Checked In with Splash

In this webinar replay, Splash's Haley Kaplan is joined by Anna Tumanova, Events Marketing Lead at Gorgias.Throughout their discussion, they share tips, trends, and tactics to shape your 2025 events. Tune in to learn:Key takeaways from event pros on what worked (and what didn't) in 2024Strategies to increase registrations, reduce attrition, and keep attendees engagedBest practices for defining and measuring ROIKey trends expected to shape events in 2025 ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comLearn more about Gorgias: https://www.gorgias.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode of Checked In, Splash's Chief Marketing Officer Kate Hammitt sits down with Senior Director of Events at 6sense Bethany Murphy and Senior Manager of Event Tech & Operations at Cvent Allyson Keenan.Together, they explore the best ways for creating revenue-driving event strategies in 2025. Tune in to learn how to set realistic, measurable event goals, make data-driven decisions, and stay on top of upcoming trends in the new year.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything.  In this series, we poll our audience on the top questions they want us to answer. Here's what they asked:How do I increase leads and engage attendees before and during my event?What's the best way to use my events to engage my audience year-round?How can I get guests to actually show up to my event?How do I make the most of my post-event follow ups?What are some ways I can get more creative with my conference booth to better attract my ICP?How do I get guests to attend my ancillary or wraparound event at a conference?Tune in to hear Haley and Chelsea answer these questions with real life examples and practical strategies you can start using immediately. Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com. ___________________________________________________________________ If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comConnect with Haley: https://www.linkedin.com/in/haleykaplanConnect with Chelsea: https://www.linkedin.com/in/chelsea-hill13Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode of Checked In, Splash's Haley Kaplan and Chelsea Hill recap their experiences at Dreamforce and INBOUND 2024.Tune in to hear them share the creative booths that caught their attention, the similarities and differences between the two conferences, and the unique ways brands were getting noticed on and off the floor.Plus, they explain how to choose which conferences to invest in and share the criteria they used to decide Splash's presence at both Dreamforce and INBOUND.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comSign up for the Event-Led Growth Masterclass & Certification: https://splashthat.com/elg/podcastTell us what you thought about the episode

In this episode of Checked In, Splash's Haley Kaplan shares how companies can bring the highest-performing marketing channel into every phase of the buyer's journey.Tune in to hear:How to strategically use events throughout the buying journeyExamples of high-performing events for each phase of the funnel, including ones from Splash's very own playbookThe most important metrics to measure for every event (aka the numbers to report on to prove revenue impact and impress your leadership team)Tips from a sales leader on how to effectively motivate and engage your sales team around your event strategy...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comSign up for the Event-Led Growth Masterclass & Certification: http://splashthat.com/elg/podcastFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers.To kick off our new series, we polled our audience on the top questions they wanted us to answer.Here's what they asked:How do you maximize event budget?How do you make a big impact and get results with a limited budget?What are some creative events and activations to do with a lean budget?How do you map the user experience from your event page to your actual event?What's the best way to prep and plan for an event with a small team?How do you engage and motivate your sellers and/or revenue team around your events?What's the best way find event locations and manage communications?Tune in to hear Haley and Chelsea answer each of these questions with real life examples and practical strategies you can start using immediately.Have a question for a future Ask Splash Anything episode? Send it to us at podcast@splashthat.com.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://www.splashthat.comConnect with Haley: https://www.linkedin.com/in/haleykaplanConnect with Chelsea: https://www.linkedin.com/in/chelsea-hill13Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comTell us what you thought about the episode

In this episode, Splash's Haley Kaplan sits down with Sendoso's Head of Growth and Customer Marketing, Austin Sandmeyer. With over 10 years of experience in the event industry, Austin's hosted everything from small dinners to county fairs to comic-cons to business trade shows and conferences and beyond.Tune in to this episode to hear him share: Strategies for setting goals and expectations for your third-party eventsHow to align with your executive team on a wraparound event strategyMethods for assigning different roles and responsibilities to team members at your booth versus those taking part in your smaller, owned eventsThe most effective strategy for getting buy-in from your sales teamsHow to prep your on-site team to have quality conversations that build relationships Best practices for capturing and qualifying leads on-siteDifferent tactics for engaging with prospects on the conference or trade show floor versus at your wraparound eventFollow-up strategies to maintain and grow your connections post-event...and much more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://splashthat.com/Connect with Austin: https://www.linkedin.com/in/austinsandmeyer/Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode of Checked In, host Camille Arnold sits down with Jared Kleinert.Jared is the Founder and CEO of Offsite, a company that helps businesses save time, money, and stress when planning team retreats.In addition to leading Offsite, Jared is also a TED speaker, 3x award-winning author, and USA Today's "Most Connected Millennial" who has helped organize hundreds of events for over 30,000 attendees. His insights on entrepreneurship, networking, remote work, and offsites have been featured in major media such as Forbes, TIME, Harvard Business Review, Fortune, NPR, Entrepreneur, Mashable, Fox Business, The Hustle, Bloomberg, and more.Tune in to this episode to hear him discuss:The impact offsites have on employee retention and business growthFrameworks for creating cost-effective and engaging experiences for your teamHow frequently you should host offsitesBest practices for organizing team gatherings that align leadership goals with employee needsThe one thing businesses get wrong about offsitesMetrics for measuring the success of your offsites ...and more. ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Learn more about Splash: https://splashthat.com/Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comConnect with Jared: https://www.linkedin.com/in/jaredkleinert/Check out Offsite: https://www.offsite.com/

In this week's episode, host Camille Arnold sits down with community expert and marketing executive Daniel Cmejla. Daniel has led exponential growth and employee evangelism at some of the most recognized companies in the B2B space, including Chili Piper and Apollo. He also has years of experience organizing political campaigns and events for Bernie Sanders, Hillary Clinton, and most recently, Kamala Harris.Tune in to hear Daniel share:What a community is and whether or not you should have oneThe four foundational pieces for building a thriving community How to start a community with limited resourcesStrategic tips for amplifying your company's brand through employee and executive evangelism The important relationship between events, community, and social media His top takeaways from building communities at Chili Piper and Apollo...and much more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comConnect with Daniel: https://www.linkedin.com/in/greatmarketing/

In this episode, Splash's Chief Marketing Officer, Kate Hammitt, joins Jonathan Gandolf, Founder and CEO of The Juice, on his podcast The Content Cocktail Hour. Tune in to hear them discuss how to:Use event-led growth as a repeatable and scalable go-to-market strategyCreate an event strategy that aligns with every stage of the buyer's journeyEffectively use virtual and in-person events to build relationships and trustSet success metrics and measure ROI across different event typesEngage buyers and customers year-round to drive business growth...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Connect with Kate on LinkedIn: https://www.linkedin.com/in/kateslonaker/Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Learn more about Splash: https://www.splashthat.comLearn more about The Juice: https://www.thejuicehq.com/Follow Checked In: https://splashthat.com/podcastFollow The Content Cocktail Hour: https://app.thejuicehq.com/brands/thejuicehq

In this Zero to Twenty episode replay, Splash's Chief Marketing Officer, Kate Hammitt, sits down with host Joe Matar to discuss event-led growth as a go-to-market strategy.Tune in to hear them share: What event-led growth is and why it worksThe evolving B2B buying journey and the critical role events playStrategies for using events to drive growth across every stage of your sales funnelPractical advice for aligning your revenue team around events How to maximize the value of your events and fuel your larger content strategyTips for measuring event success using leading and lagging indicators...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comFollow the Zero to Twenty podcast on Spotify: https://open.spotify.com/show/6ArXrDqi5VynEZphzIZz2GFollow the Zero to Twenty podcast on Apple: https://podcasts.apple.com/us/podcast/zero-to-twenty-b2b-marketing-podcast-for-early-stage/id1735790114 

In this webinar replay, host Camille White-Stern sits down with Nina Skoko, Global Partner Marketer at TikTok.Nina's background is rich with media experience, from her days at Wall Street Journal to her time at CBS to her current role at TikTok. Throughout her career, Nina has found a passion for creating impactful stories that connect brands with their consumers.In this episode, she shares specific ways she uses post-event content to create stories that live beyond the four walls of her events, allowing her to maximize the ROI of her programs. Tune in to hear Nina share:Tips for creating evergreen contentCriteria for identifying high-impact contentStrategies for creating "FOMO without resentment" for guests who couldn't attendReal-life examples of event content TikTok created at CannesBest practices for enabling sales with event contentProcesses for distributing content post-eventWays to measure the success of event content...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comLearn more about TikTok: https://www.linkedin.com/company/tiktok/Check out our The Power of Event-Led Growth episode with Nina: https://splashthat.com/podcast

In this episode of Checked In, host Camille White-Stern is joined by Joe Rivers, Director of Sales Enablement at Spiro.Joe is a seasoned experiential marketer and thought leader with a diverse background in brand activation, tour management, and business development. Joe's career journey and expansive travels across 29 countries have provided him with countless experiences both attending and creating B2B and B2C events.In this episode, he shares:What experiential marketing is and why it mattersExamples of the most engaging B2B and B2C events he's attended and hostedThe four most powerful emotions for B2B and B2C eventsThe biggest components of great experiential marketingThe one event he is still thinking about five years later...and much more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode, host Camille White-Stern is joined by Katherine Tooley, VP of Global Events and Experiential Marketing at HubSpot.With over 20 years of experience in the event industry, Katherine has a rich background in creating memorable and engaging experiences. She's been involved in everything from kicking off music festivals like Bonnaroo and Outside Lands to scaling Refinery29's 29Rooms art experience to producing HubSpot's annual Inbound conference. Throughout the episode, she shares years of expertise, best practices, and strategies for:Creating event experiences attendees want to attendCrafting dynamic event content using the right mix of topics and speakers Aligning event content with company goalsExtending the value of your event contentMeasuring the impact of your event content...and more.Tune in to learn all her tips for crafting powerful event content that resonates with audiences and produces real results.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know HubSpot: https://www.hubspot.com/Learn more about maximizing the value of your event content: https://splashthat.com/webinars/dont-leave-event-roi-on-the-table

In this week's episode of Checked In, host Camille White-Stern sits down with Chili Piper's Head of Demand Generation Tara Robertson.In their conversation, they discuss:Collaborating with partners on eventsMetrics for measuring event successTools for creating invite lists and segmenting audiencesTara's number one tip for increasing attendanceTop challenges for incorporating events into demand gen strategies...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comLearn more about Chili Piper: https://www.linkedin.com/company/chilipiper/

In this episode of Checked In, host Camille White-Stern meets with VP of Marketing at G2 Palmer Houchins. From using data to craft G2's event strategy to using numbers to align executives around events, Palmer provides advice to marketers looking to build smarter, more effective programs.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comListen to Using Data to Build a Third-Party Event Strategy That Gets Results with Alex Reynolds Part 1 & 2: https://splashthat.com/podcast

In this episode, host Camille White-Stern shares her top learnings from Forrester's B2B Summit in Austin, Texas. She covers:The most engaging activations and events at ForresterTips for standing out on the conference floor without a boothHow to maximize your event budget and presence through partnershipsConnecting events to your larger content strategy ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Get our guide for how to choose, justify & maximize your event sponsorships (no email or download required): https://splashthat.com/resources/third-party-events-lpFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode, host Camille White-Stern is joined by Elaine Lee, Senior Manager of Field and Event Marketing at Writer. Elaine has over 7 years of experience in the B2B software and technology space and is passionate about staying at the forefront of marketing trends and using analytics to deliver results and enhance brand visibility.Tune in to hear Elaine and Camille discuss:The changing needs of event audiencesCreative event ideas to engage attendeesMetrics for measuring event successGetting internal buy-in for new programsTips for using Writer to expand the value of your events ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

In this episode, Splash's Director of Experiential Marketing Camille White-Stern and CMO Kate Hammitt record live from Forrester's B2B Summit. They're joined by VP of ABX at 6sense EJ Oelling and VP of Corporate Marketing at Highspot Lucas Welch to discuss how marketers can use event-led growth strategies to better their marketing and grow their business.  In their panel discussion, they share:How to create alignment and set event expectations between sales and marketingThe leading and lagging indicators they use to measure event successTactics for using intent data and engaging with buying committeesStrategies for maximizing revenue with existing customersTheir number one tips for starting an event-led growth strategy...and more. ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com Get the event-led growth playbook: https://splashthat.com/resources/event-led-growth-playbook-download

In this episode, Splash Senior Customer Success Manager Danielle Geisler steps in as a special guest host.Danielle works closely with the top event marketers at brands like Spotify, Nutanix, and Uber to understand their event strategies and help them reach their business goals.Throughout the episode, she walks through the biggest event trends she's seeing from customers and shares real life examples of how different companies are approaching and implementing these changes.Plus, she dissects the 7-11-4 rule from Google, a formula for building trust with potential customers through strategic content and touchpoints, and explains why marketers are increasingly focusing on quality of leads rather than quantity. ___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comCheck out more event trends for 2024: https://splashthat.com/resources/2024-outlook

In this webinar replay, Camille White-Stern sits down with Jack Tattersall, Director of Global Sales at Guidebook.They discuss strategies and tools to bring the intimacy and magic of smaller events to larger flagship gatherings.Tune in to learn:What to look for in an event appTactics to engage attendees before, during, and after an eventTips to maximize sponsor visibility How to build an event community...and more.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Guidebook: https://guidebook.com/Learn more about the Splash and Guidebook partnership: https://splashthat.com/webinars/no-bs-attendee-engagement

In this episode, host Camille White-Stern shares her observations and top takeaways from this year's Adobe Summit.She discusses the best booth activations, out-of-the-box wraparound ideas, and the surprising piece of swag that everyone lining up for.Plus, she explains her simple process for deciding whether or not to invest in a booth at third-party events.___________________________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Get more tips for maximizing your presence at conferences and trade shows: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-showsFollow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode, host Camille White-Stern sits down with Reveal's Isaac Morehouse and Will Taylor for an in-depth discussion about partner events.From sourcing partners, to cross promotion, to measuring success, Issac and Will share the inside scoop on how to create event partnerships that benefit both parties.0:01 – Introduction7:38 – Deciding to Host Partner Events12:00 – Finding the Right Event Partners19:50 – Defining Goals and Measuring Success for Partner Events30:17 – Aligning – and Staying Aligned – with Partners35:05 – Creating a Partner Event Playbook42:20 – Building a Partner Ecosystem______________________________________________________If you enjoyed today's episode, let us know. Support our show by subscribing and leaving us a rating. If you want to get in touch with our team or be a guest on our show, email us at podcast@splashthat.com. We'd love to hear from you.Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Reveal: https://reveal.co/

In the second half of this two-part episode, host Camille White-Stern and Vendelux CEO and Co-founder Alex Reynolds continue their conversation around using data to fuel event-led growth motions. Tune in to learn how to strategically use data to attract target event attendees, personalize outreach, get internal buy-in, and more.In case you missed it, check out the first half of Camille and Alex's conversation in the previous episode: Using Data to Build an Event Strategy That Gets Results with Alex Reynolds (Part One). Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-comGet to know Vendelux: https://vendelux.com/Learn how to maximize your presence at third-party events: https://splashthat.com/blog/how-to-maximize-your-presence-at-conferences-and-trade-shows

In this episode, host Camille White-Stern sits down with Alex Reynolds, CEO and Co-Founder of Vendelux. They explore the need for data in developing a third-party event strategy that generates revenue, how to leverage that data to get the right people in the room, and more. Plus, they discuss how marketers use tools like Vendelux to gain data-backed insights that help them find their audience and drive their third-party strategies. Follow Splash on LinkedInLearn how to maximize your presence at third-party events

In our latest episode, we highlight the key findings from our 2024 Outlook on Events report. We surveyed 1,200+ marketers to understand how they did last year, what their priorities are this year, and how event-led growth is helping them grow and scale their programs.Tune in to learn what they said, including:Why companies are adopting an event-led growth strategy and the impact it has on business goalsThe three essential components for integrating events into your marketing mixThe top challenges event marketers are facing this yearHow to leverage thought leaders for your events and other marketing materials-> Watch the full webinar-> Check out Splash's 2024 Outlook on Events report -> Get your copy of The Event-Led Growth Playbook

In this episode, Splash's Haley Kaplan chats with Gracie Bulleit, Event Marketing Manager at Pendo, and Sam Varga, Senior Manager of Global Field Marketing at AdRoll, about how they maximize their presence at third-party events.Tune in to learn how to:Identify which third-party events to attendAlign your event with your company's goalsDesign experiences that will have your booth buzzing with activityChoose swag that will make your booth a must-stop destination for attendeesDrive meaningful connections with prospective buyers throughout the eventKeep leads warm and continue the conversation after the event endsGet more tips for maximizing your third-party presenceJoin an upcoming Splash eventFollow Splash on LinkedIn

In this episode of Checked In with Splash, Splash's Perry Piep and Eric Aguirre talk about one of the biggest challenges for event organizers: predicting and boosting event attendance. In this conversation, Perry and Eric introduce Attendance Insights, Splash's new AI solution that gives hosts insights about anticipated event outcomes. Tune in to learn how Splash created the event industry's first predictive AI tool using years of event data and proven strategies for increasing turnout. Watch the Attendance Insights launch eventLearn more about using AI in events

In this episode, host Camille White-Stern sits down with Christine Swor, Director of Events and Production at Lattice, and Annie Thompson, Director of Experiential and Global Merchandise at Bumble. They discuss the biggest challenges event marketers are facing and strategies for planning events in 2024. Throughout the episode, Christine and Annie share best practices for aligning event strategies with business goals, driving attendance, identifying metrics for success, and creating high-impact, in-person experiences. Tune in to learn their biggest learnings for the year and how they're approaching their B2B and B2C programs in the new year.• Follow Splash on LinkedIn • Learn more about developing an event-led growth playbook for 2024

In this episode of the Splash podcast, Camille engages in a dynamic conversation with Kate Hutchinson, who most recently was leading product marketing at Guru. The duo delves into the intricate world of event marketing, sharing insights on crafting impactful experiences, maximizing team collaboration, and tackling the challenges of hybrid events. From pre-event strategies to sustaining team alignment post-event, Kate unveils practical tips and best practices that resonate with in-person and remote attendees. Tune in for a dose of event marketing wisdom!0:00 - Welcome and Setting the Stage2:00 - Overview of Splash's Brand Voice11:00 - Importance of Cross-Functional Collaboration21:30 - Team Integration Exercises30:15 - Sales Kickoff Planning Tips36:30 - Maintaining Alignment After Events46:00 - Strategies for Communication49:00 - Recommendations for Enablement Materials53:00 - Bridging the Gap in Hybrid Events1:00:00 - Wrapping Up and Key Takeaways

In this illuminating episode of 'Check In with Splash', Kate Hammitt and Emily Wilks discuss the transformative power of event-led growth in marketing. Hammitt, Splash's CMO, defines 'event-led growth' as a strategic approach using events as the primary channel for customer acquisition and retention. She elaborates on how events can drive significant value and growth for businesses by fostering authentic connections and deep trust.Wilks, from Gainsight, shares her expertise in deploying hyperlocal, tailored events. She emphasizes the importance of creating memorable experiences and leveraging events for pipeline acceleration, customer engagement, and increased ROI. The discussion covers strategies for scaling event programs, aligning with business objectives, and measuring success through impactful metrics.0:00: Introduction to Event-Led Growth1:37: Defining Event-Led Growth3:51: Events as a Revenue Driver5:21: The Power of Authentic Connections7:01: Strategies for Event Success8:31: Guest Segment: Emily Wilks on Hyperlocal Events10:56: The Role of Events in the Sales Funnel12:26: Event-Led Growth in Practice14:01: Q&A with Emily Wilks15:31: Wrap-Up and Key TakeawaysFor a deeper look into  event-led growth, check out our recent webinar, Mastering the Event-Led Growth Playbook, here: https://tinyurl.com/bdfjec2d

In this jam-packed episode, host Camille White-Stern's focus is all about maximizing your presence at third-party events. From the crucial first step of goal-setting to the nitty-gritty of onsite game plans and communication loops, Camille shares invaluable pro tips for achieving stellar results. Tune in to discover why you should never "wing it" at an event and how real-time updates can supercharge your team's performance and keep everyone aligned. Get ready to up your event game big time!

In Part Two of this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events. Watch this event on demand: https://splashthat.com/webinars/ai-for-events

In this multi-episode miniseries, we'll learn how to unlock the true potential of AI in event marketing. The one and only Cathy McPhillips, CGO of the Marketing AI Institute, shares how she harnessed the power of AI to create an unforgettable event experience at MAICON. Discover her secret to finding the right AI tools to make an impact and how she navigates through the hype to maximize the value of AI for events.Watch this event on-demand: https://splashthat.com/webinars/ai-for-events

Dive into the mind of event and marketing rockstar at TikTok, Nina Skoko, as she shares her career journey and the magic behind event-driven content creation. Discover the goldmine of user-generated content, and learn how Nina measures event success and sources her awe-inspiring event ideas. This episode is a masterclass in turning events into marketing masterpieces. Enjoy!

Looking for a new way to support revenue growth that doesn't require a ton of resources? Accelerate your event-led growth by incorporating ABM into your everyday event strategy. In this webinar replay, Splash sat down with ABM leaders Aria Radke and Mandy Hanson to bring you all the intel you need to marry ABM and event-led growth successfully.Watch the full webinar: https://splashthat.com/webinars/abm-event-strategy 

If you're in the events industry, you probably already understand this uncomfortable truth: you can meticulously plan the most awe-inspiring event, but if the right attendees don't show up... it's a flop and a total waste of your time. There's nothing more critical to event success than a thoughtful event promotion strategy. Enclosed in this episode are 13 event promotion tips for you to amplify your brand, and boost your registration numbers. RESOURCESFollow Splash on LinkedIn: https://www.linkedin.com/company/3237551/Book a Demo with Splash: 

In today's episode from the archives, we chat with Laura Lilley, who leads Hootsuite's global experiential marketing and events about what shifts she's observed in the evolutionary role of the event marketer, including a detailed look at her events playbook for HootSuite. We talk about measuring ROI and proving success. We explore effective communication tactics with leadership and getting buy-in and programmatic support from sales. And of course, she gives us some tips for weaving your social and event strategies together for maximum success.

A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing. 

If getting your finance team's buy-in feels a bit daunting or unknown, today's episode is for you. We sit down with Splash's CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

A common pain point for event marketers is the challenge of staying in lockstep with their sales teams when it comes to building events as a high-performing revenue growth channel. If alignment with marketing and sales is something your team is struggling with, you're sure to enjoy this conversation between Camille and Stephanie Pennell, ZoomInfo's Director of Event Marketing. 

If getting your CFO's buy-in feels a bit daunting or unknown, today's episode is for you. We sit down with Splash's CFO, Matthew Curry for expert tips on how to build a strong business case and how B2B marketers can get support to buy a new tool or product.

In this episode, we chat with CMO of Splash, Kate Hammitt to dive into the second part of our conversation around AI in marketing, specifically event marketing. There are incredible opportunities on the horizon as it pertains to AI tools and their impact on an organization's ability to tap into an event-led growth business model, something that will become increasingly important as events play an outsized role in creating and capturing demand, generating pipeline, and closing more revenue. 

In this episode, Camille and Splash's CMO, Kate Hammitt, explore what the proliferation of AI means for marketers, and dig into some current uses and practices B2B event marketers can deploy to leverage what's available and possible today in their event marketing strategy. This is part one of a two-part conversation because, honestly, there are many ways to apply AI technology to marketing today, and even more will be possible with time. Part two of this conversation will include a preview of future AI support for event marketers, to help you prepare for what's next.

When it comes to B2B marketing, all the rules are out the window. And for that reason, there's never been a better time to be a B2B marketer (or a B2B event marketer). In this episode, Camille interviews Refine Labs CEO Chris Walker about creating and capturing demand using events, community, content, and dark social. 

Taking time for yourself can be tough as a marketer. Here's a short and sweet guided meditation to help you find some calm in the chaos. 

Today, we're talking about cookies. And unfortunately, not the delicious kind. We're talking 3rd party cookies, why they're going away, and how the need for first-party data will spark urgent changes in sales pipeline development and customer acquisition strategies.To cope, some consumer-facing brands are exploring first-party data via web3 platforms and embarking on metaverse activations. Others are taking a more conventional route and expanding their use of surveys, polls, and web forms on their digital platforms.In this episode, Greg Higgins, Splash's GM of Europe and Global Head of Partnerships, is helping us explore an overlooked source for first-party data: events. 

Refine Labs sat down with our very own Kate Hammitt, CMO of Splash, to chat all things Event Marketing on their podcast Stacking Growth. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also discusses how companies like Splash are streamlining the process for companies, what the focus of goals and data should realistically be, and more!

In this episode, Splash CEO Eric Holmen joins Camille to discuss the State of MarTech in 2023. Marketing technology is a rapidly evolving field that has changed significantly over the last few years. From AI-powered tools to event management and marketing automation tools, MarTech enables businesses of all sizes to reach new heights of efficiency. In light of all these changes, Eric shares his perspective and thoughts on the landscape. Follow Eric on LinkedIn: https://www.linkedin.com/in/holmen/Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/Follow Splash on LinkedIn: https://www.linkedin.com/company/splashthat-com

In this episode, you'll hear from Jessica Lore, Director of Events and Customer Advocacy at Visier. Jessica gives us a peek behind the curtain of how she does all she does to stay sane as an event leader and the key ingredients in her secrets to event success. Follow Jessica on LinkedIn: https://www.linkedin.com/in/jessicalore/Follow Camille on LinkedIn: https://www.linkedin.com/in/camille-white-stern-7987b893/

Every year we survey hundreds of event professionals around the world and ask them to weigh in on a lot of topics - all about event marketing. Their collective answers shed a helpful spotlight on the key trends in event marketing, giving our community some valuable insights. And as if that's not already the ingredients for an amazing episode, our very own CMO of Splash, Kate Hammitt, is joining us to dive into the results of the report. Get the 2023 Outlook of Events Report: https://splashthat.com/blog/2023-events-outlook-report-the-dawn-of-the-everyday-event?&utm_source=podcast