Podcasts about sonicscoop

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Best podcasts about sonicscoop

Latest podcast episodes about sonicscoop

Killer Innovations: Successful Innovators Talking About Creativity, Design and Innovation | Hosted by Phil McKinney

Before the Space Shuttle Challenger exploded in 1986, NASA management officially estimated the probability of catastrophic failure at one in one hundred thousand. That's about the same odds as getting struck by lightning while being attacked by a shark. The engineers working on the actual rockets? They estimated the risk at closer to one in one hundred. A thousand times more dangerous than management believed.¹ Both groups had access to the same data. The same flight records. The same engineering reports. So how could their conclusions be off by a factor of a thousand? The answer isn't about intelligence or access to information. It's about the mental frameworks they used to interpret that information. Management was using models built for public relations and budget justification. Engineers were using models built for physics and failure analysis. Same inputs, radically different outputs. The invisible toolkit they used to think was completely different. Your brain doesn't process raw reality. It processes reality through models. Simplified representations of how things work. And the quality of your thinking depends entirely on the quality of mental models you possess. By the end of this episode, you'll have three of the most powerful mental models ever developed. A starter kit. Three tools that work together, each one strengthening the others. The same tools the NASA engineers were using while management flew blind. Let's build your toolkit. What Are Mental Models? A mental model is a representation of how something works. It's a framework your brain uses to make sense of reality, predict outcomes, and make decisions. You already have hundreds of them. You just might not realize it. When you understand that actions have consequences, you're using a mental model. When you recognize that people respond to incentives, that's a model too. Think of mental models as tools. A hammer drives nails. A screwdriver turns screws. Each tool does a specific job. Mental models work the same way. Each one helps you do a specific kind of thinking. One model might help you spot hidden assumptions. Another might reveal risks you'd otherwise miss. A third might show you what success requires by first mapping what failure looks like. The collection of models you carry with you? That's your thinking toolkit. And like any toolkit, the more quality tools you have, and the better you know when to use each one, the more problems you can solve. Here's the problem. Research from Ohio State University found that people often know the optimal strategy for a given situation but only follow it about twenty percent of the time.² The models sit unused while we default to gut reactions and habits. The goal isn't just to collect mental models. It's to build a system where the right tool shows up at the right moment. And that starts with having a few powerful models you know deeply, not dozens you barely remember. Let's add three tools to your toolkit. Tool One: The Map Is Not the Territory This might be the most foundational mental model of all. Coined by philosopher Alfred Korzybski in the 1930s, it delivers a simple but profound insight: our models of reality are not reality itself.³ A map of Denver isn't Denver. It's a simplified representation that leaves out countless details. The smell of pine trees, the feel of altitude, the conversation happening at that corner café. The map is useful. But it's not the territory. Every mental model, every framework, every belief you hold is a map. Useful? Absolutely. Complete? Never. This explains the NASA disaster. Management's map showed a reliable shuttle program with an impressive safety record. The engineers' map showed O-rings that became brittle in cold weather and a launch schedule that left no room for delay. Both maps contained some truth. But management's map left out critical territory: the physics of rubber at thirty-six degrees Fahrenheit. When your map doesn't match the territory, the territory wins. Every time. How to use this tool: Before any major decision, ask yourself: What is my current map leaving out? Who might have a different map of this same situation, and what does their map show that mine doesn't? The NASA engineers weren't smarter than management. They just had a map that included more of the relevant territory. Tool Two: Inversion Most of us approach problems head-on. We ask: How do I succeed? How do I win? How do I make this work? Inversion flips the question. Instead of asking how to succeed, ask: How would I guarantee failure? What would make this project collapse? What's the surest path to disaster? Then avoid those things. Inversion reveals dangers that forward thinking misses. When you're focused on success, you develop blind spots. You see the path you want to take and ignore the cliffs on either side. Here's a surprising example. When Nirvana set out to record Nevermind in 1991, they had a budget of just $65,000. Hair metal bands were spending millions on polished productions.⁴ Instead of trying to compete on the same terms and failing, they inverted the formula entirely. Where hair metal was flashy, Nirvana was raw. Where others added complexity, they stripped down. Where the industry zigged, they zagged. The result? They didn't just succeed. They created an entirely new genre and sold over thirty million copies. They won by inverting the game everyone else was playing. How to use this tool: Before pursuing any goal, spend ten minutes listing everything that would guarantee failure. Be specific. Be ruthless. Then look at your current plan and ask: Am I accidentally doing any of these things? Inversion doesn't replace forward planning. It completes it. Tool Three: The Premortem Imagine your project has already failed. Not "might fail" or "could fail." It has failed. Completely. Now your job is to explain why. Researchers at Wharton, Cornell, and the University of Colorado tested this approach and found something striking: simply imagining that failure has already happened increases your ability to correctly identify reasons for future problems by thirty percent.⁵ Why does this work? When we think about what "might" go wrong, we stay optimistic. We protect our plans. We downplay risks because we're invested in success. But when we imagine failure has already occurred, we shift into explanation mode. We're no longer defending our plan. We're forensic investigators examining a wreck. Here's proof the premortem works in the real world. Before Enron collapsed in 2001, its company credit union had run through scenarios imagining what would happen if their sponsor company failed.⁶ They asked: If Enron goes under, what happens to us? They made plans. They reduced their dependence. When the scandal broke and Enron imploded, taking billions in shareholder value with it, the credit union survived. They'd already rehearsed the disaster. Every other institution tied to Enron was blindsided. The credit union had seen the future because they'd imagined it first. How to use this tool: Before any major decision, fast-forward to failure. It's one year from now and everything has gone wrong. Write down why. What did you miss? What risks did you ignore? Then prevent those things from happening. You can't prevent what you refuse to imagine. How These Three Tools Work Together Each tool is powerful alone. Together, they're transformational. Imagine you're considering a career change. Leaving your stable job to start a business. Start with The Map Is Not the Territory. What's your current map of entrepreneurship? Probably shaped by success stories, LinkedIn posts, and survivorship bias. But what's the actual territory? CB Insights analyzed over a hundred failed startups to find out why they died. The number one reason, responsible for forty-two percent of failures, was building something nobody wanted.⁷ Founders had a map that said "customers will love this." The territory said otherwise. What is your map leaving out? Apply Inversion. How would you guarantee this business fails? Starting undercapitalized. Launching without testing the market. Ignoring early warning signs because you're emotionally invested. Now look at your current plan. Are you doing any of these things? Run a Premortem. It's two years from now. The business has failed. Write the story. Maybe you ran out of money at month fourteen. Maybe your key assumption about customer behavior turned out to be wrong. What happened? One tool gives you a perspective. Three tools working together give you something close to wisdom. This is exactly what the NASA engineers were doing, and what management wasn't. The engineers were constantly asking: Does our map match the territory? What would cause failure? What are we missing? Management was stuck in a single frame: schedule and budget. The difference between a one-in-one-hundred-thousand estimate and a one-in-one-hundred estimate? The difference between confidence and catastrophe? It was the thinking toolkit each group brought to the problem. Practice: The Three-Tool Test Here's how to put these tools to work this week. Identify a decision you're currently facing. Something real. Something that matters. Write it in one sentence. Check your map. What assumptions are you making? Where did they come from? Who might see this differently? Invert it. Set a timer for five minutes. List every way you could guarantee failure. Be ruthless. Run the premortem. It's one year from now. You chose wrong. Write two paragraphs explaining what happened. Find the overlap. Where do your inversion list and premortem story agree? That's your highest-risk blind spot. Take one action. What's one step you can take this week to address your biggest risk? Twenty minutes. One decision. Run it once, then try it again next week on a different decision. As you use these tools, you'll notice other mental models worth adding. Your toolkit will grow. Most decisions feel routine until they're not. That morning at NASA felt routine. Seven astronauts boarded Challenger. They trusted that the people making decisions had the right tools to think clearly. Management had maps. The engineers had territory. The distance between those two things was seventy-three seconds of flight time. The engineers saw it coming. Management didn't. Same data. Different tools. When your moment comes, and it will, which group will you be in?   If this episode helped you think differently, hit that Subscribe button and tap the bell on our YouTube channel so you don't miss what's coming next. And if you found value here, a Like helps more people discover this content. To learn more about mental models, listen to this week's show: Mental Models — Your Thinking Toolkit. Get the tools to fuel your innovation journey → Innovation.Tools https://innovation.tools [irp posts="4392" name="Subscribe to Podcast"] ENDNOTES Rogers Commission Report, Volume 2, Appendix F: "Personal Observations on Reliability of Shuttle" by Richard Feynman (1986). Management estimated 1 in 100,000; engineers and post-Challenger analysis found approximately 1 in 100. Konovalov, A. & Krajbich, I. "Mouse tracking reveals structure knowledge in the absence of model-based choice." Nature Communications (2020). Participants followed optimal strategies only about 20% of the time even when they demonstrably knew them. Korzybski, Alfred. Science and Sanity: An Introduction to Non-Aristotelian Systems and General Semantics (1933). Wikipedia, "Nevermind"; SonicScoop, "Time and Cost of Making an Album Case Study: NIRVANA" (2017). Initial recording budget was $65,000. Mitchell, D.J., Russo, J.E., & Pennington, N. "Back to the future: Temporal perspective in the explanation of events." Journal of Behavioral Decision Making (1989). As cited in Klein, G. "Performing a Project Premortem." Harvard Business Review (2007). Schoemaker, P.J.H. & Day, G.S. "How to Make Sense of Weak Signals." MIT Sloan Management Review (2009). Describes how Enron Federal Credit Union survived the Enron collapse through scenario planning. CB Insights. "The Top 12 Reasons Startups Fail." Analysis of 111 startup post-mortems (2021). 42% cited "no market need" as a reason for failure.

SonicScoop Podcast
There's a WRONG Way to Produce Music (FIGHT ME!)

SonicScoop Podcast

Play Episode Listen Later Dec 23, 2024 52:16


Is there a right and wrong way to produce albums? Justin Colletti says yes. Here's why. SALE ON COURSES: ►

SonicScoop Podcast
Mix Breakdown: The Killers, “Mr Brightside”

SonicScoop Podcast

Play Episode Listen Later Dec 16, 2024 37:49


SonicScoop Podcast
Mixing with Reverb: Richard Furch Interview on Reverb Techniques [Prince, Jay-Z, The Weeknd]

SonicScoop Podcast

Play Episode Listen Later Nov 23, 2024 76:11


Richard Furch answers questions about his MixCon masterclass and approach to reverb, mixing and more. Check out the main presentation here: https://youtu.be/0Z33jLS8IX4?si=z6OByyjiUsFElkVc Big thanks to Relab for helping make this free to the public. Check them out at https://relabdevelopment.com ►

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SonicScoop Podcast
Clipping Vs. Limiting: A Comprehensive Guide [How, When and Why to Use Each]

SonicScoop Podcast

Play Episode Listen Later Nov 6, 2024 86:58


To clip or to limit? That is the question today. Where, why and how would you use a clipper rather than a limiter, and vice versa? Justin Colletti explores. ►

SonicScoop Podcast
Music Demos: Most Important Step or Relic of the Past?

SonicScoop Podcast

Play Episode Listen Later Sep 11, 2024 51:30


Does the demo still matter? Or did the DAW kill it? And what should music pre-production look like in the 21st century? ►

SonicScoop Podcast
Best Headphones for Mixing: $400 & Under [2024]

SonicScoop Podcast

Play Episode Listen Later Aug 26, 2024 75:23


Justin Colletti reviews the top pro level headphones for mixing, focusing on open back models for $400 and under from brands like Audeze, Avantone, Hifiman, Beyerdynamic, Sennheiser, Sony, Steven Slate, Shure, AKG, Neumann, Focal, Audio Technica and more. Article Version: https://sonicscoop.com/best-headphones-for-mixing-400-under-2024/ Headphone Links: Audeze MM-100: https://www.bhphotovideo.com/c/search?N=0&InitialSearch=yes&Ntt=Audeze%20mm%20100&BI=20084&KBID=13882&SID=DFF Avantone Planar the II: https://sweetwater.sjv.io/c/3177824/794166/11319?u=https://www.sweetwater.com/store/search.php?s=Avantone%20Planar%20II Hifiman Edition XS: https://www.amazon.com/gp/search?ie=UTF8&tag=sonicscoop08-20&linkCode=index=mi&keywords=Hifiman%20Edition%20XS Sennheiser HD 490 Pro: https://sweetwater.sjv.io/c/3177824/794166/11319?u=https://www.sweetwater.com/store/search.php?s=sennheiser%20HD%20490%20pro Slate VSX: https://sweetwater.sjv.io/c/3177824/794166/11319?u=https://www.sweetwater.com/store/search.php?s=Slate%20VSX Sony MDR MV1: https://sweetwater.sjv.io/c/3177824/794166/11319?u=https://www.sweetwater.com/store/search.php?s=Sony%20MDR%20MV1 Austrian Audio Hi-X: https://www.sweetwater.com/store/search?s=Austrian+Audio+Hi-X&irclickid=UiKUjiwdAxyNRaZ0i2WejQ8cUkF1q83EN2%3AHS40&irgwc=1&utm+medium=SonicScoop&utm+source=Impact Beyerdynamic DT Series: https://www.sweetwater.com/store/search?s=Beyerdynamic+DT&irclickid=UiKUjiwdAxyNRaZ0i2WejQ8cUkF1qaSIN2%3AHS40&irgwc=1&utm+medium=SonicScoop&utm+source=Impact ►Mixing Breakthroughs: https://mixingbreakthroughs.com ►Compression Breakthroughs: https://compressionbreakthroughs.com ►Mastering Demystified: https://MasteringDemystified.com ►Become a Member! Join this channel for access to perks: https://www.youtube.com/channel/UCqEKv3KIZoZrjv2LymD3iMg/join

Stereo Embers: The Podcast
Stereo Embers The Podcast: Mark Bacino

Stereo Embers: The Podcast

Play Episode Listen Later Aug 14, 2024 82:45


"Top Of The World" The Emmy Award-nominated Mark Bacino is more than just a craftsman of pure pop magic--he's a producer, composer, educator and journalist. I first got on board with Mark's music in 2003 for his brilliant album Million Dollar Milkshake, which was the follow-up to his equally brilliant debut, Pop Job. Since then, he's put out Queens English in 2010 and fifteen years later he's backed that up with his brand new album Top Of The World. A sterling ten-song set, Top Of The World is filled with hooks galore, but it's also Bacino's most observational and philosophical work yet. Filled with tracks like the thrilling percussive stomp of Not That Guy to the horny swagger of Flop Of The World, Bacino has never sounded more assured. Falling somewhere between Marshall Crenshaw and Mike Viola, Bacino's music is a refreshing and charming streetsmart pop. I call him the Cole Porter of Queens because his lyrics are clever, his timing impeccable and his humor and wisdom always on full display. Bacino is the owner of The Queens English Recording Co., a boutique studio-music production house where he produces fellow artists and composes for TV/advertising. He currently serves as Producer of New Media and Audio Content for Queens Public Television in New York City where he's earned those two Emmy nominations for his audio engineering work and he hosts both the “Queens Creative” and “Queens County USA” podcasts. He also writes for Guitar World, SonicScoop and Songwriter's Market. www.markbacino.com (http://www.markbacino.com) www.bombshellradio.com (http://www.bombshellradio.com) www.stereoembersmagazine.com (http://www.stereoembersmagazine.com) www.alexgreenbooks.com (http://www.alexgreenbooks.com) Stereo Embers The Podcast Twitter: @emberseditor IG: @emberspodcast

SonicScoop Podcast
Chris Selim Interview: Studio Moves That Matter, Best DAWs, Faith and Music

SonicScoop Podcast

Play Episode Listen Later Sep 17, 2023 121:53


Chris Selim of  @mixdownonline  visits the SonicScoop Podcast to talk to Justin Colletti about scaling down his studio intentionally, creative ways of making an income in music and sound, and the intersection of music and faith. ►Mixing Breakthroughs: https://mixingbreakthroughs.com ►Compression Breakthroughs: https://compressionbreakthroughs.com ►Mastering Demystified: https://MasteringDemystified.com

SonicScoop Podcast
►See the full video here: https://youtu.be/26q5wn2EB2w ►BIG Soundtoys sale the week this comes out: https://soundtoys.com

SonicScoop Podcast

Play Episode Listen Later Apr 9, 2023 110:58


Justin Colletti and special guest Jack Rubinacci talk about how to overcome tinnitus and hearing loss so that you can thrive as a musician, producer or engineer in the studio and on stage. ►Get FREE plugins that run on your GPU: https://gpu.audio/sonic-scoop ►Get Mixing Breakthroughs here: https://mixingbreakthroughs.com ►Get Compression Breakthroughs here: https://compressionbreakthroughs.com ►Get Mastering Demystified here: https://MasteringDemystified.com

SonicScoop Podcast
Rick Rubin's Top 10 Insights for Music Producers (...Read between the lines.)

SonicScoop Podcast

Play Episode Listen Later Mar 16, 2023 52:49


Rick Rubin is one of the most successful music producers in the history of modern music. He's been talking a lot about his approach in recent interviews, and his book The Creative Act. But there's a LOT he leaves out. Justin Colletti has gone through the book and tens of hours of interviews to read between the lines and share the advice that Rubin is really trying to get across. ►Get the Lauten LS-208 Mic used in this video for $50 off here: https://bit.ly/lauten208-50off ►Get free plugins: https://gpu.audio/sonicscoop ►Get Mixing Breakthroughs here: https://mixingbreakthroughs.com ►Get Compression Breakthroughs here: https://compressionbreakthroughs.com ►Get Mastering Demystified here: https://MasteringDemystified.com

SonicScoop Podcast
5 Lazy Habits That Are Quietly Killing Your Mixes.

SonicScoop Podcast

Play Episode Listen Later Jan 14, 2023 32:16


Let's face it: We're all lazy sometimes. But Justin Colletti wants you to harness your lazy instincts for good instead of getting your mixes quietly killed by them. When you put first things first, and front load some of your effort, the whole mixing process becomes so much faster, easier, more effective, and more FUN. Thanks to GPU Audio for sponsoring this episode. Visit GPU.audio/SonicScoop to get a FREE convolution reverb and modulation bundle. ►Get Compression Breakthroughs here: https://compressionbreakthroughs.com ►Get Mixing Breakthroughs here: https://mixingbreakthroughs.com ►Get Mastering Demystified here: https://MasteringDemystified.com

fun killing mixes lazy habits sonicscoop
SonicScoop Podcast
Mixing Q&A with Multi-Platinum Mixer Ronald Prent [Rammstein, Depeche Mode, Celine Dion, Def Leppard, Manowar]

SonicScoop Podcast

Play Episode Listen Later Dec 28, 2022 50:24


Ronald Prent is an accomplished and innovative mixer with over 40 years of experience. He has worked in rock, pop, metal and classical, and has been a pioneer of multi-channel formats. His long list of clients includes Celine Dion, Simple Minds, Freddie Mercury, Dire Straits, The Police, Rammstein, The Scorpions, Elton John, Tina Turner, Queensryche, Def Leppard, David Garret, Manowar, Depeche Mode and many more. Join us for this conversation with Ronald from MixCon 2022. Learn more about mixing at https://mixingbreakthroughs.com

SonicScoop Podcast
Top 10 Reasons Your Mix SUCKS.

SonicScoop Podcast

Play Episode Listen Later May 5, 2022 39:51


Ouch. Does your mix suck? Here are the top 10 reasons why you might feel that way, and what you can do about it. Justin Colletti has coached thousands of mixers through his online courses, mix coaching calls and mastering services, and has identified the biggest factors that hold them back from realizing their full potential. Thanks to GPU Audio for sponsoring this podcast. Get free Early Access to their convolution reverb at https://gpu.audio/sonicscoop Thanks also to iZotope. Get 10% off their plugins at https://iZotope.com/SonicScoop

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SonicScoop Podcast
Is Quantity Better than Quality in Music Production? Producer Hyperbits on his Path to 50M+ Streams

SonicScoop Podcast

Play Episode Listen Later Dec 17, 2021 46:30


Producer Hyperbits has a seemingly controversial take on the quality vs. quantity debate. But the more you think about it, the more his advice makes sense. Hyperbits (aka Serik Slobodskoy), is a producer and artist who has had more than 50 million streams of his music, and now teaches others the craft in the Hyperbits Masterclass. He and Justin Colletti talk about how to improve your chops and your results in music production, composition, sound design and more. For Serik's free toolkit for musicians and producers for SonicScoop listeners just click here: https://bit.ly/HyperbitsScoopVIP

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Auralex Creative Spaces
Episode 23 - Russ Long

Auralex Creative Spaces

Play Episode Listen Later Oct 20, 2021 46:33


In this episode of the Creative Spaces podcast, we're talking to recording industry veteran and all-around awesome audio person, Russ Long. Originally from Colorado, Russ moved to Nashville in the mid-eighties to attend Belmont University and went on to engineer the hits “Kiss Me” and “There She Goes” by Sixpence None The Richer. He has recorded and/or mixed albums by Wilco, Dolly Parton and Amy Grant. Russ' film credits include the soundtracks to The Sapphires, Girl Interrupted, How To Lose A Guy In 10 Days and The Pirates Who Don't Do Anything. Russ works in his private mix room, Dangerland, just outside of Nashville. Russ is also an engineer for live sound recordings having multi-tracked live performances for Switchfoot, Luke Bryan and Guy Clark and has mixed numerous live events including the KLOVE Music awards, Challenge America Musical Gala at the Kennedy Center, Barbara Bush's 90th Birthday concert featuring Reba McEntire and the Grammy and CMA Awards. Russ has authored over 150 articles and reviews for Pro Audio Review, Pro Sound News, and Mix Magazine. In 2018, Russ joined Yamaha's R&D team where his primary focus is large format live-console development. You can find out more about Russ on his website Dangerland. You can also get more information about Russ' personal studio build by visiting pro-sound-news-blog/russ-long-shares-how-he-completed-his-dangerland-mix-facility or  SonicScoop - making-mix-room Click the player below to listen to this episode, or stream anywhere you listen to podcasts!

SonicScoop Podcast
The Secret Science of Stacking Compressors

SonicScoop Podcast

Play Episode Listen Later Aug 28, 2021 22:15


Justin Colletti reveals the secret science of stacking compressors in the mix in the latest episode of the SonicScoop podcast. Learn how to set attack, release, ratio and more in layered compression and limiting. ►Get the free mastering workshop: https://sonicscoop.com/Mastering101 ►Get the free mixing workshop: https://sonicscoop.com/MixHabits ►Win free stuff at https://sonicscoop.com/contest

science secret stacking sonicscoop justin colletti
SonicScoop Podcast
The 2 Biggest Reverb Mistakes

SonicScoop Podcast

Play Episode Listen Later Oct 22, 2020 13:32


Justin Colletti goes over the two biggest mistakes new mixers make when it comes to reverb. Find more at SonicScoop.com

mistakes reverb sonicscoop justin colletti
The Tatiana Show!
The Tatiana Show Ep. 273 - Mixing Blockchain and Music with David Weiss

The Tatiana Show!

Play Episode Listen Later Sep 1, 2020 44:23


Tech writer and content strategist David Weiss joins Tatiana and Josh to mix two things that would go really well together: music and crypto.  David was an early adopter of Bitcoin, but he was not seriously involved until an opportunity to write about blockchain projects came along in 2018. With his background in music, he became especially interested in projects like Token.fm and Tatianacoin.  This could be the beginning of a beautiful friendship for art and crypto. A decentralized and immutable ledger in the music world would make sure that everyone, including sound engineers would get credit for their work.  And even though it is not all about the money, it is also about that. Tatiana shares the financial reality of producing a record and lists opportunities of monetization for artists on the blockchain. There are plenty of ways for artists to own and be able to transfer their fan base, including issuing their own tokens. The conversation ends on a positive note for the future of music, even when artists are stuck at home.  About the Guest:David Weiss is the co-founder/co-editor of SonicScoop. He is also NYC editor for Mix magazine, and the co-founder of MusicSupervisionCentral.If you like this content, please send a tip with BTC to 1Q2QHoNowg8D2QzWhBQU1YrraG771aCpgS More Info: Tatiana MorozCrypto Media HubVaultoroSonicScoopDwords Token FM Friends and Sponsors of the Show:Proof of Love*You have been listening to the Tatiana Show. This show may contain adult content, language, and humor and is intended for mature audiences. If that’s not you, please stop listening. Nothing you hear on The Tatiana Show is intended as financial advice, legal advice, or really, anything other than entertainment. Take everything you hear with a grain of salt. Oh, and if you’re hearing us on an affiliate network, the ideas and views expressed on this show are not necessarily those of the network you are listening on, or of any sponsors or any affiliate products you may hear about on the show.

Friends and Music with Brian Doherty
David Weiss - Musician, Journalist, and Founder of SonicScoop.com

Friends and Music with Brian Doherty

Play Episode Listen Later Jul 28, 2020 68:48


My guest today is David Weiss. David is a musician, journalist, and the founder/editor of www.sonicscoop.com, a leading online media company reporting on music, sound, and recording worldwide. He's also an internationally published journalist, and has been covering audio production for Audio Media and Mix magazine since 1999. David is the author of the book Music Supervision. If that's not enough, Weiss is a busy drummer/composer, recording as Impossible Objects. In this episode, David talks about his love of writing and music, as well as his many interviews with famous musicians like Ringo Starr and Stewart Copeland. Visit https://www.musicsupervision101.com/ and enter the code Brian to receive a 20% discount on his comprehensive music supervision course. --- Support this podcast: https://podcasters.spotify.com/pod/show/brian-doherty8/support

SonicScoop Podcast
Music Publishing and Artist Management with Ben O'Connell of Songtrust.

SonicScoop Podcast

Play Episode Listen Later Jun 25, 2020 51:49


What is music publishing, and how can you leverage it to make more money with your music? Ben O'Connell of Songtrust joins Justin Colletti of SonicScoop to talk about how music publishing deals can make musicians and artists more money, what they can do to get more streams and more revenue from their creative works, and what they need to know about copyrights for their recordings. Hear the case studies from this conversation at https://sonicscoop.com/bensongtrust Find out more about Songtrust at http://songtrust.com

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SonicScoop Podcast
Dana Nielsen on Mics, Making the Most of Mixing from Home, Remote Recording & More

SonicScoop Podcast

Play Episode Listen Later Jun 18, 2020 68:57


Producer/engineer/mixer Dana Nielsen has worked with the likes of Rick Rubin, Rihanna, Neil Young, Adele, Metallica, Bob Dylan, Slayer, Weezer and so many more. He talks to Justin Colletti about making the most of compromised mix rooms, his favorite microphones, and recording remotely with the band Endless Field. Learn more about Dana at http://DanaNielsen.com Get a HUGE discount on the mics used in this video at http://jzmic.com with the discount code SONICSCOOP for free shipping on top of your 50% off for a limited time. Learn more about Endless Field and see the videos discussed here: https://www.youtube.com/watch?v=gOGmv0NRPfY https://www.youtube.com/watch?v=SLqwExRXmUY https://www.youtube.com/channel/UCAuv-ws9zdGenxhJ_PnEcNw

SonicScoop Podcast
Should You Mix Your Own Recordings? Should You Master Your Own Mixes?

SonicScoop Podcast

Play Episode Listen Later Apr 2, 2020 22:50


Is it a good idea to mix your own recordings or master your own mixes? Justin Colletti discusses the pros and cons of each of these approaches. He offers some advice on how to do it right, as well as ways of thinking through when and why you might want to seek help, and when to go it alone. Enter the Focusrite giveaway here: https://bit.ly/PSM_SonicScoop Get 7% off DistroKid here: https://Distrokid.com/SonicScoop

SonicScoop Podcast
How to Finish Your Mix BEFORE Your Start It

SonicScoop Podcast

Play Episode Listen Later Jan 2, 2020 20:54


There's a powerful concept in the world of productivity: "Finish your day before you start it". This idea can also be applied to mixing or anything else in music production, with amazing results. In this episode, Justin Colletti of SonicScoop gives insights into how to come up with a plan of attack before diving into your mix, so you can get better sounds than ever before. Thanks to Soundtoys, Eventide and YOU for sponsoring this podcast.

finish eventide soundtoys sonicscoop justin colletti
SonicScoop Podcast
Money For Your Music: Earning Revenue from Sync Licensing for Film, TV, Games, Commercials & More [SSP041]

SonicScoop Podcast

Play Episode Listen Later Oct 10, 2019 60:23


In this episode, Justin Colletti talks to Dave Hnatiuk, a music supervisor who has placed and written music for countless clients, including Viacom channels like MTV, VH1, BET, CMT and many more. Dave talks all about making money by placing your music in film, TV, games, commercials and a lot more. Listen for plenty of actionable advice on how to get started pitching your music. For the full course, click here: https://transactions.sendowl.com/stores/11815/13707 Remember to enter code "SonicScoop" at checkout by October 20th for 20% off! Thanks to Gear Club, Focusrite and Soundtoys for sponsoring this podcast.

Working Class Audio
WCA #247 with Justin Colletti - Mastering, SonicScoop, State Mottos and giving jail a try.

Working Class Audio

Play Episode Listen Later Sep 9, 2019 76:14


Justin Colletti is a mastering engineer, and the author of hundreds of articles on the art, science, and business of music and sound. He acts as director of content and publishing for SonicScoop and has written for outlets including Tape Op, The Deli Magazine, Trust Me I'm a Scientist and many more. In 2019, he began the weekly SonicScoop Podcast, interviewing music and audio industry luminaries and regularly taking deep dives into complex and controversial issues in music and audio production.In this episode we discuss,Corporate Environments.Jail Time.Transitioning to MasteringSaying yes to work.Thinking ahead.Doing things for the future you.State Mottos.Role Models.Microeconomics.Master Mind Groups.Fiscal Responsibility.Links and Show Notes:Sonic Scoop: https://sonicscoop.com/Justin's Site: http://justincolletti.com/Justin's Mixing Course: http://mixingbreakthroughs.com/ Use Code WCA25 on checkout. Justin's Mastering Course: https://masteringdemystified.com/ Use Code WCA25 on checkout. Credits:Host: Matt Boudreau Guest: Justin CollettiWCA Theme Music: Cliff Truesdell Announcer: Chuck SmithEditing: Anne-Marie Pleau & Matt BoudreauAdditional Music: The License Lab

Working Class Audio
WCA #247 with Justin Colletti - Mastering, SonicScoop, State Mottos and giving jail a try.

Working Class Audio

Play Episode Listen Later Sep 9, 2019 81:58


Justin Colletti is a mastering engineer, and the author of hundreds of articles on the art, science, and business of music and sound. He acts as director of content and publishing for SonicScoop and has written for outlets including Tape Op, The Deli Magazine, Trust Me I’m a Scientist and many more. In 2019, he began the weekly SonicScoop Podcast, interviewing music and audio industry luminaries and regularly taking deep dives into complex and controversial issues in music and audio production. In this episode we discuss,Corporate Environments.Jail Time.Transitioning to MasteringSaying yes to work.Thinking ahead.Doing things for the future you.State Mottos.Role Models.Microeconomics.Master Mind Groups.Fiscal Responsibility. Links and Show Notes:Sonic Scoop: https://sonicscoop.com/Justin's Site: http://justincolletti.com/Justin's Mixing Course: http://mixingbreakthroughs.com/ Use Code WCA25 on checkout. Justin's Mastering Course: https://masteringdemystified.com/ Use Code WCA25 on checkout. Current sponsors & promos: https://bit.ly/2WmKbFwWorking Class Audio Journal: https://amzn.to/2GN67TPConnect with Matt on Linkedin: https://www.linkedin.com/in/mattboudreau/Credits:Host: Matt Boudreau Guest: Justin CollettiWCA Theme Music: Cliff Truesdell Announcer: Chuck SmithEditing: Anne-Marie Pleau & Matt BoudreauAdditional Music: The License Lab

Recording Studio Rockstars
RSR208 - Andy VanDette - Awesome Mastering Advice for Home Studio Mixes

Recording Studio Rockstars

Play Episode Listen Later Aug 30, 2019 122:24


My guest today is Andy VanDette a mastering engineer who started his career interning at the legendary Masterdisk under Bob Ludwig. After completing his degree in Tonmeister Studies, he was hired full time. During the CD’s explosion, he spent time with other mastering luminaries -Tony Dawsey, Howie Weinberg, Greg Fulginiti, Greg Calbi, and Vlado Meller.  He learned more than just how to Master and cut vinyl. He observed their perspectives on processing and musicality. By the time the MFiT standard was introduced, Andy had been Chief Engineer for 14  years and had mastered classic albums from the Beastie Boys, Uncle Kracker, Whitney Houston, David Bowie, Rush, Deep Purple, Porcupine Tree, Dream Theater, and more. Andy has spoken at audio schools, AES conventions. Interviewed for the New York times, Ars Technica, SonicScoop.com, MusicPlayers.com, and presented “Friends Don’t Let Friends Press Bad Vinyl” at SXSW 2015.   Thanks to our sponsors! OWC - Other World Computing: https://www.OWC.com JZ Microphones - https://usashop.jzmic.com/ use coupon: ROCKSTAR at checkout for 50% off JZ vintage series microphones. RSR Academy: http://RSRockstars.com/Academy Want to learn more about mixing? Get Free mix training with Lij at: http://MixMasterBundle.com Hear more on Youtube If you love the podcast then please Leave a review on iTunes here CLICK HERE FOR SHOW NOTES AT: http://RSRockstars.com/208

SonicScoop Podcast
The Future of the Loudness Wars, A.I. in Music Production, 360 Sound, and more [SSP031]

SonicScoop Podcast

Play Episode Listen Later Aug 2, 2019 68:38


In this episode of the SonicScoop podcast LIVE from MixCon, Justin Colletti is joined by three brilliant panelists for a look at how music production is changing right now, and where the field is headed next. First, Jonathan Bailey of iZotope tells us about the emergence of artificial intelligence and machine learning in music production. Are you going to lose your job to a robot composer, performer mix or mastering engineer? Or are they here to help you do more and better work than ever? Then, you won't want to miss Alan Silverman's full presentation on the current and future state of loudness in music making, as he describes how streaming services have taken us "through the looking glass" into an upside-down world where loud has become quiet, quiet has become loud—and the way we make records will never be the same again. Finally, Marta Gospodarek tells us all about the state of the art in "spatial audio", from binaural music productions to 360 recording formats to the cutting edge of "object based" surround sound and more. Thanks to iZotope for sponsoring this presentation and podcast at MixCon and to Soundtoys and Eventide for Sponsoring this podcast episode.

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SonicScoop Podcast
Studio Business and the Craft of Mixing with Manny Marroquin [SSP #023]

SonicScoop Podcast

Play Episode Listen Later Jun 6, 2019 82:30


In this episode Justin Colletti talks to Manny Marroquin, one of the biggest mixers of the 21st century about music production and the studio business. Manny is a multiple GRAMMY winner who has worked with the likes of Post Malone, John Mayer, Imagine Dragons, Lizzo, Whitney Houston, 2Pac, Pink, Shakira, Maroon 5, Rihanna, Ludacris, and many more. In a conversation that jumps seamlessly from right brain to left brain, Manny and Justin talk about how to run a successful business in the contemporary music industry, Manny's approach to mixing and a whole lot more. Thanks to Plugin Alliance, Eventide and Soundtoys for sponsoring this podcast. For more, subscribe at SonicScoop.com, and be sure not to miss the MixCon even coming up in NYC, weekend of July 27.

SonicScoop Podcast
Overcoming the Fears of Mixing with Michael Brauer [SSP #020]

SonicScoop Podcast

Play Episode Listen Later May 16, 2019 94:29


Legendary music mixer Michael Brauer joins Justin Colletti to talk all about the art of mixing, and how to overcome the fears that have kept so many mixers—including him—from doing their best work early on in their careers. From Coldplay to John Mayer to Grizzly Bear, Brauer's body of work, spanning more than 40 years, has made him one of the most respected and influential audio engineers on the scene today. Filled with his incomparable wit and wisdom, this 90 minute journey with Michael Brauer just flies by. From the art and mindset of mixing, to some of Brauer's trademark tools and techniques, Justin and Michael cover a tremendous amount of ground, including how Brauer learned to hear compression, and how he integrates it into his multi-bus mixing setup, now in a new hybrid studio without an analog desk. Thanks to iZotope, Eventide and Soundtoys for Sponsoring this podcast. For more from Michael Brauer, visit https://www.mbrauer.com or https://MixWithTheMasters.com

The Tatiana Show!
TTS196 Bailey Reutzel & Crypto Stars

The Tatiana Show!

Play Episode Listen Later May 7, 2019 44:23


This was a great episode where we talk to some of the stars who will be performing at the upcoming Crypto Stars Event this Saturday! We are joined by David Weiss of media partner Sonicscoop, Filmmaker Christopher Arcella & Bailey Reutzel of Coindesk. David and I reminisce about his early entrance into the crypto space and how much he loves writing about blockchain as a natural evolution from music technology. Next, we have Christopher of The Bitcoin Executor who talks about his short film Satoshi’s Sculpture Garden which will premiere at Crypto Stars on May 11! And last but not least we hear from Bailey Reutzel who has expanded her horizons past just writing about crypto into standup comedy!   She tells us a bit about her trip to Belize, her plans for Consensus week, & so much more! About the Guests: David Weiss is the co-founder/co-editor of www.sonicscoop.com. He is also NYC editor for Mix magazine, and the co-founder of MusicSupervisionCentral. Born and raised in Pittsburgh, Christopher earned a Bachelor’s Degree from the Virginia Tech College of Architecture where he worked as an assistant to the director of the Virginia Tech Multimedia Lab. Following graduation he gained experience as a designer at IDEO San Francisco and Blu Dot before running an interaction design studio called RUNROBOTS. During this time Christopher built his writing and directing skills by making many of his own movies and working part time at the office of independent filmmaker Jim Jarmusch. Over the years he has consistently maintained this balance between writer, director and designer resulting in a versatile creative process. Bailey Reutzel is a veteran finance reporter, covering technology, most specifically bitcoin and blockchain at PaymentsSource, American Banker and Digital Transactions. Her latest project Moneytripping is a Gonzo-style journalism project focused on exploring money, politics and finance in America. She has written for Ripple Insights and done PR copy for tech companies. Bailey does not have any investments in digital currencies or blockchain projects. She has previously held value in bitcoin and ether. If you like this content, please send a tip with BTC to: 1444meJi7YjgQGNg3U8Z6qYZFA5cgz4Gmj More Info:   TatianaMoroz.com CryptoMediaHub.com Vaultoro.com TheBitcoinExecutor.com   SonicScoop.com Coindesk.com/author/baileyreutzel Friends and Sponsors of the Show: Crypto Star Events Proof of Love Blocktap.io

SonicScoop Podcast
Growing a (Massive) Music Fanbase on YouTube with Scott Bradlee of Postmodern Jukebox [SSP#017]

SonicScoop Podcast

Play Episode Listen Later Apr 25, 2019 49:05


Scott Bradlee started with nothing but a keyboard and a camera and grew his Postmodern Jukebox channel into a small musical empire, with nearly 4 million subscribers on YouTube alone, dozens of album releases, and tours all around the world. There's a thing or two that any kind of musician can learn from his story. Join in on a conversation between Scott and SonicScoop's Justin Colletti on what it takes to leverage video platforms and social media establish your own base of fans, and to build a real, sustainable career in music—or any other creative field. Join in on a conversation between Scott and SonicScoop's Justin Colletti on what it takes to leverage video platforms and social media establish your own base of fans, and to build a real, sustainable career in music—or any other creative field. Thanks to Novation, Eventide and Soundtoys for sponsoring this podcast. Check out Scott's channel at https://www.youtube.com/channel/UCORIeT1hk6tYBuntEXsguLg Read the first chapter of his new book here: https://sonicscoop.com/2018/07/23/truth-behind-postmodern-jukebox-shocking-new-tell/ Or check out a detailed synopsis of his story here: https://sonicscoop.com/2015/01/08/postmodern-jukebox-the-making-of-a-multi-million-view-youtube-music-channel/

SonicScoop Podcast
The Realities of Hip Hop & Music Production with Paul Willie Green Womack [SSP #016]

SonicScoop Podcast

Play Episode Listen Later Apr 18, 2019 58:55


Justin Colletti talks with Paul "Willie Green" Womack about wearing the many different hats a modern producer/engineer must don in the studio. How do you keep it all together, shifting between the roles of technician, coach, arranger, craftsman, collaborator, and when should you farm some of the tasks to assistants and others? This podcast is sponsored by Novation, Gear Club and Soundtoys. Find Paul at http://www.williegreenmusic.com Follow Paul on Twitter at https://twitter.com/williegreen1 Read his articles on SonicScoop at: https://sonicscoop.com/author/willie-green/

SonicScoop Podcast
Producers, Musicians: Make $1000s More Each Year By Doing your Taxes Properly [SSP #015]

SonicScoop Podcast

Play Episode Listen Later Apr 11, 2019 40:45


Taxes? Yes, taxes. SonicScoop's Justin Colletti can make even this topic fun, interesting and useful!  If you're in business for yourself as a producer, engineer or musician, taxes are a big and unavoidable part of your business. And if you're not doing them right, it could be needlessly costing you thousands of dollars per year. In this primer, learn all the things you never learned in school, and get a great framework and tons of useful tips, tactics and strategies for making sure you can keep more of your heard-earned money each year, and continue to grow your creative business. Thanks to Focusrite, Soundtoys and Eventide for sponsoring this podcast. For more detail on this topic, try: https://sonicscoop.com/2018/03/22/independent-musicians-guide-not-overpaying-thousands-taxes/

SonicScoop Podcast
How to Make (and Keep) More Money in the Music and Studio Business [SSP #009]

SonicScoop Podcast

Play Episode Listen Later Feb 28, 2019 48:55


Aka "The Independent Musician’s Guide to Not Going Broke" In this episode of the SonicScoop podcast, Justin Colletti talks about mastering your money and finances in a creative field so that you can continue having the freedom you need to do your best work. Thanks to Soundtoys, Eventide and Sonarworks for sponsoring this podcast. Find the article that inspired this episode at https://sonicscoop.com/2013/09/26/the-independent-musicians-guide-to-not-going-broke/

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SonicScoop Podcast
Getting Your Music Mastered? What You Need to Know with Joe Lambert [006]

SonicScoop Podcast

Play Episode Listen Later Feb 7, 2019 70:24


Are you about to send your music in for mastering? Veteran GRAMMY-nominated mastering engineer Joe Lambert joins Justin Colletti on this week's podcast to answer some of the most common questions mastering engineers get, and to give some tips on avoiding the biggest mistakes artists and mixers make. Thanks to Sonarworks, Soundtoys and Eventide for sponsoring. Reach Joe at http://joelambertmastering.com Check out Justin's course at http://MasteringDemystified for more great tips or his "Mixing Tips from Your Mastering Engineer" series on the Joe Lambert Mastering blog: https://sonicscoop.com/2015/11/12/mix-tips-from-your-mastering-engineer/ See Joe's video masterclass with SonicScoop here: https://sonicscoop.com/2017/09/28/music-mastering-masterclass-joe-lambert/ Or, check out SonicScoop's best ever posts on mastering at: https://sonicscoop.com/2018/05/13/sonicscoops-top-10-best-posts-mastering/

music mastering mixing lambert mastered eventide colletti see joe sonarworks soundtoys joe lambert sonicscoop justin colletti
SonicScoop Podcast
Q&A: Setting Compressor Release, Mastering Loudness & Levels and More [005]

SonicScoop Podcast

Play Episode Listen Later Jan 31, 2019 51:06


How do you go about setting the release time on a compressor? How hot should I mix and how high should I set my output levels for mastering? Are EPs a viable alternative to albums? All that and a whole lot more in this first Q&A episode of the new SonicScoop podcast with Justin Colletti.

mastering levels loudness compressor sonicscoop justin colletti
SonicScoop Podcast
Studios, Freelancers: How Much Should You Charge?? [#001]

SonicScoop Podcast

Play Episode Listen Later Jan 2, 2019 33:25


Producers, engineers, freelancers: How much should you charge?? Justin Colletti dives deep into this topic in the very first episode in SonicScoop's new weekly podcast/videocast series. Have questions? Requests for future podcast topics or guests? Email us at podcast@sonicscoop.com Remember to subscribe, rate and review! Many thanks to our sponsors, Soundtoys, Focusrite and GIK Acoustics. For more, visit SonicScoop.com. For more on this topic, see the article mentioned in the episode: https://sonicscoop.com/2017/02/05/should-recording-studios-advertise-their-rates-and-how-much-should-they-charge/3/

Recording Studio Rockstars
RSR127 - 5 Big Mixing Mistakes You Don't Know You're Making - Jason Moss from Behind The Speakers

Recording Studio Rockstars

Play Episode Listen Later Feb 9, 2018 88:52


We talked about how you can avoid 5 Big Mixing Mistakes You Don’t Know You’re Making In your Studio. My guest today is Jason Moss, a mixer, producer, and engineer focusing on the pop, EDM, hip­hop, folk, and indie rock. Jason is a graduate of New York University's Clive Davis Institute of Recorded Music, where he honed his skills through mentorships with Grammy­ winning music makers like Bob Power, Kevin Killen, and Jim Anderson. As a music educator Jason is the founder of BehindTheSpeakers.com, and frequently lectures on mixing at NYU. His how­ to articles have been featured in leading industry publications by Berklee, TuneCore, SonicScoop, The Pro Audio Files, and Disc Makers. Download the free eBook: 35 Mixing Mistakes You Don't Know You're Making Thanks to our sponsors! Roswell Pro Audio: https://RoswellProAudio.com Tegeler Audio Manufaktur: https://www.tegeler-audio-manufaktur.de/ Watch Jason's videos on Youtube: https://www.youtube.com/watch?v=AGYyQowYdnc&list=PLbJhbD1bWQsxfUwt6LkPbaE1G3FtdfjnB If you love the podcast then please Leave a review on iTunes here And if you want to learn more about mixing you can get Free mix training with Lij at: http://MixMasterBundle.com CLICK HERE FOR SHOW NOTES AT: http://RSRockstars.com/127

Recording Studio Rockstars
RSR115 - The Only 7 Plugins You'll Ever Need with Rob Mayzes - Musician On A Mission

Recording Studio Rockstars

Play Episode Listen Later Nov 17, 2017 106:56


Rob Mayzes explains the recording process, gives songwriting techniques, talks about how to get sounds right at the source, and how less is more when mixing. CLICK HERE FOR SHOW NOTES AT: http://RSRockstars.com/115 Free PDF notes from Rob at: http://MusicianOnAMission.com/Lij Rob Mayzes is an audio professional, musician and educator. He has helped thousands of home studio owners produce better music and mixes through his website, Musician on a Mission. He is also a contributor to The Pro Audio Files, Udemy, Tuts +, Recording Revolution, and SonicScoop. Rob likes to teach “mixing minimalism” with the goal of helping you make a great record without the clutter of plugin overkill. He is joining us today to help us listen through the din of plug-in choices clamoring for our attention when it comes time to mix. Rob is going to narrow the choices down for us to “The Only 7 Plugins You'll Ever Need.” YouTube Links: https://youtu.be/kgY4XjyaYSs https://youtu.be/4zGWCSObMCs https://youtu.be/XSh292qz2hs https://youtu.be/F3QuvtD3kd0  Thanks to our sponsors:  Check out Chris Graham Mastering: http://RSRockstars.com/FreeMasteringSample Roswell Pro Audio: https://RoswellProAudio.com   Leave a Review -Also- Free mix training with Lij at: http://MixMasterBundle.com

The Tatiana Show!
The Tatiana Show - Kevin McKernan Of Courtagen Life Sciences & Justin Colletti Of Sonic Scoop

The Tatiana Show!

Play Episode Listen Later Apr 6, 2017 81:52


YouTube video here! Topics Include: --"Sequencing DNA" --"Marijuana in Professional Sports" --"Individualized Medicine" --"Intelligent Property" --"How to Sustain a Music Career" About the Guests: - Kevin McKernan is currently the CSO of Courtagen Life Sciences, Inc. Prior to joining Courtagen, Kevin was the founder and CEO of Medicinal Genomics Corporation. Medicinal Genomics made world-wide news in 2011 when it publically released the first genome sequence for Cannabis Sativa L. As a result of this work, Medicinal Genomics (MGC) launched a suite of qPCR tools for the detection of microbial contamination on Cannabis. In 2015, MGC is the largest provider of microbiological testing equipment in the cannabis space and has been selected to present on its genome sequencing, cannabis sex determination and microbiome work at ICRS 2014 and 2015. - Justin Colletti is a mastering engineer, and the author of hundreds of articles on the art, science and business of music and sound. He acts as managing editor and content producer for SonicScoop, and has contributed to outlets including Tape Op, The Deli Magazine, Trust Me I’m a Scientist, and many more. Previous appearance here. If you like this content, please send a tip with BTC to: 1444meJi7YjgQGNg3U8Z6qYZFA5cgz4Gmj More Info:TatianaMoroz.comCryptoMediaHub.comVaultoro.com JustinColletti.com Courtagen.com sonicscoop.com Friends and Sponsors of the Show:TheBitcoinCPA.comCryptoCompare.com FreeRoss.orgThirdKey.SolutionsSovrynTech.com SexAndScienceHour.com

Above the Noise
#17 ATN Interview with Author, Music Supervisor & Journalist David Weiss

Above the Noise

Play Episode Listen Later Jul 6, 2012 35:03


I was first in touch with David after reading a book he co-wrote on Music Supervision, a book I recommend everyone interested in the world of music supervision. With a vast background in the music industry ranging from working at Myles Copeland's label I.R.S. (the first to sign REM) to running SonicScoop in NYC, David has a ton of knowledge when it comes to music and it's business. David is intensely involved with the NYC music scene and knows what it takes to be "Heard Above The Noise" in the Big Apple. He shares a ton of great information in this interview! Our conversation includes: * How we use words to sell our music * Where is the money in the music industry? * The future of the music industry * The power of the mind and how we create our future. David Weiss is President of D Media, Inc. (www.dwords.com) and is an internationally published freelance journalist. He is the former NYC editor of Mix magazine, the world's leading pro audio publication, and his work has appeared regularly in publications such as Systems Contractor News, Archi-Tech, Digital Television, TV Technology, Time Out NY, Remix and Drum! magazine. He is also co-author of the book Music Supervision: The Complete Guide to Selecting and Licensing Music & Sound Design for Media, published by Schirmer Trade Books in September, 2005. Mr. Weiss is a music supervisor for retail, restaurant and hospitality environments, guiding content and music management systems while working with one of New York City's premiere A/V integrators, Essential Communications. In addition, Mr. Weiss is the founder of D Media, Inc. a marketing/PR consultancy for the pro audio, broadcast, A/V, music and fiber optic industries. Clients have included the NYC video editing facility Rhinoceros, communications firm Marcomm Group for clients including Canon, Ikegami, Chyron, Videotek, Vinten, and D Data, fiber optic carrier Q Media, A/V specialists Essential Communications, and post house Planet V.