Podcasts about buyer legends

In a world that can get far too complicated, there's nothing quite like simple wisdom handed down. With all that's new in business, there are also core principles that were true in the past, are still true today, and will likely be true tomorrow. That's what we're exploring today with my guest, Bryan Eisenberg: tried and true core business principles. In our conversation, we discuss how to be a “Rice and Beans Millionaire” – how to stop complicating everything and go back to business basics. Whether you are just starting out in your self-employed life, or have been in the business for years, the timelessness of these core principles will always be relevant in today's rapidly changing world. Bryan Eisenberg and his brother Jeffrey are the co-founders of Buyer Legends. Jeffrey was a former investment banker and Bryan a former social worker. They have been entrepreneurs for nearly three decades and have consulted, advised and mentored hundreds of entrepreneurs and businesses over the years, including Google, Overstock, and Disney. They are the co-authors of bestselling books "Call to Action," "Waiting for Your Cat to Bark?," "Always Be Testing," "Buyer Legends," and "Be Like Amazon: Even a Lemonade Stand Can Do It." Bryan and Jeffrey are recognized internationally as pioneers in online marketing, improving conversion rates, persuasive content and persona marketing, and helping organizations improve their customer experiences. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com. Bryan Eisenberg, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – BryanEisenberg.com Bryan Eisenberg on LinkedIn (in/bryaneisenberg/) Bryan Eisenberg on Facebook (/bryan.eisenberg) Bryan Eisenberg on Twitter (@TheGrok) The Rice and Beans Millionaire by Bryan & Jeffrey Eisenberg BuyerLegends.com Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share! Valuable complimentary resources to help you – The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal, and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames, and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them. Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, the Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association, and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital-backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, etc.). Bryan, an award-winning blogger, and the author was recognized by eConsultancy members as one of the top 10 User Experience Gurus, a winner of the Marketing Edge's Rising Stars Awards, and a member of the inaugural iMedia Top 25 Marketers. Bryan has been featured expert by The Wall Street Journal and The New York Times and has been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates. Get your copy of The Rice & Beans Millionaire today: https://www.amazon.com/Rice-Beans-Millionaire-Improbable-Entrepreneur-ebook/dp/B0BBQ5XY6L/ref=zg_bs_7090584011_sccl_4/139-4277487-1979003?psc=1 Connect with Bryan at https://www.bryaneisenberg.com/ CHAPTERS: 00:00 Intro 00:40 Meet Bryan Eisenberg 03:40 The Rice & Beans Millionaire 05:35 Just Over Broke 07:35 Where I Get My Stories 10:20 The Premise 11:00 Building Businesses 11:40 Persuasive Online Copywriting 12:40 Building A Reputation 14:10 Home Services Industry 16:35 Consulting Clients 17:50 Optimizing Your Business 18:50 Industry Pioneers 20:10 Delivering Insights 22:30 Be Like Amazon 23:40 Entrepreneurial Knowledge 24:20 The Biggest Blindspot 26:55 Understanding Your Customer 29:20 The Value Point 30:35 The Call To Action Book 32:50 How To Become Best Sellers 35:45 Waiting For Your Cat To Bark 36:50 Creating An Impact 38:35 Definition of Success 40:40 The Story Of MrBeast 42:40 $35 Business Card 44:30 The Power Of Books 46:15 The Value of Time 46:40 Timeless Books 49:17 The Pendulum 52:15 The Millionaire Next Door 53:25 Finding Consistency Within Inconsistencies 55:05 Outro

KEY TOPICS & SUBTOPICS Defining data analysis The benefits of data analytics for service business owners How data analysis works and the types of insights gained from it Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses What is data hygiene and why does it matter for service businesses? In this episode we discuss: What is data analysis and how can it benefit service business owners? Demystifying the stigmas and negative mindsets around data analytics  The role of data hygiene in the accuracy of data analyses   Check out these resources we mentioned during the podcast:  This episode is kindly sponsored by Sera (visit their website), Podium (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group ServiceTitan Be Like Amazon by Jeffrey Eisenberg, Bryan Eisenberg, and Roy H Williams   Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Jeff Eisenberg is the CEO of DataTurk.ai, a company that analyzes home service businesses to help owners make more money and achieve the greatest ROI on their company. He's also a partner (along with his brother) at BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative.   Links to content here:  https://www.linkedin.com/in/jeffreyeisenberg https://www.facebook.com/jeffreydeisenberg https://twitter.com/JeffreyGroks  https://buyerlegends.com  https://dataturk.ai   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

In this week's episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting For Your Cat to Bark?” and has also written for the popular marketing optimization blog GrokDotCom, eMarketing & Commerce Magazine & Forbes.com. Besides being a worldwide known author, Jeffrey delivered the keynote speech at top industry conferences like Search Engine Strategies, WSI Excellence & Innovation, Shop.org, Direct Marketing Association, MarketingSherpa and many others. The best takeaways: Coining the term conversion rate optimizationEducation as part of evolution Simple solutions with incredible impactWhat it really takes to create success for a companyThe new wave of machine learning digital toolsThe holistic approach in customer experience journey Podcast Notes: Jeffrey Eisenberg: Conversion rate optimization means giving the customers what they want All episode articles: Growth Interviews Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Bryan Eisenberg is an incredible marketer with significant achievements in his career. Imagine creating things like Conversion Rate Optimization and Bounce Rate? Being a 2 Time NYT Best Selling Author? Amazing! In this episode We dive into Bryan's latest book, Be Like Amazon. Let's face it - Amazon out-executes everybody. We dive in to 4 pillars of how today's business operates: price, selection, convenience, and customer experience. Your brand isn't what you say it is anymore, but rather what other people say about you - and how you act. Part of Amazon's magic is the 6 page memos - from the customer point of view - as Bryan likes to call them: buyer legends. We examine if any anyone can compete with Amazon and take a look at Microsoft. Can anyone be like Amazon? Yes! even a lemonade stand can do it :) Find Bryan on LinkedIn Instagram Twitter and at Buyer Legends

Bryan Eisenberg, along with his brother Jeffrey are the founders of Buyer Legends. The Eisenberg Brothers have helped companies increase sales by over a billion dollars using their Persuasive Momentum… The post Avoiding Revenue Blind Spots appeared first on Annie Jennings PR Elite Wire.

In this episode we talk to Bryan Eisenberg Co-Founder of Buyer Legends about what we can learn from Amazon. He shares his knowledge that also has been published in the book "Be Like Amazon: Even a Lemonade Stand Can Do It“. The four pillars of Amazon's success can be seen in this infograph: You can find Bryan online at:https://www.bryaneisenberg.comTwitter: @TheGrokLinkedin If you would like to recommend a featured guest or topic on the PIMtalk podcast, please email us at PIMtalk@inriver.com. Want to know more about PIM? Download this free Whitepaper!

Bryan Eisenberg is co-founder of Buyer Legends. He is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing," “Buyer Legends,” and “Be Like Amazon.” Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 15 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. You can learn more about Bryan here: http://buyerlegends.com. This episode is brought to you by Authors Unite. Learn more here: http://authorsunite.com/ --- Support this podcast: https://anchor.fm/authorsunite/support

If you've ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon's success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms.  Learn more about your ad choices. Visit megaphone.fm/adchoices See acast.com/privacy for privacy and opt-out information.

In today's episode of the Internet Marketing Podcast, Andy is joined by Bryan Eisenberg, Keynote speaker, best-selling author for Be Like Amazon and Co-Founder of BuyerLegends to talk about the 5 R's of SEO and how they've changed over the years. On the show you'll learn about: The importance of Relevance Why it's key to have a great Reputation on GoogleWhy you need to be Remarkable in order to stand out Why your content needs to be Readable more than anything else Why you need to understand your ReachWhy strategies never change but tactics do Why the 5 R's differ when looking at Mobile vs DesktopWhere voice search is headed in 2018Plus, Bryan provides his top tip/key takeaway for the audience. If you'd like to connect with Bryan you can find him on Twitter here and on LinkedIn here. His personal website is here.   See acast.com/privacy for privacy and opt-out information.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

The Executive Storyteller’s Guide: How to use stories to reveal the opportunities and gaps in your customer’s experience within your current marketing and sales process. Learn more at http://www.buyerlegends.com.

A Conversation with Bryan Eisenberg, Keynote Speaker New York Times Best Selling Author and co-founder of Buyer Legends Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be […] The post How to use Customer Centricity to Dominate Retail appeared first on Custom Ecommerce Web Development.

Understanding your customer's journey is vital to the success of your business. If you can map out the steps in how a customer engages with you, you should – in theory – be able to figure out where and how each step either enhances or diminishes their propensity to engage further. Sounds simple, right? The reality is a lot more complex: multiple channels, multiple devices, organic growth and the ever present human fallibility in delivering a consistent experience, it all takes its toll. So why, at what point and how should an agency look to customer journey mapping as a process to engage in? What can we learn from other sectors where journey mapping drives value, and how can we apply the lessons to the digital agency sector? Guest - Bryan Eisenberg, Keynote Speaker, Advisor & NY Times Best Selling Author Bryan Eisenberg is the co-founder of BuyerLegends, a New York Times bestselling author, and serves as an advisory board member of several venture capital backed startup companies. He is also a highly sought after keynote speaker for industry events across the globe. A recognized authority & pioneer in improving online customer experiences, he has been featured and quoted in countless publications including The Wall Street Journal and Advertising Age for his thought leadership in this area. Host: Alex Langshur

How can your business be more like Amazon? Shep Hyken interviews Bryan Eisenberg co-author of the book, Be Like Amazon: Even a Lemonade Stand Can Do It. First Up: Shep Hyken’s opening comments focus on how any company can improve their customer service, by thinking about how they can become more convenient for their customers. The reason that Amazon has become so successful is that they have developed a way to create customer convenience. Shep gives an example of how, in areas where Amazon offers two-hour delivery, a product could arrive at your home faster than the time it would take you to drive to the mall to purchase it. Featured Interview: Shep begins the interview by asking Bryan Eisenberg about the four secret ingredients to making a great presentation, which are: 1. Provide entertainment – tell a story. 2. Present a Big Idea. 3. Give the “How to’s.” 4. Give the audience or the reader the hope that they, too, can do it. Bryan continues his “rule of four” by telling you exactly how you “can do it,” by discussing the four unifying principles of how to successfully run your business: 1. You must be customer-centric. 2. You must have a culture of innovation. 3. You must be agile. Execute, test and fail quickly, so you can keep learning. 4. You must continually optimize by shaving costs and adding value. Top Takeaways: • Don’t “water the soup.” Putting a little water in the soup may give you more soup, but it takes away from the great taste. It’s not smart to do things that produce an immediate profit if what you are doing isn’t in the best interest of the customer. • Don’t think short term. An example Bryan gives is when Starbucks payment system went down, they gave away the coffee. Most coffee shops would have shut down until they could take payment for their coffee. But, not Starbucks. They knew the cost of free coffee was better than losing customers – and it showed how committed Starbucks is to taking care of their customers. About: Bryan Eisenberg is the co-founder of BuyerLegends. He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting for Your Cat to Bark?”, “Always Be Testing” and “Buyer Legends.”. Bryan is also a professional marketing keynote speaker. Shep Hyken is a customer service and experience expert, best-selling author and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ray welcomes Jeffrey Eisenberg, Online Marketing and Conversion Pioneer. Jeffrey explains the company he and his brother Bryan have started: BuyerLegends.com. They help owners see their company from the customers’ point of view.

This week our show carves up some processes to help you discover what may be standing in the way of your next success! Ray gets some valuable input from guests Jeffrey Eisenberg and Nick Flanagan. Jeffrey Eisenberg, is the CEO of BuyerLegends.com, a company that teaches business people how to create customer-centered, data-driven customer experience design that is supported by narrative. Nick Flanagan, CEO of Infinity Mortgage Holdings has been named one of the top mortgage brokers in Austin. The recipe for your success may be contained within this week’s show. Thanks for listening in!

In the words of Johann Wolfgang von Goethe,Things which matter most must never be at the mercy of things which matter least.”But day after day, week after week, month after month, things that are “merely urgent” keep me from doing what is truly important. What? That's been happening to you, too? On Tuesday, Vice Chancellor Whittington and I slowed down long enough to have our first real planning session since he accepted the job 2 and 1/2 years ago. But some great strides have been made during that 2 and 1/2 years. Our online learning center – AmericanSmallBusiness.org – is gaining momentum and beginning to raise eyebrows all over the world. Whisk(e)y Sommeliers certified through our Whisk(e)y Marketing School are in high demand and every class is selling out. The campus no longer looks like a work-in-progress. Our diamond-in-the-rough is beginning to sparkle! The House of the Lost Boys (6 rooms) and Bilbo Baggins House (1 room) are in the final stages of preparation and we're hoping to break ground on one of them before the end of the year. I've begun to be overshadowed by some of the other instructors. It's not uncommon for me to greet a roomful of students only to learn that more than half of them have never heard of me! This is a good thing and important to the long-term health of the school. But this is what made last week's planning session so important:Harvard University – established in 1636 – is organized into eleven separate academic units. Yale University – founded in 1701 – is organized into fourteen constituent schools. Wizard Academy – established in 2000 – is currently being organized into seven constituent schools. Writing School This series of classes will include the Magical Worlds Communications Workshop, Advanced Wordsmithing and Brandable Chunks, the Young Writers Workshop, Fiction and Screenwriting Workshop, and How to Write and Sell Non-Fiction. Digital Marketing School This series of classes will include Direct Response Ad Writing, Buyer Legends, Principles of Online Video, Effective Social Media Strategies, and How to Create Online Education for Customers and Employees Science School This series of classes will align the principles of growing and guiding a business to the universal principles of science and physics. Classes will include DaVinci and the 40 Answers, Portals and the 12 Languages of the Mind, How To Sell Upscale Products and Services, Magic School, Fundraising for Non-Profits, Music and Creativity, The Art Marketing Workshop, Reputation Management, and Branding Highway. Decision School These courses will deal with the important decisions of life such as marriage, relationships, faith and psychology. (Wizard Academy's Wedding Chapel Dulcinea is an outward-facing public extension of Decision School.) Courses will include Selling Customers Their Way, How to Lead a Dynamic Team, Public Speaking 101, Conflict Resolution, What to Do With the Rest of Your Life, and Escape the Box. School of Finance These classes will deal with the money side of business, including Employee Compensation Strategies, Personal and Business Finance (a.k.a. Budgeting Sucks!) Taxes and Legal Compliance, Diversity of Income, and How to Make Awesome Sauce. Whisk(e)y Marketing School A series of certification courses instructing students in the arts of storytelling and pageantry related to Bourbon Whiskey and Scotch Whisky. Our certified Whiskey Sommeliers are in high demand to perform their own signature Bourbon Run and Tour of Scotland for groups of whisky aficionados around the world. AmericanSmallBusiness.org Teaches weekly business nuggets through online video and hosts a live, 1-hour webcast including specific answers to questions from students who subscribe. Bottom Line: If you've been working too much in your business and not enough on your business, schedule a visit to Wizard Academy. You'll return home

Jeffrey Eisenberg cofounder of BuyerLegends.com is an authority and pioneer of Internet Marketing Strategy. In 1998, Jeffrey Eisenberg co-founded FutureNow Inc. that helped businesses such as HP, NBC, GE, Overstock and Google  generate more leads, subscriptions, and sales with the framework he co-invented called Persuasion Architecture.   He  is the co-author of the books “Call to Action” & “Waiting For Your Cat to Bark?” which were Wall Street Journal, Business Week, USA Today and New York Times best sellers.   The newest book is Buyer Legends---The Executive Storyteller’s Guide which is the culmination of decades of trying to get stuff to always work and have now figured out how to put in 5% effort and get  60% of the results.   http://www.inspiredinsider.com/jeffrey-eisenberg-one-question-inspires/    

Best selling author, Bryan Eisenberg sits down with us to talk about these three burning questions: How do you align your brand story for greater sales success in 90 minutes? Want to know how to truly optimize your online and in-store jewelry client experiences?

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Running time: 46:59. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Bryan Eisenberg. Buyer Legends. IdealSpot. Call To Action. Waiting For Your Cat To Bark? Always Be Testing. Follow Bryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark

Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?” What is the Buyer Legends Process? Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

The problem with most websites is that they're built inside out. It's an easy trap to fall into, almost inevitable, in fact. You're on the inside of your company, looking out at your customer. She's on the outside, looking in. Your website is built from your perspective, not hers. But let's be fair: your website tells her everything she needs to know to make an informed decision, right? And who knows better than you? After all, you're the expert. See how easy it is to build an “inside out” website? The effectiveness of Search Engine Optimization in 2014 depends on how well you anticipate and answer your customer's questions; not the questions you feel she ought to be asking, but the ones she's actually got in mind. Not only does SEO improve when your website is built “outside in,” but your Conversion Rate – the metric that measures the percentage of shoppers who become buyers – also takes a happy jump upward. The payoffs of an “outside in” website are big. And it's much easier to accomplish than you think. Buyer Legends is everything you need to know, packed into 20 short pages. A handful of companies were given advance copies. Here's a sample of what they're saying: “Before reading this book I had already created some very successful online companies over the last 18 years. Most online business owners find that growth and forward progress become harder to achieve when you have become expert in every aspect of your company. Once you've reached that level, the definition of a ‘successful year' typically means that you've maintained the profitability of the year before, or it could mean that you had an increase of 5%.Well, let me tell you that after only a few hours of going over the contents of this book, I was able to increase my sales volume by over 46%. This massive increase in sales and profits took only 3 weeks to implement. As a skeptic myself, I hesitated to provide the actual amount of my business increase for fear that it would look suspicious.As I stated, an increase of only 5% would have made my year a fantastic success, but the results I achieved from the information in this book are breathtaking.”By the way, I can vouch for the truth of that testimonial because it was written by someone who met Jeffrey and Bryan Eisenberg at Wizard Academy 5 months ago and got an advance copy of Buyer Legends at that time. So when he says “already successful,” you need to understand that he was already doing a few million dollars per year in net profits. Now, after implementing Buyer Legends, “Up 46%.” My favorite testimonial, though, is from someone I've not yet met: “Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues.”Paul Jeszenszky,Head of Global B2B Digital Marketing Center of Excellence, Googlehttp://www.amazon.com/Buyer-Legends-Executive-Storytellers-Guide-ebook/dp/B00OQT8U6M/ref=sr_1_1?s=books&ie=UTF8&qid=1414145134&sr=1-1&keywords=buyer+legends (This 20-page downloadable eBook) is only three bucks at Amazon.com and it will open on any device. Seriously, do you need me to say more? Roy H. Williams

New York Times bestselling authors Bryan and Jeffrey Eisenberg are out with their latest blockbuster book, Buyer Legends, a Master Class that shows companies large and small how to use customer narratives to turbocharge sales and transform business cultures. Bryan and Jeffrey are recognized global authorities in marketing optimization, analytics and customer experience design.  With their new book, they demonstrate how to best communicate your brand's story intent at each and every level of your organization, from the stockroom to the boardroom. Buyer Legends is available now as a download from Amazon.com.  On this week's Monday Morning Radio, Bryan and Jeffrey take listeners on an exclusive tour of their new book and the concepts that are already revolutionizing sales and performance at companies such as Google and HP. The Eisenberg brothers are interviewed by Wizard Academy faculty member Dean Rotbart, an award-winning veterarn broadcast journalist.  Dean is co-host of Business Unconventional. The one-hour radio newsmagazine debuted in October 2011 on News/Talk 710 KNUS AM in Denver. Photo: Jeffrey (l) and Bryan Eisenberg, Buyer LegendsPosted: October 27, 2014Monday Morning Run Time:  31 minutes  01 seconds   Want to learn how to generate free publicity and social media "buzz" for your business?  Schedule a one-hour phone consultation with Monday Morning Radio co-host Dean Rotbart: 1-303-296-1200.  Limited slots still available in November and December.