Through The Marketing Lens

About This Episode:  In today's empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obstacle. This episode isn't just about understanding Imposter Syndrome; it's about equipping you with practical, actionable tools to overcome it. Whether you're a budding consultant, a small business owner, or dreaming of starting your own service-based venture, these insights are tailored to help you break through self-doubt and thrive in your entrepreneurial journey.Topics Discussed:1. Understanding Imposter Syndrome: A dive into the psychological aspects and the importance of recognizing its roots in our fear responses.2. Continuous Education in Your Field: Tips for building confidence through knowledge, including leveraging resources like podcasts and books.3. Personal Growth and Confidence Building: Exploring various methods like meditation, journal writing, and intentional socializing for boosting self-esteem and mental health.Resources Mentioned:1. KPMG Research study: https://info.kpmg.us/news-perspectives/people-culture/kpmg-study-finds-most-female-executives-experience-imposter-syndrome.htmlWhat To Do Next:- Take Action: If this episode resonated with you, start by exploring one of the mentioned tools and integrate it into your daily routine. - Connect and Share: Love this episode? Share it with a fellow female entrepreneur or someone starting their business journey. Your support by sharing and reviewing helps us reach and inspire more listeners like you.- Stay Updated: Don't miss out on future insights. Subscribe to Through The Marketing Lens and stay tuned for more episodes that empower your entrepreneurial journey.- Get in Touch: Have thoughts or questions about this episode? We'd love to hear from you! Reach out to us at [Your Email Address] & a link to book a consult call: https://www.katrinaaronson.com/book Ready to take the next step? : Access The Content Blueprint: https://www.katrinaaronson.com/contentblueprintRemember, overcoming Imposter Syndrome is a journey, and you're not alone in it. Links: Connect with Katrina on Instagram @katrinaaronson_consulting Book a FREE consultation with Katrina: www.katrinaaronson.com/book Email us at: admin@katrinaaronson.com Visit our website: www.katrinaaronson.com

We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple.Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It's one of the topics that many of us would like to avoid, but it can cost you in the future.The information in this episode will help you to make sure you and your business are protected! Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!Don't believe me? Listen to the episode to find out what Berkley has to say about the common legal mistakes she sees small business owners make all the time.In this episode of Through The Marketing Lens, you will hear:What prevents us from seeking legal help with our businesses when we're first starting outWhy law and the legal side of your business can feel so intimidating or overwhelmingCommon legal problems Berkley sees with entrepreneurs and small businessesThe potentially super expensive consequences of waiting to invest in the legal supportSo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with the legal side of business, you'll thank me later.Visit Berkley's Website and view her contract templates! Connect with Berkley on Instagram, @berkleysweetapple.Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

This is not the typical weekly episode… but it's a REAL one. Something I wish I would have been told years ago. We don't have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it's okay to choose ourselves and listen to our intuition, instead of just putting our head down and pushing through things while the rest of our life suffers.In this episode of Through The Marketing Lens, you will hear:Why I decided to “not record” this weekFollowing my intuition and working smarterMy biggest tip to apply in today's hustle cultureThis episode is short and sweet, under 5 min long but it's packed with a powerful lesson that is one of my core values! You won't regret listening to this one.Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

There never seems to be enough time to get everything done, and it's so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot.This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total reaction mode all the time. Getting out of that STARTS (does not end, but starts) with actually having a revenue plan, and from that plan, you get to build out the entire year. This exercise is life-changing and worth every moment you spend here, so give it your FULL focus. It took me about eight years to figure out this, and I will break it down in 20 minutes. I know, I know. That sounds too good to be true. But, indeed, you don't have to learn the hard way!Don't believe me? Listen to the episode to find out the exercise I use personally. It changed my life and helped me to plan for the goals I want to achieve!In this episode of Through The Marketing Lens, you will hear:The life-changing exercise to get out of the constant hustle modeHow to determine your three main offersThree questions to determine the output required for your goalsHow to evaluate progress and adjust along the waySo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with constantly running out of time, you'll thank me later.Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that's why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business.There's so many different softwares and opinions on AI, but the fact is we can't ignore these advances! Instead we need to take advantage of how we can use AI in our marketing efforts, while leveraging our time!It's time to work smarter, and not harder using tools and six strategies in today's podcast episode! Aren't sold on using  AI yet? Listen to the episode to find out what you actually need to know and how to use it in your business with ease!In this episode of Through The Marketing Lens, you will hear:The basics of AI (artificial intelligence) How big brands like Amazon use AI for marketingSix ways to implement AI into your businessMy two favorite AI programsSo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you are resisting AI, you'll thank me later.Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better my business gets. So, I'm interviewing Candice Rasa today, the founder of Rasa Healing, with 13 years of experience utilizing transpersonal, existential, and humanistic therapy to catapult soul-level transformation in clients. Candice reads Akashic Records to help people understand their soul's purpose and helps them on their unique path!If you have never heard of Akashic records before, don't worry; we will dive into that with Candice on this episode!I know, I know. That sounds a little woo-woo. But your spirituality can help you find your soul's purpose and create a business that fulfills you! Don't believe me? Listen to the episode to find out what Candice shares about Akashic Records! In this episode of Through The Marketing Lens, you will hear:Candice shares her journey into the spiritual realm Learn what akashic records are and the meaning behind themThe difference between akashic records vs. a mediumHow akashic records can help you as an entrepreneur So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with fulfilling work, you'll thank me later.Links mentioned in this episode: Candice's free monthly readings: https://rasahealing.mn.co/Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

Ready to have your mind blown?  I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. What we know today is far more than we have ever known before because we have new tools to actually investigate – so not only listening to what people are saying about those brands, but actually how they are feeling. This is some cool science meets marketing and I am super excited to share it!Are you intrigued yet? Listen to this episode to find out how this eye opening case study shows us how brands like Apple use this information to create compelling marketing strategies!In this episode of Through The Marketing Lens, you will hear:The case study behind magnetic marketing of brands like AppleHow the results of brain scans actually differ based on brands What Apples does differently to stand out and create connectionHow to apply this information to your own businessSo if you're on the fence about listening to this episode, give it a go — I promise, if you struggle with creating deep connections with your consumers, you'll thank me later.Links mentioned in this episode: Download the workbook:  www.katrinaaronson.com/marketingtrends Links: Get access the access to free Neuromarketing Effect training: https://katrinaaronson.kartra.com/page/neuromarketingeffect Connect with Katrina on Instagram @katrinaaronson_consulting

We're back with Part 2 of last week's epic episode on building brand loyalty, so if you didn't listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode!These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you show up! I've said it before and I'll say it again… While social media continues to matter, it is NOT the most important thing!And just to be clear – those smaller things do matter. But here is the truth of it, you can live your business life in a transactional mindset of the newest apps to try and essentially always try to beat the system. OR you can build an incredible foundation that will thrive no matter what happens with the system. I choose the ladder, and incorporate those other elements as part of my business, not all of it. Still aren't sold? Listen to the episode to find out the next two trends to start using in 2023 in your marketing. We are going into some very well known examples that you can apply to your business! In this episode of Through The Marketing Lens, you will hear:Two trends to build your brand loyalty in 2023The power of taking a bold stance as a brandFive ways to share your brand values with the worldHow to use experiential marketing in your businessSo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you're struggling with where to focus your 2023 marketing efforts, you'll thank me later.Links mentioned in this episode: Grab the workbook from my website – it's free: www.katrinaaronson.com/marketingtrends Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. We are always thinking about those things, but what I really want to talk about is the trend of going deeper with brands specifically in your marketing. This episode is all about marketing trends for 2023 that will create more brand loyalty. We are not talking about creating more revenue because that is short term. We are talking about brand loyalty so we create not only revenue, but recurring revenue. Listen to the episode to find out what the first two trends you can start to implement into your business now to increase your brand loyalty. In this episode of Through The Marketing Lens, you will hear:Why brand loyalty is so importantThe first two trends to build your brand loyaltyHow to actually align marketing and sales in your businessThe value of creating an incredible customer experienceSo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with going deep with your business, you'll thank me later.Resources mentioned: If you want the full breakdown of all of our 2023 trends, I have the full list in a worksheet for you so you can get a jump on your 2023 marketing: www.katrinaaronson.com/marketingtrends Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start?I'm chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confidence when it comes to social media.There are straightforward steps to take to start to see results! And one of the most critical factors is your social media strategy will be unique to your business and your ideal audience! It's not a one-size fits all approach. Ready to feel confident when marketing your business? Listen to the episode to find Katie Love's top tips for making the most of your marketing efforts and how to build your business strategically.In this episode of Through The Marketing Lens, you will hear:Katie's background and mission behind her agencyThe power of connection in social media marketingWhat it takes to step into a million-dollar business mindsetWhere to start with your social media strategyCurrent trends and how to data to find what worksThe biggest mistakes Katie sees that business owners makeSo if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with social media, you'll be glad you didConnect with Katie Love: Connect with Katie on InstagramVisit Katie's WebsiteLinks: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

We all know the importance of video content, but still so many of us still can't show up because we are so fearful and uncomfortable with it. But the truth is it's not just a feeling that comes without reason. In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more comfortable on video and understanding why you have held yourself back for so long.Don't believe me? Listen to the episode to find out how your brain is holding you back from showing up on video and 6 ways to get more comfortable with showing up on video! It's time to understand and use this to your advantage.In this episode of Through The Marketing Lens, you will hear:The real reason we avoid recording and sharing video content How to use rehearsing and practicing to build your confidenceBeing open to constructive criticism to improve your contentHow to schedule in time to create content to avoid self sabotage So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with showing up on video, you'll thank me later.Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there's a new trend or method to try.Don't get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies. But those are not my main strategy. If I want to grow, I want a big part of my focus to be proven strategies first and foremost – and then we test and play. Ready to get the facts, without the fluff? Listen to the episode to find out what 4 marketing strategies you need to nail for 2023!  In this episode of Through The Marketing Lens, you will hear:The four main essentials to focus on in the new year How to elevate your customer experience from the startWhy short form video content is so powerful for marketingThe power of building a personal brandHow to incorporate influencer marketing with focus on relationships  So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with knowing where to focus your efforts in 2023, you'll thank me later.Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

Do you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you." I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want to scale your business and reach those massive goals you have! There's even psychology to back this up! Our subconscious does not want you to grow. It wants to keep us safe and comfortable. The subconscious mind is what causes us to self-sabotage and stay stuck. Luckily, I've been in your shoes, and I'm here to share all the juicy reasons why outsourcing is a non-negotiable in your business. I'm also sharing the 6 ways I outsource to make my life easier!Don't believe me? Listen to the episode to find out how you're self-sabotaging your business success. It's time to learn how to overcome this hurdle and start outsourcing! In this episode of Through The Marketing Lens, you will hear:How you are self-sabotaging your business successSIX different ways to start outsourcingTips to make outsourcing work for YOU personally and professionallyHow to decide what to outsource first  So if you're on the fence about listening to this episode, trust your gut and give it a go — I promise, if you struggle with outsourcing, you'll thank me later.Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

Do you feel like being successful has to be hard? It's very common in the western society. We are taught that success is a direct result of how hard you work. But the truth is we have been sold a LIE! It doesn't have to be that way…You CAN achieve success with ease by reprogramming the subconscious mind!I know, I know. That sounds a little woo-woo. But your subconscious mind is a very real and powerful thing, and it's scientifically proven. Don't believe me? Listen to the episode to find out what hypnotherapist Jenna Holloway has to share about how reprogramming the subconscious mind allows us to create success with ease!In this episode of Through The Marketing Lens, you will hear:What it means for run a 6 and 7 figure business with easeThe inner work that goes into reprogramming our conditioningHow to learn to trust yourself and your intuition The role the subconscious mind playsHow our limiting beliefs show up in businessConnect with Jenna:Instagram: @iamjennahollowayLinks: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

What does smell have to do with my brand? A LOT! There's a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don't just blindly watch and follow trends, I learn the psychology behind what's working. And I always go a bit further into the brain-science behind it. The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.This week's episode of Through The Marketing Lens, we are diving deep into:How our senses influence our emotions and bypass conscious thoughtUsing the five senses to create a memorable brand experience Examples of how to tap into the five senses in your marketingThe impact of using smell in your perceived brand valueLinks: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

As a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family.Let's be honest. All of that negativity can be exhausting, overwhelming, and leave you feeling DOWN — especially when you don't know how to PREPARE your business. The key to not letting the “recession” take you and your business out with it — is the ability to prepare, be strategic, and approach it to find a solution. It's certainly not easy to ignore the Negative Nancy complaining about how much “it sucks.”Luckily, you have me here in your corner… rooting you on and sharing the THREE key areas you MUST focus on to come out on TOP of this recession. In this episode of Through The Marketing Lens, you will hear:How to stop being triggered by the looming “recession.”Why recessions aren't all bad... Aka, the benefits of approaching it strategicallyHow to proactively create the 2.0 version of your business (action steps included)The cycles of the economy and how to ride the waves to your benefitHow to prepare for the recession and be a better leaderThe importance of investing strategically for your futureWhy it's time to PUSH forward and not pull back from content Links mentioned in this episode: Harvard Business StatisticCheck out the other episodes for more tips that ACTUALLY workLinks: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

You're probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? I get it, another decision to make as a business owner and surrounded by mixed advice! That's where I come in to shift your perspective and share some facts on what works and what doesn't when it comes to sales!We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there's a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!In this episode of Through The Marketing Lens, you will hear:How to approach holiday sales as a business ownerCreating scarcity to increase brand valueAlternatives to discounting high ticket products or servicesWhat is price anchoring and how it worksHow to use sales strategically like many major brands P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don't miss out!Links: Wanna jump into my ENCORE training on Neuro-marketing, and learn how to bring one widely untapped science-backed technique into your business? ACCESS NOW Connect with Katrina on Instagram @katrinaaronson_consulting

This mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy marketing tips! Season 3 will be back in September and better than ever!Until then, we'd like to hear from you:What content do you want to see in Season 3?  What marketing, messaging, or mindset questions do you have?  Who would you love to see as a guest on the podcast? Is there anything we have covered in the past that we should dive deeper into?Reach out to Katrina directly via email, katrina@katrinaaronson.com or DM her on Instagram with your suggestions, @katrinaaronson_consulting.Make sure to hit follow so you can get the newest episodes right when they drop in September!Click here to subscribe to our email list and stay up-to-date with the podcast!

In today's episode of Through The Marketing Lens, you will learn: Why most businesses end up failing before the ten year mark and the stats behind thatThe difference between GROWING and SCALING your business (no, they're NOT synonyms)Actionable steps you can take NOW so scaling comes easyWe're talking about:Scaling your business effectively, rather than just growingIncreasing your revenue while minimizing increases to your costsTwo specific things to look at as beginning steps to cutting costs and growing revenueMaking smart decisions based on your strategy with scaling in mindFive tips that have helped me the most in scaling my own business More resources: Get access to my free mini-training Content to Scale™ and learn the content strategy that has helped me and dozens of my clients to scale their business's marketing with ease.Sign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn:What content marketing really isHow content marketing will help your businessFive different ways that you can implement content marketing into your overall marketing strategy We're talking about:Content marketing as a strategy (AKA not just an occasional post on social media)Using podcasting, blogging, video content, social media graphics, and books to get your knowledge out thereWhy content marketing works from a psychological perspective and the statistics that back this upPicking the platforms that you will show up on based on where your ideal client isHow to determine what kind of content you should be sharing and building your strategy around thatMore resources: Click here to learn about my free content roadmap, a great way to get started on your personalized content marketing strategy.Sign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, you will learn: What attraction marketing really ISHow you can use it in your business to get more leads that convertThree essential components in the basic attraction marketing formulaWe're talking about:What the "attraction" part of attraction marketing is all aboutWays to provide value to bring in new leads and gain trust immediatelyWhy storytelling is SO powerful in marketing and the psychology behind itThe importance of sharing the experience and results for your customer, not just the features and numbersHow this all ties back to your content More resources: Sign up for the free Content to Scale™ mini-training with Katrina Aronson here! Join us LIVE on June 9th at 6pm EST.Sign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us: Why getting on a stage is an incredible marketing opportunity for any business ownerHow to get over your fear of public speaking (OR learn to embrace that fear)Finding opportunities to speak in front of your ideal audienceWe're talking about:Public speaking as a marketing strategy and why it worksBettina's story and how she got to where she is todayThe best advice for getting over your fears and onto the stageHow COVID has made public speaking more accessible than ever beforeResearching and applying for speaking opportunities that are most aligned with your business/expertise/customerLearn more about Bettina Carey at the links below: Check out Bettina's website and learn more about We Empower YouSign up to get your free ticket to the We Empower You Virtual Summit on Wednesday, June 8.Click here to sign up to join the FREE Content to Scale™ Training from Katrina AronsonPlease check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, you will learn: The totally normal and common mindset blocks entrepreneurs face as their business starts to scaleHow to get out of the plateau phase that most businesses go through after the new biz buzz wears offWhy you should stop comparing yourself to the people ahead of youWe're talking about:Why no one really talks about the ugly part of the process of scaling and growing your businessThe three directions I see business owners go once they hit that plateau phaseWhat it's like after this phase if you can get through to the "other side"How this all connects back to your marketing and content creationMore resources: Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)Click here to join our email list to get more marketing tips, free downloads and more!

In today's episode of Through The Marketing Lens, you will learn: How to get out of the push, and instead get into a flow in your marketingWhere the lack of connection with your audience comes fromMy step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode"We're talking about:Gaining clarity around what your audience wants from you and how to actually connect with themThe science behind why we crave connection and the dangers of using social media for the wrong reasonsCreating a healthy marketing cycle and getting into a flow with content creationUsing market research to find out exactly what your ideal client wants to learn from you and why it's important to conduct this research on a number of different platformsFocusing on building connection rather than your next sale More resources: Join us for Content To Scale™, Katrina's FREE Live Mini-Training on Thursday June 9! ( or go to katrinaaronson.com/contenttoscale)Click here to join our email list to get more marketing tips, free downloads and more!

In this week's episode of Through The Marketing Lens, we're speaking with Amela Shabich all about becoming a guest on other's podcasts in order to reach new audiences and grow your business. Amela started a PR agency that helps passionate entrepreneurs get onto the podcasts that they are most interested in and aligned with. Amela is sharing incredible tips and practical advice for pitching yourself as a valuable guest and sharing your story authentically to attract your ideal clients.We're diving into:Why getting on other's podcasts is an incredible marketing opportunity for your businessHow Amela got her start as an entrepreneur and why she went into PR and podcasting Figuring out what podcasts you'd want to be on by narrowing down exactly who you're talking to and using market research to your advantagePerfecting your pitch, following up the right way, and how to get a “yes!”Practical tips for pitching to your favorite, most aligned podcastsBeing your most authentic self and showing genuine interest Connect with Amela on Instagram, @amela.shabich or on her website at urbanbloomboutique.com You can also join Amela's Podcast Guesting Facebook group here! FREE Pitch ChecklistFREE Guide How To Be A Great Podcast GuestSign up for Katrina's weekly email list by clicking here!Please check out my website at katrinaaronson.com where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, we're talking about client experience and how to elevate yours in order to stand out from the crowd. Whether you have a product or service based business, your customer's experience is the most important part of what keeps people coming back to you.We're going over:Why your customer's experience is so important, now more than everHow to figure out the ways that you can stand out from the crowdUser-generated content: what it is and why it mattersUsing your values to guide what things you do to elevate your client's experienceThinking about testimonials and reviews as a way to gain insight into what your client's really value about your workSign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In this week's episode of Through The Marketing Lens, I'm walking you through the hardest parts of launching and growing my business, and sharing the mistakes I made along the way that will help you in your own journey. We're talking about:How I got my start as an entrepreneur and my background in finance, fashion, and  social workFinding value in your past experiences, even if it seems unrelated to your dreamsFeeling like you're running out of time or falling behind on your plansUsing my time consulting for small businesses Learning to not tie my business's successes to my personal successes Being responsive rather than reactive How to scale your business rather than just piling more things onto your to do listSign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

In today's episode of Through The Marketing Lens, we're going over an often scary but exciting transition in every entrepreneur's journey... RAISING YOUR PRICES. This is something that pretty much everyone struggles with at some point so we're diving into how to know if it's the right time, and how to do it well.We're talking about:Signals to pay attention to and how to know if you're ready to raise your ratesMindset struggles that are holding you back or preventing you from uplevelingDebunking some common fears around increasing pricesHow to communicate with your current clients about the change and best practices for transitioningTrue stories about some of my clients who have successfully increased prices, (without everything going wrong as they may have feared) Why all of this is important for growing your businessSign up for our weekly email list by clicking here!Please check out my website where you can find valuable and free content like workshops and guides to help you propel your business forward!

For today's interview episode of Through The Marketing Lens, we're talking all about Human Design with Laura Milne and Betsy Milne, two friends that started the brand and podcast Luscious Hustle.Human Design is a combination of modern science and ancient practices like astrology that come together to give you a very personalized guide to living optimally. Laura and Betsy dive into the basics and beyond in this episode.We're talking about:- how Laura and Betsy met and how Luscious Hustle came to be - the basics of Human Design and how Betsy and Laura got their start in it- the five main energy types and the strengths of each type- how to connect your Human Design to business and operating your business in alignment with your energy type- figuring out strategies for decision making that work specifically for your type  Learn more about Lucious Hustle and book your Star Strategy session to learn all about your unique human design here.Connect with Betsy and Laura on Instagram, @luscious.hustlePlease check out my website and download our new brand guide!

For today's episode of Through The Marketing Lens, we're talking about Instagram stories and my best tips for increasing views and engagement. Most entrepreneurs are aware that showing up on stories is super important for growth on social media. The majority of people prefer watching stories over scrolling through posts, and it's an amazing way to build connection with your audience and improve engagement.  I'm giving you eight practical techniques you can use to start seeing an increase in your views. We're going over:general guidelines for how much of your audience should be viewing your storiestapping into your ideal client's current goals and strugglesusing stickers in a strategic wayhow responding to messages and engaging elsewhere on the platform influences story viewswhy focusing exclusively on video in your stories is hurting more than helpingSign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week's interview with Phoebe Sherman is all about building community within your brand and why that can be so instrumental for your business's growth. Phoebe is the founder of Girl Gang Craft, a community for creatives that has evolved from small local craft fairs and events into a massive brand with a podcast, courses and memberships,  and a feminist apparel line. Phoebe is taking us through how the community within Girl Gang Craft was born and how she continues to work to build and expand on that community to this day. We're discussing:Why community is more important than ever before in businessHow Phoebe got her start in business and what inspired her to start Girl Gang CraftWhat community actually is, and what it means in business termsGrowing your business's community and tapping into various different audiences within your community Nurturing your community through in-person events, gift-giving projects, and online connectionUtilizing different platforms to reach new communitiesFiguring out what your community wants/needs and using feedback to your advantageClick here to get Phoebe's 120 Days of Content worksheet for FREE!Click here to join the waitlist for Girl Gang Craft's Reels/TikTok course coming soon!Sign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works. Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend this model to any new business owner, especially anyone feeling particularly scattered in their business. We're talking about:Benefits of the one-thing model and the biology of why it worksWhy diversifying too quickly will actually hold you backHow counterintuitive this feels to most new entrepreneursAssessing if you're offering too much and figuring out your one-thingScaling past your one-thingSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are talking about seeing hiring as an investment rather than a cost. As your business grows, you'll need to start outsourcing some parts of your work and it can feel like a huge expense. However, it's so important to shift your mindset and start seeing this expense as a necessary investment that will help your business reach new heights.In this episode, I'm going over two concrete ways to assess the return on investment you're getting from the folks you hire. We'll be covering:How to use analytics and data to assess the performance of certain positionsThe difference between an investment and a costAnalyzing ROI for positions that don't have the same kinds of positionsOne option to get a return on your investment from hiring a virtual assistantShifting your mindset around hiring in your businessSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week's episode, we're talking about the current marketing landscape and the best ways to get more leads for your business. Additionally, we're discussing strategy around nurturing those leads so that they consistently convert into sales.We are covering:- What a lead is and why getting consistent leads is important for your business- Creating a lead magnet or "freebie" and a ton of other amazing ways to get more leads in your business- What to do with "cold" leads and how to turn those into sales- Utilizing live events to grow your list- Improving your SEO so more people are able to find youSign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On today's episode, we're delving into the world of legal issues within your business with Berkley Sweetapple. As a litigation attorney, Berkley saw many entrepreneurs get into expensive legal trouble that could have been avoided with better contracts or legal help at the beginning of their journey. Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. Regardless of where you're at in your biz, this episode has some super valuable legal information you won't want to miss!We're discussing:- What prevents us from seeking legal help with our businesses when we're first starting out- Why law and the legal side of your business can feel so intimidating or overwhelming- Common legal problems Berkley sees with entrepreneurs and small businesses- The dangers of using contracts found online from google or unreputable sources - Necessary clauses you might be missing in your service contracts- The potentially super expensive consequences of not investing in the legal side of your business before it's too late- Berkley's experience juggling being a mom on top of being an attorney and an entrepreneurYou can check out Berkley's website and find her contract templates here.  You can also follow Berkley on Instagram, @berkleysweetapple.Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in front of new eyes than Facebook or Instagram do. In this episode, I'm giving you the details on the hierarchy of content platforms, ranked in order of how much control over your content you have and the impact that kind of content has on subscribers. We're going over:The number one platform to use and why it's been at the top for decadesHow to tailor which platforms you show up on to your specific business typeRe-evaluating what kind of content makes most sense to market your businessWhy the most popular social media platforms are near the bottom of the listAction steps you can take right now in order to start improving your marketing strategy and showing up on the platforms that will get you the best resultsSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Jenny is taking us through her best tips for showing up on your Instagram Stories authentically and using Stories to sell effectively and grow your business.We are talking about:Why Instagram is Jenny's social media of choiceGetting crystal clear on your ideal audience, what kind of content you create and WHY you make that contentSetting yourself up as an expert on your profile so your audience keeps coming back to learn more from youTips for showing up on Stories and getting into your audience's DMs without feeling "spammy"How to use the data in your insights to improve your strategyClick here to get Jenny's Instagram Engagement Guide or you can reach out to her directly on Instagram to learn more and ask questions.Sign up for our weekly email list by clicking here!

On this bonus holiday episode of Through The Marketing Lens, we are diving into one shift you can make in your marketing that will have an incredible impact for your business. Now more than ever before, consumers want to know and trust the brands that they buy from. Whether you're a product or service based business, this one genius change to increase trust with your audience will absolutely transform your marketing.We're discussing:Current marketing trends and what consumers are looking for right nowHow to create visibility for your brand that will actually convert to salesWhy TRUST is the most important factor to consumers and the best way to build trust with your audienceMindset shifts and other tips to help you feel like the expert you probably already areHow to change your messaging throughout all of your marketing to reflect this shiftInterested in hearing more about this? I have SO MUCH more to share with you! Join us for a FREE LIVE WORKSHOP all about improving your marketing, on Thursday, January 6, 2022 at 5pm EST. Sign up now to save your spot! You DON'T want to miss this! Learn more at katrinaaronson.com/magneticmarketingSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

On this week's episode of Through The Marketing Lens, we are discussing the difficulties in asking for help and the massive invisible workload that's placed on women. Year round, but especially during the holiday season, moms are expected to take care of SO MUCH behind the scenes. I want to take you all through a recent situation with my partner that helped me to realize just how impactful and important accepting support can be.We're discussing:All of the sometimes invisible work women and mothers do behind the scenes to keep everything running smoothlyThe pressure to take care of everything perfectly and the guilt we feel at the inevitable slip-upA recent story from my life that exemplifies the importance of asking for helpTaking a step back, allowing others to support you, and NOT micro-managing after handing things overHow this is instrumental to not burning out and keeping your business going strongSign up for our weekly email list by clicking here!Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we are diving into the topic of raising your prices! This is a struggle that comes up for every entrepreneur at some point, because raising your rates is a great way to scale your business.  Today I'll be taking you through some common mindset blocks around this and giving you some practical tips for how to go about it.We're talking about:When to raise your rates as a service provider and how this also applies to product-based businessesThe subjectivity of valueUsing lower-price offers as a way to retain clientsHow to assess the value you bring to the table and positioning your brand accordinglyMindset blocks around raising pricesSign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week's episode, we're speaking with the amazing Karissa Harrison about the world of the Enneagram and how knowing your “type” can truly help to jump start your personal development. While the Enneagram is often thought of as another personality quiz, it can help you gain huge insight into your deepest underlying fears, motivations, and desires. We talk about:The nine Enneagram types and origin of this theoryKarissa's recommendations for figuring out your type (and why you might want to be skeptical of free tests online!)Using the knowledge of your Enneagram type to customize your own personal growth planYour core fears and desires and how these drive your behavior, thinking patterns, and interactionsDifferent subtypes and wings which add dimension and nuance to your individual type and can help you gain an even deeper understanding of yourselfKarissa's story and how she got started with EnneagramsThe Enneagram is such an amazing tool that you can use to kickstart your personal development. There's so much knowledge to gain when we more deeply understand ourselves and why we do the things we do. If you want to learn more from Karissa, check out her instagram, @karissaharrison, or get her free Enneagram guide to help you discover your type here. You can also find out more on her website at karissaharrison.com.Sign up for our weekly email list by clicking here! Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers.  Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates. We're talking about:why sending traditional-style newsletters doesn't work anymoreusing intentional copywriting and framing to center your readerwhy having too many different links is hurting your click ratessubject and preview line strategywhether or not you should be including images and gifs    Sign up for our weekly email list by clicking here!    Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius. Somewhat counterintuitively, when we start saying "no" and stop being a jack of all trades, you are enabling your business to take on your true ideal clients instead of wasting your time with people that are unaligned. We're discussing:Scarcity mindset and why you're afraid to say "no" to your clientsDefining your services and sticking to themWhat happens when you DO stick within your zone of genius versus what can happen when you DON'TWhy this matters and action steps you can take to get clear on your servicesSign up for our weekly email list by clicking here!Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In this episode we are speaking with the incredible Julie Broad about how to write a book and utilize it as a marketing tool for your business. Julie went from wanting to write a book and being rejected by big publishing houses, to self-publishing and having her first book reach #1 on Amazon. Now she has a self-publishing services firm that supports new authors through the entirety of the writing and publishing journey.It's no secret that being a published author grants major credibility to you and greater recognition for your brand, but the whole process can seem daunting and overwhelming. We're talking about:Benefits of writing a book for your businessUsing Amazon's algorithm effectively to boost salesHow the COVID-19 pandemic has impacted self-publishingCurrent trends and how to factor those into your book topicCommon mindset blocks around writing a bookYou can get Julie's 7 Steps to Plan and Write Your Book here and check out Book Launchers Youtube channel at BookLaunchers.tvPlease check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

This week on Through The Marketing Lens, we will be going back to an episode that originally aired at the end of 2020, in which I interviewed my 9-year-old daughter. I get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me. This is a completely unscripted, mom-daughter conversation about being an entrepreneur. Understanding what having a business is to a kid is very different than it is to adults (and parents), and I wanted to let her join me for a real interview. This is one of my most listened to episodes, and one that is so dear to my heart, so I'm excited to bring it back this week.We talk about:mom guilther idea of what I do in my businesshow she decided to start a business -- for REALwhat my daughter wishes I did less of what she's learned from watching me workThis episode is about giving my daughter a voice in this journey. I want her to know how much she matters to me -- and it is ultimately my greatest joy to see her following in her own dreams. She will tell you all about it! Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In honor of Mental Health Awareness Day on October 10th, this week's podcast is all about anxiety and taking care of your mental health. I'm sharing my personal story of dealing with anxiety as an entrepreneur, as a woman, and as a mom.It's so important to me to normalize talking about anxiety and mental illness, because the more we do, the more others are willing to share their own stories. The truth is that over 19% of adults in the United States have an anxiety disorder, so if you're struggling, you are not alone. We are talking about:the difference between feelings of anxiety and an anxiety disorderdiscovering the source of my anxietythe unique anxieties we face as women, as entrepreneurs, and as momsthe ten things that have helped me the most in managing my anxiety Please check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!

In this week's episode, we are going through the most frequently asked questions around podcasting as a part of your business's marketing strategy! We'll be discussing everything from starting your own podcast to being a guest on someone else's.The number of people listening to podcasts is growing, and it's no secret that they can be a phenomenal marketing tool for your business. Podcasts are still a fairly new medium with plenty of unexplored topics, so if you're thinking of starting one, now's the time!We are talking about:Basics of getting startedThe software/websites/equipment you might needCreating a structure for your podcastPros and cons of having guests Being a guest on another podcastPlease check out my website! I'm always updating it with valuable info and free content like workbooks and such to help you propel your business forward!Some of the websites/apps mentioned:- Buzzsprout (podcast hosting)- Canva (create cover art)- Soundstripe or Audiojungle (find music for your podcast)- Zoom (recording)

In today's episode, we are talking to the incredible Alina Scarcella, about how she was able to successfully pivot her business in order to better align with her ideal life.Alina was an overbooked online service provider, helping her clients with everything from admin to SEO to social media. She was constantly overwhelmed with all of the work she was doing for clients that she didn't have time to even think about working on her own business. After pivoting and niche-ing down, Alina is now serving her clients as an online business strategist and digital marketing expert.It can be terrifying to make such a huge change, but as Alina learned, creating more structure in your business provides you with more freedom in your life.We are talking about:How to know when it's time to make a changeWhy you need to pivotMindset blocksCommunicating the change to current clientsDealing with the potential of losing clientsBenefits of pivotingPlease check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!Learn more about Alina Scarcella on her website or her Instagram.Save 50% on your first year of Honeybook: share.honeybook.com/katrinaaronson

Today we are talking about: Content Marketing. First, what is that? My favorite definition is by the content marketing institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.So to reiterate that: it's a strategic approach of creating valuable content to attract your ideal customer or client. One of the reasons I personally love content marketing is because I work with small businesses with an online presence. That means they don't necessarily have $10k to spend on marketing per month -- or at least not yet. And content marketing is a place where small fish can outperform big fish with a good strategy. What are ways you can use content marketing in your own business: Start a podcast that welcomes in your specific audience and give them what they are looking for. This is a really effective platform. Blogging. I know people are conflicted on if people are still reading blogs. The answer is yes. Google also prefers long-form to short form content, and of course, SEO. I don't write my own blogs anymore so there is always the option of outsourcing, but thats for another episode. Videos. Yes, videos are a fan favorite and they are good across platforms so posting on youtube and Instagram or FB for example. Infographics. This is so simple and people want it. Whatever you have to share, put it in an infographic and post it. It is such a great way of giving information that people want quickly. Books. Write a book or an e-book. This is a powerful marketing tool to position yourself as a leader, potentially make money off your content, and market yourself. Here is the thing: content marketing needs a strategy. So pick your platforms -- don't pick all of them, pick the places where you want to show up and where your ideal client hangs out, and create content there. This is all about creating content that your customer actually wants, right? And by default, they will let you into their world. They find you valuable… so, pulling them into your email list or asking them to follow you on instagram becomes easier. And that is really the whole point. Break down the wall, and serve. Get rid of buyer's skepticism -- we are constantly being sold to so isnt it nice to just feel seen? Some stats for you: content marketing has lead generation 3x greater than traditional marketing. 52% of buyers said they were definitely more likely to buy from a vendor after reading their content -- let's talk about how that happens:. They were searching for how to make a logo and you have a tutorial on how to use Canva to make logos, and they find themselves on your website. They love your style. They sign up for your newsletter and 3 months later they are rebranding their whole website using your services. It is really important to understand that posting one video or one blog is not content marketing. Showing up consistently is content marketing. So, the first thing is: where can I show up consistently? And if you hate podcasting, do not pick that. Pick a platform that feels GOOD to you, to your brand, to your personality. If you are listening to this podcast it is because you are most likely showing up as the face of your company or at least showing up sometimes. So you are going to have to be the one actually showing up. Katrina Aronson is a marketing-led business coach serving female entrepreneurs who want to craft a badass marketing plan on a small business budget. 

In today's episode, we are talking about the importance of having FUN (in the real sense of the word) and why you need it to be more effective not only in life but in business.To be happy means to be creative. Why? Because when you're happy, your brain releases the hormones called dopamine.Dopamine plays a really important role in all your creative processes. This chemical allows your brain to wander and come up with new ideas. So no matter how busy you are trying to think of new ways to generate leads, develop a new marketing strategy, or improve your sales funnels, you need to find time to have fun.We are talking about:What fun really isWhy many women think it is selfishWhat women (especially moms) think is funWhy having fun is crucial in life and in businessHoneybook link for 50% off: share.honeybook.com/katrinaaronsonPlease check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!SEO Words: marketing strategy, sales funnel, client management software, business coach, marketing mentor, entrepreneur

In today's episode, we are talking about a crazy important but scary topic...setting your prices and when to scale and raise those prices. Ahh! This is such a crazy important topic and one that feels hard, scary, and takes a whole lot of courage to do well. Why? Money makes us feel strange. And what comes up a lot is: Who am I to charge that much?What if nobody says yes? What will they think of me for charging that much?Will everyone laugh at me?Let's just get that out of the way. If those thoughts feel familiar, you are NOT alone. This is a mindset issue that you have to tackle...and how do we do that?  This is the work you have to do and believe that you are worth it -- and the best way to get there is to go for it and prove to yourself that people will pay for it. I am going to talk about some numbers and then we are going to dive into mindset around the value of what you have to offer in your small business. A great episode to tune into today and so impactful for your business.Please check out my website where you can find even more free valuable content and great marketing strategies for your business!As a side note, i'm gonna take a little break so we will back soon with even more great content for season 2 very soon!