MICAST_The Official Podcast Of MICA Ahmedabad

From Challenges to Solutions: Our newest episode with Vaibhav Munjal, Co-founder of ChalChitra Talks, is dedicated to helping creators find harmony between artistic expression and sustainable livelihood.  For those who do not know about CCT, ChalChitra Talks is a one-stop destination for all your recommendations…movies, books, podcasts, TV shows, poetry, and so on. In this short episode, Vaibhav shares his insights on his journey while building a sustainable career that stands the test of time.  We believe that in a world filled with so much content around us, ChalChitra Talks comes as a beautiful filter, bracketing meaningful content that we can consume.

Has the global conversation about mental health truly transformed the workplace paradigm, or are we still burning out and quitting quietly? We're in conversation with Tanmoy Goswami, a Fellow at the Reuters Institute for the Study of Journalism, University of Oxford. He is the founding editor of Sanity - a mental health story-letter & platform that uses the power of storytelling to discuss the politics, economics, and culture of mental health. From heading the desk at leading business publications after building them from scratch, he pivoted to writing about the global mental-health movement after a long career in business journalism, primarily to make sense of his own long history of depression, anxiety and self-harm. Tanmoy talks about mental health in the workplace, productivity paranoia, burnout, people-centric policy making - and of course, his journey as an independent newsletter creator & mental health storyteller. We dug into: 01:58 The Tanmoy Story 10:30 Tanmoy's take on Productivity Paranoia 18:07 How to build an inclusive and supportive environment at workplaces 21:48 How to avoid burnout 28:00 Power of Storytelling 32:14 Using your platform to advocate for mental health 37:00 Parting thoughts

Is hustle culture a healthy motivator to achieve more, or is it a toxic excess fostered by unrealistic expectations? To answer this question we've found a man that has truly done it all. Starting as an Assistant Restaurant Manager, to becoming a Radio Jockey, TV Anchor, Producer, host of Spotify's popular Original podcast Love Aaj Kal, and off late, even Chief Eating Officer! We're in conversation with Ankit Vengurlekar - with over two decades of experience, Ankit has mastered content, conversations and community engagement across newsrooms and global corporations - organisations like LinkedIn, Tech2.com, Gadgetwala.com, Crypto App CoinSwitch, and many more. He helps us decode the ground realities (and philosophy) of hustle culture in India, his learnings from numerous career transitions and passion projects, and even whether crypto is truly a worthy side hustle today. In this dazzling conversation, we dive deep into: Ankit's learning when it comes to career transitions - 2:38 The advent of hustle culture and the impact it has - 9:54 Is crypto a good side hustle? - 25:21

Our next guest cracked the content code for Indian audiences, disrupting genres and platforms with his scary good (and record-breaking) horror content. We're on a quest to find out how. MICAST is in conversation with Divay Agarwal - Head of Content at The Mad Virus Studios and creator of the immensely popular YouTube horror show, Khooni Monday. With over 7 years of experience ranging from product management to content creation, across organizations such as Lionsgate, Jio Cinemas, JioTV+ and HT Media. He's a content extraordinaire from MICA's batch of 2018! In this episode we discuss: 1:37 - Horror entertainment vs. the Indian mainstream 8:16 - The key to engaging fans and keeping them hooked to your content 12:03 - Decoding Divay's process - adapting animation for audio formats 20:00 - The business reality of creative content endeavours Keep up with MICA's Offical Podcast over at our Instagram page! https://www.instagram.com/micast_themicanpodcast

How can I address and eliminate research anxiety? Feelings of fear and uncertainty associated with authentic scientific research and production, not knowing where to begin an exploratory thought or approach to a hypothesis, and even facing imposter syndrome during publication - all constitute research anxiety. And, we've found a virtuoso capable of answering our question at length. We're in conversation with Prof. Manisha Pathak-Shelat (Professor, Communication & Digital Platforms and Strategies & Chair - Centre for Development Management and Communication (CDMC) MICA, Editor, JOCC, India). She's served as Editor of the Journal of Creative Communication, SAGE Publications, and has also been a Researcher at the University of Wisconsin-Madison. A leading voice in the area of communication research and publication. In this episode, we talk about the following: 1:07 - why does research scare so many people away? 3:10 - understanding the umbrella term ‘communication research.' 12:38 - tips and tricks to be a good researcher today

Long and illustrious careers are usually bolstered by hundreds of stories and anecdotes, a lifetime of experiences; moulding an astute business lens in the process - and we have proof. We're in conversation with Mr. Kamal Bali, President & Managing Director at Volvo Group, India. Mr. Bali has been spearheading top global and Indian brands as President & CEO for two decades, and has established a number of multinational corporations in India. Having accumulated precious cross-functional knowledge, Mr. Bali is respected for his value-based leadership and professionalism with a strong ethos. Fun fact: He has also been knighted and awarded one of Sweden's highest honours by Their Majesties, the King and Queen of Sweden! In the MICAST Studio, we discussed: 14:07 - Sustainable rapid innovation, and the future of mobility 18:00 - Advice for young entrepreneurs 20:59 - Artificial intelligence and the human touch, in application

Over the years, brands have increasingly been given human characteristics, such as persona, personality, and identity. But have brands truly been humanised, or do they still miss a ‘human touch'? We're in conversation with Ankit Kasliwal, an '08 MICAn, Head of Marketing for Titan's Skinn Fragrances division. He's also responsible for marketing Titan's newest and most ambitious brand - Taneira. Prior to this, he has been a Strategic Marketing Leader for the Tata Neu App and a Category Brand Manager for Hero Motocorp. Having worn many hats, he holds diverse expertise in a range of sectors - automobile, retail, FMCG, premium/bridge to luxury retail and consumer tech. In this insightful episode, we discuss: 1:05 - Points of parity and difference in marketing across sectors & industries 11:40 - Branding green flags for new-age marketing design 19:45 - Tapping into consumer emotional need-space 37:00 - Driving category adoption and relevance while democratising fine fragrances

Have you ever felt like your social media feed's been cluttered by irrelevant content? We're in conversation with Sanjana Singh, Creative Director at Terribly Tiny Tales (TTT) about staying atop content clutter on social media, leveraging platform insights to stay in tune with the audience pulse, and maintaining originality in content creation processes! Sanjana is a content extraordinaire and storyteller; creator of multiple content IPs for brands like Amazon Prime Video, Hershey's India, Cadbury Dairy Milk Silk, OkCupid, TLC, and more. She's also responsible for building a 5 million strong digital community, organically - with a core expertise in the creation and curation of promotional content for brands in the form of engaging social-media friendly storytelling formats. In this riveting episode we discuss: 6:23 - How to maintain resonance with the audience pulse 13:10 - How to maintain originality as a content creator 18:35 - Professional content creation and social media detoxes 21:30 - Advice for the content creators of tomorrow, considering the industry's trends and opportunities

Have you ever dreamt of being at the helm of your own brand as a freelancer? We're in conversation with Deepak (Chuck) Gopalakrishnan about creating distinctive personal brands as key differentiators in a highly competitive and rapidly growing global gig economy. Coupled with sage wisdom about tackling frantic freelancing hurdles that include finding a work-life balance, multi-tasking, time management, structuring & organising processes and output. Deepak is a digital marketing and strategy freelancer, podcaster, co-founder of Rough Paper Creative, and an ‘09 MICAn. Having worked with the likes of Ogilvy, Leo Burnett India, & OML + Insider.in, Deepak chose the gig economy and built his digitally enabled self-brand “ChuckOfAllTrades”. During this riveting episode we explore: 1:20 - How to balance multiple gigs and responsibilities effectively, as a freelancer 2:53 - Discussing the pandemic's push to the global gig economy, and excelling in the world of freelancing today 20:34 - How to build audiences that love your content 35:22 - The coveted origin story behind Deepak's self-brand ‘Chuck'

Have you ever wanted to mute the ruckus and noise of televised news debates, in pursuit of the truth? “Are You Shor?“, is an audio story made by MICAns about the pressing social matter of televised debates that incite, excite and ignite, but are often mindless conversations that don't address the true issue at hand. It speaks of separating the voice from the noise and engaging in “choice wisdom” in a media overload environment. At MICA, the production of audio novels on contemporary social hurdles is an integral part of the orientation program, bringing together 3 different batches: PGP, CCC & FPM.

Fondly remembered by generations of MICAns, Prof. Rasananda Panda has unveiled the world of economics to all who have come to study business at MICA for over 15 years. His sharp understanding of business dynamics, the economic environment of India and other emerging markets have fundamentally shaped MICAn students' understanding of economics. In this episode of Beyond The Classroom with MICAST, we delve into some hot-button issues in the business world - cryptocurrency, Web 3.0 and the economy's future. We discuss: 1. A basic look at cryptocurrency investments: 0:40 2. The regulation conundrum 3:58 3. Is there a crypto bubble?: 11:24 Prof Panda also engages in his favourite activity - answering student questions! Stay tuned till the end for some illuminating answers to questions that Shachee Desai and David Caleb sent in! #NewPodAlert #MICAST #Economics #Crypto #NFT #Cryptocurrency #Metaverse #MICA #Faculty #BeyondTheClassroom #Business #BSchool

Mr. Darshan Trivedi is a Professor who wears many hats - an ardent educator, a seasoned media professional, and a passionate director and producer. He's also the mastermind behind MICA's annual Indian OTT Platforms Report: a widely-regarded report of repute that the industry looks to for a cohesive look at the evolving space of digital entertainment. In this episode of Beyond The Classroom with MICAST, we break it down with Mr. Darshan Trivedi, one of our top professors from the area of Media and Entertainment. We discuss: 1. Behind the scenes of the OTT report: 0:40 2. How GenZ is shaping the future of entertainment: 7:13 3. The future of how we study OTT: 17:38 We also dive into the stories of Mr. Trivedi's directorial debut and his love for making films! Stay tuned till the end for some never heard before trivia about how he goes about planning his cinema projects.

Prof. Ruchi Tewari, Associate Professor fro the Communications Area at MICA, thinks you can't overstate the importance of crisp communication in a world full of over-saturated messaging. As attention spans shrink and 'clutter-breaking' becomes the need of the hour, Professor Ruchi breaks down her basic tenets of how one can cut through the noise. In this episode of Beyond The Classroom with MICAST, we bring onboard one of MICA's beloved communications professors and discuss: 1. Getting down to the basics of eradicating clutter: 1:08 2. Her thoughts on some of her trademark expressions and phrases from class: 9:10 3. The key things to keep in mind when presenting an idea: 14:00 Stay tuned till the end to hear more about a side of Professor Ruchi you may not have heard of: her love for biking and her Bullet.

The Pride Movement in India has rested on the shoulders of those who worked tirelessly to create spaces for the community that helped them feel safe and accepted. The Humsafar Trust, established in 1994, is one of the leading organisations that stepped up to the task of making queer voices heard. Suhail Abbasi, Co-Founder of The Humsafar Trust, joins us for a very special Power In Pride edition of MICAST, to tell us the captivating story of Humsafar, the Indian LGBT+ community, and his own illustrious media career! In this episode, we cover: The Humsafar Story 1:20 Representation of queer people in media 13:58 How does one become a good ally to the community? 22:55 The MICAST team wishes you all a very Happy Pride Month!

We're delighted to put a cherry on top of our sixth season, The Media Masters, by having Professor Santosh Patra, Associate Professor & Area Leader in Media and Entertainment Management at MICA, join us for a crossover Overtime episode! We discuss: 1. How gaming plays into the world of experiential marketing 3:37 2. Disruptors in the media industry 6:00 3. The future of M&E in a rapidly evolving world 14:22 Professor Patra is an expert on exploring the dynamism involved in the domain of media and entertainment business, digital sociology and new media philosophy. Tune in for an enriching conversation that skims through all these topics!

Let's talk comics! We uncover the fascinating stories of how some of India's most beloved comic characters from the Tinkle Comics universe were conceived. Our guest tells us all about how the iconic Amar Chitra Katha tells timeless stories for all generations and how print comics have kept up with the digital age. Stay tuned for a conversation about: 1. The creative process behind popular Tinkle characters like Shikari Shambu and Suppandi (3:30) 2. The editorial calls that need to be made when retelling mythological stories for Amar Chitra Katha(15:35) 3. How Amar Chitra Katha's distinct art style was conceived (18:49) Could there ever be an ACK universe of characters like Marvel, and how does nostalgia play into marketing these widely adored cornerstones of our childhood? Ms. Reena Puri shares her delightful thoughts on these questions asked by our very own students at MICA.

Let's talk TV! We unravel the nuances of television content in a fascinating conversation with Ms. Megha Tata, Managing Director at Discovery Communications India. We gain insights into the television industry's meteoric shift to digital and the creative decisions that fuel the content that reaches our screen. Stay tuned for a conversation about: 1. How to adapt to different storytelling environments (1:07) 2. How Discovery+ breaks through the oversaturated OTT space (5:30) 3. The behind-the-scenes of a massive media company (21:09) We also discuss the iconic Man vs. Wild case and the changing consumption patterns of audiences, where students at MICA shared their own questions with our industry expert.

Let's talk OTT! We engage in a thought-provoking conversation about television, OTT and short-form content with Mr Rahul Sarangi, Vice President - Head of Short Form & New Content Initiatives at Disney+Hotstar. This episode is jam-packed with unheard of insights about the diverging content decisions when it comes to TV vs. OTT, what the future of entertainment looks like, and the mindset future marketers need to thrive. Stay tuned for a conversation about: 1. What goes into curating content for radically different audiences (3:20) 2. The short-form content revolution and what it means for the future (12:20) 3. The democratisation of content and the rise of regional entertainment (19:29) Mr Sarangi also dissects questions from the students of MICA - we discuss the strategy required to bring older generations up to speed on OTT and how Disney+Hotstar breaks through the OTT clutter.

Let's talk LIVE events! In our third episode, we welcome Mrs Tulika Yadav, Former Chief Marketing Officer at PayTM Insider.in and Former Head of Marketing & Ticketing for OML Festivals. We examine the challenges that the LIVE events industry has faced due to the pandemic, the hybridisation of virtual and in-person festivals, and the benefits of taking a sabbatical. Stay tuned for a conversation about: 1. How the LIVE events industry mitigated the effects of the pandemic (1:04) 2. The future of LIVE entertainment (5:14) 3. Hitting restart by taking a sabbatical (15:00) Students of MICA also share their questions regarding the longevity of digital events and the unique marketing used for events from differing genres.

Let's talk movies! In our second episode of The Media Masters, we're excited to have Mrs. Ridhima Lulla, Chief Content Officer at Eros International. From analysing India's changing taste in film, to deciding which stories are worth telling, we explore all that there is to be learned about the business of cinema. Stay tuned for a conversation about: 1. The delicate balance between profitability and creativity (4:44) 2. How OTT has expanded the scope of new, innovative content (13:00) 3. Metaverse and the future of films (15:04) Our industry expert answers some questions from MICAns themselves, about OTT vs Theatres and Eros' Bollywood Film Festival campaign, and joins us for an exciting rapid-fire segment at the end.

Dive into the world of directing! In our inaugural episode of the sixth season of MICAST - The Media Masters, we're delighted to have Dar Gai, India-based Ukrainian Film Director and Co-Founder at Jugaad Motion Pictures. We explore the dynamics of filmmaking through the lens of Dar Gai's fascinating stories about her work and behind-the-scenes anecdotes from her popular projects (like Prateek Kuhad's Kasoor). Stay tuned for a conversation about: 1. The creative process that goes into making an impactful music video (5:03) 2. Seeking out new media to become a better storyteller (11:55) 3. How to make ads that don't make people hit the Skip Ad Button (24:23) We also discuss some interesting questions from MICAns, and delve into conversations around planning production and intimacy in Indian Cinema.

In our fresh new Overtime Episode, we bring to you Mr. Mani Makkar Product Marketer at Netomi. Hear it from the winner of the prestigious Adecco Global CEO challenge 2021 about everything you would want to know about SaaS Marketing. - SaaS Marketing in layman's terms - How SaaS Marketing is being leveraged by brands today - Big shifts in the world of SaaS The episode is now live, stream on any platform of your choice! #podcast #bschoolpodcast #SaaS #productmarketing #ceo #globalceo #adecco #netomi #managementpodcast

Dear Listeners, We are back with our Overtime Series. Our mini-series focuses on different themes built over time, with each theme featuring eminent speakers from their area of expertise. In our new Overtime Episode, we bring to you Dhruv Sehgal (@dhruv) - writer, director, and actor. Fame - Little Things. Tune in for a fun and engaging conversation on - - How to overcome the issue of a writer's block - The evolution of the Comedy Sketches genre - The opportunity cost of shifting across platforms like OTT and YouTube Stay tuned for a fun rapid-fire round in the end. Do let us know in the comment section below as to what inspires you to be a writer/director/author. The episode is now live, stream on any platform of your choice! #podcast #bschoolpodcast #dhruvsehgal #creativity #content #storytelling #netflix #littlethings #dicemedia #ott #audience #managementpodcast

Product Marketing to Parents ft. Swati Rai. In this episode, we learn about casting aside your inhibitions and the mindset needed for product marketing. Ms Swati Rai is currently the Chief Product Officer at Hubble Connected. In this episode, we bring you a discussion on the integration of tech into the babycare industry, shifting from B2B to B2C brands, and giving back to young inspiring talent. We specifically discussed - > Using the 5 Whys and critical metrics when creating new features for customers > Understanding Indian parents and how to cater to their challenges of childcare > Failing early, failing hard, and making the most of your career

Revolutionizing Reading & Gaming ft. Amol Gurwara. In this episode, we delve into the depths of Kindle's global success as an e-reader and the insights that drive the world of gaming. Mr Amol Gurwara is an alumnus of MICA from the batch of 1998. He is currently the Country Manager at Amazon, Kindle and was previously the Studio Director at EA India. We're delighted to bring you an episode chock-full of information about the shift to digital literature, innovation and cutting edge technology, and the art and science of games. We specifically discussed - > Charting your own course and planning strategy for your future customers > The gaming industry's unique position on the intersection of tech, creativity and entertainment > How MICA is an excellent idea incubator

Content, Curation, and Creating Impact ft. Vineet Kanabar In this episode, we discuss the growing audio industry, evolving content marketing strategy to take on new challenges, and deriving user insights for Spotify. An alumnus from the batch of 2011, Vineet Kanabar leads Content Marketing at Spotify India and is the creator behind the podcast Story Tellers and Story Sellers. He has previously worked at The Viral Fever as Head of Marketing. We're excited to bring to you a behind-the-scenes peek into how new shows are conceptualised based on consumer feedback, how Spotify innovates new features and the importance of curating content that strikes a chord with the new India. We specifically discussed - > Taking the right cues from viewer conversations > What makes a cross-functional team efficient > The MICAn DNA that gives us a broad perspective Stream Episode 8 wherever podcasts are available to hear from one of our treasured alumni!

Rethinking Digital Partnerships ft. Saket Jha Saurabh. In this episode, we dissect the ever-evolving world of digital content creators, the business of helping users build community, and what to take away from B-school! Mr. Saket Jha Saurabh is an alumnus from the batch of 2002, and is currently the Director & Head - Entertainment and Music Partnerships at Facebook India. He shared with us his insights on how to effectively solve for the consumer and achieve the perfect product-market fit in the digital economy. We're excited to bring to you an in-depth dive into how Facebook's partners are rethinking how they operate post-covid, using algorithms to optimise user experience while securely maintaining privacy and learning the skills you need to pick up outside the classroom. We specifically discussed - > How Facebook helps their content partners meet their goals > The algorithms and how they continuously improve for consumers > What makes MICA the b-school for the modern world Tune in to the episode to absorb great ideas, from one of MICA's treasured alums!

Simplifying Sports Media and Marketing ft. Gautam Chatwal. Let's dive into the seismic shifts that the industry underwent during the pandemic, bringing to screen the games that fans love despite it all. Mr. Gautam Chatwal is an alumnus from the batch of 2002 who is currently the Vice President - Product and Revenue at Star Sports. He shares with us how he combined his passion with his profession to lead one of the biggest sports media companies in the country. We're delighted to bring to you a fascinating conversation that revolves around the future of sports, his excitement at the gradual but heartening growth of women's cricket, and a fun anecdote when he was locked out of a stadium. We specifically discussed - > Shifts in the sports sponsorship environment > Fan relationships and the advent of new leagues > Digital evolution and media rights bidding Tune in to listen to an extremely engaging and insightful conversation!

It's all about People Management ft. Kunal Jeswani. Everything you need to know about advertising especially in the post-pandemic world and how building a culture of happiness exponentially impacts your organization. Mr. Kunal Jeswani is an alumnus from the very first batch of MICA and is currently the CEO of Ogilvy India. We are extremely excited to bring to you the most sought-after guy in the world of advertising. Catch him talk about his inhibitions while joining a new college, his aspirations as a fresh graduate, and his love for origami! He specifically touched upon points on Advertising - How Advertising shaped post the pandemic His take on Moment Marketing Mistakes to be avoided in Advertising Tune in to listen to an extremely engaging and insightful conversation! #MICA #SchoolofIdeas #ManagementPodcast #MICAST #Season5 #TheAlumSaga #Advertising #MomentMArketing #CEO #Ogilvy #Ads #Origami

Taking the leap of faith ft. Padmini Rathore. Know the truth of career transitioning through her journey from media to law. Ms Padmini Rathore is an alumna from the batch of 2002 and is the CEO of DSK Legal. She has also been recognized as one of the most promising women leaders 2021 by Economic Times. Walk down her inspiring journey with us as she tells us how she managed the change. She will walk us through - 1. Her aspirations and inhibitions as a fresh graduate 2. If job hopping benefits or detriments careers 3. Sacrifices she made to make it to the most promising women Stay tuned till the end as she describes her life at MICA! #MICA #Schoolofideas #Podcast #Managementpodcast #Legal #Lawfirm #Media #career #pivoting #dynamic #femaleentrepreneur #mostpromisingwomen

Out of the Ordinary with Mr. Navaneeth L V. He talks about the future of the print media, the ramifications of the brave new digital world, what revenue model is the best fit for newspapers, and lessons from his younger self. Mr. Navaneeth L V is an alumnus from the batch of 1998 and is currently the CEO of The Hindu Group. He touches upon extremely insightful topics - • The importance of taking a sabbatical • The survival of the print media • The Hindu model of breaking the silos through disruptive innovation Do not miss the last bit of the episode, and we assure you it will be worth the wait.

Need of the hour: Human Moment in Advertising We are excited to bring to you a very experienced personality in the field of advertising, Mr. Anirban Mozumdar. He is an alumnus of MICA from the batch of 1997 and is currently the Chief Strategy Officer at 82point5 Communications. Catch him talk about - • His journey post MICA across various advertising agencies (03:05) • Important skill required for brand building and advertising (08:40) •DONT'S of an advertising agency (13:01) Stay tuned till the end as he walks us through what MICA looked like in the 90s and how he describes MICA in one word.

Rendezvous with Kedar Lele: Fundas on sailing the corporate and living life the right way! Mr. Kedar Lele is an alumnus of MICA from the batch of 1998 and is the Executive Director - Customer Development, Hindustan Unilever and Chairman, Unilever Bangladesh. We are super thrilled to bring to you, the most sought-after man in the FMCG sector. He will take us through his take on - • MBA before work ex or after a considerable amount of work experience? (03:50) • Does job-hopping accelerate or detriment careers? (7:40) • Skills required to sail through life (29:50) Stay tuned till the end as he walks us through what MICA looked like in the 90s and shares exciting instances from his MICAn life.

Tune into this engaging conversation we had with Dr. Pooja Thomas, Professor & Chair, Culture and Communication area at MICA. Since childhood culture has played a huge role in shaping us and it continues to do so. Let's engage in a wonderful conversation which helps us decode what Culture actually stands for. Hear her talk about, how hegemony plays a role in our everyday lives (04:25), how visual culture impacts us (09:40) and what determines urban culture (17:30) Stay tuned till the end to listen to a very touching conversation revolving around motherhood. #MICASTOvertime #Podcast #CulturalPodcast #CultureandSociety #Hegemony #CulturalStudies #VisualCulture #UrbanCulture #Motherhood #Feminism

Tune into this engaging conversation we had with Dr. Falguni Vasavada-Oza, Professor & Chair, Strategic Marketing area at MICA. As advertising is a volatile field, let us engage in an insightful conversation talking about how New-Age Advertising is shaping the industry today, giving rise to Influencer Marketing and various Social Media Strategies. Hear her talk about, if Advertising is going to die out in the near future (04:56), the new ASCI guidelines and its impact on the influencer marketing industry (08:20), should brands rely on human instincts and intelligence for decision making (11:28) and much more! #MICASTOvertime #MICA #SchoolofIdeas #Podacst #BusinessPodcast #Marketingmaniac #SocialMedia #DigitalStrategy #WorldofAvertising #NewAgeAdvertising #DecisionMaking

Tune into this engaging conversation we had with Ms Harmony Siganporia, Associate Professor, Culture and Communication, MICA. Hear her talk about, The birth of semiotics and its emerging trends (06:13) , How semiotics can help reinstill the lost workplace culture due to digitization (10:55) , Indian Cinema, Youth culture, Enthnomusicolgy (13:55) #MICASTOvertime #MICA #SchoolofIdeas #Podcast #ManagementPodcast #Semioticstudy #SemioticMarketing #YouthCulture #IndianCinema #MICAnEdge #Culture #Society #EthnoMusicology

Tune into this engaging conversation we had with Mr. Srikanth Kidambi, World No.1 BWF Ranking 2018. He talked about his journey with the sport (1:00), shift from doubles to playing singles (2:05) and how he kept himself committed to the sport during the lockdown (2:54). He also spoke about how he fought a disease and came back even stronger (3:52), keeping calm under pressure situations (7:00) and getting trained by Gopichand Sir (8:00). The full podcast is out now, streaming on every platform of your choice! Don't forget to tune in. Link available in bio. #Breaking9to5 #MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #Badminton #Sportsman #Sports #WorldNo1#SrikanthKidambi

Tune into this insightful conversation we had with Ms. Srishti Behl, Director of International Original Film at Netflix India. She talked about how she navigates and puts her finger on the right kind of stories (5:50), how she chooses whether a particular story has to be pitched as a Netflix original (8:00), and she measures the success of each show (11:50). She also gave us insights into the Indian consumer (13:33). She spoke about the Anthology format of telling stories (18:10) and what she thinks of the streaming platforms serving as the meeting point of established ‘stars’ and budding storytellers (22:16). #Breaking9to5 #MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #SrishtiBehl #Director #Netflix #NetflixOriginal #Creativity #Storytellers #Stories #NetflixatMICA

Tune into this engrossing conversation we had with Mr. Vivek Prabhakar, Co-founder & Director at Chumbak Design Pvt. Ltd. He talks about his journey of starting and growing Chumbak (1:10), how was it like venturing into a domain without expertise (6:15) and investing heavily in retail in a time digital is going strong (16:27) He also spoke about how imperative is crafting a unique customer experience for a brand (20:14) and his advice to young entrepreneurs (26:59). #Breaking9to5 #MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #Vivek Prabhakar #Chumbak #Design #Creativity #Startup

Tune into this fascinating conversation we had with Ms. Aishwarya Sridhar. Ms. Sridhar is an Indian wildlife photographer, wildlife presenter, and documentary filmmaker. She is the youngest girl to have won the Sanctuary Asia- Young Naturalist Award and the only Indian woman to win the Wildlife Photographer of the Year award. She talked about how her childhood played a role in shaping her aspiration(1:14) and preparing herself for different shoots (9:11). She also takes us through her experience of the wetlands, her story of how she saved Panje (Maharashtra) from being yet another concrete jungle (15:10), and the importance of personal branding for a photographer in today's day and age (19:10) #Breaking9to5 #MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #AishwaryaSridhar #Wildlife #Photography #Nature

Tune into this fascinating conversation we had with Ms. Sujata & Ms. Taniya. They talked about their journey and inspiration behind SUTA (1:55), building a saree brand without a formal education in design (5:26), and the importance of building communities for brands (10:30). They also spoke about how they realised HR is the most critical function (19:47) and how to select the right co-founder (21:53). For those who want to know about entrepreneurship, this is a power-packed raw episode in the true sense. #Breaking9to5 #MICAST #Season4 #Breaking9to5 #MICA #Story #BSchoolPodcast #Podcast #IndianPodcast #CandidConversations #ManagementPodcast #SujataBiswas #TaniyaBiswas #SUTA #Weavers #Sarees

Tune into this conversation with Mr. Shiva Keshavan, where we drive lessons from his sheer grit and passion for Luge. He spoke about his journey that began in Himachal with no resources (4:28), how marketing and sports can be blended (11:13) and the role of movies (20:11). He also talks about how he used crowdfunding to raise funds to travel for the Olympics (14:14) and his advice to people chasing their dreams of "controlling the controllable" (31:12).

Tune in to this insightful conversation with Ms. Yan Han, Chairperson, International Business at Topline Consulting Group. Catch her talk about grabbing attention and creating an impact (5:33), understanding consumer sentiment and creating content which is wholistic and empathetic (9:15) and her favourite Indian word 'jugaad'! She also talks about forecasting demand in unprecedented times (15:30), understanding human beings across cultures and designing products which connect with people in a world dominated by technology (22:40). The full podcast is out now. Streaming on every platform of your choice!

Tune in for a gripping conversation with Mr. Siddharth Dabhade, Managing Director, MiQ. Hear him talk about his journey (1:05), new norms which may stick around (5:00), data privacy and the road ahead (11:50), the shift from linear TV to OTTs and its impact on the advertising industry (14:50). He also discusses brand safety concerns (18:10), measuring ROI and assessing data from advertisements using Programmatic technology (23:07) and whether brands should blindly follow every online trend (29:24). #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #podcast #indianpodcast #MiQ #MiQDigital #Advertising #Ads #Brands #Digital

Tune in for an insightful conversation with Mr Vijay Udasi, SVP Intelligent Analytics Lead, India & Indonesia, Nielsen. Hear him talk about his journey (1:00), key issues with data privacy (3:27), increased demand for analytics post-pandemic (7:45), and the major trends to look for in FMCG, Retail & Media space (12:10). He also talks about the change in streaming culture owing to the lockdown (16:52), AI as an alternative to coding (21:45), and his take on sustainable analytics(27:40). The full podcast is out now. Streaming on every platform of your choice! #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #bigdata #podcast #indianpodcast #analytics #Nielsen #marketresearch

Tune in for an interesting conversation with Mr. Mohit Arora, Global Digital Marketing Lead, Mars, Petcare. Hear him talk about his journey (1:00), standing out in a digital chaos (5:24), managing a campaign gone wrong (11:25) and what the future holds for digital (18:10). He also gives us insights on how different elements in the business value chain get impacted by digital transformation (20:30) and whether automation & social distancing will impact on-ground sales (25:35). #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #digi #digital #mars #transformation

Tune in for an engrossing conversation with Mr. Siddharth Agrawal, Head, Premium and Luxury Brands, AJIO.com. He takes us through his journey (1:00), talks about the evolution of retailing (3:00), the importance of service in today's world (9:43) and discusses new trends like supercharging (21:18). Wait till the end to hear him talk about first 'standing in' to be able to 'stand out'. He also shares his MBA experience and tips for students! (30:58) #BeyondTheBoardroom #MICAST #micaschoolofideas #MICAn #expertopinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #retail #AJIO

Tune in for a gripping conversation with Mr.Mazin Abdullah, Senior Director, Cross-Sell, Lendingkart, where he takes through his journey and discusses in brief about the FinTech space in India (4:47), the impact of COVID on the industry, and retail lending can be a good option to explore in such times (10:50). He also talks about how AI is helping mitigate the risk of unsecured loans and newer innovations for startups (20:30). Wait till the end for some excellent tips on managing personal finance! ( 30:00) @micast_themicanpodcast @mica_schoolofideas #BeyondTheBoardroom #MICAST #micaschoolofideas #ExpertOpinion #professionals #experts #industry #journey #business #pandemic #bschools #insights #podcast #indianpodcast #fintech #lendingkart

In this #TB episode, we are in conversation with Mr. Sandeep Shukla, General Manager, Jaquar, where he talks about how millennials approach luxury and the shift from a need centered market to an experience-based market. He also shares his views on the importance of creating consumer education and how one good customer can become your biggest advertiser. Click on the play button and tune in. Don't forget to tell us in the comment section what you loved about the episode!

In this #TB episode, we are addressing the need of all Tech lovers. We are in conversation with Mr. Bhaskar Choudhuri, CMO, Asia Pacific, Lenovo, where he talks about how marketing has evolved in the tech domain since his early days at Lenovo and his journey from chocolates to tech. He also shares his views on the increasing gaming culture and the fading gamer stereotype. We also discuss Lenovo, Thinkpad, and innovation. If you are looking forward to making a career in the Tech Industry, this should be your pick, so tune in. Don't forget to tell us what you loved about the podcast. #podcast #spotifypodcast #advertising #technology #innovation #marketing #gaming #mica #micast #spotify #applemusic #bschool

With the advent of the new academic year, we thought it will be interesting to take the CCC students down the memory lane to when it all began. And who better to talk about this astounding journey than the founder of the CCC program himself. In this episode, we are in conversation with Mr. Suraja Kishore, CEO of BBDO India, where he talks about his professional journey, starting as a junior copywriter to evolving as an academician and back to the industry, adding many accolades under his hat. He also shares his experience in cultivating an effective classroom and imparting knowledge that stays with you forever. Don't forget to tell us in the comments section what you loved about the episode! #Podcast #Advertising #Copywriting #Creativity #Digital #Offline #Management #School #bschools