Podcasts about brand bewitchery how

"Storytelling helps the data go down." – Park HowellToday's featured bookcaster is The World's Most Industrious Storyteller, TEDx speaker, and EMMY Award-Winning Brand Story Strategist, Park Howell. Park and I had a fun on a bun chat about his book, “Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand”, the emotional impact of storytelling, and more!!Key Things You'll Learn:Why storytelling is the key ingredient for brand successA simple yet powerful template for creating a narrative that truly resonatesThe five primal elements of a short story3 major lessons that Park learned from starting, growing, and running his podcastPark's Site: https://businessofstory.com/Park's Books: https://www.amazon.com/stores/author/B09CX52WZY/allbooksPark's Podcast, “Business of Story”: https://businessofstory.com/podcast/storytelling-tips-ignite-sales/The opening track is titled "Kareru R Daichi Q-MIX" by Rukunetsu AKA Project R (@Rukunetsu). Use the following link to hear the full track and support his craft. https://on.soundcloud.com/62w8XPlease support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou Might Also Like…Ep. 583 – “How to Be the Face of Your Business” with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/#HolidayBonus Ep. – “Wisdom Of The Men” with Clint Arthur (@clintarthur): https://www.goingnorthpodcast.com/holidaybonus-ep-wisdom-of-the-men-with-clint-arthur-clintarthur/228 – “From Individual to Empire” with Laura Bull (@TheLauraBull): https://www.goingnorthpodcast.com/228-from-individual-to-empire-with-laura-bull-thelaurabull/55 - "Life Branding" with Jon Michail (@jon_michail): https://www.goingnorthpodcast.com/55-life-branding-with-jon-michail-jon_michail/Ep. 438 – “Acoustic Leadership” with Rick Lozano, CSP (@rick_lozano): https://www.goingnorthpodcast.com/ep-438-acoustic-leadership-with-rick-lozano-csp-rick_lozano/Ep. 712 – “When Your Heart Says to Leave a Legacy” with Bridget Cook-Burch (@inspiritwriter): https://www.goingnorthpodcast.com/ep-712-when-your-heart-says-to-leave-a-legacy-with-bridget-cook-burch-inspiritwriter/Ep. 391 – “Why You Need Publicity and Social Proof to Close More Business” with Jane Tabachnick (@JaneTabachnick): https://www.goingnorthpodcast.com/ep-391-why-you-need-publicity/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/Ep. 597 – “Your Stories Don't Define You, How You Tell Them Will” with Sarah Elkins (@sarahelkins): https://www.goingnorthpodcast.com/ep-597-your-stories-dont-define-you-how-you-tell-them-will-with-sarah-elkins-sarahelkins/Ep. 433 – “Ticking Clock: Behind the Scenes at 60 Minutes” with Ira Rosen: https://www.goingnorthpodcast.com/ep-433-ticking-clock-behind-the-scenes-at-60-minutes-with-ira-rosen/

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Hero's Journey to craft and tell a compelling origin story that sells.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use the Story Cycle to create compelling presentations and long-form communications that transport your audience from their world into yours.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to debut your new brand story, align it with your people to get buy-in for your narrative, and scale your story throughout your internal and external communication channels. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to ritualize the use of your brand to build repeat business and the most powerful form of advertising there is FREE word-of-mouth marketing. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to craft your brand purpose because people will buy what you stand for before they purchase your product or service. . Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to celebrate the little victories along the three customer journey steps of brand awareness, adoption and appreciation to build brand bonding. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Learn how to use your nine one-word brand descriptors as themes for true stories you tell your audience on their three-phase journey from brand awareness to brand adoption through brand appreciation. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As the mentor to your customer, you will learn how to develop your brand personality by identifying your promise, gift and personality. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!

Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to leverage the antagonistic forces of villains, fog and crevasses to propel your brand forward.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn!  

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to craft your unique value proposition (UVP) using the ABT (And, But, Therefore) agile narrative framework.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to truly understand what your customers wish for and want from your product or service so that your brand will become the most timely and relevant offering for your prospects.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You will learn how to identify your top three audiences to build a tribe around your offering.  Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need to break to make your business storytelling much more effective. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into great fortune by triggering a lot of luck along the way through the stories you tell.  Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand story and all of its equity into Keap. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile conversations all leaders can use with their business storytelling to grow their influence and company culture. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interviewed Park about storytelling for nonprofits. Her questions were so engaging, he decided to produce a show for all those interested in why storytelling is important for all organizations and how to do it. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.  

Eric Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand story, especially as it relates to mental health. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are now using stories to build momentum for their new online testimonial capture platform. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.  

Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through what stories you share and how you share them. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares how to tell a compelling story in the virtual world.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell is the host of The Business of Story podcast, which talks about the art of storytelling in sales. In addition to hosting The Business of Story podcast, ranked among the top 10% of downloaded podcasts in the world, Park has also authored two books: Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging, co-authored with Dr. Randy Olson.   In this episode, Park talks about the main aspects shared by art and communication, and the power of brand storytelling to increase the numbers of your business.    Here are some of the topics covered in this episode: The importance of storytelling in business, and how to learn from art and brands like Pixar The difference between online and in-person storytelling Why the ABT foundational narrative framework is key to improving sales  How to apply a natural style of storytelling to be a better salesperson   More From the Guest   Linkedin: https://www.linkedin.com/in/parkhowell/   Website: https://Businessofstory.com   Badger Sales University - Check out Park's Course - https://salesuniversity.badgermapping.com/p/park-howell-the-abts-of-selling    Listen to more episodes of the Outside Sales Talk here! https://www.badgermapping.com/podcast     Start Selling More Today with Badger Maps - The #1 Route Planner for Field Sales   See Badger in Action: https://www.badgermapping.com/outside-sales-talk-listener/  If you love the Outside Sales Talk podcast, you'll also love Badger's newsletters!  Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts. Are you in? Subscribe to Badger Maps' newsletters now! https://www.badgermapping.com/newsletters/

Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syracuse University. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and values and what motivates them to buy your product or service.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the cost of miscommunication costing American businesses $1.2 trillion annually. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry and the power of brand storytelling in this entertaining conversation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how to use storytelling to ignite your influencer marketing success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Richard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills to create greater impact with your business and leadership storytelling.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to grow your business and how storytelling plays an important role.   Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the authentic character archetypes for your brand to enhance your business storytelling.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February 2023 at State Farm Stadium in Glendale, Arizona, shares how he keeps the premier sporting event's story alive way before, during and after the big game.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Topics Discussed and Key Points: Storytelling versus pitching Using the and/but/therefore framework to level up all of your communications Creating your ABT story Whether to have two separate messages—one for the adult child, one for the parent—when using the ABT framework Three rules of storytelling Addressing the COVID elephant in the room Episode Summary: In today's episode, Debbie speaks with Park Howell, a storytelling strategist who helps marketers and content specialists grow their business using the power of the story. He is the host of the Business of Story podcast and the author of the 2020 book Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. Today's conversation explores how to sell more by saying less, and how to incorporate storytelling in your branding and marketing efforts in a way that is compelling to the audience you are speaking to. Stories allow us to experience what it is like to use a product or benefit from a service in a way that we would never be able to if we were simply “pitched” that product or service. When communicating as a brand, instead of leading with logic, reason, data, and numbers, lead with a story. After all, every person, whether or not they want to admit it, buys with their heart and not their head. We only justify our purchases with our logical brain once the transaction has been made. Park does a deep dive into the concept of and/but/therefore to maximize rapport and agreeableness between you (the salesperson) and the other person (your prospect or potential customer). and/but/therefore uses the three forces of story: agreement (Act 1), conflict (Act 2), solution (Act 3), respectively. This structure takes you out of the center of the story and in your place, the customer. To use this effectively, you must understand what they want, what's at stake for them in getting it, empathize with them in that they currently do not have it, and, finally, propose the solution to their problem. “Your stories are not about what you make, but what you make happen in people's lives.” Park goes on to explain how to become a compelling communicator using the power of repetition, addressing the elephant in the room, and crafting your ABT story today.   Resources Mentioned: Business of Story Brand Bewitchery Transcript

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision statement even more vibrant by telling a story of what the future looks like so your people can see and feel it for themselves.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

JB Owen, CEO of Ignite empowerment publishing and known as “The Pink Billionaire”, shares how to find your ignite moments in your brand storytelling.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

This  is the 13th episode of my  podcast CMO Stories: conversations with Marketing Leaders  from all over the world about their challenges, tools and tactics.My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business of Story. Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world. After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like  excel through the stories they tell. Now he consults, teaches, coaches and speak internationally, working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'. In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand. This episode was recorded via StreamYard call on March 30, 2022.You find the show notes here: https://webdrie.net/s1-e13-how-to-create-and-use-stories-to-grow-sales-with-park-howell/Did you already about my CMO

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictures you paint with the words you use.   Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your brand, sales and marketing storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "godfather" of Category Design, explores the director-to-creator model and how it's disrupting the old ways of publishing.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story Cycle System™ to help you craft your brand story strategy just by listening to this episode. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business model on its head and how you can get in on the action.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Livesay, aka The Pitch Whisperer, host of “The Successful Pitch” podcast and author of The Sale Is in the Tale, shares his five storytelling secrets to keep from drowning in a Sea of Sameness. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow. His 35 years in brand creation includes 20 years running his own ad agency. He is also the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. He hosts a popular weekly Business of Story podcast which ranked among the top 10 percent of the most downloaded podcasts in the world. His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers Learn more about IMS and future sessions with thought leaders like Park Howell: https://ims-online.com/ Timestamps: 0:00 Introduction 1:41 Background and Family 3:56 Storytelling 6:40 Developing storytelling ability 9:11 Steps of storytelling 11:25 Storytelling is everywhere 12:30 Identifying the problem 16:18 Story Cycle System 20:08 Hero's Journey 23:13 ABT (And, But, Therefore) and the storytelling process 26:40 Principles in storytelling 29:30 Storytelling process in sales 31:52 Key takeaway 34:21 Conclusion

In this episode,  Jono interviews Park Howell. Park is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent..He is the Founder of The Business of Story, the Author of Brand Bewitchery: How to Wield the story Cycle System™ to Craft Spellbinding Stories for Your Brand 2020. Subscribe to his Business of Story podcast. Connect with Park Howellhttps://www.linkedin.com/in/ParkHowellhttps://twitter.com/ParkHowellhttp://facebook.com/Park.Howellhttp://instagram.com/ParkHowellhttp://bit.ly/YouTubeBizStory Want to connect with the Course Creator Community on Facebook?Join the Course Creator Community Facebook Group. We have a Facebook Group with over 4,000-course creators! Everyone in the Group is super supportive and we all share tips and ideas!Click the link below to join!https://bit.ly/CCCFBGrp

Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more influential leader by reconnecting with your authentic story through the power of music.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell, the World's most Industrious Storyteller, launches his new ABT's of Branding online course and explores how to use the narrative framework of the ABT (And, But, Therefore) to help business leaders clarify their brand story so they can amplify the impact of their customers and simplify their lives. Take advantage of Park's new ABT's of Branding online course for free using the promo code: vdayabt at: https://businessofstory.thinkific.com/courses/abts-of-branding Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Carla Johnson, author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, share how to use storytelling to spark innovation in yourself and your business.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection of comedy, storytelling and unraveling the mysteries of the human brain. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to telling your own potent story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure lifestyle magazine published by Red Bull, explores the importance of sharing your origin story to build your business.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools

Doug Passon, an internationally recognized 20-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ABT Framework for Persuasive Advocacy, shares how to use the (ABT) And, But, Therefore structure to persuade, judge, jury or any skeptical audience. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of “Every Day Excellence”, shares how to brighten your internal narrative to create a more epic story arc for 2022.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audience to make your stories connect and convert prospects to customers.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Dean Newlund, CEO of Mission Facilitators, Int'l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a greater impact with your business storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to help you better engage and sell more effectively to your buyers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and is President of the Sales Hall of Fame, shares ways to measure the impact of storytelling in sales.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Deborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise and Convincing Presentations, share her three-step approach to making more powerful and convincing business presentations.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you attract your ideal customers through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories through her six-step process.   Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your customers change. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.Park is the founder of the Business of Story, a proven platform based on his 10-step Story CycleSystem™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. His new book The Narrative Gym for Business, is a short 75-page guide on how to use the ABT (And, But, Therefore) foundational narrative framework to make all of your business communications compelling.Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force.He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell. In this episode, Dean Newlund and Park Howell discuss:And, But, Therefore - the three forces of storyExamples of the ABT process at workMoving through the “acts”The Psychology of ABT Communication Key Takeaways:The three forces of story are agreement, contradiction and consequence. Agreement is “and”, conflict is “but”, and “therefore” is how you will overcome your problem.Don't get stuck in just one act - move through the ABT model, otherwise, it's not going to be of any help to you or to who you're communicating with.Our conscious mind is simply the PR department for our unconscious mind where all our decisions are being made. ABT communication triggers our limbic system, that's what makes it effective.  "Most leaders communicate and care but bore. Therefore, tell a story." —  Park Howell Click this link to access The ABT's of Sellin™ short online course: https://businessofstory.thinkific.com/courses/the-abt-of-selling  You can also order Park Howell's book, “The Narrative Gym for Business” by clicking on this link: https://www.amazon.com/dp/B09B1WP2JX    See Dean's TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Park Howell:  Website: www.businessofstory.comTwitter: https://twitter.com/ParkHowellInstagram: https://www.instagram.com/parkhowell/Facebook: https://www.facebook.com/groups/BusinessOfStory  LinkedIn: https://www.linkedin.com/in/parkhowell/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and bridge the connection gap so you can connect easier and inspire your audience to action faster. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6 archetypes you'll come across in sales and the stories you need to tell to win them over.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Manufacturing) companies, share how she uses storytelling to coach sales teams to success. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, shares how to gain mass attention through the stories you tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help salespeople transform self-limiting beliefs into self-empowering beliefs discusses the powerful stories a positive mindset creates. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 countries as the world's largest swim school franchise. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you'll learn in today's episode you'll be setting your marketing and communications up for clarity and success. Park Howell is known as The World's Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world. His new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, Hilton, Cummins, Walgreens, Banner Health and the United States Air Force. He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell. In this episode we cover:What has happened in his world since 2017. The role storytelling has in business today in 2021. Where narrative structure matters. Where ABT framework fits in. A breakdown about the ABT How the ABT framework works for video based communication. Links mentioned in the show: https://businessofstory.thinkific.com/courses/the-abt-of-selling (The ABTs of Selling™ Course) https://amzn.to/3tllcnh (The Narrative Gym for Business Book) https://businessofstory.com/ (BusinessOfStory.com) https://www.linkedin.com/in/parkhowell/ (Park Howell on LinkedIn) https://twitter.com/ParkHowell (Park Howell on Twitter) https://www.facebook.com/search/top?q=business%20of%20story%3A%20storytelling%20for%20leaders%20of%20purpose... (Facebook Group) http://engagevideomarketing.com/episode13 (Episode 13 - The Story Cycle Process & Business of Story) If you found this episode of value I'd love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Support this podcast

David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the immense power of the ABT in their work helping corporate clients land new clients and advance innovation. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family's Path to Long-Term Success, helping families live into and prosper from a more powerful and beneficial business story.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help business of all size grow through focused customer service. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of companies, shares how CEOs have to change their approach with their sales team to thrive in these uncertain times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Sam George, media consultant and author of I'll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to Do  About It, explores exactly that on this episode of the Business of Story. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (And, But, Therefore) to help business leaders, marketing and sales professionals quickly connect with their audience and convert them to life-long customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished leaders find their true story for personal fulfillment. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John O'Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by just being you…as scary as that may seem at times. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create image content that captures their audience's attention through artistry and emotion. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Jim Shaddick, my wife Michele's new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gaming environments around the world and what it has meant to him to find his family after 76 years.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The Legacy of Conquest, MacArthur Fellow and former Official Fool for both Yale and Harvard Universities, shares the important role the fool plays in business.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members improvised with their business offerings to thrive through COVID. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK heralded Red Thread method to share the story of your big idea. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has author of Speaking Up Without Freaking Out, shares how to present in a more confident and compelling way. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience and convert them into customers. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to action.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, explores how to build trust with your brand storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.  

Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, harmony and rhythm in the stories we tell. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Story, is it another one of those cool bandwagon ideas? Does having a business story matter, and if it does, why? More importantly, how can you and I learn how to craft Spellbinding Stories for our Brands? Our guest today is Park Howell. Park is known as The World’s Most Industrious Storyteller, helping leaders of purpose-driven brands grow by as much as 600%. His 35 years in brand creation includes 20 years running his own ad agency Park & Co. Park is the host of a popular weekly ‘Business of Story’ podcast which is ranked among the top 10 percent of the most downloaded podcasts in the world! Park consults, teaches, coaches and speaks internationally. He has guided hundreds of brands and grown thousands of leaders in such organizations as Dell, Hilton, Cummins, American Express, Walgreens, Banner Health, and the United States Air Force. Park is the author of the bestselling book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. . . . More about Park Howell:  Website https://businessofstory.com/ Social Media https://twitter.com/ParkHowell LinkedIn: https://www.linkedin.com/in/parkhowell/detail/contact-info/ FaceBook: https://www.facebook.com/businessofstory Instagram: https://www.instagram.com/businessofstory/ . . .. . . . . When you’re curious about how to tap into what drives meaning in your life and create meaningful transformation in the lives you touch. Take a look at DovBaron.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Stephanie Stuckey, CEO of Stuckey’s, the roadside oasis famous for its pecan rolls, shares how she is renovating her family’s brand by resurrecting stories from the past to create a brighter future. Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

If you're pursuing only data-driven marketing strategies for growth, you're missing out on a powerful yet ancient approach.   This tactic - done well - will lead to significant changes in client behaviour and potentially massive business growth.   The approach? Storytelling. Host Josh Steimle's guest in this episode is a masterful storyteller, Park Howell.   Top Takeaway: How to craft spellbinding stories   Park is the author of Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. This inspiring work helps readers clarify their brand story.   Founder of Business of Story, Park has more than 35 years' experience with brand creation. He's the creator of the Business of Story, a platform based on his ten-step Story Cycle System™. Park also hosts the Business of Story podcast.  Josh and Park explore Park's 10-step Story Cycle System™ with depth, exploring what - exactly - story is, why it works, and how authors can use storytelling to write a book.  The key is, explains Park, to put the audience front and centre, understanding that the customer is the hero in the narrative arc. An author-entrepreneur must focus on where the customer is in life, what's holding them back, and what can be done to resolve the customer's challenges and move them forward.   Our brains can't help but love stories   “Story is a primal learning tool,” explains Park. “A story enables you to hack through the noise and hook the hearts of your customers, getting them involved because their brain can't help it. It just loves the story.”  In fact, Park's story system works for all industries and all kinds of information.  Park has worked in advertising for decades, but didn't thoroughly embrace storytelling until about 15 years ago.. His motivation? He thought everyone told stories, but he discovered that's just not so. Brands around the world are either not understanding how to use story, or unaware of its transformative power.   The hero's journey  Around the same time, Park's son, Parker, went to film school, allowing Park to join his son vicariously. He asked his son: “Send me your books when you're done with them, because I want to know what they teach you about storytelling that I could apply in my own world.”  That's when Park discovered the hero's journey. It was his big “Aha” moment!  “These frameworks to story would work exceptionally well in branding and business, and why in the world doesn't anybody teach them?” he remembers asking back then.  The power of the hero's journey is found within its ability to move and motivate. This potential sparked a passion in Park. He decided to teach people everything he'd learned about storytelling in business and branding.   Links  LinkedIn  Twitter  Facebook  Instagram  SlideShare  Youtube  theBusinessofStory  Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand  Subscribe to Published Author Podcast  If you enjoyed this episode, don't forget to subscribe. And if you want to spread the word, please give us a five-star rating review and tell your friends to subscribe, too. We're available on Apple podcasts, Spotify, and everywhere else you listen to podcasts.   And if you're an entrepreneur interested in writing and publishing a nonfiction book to grow your business or make an impact, visit PublishedAuthor.com for show notes for this podcast and other free resources.  Twitter  Youtube  Facebook.com  Linkedin.com  Instagram.com  Josh Steimle  Josh Steimle - LinkedIn  Josh Steimle's book: CMO's At Work

34. The Business of Story and Brand Bewitchery with Park Howell When the masses have become the media, why is story the best solution? How can story clarify your message, amplify your impact and simply your life? And what can South Park teach you about business communication? Welcome to the Storypowers podcast, the show about the power of stories, the people who tell them and why you should be doing it too. I'm your host, keynote speaker and storytelling coach, Francisco Mahfuz. My guest today is Park Howell. Park is a 35-year veteran of the branding arts and is now considered the World's Most Industrious Storyteller who has helped brands grown by as much as 600% with the power of story. He hosts the popular Business of Story podcast, and has just released his first book, Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand. You can find Park at businessofstory.com. If you like the show, please leave us a rating on Apple podcasts, share it and SUBSCRIBE! The support is very much appreciated. And please send me your comments on what you'd like to hear on future episodes. You can connect with me on LinkedIn, where I post daily (or as close to that as real life will let me), and on storypowers.com. You can also check out my book "Bare: A Guide to Brutally Honest Public Speaking" on Amazon.

When you are in business, you are in the wish-granting business. When you really think about it, what you offer is what helps your customers achieve what they're wishing for. And when you can find a way to communicate what you stand for, how you will grant those wishes, and why you are unique in doing so, you will elevate the humanity of your business. But it begins with you; especially for the self-employed. What is your backstory? How can you connect the dots of your life to figure out where you fit in the market? My origin story of being a photographer is what distinguishes me in what I do today; I help people truly be seen for who they are and what they do. And so as you set the stage for your business you can then begin to weave in all the elements of your narrative that will ultimately lead your customers to invest in you, the person, the human, not just your brand.  To dive deeper into the Business of Story, I've brought on The World's Most Industrious Storyteller, Park Howell. Park helps leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. His new book, Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks that captivate audiences and convert customers.  Find out how to “hack through the noise and hook the heart” by downloading this episode now. THE FOOL WARRIOR  “What do you exist to do that is greater than your product or service?" - Park Howell  Highlights - Stories literally make us humans.  We're all intuitive storytellers. It's time to be intentional about it.  Stories hack through the noise to hook the heart. We purchase with our hearts and justify with our heads. There are three that help you set your narrative: Setting the stage, disruption, and victory. Your origin story defines your market category.  People buy from people. Not from brands.  We give our customers an emotional promise.  The most potent story you tell is the one you tell yourself. Guest Contact - Park's Website Park's Twitter Park's Book- Brand Bewitchery Mentions - The Hero and the Outlaw Awakening the Heroes Within Contact Jeffrey - Website Coaching support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources - Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Music by Jawn