Podcast appearances and mentions of joseph wilkins

In this episode of the Ecommerce Evolution Podcast, host Brett Curry welcomes Mickey Winter (CEO) and Carrie Weidenbach (COO) of Aysnd, a digital agency specializing in purpose-driven ecommerce brands. As industry veterans with decades of combined experience, they share invaluable insights on maintaining brand mission during economic uncertainty, particularly amid recent tariff challenges. This conversation delivers practical strategies for navigating market pressures while staying true to your brand's core values and purpose.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Carrie & Mickey(02:22) Navigating Tariff Chaos and Supply Chain Diversification(04:19) Defining Purpose-Driven Brands(06:29) Pricing & Profitability in Uncertain Times(12:25) Carrie & Mickey's Background(16:50) The Conscious Commerce Maturity Matrix & Level One, Awareness(22:29) Level Two, Scaling(27:06) Level Three, Optimizing(32:38) Level Four, Leading(36:15) Level Five, Pioneering(39:38) Staying Mission-Driven in Uncertain Times—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:AYSND: https://www.aysnd.com/Mickey's LinkedIn: https://www.linkedin.com/in/mickeywinterCarrie's LinkedIn: https://www.linkedin.com/in/carrie-weidenbach-a5272aaBOOM! Beauty: https://boombeauty.com/Patagonia: https://www.patagonia.com/home/AB InBev: https://www.ab-inbev.com/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

The Financial Times recently put the spotlight on a phenomenon that has been dubbed the “north Cyprus trap” that has seen tens of thousands of migrant students get lured with false promises to so-called universities in the Turkish-occupied north of Cyprus. This practice is not only mired in fraud and human rights abuses, but also enables migrant smugglers who are moving many of these students through the Green Line. Joseph Wilkins, a journalist for the Financial Times based in Nicosia and the author of this report, joins Thanos Davelis as we dive into this story.You can read the articles we discuss on our podcast here:The ‘north Cyprus trap': migrant students lured with false promisesTurkey strikes Kurdish militant targets in Iraq and Syria following deadly attack on defense companyAt least five dead in attack at Turkish aviation companyUS and Cyprus launch a strategic dialogue to bolster security

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about paying ads to make your videos go viral. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about testing after the editing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the importance of editing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about making a script ready for production. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about punching up scripts and having revisions. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about making a script on your selling point. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the ways how to create a good idea for brainstorming. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the steps to effective marketing by making videos. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

In this episode of the Road to Growth podcast, we are pleased to introduce you to Joseph Wilkins. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."   Learn more and connect with Joseph Wilkins by visiting him on   Website: https://www.funnysalesvideos.com/ Facebook: https://www.facebook.com/FunnySalesVideosByProCreative Linkedin: https://www.linkedin.com/in/wilkinsjoseph/     Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth   Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber   If you are looking to be a Guest on Podcasts please click below  https://kitcaster.com/rtg/  For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ****************************************************************************

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Download Joseph's FREE eBook In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

After pivoting away from creating TV ads, Joseph and his company have directed online ad campaigns for companies such as Google, McDonalds, Chevrolet, and more!  Free e-book *HOW TO PRODUCE A FUNNY SALES VIDEO WITHOUT HIRING US at funnsalesvideos.com

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next. Bullet points (00:07) Intro (02:24) The start as an entrepreneur (04:49) The first pivot: Starting a video production company (05:10) The second pivot: Going online (08:38) Choosing humor as a form of entertainment (16:23) How to reach out to anyone you want to connect with (20:36) The 8 steps to produce a funny sales video (21:42) First step: Discovery (22:24) Second: Brainstorm (23:40) Third: Scripting (25:05) Fourth: Adding comedy (25:48) Fifth: Production (26:51) Sixth: Editing (27:47) Seventh: Testing (28:12) Eight: Forget “viral” (29:10) The necessary evil of vertical video (33:23) Grabbing and retaining attention (39:45) Where to find out more (40:20) Rapid fire question round (40:35) If you ever had to start again, how would you make your money? (41:22) What is the most common or biggest mistake that leaders make? (42:00) Who is a great leader (alive or dead) and why? (42:55) How do you hire top talent? (44:48) What is one of your proudest moments? (47:26) What is one interesting fact about you that not many people would know? (48:22) What book (or books) changed your mindset or life? (49:18) What is the most exciting question you spend your time thinking about? (50:17) What unusual or underrated food or drink should more people try out? (51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (56:00) What makes you happiest?

There's an old show biz saying that goes ‘always leave them laughing' .  Turns out that this can also be applied to growing sales.In a hyper competitive market, brands need to do more than simply ‘think outside of the box' in order to get the attention of customers - let alone close sales.That led one smart marketer to see the potential in combining humour with a sales message.  The results have been remarkably successful.Today I'm speaking with Joseph Wilkins, founder of Funny Sales Videos, where he and his team create refreshingly entertaining sales videos that turn views into buying.Joe has work with Google, McDonald's, and Linked In (among others) to help them use humour to build their brands and grow sales.   With 20 years experience, hundreds of millions of views and over $250 million in career sales, he's knows a thing or two about moving products and services.In this episode of A Seat at The Table, Joe talks about:1. The methodology behind using funny videos in marketing.2. An 8-step guide to producing videos like this on your own.3. How humour can help make the sales process more ‘human'.USEFUL LINKS:Connect with Joseph Wilkens:  www.linkedin.com/in/wilkinsjosephFunny Sales Videos website:  https://funnysalesvideos.comFree ebook:  https://funnysalesvideos.com/ebook/Learn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:  https://seat.fm

Jon talks with Joseph Wilkins, Founder of FunnySalesVideo.com about how important adding paid ads to your videos. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.You can also learn more about video creation from his podcast called How to Make a Video Go Viral.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.You can also learn more about video creation from his podcast called How to Make a Video Go Viral.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 7 – Beta Testing: Once you have your final video versions edited, you need to test to see which version gets the best results. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 6 – The Editing Process: Now you have to figure out what to do with all of your footage. Remember comedy is all about timing. You'll need a really good editor who understands comedic timing. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen.Our guest Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral.”Learn why Joseph transitioned from infomercials to making viral style sales videos. Find out is there's a recipe for going viral and how results may differ from what you could achieve in the past. Hear about how pay-to-play paid video ads can act like a “magical vending machine” to generate ROI. Discover what it takes to be funny on camera (and when to avoid delivering jokes, especially in live streams). Get tips on capturing attention in the first five seconds of your content and how to successfully produce it for platforms like TikTok. Uncover the secrets to holding an audience's attention and testing your videos for performance. Gain an understanding of how to stand out and be different with your online shopping events through strategies like gamification. Generate ideas from Joseph's fascinating client case studies and his studio setup. All this and more in this value-packed, entertaining episode.Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Joseph Wilkins founded the marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com, where he and his team create refreshingly entertaining sales videos that turn to view into buying.   His campaigns are extremely successful and he has previously worked with the likes of Google, McDonald's, and Linked In (among others).  Now he's looking to share his ideas and success stories with other marketing fanatics and budding business owners.      We talked to Joseph about his creative journey and how adding humour to your content can be a huge help in your success.   Announcement: Download Our Sample Deal and Join Our Mailing List   [00:01 – 05:32] Opening Segment  Joseph talks about his background. He talks about how he grew up with the creative bug. How he launched funnysalesvideos.com; [05:14 – 15:14] Eight Steps He talks about their process of producing their videos. Eight steps of creating a great video Why you should find comedy writers; How an iphone can be a tremendous help; The importance of testing your videos. [15:14 – 23:40] Why Humorous Videos Joseph talks about when you should add funny videos to your repertoire The importance of speaking in the language of your audience. How you should approach content creation. How you can download Joseph's e-book    [23:40 – 29:29] Round of Insights Apparent Failure: Putting all of his eggs in one basket.   Digital Resource: Harmon Brothers University   Most Recommended Book: From Poop to Gold   Daily Habit: Exercising and reading the bible    #1 Insight for Making Good and Funny Videos Become a creator of consumption.   Best Place to Grab a Bite in Utah:  Indian Food   Contact Joseph: To learn more go to his website. Click here to download his ebook and click here to get a free brainstorm session with Joseph.   Tweetable Quotes: “Whatever you are doing right now; you can elevate it and make it better by adding humor.”  - Joseph Wilkins “99% of the companies can benefit from humor.”  - Joseph Wilkins   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonald's, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8 step process any business can copy to drive immediate online sales.https://www.facebook.com/FunnySalesVideosByProCreative Linkedin: https://www.linkedin.com/in/wilkinsjoseph Speaking bio: https://funnysalesvideos.com/speaking

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 5 – The Production: Where the rubber meets the road. You have a script that's 100% ready to produce and you're going to film it. The most important part of shooting the video is casting the right actor. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 4 – When to add in the funny (not silly): The jokes can't be expense of your brand or culture and have to further the sale. Make sure you find good comedy writers. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 3 is The Script: This is when you're actually going to start writing your script. If you aren't an experienced scriptwriter, make sure you get one! Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 2 is The Power of Brainstorming: Once you've identified your customer, it's time to come up with ideas for your video. The goal is to hook someone's attention, then draw them into the story. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 1 – The Foundation: Do your homework and learn who you are speaking to. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Think back to your favorite commercial that you've ever seen…there's a good chance that it was a funny commercial wasn't it? There's something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Find Joseph onlineFollow Joseph on Facebook | TwitterConnect with Joseph on LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.   With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales.  Introducing Joseph Wilkins What problem do you solve? He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less. What three problems do you solve? How do I grab the customers' attention? What kind of companies are a good fit for what kinds of videos? He will list the 8 steps that he takes every project through. Show Notes: Humor gets results. Companies that have humans as their targets get results. Humor has to be relevant and has to be targeted at the right audience. People go onto social media platforms to be entertained so that will resonate with them better. TV types ads won't work on social media. Joseph's 8 Steps to Funny Sales Videos Step 1 - Research You've got to do your research before doing anything. It's the foundation. The first step of research is learning about the consumer and the first thing you need to do is to listen to your customer. Read 100 customer reviews about your product.  What are the most common reasons that people like and buy your product? Don't try to be everything to everyone. Step 2 - Brainstorming Who is the character for this video, and what's the big problem that we're going to solve? Don't worry about getting good ideas. Throw out as many bad ideas as possible. Step 3 - Scripting Bring in a skilled storyteller and writer. Create a story arc where someone starts with a big painful problem that your audience can feel. Then, have them meet someone who presents a solution to their problem. Finally, show how the character's life has been transformed by implementing that solution. Step 4 - Add Comedy Bring in comedy writers who will add to your existing story and bring it to the next level. Step 5 - Production Everyone has the ability and the equipment to create a video, but you have to know how to use it. When looking for actors, look for who adds to your script. Who keeps your attention? Ask your applicants back for a live addition. How do they react on the spot? Step 6 - Editing Comedy is all about timing. You need a good editor. People stop watching videos because they're bored or it's not relevant to them. You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again. You need to interweave your product information with hooks that keep your audience watching. Joseph creates several versions of his videos to meet the needs of certain platforms and situations. Step 7 - Testing What is your retention curve like? Where are people bouncing? Most people bounce when the product is introduced. Step 8 - Forget About Viral It's not about going viral. It's not a one-and-done. Keep at it. You have to build this funnel, and then fuel it. Joseph Wilkins' Recharge Round What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day. If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner. Connect with Joseph: Joseph's website:  funnysalesvideos.com Facebook Twitter Get a free ebook from Funny Sales Videos Learn more about Gary's Mastermind group at goascend.biz/mastermind/  

Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear.  We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production. This episode is quite link heavy so feel free to click around! Women looking in the mirrorhttps://vimeo.com/384588335/3739213bc1Advantage Urinal Case Studyhttps://vimeo.com/665701208TruEarth Original Videohttps://vimeo.com/467461099Toyota Olympic Commerical https://www.youtube.com/watch?v=fqWG5_7nwykGrandfather Training for Christmashttps://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723Grill Rescuehttps://www.youtube.com/watch?v=Osgz8jMr6OA&t=5sFiber Fixhttps://www.youtube.com/watch?v=haPvuhznuyITexans with Gunshttps://www.youtube.com/watch?v=AoG3xvDhnoESend videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video. Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/

This week, Tony talks wealth with Joseph Wilkins, the founder of ProCreative Studios, and the mind behind ad campaign for such clients as Google and Chevrolet, among others. Joseph joins the show to discuss the eight simple steps that any business can use in order to generate a far higher view count for their videos, and take your message viral! KEY TAKEAWAYS The secret to engagement is to construct your video message in such a way that people do not feel they're being sold to from the off. People very rarely switch off from a video because it is too long. They switch off when they get bored. Therefore, the best way to keep engagement is to be exciting and enticing. The initial step before creating a message is to spend as much time as you can learning about your product, and gaining an understanding of it from a customer point of view. Spending more on your videos doesn't always guarantee your returns will be more. Focus instead on creating something interesting that will hook your viewer. BEST MOMENTS 'The people who watch our ads don't realise it's an ad until they're a minute into it' 'The point of what we do is to generate wealth' 'I don't care what you think about your product. I care about what your customer thinks of your product' 'Our videos have generated millions of dollars in sales' VALUABLE RESOURCES Tony Talks Wealth - https://omny.fm/shows/tony-talks-wealth Sign Up Now For Exclusive Tony Talks Wealth Content at https://www.patreon.com/TTWealth ABOUT THE GUEST Joseph Wilkins founded ProCreative Studios in 2000, a marketing agency focused on infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted away from broadcast TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into making a purchase. With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Discover More https://funnysalesvideos.com/speaking https://funnysalesvideos.com https://HowToMakeAVideoGoViral.com ABOUT THE HOST Tony Thomas is a published author, one of the top financial advisers in the UK voted for by his clients, the first Chartered Financial Planner in the UK, Independent Financial Adviser, Mentor, Trainer. Life Planner and Money Coach. He is also a pension and investment specialist as well as the regional Chartered Champion for South Wales. “Live For Today, Invest For Tomorrow” CONTACT Tony’s official website: https://ttwealth.co.uk/ Facebook: https://www.facebook.com/TonyThomas.IFA/ LinkedIn: https://www.linkedin.com/in/tonythomas2/See omnystudio.com/listener for privacy information.