Podcasts about direct marketing hall

Seth Godin discusses the value of customer service. Episode 133: What is Customer Service For by Seth Godin on Creating A Loyal Customer Environment Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/what-is-customer-service-for/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Seth Godin discusses the value of customer service. Episode 133: What is Customer Service For by Seth Godin on Creating A Loyal Customer Environment Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/what-is-customer-service-for/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Today we have the one and only Seth Godin!  Seth is the author of 20 worldwide best selling books (including Purple Cow, Linchpin and now The Practice). He is one of only three people that have been inducted into the Direct Marketing Hall of Fame, and in my opinion, one of the world's best educators and teachers of...common sense.   During the show today, we are going to connect with Seth on the themes of his writings, what he means when he talks about being indispensable to your ideal client while working within your own superpower, the “industrial machine” that is the public education system; and how the pandemic has affected us.   Seth dives in and tells us about his personal influencers, his own client stories and brings us great advice and words of wisdom!    Show Highlights:  Seth discusses being a cog in the machine of life and being indispensable versus embracing mediocrity.  (03:34) Who inspired Seth and steered him towards his career path (06:02) Being a linchpin, the industrial machine that we call public education and how a pandemic can either make or break the system (09:27) Obtaining new financial services clients during a pandemic and the ideal client(10:34) What Dom’s word of the year “Patience” means to Seth and how he perceives it for the new year (16:01)  Seth’s advice for a new financial advisor in the midst of getting started (24:42)  Words of Wisdom from Seth to the next generation financial professional (27:21)  Resources: Read the blog. If you'd like to connect with Seth, click here.  Ready to take your creativity to the next level, check out one of Seth’s Akimbo workshops. Are you a current or aspiring financial professional?  Click here to receive tools that will help you become a next-generation financial professional! Watch a video clip of this episode on our YouTube channel by clicking here. To receive a newsletter digest of Jumpstart community happenings, click here.   Subscribe to the podcast by clicking here.   Want to connect with me? Join my exclusive “tribe” by clicking here.   Thanks again for listening, reading, and watching!

523: The New Ground Floor of Podcasting Jeffrey Hayzlett, C-Suite Network – The Sharkpreneur podcast with Seth Greene Episode 523 Jeffrey Hayzlett Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcaston C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers.  As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building. Listen to this illuminating Sharkpreneur episode with Jeffrey Hayzlett about the new ground floor of podcasting. Here are some of the beneficial topics covered on this week’s show: ●    How the C-Suite Network is currently seeing podcasts become very popular. ●    How the market isn’t too saturated for you to start your podcast. ●    How the spend on podcasting this year is between 400 and 600 million on advertising. ●    How podcasting has not reached its full maturity yet. Connect with Jeffrey: Guest Contact Info Twitter @JeffreyHayzlett Instagram @jeffreyhayzlett Facebook facebook.com/JeffreyHayzlett LinkedIn linkedin.com/in/hayzlett Links Mentioned: c-suitenetwork.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He’s also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the Marketing Hall of Fame. His newest book is The Practice: Shipping Creative Work. Top 3 Value Bombs: 1. Being generous is to charge somebody to do what you do and give more than expected. 2. Once you accept that attitudes are skills, you can learn a new attitude the same way you can learn anything else. 3. Please do not waste it: the leverage, the trust, the benefit of the doubt, the opportunity. Get Seth's book on Amazon - The Practice: Shipping Creative Work Sponsors: Thinkific: Join Thinkific’s first ever 5-day Course Challenge and walk away with a complete blueprint for your online course that you’ll be ready to put into action! Sign-up for this FREE challenge today at Thinkific.com/fire! Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!

Seth Godin discusses scarcity in his first post with OSD. Episode 072: Scarcity by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/07/scarcity/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Seth Godin discusses scarcity in his first post with OSD. Episode 072: Scarcity by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/07/scarcity/ Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group and Join the Ol' Family to get your Free Gifts! For three months free with Gusto, to gusto.com/​osd​ Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support

Sign up to the bookmark newsletter: https://mailchi.mp/1119b1358a84/thebookmark   About the Book The Practice Creative work doesn’t come with a guarantee. But there is a pattern to who succeeds and who doesn’t. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you’ve been seeking to share all along. With this book as your guide, you’ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy. Source: https://www.amazon.com/ Buy the book from The Book Depository - https://www.bookdepository.com/The-Practice/9780593328972/?a_aid=stephsbookshelf Would you like to take better notes from the books you read?  Get your copy of Archley's beautiful book journal, the Book of Books here: https://www.archleys.com/?ref=JamVyS-U4mVR   About the Author Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He’s a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing “seth” into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.   LINKS Previous Seth Godin books covered on the podcast Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    BIG IDEA 1 (6:02) – Build a practice. Build a practice of your work, and practice it everyday with the mindset of a professional. Practice it even when you don’t know what the result will be. Success or good results are not guaranteed but it doesn’t mean we shouldn’t work towards it on a daily basis. We need to show up.  Seth doesn’t believe in writer’s block. He believes that inspiration doesn’t show up unless we do. We have to turn up professionally, take things seriously on a daily basis, and that momentum and practice will avoid us feeling stuck. We need to start with a problem that we need to solve and then find out what the answer is. Without having an assertion or point of view we won’t do anything.  By putting creative work out on a schedule, things like writer’s block don’t have time to exist, because we are showing up. BIG IDEA 2 (8:16) – Don’t be a hack. It’s not just about empathy or deeply knowing your customer but knowing WHO you’re even aiming to create value for. Because if you aim for the masses, you lose your point of view, your authenticity and quickly become a hack. So you need to know what market you’re in. You need to have a voice. You need to constantly ask who it is you’re creating for, and what will help your work become more appropriate for your audience. Don’t be a hack, know who you’re talking to and don’t worry about the rest.  BIG IDEA 3 (10:24) – Be generous. Worry less about what other people think. Many of us allow our output or work to define us, meaning that any criticism of our work becomes a criticism of us personally. We need to become like lifeguards, they are not worried about what others think or say or worry about imposter syndrome when they jump into the ocean to save someone. They just do the work they need to do and do it in a generous way. It is also about not hiding yourself because you will miss the opportunity to be generous. We need to embrace discomfort, show up and do the difficult work. Just put yourself out there so others can benefit.   LINKS Also listen to Whatcha Gonna do With That Duck: Just keep shippin’ Seth on Tim Ferriss talking about The Practice https://tim.blog/2020/10/26/seth-godin-the-practice/  Seth on Tim Ferriss talking about how how he manages his life, rules, principles and obsessions: https://tim.blog/2016/02/10/seth-godin/    Music By: Is It Hip Hop by LightBeats Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us. See omnystudio.com/listener for privacy information.

What is marketing? It's anything you do to interact with the market; and while many think marketers are also advertisers, they're not! Today's guest is Seth Godin -- he is an entrepreneur, author, speaker, Direct Marketing Hall of Fame and Marketing Hall of Fame inductee. This dynamic interview addresses the 3 steps that will take your marketing campaign to the next level, how to overcome creative road blocks and why consistency is better than authority. We also talk about Seth's new book (and one of 20 best-sellers in a row), The PRACTICE: Shipping Creative Work. Connect with Seth: https://www.sethgodin.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

“What it means to have a practice is that you show up tomorrow even if it didn’t work today.”That is what Seth Godin, entrepreneur, best-selling author, guru, and marketing hall of famer, has to say about The Practice, his methodology on finding your true voice. The Practice is not about making art, writing a book, or working as a manager. It is about being an artist, a writer, and a leader. What is it that separates those who have creative hobbies and those who fully embrace their creativity? It is the work and not the outcome. It is finding and listening to the uninhibited inner genius. It is being generous and it is moving forward without guarantees. And it is about giving yourself the grace and forgiveness to be unsure, to feel like an imposter, and to fail. Because once you start The Practice, it doesn’t become easier, it becomes normal. About the Guest:Seth Godin is an author, entrepreneur and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). By focusing on everything from effective marketing and leadership, to the spread of ideas and change, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.About The Practice:Seth Godin’s new book launches today, November 3rd, 2020.This elegant little book will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.Finding Seth Godin: Buy his book: The PracticeWebsite: https://www.sethgodin.com/ Blog: https://seths.blog/ Twitter: @ThisIsSethsBlog Listen to his podcast: Akimbo: A Podcast from Seth GodinCheck out his Akimbo Workshops: https://www.akimbo.com/ To inquire about my coaching program opportunity visit https://mentorship.heathermonahan.com/ Review this podcast on Apple Podcast using this

Episode 130 features Seth Godin, Author of 19 best-selling books, and his new book The Practice: Shipping Creative Work covers intentional action (a better way to discuss ‘design thinking’), writer’s block (there’s no such thing), and criticism (most of it comes from fear and should be regarded with kindness). It helps people understand genre (not at all like ‘generic’) and the trap of becoming a hack (we must not sacrifice our standards simply to be heard).Find Seth Online:Website: https://seths.blog/New Book: The Practice: Shipping Creative Work - Link to buy -> https://geni.us/kD6UWdpAbout SethHi. I’m Seth Godin. I’m a teacher, and I do projects.For more than thirty years, I’ve been trying to turn on lights, inspire people, and teach them how to level up. This blog has been appearing daily for more than a decade. One day, if we meet, I hope you’ll share with me your favorite posts. Even better, I’d like to hear about how a book or course helped you interact with the world differently and make a difference.I’ve spent most of my professional life as a writer. I’ve published 19 bestselling books. These books are a great way to go deep into a concept, and I think many of them stand the test of time.Along the way, I’ve found countless detours, interesting projects designed to inspire and entertain you as you continue to do your work.My latest book is called THIS IS MARKETING. It’s a bestseller.The one before that was called Your Turn. It’s illustrated and shareable and provocative. I hope you’ll invest a few minutes to see what you’ve been missing.In 2015, I created the altMBA. It’s a life-changing 30-day workshop and it’s entirely possible it will change your life.More than 60,000 people have taken my online courses, including The Marketing Seminar and several on Udemy.I’m in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool.You can read my free ebooks on the placebo effect and education. And there are five TED talks.Go, make a ruckus.........Follow the Just Get Started Podcast on Instagram at @justgetstartedpodcast or Facebook https://www.facebook.com/justgetstartedpodcast and to learn more about me and what’s going on in my world check out https://www.brianondrako.com/now/ or find me on Instagram at @brianondrako or twitter @brianondrako As always, I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. -> Leave a Review See acast.com/privacy for privacy and opt-out information.

Bestseller Seth Godin has unlocked the secrets to finding mindfulness as a writer. Through various publications, workshops, and podcasts, he sheds light on mental concepts often overlooked in pursuit of a professional career and preaches the ideas of beating resistance, accepting genre, disregarding authenticity, and choosing passion rather than chasing it. Seth is a renowned author and entrepreneur with nineteen bestselling books and guides, an internationally recognized blog, and a spot in the Marketing Hall of Fame. His latest book, The Practice: Shipping Creative Work, will be available tomorrow.From Amazon.com:Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Seth beats resistanceWhy to choose passion rather than chase itThe importance of defining your genreWhy authenticity is a lieHow to push through “the dip”Links:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Seth Godin - https://www.sethgodin.com/The Practice: Shipping Creative Work by Seth Godin - https://mybook.to/thepracticePurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://mybook.to/purplecowThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin - https://mybook.to/thisismarketingMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.

Mama Mia, today on the show we are joined by Seth Godin. This is perhaps one of the biggest coups we’ve had on the show. Seth is a giant of reason, of intellect and of knowhow. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn. Seth’s most recent book This is Marketing, is now joined by his even newer book: ‘The Practise’ which you can buy here: https://amzn.to/3mEq5TR Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. In this episode, we discuss the myth of passion, professionalism, creativity and excellence. I hope you enjoy this conversation with a titan of the business world - Seth Godin. Links: https://www.youtube.com/c/FreedomPact (video interviews) https://freedompact.co.uk/newsletter (Healthy, Wealthy & Wise Newsletter) https://instagram.com/freedompact https://www.akimbo.com https://www.sethgodin.com https://seths.blog

If you don’t know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job. Once you’ve started to read his blog, you’ll probably be hungry for more of his wisdom. He’s written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip. We’ve been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.” We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.   Takeaways: Why the counterintuitive idea of “surplus” means that, despite everything going on in the world, we all have access to more resources than the last King of France did. Why writing is often the best starting point for almost any type of creative work. Why a company is more like an organism than an organization   Bio Seth is an entrepreneur, best-selling author, speaker and teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience.

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am thrilled to bring you our third What’s Next! Bonus Episode with the incomparable Seth Godin! For this special episode, I'm sharing my recent LinkedIn Live chat with the best-selling author of Purple Cow: Transform Your Business by Being Remarkable!  Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well.    THIS EPISODE IS PERFECT FOR… everyone! Also, anyone interested in or working in marketing, as well as anyone working in or around education and/or who is concerned with their children’s education.    TODAY’S MAIN MESSAGE… Would we miss you if you didn’t show up? Life is too short to work on things that don’t matter! Let’s talk about impact and being remarkable, let’s find the things that are worth our time, let’s introduce truth and true value into the marketing industrial complex! People should show up like people–it’s been in short supply... Life shouldn’t be a race to get the most zeros on your electronic ledger. So, how are you going to show up as a human for other humans? Seth also takes this time to talk about the democratization of education and how the virtual and modern classroom could stand to be flipped and reimagined for true innovation and improved impact!    WHAT  I  LOVE  MOST… Seth Godin! How kind and generous Seth is with his time and knowledge!    Running time: 34:36      Subscribe on iTunes      Find Tiffani on social:   Facebook   Twitter   LinkedIn   Instagram      Find Seth online:   Seth’s Blog  LinkedIn   Facebook   Instagram   Twitter     Akimbo Podcast  THIS IS MARKETING Book 

Jeffrey Hayzlett, Adapt, Change, or Die. Honest Advice from the Chairman of C-Suite Network, Jeffrey Hayzlett BizSoup Podcast Radio Episode 046 with John DeBevoise Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers.  As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building. Listen to this information-packed BizSoup Podcast Radio episode with Jeffrey Hayzlett about adapting and changing your business to survive.  ●   How chaos provides an opportunity for learning and why you should be open to changing your business model. ●   Why the job of a business leader is to be the most strategic person in the room. ●   How we need to make sure the right people have the right jobs, including politicians. ●   Why you should bring a sense of fun and wonder into the workplace.   Connect with Jeffrey Hayzlett Website hayzlett.com Facebook facebook.com/JeffreyHayzlett LinkedIn linkedin.com/in/hayzlett Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. More places you can find Seth: Twitter - @ThisIsSethsBlog Instagram - @sethgodin Facebook - Seth Godin Website - https://www.sethgodin.com/

This interview originally aired in 2016. You can find the show notes here: https://tim.blog/2016/02/10/seth-godin/ “We can’t out-obedience the competition.” – Seth GodinI expected this episode to be amazing, and Seth 10x’d expectations. He’s incredible.Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to Do When it’s Your Turn (and it’s Always Your Turn).Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. Recently, Godin turned the book publishing world on its ear by launching a series of four books via Kickstarter. The campaign reached its goal in just three hours and became the most successful book project in Kickstarter history.In this episode, we cover dozens of topics and stories, including some he’s never discussed publicly before. Here’s a small sample:A list of the audiobooks he listens to repeatedly, some once per monthHis morning routine, breakfast, dietary habits, and email processingMeditative practicesWhy he’s fixated on and mastered coffee and vodka, despite the fact that he consumes neitherSuggestions for going from “wantrepreneur” to entrepreneurHow to determine if you’re better off a “freelancer” or “entrepreneur,” and the differences in his mindWhy he has the most impressive cookbook collection our mutual chef friends have ever seenHis rules for saying “no” to opportunities, how he thinks about public speaking, etc.His recipe for honey oatmeal vodka, and his favorite chocolates in the worldThoughts on improving how parents educate their childrenGeneral philosophies and guidelines he uses for life managementEnjoy!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

About the Author Seth Godin is an Author, Entrepreneur and Most of All, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Source: https://www.sethgodin.com/ Click here to buy on The Book Depository https://www.bookdepository.com/Whatcha-Gonna-Do-With-That-Duck-/9781591846093/?a_aid=stephsbookshelf About the Book ‘Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue’. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: A marketing lesson from the Apocalypse  No, everything is not going to be okay  Organized bravery  Choose your customers, choose your future Paying attention to the attention economy  Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us.   Made for dipping into again and again, Whatcha Gonna Do with That Duck? is a classic for fans both old and new. Source: https://www.goodreads.com/book/show/15843039-whatcha-gonna-do-with-that-duck BIG IDEA 1 (5:03) – Just ship. Moving past the idea of perfectionism – this is progress not perfection. This is about putting things out that are not done or perfect. Seth Goding’s altMBA course teaches the idea that every 48-72 hours you should ship something or move forward even if you are not 100% happy with that product as it is. He is a big advocate of minimum viable product. It’s about just getting things done, learning and moving as you go. He also said that it’s the process that is important and not necessarily a perfect finished product. This is also about doing the work and getting things done. It’s about putting things out into the world and getting better. Every single day for many years Seth has been posting and writing every single day, shipping and getting things out even if it’s just a couple of lines.  BIG IDEA 2 (7:07) – Be human, be different. This idea is focused on connection and caring. It is about understanding who you’re talking to and what change do they want to see in themselves. It’s getting so close to your customers and finding out what matters to them or what does not matters to them. What do they like about themselves, the situation, the product or the service, whatever it is that you’re marketing. It’s about standing out and being remarkable. He is very big in challenging the status quo – especially in education. You can see it clearly in all of his content as he challenges the way that we are taught not just in education but also in organizations. He sees that a lot of potential not being tapped into because we are so busy adhering to the rules. Many organizations are not designed to allow people to do what they could do and be remarkable. This can come from the brand perspective by using your brain to stand out or your product and services. This way you can create differentiation with your customers, create tribes or connections and have an ongoing conversation. BIG IDEA 3 (10:28) – Consistency is key. This links to the idea number one – just ship. All the ideas Seth talks about comes down to the idea of consistency, especially when paired with connection. Getting things done or shipping almost daily, moving forward and getting better. Continuous connection with your customers, tribe and the people around you.  This is also about overcoming the fears. One example is not doing anything because of fear.  Ask yourself; which is the bigger fear, doing something and making a mistake or not doing anything. Consistency is also how you get good and Seth is testament to this by being so well renowned in his field after thirty years of being consistent and getting better. Music By: Soar – Instrumental Version ByJordan Copas   Let’s Connect LinkedIn: www.linkedin.com/in/steph-clarke Instagram: @stephsbizbookshelf Enjoying the show? Please hit subscribe so you don’t miss an episode and leave a review on iTunes to help others find us.

Seth Godin is a teacher, an author, marketing guru, a podcast host and has one of the longest running and revered marketing blogs on the internet. He has written an astonishing 19 bestselling books, most of which have stood the test of time. He’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. In this episode Seth explains: How one bad decision cost him more than $1B dollars Why advertising doesn’t work anymore How to know when facebook sucking you and your money into a vortex Why you need to target the smallest viable audience The purpose of his famous Purple Cow (the answer may surprise you) Why winners quit all the time That his ability to write best selling books is not a gift That if he wanted to tell untruths he could 10x the sales of his workshops The relationship between the Cuban Missile Crisis and the myth of rational choice That the chance of success for a company selling an average product for average price is zero That private 4 year colleges are using tension, fear, and the myth of status to run a really huge scam that is ending now Why parents that know its a scam are still encouraging their kids to go to college Why parents should encourage kids under the age of 8 to participate in acts of non-compliance in service of the community His ideas about the role of schools and parents in a child's education Why Marketing is everything You can contact Seth at:Website: https://www.sethgodin.com/ Podcast:  https://www.akimbo.me/ Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.Email tim@screwthenaysayers.comFacebook- https://www.facebook.com/stnwithtimalison/ Instagram- https://www.instagram.com/screwthenaysayers/ LinkedIn- https://www.linkedin.com/in/tim-alison/ Screw The Naysayers- www.screwthenaysayers.com

Listen to some legendary advice about life overall from three legends: Naveen Jain, Seth Godin and David Meltzer.Naveen Jain is a Billionaire and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible.The founder of Viome, Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact.Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.Dave Meltzer is the CEO of Sports 1 Marketing, one of the world’s leading sports & entertainment marketing agencies, which he co-founded with Hall of Fame Quarterback Warren Moon. Prior to S1M, he was CEO of the world’s first smartphone, the PC-E Phone, and later became CEO of the world’s most notable sports agency, Leigh Steinberg Sports and Entertainment. Dave is an award-winning humanitarian, an international public speaker, best-selling author, and is profiled by national publications such as Forbes, ESPN, Bloomberg, CNBC, Yahoo, SB Nation and Variety. Forbes “Top 10 Keynote Speaker“, award-winning humanitarian, and two-time national best-selling author, with 25 years of experience as an entrepreneur and executive in the legal, technology, sports, and entertainment fields. With expertise across many industry verticals, he is uniquely positioned as a world-renowned thought leader, business strategist and leading humanitarian.Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

You're listening to the 64th episode of the Humans 2.0 podcast, solo-series, FLOW! I’m recording today’s episode on what I learned from my Seth Godin experience. Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/Please do NOT hesitate to reach out to me on LinkedIn, Instagram, or via email mark@vudream.comLinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

Today, Seth Godin, a 19 time bestselling author and long-time marketer, joins me on In the Trenches. Seth Godin has been featured in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, the Marketing Hall of Fame, and was recently quoted on the TV show "Billions" (which is braggable, so I had to add that). A self- proclaimed teacher, Seth inspires and teaches others how to level-up their life and business.    In today's conversation, we talk about the state of marketing, what is working and what's not, and this critical idea of "the smallest viable audience." Seth and I also dive into some more contentious marketing topics like growth hacking (good or bad), how we can do meaningful work while avoiding the race to the bottom, how to be an agent of change, and more.   Oh, and if you enjoyed today's interview, please do me a favor and share! This podcast spreads through word of mouth alone (I don't advertise). So thank you in advance for your support.   In this broadcast, Seth Godin and I talk about:   Why a Marketer is a change agent The difference between self-publishing books and going through a publisher How Seth shifted from blog writing to book writing Why Seth doesn't market his writing to people but with people The two key characteristics that are important in growing your new business Why growth hacking isn't about shortcuts but something much more important How and why systems thinking and network effects are key in growing your business There are no shortcuts in marketing Why there is power in shifting from writing to grow an audience to writing for an audience Why marketing for the smallest viable audience is a new way to think about succeeding at marketing How to focus on your smallest viable audience and succeed doing it   And much more...   How to connect with Seth Godin Online:   Seth Godin This is Marketing by Seth Godin   Get the Latest Broadcasts of In The Trenches   Subscribe to In The Trenches on iTunes   How You Can Support In The Trenches   Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.  

Seth Godin is the author of nineteen international bestsellers and demi-god of the internet that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:* How to build trust and permission with your target market.* The art of positioning--deciding not only who it's for, but who it's not for.* Why the best way to achieve your marketing goals is to help others become who they want to be.* Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not).* How marketing is at its core about the stories we tell ourselves about our social status.You can do work that matters for people who care.Get Seth's Book: https://amzn.to/2DmIbqhWebsite: https://www.sethgodin.com/LinkedIn - https://www.linkedin.com/in/mark-metry/Instagram - https://www.instagram.com/markmetry/Twitter - https://twitter.com/markymetryMedium - https://medium.com/@markymetryFacebook - https://www.facebook.com/Humans.2.0.PodcastMark Metry - https://www.markmetry.com/Humans 2.0 Twitter - https://twitter.com/Humans2Podcast

What story does your marketing tell about you? And why should people care? My name is Christian Rodwell and today I’m talking with Seth Godin. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. In this episode you’ll learn… The difference between a Freelancer and an Entrepreneur 3 common pitfalls that aspiring entrepreneurs face when starting out Seth’s simple definition of what ‘Marketing’ actually means Why one of your goals as a business owner is to become the monopoly in your industry The #1 thing a solopreneur should focus on to build their business Seth’s answer to whether life as an entrepreneur becomes easier or more difficult as time passes Quotes: ‘I am trying very hard to spread a big basket of ideas, and I am lucky enough to be able to teach a million people a day - but those people are the ones that are taking that work to the world’ ‘Marketing is everything we do and how we do it. It’s the story we tell, and mostly it’s the change we seek to make’ ‘If you’re a freelancer but you think you’re an entrepreneur you’re going to be stressed out of your mind’ ‘What you really need to worry about is not failing, it’s almost succeeding’ ‘I had the opposite: it wasn’t ‘take this job and shove it’, it was ‘how do I take this job and replicate this environment for the rest of my life’’ ‘No one cares about your ‘why’. They care about what they think your ‘why’ is’ ‘I think when making important life decisions you better be really clear about your motivation, but marketing is about what we hear - not what you say.’ ‘Human beings are always looking for something that’s worth doing, and avoiding things that they think aren’t worth doing’ ‘That fear that we all have is really getting in the way of what we could be creating’ ‘This whole passive income thing is so ridiculous. How about active income as a result of extraordinary care and effort.’ ‘Do not try to sell to strangers, try to sell to sell to people who already trust you - even if it’s only 5 people’ ‘If you’re not paying Facebook then you’re not a customer, you’re the product - and that’s worth thinking about for a minute’ Links & Resources mentioned in this episode: Seth Godin - This Is Marketing: You Can’t Be Seen Until You Learn To See [Book] Guest Details: Seth Godin Website Seth Godin Facebook Page Seth Godin Twitter Connect with Escape The Rat Race...within 12 months: Official Website Private Facebook Group BRAND NEW BOOK: SACK YOUR BOSS: The Ultimate Guide To Escape Your 9-5, by Christian Rodwell. Click Here To Order From Amazon Thanks so much for joining us this week. Have some feedback you would like to share? Send us a message If you enjoy listening to our show every week, please leave us a review on iTunes! (It really helps spread the word ;)

We are truly honored to have Seth Godin on the show this week! Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 18 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). Though renowned for his writing and speaking, Seth is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Learn more at SethGodin.com Pick up Seth's new book! This Is Marketing: You Can't Be Seen Until You Learn to See Looking for downloads or have you found some value in the show? Click here to support us through Patreon! Please subscribe through iTunes or your favorite podcast app! If you like what you hear please give us a rating, like, and share. It really helps the show grow. iTunes: http://bit.ly/REIrookiesOniTunes Google Play: http://bit.ly/REIRookiesOnGooglePlay YouTube: http://bit.ly/REIRookiesOnYouTube Stitcher: http://bit.ly/REIRookiesOnStitcher SoundCloud: http://bit.ly/REIRookiesOnSoundcloud Facebook: http://bit.ly/REIRookiesOnFacebook Patreon: https://www.patreon.com/reirookies Follow Josh Koth and Jack Hoss on their journey towards financial freedom using the power of Real Estate through the REI Rookies Podcast (Real Estate Investing Rookies Podcast). We share our experiences as we acquire rental properties, build net worth, and work towards financial freedom. We are focused on creating wealth through conventional and creative real estate investing while improving our financial education. If you are a fan of Rich Dad Poor Dad by Robert Kiyosaki and Millionaire Real Estate Investor by Gary Keller or are looking for an alternative to the Dave Ramsey, Jim Cramer, Motley Fool or Suze Orman shows we invite you to subscribe today!

Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.In this episode, we explore many topics, including:How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!Click here for the show notes for this episode.This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

On this episode of "Making Elephants Fly," Terry sits down with New York Times best-selling author, innovator, speaker, and sought-after thought leader, Seth Godin. Seth is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow. Seth is also the founder of the altMBA a fresh new innovative approach to learning and his blog (which you can find by typing "seth" into Google) is one of the most popular in the world. He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013. His newest book, What To Do When It's Your Turn, is already a bestseller. Join Terry as he talks with Seth about what happens when we show up, fail, and create our best work.

Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and -- most of all -- challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to Do When it's Your Turn (and it's Always Your Turn). Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing "Seth" into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. Recently, Godin turned the book publishing world on its ear by launching a series of four books via Kickstarter. The campaign reached its goal in just three hours and became the most successful book project in Kickstarter history. His last episode was quite a bit longer and dug deep into his bio, routines, philosophies, and suggestions. This one is much shorter -- think of it as philosophical steroids. It may take a few minutes to get into, so be patient. Here, you'll find pithy, actionable things that you can implement, such has how to keep track of the right things and how to create a narrative that serves you best. It's very simple, but it's a foundational skill and mindset that I try to practice myself. This was a fantastic reminder. Please enjoy round two with Seth Godin! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Gymnastic Bodies. This is the training system that I am most obsessed with at the moment. Coach Sommer appeared on a previous episode of the podcast, which turned into a sleeper hit. He is the former USA national team coach for men's gymnastics and creator of this bodyweight-based training system. I'm not easily impressed, and I have been completely blown away by the sophistication and the elegance of his programming. I have been using Gymnastic Bodies for just a few months now, and I already feel more flexible and stronger than I have in years. Check out GymnasticBodies.com/tim, where you'll find the Fundamentals course for diagnosing your weakest areas, those you can tweak for fast improvements. It is incredible. Take a look at GymnasticBodies.com/tim for more details and a large discount. This podcast is also brought to you by TrunkClub. I hate shopping with a passion. And honestly, I'm not good at it, which means I end up looking like I'm colorblind or homeless. Enter TrunkClub, which provides you with your own personal stylist and makes it easier than ever to shop for clothes that look great on your body. Visit†trunkclub.com/tim, answer a few questions, and then you'll be sent a trunk full of awesome clothes. They base this on your sizes, preferences, etc. The trunk is then delivered free of charge both ways, so you only pay for clothes that you keep. If you keep none, it costs you nothing. To get started, check it out at trunkclub.com/tim.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

I expected this episode to be amazing, and Seth 10x'd expectations. He's incredible. Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and--most of all--challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to do When it's Your Turn (And it's Always Your Turn). Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. Recently, Godin turned the book publishing world on its ear by launching a series of four books via Kickstarter. The campaign reached its goal in just three hours and became the most successful book project in Kickstarter history. In this episode, we cover dozens of topics and stories, including some he's never discussed publicly before. Here's a small sample: A list of the audiobooks he listens to repeatedly, some once per month His morning routine, breakfast, dietary habits, and email processing Meditative practices Why he's fixated on and mastered coffee and vodka, despite the fact that he consumes neither Suggestions for going from "wantrepreneur" to entrepreneur How to determine if you're better off a "freelancer" or "entrepreneur," and the differences in his mind Why he has the most impressive cookbook collection our mutual chef friends have ever seen His rules for saying "no" to opportunities, how he thinks about public speaking, etc. His recipe for honey oatmeal vodka, and his favorite chocolates in the world Thoughts on improving how parents educate their children General philosophies and guidelines he uses for life management Enjoy! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Audible. I have used Audible for years and I love audio books. I have 2 to recommend: The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts All you need to do to get your free audiobook and a free 30-day trial is go to Audible.com/tim. Choose one of the above books, or choose between more than 180,000 audio programs. That could be a book, a newspaper, a magazine or even a class. It's that easy. Go to Audible.com/Tim and get started today. Enjoy! This podcast is brought to you by 99Designs, the world's largest marketplace of graphic designers. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs. I used them to rapid prototype the cover for The 4-Hour Body, and I've also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their 1-on-1 service. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you're happy with or your money back. Click this link and get a free $99 upgrade. Give it a test run.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss

Herschell Gordon Lewis is internationally recognized as a major authority in advertising and direct marketing. In fact his accomplishments have earned him recognition by being honored in the Direct Marketing Associations Hall of Fame. He is the author of over 31 books on the topic of direct marketing and copywriting. In this episode Herschell give some of best tips for writing outstanding copy.