Podcast appearances and mentions of David Edelman

David Edelman, Executive Advisor and Senior Fellow at Harvard Business School, joined Jamie Flinchbaugh on the People Solve Problems podcast to discuss personalization and customer strategy in the age of AI. As the founder of Edelman Advisory Services, David brings over 30 years of experience as a thought leader in marketing, personalization, and technology. David emphasized that AI in personalization goes beyond marketing to transform the entire customer experience. He explained the distinction between mass customization of the 1990s and today's AI-powered personalization. While mass customization focused on modularity and customer selection, modern personalization uses proactive data analysis to anticipate customer needs and create new value. To illustrate this, David shared the example of Sysco, the food delivery company. Their app uses customer data to identify a restaurant's menu style, price points, geographic considerations, and purchasing patterns. Within 300 milliseconds of opening the app, Sysco can provide personalized recommendations, even suggesting new menu items that incorporate discounted ingredients from nearby warehouses. This approach has helped Sysco grow 50% faster than industry averages since launching the app. When discussing how the C-suite should approach AI and customer engagement, David noted that while organizational structures vary, many companies now designate someone to lead customer experience initiatives. This might be a Chief Marketing Officer, Chief Experience Officer, or Chief Digital Officer. He stressed that whoever takes this role must prioritize empowering customers rather than merely manipulating them or cutting costs. Companies growing fastest through personalization consistently start with the goal of addressing customer challenges. For executives who didn't grow up in the AI age, David recommends getting "hands dirty" with the technology. While having a strong sense of strategy remains essential, leaders need to pair this with understanding the art of the possible in AI. He shared his experience as CMO at Aetna, where he identified that customers struggled to understand their health insurance. By partnering with a digitally savvy team member, they implemented personalized videos explaining each member's specific plan. This resulted in 70% of people watching the videos and a 20% reduction in call center volume. David addressed the challenges of integrating AI with legacy systems and data quality issues. He explained that generative AI is increasingly able to integrate disparate databases, but organizations must still prioritize data as an asset. At Sysco, for example, salespeople must input detailed account information, including menus and prices, before receiving credit for signing a new customer. On the topic of data privacy, David noted that perceptions vary widely – "one customer's creepiness is another customer's 'wow'." He recommends small-scale, rapid-cycle testing to determine appropriate boundaries for different customer segments. David concluded with advice for leaders looking to explore AI: spend 15 minutes daily using Large Language Models as assistants, experiment with image generation capabilities, and challenge functional teams to improve throughput by 30% using AI – not to eliminate jobs but to scale operations and create new customer value. For more insights from David Edelman, visit his website at https://www.edelmanadvisoryservices.com, learn about his book "Personalized: Customer Strategy in the Age of AI", or connect with him on LinkedIn at https://www.linkedin.com/in/daveedelman/.

David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence.In today's episode, we're talking about the transformative power of personalization in health care marketing with David Edelman, author of "Personalized: Customer Strategy in the Age of AI," and former Chief Marketing Officer at Aetna. As health care continues to evolve, understanding and implementing personalized customer experiences becomes critical, especially as AI begins to shape patient engagement and expectations.David brings his vast experience and insights into why personalization is not just a marketing tool but a necessary strategy in the healthcare sector. He shares his journey and the lessons learned during his tenure at Aetna, providing a blueprint for how healthcare organizations can adopt AI-driven personalization to revolutionize patient interactions and increase satisfaction.We're diving deep into the principles of personalization, the role of AI in customer experience, and how healthcare brands can balance between personalization and privacy. David also discusses how personalization is taking shape in both B2B and B2C spaces and how essential it is for companies to align their entire organization around customer experience.Thank you for being part of the Health Marketing Collective, where strong leadership meets marketing excellence. The future of health care depends on it.Key Takeaways:Personalization as a Necessity in Health Care: David Edelman emphasizes that health care's inherently personal nature makes personalization more crucial than ever. Patients' experiences are deeply personal, involving complex health and social factors, and brands must tailor interactions to their unique needs to be effective.AI's Role in Personalization: AI offers unprecedented opportunities for personalizing healthcare experiences. By using AI to manage, analyze, and learn from vast quantities of data, healthcare brands can deliver more relevant and timely engagements, enhancing patient satisfaction and loyalty.Balancing Personalization and Privacy: David discusses the importance of respecting privacy while implementing personalization strategies. Through secure data handling, clear consent processes, and thoughtful communication strategies, health care organizations can effectively balance personalization with privacy concerns.Company-Wide Customer Experience Initiatives: Personalization and customer experience strategies must be company-wide. David illustrates that a comprehensive approach involving all departments—from marketing to compliance—is necessary to ensure success in delivering personalized customer experiences.Education through Personalization: One practical application of personalization is educational—David shares how Aetna utilized personalized video experiences to educate consumers about their health plans, significantly reducing misunderstandings, improving customer satisfaction, and cutting down on support calls.Join us for these valuable insights and be inspired to drive change and innovation in healthcare marketing.

Today's episode features David Edelman, Harvard Business School fellow and author of Personalized: Customer Strategy in the Age of AI. David shares his career journey from consulting at BCG to leading digital transformation at Digitas, McKinsey, and Aetna. He explains why personalization is more than just a marketing tactic—it's a strategic tool to enhance customer experience and drive business growth. The discussion explores real-world examples from Starbucks, Spotify and Aetna, highlighting both the opportunities and challenges of AI-driven personalization. David also introduces the Personalization Index, detailing five key dimensions that separate industry leaders from laggards. Finally, he offers insights on how companies can use AI and data to improve customer engagement and financial performance. [01:14] David's Career Journey [04:33] The Importance of Personalization [08:36] Personalization in Customer Experience [14:46] Motivation Behind Writing the Book[16:39] The Personalization Index and Its Dimensions[23:13] Unlocking New Opportunities with PersonalizationConnect with DavidLinkedIn: www.linkedin.com/in/daveedelmanWebsite: www.edelmanadvisoryservices.com

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the future of AI in customizing experiences independently from marketers. Exploring the potential of AI to personalize experiences autonomously, David discusses the evolving role of technology in shaping customer interactions. Join us as David Edelman shares insights on the trajectory of AI in delivering tailored customer experiences. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with personalized approaches to meet evolving customer expectations. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personalization, David sheds light on how businesses can enhance customer engagement and drive growth through personalized strategies. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI personalization strategies can revolutionize marketing outcomes in this insightful discussion with David Edelman from Harvard Business School. Show NotesConnect With:David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show NotesConnect With: David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significance of adapting to changing consumer preferences and leveraging data insights to create impactful personalized campaigns. Show NotesConnect With: David Edelman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of the podcast features readings by Eugene O'Hare, David Edelman, Colleen Machut, Isabella G. Mead, Jeremy Haworth and Madeleine F. White, Hosted and produced by Damien B. Donnelly

Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized:  Customer Strategy in the Age of AI.”  Now a Harvard Business Fellow, David […]

 My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation. 

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY'S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.    Key Takeaways: If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.  If you can't make your product simpler, you need to educate your customers. The customer experience should be getting better and better over time.    WHAT I LOVE MOST… David's points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that's smarter is even more.”   Running Time: 32:37   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find David Online: LinkedIn    David's Book:  Personalized: Customer Strategy in the Age of AI  

How can businesses personalize their customer experience at scale?This episode explores the power of personalization in the age of AI and how businesses can leverage data to create a delightful customer experience. David Edelman discusses the challenges and benefits of personalization, and provides examples of companies that are doing personalization well, such as Cisco, Marriott, and Aetna.David Edelman is a personalization guru who's been shaking things up in the business world with his innovative ideas. From Harvard Business School to McKinsey and Aetna, he's got the know-how to help companies scale up their personalization game and create those "wow" customer experiences. He's also the co-author (with Mark Abraham) of Personalized: Customer Strategy In The Age of AI. Key topics Bill and Dave explore in this episode: - Personalization is not just a marketing tactic, but a holistic customer experience that requires cross-functional collaboration. - Companies need to shift their mindset from volume to value and focus on providing a personalized experience that delights customers without being creepy. - AI can be used to enhance personalization by predicting customer needs and preferences. - Data is essential for personalization, and companies need to gather both explicit and implicit data to understand their customers' needs and preferences. - Companies have to avoid overwhelming customers with too much information. - Personalization allows companies to differentiate themselves by providing a unique and valuable customer experience. Chapters in this episode: (02:42) Personalizing Music (07:51) Delight vs. Annoyance in Personalized Experiences (12:34) The Risk of Over-Personalization and the Aetna Example (14:52) Sungevity: A Case Study in Personalization Done Right (19:43) Cisco: Two Approaches to B2B Personalization (26:40) Marriott's Quest for Personalized Hospitality (31:45) The Value of Asking QuestionsThanks to David Edelman for being on the show! Learn more about Dave at Edelman Advisory Services: https://www.edelmanadvisoryservices.com/ Get Dave's book: Personalized: Customer Strategy In The Age of AI: https://www.amazon.com/dp/1647826276 (co-authored with Mark Abraham)Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people,...

Welcome to the UNLEARN Podcast! Today, we're joined by a true pioneer in digital transformation and customer strategy, David C. Edelman. With over three decades at the forefront of marketing and digital transformation, David most recently served as Chief Marketing Officer at Aetna/CVS, where he led transformative shifts in customer engagement. Before that, he co-led McKinsey's Global Digital Marketing and Sales Practice and held key leadership roles at Digitas and Boston Consulting Group (BCG), advising top executives worldwide.Now, David is bringing his expertise to Harvard Business School, where he shapes the next generation of leaders and advises CXOs on driving digital agility and building resilient teams. In this episode, he shares insights from his latest book, Personalized: Customer Strategy in the Age of AI. We'll explore the different types of AI, where and how to use them, and the evolving role of AI across the C-suite. Get ready for an enlightening conversation with David Edelman on the future of customer strategy in the age of AI. Key Takeaways:Personalized Connections with AI: David's “five promises” framework—Empower, Know, Reach, Show, Delight—guides personalized customer experiences. AI Beyond Marketing: Personalization extends beyond marketing into a holistic, C-suite-level strategy. Data to Value: Examples from Aetna using data to simplify interactions and deliver targeted recommendations.Balancing Innovation and Trust: David stresses trust in AI, focusing on data privacy and ethical personalization.Additional Insights:Promise and Pitfalls of AI: Emerging AI tools make data integration accessible, helping smaller companies compete with industry giants.Managing Expectations: The importance of transparency and data use comfort in creating personalized, non-intrusive customer experiences.Unlearning Old Mindsets: David encourages that leaders must shift from traditional tactics to a customer-centric, AI-driven approach.Episode Highlights:00:00 - Episode Introduction "If you're trying to connect with customers using personalization, there are essentially five promises that you're making to them." 01:35 - Introduction to the Episode: Barry introduces David Edelman, a veteran in digital transformation and customer strategy. “David has spent over three decades at the cutting edge of marketing and digital transformation.” 03:06 - Early Influences: Creativity and Leadership in Marketing “I became the music director of my high school show from just simply being a saxophone player.” 08:33 - From Marketing to AI-driven Strategy “The thing I had to unlearn is that it's not just about marketing... it's about strategy and customer experience.” 10:03 - Using AI for Personalization: Shopify and Brinks Case Studies “So Shopify, who has a free trial and then offers to convert people to paid subscriptions... it's...

When there's so much content competing for attention, customers crave experiences that feel personal and relevant.In this episode, David Edelman discusses insights from his book, Personalized: Customer Strategy in the Age of AI. With decades of experience as a CMO, David shares his five core tenets of personalization and explores ways to measure their success. David also touches on how AI can help brands design better customer experiences that scale.In both B2B and B2C, David demonstrates how personalization serves as a powerful differentiator, relying on cross-functional alignment and a customer-centric approach.In this episode, you'll learn:How to leverage AI for scalable, context-driven personalizationWhy personalization requires a cross-functional approach across departmentsExamples of personalization done right in B2BJump into the conversation:(00:00) Marketing personalization with David Edelman(05:22) Personalization in B2B(10:09) Personalization is cross-functional (12:46) Using AI appropriately for better customer experience(17:29) How to start personalization efforts(20:00) Core marketing principle: The 4C analysis( 22:10) Measuring success in personalizationResources:Personalized: Customer Strategy in the Age of AI - https://www.amazon.com/Personalized-Customer-Strategy-Age-AI/dp/1647826276

The Five Promises of Personalization.  Harnessing the power of AI to personalize the customer experience.  Exploding the myth of proving the ROI of CX.  This and so much more to talk about with our guest David Edelman on the All Things Considered CX Podcast with Bob Azman. David is the co-author of the new book Personalized.  Customer Strategy in the Age of AI.  He is a senior lecturer at Harvard Business School, an executive adviser and board member to brands and technology providers, and an adviser to BCG.  Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas.  Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer.Join us for a fascinating conversation on how to differentiate your brand in the age of AI.  Brand and CX are one in the same and David provides great examples to prove his point. 

In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman, a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He built McKinsey's Digital Marketing Strategy Practice and had leadership roles at BCG and Digitas. Repeatedly recognized by Forbes as one of the “Most Influential CMOs in the World” and by AdWeek as one of the “Top 20 Marketing and Technology Executives,” his work has attracted over 1.1 million followers to his LinkedIn blog. Currently, David advises top executives on AI and personalization. In this episode, we dive into the ever-evolving world of personalization in business, uncovering the game-changing role of AI in redefining how companies connect with their audiences. Edelman emphasizes the importance of creating customer experiences at scale and the competitive advantage that effective personalization has. Edelman explores the advantages of personalization, while highlighting the ongoing challenges of overstepping boundaries—a pitfall many of us have encountered firsthand. He shares practical examples of how AI enhances customer interactions and tackles concerns about data privacy and the potential discomfort of overly personalized marketing. The conversation also touches on the challenges marketers face in content creation and the need for more thoughtful, effective communication strategies. Key Takeaways: Personalization is about creating customer experiences at scale. AI enhances personalization by analyzing customer data. The privacy factor in personalization must be managed carefully. 70% of consumers are comfortable with data use for value. Speed of learning is crucial for competitive advantage. Companies often have more data than they realize, but it's fragmented. AI can help integrate data from various sources effectively. Successful personalization can lead to increased customer satisfaction. Content should be bite-sized and easily digestible for consumers. Empowering customers with their data can enhance their experience. More About David Edelman: Check out David Eldelmen's Website Connect with David Edelman on LinkedIn Grab a copy of Personalized: Customer Strategy in the Age of AI Rate, Review, & Follow on Apple Podcasts If you liked this episode, please rate and review the show. Click HERE - scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let us know what you loved most about the episode. Connect with John Jantsch on LinkedIn! Are you stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE. This episode of the Duct Tape Marketing Podcast is brought to you by Oracle Nobody does data better than Oracle. Train your AI models at twice the speed and less than half of the cost of other clouds. If you want to do more and spend less, take a free test drive at Oracle.

AI is revolutionizing personalization, but are you using it effectively? David Edelman, author of "Personalized: Customer Strategy in the Age of AI," reveals how to leverage AI for genuine customer connection, not just intrusive marketing.In CXOTalk episode 857, Edelman, a senior advisor at Boston Consulting Group (BCG) and Harvard Business School professor, shares practical strategies for building a customer-centric organization and maximizing customer lifetime value. Discover the five promises of personalization and how to overcome common challenges like data silos. Learn how CMOs can lead the charge in AI-driven personalization, becoming strategic growth drivers.Watch now for actionable insights and real-world examples to transform your customer relationships in the age of AI.#AI #Personalization #CustomerExperience #CX #Marketing #DigitalTransformation #cxotalk

This week on The Modern Customer Podcast, David Edelman, senior lecturer at Harvard Business School and former CMO of Aetna, shares a five-part framework for using AI to drive growth based on his book, "Personalized: Customer Strategy in the Age of AI," co-authored with Mark Abrahams. With decades of experience helping top brands enhance their CX, David shows how companies can leverage AI to drive meaningful growth and create lasting customer loyalty. He explains how AI can empower customers, enable perfectly timed interactions, and support every stage of a growth-focused CX strategy. David also addresses key challenges, such as maintaining human oversight and avoiding intrusive interactions, to ensure AI-driven CX builds trust and protects brand integrity. Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today's Customer.

This week on DisrupTV, we interviewed Terence Mauri, founder of the Hack Future Lab, and author of The Upside of Disruption, Mark Abraham, Senior Partner at Boston Consulting Group (BCG) and co-author of Personalized, David Edelman, Senior Lecturer at Harvard Business School and co-author of Personalized and Jon Reed, Cofounder at diginomica. Terence Mauri emphasizes the importance of bold decisions and the need for leaders to adapt to the rapid changes brought by AI. He introduces the concept of "warm AI" versus "cold AI," advocating for AI that prioritizes humanity. Mark Abraham and David Edelman discuss the potential of AI in personalization, highlighting that only 10% of brands effectively use customer data, leading to $2 trillion in incremental growth. They stress the importance of integrating AI with human judgment and creativity. Jon Reed critiques the overhyped promises of AI and underscores the need for responsible AI implementation. DisrupTV is a weekly podcast with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday. Brought to you by Constellation Executive Network: constellationr.com/CEN.

Today's interview is with Thomas Laird, founder and CEO of both the Expivia Interaction Marketing Group, a USA BPO omnichannel contact center, and OttoQA, a next-generation solution for automating contact center quality assurance scoring. Thomas is also an author and joins me today to talk about his new book: false hustle: Transforming Customer Experience from Illusion to Impact, what ‘false hustle' is, how to spot it, the paradox of efficiency and personalization and, if you identify that you have a culture of false hustle, what you should be doing to transform your brand into one that truly values human conversation, insight and connection. This interview follows on from my recent interview – The five promises of personalization – Interview with Mark Abraham and David Edelman – and is number 520 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?The co-authors answer these questions in the very readable Competing on Personalization: Customer Experience in the Age of AI.Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey. 

David Edelman serves as an Executive Advisor through his company, Edelman Advisory Services, where he helps C-suite executives in large enterprises shape their strategic direction, build their teams, and become digitally agile. A thought leader in marketing and personalization, his career spans over three decades, including serving as CMO at Aetna. Recognized by Forbes as one of the most influential CMOs globally and by Adweek as one of the Top 20 Marketing and Technology Executives, David has gained over 1.1 million followers for his insights on digital marketing and customer strategy. He also co-authored the book Personalized Customer Strategy in the Age of AI, which explores the intersection of AI and customer personalization. In this episode… The buzz around AI has marketers and executives searching for insights to enhance customer experiences, optimize operations, and drive substantial growth. What differentiates leaders from laggards in this fast-paced environment, and how can businesses ensure they are on the winning side of the AI revolution? David Edelman, a renowned marketing expert, merges personalized customer experiences with AI. Drawing on his extensive research, David reveals five key elements companies can harness to deliver authentic customer value. He highlights the importance of leveraging AI to personalize customer experiences, underscoring the financial and strategic benefits of adopting a customer-centric approach. Using AI, organizations can gather transparent customer data to reach them where they are and empower them to take action. They can also leverage case studies of previous customer experiences to enhance personalization and customer decision-making.  In this episode of The Growth Fire Podcast, Kevin Hourigan chats with David Edelman, a Senior Lecturer at Harvard Business School, about harnessing AI for personalized customer strategies. David shares tips for overcoming organizational silos to harness AI's full potential, discusses how to foster a culture of innovation and collaboration, and provides insights on achieving sustainable growth and competitive advantage in today's market.

As a longtime Harvard Business School professor and the former chief marketing officer at Aetna, David C. Edelman is all too familiar with both the dangers and opportunities of personalized technology. In Personalization, his new book, co-authored with Boston Consulting Group managing director Mark Abraham, Edelman focuses on customer strategy in our age of AI. While Edelman acknowledges that there have been dangers with Web 2.0 style products that enables personalization, he is nonetheless cautiously optimist that AI will enable companies to provide hyper-personalized services and products that will ultimately benefit consumers. Rather than the age of surveillance capitalism, then, Edelman believes that AI represents the age of the empowered and happy consumer. Fighting talk from one of the world's leading marketing mavens.David C. Edelman has a long history of Personalization work stretching back more than three decades. In 1989, he wrote the Boston Consulting Group (BCG) classic article, “Segment-of-One Marketing,” in which he predicted the possibilities of Personalization. Since then, he has chronicled the evolution of the field, offering the visionary ideas he's developed as a practitioner and a consultant. David has worked with dozens of companies on Personalization, AI, and Agile marketing at BCG and Digitas before transforming Aetna's approach to customer experience while serving as the company's Chief Marketing Officer. His six articles in the Harvard Business Review cover the evolving Customer Decision Journey, the Future of Customer Experience, and the Implications of AI for Management Leaders and Boards. Today, he is an executive advisor and board member to brands and technology providers, is an advisor to BCG, and teaches at Harvard Business School. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing, and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. A music fanatic and avid tenor sax player, David lives in Cambridge, MA with his wife Miriam and their two labradoodles, where they periodically host their three grown children.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Today's interview is with Boston Consulting Group Senior Partner Mark F. Abraham and Harvard Business School Senior Lecturer David C. Edelman. They join me today to talk about their new book: PERSONALIZED: Customer Strategy in the Age of AI, defining personalization, the equation P=n×v2, the five promises of personalization, the technology that brands need to embrace to deliver true personalization, the role of AI in all of this, the customer service C-suite loop and some examples of brands who are personalization leaders. This interview follows on from my recent interview – There are major tectonic shifts taking place in the outsourcing space right now – Interview with Craig Crisler of SupportNinja – and is number 519 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In the latest episode of the Brand Slam: the winning brands podcast, hosts Steve Rosa and Joe Kayata are joined by marketing expert and author David Edelman. With a wealth of experience as a CMO at Fortune 50 companies including CVS Health/Aetna and as a senior lecturer at Harvard Business School, David brings valuable insights to the discussion on personalized customer strategy in the age of AI. The conversation covers a range of topics, from the importance of putting customers at the center of AI-driven marketing strategies to the evolving role of CMOs in the digital age. David's upcoming book, “Personalized: Customer Strategy in the Age of AI,” focuses on five key promises of personalization that companies must live up to in order to succeed. Throughout the episode, David shares his expertise and advice for CMOs looking to implement AI-driven marketing strategies and prioritize personalization in their brand strategies. With a mix of humor and insight, the conversation delves into the future of marketing and the impact of AI on the industry. Listeners are sure to gain valuable insights from this episode, whether they are marketing professionals, business owners, or simply interested in the evolving landscape of brand strategy. Be sure to check out David Edelman's upcoming book set to be released in October and stay tuned for more engaging conversations on the Brand Slam podcast. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

President Joe Biden will deliver the State of the Union address tonight. And while tech probably won't dominate the speech, Biden could mention issues like AI, microchips and competition with China. MIT fellow R. David Edelman contributed to State of the Union speeches during his time as a tech adviser to President Barack Obama. On POLITICO Tech, Edelman tells host Steven Overly what goes into the big address and what Biden might say.

My guest today is David Edelman. David's the former CMO of Aetna, and he's currently a senior lecturer in marketing at Harvard Business School. I've known David well over 10 years and we had an absolutely fascinating conversation focussing initially on AI and and the customer experience.One of David's recent HBR articles was "Customer Experience in the Age of AI" which are two topics that are very near and dear, at least they should be, for every marketer of the world. I hope you enjoy my conversation.LinksDavid's LinkedInSteve's LinkedIn

We are in the beginning of the year, and for many of us, this is a time where we think about setting goals and making new plans. A big topic of the podcast is how we measure success. Over two years of conversations, my guests have given me many definitions of what success is to them – some are personal, some are business based, some are short term and some are long term.In this episode, first I share some of my thoughts on how I think about success, and then I share some of the answers from my guest that I have found inspiring. Hopefully, their insights will provide a spark or maybe a different perspective to those of you who are going through the process of setting goals for the new year.Featured guests: Armin Molavi, Francesca Gargaglia, Sean Fahey, Kathy Dyer, David Edelman, Jackie Hermes, Jason Greer, Jon Darbyshire, Christina WallaceContact Dino at: dino@al4ep.comWebsites:al4ep.comAuthentic Leadership For Everyday People / Dino CattaneoDino on LinkedIn: linkedin.com/in/dinocattaneoPodcast Instagram – @al4edp Podcast Twitter – @al4edp Podcast Facebook: facebook.com/al4edpMusicSusan Cattaneo: susancattaneo.bandcamp.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The home of the late Nobel Laureate, Gerald Edelman, is the setting for this elevated discussion on human consciousness. In this episode, Bernie is joined by Gerald's son and neuroscientist David Edelman, developmental neuropsychiatrist Dr. Jay Giedd, and professional magician Mark Mitton. What level of biology is relevant to the study of conscious processing? Is it a matter of molecules? Or cells? Or networks?   Talking Points 0:00 – The Biological Level of the Conscious Brain 6:28 – Like Evolution, Consciousness is Highly Adaptive  12:27 – Like Magic, Inductive Science is Highly Adaptive and Full of Surprises 18:05 – How Magic Plays With The Limited Capacity of the Conscious Brain 23:18 – The Hippocampus and Amygdala are Two Evolved Structures of the Brain 28:39 – Deception and Self Deception Create Mismatches Between Reality and Expectations 36:25 – The Immune System and the Brain Are Both Highly Adaptable   Links   — Website and Social Media — Show Notes: Ep #24 Full Summary Website: https://bernardbaars.com/ Twitter: https://twitter.com/BernardJBaars Facebook: https://www.facebook.com/BernardJBaars/ LinkedIn: https://www.linkedin.com/in/bernardjbaars/ YouTube: https://www.youtube.com/c/OnConsciousnesswithBernardBaars Instagram: https://www.instagram.com/baarslab/?hl=en   — David Edelman, PhD — LinkedIn: https://www.linkedin.com/in/david-edelman-b5b16315/ Twitter: https://twitter.com/doctorocto Elsevier: https://www.elsevier.com/connect/contributors/david-edelman-phd   — Jay Giedd, PhD — University of California, San Diego: https://profiles.ucsd.edu/jay.giedd Doximity: https://www.doximity.com/pub/jay-giedd-md Brain and Behavior Foundation: https://www.bbrfoundation.org/about/people/jay-n-giedd-md-0   — Mark Mitton — Personal Website: http://markmitton.com/index.html Twitter: https://twitter.com/mark_mitton?lang=en LinkedIn: https://www.linkedin.com/in/mark-mitton-4204696/ Instagram: https://www.instagram.com/markmittonmagic/?hl=en

“Can consciousness be seen as the key to understanding our surroundings and organizing our actions?” — David Edelman, PhD, Neuroscientist and Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College Ep 22: Consciousness Has an Integrative Function with Neuroscientist, David Edelman   Episode 22 of our podcast On Consciousness brings back neuroscientist David Edelman, who graciously hosted this discussion in the home of his late father, Nobel Laureate Gerald M. Edelman. Some have argued that consciousness is only a side effect of the brain, but from an evolutionary point of view, major adaptations result from intense genetic pressures, which are causal. The exact nature of that causality is still under debate. One evolutionary function of consciousness is likely to be sensory and action (motor) integration. It seems that consciousness is needed anytime two sensory events have to be combined, like the sound of a bird and the sight of that same bird, or the sound of a singer and her lip movements. Even this sentence requires conscious involvement to combine the beginning with its ending. Consciousness has an integrative function.   Talking Points   0:00 – Intro by Nat Geld 0:53 – Is awareness just a side effect of the brain? 5:56 – Does consciousness occur with a delay? 9:13 – Resolving Ambiguity in the World 12:59 – From Uncertainty to Predictability: A major function of consciousness. 18:33 – Fine-tuning the Senses: Perceptual learning.   Summary   Controversies Over Causality Bernie and David mull over the causal role of consciousness in the brain. Bernie mentions that Darwin's public advocate, Thomas Henry Huxley, claimed that consciousness might only be a side effect of the brain in the way that the steam whistle of a locomotive can be considered to be a side effect of the heating of the giant steam vessel. But this seems to violate the physics of the conservation of energy — the steam vessel is, in fact, driving the train whistle. Still, the notion of consciousness as a side effect continues to be debated in philosophy. David then suggests that one causal role for consciousness may be a retrospective glance at sensory information in the very brief time after visual neurons are activated. David suggests that consciousness may involve a retrospective assessment as opposed to anything else. Bernie agrees with David's point, although it depends on the predictability of the input. When our senses encounter an unpredictable event, consciousness is needed to make the unpredictable, predictable. For biologically important events, like avoiding dangers or keeping your child from harm, consciousness is even more deeply involved. Can consciousness be seen as the key to understanding our surroundings and organizing our actions? David's father, Gerald Edelman, was a famous biologist who thought deeply about consciousness, and wondered about the philosophical question of the causality of consciousness. Bernie offers that awareness is not only useful for interpretation of the world, but also for associative creativity. In general, consciousness is needed to reduce uncertainty and increase predictability. Bernie and David then examine some of the classical experiments on integrative sensory processing. The cognitive scientist David Eagleman has done pioneering work on synesthesia, the ability some people have to link words and numbers with specific colors or sounds or feeling tones — a kind of 'merging of sensations'. Synesthesia is one aspect of artistic creativity that seems to require conscious involvement. Bernie suggests that consciousness has a kind of a pointing role, that allows us to emphasize important events in the world, and to communicate those events to each other.  In the final moments of the episode, Bernie and David agree that the conscious brain is remarkably adaptable to an enormous range of new and biologically important events. This “consciously-mediated adaptability” clearly disappears when we do not pay attention or get distracted, or lose alertness. The conscious brain appears to have major bio-cultural functions.   Get a 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory GO TO: http://shop.thenautiluspress.com APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP"   Bios   David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Department of Psychology, CUNY Brooklyn College from 2015-2017. He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience. Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks.   Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting.   He teaches science. It keeps him out of trouble.  

On this episode I had the pleasure of speaking to someone who has been repeatedly recognized by Forbes as one of the most influential CMO's in the world. He is a senior lecturer at Harvard Business School and the former CMO of Aetna which is a Fortune 50 company. My guest today is David Edelman. David is one of the biggest names in the world of marketing. He has over 1.2M followers on LinkedIn. He is also an executive advisor that consults with companies of all sizes that are looking to optimize their digital and marketing transformation. I could not think of a better person to chat about marketing strategy with than David. In our conversation, we discussed: · David's personal background... · What got him interested in marketing…· His experience as the CMO of Aetna….· Specific marketing strategies for our listeners

David Edelman spent 30 years as a Chief Marketing Officer (at Aetna/CVS), and consultant to executives on Digital and Marketing Transformation with McKinsey, Digitas, and the Boston Consulting Group. He is now a senior lecturer at Harvard Business School and serves as an advisor to top executives in start-up, Private Equity, and larger enterprises. In today's episode, David talks about the use of AI in marketing. You can reach David through his LinkedIn profile or email him at dedelman@hbs.edu. Key points include: 03:44: The different aspects of marketing 08:38: How AI can be used in marketing 15:50: The prerequisites a company needs to employ AI 21:16: Measuring the ROI on AI-driven tools Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Last year, the Pentagon watched closely as a human fighter pilot lost to an AI-powered adversary in a simulated dogfight. The US military is working to innovate faster as technology changes the nature of warfare. But many worry it has already fallen behind its main adversary, China. What does AI mean for military might, and how are debates over autonomous weapons unfolding in diplomatic backchannels? In the final episode of this season's Tech Tonic, FT innovation editor John Thornhill is joined by US-China correspondent Demetri Sevastopulo for a dive into military AI. We hear from Colonel Daniel “Animal” Javorsek, former deputy defence secretary Robert O Work, Elsa B Kania of the Center for a New American Security, and David Edelman, who works on AI and public policy at MIT.Alice Fordham is senior producer. Josh Gabert Doyon is assistant producer. Oluwakemi Aladesuyi and Liam Nolan are the development producers. Sound design and mixing by Breen Turner. Cheryl Brumley is the executive producer for this series. You heard the song John Henry performed by Joe Brown and Lonnie Thomas and original scoring composed by Metaphor Music. Review clips DARPA, IISS, AP, ABC, Library of Congress See acast.com/privacy for privacy and opt-out information.

Our conversation this week is with David Edelman  — CEO & Founder of Thrivable, based here in Cleveland. David is an entrepreneur, author, and speaker who developed the vision for Thrivable through his work building Diabetes Daily, a leading online community helping those with diabetes thrive. A firm believer that every key decision health care companies make should have patient input, he created the Thrivable rapid-research platform to make it easy for companies to connect with the patients that matter most to make better products and services. Thrivable recently closed on $1.7mm in seed funding.We cover everything from how to foster and build community, to market research, to fundraising, to the challenges of company building and many of David's entrepreneurial stories along the way! Enjoy.————Learn more about Thrivable: https://thrivable.app/Connect with David: https://www.linkedin.com/in/davidedelman/————Learn more about Jeffrey @ https://jeffreys.pageConnect with Jeffrey on Linkedin or on TwitterFollow Lay of The Land on Twitter 

The companies that are tied around the voice of the patients are the ones that win. This is the belief of our very first interviewee, Davide Edelman. David is the Founder and CEO of Thrivable. He is an entrepreneur, author, speaker, advocate, and generally loves all things ‘learning.' If you don't know, Thrivable is a startup that helps health care companies get the voice of their patients into all their decision making. Through his work, he connects people to the community, partnership, and education as well as patients to organizations. With all the incredible things David does for the diabetes community, I'm excited to dive in and talk about how David took companies from surviving on basic research to Thrivable. [00:01 - 02:10] Opening Segment I introduce David Edelman to the show CEO of Thrivable  David gives a bit of background on himself Family background Self-proclaimed Lifelong Geek - involved in tech Introduced to the world of diabetes already as an entrepreneur Not much out there as far as information Created Diabetes Daily  A community of support [02:11 - 07:50] The Changes in the Diabetes Industry David talks through the changes he's seen in the industry within 16 years The rise of social media and information consumption The rise of consumer electronics Designing the customer experience A change in the dialogue  Pulling out to a ‘Beginner Perspective' Dealing with the burnout and anxiety More interest and engagement than ever  [07:51 - 17:57] Creating a Thrivable Company  David shares his story creating Thrivable  Working with advertisers  A need for patients to have their voices heard The building process and model Responsiveness to the market  We have to be more responsive The more patient-centric companies win The legacy of healthcare in this space Top complaints from patients The complaints around certain drugs  Many complaints around access to health care  How patients are feeling today A cause for optimism  The rise of tech and accessibility  Transformative technology  David shares about his experience during Covid Tools from the doctor to monitor Health  We can be our own doctors at home  [17:58 - 21:59] Creating a Thrivable Community David shares about decisions around customer requests and needs Examples  David talks about the projection of his company The ‘why' trail Co-creation  Creating Communities that lead to progress [22:00 - 26:26] Closing Segment Your perfect 5-year scenario? 5-year change vs. 25-year change Faith in the engineering side  How to reach out to David Links below Thank you and please share this  Final Words  Tweetable Quotes: “We've been helping these companies get a ‘real-time patient voice,' into their organization… What do patients actually think about these decisions we have to make?” - David Edelman “The companies that are more tied around the patient's needs are the ones that are winning.” - David Edelman Resources Mentioned: https://www.diabetesdaily.com/ (Diabetes Daily) https://www.amazon.com/Thriving-Diabetes-Lifelong-Featuring-Long-Lasting/dp/1592336779 (Thriving with Diabetes - David Edelman) Connect with David on https://www.linkedin.com/in/davidedelman/ (LinkedIn) and https://twitter.com/davidtalk?lang=en (Twitter), or david@thrivable.app. Be sure to visit https://thrivable.app/ (https://thrivable.app/) to learn more about becoming part of this community.  To know more, you can connect with me, David Kliff onhttps://www.linkedin.com/in/ephraim-glick-8403a465/ ( )https://www.facebook.com/DiabeticInvestor/ (Facebook), https://twitter.com/diabetic_invstr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter), and https://www.linkedin.com/in/david-kliff-78b669b/ (LinkedIn), or email me at dkliff@diabeticinvestor.com. Be sure to visit https://diabeticinvestor.com...

Welcome to Authentic Leadership for Everyday People, the podcast that investigates the connection between effective leadership and authenticity. Today, Dino is sitting down with executive advisor, consultant and former CMO of Aetna, Dave Edelman. Dave has been a partner at a couple of top consulting firms and a key member of the team that built Digitas into a major digital agency. Dino begins by speaking to the profound lessons he learned from Dave throughout their time working together at Digitas. Dave provides examples of how he's gotten intentional and deliberate with leadership and key traits he looks for in other leaders on his team. They touch on Dave's passion for musical theater and how it's shaped his personality and leadership style, specifically the concept of always bringing energy into the room. Finally, Dave opens up about a health scare he experienced and how it's impacted the way he approaches his professional and personal life.    Key Takeaways: 01:09 – Dino opens the episode by sharing his connection with today's guest, Dave Edelman, and shares lessons he learned from him during his time at Digitas 07:29 – Dave provides insights into his background as a business leader  11:55 – What authenticity means to Dave and how his passion for musical theater shaped his personality and leadership style   15:16 – Dave recalls the moment he got intentional and deliberate about leadership  19:28 – Dave speaks to challenges he overcame in transitioning from a traditional consulting firm to Digitas  24:07 – Leadership traits Dave looks for in members of his team  26:54 – Dave opens up about a health scare he endured and how that impacted his outlook on his life and leadership  29:59 – How Dave defines and measures success  32:09 – Dave provides insights and advice on leadership  36:00 – The business phrases that drive Dave absolutely crazy 38:08 – Dave shares some food for your soul  41:27 – Dino leaves the audience with ‘Wrecking Ball,' a song written and performed by his wife, Susan Cattaneo    Tweetable Quotes: “I think authenticity is when your natural, passionate energies come out in your interactions. It's really you. It's what's driving you.” (12:10) “Before you show your own expertise, you've got to diagnose the situation around you. You've got to ask questions. You've got to investigate. You've got to understand, because what right do you have to say anything until you understand the context you're in.” (23:00) “The other thing about a leader is you've got to have a sense of what's gonna be around the corner. It's important to be in the moment and understand what's happening in the moment, but you do have to think about two steps forward.” (26:03) “For me, one of the most important things success has been about has been helping people around me move forward in various ways.” (30:13) “The number one leadership tip is ask questions. Don't just think you've got the answers. And you've really got to listen. Sometimes what you hear may not be the words that are said.” (32:18)   Links Mentioned: Dino's Email https://www.instagram.com/al4edp/ (Dino's Instagram) https://twitter.com/al4edp (Dino's Twitter) https://authenticleadershipforeverydaypeople.com/ (Authentic Leadership for Everyday People Website) https://www.facebook.com/al4ep/?ref=page_internal (Authentic Leadership for Everyday People Facebook) https://twitter.com/davidedelman (Dave's Twitter)  https://www.audible.com/pd/Branding-in-the-Digital-Age-Harvard-Business-Review-Audiobook/B00U29UN6A (Dave's Article Branding in the Digital Age) https://www.msn.com/en-us/money/other/david-edelman-segment-of-one-is-the-complexity-out-of-control/ar-BB1buHJE (Dave's Segment-of-One)  https://www.allmusic.com/album/station-to-station-mw0000098920 (‘Station to Station' by David Bowie) 

It's time for our 14th Annual Review Episode! Despite the challenges of 2020, it has been an outstanding year for Brain Science: the show passed 11 million downloads and Dr. Campbell released of second edition of Are You Sure? The Unconscious Origins of Certainty. This episode is also a great introduction for new listeners. It can be enjoyed even if you haven’t listened to the episodes being discussed. A free transcript is also available for this episode. Here is a list of this year's episodes: BS 165 (encore) Stephen L. Macknik and Susana Martinez-Conde, authors of Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions BS 166 Stephen Macknik describes new a visual prosthesis BS 167 Stanislas Dehaene, author of How We Learn: Why Brains Learn Better Than Any Machine . . . for Now BS 168 Cecelia Heyes, author of Cognitive Gadgets: The Cultural Evolution of Thinking BS 169 (encore) R. Douglas Fields The Other Brain BS 170 Andreas Nieder, author of The Number Instinct BS 171 Matthew Cobb, author of The Idea of the Brain: The Past and Future of Neuroscience BS 172 György Buzsáki, author of The Brain from Inside Out   BS 173 Excerpt from Are You Sure? The Unconscious Origins of Certainty by Virginia "Ginger" Campbell BS 174 Georg Northoff, author of The Spontaneous Brain: From the Mind–Body to the World–Brain Problem BS 175 Carol Tavris, co-author of Mistakes Were Made (but not by me)- an exploration of cognitive dissonance BS 176 Seth Grant explains synapse complexity BS 177 Bernard Baars and David Edelman talk about consciousness BS 178 Peter Sterling, author of What Is Health?: Allostasis and the Evolution of Human Design Note: the transcript for this episode is Free. Additional show notes and more episode transcripts are available at brainsciencepodcast.com. Please Visit Our Sponsors: TextExpander at textexpander.com/pocasts The Neurology Podcast at ann.com/podcasts Announcements: Brain Science comes out on 4th Friday each month. Support Brain Science by buying Are You Sure? The Unconscious Origins of Certainty by Virginia "Ginger" Campbell, MD. (autographed copies are available) Learn more ways to support Brain Science at http://brainsciencepodcast.com/donations Sign up for the free Brain Science Newsletter to get show notes automatically every month. You can also text brainscience to 55444 to sign up. Check out the free Brain Science Mobile app for iOS, Android, and Windows. (It's a great way to get both new episodes and premium content.) Connect on Social Media: Twitter: @docartemis Facebook page: http://www.facebook.com/brainsciencepodcast Contact Dr. Campbell: Email: brainsciencepodcast@gmail.com Voicemail: http://speakpipe.com/docartemis

#MillenniumLive Keynote Series wraps up our last episode of 2020. David Edelman, Executive Advisor, who until recently was the Chief Marketing Officer at Aetna, provided the opening address for the Digital Healthcare Transformation Assembly. David breaks down new ways to connect to the patient, to improve health outcomes and ultimately lower cost. As digital technologies accelerate, and the challenges from Covid-19 pandemic gradually fade, the overall patient experience will ultimately determine healthcare success.

Our guest on this podcast is someone who is repeatedly recognized by Forbes as one of the most influential cmo's in the world, and by AdWeek, as one of the top 20 marketing technology executives. David Edelman, Executive Advisor, who until recently was the Chief Marketing Officer of Aetna, joins Millennium Alliance Co-Founder, Alex Sobol. We dive into the journey through David's career, having built a global reputation in healthcare and marketing. David is our upcoming keynote speaker for the Digital Healthcare & Patient Experience Assembly.

Podcast: Brain Science with Ginger Campbell, MD: Neuroscience for Everyone (LS 60 · TOP 0.5% what is this?)Episode: BS 177 Bernard Baars with David EdelmanPub date: 2020-10-23Bernard Baars is a pioneer in the neuroscience of consciousness. He first proposed Global Workspace Theory back in 1980, which was before consciousness was considered an acceptable topic of scientific research. His approach inspired others including the current Global Neuronal Workspace Theory, which I discussed briefly in episode 160. This episode is an interview with Dr. Baars that focuses on his most recent book On Consciousness. He is joined by his colleague David Edelman. Links and References: ON CONSCIOUSNESS: Science & Subjectivity - Updated Works on Global Workspace Theory by Bernard J. Baars On Consciousness podcast: on YouTube The Ancient Origins of Consciousness: How the Brain Created Experience by Todd E. Feinberg and Jon M. Mallatt (Dr. Mallatt was interviewed in BS 128.) Consciousness and the Brain: Deciphering How the Brain Codes Our Thoughts by Stanislas Dehaene (BS 160 and BS 167) Please visit http://brainsciencepodcast.com for additonal references and episode transcripts. Please Visit Our Sponsors: TextExpander at http://textexpander.com/podcast The Neurology Minute in your favorite podcasting app Announcements: November 17, 2020 at 4PM Eastern Time: Join Dr. Campbell for a special webinar entitled Embracing Uncertainty: How to Thrive in Uncertain Times. Click here to learn more. Brain Science comes out on 4th Friday each month. Support Brain Science by buying Are You Sure? The Unconscious Origins of Certainty by Virginia "Ginger" Campbell, MD Learn more ways to support Brain Science at http://brainsciencepodcast.com/donations Sign up for the free Brain Science Newsletter to get show notes automatically every month. You can also text brainscience to 55444 to sign up. Check out the free Brain Science Mobile app for iOS, Android, and Windows. (It's a great way to get both new episodes and premium content.) Send email to brainsciencepodcast@gmail.com or post voice feedback at http://speakpipe.com/docartemis. Connect on Social Media: Twitter: @docartemis Facebook page: http://www.facebook.com/brainsciencepodcast Contact Dr. Campbell: Email: brainsciencepodcast@gmail.com Voicemail: http://speakpipe.com/docartemis The podcast and artwork embedded on this page are from Ginger Campbell, MD, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

David Edelman of Mission First Tactical stops in to sound off on al things firearms and Shot Show...  SPECIAL DEAL: https://www.manscaped.com USE CODE: "20OFF" and save 20% NOW!!!Thanks to our main sponsors:  www.Gallowtech.comhttps://rhinosafe.comhttps://www.galcogunleather.com/https://blackwaterammunition.comwww.Ritonoptics.comhttps://volquartsen.com/www.JohnBartoloShow.comVisit our Friends:Kenzies Optics www.KenziesOptics.com      

"The only way we get certainty or stability in the world is to start from what we know, and gradually move to what we don't know." - Bernard Baars, PhD, originator of the Global Workspace Theory, a theory of cognitive architecture and consciousness.  Episode 13: "Thinking About Animal Consciousness" The question of whether some non-human animals are capable of awareness has vexed psychologists, neuroscientists, and philosophers of mind for many decades. In the final episode of Season One of The Podcast On Consciousness, Bernard Baars and David Edelman attempt to demystify animal consciousness. They suggest a comparative framework for investigating subjectivity that considers the human case as a benchmark, but at the same time emphasizes a kind of behavioral output as a form of report, akin to the language-based reports used in studies of human consciousness. Talking Points:0:04 – Intro1:38 – Where in the brain is consciousness located?7:44 – Consciousness in non-mammalian animals11:00 – The visual cortex17:15 – How is consciousness defined?25:01 - Behaviors as markers for subjectivity30:02 –Sensory consciousness and higher order self-awareness34:14 – Do cephalopods belong to the big C-club?40:22 – The awareness of the selfBios:David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Department of Psychology, CUNY Brooklyn College from 2015-2017.He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience.Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks. Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. He teaches science. It keeps him out of trouble. Get a 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP" #podbean #podcast #spotify #itunes #podcasting #podcastlife #stitcher #podcasts #applepodcasts #googleplay #youtube #podcasters #podcaster #soundcloud #podcastshow #newpodcast #googlepodcasts #applepodcast #iheartradio #spotifypodcast #itunespodcast #podcastmovement #entertainment #castbox #radio #subscribe #listen #neuroscience #psychology #brain #globalworkspace #gwt #bernardbaars #davidedelman #markmitton #davidedelman #bernardbaars #brainscience #sciencepodcast #science  

Social studies teacher David Edelman and student Raúl Baez speak about their class's "Virtual Walking Tour of Slavery in New York City" and other projects in which students become teachers. David's goal is to instill curiosity and encourage students to connect history to their lived experiences. He shares suggestions for virtual teaching and teacher collaboration.

"Consciousness can be firmly embedded in biology, based on the fact that all kinds of [demonstrably biological] processes that are not [by themselves] conscious are important for conscious process[ing].” - David Edelman, PhD, A neuroscientist and a Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College  Episode 12: "Consciousness in Context - The Brain is Embodied and the Body is Embedded" In the 12th episode of ‘On Consciousness,’ psychobiologist Bernard Baars and neuroscientist David Edelman are joined by renowned master of misdirection and sleight of hand, professional magician Mark Mitton, as they consider the problem of consciousness within the larger scope of biology. Talking Points: 00:03 – Introduction by Bernard Baars.02:42 – Mark Mitton introduces himself.04:55 – David Edelman introduces himself.06:47 – David discusses cephalopods and their behavior.09:15 – How is magic connected to consciousness?13:20 – What are the boundaries of one’s knowledge?18:32 – Limitations of brain imaging technologies.21:14 – Perception and awareness.26:05 – How does paleontology compare to hard sciences?32:20 – The biological complexity of individuality.39:20 – How do antibodies interact with antigens?48:14 – Deception beyond language.52:50 – Are simple organisms conscious?01:01:47 - Non-conscious processes.01:05:27 - Is consciousness a biological process? Summary of the Conversation: Starting with the example of magic as it has recently been used by some neuroscientists to explore conscious and unconscious processing in the brain, Mitton highlights the problem of reconciling two nomenclatures and the fact that magicians and neuroscientists think about the processes they manipulate and exploit in some very different ways. This leads to a poignant and topical question, first posed by Mitton and then echoed by Edelman: What are the boundaries of our knowledge? Most magicians think of what they do as craft, and in thinking this way, are willing to afford a degree of mystery to the realm in which they ply their craft. But what about neuroscientists? It can probably be said without exaggeration that many neuroscientists are not necessarily comfortable with the limits of their own knowledge. Baars, Edelman, and Mitton mull over the relatively recent appreciation of the richness of biological complexity and how this must necessarily alter our view of how consciousness and other aspects of natural phenomena can be woven into a unified view of biology. The complexity of myriad processes across all levels of biological organization seems to stymie our best efforts at formulating a grand theoretical framework that integrates all that we observe in nature. In confronting the problem of biological complexity, Baars makes the point that, at least in the case of consciousness, the role of the individual hasn’t been well understood or appreciated. Once individual variation is taken into account, the notion of what adaptation means at all levels of biological organization changes radically. Mitton offers the example of the immune response. How does the immune system recognize a foreign invader it hasn’t encountered before — or, for that matter, a chemical compound that has never existed in the history of the planet — and mount a successful defense of the body? The key to an effective immune response is a vast preexisting (and ever diversifying) repertoire of different kinds of antibodies. Edelman contrasts this with the case of the digital computer, in which the actions of a machine are instructed by an extrinsic program. Though the example of the immune response seems quite far from the problem of conscious brain function, the role of individual variability and selectional interactions — whether between antibody and antigen or brain and the world it perceives — may be common to both biological processes. The trio consider how we should proceed in conscious science, knowing what we don’t know. Baars suggests that, while a practical scientific approach might avoid drawing absolute lines, it makes sense to first assume that in order to be conscious, an organism must have a nervous system. All three then acknowledge that many of the functional requisites of consciousness have been objects of study for a long time, such as memory. Consciousness not only overlies the neural faculty of memory, it also depends, for what it is and what it does, on memory and other faculties that have been around for tens of millions of years. All kinds of processes that aren’t by themselves conscious are nevertheless critical to conscious processing. Finally, Baars, Mitton, and Edelman return to the idea that consciousness is fundamentally biological, even if it seems to thrust us into a weird purview in which we need to deal with a material object called the brain that instantiates immaterial thoughts. In closing, Mitton offers a phrase coined by Gerald Edelman that neatly encapsulates the idea of placing the mind firmly in biological perspective: “the brain is embodied and the body is embedded.”  Get a 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP" Bios:Mark Mitton is a professional magician who is fascinated by using magic to better understand how we see the world. In addition to performing at private and corporate events all over the world, and creating magic for film, television, the Broadway stage, and Cirque du Soleil, Mark tieressly explores the theme of 'Misdirection' from an interdsciplinary standpoint. He regularly presents on 'Perception' at unviersities and conferences in North America and Europe, including the Association for the Scientific Study of Consciousness, and has lectured with the late Nobel Laureate Dr. Gerald Edelman on The Neurosciences Institute. http://markmitton.com David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017. He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience. Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks. Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. He teaches science. It keeps him out of trouble.*Watch Episode 12 on Our YouTube Channel!  #podbean #podcast #spotify #itunes #podcasting #podcastlife #stitcher #podcasts #applepodcasts #googleplay #youtube #podcasters #podcaster #soundcloud #podcastshow #newpodcast #googlepodcasts #applepodcast #iheartradio #spotifypodcast #itunespodcast #podcastmovement #entertainment #castbox #radio #subscribe #listen #neuroscience #psychology #brain #globalworkspace #gwt #bernardbaars #davidedelman #markmitton #davidedelman #bernardbaars #brainscience #sciencepodcast #science  

A Columbia Med School student's incredible response to COVID-19 [Show summary] Dr. David Edelman, a recent graduate of Columbia Medical School, shares his perspective on pursuing a career in medicine during these exceptional times, as well as what led him to co-found the COVID-19 Student Service Corps. The journey of a Columbia MD/MPH who is already acting on his commitment to health equity [Show notes] What's it like to attend Columbia Medical? Why did this newly minted doc also earn an MPH, and how did he co-found a student organization to help med students serve New York City during the pandemic? That's what we're going to find out. Our guest today is Dr. David Edelman, co-founder and past co-chair of the COVID-19 Student Service Corps. Dr. Edelman earned his bachelor's degree in biology and Spanish from Washington University in St. Louis in 2015. He then began his medical school studies at Columbia University's Vagelos College of Physicians and Surgeons. While there, he also earned an MPH at Columbia Mailman School of Public Health. He is about to start his residency at Montefiore Medical Center in its Primary Care and Social Internal Medicine program. Can you tell us about your background outside of medicine? [2:20] I'm originally from a small suburb outside of Cleveland, Ohio. I grew up there, played a lot of sports growing up, and then left the nest to be an undergraduate in St. Louis at Washington University. I continued on with sports for a little bit there. I played football for a year, was on the club baseball team for a while, and then really found interests in Spanish language, which I studied abroad a little bit in Spain. I just loved being in a different place and being on my own and learning about language and culture and people, as well as global health and the intersections between health and equity in the United States and abroad. I've gotten into running over the last five years. I love hiking. I have a dog who is here with me. Since I haven't started residency, I'm able to spend a lot of time with my dog. I also host a weekly trivia question for friends and family as a way to stay in touch over the last few years, which has been really fun. Those are my little quirky things I like to do. When did you decide to become a doctor? [3:40] I think the first moment was in high school. I think it really speaks to how the teachers that you have really make a difference on what you do in life. I was in a biology class and the teacher I had in 10th grade, Mr. Grim, was just such a phenomenal inspiring person. It's a cliche, but he made all the science come alive. And it's not because we were dissecting animals or anything, but because he really connected everything that we were learning in such a fun, fundamental way to how we live and breathe and act as people. That got me interested in it. The only physician in my family is my uncle. When I was telling him about how much I loved it, that class in 10th grade, he said, "Why don't you come down to my hospital one night, and you can shadow in the emergency room?" That first ever experience in medicine was on a Friday night, downtown Cleveland, in a level one trauma center from 8:00 p.m. to 2:00 a.m. I think even 11 years later, that was still the most jam-packed night of medicine I've ever had. I saw more in those six hours than I think I've seen in week-long periods ever since. It was a pretty cool intro, and from there I knew I wanted to do something in medicine, and that kept growing as I kept exploring more, and I saw myself in that role. What were some of the more impactful experiences that you had as you explored medicine before medical school? [5:13] There were a number of things. When I think of what led me to where I am now, and that includes going into a primary care residency program and integrating medicine and public health through social medicine, I think about these converging threads of my life.

https://chtbl.com/track/118312/traffic.libsyn.com/secure/talkinglead/TLP_354_KEITH_GARCIA_How_to_Train_for_3Gun.mp3 Happy 4th of July weekend Lead Heads! 3-Gun Champion and 27 year Law Enforcement professional Keith Garcia joins Lefty this episode to talk about his new training videos with Panteao Productions, Make Ready with Keith Garcia: How To Train for 3-Gun and Tactical Handgun Challenge. Also joining in on the Leaducation is David Edelman with Mission First Tactical to help make the big announcement of the "Talking Lead & Friends Independence Day Giveaway" featuring a gun and flashlight from Kel-Tec, a one of a kind holster and Talking Lead dump tray from MFT, a collectors knife from Buck Knives and an ammo certificate from Fiocchi USA!

"Episodic memory involves conscious experiences being encoded. Same goes for semantic and autobiographical memories. All varieties of memories come in through conscious moments of recall. So, I think that consciousness is the means by which any kinds of memories are established."- Bernard Baars, PhD, originator of global workspace theory and global workspace dynamics, former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, editor in Chief of the Society for MindBrain Sciences, and a recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society.EPISODE 11: Roundtable Part Four "Brain Regions and Neural Functions Critical to Conscious States" In the final episode of their roundtable talks, originator of Global Workspace Theory Bernard Baars, neuroscientist David Edelman, and developmental neuropsychiatrist Dr. Jay Giedd conclude their discussion by analyzing the brain areas which are critical for higher brain function, neuroimaging techniques associated with detecting conscious experiences, and the possible existence of consciousness in non-mammalian animals.  Get your 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP" Talking Points00:03 – Introduction by David Edelman02:09 – The Role of Thalamus and Cortex in Higher Brain Processing08:08 – Is Memory Fundamental to Consciousness12:14 – Brain Variations Between Mammals and Other Animals16:22 – Differences Between Sleep and Awake States in the Human Brain Summary of the ConversationIn this absorbing episode of ‘On Consciousness,’ Bernard Baars, David Edelman, and developmental neuropsychiatrist Dr. Jay Giedd initiate the conversation by considering the functional aspects of the brain that are believed to be absolutely critical to consciousness.Bernie, Jay, and David ponder the role of cortex and thalamus in higher brain function, including conscious processing. Bernie underlines the problem of considering the linkage between thalamus and cortex as merely a simple feedback loop. From an engineering perspective, this sort of circuit could not possibly work as such an arrangement would inevitably, as Bernie puts it, lead to effective failure of the thalamocortical circuit. Instead, it seems to be the case that the cortex functions in a state of near-criticality. As Jay indicates, this implies that the cortex is always at a tipping point, i.e., close to a phase transition and “always ready to be influenced.”Elucidating the neurobiology of consciousness has been somewhat hindered by technical hurdles. But, despite the spatial and temporal limitations of current neurophysiological and imaging technologies, David observes that certain aspects of brain anatomy—including cortex and thalamus—have been established as the sine qua non of conscious experience in mammals. In an optimistic vein, Jay offers that new combinations of existing techniques (such as MEG, EEG, and fMRI) may soon yield a much clearer picture.Next, Edelman, Baars, and Giedd consider the idea that certain higher neural processes are central to consciousness, even though those processes may often function independently of any state of awareness. Memory, which seems to be fundamental to conscious experience, is one such process. While memory and recall figure prominently in conscious experience, it’s certainly the case that some varieties of memory are regularly engaged during non-conscious states and behaviors.The trio concludes the conversation by reflecting on the prospect of consciousness as a biological phenomenon. Additionally, they consider the possibility of consciousness in animals distant from the mammalian line and as it is the case of the octopus, a creature separated from the vertebrate radiation by more than half a billion years. The octopus as a possible test case for consciousness beyond the realm of vertebrates is particularly tantalizing, given that, unlike mammals, it has neither a cerebral cortex nor a thalamus. BiosDr. Jay GieddChair of child psychiatry at Rady Children's Hospital-San Diego and director of child and adolescent psychiatry, Dr. Giedd is also a professor of psychiatry at UCSD School of Medicine, and professor in the Dept of Population, Family and Reproductive Health at Johns Hopkins Bloomberg School of Public Health. Dr. Giedd was chief of the Section on Brain Imaging, Child Psychiatry Branch of the National Institute of Mental Health (NIMH). His widely published research and expertise evaluates how the child's brain develops in health and illness, the factors that influence development and how to optimize treatments to take advantage of the child's changing brain. Jay and his award winning work were featured in the PBS 2 part series "Brains on Trial" hosted by Alan Alda. David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017.He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience.Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks. Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. He teaches science. It keeps him out of trouble. *Watch Episode 11 on Our YouTube Channel!#podbean #podcast #spotify #itunes #podcasting #podcastlife #stitcher #podcasts #applepodcasts #googleplay #youtube #podcasters #podcaster #soundcloud #podcastshow #newpodcast #googlepodcasts #applepodcast #iheartradio #spotifypodcast #itunespodcast #podcastmovement #entertainment #castbox #radio #subscribe #listen #neuroscience #psychology #brain #globalworkspace #gwt #bernardbaars #davidedelman #jaygiedd #brainscience #sciencepodcast #science 

"All models are wrong, but some are useful." And I think ultimately that's the test of a construct like Global Workspace Theory - does it lead us to greater knowledge? Does it suggest areas of research? Does it make predictions that we can test? And that's why I think Global Workspace Theory has stood the test of time. It has succeeded on all of those fronts."- Dr. Jay Giedd, Chair of child psychiatry at Rady Children's Hospital - San Diego and director of child and adolescent psychiatry, professor of psychiatry at UCSD School of Medicine, and professor in the Dept of Population, Family and Reproductive Health at Johns Hopkins Bloomberg School of Public Health.EPISODE 10: Roundtable Part Three - Global Workspace Theory - Brain Aspects and Evidence with Dr. Jay GieddIn the third part of their roundtable talk, neuroscientist David Edelman, Bernard Baars, originator of the global workspace theory and global workspace dynamics, and developmental neuropsychiatrist Jay Giedd consider underlying neural processes and anatomical features of Global Workspace Theory and continue on their journey to unravel the complexities surrounding conscious experiences.How does consciousness come together in the brain? How does memory figure into conscious experience? Knowing how we acquire coherent perceptual insights about the world and then commit those insights to memory, can we tune the learning process to optimize the acquisition of new skills?Get your 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP"  Talking Points00:00 – Intro by David Edelman.02:09 – David Edelman prompts Baars to summarize the key points of the Global Workspace Theory.07:41 – Has Global Workspace Theory been interpreted correctly by scientists? What did people get right and wrong about it?09:11 – Baars argues against the idea that consciousness is a byproduct of human biology and that instead the two are interconnected.11:09 – Jay Giedd on how Global Workspace Theory served as a great standing ground for research in the field of consciousness.12:41 - The trio continue the conversation by discussing the virtually limitless potential of the human brain to learn novel information.15:36 - Jay Giedd discusses how some human skills are diminishing with the advancement of technology.18:02 - Edelman and Giedd engage in the process of defining consciousness and ponder upon the notion of what is necessary to create a conscious experience.21:26 - Edelman asks Baars to explain from the standpoint of Global Workspace Theory, which mammalian brain areas are involved in the conscious process.26:24 - Baars, Giedd, and Edelman discuss the limitations of brain imaging technology. Summary of the ConversationHow does consciousness come together in the brain? How does memory figure into conscious experience? Knowing how we acquire coherent perceptual insights about the world and then commit those insights to memory, can we tune the learning process to optimize the acquisition of new skills?  In this engrossing episode of ‘On Consciousness,' Bernard Baars, David Edelman, and developmental neuropsychiatrist Jay Giedd consider Global Workspace Theory (GWT) and its underlying neural processes and anatomical features, as well as the development of the imaging technology which has afforded a detailed view of brain activity in near-real time that appears to support GWT.To begin the discussion, Bernie provides an outline of GWT. He points to the paradox that our thought processes seem to unfold serially, yet the brain architecture underlying those thought processes resembles a collection of massively parallel processors. With this insight in mind, Bernie proposed a Global Workspace in which nonconscious processes arising in different neural regions come together, those processes are somehow polled, and the most ‘popular’ among them gets broadcast throughout the cerebral cortex, amounting to a sort of ‘ignition’ of conscious experience. From Bernie’s summary of GWT, the discussion turns to perceptual learning. As humans negotiating an incredibly complex world, one of our greatest advantages is a long maturation period that affords us the time to acquire many sophisticated skills. Given time, a rich suite of sensory faculties, a large brain, and a good understanding of the neural processes underlying learning and memory, can we somehow optimize the acquisition of specialized skills? Elaborating on this, Jay proposes the prospect of replacing native skills that are losing ground to technology with new ones — sophisticated pattern recognition being just one example. Human beings are still much better at pattern recognition than the most powerful supercomputers. Central to conscious perception is the ability of the brain to bind perceptual input from different sensory organs into cohesive, unified percepts that somehow hold together and persist in memory. Jay observes that during development, there must be an accretive weaving together of percepts which at some point passes a threshold of complexity, yielding conscious experience. But, when do developing humans and some non-human animals cross this rubicon of awareness? New imaging techniques, including fMRI and MEG, have made it possible for researchers to record some of the functional signatures of integration of percepts. Someday, using improved versions of such techniques, we may increasingly observe the emergence of complex states of consciousness in human infants and young non-human animals.At the close of the discussion, Bernie, Jay, and David reflect on the work of Wilder Penfield, whose contributions included the identification of numerous brain regions with particular functional specializations and the seminal insight that the cerebral cortex is the organ of mind. The pioneering refinements in open skull surgery which made possible these contributions also led Penfield to observe that variations in blood coloration associated with changes in flow were strongly correlated with differences in brain area activation. In a sense, as Jay remarks, Penfield’s observation presaged the development of fMRI. Tempering the promise of neuroimaging, Jay and David conclude the conversation by pondering the shortcomings of fMRI, including limits on spatial and temporal resolution, extreme computational processing (which can lead to ‘data massaging’), and the danger of overinterpreting results. BiosDr. Jay GieddChair of child psychiatry at Rady Children's Hospital-San Diego and director of child and adolescent psychiatry, Dr. Giedd is also a professor of psychiatry at UCSD School of Medicine, and professor in the Dept of Population, Family and Reproductive Health at Johns Hopkins Bloomberg School of Public Health. Dr. Giedd was chief of the Section on Brain Imaging, Child Psychiatry Branch of the National Institute of Mental Health (NIMH). His widely published research and expertise evaluates how the child's brain develops in health and illness, the factors that influence development and how to optimize treatments to take advantage of the child's changing brain. Jay and his award winning work were featured in the PBS 2 part series "Brains on Trial" hosted by Alan Alda. David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017.He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience.Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks. Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. He teaches science. It keeps him out of trouble. *Watch Episode 10 on Our YouTube channel!#podbean #podcast #spotify #itunes #podcasting #podcastlife #stitcher #podcasts #applepodcasts #googleplay #youtube #podcasters #podcaster #soundcloud #podcastshow #newpodcast #googlepodcasts #applepodcast #iheartradio #spotifypodcast #itunespodcast #podcastmovement #entertainment #castbox #radio #subscribe #listen #neuroscience #psychology #brain #globalworkspace #gwt #bernardbaars #davidedelman #jaygiedd #brainscience #sciencepodcast #science

"You highlighted the difference that makes a difference. Тhis is not only a neat catchphrase, but there's also something very deep about it. And sleep, in fact, is a really interesting aspect of behavior, that maybe gives us a window on the difference between conscious and non-conscious processes in the brain, because there is a distinct difference and it is recordable."- David Edelman, PhD, A neuroscientist and a Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College EPISODE 9: Roundtable Part Two - What is the Difference That Makes a Difference?  In a continuation from their previous conversation, Neuroscientist David Edelman and Developmental Neuropsychiatrist Jay Giedd, Professor of Psychiatry at UCSD School of Medicine and Director of Child & Adolescent Psychiatry at Rady Children's Hospital are joined by Bernard Baars, the originator of the global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. In this contemplative conversation the trio touches on subjects involving how consciousness gets defined, the developing process of an adolescent human brain, and the role that sensory organs play in an individual's perception of reality. Get your 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP" Talking Points0:00 – Intro by David Edelman.2:00 – David Edelman welcomes Bernard Baars to the conversation.2:31 – Edelman initiates the discussion by revealing what consciousness means to him and how it could be reduced to main aspects (An idea which is based on his father’s views).6:22 – Baars points out that the exploration of consciousness is an idea that has been an inevitable part of humanity and a necessary trait.9:40 – Edelman and Baars discuss the importance of being able to socially broadcast your model of the world as part of the conscious experience.13:17 - Giedd and Edelman discuss whether having some type of social skills is a requirement for consciousness or if it is instead a product of it.19:12 – Jay makes a connection between social skills and the development of the cortex, its structure, and how important it appears to be for the emergence of consciousness22:12 – The development and integration of neuronal connections in the brain, responsible for essential bodily functions such as heart rate and breathing.24:35 – Is consciousness a constant or are there variations of it?26:22 – The uniqueness of the olfactory system and its close interconnectedness to the emotional system.30:31 – The sensation of smell and the human brain’s inability to recreate a memory of smell, the way it would for a visual image32:11 – Baars steers the conversation towards visual perceptional differences.34:55 – Jay Giedd discusses some of the rare conditions in humans which allow for the richer perception of external stimuli  Summary of the ConversationBernard Baars has often referred to consciousness as the difference that makes a difference. When we reflect on our everyday experience versus the absence of anything attended to or recalled, as is the case during a deep, dreamless sleep or under general anesthesia — that difference which distinguishes conscious experience from the rest of our mental lives becomes quite obvious.But, how would we characterize that difference?What is it about a particular animal’s makeup — its nervous and sensory systems, its behavior, its social interactions — that singles out that animal as truly conscious?In this episode of ‘On Consciousness’, Baars, Edelman, and Giedd explore these questions in a thought-provoking discussion, starting with their perspectives on the nature of consciousness. To begin with, David posits a relatively straightforward definition of consciousness: namely, the weaving together of different sensory threads into a coherent unified percept and the persistence of that percept in memory. Bernie then offers that humans have studied consciousness for millennia, and out of that long rumination has come the realization that teaching and learning — the process of communicating and internalizing information — is an interactive exchange of conscious thought. This social domain of conscious experience could therefore be subsumed within an operational definition of awareness — at least in the human case. As David points out (and Jay amplifies) Bernie’s emphasis on the kind of social interchange of conscious percepts that occurs between humans doesn't take into account the long history of life on earth and in particular the many animals with complex brains and elaborate sensory faculties that have preceded us.Human sociality is a recent evolutionary innovation, and it seems clear that some form of consciousness existed long before we came along. And, while Bernard emphasizes the idea that human sociality accommodates our conscious experience, Jay flips this on its head, suggesting instead that consciousness may be what ultimately affords our particular social lives as humans.Moreover, for many non-human animals, survival and reproduction are contingent on social skills — but this was true long before humans walked the earth. In any case, as Jay points out, we should be able to infer whether an animal has the capacity to convey its interpretation of reality to others from the structure and function of its nervous system. Such an inference would be strongly suggestive of a rich conscious life.Next, the conversation focuses on the role of certain brain structures and sensory faculties in defining and elaborating conscious experience. In the case of human development, we can track the emergence of different perceptual and cognitive capacities, as well as the elaboration of underlying brain areas and circuitry, from infancy well into adulthood. Thus, as Jay suggests, we could in principle observe as the capacity to weave together sensory percepts into a neural representation emerges and is elaborated in the brain of a young child. In this regard, Jay asks two questions:   1) Can consciousness be considered as being on a ‘sliding scale’ during development?   2) Would we expect developing humans to get better at weaving together conscious percepts as they grow older?  With regard to evolution, radical distinctions between our sensory organs and those of animals quite distant from our phylogenetic line suggest that the varieties of conscious experience must be legion among animals. Even among humans, differences in sensory equipment must necessarily give rise to differences in conscious experience. Individuals with a condition known as Tetrachromacy — a genetic mutation that is expressed as an extra photopigment — can perceive finer gradations in the spectrum of visible light than the rest of us and are therefore capable of making color distinctions we would certainly miss. The upshot of this lively exchange is that there is, indeed, a difference that makes a difference at the core of conscious experience, and it can be both observed in developing humans and inferred from the rich evolutionary history of complex life on earth. Though Bernie, Jay, and David barely scratch the surface of this tantalizing difference here, they provide listeners with ample armamentarium to forge ahead and continue the intellectual journey on their own.BIOSDr. Jay GieddChair of child psychiatry at Rady Children's Hospital-San Diego and director of child and adolescent psychiatry, Dr. Giedd is also a professor of psychiatry at UCSD School of Medicine, and professor in the Dept of Population, Family and Reproductive Health at Johns Hopkins Bloomberg School of Public Health. Dr. Giedd was chief of the Section on Brain Imaging, Child Psychiatry Branch of the National Institute of Mental Health (NIMH). His widely published research and expertise evaluates how the child's brain develops in health and illness, the factors that influence development and how to optimize treatments to take advantage of the child's changing brain. Jay and his award winning work were featured in the PBS 2 part series "Brains on Trial" hosted by Alan Alda. David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017.He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience.Bernard Baars is best known as the originator of global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie is a former Senior Fellow in Theoretical Neurobiology at the Neurosciences Institute in La Jolla, CA, and Editor in Chief of the Society for MindBrain Sciences. He is author of many scientific papers, articles, essays, chapters, and acclaimed books and textbooks. Bernie is the recipient of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. He teaches science. It keeps him out of trouble. *Watch Episode 9 on Our YouTube Channel!  #podbean #podcast #spotify #itunes #podcasting #podcastlife #stitcher #podcasts #applepodcasts #googleplay #youtube #podcasters #podcaster #soundcloud #podcastshow #newpodcast #googlepodcasts #applepodcast #iheartradio #spotifypodcast #itunespodcast #podcastmovement #entertainment #castbox #radio #subscribe #listen #neuroscience #psychology #brain #globalworkspace #gwt #bernardbaars #davidedelman #jaygiedd #brainscience #sciencepodcast #science 

"I want to try to understand consciousness from a neuroanatomy and neuro-function standpoint. What would consciousness look like in a brain scanner and other types of imaging? What are we looking for, in a sense, and could I predict from basically the architecture and the anatomy, that this could be conscious, and this would not be able to be conscious?"- Dr. Jay Giedd, Developmental Neuropsychiatrist, UCSD School of Medicine, Rady Children's Hospital, and Johns Hopkins EPISODE 8: Roundtable Part One – The Developing Brain & Consciousness – A thoughtful discussion exploring some fundamental issues that confront the science of consciousness. Namely, how do we define consciousness? What does that term mean? Where do we even start?Neuroscientist David Edelman and Developmental Neuropsychiatrist Jay Giedd, Professor of Psychiatry at UCSD School of Medicine and Director of Child & Adolescent Psychiatry at Rady Children's Hospital talk candidly about our understanding of the complex - and often tantalizing - nature of consciousness. In the context of the developing human brain, how can we understand consciousness? To many of us, consciousness seems like a simple, commonsense notion. When we’re awake, we all know that we are, more often than not, aware—of the world, of our thoughts and emotions, of our feeling states (i.e., hunger, thirst, pain, etc.), among others. When we fall into a deep, dreamless sleep, that awareness slips away. But, this notion is actually quite confounding—particularly when one considers that there must be a specific moment during development when the brain transitions from a small, non-conscious organ comprising a few dozen cells to a complex, 86 billion-cell nexus of conscious feelings, emotions, and thoughts.When, precisely, does that moment occur? In the womb? When we are just a few weeks old? These are the key questions that David Edelman and developmental neuropsychiatrist Jay Giedd ponder in this podcast.A lively back-and-forth ensues as the two neuroscientists bring their respective backgrounds to bear on the emergence and nature of consciousness during development:one, a neuroscientist focused on consciousness in non-human animals and the other,a psychiatrist and neuroscientist who has spent more than thirty years exploring the growth and development of the human brain from embryogenesis through childhood and adolescence well into adulthood.Along the way, David and Jay reinforce the notion that memory is a sine qua non of conscious states. As they learn to negotiate the world, very young infants experience the world with their developing senses, remember certain experiences, and then modify their behaviors accordingly.But, when do the first substantive memories actually form? There is certainly a Rubicon that is crossed; we just haven’t figured out when it happens or what that passage looks like. Memory is a ubiquitous faculty across the animal kingdom; even relatively simple animals like the humble marine snail Aplysia can learn and remember at a fundamental level.Are the different developmental stages of memory in growing infants comparable to the increasingly sophisticated memory faculties found in the nervous systems of ever more complex organisms?     Roundtable Part One Talking Points0:03 – Opening lines by David Edelman.0:58 – Jay Giedd introduces himself, his background in psychiatry, robotics, and reproductive medicine, and how all of it ties together as he studies brain development.1:52 – David Edelman opens the conversation by asking about Jay Giedd’s idea ofconsciousness.2:15 – Jay Giedd looks at consciousness from the perspective of the developing brain in a fetus, particularly at what point does consciousness arise and how would that be detectable through a brain scanner.3:14 – Edelman makes a connection between Giedd’s outlook on consciousness with that of the brain’s behavior during a sleeping state.6:02 – Jay Giedd points out that a memory appears to be essential for the rise of consciousness, and how sleep, a process which no animal escaped from evolutionarily, is essential for proper memory formation.8:57 – David Edelman describes what happens in the brain while a person is asleep and proposes the idea that consciousness may have a variety of forms and that a brain’s sleeping state may be one of several.10:11 – Giedd brings up the role of dreams and our vague understanding of them. Get your 40% Discount for your copy of Bernie Baars' acclaimed new book On Consciousness: Science & Subjectivity - Updated Works on Global Workspace TheoryGO TO: https://shop.thenautiluspress.com/collections/baars APPLY DISCOUNT CODE AT CHECKOUT: "PODCASTVIP" David and Jay highlight important questions that may provide important waypoints along the way. Towards the end of their conversation, David and Jay consider the transition from wakefulness to deep non-REM sleep and its signal importance as a transition between conscious and non-conscious states during which changes in brain activity occur that we can actually study—and that provides clues as to the nature of consciousness.Sigmund Freud once said, “The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.” Though Freud was clearly referring to understanding a behavioral manifestations of a dreaming brain that may now be understood to be conscious in some sense (albeit mostly a matter of the cerebral cortex, cut off from the world, “talking to itself”), we can certainly invoke his spirit as a scientific observer in pursuit of the verifiable truth when we say that investigating the passage from wakefulness to deep sleep and back again may well help pave the royal road to understanding consciousness in the brain, whether still in the throes of development or fully formed. Quotes from Episode 8 "There's a kind of a commonplace notion of what consciousness is. Nearly everyone sort of knows what we mean when we invoke the term. But when it comes to the actual hard-nosed scientific aspect, we really haven't arrived at any sort of consensus; at least as far as I know, there's no real consensus as to what we mean when we bring up the term, ‘consciousness.'" -- David Edelman "When do we cross that Rubicon from non-conscious processing to conscious processing? And one of the aspects that Bernie Baars and in fact my late father, Nobel Laureate Gerald Edelman delved into was certain brain states -- certain behavioral states, actually -- that have underlying brain states that are indicative perhaps of "a difference that makes a difference." And one example might be the contrast between waking states and say a dreamless deep sleep. And the fact that we can observe through brain imaging -- through a variety of techniques -- we can observe a real difference in function there." -- David Edelman "We all have different paths that we've taken to come to the study of consciousness and my path has been looking at it from the development of the brain. I'm a child, adolescent, and geriatric psychiatrist by training. I'm the Chief of Child and Adolescent Psychiatry here at UC San Diego and a professor at Fukui University in Japan in Robotics, and at Johns Hopkins in Reproductive Medicine. But what ties together my interest has been the brain and how it changes throughout life. What sort of things influenced it, in good ways and in bad ways. And looking at the brain and health and illness and what permeates all of these interests is consciousness, which is in some ways the most basic and simple notion, and also one of the most difficult to grasp." -- Jay Giedd "I want to try to understand consciousness from a neuroanatomy and neuro-function standpoint. What would consciousness look like in a brain scanner and other types of imaging? What are we looking for, in a sense, and could I predict from basically the architecture and the anatomy, that this could be conscious, and this would not be able to be conscious?" -- Jay Giedd "For me, consciousness is more about questions than answers, even after 30 years of trying. But the memory aspect is actually a really good place to start. To what extent do babies in the womb have a memory, or even after they're born?" -- Jay Giedd BIOSDr. Jay GieddChair of child psychiatry at Rady Children's Hospital-San Diego and director of child and adolescent psychiatry, Dr. Giedd is also a professor of psychiatry at UCSD School of Medicine, and professor in the Dept of Population, Family and Reproductive Health at Johns Hopkins Bloomberg School of Public Health.  Dr. Giedd was chief of the Section on Brain Imaging, Child Psychiatry Branch of the National Institute of Mental Health (NIMH). His widely published research and expertise evaluates how the child's brain develops in health and illness, the factors that influence development and how to optimize treatments to take advantage of the child's changing brain. Jay and his award winning work were featured in the PBS 2 part series "Brains on Trial" hosted by Alan Alda. David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017. He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience. *Watch Episode 8 on Our YouTube Channel**Roundtable Episodes of the podcast “On Consciousness with Bernard Baars” were recorded and filmed in the dining room of the La Jolla house that was my father’s home for more than 20 years. These explorations of consciousness are a special tribute to David's Dad, Nobel Laureate Gerald Edelman, and his verdant imagination, immense creativity, prodigious output, and the many discussions about the scientific study of consciousness and biological science generally that we had within these four walls.

Doing it again Lead Heads! This episode has a Scoville heat rating of 2,000,000! We talk about a less-than-lethal option for self defense that is potent, Pepper Spray (OC spray). Joining Lefty this week is David Edelman with Mission First Tactical. MFT has their own line of less-than-lethal pepper spays. We talk about the differences … Continue reading "Talking Lead 345 – Pepper Spray: A Less Lethal Option"

http://chtbl.com/track/118312/traffic.libsyn.com/talkinglead/TLP_345_PEPPER_SPRAY_MISSION_FIRST.mp3 Doing it again Lead Heads! This episode has a Scoville heat rating of 2,000,000! We talk about a less-than-lethal option for self defense that is potent, Pepper Spray (OC spray). Joining Lefty this week is David Edelman with Mission First Tactical. MFT has their own line of less-than-lethal pepper spays. We talk about the differences in "mace" vs "tear gas" vs "OC" or pepper spray and what makes pepper spray the best option between the three. We also take time to wrangle up some Jackwagons and honor some Lead Head Brigade Heroes during our "Trains & Planes" segment. David even finds time to bust a myth related to pepper spray.

In this uplifting episode recorded at La Jolla landmark D.G. Wills Books, neuroscientists Bernie Baars & David Edelman unpack the nature of consciousness — the ineffable sense of ‘aboutness’ each one of us experiences that encompasses features of the outside world, your own thoughts, recollections, and emotions, all of which mysteriously — yet inevitably — arise from the coordinated firing of neurons in the cerebral cortex and other regions of the brain. David reads from Bernie's new book, “On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory."Bernie and David begin by considering the problem of subjectivity — in particular, the tortuous twenty-five centuries-long struggle to place it within a scientific framework and at the same time reconcile such an endeavor with everyday first-hand descriptions of human experience. They conclude that a major roadblock has been the tendency to set aside or even actively dismiss subjective descriptions in the quest to tease out some kind of objective truth about the nature of conscious experience. To underscore the idea that we can, in some sense, square the objective, physical attributes of the world with their subjective representation in the brain, Bernie and David mull over the perception of color as one example of a subjective transform of an objective phenomenon—namely, the differences in wavelengths of light. Given that the human visual system filters certain physical properties of light (as humans, we can’t perceive light wavelengths less than 380nm or greater than 740nm, nor can we perceive polarized light), our conscious perception of the visual world must necessarily be subjective in nature and, considering our individual differences (e.g., how we’re each uniquely embodied), entirely unique to, and privileged for, each of us. Bernie and David then move on to ethical and evolutionary considerations inspired by attempts to come to grips with the existence and nature of consciousness in non-human animals. Given the ancient moral and ethical underpinnings of human culture, they suggest that the evolutionary story of consciousness must necessarily be linked to considerations of how we treat non-human animals. Based on neuroanatomical, neurophysiological, and behavioral similarities between mammals and birds, it seems likely that a large number of animals are capable of conscious experience. In fact, the complex nervous systems and sophisticated behavioral repertoires of some animals quite distant from the vertebrate line (i.e., the octopus) suggest that a faculty for consciousness may well be quite ancient and extend to at least a few branches of complex life. Accordingly, Bernie and David reinforce the ethical dilemma that non-human consciousness poses. How do we reconcile our treatment of non-human animals with the idea that, like us, many of these beings are capable of feeling pain and experiencing a broad palette of emotions?To conclude the discussion, Bernie and David ponder the critical role of memory in consciousness and consider the problem of limited capacity – the idea that your nervous system can only handle so much information and processing tasks at once. In regard to memory, Bernie points to the importance of the cerebral cortex—the ‘central store’ for conscious contents—for engendering states of awareness in humans and non-human mammals. He further notes that conscious contents are always internally consistent, despite the fact that very different—and quite often inconsistent—streams of information may be impinging on your senses all at once. In other words, the brain builds an internally consistent story about the world—even if certain strands of that story don’t make sense from an external perspective. Why is this the case? Regarding limited capacity, Bernie suggests that it is biologically paradoxical. For example, the selective awareness that comes with limited capacity can sometimes result in people walking into traffic while talking on their cell phones. Why doesn’t the spotlight of awareness extend beyond the telephone conversation to include an oncoming truck? The discussion ends with a wonderful Q & A session, thanks to an engaged and brilliant audience.*Special Thanks to Dennis Wills, owner of D.G. Wills Books in La Jolla, CA.  BiosBernard J. Baars: A former Senior Fellow in Theoretical Neurobiology at The Neurosciences Institute in La Jolla, CA, Bernie is best known as the originator of the global workspace theory and global workspace dynamics, a theory of human cognitive architecture, the cortex and consciousness. Bernie's many acclaimed books include A Cognitive Theory of Consciousness; The Cognitive Revolution in Psychology; In the Theater of Consciousness: The Workspace of the Mind; Fundamentals of Cognitive Neuroscience. Winner of the 2019 Hermann von Helmholtz Life Contribution Award by the International Neural Network Society, which recognizes work in perception proven to be paradigm changing and long-lasting. His new acclaimed book: On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory. BernardBaars.com David Edelman, PhD: A neuroscientist and currently Visiting Scholar in the Department of Psychological and Brain Sciences at Dartmouth College, David has taught neuroscience at the University of San Diego and UCSD. He was Professor of Neuroscience at Bennington College until 2014 and visiting professor in the Dept of Psychology, CUNY Brooklyn College from 2015-2017. He has conducted research in a wide range of areas, including mechanisms of gene regulation, the relationship between mitochondrial transport and brain activity, and visual perception in the octopus. A longstanding interest in the neural basis of consciousness led him to consider the importance—and challenge—of disseminating a more global view of brain function to a broad audience.Episode 7 Talking Points | 1 hour 30 minutesBy Ilian Daskalov0:05 – Neuroscientist David Edelman introduces Bernard J. Baars, himself, their work, how they met in 2005 at The Neurosciences Institute in La Jolla, CA. David unpacks a brief history of the modern science of consciousness studies, and how they began collaborating and developing their research and body of work in their diverse fields.1:29 - Edelman reads excerpts from Baars’ new book “On Consciousness: Science & Subjectivity – Updated Works on Global Workspace Theory.”7:12 – Edelman and Baars initiate the conversation between the two by discussing observational objectivity and the uniqueness of being a conscious individual self. 14:08 – What are some ways for scientists to study the nature of subjectivity? 17:24– How the spectrum of visible colors is perceived and how hues are labeled based on variables such as gender and culture.23:50 – The importance of considering embodiment, or how the body is put together as a whole, when studying the conscious experiences in humans and animals. 30:00 – The evolution of consciousness in non-human animals, and the ethics and morals of treating other sentient beings in humane ways.41:42 – How memory is related to consciousness and the overall structural complexity of the human brain.45:40 – The limited capacity of human attention and the perceptual unity that the brain weaves from input information.54:08 – Q & A with the audience. 55:17 – The imperfections and amendable properties of human memory, as well as William James’ idea about “the feeling of knowing.”1:03:48 – The mind-body connection... and does it exist? 1:06:53 – Is competency equal to comprehension – can cells and machines be considered conscious?1:12:26 – David Edelman gives a summary of the three of the main theories of consciousness – Global Workspaces Theory, Integrated Information Theory, and Dynamic Core. In terms of selectionism, where does the cortex come in? And particularly the conscious aspects of cortex at any given moment?1:21:55 – Bernie explains what Global Workspace Theory is, its origin, and what makes it more biologically plausible in comparison to its rival theories.Special Podcast VIP 40% Discount for Bernie Baars' acclaimed new book, "On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory" - GO TO: https://shop.thenautiluspress.com/collections/baars APPLY CODE AT CHECKOUT: "PODCASTVIP"Watch our Video Podcast Episodes: https://youtu.be/tFRJCPL_Xm8   

In this episode of "On Consciousness," neuroscientists Bernie Baars, Jeff Krichmar, and David Edelman engage in a freewheeling conversation that begins with mulling over the possible development of conscious machines -- or ‘conscious artifact,’ as Gerald Edelman put it -- sometime in the not-so-distant future. We unpack the various ‘bumps in the road’ in the quest to build intelligent, sentient machines--the problems of efficiency (with regard to energy utilization, brains run circles around any present-day computers) and dissipation of heat in increasingly miniaturized microcircuitry, among others. And though Bernie casts a critically important skeptic’s eye on the prospect of in silico conscious artifacts, we all eventually arrive at a sort of amicable consilience: a recognition that such a development is at least possible.After a tangential--but fun and diverting--foray into the thickets of human evolution and the serendipitous biocultural path that led to modern humans, we return to pondering the road leading to conscious artifacts. We conclude on an optimistic note, with the promise of the biologically based approach so steadfastly championed by Jeff and a small community of like-minded computational neuroscientists.Special Guest: Professor Jeff Krichmar, PhD, Department of Cognitive Sciences and the Department of Computer Sciences, University of California, Irvine: http://www.socsci.uci.edu/~jkrichmaHostsCognitive psychobiologist and originator of GWT Bernard J. Baars, Author of "ON CONSCIOUSNESS: Science & Subjectivity - Updated Works on Global Workspace Theory"Neuroscientist and paleoanthropologist David Edelman, PhD, Visiting Scholar, Dept of Psychological & Brain Sciences, Dartmouth College Special Podcast VIP 40% Discount for Bernie Baars' new book, "On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory" - GO TO: https://shop.thenautiluspress.com/collections/baars APPLY CODE AT CHECKOUT: "PODCASTVIP" Talking Points:0:00 – David Edelman introduces himself and briefly describes his path to exploring consciousness (particularly in animals), starting as a human paleoanthropologist to studying the behavior of cephalopods.  3:11 – Jeff Krichmar introduces himself, summarizing how he went from being a computer scientist to one of the first neuroroboticists.6:05 – Bernard Baars gives his thoughts on the trajectory of artificial consciousness and the hurdles in the scientific realm that one had to go through in the past, due to their interest in studying consciousness.7:41 – David Edelman on the importance of defining consciousness and how the difference in brain activity during conscious (waking) and unconscious (sleeping) states makes consciousness an observable phenomenon that one can actively study.11:30 – Bernard Baars on why attributing consciousness to a machine would be an ambitious task. 12:52 – Counterarguments by David and Jeff to Bernie’s proposal on how consciousness in machines can emerge. 17:33 – Jeff Krichmar on how energy efficiency is essential for the improvement of our computers in order to be able to simulate a human brain.23:11 – Baars initiating a conversation revolving around the expensiveness and disadvantages of the human brain’s size.28:30 – Edelman on how human sociality has impacted the survivability of the species.32:08 – Edelman, Krichmar, and Baars discussing the possible existence, timeline, and road to “conscious artifacts” in the near future.39:10 – Edelman and Krichmar close out the conversation with a brief discussion on the evolution of neural networks and the moral and ethical concerns in the field.  **Watch the Bonus Video Episode: The History of Brain-Based Devices and Cognitive Robots with Neuroroboticist Jeff KrichmarJeff Krichmar discusses how an overarching theory of the brain, known as Neural Darwinism, was tested using a series of increasingly complex Brain-Based Devices. These robots show cognitive behavior, such as perception, goal-driven behavior, learning and memory. This led to the development of the emerging fields of Neurorobots and Cognitive Robotics where Krichmar and other researchers are making smarter robots based on how brain activity lead to interesting behavior. Visuals Credits: Visualization of MRI brain scan data from a single person, showing nerve fiber bundles near or feeding into part of the hippocampus. Neuroscientist Tyler Ard, NIH-supported lab of Arthur Toga, Keck School of Medicine, University of Southern California, Los AngelesJim Stanis, Arthur W. Toga, Ryan Cabeen, Laboratory of Neuro Imaging (LONI), USC Stevens Neuroimaging and Informatics Institute;NIH Brain initiative 2019 Network architecture of the long-distance pathways in the macaque brain. Dharmendra S. Modha, Raghavendra Singh. Proceedings of the National Academy of Sciences Jul 2010, 107 (30) 13485-13490; DOI: 10.1073/pnas.1008054107Dynamic mapping of human cortical development during childhood through early adulthood. Nitin Gogtay, Jay N. Giedd, Leslie Lusk, Kiralee M. Hayashi, Deanna Greenstein, A. Catherine Vaituzis, Tom F. Nugent, David H. Herman, Liv S. Clasen, Arthur W. Toga, Judith L. Rapoport, Paul M. Thompson. Proceedings of the National Academy of Sciences May 2004, 101 (21) 8174-8179; DOI: 10.1073/pnas.0402680101

Why are we conscious? Is cortex the organ of mind? Throughout human history, people have perceived the conscious brain as the great nexus of human life, of social relationships, of their personal identities and histories, in encounters with new challenges. In Episode #5 of the podcast On Consciousness, Bernard Baars, originator of GWT, talks with neuroscientists David Edelman and Jay Giedd, roboticist Jeff Krichmar, magician Mark Mitton, and editor Natalie Geld about our growing understanding of the many relationships between the structure and functions of the brain and our own private experiences.Discover the conscious brain.Consciousness under its many labels and manifestations is widely seen to be one of the core mysteries of life. A great many therapeutic approaches can be viewed in a global workspace framework, including traditional psychodynamics and depth psychology, but also cognitive behavioral techniques, and, indeed, many other kinds of carefully studied human functions. Making progress in understanding consciousness therefore has an endless number of implications - philosophical, metaphysical, scientific, medical, clinical, and practical."Baars' Global Workspace Theory is practical and elegant, addressing both conscious and unconscious activity. If anyone thinks there is a "hard problem" in this field, they need to read On Consciousness before they make that assumption." ~Stanley Krippner, PhD, Professor of Psychology, Saybrook University.Cognitive Neurobiologist and originator of GWT Bernard J.Baars, Author of "ON CONSCIOUSNESS: Science & Subjectivity - Updated Works on Global Workspace Theory"Neuroscientist David Edelman, PhD, Visiting Scholar, Dept of Psychological & Brain Sciences, Dartmouth CollegeNeuroscientist Dr. Jay Giedd, Director of Child & Adolescent Psychiatry, Rady Children's Hospital; Professor of Psychiatry, UCSD School of MedicineNeuroscientist & Roboticist Jeffrey Krichmar, PHD, UC IrvineProfessional Magician Mark MittonEditor of "ON CONSCIOUSNESS" Natalie Geld, CEO & Founder, MedNeuro, Inc.Special Podcast VIP 40% Discount for Bernie Baars' new book, "On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory" - GO TO: https://shop.thenautiluspress.com/collections/baars APPLY CODE AT CHECKOUT: PODCASTVIPVideo Podcast of Episode #5 - Part Four of NATURALIZING CONSCIOUSNESS: A Talk with Psychobiologist and Originator of Global Workspace Theory, Bernard Baars exploring conscious and unconscious brain events. 

The engine of evolution is geared to overproduce and selectively eliminate. How do biological systems confront, adapt, and survive an ever-changing world?This is the central question that defined Charles Darwin’s scientific journey. In Episode #4 of NATURALIZING CONSCIOUSNESS - the premiere event for the new podcast "On Consciousness with Bernard Baars" - neuroscientists Bernard Baars, David Edelman, Jay Giedd, Jeff Krichmar, professional magician Mark Mitton, and editor Natalie Geld unpack the Theory of Neuronal Group Selection (TNGS) and make the case that this theory lays out tractable biological ‘first principles’ for building a brain that learns, remembers, and experiences.160 years after On the Origin of Species, Natural Selection provides a framework for understanding adaptation at many different scales of biological organization, from protein translation (e.g., ribosomes acting as mRNA message ‘filters’ which determine final protein products), to the immune response (i.e., ‘recognition’ of foreign agents or pathogens by antibodies), to organismal development (e.g., morphogenesis; embryogenesis, etc.), to the origin of species and dynamics of vast ecologies (e.g., rainforest canopies, grasslands, island biogeography, etc.).Could the very same Darwinian principles help explain how complex nervous systems adapt? It seems like a strange thought.BUT MORE THAN FORTY YEARS AGO, GERALD EDELMAN PROPOSED NEURAL DARWINISM, or the Theory of Neuronal Group Selection (TNGS), to account for the development and function of the human brain. Neural Darwinism proposes that the functional circuitry of the brain is determined by selective forces operating during development and throughout the life of an organism. It provides a robust biological framework for understanding brain function, including consciousness--the most complex and mysterious of all brain processes. In a nearly six decade long career, Gerald M. Edelman’s research spanned diverse areas of biological science, including immunology, developmental biology, and neuroscience. The common thread running through all of Dr. Edelman’s pursuits was an enduring interest in the relationship between biology and human experience. Neural Darwinism represents the culmination of his efforts to reconcile the two.SIMILARLY, COGNITIVE PSYCHOLOGIST BERNARD BAARS HAS SOUGHT TO LINK FUNDAMENTAL BRAIN PROCESSES and conscious human experience. His Global Workspace Theory and Edelman’s Neural Darwinism naturally complement one another. Both theories propose that the conscious brain supports numerous unconscious processes which together yield a single, coherent stream of experiences.Through recent neuroscientific advances, we have begun to lift the veil of mystery surrounding consciousness. In this open-minded discussion, our roundtable experts explore Neural Darwinism and Global Workspace in the context of these advances and make the case that together, these complementary theories provide a rich biological roadmap of subjective experience.COGNITIVE NEUROBIOLOGIST BERNARD J. BAARS, Author of "ON CONSCIOUSNESS: Science & Subjectivity - Updated Works on Global Workspace Theory"NEUROSCIENTIST DAVID EDELMAN, PHD, Visiting Scholar, Dept of Psychological & Brain Sciences, Dartmouth CollegeNEUROSCIENTIST DR. JAY GIEDD, Director of Child & Adolescent Psychiatry, Rady Children's Hospital; Professor of Psychiatry, UCSD School of MedicineNEUROSCIENTIST & ROBOTICIST JEFFREY KRICHMAR, PHD, UC IrvinePROFESSIONAL MAGICIAN MARK MITTONEDITOR OF "ON CONSCIOUSNESS" NATALIE GELD, CEO & Founder, MedNeuro, Inc.Special Podcast VIP 40% Discount for Bernie Baars' new book, "On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory" - GO TO: https://shop.thenautiluspress.com/collections/baars APPLY CODE AT CHECKOUT: PODCASTVIPVideo Podcast of Episode #4 - Part Three of NATURALIZING CONSCIOUSNESS: Roundtable on Neural Darwinism and Global Workspace Theory  

In Part One of NATURALIZING CONSCIOUSNESS - the premiere event for the new podcast "On Consciousness with Bernard Baars" - neuroscientist David Edelman discusses his father, Nobel Laureate Gerald M. Edelman's life, reminisces about little known stories and milestones, and the professional artistry of GME's distinguished career and groundbreaking theories. 1st segment (:20 - 8:05) -- A Tribute to Nobel Laureate Gerald M. Edelman by Oliver Sacks and others, along with interviews with Gerald on Putting the Mind Back into Nature - in his own words.2nd segment (8:06 - 18:03) -- Neuroscientist David Edelman discusses his father, Nobel Laureate Gerald M. Edelman's life, reminisces about little known stories and milestones, and the professional artistry of GME's distinguished career and theories. In a nearly six decade long career, Gerald M. Edelman’s research spanned diverse areas of biological science, including immunology, developmental biology, and neuroscience. The common thread running through all of Dr. Edelman’s pursuits was an enduring interest in the relationship between biology and human experience. Neural Darwinism represents the culmination of his efforts to reconcile the two. NATURALIZING CONSCIOUSNESS: A Special Tribute to Nobel Laureate Gerald M. Edelman - Putting the Mind Back into Nature. Conversations on the Biology of Subjectivity with Psychobiologist Bernard J. Baars, Neuroscientists David Edelman, Jay Giedd, and Jeffrey Krichmar; and Professional Magician Mark Mitton. Moderator, Natalie Geld. COGNITIVE NEUROBIOLOGIST BERNARD J. BAARS, Author of "ON CONSCIOUSNESS: Science & Subjectivity - Updated Works on Global Workspace Theory"NEUROSCIENTIST DAVID EDELMAN, PHD, Visiting Scholar, Dept of Psychological & Brain Sciences, Dartmouth CollegeNEUROSCIENTIST DR. JAY GIEDD, Director of Child & Adolescent Psychiatry, Rady Children's Hospital; Professor of Psychiatry, UCSD School of MedicineNEUROSCIENTIST & ROBOTICIST JEFFREY KRICHMAR, PHD, UC IrvinePROFESSIONAL MAGICIAN MARK MITTONEDITOR OF "ON CONSCIOUSNESS" NATALIE GELD, CEO & Founder, MedNeuroSpecial Podcast VIP 40% Discount for Bernie Baars' new book, "On Consciousness: Science & Subjectivity - Updated Works on Global Workspace Theory" - GO TO: https://shop.thenautiluspress.com/collections/baars APPLY CODE AT CHECKOUT: PODCASTVIPVideo Podcast of Part 1 | Episode #2 - Naturalizing Consciousness: The professional artistry of Nobel Laureate Gerald Edelman illustrated in a special tribute by Gerald's son, neuroscientist and paleoanthropologist, David Edelman, PhD.

David Edelman, Ph.D., is a visiting scholar in the Department of Psychological and Brain Sciences at Dartmouth College and former lecturer at the Department of Psychology University of California, San Diego. In this episode, Edelman gives us a peek into his research on the consciousness of non-human animals. Edelman's primary interest is visual perception and cognition in octopuses.     Listen in to learn about some of the octopus' sophisticated behavioral adaptations and find out why Edelman considers it a profoundly wonderful model organism for his research.   For more information, Edelman encourages you to keep up with his work and the Department of Psychological and Brain Sciences at Dartmouth: https://pbs.dartmouth.edu.

Why is health insurance so confusing? What are the best ways to save on healthcare? David Edelman, Chief Marketing Officer at Aetna, tells CXOTalk how the health insurance company is changing its focus to meet individual needs, simplify the process, and help people live healthier lives.

Why is health insurance so confusing? What are the best ways to save on healthcare? David Edelman, Chief Marketing Officer at Aetna, tells CXOTalk how the health insurance company is changing its focus to meet individual needs, simplify the process, and help people live healthier lives.

Colin and Alex sit down with special guest Bill Hinderman to discuss his company Shortwave, his future predicting skills, and R. David Edelman. Also in today's episode: "OOPS! All Internet!", Colin feels back and ready for action, Alex finds a new path, and Bill's 2017 zag just keeps getting more wild.

At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.

At the disruptive intersection of government, healthcare, and technology is the health insurance industry. David Edelman, CMO of Aetna, is helping design personalized experiences for customers based on their lifetime health journeys. He explains innovation in a stodgy industry facing a volatile market, and describe how technology and marketing, together, will transform healthcare.

Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level. David Edelman is a global co-leader of our Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, David has led work that is both strategic and highly tactical.

Marketing and sales are essential parts of digital transformation, however, the transition to digital marketing can be fraught with challenge. In this episode, McKinsey partner, David Edelman, offers advice for successfully making the shift to digital marketing at a sophisticated level. David Edelman is a global co-leader of our Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, David has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, David has led work that is both strategic and highly tactical.

Today on the Modern Customer Podcast we're joined by David Edelman, global co-leader of McKinsey's Digital and Marketing & Sales Practices, based in Boston. For more than 20 years, Edelman has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become "digitally adroit" leaders. From creating digital centers of excellence, to developing marketing technology architecture plans, to redesigning entire go-to-market approaches, he has led work that is both strategic and highly tactical. A frequent contributor to leading publications, and a Top 5 LinkedIn Influencer, Edelman has also spoken or participated in panels at many top CMO and industry gatherings. He also sits on the advisory boards of a couple of small agencies and startups in the social and video markets. What you will learn in this podcast: The one challenge sitting on every CMOs' desk today Why marketing technology has gotten far too complicated and what you can do about it The one major customer experience challenge facing retailers today The new consumer decision journey

BREAKING NEWS… Two popular Diabetes media brands join forces…The world will never be the same! On today’s DiabetesPowerShow, we kick off the first week of 2016 with exciting news. Charlie Cherry, Chris Moore, Theresa Moore and Chris Daniel welcome, in studio, David Edelman, to make the official announcement about the collaboration between two very popular Diabetes media brands: and . Each of these Power-Houses are the best in their respective areas in the Diabetes on-line community. Both have been around for 10 years, and have withstood the test of time. Both have proven track records of dependable content, consistent programming and publishing, and solid growth over the last decade. In the coming weeks and months, DiabetesPowerShow podcast traffic will be directed to a special page and player on . We here at DiabetesPowerShow are honored to be a part of such a great brand and a wonderful group of people. Our combined audience will reach a substantial number of people impacted by Diabetes.

On today's DiabetesPowerShow, Charlie Cherry, Chris Moore, Theresa Moore, and Chris Daniel welcome David Edelman. David is an entrepreneur, author, speaker and advocate with a passion for helping people live healthier, happier and more hopeful lives. Two of his major roles are as Co-Founder and CEO of Diabetes Daily, a leading diabetes online community, and Director of Product Strategy at LabStyle Innovations, creators of Dario, a smartphone-powered blood glucose meter and diabetes management platform.  The thread that connects his work is a belief that we can create smart software to help people understand their health, figure out what to do next, and sustain positive choices for the long run. In practice, this means bringing together real-time health data (blood sugars, activity levels, food choices), providing contextually relevant education, and sustaining positive behaviors through social support.  David's other passions include promoting entrepreneurship and economic development in Northeast Ohio. He is President of the Hebrew Free Loan Association, a non-profit organization that has been providing interest-free loans to responsible individuals since 1904. They have helped over 25,000 families with over $8.5 million dollars in loans. Connect to David:  

Discussing The Digital Consumer Decision Journey as Glenn speaks with with the co-leader of McKinseys Global Digital Marketing Strategy Practice, David Edelman.

Discussing The Digital Consumer Decision Journey as Glenn speaks with with the co-leader of McKinseys Global Digital Marketing Strategy Practice, David Edelman.

On the eve of Episode 100, David Edelman joins me for Episode 99 of Just Talking. Founder of "Diabetes Daily" and a fierce advocate for people with diabetes everywhere, we spend the hour talking about the origins of his website, the evolution of Diabetes Daily from a blog to a platform, the future of the Diabetes Advocates program and we sprinkle in some conversation about Facebook. David is a highly motivated individual and it was a pleasure having him on my podcast. Enjoy. As mentioned, all of the action can be found at diabetesdaily.com and you can follow David on Twitter at @davidtalk. And, if you're more of a Facebook person, check out Diabetes Daily's Facebook page for plenty of fresh content. Run Time - 1:00:33 Send your feedback to feedback@justtalkingpodcast.com.