The HERO Show

Join The Hero Show as Drew Harden, CEO of Blue Compass, shares his journey from a two-person startup to a leading digital marketing agency in the Midwest. Discover valuable lessons on company culture, fighting complacency, and continuous learning. Learn how Drew successfully built a resilient and innovative business that serves clients like Spalding Sports Equipment and the NFL. Don't miss this insightful episode filled with practical advice and inspiration for entrepreneurs and business leaders. Tune in now!

Join us on The Hero Show as we dive into the remarkable journey of Jason Smith, from LAPD officer to thriving digital marketer. Discover how Jason founded Spotlight Social and mastered the art of high-converting social media campaigns. Whether you're a marketing pro or just love inspiring career transformations, this episode offers valuable insights and an engaging story you won't want to miss. Tune in to uncover the secrets behind successful Facebook and Instagram ads!

Join us on The Hero Show as Nicki Purcell, a trailblazer in custom software development, shares her insights on humanizing technology and innovating in the digital age. Discover how Nicki's curiosity and strategic thinking help her lead her company to solve unique business challenges. This episode is packed with inspiration for anyone looking to understand the impact of technology on business and personal growth. Don't miss this deep dive into the world of custom tech solutions!

In this episode of The Hero Show, join us as we dive into an inspiring conversation with Casey Cease, a true changemaker in the realm of personal and business transformation. Discover how Casey's unique approach has revolutionized the way individuals and companies achieve their goals, turning challenges into stepping stones for success. Whether you're looking to elevate your personal life or take your business to the next level, Casey's insights are bound to ignite a spark within you. Don't miss out on this journey of transformation and growth. Tune in now!

Join me on The Hero Show as I chat with Michael Delon, America's credibility coach. Discover how turning your expertise into a bestselling book can transform your business. Michael shares practical tips on using your story to build trust and attract more clients. Tune in to learn how to create and leverage a powerful marketing tool that lasts a lifetime. Don't miss this game-changing episode! Listen now for insights that could revolutionize the way you market yourself and your business.

In this episode of The Hero Show, special guest Jasmine Jonte discusses the critical importance of consistent branding and the pitfalls companies face when they stray from it. Discover how major brands have suffered by moving away from their brand promises and what that means for businesses striving to maintain trust with their audience.Tune in for valuable insights on preserving brand integrity and achieving long-term success. Don't miss these expert strategies—perfect for entrepreneurs and marketers alike.

Join me on The Hero Show as we dive into an insightful conversation with Tim Cramer, founder of Mosaic and a veteran in the marketing industry. In this episode, Tim shares his journey through the evolution of advertising and how his company has navigated the challenges posed by COVID. Discover the innovative strategies Tim employs to solve complex problems for brands and gain valuable insights into the world of political advertising. Tune in to learn from his three decades of experience in making big waves in the marketing field.

Join us today on The Hero Show as Adam Akins shares his incredible journey with Inhouse Advertising. From taking over his family's business in 2017 to growing it by over $5 million, Adam dives into the challenges and successes he's faced. Discover how staying adaptable in a changing media landscape has been key to their success, and why blending digital with traditional media is still essential today. Tune in to learn valuable lessons in leadership, marketing, and more with Adam Akins.

In this episode of The Hero Show, dive into the world of creativity with guest Chris Jungjohann. Together, we explore the keys to unlocking creative success and how to overcome common hurdles that block the creative process.Chris shares insights from his journey, offering valuable tips for anyone looking to unleash their creative potential. Whether you're an artist, writer, or entrepreneur, this episode is packed with inspiration to help you break through barriers and bring your ideas to life. Tune in and unlock your creativity today!

Welcome back to The Hero Show! In this insightful episode, join in as Lauren Shippy, the mastermind behind StoryWork, reveals the secret to crafting stories that transform businesses. From her early role as COO to founding a strategy powerhouse, Lauren shares invaluable lessons on driving results through authentic engagement. Uncover how identity-based strategies and meaningful connections can elevate your brand in an AI-driven world. Don't miss out on this game-changing conversation that will inspire entrepreneurs and leaders alike to harness the power of their stories. Listen now and take the first step towards storytelling that makes a difference.

In this episode of The Hero Show, join the conversation with Pascal Bachmann, a master in personal branding and PR, as we dive into his journey from martial arts to becoming a CEO that empowers entrepreneurs. Discover Pascal's unique approach to life and business, focusing on authenticity and impact beyond the ego. Learn how discipline and a strong personal brand can drive success and fulfillment. This episode is packed with insights for anyone looking to make a real difference in their industry. Tune in to get inspired and transform your approach to personal branding and entrepreneurship.

Excited to share a captivating episode of The Hero Show featuring Josh Notes, a maestro in entrepreneurship and strategic financial consulting. Dive into an engaging discussion about the journey from crisis management to outstanding growth, the power of reflecting on history, and the American experiment's role in shaping entrepreneurial spirits. Discover how Josh's unique approaches to risk-taking and entrepreneurship can inspire and guide toward sustainable business success. This episode is a must-listen for anyone aspiring to transform challenges into remarkable opportunities. Tune in for an enlightening experience on navigating the business world with confidence.

In this episode of The Hero Show, join us as we dive into the inspiring journey of Bryce Henson, CEO of Fit Body Boot Camp. Discover how Bryce transformed his life from battling personal challenges to leading a fitness empire that's changing lives across North America. Learn about the power of accountability, the importance of leadership in fitness, and Bryce's passionate defense of capitalism and entrepreneurship as forces for good. Prepare to be inspired by a story that goes beyond fitness, embracing leadership, and the positive impact entrepreneurs have on the world. Tune in and let Bryce's journey motivate you to unleash your inner hero and make a difference.

Do you struggle turning your expertise into compelling messages? My guest on The Hero Show, brand architect Kate DiLeo, shares her framework to help you craft an effective brand story. Learn Kate's “The Brand Trifecta” method to clearly communicate what you do, how you solve problems, and why you're different—so you magnetically attract ideal prospects. Kate explains why leading with story can overwhelm buyers and shares actionable strategies to get prospects to opt-in for more. Whether you need to create an elevator pitch or rewrite your website copy, this conversation provides practical tips to turn your message into revenue. Don't miss out!

In this episode of The Hero Show, we dive into the world of financial empowerment with our guest, Vince Shorb. Vince is a passionate advocate for empowering communities financially through local educators. We discuss the importance of financial education, how it can transform lives, and the role of local educators in making a difference. Join us as we explore practical strategies and inspiring stories that will leave you feeling motivated to take control of your financial future. Tune in now to learn how you can make a positive impact in your community and achieve financial success.

On this episode of The Hero Show, what can business leaders learn from FBI hostage negotiators? My expert guests explain. Adele Gambardella and Chip Massey founded The Convincing Company to train Fortune 500 leaders in crisis communication and next-level persuasion. Chip draws from 22 years with the FBI and Adele fuses advertising psychology into interactive pieces of training. Tune in to The Hero Show to discover advanced communication strategies such as “forensic listening” that transform failure into breakthrough success during catastrophes.

In this episode of The Hero Show, we have an incredible story of courage and determination. Courtney Addy, a young woman torn between her passion for entrepreneurship and her love for farming, shares her inspiring journey. Join us as we explore how Courtney navigated the challenges of being caught between the corporate world and the call of the land. Discover how she embraced her true calling and found fulfillment in a life that combines her business acumen with her love for calving cows. Don't miss this captivating episode of The Hero Show!

On this episode of The Hero Show, we dive into the world of insurance sales and how modern marketing strategies can unlock success in this industry. Join me as I chat with Andy Neary, a seasoned insurance sales expert who shares valuable insights on leveraging digital platforms, building a personal brand, and connecting with potential clients in today's digital age. Whether you're an insurance professional or simply interested in learning about effective marketing techniques, this episode is packed with actionable tips and strategies that can help you take your sales game to the next level. Tune in now to unlock the secrets of success in insurance sales through modern marketing!

On this episode of The Hero Show, we dive into the world of cold emailing with our guest, Abdel Shafik. We discuss the ins and outs of this powerful communication tool and how to effectively navigate the challenges that come with it. Whether you're a business owner, entrepreneur, or just looking to improve your outreach strategies, this episode is packed with valuable insights and practical tips. Tune in to learn how to craft compelling cold emails, build genuine connections, and ultimately boost your success in the digital age. Don't miss out on this enlightening conversation!

On this episode of The Hero Show, we dive into the world of AI sales automation with our guest, Thomas Ryan. Discover how AI technology can boost efficiency and streamline your sales process. From lead generation to customer engagement, Thomas shares valuable insights and strategies to help you supercharge your sales efforts. If you're looking to take your sales game to the next level, this episode is a must-listen. Tune in now and unlock the power of AI sales automation!

On this episode of The Hero Show, I sat down with Robb Fahrion, co-founder and a partner of Flying V Group, to discuss his expertise in cross-channel marketing strategies that deliver real results. Robb shares how he overcame a need for excessive control as his agency grew and now leads with trust in his team. Operating with honesty and integrity are core principles for him. Tune in to hear more on Robb's approach to omnichannel digital marketing, how he scaled his agency, and his guiding focus on ROI paired with transparency.

On this episode of The Hero Show, I sit down with Tony Everett, the founder of My Personal Best Coaching. Tony shares his journey of helping individuals discover their purpose, ignite their passion, and unlock their limitless potential. We discuss the importance of curiosity and how it can lead to personal growth and transformation. If you're feeling lost or lacking direction in your life or career, this episode is for you. Tune in to learn how to tap into your curiosity and find your true purpose.

On this episode of The Hero Show, we dive into the inspiring journey of Caitlin Doemner. Join us as we explore how Caitlin went from hating sales to becoming a successful entrepreneur, and how she overcame emotional suffering along the way. Discover the strategies and mindset shifts that helped Caitlin transform her life and find true fulfillment. If you're looking for motivation and practical advice to overcome your own challenges, this episode is a must-listen. Tune in now and be inspired by Caitlin's heroic journey.

Is it possible to reinvent yourself…even after 20 years?When I started chatting with Andrew Aebersold, I realized he's a rare breed of entrepreneur. After two decades running his digital marketing agency Mediaura, he's still adapting to new technologies and focusing on where he can best help people.In our wide-ranging discussion on The Hero Show, Andrew shared how he got his start in the early Internet days accidentally…and ended up finding meaningful work improving behavioral healthcare marketing. I enjoyed exploring his unique skills for "translating" complex tech into plain language so clients fully understand solutions.We also touched on why integrity guides so many of his business decisions, even when it means walking away from revenue. I think you'll be inspired by his lifelong commitment to mastery and ethics.If you want to hear how a nimble mindset keeps this digital hero at the top of his game, don't miss my revealing interview with Andrew Aebersold!

Join me on The Hero Show for an inspiring chat with Lance Powell, a former latchkey kid turned executive and entrepreneur. Lance shares his journey of overcoming barriers and now guides professionals through his transformative personal growth system, Tula. Discover the keys to self-mastery, including mindset, mindfulness, and embracing failures. Break free from mental blocks and unleash the hero within!

On this episode of The Hero Show, host Richard Matthews talks to business consultant Jamie Eliason. Jamie is the founder and CEO of Fruition Endeavors, which helps small and medium businesses strengthen their operations and forge tighter bonds with local partners. With over 25 years working for major corporations and scaling multiple industries, Jamie saw firsthand the resilience community connections can offer - especially during times of crisis.Tune in to this episode as Jamie shares her unique vision for building synergies between businesses and neighborhoods. You'll learn why hiring and sourcing locally creates a rising tide that lifts entire regions. And how to transform your company into an anchor for its hometown.It's time for businesses big and small to become heroes - not just to customers, but to the communities that sustain them. Listen now!

On this episode of The Hero Show, Richard Matthews interviews Chris Lento, a multifamily investor with an engineering background. They discuss how he transitioned from mechanical engineering to real estate investing, building communities within their properties, and the importance of honesty and integrity in business. Tune in to learn more about Chris' unique approach to investing and how he's making an impact in the industry while navigating the current market challenges.

This week on The Hero Show, Richard Matthews sits down with veteran and entrepreneur Andrew Compean. Andrew draws on the grit and perseverance he learned in military special operations to build Handy Andy Hawaii into a multimillion-dollar home services business. Tune in to hear Andrew's inspiring story of overcoming challenges through sheer force of will and using that superpower mindset to find business success. You won't want to miss hearing how this real-life special ops hero harnessed his mental toughness and transformed it into an incredibly valuable asset both on the battlefield and in the boardroom.

In this episode of The Hero Show, Richard Matthews speaks with Ben Guttmann — seasoned marketer and author of “Simply Put: Why Clear Messages Win―and How to Design Them."This week, Ben takes us through his unique journey from founding a thriving agency to his role as an educator at Baruch College in New York City.Together, Richard Matthews and Ben Guttmann explore the concept of a portfolio life, delving into Ben's experiences and insights on maintaining a healthy work-life balance. The discussion also delves into crucial aspects of connecting with audiences through the power of simple and effective messaging.Join the conversation today with host Richard Matthews, AKA The Alchemist together with special guest Ben Guttman as they uncover the nuances of Ben's career trajectory and the valuable lessons learned along the way, providing a wealth of inspiration and knowledge for both aspiring marketers and seasoned professionals alike.

On The Hero Show, host Richard Matthews engages in a dynamic conversation with financial expert Dan Thompson to unlock the secrets to building wealth and income.Dan is committed to providing financial knowledge to help his clients build wealth and generate more income. Know the need for alternative methods to traditional financial planning and outline strategies for safely building wealth while taking advantage of tax benefits.Tune in and be captivated by Dan's wealth-building insights and his dedication to providing financial education to empower individuals to take control of their financial futures. Discover the keys to unlocking financial success right now! So don't miss out on this opportunity to learn from Dan Thompson.

On The Hero Show, host Richard Matthews engages in a dynamic conversation with Suman Cherry, a seasoned recruiter with over two decades of experience. Discover how she's reshaping the world of recruiting by prioritizing genuine human connections over the elusive 'unicorn' candidates. Tune in as Suman passionately shares with Richard why values and effective communication take precedence over skills when forging meaningful connections between companies and candidates.

Do you want more creativity and innovation? Richard Matthews and eco-entrepreneur Riggs Eckelberry reveal how imposing limits can actually enhance creative thinking. Tune into this episode of The Hero Show as they discuss how constraints force us to dig deeper and approach problems in new ways. You'll learn actionable strategies to spark creativity both personally and professionally from a pioneer in sustainable water solutions.Hit play now to unlock boundless innovation!

Join Alex Fichera, the renowned holistic leadership expert and founder of My Performance Coach, as he uncovers the secrets of peak performance on The Hero Show. Prepare to embark on an extraordinary journey of self-discovery, where you'll learn to master physical, emotional, mental, and spiritual energy through purposeful routines that catapult your performance to new heights while safeguarding against burnout.Get ready to step into your greatness and discover the immense potential that lies within you. The Hero Show awaits, where you'll emerge fully energized and ready to conquer new horizons.

In today's episode of The Hero Show, join Lauren Tickner as she takes you on an awe-inspiring journey from a struggling fitness trainer to the remarkable achievement of building a thriving million-dollar business and embracing a lifestyle she adores, all within a mere 5 years.Immerse yourself in her transformative story and unlock the keys to her phenomenal success, including her invaluable insights on harnessing the power of social media, mastering effective delegation, and leaving a profound impact on others.

In this episode of The Hero Show, we are joined by Mark Drager for an enlightening conversation.Mark, the founder of a creative production company, shares his remarkable journey of building his business, witnessing both its rise to over $2 million in annual revenue and its subsequent challenges and setbacks. Drawing from his valuable experiences and determination to learn from past mistakes, Mark's company, Phanta Media, has shifted its focus to prioritizing exceptional work with extraordinary individuals rather than simply pursuing growth and feeding the machine.Tune in to gain insights on building irresistible selling propositions and embracing the transformative power of resilience and innovation.

Get ready to unlock your best future with Eddie Rodriguez, a true entrepreneurial powerhouse, as we dive into his captivating story on The Hero Show. Join me as I sit down with Eddie, the founder, and CEO of The Franchise Tailor, in an electrifying episode.With 30 years of entrepreneurial success under his belt, Eddie is a Certified Franchise Consultant who has helped countless individuals find their true calling through franchise ownership. Whether you're in the midst of a career transition, an ambitious immigrant seeking new opportunities, a savvy business person looking to scale operations, or simply someone eager to diversify your investment portfolio, Eddie has the key to your success.Brace yourself for an eye-opening conversation as we uncover the secrets to building a fulfilling and prosperous future. Don't miss out on this incredible episode packed with wisdom, inspiration, and actionable insights. Tune in now and get ready to unleash your inner hero!

In this episode of The Hero Show, I had the pleasure of chatting with Jeremy Watson, a traveler and serial entrepreneur who founded Bedrock Investment Property.Jeremy shared with me his decade-long experience in financial advice and his search for a solution to help retirement assets work harder for their owners. We also talked about our love for traveling and the different places we've been to, including Florida and South Carolina.Tune in to this episode and hear from Jeremy himself about his journey and his latest project, a YouTube channel that showcases how he builds businesses.

Join us on The Hero Show as we explore the awe-inspiring journey of Marcus Manderson, an accomplished musician, music producer, composer, and audio engineer who is using the universal language of music to revolutionize the world. In this episode, we will delve into Marcus's mission to make a difference in our culture and the lives of others through his creative works.Discover how Marcus's passion for music production has enabled him to create memorable music experiences that stand out from the crowd. Be inspired by his personal story of dedication and perseverance, and join us on an exciting adventure around the world as we witness the impact of his art.Get ready to learn how Marcus is making a significant contribution to society through his music and how his determination to achieve financial sustainability is driving him toward even greater heights. Don't miss this opportunity to explore the fascinating world of music with one of its most visionary artists on The Hero Show!

In this episode of The Hero Show, we delve into the art and science of system building and how it can be harnessed to achieve success. Our guest highlights the unique skill of system building and emphasizes the importance of understanding how to create effective systems that can transform a small business into a big business. Whether it's bookkeeping systems, marketing systems, or employment systems, building effective systems is a critical aspect of growing a company.Our guest, Nathan Jenson, has been helping small businesses drive profitability for over a decade by providing clients with clear insight into the metrics that drive performance. Through data-driven insights, businesses can identify the actions needed to improve profits and cash flow and achieve success.However, system building is a unique skill that not everyone possesses, and many people don't realize its power in growing a business. Our guest shares practical tips on how to develop this skill and highlights the importance of getting someone in to help build effective systems.Join us as we unleash the power of system building through data-driven insights and learn how it can transform your personal and professional life.

Join us on The Hero Show as we chat with Tamara Thompson, Founder of Broadcast Your Authority, a supercharged content agency that's transforming startups into respected industry leaders. Tamara's secret weapon? Her lightning-quick ability to connect the dots and craft killer content that resonates with audiences.With her expert guidance, her clients are dominating the digital landscape, using long-form podcasts, engaging social media posts, and compelling video content to outshine their competitors. Whether you're an influencer, expert or entrepreneur, Tamara's insights are a must-hear for anyone looking to succeed in today's fast-paced business world.So, grab a seat and tune in for a conversation about the power of effective storytelling and why mastering the art of micro-content could be the secret to your success. Trust us, you won't want to miss a minute!

Tune in to this episode of The Hero Show as Dr. Mike Van Thielen emphasizes the importance of embracing health freedom and making conscious choices that lead to happiness and wellness. He shares his insights on the latest advancements in biohacking, personalized medicine, and how to adopt a holistic approach to health.Dr. Mike Van Thielen is a renowned medical expert, best-selling author, and the founder of Health Freedom Movement. He is also the Medical Director at ClarigenZ Health, where he helps people regain control of their health and achieve optimal wellness through biohacking, business, and personal life coaching.Don't miss this empowering conversation with a true hero of health!

In this episode of The Hero Show, we have the pleasure of sitting down with Ashley Connell, Founder and CEO of Prowess Project, an organization working hard to champion gender equality and dismantle the 9-5 stigma in the workforce.Ashley shares with us the Prowess Project's mission: to empower women to return to work after taking a break to raise children or for other personal reasons and to help them thrive in the workplace. She explains how the organization debunks the myth that women who take time off from work lose their professional prowess and how Prowess Project provides them with the resources and support they need to succeed.Tune in to this inspiring conversation to learn more about how Prowess Project empowers stay-at-home moms as career heroes and breaks workforce barriers, and how you too can be a hero on your own.

On The Hero Show, witness the financial modeling masterclass with Richard Matthews and superhero Pierre Alexandre. Pierre's superpowers lie in his ability to quickly understand businesses and value drivers, thanks to his eight years of experience in transaction services and mergers and acquisitions, with three years dedicated to the world of SaaS. He is renowned for his Excel skills, which give him a secret advantage when it comes to financial modeling. Not only that, but Pierre is also an expert in managing conflict and can offer valuable advice on stepping back to see the source of frustration. Tune in now to learn from this financial modeling superhero and gain the skills you need to succeed!

Hold on tight, because you're about to embark on an exhilarating ride on this episode of The Hero Show! Join us as we delve deep into the awe-inspiring secrets behind Steve Kidd's superpowers in transforming ordinary people into best-selling storytellers. Get ready for an intriguing and eye-opening conversation that you won't want to miss!Introducing Steve Kidd, the fiery third-generation minister-turned-chart-topping author, entrepreneur, and supernatural mentor with a heart that radiates pure gold. Steve is no ordinary human - he possesses the extraordinary vision of a superhero, propelling thousands to share their unique stories and profoundly impacting millions of lives. Steve's life's quest is to illuminate the amazing lives of exceptional people and turn them into top-notch authors. He is the unrivaled champion of elevating awe-inspiring souls, a true hero in his own right. With his superpowers, Steve has helped countless individuals realize their true potential and share their voices with the world.

Welcome to another episode of The HERO Show. I am your host Richard Matthews (@AKATheAlchemist), and you are listening to episode 217 with Aaron Rubin – Helping people maximize wealth opportunities.Aaron Rubin is an attorney, a CPA, and a certified financial planner. He runs a wealth management practice and integrates tax financial planning and investing.With an extensive background in financial services, he advises on some of the most pivotal decisions in his clients' lives. Aaron takes pride in helping his young tech clients make tax-savvy, financially sound decisions about their stock compensation packages.Here's just a taste of what we talked about today:Superpower in the Wealth Planning & Tax Management BusinessAaron's superpower is the ability to understand the tax system and being able to manipulate it. This type of ability is not just done in a way like, “Oh, here's your tax bill”. It's about how they are able to lower that tax bill. What are the different strategies they can take that maybe they don't think about as tax necessarily, but that have tax effects that can help them out?Maximizing Wealth Opportunities as a Driving ForceAaron's driving force in his business is for an individual to keep more of their own wealth so that they can make the world a better place however they see fit. For many of their clients, that's philanthropy, which they are happy to support. For some, it's taking care of kids and grandkids, or a lot of time, they want to do good in the world.Other Topics We Covered on the Show:We get to know more about what Aaron does in his business, the people he serves, and the services he offers.Then, Aaron shares his origin story. His father-in-law played a considerable role in helping him get into the financial planning industry.Aaron's fatal flaw in his business is losing track and letting the balls drop. The way he has gotten over this flaw is by leveraging the use of technology and hiring an assistant.The arch nemesis in Aaron's business is the IRS and the Department of Treasury. Aaron's personal hero in his business is his father-in-law, who has been in the financial planning industry for 40 years and has mentored him along the way.Lastly, Aaron's guiding principle is, to be honest, and to be yourself at all times.Recommended Tools: EmailSalesforceRecommended Media:Aaron mentioned the following book/s on the show.Financial Adulting by Aaron RubinThe HERO ChallengeToday on the show, Aaron Rubin challenged Bryce Emo to be a guest on The HERO Show. Aaron thinks that Bryce is a fantastic person to interview because he just founded a company a few months ago called Side Car Finance. He helps people at pre-IPO companies then find the right partners to sell or otherwise get liquidity for their private...

Welcome to another episode of The HERO Show. I am your host Richard Matthews (@AKATheAlchemist), and you are listening to episode 216 with Chris Pistorius – An Individualized Marketing Care for Your Success. Chris Pistorius is the founder of https://kickstartdental.com/ (Kickstart Dental Marketing)—a full-service dental marketing agency, born out of the idea that they can help dentists & orthodontists win online by providing excellent marketing strategy, creativity, and leveraging technology to get great results. While Chris specializes in dental marketing, other medical professionals, marketers, entrepreneurs, and businesses can learn from his digital marketing experience of over 15 years. Chris has worked with countless local business owners, in all industries, across multiple facets of marketing, consulting, and coaching. Chris has built his local digital marketing agency into one of the top marketing agencies in the country, as listed on UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. Here's just a taste of what we talked about today:https://drive.google.com/file/d/17MdBPiLknuOYz-X-nnNNSoi_arU7dtfy/view?usp=sharing (The Superpower of Developing the Offers & Getting Right into the Market)Chris's superpower is the ability to connect consumers with dentists. He has a knack for understanding who their clients specifically want to reach. One of the first things they do with a campaign is to create a new patient avatar, where they figure out exactly to whom their client's target market is aimed. Through the years, they have gained a good track record of coming up with profiles and putting their clients' messages in front of those demographics. https://drive.google.com/file/d/1158xrDn50vzdSakYgPPsrntl-Ik0xAVD/view?usp=sharing (Driving Force: Bringing Truth to People)Chris's driving force is to make sure people know the truth and would know the difference between agencies who are just looking to make a quick buck and agencies, like Kickstart, who really help a dentist grow and increase their bottom line. Their goal is for dentists to spend more time with their families and go on more vacations. An agency should really be concerned about that and not where their credit card goes through every month. Other Topics We Covered on the Show:We get to know what Chris is known for, the people he serves in his business, and the services they provide. Then, Chris shared his origin story. Seeing most dentists thoroughly confused with online marketing strategies led him to build his own marketing agency. Chris shares how he transfers the alchemy skill in marketing to his team. Being a perfectionist has been Chris's fatal flaw in his business. He overcame this flaw by letting go and trusting people to handle some business processes. Chris's common enemy in his business is expectations. Most of their clients expect immediate or instant results. They fight to overcome this enemy by reminding them great marketing campaigns do not happen overnight. In terms of business, Josh Nelson from Seven Figure Agency has been one of Chris's personal heroes, including the show Entourage. Lastly, Chris's guiding principle in his business is to leave their clients better than when they found them. Recommended Tools: https://www.loom.com/ (Loom) https://clickup.com/?utm_source=google&utm_medium=cpc&utm_campaign=gs_cpc_t4_nnc_brand_trial_all-devices_cpc_lp_x_all-departments_alpha_kd-brand-t4-20220710&utm_content=all-countries_kw-target_text_all-industries_all-features_all-use-cases_clickup_exact&utm_term=e_clickup&gclid=EAIaIQobChMIj-WQkeGy-gIVgV1gCh3PBQwpEAAYASAAEgKuYvD_BwE (ClickUp) https://www.helpscout.com/ (HelpScout) Recommended Media:Chris mentioned the following book on the show. https://www.amazon.com/Seven-Figure-Agency-Roadmap-Marketing/dp/1703385454 (The Seven Figure Agency Roadmap) by Josh Nelson The HERO ChallengeToday on the show, Chris Pistorius challenged Mark Cuban to...

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 215 with Tom Kulzer – Connecting People Around the World in Remarkable Ways. Tom Kulzer is the CEO & Founder of https://www.aweber.com/ (AWeber)—a company he established in 1998, to help small businesses around the world better and more effectively communicate and build relationships with customers and prospects using permission-based email marketing. Having organically grown AWeber from 0 to over 300,000 active clients, Tom's focus is strategic planning, market strategy, business development, and team building. Recognized as one of Pennsylvania's Best Places to Work for the past 10 consecutive years (2021-2012), Tom believes in creating a unique workplace lifestyle unlike that of most companies. With a culture driven by five core values, they are constantly growing their talented team of 100 team members to take on new, unique challenges in pursuit of growing millions of small businesses around the world. Here's just a taste of what we talked about today:Being Exceedingly Detail Oriented as a SuperpowerTom's superpower is being exceedingly detail-oriented. He leaves very little room to open interpretation when he talks about things, but he sees the connections and interactions between disparate systems and, can tie those pieces together in ways a lot of people can't. He likes to say he is not good at one specific thing, but pretty good at a whole lot of different things. The Driving Force: Connecting People in Remarkable WaysAWeber's driving force is to connect people around the world in remarkable ways. Their company is about creating more personal relationships with people around the world. Tom goes on and says, "Your email lis, isn't just something to monetize. Email addresses are real people." Over the years, they were able to help people connect in more real ways that are more tangible to create ongoing relationships beyond just a transaction. This is the sole reason why they serve the small business space. Their mission at AWeber is what gives Tom the passion to do what he does for the last 24 years—being able to affect that kind of change and see the change that an email from their platform has had on people. Other Topics We Covered on the Show:We also get to know more about what AWeber does, the people they serve, and the services they provide. Then, we talked about Tom's origin story. Creating a program that automatically sends emails when he was in collage paved the way to become who he is now in the Email marketing space. Tom shared his thoughts about email being always the baseline to interact with the internet. Does he see this changing in the future? Being too direct has been Tom's fatal flaw in his business. He fights to overcome this flaw by spending a little more time talking about what went well and why it went well. AWeber's common enemy is people who say, “Permission doesn't apply to me. Everyone wants my emails, or my emails are special, but everyone else's aren't.” Lastly, Tom's guiding principle is the hiker's creed—leave every place you go a little better than where you found it. Recommended Tools: https://slack.com/ (Slack) The HERO ChallengeToday on the show, Tom Kulzer challenged Andy to be a guest on The HERO Show. Tom thinks Andy is a fantastic person to interview because he has a pretty cool story about his everlasting passion for life and work, which has the same approach to—``leave every place that you go a little better than where you found it.” How To Stay Connected with Tom KulzerWant to stay connected with Tom? Please check out their social profiles below. Website: https://www.aweber.com/ (https://www.aweber.com) Twitter Handle: https://twitter.com/tkulzer (@tkulzer) Email Address: tom@aweber.com With that… let's go and listen to the full episode…

Welcome to another episode of The HERO Show. I am your host Richard Matthews (@AKATheAlchemist), and you are listening to episode 214 with Sean Campbell – Delivering Market Data, Clarity & Truth. Sean Campbell is the CEO and Co-Founder of https://www.cascadeinsights.com/ (Cascade Insights)—a market research firm that helps organizations seize opportunities in the B2B tech sector. Sean is also a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top-tier conferences around the world, and has written extensively on technology and business topics. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Here's just a taste of what we talked about today:https://drive.google.com/file/d/1PR-aO09gsaBvc76MUlCJzPe2roxRVO1v/view?usp=sharing (To Transfer Knowledge as a Superpower)Sean is pathologically incapable of learning something without the desire to teach it to somebody. His superpower involves consistently transferring knowledge to people. When he learns something, he wants to turn around and teach it. Now, this doesn't mean he's the only expert on the topic because, obviously, someone had to teach him. The duality is always involved in the process. https://drive.google.com/file/d/1Tyn-_MQBgFLbz8OZ1rZh3pGE2i9xvQY-/view?usp=sharing (Cascade's Driving Force: To Tell The Truth)To tell the truth is Cascade's driving force. Their mission is to figure out the market truth and tell it to as many people as possible. Sean says this phrase to his clients all the time, "We're happy to tell the truth to as many people as you'll ask". They learn truths about the market and tell it to as many people as possible, meaning people inside the account under a nondisclosure. The end goal, is to make sure many people inside that company know what they have learned. Other Topics We Covered on the Show:We also talked about Sean's origin story. His passion for teaching and persistence of learning about technology led him to be who he is now in the marketing research space. Then, Sean shares what he learned from building and running his first business. Being responsible for everything around him has been Sean's fatal flaw in his business. He tries to conquer this flaw by putting it in God's hands. We get to know if Sean's fatal flaw, which is having the need to be responsible for everything, has impacted his ability to delegate. Clients who think they know it all have been the arch nemesis at Cascade Insights. Lastly, Sean's guiding principle is to think a lot about what to say and to who you are saying it. Recommended Tools:Kindle Library https://bear.app/ (Bear App) https://superhuman.com/?utm_source=google&utm_medium=cpc&utm_campaign=20200918_brandedsearch&utm_term=superhuman&utm_content=b&gclid=Cj0KCQjw39uYBhCLARIsAD_SzMRAjXl_IVZNv-f3bki-R3RRZyQwXKxNaCGIfmePyr56rGOVEoQc1hIaAplnEALw_wcB (Superhuman) https://obsidian.md/ (Obsidian.md) Recommended Media:Sean mentioned the following books on the show. https://www.amazon.ca/Stall-Points-Companies-Growing-Yours-Doesnt/dp/0300158513 (Stall Points )by Bever van Derek https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?adgrpid=82923967095&gclid=Cj0KCQjw39uYBhCLARIsAD_SzMS2t9016-IzDCS2ov46_Dx5jMJpZ9bAq4-_q0rGTn7CyXopgSBDNBoaArpgEALw_wcB&hvadid=585479825672&hvdev=c&hvlocphy=1011149&hvnetw=g&hvqmt=e&hvrand=7186838553740813488&hvtargid=kwd-65201197502&hydadcr=29144_14573992&keywords=hard+thing+about+hard+things&qid=1662493536&sr=8-1 (Hard Things About Hard Things) by Ben Horowitz The HERO ChallengeToday on the show, Sean Campbell challenged Dan Cox to be a guest on The HERO Show. Sean thinks that Dan is a fantastic person to interview because he has an excellent sense of where you can make your greatest...

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 213 with Sid Garza-Hillman – Achieving Long-Lasting Improvements to Your Health & Happiness. https://sidgarzahillman.com/ (Sid Garza-Hillman) is the author of three books: https://www.amazon.com/Approaching-Natural-Manifesto-Sid-Garza-Hillman/dp/1937359352 (Approaching the Natural): A Health Manifesto, https://www.amazon.com/Raising-Healthy-Parents-Stress-Thriving/dp/1944903216 (Raising Healthy Parents): Small Steps, Less Stress, and a Thriving Family, and https://www.amazon.com/Six-Truths-these-truths-happy/dp/1644281929 (Six Truths): Live by these truths and be happy, don't and you won't. He graduated from UCLA with a BA in Philosophy and is a public speaker, podcaster (https://podcasts.apple.com/us/podcast/what-sid-thinks/id1404675781 (What Sid Thinks)), certified nutritionist, certified running coach, and certified Oxygen Advantage Breathing Instructor. He is the Stanford Inn & Resort's Wellness Programs Director and founder/director of the https://smallstepintensive.com/ (Small Steppers) habit change program. Here's just a taste of what we talked about today:https://drive.google.com/file/d/1l0yKJDD7KaDyLdryITgPYT2ksgBF9mFD/view?usp=sharing (Empathy, Levity & Humor as a Superpower)Sid brings a sense of humor and levity to very heavy subjects even to his music, he has always been an under the radar guy. Which he doesn't think of as the worst superpower in the world. He is not mainstream. Sid had core people who loved his music and everything he does, but not very many of them. He has the ability to empathize with people because he has been through it. In the same way as his clients, he figured out a good way to manage his struggles and successfully overcome those. Which makes him effective when he teaches people. https://drive.google.com/file/d/13GoFfgadpCnPLogaZwONH9UXTB7It-Og/view?usp=sharing (To Achieve True Health & Happiness as a Driving Force) Sid fights to help people achieve real substantial health and happiness, and not the magazine quick fix stuff. When he says true health and happiness, it involves being strong in our minds and bodies. That's his ultimate goal and driving force in his business. Other Topics We Covered on the Show: We get to know more about Sid's business, the people that he serves, and the services he provides. Sid also shared his go-to strategy for people to stick to the program and achieve long-lasting improvements in their health and happiness. Then, we discussed the importance of being clear about your overall life and business goals. Next, we talked about Sid's origin story. His fascination with diet and nutrition and his attachment to the quality of life paves the way to who he is now. Being resistant to promotion and marketing has been Sid's fatal flaw in his business. He was able to overcome this type of flaw by trusting that people know more things than he does. One thing that Sid fights against in his business is the yo-yo quick-fix diets that people often go after. Lastly, Sid's guiding principles are integrity and living by example. It's not about what he says, but so much about what he is doing. Recommended Tools:The ideal idea assignment Recommended Media:Sid mentioned the following book/s on the show. https://www.amazon.com/Breath-New-Science-Lost-Art/dp/0735213615 (Breath) by James Nestor https://www.amazon.com/Approaching-Natural-Manifesto-Sid-Garza-Hillman/dp/1937359352 (Approaching the Natural) by Sid Garza-Hillman https://www.amazon.com/Raising-Healthy-Parents-Stress-Thriving/dp/1944903216 (Raising Healthy Parents) by Sid Garza-Hillman https://www.amazon.com/Six-Truths-these-truths-happy/dp/1644281929 (Six Truths) by Sid Garza-Hillman The HERO ChallengeToday on the show, Sid Garza-Hillman challenged Joan and Jeff Stanford to be guests on The HERO Show. Sid thinks that Joan and Jeff are fantastic...

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 212 with Amy Anderson – Creating Value-Based Growth for Businesses. Amy Anderson is the founder of https://wildcoffeemarketing.com/ (Wild Coffee Marketing)—a marketing consulting firm that helps businesses grow better teams of thinkers and doers who handles everything from strategy all the way to execution. Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting. Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creativity, and implementation across Wild Coffee's diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients. Here's just a taste of what we talked about today:https://drive.google.com/file/d/1b4tp6zCOz_cjJ1lC_gme0Nbk5Cuw-Xa3/view?usp=sharing (A Vision as a Superpower)Amy's superpower in her business is vision, vision when it comes to story. This allows her to see a company, see a product and know what it should say and what it should look like. It is just very clear for her working with big brands and startups, establishing their foundation and guiding them through a path of growth. https://drive.google.com/file/d/1lpETmg_TNXqAl2MYwCKdSnCumyzfCJtf/view?usp=sharing (Wild Coffee's Driving Force)Amy's driving force is to understand their client's customers, be very clear about what they stand for, and make sure everything stems from that strategy. They never skip the strategy of the visioning positioning and everything they do ties back to that. Also, narrowing down their KPIs and assessing the three to five metrics they are going to track. Tracking those numbers is very important in the work they do because it is a way to let their clients know where they stand at all times. Other Topics We Covered on the Show:We also talked about Amy's origin story. Her several job experiences and her parents investing in a consulting business for her paved the way to where she is now. Amy shared the reason why her parents invested in a consulting business for her. Not being comfortable talking about money has been Amy's fatal flaw in her business. She was able to overcome this type of flaw by knowing her value in the market. Two things Amy constantly has to fight against in her business are strategy before tactics and the thought that when you build it, they do not just come. Lastly, Amy's driving force is one, do what you say you're going to do with integrity. The second is always be moving the needle for your clients. Recommended Tools:https://www.teamwork.com/ (Teamwork) The HERO ChallengeToday on the show, Amy Anderson challenged Tony Zacario to be a guest on The HERO Show. Amy thinks that Tony is a fantastic person to interview because he is a dynamic young CEO that is incredibly effective and visionary. They started working with Wild Coffee Marketing at 50 locations. They're now at 200 and just bought several locations and took a board seat. They've just grown this concept. And the mission is simple for them. It's about making mobility and people's lives better. How To Stay Connected with Amy AndersonWant to stay connected with Amy? Please check out their social profiles below. Website: https://wildcoffeemarketing.com/ (https://wildcoffeemarketing.com/) With that… let's go and listen to the full episode…

Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 211 with Alejandro Szita – Achieving Financial Objective Through Mortgage. Alejandro Szita is the president of https://prosperity-lending.com/ (Prosperity Lending) which is a licensed real estate brokerage for artists, business owners, and entrepreneurs. He currently serves California and Florida and is soon to expand to other states. He enjoys helping people get the mortgage they need, especially when their financial situation is complex and/or out of the ordinary (which it usually is). Alejandro has been involved with mortgages and real estate since 2006. Here's just a taste of what we talked about today:https://drive.google.com/file/d/1ilX2xe0_WMfLX8V9e1b0Jd8DB2YxDxj1/view?usp=sharing (The Ability to See the Bigger Picture)Alejandro's superpower is the ability to see the bigger picture and see how the story helps them find the right product. When people call him, he never asks about their credit score or anything that's related to numbers. He asks them what they want, because that frames the whole conversation, frames all of the numbers, and frames all of the formulas in a certain direction. If he starts asking about formulas, he's never going to get anywhere. And the client is probably never going to qualify. https://drive.google.com/file/d/1SBHl-IW7UQ7ZL2DHaGINwAXJGbluFfoB/view?usp=sharing (To Look At Mortgage as a Financial Instrument)Alejandro's driving force is for people to look at the mortgage, not as a bill, but as a financial instrument that they can mold to achieve their objective. He notices that some clients treat them as a commodity saying, "Oh like, oh, well you're one of the three or four we're calling". And this never works because they can't compete in terms. The services they provide are a little bit more expensive because they take a long time and do a lot of things that other brokers don't do. So people who are just looking for pricing don't do well with them because that's not what they are about. Other Topics We Covered on the Show:We get to know more about Alejandro's business, the people that he serves, and the services he provides for them. Then, we talked about Alejandro's origin story. Receiving a financial seminar invite has paved the way for him to be a mortgage broker for artists, business owners, and entrepreneurs. Wanting to do everything by himself and trying to make others view reality as himself are Alejandro's fatal flaws in his business. He is able to overcome these types of flaws by giving complete freedom to the people that he works with. Antagonizing clients with what they want and working with detail-oriented people are Alejandro's arch nemesis in his business. He works these out by giving what the client wants and hiring a compliance officer. Lastly, Alejandro's guiding principles are: Do only things that you believe in, don't do things just for money, and always disclose things. Recommended Tools:SpreadSheets Zoom Communication Course Recommended Media:Alejandro mentioned the following book/s on the show. https://www.amazon.com/gp/product/B005F3GK92/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i1 (Screw It, Let's Do It) by Richard Branson The HERO ChallengeToday on the show, Alejandro Szita challenged his processor team in Alabama to be a guest on The HERO Show. Alejandro thinks that his processor team should come to the show and share their story because they do the hardest part of the loan, which is to comply with all the nitty gritty, all of the regulations, and put it all on the computer. It's a detailed job to do, and they still do it with a smile. They still manage to comply with this barrage of regulations in a nice way and provide a nice experience to the broker, the client, and to the borrower. How To Stay Connected with Alejandro SzitaWant to stay connected with Alejandro? Please check out their social profiles below....