The Scaling Lounge: Business Strategy • Operations • Team

When people say relationships are the key to business, it's usually code for “go network more.” But this episode is the story of what it looks like when relationships are the business model — before social media, before funnels, and before most people reading this could even drive.This is my untold scrappy startup story built on trust, reputation, and the kind of generosity that opens doors you didn't even know existed.WHAT'S INSIDE THIS EPISODE:Why my most “successful” marketing efforts barely moved the needleThe “unicorn” opportunity that came from a decades-long relationship (and how to be ready when your version of it arrives)What I learned about marketing before I knew what marketing even wasThe growth strategy that was my rocket fuel (that is WAY underutilized by people in online business)My origin story I've never told… involving MySpace, major record labels, and street teamsThe subtle but powerful shift in how relationships serve you at different business stagesMy unfiltered take on visibility strategies that didn't work — and the two that still matter mostResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying.In this episode, I'm breaking down the four-part framework I've used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you've ever felt allergic to bro marketing, or you want to sell on a masterclass but don't want it to feel manipulative or predatory… this one's for you.What's Inside This Episode:What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwardsMy secret weapon for not only teaching, but converting sales — using learning design to teach people to buy betterThe reason I refuse to teach anything I wouldn't use in my actual programThe one thing I HAVE changed about masterclasses to evolve with what works todayWhy I only attract people who already believe they're capableMy signature take on “consent-based selling” — and how I bake it in to every sales presentationHow you can steal this approach and build your own cash-converting masterclass

This episode is a real-time debrief of a launch that turned out nothing like I expected. I'm unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.Whether you're in the middle of a launch, gearing up for one, or you're starting to side-eye the whole launch model altogether, this convo is for you. I'm sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.What's inside this episode:The unusual decision I made mid-way through (and what made me trust my gut)What had me triple-checking my links, my copy, and my own sanityThe behind-the-scenes numbers that made me stop in my tracksA surprising stat that's never bothered me... until nowMy theory on what's really going on in the digital sales space right nowWhy I don't think we can keep treating launch revenue as the whole sundaeResources: Predictable Sales: a secret podcast around making predictable – even daily – sales Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

I'm giving you a peek inside my funnel mad scientist experiments — the exact strategies that are working so well, they're setting me up to add 10,000+ people to my list in the next year (if not sooner

Ever wondered why some videos effortlessly rack up millions of views while others barely get noticed? In this episode, I sit down with viral video expert and Instagram strategist Jenna to dissect the science (and psychology) behind content that blows up online. From peeling ginger the wrong way to using strategic visual hooks, Jenna shares her step-by-step process for creating viral-worthy videos—and how she's used those views and turned them into sales.What's inside this episode:The viral video Jenna has reposted multiple times—why it keeps working (hint: it taps into a weird psychological trigger)Why doing something with your hands can make people watch longer The common mistake people make when trying to create engaging content (and what to do instead)Why “ugly” videos often outperform polished, high-production contentHow Jenna is using ManyChat for lead generation and webinar signups (and why you should be, too!)The difference between growth, nurture, and sales content—and why you need all threeThe Instagram trial reel hack that's getting people massive reachA simple content batching trick that will save you hours of time each weekHow to reverse-engineer your content strategy for maximum impactAbout Jenna: Jenna Harding (Warriner) is a Marketing Coach, Social Media Management agency owner and host of the Shiny New Clients Podcast. Through her program Magic Marketing Machine, she helps service-based business owners use her proven marketing formula to look amazing on Instagram, run their accounts in 15 minutes a day and turn their followers into clients.Connect with Jenna: On Instagram @jennaspaigeJenna's masterclass on how to get clients from InstagramConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

You know that feeling when you're meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she's spent decades figuring out the art of reinvention.In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you're shifting industries, launching something brand new, or simply trying to figure out what's next, this conversation will help you create clarity, build momentum, and make your next move with confidence.Want to listen to part 1 first? Click here!What's Inside This Episode: Tracy's three-step reinvention framework – and how she's used it five times to pivot successfullyHow to know if your next step is actually aligned – or if you're just playing it safeThe identity shift required for every big reinvention (and why most people resist it)Why she believes every reinvention requires an ‘ego death' – and what that actually meansHow to bring your audience along when you're pivoting (without confusing or losing them)Why she's obsessed with helping creatives become financially wealthy (and what that looks like)The one question she asks herself before making any major shift in businessThe real reason she's pivoting her business model – even though her current one is still workingWhat she hopes her legacy will be – and how she's designing her next chapter to reflect thatAbout Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she's reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!Connect with Tracy: On Instagram @tracymatthewsnyVisit Tracy's website, Creatives Rule the WorldListen to Tracy's private podcast, Reinvention SeasonConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

We talk a lot about scaling in the business world – growing bigger, reaching further, making more. But what happens when you realize that bigger isn't actually better for you anymore?Enter Tracy Matthews. After decades of running multiple seven-figure businesses, she found herself at a crossroads: stay on the path of relentless growth, or embrace a radical shift – *de*scaling. In this candid conversation, Tracy shares her journey of stepping back so she can move forward in a way that aligns with her next evolution. Listen to part 2 next!What's Inside This Episode: The surprising way burnout showed up for Tracy – and why it wasn't just about overworkingHow to break out of the ‘wait and see' trap that stalls business owners from making decisionsThe moment of truth that made Tracy realize she was serving her business more than it was serving herThe key distinction between scaling back and strategically descaling to create more alignmentHow the pursuit of scaling at all costs created an unintentional bottleneck in her businessThe sneaky way fear of past failures shaped her decisions (without her even realizing it)What it means to build a business from joy instead of trauma—and how she's shifting her approachWhat she wants every entrepreneur to know about recognizing when it's time to changeAbout Tracy: Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she's reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!Connect with Tracy: On Instagram @tracymatthewsnyVisit Tracy's website, Creatives Rule the WorldListen to Tracy's private podcast, Reinvention SeasonConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.What's Inside This Episode:The real reason Elise moved from services to digital products (it wasn't just about scaling)The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 productHow she repurposed old content to launch an incredibly successful low-ticket offerHow Elise used Facebook ads to go from testing to consistent, growing revenueWhat to focus on first if you're new to selling digital productsThe mindset shift that made her finally commit to making this model workHow she's setting up her business for a stress-free maternity leaveThe exact tweaks she's making next to scale her business even furtherElise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.Connect with Elise: On Instagram @connectioncopycoElise's podcast: Expert Copy ShowSnag Elise's free Funnel RoadmapGet Elise's free Welcome Email Copy TemplateConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

So, fun fact: If you've ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you're not alone. But here's the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you?In this episode, I'm diving deep into what's working in funnels right now (because let's be real—so much of what used to work just… doesn't anymore). I'm breaking down the three classic funnels that once ran the online business world, why they're struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics.If you want a funnel that feels aligned, converts better, and doesn't make your audience roll their eyes, you're in the right place. What's Inside This Episode:The three funnels that dominated online marketing—and why they aren't cutting it anymoreWhat “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressureThe sneaky reason evergreen webinars aren't converting like they used toWhy live launches aren't *dead* exactly... but they do need a serious refreshThe big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked aboutHow to structure a funnel that nurtures your audience instead of shoving them into a saleThe Invisible Sales Triggers that sell for you without gross persuasion tacticsResources mentioned in this episode: Learn more about The Evergreen Expert: where I'll show you how to build a high converting Value Add Funnel for your high ticket offerConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Connect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

What does it take to sell over 2,500 low-ticket products in just one quarter? In this episode, I'm breaking down the strategies, numbers, and lessons behind my Q4 results. Whether you're curious about low-ticket strategies or just want to know what actually converts, this episode is packed with actionable insights you can use in your own business. What's Inside This Episode:Why I decided to test low-ticket sales after years of hesitation and the exact numbers behind the testThe biggest drivers you need to understand in order to make this volume of salesHow I leveraged email marketing to target specific segments of my audienceWhat it takes to make low-ticket offers profitable in a high-volume modelThe real numbers behind affiliate payouts and net profit – and how big numbers are not always what they seemConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her. But howwwwww?! *Shakes fist wildly at the sky*In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that's getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let's get into it!What's inside this episode:The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore weekShannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the tableWhat the market shift toward support and accountability means for your offersHow to stand out in a saturated market without discounting your valueHow to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effectiveAbout Shannon: With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.Now, she's the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.Connect with Shannon: On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")On the web at thesocialbungalow.comConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Buckle up, because this episode is a cautionary tale about how I almost lost my Stripe account (no, but really!). I want to open up for full transparency around  how I navigated the situation to get it back up and running – but also what I'm doing to be prepared if something like this were to ever happen again. Admittedly this is not exactly the sexiest topic... but I think it's a super important conversation to have because this is probably the most devastating thing that could happen to a business. What's inside this episode:The day-by-day timeline of what happened and verbatim readings of the emails I received... because we love transparency ;)What I believe triggered Stripe to flag my account and a step-by-step account of what happenedWhy payment processors seem to be cracking down on coaching businesses and perceived risksThe surprising words and practices that could get your account flagged (that basically everyone on the internet is doing)How I adjusted my offers and website to try and meet my understanding of compliance standardsWhat I learned from losing my PayPal account back in 2021 and the differences between this process with PayPal and StripeThe payment processor(s) and checkout gateway(s) I'm using moving foward to keep my business protected*Disclaimer: I'm not an attorney, and this episode does not constitute legal advice. Please consult a qualified legal professional for guidance specific to your business.Stripe Restricted and Prohibited BusinessesStripe's Restricted BusinessesStripe's Prohibited BusinessesFTC Guidance on Testimonials and EndorsementsFTC's Endorsement GuidesAdvertising FAQ's: A Guide for Small BusinessConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

When financial expert Alyssa Lang first set out in 2015 to do her bar patrons' taxes, she quickly realized she preferred working with the business owners that owed money – meaning they were profitable – rather than the refund seekers.That realization was the catalyst for uncovering her true business superpower of 'using the right data to make the right decisions' – and not, surprisingly, insta-tabulating the correct tip to add to a check – and she now works just 2-5 hours each week on the THREE 'accounting space' advising firms she's founded.Today she joins us for a candid and insightful conversation about how much she's grown alongside her wildly successful businesses, her entrepreneurial compulsion to monetize everything (can entrepreneurs even do sh*t for fun?!), and the mission she's on to increase the percentage of all 7-figure business owners who are women… which, if you're wondering, currently stands at a measly 2%. Quick overview of what we cover:Alyssa's best financial strategy approach for anyone working in the course creating space, which she calls “ridiculously unpredictable” What happened professionally for her to realize she was more mission-driven than money-drivenAt what point Alyssa believes you should bring on a tax strategist or financial planner Alyssa's personal decision-making tree for when she pivoted from away from being an S-CorpWhy it may not always be the best idea to get a one-stop-shop firm that does taxes, financial planning, and bookkeeping The realization she came to when her team got too big – and how the weaker players got weeded outWhy she believes data is king, and how it can still create space for intuitive decision-making tooWhy many financial experts feel like therapists – and how they reconcile the emotion most women tie to making and spending moneyHow she handles the problematic money mindset projections that land in her lap both personally and professionally About Alyssa: Alyssa Lang is a Financial Strategist, Bookkeeping Consultant, public speaker, podcast host, two-year nominee for Ignition's Top 50 Women In Accounting, as well as the Founder of Magnetic Profits & Consulting, a financial advisory team for course creators, coaches, creatives and service providers as well as Workflow Queen, a consulting and educational company that has successfully served over 1000+ accountants and bookkeepers from around the world who are seeking to refine their workflows, systems and hire the right team members so they can run their firm with ease and better serve their clients.Connect with Alyssa: On Instagram @magneticprofits and @workflowqueenVisit Magnetic Profit's websiteVisit Workflow Queen's websiteSchedule a consultation call with AlyssaConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Honey, I'm hooooome! Well hey, friend! It's been a minute, hasn't it? This episode is a little different because it's just me catching you up on everything that's happened over the last year (spoiler: it's been a lot). From rebranding to launching (and kinda tanking) a summit, to rediscovering my direction and passion, I'm sharing the messy, behind-the-scenes journey that led me to where I am today.I'm talking about walking away from what wasn't aligned, rebuilding my business after what felt like a wildly long identity crisis, and finally embracing the things I'm like, really good at. Plus, I'm spilling all the tea on the evolution of this podcast, what's next for Visionaries, and how I'm entering my Daily Sales Era (it's a whole thing). Let's catch up!What's inside this episode:Why I walked away from a huge part of my business and went through (what felt like) pivot after pivot after pivotWhat a cease-and-desist taught me about rebranding and resilienceWhy staying in alignment ultimately matters more to me than sticking to a business modelMy 'phoenix rising from the ashes moment' from turning a year of (what felt like) epic failure into ultimate clarityCreating a business that fuels your life *right NOW*, not the other way aroundWhat 2024 taught me about resilience, identity, and the art of the pivotWhy Visionaries is the brand I've been waiting to build all alongConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

When you are a coach or DFY service provider working with smaller groups of people, it can be  really tempting to move towards passive revenue generation opportunities.For the love, DON'T.The main problem with this advice?It's being doled out by people who are motivated to sell you straight up LIES.Today we're taking on three of the biggest offenders we're hearing, and debunking them all the way down to their deceptive origins – and then offering you a bit of sound advice instead. Quick overview of what we cover:The main reason why passive products will NEVER solve your ‘time for dollars' problemWhy a very specific segment of the market is no longer buying coursesWhy ‘if you build it, they will come' is – at best – terribly untrue What you need to demonstrate for 6-12 months before even considering passive revenue productsThe ONLY thing that solves a revenue ceiling problem Why passive revenue is never…actually…passive (womp womp)The absolute hardest thing to sell right now (and what to do if you're in the midst of launching this)The biggest way the market has shifted between 2021 and now (and how to use your own data to predict your success with weathering this change)The relevance of your audience size (and the best ways to build, borrow, buy, or bedazzle your own)What you yearly earnings need to be to even consider passive revenue modelsThe first thing to work on, starting NOW, if you know you absolutely want to add passive revenue generation…eventuallyRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLearn about Adriane's Partnership Model 1:1 ConsultingLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Today's episode concludes a fascinating and FUN series of conversations with the women of  Terzakis and Associates by bringing this mother/daughter duo together to speak candidly about what has made their micro-small business consulting firm work…and what hasn't.They beautifully describe the intentional work it took to cultivate a productive symbiosis between Susan's strategist mind (always finding a way to land and drawing excitement in figuring it out as she went) and Jessica's empirical nature reminding her to “Hang on, there may be a better way than just ‘being okay at the end of the day.'"Much to our benefit, they offer their journey towards forming the ultimate Visionary/Integrator partnership here as a hand held out to inspire those of us seeking to find that special business someone, too. Friends, this is one not to be missed!Quick overview of what we cover:How Susan – with her impressive business background, experience, and foresight – actively encourages Jessica's “lasso” for her ideasHow Jessica – with her impressive fact-finding/operational talent – actively protects Susan's space to dream bigHow they were able to transform their early working environment (chaotic whiplash, lighting off Jessica's fact-finder radar like crazy and causing Susan immense overwhelm) into the extraordinary dynamic they have nowTheir unique approach to counteract the periods of inertia that all businesses experienceWhy they believe it's healthy to ‘Thelma and Louise some stuff' to alleviate boredom (not to flirt with risk, but to seek opportunity and deepen their experiences as businesswomen)Why “How can I be my subcontractor's best client?” is the smartest POV to get the most out of your relationship with contractors – for you bothWhat led to this mic drop moment: “Those are thieves in the night sent by ego - don't let it take more from you than what it already has.”RESOURCES: Listen to Part 1 of this series HERE, and part 2 HEREClick here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT WITH SUSAN + JESSICA: Connect with Terzakis & Associates on Facebook  Visit their website: terzakisandassociates.com/Download the eBook: 7 Things to Stop Doing So You Can Grow Your BusinessABOUT TERZAKIS & ASSOCIATES:Susan and Jessica Terzakis are Women Owned Small Businesses (WOSB) champions and the mother-daughter duo at the heart of Terzakis & Associates, a micro-small business advising firm.  - - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Jessica Terzakis – the ‘Integrator' half of the dynamic mother+daughter duo that run Terzakis and Associates – jumps into the conversation today about how she was able to shed her W2 mentality as a master-educated high-school teacher and fully embrace her new COO identity in all things entrepreneurship.Jessica details her beginnings as task-master extraordinaire to where she is now, performing as a bonafide business strategist responsible for creating new revenue opportunities and growing their brand.If you've ever wondered exactly how your business could be transformed by bringing on a COO or business partner (or maybe you're just curious as to what it's really like to work with your mother) – then this is the episode for you! Quick overview of what we cover:Why “You can do whatever you want with your time!” was initially too much freedom for Jessica's W2 trained employee-brain (and how long it took her to shed that mindset)The meaning behind why she started calling her mom ‘Susan' The lightbulb moment Jessica had when her mom casually remarked, “You sure ask a lot of questions”How Jessica was able to put her love of learning design to use to help explore new revenue opportunitiesHow they use the Kolbe-A assessment and the Unique Brilliance Quadrant to help mentor both their team and their business clientsWhy learning how to present your ideas and opportunities to your COO is just as important as the idea itself to get it off the groundWhich kinds of mother/daughter business duos work in Jessica's opinion (and which don't!)How long it took her to find bottlenecks in the business and create the plans that broke through them Why sustainability in business can't come at the cost of your sanity and happinessRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT WITH JESSICA: Connect with Terzakis & Associates on Facebook  Visit Jessica's website: terzakisandassociates.com/Download the eBook: 7 Things to Stop Doing So You Can Grow Your BusinessABOUT JESSICA:Jessica Terzakis is the master of creating new revenue streams for entrepreneurs like you. For the past 7 years, Jessica has dedicated herself to supporting clients in crafting lucrative courses, programs, trainings, and communities that break free from the limitations of one-on-one client work. As a former teacher, Jessica brings her exceptional teaching and presentation skills to the table, having been featured on premier podcasts and graced countless in-person and virtual stages, all while leading her own transformative virtual training program, where she shows entrepreneurs just like you how to infuse their businesses with multiple revenue streams.- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulprene

Susan Terzakis, CEO and founder of Terzakis and Associates, spends her days advocating for woman- and family-owned small businesses as an advisory specialist.Essentially, she is a micro-small business champion, and someone you'll have the pleasure of learning from, simply by listening to her think through her ideas. When I tell you this episode – part 1, speaking to the “visionary” half of a dynamic mother/daughter duo –  is chock full of business lesson after business lesson after business lesson...Well, be forewarned to keep your listening ears ON and your backtrack thumb at the ready! There is just so much wisdom in what she has to say and how she says it. Quick overview of what we cover:Why Susan believes (so passionately!) that having a healthy small business community means... you have a healthy community (i.e. - one cannot survive without the other)The turning point when she decided she was done representing others and really wanted her own voice to be heardWhy she describes the first couple years in business as the time when she effectively created “A really nice job, one where I only got paid when I worked” – and how she evolved into the CEO she is todayWhy she feels that small business is an essential pathway for women to achieve financial independence and agencyHow she was able to break her daughter's “W2 habits,” and what happened for her to say, “I knew in that moment, I had a full partner…” **chills**Her strategy to counteract the “costly and dangerous” groupthink behavior she sees so often in family-owned businessesWhy emotional intelligence is so important to have when successfully running a family business, including knowing deeply, “I am not my business.”RESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT WITH SUSAN: Connect with Terzakis & Associates on Facebook  Visit Susan's website: terzakisandassociates.com/Download the eBook: 7 Things to Stop Doing So You Can Grow Your BusinessABOUT SUSAN: Susan Terzakis has experienced an exceptionally successful career in public service and private organizational development, strategy, and senior leadership over the last +27 years. In 2014, Susan founded Terzakis & Associates, a small business advising firm, which is an advocate for micro-small businesses, she is a Women Owned Small Businesses (WOSB) champion, Veteran and family owned small business advisory specialist. - - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Making 5 figures each month as a service provider can feel extremely unattainable – but that doesn't mean it can't be done. In fact, there are many ways to bring in $20k (or more!) each month.The trick is being able to leverage your time as a solopreneur…This episode lays out three clear paths towards making consistent 5-figure months – getting you that much closer to doing more of the work that brings you joy…and helping you to avoid the time-sucking pitfalls that can trap you along the way. Quick overview of what we cover:Why it's a rookie mistake to build out your product suite Why it's an even rookie-er mistake to chase passive income before you're establishedWhy going ‘mini-agency' in lieu of ‘full agency' is a lucrative and logical shortcut What usually happens when you go really narrow/niche on what you're sellingHow to conceptualize a ‘VIP day' (and why it's a super straightforward way to bring in cash)How to position yourself towards a much more sophisticated buyer (and how to know when you're advanced enough in your craft + messaging to deliver on this)How to be a total total rockstar and capitalize productivity rates by combining all three of these paths RESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLearn about Adriane's Partnership Model 1:1 ConsultingLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Since starting this podcast, we have received hundreds of pitches. Out of those hundreds, we have only said yes to ONE pitch – because the rest have... fallen flat.In this episode, Adriane isn't holding back with the four primary reasons most pitches don't land – and at least one of these things you're probably doing because you think it's helping your pitch. If you're looking  to land guest podcast spots, this is the episode that will help you with what to do... and what not to do.Quick overview of what we cover:How to apply what we're talking about to ANY medium you might be looking to pitch – stages, digital or print media, etcThe type of energy you definitely DON'T want to lead with (but probably are)What almost every pitch fails to do that's very likely leading you to an automatic noThe most basic effort you need to make before pitching The 4 B's of generating visibility and leads – and which one guesting on podcasts fits intoHow you can spin the exact same content, but differently for each show to strengthen your pitch tenfold Why it's never about you when you pitch – it is always about themWhy it's important to understand that most producers (of podcasts, events, etc) are getting more pitches than they can say yes toRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

Frequency. Resonance. Alignment. Manifestation. Visualization. Quantum Leaps?!Okay, so these terms might not be what jump out at you as the kind of things that millionaires value, but rest assured, they are very much discussed in 7-figure circles.Today's episode brings together two very special occasions – Adriane's Birthday AND the 100th episode of this podcast!

Mindset work and manifestation practices (like, actual scientifically-credible manifestation practices) are powerful tools when you have “become a millionaire” on your life's vision board. Here's where things can get a little messy, though. And that's because…Doing hard work isn't always going to get you the thing you want – especially if that thing includes ‘break 7-figures' – and even more so if attempted under the guise of “fake it until you make it.” Which is, unfortunately, a lot of what manifesting + mindset work gets (incorrectly) boiled down to.As we lead up to the BIG 100th episode, join Adriane for her signature take on manifestation and “millionaire mindset” work - it's unlike any you've ever heard. Included are some very practical steps you can start taking action on today, plus a few outside-the-box thoughts to chew on along the way.Quick overview of what we cover:If you want to change your reality, you need to start with your brainHow to ‘find the story in your data' to achieve the thing you desireWhat changes for you when you go from being interested in something… to being committed to itDoing the hard work doesn't get you the thing you want – doing the right thing does (and coaches / courses / mentors / biz investments are best used to help figure out those ‘right things')If you've been plateaued, it's not because the decisions you're making have been wrong – you've just not been ready to make themIf you can't seem to figure (*gestures wildly*) all this out, it's most likely not an intelligence problem…it's a self-image problemHow to get back on track if your gut instincts about success have been overshadowed by a compulsion to show up and look a certain way ✨ LISTEN TO PART TWO OF THE SERIES HERE ✨RESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co

“Thanks for coming to my TED talk,” says every hopeful public speaker ever…But have you ever wondered what goes into appearing on an actual TED stage?The loss of both of his parents at a young age attached a sense of urgency to how Steve Corney views – and values – leaving a legacy behind for those that love us. The way in which he combined this very personal experience with his professional expertise as a digital learning expert – one who truly understands the power that audio + video recordings hold –  is a powerful and transformative lesson for anyone looking to leverage their impact and expand their brand into public speaking.In part 2 of our ‘Building Your Business with Speaking' series, Steve  details exactly how he prepared for, executed, and ultimately landed a coveted spot in an upcoming TEDx event!Plus – stay tuned to the end of today's episode to find out how to get your hands on the public speaking assets that Steve and Adriane are cooking up!Quick overview of what we cover:Forget about your greenroom requests – nailing a TEDx spot is more about following the rules and guidelines set forth by the event and way less about who you think you are (in other words, “Don't make it easy for them to say ‘no' to you!)How to prioritize these important elements of the audition: keeping to time, linking your story/topic to the event's theme, avoiding a trauma dump on the audience, holding the crowd's attentionHow to use clues from the application to choose a universally applicable topicWhy commercializing any aspect of your talk is a huge red flag (remember, TEDx is about Big Ideas not Big Money)Steve's incredulity that 50% of those auditioning with him committed this major faux pasThe most important aspects of nailing public speaking when you've gotten very reliant on video editingThe importance of branding as a public speaker – plus, the checklist we recommend for the minimum needed to step up to the public speaker plate... and be taken seriously CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to join the FREE Speaker Growth Networking Facebook communityClick here to get our guide on Pitching, Auditioning for, and Landing a TEDx TalkFollow us on Instagram: @speakergrowthhubRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT W/ STEVE: Follow Steve on Instagram: @steve_corneyConnect with Steve on LinkedIn: @thisisstevecorney 

Speaking and communication (and possessing the presentation skills to do both effectively), make up both the original and final frontiers of brand growth. In part 1 of a two-part series, Adriane + Steve reunite to discuss how they pulled the rug out from under their up-until-recent collab plans, in lieu of some unexpected, yet compelling detours: a series of live events that Adriane is planning, and Steve's upcoming TEDx talk!This episode covers how each approach public speaking and the essential ingredients needed to make an audience go from, "Cool story, bruh," to "Damnnnnn...tell me more!"Quick overview of what we cover:A pulse check on the course-creation and coaching industry as it stands now, and how potential clients can be uniquely accessed via public speakingHow Steve has blended his learning design and facilitator backgrounds into a deep understanding of using his speaker voice Why effective and impactful public speaking goes WAY beyond 'intro...body...conclusion' frameworksThe venues where it's better to feed off the audience and 'wing it' vs. the places where that strategy will run you straight into the groundHow to best utilize speaking coaches, voice exercises...and Dr. Suess to sharpen your presentation skillsThe one thing to be super clear on for everything else to fall into placeThe important distinctions between keynotes, "lunch-and-learns," and TEDx talksHow the mundane makes us human -- and why that's sometimes a more powerful reminder than life-changing anecdotesHow to sense your audience's 'enough point' (aka, the critical precipice where a lot of stories (and storytellers) go wrong)Why great presenters speak from the scars and not from the woundsCan't wait for part 2?? DM "TEDx" to @adrianegalea on IG for an exclusive sneak peek!CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to join the FREE Speaker Growth Networking Facebook communityClick here to get our guide on Pitching, Auditioning for, and Landing a TEDx TalkFollow us on Instagram: @speakergrowthhubRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.coCONNECT W/ STEVE: Follow Steve on Instagram: @steve_corneyConcect with Steve on LinkedIn: @thisisstevecorney - - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

It's no secret that 2023 was a doozy for a lot of people. If you want to set yourself up to have a more lucrative, more profitable, more impactful year in 2024, I've compiled a list of 7 things I'd argue you NEED to be aware of this year. (One of them... I'm really not happy to admit!)Quick overview of what we cover:Why the lead time to convert clients is taking longer and will continue to take longer unless you do this ONE thingThe possibilities of AI outpacing [insert your industry here] and how to keep yourself relevant and in demandThe 3 things you MUST be able to do to create converting content moving forwardThe biggest regrets I have around the way I've developed my businesses over the last few years – that I'm going to prioritize in 2024How there is a lot of grey area around the way people are actually talking about profit marginsThe biggest asset I'd encourage you to develop this year if you ever want to grow a BIG business or be able to pivot in the futureWhy I believe there's one thing that's going to dominate (again) this year that will likely be your #1 propeller of growthMy assignment to you to take yourself outside of your comfort zone and challenge yourself to do this at least once per quarterRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

So many people have recently been sharing with me that they've been stuck at a certain revenue level for months, if not years now. Revenue plateaus are extremely common, not just in the earlier stages of business, but all throughout their lifecycle. And I want to talk today about how you can break through your revenue plateau if this is something you're experiencing.Note: the URL I spoke to download the private podcast was incorrect if you'd like to access it

Welcome baaaack, Scaling Loungers! After a holiday hiatus, it feels so good to be back behind the mic and chatting to you again about all things business. Today we're easing back down the road with an update on what's happened since the last episode – and how I navigated some tricky times (like most service business owners – especially coaches – in 2023)The biggest topic of conversation is certainly about a BIG change I've made to my overall business model – both in sunsetting a large component of my business and in taking on a completely new structure for working with clients. Everyone has looked at me cross-eyed when I've told them what I'm doing, but nothing has felt better. So let's get to it!Quick overview of what we cover:How 2023 was... messy... for a lot of business ownersNavigating tough times and cash flow conundrums When to know it's time to let things go and move on and my non-sciency but tried-and-true barometer for making decisionsThe pricing struggle that's realWhy I'm embracing partnership and taking on a (risky) change in my business modelWhy the thing everyone has said I'm crazy to do is absolutely what feels the best to meRESOURCES: Click here to apply for a Growth Strategy CallClick here to apply for a Soulpreneur revenue-based scholarshipLET'S CONNECT: Connect with Adriane on LinkedIn @adrianegaleaFollow Adriane on Instagram @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @thescalinglounge!

The word “scaling” is thrown around a lot, and I want to talk about what this means and what this looks like if you are a service provider – so if you're a web designer, copywriter, interior decorator, astrology chart reader, accountant, lawyer, and I'd also add consultant to this list. We're going to be covering the six ways you could scale your business as a service provider, which includes moving to an agency model, outsourcing SOME of the work in more of a mini-agency model, developing a retainer model, going e-commerce by creating a template shop, or transitioning into coaching or course creation. I'm also going to go into my perspective on when the right time to make one of these shifts would be, things you need to keep in mind about scaling, and how to not burn yourself out with whatever you choose to do.Quick overview of what we cover: The six pivots you can make as a service provider to create scalabilityThe pros and cons of each model and making intentional decisions based on what you want so you don't burn outHow to know when it's the right time to start thinking about scalingCommon misconceptions around scaling you should knowRESOURCES: Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business ownersLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_co

Signing high-ticket clients FAST - every service-based biz owner's dream, right?And, it is possible. There are, in fact, effective ways to speed up the buying process – even when closing high-ticket clients.  But what no one is talking about is how engaging in these kinds of short-cuts only tee you up for another set of challenges down the line.What will always be true is this: the only thing that speeds up the buying process is better marketing. This episode gets into the workarounds that circumvent this truth, and why they are hardly worth it in the long run.Quick overview of what we cover:What high ticket prospective buyers expect from your sales process that low-ticket buyers don't Why fine-tuning your messaging, audience familiarity, and the way you communicate is the slowest of the fastest ways to convert prospective buyers -  but always the way in which they'll feel safest investing with youWhy aiming for higher sales call volume almost always leads to less salesHow to do less sales calls with more qualified buyers using friction points in your sales process (which almost always leads to more sales) Why closing the sales either comes from better marketing prior to the call…or a shady distortion of NLP techniques during itThe three things every prospective buyer should know about you before getting on the phoneWhy higher quality clients who don't burn you out, only come from higher quality leads in the first placeWhy fast closes will increase your attrition rate (the people who fall off/stop paying you)How high attrition rates lead to biz instability, inconsistent revenue, lower retention and referral rates, and…need we say more?One more time for the ones in the back: the only thing that speeds up the buying process is better marketing

Energetic Business Coach, Kari Russell, thrives off of helping women truly dig deep – and then feel safe in that vulnerable space – while getting in touch with the parts of themselves that many public-facing entrepreneurs work for years trying to mask. An expert in authentic self-expression, Kari's own journey into goal-setting and leadership coaching has taken a path familiar to most small biz owners (up, down, and all around), along with a few unexpected detours (discovering the value of triggering herself with spicy romances to the extent that she now uses the genre as a medium to provoke her clients in the same way).Let's just say, when our convo reached the ‘spicy romance' point, we – ahem – lingered there until we both felt well satisfied.

BOO! Today's episode is a rundown of the spOoOOokiest things that can happen when you're trying to grow your business. We're talking ghosts…trolls (and not the cute kind)...and maybe the scariest of all – the myriad ways one can be rejected. Basically all the twists and turns that can sometimes feel like you've entered a haunted mansion of funhouse mirrors that all seem to deliver back an image of YOU as the potential scarefest source. (Spoiler alert - it's almost always not about you, and what's more, we've ALL been there.)Quick overview of what we cover:The perfect response to the “I need to talk this over with my partner” clients to avoid getting ghostedHow to plan for the clients who stop paying and/or cancel their contracts that keeps integrity intact for you bothHow to decide between ‘bless and release' or ‘block that bish' when handling unfair refund requestsWhy a ‘rejection is protection' mantra safeguards your tender heart when public roasts come typing after youWhy trolls on your ads actually illuminate a path towards growth most business owners missWhat to do if you've invested in something that, frankly…sucksPlus - a mini-masterclass on the best step to take when you're running out of money and have no clients on the horizon 6 questions to ask yourself to discover if mindset is the cause of your Sunday (thru Sat)  ScariesEPISODES REFERENCED:Episode 59 —> Realigning Your Business to Stay in Personal Integrity and Finding Energetic Business Success with Christine Michelle Episode 39—> 4 Things to Know About Your Audience to Make Way More SalesRESOURCES: Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business ownersLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/091

Every business relies on sales and marketing to grow, period. Sometimes it's as simple as saying “suck it up and find time to make it happen” and then sometimes…there's more nuance involved.A recurring theme that comes up with my clients that gives me pause for how many other small business owners are probably living through it too is the struggle to find time to market and/or sell in their businesses. In this episode, we break down the best strategy to use – because whether you're just starting out or you're making 6+ figures consistently, there's always room for improvement in facing challenges like this that like to reappear again and again. Quick overview of what we cover:The one stage of business where you must simply (and we say this with ❤️)  “suck it up and make time”How to find the balance between serving existing clients and finding new onesWhat to do if you're stuck in the pattern of “sign new client → cease all other sales+marketing efforts”How to know when it's time to systemise, hire+delegate, automate, or contract out tasksHow to reconcile the aspects of sales + marketing that don't feel good to youRESOURCES: Click here to join Sustainable Growth LabClick here to get on the waitlist for the January 2024 cohort of Scalable Foundations AcceleratorRegister for Predictably Profitable, the free training for 6+ figure service-based business ownersLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/090

The fact is, most businesses don't get off the ground. Which begs the question - why does it work for some and not for others? Well, the bigger your business gets, the more complicated it becomes, and the more complicated your life as a business owner becomes, as well. And while almost everybody sets out wanting a seven-figure business – most people aren't willing to do the work that it takes to get there. In order to grow and scale, you must uncomplicate as much as humanly possible. Start here: putting in the work to develop excellence in the seven key areas required to grow a healthy, sustainable business that's working for you. Quick overview of what we cover:Why you're better off applying for jobs than running a business if sales + marketing makes you uncomfortableWhy the type of mindset work necessary to get your brain on board with growing a 7-figure business has nothing to do with manifestation or journaling and everything to do with mirrorsHow to tame your limiting ego and feed you expansive egoHow you're delivering your product matters as much as its qualityWhat a healthy business is reliant upon (spoiler alert: it's NOT you)Why great team members are necessary for increasing the impact your business has (rather than for the great work they do)Why developing a solid operational capacity is the key between functioning at the level you want to be known for, and then doing it at scaleHow to maneuver away from hiring ‘babysitters' for your business and find awesome ‘co-parents' insteadWhy so many business owners who are good at making money stink at keeping it (or spending it wisely)The two true boss strategy moves of serious CEOsPLUS - exciting FREE BONUS - click here if you would like Adriane's personalized business strategy take on where your business might be stalled out!RESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/089

When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they're doing a great job at facilitation when, in fact, they're….not.Today we're reviewing the mistakes you don't even know you're making when you're ‘unconsciously competent' at your craft. Engagement is such an important part of whether or not your learners are achieving the outcomes you've promised them - a HUGE factor in their decision to stick with you for the long-game. Listen in as Steve Corney walks us through an elevated learner engagement strategy designed to increase participation in events like you've never seen before –  the holy grail that every course designer is after. Quick overview of what we cover:What to do when you ask for audience participation/engagement and it's a no-goWhy it's short-sighted to assume that authority and thought leadership and unique perspective outweigh facilitator ability How to decide when to deliver content statically vs dynamicallyWhy how you make your future learners feel in the beginning MATTERS a ton (your knowledge alone won't cut it if you're trying to sell something)How to use learner feedback to know whether you're nailing the balance of expertise vs. facilitationThe best vehicle to deliver info to prevent zoom fatigue How to use ‘signposting' in your event to deliver a pitch with integrityWhat you can fall back on when your facilitator magic runs outThe number one sign that gives away peak engagementThe most strategic balance between teaching and engaging CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...Episode 74, Delivering Outcomes With Mad Respect...Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

One year ago, I started a podcast. (It'll be FUN, they said!”)Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.And...it worked! That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.  Quick overview of what we cover: Why learning the tech is the least of it allThe three ways I went wrong with my launch strategyWhy ‘clear is always better than clever' when it comes to choosing show names and episode titlesAll the small details that make or break an episode's (and really the show's) successHow to choose what kind of help you need to keep recording (and publishing!) consistentlyHow to prepare for the slow growth that podcasts tend to track onHow to use your audience behavior to shape your episodesWhy guests are not going to help you the way that you think they mightHow to reverse engineer your episode CTAsHow to know if it's all worth it, on a personal level (and professionally, because data!)Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theologyRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/087

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended  to cover these marketing principles exclusively.Instead - we get into something even more valuable.Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!Quick overview of what we cover: The do's and don'ts of an effective Sales Page set upHow to keep your headlines about your learner (and less about you)Adriane's unique spin on niching Why including a menu on your sales page is not the best moveHow to zero in on your most effective funnel, if you have more than oneHow to “borrow” a renewable lead source rather than pay for one via adsHow to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket programWhy Steve was SO stoked to have Adriane rain hard on his current sales funnel parade The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choiceCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...Episode 74, Delivering Outcomes With Mad Respect...Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

If you want to scale a business to high 6-figures – even 7- or 8-figures – you have to let go of everything that isn't one of your superpowers. Not doing so, is either going to hold you back, or if you continue to force it, will leave you  spinning your wheels for a LOT longer and with a LOT more energetic investment than is necessary. Which – undoubtedly – will lead you down the path of 3…2…1…burnout.Quick overview of what we cover:The biggest lie told to us, bought and sold by our ego, that keeps us stalled outHow to classify your CEO superpowers vs zones of incompetenceWhy it's a mistake to delegate away certain tasks at certain timesHow to reconcile what you love doing with what you want to be known forThe three biggest excuses we use to hide behind the ‘it must be me who does xyz' How to tease out the conditioning-based thoughts that might be (sneakily) at the origin of your work ethosWhy building a team with intention greases the wheels for letting go of what doesn't serve youRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/085 

 In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. In short - it's course-building GOLD.Quick overview of what we cover: The 5 columns that belong on a curriculum mapping spreadsheetThe tools that can tell you if your content is truly engaging your learners (or not!)How to weave macro and micro outcomes into your course mappingThe best ways to get your learners to demonstrate knowledge gainedWhy it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your courseWhy "free-range chicken" learners are the least engagedSteve's persuasive argument for locking down contentWhy your price point should not dictate the amount of support you give your learnersHow to hold your learners accountable with kindnessThe secret weapon Adriane employed in her last program that blew Steve away with its clevernessCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceMake More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

If you've reached the point in your business when you're ready to scale (that is, generating more profit whilst spending less resources to do so) but can't seem to find your groove to make it happen, this episode will help you narrow down what the reason for that might be...and what to do about it.Quick overview of what we cover:The 4 components that lead to a self-sustaining businessWhat to do if the weight of your business falls squarely upon you (and only you)How optimizing your marketing and visibility helps kick the productivity hamster wheel to the curbThe reason you remain in a state of scarcity/worry spiral despite making bankWhat's missing from your business if you make generate revenue - but can't afford to pay yourself consistently and/or fairlyHow to flip the 4 reasons you're not currently scaling into a solid business strategy for the next 12 monthsRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/083

Masterclass, webinar, challenge…2-day, 3-day, 5-day…Live vs pre-recorded…Turns out – the type, length, and format of your sales event doesn't influence your launch's overall success as much as you might think.You know what does?Actually delivering something of value AND respecting your audience's time while doing it. Quick overview of what we cover:What you should be looking at if you've noticed your conversion rates falling and your show-up and engagement rates dwindlingWhy statements like – launch events don't work anymore! – don't tell the whole pictureHow the buyer market has changed and why what used to work before, now doesn'tWhen to blame ‘zoom fatigue' and when to admit you're a sh*t facilitatorHow to use your curriculum to inform your launch vehicleWhat the bedrock of respect for your audience during events is built uponHow long your pitch should be in relation to your launch eventWhy focusing on the sale will take away the one thing that will make them want to buyThe true measure of a successful launch event (spoiler alert – it's NOT your conversion rate)CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceMake More Money + Sales with your Established Course or Coaching:Episode 76, part 1Episode 78, part 2Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

Have you ever had one of those moments when you spoke something out loud for the first time, and it just hit differently than it ever has on paper? I had one of those moments recently, and it ultimately set the wheels in motion for an entire rebrand shake-up/personal brand awakening. (One that I'm very much currently in the midst of, tbh.)So, why am I choosing to share it in real time?The biggest reason – these ‘building the plane as we're flying it' moments happen to all of us who identify as visionaries – but no one really talks about what it's like to be in the middle of them. And what's more, rebranding as a concept is daunting – for sure – but pressing forward within a brand you don't align with anymore is a heavier weight to bear. This episode gets into the juicy details on why I am choosing to rebrand, my hopes for the future, and why sometimes it takes making a mistake (and then doubling down on it) to realise what you really want. EPISODES REFERENCED:Episode 1 - Why I Completely Burnt My Business to the Ground...AGAINRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/081 

Adriane and Steve are back with their complementary accents and worldwide appeal for part 3 of our series on how to make more money + sales in your established course or coaching program.Today's episode focuses on sales – and specifically – the 7 types of buyers you encounter during your sales process. Whether you've got ‘Decisive Desi' (the buyer we expect everyone to be) or ‘Factual Fallon' (she can be a wee bit triggering, NGL) or ‘Synergistic Sydney' (she runs her biz on vibes alone) leading with respect means meeting each where they're at.Quick overview of what we cover:What's probably going on if your sales have slowed and selling doesn't feel good anymoreWhy we've gotta move on from cringe-y ‘handling objections' sales tactics How to achieve transactional transcendence via respectWhy making your clients feel safe is the most important (but often missed) first step to a respectful sales relationshipHow to effectively capture each buyer persona within your marketing and sales contentHow to figure out which sales processes to systemise and scale…and which to scrapWhy using your buyers' personas to guide your follow-up approach is the key to making it feel good to both of youCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceEpisode 76, Make More Money + Sales with your Established Course or Coaching, Part 1 Episode 78, Make More Money + Sales with your Established Course or Coaching, Part 2RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney

Building a business that can weather storms and persevere across time is respectable – for sure – but building a business that can actually run (well!) without you AND not dump all the work accrued in your absence right back into your lap upon your return, well… that's next level. In other words, to be truly sustainable, a business must be SELF-sustainable.If you're someone who likes crisp clean quantitative goals, sharpen your pencils because in 11 short minutes this episode explains the Holy Grail Metrics that determine whether your business is on the path to self-sustainability…or not. Quick overview of what we cover:How long could you really step away from your business? Would it be an actual period of unplugged bliss and if not, how much checking in would you be required to do? How afraid would you be to open your email once you clocked back in? Would your business continue to grow in your absence? How much growth would be enough growth to justify all this so-called ‘time freedom?'RESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/079

Listen - there's a lot of nonsense happening in the online marketing space right now.  And you'd think with all that noise, there might be something about about developing marketing strategies that seek to actually understand clients and build trust - but....*crickets*Today we're back for Part 2 of our 'Make More Money + Sales with your Established Course or Coaching Program series with Steve Corney.  We're getting into messaging that seeks to make your clients feel seen, heard, and understood and why that's such a HUGE game changer for elevating your business (and - ahem - making more sales). Quick overview of what we cover:The biggest reason you're getting shot down when pitching your programs and coursesThe 6 stages of product-solution-product awarenessWhy 'how-to' educational content is causing you to fall short of the sales finish line with problem-unaware people How Diagnostic Education blows 'pain point' marketing awayWhat to do about Super Fans who consume all your content and buy nothingHow to market for what people want and then design curriculum for what they need (while staying in a manipulation-free zone)Why marketing to help people feel heard, seen, and understood is the Holy Grail of high conversion ratesThe social proof strategy that's WAY more effective than future pacing/inspiration-baiting Why 'more' of what's NOT working doesn't make it work...moreCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceEpisode 76, Make More Money + Sales with your Established Course or Coaching, Part 1 RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney

It takes a village to raise a kid - and, as it turns out, it takes a village to grow a business (especially if you want said business to one day leave the nest - aka - function without you). Even as sweetly as you may say it, your biz is not your baby.  And all that helicopter mommin' you've got going on isn't good for either one of you.Today's episode covers the five stages of effective delegation designed to soften those co-dependent edges and help loosen your control freak grip - one measurable step at a time. What's more - we've got the note-taking covered! Just head on over to soulpreneur.co/delegate where you'll find a PDF guide with all this info neatly packaged up for you.Quick overview of what we cover:How to hire for replication, not innovation Why SOPs are the Google translate for your brain → team Why anywhere you feel frustration in your biz is an indicator that you don't have a systemWhy the right person to create your SOPs must hold the expectation that you will either approve, modify, or decline their workHow to 'trust intelligently' in order to transfer authority for certain decision-making eventsHow to tell when you're actually ready to completely relinquish control (what most people want, but skip stages of delegation trying to get to)Why an effective growth strategy is all about making smart moves, not solo movesHow to ready your business to be an asset worthy of sale (even if you never plan to)RESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/077 

If you want to grow your revenue with an established course or group coaching program – it's super important to scale your client results. Part one of our series is all about shifting the focus from, ‘how can I make more money with less?' to asking the hard questions about what your program or curriculum really offers  (read: whether or not it actually delivers on what you're promising). Because once you've landed on the ‘effective dose' for learner engagement, experience, and outcome delivery - not to mention, the actual transference of knowledge - you're off to the races!Quick overview of what we cover:The super secret squirrel equation Steve uses to scale (spoiler alert: it's more x+y / z = 'shut up and care about your clients' than, like, actual math)Why increasing a dismal client retention rate of 4% (the industry average!) to a respectable 30% will exponentially sky rocket your profitWhy the 'fixes' you're employing to keep clients are probably making your client retention problem even worseWhy Steve believes stating one's learning preference (eg - 'I'm a visual learner') - holds about as much relevance as stating, 'I'm a coconut' The worst thing you could possibly do when approaching course creationHow video might kill the (course creation) star - aka - the importance of respecting your learner's time by enabling 'quick wins'Why 'adding value" doesn't mean literally adding more when it comes to revamping an underperforming courseHow a marketer and an educator have vastly different answers to 'How can I improve my course?' Why you must fall out of love with your courses in order to improve themWhy reminder sequences are the unsung heroes of retention (and the amazing apps we recommend using to create them!)How to fill your clients' 'enough bucket' once you realize that it's SO much smaller than yoursWhy Vanilla Ice is the ultimate client retention expert we're all overlookingCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1 Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term Success Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceRESOURCES: Click here to join Adriane's $7 Marketing Strategy Membership

Are you ready to take the leap on your first – or next – team member? Hold up! A question I often get asked is around who the next best hire is, and most people who have never heard me speak about this are surprised by my answer. In this quickie episode, let's dive into what I'd recommend you look for when you go to hire – especially if you don't want spend more time making decisions with this person than it would've taken you to just keep the tasks for yourself ;) Quick overview of what we cover: Why I disagree with the way a lot of business coaches recommend hiringThe VA debate: should you bring on a low cost assistant to alleviate some basic tasks once you can afford it?Why innovation vs replication makes allllll the difference when you hireHow to decide if you want to bring on a team member who will make you money vs one who will make your life easierThe power of intuition and discernment when you hireRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/075

If you've been fed a bunch of lies about course creation that go something like this - 'Oh! It's easy! Spin up a group coaching program, charge $5k a person, and then just show up once a week from the Bahamas and drink mojitos!' - and you're wondering why it's not exactly going that way for YOU...Well.With love in our hearts, we say this: if your clients/students/learners aren't achieving the outcomes you've promised them, you're probably not caring enough about their experience with your curriculum. Quick overview of what we cover:Your audience is definitely paying attention to more of what you're doing (and not doing) than you thinkHumans are natural thrift seekers - you'll lose their respect if don't address incongruities between what you offer + what you deliverWhy "I'm looking for X amount of people this month" is total BS and everyone knows itWhy you'll never go wrong operating from this motto - deliver on outcomes promised, not to the FEW but to the MANYWhen your people aren't succeeding, is it better to tweak your curriculum or your promise?Why the lack of curriculum mapping is one of the fundamental flaws of the course creation industryWhy your offer is never going to sell (no matter how sexy your marketing is) if you can't get your promise of value rightWhat people are really paying you for as an expert may not always be what they want to hear + do Anticipating needs and obstacles in your curriculum is one of the best ways to nurture your learner's respect (and why taking action on their feedback allows you to keep it close to heart)The quickest way to figure out why your course/curriculum isn't working that costs you ZERO dollarsCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentRESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney

One minute you're chuggin' along, making sales, doing all right, and then – *record scratch* – it's not not going so well anymore. Maybe you've noticed plateauing or decreasing sales, or maybe you can't shake the feeling that how you're selling is not congruent with your ‘service above all else' values…and you know what? You're NOT alone.The market has changed. Here's where the ground is shifting: If you want to make a sale, you gotta earn your potential client's respect -  and if you want to make repeat sales, you gotta keep it.In this episode, we get into why that's happening – and why it's good! – and what to do about it. Quick overview of what we cover:Why trust alone is not enough to keep people continually coming back to youThe mistake a lot of course creators + coaches make when designing their learning content (spoiler alert: quality and quantity  don't necessarily need to both be present for you to have something good)Why true mastery of a subject lies in your ability to strip something down to its simplest form AND articulate it in a timely manner (+ why it's essential to your job as an expert)The importance of reducing the time that you sell at people, (AKA - the most uncomfortable thing that you will ever do in a sales process)Why the ‘expert fallacy' will send your potential clients spiraling long before you've ever had a chance to pitch themWhy marketing is like dating, and selling is like sex (or more importantly – why no one wants to be hit on by Nickelback)CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceRESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT WITH STEVE: Follow Steve: @steve_corneyConnect on LinkedIn: @thisisstevecorney 

Human-centric leaders share 7 key traits – and they go way beyond the cookie-cutter “keep an open door policy” cliches that a quick Google search will spit out at you. Remember, ‘A Players' don't play for ‘B Leaders' –  this quickie episode is just the framework you need to start leveling up your leadership game. Quick overview of what we cover: How creating a culture of respect for each team member's ideas equally circumvents both people pleasing- and imposter syndrome-driven behaviorsWhy you should expect to lose your best people – and what it says about what you both valueNot only is throwing people under the bus way beyond passé – it's super damaging for humans with feelings (i.e., everyone)How to delegate outcomes rather than tasks (and why that matters)The 4 ways your team members are looking to feel by working with you Why boundaries are the ultimate kindness How to avoid ‘hoarding your vision' (and what  unlocks for your biz when ‘your vision' becomes ‘our vision')Why you must check your privilege at the doorRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/072