Podcast appearances and mentions of joseph wilkins

In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more

The Financial Times recently put the spotlight on a phenomenon that has been dubbed the “north Cyprus trap” that has seen tens of thousands of migrant students get lured with false promises to so-called universities in the Turkish-occupied north of Cyprus. This practice is not only mired in fraud and human rights abuses, but also enables migrant smugglers who are moving many of these students through the Green Line. Joseph Wilkins, a journalist for the Financial Times based in Nicosia and the author of this report, joins Thanos Davelis as we dive into this story.You can read the articles we discuss on our podcast here:The ‘north Cyprus trap': migrant students lured with false promisesTurkey strikes Kurdish militant targets in Iraq and Syria following deadly attack on defense companyAt least five dead in attack at Turkish aviation companyUS and Cyprus launch a strategic dialogue to bolster security

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about paying ads to make your videos go viral. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about testing after the editing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the importance of editing. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about making a script ready for production. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about punching up scripts and having revisions. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about making a script on your selling point. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the ways how to create a good idea for brainstorming. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of Funny Sales Videos about the steps to effective marketing by making videos. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

In this episode of the Road to Growth podcast, we are pleased to introduce you to Joseph Wilkins. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."   Learn more and connect with Joseph Wilkins by visiting him on   Website: https://www.funnysalesvideos.com/ Facebook: https://www.facebook.com/FunnySalesVideosByProCreative Linkedin: https://www.linkedin.com/in/wilkinsjoseph/     Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth   Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber   If you are looking to be a Guest on Podcasts please click below  https://kitcaster.com/rtg/  For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ****************************************************************************

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Joseph Wilkins: Website: Funnysalesvideos.com Twitter: https://twitter.com/procreative LinkedIn: https://www.linkedin.com/in/wilkinsjoseph Facebook: https://www.facebook.com/FunnySalesVideosByProCreative

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Download Joseph's FREE eBook In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast! For general information about the podcast, send an email to info@beinhakerlaw.com To follow Mitch and the podcast, go to linktr.ee/beinhakerlaw. You can subscribe and listen to episodes on Apple Podcasts, Google Podcasts, Amazon Music, Spotify and most other directories. Please review us whenever possible and thanks for your continued support! Sponsorships and paid guest appearances are available. Connect with us by email or on social media. The Accidental Entrepreneur is brought to you by Beinhaker Law, a boutique business & estates legal practice in Clark, NJ. To learn about shared outside general counsel services and how to better protect your business, visit https://beinhakerlaw.com/fractional-gen-counsel/ Please support our affiliate sponsors (https://beinhakerlaw.com/podcast-affiliates/). Also, support the show and get your own podcast merch! (https://beinhakerlaw.com/podcast-store/) One of One Productions - a New Jersey-based studio, just over the George Washington bridge, that caters to the booming business of podcasting. Be sure to check out the guesting kit that they've created exclusively for our listeners! https://one-of-one-productions.myshopify.com/products/mitchell-beinhakers-guesting-kit North Authentic - NorthAuthentic.com is a conscious hair care marketplace offering the cleanest brands from around the world. Their pro stylists curate only the most fabulous non-toxic hair products. Use our affiliate link for all your purchases! https://shrsl.com/38heu The Healthy Place - Findyourhealthyplace.com has thousands of supplements to help you live a better quality of life; as well as natural solutions for chronic pain, stress, anxiety, depression, sleep and much, much more. Need guidance? Use their Live Chat feature and talk to a Wellness Consultant right on their website. The Accidental Entrepreneur is a trademark of Mitchell C. Beinhaker. Copyright 2018-2022. All rights reserved.

Ever see a True Earth Commercial on Facebook? I talked with Joseph Wilkins the creator of the video and ad campaign to find out what it took to create a viral video that converted into BIG sales. Want to know? Listen to this episode and then download the ebook to help you create better videos for your brand story. If you are a content creator, a business owner, or just curious about how FunnySalesVideos.com creates a successful ad campaign, this is the episode for you. --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

After pivoting away from creating TV ads, Joseph and his company have directed online ad campaigns for companies such as Google, McDonalds, Chevrolet, and more!  Free e-book *HOW TO PRODUCE A FUNNY SALES VIDEO WITHOUT HIRING US at funnsalesvideos.com

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next. Bullet points (00:07) Intro (02:24) The start as an entrepreneur (04:49) The first pivot: Starting a video production company (05:10) The second pivot: Going online (08:38) Choosing humor as a form of entertainment (16:23) How to reach out to anyone you want to connect with (20:36) The 8 steps to produce a funny sales video (21:42) First step: Discovery (22:24) Second: Brainstorm (23:40) Third: Scripting (25:05) Fourth: Adding comedy (25:48) Fifth: Production (26:51) Sixth: Editing (27:47) Seventh: Testing (28:12) Eight: Forget “viral” (29:10) The necessary evil of vertical video (33:23) Grabbing and retaining attention (39:45) Where to find out more (40:20) Rapid fire question round (40:35) If you ever had to start again, how would you make your money? (41:22) What is the most common or biggest mistake that leaders make? (42:00) Who is a great leader (alive or dead) and why? (42:55) How do you hire top talent? (44:48) What is one of your proudest moments? (47:26) What is one interesting fact about you that not many people would know? (48:22) What book (or books) changed your mindset or life? (49:18) What is the most exciting question you spend your time thinking about? (50:17) What unusual or underrated food or drink should more people try out? (51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (56:00) What makes you happiest?

There's an old show biz saying that goes ‘always leave them laughing' .  Turns out that this can also be applied to growing sales.In a hyper competitive market, brands need to do more than simply ‘think outside of the box' in order to get the attention of customers - let alone close sales.That led one smart marketer to see the potential in combining humour with a sales message.  The results have been remarkably successful.Today I'm speaking with Joseph Wilkins, founder of Funny Sales Videos, where he and his team create refreshingly entertaining sales videos that turn views into buying.Joe has work with Google, McDonald's, and Linked In (among others) to help them use humour to build their brands and grow sales.   With 20 years experience, hundreds of millions of views and over $250 million in career sales, he's knows a thing or two about moving products and services.In this episode of A Seat at The Table, Joe talks about:1. The methodology behind using funny videos in marketing.2. An 8-step guide to producing videos like this on your own.3. How humour can help make the sales process more ‘human'.USEFUL LINKS:Connect with Joseph Wilkens:  www.linkedin.com/in/wilkinsjosephFunny Sales Videos website:  https://funnysalesvideos.comFree ebook:  https://funnysalesvideos.com/ebook/Learn about The Current Situation in Sourcing:  https://thecurrentsituation.netA Seat at The Table website:  https://seat.fm

Jon talks with Joseph Wilkins, Founder of FunnySalesVideo.com about how important adding paid ads to your videos. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.You can also learn more about video creation from his podcast called How to Make a Video Go Viral.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Videos are now one of the most used formats of content to engage with customers and acquire more sales. But according to Joseph Wilkins, Founder of Funny Sales Videos, you can leverage your videos, and sales, more if you're using humor.In this episode, Joseph shares why and how funny videos can help you increase your sales and his business8 step process on how you can successfully create an effective funny video for your campaign, which you can learn from his free ebook. He also explains why humor is applicable to almost every businesses out there, and how he gets himself and his business #getnoticed.You can also learn more about video creation from his podcast called How to Make a Video Go Viral.Post-production, transcript and show notes by XCD Virtual AssistantsAWeberGrow, sell, and engage with your audience—all from a single platformThe UnNoticed Entrepreneur BookThe UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand OutThe Marque of an EntrepreneurGet noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et alSocial listening - google alert killer!Generate leads and market your product using social listening Support the show

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 7 – Beta Testing: Once you have your final video versions edited, you need to test to see which version gets the best results. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 6 – The Editing Process: Now you have to figure out what to do with all of your footage. Remember comedy is all about timing. You'll need a really good editor who understands comedic timing. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Take part in our special giveaway for the chance to win a professional microphone at https://forms.gle/gy5iCAPVvzhXUBfg7Have you ever dreamt of making a viral video? Curious if entertaining content is the answer to driving traffic and increasing sales? Tune in to this episode to find out how to make that happen.Our guest Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral.”Learn why Joseph transitioned from infomercials to making viral style sales videos. Find out is there's a recipe for going viral and how results may differ from what you could achieve in the past. Hear about how pay-to-play paid video ads can act like a “magical vending machine” to generate ROI. Discover what it takes to be funny on camera (and when to avoid delivering jokes, especially in live streams). Get tips on capturing attention in the first five seconds of your content and how to successfully produce it for platforms like TikTok. Uncover the secrets to holding an audience's attention and testing your videos for performance. Gain an understanding of how to stand out and be different with your online shopping events through strategies like gamification. Generate ideas from Joseph's fascinating client case studies and his studio setup. All this and more in this value-packed, entertaining episode.Ready to get started livestreaming? We have a free PDF checklist that you can download here: https://try.estreamly.com/successchecklist/Get marketing best practices here: https://try.estreamly.com/marketingbestpractices/

Joseph Wilkins founded the marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com, where he and his team create refreshingly entertaining sales videos that turn to view into buying.   His campaigns are extremely successful and he has previously worked with the likes of Google, McDonald's, and Linked In (among others).  Now he's looking to share his ideas and success stories with other marketing fanatics and budding business owners.      We talked to Joseph about his creative journey and how adding humour to your content can be a huge help in your success.   Announcement: Download Our Sample Deal and Join Our Mailing List   [00:01 – 05:32] Opening Segment  Joseph talks about his background. He talks about how he grew up with the creative bug. How he launched funnysalesvideos.com; [05:14 – 15:14] Eight Steps He talks about their process of producing their videos. Eight steps of creating a great video Why you should find comedy writers; How an iphone can be a tremendous help; The importance of testing your videos. [15:14 – 23:40] Why Humorous Videos Joseph talks about when you should add funny videos to your repertoire The importance of speaking in the language of your audience. How you should approach content creation. How you can download Joseph's e-book    [23:40 – 29:29] Round of Insights Apparent Failure: Putting all of his eggs in one basket.   Digital Resource: Harmon Brothers University   Most Recommended Book: From Poop to Gold   Daily Habit: Exercising and reading the bible    #1 Insight for Making Good and Funny Videos Become a creator of consumption.   Best Place to Grab a Bite in Utah:  Indian Food   Contact Joseph: To learn more go to his website. Click here to download his ebook and click here to get a free brainstorm session with Joseph.   Tweetable Quotes: “Whatever you are doing right now; you can elevate it and make it better by adding humor.”  - Joseph Wilkins “99% of the companies can benefit from humor.”  - Joseph Wilkins   Thank you for joining us for another great episode! If you're enjoying the show, please LEAVE A RATING OR REVIEW,  and be sure to hit that subscribe button so you do not miss an episode.

Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonald's, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. With two decades of experience, hundreds of millions of broadcast and online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8 step process any business can copy to drive immediate online sales.https://www.facebook.com/FunnySalesVideosByProCreative Linkedin: https://www.linkedin.com/in/wilkinsjoseph Speaking bio: https://funnysalesvideos.com/speaking

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 5 – The Production: Where the rubber meets the road. You have a script that's 100% ready to produce and you're going to film it. The most important part of shooting the video is casting the right actor. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 4 – When to add in the funny (not silly): The jokes can't be expense of your brand or culture and have to further the sale. Make sure you find good comedy writers. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Have you ever seen a sales video that made you laugh? In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins, founder of ProCreative Studios and FunnySalesVideos.com, which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot. Joseph has developed an 8-step guide to starting your own viral marketing campaign. Listen to the episode to know all about how these videos get made, along with the reasons why these videos perform and what industries they may be the best fit for. Joseph Wilkins founded ProCreative Studios in 2000. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and convert cold traffic into sales.

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 3 is The Script: This is when you're actually going to start writing your script. If you aren't an experienced scriptwriter, make sure you get one! Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 2 is The Power of Brainstorming: Once you've identified your customer, it's time to come up with ideas for your video. The goal is to hook someone's attention, then draw them into the story. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

Jon talks with Joseph Wilkins, Founder of FunnySalesVideos.com, about the 8 Simple Steps of Making a Funny Sales Video. Step 1 – The Foundation: Do your homework and learn who you are speaking to. Connect with Jon Dwoskin: Twitter: @jdwoskin  Facebook: https://www.facebook.com/jonathan.dwoskin  Instagram: https://www.instagram.com/thejondwoskinexperience/  Website: https://jondwoskin.com/  LinkedIn: https://www.linkedin.com/in/jondwoskin/  Email: jon@jondwoskin.com  Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!

The holy grail right now for online video ads is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don't know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert.  Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder.  That infomercial went on to sell hundreds of millions of dollars worth of ladders.   I've had the privilege of working closely with Joseph on a mutual client - Tru Earth.  Joseph and his team created videos for Tru Earth that have now racked up over 100 million views!  More than that, though, they are driving new customer acquisition.   Here's a look at what we cover: Why having a crystal clear picture of your customer in your head is a must before you do anything else. You wouldn't write a letter without knowing who you're writing it to, would you? How Joseph assembles a team of people to write scripts and why this is more important than fancy editing skills. How to find talent for videos. Why you should probably forget about going viral. Getting your pace right and testing before you go live with a video. How and when to add humor to your ads. How to think about production quality.

Think back to your favorite commercial that you've ever seen…there's a good chance that it was a funny commercial wasn't it? There's something about funny videos that connect a potential product or service to their intended audience. This week on the Grow Your Video business podcast, things get funny when Joseph Wilkins of FunnySalesVideos.com joins the show. He breaks down his entire process to create his funny videos, how to work with writers, how much time and money you should expect to spend in the process, and much more. He also shares about his life and career, why massive corporations might not be your ideal client, and the importance of creativity if you want to succeed in this business.Joseph Wilkins founded ProCreative almost 20 years ago, a marketing agency focused on infomercials, TV commercials, and online video. Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot, and other mega brands. As habits shifted from broadcast to online, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing viral style sales videos that entertain viewers into buying. Find Joseph onlineFollow Joseph on Facebook | TwitterConnect with Joseph on LinkedIn Links Join the Grow Your Video Business Facebook Group Get the ASCEND Method Cheat Sheet Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What's your question for the podcast? Share a video or audio response! Additional Links: Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral." Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.   With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales.  Introducing Joseph Wilkins What problem do you solve? He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less. What three problems do you solve? How do I grab the customers' attention? What kind of companies are a good fit for what kinds of videos? He will list the 8 steps that he takes every project through. Show Notes: Humor gets results. Companies that have humans as their targets get results. Humor has to be relevant and has to be targeted at the right audience. People go onto social media platforms to be entertained so that will resonate with them better. TV types ads won't work on social media. Joseph's 8 Steps to Funny Sales Videos Step 1 - Research You've got to do your research before doing anything. It's the foundation. The first step of research is learning about the consumer and the first thing you need to do is to listen to your customer. Read 100 customer reviews about your product.  What are the most common reasons that people like and buy your product? Don't try to be everything to everyone. Step 2 - Brainstorming Who is the character for this video, and what's the big problem that we're going to solve? Don't worry about getting good ideas. Throw out as many bad ideas as possible. Step 3 - Scripting Bring in a skilled storyteller and writer. Create a story arc where someone starts with a big painful problem that your audience can feel. Then, have them meet someone who presents a solution to their problem. Finally, show how the character's life has been transformed by implementing that solution. Step 4 - Add Comedy Bring in comedy writers who will add to your existing story and bring it to the next level. Step 5 - Production Everyone has the ability and the equipment to create a video, but you have to know how to use it. When looking for actors, look for who adds to your script. Who keeps your attention? Ask your applicants back for a live addition. How do they react on the spot? Step 6 - Editing Comedy is all about timing. You need a good editor. People stop watching videos because they're bored or it's not relevant to them. You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again. You need to interweave your product information with hooks that keep your audience watching. Joseph creates several versions of his videos to meet the needs of certain platforms and situations. Step 7 - Testing What is your retention curve like? Where are people bouncing? Most people bounce when the product is introduced. Step 8 - Forget About Viral It's not about going viral. It's not a one-and-done. Keep at it. You have to build this funnel, and then fuel it. Joseph Wilkins' Recharge Round What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day. If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner. Connect with Joseph: Joseph's website:  funnysalesvideos.com Facebook Twitter Get a free ebook from Funny Sales Videos Learn more about Gary's Mastermind group at goascend.biz/mastermind/  

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Dreams: Grow his company Hone his comedic craft How you can Help: Send him Referrals Get his free ebook and spread it Contact them at: Email: joseph@funnysalesvideos.com Instagram: @funnysalesvideos Linkedin: www.linkedin.com/in/wilkinsjoseph

Check it out on Spotify: https://spoti.fi/33Z4VsE Check it out on Apple: https://apple.co/3AHc2DT Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Dreams: Grow his company Hone his comedic craft How you can Help: Send him Referrals Get his free ebook and spread it Contact them at: Email: joseph@funnysalesvideos.com Instagram: @funnysalesvideos Linkedin: www.linkedin.com/in/wilkinsjoseph

Joseph Wilkins's agency makes videos that "entertain you into buying." And his team is damn good at it. They've delivered videos with 50 million views, sometimes overwhelming clients with more leads than they can handle. In this episode, Joseph will walk us through the eight-step process his team uses to make funny sales videos that convert into leads. Learn how you can replicate their process for your own business.

How do you create a really funny sales video that goes viral? There's actually an 8-step process that will help you do so! In this episode, Elias has a chat with Joseph Wilkins, the founder of Funnysalesvideos.com and the host of the podcast 'How to make videos go viral'. Topics we discuss: The 8-step process to create funny videos The role of storytelling in sales videos Why you should invest in paid advertising for the videos LinkedIn Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/  Website Funnysalesvideos : https://funnysalesvideos.com/  Podcast 'How to make a video go viral': https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this Pocket Sized Pep Talk, you'll learn: - An eight step process to produce an amazing video and taking it viral!   - How to turn those viral videos into sales.  - The ideal length of a video. - The importance of the first ten seconds, known as the hook.  - The importance of truly brainstorming utilizing expansion and contraction techniques. - The benefits to producing high value videos OTHER than immediate sales. To get a free copy of Joseph's ebook go to www.funnysalesvideos.com Email: joseph@funnysalesvideos.comInstagram: @funnysalesvideosLinkedin: www.linkedin.com/in/wilkinsjoseph

You and your team are fully capable of making impactful sales videos that help your bottom line—without hiring anyone. And you can have fun with it!  Attorneys and doctors are typically seen as buttoned up and serious, so setting yourself apart with a little fun can make a huge difference. If you can find the humor in it, you can find a unique and engaging way to connect with your audience. Just one really great video could even garner serious results! Still skeptical? Don't count comedy out just yet.  Joseph Wilkins has found the tried-and-true formula for creating funny sales videos that sell. It's not necessarily easy to get it right every time. But, hey, there is hope in the world—believe it—and comedy has a way of touching hearts and attracting attention. 

It's episode 49, I loved recording this, Joseph has so much energy, I ended up simply listening myself! Fancy creating a funny ad to get millions of views and converting that traffic into sales, this is the pod for you!Joseph Wilkins founded and grew FunnySalesVideos, where he and his team create refreshingly entertaining sales videos that turn viewing into buying. His campaigns are extremely successful and he has previously worked with the likes of Google, LinkedIn, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales!Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!

Are you thinking of adding funny videos to your sales strategy? This eight-step framework may be just what you need to create successful sales videos. Joseph Wilkins has been creating sales videos since the half-hour infomercials that appear on TV. When his clients stopped getting the results they used to, he knew it was time to change spaces and switched to making videos for social media with his agency FunnySalesVideos.com. In his interview with Jason, he explains his eight-step framework to making successful sales videos, the process to make a solid video script, why you want professional comedians and actors involved in the process, and why you should never prioritize the comedy over the sale. 3 Golden Nuggets Eight steps to making funny sales videos. Joseph has been producing funny videos that sell for many years and has developed a list of eight steps that have worked for him and that will surely serve as a very good framework for anyone that wants to create these types of videos. These steps take you from really understanding who your audience is before even starting to think about ideas for the videos, getting in the habit of writing down at least 50 bad ideas before thinking about the ones that could actually work, the process of making a script that works and adding the comedy punch, hiring the rights talent, and more. And that's just 50% of the process. You're not trying to make the funniest videos. When it comes to videos like these, and as Daniel Harmon when he spoke with Jason about video ads, remember that you're not trying to create a video that is just funny. You're looking to create a video that creates sales. The comedy has to support the sale. If it doesn't, if it distracts from your main objective, then you should cut it out. “Some of the funniest jokes never end up in the video,” Joseph confirms. This is why the creative director will always have to push to get a video that is different and new for the brand, while also being laser-focused on the sales aspect. On agency owners appearing in these videos. “Don't do it!” Joseph puts a lot of emphasis on this point. This kind of video is a top of funnel first impression video. You want to give it a good chance of grabbing the audience's attention and keeping it and getting them to click into your funnel. It's not completely out of the question for the company CEO to appear on a video at a later point in time, but always keep in mind they should not be the comic relief. Comedy takes true skill and Joseph prefers to leave it to the pros. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Leave The Comedy To The Pros & Follow These 8 Steps Funny Sales Videos {These transcripts have been auto-generated. While largely accurate, they may contain some errors.} Jason: [00:00:00] What's up, agency owners? Jason Swenk here and I have another amazing episode and guest where we're going to talk about how to create funny sales videos that don't seem salesy that really get people's attention and convert. So let's go ahead and jump into the show. Hey, Joseph. Welcome to the show. Joseph: [00:00:24] Thanks, Jason, it's good to be here. Jason: [00:00:25] Yeah. I'm excited to have you on, so tell us who you are and tell us a little bit about your agency. Joseph: [00:00:30] Sure. So I own FunnySalesVideos.com, which is kind of a recent breaker or rebrand to my original agency, which was Procreative. For 20 years we've produced videos that sell, and I'll give you a quick background. We started primarily in television. So back in the day, our very first project, we were focusing on infomercials. So, you know, those huge 30 minute long infomercials that people would find in the middle of the night flipping through their channels. Our very first project did over $200 million in sales and that kind of got us hooked and for the next 15 years that was our main focus, was television. But as you and I well know the way that people watch television, if they even do anymore, has dramatically changed in the past decade or two. And so about five years ago after producing, you know, tons and tons and tons of TV commercials, infomercials and web videos and we'd work for, you know, some of the biggest brands on the planet, Google, LinkedIn, Chevrolet, McDonald's, um, we're a very small boutique agency, but we like to pretend to be clients that we're not so that we can compete with the best of them. But anyway, after about 15 years, our clients basically said we're not getting the results that we used to, you know, we're spending the same amount of money running the creative we're spending sometimes even more for the media buying because it wasn't getting any cheaper, but the results just weren't there because the eyeballs weren't there anymore. And so our clients started saying, what can we do to get back to the results that we used to get? You know, the return on broadcast ad spend that we used to, to see. And about the same time is when the Harmon Brothers, uh, launched their mentorship program. For many years we had kind of watched them and they're actually just down the road from us here in Utah. And, uh, you know, I watched everything that they had been doing with the Squatty Potty, with, uh, Poo-Pourri, Purple Mattress, Chatbooks, Fiber Fix. And, uh, right when they launched their mentorship program, it was kind of a perfect time for us to pivot and really decide is this the new vehicle, that's going to get us the returns that we used to get? And I'll just give you a couple of quick case studies and then we can talk about something else. But before we launched Funny Sales Videos, you know, when clients would call us and say, hey, we saw this really funny video. We want to do a viral video. We would say, sorry, we don´t do that. Whenever people asked for that elusive thing that they think is just push a button and you'll get a viral video. But we don't do funny because frankly, the worst thing that you can do is try to be funny and end up looking silly if you don't have the right people in the bus, as far as the scripting, as far as the acting, as far as the editing, you know, comedic timing, and we can talk about all of those in a minute. But we don't want to do something unless we can do it fully a hundred percent. And that's kind of the missing piece that the Harmon Brothers helped test to figure out with their courses. And I, you know, I, I'm not an affiliate, but I always plug harmonbrothersuniversity.com to anyone that's looking to up their marketing skills, whether it's funny or not. And so our very first video, when we launched finally sales videos with this new information that we had got, got over 7 million views, and more importantly, over a half a million dollars in subscriptions to a SAS service that was a very, very niche audience. And so we knew were on to something. Fast forward to today, our biggest campaign is, I think, I got a chat with the client, I think we've hit a hundred million views and just millions of millions of dollars in revenue. So we kind of feel like we've come full circle back to our original days of just killing it on television, that there it's a whole new playbook to work online and also to use humor to essentially trick people into watching a video. Jason: [00:04:51] Yeah, that's awesome. Yeah. I've had the Harmon Brothers on the show and, and had a lot of fun chatting with them. And I even worked with people in the past that have been on those Squatty Potties and that kind of stuff… not in the videos. In producing the videos not, not using the Squatty Potty. I don't think anybody would admit that. I remember one of my buddies was like, well, before I get behind any video, I need to try it. And then he was like it works! So it was funny. Let's go ahead and jump into it. Let's talk about kind of the eight steps that you found that really works for your framework. What's the first one for someone creating a really good sales video? Joseph: [00:05:37] Yeah. So we, uh, this is the ebook that anyone can download from our website funnysalesvideos.com. We basically just put it together because a lot of the time we'll have clients that want to do a video and we only take on kind of two or three clients at a time. So the very first step is, you know, it's marketing 101, it's understanding who your audience is, what their pain points are, creating as detailed customer avatar as possible. And again, your audience is more savvy than most, but a lot of people I tell them you never write a letter and then walk to the mailbox and decide before you put it in the mailbox who to address it to, but that's what a lot of people do when they sit down and they write these scripts, they just think about the product and they think about why did I start this company? Or why did I invent this product? And unless you really do the homework to figure out who is your customer and what they already saying about your product? We get too caught up in drinking our own Kool-Aid and, and an exercise that the Harmon Brothers taught us that everybody should do is go out and spend a good chunk of time reading through dozens and dozens and dozens of customer reviews. Find out, what are people saying about your product? What do they like? What do they not like? What could you improve upon? Or what do you need to address in your marketing that will overcome the objections? You know, whether it's price, so you have to build a value proposition that, you know, yours is more valuable in the long run, or whatever it is, but really spend the time to identify the key selling points that cold traffic… And these videos are top of funnel videos, right? So they're not that they're intended to convert cold traffic into clicks to your sales funnel. And so you've got to get them very quickly with the top-selling points. And then, if necessary, if there are objections that you've got to overcome, you know unanswered concerns never lead to a sale, so you've got to figure out what are your key selling points? What are any objections you need to overcome? And then these kinds of videos when we launched them on number one comment that we look for, and frankly that we get very often, is I loved watching that video because that person just felt like me, or it felt like a friend or it felt, I want to be friends with that person. Well that's because that person is you. We've stolen lines that you've written in your customer reviews and we've created a character that is so close to the customer avatar that it connects on a much, much deeper level. And just a final thought, you know, some businesses will say, well, what if I don't have a hundred reviews to read through? Well, go and steal from competitors. Go read what other company's clients are saying. If their products are close to yours, it's the same market. So number one is just do your homework. Don't set pen to paper until you have a really solid understanding. Jason: [00:08:41] Yeah. You know, I always tell agency owners that they have to have a real clear understanding of who their audience is and really in your marketing, it should be going after a specific audience. And I really like what you were talking about overcoming objections, because that's a really good one. Like if you think about, when you're talking to your sales team and thinking of like, here are the objections. And like literally if you called them out and you were like, here are the objections and then like on the video, you're going to get their attention. So what's number two? Joseph: [00:09:10] Exactly. Okay, so number two is kind of the fun one that is harder to quantify, but it's the brainstorming. And what I always like to tell people is before you get scared, you know, thinking about a blank sheet of paper or an empty whiteboard or an empty Word document, I tell people your goal… And so this kind of video, we're looking for two things in the brainstorming phase, we're looking for number one, who's the character, the main character that this video is about? And number two, what is the big problem that they are going to present in the video? And obviously your product or solution has to overcome and solve that problem. But you're got to get really creative and come up with crazy fun, irrelevant ideas. I tell people come up with 50 bad ideas. Don't judge them. Don't filter them, get as many people into your brain, share as possible as you're brainstorming this. But you're looking for answer the two questions 50 times. Now people will say, that's, that's crazy. And I say, yes, it is. And that's part of the, the method is that bad ideas will lead to good ideas. And if you don't put any judgment on it, it takes away the fear. And so we will literally sit down in, in my agency we'll do it virtually. We do it, we throw up a shared document and my writers will get into a document and it'll normally take us about a couple of weeks between four or five of us to just throw bad idea of the bad idea. And then once you've got your 50 bad ideas, now you put on your, your serious thinking cap and you look at okay, which of these speaks to me? Which of these has the flavor of a fun story? And that's what you're looking for. Forget selling. Right now all you're interested in is hooking people's attention and getting them to watch past the first few seconds. And so the more fun that character can be, the more bizarre that situation while still being intellectually relevant. It doesn't have to be literally relevant. I mean, there's no relevance in a magical unicorn that craps out ice cream, but it's relatable to the Squatty Potty because you can draw a parallel. And so don't, you know, sometimes our videos are very, very, the customer avatar is the hero of the video. And sometimes it's a completely fictitious character that is still relatable to that customer avatar, but you really have to do the brainstorming to be able to arrive at what are the best ideas? And then as an agency owner, what I do is I present my best five ideas to the client. So as an agency that's, that's what I would recommend. Don't give them the 50 bad ideas because they'll think you're a terrible agency. Give them the five best ideas and sometimes the worst ideas on the paper to begin with will spark somebody else to say, well, that's bad, but actually what if we flipped that and come up, you know, you can get great ideas by going off on tangents. So step two is brainstorming as many ideas as possible only worrying about those two things. Who's the character? And what's the big problem? Jason: [00:12:33] I really liked that, the brainstorming. And I liked that you said present, you know, the five best ideas that you have. Now, one of the things that I learned early on is don't tell people, be like, hey, we have incredible ideas for you. These are the best ideas we've ever come up with. Because if the clients hate it, then they're going to be like, you're an idiot. And they're going to think you're a real bad agency going forward. So just always preface as, hey, we've got some from five ideas to go by. Don't get really Gung-ho for them because if they do shoot you down, that's fine. Then you can go off to the next one. Joseph: [00:13:09] Yeah. So before I go on to three, just another power tip, you know, since your audience are agency owners primarily. Uh, along the lines of what you just said, what we do is when we present those five ideas to the client, we tell them here they are, they're not in any particular order. We're not going to show you all hand of which ones we like best until we get feedback from you. And so you basically, you're trying to get the client to get ownership, right? If they pick the best idea… now, if there are five ideas and there's one that clearly you feel like is going to have the best success as an agency you're obliged to then share well, you had, that was good, but, you know, have you thought about, you know, this, this and this? So yes. Yeah. There's politics when you dealing with clients as always. So anyway, step three is scripting. This is where the rubber meets the road. You're going to actually develop your script. Now, the first thing you do is go back to step one and look at your key selling points that you identified. And most of the time, these videos are three to four minutes long for the long version. We do shorter versions, but the hero version, which incidentally, typically tests out the best when you're on a platform that allows longer versions, you can probably communicate three to five key selling points in that video, in that amount of time. Now your most mentioned reason why people buy should be, you know, hit over the head multiple times in that video. So it's a prioritized list, but you take your key selling points. You take any objections, that becomes your marketing framework for the script. Then you take your character and the problem and you bring in a creative writer to create the story arc. Now in my world, I use many many freelance creative writers and people would say, well, what if I don't have a really good writer that understands this kind of comedy? Well this step it's not funny. It's just a creative storyteller that you want to do this part of the scripting. We actually have 6, 7, 8 writers on every project that we produce. And I'll talk more about that in a minute. So you basically take the story writer, the creative writer that takes the elements and build the story. And I always used Donald Miller's story, is it StoryBrand? As a framework for how a good story should be written. So you got somebody who has a problem who meets a guide who shows them the solution, and then has the transformation that then shows how their world or their life is better because of that solution. So that's the arc that we're trying to get. And we're also trying to call them to action. Now, once you've got your story, you also need to make sure that you spend a lot of time writing your big hook. That's the first five seconds of your video. Nothing past that first five seconds matters if you don't create something that's attention-grabbing and the also works with the sound off, because 80% of people watching aren't going to have the sound on. And we going to have to create visuals and titles and literally design in subtitles so that visually you're telling all of the story without the sound on. And then, you know, the goal of that is to get people, to turn the sound on and peak their curiosity enough. So that's step three is writing the basic script. It's not funny, but it's fun, right? It's an entertaining story. And then step four, I bring in on every project, at least five professional comedy writers. Now this is the difference between what I said earlier about how I used to say, I won't do a sales video because we don't have the talent to do that in-house. And so I spent a lot of time looking for good professional comedians. Now, how do your agency owners do that if they don't have any connections? Well, there are a lot of online freelance sites like Fiverr and Upwork and other places where good comedy writers in their spare time write for other people, you know, freelances. I also watch a lot of standup comedy and I'll reach out to people. I'll send them an email or I'll go to the website and talk to their agent and you'd be surprised at how affordable some, I, I won't tell you the names, but some people that you would recognize from big sitcoms, the lead writers. They apparently don't get paid enough because they still want to do freelance work on the side. I also have guys that worked for me that work on cruise ships as comedians. Jason: [00:18:04] Are you looking for a reliable partner to increase your agency's bandwidth so you can take on more projects? You know, our partner at E2M wants to help you grow your revenue, your profit margins without increasing your overhead costs. Now they're a white label web design and development agency that's been providing white label services for the past 10 years to agencies all over the world. Their team is over 120 experienced, skilled digital experts that's highly motive to help you get more done in less time. Now they can help you in all kinds of digital areas, including web design, development, e-commerce, SEO, copywriting, content marketing, and a lot more. If you're not sure whether E2M is the right fit for your agency. I want you to check out their flexible and transparent pricing. Go to e2msolutions.com/smartagency. For a limited time, they're offering my smart agency listeners 10% off for the first three months of service. That's e2msolutions.com/smartagency. So how much would you pay someone like you were talking about? Joseph: [00:19:17] Now you're asking to me to give away all of my secrets. I would say a decent rate is like a hundred bucks an hour. And… really, oh yeah. Yeah, well, maybe not to the, some of the higher-end ones. I paid a thousand dollars to the guy that I was mentioning that they worked for a bigger show. But you got to understand, you're not looking for them to write a script. All I'm asking them to do is review a sprit that already exists. Comedians aren't good at writing. They're good at creating jokes, right? They're not good at writing stories. They're good at bits, right? Fragments. Punch up, that's the technical term. When I reach out to a comedian, I say, hey, I've got a script it's fully written, I just need someone to punch it up with some jokes, add in some witty comedy, a word here, a word there, a line here, a line there. That's all you're looking for. And normally, you know, an hour or two for comedian. And then when you do that with five different comedians and everyone's kind of in the virtual writer's room, seeing everyone else's comments, it's kind of like Saturday night live. That's how they do it. They lock everyone in a writer's room and the riff off each other. So I do that in a virtual environment. Does that make sense? Jason: [00:20:31] I really like that. And I like how they're all going off and building on each other's work rather than going, oh, we have five comedians. They all submitted it. Which one do you like? And then you're trying to make it better. I really liked that. That's my favorite part. Joseph: [00:20:46] That could be difficult sometimes because, I'll just be honest, It's kind of serendipitous how the script evolves depending on which writer put their comments in first because everyone's building off the previous one and there's no real stretcher for that, but the chaos just kind of seems to work. I don't know if that makes sense, but it's a front part of the process. Probably the most fun. Jason: [00:21:09] Yeah. I think that would be a lot of fun. So what's the next step after this? Joseph: [00:21:12] Okay. So just one more point on comedy. You're not looking to create a funny video. You're looking to create a video that creates sales. And so, because of that, some of the funniest jokes never end up in the video. The comedy has to support the sale. If it's distracting from the sale, if it goes off on a tangent that doesn't advance the sale, if it's too edgy, too offensive, obviously it's going to get flagged on Facebook or, you know, Instagram. There are certain rules that you have to follow. So, but the hard part of as a creative director, and that's what I do, I, I kind of am the one that reviews everyone's comments and decides which ones make the cut. My job is to protect the brand while still pushing it to be different than, than anything that they're done before. Cause that's why they're coming to us in the first place, but also number on my, I need to be laser-focused on the sale. So just keep that in mind. You're not just looking for the funniest jokes, you're looking for things that will advance, the story. Number one, get them to stay watching. And then number two, get them to advance, to click through to your sales funnel. Number five is production. Now you would think as a guy who has spent literally 20 years running a video production studio… I mean, if we were to go in the other room, I could show this huge studio with, you know, million dollars of crap, man, you would think that I would say the most important part production is getting the best cameras and the best lights and the right crew. Not true. The number one thing about production is casting. Finding the right actor to be your hero, to guide them through this journey. The two most important parts of your video success are the script and the actor. Everything else you can literally shoot with your iPhone and get better results than me taking a million dollars and having a bad script and a bad actor. And in today's world, the democratize video, you know, this 4k camera here. I would have died for this 20 years ago. So if there's no excuses anymore, people can produce great content. Now, how do I find the right actor? Well, you might be surprised to hear that for every actor, and I'm talking to hero actor. There are supporting actors and other extras in our videos, but there's really only one hero actor. I will look at over a hundred candidates before I select my actor. Now some agency owners may not know this, but the process of casting and getting actors to audition cost you nothing but your time. Here's how I do it. I'll go to two or three good acting agencies here in my town, depending on where you live, you'll have more or less. I will go to those agencies and I'll give them a portion of the script. You don't want to give them the whole thing. it'll overwhelm an actor. Just give them a good chunk of the script, maybe three or four paragraphs. But also before I do that, I'll look at the demo reel. I'll look at their pictures and I'll pick out of those hundred. I'll probably pick 20 of them to send the script and ask the urgency to have them do self-taped auditions. In the world of COVID, everyone has a setup right now. With the zoom recording, whether it's the foreign that laptop, just like we're doing right now. And so I'll get back about 20 videos that are prerecorded auditions from these actors. Then I'm going to select my top three to five and I'm going to invite my client to a joint zoom session. A lot of the times I'll have the actor come into my studio, or sometimes I'll just have them stay at home and do it. But what I'm doing there is I'm looking to see how directable, how coachable are they? Can they do this line faster? Can they slow it down here? Can they put the emphasis on this word? I'm looking for how do they respond to me as a director because anyone can do a really good audition with no pressure and do 20 takes and send the best one, but can they perform on the day? The other thing that I'm looking for is what do they add to the script that I haven't written? What spontaneity do they bring out while we're filming? Because during the production, your script should get better if you picked the right actor. And I love to cast actors that have experience in comedy specifically improv so that they can add things and riff off of what I've written or what my team has written. And so acting, I could spend hours just talking about that one subject, but the final thing I'll say about production is backing up to what I said earlier. Yes, everyone has an iPhone, but guess what? Every single other video on someone's Facebook feed or Instagram feed or on YouTube, every other video has been shot with their iPhone or with their, whatever smartphone. So if you want to stand out and be disruptive, you should hire the professionals. And so having both the right script, the right actor and a team of really good film production company that really knows how to shoot things, that's just going to increase your results. So that's step five, production. And again, I go into way more detail in my ebook on each of these things. Jason: [00:26:48] Awesome. I love it. And one of the things I want to ask you, because a lot of times, especially with agencies, you know, I tell them you need to position yourself as that trusted advisor, right? The Yoda, the Obi-wan, right? Rather than the Luke Skywalker. And in doing that, and if you're creating a video and then you hire an actor and they're like, oh, that was an actor that wasn't us. So what are your thoughts on an agency doing their own video and having one of them being in the video? Because you know, one of the things… Joseph: [00:27:25] No. Don't do it. Don't do it. Jason: [00:27:28] Don't do it? Joseph: [00:27:29] No, for this… I have very strong opinions on this matter, so feel free to disregard, but these are my opinions. Marketing is like a salad. You should have all kinds of different ingredients. This kind of video that I'm talking about is a top-of-funnel first impression video. You want to give your very best chance of grabbing their attention and keeping their attention and getting them to click into your funnel. Once they're in your funnel, by all means, throw at them other kinds of videos. CEO videos, customer testimonials, be in more videos for sure. But unless like the Dollar Shave Club guy, which a lot of people don't realize this, unless you are a trained comedian and have experience with acting, don't try to be funny because you'll end up looking silly. That's what I've seen. Now I've seen this, the rules broken a couple of times well, but I can't tell you in the 20 years that I've been doing this, how many times I've had a CEO that says, I think I can act, we get into the studio and they suck. Jason: [00:28:41] I get that. I get that. Joseph: [00:28:43] So it's a very specific kind of skill. Comedy is the hardest thing for me. Jason: [00:28:48] Yes. And I'm glad you preface that because I know a lot of people listening are thinking about, well, I want people to recognize me, but this is just to get their attention and then you can get them later on because you know, one of the things I always worried about, and I think they think about with putting all this together is… You know, I think about with, um, what was the T-Mobile guy? Or let's say there's like, um, Fey, uh, Progressive Insurance. Let let's say she's like, you know, she's in all their videos and then let's say they don't like her anymore. Well, everyone associates progressive to Fey. And now they have to find a new spokesman and then it just gets harder. But I'm glad you explained that. Cause I actually agree with that as well, because I've seen some really bad videos. Hell, people have tried to mock some of our videos that we've done and I'm like, that was really, really bad. Don't do that again. Joseph: [00:29:43] Yes, yes. Now there is one place that I'll, I'll make an exception. If during this video you want to bring in someone, you know, very short clip that basically says, here's the dude who invented it. And I've actually seen the Harmon Brothers do this pretty well with Lumē, their deodorant. They had some scientists expert who was somehow involved with the clinical trial and they burnt him in just as a start, like a second, you know, I'm the guy that's going to make some credibility here, but then they actually make fun of him in the video. There's a way that you can do it if you really want the CEO to be in the video, but don't make them the comic relief in the sense that they're trying to be funny. Jason: [00:30:31] Yup. Got it. What's the next step? What number are we on? Um, I've lost track of the numbers. Joseph: [00:30:36] This is number six and the two after are a pretty quick. So we'll go quick cases. For step six, you've always heard the phrase comedy is about timing and when it comes to step six, which is editing, nothing could be more truthful. The difference between an editor who understands timing, especially comedic timing, and somebody that just knows how to edit is very different. And so I'll give you an example, you know, we'll do film shoots and we'll do a line and the actor, and it's very well written and it's very well acted. But when we get into the edit, something's just not working. The line doesn't hit the way that in our brains we thought it would and a good editor can simply put a cut here and punch from a wide shot to a close-up or take out a pause or overlap two sentences, or bring somebody else in quicker or even rearrange the entire sequence. And all of a sudden it works. It's all about timing and it's also, you know, not a people back to the point I made earlier. A lot of people are surprised to hear our videos are three to four minutes long. They say people don't have the attention to watch those kinds of videos. And I say, uh, have you heard of Netflix? They still put out two hour long videos and people are watching them. People don't stop watching the videos because they're long. They stop watching cause they suck. They stop watching because they're boring. They start watching because they're irrelevant. And so, if your goal is to not make your video boring, you got to speed it up. It's got to be action packed from beginning to end. Our videos, the script feel more like five minutes when we read them. But when we filmed them and edit them so tight with taking out breaths, with speeding things up with, you know, literally over cutting people's sentences talking over each other. So that at no point in that video can you say, oh, that feels long, or that feels boring. You still gonna get most people that don't watch it through to the end. In fact, the Harmon Brothers have said that only 5% of people that watch their videos make it through to the end. But 5% of a hundred million people is a whole lot of qualified people ready to click into your sales funnel. So you've got an editor who knows how to keep it snappy and fast, people won't get bored. The other thing that we do is for most of our clients, depending on what package they go with, we deliver 32 different versions of the same video. Because what we're doing is we're giving them a whole bunch of data to test. You know, you've heard of AB split testing, well we do A through Z split testing. We're going to create three totally different opening hooks. We're going to test which one gets watched through the most. We're going to create three different calls to action. We're going to test which one gets clicked on the most. We're going to do the long version. We're going to do the short versions. We're going to do the square versions for mobile. We're going to do the wide-screen versions for YouTube and for desktop. So all of these variables so that it's not leaving things to chance. In our early days, it's kind of embarrassing to admit this, but even to this day our most successful video, then now has over 50 million views on one video. We didn't do this to, we just guessed and we were right. But guess what? We're seldom right every time. And so what we like to do now is give our clients every single opportunity to test so that it's not gambling on one version, we're doing the split testing. So a good editor knows how to create all of those different versions. So that's step six. Step seven we've already briefly touched on it, but it's the testing. And this might be the time to reveal the dirty secret that none of our videos organically went viral. That's not what it's about. This is about creating a video that where you spend a dollar on advertising, you get 2, 3, 4, or $5 in return. I explained it like a vending machine that's full of a hundred dollar bills and it costs $20 to use. How many times are you going to want to use that machine? So understand that once you've produced this video, that's only 50% of the work. You've now got to build a dynamite sales funnel, and you've got to have a dynamite media buyer who understands how to buy Facebook, YouTube, you know, hopefully in step one, we've already identified who is your customer and where are they viewing online so that, you know, where you're most likely going to end up. But having said that most of our videos they're fairly platform agnostic. We test them on YouTube. We test on Facebook. Test them on Instagram. So knowing that this is a conversion video, not a organically viral video. Now organic views will come, maybe five to 10% of all views are organic because people love to share them and comment on them. And, you know, engagement is just through the roof on these kinds of videos. So we do get kind of a cherry on the top of the cake, but the cake is paid ads. So know that and plan for it. And budget for it. Final step, I've already said it, it's don't think that this is going to be something that you going to put her or this work into a video, and then you're just going to go famous overnight. That's no business model that I could predict, control, repeat. And we've heard about people that win the lottery and go broke, kind of liken it to companies that, you know, sometimes get a whole bunch of seed money and don't really know what to do with it. In the world of video hits there are so many examples of companies that did have videos that went viral back in the old days, but where are they now? You want a repeatable controllable business that you can count on. And, you know, we have clients that have done 7, 8, 9 of these videos because every single time it's worked, it's given them that return. It's not a flash in the pan and going through the steps is the best way to ensure that it will predictably bring those returns that your company needs or your clients need. So those are my eight steps. Jason: [00:37:13] I love it. I love the eight steps and they're so simple, and I'm glad you clarified on a lot of them because I can't tell you how many times I hear agencies I was like, we need to get more attention and we need to create a viral video. Or, and they're just, I'm like, there's so many different things that go into creating a successful video. And I totally agree with you on all the steps. I mean, they're very well laid out and I'm glad you've built upon other people's framework for, from, you know, Donald's to the Harmon Brothers. Because when I look at growing our agency and growing the mastermind and seeing other agency owners, it's no one ever invents everything. It's always like, especially with your creative process, it's always just building on that. And I really do appreciate that and that's why you guys are really successful. Tell us, um, if people want to know more where can they go? Joseph: [00:38:06] Real simple, funnysalesvideos.com. Take a look at some of the examples videos there, there's some case studies there, but most importantly, that's where you can download the free ebook that will give you that. And I should just add if, if you're looking to follow these steps to do it right, we won't take on a client until they understand this is going to take at least four months. To go through all of these steps you got to take the time to do it right. Just want to make sure people understand this isn't the kind of thing that you don't want your clients calling up saying, hey, we need a video in a week. What kinds of videos can you produce? Hey, I've just heard this podcast. Maybe we'll try that. No, it's gotta be, it's got to take the time to get the results. Jason: [00:38:49] Awesome. Well, I love it. And thanks so much for coming on the show. Make sure everyone to go to their website and check them out. And if you guys want to be around other amazing agency owners, where you can build on what they've learned over their years of scaling and growing their agency faster, so you can do the same and really do it the right way and avoid some of the pain. You'll never avoid all the pain, but I'd love to invite all of you to go check out digital agency elite and, um, see a band, just check out the stories from the other mastermind members there of their growth and their success and what their life looks like now, rather than working around the clock and not enjoying what they're doing. So make sure you go to digitalagencyelite.com and until next time have a Swenk day.

"Sales videos are boring."   If you think this, you'd be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight.    But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content!    In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!   Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear.  We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production. This episode is quite link heavy so feel free to click around! Women looking in the mirrorhttps://vimeo.com/384588335/3739213bc1Advantage Urinal Case Studyhttps://vimeo.com/665701208TruEarth Original Videohttps://vimeo.com/467461099Toyota Olympic Commerical https://www.youtube.com/watch?v=fqWG5_7nwykGrandfather Training for Christmashttps://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723Grill Rescuehttps://www.youtube.com/watch?v=Osgz8jMr6OA&t=5sFiber Fixhttps://www.youtube.com/watch?v=haPvuhznuyITexans with Gunshttps://www.youtube.com/watch?v=AoG3xvDhnoESend videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video. Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/

In this episode of PixlFeed Radio, I have the pleasure to interview Joseph Wilkins who founded ProCreative Studios almost 20 years ago where his team has produced infomercials, TV commercials, and corporate videos. Joseph has directed thousands of campaigns for clients including Google, Linkedin, McDonald's, Goldman Sachs, Chevrolet, Home Depot, and other mega brands.As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, hundreds of millions of TV & online views, and hundreds of millions of dollars in tracked sales,Joseph has developed 8 simple steps any business can follow to boost online sales. You can follow Joseph Wilkins Here:

Joseph Wilkins is the founder of FunnySalesVideos.com. As habits shifted from television to online, Joseph discovered that sales videos that create attention-grabbing viral style content entertain viewers into making immediate purchases. He has had two decades of experience with video production, hundreds of millions of TV & online views, and hundreds of millions of dollars in tracked sales. Joseph has developed 8 simple steps any business can follow to boost online sales. Listen to this podcast to learn the 8 steps that you can do to create your own entertaining video or download the 8 Simple to Follow Steps Guide at FunnySalesVideos.com. You will also learn the answer to Can Sales Videos Go Viral?

Today's guest in this Podcast Expert Insight Interview is Joseph Wilkins. He and our host John Golden discuss the steps that any business can take to create funny viral videos in their promotional campaigns.

Mark Edwards talks to Salt Lake City-based Joseph Wilkins of FunnySalesVideos.com, about how his company uses humorous videos to connect with audiences and drive massive sales. Background..In 2000, Joseph Wilkins founded ProCreative Studios, which produced infomercials for television & marketing videos for clients, including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.As viewing habits shifted away from television, Joseph launched FunnySalesVideos.com where, after several evolutions, he now creates attention-grabbing "viral style" sales videos that get millions of views, converting cold traffic into sales.With 20 years' experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."Switch to Humorous Video Proved a Huge SuccessMaking the switch to video was hugely successful - Joseph explains that the biggest video success they'd ever had online, using straightforward sales pitch videos was 100,000 views. Yet, when they launched their new brand - funnysalesvideos.com - their very first video campaign hit 7 million views. Fast forward to today and their campaigns are now hitting 100 million viewers and millions of dollars in directly tracked sales.So, the business has come full circle, surpassing its former huge levels of success, but this time using social media and harnessing the power of humour.When is a Sales Video Not Appropriate...?Joseph says he's never yet seen a situation where video is inappropriate - Even videos created for funeral service companies.The questions to ask are: Did it do justice to the story and to the audience? It's got to be funny without being offensive to the audience.Comedy makes the risky safe - Because you're using humour you can discuss things that you'd not normally talk about.And Finally…Reinvention is Key You always have to be evolving - You can never stay still. This is true across all industries and in particular in the software sector. You need to learn to look at the trends and see where things are going. Ten years ago, people were fast-forwarding through commercials on tv. If Joseph hadn't reinvented the company the ongoing changes would have killed it. Links:Joseph Wilkins:Harmon Bros University: https://harmonbrothersuniversity.com/start-homehttps://www.linkedin.com/in/wilkinsjoseph/ https://funnysalesvideos.com/joseph@funnysalesvideos.comFree ebook: How to make a funny sales video without hiring ushttps://funnysalesvideos.com/ebook/How to make a video go viralMark Edwards:https://www.bossequity.com/resources/podcasts https://www.linkedin.com/in/markledwards/https://www.bossequity.com/

Joseph Wilkins joins us on the Steve Jobs inspired Join Up Dots podcast today. He is the Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral. Back in 2000,  Joseph founded ProCreative Studios, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing “viral style” sales videos that entertain viewers into action. With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos .  

Marcia talks with Video Producer Joseph Walkins of Funny Sales Videos. Joseph is a 20-year video veteran who has turned his client's videos into multi-million dollar revenue generators by using comedy to attract watchers and get them to buy. Marketing with videos should be a top priority for any business and making a few of them funny is a scroll stopper. Joseph is offering a free concept review and lots of ideas inside his 8 simple tips ebook that he briefly shared with us on today's podcast. Visit: www.FunnySalesVideos.com ================= Join Marcia on her FREE webclass "How To Make Your Business Sale-Worthy....Even If You Aren't Thinking of Selling It Yet on Wednesday at 6 pm PT. Register @ www.exitwithaplan.com Please subscribe & ring the bell for reminders about next week's show. ================= About Marcia: She is a business growth strategist helping service-based professionals to strengthen their business so that it is worth selling someday. She works closely with her clients to turn their business into an attractive & profitable business asset they can enjoy until they decide to stop. She helps them get a return on their business investment. Marcia is the CEO of Trajectory Consulting & can be found at www.TrajectoryBiz.com Curious? Book a complimentary call. (949) 229-2112 Want to connect? Go to www.HeyMarcia.com

In this episode, we give you part -1 of our Top Takeaways Year End Recap featuring interviews from the second half of the season with Brad Weimert of Easy Pay Direct, Joseph Wilkins of Funnysalesvideos.com, Chris Martinez Founder of Dude agency, and Taylor McMaster Founder and CEO of Dot and Company.

Have you ever wondered how to make viral videos for your business? If yes, then you won't want to miss Episode 208 of The Lisa Pezik show, where Joseph Wilkins, Founder of FunnySalesVideos.com, gives you his eight simple steps to build attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades of experience, Joseph has worked with some of the biggest and best brands out there and has developed a strategy to help you use humor to go viral, make sales, and exponentially increase your business. He is uniquely positioned to give your business the inside track with his years of experience in television and the online space, that includes hundreds of millions of views for his customers and millions in tracked sales.   In episode 208 of The Lisa Pezik Show, Joseph and Lisa discuss:   2:36 is it better to be ignored or look silly 6:31 why marketing is like a salad 10:02 how long should your sales videos be 11:37 why people stop watching videos 14:04 how to earn the right to sell 15:30 why you can't build a sales campaign around guessing  17:01 the 8 step process 17:09 step 1 : understand who you're talking to 21:42 step 2 : brainstorm 50 bad ideas 24:02 step 3 : scripting 28:27 step 4 : add in the comedy 34:25 step 5 : production 43:10 step 6 : visuals                                                                                                                                                                                    Want more from Joseph? Be sure to check out FunnySalesVideos.com where you can learn to create memorable stories that stand out and drive predictable sales. If you're ready to start your own funny sales video Joseph and his team are ready to start brainstorming today or you can always click here for your own 8 step guide to creating your own funny video.   Connect with Joseph on all the social media platforms:  Linkedin Instagram Facebook

20 years ago, Joseph Wilkins founded ProCreative marketing agency and has produced ad campaigns for clients including Google, Linkedin and McDonalds. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph shares his 8 step process to help other businesses drive online sales. “Get off your rear end and do it… You have got to outcomes… You can get off and go and do it and it will be outrageously successful or it can fail. And in both cases, you are going to learn… If you genuinely have a great business idea or even a good business idea with great marketing and great confidence you can take a good idea and you can make it great but you will never know if you don't just go for it.”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-muN

The holy grail right now for online advertising is to be both funny and persuasive. To be relevant and engaging. Funny videos that sell are rare. Mostly because most people don't know how to create them. In this episode Joseph walks us through his 8-step process for creating funny videos that sell without hiring an expert.  Joseph Wilkins has a rich background in creating videos that convert. He launched his career in the infomercial business while working on the launch of Little Giant Ladder. That infomercial went on to sell hundreds of millions of dollars worth of ladders.   I've had the privilege of working closely with Joseph on a mutual client - Tru Earth. Joseph and his team created videos for Tru Earth that have now racked up over 100 million views! More than that, though, they are driving new customer acquisition.   Here's a look at what we cover: Why having a crystal clear picture of your customer in your head is a must before you do anything else. You wouldn't write a letter without knowing who you're writing it to, would you? How Joseph assembles a team of people to write scripts and why this is more important than fancy editing skills. How to find talent for videos Why you should probably forget about going viral Getting your pace right and testing before you go live with a video How and when to add humor to your ads How to think about production quality

While there's no formula for making a video go viral, there IS a tried and true process for creating a funny video that will get significantly stronger business results than your typical corporate video. Joseph Wilkins has been helping businesses make marketing and sales videos for years, but it wasn't until he started using his 8 step process for creating humorous videos that he saw consistently strong ROI for his clients. Today, he uses that process as the foundation for his work at funnysalesvideos.com. On this week's episode of The Inbound Sales Podcast, Joseph breaks down the details behind each of the 8 steps in his video creation process and shares details on everything from hiring writers and actors, to using your ads budget to test different iterations and discover the right combination of opening hook, video content, format and channel.

Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos.  Joseph has directed thousands of campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase.  With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales. Join us as we explore how any company can increase sales by producing professional, funny videos.

“There isn't a brand out there whose customers don't like to smile.” Listen & Learn: The eight simple steps to incorporating humor into your marketing strategies. Why some brands are afraid to use humor in their marketing. Where humor works well, and where it doesn't. How all brands, not matter the industry or the product, can incorporate humor into its marketing strategies. Connecting to your customers with humor. How to find a comedy writer. Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing eight simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."   To drive action, we create connection and relatability with the audiences our clients care about the most. Learn more from Lori Jones by calling today. 303-678-7102. TO LEARN MORE ABOUT FUNNYSALESVIDEOS.COM, CLICK HERE. TO FIND JOSEPH WILKINS ON LINKEDIN, CLICK HERE.    

How can my videos go viral? Is it true videos should be short? Can I do this myself? Can everything have humor? Does it cost to audition actors? Joseph answers all this and more as we sit and talk about how he made the shift from traditional commercials to taking the web by storm with humor.  Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Visit our blog to get link and learn more!

You know those videos that you see and they surprise and delight and just make you laugh? Those are the videos we're talking about on this episode. As it turns out, there's a magical formula to creating these videos. There are certain elements that have to be there for them to go viral. Our guest, Joseph Wilkins, founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." FunnySalesVideos.com HowToMakeAVideoGoViral.com

Per Jeffrey Gitomer - "if they laugh, they will buy". Humor is often the key differentiator in selling competitive deals. Shark Bite Biz's David Strausser chats with Joseph Wilkins, the CEO of FunnySalesVideos.com, about his 8 step process that should have you going viral and laughing all the way to the bank. Check out Joseph Wilkin's FunnySalesVideo.com at: http://funnysalesvideos.com Get Dead House Coffee to support our podcast by using code SHARK for 20% off here: https://bit.ly/3tjRbD8 Watch us on YouTube: https://youtube.com/c/SharkBiteBiz Make sure you visit David's article on Forbes.com: https://bit.ly/StrausserForbes Visit our NEW Merch store: https://store.sharkbitebiz.com  Join our Reddit Community: https://www.reddit.com/r/SharkBiteBiz/ Donate to our Patreon to SUPPORT this channel and get some BENEFITS and PERKS: http://patreon.com/sharkbitebiz Subscribe to the audio podcast on: http://www.SharkBiteBiz.com Find out more about the host, David Strausser: http://www.davidstrausser.com Follow David Strausser on Instagram: https://www.instagram.com/dstrausser83/ Follow us on Facebook: http://www.facebook.com/SharkBiteBiz Follow us on Twitter: http://www.twitter.com/SharkBiteBiz Listen on Apple iTunes: https://podcasts.apple.com/us/podcast/shark-bite-biz/id1522304651 Listen on Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuc2hhcmtiaXRlYml6LmNvbS9mZWVkLnhtbA Listen on Spotify: https://open.spotify.com/show/1CZh0QdNr5Nn8CD8kInMAJ Listen on Vurbl: https://vurbl.com/station/shark-bite-biz/  Listen on Stitcher: https://www.stitcher.com/podcast/shark-bite-biz Listen on iHeartRADIO: https://www.iheart.com/podcast/269-shark-bite-biz-68819872/ Intro music courtesy of Stationary Giant: https://instagram.com/stationarygiant?igshid=1mf4umgejvpgi Connect with David Strausser on LinkedIn: http://www.linkedin.com/in/DavidStrausser Produced by: Francisco Strausser: https://www.youtube.com/channel/UC82qlvfm4mXg3C3AzqPHthw Visit David Strausser @ Vision33: http://vision33.com 

In this episode, Joseph Wilkins, the founder of FunnySalesVideos.com, shares his 8-Step Process for creating viral style sales videos that can boost online sales for any business. Joseph founded FunnySalesVideos.com in 2017, where he creates attention-grabbing viral-style sales videos that entertain viewers while serving an immediate purpose. One video campaign he recently produced has garnered over 60 million views and millions in tracked sales.

   Joseph Wilkins is back on the show! Joseph was a guest on our show in episode 190. He is the founder of a video production agency, FunnySalesVideos.com, that creates funny, viral sales videos that have generated millions of views across social media platforms. In this episode we discuss Joseph's eight steps on how […] The post EU226: 8 Steps to Making a Funny Sales Video with Joseph Wilkins appeared first on eCommerce Uncensored.

Joseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots, and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades of experience, hundreds of millions of views, and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."

Joseph Wilkins founded ProCreative Studios in 2000, a marketing agency focused on infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.As habits shifted away from broadcast TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into making a purchase.With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."Discover Morehttps://funnysalesvideos.com/speakinghttps://funnysalesvideos.comhttps://www.HowToMakeAVideoHoViral.comMy linktr.ee https://linktr.ee/JRBolton Support the show (https://www.patreon.com/The_Josh_Bolton_Show)

Have you ever wanted to know the secret to creating viral videos? Well today's special guest Joseph Wilkins has the distinction to have multiple videos that have over 10 million views! You don't want to miss your chance to capture that genius live!Discover:How I have created multiple videos that have over 10 million views.How I convert views into well over over 50 million in tracked salesThe secret to every "viral" sales videoShow Notes: - How to get started- Copy what views lead to conversions to sales- Why are you on social media? to be entertained , think of  ads as sketch comedies in disguise  - Pre-requisites for working with Joseph- must have 100 customer reviews . why are people buying your products, the good/bad/ugly- Who, where, why are you in business?- Don't use language that's exclusive- People want to look like they're doing good, altruistic, mission based company.- Nothing sells better than the truth, aspirational language - You can't do the acting yourself- 1st 5 seconds are the most important  - Don't do the video yourself or on the cheap for 2 things: scripting, and actingJoseph Wilkins founded ProCreative Studios in 2000, where his team produced infomercials, TV spots and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into action.With two decades experience, hundreds of millions of views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral."Connect with Joseph:https://funnysalesvideos.com/speakingGrab a copy of Joseph's FREE ebk: https://funnysalesvideos.com/ebook/

This episode of the Ecommerce Coffee Break features Joseph Wilkins of funnysalesvideos.com talking about how to create funny viral videos and how they can benefit eCommerce brands.On the Show Today You'll Learn:Why TV commercials are not working anymoreHow to reach 100 million views with 4 videosWhat relevant humor means and why it will work for your brandWhy being funny is a difficult taskFor how long you can run viral videosAnd more!Links:https://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjoseph/https://www.instagram.com/funnysalesvideos/Got A Question You Want Answered On the Podcast?Ask your questions or let me know if there is a topic or guest you'd like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodesSubscribe & Listen Everywhere:Listen On: ​My Site | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google PodcastPlease support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here._______________

Welcome to Episode 353 of the Yeukai Business Show. In this episode, Joseph Wilkins and Trevor discuss How creative industry works. So if you want to know How will creative industry boost your business tune in now! In this episode, you'll discover: ·        How can businesses use the power of comedy to increase sales? ·        How to earn using Funny Sales Videos? About Joseph Joseph Wilkins is an expert in broadcasting video creation whose accomplishments include: ·        Joseph Wilkins founded ProCreative Studios almost 20years ago where his team produced infomercials, TV commercials and corporate videos. ·         Joseph has directed thousands of campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted from television. ·        Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales. More Information Learn more about how you can improve your results with broadcasting video creation with FunnySalesVideos.com  https://www.facebook.com/FunnySalesVideosByProCreative https://www.linkedin.com/in/wilkinsjoseph  https://www.instagram.com/funnysalesvideos/ Broadcasting Video Creation Links & Mentions From This Episode: FunnySalesVideos.com Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on How the creative industry works, please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Yeukai Business Show!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now Thanks for listening!

This week, Tony talks wealth with Joseph Wilkins, the founder of ProCreative Studios, and the mind behind ad campaign for such clients as Google and Chevrolet, among others. Joseph joins the show to discuss the eight simple steps that any business can use in order to generate a far higher view count for their videos, and take your message viral! KEY TAKEAWAYS The secret to engagement is to construct your video message in such a way that people do not feel they're being sold to from the off. People very rarely switch off from a video because it is too long. They switch off when they get bored. Therefore, the best way to keep engagement is to be exciting and enticing. The initial step before creating a message is to spend as much time as you can learning about your product, and gaining an understanding of it from a customer point of view. Spending more on your videos doesn't always guarantee your returns will be more. Focus instead on creating something interesting that will hook your viewer. BEST MOMENTS 'The people who watch our ads don't realise it's an ad until they're a minute into it' 'The point of what we do is to generate wealth' 'I don't care what you think about your product. I care about what your customer thinks of your product' 'Our videos have generated millions of dollars in sales' VALUABLE RESOURCES Tony Talks Wealth - https://omny.fm/shows/tony-talks-wealth Sign Up Now For Exclusive Tony Talks Wealth Content at https://www.patreon.com/TTWealth ABOUT THE GUEST Joseph Wilkins founded ProCreative Studios in 2000, a marketing agency focused on infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands. As habits shifted away from broadcast TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into making a purchase. With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go Viral." Discover More https://funnysalesvideos.com/speaking https://funnysalesvideos.com https://HowToMakeAVideoGoViral.com ABOUT THE HOST Tony Thomas is a published author, one of the top financial advisers in the UK voted for by his clients, the first Chartered Financial Planner in the UK, Independent Financial Adviser, Mentor, Trainer. Life Planner and Money Coach. He is also a pension and investment specialist as well as the regional Chartered Champion for South Wales. “Live For Today, Invest For Tomorrow” CONTACT Tony’s official website: https://ttwealth.co.uk/ Facebook: https://www.facebook.com/TonyThomas.IFA/ LinkedIn: https://www.linkedin.com/in/tonythomas2/See omnystudio.com/listener for privacy information.

In this episode, Joseph Wilkins joins me to explain his 8-step process for creating viral sales videos, a strategy that has gotten one of his client’s over 20,000,000 million views on a single sales video. Joseph Wilkins founded marketing agency ProCreative around 20 years ago, and from that grew FunnySalesVideos.com , where he and his team create refreshingly entertaining sales videos that turn viewing into buying. His campaigns are extremely successful and he has previously worked with the likes of Google, McDonalds and Linked In (among others). Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

May 20, 2021 Self Directed IRAs Carl Fischer and Funny Sales Videos Joseph Wilkins

The founder of FunnySalesVideos.com, Joseph Wilkins has twenty years of experience creating persuasive content that drives sales. While he cut his teeth in the business producing infomercials and TV spots, he is now laser focused on creating stories that entertain customers and spur them to take action. He loves nothing more than to brainstorm and surprise clients with the unexpected. Creativity is, after all, in his genes!In this episode, we discuss:•Joseph’s upbringing in London, a city rich in arts and culture, as the son of a successful fashion photographer and how that influenced his own creative endeavors.•How, after entering the marketing world after college as a graphic designer, he was at the forefront of learning video production for internet-based marketing.•How the Harmon Brother’s training, and its network of professionals, contributed to his success and how it still today continues to be a resource for his continued growth in the marketing world. •Joseph’s failures in business, and how he uses them as a positive; a foundation to evolve, to become better at his craft, to drive his company’s success, and to all the better be able to fulfill his client’s objectives.•How sticking to strengths, whether it be personally or as a company, contributes to efficiency and a better product.I hope you will find this episode as exciting and informative as I have. Joseph is leading the way in the world of video marketing. His content is creative, engaging, and achieves its goals. There is so much that we can learn from listening to him and his experiences!Please let me know your thoughts! Connect with Joseph WilkinsLinkedIn: https://www.linkedin.com/in/wilkinsjoseph/Website: https://funnysalesvideos.com/ Connect with Kent Lloyd and Harmon Brothers UniversityWebsite: https://harmonbrothersuniversity.com/start-home YouTube: https://www.youtube.com/user/harmonbrothersFacebook: https://www.facebook.com/groups/harmonbrothersuniversityLinkedIn: https://www.linkedin.com/in/kent-lloyd/Instagram: https://www.instagram.com/harmon.brothers/Twitter: https://twitter.com/harmonbros

Videos don't go viral overnight… well, some do, but it's like rolling the dice. When you spend precious revenue on video marketing, you don't want to throw its success to chance. That's why investing in creative storytelling is essential, and adding a dash of humor doesn't hurt to increase your odds of earning mega views.FunnySalesVideos founder Joseph Wilkins stops by Off The Marc to share why he thinks the idea of going “viral” is outdated, and every sales video needs to have a solid strategy behind it. Marc, Kathy, and Joseph discuss the importance of investing in videos that will convert into sales for your business by focusing on the message, your audience, and leveraging humor – and you don't need to be funny to do it! (You just need to find someone who is!)To stay on top of the latest news, check out 1631 Digital News at www.1631DigitalNews.comFor more information, visit www.onthemarcmedia.com or email info@onthemarcmedia.com.

Announcing the launch of our new podcast segment, Funny Business!Join us Thursday for our very first guest, Joseph Wilkins, the CEO of Funny Sales Videos. Learn about his creative process, how he stole HBU teachings to formulate his whole business, and how he’s adapted his life career over the years from graphic design to infomercials to social media ads.

In today's episode we're joined by Joseph Wilkins, Founder of FunnySalesVideos.com to discuss... well, funny sales videos! Joseph had a long career in creating traditional infomercials before doubling-down on the creation of funny videos. He shares with us this story and the techniques he uses to produce funny sales videos that are seen by millions of users each year.In this episode we discuss: How Joseph applied his direct response marketing experience to pivot into creating funny sales videosHow the Harmon Brothers inspired Joseph and his team to 'find their funny'How to create funny sales videos even if you don't consider yourself a funny personThe similiarties and differences between creating infomercials and funny sales videosWhat you need in the first 5 seconds of a video to capture someone's attentionWhat causes users to get bored, lose attention and stop watching your online videosManaging the balance of being disruptive without being distastefulTechniques for repurposing sales videos into snippets for paid social adsHow Hollywood movies are becoming increasingly influenced by the editing techniques used in online videosReferenced on this episode:https://www.pro-creative.com/https://harmonbrothers.com/https://www.drybarcomedy.com/CONNECT WITH JOSEPH / FUNNYSALESVIDEOS.COMhttps://funnysalesvideos.com/https://podcasts.apple.com/us/podcast/how-to-make-a-video-go-viral/id1494603767https://www.linkedin.com/in/wilkinsjosephCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Can you really create viral videos that sell like crazy in just 8 simple steps?    Joseph Wilkins says you can and he wants to show you how.    That’s why I’m excited to share this episode of the Project Ignite podcast with you.    Joseph uncovers his simple viral video formula, responsible for over $50,000,000 in sales... reaching over 100,000,000 views.     Tune-in, sit back and enjoy! 

I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it. My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral. Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundreds of millions of broadcast and online views and over $50 MILLION in tracked sales attributed to his content… Joseph clearly knows the secret to Funny Sales Videos and so I wanted to bring him on the show for you today. Support this podcast

For today's episode, we talk with Joseph Wilkins, the Founder of FunnySalesVideos. Joseph describes his journey into running a successful business as well as the production steps he takes to create funny videos that go viral.Some of the big takeaways of this episode are here: Joseph explains that humor in advertising campaigns resonates so well because they are ran on entertainment-based platforms like Facebook.The first step for creating a funny video is to figure out who your customer is, why they are buying or not buying your product, and the deeper reason they want to buy your product. Never try to create a video blindly.Having a good editor is a critical part of creating a successful video.Be sure to follow Joseph online at FunnySalesVideos, LinkedIn, Facebook,Have questions? Join the Building It Online Facebook group and let us know what questions you have or what you'd like to see in future episodes.Connect with Brice and Mike here:Brice @ Major Impact Media - Facebook, WebsiteMike @ Outside ROI - Facebook, Website

Today we tell a story of how Dollar Shave Club turned a viral video into a billion dollar company. This video would usher in a new era of businesses built off of engaging sales videos. And to figure out a little more of how it all works, we talk to Jospeh Wilkins, founder of FunnySalesVideos.com. He tells us how viral videos have changed, and how we can create a viral video today. findingfounders.co --- Support this podcast: https://anchor.fm/finding-founders/support

Join Shalom Klein on his weekly radio show, Get Down To Business with guests: Tom Miroballi Joseph Wilkins Irina Freeman

Watch our new recorded video training:Relationship-Driven New Business At-Scale The two giant new business shifts. Commonalities we use to build relationships between our clients and decision-makers.​ Actual copy examples so you can get inspired. Today's Guest: Joseph founded the ProCreative Studios almost 20 years, which produced infomercials, TV commercials and corporate videos. Since that time […]

Founder, FunnySalesVideos Host, "How To Make A Video Go Viral" Podcast 20 years of experience creating persuasive content that drives sales. I started my career producing TV infomercials and TV spots, now laser-focused on creating funny stories that entertain customers into taking action. I love to brainstorm and surprise clients with the unexpected. My team and I are always looking for the next challenge! Connect with Joseph: https://www.linkedin.com/in/wilkinsjoseph Websites: https://FunnySalesVideos.com (Company Website) https://Pro-Creative.com (Portfolio) Email joseph@funnysalesvideos.com Twitter: @procreative

#ViralVideos With Joseph WilkinsConnect with Joseph:https://www.linkedin.com/in/wilkinsjoseph/ https://funnysalesvideos.com/ Connect with EMS: Need some help? http://ethicalmarketingservice.com Books: http://ethicalmarketingservice.com/book Want to be a guest?  https://ethicalmarketingservice.com/guest/ Twitter: https://twitter.com/EMS_Worthing Facebook: https://www.facebook.com/ethicalmarketingservice Linkedin: https://www.linkedin.com/in/thomas-green-18655b97/ Instagram: https://www.instagram.com/ethicalmarketingservice/ Pinterest: https://www.pinterest.co.uk/emservice/ TikTok: https://www.tiktok.com/@ethicalmarketingservice Pricing: https://ethicalmarketingservice.co.uk Subscribe: http://www.youtube.com/c/EthicalMarketingService Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple Spotify: https://www.ethicalmarketingservice.co.uk/spotify Stitcher: https://www.ethicalmarketingservice.co.uk/stitcher Joseph Wilkins founded ProCreative Studios in 2000, a marketing agency focused on infomercials, TV commercials and web sales videos. Over the past 20 years, Joseph has directed thousands of ad campaigns for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet, Home Depot and other mega brands.As habits shifted away from broadcast TV, Joseph launched FunnySalesVideos.com where his team creates attention-grabbing "viral style" sales videos that entertain viewers into making a purchase.With two decades experience, hundreds of millions of broadcast and online #views and over $50 MILLION in tracked sales, Joseph enjoys sharing 8 simple steps any business can follow to drive immediate online sales on his podcast "How To Make A Video Go #Viral."

Joseph Wilkins produces funny sales videos proven to generate millions of views and dollars for his clients. Today he shares with host Tim Reid his 8-step process for doing just that. See omnystudio.com/listener for privacy information.

Joseph Wilkins owns a video production agency that creates funny, viral sales videos that have generated over 50 million views across all social media platforms. In this episode we discuss the process he went through to create a video for one of our previous guests, Ryan Mckenzie, co-founder of Tru Earth. This video has generated […] The post EU190: Viral Sales Videos with Joseph Wilkins appeared first on eCommerce Uncensored.

In this episode, Nell Sloane speaks with Joe Wilkins, Founder and CEO of R Best, LLC. Joe shares his story from moving his way to the top step of the CME Chicago trading floor to today, where he is using his own managed futures products for trading. In this episode, you will learn: How Joe … Continue reading From Floor to Founder— With Joseph Wilkins →