The Athlete Brand Advisor Podcast

In this episode of The Athlete Brand Advisor Podcast, Greg Glynn talked with Gary Chupik, an internationally recognized mental performance coach. Gary unlocks performance in professional teams, athletes, business professionals, and those wanting to find their next level in performance. Gary's unique methods and processes are unprecedented in the sports and business worlds.  The episode featured advice for athletes in their sport and how athletes also develop a mindset around NIL. Gary is an international speaker, writer, Professional Member of the Association of Applied Sport Psychology, Certified Professional Leadership Coach through the ICF (International Coaching Federation), Creative Results Coaching Mastery Certified, and much more. Gary's client list includes players, coaches, and business executives from the Houston Texans, Washington Huskies, Idaho Vandals, Stanford University, USA Figure Skating, Seattle Mariners, Limitless Minds (Russell Wilson's company), National Motocross Association, Crossfit Olympics, and more. He's worked with high-performers in business from Microsoft, the FBI, police/fire, Amazon, Keller Williams Real Estate, Thrivent Financial, Boeing, NTT Global, and many more. Gary is a sought-after speaker, coach, and consultant. With over 30 years of leadership experience from local to national leadership, Gary has inspired over 25,000 high-performers, been on stage over 500 times, led over 200 training sessions, and coached over 600 athletes and business people wanting to get better. Episode links: www.elitemindsetnation.com Instagram: Elite Minset LinkedIn: Gary Chupik Katie Shanahan, Pliable athlete PliableMarketing.com  

In this episode, Greg Glynn talks with Francais Olexa about advice and information for high school athletes who are being recruited by college coaches. Whether you want to play Division 1 or play at a junior college, this episode has great advice to help you get attention from the colleges you are most interested in. In this episode: How Francais got started coaching softball Tips for emailing college coaches, including email length, subject lines and more. How long your college recruitment highlight video should be Things parents and athletes should discuss before the recruiting process begins. When and how to follow up with college coaches Episode links: Free recruiting e-book Olexa on Deck on Skool Olexa on Deck Linktree

In this episode, Greg Glynn talks one-on-one with Erin Reeves, former Division 1 college tennis player and head coach of the women's tennis team at Colby College.   Erin shares her insights and experiences with athletes and parents who are wondering about the recruiting process. In this episode: How long your tennis college recruiting video should be What to write in an email to college coaches What not to do during the recruiting process Advice for young tennis players and their parents about the college recruiting process Erin's thoughts on the growth of women's sports Show links: Colby College  Erin Reeves bio Colby College women's tennis on Instagram  

In this episode, Greg Glynn, Founder & CEO of Pliable Marketing sits down with PWHL agent Krista Kerth to answer questions for female hockey players who are looking to play in the PWHL. As a PWHL agent, Krista represents more than 25 women's hockey players who are paving the way for the future generation of young girls. She is currently working with some of the top talent in the league, including Ella Shelton, Jincy Roese, Britta, Curl, Abbey Levy, Emily Brown, Lexie Adzija and more. Krista is proud to support these women who are living out their dreams representing who they truly are; passionate, talented, unique, and beautiful individuals.  In this episode:  - The growth of the PWHL, including where it started, how it's evolved, where it's going and upcoming expansion. - How Krista does things differently than traditional professional sports agents. - How NIL and personal branding can help female athletes during and after their hockey career. - Getting ready for the runway, what you should be doing to prepare yourself for the PWHL draft. - Greg and Krista talk about the passion they share for women's sports, including Pliable's #MissionE50, an initiative to always represent more than 50% female athletes. Show links: loraathletes.com danbrands.company/ instagram.com/loraathletes/ instagram.com/danbrands.company/ PliableMarketing.com/e50 Margot Norehad List of Pliable athletes Contact information Krista Kerth, PWHL agent Krista@loraathletes.com Greg Glynn, Founder & CEO of Pliable PliableMarketing@gmail.com

Greg Glynn, Founder & CEO of Pliable sits down with Dana Ammons, CEO of Value Growth Partners, a consultancy firm specializing in propelling businesses within the consumer goods and beauty industries. Dana has consistently demonstrated his ability to navigate complex market landscapes and deliver substantial business results. Before founding VGP, Dana amassed extensive experience in various executive roles, where he honed his skills in strategic planning, multicultural marketing, and team leadership. Notably recognized for his innovative approach, Dana received the prestigious P&G Triple Crown Award, highlighting his exceptional leadership and impact on business growth. In this episode: Dana shares his experiences with start-up businesses and large corporations Why businesses should add name, image and likeness partnerships with athletes to their marketing strategy. Greg and Dana share some of the keys for why NIL can be effective to reach the exact target audiences for any size business. More about Value Growth Partners: www.valugrowthpartners.com @valugrowthpartners Email Dana Ammons dana@valugrowthpartners.com More about Pliable: www.pliablemarketing.com @PliableMktg Email Greg Glynn PliableMarketing@gmail.com

In this episode, host Greg Glynn, is joined by Rob Connolly is a seasoned entrepreneur and the dynamic co-founder and CEO of Finlete, a pioneering sports tech company based in San Diego, CA. With an impressive track record of founding and scaling startups, Rob has not only led two companies to successful exits but has also cemented his reputation as a visionary leader in the sports technology arena. His extensive experience in sales and business development forms the backbone of his approach to building and growing innovative platforms. At the helm of Finlete, Rob is revolutionizing the way fans interact with high-potential athletes. Finlete stands out as a unique platform that empowers minor league baseball players by enabling them to sell a small percentage of their future earnings directly to fans. This model not only provides athletes with fair market value for their talents but also builds a strong community of supporters who share in the athletes' journey both emotionally and financially. Under Rob's leadership, Finlete is redefining athlete support and engagement, making it more than just a platform—it's a movement. Driven by a passion for empowering athletes and enhancing fan experiences, Rob's vision for Finlete is rooted in creating meaningful connections and ensuring athletes have the resources they need to excel on and off the field. His innovative approach and unwavering commitment to the sports community are what set Finlete apart in the competitive sports tech landscape. In this episode: What is Finlete? How does Finlete work? Athletes Finlete is working with How can athletes get started with Finlete? Who can invest in Finlete athletes? Why Finlete is looking for brand ambassadors and new NIL opportunities How to get in touch with Finlete. Links: Finlete.com PliableMarketing.com Guest contact information: Rob Connolly Rob@Finlete.com

Host Greg Glynn sits down with Ryan Schachtner, a former college baseball player that turned a career and MLB dream ending injury into one of the fastest growing financial planning firms in the Southeast. While working with professional athletes, Ryan was encouraged to write a book to help guide future generations manage and keep their money. His book, The Foundation for Financial Excellence was released July, 2021 shortly after Name, Image and Likeness went live and quickly became an international best seller.    Ryan quickly noticed that the athlete development space needed some disruption and co-founded Success Beyond Game Day. The focus of Success Beyond Game Day is to help athletes, while they continue to develop athletically, build a parallel path to maximize success in life after sports. Through a custom assessment, a neuroscience-based platform and an online education community they are able to create a unique and relevant development path for every athlete. Working with colleges and teams from DIII to Power 5, High School, NFL and international soccer clubs their goal is to impact 1 billion athletes.    In this episode: How Ryan started his baseball career The shoulder injury that ended his baseball career Ryan shares how he selected a college to play baseball Why Ryan felt like he lost his identity after his athletic career was over How the COVID-19 pandemic led to his book, Success Beyond Game Day Why he credits name, image and likeness (NIL) court ruling for turning his book into an international best seller Ryan talks about the challenges for athletes at the end their career The importance of a parallel personality Ryan's recent experience at the NFL combine Greg talks about personal branding and athlete branding and why it matters What his program does to help athletes become more mature and focus on longevity What Ryan thinks are the best opportunities for NIL The definition of the true NIL and story behind Katie Shanahan What Ryan is working on next, including working with the NFL  The impact of the transfer portal on colleges and career development for athletes Ryan's advice for today's college athletes Links: successbeyondgameday.com  Social Media @amust.win - instagram https://www.linkedin.com/in/ryanschachtner/  Katie Shanahan: https://www.instagram.com/katieshanahannn/ Connect with Ryan: ryan@successbeyondgameday.com  About Pliable Marketing: PliableMarketing.com

Monique A.J. Smith, is a Leadership Strategist that guides Athletics Departments/Sport Organizations and Individuals who wish to advance in Athletics Administration/Sports Management careers through her company, Seeds of Empowerment LLC ®. Smith, a Sports Management veteran of 30 plus years, was Adjunct Faculty at Hampton University teaching Sports Management Courses. In 2023, Monique published her 6th issue of Significance in Athletics and Sports Magazine that features Black Women sharing their ‘Specialized Knowledge' in the Industry. All issues can be found it www.seedsofempowermentstore.com or Amazon. She is most known for her 10 seasons as the host of the internationally recognized weekly podcast "A Chat in the Garden with Monique A.J. Smith”, that spotlights Women of Color in Athletics/Sports. In this episode: How Monique got into the sports industry How she turned her passion for sports into her career Advice for athletes to get local news coverage Why leadership is important  Her opinion on name, image and likeness opportunities for college athletes Why educating influencer is important to reaching decision makers The importance of mental health for college athletes Why she think hometown NIL partnerships are some of the best partnerships Greg and Monique talk about local outreach to businesses to support athletes The role that compliance departments play in NIL The impact of state by state laws for NIL and why educating is so important Media training advice for athletes during interviews Why internships are so important for college students The sociology of sport and how NIL can change women's sports Why she encourages women to intentional. The importance of a good NIL contract and marketing agent Why the NCAA should standardize NIL contracts Links: PublicFiguremask.com Monique's Podcast: ChatintheGarden.com

In this episode, host Greg Glynn sits down with Samantha Card, a former NCAA Division 1 softball player, MBA graduate gone Fortune 100 company trail blazer, Amazon Best Seller and “level up” expert. She epitomizes the athlete who has “hit it out of the park” when she transitioned from her sports career. Samantha passionately crystallized her abilities, curated her knowledge, capitalized her assets and catapulted her athletic career finale into a mega corporate and life success before the age of 33. Samantha, once referred to as “Sammi from Miami”, is on a global mission to teach athletes, coaches and administrations how to develop a proactive championship routine from Day 1 that can be leveraged beyond game day. Sam prepares athletes to win in all aspects of life by identifying opportunities, taking action, and applying the life tools gained in competitive sports to business success. Topics include: Why Sam started playing softball  The importance of having a mentor How Samantha Card transitioned from athlete to entrepreneur The importance of failing Sam's identity crisis after her sports career How athletes can use their leadership to get ahead in their career Why it is important to connect with experts in your industry The importance of finding a legacy and giving back Why Sam loves helping athletes, including helping athletes with mental health The importance of finding your why Greg shares the story behind Hannah Dukeman and Emma Eubank's cleats to cure cancer The reasons why Sam wrote her book, “Success Beyond Game Day” How people can work with Sam and her company at Success Beyond Game Day How Sam uses AI and and technology to help athletes Why athlete branding matters for high school, college, pro athletes The cost of mind labs and the program for individuals and teams Defining your authentic self and why that is important for NIL What is next for Sam and her business, including corporate athleticism Advice for today's college athletes; what is the why behind the you? The story behind how Natalie Beaudoin stepped up to support her community in Lewiston after the mass shooting. Links: Successbeyondgameday.com

Today's guest is Darren Heitner, the Founder of Heitner Legal, P.L.L.C., an adjunct professor of Sports Law at the University of Florida Levin College of Law, an adjunct professor of NIL at the University of Miami School of Law, a certified arbitrator with the American Arbitration Association, and author of many books published by the American Bar Association (How to Play the Game: What Every Sports Attorney Needs to Know). He has many articles published in Forbes, Inc. Magazine, and Above the Law. Heitner has been referred to as one of the foremost experts on name, image, and likeness (NIL) by The Wall Street Journal, USA TODAY, and On3, a power player in NIL deals by Action Network. In this episode: How Darren got started in the NIL industry Advice for athletes about contracts How he helped Haley and Hanna Cavinder get their first NIL partnership The impact of collectives and what could happen if athletes are deemed employees Why athletes need to be careful about using their school logos and marks  What Darren sees as the future for NIL    

In this episode, host Greg Glynn catches up with Jenna Berens, a professional football player for the Maine Mayhem. The conversation includes the path that Jenna took to play college basketball at Bates College and how she turned that into an opportunity to play professional football. Jenna's story is a great example about how she used her career as an athlete to explore new opportunities on and off the basketball court, and football field! In this episode: Getting recruited to play college basketball The appreciation she has for her dad helping her in the recruiting process Tips for athletes who are getting recruited and how to use your network of teammates and coaches to help with decisions Why Jenna chose to play basketball at Bates College Jenna explains what happens on an official college visit  Jenna reflects on the opportunity to go to the NCAA basketball tournament How Jenna became a CrossFit instructor Jenna's path to women's professional football How the team is funded and why they need sponsors Links: Bates College Maine Mayhem Football Team Pliable's MissionE50 Connect with Jenna: Instagram: the_jenna_berens Email: jmberens2001@gmail.com

Today's guest is Howard Halen, Inventor & CEO Genesis Performance. As one of Los Angeles' most sought-after personal private trainers and fitness experts, Howard Halen has, over the past 25 years, been driven by a singular passion: helping people reach their individual fitness goals, achieve optimal health and transform their individual needs and desires into positive lifestyle choices and enduring self-commitments. The HNS System was created out of what Howard saw as a growing necessity for both himself and his many clients. Developed, tested and perfected over the past five years, the system is an inventive response to his increasing frustration with the use of traditional foam rollers without support, which put extreme stress on the body's core muscles. The system's head and neck support allows those muscles to relax. The combination of the HNS System, foam roller and body weight enables the cylinder shape of the foam roller to perform penetrating deep massage that promotes self-myofascial release. Howard's clients have been using the system for everything from physical therapy for lumbar and hip injuries to simple warm ups and cool down periods. The HNS System's official marketing tagline is “Bringing Head and Neck Support to Foam Rolling” – but Howard adds, “Wherever there's a foam roller, there needs be an HNS with it.” Show links: Genesisperformance.com Social Media accounts: Instagram: genesisperformancehns Contact the guest: 833-436-7373 ext 1 Howardh@genesisperformance.com Send a DM to @genesisperformancehns Instagram

In this episode, host Greg Glynn sits down with Neil Golson, Head of Commercialization at Ribbon about how athletes can build their athlete brand through fundraising. Neil talks about Ribbon and how the company is transforming fundraising Neil talks about his branding and marketing experience with major brands, like Coca-Cola and Tesla Why social media is changing fundraising forever The importance of engagement related to marketing The definition of a fiscal sponsorship and how it works How Ribbon helped Pliable athlete Sadie Armstrong start her nonprofit that benefits young softball players. Why nonprofits should be part of your athlete brand Neil talks about why professional athletes are using Ribbon How Sadie connected with Imprint, which helps entertainers and athletes start a nonprofit Examples of companies who are using side cart charities How the process works to get set up with Ribbon Episode Links Ribbon website: https://getribbon.org/ Facebook: https://www.facebook.com/ChooseRibbon LinkedIn: https://www.linkedin.com/company/getribbon/ Pliable athlete Sadie Armstrong: https://pliablemarketing.com/news/f/sadie-armstrong-softball-portland-high-school

In this episode, Greg Glynn, founder & CEO of Pliable talks with Gordie Gronkowski, Jr. about advice for high school, college and professional athletes about athlete branding and networking. Gordie grew up in Buffalo, New York and played several sports, but eventually focused on his baseball career and played professionally. Gornkowski has has built his athlete brand around family, fitness and fun. Gronk Fitness ranks among the top 3 distributors of fitness equipment in the United States. Topics included in this episode: Comparing yourself to your competition Why his brother Rob Gronkowski transferred in college How Gordie had to walk on to play on his college baseball team What life lessons he learned growing up with his brothers What is takes to have a strong athlete brand Having a business mindset related to name, image and likeness, including networking How playing minor league sports made him a better person Why employers are looking at social media before resumes About the Gronk Fitness brand How Chris Gronkowski grew the Ice Shaker brand with an appearance on Shark Tank How Rob Gronkowski has lived on his endorsement deals The importance for financial literacy for athletes Why Gordie has invested in growth of Pickleball and Tall Ship in Boston Why Gordie suggests working out in the morning How Gronk Fitness has helped set up several gyms and facilities in the northeast including, Maine Gronk Fitness products: https://www.gronkfitnessproducts.com/ Ice Shaker: https://www.iceshaker.com/ Gronk Beach event: https://gronkbeach.com/ Connect with Gordie: Instagram: https://www.instagram.com/gordiegronk/?hl=en Facebook: https://www.facebook.com/GronkFitness/ Gordie's LinkedIn: https://www.linkedin.com/in/gordongronkowski/ Gronk Fitness on LinkedIn: https://www.linkedin.com/company/gronk-fitness/

In this episode we're talking with Neil Rogers, owner and VP of Marketing & Sales at Rogers Marketing, winner of several Multi Million Dollar Sales awards, the Velocity Award for growth, and Heavy Hitter Awards for large accounts.  Neil shares his perspective on postitivity and how it can help athletes and young professionals get ahead in life. Neil and his wife Lori are the creators/owners of the Positive Activity Process, using scientifically proven activities to increase the quality of life and business through creativity, optimism, and positivity. The two entrepreneurs started the non-profit PASE (Parents Assisting Special Educators) and PASE After 21 for special needs adults. Bar Tips is his first published book, drawing on the lessons learned during his years as a bartender that Neil has applied for success in sales. Learn more at: https://www.positiveactivity.net/. About his book and business: Book website positiveactivity.net and promo business website rogmark.net Connect with Neil: Instagram: https://www.instagram.com/authorneilrogers/ TikTok: https://www.tiktok.com/@authorneilrogers Facebook: https://www.facebook.com/authorneilrogers YouTube: https://www.youtube.com/channel/UC6C_rB34QvfPpZkB67fzkqQ LinkedIn: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22/

In this episode, we're talking about athlete branding and specificlaly athlete trademarks. There are some really important things that athletes should do to protect their rights as an athlete for their name, image and likeness. Today's guest is Justin Clark, Managing Attorney at Clark Law Firm, PLLC. Justin has more than a decade of experience in trademark law. He assists businesses in identifying opportunities for brand protection and enforcement to build significant value for the business. His focus includes trademark identification, registration, development, and value-enhancement. From the beginning stages of brand selection through the roll-out of sophisticated licensing programs, he can guide a business through every step of the trademark process. Justin is an amateur athlete that loves snowboarding, ice hockey, and weightlifting. He played ice hockey in high school and college, but these days he is more of a weekend warrior. When he is not in the office, you can find him in his home gym finding the perfect compound exercises and trying not to deflate a slam ball by throwing it too hard. In this episode: How Justin got into the business as a trademark attorney. The importance of law school and how he grew his experience and portfolio. Why Justin loves owning his own firm. Why athletes are using trademarks to protect their athlete brand. How sports trademarks started in the 1970s. Trademarking a touchdown celebration. Merchandise your licensable value. How to get a trademark and who owns it. Can your gym or trainer use your name, image and likeness to market their memberships? Why putting your name on goods and services can monetize your brand and protect your name, image and likeness. The importance of the first amendment related to name, image and likeness. Why you should trademark your athlete logo. Cost of trademarks Advice for athletes who want to build their athlete brand. Show links: J Clark Law Firm www.jclarklawfirm.com Pliable's Athlete Branding Playbook Pliablemarketing.com/athlete  

Today's guest is author Dan Good. He is a longtime journalist and book ghostwriter. His biography of baseball star Ken Caminiti was published by Abrams Press in May and has been nominated for a Casey Award as one of the year's best baseball books. He has worked with thought leaders and CEOs to ghostwrite more than a dozen books. His book ghostwriting projects have involved politics, leadership, tech, ethics, and disability inclusion. Prior to book writing and ghostwriting, Dan was a news editor and reporter at outlets like the New York Daily News, New York Post, ABC News and NBC News. In this episode: Why writing is book is a great way for an athlete to build their athlete brand Dan's experience writing sports book  How long it takes to write a book How much it costs to pay a ghostwriter to write a book Why journaling can help athletes write a successful book The importance of creating a game plan for what the book will be about deciding on who is the intended audience Dan defines what a “hook of a book” is and why it is important for selling the book How value of writing a book goes beyond the profit from traditional book sales, including credibility and speaking engagements The process of getting a book published How to sell the book and why having a strong athlete brand and marketing platforms will help you get a publisher for your book The impact of Amazon on book sales The opportunities that come with self publishing How to get paid for writing a book How your book could cement you as an expert and make you newsworthy Show links: Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Pliable athlete Alyssa Bourque: https://pliablemarketing.com/news/f/athlete-profile-alyssa-bourque-university-of-vermont?blogcategory=Athlete+profiles Dan Good's Substack Website https://dangoodstuff.substack.com/ Connect with Dan Good Twitter: @DGood73 Email: DGood73@gmail.com

Our guest in this episode is Dr. Eric J. Simeon. He currently serves as a higher education consultant and researcher, as well as an agent advisor, and has worked in various aspects of higher education for 20 years. He has held multiple student affairs positions at diverse universities around the country, including in campus life, residence life, and as a mentor for student athletes at Power 5 conference universities. He has been affiliated with urban and rural institutions of all sizes; multiple Minority Serving Institutions (MSIs); and has an expertise in diversity, equity, and inclusion, as well as NIL and sports marketing. Dr. Simeon earned his B.A and MSW from Stony Brook University in New York. He completed his PhD. in Higher Education Administration at The Pennsylvania State University, and also holds certifications in Negotiation & Conflict Management (U.S. Institute of Peace); Strategic Diversity Leadership (National Inclusive Excellence Leadership Academy); Higher Education Teaching and Curriculum (Harvard University's Derek Bok Center for Teaching & Learning); in Sports Marketing (Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications); & in Name, Image, and Likeness (NIL) from Sports Management World Wide (SMWW). Along with his consulting Dr. Simeon also owns his own fan support and lifestyle apparel brand named Big Cat Nation Limited. He plans to use his various skills/understandings of education, consulting, sports marketing, and NIL to leverage Big Cat Nation as a means to offer NIL opportunities to athletes from his alma matter. Show links: Pliable Athlete Branding: https://www.pliablemarketing.com/athlete Educational presentations at high schools and colleges:https://pliablemarketing.com/presentations Harbor Institute: www.theharborinstutute.com Connect with Big Cat Nation Instagram - @wearebigcatnation- https://www.instagram.com/wearebigcatnation/ Twitter - @WeAreBCNation- https://twitter.com/home?lang=en Facebook - Big Cat Nation- https://www.facebook.com/profile.php?id=100085777717975 www.wearebigcatntion.com www.theharborinsitute.com Guest contact information esimeon@theharborinstitute.com

Joshua M. Frieser, is a sports and business lawyer and Principal Attorney at Frieser Legal. His practice is focused on the representation of athletes, agents, entrepreneurs, start-ups, and small businesses.  While working to solve the unique legal needs that they have, Josh represents athletes in internal disciplinary proceedings and NIL licensing agreements, as well as in related intellectual property and business planning matters. In addition to serving as counsel to college and professional athletes and agents, Josh represents sports industry start-ups and small businesses as primary outside counsel. In this episode: How Josh got into the sports business Common questions from athletes related to NIL NIL representation rules in different states Why it's important to work with a registered marking agent in your state Why athletes need to know their college's uniform and logo use policy Branded apparel and equipment for college and professional athletes Questions about NIL activities during competition  NIL deals, partnerships, contracts and post-game press conferences The future of name, image and likeness for high school and college athletes, including uniform legislation  What the NCAA hiring Charlie Baker as President means for the future of NIL and legislation What high school athletes need to know about NIL Show links: Frieser Legal: https://frieserlegal.com/meet-josh/ Pliable Athlete Branding: https://www.pliablemarketing.com/athlete Connect: Follow Frieser Legal on Twitter at @JoshFrieser Email Josh at josh@frieserlegal.com  

In this episode, Greg Glynn talks with fellow hockey play-by-play broadcaster Mike Keeley from the Maine Mariners about a wide range of topics including, tips for athletes who want to build their brand and explore broadcasting as a career. Michael Keeley has been the Media Relations and Broadcast Manager of the Maine Mariners since the team first began in 2018. He serves as the radio play-by-play announcer for the team in addition to handling most of the PR, communications, and media duties within the organization. Michael has been broadcasting sports for over 10 years, getting started with NCAA DIII hockey in 2009, as a freshman at SUNY Oswego. He received his B.A. in Broadcasting and Mass Communication from Oswego in 2013. Prior to Maine, Michael spent four years working in the NAHL with the Keystone Ice Miners (Connellsville, PA) and Austin Bruins (Austin, MN) while also covering baseball for the Northwoods League's Rochester Honkers (Rochester, MN), where he was named “Announcer of the Year” in 2017. What you'll hear from the podcast episode: How Mike became a broadcaster What Mike did to practice his play-by-play broadcasting Why Mike chose SUNY-Oswego How timing can be everything for a sports broadcaster Why starting out as a color commentator can be helpful for your broadcasting career Greg and Mike share a valuable lesson for aspirating broadcasters: to take your shot How color commentary can help you become a better play-by-play broadcaster The opportunity for athletes if they are injured to try sports broadcasting Mike talks about the Mariners Coach's Show How to create your own play-by-play style How networking as a broadcaster can help advance your career How players can grow their athlete brand by getting to know the broadcaster Why having and athlete profile can be a huge benefit for your future career Why athletes in the ECHL should be thinking about building their brand to get a pro contract Connect with Mike Keeley: Twitter: @keeleymike (twitter) Facebook: @MarinersOfMaine Instagram: @MarinersOfMaine Maine Mariners website Mentioned in the podcast: Eddie Olczyk Darren Pang Ray Farraro Rick Jeanneret Frank Fixaris Doc Emerick Dale Arnold Joe Beninati Tom Caron Don Stevens

In this episode, we're talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer. In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist. Three years after his accident he went on to became the second-ever disabled athlete to complete a quarter Ironman triathlon. He became pioneer of triathlon/paratriathlon in 1986 when the sport of triathlon was in its infancy. Due to his humble nature, Steve didn't share much from his endeavors back in the 80's because as a disabled athlete he feared that he would not be allowed to compete. He says there were very few disabled athletes to emulate, unlike today. Now Steve is one of them and shares how he blazed his own trail and nothing was going to stand in his way.  In this episode: Steve describes how he became paralyzed He talks about what motivated him to recover and walk out of the hospital What motivated him to become a paratriathlon athlete Steve talks about how he has started to share his athlete story more using social media and his book Why books are such a great way for athletes to build their athlete brand Greg shares athlete branding advice for athletes who want to tell their story on social media How Steve turned finishing in last place into his athlete story Steve talks about the importance of goal setting Greg share advice for how athlete's can get media coverage Show links: Mark Spitz https://en.wikipedia.org/wiki/Mark_Spitz USA Triathlon Foundation http://usatriathlonfoundation.org/ University of Oklahoma https://www.ou.edu/ Colin Cook https://www.instagram.com/colinwesleycook/?hl=en Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect Instagram: @splovelace  Twitter: @sp_lovelace liv2glf@gmail.com   

In this edition of the Athlete Brand Advisor podcast, we're talking with Erin Browne, former field hockey goalie at Quinnipiac University. Erin was standout goalie for the Bobcats from 2002-2006. During the episode she reflects on her time at Quinnipiac. She also talks about new opportunities for college athletes related to their name, imagine and likeness. Erin would have been the perfect person for NIL opportunities when we went to Quinnipiac together. She has an incredible personality and now has a wonderful family and successful career. Today, Erin is a Production Underwriter at AFM's based in Johnston, Rhode Island. As a successful professional, Erin shares the importance of networking and how it can help athletes to grow their personal brand. In this episode: How recruiting has changed since Erin applied to Quinnipiac What it was like to be the first college athlete to get recruited in her family Why it is important to standout as an athlete The importance of high school sports, club teams and camps The growth of the Quinnipiac field hockey program, including the turf fields and stadium complex Why it is important to meet more athletes at college to build your network The advice for today's student athletes about building a positive reputation Using your athlete brand and a networking tool and talking point The brand that Erin would have wanted to work with for NIL opportunities Erin also talks about the importance of networking and how it can help athletes to grow their personal brand. The people that Erin has relied on for advice in her career How Erin got involved in field hockey coaching The importance of preparing for life after sports Why it is important to be the best version of yourself Show links: Erin Browne on Linkedin Quinnipiac University Op-ed in the Portland Press Herald about United States Women's Soccer Team Pliable Mission E50 Becca Main, Quinnipiac Field Hockey Coach SEAAV Athletics Pliable athlete Catie Boudiette AFM OBO Field Hockey Equipment Women in Insurance Stow Acres Boston Marathon

In this edition of the Athlete Brand Advisor podcast, we're talking with Pliable athlete Alyssa Bourque from Benton, Maine. Alyssa is a sophomore on the University of Vermont track and field team as a javelin thrower.   During the episode she talks about choosing a college, name, imagine and likeness opportunities. She also shares great advice about what it takes to be a division 1 athlete.   In this episode: Why Alyssa chose the University of Vermont Advice for finding the right college Find out who she credits for her strong work-ethic Alyssa talks about other athletes in her family, including her younger sister Kaylyn The story behind why Alyssa tried javelin How Alyssa views name, image and likeness opportunities, including the importance of networking. Alyssa is also an Athlete Mentor for younger athletes. The creative donation she made using NIL to the Waterville Humane Society Why Alyssa loves being a SEAAV brand ambassador Find out the food Alyssa eats every day and her favorite ice cream Advice for today's college bound athletes Links: University of Vermont Pliable athletes Alyssa's Pliable athlete profile Ben and Jerry's Ice Cream Northeast Labs Athlete Mentor  

Today's guest is Katie Krall, Development Coach with the Boston Red Sox. Krall is in her first season in uniform and coaches 1st base, integrates data into player plans, oversees advance scouting and pitch design for the Red Sox AA affiliate the Portland Sea Dogs.  She spent two years with the Cincinnati Reds as a Baseball Operations Analyst developing and integrating new tools and technology to improve Baseball Operations decision making processes, provided comprehensive scouting coverage, and statistical request support to the front office.  Krall also previously worked for a year and a half at Major League Baseball in the Commissioner's Office in New York City. She was the first female chosen for MLB's inaugural Diversity Fellowship program, an initiative designed to promote women and people of color into front office executive roles. At the Commissioner's Office, Krall advised Clubs on 40-man roster management, MLB rules and compliance, major league administration, and salary arbitration. In 2016, Krall planned the World Series Trophy Tour for the Chicago Cubs. The following summer, she was an Assistant General Manager in the Cape Cod Baseball League. She received her B.A. from Northwestern University and MBA from the University of Chicago Booth School of Business In this episode: Why her favorite athlete is Derek Jeter Why she wears number 43 Katie talks about the advantage of growing up around baseball as a young child The email that Katie received that inspired her role in diversity and fellowship program with Major League Baseball Why Serena Williams and Billie Jean King, Megan Rapinoe are her favorite female athletes Katie shares her Title IX story about “the girls who does the stats” Advice for young girls and female athletes and why it is important to call out the mistreatment An inspiring story about Katie shares her “Disney Princess moment” connecting with a young girl and the impression it made on her Katie's goals in the future of her career The growth of baseball analytics and how she is a beneficiary of her time How she is sharing baseball analytics and insight in-game information to players Katie explains how about 70% of Sea Dogs players use baseball analytics Katie shares her pandemic story and how she was pliable in her career The role of video in baseball analytics, including showing players and pitchers exact release points Katie's advice for today's athletes who want to play professional sports Katie shares the best time for young kids to come meet her at a Sea Dogs game Katie Krall takes a photo with female athletes after a Portland Sea Dogs game at Hadlock Field. Show links: The Life You Imagine: Life Lessons for Achieving Your Dreams https://www.amazon.com/Life-You-Imagine-Lessons-Achieving/dp/0609807188/ref=asc_df_0609807188/?tag=hyprod-20&linkCode=df0&hvadid=312174487654&hvpos=&hvnetw=g&hvrand=15144140485110219579&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9002628&hvtargid=pla-569506446429&psc=1 Northwestern https://www.northwestern.edu/   University of Chicago Booth School of Business https://www.chicagobooth.edu/ Boston Red Sox https://www.mlb.com/redsox Portland Sea Dogs https://www.milb.com/portland Richard Anderson https://www.linkedin.com/in/richard-anderson-a9b445b2/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Katie Katie Krall https://www.linkedin.com/in/katie-krall-911170195/  

In this episode, we're talking about marketing and media results with Lewis Schenk, an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. He has been privileged to work with over 1,000 business owners and entrepreneurs, helping them build their brand and strengthen their online presence. When it comes to athletes and name, image and likeness opportunities, many of them start an entrepreneurial journey and start to market themselves and build their online presence, so this will be a great conversation for athletes to hear. In this episode: Lewis talks about the growth and popularity of personal branding Why personal branding works really well for professional golfers Why social media influencers are paying more attention to personal branding Lewis talks about why more people are seeing the value in building their own personal brand Greg talks about the opportunity for college athletes to leverage name, image and likeness opportunities Lewis talks about his favorite athletes growing up in Australia Greg and Lewis talk about the importance of storytelling in public relations Lewis talks about what his business does and how he gets people in the media for free Advice for people and business who want publicity Show links Boost Media Agency www.boostmediaagency.com Pliable Athlete Branding Playbook https://www.pliablemarketing.com/athlete Connect with Lewis Instagram @lewisschenk

In this episode, we're talking about NIL opportunities and athlete branding with recent college graduate and now business owner, McKenna Haz. Mckenna had great rugby career at Quinnipiac and used her athlete brand to build her company SEAAV. Mckenna has always considered the ocean her home. At the age of just 12, she noticed the damaging effects of plastic and trash and knew she wanted to make a difference. In college, her combined love of fitness, fashion, and (of course) the ocean came together to make SEAAV. Mckenna knew she wanted to take the route of transparency and thoughtful production to create clothing you can feel good about every step of the way. SEAAV treats workers fairly, utilizes eco-friendly packaging and materials made from recycled plastics, and plants a tree for each shipment. In fact, each purchase you make removes 1 pound of plastic from the ocean! With more responsibly made products to come and constant innovation, SEAAV strives to make waves — in our oceans and the fashion industry  In this episode: Mckenna's experience at Quinnipiac University, including playing women's rugby Why Mckenna thought she might go into sports broadcasting How an entrepreneurship class led to her starting her company Mckenna talks about how being an athlete helped her travel the world Name, image and likeness opportunities for athletes and why Mckenna started her LinkedIn page when she was in 9th grade McKenna talks about her company's mission and brand differentiators in the sustainable clothing industry The latest types of clothing from SEAAV and what's next, including swimwear The impact of the mission driven ambassadors and the importance of protesting the outdoors Mckenna talks about her mentors, including from the Quinnipiac Business School Mckenna talks about being a college student during COVID-19 Greg and Mckenna talk about NIL opportunities for college athletes and the SEAAV ambassador program, including how athletes can build their brand and make commission on SEAAV clothing sales Advice from Mckenna for today's athlete, including building brand relationships How to become a SEAAV brand ambassador Show links: SEAAV Athletics https://seaavathletics.com/ Quinnipiac Business School https://www.qu.edu/schools/business/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Mckenna LinkedIn profile: https://www.linkedin.com/in/mckennahaz/ Instagram and Facebook: @seaavision

In this episode, we're talking about scouting and playing professional baseball. Today's guest is the perfect person to talk to because as we say in the business, he has been there and done that. Todd Blyleven pitched seven seasons in the minor leagues, reaching AA, then scouted. He is the son of Hall of Fame pitcher Bert Blyleven. Todd Blyleven went to the California Angels in the 39th round of the 1990 amateur draft out of high school. He has more than 40 years of MLB experience and has signed more than 25 MLB players to contracts. In this episode: Todd talks about growing up and learning from a wide range of baseball all-stars, Cal Ripken, Ozzie Smith and Albert Pujols. Todd talks about some his favorite athletes growing up, Kirby Puckett, Tom Brunansky and Terry Bradshaw Todd talks about the transition after playing professional baseball Tommy Davis and Donny Roland helped shaped Todd's view on scouting The impact Tony Armond of Shock Doctor Sports had on Todd's life. Todd's work with Major League Baseball and growth of baseball analytics. Why Todd started his company, The Scout Hub and what it does to help athletes and families. Todd shares the concept behind the Athlete Resume. Embracing the brand of Bert Blyleven and how Todd benefited from his dad's brand The importance of a positive brand image on the web and how it can benefit the athlete in the recruiting and college admissions process. How Todd saved lives at the Madalay Bay mass shooting in Nevada in 2017. Todd talks about PTSD and the importance of getting help with experiencing traumatic events Why Todd is passionate about the importance EMDR The next big thing that Todd is working on and what's next for the Scout Hub. Advice for today's athletes about working on their deficiencies rather than comparing themselves to others. Why being a student of the game is so important and why it is important to have fun. Episode links: The Scout Hub https://www.thescouthub.com/ The Athlete Resume https://www.thescouthub.com/the-athlete-resume Pliable's Athlete Branding Playbook https://pliablemarketing.com/athlete Todd Blyleven https://www.baseball-reference.com/register/player.fcgi?id=blylev001tod Bert Blyleven https://www.baseball-reference.com/players/b/blylebe01.shtml Directory of EMDR therapists https://www.emdria.org/find-an-emdr-therapist/

In this episode, we're talking about training for elite athletes and what it takes to achieve success at the highest level. Today's guest is Olympian Tyler Jewell. After graduating from Boston College as a Division I lacrosse player, Tyler was a 12-time member of the United States National Snowboard Team and competed in both the Torino and Vancouver Winter Olympic Games. In 2013, Tyler earned Certified Strength and Conditioning Specialist and USA Weightlifting certifications. After years of building a foundation from the athletes perspective, he gained practical coaching experience at the Naval Tactical Athlete Program, the United States Olympic Training Center in Colorado Springs and the Red Bull High Performance Training Center working directly with 300+ elite national and international athletes spanning across 108 disciplines. Tyler, welcome to the Athlete Brand Advisor podcast… In this episode: Why Tyler admires speed skater Olympian Dan Jansen Tyler talks about facing adversity in high school and how he found a personal training with Victor Terra Tyler and Greg share a laugh about working at Nashawtuc Country Club Why Tyler thinks gymnastics if important for young athletes Tyler talks about working with athletes from Lincoln-Sudbury Regional High School Tyler's shares his mentors that helped him get to the Olympics, including his parents, Victor Terra and Per Lundstam, Redbull Director of Performance Tyler talks about working for Redbull and working with the best athletes in the country Why New England is special to Tyler  Tyler shares a favorite memory of playing for legendary Lincoln-Sudbury football coach, Tom Lopez Tyler talks about the value of media training Why integrity matters to Tyler and is one of his core personality traits Why an athlete's social media matters to Redbull How Tyler started to realized the value of athlete branding and chronology of being an athlete Tyler talks about training sessions and underlying themes that he weaves into his training sessions. Tyler describes his opening ceremony experience at the Olympics  in 2006 Greg talks about working with luge athlete, Olympian Julia Clukey Tyler talks about the mental health challenge for athletes when the Olympics are over. Insights from Tyler on early specialization in sports Greg talks about identifying an athlete's passion and how it helps them build their brand faster Show links: Athletic Tutor AthleticTutor.co Tyler Jewell's website TylerJewell.com Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Tyler @athletictutor.co

In this episode, we're talking about advice for college athletes for life after sports. Today's guest is Colin Cook, a self described Cyber Security Geek, Triathlon Coach, Wellness Center Owner, Triathlon Club President, Podcaster, Competitive Age Group Ironman Triathlete and most importantly a Dad of four kids.  In this episode: Describes his time Quinnipiac as the back up goalie with the Bobcats hockey team Why sometimes a college athlete's transition to life after sports can be a challenge How Colin decided to participate in the Boston Marathon in 2009 Why Colin was able to find joy in his life with triathlons As a triathlon coach, Colin talks about how he helps triathletes  The increase in the popularity of triathlons The formation of the Professional Triathlon Organization (PTO) Why Colin didn't take his pro card Colin's Peak Recovery and Health Center in Manchester, New Hampshire Why Colin started the Age Grouper for Life  Colin's involvement in Peak Triathlon Coaching. Seven of their athletes will be competing at the Ironman World Championship in Kailua, Kona. Colin talks about coming to Maine and the new Maine Ironman 70.3 in Augusta, Maine Greg and Colin share a few stories of being a dad Show links: Peak Recovery and Health Center https://peakrecoveryandhealthcenter.com Age Grouper for Life Podcast https://agegrouperforlife.com/ Professional Triathlon Organization (PTO) https://protriathletes.org/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Colin Facebook: https://www.facebook.com/CookCW https://www.facebook.com/peaktricoaching https://www.facebook.com/PeakSwimCenter https://www.facebook.com/PeakRecoveryAndHealthCenter https://www.facebook.com/NorthEastMultiSport https://www.facebook.com/AgeGrouperForLife   Instagram: @colinwesleycook @peakswimcenter @peak_recovery @northeastmultisport @agegrouperforlife

In this episode, we're talking about athlete opportunities, including becoming an NFL agent and the growth of Sports Management Worldwide. Dr. Lynn Lashbrook is the President & Founder of Sports Management Worldwide, (SMWW) the first ever online sports management school with a mission to educate sports business executives.  SMWW under Dr. Lashbrook's guidance, offers a global faculty of over 50 sports business executives including GM's, Scouts, Analytic pioneers, Agents, Managing Directors, Sales & Marketing Managers, and Media & Communication leaders.  SMWW trains thousands of students every year for sports business careers, including athletes, agents, scouts, player personnel, and other sports industry leaders. Sports Management Worldwide, offers online training, with over 25,000 alumni from over 163 countries. SMWW offers 35 eight week online cutting edge sports business courses including courses in Sports Agency, Analytics, Data Science, Coaching, Scouting, Digital Video Editing, Sports Communications, eSports, Sports Betting and many more. Courses include cutting edge software used by the NFL, MLB, NHL, NBA, and MLS.  In this episode: Dr. Lashbrook shares his educational experience at Springfield College and Colorado His time at the University of Missouri Southern Illinois University as an Athletic Director His relationship with NFL agent, Jim Steiner Dr. Lashbrook discusses name, image and likeness opportunities and athlete branding The Applebee's commercial that Dr. Lashbrook thinks is a great example of NIL opportunities Dr. Lashbrook talks about his biggest mentors, including Gene Sarah, Jim Steiner, Phil Knight, Lamar Hunt and Howard Shultz His next project, a book titled The Walk-on How can people can connect with him and join Sports Management Worldwide Links Springfield College University of Missouri Sports Management Worldwide  

In this episode, we're talking about advice for athletes and broadcasters and what it takes to make it up the broadcasting booth. Today's guest is Emma Tiedemann, Director of Broadcasting for the Portland Sea Dogs. Emma joined the Sea Dogs in March 2020, becoming just the fifth lead broadcaster in Sea Dogs history. She spent the previous two seasons as the Director of Broadcasting & Media Relations for the Lexington Legends, where she called back-to-back South Atlantic League Championships. In 2019, she was honored as the South Atlantic League Media Relations Director of the Year. During the off-season in Kentucky, she served as the voice of Morehead State University Women's Basketball on ESPN and radio. Emma continues to call basketball in the off-season for the University of New England and is a fill-in producer for the Maine Celtics (G-League). The Dallas, Texas native graduated from the University of Missouri in 2015 with a degree in Education and minor in History. In this episode: Emma's favorite baseball players growing up  Emma mentor's, including her grandfather, Suzyn Waldman of the New York Yankees and Eric Nadel of the Texas Rangers How Emma got involved in broadcasting UNE women's ice hockey Greg and Emma share advice for aspiring broadcasters A player that Emma thinks has a great athlete brand Emma recalls her first day with the Sea Dogs Emma previews the 2022 Sea Dogs season Why Emma welcomes the opportunity for professional baseball players to join her in the broadcasting the booth Connect with Emma Instagram  @emmatieds Twitter @emmatieds

In this episode, we're talking about NFTs and how college and professional athletes are using them to monetize their name, image and likeness. Our guest is Nick Jacobs, Head of Product at Blockchain Made Easy, LLC. Nick has been building digital products for Fortune 500 companies for the last 6 years. He started his career at TD Bank where he led the building of the bank's first online lending platform for small businesses. He was awarded TD Bank's Employee of the Year for his leadership in building a digital lending platform for the Paycheck Protection Program to support small businesses through the COVID-19 pandemic. Since leaving TD Bank, Nick and BEASY have focused on providing easier to use platforms and tools for content creators, brands, and artists eager to get involved in the NFT space. Nick led the development of an interoperable blockchain product that allows customers to create custom NFT marketplaces at a fraction of the cost. The product also allows these creators to sell these NFTs through a traditional e-commerce website like Shopify, and monitor all ownership and transactional data related to their NFT sales no matter what marketplace they are sold on.  In this episode: What is an NFT? What is a blockchain? How NFTs can help and athlete build their name, image and likeness An example of a NIL opportunity with NFTs How long does it take to create an NFT? The importance of licensing and what athletes need to know Why having an athlete brand is important for making money with NFTs How cartoon development can help with creating NFTs Why you need digital wallet How crypto currency ties in with NFTs Blockchain applications in sports & entertainment industry (includes NFTs) NFTs as a rights management tool What's next for NFTs? How brands can use NFTs   Show links: Beasy https://www.easybeasy.com OpenSea https://opensea.io/ Shopify https://www.shopify.com/ Moonpay https://moopay.live/ Polygon https://polygon.technology/ Coinbase https://www.coinbase.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect Twitter: Nickjacobs Instagram: richboydolo

In this episode, we're talking about advice for professional and retired athletes, including some reasons why maybe Tom Brady didn't retire. Today's guest is Dr. Simon Le Clerc. Dr. Simon Le Clerc MStJ (Lieutenant-Colonel Ret'd) comes to AO with a wealth of experience. As a 24-year UK Army Veteran and highly specialist Pre-hospital Trauma Doctor, he has spent much of his time serving on the front-line, leading and working with elite teams operating in expeditionary and special operations environments. Simon is a visionary who is completely people-focused, recognizing the incredible human potential that lies within high-performers from all walks of life. As a result, he tends to concentrate on the person behind the career, rather than just the technical aspects of performance. Dr. Le Clerc's passion for supporting professional and elite athletes stemmed from his own journey. When severe combat-related Post-Traumatic Stress Disorder forced him to leave the military prematurely, he experienced the huge challenges (and dark despair), often associated with career-transition first-hand. In this episode: Why maybe Tom Brady didn't retire; Simon shares his thoughts on professional athletes who try to retire What Player Support Services does to help professional athletes How Simon's experience as a trauma doctor helps him relate to professional athletes Simon's thoughts on PTSD and how he found his way out of a tough time in his life The importance of a strong support group and family support Simon talks about his daughter's success on the tennis court and how it helped him see his career opportunity Advice for professional athletes that might be struggling with their mental health Why it is important for athletes to vocalize their fears Greg explains the difference between a sports agent and a athlete brand advisor Transition coaching and the periods when athletes might struggle The importance of culture on a sports team and how it leads to success How Tom Brady changed the culture of the Tampa Bay Buccaneers Show links: Player Support Services https://player-support.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect Dr. Simon Le Clerc Managing Director & Founder at Player Support Services Ltd  Email: simon@player-support.com

In episode 9, we're talking about athletes and sports broadcasting. For athletes the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult decision but many are looking into broadcasting opportunities in radio or television. Today's guest on The Athlete Brand Advisor Podcast is Tim Hagerty. Tim is a broadcaster and media relations professional for the Triple-A El Paso Chihuahuas. I first learned about Tim through his brother Paul Hagerty, an acupuncturist at the TB12 facility in Foxboro, Massachusetts. Tim and I realized we have a lot in common and share advice for athletes about how they can build their name, image and likeness by getting into sports broadcasting. In this episode: How Tim started his sports broadcasting career Why interacting with the media during your playing career can build your brand A story from a Major League Baseball social media seminar How social media can build or ruin your athlete brand Greg shares the three P's of athlete branding What makes an athlete a good person to interview The importance of honesty in an interview and how it can build your athlete brand How broadcasters perform and have good and bad broadcasts, just like athletes Why Tim's favorite player was Ozzie Smith and how his backflips were part of his athlete brand Tim reflects on his broadcast following the El-Paso shooting and why it was his most memorable broadcast How baseball and broadcasts brought the world together after September 11 and after World War II Advice for baseball players or athletes who get the opportunity to broadcast their first game Tips for game preparation and TV analysts and why it is important to do your homework The story behind how TB12 influenced Greg to name his company Pliable Show links: El Paso Chihuahuas https://www.milb.com/el-paso MLB Winter meetings https://www.milb.com/events/winter-meetings Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Jim Cott, MLB Network Broadcaster https://www.baseball-reference.com/players/k/kaatji01.shtml   Connect with Tim Hagerty Twitter: @tdhagerty Email: hagertytd@gmail.com  

In episode 8, we're talking about advice for Olympic athletes and what it takes to be an Olympian.  Today's guest is Jarrod Shoemaker, Olympian, Professional Triathlete. I know Jarrod from growing up together in Sudbury, Massachusetts where we played baseball together. While we both enjoyed baseball, Jarrod found success beyond baseball, he became a professional triathlete and Olympian. Here is a 2008 US Olympian, 2005 ITU Under 23 World Champion, 2009 ITU Duathlon World Champion, 2005-2016 USA Triathlon National Team Athlete, 3x US National Champion. He has used his athlete brand to enter the financial industry.  In this episode: Jarrod's favorite athlete growing up and why How Jarrod's running career started Jarrod credits a lot of his success to his coaches and why it takes a village to make it to the Olympics Jarrod reflects on his time at Lincoln-Sudbury Regional High School and Dartmouth College The different types of pressure that athletes face Why it is important to keep things fun What might surprise you about being an Olympian Why it's important to align with sponsors that align with your authentic brand The value of media training for athletes How a newspaper article from 12 years ago can become relevant again because of COVID-19 Why it is important to capitalize on your marketability during your career and leverage it after Name, image and likeness expansion and what it might mean for future Olympians Leveraging your athlete brand on a local level Jarrod gives a lot of credit to Simone Biles and Michael Phelps stepping up and calling attention to the importance of mental health Why Jarrod almost missed closing ceremonies because his body maxed out Why Jarrod missed the 2012 Olympics and why you need a good support system The importance of a sports psychologist How Jarrod used his athlete brand to get into the financial industry The importance of setting goals for life after sports When an athlete should talk to a financial advisor Jarrod's advice for athletes who want to participate in the Olympics  Show links: Profile on Team USA Website https://www.teamusa.org/usa-triathlon/athletes/jarrod-shoemaker Jarrod Shoemaker's profile on Wikipedia https://en.wikipedia.org/wiki/Jarrod_Shoemaker Yury Klimovitsky https://www.linkedin.com/in/yury-klimovitsky-32848b18 Pliable Media Training for Athletes https://pliablemarketing.com/media-training Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Connect www.jarrodshoemaker.com Facebook: Jarrod Shoemaker

In episode 7, we're talking about branding and the 32 NFL logos with Kelsey Glynn, Business Advisor for Pliable. Kelsey is loves watching NFL football and loves talking about branding and marketing.  When thinking about branding and logo development, a 10-year-old has a unique perspective and will tell it like it is. My conversation with her is also a good reminder that sometimes when it comes to a logo, simple is better. In this episode: Use this link to follow along as we evaluate the 32 NFL team logos in alphabetical order The history behind the New Orleans Saints logo Why the Cleveland Browns are called the Browns Why Kelsey really likes the Chargers logo What Greg likes the Patriots logo Greg and Kelsey debate the fade in the Los Angeles Rams logo How Kelsey feels about the New York Giants and New York Jets playing in New Jersey Show links: 32 NFL team logos website https://www.nfl.com/teams/

In this episode we're talking about high school athletes and the Gaziano Awards. Athletes can build their athlete brand by applying for awards and scholarships, at the same time they can learn a lot about themselves going through the process. Part of the process involves starting to discover who you are and who you want to be; sharing your athlete brand story.  Today's guest on The Athlete Brand Advisor Podcast is Luke Libby, former high school football player and Gaziano Award Winner. I first met Luke when he was at Thornton Academy and he won the Gaziano Award in 2011. Luke and I talk about advice for high school athletes and how high school athletes need more media training and skills to make themselves more marketable. In this episode: The story behind the Gaziano Awards Why high school athletes should push themselves to start building their brand story and discovering who they are as a person Why high school athletes need to remember where they came from The opportunity for high school athletes to market themselves through media interviews Luke talks about the importance of media training for high school athletes Why first impressions matter for high school athletes and how the interviews can build confidence Luke explains how to handle your nerves and why it is so important to listen and breath during a media interview Luke's tough decision to not play college sports Find out who inspired Luke in 7th grade to become dentist Advice for student athletes about how you are always being watched and this is an opportunity to build your athlete brand and engage with your community Luke's time at Thornton Academy and how that helped him build his network Why it is important to be pliable when a plan doesn't work out and how to adjust and handle change Advice for high school athletes who want to play sports in college or grow their career Tips for college athletes applying to colleges Show links: Gaziano Awards https://www.gazianolinemanawards.org/ Flashback: Luke's first media interview in after winning the Gaziano Awards in 2011 https://www.youtube.com/watch?v=Ju8qyVNsNfE About Frank Gaziano https://gazianolinemanawards.org/learn.asp?cat=1842 Thornton Academy https://www.thorntonacademy.org/ University of New England https://www.une.edu/ Saco River Dentistry https://www.sacoriverdentistry.com/about/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete   Connect with Luke Libby Facebook: Luke Libby Email: TheGazianoAwards@gmail.com

In episode 5, we're talking about transition. For athletes, the decision to stop playing their favorite sport whether after high school, college or a professional career can be a difficult, but it's also a big opportunity. Today's guest on The Athlete Brand Advisor Podcast is Drew Miller, former NHL player and Stanley Cup Champion with the Anaheim Ducks. Drew and I spent time together when I was a broadcaster for the Portland Pirates in the American Hockey League. He also attended Michigan State to play division 1 ice hockey for the Spartans, just like his older brother, Ryan Miller, who also played in the NHL and for Team USA. Ryan is now the current assistant coach of Team USA. In this episode: Drew's relationship with his brother and former NHL goalie Ryan Miller Playing college hockey at Michigan State and how Drew built his own athlete brand following his brother, Ryan Miller, a Hobey Baker Award winner A funny story from Drew about when he got called up when he was at a grocery store in Portland, Maine Transitioning out of sports, while keeping a hockey mentality and using the skills as an athlete in his role as an insurance agent The importance of relationships and building your network How to use your athlete brand to separate yourself from the competition in sports, but also in you future career to get employed Drew talks about his athlete brand and why he thinks it is so  important to follow up with people The importance of having a team around you and trusted advisors for building your athlete brand Show links: KIG Insurance https://www.getkig.com/ Pliable Athlete Branding  https://www.pliablemarketing.com/athlete Michigan State Spartans Website https://msuspartans.com/ Drew Miller on Hockey Database https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=69845 Ryan Miller on Hockey Database https://www.hockeydb.com/ihdb/stats/pdisplay.php?pid=45065 Anaheim Ducks https://www.nhl.com/ducks Detroit Red Wings https://www.nhl.com/redwings Barbara Bush Children's Hospital https://www.mainehealth.org/Barbara-Bush-Childrens-Hospital Connect with Drew Miller http://drewmillerkig.com/ Facebook: Drew Miller Insurance Email: drewm@getkig.com  

In episode 4, Greg Glynn sits down for an exclusive interview with Rand Pecknold, head coach of the Quinnipiac Bobcats men's ice hockey team. Pecknold is in 28th season behind the bench for the Quinnipiac men's ice hockey program. He has the most wins of any coach in Quinnipiac history with more than 550. In 2016, he was named the Spencer Penrose National Coach of the Year and College Hockey News National Coach of the Year. He has helped the Bobcats reach the national championship game in 2013 and 2016. Included in this interview: How Quinnipiac University and Rand Pecknold helped Greg start his broadcasting career Advice for athletes who want to play NCAA sports at a division 1 school Why an athlete's content on social media matters and how it can ruin their chances to play for a school The importance of culture on a team and why it matters Advice for 16-19-year-olds about commitment How being ranked #1 or #2 in the country helps a college and creates awareness The development of Quinnipiac players who play in the NHL, including Devon Toews, Connor Clifton and Chase Priskie  How NHL coaches have helped Rand become a better coach When and why Quinnipiac started trending #1 on Facebook How a new facility helps with recruiting Road trip advice and a helpful tip for how to get wrinkles out of your shirt without ironing it How Rand has been pliable during his coaching career Show links: Quinnipiac Athletics website: https://gobobcats.com/ Quinnipiac Men's Ice Hockey social media accounts: Twitter: @QU_MIH Instagram: @qu_mih InStat website for recruiting athletes: https://instatsport.com/ Pliable's Athlete Branding Process: https://pliablemarketing.com/athlete

In episode 3 of The Athlete Brand Advisor Podcast we're talking about recruiting. This is a hot topic for high school and college bound athletes, especially with the new NCAA rules about name image and likeness. Our guest is Derek Whitmore, former NHL player and current Assistant Coach of the Chicago Steel of the USHL.  In this episode: How Derek navigated his path to the NHL Recruiting during the pandemic and coming out of the pandemic Differences between D1 and D3 Advice for high school hockey players who want to go to a Division 1 college Where recruits are looking for talent What makes a good recruit? How has COVID changed recruiting Advice for high school or hockey players in juniors to try so they can stand out to recruiters The biggest adjustment student athletes have to make in college Impact of college transfer rule New name image and likeness rule in the NCAA How Derek was pliable in his hockey career   Connect with Derek Whitmore Twitter: @DWhitmore21 Instagram: DerekW2121 Email: dwhitmore@chicagosteelhockeyteam.com   Show links: Peter Clark, Athletic Trainer, Strength and Performance Coach at Beyond Strength https://www.linkedin.com/in/peter-clark-7a178829/ Chicago Steel https://www.chicagosteelhockeyteam.com/ Bowdoin College https://www.bowdoin.edu Pliable Athlete Branding https://www.pliablemarketing.com/athlete

In episode 2, Athlete Brand Advisor Greg Glynn shares three tips for media relations for athletes. He shares why it is important to be approachable, stay in the moment and why it is important to control the message. In this episode: :55 - Be Approachable: Why it is important to be available and get more publicity. 2:33 - Stay in the moment: Why it is important to prepare for interviews 4:25 - Make sure you control the message: The importance of anticipation and how to build trust with fans and the media Learn more about athlete branding at pliablemarketing.com/athlete  

This episode features the personal background of host Greg Glynn, the Athlete Brand Advisor. He talks about how his career has been spent in the communications industry, sparked initially by his passion for sports. He talks about how his background in marketing, public relations and broadcasting sparked his idea to start the podcast and the audience and topics listeners can expect in future episodes.