Podcasts about visit katie

Why We Love Katie: Katie Sturino is an entrepreneur, digital influencer and body acceptance advocate. Through her personal platforms, @katiesturino and The12ishStyle.com, she lends her voice and personal style to raise awareness for size inclusivity, empowering women of all sizes to find their confidence and celebrate their style. Her regular content series, #SuperSizeTheLook and #MakeMySize have gone viral, reaching millions of people and attracting global media attention. Katie is also the founder of MEGABABE, an innovative beauty brand offering non toxic, solution oriented products for women to feel more comfortable and confident in their own skin. On the Pod, We Discuss: Her different brands and why she created each of them  Her book, Body Talk, and how and why it came to be What our inner mascot is and why protecting her can be so transformational for our relationship with our body  Why noticing the shit taking in our heads, what we’re saying, how often and whose voice it actually is is the first step  How to strip that nasty inner voice of its power What could be possible if all women freed themselves from hating their bodies  How to navigate tricky conversations with loved ones who talk about our bodies in a way we’re not okay with  A mindset shift when it comes to clothing and dressing ourselves and to boost our confidence in this area  Why buying pretty new underwear at any size is a step toward toppling the patriarchy And much more  Helpful Links: Katie’s Book: Body Talk: How to Embrace Your Body and Start Living Your Best Life Follow Katie on Instagram: @katiesturino Visit Katie’s Website MEGABABE Boob Sweat with Katie Sturino Podcast Watch our free masterclass to learn 5 Simple Shifts to End Binge Eating  Join our private Facebook group Set up a free breakthrough session to see if our coaching program is a good fit for you Learn more about our personalized Intuitive Eating coaching program

From musical theatre to Shakespeare, Katie Zaffrann ’04 has performed it all. While the pandemic has put those professional performances on hold, Katie's spent the last year learning a new role - mom. In this 'Cuse Conversation, Katie will share her experiences as a professional musician and actor, talk about what she's learned during the pandemic and open up about the importance of discussing anxiety and mental health. Visit Katie's website to learn more about her impressive career; check out the Greenhouse Music site to learn more about the online conservatory program. Episode 78 Audio and Transcript (coming soon). Total run time: 36:25.

Katie Jones has always been finance and business-minded. In high school, she really had two activities in life: her job and church activities. The only thing she was really taught about money was how to save it. She didn't know what she was saving for though. She went to a small Christian college in Colorado and throughout her college career, she always had at least one job and at times I had 3. She was blessed to have fallen in love with a man who is very frugal. When they met, she was working for a leasing agent for a property management firm. She worked there until God made it clear that property management was not the place she was meant to be, however, she did love real estate in general. While working there, she developed an interest in real estate investing and was determined to become an investor herself. Somehow, she got her risk-averse, youth pastor husband on board, and only 3 months after getting married, they bought their first rental property. She quit her job at the property management firm, followed God's call to start a blog, and help out a real estate brokerage with showings. Katie is passionate about teaching people how to implement their faith into their investing, their businesses, and their finances. "I believe we are all called to full-time ministry wherever we are at. It is super rewarding to educate people about real estate, finances, and entrepreneurship. I admit that I am nowhere near an expert in any of these things, but I am dedicated to self-educating because I believe it is right where God has called me to be!" Visit Katie's website! Follow me on Instagram!

Was your soul designed in a way to specifically receive vital force energy and express itself THROUGH ALL LIFETIMES? Can your divine soul blueprint becomes disrupted? How do glitches show up in it? How do you know you’re off track? How can you get back into alignment with your soul design? What is soul loss? In this episode: How your blueprint is configured; The 8 energy centers that make up the divine blueprint; The positive and negative attributes of each center. My guest is spiritual teacher and Akashic record reader, Katie Kieffer. Visit Katie at http://awakentheinnerlight.com/or https://www.coffeewiththeangels.com/ Thanks for watching this episode of EXPLORING THE MYSTICAL SIDE OF LIFE. You can find all our conversations here on YouTube, on our Facebook page and at ThoughtChange.com Transcript available at https://podscribe.ai Consider supporting this podcast by writing a review, giving us a thumbs up, sharing with a friend or contributing to our Virtual Tip Jar at https://paypal.me/thoughtchange Follow us on... Instagram: https://www.instagram.com/thoughtchange123/ Twitter: https://twitter.com/ThoughtChange1 Facebook: https://www.facebook.com/Exploring-The-Mystical-Side-Of-Life-2034156740204239 Linda Lang is a spiritual explorer, energy healer and consciousness coach. Visit her at https://thoughtchange.com/to learn more about energy medicine, thought & belief change work, and inner exploration Remember to pick up your free copy of Learning to Listen!

If you struggle with comparing yourself to others, this conversation with Katie Reid will help you choose to accept your uniqueness while celebrating others. Visit Katie and download her book club resources for A Very Bavarian Christmas. CLICK HERE to purchase your copy of A Very Bavarian Christmas, and HERE to purchase Made Like Martha.         If you want to try any of Swanson Health’s great products for yourself, use code CHOOSE20 for 20% off on https://swanson.com. I Choose My Best Life Podcast is one of the  Top 20 Christian Women Podcasts I Choose My Best Life Books: Sacred Rest, Come Empty, Set Free to Live Free Connect with Saundra: Twitter: @DrDaltonSmith Pinterest: http://www.pinterest.com/drdaltonsmith Facebook: https://www.facebook.com/DrSaundraDaltonSmith

Katie Lyon talks about her latest release 'Some Things Take Time', as well as her live performance at The House of Machines in Cape Town. Katie Lyon is a singer-songwriter from Southwest Florida. She is influenced by the sounds of Brandi Carlile, Miranda Lambert and Kacey Musgraves, as well as George Strait, Chris Stapleton and Jason Isbell. Katie's music resembles the easy listening side of country, where you can kick back with a drink on your back porch and let your mind drift into a song. • Visit Katie' website: https://www.katielyonmusic.com • View episode transcript: https://go.timsmal.com/katie • Support the show: https://paypal.me/timsmal

In this episode I talk to mindfulness teacher Katie Sheen about how we can use mindfulness to help us improve our relationship with both ourselves, and our food. It was great speaking to Katie on this subject, and she shares some really useful, practical steps to becoming more mindful and compassionate about how we view our bodies and how we can approach eating in a way that feels positive.  Visit Katie's website to access some of the free resources she discusses here: https://www.soulnutrition.org/ To find out more about my online clinic, work with businesses and practitioner and student support groups visit my website at https://nicola-moore.com/ Instagram: @nicolamoorenutrition Facebook: /NicolaMooreNutrition

Overwhelmed. This describes so many of us, as we juggle the demands on our lives. How can we keep our families on track emotionally, intellectually and physically? Katie Wells, known as the Wellness Mama, shares her family's healthy habits on today's podcast. Katie is a mother of 6, a podcaster, blogger, the CEO of Wellness Mama and Wellnesse (a line of natural personal care products). She understands very well where we're coming from & offers ideas for how to lead the family with intention, clarity, and purpose. She shares her secrets to finding work/life balance in the home, managing her kids' screen time, and feeding her family real nutrient-dense meals. She gives ideas for where to start when it comes to instilling in our children a positive work ethic and body image. And she discusses how she models all of the above in her own life, as well. Visit Katie's website: wellnessmama.com Join Nourished Children 2.0 & Nourished 2.0 Check out our sponsors: Just Thrive & Mountain Rose herbs Register for the Wise Traditions conference at wisetraditions.org

Wondering how to post effectively on LinkedIn as a business? In this episode, I will give you my FIVE tips for developing the ideal content your customers want to see in their LinkedIn feed and how to ensure your LinkedIn company page audience grows!EPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/

How can brands stand out and drive incredible customer loyalty? This week on The Inbound Success Podcast, Katie Martell talks about what it means to find your "exceptional truth" as a brand, and why that should be the guide for everything you do as a marketer. As Katie says, "the only thing in the middle of the road, is roadkill," and brands that fail to speak their truth get lost in the crowd. In our conversation, we wade into the controversial waters of whether and when brands should speak out and take a stand, and how to do it in a way that keeps you tightly aligned with your customers. Highlights from my conversation with Katie include: Katie says it is the job of the marketer to understand what is happening in the world. Marketing controls brand perception, and brand perception influences whether someone will buy from you. If you're in marketing, you have to understand where your brand fits in the world of your buyer's identity. When you know what your buyers care about, you can align that with your brand values, and you have an opportunity to take a position that will strengthen your place in the market. Katie says that brands that don't take a position get lost in a crowded marketplace and are not a part of the conversation. By taking a stance about what you believe, you can change the conversation in your market and, in doing so, become a market leader. Katie says brands need to find "exceptional truths" - little kernels of truth that get buyers to stop, pause, and rethink the way they see the world. When you've created that seed of doubt, buyers are open. They're leaning in, they're listening to what else you have to say. And that is when marketing works at its best. That's when they're more receptive to your pitch. This takes knowing buyers so well that you know where they're misinformed or what they don't know or what they don't understand so that you can challenge that. This approach is based on the concepts outlined in the book The Challenger Sale, which is typically used in the sales world but has a lot of application to marketing. Marketers need to be confident to convince the organizations they work for that this type of challenge is the right approach. This can be hard because marketing is a "voyeuristic" profession - meaning that everyone can "see" marketing so they think they are an expert and know how it should be done. As a marketer coming into a new company, its important to determine what your exceptional truth is and then find ways of rolling that out across your marketing in a way that makes your brand unique and different. Resources from this episode: Visit Katie's website Follow Katie on Twitter Connect with Katie on LinkedIn Listen to the podcast to hear Katie's take on why it is so important for brands to find their exceptional truths, and how to use that in your marketing to gain a competitive edge. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Katie Martell, who is an on demand communications strategist based out of Boston, Massachusetts. Welcome Katie. Katie Martell (Guest): Hi Kathleen. Thank you so much for having me. Katie and Kathleen recording this episode. Kathleen: I am excited to have you here. For everyone listening, I heard Katie speak at Marketing Profs B2B Marketing Forum in, what was that? September or October? October of 2019. Back in the days when we still went to conferences in person. And I was just so blown away. She gave such an amazing talk on Rabble Rousers and it really not only struck me for the content of the talk, but also, you were just an amazing speaker. We can have a separate conversation about that. But anyway, that's why I wanted to have you on and share some of your amazing wisdom with everyone who's listening. So I could go on and on about you. but before I go down too much of a tangent, I would love it if you would explain what an on-demand communication strategist is and what you do, and also a little bit of your background and how you wound up doing that. About Katie Martell Katie: I would love to, and I have to start by saying thank you for the kind words about that talk last year. So the title of that talk was something like "Market Like a Rabble Rouser" and it came from this fascination I have with the world of politics and persuasion mixed with what I do as a marketer. So I've been a marketer in the B2B realm for 11 years now. And what's been interesting is, I've been marketing to marketers for the majority of my career. And that was first at a B2B data services company. We were an early sponsor of the Marketing Profs event. That was a startup that I grew up to acquisition. And then it was a PR firm, an analyst from my own MarTech startups. So I've kind of lived multiple lives, worn many different hats, but always marketing in this world of B2B tech, and MarTech specifically. So I've been a student of marketing in a time when it's completely changing from what was the kind of capital M marketing that we've known it to be. And so this talk was just honestly, they had asked me what I wanted to talk about, which is a moment in time where you go, "Oh, that's a dangerous, that's a dangerous ask of me." And I was honest. I said, "Let's talk about what's happening in the world of misinformation, persuasion." I'm talking Russian trolls, I'm talking campaign interference. I'm talking all the stuff that, you know, you read on the headlines, on whatever news outlet you choose to follow. And let's talk about what marketers can learn from it. So I get up on stage. I give this talk. It went over a little bit of time because that's, hello, it's me. Well, people were absolutely polarized in the audience. We had half the room, a little more than half, I will say, who were like, "Yeah, we got the takeaway. This is great. Thanks so much." And the other half that I just think, I don't know what, didn't go across as well for many, because I presented a lot of information about Russian trolls and some of the exact campaign ads they used and it was pretty incendiary stuff, but that was the point. I was trying to get people riled up and hey, achievement unlocked. Kathleen: But I also think, isn't that polarized response just such a perfect reflection of why that talk was needed in the first place? Katie: I hope so. I was encouraging folks to really, you know, rouse the rabble, you know,? Create emotional responses, shake things up, and that's kind of what I did on stage. Kathleen: Well, and to be clear, just to interject, your talk was not an inherently political talk in the sense that you weren't taking sides, you were presenting facts, right? And people can take that and do with it what they want, but I just wanted to put that out there. Marketers need to pay attention to what is happening in the world Katie: Well, I appreciate it. And let the lesson and the takeaway here be that we need, as marketers, to pay attention to what's happening in the world. I mean, the world around us, look at this past week and today's date. I don't know if you're going to give the date here. It's June 1st. So we are coming off of a weekend of civil unrest, Black Lives Matter protests. It is a time where, if you check social media, you're bombarded with hashtag activism and names and everybody from brands to individuals getting involved in this current conversation. We as marketers should be watching this and learning. Kathleen: Yes. I mean, actually, it's interesting that we are having this conversation today because I literally, just this morning, was online on social media and I saw one person saying something about how you have to speak out and you have to make your positions known. And another person's literally saying "I'm not going to support businesses that don't say anything." It's interesting. There's so many different sides to what's happening right now, but it really doesn't matter what you believe about the current situation. The fact is that the world around us is going to make judgments and make personal buying decisions. And they could be different ones, person to person, but they're going to be made based upon what you do and or do not say right now, right. So if you're not paying attention as a marketer, you're not doing your job Katie: Because this is our job. It is our job. Marketing controls brand perception, right? Brand perception is the reality for consumers. They make a decision about us before they engage with us by the way we act through marketing. That's the kind of inherent "duh" that we know about our jobs, but what that means at a time like this and what it started to mean over the past, I would say, decade or so as the world of social movements, identity, and brands and corporate world they've started to intersect. And so what that now means is, if you're in marketing, you have to understand where your brand fits in the world of your buyer's identity, whether they believe in the Black Lives Matter movements, right? These kinds of areas that were kind of gray areas before of, we don't want to get political. It's not appropriate for every brand to have a comment on what's happening. For example, we're talking about the treatment of African American individuals in the US, if your brand happens to live values that embrace diversity and inclusion and have large representation from that community and you take steps to make sure that their employee experience is great and yada, yada, yada, you might as well leverage that in marketing. You might as well show the world that you're on the same side as the giant movement that's now building in States and cities around the world. My God, this is a great opportunity for marketers, which I know sounds dirty to say out loud, but it's absolutely a time to take advantage of the global zeitgeist right now, and be part of the conversation, be part of the narrative, earn trust. It might help you differentiate. It is a way of saying to the world, "This is where we play, this is what we believe, this is who we are as a brand" that may go well beyond what your product or your service does. That is an opportunity. Kathleen: I agree with you. This is such an interesting conversation. In the past year, I had a conversation about this with someone who I've always considered to be very much a professional mentor/idol/role model. I've come to realize as I've gotten to know this person better that they feel very strongly about keeping all politics, all commentary on social issues, completely out of business. And that is their personal belief. It has come into focus, I think, with this last election cycle, and we had a big debate where the person was saying companies should never post about politics. I personally don't believe that, nor do I think every company should post about politics. People will disagree with me and that's fine, but I think that it all comes back to really understanding your brand. And in this case, especially for privately held companies, brands are very inextricably interwoven with the person that owns the company. This is going to come right down to the owners of the company and what they personally believe in. There are some companies where the person that owns it is never going to talk about politics because that person, as an individual, doesn't talk about politics even in social settings. But then you have companies, and there's some examples I'd love to cite, like Penzeys Spices. They are a spice company out of the Midwest. I had discovered them years ago because I was looking for some really niche spices. I like to cook and I had followed them, and then I started seeing this stuff on Facebook and they come out really, really strongly. This is a long story, but I got into a really big debate with this person. And the person was saying, you are going to lose customers and that's not good for your business. And you're going to alienate people and that's not good for your business. And my feeling is, that might be fine. If you're somebody who believes that you want to live your beliefs and you want your business to live those beliefs, you may lose customers, but you will probably have the ones you keep drive tremendous loyalty and you may gain as much, if not more, than you lose. So, diatribe over. You're the guest, not me! Katie: Oh, please! I love your point of view. I'm honored to be here because I think you are just brilliant and I love your work. You hit on something really polarizing right now which works at multiple levels. It also kind of hearkens back to the fundamental truth that not all marketing advice is going to apply to every company. And I feel like that's an important disclaimer, because we tend in marketing to say, brands should do this, they shouldn't do that. It's really, to your point, what is right for your business, your customers, and most importantly, your goals. Now that spice company, I don't know them, but I guarantee their goal is not to be the spice for everyone. It sounds like they know exactly who their buyer is and they know exactly what that buyer wants from them. They want a spice company that stands for more than spice. Great. Not all car companies are going to be a car for everybody, right? Just like with Patagonia, right? If you're buying a jacket to go skiing and they have a set of brand values that they know aligns with the subset of the total market, but that subset will be inherently loyal to them because Patagonia is an example of a brand that's been consistent against their values. For years, they've always been kind of counterintuitively anti consumption. They sell retail products. They need to drive consumption. Remember that famous ad that was like, "Don't buy this jacket"? You don't know it. You have to Google it. And it's Patagonia saying "We cause too much waste in our industry. We build products that may cost you a little more, but they're sustainably made and we want you to wear them for longer. We're going to help you repair them. We're going to give you some tools to make sure that you can make sure you get the most out of them. They're longer lasting." These are brand values that the buyer can relate to because the buyer also shares those values. So this really isn't a new marketing problem. We like to think it is because of social media and hashtag activism and all the propaganda that's happening. But this really isn't old school marketing best practice. Know your buyer, know where you fit in their world. Bill Bernbach has a great quote that's like, "If you stand for nothing, you'll find some people for you and some people against you. And if you stand for nothing, you'll find nobody for you and nobody against you." Which is worse for a marketer? To be completely out of the conversation or to be clear about where you sit and stand and who you're intended for? I love old time radio. There's a great Sirius XM station about the radio shows from the era of when that was entertainment. Somebody had this quote in the old timey accent. They were like, "The only thing you find in the middle of the road is roadkill my dear." Right now, today, brands do not have to have a comment on who should be president. That is politics. That is up to the individual. We each have a right to vote. Stay out of it unless you're relating to the campaign or you're lobbying for a certain group. Honestly, we need to have a say about issues that matter for our buyers. That's it. If it doesn't matter to your buyers, it shouldn't matter to you and your marketing. If you're a founder, I'm going to kind of disagree with you on this, but if you're a founder trying to lever your organization for your own political, personal views, that's a mistake because not everyone in your company is going to agree with you. Just like not every one of your buyers is going to agree with you. You have to find middle ground. That's what this is about. When you canvas for a political campaign and you're going door to door for, I don't know, Bernie Sanders, you don't open the door and knock on the door and say, let me tell you why you're wrong about insert political candidate. You find common ground. You say, what do we share? What are we aligned on? And how do we then move forward together? It's not about polarizing. It's about recruiting people to see the world the way you do. And those people likely bring the same set of values that you do. Kathleen: To be clear, I should say because I probably didn't explain this, I'm not advocating that businesses come out and say "Vote for so and so." I'm more coming out and saying that the context that came up when I talked about it with somebody, was that there were things happening politically that impacted other issues, whether that's the environment or social issues, et cetera, there was like a trickle down. And there were businesses that at the time were coming out and standing for or against those environmental or social issues. That was what sparked the conversation. It's very interesting to me because the things that swim in my brain when I get into this conversation are, there is an increasing amount of data that started to come out, particularly with younger generations, that they are actually much more likely to buy from businesses that are willing to say what they stand for. Again, I'm not talking about politics, I'm talking broadly about things that you stand for. And I loved your statement about the only thing in the middle of the road is roadkill. Because you know, you look at social activism and business today and you see companies like Tom's shoes, which stand for something, and Patagonia, which stands for something. These businesses are doing very, very well, particularly amongst a younger demographic. And so I think part of it is knowing who you sell to, as you said. Part of it is also recognizing that over time, things are going to change as this younger demographic ages and people follow them, who knows? I don't know what will happen with the next generation, but today's 20 year olds are going to be the 30 and 40 year olds of tomorrow and the next decade, et cetera. And so as our customer populations age, their preferences come with them as they do. It reminds me of the conversation that I've had with people about niching down as a business. I used to own a marketing agency and agencies talk about this all the time. Should we be the agency for everyone? Or should we declare that we are serving this one niche? And the fear that everybody always has when you get into that conversation is the fear of having to say "no" and turn people away. What most data shows, and most people find when they do it, is that when you niche down, you actually thrive. You make more money because you really find the right fit customer and they have a higher perception of you. They stick with you longer, et cetera. And so, there's an echo of that going through my head as I listened to us talk about this. Understanding your brand promise Katie: Absolutely. And again, it comes back to branding basics. You have to know the promise that you're going to make to anyone. That's what brand is. Brand is a promise. When they engage with you, they want to know that they're going to get something that you've promised them. You don't have to take a stance around hot button issues. Stay away from hot button issues, unless you're ready for that, unless that's really core to your business and your values and live throughout the organization. There are many examples, from our history, of B2B companies that stand for something in their industry. This is where this needs to be applied to B2B. B2B listeners might be thinking, this doesn't apply to me because I sell, I don't know, refrigeration. And I'm here to tell you, there is, within the world of refrigeration, a company called Stirling Ultracold, that was kind of a smaller player within this world of refrigeration. They would sell to pharmaceutical companies, and we're talking commercial grade keeping stuff cold, right? That's the extent of my knowledge, but they are ultra low temperature freezers that companies need. This is a great example of a company in a world that we would think, what is controversial about this space? The way they were disrupting their own industry was just with this idea of sustainability and energy costs and carbon footprint -- these things that their product enabled companies to decrease. They saved something like 70% of energy costs. Energy and sustainability and carbon footprint was never a consideration point for this buyer before. They just didn't look at it along that list of criteria that they're making their decision against. It didn't matter. Suddenly, here's a company who comes forward with a great PR program, really strong thought leadership, a leader who says, "I believe we have a responsibility to have a smaller carbon footprint. And guess what? My products enable you to have it." It suddenly changed the entire perimeter of an industry. That is the exact same advice that you and I are preaching right now. Just take a stance in what you believe in your own market. That's how you're going to change the conversation in market. That's how you're going to find buyers that are aligned with you around this value that now matters, and in a broader sense, you know, to the world, but really in this industry. And that's how you're going to differentiate and earn that trust, is when you declare "Here's what we're about." And you do that with confidence, because that allows the buyer to look at you and say, "I know exactly what I'm signing up for." Change the conversation in your industry Kathleen: I love that. And it reminds me of a talk that I heard by April Dunford. Katie: Love April Dunford, high five. Kathleen: I heard it at HubSpot's Inbound conference. April Dunford is an expert on positioning and she gives this talk about the four different ways you can approach positioning for your business. And I don't remember the nickname she has for it, but the example that she gives for one of the ways is about changing the conversation. And she talks about Tesla and how before Tesla, the leader in the electric car market was the Prius. And the whole conversation in electric cars was about battery life. How long could you drive before you needed to recharge? You could substitute refrigeration, but the bottom line is that, as a new entrant, if you think about coming into an established market, you're not going to have the first mover advantage. You're not creating a category per se. So how do you catapult yourself to the head of that market? You do it by changing the conversation. And so she talks about how Tesla came in and totally changed the conversation by saying, "Yeah, whatever. Battery life. Of course, we all have battery life. It's really all about how sexy is the design and how fast does the car go?" And now, you see a completely different dialogue happening in electric cars. You see Tesla as a front runner. And you see a lot more electric car manufacturers focusing on design and speed because they made it sexy. And that's the new conversation. And it sounds like that's exactly the same thing this refrigeration company did. Finding your "exceptional truth" Katie: They had to. And this is really where I think, and I know I'm a little biased. I come from a communications background. I've seen the power of content marketing and PR and all of that working in tandem to lift up brands. I mean, I'm a startup girl at heart. When you can't be the loudest voice in the room and you can't be the dominant player of which, by the way, there's only one in every industry. So the majority are not dominant players. All of us need to figure out how to get more strategic with the way we leverage PR and content. I think we've fallen into a bit of a trap, and I'll use that word gingerly because of the rise of inbound marketing, because of the rise of the tools and tech that allow us to publish a lot of content. What we've sacrificed are the kernels of little ideas that we're using to seed the market. We've become really good at publishing education tips and best practices, which are great and necessary. This podcast is a great example of one. The issue is that we've lost sight of what creates movements, what creates change in people. It's that little kernel of truth. I call them exceptional truths that get people to stop, you know, pump the brakes and go, "Wait a minute. I've been thinking about things all wrong." And when you get a person, a human being to stop and kind of pause, you've got them, that's it. When you've created that seed of doubt, the way that they saw the world may not be that capital T, truth, they're open. They're leaning in, they're listening to what else you have to say. And that is when marketing works at its best. That's when they're more receptive to your pitch, to your ideas and your path forward, but it takes knowing the buyers so well that you know where they're misinformed or what they don't know or what they don't understand so that you can challenge that. This is drawing from, everyone knows, The Challenger Sale. Applying The Challenger Sale to marketing Kathleen: I was just going to say, I used to be in sales and in the sales world, this is The Challenger Sale. Katie: Yes. I don't know what happened. I mean, how can The Challenger Sale extend its way to marketing? Not to say that it hasn't, but you know, is that a puppy? Kathleen: Yes. I have two who are laying at my feet and every now and then they lift their heads up and say, "Wait, there's a world out there!" They're getting excited about The Challenger Sale. Katie: They probably are just as confused as I am as to why The Challenger Sale didn't work its way into the world of PR and content marketing. To me, we need to challenge the way the buyer sees the world. I think very few brands do that. Kathleen: It's very true. I have worked in sales before and when I was in that job, I read The Challenger Sale. I used that approach in sales and it made me very successful. And you're spot on. That has so much applicability in marketing. I owned an agency for 11 years and I worked with a lot of different companies and there is, in marketing, this lemmings syndrome where we see the lemmings running ahead of us and we want to follow them off the cliff. If they're doing it, it must be the right thing to do. And it extends from everything, from messaging and the way we talk about what we do, to things like brand colors. I used to do websites for attorneys and they all wanted forest green and maroon and these very stodgy, old attorney colors. And I remember I had one client and I was like, "Let's just do something crazy." And they were like, "But nobody else did that." And I was like, "Precisely." There's this inclination both amongst marketers and within the business world to play within the lines. And I think that does hurt us. There's a sea of sameness out there and it's the content we create, it's the colors on our websites, it's the way we message. It's, you know, "Hey, you should or should not talk about this in our industry. We don't talk about that so I'm not going to" and I really think that that has tied our hands behind our backs, Katie: I have a lot of empathy. I mean, I'm a Pisces. I'm gonna look at every situation from both sides. And it's empath to the Nth degree over here. But I do have a lot of empathy for the modern marketer. And this comes from being one, but also selling and marketing to them for 10 years. I've been on the megaphone side of MarTech vendors back in the day when there was a hundred of us, marketing solutions in a world of digital marketing that was now starting to shift. Don't forget, 10 years ago, we now had to be good at becoming top ranked on Google. We now had to start using social media to develop a two way dialogue. We then had to automate everything. Then we had to start measuring everything. Now we're trying to leverage AI. It has moved at such a pace. It all happened in nine years. It has moved at such a pace that the marketer, the poor beleaguered marketing ops person and lead gen new roles that are being created because of this ecosystem in MarTech have inherent uncertainty, an inherent doubt and inherent fear because thinking about it, you and I work, we do marketing for a living. This is our income. How are we going to support our families? This is more than a job and an industry, buyers and marketing. I always had this kind of point of view when I was marketing to marketers. The buyer is more than a director of marketing at an IT company. They are an individual who's just trying to figure it out. And a brand like a HubSpot who comes out right at the turning point of an industry in flux to say, we have 10 ways that you can do this better. And five tips for this and seven strategies for success in that, that brand is going to win. That fearful buyer who's like, I just need a job, and I need to keep ahead. The biggest fear for the marketing buyer is falling behind. If we fall behind, we're no longer relevant. If we're no longer relevant, guess what? There's some 23 year old who's going to come up and take our spot because they know Tik Tok. I'm being hyperbolic, but that's constantly on our minds. And so we have to have empathy for that marketer who's like, we are going to do the things that work and copy the things that work because they work and we need a win. It's really those organizations that can allow their marketing team to do what they do best. That means leave them alone. Let them understand the buyer and the market, the way that they're supposed to. The challenge of being a marketer Katie: Somebody else said to me that marketing is a very voyeuristic profession. Everyone can see it. Unlike finance, unlike R&D or engineering, or even sales, to an extent. Everyone can see marketing. Everyone in a business thinks that they're an expert in marketing because they see marketing all day. They see billboards. They see ads. They feel like they know the science and the practice of marketing. That creates a lot of pressure on the marketing team to kind of do whatever everyone else thinks they should be doing. So we have a department that's not only fearful of falling behind, but also facing pressure from the business to do things that may be counterintuitive to what marketing should do. To your point, the lawyers with the maroon versus doing something different. The telling of exceptional truths, the disruption, the rabble rousing, it works on teams that allow marketers to operate with confidence and hire marketers that are allowing them the space to push back and say, "No, this is what marketing does. Our job is to understand who the buyer is, what they need and why we're uniquely fit that market. And that may look different than what you expect, but that's why you hired me." If you're listening to this and you're young and you love marketing, but you're unsure of the path ahead, that's the strongest thing I think you can do is to hone this sense of what marketing does for business and the sense of confidence that you need to bring to every meeting. You almost have to defend your job at every go, but the more you do it, the more resilient you get, the better you get at it. Kathleen: Well, I think it also points to what you should look for in a place of work. I completely agree with everything you just said, and, and I don't often talk about where I work now, but I'm at this company Attila Security, which is in cybersecurity. I knew I had landed in the right place and I had this sense when I interviewed. When I got into the company and I met with the CEO and I presented him with my 90 day plan and strategy, this was about 30 days in, he said, "Yeah, just do it. I hired you because you know what you're doing", you know? "You don't need my permission." And I was like, "Wow, what a great feeling". When you're interviewing, that's a thing to really watch for and to dig into and to see if that's a trait that you're going to find amongst the leadership team of the company that you go and work for. Katie: I wonder how to ask that in an interview. I'm a startup girl who's just been at companies where inherently, there's no one to tell me what to do. What would you ask if you were interviewing? Kathleen: As somebody who hires a lot, I've always been a big believer in behavioral based interview questions. Those are basically, you don't ask people "What would you do?", you ask, "What did you do?" And you ask people to talk about actual experiences. So I would probably ask something along the lines of, you know and it depends on if it's a company that's had marketers before. I would say, "Tell me about a time when a prior head of marketing proposed something that you weren't sure about or didn't necessarily agree with, what did you do?" And if they haven't had marketers before, if it's a startup, I would probably ask them something about being at a prior company. Or I would say, "Tell me about a time the head of sales proposed something," or somebody else in the company presuming that there are other leaders. Because I think past behavior speaks better than hypotheticals. Everybody can come up with the right answer, hypothetically. For what it's worth, that's kind of the approach that I've taken, but some of it is also just a feeling that you get from talking with people. And I think that's something that you hone over time as you work in more places and you're exposed to more different types of people. Standing out in a world saturated with marketing content Kathleen: But one of the things I was thinking about as you were talking, you mentioned HubSpot and how they solve for something very specific at a time when it was a real need. And, it got me kind of circling back to a little bit of what we started with here, which is this need to tell exceptional truths and should companies go there? Should they not go there? One of the things that I started thinking about as you were talking is that the interesting unique moment that we live in right now is that content marketing has become so commonplace. And there are so many companies creating content that there is this saturation. There's just a lot out there. There's a lot of blogs. There's a lot of newsletters. There's a lot of video out there. We're all busy. Nobody has the time to read all of it. So how do you choose what you're going to consume? And this applies to anybody, any buyer out there has this dilemma whether they're actively searching for something or not. And it seems to me that one of the factors that's really affecting what works now in marketing is that one of the most effective ways to stand out amongst a very saturated world of content is to have a point of view. We've talked a lot about in the marketing world about authenticity, and a hot topic lately has been email newsletters and getting really real in your email newsletters and showing personality and individuality, even in company newsletters. And the reason that that's working so well, I believe, is because it is different. Just the fact that it's different and just the fact that it doesn't sound like everybody else, people gravitate to that. So I'd love to know kind of what you think about that. Katie: I a hundred percent agree. Mic drop because you said it yourself. This idea that everyone is a publisher, everyone can produce content - it makes it more important than ever to do what we were suggesting 20 minutes ago, which is to know exactly who you're talking to, what they value, the ways you share that value and just be confident that that is the niche that you have decided to own. You cannot be all things to all people. I'm hearkening back to my marketing undergraduate. This was a long time ago now. It's the one thing I learned. This is not new, right? We just have a proliferation of information now available to us. It makes it more important than ever to have not only a clear point of view, but first a very clear intended audience. You cannot be the solution, in your case, for all CIOs. You're the solution for all CIOs that are extremely risk averse or something. There's something about your buyers that you are really aligned to. Well, many companies fail to understand what that niche looks like and where that alignment happens. I have a newsletter. I call it the "World's best newsletter." I started it when I started consulting, frankly, honestly, truthfully as a way of reminding the world that I wasn't gone. I was leaving a startup at that time that I had co-founded and I was the public face of, and I needed a way to take that momentum and transfer it into my consulting, speaking, whatever it is that I do, practice. So I started a newsletter. I had no intentions with it. I had no best practices around it. I probably break every rule in the book. People love it. And what I do with it is what I've done from day one. I collect the things that hook my attention throughout the week, that I believe more people need to read, and I send it out weekly. And I say, "Here's what is important to me". I am a human being with other other interests outside of marketing. I'm a fierce advocate for feminism, and I'm a fierce advocate for human rights. And I have a documentary coming out about the intersection of marketing and social movements. And all of that is jam packed into this little newsletter, seven links and a quote of the week. It makes no sense. If you were to tell me, as a marketing consultant, it wouldn't make any sense. There's a lot of marketing stuff in there, but sometimes there's a really important New York Times cover story about racism in America. It works for me because people know what they want from me. It's neat. I have been really reticent to do that. It feels wrong. It goes against everything I'm taught as an email marketer, but you know what? It performs. It might be because it's real. I think it's because it's honestly what people want from me. I think that's really what matters. And they come back to it week after week because it serves that need and it's fresh. They don't get it from other people. Finding your unique brand voice Katie: If you're a business, trying to figure out what to send in your newsletter, think about that first. Just like a product and the way that you develop a product, look at the consideration set. What are you up against? What are the other emails looking like from your competitors or even others in the same general industry? Do something different. Maybe it's just doing it shorter. Maybe it's coming at it from a totally different angle, right? Content and thought leadership should be treated like product development. Not only is it something new and different, but it's like this muscle that you have to work on. You've gotta be really good at coming up with the processes to uncover those insights from inside the business to say, "This is what we believe, what we know." And then really, really good at delivering that in a fresh and new way. That's what makes the job of content fun and hard. But it's not what most people do. Most people opt for the easy ebook, the 10 tips, best practices. And then they wonder why isn't this performing? How to find your exceptional truth Kathleen: So true. So if somebody is listening and they're a marketer, who's come into a company and they're thinking about - and let's talk about startups because I think that's the best way to illustrate how this works. If you come into a startup as the first head of marketing, it is a green field, right? You get to shape the clay. If you're coming into an established company, that's a different story, but it's still, the challenge is still there. It's just how you navigate. It might be different. Putting on my hat as head of marketing at a startup, I'm coming in, it's the first time we're going to have a marketing strategy. If I wanted to come in and really mine the richness of what you talk about as exceptional truths, what is the playbook for doing that? Katie: Well, good luck finding a playbook. The place to start, in my mind, is to ask yourself the question, just like you would if you were starting a movement and activism, "What is the change that you want to see in market?" What is that end result that you're hoping to get people to switch? It could just be, you want them to choose you instead of a competitor. Great. So what does that mean? What belief do you need to shift? What misinformation do you have to correct? What new insight, to quote the Challenger model, do you have to bring to the table to get them to see the world a bit differently? I'll give you an example from HubSpot again, because I think HubSpot did this so well. And it's an example that we can all relate to. Your podcast. The name is a great example of the power of what they were able to do, how this came to market. I hate to say it, they were just a blogging, search engine optimization, social media, and eventually an email tool mixed into one. They were not the only player doing this at the time. However, they thought about this brilliantly. They needed people to see the way they wanted things to change. They were advocating for us to use these tools instead of cold calling, billboards, et cetera. The way that they got people to make that shift was to create a dichotomy or create an enemy. I actually presented on this at their conference two years ago, create an enemy. You can find it on their inbound library. And they saw the world in two ways. There's inbound and outbound. There's the new way forward, Mrs. Beleaguered marketer, who doesn't want to lose her job, the way that you're not going to fall to irrelevancy. And there's the old way that you're going to fall behind if you keep using it. They were extremely polarizing with this perspective. It was just one article that started all of this, right? They were like, "Here's the way forward. This inbound and outbound. One is good. One is bad. White, black, right? Devil, whatever it is." And 80% of the market was like, "Oh man, there's no way I'm going to go there." They were pissed because HubSpot is over here, challenging the existing status quo, the way they sell. 20% saw that and went, "Oh, you're right. Let's opt into this." And so HubSpot now of course built an entire movement around inbound marketing. It is a practice. It is a job title. It is a category in and of itself because they started with that kernel of what changes do we need to create. We need to figure out a way to get people to move from A to B, to go from what they think they know to what we want to advocate for. And then they brilliantly built a movement around it. And they did so with a ton of content ideas, a community of people that were proud to call themselves inbound marketers and this kind of repetitive, consistent muscle they use to push the movement forward, now extending years and a $125 million IPO and19,000 people at their conference. It just has ballooned because they were smart about this kernel of truth that they've never deviated from. Are you going to be the next HubSpot? No. This is right place, right time, right conditions and market. But, you do have to find and be willing to provoke, with purpose, the existing beliefs of buyers, and then be consistent about that. If you can do that, your startup is going to make a lot of noise. You're going to punch well above your weight. Even if you don't have the biggest budget, you're going to make waves and you have to be willing to do that or risk falling into irrelevance. Kathleen: It's a really incredible story, that story of HubSpot and it's certainly not the only one. You have Mark Benioff at Salesforce who famously picketed outside with a sign that had a big red X through the word software. And he similarly named the enemy and it was software and his solution was move to the cloud, software as a service. That is an approach that absolutely works. I would say to go out and read The Challenger Sale. So many sales people read it, but so few marketers do, and I love that you brought it up in this conversation. Kathleen's two questions Kathleen: We are going to run out of time soon so I want to make sure I ask you my questions. I could talk to you forever. My first question that I always ask my guests is of course, this podcast is all about inbound marketing, and is there a particular company or individual that you think is just a great example of how to do inbound marketing in today's world? Katie: I think Rand Fishkin and his work with Moz and now with SparkToro which he actually details really well in a book called Lost and Founder. It's a great book. If you're thinking of starting a company read this first. It may scare you away, but he always was the example for me of somebody who was again, challenging white hat versus black hat, giving away all the industry secrets to become a trusted industry resource, to ranked the highest, but it really builds trust in his company and him as an individual. And I think it's just his consistency, Whiteboard Fridays, he was writing five days a week. That's still the best example of consistent inbound marketing. Kathleen: You know, it's so funny because I could not agree with you more. He is somebody that I have followed really closely. I read his book. I read everything he does at SparkToro. I follow him religiously. And I have been very surprised. I think you might be the first person that has mentioned his name. I ask this question of every single guest and that has baffled me because I think he's amazing. So I'm really happy that you said that. Katie: He's also the world's nicest guy. We both spoke at the SpiceWorld conference in, I want to say, 2018. Both of us were speaking in the marketing track and I'm sitting here backstage fan girling because I love him. Who hasn't read his stuff? He comes off stage with the mustache. He's the nicest guy. He's just, you know, very down to earth. And I think that's the secret. He wrote this content to truly help others. And I think that genuine purpose behind the content is really what sets him apart. More people should have mentioned him. Kathleen: Yes. I agree. And maybe they will now because we'll turn them on to his stuff. All right. Second question. You mentioned earlier that the biggest fear of marketers is falling behind. And the second question I always ask everybody is exactly that. It's like every marketer I talk to says, they feel like they're drinking from a fire hose. There's too much to keep up with. So how do you personally stay up to date and keep yourself educated? Katie: 100% LinkedIn. I'm a huge advocate for using LinkedIn appropriately. I have a big following there, so I love it as a platform, but I also use it to consume a lot of best practices. I ask a lot of questions. I'm constantly looking through comments. It's become a resource that just, I find invaluable. It's a mess. Sometimes now people take advantage of LinkedIn to post some really nonsense stuff, but at the core of it, it's there. Can I give two answers? There's a lot of Slack communities that are being built around specific topic areas. I'm not in marketing, but I'm part of a great marketing operations Slack group that keeps me knowing what's going on. I work with a lot of MarTech vendors still as an amplifier now and a community evangelist. I need to know what's going on. And so even on that, in the practice, these Slack groups are hidden sources of insight. So if there's not a Slack group for your world, your community, build it, invite people. They will come. This is not field of dreams. They're desperate to connect, one-On-one, sometimes outside of the loud world that is LinkedIn. Kathleen: That group would not happen to be the MoPro's would it? Katie: No, but now I want to join that one. Kathleen: I'll send you a link. A guy I interviewed once for this podcast has a marketing operations Slack group that I am in. But I agree with you. I have a ton of Slack groups and there's only like, let's say, two or three of them that I'm religious about checking every day. They're just insanely valuable. But, love all of those suggestions. Again, I could talk to you all day long, but we're not going to do that because we both have other things we need to do. Great conversation. I'm sure people will have opinions, both ways, about what we said here today, but that's okay. That's why these conversations are important to have. If you listened and you disagree, tweet me. I would love to hear your perspective. This is all about learning and listening and I'd love to hear what more folks think about this. How to connect with Katie Kathleen: But Katie, if somebody wants to learn more about you or connect with you online, what is the best way for them to do that? Katie: They can Google me. I'm very, very, very Google-able. You can LinkedIn me. You can find my website. I'm just, I'm everywhere. Kathleen, congratulations on over 150 episodes of this. This is a service to the community and we are grateful for it and it's a lot of work to put these together. So thank you for doing what you do and thank you for having me, really. Kathleen: Well, I very much appreciate it. And I will put links to your personal website as well as your LinkedIn in the show notes. So head there if you want to connect with Katie, and she does produce some amazing stuff, so I highly recommend it. You know what to do next... Kathleen: If you're listening and you liked what you heard today, or you just felt like you learned something new, I would love it if you would leave the podcast a five star review on Apple podcasts, because that is how other people learn about the podcast. And finally, if you know somebody else who's doing amazing inbound marketing work, please tweet me @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much, Katie. Katie: Thank you, Kathleen. Everyone take care.

Don't Risk your Dreams of Home Ownership by going through the complicated process on your own! Veteran Realtor Katie Rothman discusses the benefits of using a Realtor. Katie Rothman is a Realtor with Howard Hanna with over 16 years of experience. Over that time she has helped over 200 families reach their dream of home ownership! She is a Certified Negotiation Specialist and Certified Relocation Specialist. ** Special Offer just for Listeners!! ** For buyers: Have a 15-min appointment with Howard Hanna Mortgage and get a $100 gift card! For Sellers: a Free Market Analysis of your home, your neighborhood, and a report of the buyers that are looking for your home right now!! Visit Katie's Website: https://katierothman.howardhanna.com/ (https://katierothman.howardhanna.com/) Call or text: 440-864-3782 Facebook: @KTsellshomes Instagram: #katierothman Email: KatieRothman@howardhanna.com Linked In: Katie Rothman

Katie Warner is a Catholic children’s book author, speaker, National Catholic Register writer, wife, and homeschooling mom. She knows what it is to pursue holiness in the midst of a busy life, and she speaks with inspiring and contagious joy in this episode.Her quote comes right from our Lord, in His communication to a Benedictine monk as recorded in the book In Sino Jesu: When Heart Speaks to Heart—The Journal of a Priest at Prayer:“Give Me as much time as you can, and I will give you time and energy to do all that you must do.”Katie also calls to mind these words from St. Thérèse of Lisieux:“God cannot inspire unrealizable desires. I can, then, in spite of my littleness, aspire to holiness.”We love all of Katie’s children’s books, and hope you’ll get a copy of her newest title, Lily Lolek, Future Saint, illustrated by Amy Rodriguez, officially published May 19 and available now for pre-order.Visit Katie at her website, and follow her on Instagram and Facebook.To suggest a quote or a guest, follow the show on Instagram, @quoteme_podcast, or contact Lindsay at her website, LindsaySchlegel.com.If you enjoyed this episode, please subscribe to the podcast, leave a review wherever you find your podcasts, and tell a friend. Until next time, God bless you!

Columnist and family law attorney, Katie Burke in her forthcoming debut title Urban Playground: What Kids Say About Living in San Francisco (April 7, 2020, SparkPress) gives us some insight on what kids are thinking. We always hear form the parents but rarely do we hear from the kids or someone taking interest in the children perspective. In this episode learn how Katie Burke is taking the time to really understand how children really feel about living in the San Francisco (bay) area. She wanted to showcase the importance of children's voices especially during this scary COVID time. Katie has taught creative writing in Kenya South Africa and really wanted to highlight the importance in opening dialogue with children to gain their perspective on urban living. In Katie's forthcoming book Urban Playground: What Kids Say About Living in San Francisco, strategies are provided to help parents open conversations with their children on a variety of topics. Aside from writing, she has taught creative writing to children and adults in Kenya, South Africa, and San Francisco. If that isn't enough she is a columnist for The NOE Valley Voice, where she writes a monthly column about kids. Katie’s writing has appeared in San Francisco Attorney Magazine, the L.A. Times, KQED Perspectives, and SoMa Literary Review. Visit Katie at https://www.katieburkeauthor.com or follow her on instagram at https://www.instagram.com/katieburkeauthor Podcast main page: https://www.astridferguson.com/podcast Follow us on Instagram: https://www.instagram.com/imcwd.podcast --- Send in a voice message: https://anchor.fm/astrid-ferguson/message Support this podcast: https://anchor.fm/astrid-ferguson/support

Discover the 1 massive mistake far too many Small Business Owners make when it comes to marketing on Instagram - and how to avoid it!EPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/

Lots of "gurus" and "experts" will give you advice on Social Media, but MANY are missing a few key strategies that will make (or break!) your success online if you want to use social media channels to market your business and win new clients.EPISODE LINKSConnect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/Visit Katie online: https://www.nextstepsocialcommunications.com/

Katie Krienitz Krimitsos of the Women's Meditation Network joins us to give us tips on relaxing and meditating in these uncertain times. Listen in...Visit Katie at the www.womensmeditaionnetwork.comSupport the show (https://www.patreon.com/user?u=87421)

Katie Krienitz Krimitsos of the Women's Meditation Network joins us to give us tips on relaxing and meditating in these uncertain times. Listen in...Visit Katie at the www.womensmeditaionnetwork.comSupport the show (https://www.patreon.com/user?u=87421)

We tell ourselves we're only going to get on our phones for a second and 30 minutes later we're still on them. We give our children an iPad to entertain them and when we take it away, a huge meltdown follows. What's happening? Why are we, and virtually everyone we know, so addicted to our devices? Katie Singer, the author of "An Electronic Silent Spring," explains what's going on. She talks about the radiation and the infrastructure that supports our electronic habits. But she also does a deep dive into why we've become so dependent on our laptops, computers, and phones. And she gives us practical tools (such as setting an egg timer and turning off wifi) to help us extricate ourselves from our attachment to them. Visit Katie's website: electronicsilentspring.com Order our 2020 shopping guide HERE. Check out our sponsors: Ancestral Supplements and Holistic Hilda's Ancestral Tour of Ecuador  

Explore how we learn the behaviors and beliefs we have with Katie, master's level conscious relationship expert and counselor. Katie dives into learned behaviors, where we get our core beliefs from, and patterns through generations of family. Katie walks you through examples of how the behaviors and beliefs you're struggling with now, at one time helped someone survive, including you. >>>>Visit Katie at www.katiebonanno.com / www.instagram.com/iamkatiebonanno / www.facebook.com/iamkatiebonanno. This episode is sponsored by Anchor https://anchor.fm/app --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

I'm sitting down with Disney travel planner Katie Fisher, from Pictures and Postcards Travel, to talk about how to plan a bachelorette party trip to Walt Disney World in Orlando, Florida. Katie and I met in 2001 when we were both interns with the Disney College Program. We both come from Disney loving families and Disney is part of our everyday lives. As a travel planner, Katie helps travelers from all over the United States plan and get the most out of their Disney vacations. With the increase in popularity of traveling bachelorette parties, we know that not every bride is a Vegas party girl. Some brides might be more excited about the magic of the Disney Parks. This episode is for her bridesmaids to plan a girls trip she'll never forget! We talk about: how early to start planning when to go where to stay getting organized our top to-dos simple tips Read additional show notes at https://degreesnorthimages.com/how-to-plan-a-walt-disney-world-bachelorette-party-trip/ Visit Dawn over at Degrees North Images on Instagram @degreesnorthimages or on Facebook. Visit Katie on her Pictures and Postcards Travel Facebook page.

Katie Leigh is a multi-faceted voiceover veteran. She is beloved as Connie Kendall in the world’s longest running international radio drama, Adventures in Odyssey. Other roles she's played include Baby Rowlf in the Emmy Award-Winning Jim Henson's Muppet Babies cartoon series, Honker Muddlefoot in Darkwing Duck, Sheila the Thief in Dungeons and Dragons, Richie in Richie Rich, Sunni Gummi of Disney’s Adventures of the Gummi Bears, Alex in Totally Spies and young Han Solo for Lego Star Wars: Padawan Menace, and many others. She also has decades of experience in every form of Voiceover from toys, to games to radio, to e learning, specializing in boys and girls voices and many foreign accents. With a state-of-the-art studio, she is ready to connect via every form of patching to yours usually with as little as 12 hours notice. Visit Katie's website at: www.katieleigh.com

This Episode we chat with Katie Burgert of Lakewood CO. Katie combines her passion for hiking and fly fishing with Fish Untamed. Her blog and website discover all things back country and fly fishing. Tips, conservation, ecology, news and some great stories. Join us this week in search of high alpine lakes and streams, where the water sees little pressure and the views are incredible. Visit Katie's adventures and blog at fishuntamed.com

LCP Ep 12: Using Higher Order Thinking Skills in Your Reading   Are you wondering what we mean by “higher order thinking skills” or “critical thinking skills”? And what do you do with them and how do you teach them to your children? And how are you supposed to do that with reading? Visit Katie’s […] The post Using Higher Order Thinking Skills in Your Reading appeared first on Ultimate Homeschool Podcast Network.

In this episode the guys welcome Katie Leigh to the podcast. Katie is known for being the voices of Honker Muddlefoot from Darkwing Duck, Rowlf from Muppet Babies, Dumbo from Dumbo’s Circus, and many more beloved characters.   Visit Katie’s website at KatieLeigh.com   Check […]

LCP Ep 10: Teaching your Struggling Writer How to Write Have you ever seen your learners with “a deer caught in headlights” look when holding a pencil over a blank piece of paper? Is it a struggle to get your child to write down more than a word or two? Visit Katie’s website for more […] The post Teaching Your Struggling Writer How to Write appeared first on Ultimate Homeschool Podcast Network.

LCP Ep 9: Valuable Benefits from Reading Classic Literature in your Homeschool     Do you cringe when you think about “classic literature”? Are you intimidated by the thought of tackling challenging vocabulary or complex sentences that seem to go on and on? Visit Katie’s website for more fun ideas and tips to use in […] The post Valuable Benefits from Reading Classic Literature in your Homeschool appeared first on Ultimate Homeschool Podcast Network.

In this episode, Alisha Interviews Katie MarshallAlisha talks to Katie Marshall about authenticity in entrepreneurship, slowing down and understanding that when there are valley’s there will also be peaks.Visit Katie’s Website at Creative Machine ConsultingEpisode 14 Notes:Sponsor: Triad Local FirstJoin us in our Yoke and Abundance Facebook Group ->Here are some of the topics we touch on in this episode. Notes:The creative MachineCommunicationFlow of CommunicationSlow DownSlow the Bleep down!Tools to restRest GuiltYou are your business, if you are sick and you are down you can’t serve your business. How do you follow the call of your heart. No matter how far you go, you are always coming back homeSometimes you have to not be brave to be brave later. When you feel unqualified to step up and say that’s not rightYou get the call to start the business, a project, or stand with someone who needs you. Take the first step even when you can’t see the rest of the steps. Authenticity in business. Painting a picture of valley’s and peaks. Hard stuff and amazing stuff comes at the same timeTrying to stay positive as an entrepreneurPeaks and valley’s of entrepreneurshipYour work is not your worth and no one can give that to you, that’s only a gift that you can give yourself. A recipe for a rough day. A playbook for a bad dayThe award at the grammy’s for the best new artist is really for the person who’s been grinding the past 20 years. Communication is an action, something that you do and you have to ask for it and be persistent Separate yourself out from your business, and it will help when you get the no’sThanking your past self because she really did her best. Not doing something because you thought you weren’t allowedHow do we embrace what we ask for? Present moment awareness. Be the observer of your own experience

LCP Ep 8: Essential Guide to Out of the Box Book Report Ideas and Literary Study     Running out of ideas for what to do when your learner finishes reading a book? Are you looking for book report ideas or ways to conduct a literary study and keep your learner interested? Visit Katie’s website […] The post Essential Guide to Out of the Box Book Report Ideas and Literary Study appeared first on Ultimate Homeschool Podcast Network.

When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see. This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently did. She has built a very successful business (and podcast) coaching women entrepreneurs one-on-one, in masterminds, and at small retreats. But, then something happened earlier this year that caused Katie to realize she needed to make some changes. The result? A pretty big pivot in her business model from niche to mass. In this episode, we talk about: What happened and why Katie decided to make this shift Her new business model of a podcast network and how that aligns with her mission and lifestyle The benefits of having a podcast network vs. a single podcast The specific phases Katie has laid out for marketing and revenue How the change from niche/one-on-one marketing to relying on the masses/volume is both scary and exciting How imposter syndrome shows up and what Katie does to combat it   Katie is very open and real and you’ll learn a lot from our conversation about honoring our multi-dimensional selves. This episode is the first in a 4-part series related to podcasting. If you host a podcast or have a thought about it, this series will help you get better results. If you don’t have any plans for a podcast, still listen! The strategies we talk about can be applied in other areas too.   About My Guest: Katie Krimitsos, founder of Biz Women Rock!, is a passionate community builder who empowers women to succeed in business. She’s the host of the Biz Women Rock podcast as well as the new Meditation for Women podcast, the first in the Meditation for Women podcast network.   The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs and workshops at https://www.speakingyourbrand.com. Links: Show notes at https://www.speakingyourbrand.com/85 Visit Katie’s website at http://bizwomenrock.com/ Listen to Katie’s podcast Biz Women Rock Listen to Katie’s new podcast Meditation for Women Carol on the Biz Women Rock Podcast (April 23, 2018): http://bizwomenrock.com/amplify-message-signature-talk-carol-cox-speaking-brand/ Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999. Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy. Ready to create your signature talk and framework? Email me at carol@speakingyourbrand.com or click here to schedule a call. Say hi to me on Instagram and Twitter: @CarolMorganCox. Subscribe to the podcast and leave a review!

Katie Golden talks about the evolution of her migraine disease from the first episodic attack as a 5 year old child through the diagnosis of chronic migraine in adulthood. She talks about her aura, the definition of chronic migraine and some of the ways she manages her life as a person with chronic migraine disease. She also explains the analogy she uses to describe living with migraine to those who have never experienced it. Katie's significant other also joins the interview to give his perspective on being her main caregiver, including his tips on dealing with caregiver fatigue. Katie is a self-titled professional patient, as well as migraine and pain blogger, writer, patient advocate, speaker and ambassador.  Visit Katie's website blog here: http://www.goldengraine.com To view the video of this podcast: https://youtu.be/kkDvxVBBEyY *The contents of this podcast/video are intended for general informational purposes only and do not constitute medical or legal advice; the content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. The Association of Migraine Disorders does not recommend or endorse any specific course of treatment, products, procedures, opinions, or other information that may be mentioned. Reliance on any information provided by this content is solely at your own risk.

Author Jahnna Beecham & nurse Katie Ortlip, LCSW began as friends and neighbors. However, when Jahnna’s 90-year-old father was told his prostate cancer had spread to his bones, Jahnna became his caregiver while Katie became his hospice social worker. Together, during this emotional time, they became even closer and shared insights on end-of-life care as well as how to have the best death possible, and their joint writing journey began.Their new book: LIVING WITH DYING: A Complete Guide for Caregivers is a comprehensive field guide for those caring for a loved one at the end of life. It is straight forward and easy-to-use, providing tangible, fact-driven advice for overwhelmed caregivers juggling full-time jobs and the their own lives.The book, which has been reviewed by oncologists, hospice doctors and nurses, instructs readers how to have the conversation about end of life wishes and concerns, and navigate the emotional and spiritual journey with their loved ones. It offers clear instructions for giving the best care possible including how to control pain, address symptoms, and understand the dying process.Katie Ortlip, nurse and hospice social worker, gives valuable information about the benefits of hospice and the myths that surround it, while Jahnna Beecham shares her often-humorous journey with her father.According to AARP, there are more than 40 million people in the U.S. who are unpaid caregivers. Most are un-trained volunteers doing the best they can to help a loved one in their final journey. Living With Dying is a road map that will help those 40 million navigate that sometimes bumpy, often confusing trip. Visit Katie and Jahnna and learn more about their work at www.LivingWithDying.com

On today's show, we talk about some of the many challenges and the unique dynamics of marriage, where one of the spouses has Diabetes. Be advised that some of the subject matter in this show is adult in nature, and is intended for mature audiences only.Katie Inman was diagnosed with Type 1 Diabetes in 1986 at the age of 6. She married her husband, and Type 3, Charlie,  in 2004. They have a 2 year old daughter named Sydney. Katie is an attorney who works for the Federal Government, and Charlie is an IT manager for a large consulting firm. They make their home just outside Washington DC. Today, they join us live in studio from Las Vegas to talk about marriage and Diabetes. Visit Katie's TuDiabetes page below: http://www.tudiabetes.org/photo/photo/listForContributor?screenName=katy3sig

This week's playlist: • Breakin' Out (3:33) by Shemekia Copeland, from The Soul Truth (2005), available from Alligator Records or the iTMS. Visit Shemekia Copeland.com for more information. • Big Mary's (3:13) by The Hipnotics, a Kansas City-area blues band, that is unfortunately defunct, as far as I can tell from online searches. If you know otherwise, please contact me, and I will include a correction in a future episode. • Down and Out Blues (6:18) by the Ricky Lewis Band, from Songs For The New Depression (2003), available from CD Baby and the iTMS. Visit RickyLewisBand.com for more information. • Can't Ever Let You Go (5:10), I Just Want To Cry (4:00) and The Other Side Of The World (5:39), all by Nicole Hart and all from Treasure (2009); available after April 14th from the Barnes & Noble and Borders bookstores, as well as online through J&R Music World, Amazon.com, and the Blues Leaf Records' page at CD Universe. The CD will also be for sale through TheNRGBand.com and at every performance. Visit TheNRGBand.com for more information. • On The Run (6:35) by Katie Webster, from Katie Webster - Deluxe Edition (1999), available from Alligator Records and the iTMS. Visit Katie's bio page at the Alligator site for more information. • Baby Please Don't Go (3:24) by Lightnin' Hopkins, recorded during a live performance at the Ash Grove, the legendary Hollywood coffeehouse; made available to Murphy's Saloon by special arrangement with (and endless thanks to) Andrew Goodrich of Wolfgang's Vault, which will soon have available many, many live performances that were recorded at the Ash Grove during its heyday, 1958-1973. • Down That Road Again (4:58) by Guitar Shorty, from We the People (2006); available from Alligator Records and the iTMS. Visit GuitarShorty.org for more information. • Sexual Chocolate by The Ken DeRouchie Band, from Unglued (2006). For more information, visit KDBand.net, their Garageband page, their page at American Idol Underground, or their MySpace page. Mentioned during this show: The Ash Grove; Music of the Ash Grove; Wolfgang's Vault. To contact me: in addition to email - murphyssaloon(at)gmail(dot)com - you can contact me through: Facebook, MySpace and Twitter. You are also welcome to write reviews in iTunes, as long as your review has to do with the show content. Excellent sources of information about the blues: The Blues Foundation and the Delta Blues Museum; be sure to download and listen to the DBM's top-notch (and free) podcast, the Uncensored History of the Blues; BluesRevue.com, the online home of Blues Revue magazine; BigCityBluesMag.com, the online home of Big City Blues magazine; BluesCritic.com. Be sure to read Today's Chicago Blues by Karen Hanson, an excellent guide to all things blues in present-day Chicago. For up-to-the-minute news about things to do in Chicago: TheLocalTourist.com. (Music on Murphy's Saloon #155 courtesy of the artists and their labels, as well as IODA PROMONET, the Podsafe Music Network, Download.com or Garageband.com)

This week's playlist: • Sloppy Drunk by Saffire - The Uppity Blues Women, from Saffire - The Uppity Blues Women: Deluxe Edition (1994); available from Alligator Records or the iTunes Music Store. Visit UppityBluesWomen.com for more information. • Honey Bee by Papa Mali from Do Your Thing (2007); available from FogCityRecords.com and the iTunes Music Store. Visit this page, sponsored by Fog City Records, and read this article at JamBands.com for more information about Papa Mali. • I'm Still Leaving You by Katie Webster, from Katie Webster - Deluxe Edition (1999); available from Alligator Records and the iTMS. Visit Katie's bio page at the Alligator site for more information. • The Tune (the chords my daddy taught me) by Michael Charles, from BAR, Volume 5 (2008); available from BluesAndRootsPromotions.com. Michael's CD, I'm Nobody's Fool (2006), which also includes The Tune, is available from the store at Michael's site and CD Baby. Visit MichaelCharles.us and his MySpace page for more information. • Anytime You Want, Can't Let Go and How in the Devil, by Sean Costello, all from We Can Get Together (2008); available now from the U.S. iTMS. Release of the physical CD is set for Feb. 19th. Visit SeanCostello.com and this page at DeltaGrooveProductions.com for more information. • When Malindy Sings by Phantom Blues Band, from Footprints (2007); available direct from the band when you click the "CD" link at their site, and the iTMS. Visit PhantomBluesBand.com and this page at DeltaGrooveProductions.com for more information. • Good Day 4 Bad Whiskey by The Paul Wood Band, from Pirate Radio (2003), available from CD Baby and the iTMS. Visit Paul-Wood.com and Paul's Garageband page for more information. • Lower on Your List of Priorities by Roomful of Blues, from Raisin' a Ruckus (2008); available from the store at their site, Alligator Records and the iTMS. Visit Roomful.com for more information. Mentioned during this show: what's a cannoli?; Mike's Pastry, Boston home of sublime cannoli; how people feel about Mike's Pastry; and the blues thread at MyMontanaReduxMyfreeforum.org; click here for more information about how you can obtain podcasts; click here to donate to the Bob Enos Memorial Fund. Excellent online resources for more information about the blues: The Blues Foundation and the Delta Blues Museum; and be sure to download and listen to the DBM's top-notch (and free) podcast, the Uncensored History of the Blues. Be sure to read Today's Chicago Blues by Karen Hanson, an excellent guide to all things blues in present-day Chicago. (Music on Murphy's Saloon #112 courtesy of the artists and the Podsafe Music Network, the PROMONET program of the Independent Online Distribution Alliance, Download.com or Garageband.com)

This week's playlist: • Ain't Good Lookin' by Billy Jones, from tha' Blues, available from Black and Tan Records and the iTunes Music Store. Visit Billy-Jones.com for more information. • I Won't Go Back by Joe White, from Trials Along The Trail (2005), available as a download from IndependentArtistsCompany.com. Visit JoeWhiteMusic.com and Joe's page at Garageband.com for more information. • Meet Me In The City by Richard Johnston, from Official Bootleg #1 (2003), available from the store at Richard's Web site. Visit RichardJohnston.com and Richard's MySpace page for more information. • Let Me Stir in Your Pot by Carey Bell, from Deep Down (1995), available from Alligator Records and the iTMS. Visit Carey's page at the Alligator Records site for more information. • Gemini by David R. Merry, a single first released in 2000, and currently available from the Podsafe Music Network. Visit David's page at UKScreen.com and David's MySpace page for more information. • On The Run by Katie Webster, from Katie Webster - Deluxe Edition (1999), available from Alligator Records and the iTMS. Visit Katie's bio page at the Alligator site for more information. • Heartless by Michael Burks, from Make It Rain (2001), available from Alligator Records and the iTunes Music Store. Visit MichaelBurks.com for more information. • Red Clay Back Road Mama by Edwin Holt, from Second Time Around (2005), available from TopCat Records, CDuniverse and the iTMS. Visit EdwinHolt.com for more information. • Boot Hill by Johnny Winter, from Guitar Slinger (1984), available from Alligator Records and the iTMS. Visit JohnnyWinter.net for more information. • Red Room Romp by Pat mAcdonald, from his 2004 CD In the Red Room, available from CD Baby and the iTMS. Visit Pat's MySpace page for more information. Mentioned during this show: The Illinois Entertainer's monthly blues column, Sweet Home, and look me up at MySpace, Facebook, and/or Twitter. You'll find Murphy's Saloon here in the iTunes Music Store. Excellent online resources for more information about the blues: The Blues Foundation and the Delta Blues Museum; and be sure to download and listen to the DBM's top-notch (and free) podcast, the Uncensored History of the Blues. Be sure to read Today's Chicago Blues by Karen Hanson, an excellent guide to all things blues in present-day Chicago. (Music on Murphy's Saloon #99 courtesy of the artists and the Podsafe Music Network, the PROMONET program of the Independent Online Distribution Alliance, Download.com or Garageband.com)

This week's playlist: • Live and Die Rock and Roll by Ray Wylie Hubbard, from Snake Farm (2006), available from LoneStar Music.com, CD Universe and the iTunes Music Store. Visit RayWylie.com for more information. • This World is Blue by Brother Malcolm, from Resume (2004), a five-track EP available from CD Baby. Visit Brother Malcolm's Download.com page for more free tracks and more information. • Ragtop Cadillac by George Fletcher's Bourbon Renewal, from Ain't The Worst That You Could Find (2000), available from CD Baby (but currently out of stock); a live version of RC is available on Dangerous Things - Live (2005). Visit GeorgeFletcher.com for more information. • I'm Here to Stay by Sharrie Williams, from I'm Here to Stay (2007), available from Electro-Fi Records and the iTMS. Visit SharrieWilliams.com for more information. • Church Bell Blues by Billy Goodman, from Blues (2002), available from ItsAboutMusic.com and the iTMS. Visit BillyGoodman.com for more information. • Big Easy (Ain't Easy No More) by Mark Hummel, from Ain't Easy No More (2006), available from Electro-Fi Records and the iTMS. Visit MarkHummel.com for more information. • I'm Still Leaving You by Katie Webster, from Katie Webster - Deluxe Edition (1999), available from Alligator Records and the iTMS. Visit Katie's bio page at the Alligator site for more information. • Ride on Me by Blues Divine, from That's What It Takes (2007), available from CD Baby and the iTMS. Visit BluesDivine.com for more information. • Something Goin' On by Brad Wilson, from Rockin' The Blues (2007), available for sale at Brad's gigs. Brad is selling eight other albums through CD Baby and the iTMS. He also numerous individual tracks for sale at Napster. Visit BradWilsonLive.com for more information. • Goin' to Mississippi by Magic Slim, from The Essential Magic Slim (2007), available from Blind Pig Records and the iTMS. Visit Slim's bio page at the Blind Pig site for more information. Mentioned during this show: live performance videos of Mark Hummel, Kim Wilson, Rusty Zinn and Charlie Musselwhite. Excellent online resources for more information about the blues: The Blues Foundation and the Delta Blues Museum; and be sure to download and listen to the DBM's top-notch (and free) podcast, the Uncensored History of the Blues. Be sure to read Today's Chicago Blues by Karen Hanson, an excellent guide to all things blues in present-day Chicago. (Music on Murphy's Saloon #96 courtesy of the artists and the Podsafe Music Network, the PROMONET program of the Independent Online Distribution Alliance, Download.com or Garageband.com)