POPULARITY
8 episodes with be seen until you learn
8 episodes with be seen until you learn
2 episodes with be seen until you learn
2 episodes with be seen until you learn
3 episodes with be seen until you learn
3 episodes with be seen until you learn
2 episodes with be seen until you learn
2 episodes with be seen until you learn
2 episodes with be seen until you learn
Where most people give up after a handful of rejections, Seth Godin got rejected 800 times by editors before finally making a big break. For him, every “no” was a clue. He adapted and mastered the system, and soon, the same editors who dismissed him were calling him first. His success wasn't luck or passion. It was built by showing up, iterating, and playing the long game. In this episode, Seth joins Ilana to reveal why most people quit before they succeed, how to market ideas people want, and why smart strategy, not passion, drives real success. Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He inspires individuals and businesses to make a difference by being creative, authentic, and impactful. In this episode, Ilana and Seth will discuss: (00:00) Introduction (01:34) Startup Failures and Early Struggles (02:48) From 800 Rejections to Breakthrough (04:34) Turning Rejections into Strategic Insights (06:25) How to Lead Change Amid Resistance (09:23) Why Commitment Beats Passion (11:12) The Dip: Knowing When to Stay or Quit (14:31) How to Create Value in Niche Spaces (19:32) Building Success with Constant Iteration (23:33) Strategies for Earning Your Worth (27:06) Building Brand Reputation Through Consistency (31:55) The Chocolate Bar Marketing Strategy (34:34) Embracing Failure as Part of the Journey Seth Godin is an entrepreneur, bestselling author, and marketing expert widely recognized for his groundbreaking ideas on marketing, leadership, and business innovation. He is the author of over 20 best-selling books, including Purple Cow, and This Is Marketing. Seth inspires individuals and businesses to make a difference by being creative, authentic, and impactful. Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: linkedin.com/in/sethgodin/ Resources Mentioned: Seth's Blog: https://seths.blog/ Seth's Book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) https://www.amazon.com/Dip-Little-Book-Teaches-Stick/dp/1591841666 Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Better-Elevate-Community/dp/B0D47T8S7N Seth's Book, This Is Marketing: You Can't Be Seen Until You Learn to See: https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830/ Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Wingnut Social: The Interior Design Business and Marketing Podcast
Have your design clients requested a room designed to enhance intimacy and pleasure? Not sure where to begin, or how to create a sensual space with luxury in mind? Today's guest, Jenny Grimminck, is a master of creating spaces that make partners feel safe and sensual. She designs romantic homes that inspire lust and enhance the client's pleasure. Stay tuned! Jenny Grimminck is the creative genius behind White Wave Design, a boutique interior design studio specializing in intimate interiors for badass soulmates. She works with high-profile professionals that are rock stars on stage, in the boardroom, or on the ice who desire a romantic home that inspires lust and enhances their pleasure. ***
The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it's important for developers, and how to build it.LinksObama asks America to learn computer scienceConfiguring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10PicksAJ - War Stories | How Crash Bandicoot Hacked The Original PlaystationAJ - Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars TechnicaAJ - The Story of Spyro the Dragon | Gaming HistorianAJ - Utah Node.js: Scaling Node.js at PlaidSteve - Six13 Uptown Passover - an "Uptown Funk" adaptation for PesachDan - Scott LynchMorad - This Is Marketing: You Can't Be Seen Until You Learn to See: Seth GodinBecome a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
We're excited to bring you insights from a recent interview with Tim Fulton, President of Small Business Matters, Vistage Chair Emeritus, and Executive Coach. Tim is a returning podcast guest and a favorite among our listeners, bringing his wealth of knowledge to help you attract and retain top talent in today's evolving job market. Labor Market Insights: Navigating the New Normal Tim starts by addressing a common observation: “Most business owners would tell you the labor market has improved over the past 12 months.” This improvement is particularly notable for small and mid-sized companies. Businesses have adapted post-COVID, finding innovative ways to attract candidates from diverse backgrounds, different markets, and varying levels of education and skills. Flexibility is Key: Adapting to Workforce Needs A critical trend highlighted by Tim is the increasing need for flexibility. Companies are shifting from rigid work schedules to more adaptable models, such as offering hybrid work options and flexible hours. Tim emphasizes that the question shouldn't just be about remote vs. in-office work but rather, “Do I trust my employees?” This trust-based approach focuses on outcomes rather than the specific logistics of where and when the work is done. Embracing Modern Work Policies: Unlimited PTO and Remote Work Pre-COVID, concepts like unlimited Paid Time Off (PTO) and remote work were often dismissed. However, Tim believes that with the right employees, processes, and procedures, these policies can be effective across various businesses. The modern workforce, especially younger employees, highly values remote work options, making it a crucial aspect of job listings today. As Tim puts it, “Today ⅔ of employees are knowledge workers and work from home. The train has left the station, we are not going backward to office life as we knew it.” Crafting Compelling Job Listings Job listings must reflect the current job market's demands. Tim suggests including clear expectations regarding work location, flexibility, and growth opportunities in the description and the job results in the job heading. Additionally, platforms like Indeed, LinkedIn, your own company's website, and local colleges/universities are excellent for reaching a diverse pool of candidates. Effective Interview Strategies: Finding the Right Fit During interviews, it's essential to assess if the candidate can perform the job, fit within your company culture, and work well with you. Tim advises using behavior assessments and post-hire evaluations to ensure you're making the right choice. Group interviews can be beneficial when you have multiple strong candidates, and using a scorecard can help in making objective decisions. Ensuring the Right Hire: Comprehensive Evaluation To confirm you've made the right hiring decision, involve various stakeholders in the hiring process, conduct thorough reference checks, and use behavioral assessments to gauge the candidate's fit within your team. Conclusion: Prepare to Transform Your Hiring Process Tune in to the latest episode of Scaling UP! H2O to dive deeper into these insights and more from Tim Fulton. This episode is packed with practical advice and actionable strategies that can transform your hiring process and help you secure top performers for your team. Timestamps 01:00 - Trace Blackmore asks you to submit your show ideas 04:00 - Upcoming Events for Water Treatment Professionals 08:15 - Interview with Tim Fulton 59:00 - Closing thoughts with Trace 1:06:25 - Drop by Drop With James McDonald Quotes “Most business owners would tell you the labor market has improved over the past 12 months.” - Tim Fulton “When interviewing someone ask yourself: “Can they do the job, can they do it here, can they do the job with me?” - Tim Fulton “As a manager, you need to ask yourself: Do I want to manage someone's time or their work? Do I want to manage compliance or performance?” - Tim Fulton “Today, ⅔ of employees are knowledge workers and work from home. The train has left the station, we are not going backward.” - Tim Fulton Connect with Tim Fulton Email: tim@smallbusinessmattersonline.com LinkedIn: linkedin.com/in/timcfulton/ Twitter: twitter.com/tf_sbm FaceBook: facebook.com/SmallBusinessMattersOnline/ Website: smallbusinessmattersonline.com Tim's Resources: Tim Fulton's Small Business Matters Podcast Small Business Matters Newsletter SBM Mastermind Group SBM Boot Camp Vistage Group Vistage Chair Executive Coach in Atlanta, GA, Tim Fulton Vistage Speaker Top Performer Award for 2023, Tim Fulton Links Mentioned The Hang July 11, 2024 at 6pm EST Ep 22 with Tim Fulton Ep 114 The One Where We Talk Masterminds Ep 280 The One About Retaining Top Talent Ep 353 Steam Boilers Essential Checks with Barry Higgins Part 1 Ep 354 Steam Boilers Essential Checks with Barry Higgins Part 2 The Rising Tide Mastermind Scaling UP! H2O Academy video courses Submit a Show Idea Books Mentioned Foolproof Hiring: Powerful, Proven Keys to Hiring HIGH Performers by Brad Smart and Chris Mursau Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin The 7 Habits of Highly Effective People by Stephen Covey Drop By Drop with James In today's segment, I have a challenge for you. The challenge is to ask your customer what you can do better? I mean to walk up to your customer, look them in the eye, tell them not to hold back, and ask them what you could be doing better for them. If they give you positive feedback, great! If they unload all their pent up frustration upon you. Thank them for taking the time and caring enough to share their thoughts with you. Then take the time to give careful consideration to the feedback you received, even if it offends you at first. Try to have empathy with the customer to understand where they are coming from. Then use this moment to grow and become better. Communication is a two-way street, so be sure to let them know how you have reflected upon and implemented any relevant advice. 2024 Events for Water Professionals Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Two decades ago, Business Week said today's guest “may be the ultimate entrepreneur for the Information Age,” because he's as focused on spreading ideas as the ideas themselves. He is a world-renowned speaker and author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. Entrepreneur said his blog was “one of the most-loved marketing blogs on the internet.” He writes about the post-industrial revolution, the way ideas spread, marketing, quitting leadership, and most of all, changing everything. Some of his most well-known books include “Linchpin,” “Tribes,” “The Dip,” and “Purple Cow.” At the time of this interview, his latest book was “This Is Marketing.” He has founded several companies including Yoyodyne and Squidoo – and he is the founder of altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. In recognition of his ability to create and spread powerful ideas, he was inducted into the American Marketing Association's Marketing Hall of Fame. Please join me in welcoming Seth Godin. Dive into an insightful conversation with Seth Godin as he shares wisdom on leadership, marketing, and the power of spreading ideas to create positive change in the world. In this episode, we discuss: ⭐ Seth emphasizes the importance of earning trust in leadership, discerning who genuinely aligns with your vision and those who don't. ⭐ Learn from his journey as he shares insights on accepting failure, discovering his leadership strengths, and the essence of true marketing that brings about meaningful change. ⭐ Gain valuable perspectives on education, parenting, and future skills as Seth discusses how schools cultivate compliance and the role of parents in nurturing essential skills in children. ⭐ Explore his marketing philosophy centered around clarity of purpose, understanding the audience's needs, and maintaining an abundance mindset focused on giving rather than receiving. Listen to this episode with Seth Godin for a marketing masterclass that'll leave you feeling like you've hit the jackpot of ideas! Links Seth Godin on Twitter and LinkedIn www. sethgodin.com www.seth.blog Seth's podcast: Akimbo Sonder – n. the realization that each random passerby is living a life as vivid and complex as your own. Watch 2-minute video from “Dictionary of Obscure Sorrows.” Books mentioned in this episode: “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels “This is Marketing: You Can't Be Seen Until You Learn to See” by Seth Godin Seth's written nearly 20 books. You'll find them all, including “Linchpin,” “Tribes,” “The Dip,” “Purple Cow” at his Amazon Author Page. On the Schmooze is a podcast that features interviews with talented professionals who have overcome challenges to achieve success. I ask probing questions, and guests share untold stories about their leadership journey and how they built and sustained their professional network. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
"You Can't Be Seen Until You Learn to See"
Peter Mann started Oransi to help his son breathe better. Now, their air purifiers are sold around the world and bring in a six-figure monthly revenue. He'll explain how to develop and launch a product the right way in this episode. Oransi isn't Peter's first business. He was also the founder of Alen Corp, an air purification company he built to a successful exit. He drew on that experience when he was developing his first product launch for Oransi. Today, Oransi's air purification technology is renowned for its intuitive performance, used in high-profile locations like the National Institute of Health. In this interview, Peter will share how to launch a product that dominates niche markets. You'll hear how Peter developed a product that solves customers' problems, how he used word-of-mouth advertising to grow his brand, and his advice for other entrepreneurs who want to develop and launch a product from scratch.ResourcesOransi.com - Learn more about the company at their websiteFrom Failing Car Wash to a $500K/Month Business - Listen to Podcast #87 with Thomas D'Eri, founder of Rising Tide Car WashUpFlip Courses - Learn to start a business in any industry with UpFlip's coursesThis Is Marketing: You Can't Be Seen Until You Learn to See- by Seth GodinConnect with UpFlip: On Facebook On Instagram @UpFlipOfficial on Twitter For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts. Thanks for listening!
TODAY'S GUEST Jerry Colonna is the CEO and co-founder of Reboot.io, an executive coaching and leadership development firm whose coaches and facilitators are committed to the notion that better humans make better leaders. For nearly 20 years, he has used the knowledge gained as an investor, an executive, and a board member for more than 100 organizations to help entrepreneurs and others to lead with humanity, resilience, and equanimity. He's been called the CEO Whisperer and the Coach with the Spider Tattoo, and has taken refuge in the Buddhist dharma tradition. Previous to his career as a coach, he was a partner with JPMorgan Partners (JPMP), the private equity arm of JP Morgan Chase. And before that, had launched Flatiron Partners with partner, Fred Wilson. Flatiron became one of the most successful, early-stage investment programs in the New York City area. Today, he lives in Boulder, Colorado. EPISODE SUMMARY In this conversation we talk about: COVID, and how it exposed the interdependence, but also the inequality of American society. Leadership in the context of the Ukraine war, and how when leaders don't address their vulnerable and wounded parts, that expresses itself in violence. We discuss that in the context of malignant narcissism with Putin, and also with Trump. His childhood, and how he became keenly aware of how people around him are feeling. His career in venture, and how he veered from that into coaching. My therapy session, where he points his radical inquiry, his coach mind, at me. My tendency to hide, to not want to be very active on social media, at least not publicly on Twitter. My fear of being judged, and my fears of not being seen or appreciated. What it means to bring your whole self to every challenge in your life, at work, and at any other moment. How everything is an opportunity for self growth, and to practice that. His reboot system and method, and his book. How everybody in life is basically looking for love, safety, and belonging. We had this conversation in mid-March 2022, and that was two years into the worldwide outbreak of COVID, and a couple of weeks into Russia's invasion of Ukraine. I was excited and nervous to talk to Jerry, who's famous for making podcasters cry. We also had a brief chat months before preparing for this interview and I already had a taste of his radical inquiry approach to coaching. So as expected, this did not end up being a regular interview. While we got to explore his history and his ideas and his childhood a little bit, Jerry turned his radical inquiry on me as expected. And you'll get to hear a pretty detailed coaching/therapy session on this podcast and dive deeper into my fears and insecurities along the way. I have to say, I found it deeply therapeutic, both at the time, and now weeks later when I relisten. This was a very different, very meaningful process for me, and I hope that you'll find it beneficial as well. It definitely affected the way that I approach putting myself out there and allow myself to be more visible on social media. Shortly after this interview was recorded, I definitely did start being more vocal and an amazing thing happened. As I started being more vocal on Twitter and other platforms, we got more and more downloads for this podcast and the podcast started growing very, very rapidly. And so I owe a big thank you to Jerry for challenging my assumptions and helping me pinpoint these insecurities. Jerry assured me that this is helpful to other people to hear. So I really hope that will prove true, and that you'll find this episode really helpful to you in your journey as well. This conversation with Jerry is one of a dozen or so weekly conversations we already have lined up for you with thinkers, designers, makers, authors, philosophers, entrepreneurs, and investors who are working to change our world for the better. So follow this podcast on your favorite podcast app, or head over to remakepod.org to subscribe. And now let's jump right in with Jerry Colonna. TIMESTAMP CHAPTERS [6:58] Life During Covid [13:23] The War in Ukraine [20:51] Early Childhood Empathy [24:25] A Journey to the Venture World [32:54] A Therapy Session [52:17] Business as a Tool for Growth [57:44] Bringing Your Whole Self [1:00:20] The Reboot Approach [1:05:01] A Short Sermon EPISODE LINKS Jerry's Links
"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"If you love life, don't waste time, because time is what life is made of." Today, Brandon (@kingketo) ranks the top 50 business books of all time. He categorizes them into different tiers based on their impact and usefulness. He highlights "How to Win Friends and Influence People" as a must-read book that should be required reading for high school students. He believes that if everyone applied the knowledge from this book, the world would be a different place. Welcome to the Victory Talk Podcast hosted by Brandon Carter. Uncover the strategies for financial growth, physical strength, and a winning mindset as Brandon shares his multi-seven-figure business experience and brings in millionaire friends to drop their knowledge. No fluff, no sponsors, just raw advice. Get ready to seize victory and enjoy the show!Timestamps:(0:35) How to Win Friends & Influence People (Dale Carnegie Books)(1:15) Willpower: Rediscovering the Greatest Human Strength(1:58) Good To Great(2:20) Think and Grow Rich(3:37) Zero to One: Notes on Startups, or How to Build the Future(4:25) Start with Why: How Great Leaders Inspire Everyone to Take Action(4:57) 7 Habits of Highly Effective People(5:17) The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich(6:21) Rich Dad Poor Dad(7:00) Atomic Habits(7:49) Deep Work: Rules for Focused Success in a Distracted World(8:35) Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)(8:54) Influence, New and Expanded: The Psychology of Persuasion(9:41) Blue Ocean Strategy(10:21) Outliers: The Story of Success(10:55) Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine(11:40) The 22 Immutable Laws of Marketing(12:20) Getting Things Done(13:13) The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results(14:07) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It(15:48) Leaders Eat Last: Why Some Teams Pull Together and Others Don't(16:32) The 10X Rule: The Only Difference Between Success and Failure(18:04) Hooked: How to Build Habit-Forming Products(18:20) The 4 Disciplines of Execution: Achieving Your Wildly Important Goals(18:30) The 80/20 Principle(18:42) Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels(19:50) Getting Past No: Negotiating in Difficult Situations(19:57) Managing Oneself (Harvard Business Review Classics)(20:25) How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets(21:19) Never Split The Difference(21:33) 48 Laws or Power(21:57) The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph(22:41) Ego is The Enemy(23:25) Can't Hurt Me: Master Your Mind and Defy the Odds(24:09) Purple Cow, New Edition: Transform Your Business by Being Remarkable(25:08) This Is Marketing: You Can't Be Seen Until You Learn to See(25:35) Building a StoryBrand: Clarify Your Message So Customers Will Listen(26:18) $100M Offers: How To Make Offers So Good People Feel Stupid Saying No(27:47) Crush It!: Why Now Is The Time To Cash In On Your Passion(29:39) Pitch Anything(30:16) Trading In The Zone(31:13) Breakthrough Advertising(32:09) 80/20 Sales and Marketing(33:17) The Ultimate Sales Letter(33:27) The One Minute Sales Person(34:05) The Power of Full Engagement(34:38) Principles(35:23) RelentlessOthers:The Ultimate Sales MachineThe Way of The Wolf
"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards.
"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.
"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.
"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.
"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.
In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage.
In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage.
"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it. In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon. We hope you enjoy this new segment of our podcast!
"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it. In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon. We hope you enjoy this new segment of our podcast!
Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about.In this episode, Kevin shares valuable tips for picking your podcast name (or what you need to change it to) and having a good podcast artwork. He points out some key things that will help you check if your podcast name sucks and need changing. He also shares some insights he gained from Podfest that might be able to help you with your artwork.Book recommendation:This Is Marketing: You Can't Be Seen Until You Learn to See: https://amzn.to/3QiWS0QIf you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Free 30-minute call with Kevin: https://bit.ly/3E0ieM0Show notes:[4:56] The first word of your podcast name matters the most[6:43] Your artwork has to look professional[8:10] Amy Cothren from the Mom: In-Process podcast shares her experience with Kevin and the NLPS team[10:21] What should you name your show?[11:43] Get help from the algorithm[15:01] A good name helps people identify the show[15:59] Apple Podcast does not like text in the lower 15% of your artwork[16:26] Outro
Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about.As someone who has done over 1,200 episodes, host Kevin shares more mistakes that you, as a podcaster, can make. He shares this mistake so that you don't have to and just jump right into making things right. So make sure you tune in to today's valuable episode, and if you find this helpful, please share it with a podcaster you know who might benefit from this valuable information.Book recommendation:This Is Marketing: You Can't Be Seen Until You Learn to See: https://amzn.to/3QiWS0QIf you want to learn more about podcasts, reach out to Kevin:IG: https://www.instagram.com/neverquitkid/LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/Email: Kevin@nextleveluniverse.comNeed help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/Free 30-minute call with Kevin: https://bit.ly/3E0ieM0Show notes:[3:01] Brand marketing versus direct marketing[5:46] Do you have aligned guests on your show?[7:56] Are you reviewing your episodes to check your quality?[10:36] Not creating opportunities to self identify[13:00] Chad Osinga, the host of The Legend of You Podcast, shares his wonderful experience with Kevin and Next Level Podcast Solutions[14:54] Do you understand your conversation rate levels?[23:32] Bonus: what are your unique strengths and weaknesses?[25:54] Outro
Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond!
The Crowdfunding Nerds discuss strategies that will help you become a better marketer based on their own experience, and why being good at marketing matters! 00:00:36 – Washington Post Article 00:03:30 – Focus On The Theme Of Your Game 00:06:25 – Gamefound Updates 00:14:06 – Meta Quest 2 Facebook Ad Account Issue 00:18:48 – Take The Time To Learn 00:22:32 – Get A Book On Logic 00:30:47 – Practice What You Are Learning 00:36:39 – Understand Propaganda 00:45:38 – Caring About People Washington Post Article - https://www.washingtonpost.com/business/2022/12/24/board-game-popularity/ Gamefound Update - https://gamefound.com/blog/post/communication-management-vat-reverse-charge-and-more Introduction to Logic - https://www.amazon.com/Introduction-Logic-Irving-M-Copi/dp/1292024828 Propaganda - https://www.amazon.com/Propaganda-Edward-Bernays/dp/0970312598 This Is Marketing: You Can't Be Seen Until You Learn to See - https://www.amazon.com/This-Marketing-Cant-Until-Learn/dp/0525540830 Interviewing A Sales Master: Dan Boe - https://crowdfundingnerds.com/episode61/ Interviewing A Sales Master: Dan Boe Part 2- https://crowdfundingnerds.com/episode62/ Share Your Marketing Tips - https://www.facebook.com/groups/crowdfundingnerds
Marketing, when done effectively, is powerful. And the best approach is to communicate with people authentically, especially on platforms like LinkedIn. Show Notes Read This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (the best book on marketing) My 'Inner Circle' - a private online discussion group for solo & small firm lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants. The service is customized to your budget and is on-demand, so you are able to work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month. The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you're actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity
Many lawyers have misconceptions about marketing and then fail to leverage its power. Others try too hard to get attention and fail to earn the trust of prospective clients. Marketing, when done effectively, is powerful. And the best approach is to communicate with people in a natural, authentic manner. Show Notes I recommend reading This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin (his best book on the topic) My 'Inner Circle' - a private online discussion group for solo & small firm lawyers. Thanks to Our Sponsors "ChatterBoss is an incredible remote executive assistant company that helps solopreneurs and small businesses grow quickly and save money. Your dedicated ChatterBoss assistant can help you with case management, billing support, email optimization, social media, process building, automation, and more. They even have on-demand paralegals and legal assistants. The service is customized to your budget and is on-demand, so you are able to work with your assistant as much or as little as you need throughout the week. The minimum monthly spend for a dedicated executive assistant is only $200/month. The best way to get started is to schedule a free consultation and find out exactly how the service works. Click this link to schedule a free 30-minute call, and you'll get a special 15% discount when you sign up with ChatterBoss." Smith.ai is an amazing virtual receptionist service that specializes in working with solo and small law firms. When you hire Smith.ai you're actually hiring well-trained, friendly receptionists who can respond to callers in English or Spanish. If there's one great outsourcing opportunity for your practice, this is it. Let Smith.ai have your back while you stay focused on your work, knowing that your clients and prospects are being taken care of. Plans start at $210/month for 30 calls and pricing starts at $140 for 20 chats, with overage at $7 per chat. They offer a risk-free start with a 14-day money-back guarantee on all receptionist and live chat plans including add-ons (up to $1000). And they have a special offer for podcast listeners where you can get an extra $100 discount with promo code ERNIE100. Sign up for a risk-free start with a 14-day money-back guarantee now (and learn more) at smith.ai. EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at EmeraldCity
School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce their 5 ways that school leaders can think like a marketer and tell your school's story. Culture is King--Marketing is about who you are, not what you are Great Brands Make a Difference--Marketing is about innovation and leadership First Follows Matter--Marketing is about knowing “the others” Stand Out Amongst the Crowd--Marketing is about being unique Show Up Regularly--Marketing is about being consistent Joe's Pick: The Power of Small: Why Little Things Make All the Difference Featured Authors: Linda Kaplan Thaler & Robin Koval Joe is a huge fan of Thaler and Koval's work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they've done their jobs. What's special about this book, though, is that it IS NOT a how-to book, but rather a book filled with stories that showcase the right mindset in order to be successful. We can't ignore the details, the small things, and the discreet chances of success. T.J.'s Pick: This is Marketing: You Can't Be Seen Until You Learn to See Featured Authors: Seth Godin T.J. may be Seth Godin's biggest fan, and This is Marketing is definitely one of his favorite books. The power in Godin's work is how he frames marketing. He explains that it's not just about selling “soap.” Instead, marketing is really about solving a problem. Godin talks about how the leader is someone who is willing to do something that might not work and how that changes the culture forever. Most importantly, Godin breaks down marketing in five crystal clear steps that you won't want to miss. He skillfully acknowledges the traps that we all fall into without being offensive or condescending to his readers. He doesn't just highlight our mistakes but encourages us and provides a great path forward. “Ship the work!” “Ship it!” Technical Tip for Leaders Who Read Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read patiently and studied all the while. Joe mentions the art of Sacred Reading and how monks studied the bible to truly understand what they were experiencing. Although these aren't holy texts, the idea is to fully embrace what you are reading so that you are a different person when you are done. Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. Let us know what you're reading by contacting us at contact@theschoolhouse302.com. And don't miss our leadership newsletter every week by subscribing on the site. We can't wait to hear from you. Joe & T.J.
Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
If you're an Airbnb host with a small number of units, you may not think branding is all that important. But if you want to grow your STR business and enjoy long-term success, it's never too soon to upgrade from host to hospitality brand. On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it's so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create. We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs. Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business! Topics CoveredWhy we hired a creative director for Freewyld and what the role entailsThe 3 key elements of a hospitality brand—visuals, language and productThe power of thinking BIG and sharing the idea behind your brand with othersThe misconception that a brand is simply a name and a logoHow a brand is born out of the VISION of what you want to createHow branding informs every decision your make for your short-term rentalsWhat I love about some of my favorite hospitality brandsWhy it's a problem when the branding doesn't align with the guest experienceWhy branding is important for both big and small vacation rental companiesHow to start building a brand by creating a host vision map and vibe bookResources Freewyld on PinterestStrawberry Creek VillageShangri-La HotelCitizenMThis Is Marketing: You Can't Be Seen Until You Learn to See by Seth GodinAvantStayGPFYP on YouTubeGPFYP on InstagramSTR Legends MastermindFREE Airbnb Starter GuideReview GPFYP on Apple Podcasts STR Profit AcademyEmail team@overnightsuccess.io Sponsor Legends X Short-Term Rental Accelerator Hosted on Acast. See acast.com/privacy for more information.
Next time you need some inspiration to write an Instagram post or a newsletter, or even just have a tough conversation with someone in your life, I have a trick for getting your message across clearly. I want you to try writing yourself a letter from the perspective of the other person. What are their pain points? How has your product, offering, or actions affected them? Find a solution to each thing you can list out and write a letter back to them. I found that this exercise has helped me set boundaries, meet people with more compassion, and get really clear on what I'm responsible for. Try it out and tag me @loriharder on Instagram to let me know if this approach works for you! IN THIS EPISODE, WE TALK ABOUT: Understanding and addressing customer problems Being honest about what you can and can't do How to get into the headspace of someone who is upset with you Why I think this exercise is a great way to fuel content creation RESOURCES Thanks to Earth Echo for supporting the show! Go to shop.earthechofoods.com/loriharder or use code LORI for 15% off all Earth Echo products. Go to thelegalpreneur.com/dreambigger and use code LORI to get a 70% the ticket price to the Dream Bigger event! This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business
When you find yourself on the verge of going under, how do you turn it all around?In this episode, the author of LegalEase and one of the top criminal defense lawyer's in the country, Mike Chastain shares how anyone can turn their firm into a profitable business while still making time for family, friends, and other interests. Mike Chastaine is an award-winning speaker and author. He is also a gifted storyteller with the ability to take complex ideas and simplify them to make them easily understood and actionable. In his career, he has been a warrior in the courtroom, committed to helping educate people, and an all around great guy. Through his experiences and great endurance, Mike has been able to weave together the blueprint for success.2:43 about seventeen years6:28 I stopped being afraid to say no11:07 getting enough sleep14:45 I need to know what my time commitment is 19:11 you want Tom BradyJim's Hack: Getting up and getting things moving before your mind has the opportunity to tell you no, makes things a lot easier.Mike's Tip: Do a weekly to do list for the following week on Fridays. Doing it on Fridays gives you the opportunity to reflect on the week prior to see if you got those things done.Tyson's Tip: Check out the book, This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin.
*The old-world method of mass advertising through TV and radio was hugely successful for big corporations. With the arrival of the internet, everything changed. *Traditional marketing is about trying to sell something to someone, trying to get something out of them. The new way is almost the opposite. It's about generosity, listening, and making a connection that lasts. *New opportunities now exist for anyone to reach an audience with a new idea, cause or product launch. If you care enough about your audience to create true connection you can make change happen. *Marketing should always be about the customer's problem, not helping the company to make more sales. That sounds counterintuitive, but it's only through generosity and genuine interest in people that you can make your message or product succeed. *This book's subtitle, You Can't be Seen Until You Learn to See, reinforces the idea that marketing should be grounded in empathy. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Kev866920/what-works-best-for-marketing-in-today-s-digital-a-279 Full Title: This Is Marketing: You Can't Be Seen Until You Learn to See Year of Publication: 2018 Book Author: Seth Godin To purchase the complete edition of this book click here: https://tinyurl.com/4emxztdm Book Insight Writer: Glen Crosier Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns
Marc Bolick is the managing partner of the DesignThinkers Group. We're talking about innovation and culture, the future of work and designing value. Listen to learn about: DesignThinkers Group Using design thinking in innovation strategy and projects The future of work Innovative leadership International Development Change management and “corporate antibodies” Our Guest Marc leads DesignThinkers Group, an innovation support firm with consultants across North America and associates in 20 countries. He uses his technical, business and design skills to help organizations ask the right questions and find innovative solutions through human-centered problem solving methodologies. Marc has led projects for a range of multinational brands, non-profits, foundations, NGOs and public sector agencies both in the USA and abroad. He holds an MBA and Master of Business Informatics from Rotterdam School of Management and a BS in Mechanical Engineering from Clemson University. Marc is an inspiring speaker, a probing strategist, a curious observer of human behavior, and a highly experienced group facilitator. Show Highlights [00:59] Marc gives a brief introduction to DesignThinkers Group. [02:00] His early career in mechanical engineering and working for GE. [02:34] Seeing design first-hand in a GE research lab. [03:47] Representing CT service engineers gave him the chance to interact with customers. [05:08] Shifting into product management. [05:45] Becoming an “accidental consultant.” [06:38] Discovering design thinking. [07:50] Incorporating design thinking into his innovation work. [08:10] Jeanne Liedtka's social technology concept. [11:32] Working with clients and showing what's possible with design thinking. [11:58] Learning design thinking isn't just about taking a class. You have to practice it. [12:38] Using design thinking to design the project. [13:07] Creating the guiding star for the project. [15:48] Working with company cultures. [17:41] One of Marc's favorite questions. [19:10] The future of work. [19:48] Echoes of the Industrial Revolution. [20:49] Marc offers thoughts on what makes a strong innovative leader. [22:53] Exploring the opportunities, offered by design thinking and human-centered design, for improving how we work. [23:53] Why Marc doesn't like the term “empathy building.” [24:30] Better connecting with customers leads to better serving them. [27:24] Pitfalls of personas. [28:27] Marc and Dawan talk about using Indi Young's mental models instead of personas in design work. [32:01] Working as a designer and innovator means you're always learning. [32:45] Books and resources Marc recommends. [34:41] Being with clients is Marc's biggest learning space. [35:04] Marc talks about a co-creation workshop DesignThinkers Group did in Cambodia and using design thinking to solve wicked problems. [39:15] Some other projects DesignThinkers Group has worked on. [41:47] Innovation requires putting something of value out into the world. [43:55] Innovation is all about change, and change management. [44:19] A project DesignThinkers Group did with a large corporation that wanted to tackle the issue of gender representation in top leadership roles. [46:21] Corporations and the status quo fight back against change. [47:47] The responsibility designers have to work on better inclusivity and representation in design. Links Marc on Twitter Marc on LinkedIn DesignThinkers Group DesignThinkers Group on Twitter DesignThinkers Group on LinkedIn Design Talk What is Design Thinking? Delivering Innovative Solutions Through Service Design Thinking With Marc Bolick How Design Thinking Can Take Service to Another Level, interview with Marc Seth Godin Dave Gray Wednesday Web Jam Book Recommendations The Connected Company, by Dave Gray and Thomas Vander Wahl Gamestorming, by Dave Gray and Sunni Brown This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin This is Service Design Thinking: Basics, Tools, Cases, Marc Stickdorn, Jakob Schneider This Is Service Design Doing: Applying Service Design Thinking in the Real World, by Marc Stickdorn, Markus Hormess, Adam Lawrence, and Jakob Schneider Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn Other Design Thinking 101 Episodes You Might Like Designing for the Greater Good, Strategy + Design Thinking, and Measuring Design Thinking with Jeanne Liedtka — DT101 E1 Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Looking for a design job? Maybe you'd like mine!
Marc Bolick is the managing partner of the DesignThinkers Group. We're talking about innovation and culture, the future of work and designing value. Listen to learn about: DesignThinkers Group Using design thinking in innovation strategy and projects The future of work Innovative leadership International Development Change management and “corporate antibodies” Our Guest Marc leads DesignThinkers Group, an innovation support firm with consultants across North America and associates in 20 countries. He uses his technical, business and design skills to help organizations ask the right questions and find innovative solutions through human-centered problem solving methodologies. Marc has led projects for a range of multinational brands, non-profits, foundations, NGOs and public sector agencies both in the USA and abroad. He holds an MBA and Master of Business Informatics from Rotterdam School of Management and a BS in Mechanical Engineering from Clemson University. Marc is an inspiring speaker, a probing strategist, a curious observer of human behavior, and a highly experienced group facilitator. Show Highlights [00:59] Marc gives a brief introduction to DesignThinkers Group. [02:00] His early career in mechanical engineering and working for GE. [02:34] Seeing design first-hand in a GE research lab. [03:47] Representing CT service engineers gave him the chance to interact with customers. [05:08] Shifting into product management. [05:45] Becoming an “accidental consultant.” [06:38] Discovering design thinking. [07:50] Incorporating design thinking into his innovation work. [08:10] Jeanne Liedtka's social technology concept. [11:32] Working with clients and showing what's possible with design thinking. [11:58] Learning design thinking isn't just about taking a class. You have to practice it. [12:38] Using design thinking to design the project. [13:07] Creating the guiding star for the project. [15:48] Working with company cultures. [17:41] One of Marc's favorite questions. [19:10] The future of work. [19:48] Echoes of the Industrial Revolution. [20:49] Marc offers thoughts on what makes a strong innovative leader. [22:53] Exploring the opportunities, offered by design thinking and human-centered design, for improving how we work. [23:53] Why Marc doesn't like the term “empathy building.” [24:30] Better connecting with customers leads to better serving them. [27:24] Pitfalls of personas. [28:27] Marc and Dawan talk about using Indi Young's mental models instead of personas in design work. [32:01] Working as a designer and innovator means you're always learning. [32:45] Books and resources Marc recommends. [34:41] Being with clients is Marc's biggest learning space. [35:04] Marc talks about a co-creation workshop DesignThinkers Group did in Cambodia and using design thinking to solve wicked problems. [39:15] Some other projects DesignThinkers Group has worked on. [41:47] Innovation requires putting something of value out into the world. [43:55] Innovation is all about change, and change management. [44:19] A project DesignThinkers Group did with a large corporation that wanted to tackle the issue of gender representation in top leadership roles. [46:21] Corporations and the status quo fight back against change. [47:47] The responsibility designers have to work on better inclusivity and representation in design. Links Marc on Twitter Marc on LinkedIn DesignThinkers Group DesignThinkers Group on Twitter DesignThinkers Group on LinkedIn Design Talk What is Design Thinking? Delivering Innovative Solutions Through Service Design Thinking With Marc Bolick How Design Thinking Can Take Service to Another Level, interview with Marc Seth Godin Dave Gray Wednesday Web Jam Book Recommendations The Connected Company, by Dave Gray and Thomas Vander Wahl Gamestorming, by Dave Gray and Sunni Brown This is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Permission Marketing: Turning Strangers into Friends and Friends into Customers, by Seth Godin This is Service Design Thinking: Basics, Tools, Cases, Marc Stickdorn, Jakob Schneider This Is Service Design Doing: Applying Service Design Thinking in the Real World, by Marc Stickdorn, Markus Hormess, Adam Lawrence, and Jakob Schneider Ten Types of Innovation: The Discipline of Building Breakthroughs, by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn Other Design Thinking 101 Episodes You Might Like Designing for the Greater Good, Strategy + Design Thinking, and Measuring Design Thinking with Jeanne Liedtka — DT101 E1 Problem Spaces, Understanding How People Think, and Practical Empathy with Indi Young — DT101 E6 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Looking for a design job? Maybe you'd like mine!
TODAY'S GUEST Jerry Colonna is the CEO and co-founder of Reboot.io, an executive coaching and leadership development firm whose coaches and facilitators are committed to the notion that better humans make better leaders. For nearly 20 years, he has used the knowledge gained as an investor, an executive, and a board member for more than 100 organizations to help entrepreneurs and others to lead with humanity, resilience, and equanimity. He's been called the CEO Whisperer and the Coach with the Spider Tattoo, and has taken refuge in the Buddhist dharma tradition. Previous to his career as a coach, he was a partner with JPMorgan Partners (JPMP), the private equity arm of JP Morgan Chase. And before that, had launched Flatiron Partners with partner, Fred Wilson. Flatiron became one of the most successful, early-stage investment programs in the New York City area. Today, he lives in Boulder, Colorado. EPISODE SUMMARY In this conversation we talk about: COVID, and how it exposed the interdependence, but also the inequality of American society. Leadership in the context of the Ukraine war, and how when leaders don't address their vulnerable and wounded parts, that expresses itself in violence. We discuss that in the context of malignant narcissism with Putin, and also with Trump. His childhood, and how he became keenly aware of how people around him are feeling. His career in venture, and how he veered from that into coaching. My therapy session, where he points his radical inquiry, his coach mind, at me. My tendency to hide, to not want to be very active on social media, at least not publicly on Twitter. My fear of being judged, and my fears of not being seen or appreciated. What it means to bring your whole self to every challenge in your life, at work, and at any other moment. How everything is an opportunity for self growth, and to practice that. His reboot system and method, and his book. How everybody in life is basically looking for love, safety, and belonging. We had this conversation in mid-March 2022, and that was two years into the worldwide outbreak of COVID, and a couple of weeks into Russia's invasion of Ukraine. I was excited and nervous to talk to Jerry, who's famous for making podcasters cry. We also had a brief chat months before preparing for this interview and I already had a taste of his radical inquiry approach to coaching. So as expected, this did not end up being a regular interview. While we got to explore his history and his ideas and his childhood a little bit, Jerry turned his radical inquiry on me as expected. And you'll get to hear a pretty detailed coaching/therapy session on this podcast and dive deeper into my fears and insecurities along the way. I have to say, I found it deeply therapeutic, both at the time, and now weeks later when I relisten. This was a very different, very meaningful process for me, and I hope that you'll find it beneficial as well. It definitely affected the way that I approach putting myself out there and allow myself to be more visible on social media. Shortly after this interview was recorded, I definitely did start being more vocal and an amazing thing happened. As I started being more vocal on Twitter and other platforms, we got more and more downloads for this podcast and the podcast started growing very, very rapidly. And so I owe a big thank you to Jerry for challenging my assumptions and helping me pinpoint these insecurities. Jerry assured me that this is helpful to other people to hear. So I really hope that will prove true, and that you'll find this episode really helpful to you in your journey as well. This conversation with Jerry is one of a dozen or so weekly conversations we already have lined up for you with thinkers, designers, makers, authors, philosophers, entrepreneurs, and investors who are working to change our world for the better. So follow this podcast on your favorite podcast app, or head over to remakepod.org to subscribe. And now let's jump right in with Jerry Colonna. TIMESTAMP CHAPTERS [6:58] Life During Covid [13:23] The War in Ukraine [20:51] Early Childhood Empathy [24:25] A Journey to the Venture World [32:54] A Therapy Session [52:17] Business as a Tool for Growth [57:44] Bringing Your Whole Self [1:00:20] The Reboot Approach [1:05:01] A Short Sermon EPISODE LINKS Jerry's Links
Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
How do you scale a short-term rental business? The answer seems obvious, right? You simply take on more and more listings.But adding listings willy-nilly is not sustainable. It turns you into a Hectic Host, and before long, you can't keep up with the demands of running a vacation rental business.So, what makes a hospitality brand both sustainable and scalable? What do successful STR operators do to grow their businesses the right way?On this edition of STR Conversations, Eric and I sit down to discuss the VOS system we teach in the Legends X program, describing where the framework came from and who it's designed to serve.We walk you through the three pillars of VOS (vision, operations and scale) and explain why developing a brand identity and guest avatar serves as the foundation of the system.Listen in for insight on leveraging hands-on management to create extraordinary guest experiences and learn how the VOS system can help YOU scale a sustainable STR hosting business.Topics CoveredHow the pandemic inspired the development of the VOS system The 3 pillars of the VOS system—vision, operations and scaleWhat type of host the VOS system is designed to supportHow implementing VOS helped Tim Mortimer grow from 40 to 100 listingsWhy it's not a good idea to scale a STR business without a clear visionHow having a vision for your STR business simplifies decision-makingThe elements of VOS Eric noticed at Retrograde RetreatThe benefit of marketing your brand to a specific guest avatarHow to leverage hands-on management in your Airbnb businessResources Tim Mortimer The Spirit to Serve: Marriott's Way by JW Marriott and Kathy Ann BrownRetrograde RetreatStay Awhile Cabins on InstagramThis Is Marketing: You Can't Be Seen Until You Learn to See by Seth GodinFREE Airbnb Starter GuideGet Paid for Your Pad Email ListSTR Legends MastermindSTR Profit Academy Overnight SuccessSubscribe to GPFYP on Apple Podcasts Email jasper@getpaidforyourpad.com Sponsor Legends X Short-Term Rental Accelerator See acast.com/privacy for privacy and opt-out information.
Everyone does things for their own reasons, including consuming content. If we want to build a connection with our audience, we need to do it in light of what our audience wants. You might be surprised what your audience ACTUALLY wants – they might not even know it themselves. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCESThis Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin https://amzn.to/31wYqiW SHOW NOTES2:13 Starting with foundational thought from Story Greenlight Episode 007: How to Tell a Story on YouTube (and Anywhere Else)3:00 Jeff on a blind date asking a really lame question4:48 What do people want when consuming content on YouTube?5:18 Google's original micro-moments – want to know, go, do, buy7:05 The 5th micro-moment – want to watch, i.e. be entertained and feel something8:00 The end goal of questions is feelings8:15 Seth Godin's analogy of the drill bit9:44 Jeff fixing the dishwasher and what was actually going on14:18 People consume content because they ultimately want feelings15:16 The process matters – we can't just skip to the end and have people feel things. Jeff's Bucket List goal of hiking up Macchu Pichu.16:33 Maya Angelou – people will never forget how you made them feel.17:17 Eugene Schwartz – we can't create desire, we have to shape existing desire.--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom. Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.
In this episode, Dustin talks with Seth Godin about his book, This is Marketing: You Can't Be Seen Until You Learn to SeeYou'll discover how digital marketing has spiraled out of control and why the attention economy is so important to personal and relevant messages. Seth shares the critical marketing consequence of unlimited online choices for consumers.We'll talk about how to work with the first medium ever that wasn't invented to make marketers happy and why it's so important to build something that everyone would miss if you stopped showing up. Seth shares how to think of your customers, prospects or patients as students and the powerful transformation that happens when you aim first to serve and teach.***This episode is brought to you by Market Hardware. Automatically attract more ideal patients through trust-based marketing. Learn how Market Hardware can help your practice build lasting relationships through trust and proven results at MarketHardware.com today.***Resources Mentioned in The Burleson Box:AkimboThis is MarketingSeth Godin's BlogThe Marketing SeminarJiro Dreams of Sushi***Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, exclusive study guides, special edition books each quarter, powerpoint and keynote presentations and two tickets to Dustin Burleson's Annual Leadership Retreat.http://www.theburlesonbox.com/sign-up Stay Up to Date: Sign up for The Burleson Report, our weekly newsletter that is delivered each Sunday with timeless insight for life and private practice. Sign up here:http://www.theburlesonreport.com Follow Dustin Burleson, DDS, MBA at:http://www.theburlesonfiles.com
CX Goalkeeper - Customer Experience, Business Transformation & Leadership
The CX Goalkeeper had a smart discussion with Ramon RayRamon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author.Ramon inspires and educates thousands of business owners a year andworks with leading brands to help them reach small businesses.He's the founder of SmartHustle.com and Entrepreneur in Residence atOracle NetSuiteRamon's started four companies and sold two of them, his fourth book,"Celebrity CEO", is about building a community and personal brand.Ramon has been invited to testify at the United States Congress andspeak at the White House and has shared the stage with celebritybusiness thought leaders such as Seth Godin, Simon Sinek, GaryVaynerchuk, and others. He's interviewed all five Shark Tank Sharks,including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban,and Robert Herjavec.Ramon has also interviewed President Obama and joined Ivanka Trump atthe Global Entrepreneurship Summit in India.Fun facts? - Graduate of the FBI Citizens Academy, plays piano andenjoys burnt pancakes with lots of syrupIn this episode you will learn:- Where to start in business: Focus on: “What problem I am solving?”, “whom am I solving for?”- Why personal branding is an asset- some suggestions from Ramon how to be better in business- Why being “on time” is too late!… and much moreHis book suggestion:The Like Switch; J. Schafer and Marvin KarlinsRamon's golden nugget:Ask for a smile before you ask for a sale (before you make money, make the relationship)How to contact Ramon:Instagram: https://www.instagram.com/ramonraysmarthustle/- DM to Ramon “BEST BOOKS” to get the link to the top books for small business owners- DM to Ramon “Celebrity CEO” to get some insights on his book “Celebrity CEO”https://www.facebook.com/ramonrayhttps://www.linkedin.com/in/ramonraysmallbiz/https://www.ramonray.com/https://smarthustle.com/Thank you, Ramon!Book mentioned in this episode:- They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Marcus Sheridan- This Is Marketing: You Can't Be Seen Until You Learn to See, Seth Godin- Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide, John JantschPeople mentioned in this episode:Shep Hyken#customerexperience #leadership #cxgoalkeeper #podcast #businessgrowth #smarthustle #smallbusiness
Derrick Mwiti joins the adventure to discuss the various tools you can use to jumpstart your Machine Learning adventure. He walks through several frameworks for Machine Learning and points out several Tensorflow extensions that will make your Machine Learning models better and your understanding of what is going on easier. He and Chuck walk through each one and highlight when and why you'd want to use them. Panel Charles Max Wood Guest Derrick Mwiti Sponsors Dev Influencers Accelerator Links The Best Machine Learning Frameworks & Extensions for TensorFlow Derrick Mwiti Derrick Mwiti | Data Scientist | Author | Mentor | Udemy Twitter: Derrick Mwiti ( @_mwitiderrick ) LinkedIn: Derrick Mwiti Picks Charles- Who Not How Charles- Fanatical Prospecting Charles- Hunting Hitler Derrick- Purple Cow: Transform Your Business by Being Remarkable Derrick- This Is Marketing: You Can't Be Seen Until You Learn to See Contact Charles: Devchat.tv DevChat.tv | Facebook Twitter: DevChat.tv ( @devchattv )
This week I'm chatting with voiceover actor (and fellow INFJ), Jodi Krangle. Jodi's career in voiceover began in 1995 when she spent a year in a volunteer position with the Canadian National Institute for the Blind (CNIB) creating books on tape. Several years later, she took the leap to venture out on her own. She's done voiceover work in the healthcare, corporate, hospitality, political, and non-profit sectors, among others and has the knowledge behind making her clients sound good!Jodi and I discuss: Audio branding and what it isWhy and how to be consistent within your brandingThe emotional aspect that audio can bring to a brand Why audio is just as important (if not more) as visual brandingHow to go about finding music and sounds for your brandThe voiceover industry as a whole!From Disney to Depend and beachside resorts to little blue pills, Jodi has just about done it all. Through her voiceover services as well as her podcast she shares why audio branding is the hidden gem of marketing. Jodi's Book Recommendation for the Ambitious Introvert: This Is Marketing: You Can't Be Seen Until You Learn to See by Seth GodinConnect With Jodi:https://voiceoversandvocals.com/https://voiceoversandvocals.com/podcast/Connect with me:www.emmalouiseparkes.comInstagram: @emmalouparkesFacebook Group: The Ambitious Introvert NetworkApply for 1:1 Coaching
Bestseller Seth Godin has unlocked the secrets to finding mindfulness as a writer. Through various publications, workshops, and podcasts, he sheds light on mental concepts often overlooked in pursuit of a professional career and preaches the ideas of beating resistance, accepting genre, disregarding authenticity, and choosing passion rather than chasing it. Seth is a renowned author and entrepreneur with nineteen bestselling books and guides, an internationally recognized blog, and a spot in the Marketing Hall of Fame. His latest book, The Practice: Shipping Creative Work, will be available tomorrow.From Amazon.com:Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade. He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame. Whether you’re traditionally published or indie, writing a good book is only the first step in becoming a successful author. The days of just turning a manuscript into your editor and walking away are gone. If you want to succeed in today’s publishing world, you need to understand every aspect of the business - editing, formatting, marketing, contracts. It all starts with a good book, then the real work begins. Join international bestselling author J.D. Barker and indie powerhouses, J. Thorn and Zach Bohannon, as they gain unique insight and valuable advice from the most prolific and accomplished authors in the business.In this episode, you’ll discover:How Seth beats resistanceWhy to choose passion rather than chase itThe importance of defining your genreWhy authenticity is a lieHow to push through “the dip”Links:J. D. Barker - http://jdbarker.com/J. Thorn - https://theauthorlife.com/Seth Godin - https://www.sethgodin.com/The Practice: Shipping Creative Work by Seth Godin - https://mybook.to/thepracticePurple Cow: Transform Your Business by Being Remarkable by Seth Godin - https://mybook.to/purplecowThis Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin - https://mybook.to/thisismarketingMusic by Nicorus - https://cctrax.com/nicorus/dust-to-dust-ep Voice Over by Rick Ganley - http://www.nhpr.com and recorded at Mill Pond Studio - http://www.millpondstudio.comContact - https://writersinkpodcast.com/contact/ “Muggable” quote by Harley Christensen - https://www.mischievousmalamute.com/*Full disclosure: Some of the links are affiliate links. See acast.com/privacy for privacy and opt-out information.
Using love as a business strategy might seem like a strange title - especially coming from an engineer. Generally speaking we technical people are pretty much just the facts. The talk of soft skills and focusing on people makes me squeamish - so to start talking about loving your customer is really a leap - for me anyway. Over the past few months, I keep hearing pastors talk about being called to love one another. Yes, if you look that up in the Bible - you might find it a time or two - so not really a surprise to hear it. But perhaps I just now have started to hear it clearly. So I have been thinking - what does this mean for me as a university faculty and business owner. We have been talking a lot about this inside the business - so much that "love the customer" is becoming a theme. Using Love as a Business Strategy Loving the customer means... Loving your customer means knowing your customer. Loving your customer means tuning into their frustrations and needs. Loving your customer means treating them like you would want to be treated. Loving your customer means people come first. Some observations We like them more. Sales are up. Everyone is happier serving them. Loving them does not mean they want it for free. Click here to listen now. Subscribe & Review in iTunes Are you subscribed to my Company of One? If you’re not, I encourage you to do that today so you don’t miss an episode. Click here to subscribe in iTunes! If you like what you hear, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast. I also love reading them and connecting with you. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: The Theft of America’s Soul: Blowing the Lid Off the Lies That Are Destroying Our Country Love Is the Killer App: How to Win Business and Influence Friends How to Win Friends & Influence People This Is Marketing: You Can't Be Seen Until You Learn to See Ep 132: How Being a Christian has Made Me Wealthy
128 Jason Isaacs "How To Know The Difference Between your Hobby and your Business!" On Today’s show I interview Pastor, Author, Business Owner an Enneagram 5, Jason Isaacs! As a life long Enneagram 7, it is people like Jason that help the world stay grounded and really challenge you to take a good, hard look at your business and w talk about How to Know the Difference Between a Hobby and a Business! There are some excellent, realistic takeaways that you’ll be able to apply today to your business and life! Resources Mentioned: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Hope City Church Dailyfaith.life Joshua Blankenship Twitter Shiloh’s Coffee Foster Coffee Co. Stone Donut Shop Greeting Cards on Etsy Company of One: Why Staying Small is the Next Big Thing for Business This is Marketing: You Can’t Be Seen Until You Learn to See How I Built This with Guy Raz Built to Sell: Creating a Business That Can Thrive Without You Thank you for listening to today’s show! 1.) Share this episode with a friend or on social media. 2.) Leave us a written review on iTunes. 3.) Support us with a one time or monthly gift through Patreon! 4.) Buy Matt a Coffee! $MattNeff on the Cash App :) Thank you! Now on to today’s interview!
If you were to tell me ten years ago that I'd have a career in marketing, I would have thought you were crazy! In this episode, I share a little story about this reluctant and apprehensive marketer who had transitioned into becoming an owner of a content marketing agency. The very word “marketing” conjured up negative feelings in the pit of my stomach. But when I made the decision to leave corporate life forever and start my own business, I knew that marketing was a necessary evil. My perception of what marketing is was so closed-minded back then. Fast forward to today, a little over 8 years after I opened my business, and marketing has turned into a career. Listen and you'll learn what triggered my mindset shift and transition into loving the art and community of marketing. Once I realized that you could set up systems to allow people to get to know you and your expertise, grow an audience, and build relationships...selling wasn't “sleazy” at all! It's a natural transition into helping those who need and want your help. What a joy it is to help clients amplify their message to realize their goals. Enjoy! Resources Mentioned: Ray Edwards How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Mike Kim BrandYou Podcast CopyProof BrandYou Bootcamp Seth Godin This is Marketing: You Can't Be Seen Until You Learn to See Podcast | #120 – How to Tap into the Magic of Repurposing Content Podcast | #114 – Big Changes Revealed
Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing
Why are you in the short-term rental (STR) business? A lot of us start with a goal to replace our income and eventually quit our 9-to-5. But do you want to create a new job for yourself as a 24/7 Airbnb host? Or do you want to have the freedom to travel and do other things? In that case, it’s crucial that you learn how to work ON instead of IN your STR business.Julie George is the Airbnb consultant and business mentor behind Million Dollar Host, a platform designed to help STR hosts scale a property management business. Prior to Million Dollar Host, Julie founded Host My Home, an Airbnb property management company out of Cairns, Australia. She grew the business from 0 to 130 properties in three years and earned $8M on Airbnb before selling the portfolio in 2019. Julie is also the author of Million Dollar Host: Julie’s Airbnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too!On this episode of Get Paid for Your Pad, Julie joins me to share her tips for working ON rather than IN your STR business. She explains the benefit of partnering with others rather than hiring employees and offers advice on how to document your processes in a playbook and then properly train and empower new team members. Listen in for Julie’s insight on developing a game plan for the future of your business and learn how to build a STR company that runs itself!Topics CoveredJulie’s background in the STR businessGrew Host My Home portfolio to 130 unitsEarned $8M on Airbnb before selling in 2019Julie’s tips for working ON rather than IN your businessDetermine what you’re going into business forRecognize strengths and outsource weaknessesEmpower staff + contractors to do job FOR youThe benefit of partnering vs. hiring employeesSense of ownership leads to pride in workSelf-motivated and invested in successJulie’s insight on how to train new staff membersDocument processes, communicate through playbookShadow you or trusted team member for weekRun through induction to see how business worksCheck in regularly with biweekly meetingsWhy it’s crucial to document your STR processesForces to consider best way to do thingsTeam can step up when you’re awayPrepared when want to sell businessJulie’s experience with joining STR LegendsBlown away by inspiring stories, culture of sharingOpportunities to partner on deals and projectsWhy hosts should think about their valuesCulture more important than strategyDefining values attracts ‘right people’Julie’s advice on finding a communityNo point in being smartest person in roomSurround self with people who enhance lifeConnect with JulieMillion Dollar HostJulie on FacebookJulie on LinkedInJulie on InstagramResourcesJulie on Get Paid for Your Pad EP300Million Dollar Host: Julie’s Airbnb Portfolio Earned Over a Million Dollars in Her First Year … Yours Can Too! by Julie GeorgeSTR LegendsSTR Profit AcademyHost My HomeGoogle DocsDropboxAsanaThis is Marketing: You Can’t Be Seen Until You Learn to See by Seth GodinGet Paid for Your Pad: How to Maximize Profit from Your Airbnb Listing by Jasper Ribbers and Huzefa KapadiaGet Paid for Your Pad on YouTubeEmail jasper@getpaidforyourpad.comSponsorHostfully See acast.com/privacy for privacy and opt-out information.
JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber
JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber
JavaScript Remote Conf 2020 May 13th to 15th - register now! The JSJ panel talks with Morad Stern from Wix about personal branding; what it is, why it’s important for developers, and how to build it. Panel Steve Edwards AJ O’Neal Dan Shappir Guest Morad Stern Sponsors Taiko Educative.io | Click here for 10% discount "The MaxCoders Guide to Finding Your Dream Developer Job" by Charles Max Wood is now available on Amazon. Get Your Copy Today! Links Obama asks America to learn computer science Configuring Apache Solr Multi-core With Drupal and Tomcat on Ubuntu 9.10 Picks AJ O’Neal: Follow AJ on Twitter > @coolaj86 War Stories | How Crash Bandicoot Hacked The Original Playstation Crash Bandicoot Co-Creator Andy Gavin: Extended Interview | Ars Technica The Story of Spyro the Dragon | Gaming Historian Utah Node.js: Scaling Node.js at Plaid Steve Edwards: Follow Steve on Twitter > @wonder95, Website Six13 Uptown Passover - an "Uptown Funk" adaptation for Pesach Dan Shappir: Follow Dan on Twitter > @DanShappir Scott Lynch Morad Stern: Follow Morad on Twitter > @morad This Is Marketing: You Can't Be Seen Until You Learn to See: Seth Godin Follow JavaScript Jabber on Twitter > @JSJabber
Books I've Loved — Seth Godin and Esther Perel | Brought to you by HuWelcome to another episode of The Tim Ferriss Show, where it is my job to sit down with world-class performers of all different types—from startup founders and investors to chess champions to Olympic athletes. This episode, however, is an experiment and part of a shorter series I’m doing called “Books I’ve Loved.” I’ve invited some amazing past guests, close friends, and new faces to share their favorite books — the books that have influenced them, changed them, and transformed them for the better. I hope you pick up one or two new mentors — in the form of books — from this new series and apply the lessons in your own life.Seth Godin (@thisissethsblog) is the author of 19 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, This Is Marketing: You Can’t Be Seen Until You Learn to See, and What to Do When it’s Your Turn (and it’s Always Your Turn). Seth is also the founder of the altMBA, an intense four-week online leadership and management workshop.Esther Perel (@estherperel) is a psychotherapist and New York Times bestselling author of Mating in Captivity, which has been translated into 26 languages, and The State of Affairs: Rethinking Infidelity. On her podcast Where Should We Begin? Esther brings you into her office to listen to real life couples therapy sessions, and her newest Spotify project, How’s Work?, brings lessons from couples therapy to the corner office.Enjoy!You can find all links from this episode in the show notes.This podcast is brought to you by Hu. Founded by family trio Jason Karp, his wife Jessica, and his brother-in-law Jordan Brown, Hu started as a paleo-inspired restaurant in NYC in 2012, and now they make amazing, plant-based healthy snacks, including their award-winning paleo/vegan dark chocolate. Their Simple Bar, of which I’ve devoured several in one sitting without crashing, has only three ingredients: organic cacao, organic cocoa butter, and organic coconut sugar, without any soy or other junk.The Hu tagline is “Get Back to Human” because they believe people can feel and perform better when they eat foods with cleaner, simpler, less-processed, and less-industrial ingredients. Hu avoids emulsifiers, palm oil, dairy, soy or sunflower lecithin, and sugar alcohols. And all of Hu’s products are Certified Gluten Free, kosher, and Non-GMO. Get 15 percent off your Hu order by visiting hukitchen.com/tim and using discount code TIM at checkout. Make haste, as their holiday shipping cutoff is December 18!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss
Today's interview is with Seth Godin, best selling author, teacher and sometime entrepreneur. Seth joins us today to talk about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See and we discuss the book's main thesis, the challenge for marketers, what we need to learn, why it might be hard, why it matters and how we start to apply all of this in our businesses and our work.
#episodeGBR10 If you have a gift that helps to transform clients’ lives, why would you keep that hidden? Limiting beliefs are what hold most of us back from serving at the highest level. But how do we begin to turn around our thinking and reclaim our personal power? Nina Cooke is a Business Mindset Coach who specializes in helping clients release their deep inner blocks and grow their business vision with confidence. She has worked with hundreds of coaches, consultants and other thought leaders who have plateaued at low six-figure incomes and are frustrated because they aren’t getting the results they want. Nina is also the host of the Entrepreneur’s Inner Game Podcast, and her work has been featured in Forbes and on BBC Radio. On this episode, Nina shares her own struggle with confidence, explaining why it’s crucial to identify the root cause of feeling not-good-enough. She discusses the direct relationship between limiting beliefs and behavior, pointing out that we can’t serve at the highest level when we’re playing small. Nina also addresses the danger in comparison and competition, describing how to trust in our uniqueness and embrace an abundance mindset. Listen in for insight into changing your thinking at the unconscious level and learn Nina’s practices for creating a massive turnaround in the way you see yourself! In this episode you’ll learn… How overcoming her own lack of confidence inspired Nina’s work. Why it’s crucial to identify the cause of feeling not good enough. The direct relationship between our thinking and our behavior. Why we can’t serve at the highest level when we’re playing small. Nina’s insight on changing our thinking at the unconscious level. How to trust in your uniqueness + embrace an abundance mindset. Why worrying about the competition is a waste of time and energy. What differentiates Nina’s work from the affirmations movement. Nina’s practice of lavishing gratitude to initiate a shift in mindset. How to leverage a brain dump to identify negative self-talk. Nina’s advice around looking for evidence of what’s going right. Other links and resources mentioned in this episode: Nina’s Website Nina’s Free Video Training Nina’s Podcast Train Your Brain This Is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com
It was my pleasure today to sit down with one of my entrepreneurial heroes, Giovanni Marsico! Giovanni is the founder of the Archangel Summit and the Archangel community, Archangel Academy. Through his work, it is his mission to be able to empower entrepreneurs who are visionaries and have a deep desire to change the world. Through his programming, masterminds, and frankly, his attitude and leadership, Giovanni is shifting an entire generation of entrepreneurs and giving them the tools to take their dreams and turn them into a reality. Our conversation today was epic — just like all the conversations I have with Giovanni! And what I loved the most was that we not only talked about how to eliminate limiting beliefs, but also what we can do as entrepreneurs to dream as big as possible and hone the skills associated with that. He also took us through some of the practical tools that he uses in his own life to take his dreams and enable them to become a reality. Key Takeaways: [1:07] About today's guest, Giovanni Marsico! [2:40] Giovanni takes us through the journey that got him to where he is today. [6:50] As dreamers and visionaries, the dreaming can be the easy part while the actual following-through can be much more challenging. Did Giovanni have the inherent ability to follow-through or did he learn it over time? [9:00] How to become better at dreaming and generating ideas by treating it as a skill. [11:36] What separates a good entrepreneur from a great one? The ability to let go of the things that will not serve you in a bigger way. [13:42] Has anything that Giovanni has created been an accident where he was just iterating and it really took off? [15:50] How did Giovanni begin to build up his network of connecting incredible people together? [19:28] What events and meetups, such as the Archangel Summit, are incredibly important to your journey as an entrepreneur? [24:40] Giovanni gives an overview of the Archangel Summit. [28:14] What is Giovanni dreaming of right now? [31:40] How does Giovanni manage his limiting beliefs and remove the blocks to what he believes is possible? [37:46] About our upcoming event, Impact LIVEs! [39:16] Giovanni's key performance indicators! [45:30] Where to follow Giovanni online and learn more about the Archangel Summit! Mentioned in This Episode: Archangel Summit Archangel Academy James Altucher's Books The James Altucher Show Strategic Coach (Dan Sullivan) Gareb Shamus (Founder of ACE Comic Con) Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia, by Elizabeth Gilbert Big Magic: Creative Living Beyond Fear, by Elizabeth Gilbert Seth Godin Naveen Jain Todd Herman Elon Musk Impact LIVEs Event — Get Your Ticket Here! This Is Marketing: You Can't Be Seen Until You Learn to See, by Seth Godin Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business, by Pat Flynn Giovanni Marsico's Instagram: @GiovanniMarsico126 More About Giovanni Marsico Giovanni Marsico is the founder of Archangel — a community of superhero entrepreneurs, leaders, and game-changers that are making the world a better place through mission-driven entrepreneurship and philanthropy. Every September, Giovanni hosts his large-scale fundraiser in Toronto for thousands of entrepreneurs called the Archangel Summit, where all of the proceeds are used to support various charities and offer micro-loans, investments, and grants to entrepreneurs creating positive impact. He also runs an invitation-only, private community called Archangel Masters for highly successful entrepreneurs impacting the lives of millions of people. Connect with my Guest: Websites: Archangel Summit & Archangel Academy Social Media: Facebook & Instagram If you enjoyed our conversation and would like to hear more: Please subscribe to The Entrepology Podcast on Stitcher or iTunes. We would also appreciate a review! Come Join Your Tribe on The Entrepology Collective Facebook Page! They say that you're the product of the five people with whom you spend the most time. Imagine you could spend time with hundreds of fellow entrepreneurs and go-getters looking to up-level their business, body, and mindset! Come hang out with us on Facebook and let us collectively inspire and support you towards your vision of contribution, your commitment towards better health, and your journey of mindset mastery. We're in this together! Come join us today! BADASS FUEL — Fuel for Badass Women Scientifically Supported Ingredients | Support, Not Replacement | Non-GMO Two years ago, someone asked me what supplements I take to maintain my health, energy, and edge — and they were surprised that I only took four things consistently. For myself and my patients, there are four basics that support — at a foundational level — nearly every system in our bodies. In my quest for the highest quality ingredients and the easiest system for consistently incorporating supplementation to my routine, I formulated and manufactured my own line of foundational supplements. Trusted for myself and my patients, and under the guidance of your own healthcare provider, I'm excited to invite you to check out our foundational product line: Badass Basics. Learn more or order the products yourself by visiting BadassFuel.com! CALL TO ACTION Dream BIG! Giovanni recommends scheduling in ‘dream time,' building a support team around you (who are really good at executing on your dreams), as well as scheduling in time for self-care. On top of that, another big piece of the puzzle is taking time to journal out ‘sh*tty' ideas. Because when you practice doing idea generation you will get better at idea generation. Treat it as a skill! This is key in order to be able to effectively execute on your dreams or vision. Next, be sure to follow-up with us on The Entrepology Podcast Facebook page — because when you're accountable, you're helpable!
#episodeGBR5 As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We’ve gotten stuck in the last century of marketing tradition, pushing people to buy what we’re selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision? Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic’s path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life. In today's episode, Dominic discusses the growing importance of story in marketing, explaining how social media affords us the opportunity to respond to ads and how storytelling invites us to buy into a community—not just buy a product. He shares the strategy he used to develop his own brand narrative and describes why values are an integral part of storytelling. Listen in for Dominic’s insight around creating connection with an audience and learn to externalize your own stories and lean into the ones that support your vision! In this episode you’ll learn about… Dominic’s harrowing story of nearly being crushed by a cow. The difference between left and right brain communication. How social media gives us the ability to respond to marketing. How stories invite us to accept a worldview or attitude. The strategy Dominic used to develop his brand story. How stories function as ‘little engines of belief.’ The enduring nature of stories that transmit meaning. How we enter into an experience with storytellers. The opportunity for intimacy in telling stories through video. Why the best communicators are also the best storytellers. The value in externalizing and organizing your own stories. Other links and resources mentioned in this episode: Dream Again Marketing Dream Again on Facebook Dream Again on Twitter Dream Again on Instagram Dominic on LinkedIn Dominic’s Free Public Speaking Playbook This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin TED Talks Inception Film The Gentle Business Manifesto The Gentle Marketing Revolution for the Conscious Entrepreneur The Gentle Business Revolution Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution. Warmly, Sarah
Steve Ritter shares the fundamentals that makes teams healthy through their inevitable changes. You'll Learn: Where teams get stuck most often How to grow and deepen over time as a team Why there's hope for disengaged team members About Steve: Steve Ritter is the Founder and CEO of the Center for Team Excellence. He is on the faculty of the Center for Professional Excellence at Elmhurst College where he earned the President’s Award for Excellence in Teaching. He is the acclaimed author of the 2009 Amazon Top 50 Business Book: Team Clock: A Guide to Breakthrough Teams and the 2019 release: The 4 Stages of a Team: How Teams Thrive…and What to do When They Don’t. Steve’s Book: “The 4 Stages of a Team: How teams thrive…and what to do when they don’t” Steve’s previous Book: “Team Clock: A Guide to Breakthrough Teams” by Steve Ritter Steve’s Website: Team Clock Resources mentioned in the show: App: Inner Balance Tool: Flesch-Kincaid Readability Test Tool Tool: HeartMath Book: “This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin Previous episode: 001:Communicating with Inspiration and Clarity with Mawi Asgedom Previous episode: 036:Detoxifying Teams with Steve Ritter Thank you to our sponsor: ZipRecruiter is the smartest way to hire View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep458
Shownotes and links for this episode can be found at http://sarahsantacroce.com/episode81 Would you rather have a meaningful one-on-one conversation? Or make small talk with a large group of people? Do you prefer building strong relationships with a few people? Or having lots of friends that you know on a surface level? Most introverts favor real, deep relationships over superficial ones. And the good news is, you can leverage that preference to develop systems for marketing your business—without attending networking events! Steve Gordon is the founder of The Unstoppable CEO, the premiere business growth program for professional service firms. Steve’s team supports clients in building marketing systems that consistently attract clients—without having to sell. At just 28, Steve was named CEO of an engineering firm and tasked with business development. He learned sales and marketing out of necessity and succeeded in growing the company’s revenue by 10X. Steve leveraged those skills to start his own marketing firm, consulting with businesses across 30 industries to design sales systems for high-ticket products and services. He is also a prolific author and host of The Unstoppable CEO Podcast. Today, Steve shares his systems approach to sales, explaining how he uses podcasting to foster powerful business relationships. He describes his unique ability to combine, simplify and translate ideas for others to understand and implement as well as his challenge around staying in communication with his team. Steve also weighs in on growing confidence intentionally, discussing how to build self-belief by pushing the boundaries of what you can do. Listen in for Steve’s insight on acting with purity of intent to build long-term client relationships and learn how to take advantage of your natural inclination as an introvert to market your business! In this episode you’ll learn… Steve’s baptism by fire as the CEO of a geomatics consulting firm. How Steve has built systems for marketing to replace networking. How Steve uses podcasting to build strong business relationships. Why automated email systems must be used in the right context. Steve’s unique ability to combine, simplify and translate ideas. Steve’s challenge around staying in communication with his team. The AHA moment Steve realized he could build a business quickly. Steve’s insight on how to grow your confidence intentionally. How 20 minutes of reading every morning gives Steve perspective. How Steve leverages Pipedrive to schedule appointments. The Talk Triggers framework for creating unique client experiences. How acting with purity of intent builds lasting client relationships. *** Become a VIP of my community Be the first to know whenever I release a new podcast or host a special webinar for introverts. And as a welcome present get my '4-part Guide 'How Saying 'NO' Can Help You Grow! http://sarahsantacroce.com/sayno/ *** Other links and resources mentioned in this episode: Steve’s Free Gift for IBG Listeners The Unstoppable CEO The Unstoppable CEO Podcast Unstoppable CEO on Facebook Steve on Twitter Steve on LinkedIn Myers & Briggs Strategic Coach Pipedrive Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer and Daniel Lemin This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin Sarah’s Book List How Saying ‘No’ Can Help You Grow Thanks for listening ! Thanks so much for listening to this episode. If you enjoyed it, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. And if you don’t have it yet, get your free 4-step Guide on How to Say no to Grow. You'll be added to my list as well so I can share the latest episodes and other introvert related resources with you. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. And finally, don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Warmly Sarah
Seth is an entrepreneur, best-selling author, and speaker. He has written 19 best-selling books, publishes one of the most popular marketing blogs, and speaks to audiences around the world. He also founded two companies, Squidoo and Yoyodyne which was acquired by Yahoo. Seth has been inducted into both the Direct Marketing Hall of Fame and the Marketing Hall of Fame. His latest book is called This Is Marketing: You Can't Be Seen Until You Learn to See. Some interesting insights from this episode: In the old days, money bought you attention and you could use that attention to grow your business. Today attention is too precious for you to buy at any cost. Being an effective marketer in this day and age means having the empathy to see what the other person dreams of and what they fear. Since 1997 not one significant brand has been built with consumer advertising. There's no longer any advantage to being a mass marketer. There's only an advantage to being a very specific marketer. If you build a network effect, if you understand people's status roles, if you engage with people where they need to be, with a product or service that helps them get to where they want to go, that is marketing. Marketing is about how human beings are going to interact with what you make and whether or not they will talk about it and miss you if you're gone. The mistake most marketers make is to sell average stuff for average people in an attempt to appease everyone. But what's most important for brand building today is to find a “minimal viable market”. The idea is to pick the smallest possible group of people that can sustain you and delight them so they will then tell their friends and spread the word. A brand is not a logo. Rather, a brand is a promise, an expectation of what you're going to get. People don't generally know what they want. It's our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.
The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Arielle Hale is a project manager specializing in helping 6-figure online business owners to launch their online courses and coaching programs. She has a no-bullshit approach to helping entrepreneurs identify holes in their launch strategy and create a comprehensive plan for a successful launch. While traveling the world and raising a 3-year-old, she has worked with several well-known clients including Rachel Luna and Nikki Elledge Brown as well as companies such as AppSumo. Arielle joins me today to share what it's like to be a full-time mom and digital nomad while working with big name clients. She shares why she prefers to keep her team small and manageable and only work with a few select clients. She explains what inspired her to become a location-independent entrepreneur, the lessons she has learned from working with nightmare clients, and how these experiences can help you set boundaries and identify “deal breakers” in your business. She also shares her strategy for finding and choosing the right daycare when venturing into new, unfamiliar cities and how her digital nomad lifestyle has been a huge inspiration to others. “Get out there. Don't be scared. You can find a way to just do what you want to do.” - Arielle Hale This Week on the Get Paid Podcast: Ari's average revenue during slow months versus busy months and why she prefers working with a handful of clients. How she started working with AppSumo. Why Ari recommends following your gut instincts when vetting new potential clients and how it helps you identify boundaries and “deal breakers” for your business. How she turns down clients she doesn't want to work with. How Arielle stays up-to-date on marketing strategies that will work best for her clients and where she gains inspiration for new ideas. The difference between a business manager and a launch manager. Ari's advice for identifying which tasks entrepreneurs should outsource to move their businesses forward. Why she has no desire to scale her business or grow her team. How she balances being a digital nomad, entrepreneur, and full-time mom while maintaining a social life. Why Arielle is not ready yet to put down roots in any particular city. How she gets the most engagement on social media. How Arielle's son reacts to frequently traveling and her advice for researching child care services in new, unfamiliar cities. Resources Mentioned: Coursera This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Connect with Arielle Hale: Arielle Hale website Instagram Facebook Twitter YouTube This episode is sponsored by… MemberVault MemberVault is an online membership software and hosting tool dedicated to helping passionate and creative entrepreneurs disrupt the ways of relationship marketing - and make more money doing it. More than just an online course hosting platform, you get real insight into how people respond to your content, who your hottest leads are, and who would be the best fit for your higher-end products and services. So stop wondering where to host your online products. Explode your sales and engagement and gain a better understanding of your ROI. Get paid more - and more often! Start your 1-month FREE TRIAL of MemberVault today. Visit clairepells.com/membervault to start your first month absolutely FREE. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.
Author of This is Marketing: You Can't Be Seen Until You Learn to See Interview starts at 13:06 and ends at 45:08 “I have a bunch of regrets about how Amazon is steering the boat these days. One of the things I think they dropped the ball on is they've had a hundred opportunities to make Kindle a social platform, and they have dropped it. And they shouldn't, because that is a really useful transformation--to be able to say ‘Where are the other thousand people who highlighted this? How can I have a discussion with them?' That's magic, and you can't do it.” (Photo by Brian Bloom) News Amazon earnings release Om Malik on Amazon earnings release Tech Tip How to load the Google Play Store onto your Fire tablet Interview with Seth Godin Seth Godin's blog and The Marketing Seminar This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Genius (formerly known as Rap Genius) commentary by Seth Godin on his book The Purple Cow What to Do When It's Your Turn (and It's Always Your Turn) by Seth Godin The Beginning of Infinity: Explanations That Transform the World by David Deutsch An Analog Novel (3 Book Series) by Eliot Peper Content The Killer Collective by Barry Eisler Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD. Please Join the Kindle Chronicles group at Goodreads! Right-click here and then click "Save Link As..." to download the audio to your computer, phone, or MP3 player. Tech Tip from John Aga When installing the Google Play Store to your Fire tablet, it is important to do it in order as indicated in the article. I downloaded each one with a minute or two between downloads. I have a file manager app on my Fire tablet that not only displays the name of the file but the time the file was downloaded. You have to download them in a specific order then click and execute them in the same specific order. If you down load them a minute or two apart is easier then telling them apart based on their file name. It went smoothly when I did it. I was sure to download the file specified in the article even if I got messages that there was a newer versions available. I do not know if that was important or not but it was the approach I took. It will be important that Google Play Services and the Google Play Store are the first ones updated before downloading any other apps from the Google Play Store. Some time after I have installed the Google Play Store on my Amazon Fire 10" HD tablet, I started to get the message " cannot access the server" whenever I opened the Google Play Store. To resolve this I went into settings, then clicked on Apps and Games, then clicked on Manage All Applications, then clicked on the app Google Play Store. Then I clicked on "clear cache, clear memory, and force stop". I then rebooted my tablet and the problem was gone. If it should happen again I would just repeat these steps to clear it up. Another tech tip: On a separate subject I have notice that sometimes after I have updated one or more apps, one or more apps will move from the SD card back to internal memory. This is easily resolved. First click on settings. Second click on storage. Third all your settings should be set by default to include "install supported apps on your SD card". The other settings you want have on are to download movies, music, photos, personal videos, audiobooks and ebooks to your SD card. About one third down on the storage page the SD card and amount of storage is displayed. Just below that there is a command to "Move Apps to SD Card". Just below that it will either say "0" apps available or it will say if there are one or more apps available to move back to the SD card. Just click on that and it will automatically move any apps that moved back to internal during an app update and move them back to the SD card. This can take just a few seconds or a minute or two depending on how many apps there are to move back to the SD card. It is worth checking this once and awhile to ensure your Amazon Fire Tablet is using all storage in the most effective way possible.
Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Seth Godin: This is Marketing Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*. Key Points The world is fragmented into many groups; there is no more mass market. Each of us has the ability to market the work we are doing through our actions. The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else. Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over. Resources Mentioned This Is Marketing* by Seth Godin Tribes* by Seth Godin Permission Marketing* by Seth Godin First, ten by Seth Godin Book Notes Download my highlights from This is Marketing in PDF format (free membership required). Related Episodes Getting Things Done with David Allen (episode 184) Start With Why Featuring Simon Sinek (episode 223) How to Be a Non-Conformist, with Adam Grant (episode 238) How to Succeed with Leadership and Management, with John Kotter (episode 249) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.
Seth Godin returns to the show to talk to Charlie about his new book, This is Marketing: You Can’t Be Seen Until You Learn to See. They discuss how Seth defines marketing, how changing the wording of your marketing can make a huge impact, and how to measure what’s working in your marketing. Seth also talks about what it was like to be invited to join an organization he was thrown out of a few years back. Key Takeaways: [2:20] - When Seth was first on the show, he had talked about writing a marketing book. The last marketing book that Seth published was 10 years ago. He had started a marketing seminar, and was inspired to bring it to people as a book. [4:05] - We’re in a revolutionary time where everything we know about marketing is completely new, but we’re still talking about marketing like the old way. The book is meant to be a relic that can be shared and discussed with others. [5:55] - Seth was invited back to the Direct Marketing Association after he was kicked out for testifying against spam. It was nice, but the reason Seth does his work is to inspire others with his ideas and give them something to engage with. [7:24] - Books are the foundation of our intellectual life. In an age of podcasts and online courses, books are a physical reminder of the knowledge contained inside. Seth makes the comment that his online courses seem to have a deeper impact on people than his books, but his books allow him to scale the number of people he reaches. [9:40] - Marketers make changes - if you are bringing change to a community by hoping that people will hear your story and change their behavior, you’re a marketer. It is not all about advertising; it has to do with your posture in a community as someone who does work that matters for people who care. Seth redefines marketing as work we do to change our culture. [10:55] - One simple word change can greatly impact your marketing. Instead of thinking of people as prospects, change that to “students”. Marketing then becomes about generosity, and how you can help the student get to where they want to go. This includes being open about what is best for the student - even if it’s someone else’s product - as well as invites awareness to how you can continue to evolve your product. [13:50] - When it comes to artists’ marketing, you have to really think about what you’re selling. Artists aren’t typically just selling a painting; they are selling tension, emotion and status. It is a change that comes when your painting shifts from a hobby to a business. The ideas in the book are similar for non-profits. [16:30] - Once you realize that you are a teacher and a guide, your calling can become more clear. As creatives and businessmen, it’s our job to get our work to the people who need it. You also have to be confident enough in your product that you feel comfortable charging for it. [18:50] - Emotional labor and passion are related, as are authenticity and vulnerability. However, you have to be aware of how you are channeling these things into your product. As a professional, you have to show up even when you don’t feel like it; you have to be consistent in bringing emotional labor to the table. [20:30] - Marketers need to talk less and do more. Generally marketers aren’t allowed to do, and the doers aren’t allowed to market. As marketers, we need to be in charge of customer service, the supply chain, finances, and product development - all of these things are marketing! [22:24] - Digital sharecropping is a social media pattern that makes you cease to be the customer and now you are the product. The platform will try to sell you. Seth describes how he manages his social media platform to avoid digital sharecropping but still reach his audience. [26:10] - Be careful about how you’re using your media and your marketing. There is a difference between conversion media and connection media, and there is a difference between direct marketing and brand marketing. Direct marketing is measurable; you wouldn’t want to try to measure your brand marketing. There is a distinct difference. [30:30] - To build trust, you have to make promises and keep them. To build trust in your insight and wisdom is to have authority. We gain authority by describing our worldview to others and having it resonate. So for a podcast like Charlie’s, he is able to reach people with his own ideas and that’s how he influences his other product. For Seth, his podcast allows him to reach people on another axis of influence (in addition to his blog). [33:10] - For a while, there was a group of people who felt like they needed to hustle, and they asserted that that is what Seth was also doing. That’s not his aim - he would continue to write and produce his podcast even if no one read them. He wrote them to share them with people he cared about. [35:06] - For many authors, as soon as a book is finished they realize things they wished they would’ve included. For Seth, he is very happy with the result of his book. [36:40] - Seth’s hope for readers is that upon finishing the book, they will feel responsible and empowered. The easiest way to begin is to make your audience smaller; this is the biggest and most instantaneous shift presented in the book. [37:45] - Seth’s invitation for listeners: find people who do what you do. Sit down with a small group and tell each other the truth about your marketing. He presents some questions and discussion topics that you could present as a useful step forward. Mentioned in This Episode: Productive Flourishing Seth Godin This is Marketing: You Can’t Be Seen Until You Learn To See, by Seth Godin Marketing Seminar Akimbo (A Podcast from Seth Godin) Productive Flourishing Episode 3: Pick Yourself with Seth Godin To Sell Is Human, by Daniel Pink
Seth Godin is an entrepreneur, best-selling author, brilliant marketer and speaker who’s known for “making a ruckus.” He’s written 19 bestselling books including Permission Marketing, Tribes, and Purple Cow and has the most popular business blog in the world. Seth also runs the altMBA, a four-week online leadership and management workshop, and hosts the podcast akimbo. On this episode, we dig into Seth’s new book- This Is Marketing: You Can’t Be Seen Until You Learn to See. We talk about building a tribe, how to earn trust, and the three questions every marketer should ask.
Seth Godin is a bestselling writer, with 18 books and another one coming out on November 13, 2018. His books address various aspects of marketing, advertising, business venturing and leadership. He is also a successful entrepreneur, marketer and public speaker, who became well-known for public speaking when he uploaded his e-book ‘Unleashing the Ideavirus’ and made it available for free. He obtained his MBA degree from Stanford Graduate School of Business and worked as a software brand manager before he started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. to associate with it and in a few years ‘Yahoo!’ bought the company, keeping Godin on as a vice president of permission marketing. Since Seth was last here his altMBA program has graduated over 1000 people. He has also written a new book, This is Marketing: You Can't Be Seen Until You Learn to See, which will be available on November 13. Whether you realize it or not, you are always marketing yourself. You will be judged by everyone who interacts with you. Based on your appearance, your attitude, how you tackle a project, etc... This is why it is so important to market yourself intentionally. Historically, people worked at the same location for 40 years and you could get to know people slowly over the years. Now, people are on various social media platforms, they are working virtually with people around the world. This requires people to constantly be aware of how they are perceived. Seth says it is the wrong approach for organizations to tell their employees to be authentic and transparent, because essentially it is a lie. He says, “We make choices all the time of things we can and cannot do. I don’t even know what authentic means. I know what consistent means – you made a promise of how you will behave. But you really can’t do whatever you want.” For example, you can’t just show up to work wearing footie pjs and take a nap from 11am-1:00pm, even if that is authentically you. What is a better approach rather than saying ‘be authentic’? Seth says it is about making promises and keeping them. Remove the ‘marketing language’ of be authentic because it doesn’t work. “It’s not a family, it’s work.” Be clear– words matter because they remind us of other things. One example, people have different interpretations of the term ‘family’ so it might not be best to use the word family to describe the workplace environment. How do you start how to market yourself? First you need to answer the question, what promise are you willing to keep? Make a promise to a partner or boss that you are eager to keep and consistently live up to it. This guarantees you a successful career - or relationship. What you will learn in this episode: What Seth has been up to in the year since he was last on the show Why he has 233 Grateful Dead albums Why telling employees to be authentic is not the right approach for organizations How we market ourselves Seth’s experience working with science fiction writer, Isaac Asimov Contact: sethgodin.com This episode of The Future of Work Podcast was made possible by our friends at ServiceNow. Please show your support by checking out the great work they are doing! Give employees the service experience they deserve because everyone deserves great experiences at work. Eliminate frustration and improve employee satisfaction with a single access point for efficient, personalized HR services. ServiceNow helps you put service at the heart of your business. Start today.
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/this-is-marketing-seth-godin Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world. No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your marketing goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he’s written a new one: “This Is Marketing: You Can’t Be Seen Until You Learn to See.” In his conversation with Alan, Godin discusses his new book and what it’s about: creating change and a modern way of thinking about marketing. Godin also touches on Nike and Colin Kaepernik, Brexit, and why, when trying to reach people, it’s important not to try to transform them or get them to admit they’re wrong, but simply to dance with them. And while he is a best-selling author and thought leader, Godin considers himself, first and foremost, a teacher. “I decided a bunch of years ago that I was a teacher,” says Godin. “And I decided that the best, most comfortable way for me to teach would be to notice things and try to explain them. And, if I do it well, people will say, ‘Well, of course.’ And that’s the goal — to uncover the obvious in a way that once people see it, they can’t unsee it.” You can find excerpts from Godin’s latest book and a video explaining why he wrote it here. Highlights from this week’s “Marketing Today” podcast include: Godin on his new book: “Writing a book is painful. Publishing a book is even more painful.” (1:32) The tendency of marketers to race to the bottom. (3:22) Godin discusses the ways polarization manifests itself in society and how to think about it. (7:06) Focusing on what’s easy to measure instead of focusing on what’s important — Godin’s take on capitalism and culture. (14:29) “Stories are more powerful than proof.” (19:36) From aerospace servotronic controls to ski bindings: Godin discusses how a chain of events when he was 14 years old led to the way he still builds his projects today. (27:13) Godin is fueled by seeing what happens when his work falls into the right hands. (32:04) Godin’s response to people seeking the next big thing. (38:10) Support the show.
Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.In this episode, we explore many topics, including:How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!Click here for the show notes for this episode.This episode is brought to you exclusively by LinkedIn Marketing Solutions, the go-to tool for B2B marketers and advertisers who want to drive brand awareness, generate leads, or build long-term relationships that result in real business impact.With a community of more than 575 million professionals, LinkedIn is gigantic, but it can be hyper-specific. You have access to a diverse group of people all searching for things they need to grow professionally, and four out of five users are decision-makers at their companies — so you can build relationships that really matter and drive your business objectives forward. LinkedIn has the marketing tools to help you target your customers with precision, right down to job title, company name, industry, etc. Why spray and pray with your marketing dollars when you can be surgical? To redeem your free $100 LinkedIn ad credit and launch your first campaign, go to LinkedIn.com/TFS!***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferriss
Fractional Vegetarians, Catalytic Mechanisms, Politically Active Moms, and More Welcome to the Process Hacker News, your weekly roundup of useful news and updates from Process Hackers who have been guests on Hack the Process with M. David Green. This week we’ve got fractional vegetarians, catalytic mechanisms, politically active moms, and more. For all the links, check out the show notes at http://www.hacktheprocess.com/2018-10-09-process-hacker-news-fractional-vegetarians-catalytic-mechanisms-politically-active-moms-and-more/ Enjoy! Events How to Be Successful Without Hurting Men’s Feelings is the title of the upcoming book from Sarah Cooper. It will be out this month, and she’s throwing a party! Come to the book launch in New York on October 30! Learn the concept of Catalytic Mechanisms and turn goals into results with Kimberly Wiefling on November 20 in Santa Clara, California. Be a more compassionate and mindful leader! Join the 5th Annual Mindfulness Leadership Summit which highlights some prominent speakers including Bill Duane. The event runs from November 1 to 4 in Washington, D.C. Media The Shade Room is a media company that supports black culture and has a huge following on Instagram. Listen in as founder Angelica Nwandu chats with Nicaila Matthews-Okome on Side Hustle Pro. The newest episode of The Dervish and the Mermaid with Kyeli and Pace Smith deals with being vegetarian, and how no one takes you seriously if you’re not doing it 100 percent. Grow and gain muscle. Malek Banoun teaches you how to do it in three steps on The Coach Malek Show. On the Get Out of Your Comfort Zone Podcast, Ron Carucci reveals how he rises to the occasion when he needs to step out of his comfort zone and how he helps others do the same in business. Writing Frank Strona shares his appreciation for an article by Stephen Lucas about being a big gay man and discussing some of the ways that size matters. After months on hiatus, Loic Le Meur is back on his feet, sharing what he’s been up to lately, and he invites you to sign up for the Leade.rs Newsletter for more updates to come. In these turbulent political times, Maria Dismondy just announced that she is a contributing author for an upcoming book, The Lose the Cape Mom’s Guide to Getting Socially and Politically Active, which comes out this October! Recommended Resources Expect Seth Godin’s new book, This Is Marketing: You Can’t Be Seen Until You Learn to See to hit the shelves on November 13! Some fans of Seth’s work are Tara Byrne, Alex Cespedes, and Tiffani Bova. Is being a highly-paid employee worth it? See what Robert Kiyosaki has to say about choosing employment over being the founder of your own company. Robert was a huge influence on JuVan Langford. Thanks for checking out this Process Hacker News update from Hack the Process. If you liked what you saw, please leave a comment to let us know what processes you’re hacking.
“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame. This interview is edited and produced with music and other features in the On Being episode “Seth Godin — Life, the Internet, and Everything.” Find more at onbeing.org.
“We are flying too low. We built this universe, this technology, these connections, this society, and all we can do with it is make junk? All we can do with it is put on stupid entertainments? I’m not buying it.” Seth Godin is wise and infectiously curious about life, the internet, and everything. He was one of the first people to name the “connection economy.” And even as we’re seeing its dark side, he helps us hold on to the highest human potential the digital age still calls us to. His daily blog is indispensable reading for many of us. He’s a long-time mentor to Krista. This interview happened in 2012. Seth now has a new podcast, “Akimbo,” and a new book coming out, “This Is Marketing: You Can’t Be Seen Until You Learn to See.” Seth Godin writes the wildly popular daily, Seth’s Blog. He’s the author of many best-selling books, online and in print, including “Purple Cow,” “The Dip,” and “Linchpin.” In 2018 he was inducted into the Marketing Hall of Fame.
What does it mean to become embodied? Why is it important and how does one go about doing it?Today my guest, Mark Walsh, takes us on his own journey of becoming embodied.---First off, a giant thank-you to my sponsor:Somatic ExperiencingTrauma may be a fact of life, but it doesn’t have to be a life sentence. Somatic Experiencing is a psychobiological method of addressing clients’ physical and emotional trauma conditions, and helps to give voice to their experiences without a need for them to retell the story.SE was founded by Dr. Peter Levine, author of the bestseller Waking the Tiger, who developed Somatic Experiencing based on explorations of how animals deal with threat, nervous system overwhelm, and traumatic experiences on a daily basis.SE focuses on regulation of the nervous system and offers the opportunity to engage, complete, and resolve the body’s instinctual responses to traumatic experiences. For more information regarding Somatic Experiencing and the SE professional training program, please visit: traumahealing.org/TTP---Mark is the founder of The Embodied Facilitator Course, Embodied Yoga Principles, The Embodiment Podcast and The Embodiment Conference.With an honours degree in psychology, 20+ years of yoga experience and an aikido black belt, he has dedicated his life to embodied learning. These days, he teaches and mentors young embodiment teachers all over the world. In This EpisodeMark's WebsiteEmbodied Facilitator WebsiteContact MarkEmbodied Facilitator On facebookThe Embodied Trauma Conference. February 3-8, 2020, onlineThe Embodiment Conference. October 4-25, 2020, onlineSeeing That Frees, Robert BurbeaThis Is Marketing: You Can't Be Seen Until You Learn to See, Seth GodinSupport this podcast at — https://redcircle.com/the-trauma-therapist-podcast-with-guy-macpherson-phd-inspiring-interviews-with-thought-leaders-in-the-field-of-trauma/donationsWant to advertise on this podcast? Go to https://redcircle.com/brands and sign up.
© 2020-2025 Ivy Podcast Discovery LLC
