a year's worth of data since you started creating it. So that means if in six months from now or nine months from now, you want to go back and you want to see the path to conversion, et cetera, you will have already created that instance. And then the other area where AMC is very helpful is you can now create audiences that you cannot create before because you are tracking this data. So in DSP, historically before we couldn't target people who we couldn't differentiate between people who have visited your listing or added your product to cart. Now you'll be able to retarget people who have added your product to cart. You'll be able to retarget people who have added your product to wishlist, who have searched your brand name. So lots of different audiences. Liran: There's something with AMC that is called Paid Insights, where you actually pay Amazon for additional information. With that you can see on average how many buys it takes somebody to become a subscribe and save customer. So you can learn that on average it's three purchases before somebody signs up. Because typically on our first purchase we don't typically sign up for subscribe and save unless we know we like the product. And sometimes it could take your second or third purchase where, like, why am I not just saving and just adding this to subscribe and save? So now you'll be able to understand that and you'll be able to actually create a custom creative and show and add to people after two purchases that says subscribe and save right, because you know that's the typical time where people do that and you're able to create those creatives. So there's a lot that you could do with this. Liran: It's very powerful, but I would say it's still early and people understanding it. I would say a year from now, like today, you're an early adopter If you use it. A year from now you won't be an early adopter if you use it. And also a year from now, I think it will apply more whether you're doing DSP or not doing DSP. More software tools will incorporate some data from it and you'll find that there is sort of this freemium model that if you're using software, certain tools will give you the certain templates of different audiences and different path to conversion. That is included with the software and certain tools will say okay, now if you wanna get crazy and customized because you can customize almost anything within this data you'll have fees around extracting that data. But I'm sure companies probably like Pacvue et cetera the Pacvue is, I'm sure, already incorporated AMC and are working on incorporating more and more of it and you'll see those tools continue to add those things and if you're using those software tools, you'll be able to access that data and it will become more prominent. Liran: So it is very exciting. Today it applies more so if you're using DSP, but I think that's going to change down the line. So it's. I think it's important that brands understand this and it will kind of change the way we look at our metrics from being focused just on ROAS to being more to having an understanding of also customer journey as well as ROAS , because again you're gonna have that sponsored brand ad that's not gonna show the ROAS attribution but you'll say, hey, I know, when I do this sponsored brand ad together with this sponsored product ad, the purchase rate is higher, and so now you're gonna be looking at these combinations and customer journey more so than just ROAS , and those that do will have an advantage because they'll be able to understand that sometimes that spending more without seeing the RoAS still equals ROAS actually on your ad spend. So it's pretty cool and I think you'll hear more and more about it over the next year or so. Bradley Sutton: Okay, cool. So we're gonna be talking about that, perhaps at our elite workshops, so elite members can go to that one. We'll have tickets for non-elite members, if anybody's gonna be there in town. The reason why we're having it in New York is it's Amazon Unbox, which is a cool conference. I haven't been to it. This could be my first one. It was my first Amazon Accelerate last week, so that was super cool. All right. Now, switching back to advertising, I wanna ask my questions first here. So I got a list of stuff I've been waiting for to ask Leeran. But one that I've been getting a lot in I thought it was a good thing to bring out is auto campaign optimization. So you know, with auto campaigns, obviously this, almost more than any other you know, can get super out of control if Amazon is showing you for a bunch of random stuff. But I'm wondering, how do you, how do you optimize for ACoS on Campaigns? Bradley Sutton: Because you can get to a point where I mean I mean obviously the no-brainer thing is alright. Hey, if you should have rules in place where they're using atomic or whatever software, using is, you know, if you get, like you know, 15, 20 clicks or whatever magic number you guys pick without a sale, you know, might start negative matching. That that's that. That goes without saying, right. But the other thing you know that people can do is maybe they see some of their, their targets Not performing well, like the loose match, the close match, and they could start, you know, adjusting on an individual basis those targets. Bradley Sutton: Right, but if you, even if you're doing that, I've seen sometimes you can get to the point where now you're almost all the way down to like a 10 cent. You know target and just, and now you know the quality of keywords at 10 cents. You're just not doing well, but you almost got to that point because, right, so so I, what, what do you do at that point? Should you just you know what I'm gonna go back from 10 cents to a dollar just so I can get some new keywords? But like, where do you draw that balance? Liran: Right. So the first thing is you can also create four separate campaigns where you literally turn off Three and keep one on, so you have a set budget. So your budget is not mixed together within those, within each of those areas, because, because you might have, you know, similar products that do very well, but you might have a loose match that doesn't do well, right. So that's something you could do is separate out those four, turn one off on each campaign and then you have a dedicated budget for each one and if something is working well, you can increase the budget. If something's not working well, you can also decrease the budget. And, yes, the first thing, first thing also to recognize, is that auto, mainly, should be there for discovery, discovery tool. So, number one, you may want to allow your auto campaigns to go add a little bit of a higher ACoS, what you want overall, because you want it to be there as a discovery tool. And, yes, you want to Ultimately add negative keywords and you also want to harvest. So that means the Search terms that are converting, the aces that are converting, whatever your rule is whether it's to converge one conversion to conversion, three conversions. You want to move them over into the manual campaign. Now you can also choose to another, like personal decision, if you're going to negate that keyword in the auto campaign or not. Liran: Negate their pros and cons to both. If you negate it in the auto, you have full control in the manual. What if in the manual it doesn't get as much traction as it did in the auto? Right, and you're already. Now you negated in the auto and it doesn't get traction in the manual. That would be a reason not to negate in the auto campaign, but still you would ultimately have a higher bid and a more targeted bid in your manual campaign, where it should be getting traction there and not so much in the auto. Anymore, I would say the point is, don't let auto be too much a percentage of your overall spent and Maybe allow it to be somewhat of a higher ACoS because you recognize that it's a broad discovery type of tool. Bradley Sutton: Another situation. Let's say I've got a target, ACoS for a campaign just you know Doesn't have to be auto but my target ACoS is 40%. So you know I want my targets For also, you know, at the target level to be 40%. But on one target let's go ahead and say it's a broad, it's a broad match target. I'm at 77% now my cost per click on it is. Or my target that I had, you know the current bid was 291. Let's just say $2.91. Let's just say close call, $3. I'm looking at an exact example now. Let's say it's $3. If my cost per click is 250, right. So I'm obviously not maxing out my target. If my target is $3, right. But at this this to at this 250, I'm still at 70%. I mean right, why my target was at $3 in the first place. Let's just forget about that. I don't know what I was doing there right, but, obviously I have to go down a lot, you know you have to go down to 250 to make a difference. Bradley: Yeah, definitely below, below 250. But but is there, like you know, if 250 already is 77%, you know, should I already try and get or put the target at whatever, whatever 40% is gonna be, or is there value in just going down incrementally, like if I just go 250, technically it still couldn't now I was already getting 250. Right, right, I'm still gonna be at 70% or 77% ACoS. Should I just go down more and say, hey, I'm gonna go down to $2 because that's gonna get me closer to 40%, or do I start? Is there any value in? All, right, I'm gonna go to 250 and then let me go to 240 and 230. What is your thoughts there? Liran: There can be value in going to 230, let's say and I'll tell you what the value is the value is that the placement that you get may be better than the placement that you get at $2 and that placement can influence the conversion. So, for example, at 230, you may be at the bottom of page one at $1.70, you may be only on product pages, for example, and your conversion rate may be much less on those product pages. So there is a benefit in going incrementally and not going too fast. I would say it depends on how much it's spending and how important it is for you to cut ACoS. I would also say it's important to understand the relevancy of the keyword. If it's not such a relevant keyword and my feeling is well, it may not work. Or it's not highly relevant, it may not work. My feeling is it's not gonna work so well, probably at 240 either. Then I may just bring it down further. Liran: But if it's an important keyword, if I'm maintaining ranking, I would try to understand what's happening. Is it ACoS per click issue or is it a conversion issue? It could be ACoS per click issue. It could be that, yeah, three bucks 250 is expensive and it's a $12 product and my conversion rate is good. It's just ACoS per click issue. If so, I would try to bring it down more incrementally and to see what I'm comfortable with. Maybe I'm okay allowing that keyword to be at 50% ACoS ultimately. So I think it depends on the keyword, the importance of the keyword and how much I'm focused around like TACoS versus growth in sales. But the benefit you have in the incrementality is the placement is that your conversion rate may be better at a. You may just end up being on like product pages at a certain point and if you are, your visibility or clicks your conversions are gonna be a lot less, maybe based on the product than in the search results. Bradley Sutton: And then when you say, when you end up on product pages, it's like somebody searched that target keyword, they clicked on another product and then now you're showing up on the product page, correct, exactly because placements even when you're targeting keywords, placements are happening on search results and product pages. Liran: So I would say, generally speaking, with PPC you're better off making smaller, faster incremental changes and looking at data than making vast, big changes quickly. Bradley Sutton: All right. Next thing is the flip side. Let's say my target ACoS is 40%. With what I'm getting right now, though, it's only 10%. Would it be 10 out of 10, 100% of the situations? I should always and I'm maxing out my target Should I always increase my bid Because, theoretically, I could be leaving money on the table, depending on where my placement is? Or is there a situation where I would, hey, let's just keep that 10%? Liran: You know I wouldn't say no. I mean I wouldn't say all the time, I would just say Because, again, it could be just helping you be more profitable. One report that you could look at is the search term impression report, because that report would give you an idea of how you rank compared to other brands in terms of impressions for that particular keyword. So, for example, you could be getting the most impressions out of any other brand and getting 60 or 70% of all the impressions. Probably not in that case, because you're maxing out the cost per click, but you want to see kind of where you are and how much more room is there to get impressions. Now, generally, I would say yes. For me, most of the time I would want to increase the bid for that particular keyword and I would want to get more market share on that keyword. But if you're very focused on profitability and this is helping your TACoS be at the target then maybe not. But what I would say, though, in that case you may want to consider let's say you don't want to increase your budgets anymore you may want to consider shifting budget. Find the stuff that's not working as well, where you can reduce the bids, and then maybe allocate it to this keyword. Generally speaking, I would say I would be likely to increase the bids on that keyword. Liran: If I was under my overall, I would look at it on a kind of a campaign level, not on a particular keyword level. So if my goal for that campaign is a 40% ACOS and because of this keyword on my 30, then I would definitely increase. Now if I'm at 40 still because there's other keywords that are 50 or 60, I would see maybe I need to move budget from those keywords and I should give it to this one. So I'm not increased my budget, but I'm a lot more efficient and I'm getting better sales. I would also see where's my ranking for the keyword. If I'm ranked number one, maybe I don't increase. There's no sense to increase, right. Or if I'm ranked number one, two, three, right, maybe I don't increase because I might just be cannibalizing my organic sales. But again, if I'm number 17, I'm definitely pushing on this keyword and probably what I'm doing is, if it has enough volume, I'm moving into its own campaign. I'm adding a top of search multiplier on that keyword. Bradley Sutton: All right Question from Jonathan. Keywords per campaign. You go from one spectrum where there's people who do single keyword campaigns. You go to another spectrum. Some people have like 50 targets. Let's just start with that part of his question first. Liran: So I would say we're somewhere in between, meaning your highest search volume keywords, most important keywords, we isolate really into their own campaigns and then from there, based on search volume and performance, we'll group keywords together. I would say probably up to 30 to 50 keywords is max of what I would go per campaign. If you have a lot of long tail lower volume keywords, I think that's okay. But definitely the highest search volume keywords or keywords that have sort of medium volume, I might group into groups of five to 10, for example. As far as budget per campaign, that's very dependent on what is your overall budget? What is the performance like? Right, I'm generally going to be shifting my budgets. I'm not going to just put a budget. I'm going to be shifting my budget to the best performing budget campaigns and I'm going to be maybe taking budget away from my poorest performing campaigns. So I think the budget needs to be dynamic. Liran: I think when your question more budget or discovery or scaling, I think in the beginning you're going to probably have more budget on your broad and phrase than on your exact match. As you uncover those best performing search terms, you're going to move more into exact and have probably more budget there. But it's very common that we find phrase match be the best performing keyword type and you'll have most of our budget on that match type. It's sort of in between discovery and very narrow targeted. But I think over time you're going to put more budget on your scaling campaigns. In the beginning you're going to put more budget on your discovery campaigns Because your scaling really should be your best performing keywords. So that's where you're going to allocate more budget to and less so on discovery, because you've already discovered a lot of what's out there initially. Bradley Sutton: All right, Kind of a universal. This question has been around for years. People have different opinions on this. Hey, you're doing great on sales, about to run out of stock. Do you slow sales by raising price and turning off ads and then that hurts your potentially keyword ranks before? Or do you just go hard and heavy, run out of stock and then just get back in and hopefully you still have your keyword ranks when you come back in the stock in a couple of weeks? Liran: I think, from a ranking perspective, it's better to run out of stock at a better BSR. I agree. I think that's the better way to go. Sometimes you're going to make a decision that, hey, I just want the profits Right, because that's what's more important to me at this point in my business. I'm going to focus more on the profits now, I'm going to reduce, I'm going to raise the price. Or sometimes you may be able to raise the price and there's so much demand that you're still driving pretty good sales and you can still raise the price someone and there's a happy medium. But I would say, from a ranking perspective and coming back in stock at a better rank, it's better to go out of stock with great sales than to slow down your sales. Bradley Sutton: Speaking of auto campaigns, exact campaigns, it's in my opinion I don't know if Amazon announced anything, but just in my opinion I've seen other people say the same thing where what used to be broad and what used to be exact is not like three years ago, is not the same now, where now you have an exact campaign and sometimes you're even shown for what you would have thought would have been a phrase match or even broad matching in some situations. Because of this, are you managing things differently at all, like using modifiers or things like that? Liran: Yeah, I would say use modifiers. Modifiers will help protected because if you use a modifier then it forces it to be a true exact modifier before each word in your keyword. But even with that, sometimes there are certain synonyms that Amazon considers the same. You just need to manage it with search terms and negative keywords and bids. But yeah, amazon is definitely trying to find ways to increase their advertising revenue. As a result, they're being more generous in what they are considering your keyword and using synonyms. So use of modifiers will help protect against that Used to be. They started doing it just in sponsor brands and then we've seen this year Amazon doing it with sponsored products also. Bradley Sutton: All right. Another question let's say I'm trying to optimize for my target A-cost and so I make a change, because I'm trying something similar to what we were talking about. Like I'm at 70%, I'm trying to get to 40%, so I lower my bid a little bit. Now how often are you going back to that and seeing all right now I need to further because you talk about doing some incrementality in order to further adjust that. Like, is it time-based because of that attribution window where you can kind of take a look at it, or is it like maybe I just get another? I can see that in one day I got 500 impressions just because this is maybe some super high search volume keyword? Is that enough data where even a day later I'm further making changes, or once you make a change? Basically, my question is what are you looking at as far as when it's time to go ahead and optimize further? Is it impression-based or time-based? Liran: It's based on the data and so I would say one it depends on your budget, right? Because the more budget you have, the more data you're going to have that's coming in faster. I still wouldn't make change from one day to the next because you don't have the full attribution coming in. Even if you see, ultimately, that maybe you didn't have any sales at all, like you know right, like you just know that you didn't have orders from it, I still wouldn't make change from one day to the next. I would wait a few days. So, generally speaking, I would say it's good to be in your account two or three max times, probably a couple times a week to optimize. I think is good, because the one thing you don't want to do is make changes too often where you're just messing yourself up, and this is something we see also with sellers. They're impatient, right, because you don't want to spend money you don't need to spend, and I think everyone gets emotional when it comes to your money. But I would say two days a week is good to go in and make those optimizations. So if you did it on a Tuesday, go back in on a Saturday, or find two days a week that you go in and you're making those changes Now. Again, if you have a ton of data, a lot of spend, maybe make those two days a little closer, like Monday and Friday, or a little closer to each other. But you want to give it enough time also to get the attribution, because there will be people that and impressions. I would look at clicks and actual data of spend, not just the impressions. But people do come back and buy also, right? So if somebody you could have gotten 10 clicks today and if one or two of those become sales, maybe the costs will be fine and you have people that come back three days later. So you do really want to give some time and the attribution window to be in place. I would say most products on Amazon people do buy the same day. They're not very high-priced products, but it does also happen. Liran: So give yourself a few days in between changes and even if you're using software that even has rule-based things, then you can give the software days like look on Monday, look on Saturday, look on Friday and also when we do give software rules, you want to make sure when you're decreasing bids one of the things you want to make sure that you're doing just like an example that you said. The rules that we give it is lower OK, if keyword is above target ACoS, lower cost per click by 5%, let's say right, because if you lower bid you may not be reaching the cost per click like you said. So you want to make sure that if you're using a rule-based tool, that you're looking at the cost per click when you're lowering and that you give it, because a lot of times softwares will have both the ability to lower your bid or your cost per click that you lower your cost per click and yeah, we like to do it incrementally. I wouldn't want to go in and say lower by 20%, just lower the bid too much, lower 5% below, then let's see. And then the software will be doing this twice a week. Liran: So over a couple of weeks you are going to be significantly lowering your bid where it should be enough of a change. But I would say it's better to go a little slower than make drastic changes. Usually drastic changes are emotional and in business you want to separate yourself from some of that, which is why rule-based is good. But even if you're not using rule-based software, set up rules for yourself on how you're going to manage this based on the different circumstances. It's not a bad idea to write down for yourself what are the rules that I'm going to use to manage, if I'm managing manually as if I'm software, and what days am I going in. How much am I lowering and maybe take some of the emotion out of the management. Bradley Sutton: Another question, now that you know, obviously for a couple of years now, you know things like two step URLs search, find by are explicitly against Amazon terms of service. Me personally, 100% of my launch strategy is, you know, ppc. You know, and it's almost I'm almost giving it the same thing as when it was searched fine by. It's still kind of search fine by right. It's just not. You're not. You're not just trying to tell people to randomly search and stuff, which is what Amazon frowns on. But you know, I lower my price by a lot in the beginning. You know big sale price or big coupon, and then I try and do a super high top of search and then it's basically I'm trying to get people to search fine, to buy it. You know, even though I have no reviews where they're like, hey, this is a this price. You know, like, just, you know, I can't you know I can't let this go. So that's my 100% launch strategy. Now, other people I hear you know sometimes they couple it with, maybe like press releases or or perhaps even Google advertising. Right, you know as well. What about you, for you and your clients, for launch, when you're trying to launch on a certain keyword, right, are you strictly doing Amazon PPC? Are you using other techniques? If so, what? Liran: we're strictly doing Amazon, and we do it exactly the way you do it, meaning, first of all, the keywords that were focused on ranking. We will give them their own campaign, we will utilize top of search placement, we will recommend to our client to come with an aggressive price coupon, and we do it exactly that. The one thing we really watch for is the conversion rate. Okay, because if the conversion rate is poor, we're not going to get the ranking, and so what we focus on, once we start getting the data in, is the keywords that we're not getting that conversion rate. If it's across the board, then something on the listing side, the price or you know, we need some more reviews to come in. But if we see some keywords performing very well with a conversion rate and some not, we will pull back on those, on those that are not getting the conversion rate, and that really should be. That should very much be your focus when you're launching with those keywords are you converting? If you're converting, then you should you know you should start seeing the rankings coming in. We had a call with a client today and he said, hey, I'm not seeing the ranking. And I said to him that's because we're, that's because your conversion rates are too low and he actually just lowered the price on a product today and we're going to see if that makes an improvement. But you should be very focused on conversion rate and we've seen the ability to be able to rank, especially when you have a new product and you have this honeymoon period, just with PBC. I don't. I don't think you you have to do Google or outside traffic or anything crazy. Amazon will reward you if you are getting sales velocity plus conversion rates on those keywords. Bradley Sutton: Okay, now for the last, you know five minutes or something. Just you know some some quick hitting strategies either on Walmart advertising, Amazon advertising, some things that that you know people you think should be definitely doing out there. Liran: So I would say I would say a few things. Talk about two things. Number one one thing I see that is a problem we do a lot of audits is sponsored display, vcpm campaigns. I would encourage you to relook at how much money you're spending on those campaigns. Sometimes Amazon will encourage you to have more of those campaigns. So on account recently that you had, like I don't know, 30 or 40% of their sales coming from VCPM campaigns, and I could tell you without a doubt that probably the majority of that was cannibalized organic sales that are coming from those campaigns, I would say, if you're unsure, don't run those campaigns. Liran: The sponsored display campaigns that I like to run are cost per click campaigns and product targeting. You can run retargeting with sponsored display on ACoS per click basis. So that's what I would do. I would not run impression based and just the explanation is the reason is impression based campaigns. Somebody can just scroll by, view it, go back to the listing and buy from a retargeting ad and it gets attributed to the retargeting ad when we don't know, since they just pass by it. We don't know if that influenced them to buy or not, since they didn't click. So I would focus on your sponsored display campaigns with cost per click. Liran: The other thing I would say is to the more granular you can go, the better. Separate out your branded and unbranded campaigns, separate out your exact phrase broad campaigns. Take your high volume keywords and put them in their own campaigns. The more granular you go, the more control you have. And that's, I think, one of the keys. And I do think it's important today to also use software, because more and more things will be coming out with software. You see, like the Amazon marketing stream. So if you don't have that, you should be using software that has the Amazon marketing stream, because you can see hourly data on how you are getting sales. One thing we've seen with that is generally, if you're again, if you're unsure, if you have limited budget, I would encourage you to day part and stop targeting from 12 Pacific to 5am. That's usually when everyone's budgets reset and you're going to have a higher cost per click and not any better conversion rates usually worse conversion rates at night. So that's another strategy to help you save. Liran: And I would say, at the end of the day, if you're managing it and you pay close attention, it's not rocket science managing ads, it's taking a look at your search term reports, taking a look at your conversion rates, managing bids, adding negative keywords. It's complex because you need to give it time and you need to pull the right reports and data, and also that sometimes people think their product, their problem, is an advertising problem. When it's not an advertising problem, it's a product problem, and that's also something we see very often. I spoke to somebody today. They sell, like a shopping cart, one of those laundry things you carry around, and they said, hey, how come it's not selling as well? Their product has about 100 something reviews. It's selling okay, but there's competitors right next to you at same or lower price with 5,000 reviews, and so, again, it's not an advertising problem, it's going to be a product problem. Liran: How can you differentiate your listing more from the competitors? They do actually have a great listing and I think it's actually one of the reasons why I think they're selling. They are selling fairly well with a lower review count. But also, their problem is not an advertising problem, it's a product slash, competitor review problem, and that's why the ability to reverse engineer your competitors with tools like Helium can really help you understand where your competitors are getting sales from. Also, whenever people look at their competitors. They're assuming their competitors are, even though you may not be. The competitors are profitable and selling at great margin, and that's also not always the case. People are looking to get market shares. So I think just go very granular and give ads attention. If not, maybe consider outsourcing it. But if you give it the attention and the optimization, you learn to understand it. It's very much a data driven game. Bradley Sutton: All right. If people want to reach out to you to get some more help with PPC or to ask you some follow up questions, how can they find you on the interwebs out there? Liran: Sure, thank you. You can go to incrementumdigital.com. You can also sign up for a newsletter there. You'll get our weekly newsletter. We're sharing updates, we do webinars, so you can also just sign up for the email list there just to stay up to date. And obviously you can contact us through the website. You can also follow me and Incementum Digital and myself on social media LinkedIn, Facebook and you can DM me if you have any questions. Bradley Sutton: All right. Well, Liran, thank you so much for joining us. It'll be nice to see you again in your home stomping grounds there in New York soon and wish you all the best of success with you and your team. Please say hi to Mansour. He's been on this show before. Liran: Yes, thank you and the rest of your team. Thank you so much.
In this episode of the Epigenetics Podcast, we talked with Capucine van Rechem from Stanford University about her work on the impact of chromatin modifiers on disease development and progression. During her postdoctoral work, Capucine van Rechem studied the effects of Single nucleotide polymorphisms (SNPs) in KDM4A on lung cancer cell lines and discovered a link between KDM4A and mTOR. She found that cells with the SNP had decreased KDM4A levels and increased sensitivity to inhibitors of the translation pathway. In addition, she found that a combination of histone marks was more predictive of replication timing than RNA expression alone, and identified the specific stages of the cell cycle where KDM4 primarily acts. Now in her own lab, the focus of her work shifted to SWI-SNF. The team has discovered the role of SWI-SNF in translation through polysome profiling and confirmed the interaction between SWI-SNF and translation. They are currently working to understand the functions of different complexes in translation and their connection to transcription. References Black, J. C., Manning, A. L., Van Rechem, C., Kim, J., Ladd, B., Cho, J., Pineda, C. M., Murphy, N., Daniels, D. L., Montagna, C., Lewis, P. W., Glass, K., Allis, C. D., Dyson, N. J., Getz, G., & Whetstine, J. R. (2013). KDM4A lysine demethylase induces site-specific copy gain and rereplication of regions amplified in tumors. Cell, 154(3), 541–555. https://doi.org/10.1016/j.cell.2013.06.051 Van Rechem, C., Ji, F., Mishra, S., Chakraborty, D., Murphy, S. E., Dillingham, M. E., Sadreyev, R. I., & Whetstine, J. R. (2020). The lysine demethylase KDM4A controls the cell-cycle expression of replicative canonical histone genes. Biochimica et biophysica acta. Gene regulatory mechanisms, 1863(10), 194624. https://doi.org/10.1016/j.bbagrm.2020.194624 Van Rechem, C., Ji, F., Chakraborty, D., Black, J. C., Sadreyev, R. I., & Whetstine, J. R. (2021). Collective regulation of chromatin modifications predicts replication timing during cell cycle. Cell reports, 37(1), 109799. https://doi.org/10.1016/j.celrep.2021.109799 Ulicna, L., Kimmey, S. C., Weber, C. M., Allard, G. M., Wang, A., Bui, N. Q., Bendall, S. C., Crabtree, G. R., Bean, G. R., & Van Rechem, C. (2022). The Interaction of SWI/SNF with the Ribosome Regulates Translation and Confers Sensitivity to Translation Pathway Inhibitors in Cancers with Complex Perturbations. Cancer research, 82(16), 2829–2837. https://doi.org/10.1158/0008-5472.CAN-21-1360 Related Episodes Oncohistones as Drivers of Pediatric Brain Tumors (Nada Jabado) H3K4me3, SET Proteins, Isw1, and their Role in Transcription (Jane Mellor) Contact Epigenetics Podcast on Twitter Epigenetics Podcast on Instagram Epigenetics Podcast on Mastodon Active Motif on Twitter Active Motif on LinkedIn Email: podcast@activemotif.com
Join us on Discord https://discord.gg/ucMDJHmunH We're on Tik Tik now too https://www.tiktok.com/@bkkidztv Please Like, Subscribe, and Watch on our YouTube channel BK Kidz TV https://tinyurl.com/BKKidzTV-Youtube Want to be heard on an episode? Send a voice message and ask us a question. Use this link: https://anchor.fm/adam-cabral/message My podcast will stay free but if you want to support me please subscribe. This will help me make more episodes and get new games to play for the podcast. Subscribe here: https://anchor.fm/adam-cabral/subscribe Bensons Roblox name is BensonsRobloxPodcast or BKKidzTV. Friend or follow him to join his games. --- Send in a voice message: https://podcasters.spotify.com/pod/show/adam-cabral/message
In this episode we discuss the new MagMod XL modifiers as well as talking about how booking went for the launch of Neil's new 3 day photography workshops.We then talk about the launch of Helen's new website - thanks to Martin Chung's expertise - a website which is a little bit cheeky.... There's so much to learn about the delicate balance between authenticity, aesthetic appeal, and of course, the impact on one's brand image and how we can use personality in our websites to attract our ideal couples. So, tune in, laugh with us, and gain some valuable insights into the dynamic world of personal branding in the wedding photography industry.Join us in the Flash Masters community:Website: https://flashmasters.co/Instagram: https://www.instagram.com/flashmasters/YouTube: https://www.youtube.com/@flash-mastersFlash Masters is hosted by:Helen Williams: https://www.instagram.com/helenwilliamsphotography/Neil Redfern: https://www.instagram.com/neilredfern/
E8: Teacher Certification Podcast | FTCE General Knowledge | English | Dangling or Misplaced Modifiers In today's episode, I'll be talking about the FTCE General Knowledge English Language Skills Subtest. This is part 1 of a multi-series review of what you need to know to pass the GK English language Skills subtest. Let's get Started: In this episode, we will review Modifiers, what they are, and how to correctly use them when they are misplaced or dangling. Check out this free resource for an English Language Skills Study Guide or visit the FTCE Seminar website for more information and resources. Support FTCE Seminar! Contributions are appreciated and help support the maintenance of this resource. Donations can be made with the Listener Supporter Link on Spotify. --- Support this podcast: https://podcasters.spotify.com/pod/show/ftceseminar/support
Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, CPMA, CPC, CMC, ICD-10-CM. Thanks to all of you for making this a Top 15 Podcast for 2 Years: https://blog.feedspot.com/medical_billing_and_coding_podcasts/ I'd love your continued support of this content-rich, value-add podcast to help you succeed in the business of medicine: https://podcasters.spotify.com/pod/show/sonal-patel5/support Sonal's 9th Season starts up and Episode 8 features a Newsworthy update on the OIG Work Plan for May 2023. Trusty Tip features Sonal's compliance recommendations on new modifiers -JK and -JL. Spark inspires us all to reflect on success based on the inspirational words of Salvador Dalí. Thanks to Advanced Coding Services, LLC: Website: https://advancedcodingservices.com/ Paint The Medical Picture Podcast now on: Anchor: https://anchor.fm/sonal-patel5 Spotify: https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X Apple Podcasts: https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id1530442177 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGYyMmZiYy9wb2RjYXN0L3Jzcw== Amazon Music: https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast Breaker: https://www.breaker.audio/paint-the-medical-picture-podcast Pocket Casts: https://pca.st/tcwfkshx Radio Public: https://radiopublic.com/paint-the-medical-picture-podcast-WRZvAw Find Paint The Medical Picture Podcast on YouTube: https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A Find Sonal on LinkedIn: https://www.linkedin.com/in/sonapate/ And checkout the website: https://paintthemedicalpicturepodcast.com/ If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: PaintTheMedicalPicturePodcast@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/sonal-patel5/message Support this podcast: https://podcasters.spotify.com/pod/show/sonal-patel5/support
Kishwer Nehal, MD, FAAD interviewed by Alexander Miller, MD, FAAD
Discussion topic: Getting paid through the Medicare system Introduction to CPT codes and HICPICS codes Medicare's payment process for healthcare providers Future guests and topics related to Medicare reimbursement Mention of the Aging Here newsletter and interview opportunities Differentiating between CPT codes and ICD-10 codes History and purpose of CPT codes Explanation of RVUs (Relative Value Units) and how doctors are paid Simplified process of submitting CPT codes to Medicare for payment Potential fraud issues in fee-for-service Medicare Importance of documentation and medical necessity for CPT codes Challenges with lack of comprehensive guidelines for new codes Providers struggle with the interpretation and utilization of CPT codes. Some codes are rarely utilized, while others require expertise to maximize billing. Coding rules can be complex, with restrictions on code combinations and frequency of billing. Providers face the risk of financial penalties or legal consequences for incorrect coding. Medicare is a significant payer and requires compliance with its rules. Physicians, nurse practitioners, and physician assistants primarily use CPT codes. Modifiers can be used to bill for additional services or special circumstances. Hospice CPT codes exist separately from Part B coding. CPT codes have RVUs (Relative Value Units) that determine payment. RVUs are divided into work RVUs, which assess the labor involved in a procedure. Work RVUs consider time, technical skill, physical effort, mental effort, judgment, and stress. Work RVUs are subject to negotiation and lobbying each year. The conversion factor translates RVUs into payment amounts. The conversion factor is subject to annual adjustments and can significantly impact reimbursement.
Welcome to the second episode of our GURPS series, everyone! We here at Character Creation Cast Headquarters would like to formally apologize for what we have unleashed upon the world with the second part of this series with Jef and Jon from the System Mastery podcast. Truly, this is... certainly something that happened! Character Creation Cast Patreon https://patreon.com/charactercreationcast Announcements: Patreon Drive: https://patreon.com/charactercreationcast Newsletter Signups: https://newsletter.charactercreationcast.com/ System Mastery Episode 250 - GURPS https://systemmasterypodcast.com/2023/04/18/system-mastery-250-gurps/ Leave us reviews in any, or all, of these places: Character Creation Cast on Apple Podcasts (The best place to leave reviews for us) https://itunes.apple.com/us/podcast/character-creation-cast/id1363822066?mt=2&ls=1 Character Creation Cast on Podchaser https://podchaser.com/CharacterCreationCast Guests and Projects: Jef and Jon (System Mastery) @SystemMastery Twitter: https://twitter.com/SystemMastery Website: https://systemmasterypodcast.com/ The Düngeonmeister Cookbook: 75 RPG-Inspired Recipes to Level Up Your Game Night (The Ultimate RPG Guide Series): https://amzn.to/3DxcR5a Patreon: https://patreon.com/systemmastery Games/Tools discussed this episode: GURPS 4th Edition: DriveThruRPG: https://www.drivethrurpg.com/product/224830/GURPS-Basic-Set-Characters?affiliate_id=1601603 Timestamps: 00:00:00 - Announcements 00:01:28 - Recap 00:02:31 - Basic Attributes 00:04:47 - Our point pools - Ryan gets lost 00:12:08 - Modifiers? 00:13:19 - Skills? 00:14:54 - I'm not sure what's going on, but stuff is happening 00:16:39 - Advantages, Disadvantages and Powers 00:29:25 - Ryan tries making a Racial Template 00:31:03 - This is fine 00:33:03 - Ryan opens a spreadsheet 00:35:11 - Why am I asking questions? 00:37:53 - Attributes in relation to skills 00:43:32 - Skills 00:56:16 - Ryan starts having fun 01:04:37 - I think we're talking about hitpoints now? 01:09:48 - Ryan gives up on something 01:12:03 - Ryan is almost to disadvantages! 01:15:05 - Jef drops a bombshell of what his character is 01:21:40 - Everyone is done except Ryan 01:27:45 - Skills (again)! 01:41:04 - We speed things up a bit 01:46:15 - We're almost done! 01:47:48 - Figuring out point values of skills you've bought 01:55:09 - Episode Closer 01:58:22 - Patreon Drive - Call to Action 02:14:16 - Credits Music: Opening: Meditation Impromptu 03 (https://freemusicarchive.org/music/Kevin_MacLeod/Calming/Meditation_Impromptu_03) by Kevin MacLeod Clip 1: Music: Hollywood Hero (Epic) by Frank Schroeter Free download: https://filmmusic.io/song/9204-hollywood-hero-epic License (CC BY 4.0): https://filmmusic.io/standard-license Clip 2: System Mastery Podcast Main Theme https://systemmasterypodcast.com Main Theme: Hero (Remix) (https://freemusicarchive.org/music/Steve_Combs/Principal_Photography_1493/11_Hero_Remix) by Steve Combs Our Podcast: Character Creation Cast: Website: https://www.charactercreationcast.com Twitter: @CreationCast (https://twitter.com/CreationCast) Discord: https://discord.charactercreationcast.com/ Instagram: https://www.instagram.com/creationcast/ Tumblr: https://creationcast.tumblr.com/ Amelia Antrim: Twitter: @gingerreckoning (https://twitter.com/gingerreckoning) Mastodon: @gingerreckoning@dice.camp (https://dice.camp/@gingerreckoning) Ryan Boelter: Twitter: @lordneptune (https://twitter.com/lordneptune) Mastodon: @lordneptune@dice.camp (https://dice.camp/@lordneptune) Our Network: https://oneshotpodcast.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this epsiode, Dr. Myers Hurt shares a writing tip for using repeat word modifiers in sentence structures to make writing more impactful, using personal statements as examples. This technique involves repeating a key word in a sentence to emphasize its importance and create a sense of anticipation for the reader. The host attributes the concept to a book by Michael Deegan and offers two examples to illustrate the power of the repeat word modifier. For more personal statement tips, visit www.drmyershurt.com
For physician practices that use injectable drugs for stress tests, paid injections, or therapeutic services, some modifiers can assist in reporting to Medicare if there were discarded vials or if the drug was used in its entirety. CMS originally had one modifier – the JW – to represent single-dose containers or single-use packages. Because of […] The post Modifiers JZ and JW Discarded Drugs appeared first on Terry Fletcher Consulting, Inc..
For physician practices that use injectable drugs for stress tests, paid injections, or therapeutic services, some modifiers can assist in reporting to Medicare if there were discarded vials or if the drug was used in its entirety. CMS originally had one modifier – the JW – to represent single-dose containers or single-use packages. Because of […] The post Modifiers JZ and JW Discarded Drugs appeared first on Terry Fletcher Consulting, Inc..
Welcome to Now in Android, your ongoing guide to what's new and notable in the world of Android development. Today, we're covering updates on Jetpack Media3, Jetpack Compose 1.4 release, the conclusion of the MAD Skills series on Compose Layouts and Modifiers, evolution of crash management, and more! For links to these items, check out Now in Android #80 on Medium → https://goo.gle/40QakxO Now in Android podcast → https://goo.gle/2BDIo9y Now in Android articles → https://goo.gle/2xtWmsu Now in Android playlist → https://goo.gle/now-in-android Subscribe to Android Developers → https://goo.gle/AndroidDevs
Learn about Ancho Reyes from Mary Palac, Mexican Spirits Portfolio Ambassador for Campari America and Sarah Oppelt, bartender at Alibi in Columbus, Ohio.
Available March 31, 2023Mark, Ray, and Scott discuss FAQs: What codes should we capture for OPTILUME? 52276 w/0499T? Or should we be looking at something else?For an antegrade ureteroscopy done via an established nephrostomy- would you recommend coding 50951 or an unlisted 53899? When coding for torsion, is the proper coding of px captured with cpt code 54600, if torsion is repaired? Laterality modifier would be appropriate if the torsion is unilateral, ie: LT or RT. Correct? If the torsion is bilateral, modifier 50 would be appropriate? After discussing with my co-workers regarding Orchiopexy 54640 versus 54600, we were a bit unsure of the term within the procedure description: Reduction of torsion of testis, surgical, ""with or without fixation of contralateral testis"". What is the correct interpretation of fixation of the contralateral side? Join The Urology Coding Compliance and Education Network and get started today!Pricing and More Information The Thriving Urology Practice Facebook Grouphttps://www.facebook.com/groups/ThrivingPractice Join the discussion:Urology Coding and Reimbursement Group - Join for free and ask your questions, and share your wisdom.Click Here to Start Your Free Trial of AUACodingToday.com
Welcome, Friends! Today, Tanya is telling us all about a Shenandoah concert she attended. As usual, that takes us down a long trail of unrelated topics. Jasa is busy prepping for a party at her home and packing for her trip to Israel. Shep finally received his hardship license, and now Jasa understands the hardship was mostly on her part in jumping through Tennessee hoops. We're glad you stopped by today! Superlatively Yes Facebook Page Superlatively Yes Instagram Page Jasa's Instagram Jasa's Facebook Tanya's Instagram Tanya's Facebook Please take a few minutes and like, rate, download, and subscribe to the Superlatively Yes podcast!!!
Orion is an interesting library created by Thomas Depierre that makes it easy to run dynamic distributed tracing in your app on production! It includes a LiveView UI for visualizing the performance and running multiple traces simultaneously. We talk with Thomas to learn more about the history, the inspirations, how it works, why it's safe to run in production, how to get performance insights, and more! Show Notes online - http://podcast.thinkingelixir.com/142 (http://podcast.thinkingelixir.com/142) Elixir Community News - https://github.com/phoenixframework/phoenix/blob/main/CHANGELOG.md#171-2023-03-02 (https://github.com/phoenixframework/phoenix/blob/main/CHANGELOG.md#171-2023-03-02?utm_source=thinkingelixir&utm_medium=shownotes) – Phoenix 1.7.1 released with enhancement to phx.new - https://elixirstream.dev/gendiff/phx_new/EEEFA23CF29B825D3F84B0E3B3978F62 (https://elixirstream.dev/gendiff/phx_new/EEEFA23CF29B825D3F84B0E3B3978F62?utm_source=thinkingelixir&utm_medium=shownotes) – Diff for the sizable project changes as heroicons are added - https://groups.google.com/g/elixir-lang-core/c/cocMcghahs4/m/DdYRNfuYAwAJ (https://groups.google.com/g/elixir-lang-core/c/cocMcghahs4/m/DdYRNfuYAwAJ?utm_source=thinkingelixir&utm_medium=shownotes) – Multi-letter uppercase sigils being added to Elixir - https://github.com/elixir-lang/elixir/pull/12448 (https://github.com/elixir-lang/elixir/pull/12448?utm_source=thinkingelixir&utm_medium=shownotes) – Expanded sigil support already merged in - https://twitter.com/germsvel/status/1630558483102801922 (https://twitter.com/germsvel/status/1630558483102801922?utm_source=thinkingelixir&utm_medium=shownotes) – German Velasco's collection of short videos about Phoenix 1.7 - https://www.youtube.com/playlist?list=PLvQQYdm3-EoiRuwcPQds_msNxiKIvgen8 (https://www.youtube.com/playlist?list=PLvQQYdm3-EoiRuwcPQds_msNxiKIvgen8?utm_source=thinkingelixir&utm_medium=shownotes) – YouTube playlist of the short videos - https://twitter.com/germsvel/status/1631627732261154816 (https://twitter.com/germsvel/status/1631627732261154816?utm_source=thinkingelixir&utm_medium=shownotes) – Tip from German on using phx-mounted binding to do initial animations with JS transitions - https://fullstackphoenix.com/tutorials/mix-task-automatic-convert-to-verified-routes (https://fullstackphoenix.com/tutorials/mix-task-automatic-convert-to-verified-routes?utm_source=thinkingelixir&utm_medium=shownotes) – A mix task was created to help projects migrate to verified routes by the people at Fullstack Phoenix. - https://gist.github.com/andreaseriksson/e454b9244a734310d4ab74d8595f98cd (https://gist.github.com/andreaseriksson/e454b9244a734310d4ab74d8595f98cd?utm_source=thinkingelixir&utm_medium=shownotes) – Gist for mix task converttoverifiedroutes.ex - https://twitter.com/basilenouvellet/status/1628702926318313473 (https://twitter.com/basilenouvellet/status/1628702926318313473?utm_source=thinkingelixir&utm_medium=shownotes) – Quick bash script to launch a LiveBook connected to your Fly instance - https://flowbite.com/docs/getting-started/phoenix/ (https://flowbite.com/docs/getting-started/phoenix/?utm_source=thinkingelixir&utm_medium=shownotes) – Flowbite has TailwindCSS styled components and just added a “getting started with Phoenix” guide. - https://twitter.com/bcardarella/status/1632956603249950722 (https://twitter.com/bcardarella/status/1632956603249950722?utm_source=thinkingelixir&utm_medium=shownotes) – All LiveView Native SwiftUI views are complete. On to Modifiers - https://github.com/liveviewnative/liveview-client-swiftui/issues/42 (https://github.com/liveviewnative/liveview-client-swiftui/issues/42?utm_source=thinkingelixir&utm_medium=shownotes) – Github checklist of SwiftUI views - https://github.com/erlang/otp/releases/tag/OTP-26.0-rc1 (https://github.com/erlang/otp/releases/tag/OTP-26.0-rc1?utm_source=thinkingelixir&utm_medium=shownotes) – OTP 26 RC 1 bring improvements - https://erlangforums.com/t/how-is-the-new-dialyzer-incremental-mode-different/2367 (https://erlangforums.com/t/how-is-the-new-dialyzer-incremental-mode-different/2367?utm_source=thinkingelixir&utm_medium=shownotes) – Dialyzer gets an --incremental - https://gleam.run/news/v0.27-hello-panic-goodbye-try/ (https://gleam.run/news/v0.27-hello-panic-goodbye-try/?utm_source=thinkingelixir&utm_medium=shownotes) – Gleam v0.27 released - https://codebeamstockholm.com/#register (https://codebeamstockholm.com/#register?utm_source=thinkingelixir&utm_medium=shownotes) – CodeBEAM Lite Stockholm on Fri, 12 May 202 - one day conference and early bird tickets are on sale now Do you have some Elixir news to share? Tell us at @ThinkingElixir (https://twitter.com/ThinkingElixir) or email at show@thinkingelixir.com (mailto:show@thinkingelixir.com) Discussion Resources - https://github.com/LivewareProblems/Orion (https://github.com/LivewareProblems/Orion?utm_source=thinkingelixir&utm_medium=shownotes) - https://twitter.com/Di4naO/status/1624876674499198976 (https://twitter.com/Di4naO/status/1624876674499198976?utm_source=thinkingelixir&utm_medium=shownotes) - https://github.com/spawnfest/Orion (https://github.com/spawnfest/Orion?utm_source=thinkingelixir&utm_medium=shownotes) – Started as a 2021 Spawnfest entry that didn't complete - https://twitter.com/Di4naO/status/1628067971007479811 (https://twitter.com/Di4naO/status/1628067971007479811?utm_source=thinkingelixir&utm_medium=shownotes) – Difference from FlameOn Twitter discussion - https://twitter.com/lostkobrakai/status/1628069107269570560 (https://twitter.com/lostkobrakai/status/1628069107269570560?utm_source=thinkingelixir&utm_medium=shownotes) – Comment about immutable filesystems - https://www.erlang.org/doc/efficiency_guide/profiling.html (https://www.erlang.org/doc/efficiency_guide/profiling.html?utm_source=thinkingelixir&utm_medium=shownotes) - https://www.erlang.org/doc/man/eprof.html (https://www.erlang.org/doc/man/eprof.html?utm_source=thinkingelixir&utm_medium=shownotes) - https://www.erlang.org/doc/man/fprof.html (https://www.erlang.org/doc/man/fprof.html?utm_source=thinkingelixir&utm_medium=shownotes) - https://github.com/DockYard/flame_on (https://github.com/DockYard/flame_on?utm_source=thinkingelixir&utm_medium=shownotes) - https://github.com/strace/strace (https://github.com/strace/strace?utm_source=thinkingelixir&utm_medium=shownotes) - https://strace.io/ (https://strace.io/?utm_source=thinkingelixir&utm_medium=shownotes) - https://www.erlang.org/doc/apps/erts/tracing (https://www.erlang.org/doc/apps/erts/tracing?utm_source=thinkingelixir&utm_medium=shownotes) - https://github.com/ferd/recon/ (https://github.com/ferd/recon/?utm_source=thinkingelixir&utm_medium=shownotes) - https://hex.pm/packages/ex2ms (https://hex.pm/packages/ex2ms?utm_source=thinkingelixir&utm_medium=shownotes) - https://github.com/ericmj/ex2ms (https://github.com/ericmj/ex2ms?utm_source=thinkingelixir&utm_medium=shownotes) - https://hexdocs.pm/matcha/Matcha.html (https://hexdocs.pm/matcha/Matcha.html?utm_source=thinkingelixir&utm_medium=shownotes) - https://hex.pm/packages/xprof (https://hex.pm/packages/xprof?utm_source=thinkingelixir&utm_medium=shownotes) - https://stackoverflow.blog/2022/12/26/why-the-number-input-is-the-worst-input/ (https://stackoverflow.blog/2022/12/26/why-the-number-input-is-the-worst-input/?utm_source=thinkingelixir&utm_medium=shownotes) - https://ebpf.io/ (https://ebpf.io/?utm_source=thinkingelixir&utm_medium=shownotes) - https://userinyerface.com/ (https://userinyerface.com/?utm_source=thinkingelixir&utm_medium=shownotes) - https://www.boredpanda.com/funny-worst-input-fields/ (https://www.boredpanda.com/funny-worst-input-fields/?utm_source=thinkingelixir&utm_medium=shownotes) Guest Information - https://twitter.com/di4naO (https://twitter.com/di4naO?utm_source=thinkingelixir&utm_medium=shownotes) – on Twitter - https://github.com/DianaOlympos/ (https://github.com/DianaOlympos/?utm_source=thinkingelixir&utm_medium=shownotes) – on Github - https://hachyderm.io/@Di4na (https://hachyderm.io/@Di4na?utm_source=thinkingelixir&utm_medium=shownotes) – on Fediverse - https://www.softwaremaxims.com/ (https://www.softwaremaxims.com/?utm_source=thinkingelixir&utm_medium=shownotes) – Blog Find us online - Message the show - @ThinkingElixir (https://twitter.com/ThinkingElixir) - Message the show on Fediverse - @ThinkingElixir@genserver.social (https://genserver.social/ThinkingElixir) - Email the show - show@thinkingelixir.com (mailto:show@thinkingelixir.com) - Mark Ericksen - @brainlid (https://twitter.com/brainlid) - Mark Ericksen on Fediverse - @brainlid@genserver.social (https://genserver.social/brainlid) - David Bernheisel - @bernheisel (https://twitter.com/bernheisel) - David Bernheisel on Fediverse - @dbern@genserver.social (https://genserver.social/dbern) - Cade Ward - @cadebward (https://twitter.com/cadebward) - Cade Ward on Fediverse - @cadebward@genserver.social (https://genserver.social/cadebward)
In today's episode, Ronda Buhrmester, Sr. Director of Payer Relations and Reimbursement for VGM Government Relations, and Mandi Joyner, Sr. Director of Marketing, finish up their three-part series. In this final episode, they talk about billing the claim, HCPC Codes, modifiers, and avoiding some audits.
Welcome to the Paint The Medical Picture Podcast, created and hosted by Sonal Patel, CPMA, CPC, CMC, ICD-10-CM. Thanks to all of you for making this a Top 15 Podcast for 2 Years: https://blog.feedspot.com/medical_billing_and_coding_podcasts/ Sonal's 7th Season has started and Episode 13 features Newsworthy updates for the month's fraud, waste, and abuse cases. Trusty Tip features Sonal's compliance recommendations for co-surgery and assistant at-surgery modifiers. Spark inspires us all to reflect on purpose and impact based on the inspirational words of Gabrielle Bernstein. Paint The Medical Picture Podcast now on: Anchor: https://anchor.fm/sonal-patel5 Spotify: https://open.spotify.com/show/6hcJAHHrqNLo9UmKtqRP3X Apple Podcasts: https://podcasts.apple.com/us/podcast/paint-the-medical-picture-podcast/id1530442177 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8zMGYyMmZiYy9wb2RjYXN0L3Jzcw== Amazon Music: https://music.amazon.com/podcasts/bc6146d7-3d30-4b73-ae7f-d77d6046fe6a/paint-the-medical-picture-podcast Breaker: https://www.breaker.audio/paint-the-medical-picture-podcast Pocket Casts: https://pca.st/tcwfkshx Radio Public: https://radiopublic.com/paint-the-medical-picture-podcast-WRZvAw Find Paint The Medical Picture Podcast on YouTube: https://www.youtube.com/channel/UCzNUxmYdIU_U8I5hP91Kk7A Find Sonal on LinkedIn: https://www.linkedin.com/in/sonapate/ And checkout the website: https://paintthemedicalpicturepodcast.com/ If you'd like to be a sponsor of the Paint The Medical Picture Podcast series, please contact Sonal directly for pricing: PaintTheMedicalPicturePodcast@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/sonal-patel5/message Support this podcast: https://anchor.fm/sonal-patel5/support
A few episodes ago I talked about how I edit and finish some of my images in the episodes on Dodge & Burn + and Photoshop + Nik Color Efex Pro + Nik Silver Efex Pro. After those shows went live I received a few comments from people that they didn't own some of the software I mentioned, like Adobe Lightroom, Photoshop, or the DxO Nik Collection of plugins. That got me thinking that maybe some gift ideas might help some people. All of the things I mention in this show will make great gifts for the upcoming holidays, but if you watch this after the holidays don't worry! These gifts are timeless. In this show I break down some suggestions into categories as follows: Software Hardware Accessories Services Store Suggestions In some cases, where I don't have a preference or the experience with a particular product, I may mention a gift idea without making a specific product suggestion. Mainly, I want to pass on things that I know, use, and / or just like. Lastly, none of the links below are affiliate codes! I make nothing off any purchases made through these links, but do note that I do have some discount codes on this site. Hopefully these suggestions will make shopping for the photographer, videographer, podcaster, or general creative in your life easier. Software: Adobe Photography Plan CaptureOne Photo Mechanic Nik Collection by DxO Topaz Bundle Ecamm Live Subscription Backblaze Backup Hardware: MICS: Shure SM7B Shure MV7 Heil PR40 Video Mics from Rode or Deity INTERFACES: Shure X2U Sound Devices MixPre 3 II LIGHTING: El Gato Key Light Aputure MC RGB FJ Westcott Flashes, Modifiers & Backdrops Nanlite Products STORAGE: Synology NAS External or Portable HDD - Lots of option available VIDEO: Black Magic Design ATEM Mini Accessories: BAGS, BELTS & STRAPS: Think Tank Black Rapid Straps MISC: Zeiss Lens Wipes El Gato Stream Deck (Sm, Reg, XL or the new Stream Deck +) Platypod - (Discount Code Here) Custom Ear Plugs - Ultimate Ears Services: LensRentals.com - (Discount Code Here) KelbyOne Membership - (Discount Code Here) Creative Live Membership - (Discount Code Here) PHLEARN Membership - (Discount Code Here) Shoot From the Pit with David Bergman Store Suggestions: B & H Photo & Video - Deal Zone Adorama DVE Store
In this episode, we learn about the history of Amari from Olivia Cerio, Campari's Italian Spirits Portfolio Ambassador and how it's used in a cocktail with Garry White, Owner and Creative Director at Denmark on High.
Nov. 17 is National Rural Health Day, which is an opportunity to celebrate the importance of rural hospitals to patients living in remote communities. We are joined by Karen McCombs, 340B program manager for Wills Memorial Hospital in Georgia. Karen shares her tips for managing her critical access hospital's 340B program in a compliant and efficient manner to support patient care initiatives. Before the interview, we provide updates on the 2023 Medicare payment rate for 340B drugs and on the status of 340B contract pharmacy litigation pending in federal appeals courts. Where Everyone Knows Your Name Karen provides her perspective on the unique elements of working in a rural hospital and discusses her hospital's extensive history in its community. Filling in the Gaps Karen explains how 340B savings help her hospital offset its costs to help ensure the hospital remains open for the community. She describes one of Wills Memorial's greatest 340B success stories and shares how the hospital has used 340B to support all its patients.Advice for Rural Hospitals Rural hospitals often have smaller staffs. Karen discusses how she is the only employee at her hospital whose sole focus is 340B. She shares her framework, “Build, Research, Audit, Ask” as a model professionals can deploy to operate a successful 340B program. Check out all of our episodes on the 340B Insight podcast website. You also can stay updated on all 340B Health news and information by visiting our homepage. If you have any topics you'd like us to cover in this podcast, email us at podcast@340bhealth.org.Resources CMS Rule Provides Clarity on 2023 Pay Rates and Modifiers but Puts Off Remedies for Past Cuts Appeals Court Judge Suggests HHS Might Need to Fine Drugmaker Before Lawsuit Over 340B Pricing Refusals Can Proceed HRSA Events for National Rural Health Day 340B Insight Episode 61: Congressman Henry Waxman Reflects on 30 Years of 340B
Terry Fletcher returns with another episode of the CodeCast Podcast to discuss hospice modifiers when Part B services are performed during a Part A hospice stay. Remote or work-from-home employee compliance is necessary to avoid penalties if HIPAA or OSHA comes knocking. Subscribe and Listen You can subscribe to our podcasts via: Apple Podcasts – […] The post Hospice Modifiers and Remote Workspace appeared first on Terry Fletcher Consulting, Inc..
Fr. Pat reflects upon the Apostolic Office by means of three adjectives, which, when considered, can greatly enrich our understanding of the apostles, and can deepen our own relationship with Christ.
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