Biz Soup Talk Radio

Ryan Kugler : The Liquidation and Closeout Business Episode 115 with Ryan Kugler of Plan B, A5 Events and Ideal Content Ryan Kugler is the president and owner of three companies: Plan B, one of the nation’s largest secondary wholesalers; A5 Events; and Ideal Content. Born in Chicago, Ryan moved to Los Angeles at a young age where he took an interest in the film industry and made his way onto several studio lots, becoming friends with actor Ted Danson. During breaks from school, Ryan worked for the family business DVA, which bought and sold VHS tapes. After finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes and he quickly moved up to buyer, soon followed by VP of purchasing. In 2013, Ryan left DVA because he saw the writing on the wall (DVDs were on the decline and many people were watching films on demand). Over the next few years, he started three companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers; A5 Events, which produces corporate events for large corporations and nonprofit organizations; and Ideal Content, a marketing company that works with Fortune 500 companies to produce new and unique high-end marketing products. Listen to this information-packed BizSoup Podcast Radio episode with Ryan Kugler about the liquidation and closeout business. Talking points include: ●    How to buy and sell unwanted inventory. ●    Why cash is king. ●    Taking steps to get rid of inventory. ●    Why there is competition for inventory.   Connect with Ryan Kugler Website: www.ryankugler.com Facebook: facebook.com/Plan-B-Distribution-589723291179547/ LinkedIn: https://www.linkedin.com/in/ryan-kugler-8653265/             Ryan Kugler ryan@aplanb.com http://www.ryankugler.com/ https://www.aplanb.com/ BIO Ryan Kugler is the President and owner of three different companies, A5 Events, Ideal Content, and Plan B (which is one of the nation’s largest secondary wholesalers in the country).  Born in Chicago, Ryan moved to Los Angeles at a young age where he took a strong interest in the film industry and made his way onto several studio lots becoming a good friend of Ted Danson, star of Cheers, The Good Place, and Mr. Mayor. On his breaks from school Ryan worked for the family business DVA, which bought and sold VHS tapes. Upon finishing school, he moved to Florida to work full time at DVA in sales. It took him only a short time to learn the ropes, and he quickly moved up to Buyer, soon followed by VP of Purchasing. In 2013 Ryan saw the writing on the wall (DVDs declining and people watching films on demand) and left DVA, and over the course of the next few years started three different companies: Plan B, which buys and sells closeouts from manufacturers, wholesalers and retailers, A5 Events which produces corporate events for large corporations and Non-Profit organizations, and Ideal Content a marketing company that works with Fortune 500 companies producing new and unique high end marketing products. Title: The Liquidation and Closeout Business Talking Points ◘ Buying and Selling Unwanted Inventory ◘ Cash is King ◘ Steps to Getting Rid of Inventory ◘ Competition for Inventory Social Media LinkedIn https://www.linkedin.com/in/ryan-kugler-8653265/ Facebook https://www.facebook.com/Plan-B-Distribution-589723291179547/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Lynn Palmer lynnpalmer@clearchannel.com https://clearchanneloutdoor.com/ VP Sales/Market Manager San Diego, Clear Channel Outdoor Bio Lynn Started in Radio where she learned a lot about 5, 10, 15 second advertising clips that needed to get to the point quick with only a few words. That experience gave her a vast portfolio of knowledge and experience and helped her move from radio to billboard advertising where she was hired by Clear Channel Outdoor in 2015. Clear Channel Outdoor is a worldwide out of home advertising company offering a wide variety of outdoor signs across the U.S., in 43 of the top 50 DMAs. Their billboards, digital billboards, airport signs and other outdoor advertising options enable brands to connect with people in different environments.  Ms. Palmer is currently the VP Sales/Market Manager in San Diego, CA  Title Billboard Advertising: A New and Improved Way of Reaching a Mass Audience    Talking Points ◘ How Billboard Advertising has evolved ◘ “Out of Home” Mass Reach Medium ◘ Using Data in Aggregate to Identify Where the Customer is and What the Customer Wants ◘ Digital Ads: flexibility to change within Seconds Social Media https://www.linkedin.com/in/lynn-palmer-8a0b098/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Xero Shoes: Moving Forward by Going Back in Time Episode 113 with Steven Sashen of Xero Shoes Steven Sashen, CEO of Xero Shoes, is one of the fastest men over 55 in the United States. He wears nothing but Xero shoes and swears by them. He says most shoe companies design shoes with luxurious cushioning and arch support, making your foot feel comfortable and protected. But those actually hurt the strength of your foot, he says, and cause more injury than his minimalist shoe line. His company manufactures and sells lightweight performance recreation footwear. People in 97 countries enjoy his sandals and shoes for everything from a stroll on the beach or hike in the woods to a gym workout or marathon run. Xero is all about NATURAL: Natural FIT -- your toes can spread and relax in the wide toe box. Plus the XERO-drop (non-elevated heel and low-to-the-ground design) allows for proper posture, balance and agility; Natural FUNCTION -- Xeros designs let your feet bend, flex and move the way they're supposed to. And they're so lightweight you barely feel them; Natural FEEL -- the exclusive, patented FeelTrue® sole protects you while also giving your feet and brain the ground feedback they want to feel. Listen to this information-packed BizSoup Podcast Radio episode with Steven Sashen about how naturally-designed footwear can improve your life. Talking points include: ●    How the major hype from shoe companies about motion control, padding, arch support and stabilization is destroying your feet. ●    Finding a name that fits the brand. ●    Ways to find a product that gives people what they really need. ●    How to listen to what people are asking for and get involved in the conversation.   Connect with Steven Sashen Website: www.xeroshoes.com Twitter: twitter.com/xeroshoes Facebook: facebook.com/xeroshoes LinkedIn: linkedin.com/company/xero-shoes/ Instagram: Instagram.com/xeroshoes/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Feifer : An Entrepreneur: Then and Now Episode 112 with Jason Feifer of Entrepreneur Magazine and jasonfeifer.com Jason Feifer is Editor-in-Chief at Entrepreneur Magazine but he acts more like an entrepreneur. In addition to his full-time job, he writes and hosts webinars and is the host of multiple podcasts. He produces and stars in his online videos and is a blogger, keynote speaker, writer, humorist, producer, editor and life coach. He is redefining how people work in post-Covid America.   Listen to this information-packed BizSoup Podcast Radio episode with Jason Feifer about modern-day entrepreneurship. Talking points include: ●    How entrepreneurs are problem solvers. ●    How to make the ubiquitous webinar work for you. ●    Why data and failure are your two best friends. ●    How to pick an idea and grow a business.   Connect with Jason Feifer: Website: jasonfeifer.com Twitter: twitter.com/heyfeifer Facebook: www.facebook.com/jasonfeifer LinkedIn: www.linkedin.com/in/jasonfeifer/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Authority Branding: Right Message, Right Clients, Right Revenue Episode 111 with Curt Mercadante of Merc Enterprises   Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money. For 25 years, he has counseled small businesses and entrepreneurs, as well as some of the largest corporations and associations in the country. He built three profitable businesses, including a seven-figure public relations and advertising agency. Curt is a Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast and author of the bestselling book, “Five Pillars of the Freedom Lifestyle.” He lives in Charleston, S.C., with his wife, Julie, and four children.     Listen to this information-packed BizSoup Podcast Radio episode with Curt Mercadante about authority branding. Talking points include: ●       The Four Pillars are Attention, Accuracy, Alignment and Authenticity. ●     Create your “one-sentence” impact message. ●     Know who you want to serve, what they want and how you can get it to them.   Connect with Curt Mercadante Website: https://www.merc.enterprises/ LinkedIn: https://www.linkedin.com/in/curtmercadante/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Reaching Super Humanness in Yourself AND Your Business Episode 110 with Karen Love Lee   Karen Love Lee is a passion-preneur coach, empowering highly ambitious men into passion-driven entrepreneurship. As a recovering overachiever driven by unconscious emotional trauma, her healing journey from suicide to self-love to success set the foundation to fulfill upon her life’s purpose: empowering others through her life experiences. As a result of healing her depression, causing subconscious suicidal tendencies, Karen created cutting-edge mental performance techniques interlaced with her gifted intuition. These profoundly effective methods radically enrich the lives and dreams of her leadership-based clientele.   Listen to this information-packed BizSoup Podcast Radio episode with Karen Love Lee about reaching super humanness in yourself and your business. Talking points include: ●     Get to the root of the problem. ●     The No. 1 dream killer is unconscious fear. ●     Have the courage and willingness to pivot and change. ●     Childhood trauma can shape your life.   Connect with Karen Love Lee Website: karenlovelee.com Twitter: https://twitter.com/IgniteYourPower Facebook: https://www.facebook.com/KarenLoveLeeDreams   Instagram: https://www.instagram.com/KarenLoveLee/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Susan Fennema : Managing the Chaos Episode 109 with Susan Fennema of Beyond the Chaos Susan Fennema is the Chaos Eradicating Officer (CEO) of Beyond the Chaos, a consultancy helping small-business owners to simplify their operations and manage their projects so they can grow their businesses and get their lives back. With more than 30 years of operations/project management experience in professional service industries, she is on a mission to improve American society exponentially. When not making multi-course dinners, she enjoys Texas A&M football games and Blackhawks hockey. She lives and works from her home in McKinney, Texas, with her husband, dog and cat. Listen to this information-packed BizSoup Podcast Radio episode with Susan Fennema about managing the chaos in small businesses. Talking points include: ●   Control the chaos by building systems. ●   Expectations: What you want It to be vs. what it is. ●   Fill gaps by identifying problems and putting a process in place.   Connect with Susan Fennema Website Beyondthechaos.biz LinkedIn linkedin .com/in/susanfennema/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Track and Measure: Key Ingredients for a Successful Business Episode 108 with Mitch Levinson of Creative Sizzle   Creative Sizzle is a boutique creative agency focused on marketing and technology in today’s digital environment. Creative Sizzle turns marketing into an engaging and interactive experience through strategy, brand, lead generation and lead capture. CEO Mitch Levinson is a sales and marketing-focused executive, with a strong technology background. His experience in selling, marketing and developing direct technology solutions for efficient and effective sales and marketing programs has made Creative Sizzle a fast-growing digital marketing solution for diverse clientele. Clients and projects range from independent companies with revenue under $1M to Fortune 500 public companies. Helping customers, clients and companies become more efficient and effective through best practice and the use of technology solutions continues to be the focus.   Listen to this information-packed BizSoup Podcast Radio episode with Mitch Levinson about key ingredients for a successful business. Talking points include: ●     The importance of brand, branding and lead generation. ●     How to update your message based on your tracking report. ●     Figure out what you spend money on, how to track it and who you are trying to reach.     Connect with Mitch Levinson Website creativesizzle.com Twitter Twitter.com/creative sizzle Facebook facebook.com/creativesizzle LinkedIn Linkedin.com/company/creative-sizzle/ Instagram Instagram.com/creativesizzle/       Learn more about your ad choices. Visit megaphone.fm/adchoices

Attract and Scale with Organic Marketing Episode 107 with Lloyd Yip of Attract & Scale   Lloyd Yip is the founder of Attract & Scale, which helps coaches, consultants and other online entrepreneurs who sell high-ticket offers to massively grow their business by using highly scalable organic strategies. He empowers business owners to grow even without complicated and costly ad strategies or annoying, time-consuming lead-generating tactics. This way, they can create impact, generate wealth and achieve the life of their dreams. Lloyd is originally from Canada but currently resides in Brazil.   Listen to this information-packed BizSoup Podcast Radio episode with Lloyd Yip about attracting and scaling with organic marketing. Talking points include: ●     What does it mean to attract and scale? ●     Who are your customers and where can you find them? ●     Why you need to understand the different formats of your digital community.   Connect with Lloyd Website attractandscale.com LinkedIn https://www.linkedin.com/in/lloydyip/?originalSubdomain=ca   Facebook https://www.facebook.com/attractandscale/   Email lloyd@attractandscale.com           Learn more about your ad choices. Visit megaphone.fm/adchoices

What it Takes to be a Great Leader Episode 106 with Alex Kuhn of Born to Lead     Alex Kuhn learned at a very young age what it takes to achieve anything you put your mind to. He is founder of Born to Lead, which helps purpose-driven entrepreneurs become the leaders they were born to be and start, grow and scale six-, seven- and eight-figure businesses. He trained for the Olympics at age 12 for swimming and at 24 became one of the youngest NCAA coaches, establishing himself as a game-changing leader. With more than 200 known success stories, his work has helped leaders build businesses that align with whom they are, resonate with whom they want to be, and intuitively fulfill where they want to go.   Listen to this information-packed BizSoup Podcast Radio episode with Alex Kuhn about what it takes to be a great leader. Talking points include: ●     Why you should love what you do and do it the best you can. ●     How you need to be honest with yourself and know your strengths and weaknesses. ●     Why it’s important to take risks. ●     How you need to show true compassion for your employees.   Connect with Alex Website alex-kuhn.com Facebook facebook.com/mark.kuhn7 LinkedIn linkedin.com/in/alexkuhnco/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Clarity in Your Business Life Episode 105 with Stu Massengill of National Trainer with Tony Robbins   Stu Massengill is on a mission to change the statistic from 80% of people not loving what they do to 80% of people falling in love with what they do! He is a Peak Performance Strategist for Tony Robbins and the founder of Finding Direction. Through his podcast and university, he helps people go from lost in life to creating a life full of passion and fulfillment. As a high achiever under 30, Stu has accomplished many things from building an 8-figure business at 20 years old to beating cancer at 24 years old. Stu brings his passion and heart to create lasting impact across the globe.   Listen to this information-packed BizSoup Podcast Radio episode with Stu Massengill about building clarity in your business life. Talking points include: ●     The power of networking and communicating. ●     F.O.R.M. From occupation, recreation, and motivation. ●     Why it’s important to know where you are, where you want to go, and what your roadblocks are. ●     How your psychology is the chokehold on the growth of your business.   Connect with Stu Website stumassengill.com Facebook facebook.com/stu.massengill Instagram @stumassengill         Learn more about your ad choices. Visit megaphone.fm/adchoices

The E-Commerce Disruptor Episode 104 with Kevin Zhang of Kreator eCommerce   Kevin Zhang is a serial entrepreneur and the CoFounder & CEO of Kreator eCommerce, a global eCommerce organization including over 60 team members with facilities in 3 countries. At 23, he achieved acclaim in the digital strategy and eCommerce community by generating $20M in sales in his first year as an entrepreneur. Now 24, Kevin is determined to transform the world of online education. He has spoken in front of 3,000 attendees at Affiliate World and was named a Top 5 Online Entrepreneur by Yahoo Finance. Kevin has educated thousands of students and many have built 6-figure and 7-figure businesses in record time despite starting with zero experience. Aside from managing his business, he is an active advocate for eCommerce education and has provided mentorship to thousands of students around the world. He is determined to empower and inspire future generations of eCommerce entrepreneurs. Listen to this information-packed BizSoup Podcast Radio episode with Kevin Zhang about disrupting e-commerce. Talking points include: ●     Marketing vs. the supply chain. ●     E-commerce toolkit. ●     Selling before having inventory. ●     Stop scroll effect   Connect with Kevin Website KevinZhang.com LinkedIn linkedin.com/in/kevin-zhang-60219670         Learn more about your ad choices. Visit megaphone.fm/adchoices

Am I Going to be Ok? Helping Businesses Get Closer to the Things That They Want Episode 103 with Dan Nicholson of Nth Degree CPAs When purpose driven entrepreneurs grow tired of spinning their wheels seemingly getting further away from things that actually matter to them, they call Dan Nicholson for help. After completing a prestigious fellowship and working for some of the largest, most successful companies in the world, Dan gave it all up and started his own firm where he was able to develop tools to help his clients and partners answer the one question all successful business owners are asking themselves “Am I going to be okay?” through his financial certainty methodologies. Financial Certainty is an unconventional way of looking at business growth. Instead of focusing on acquiring more, the focus is getting closer to the things that actually matter to the business owner/entrepreneur. The first step to eliminating entrepreneurial anxiety is decreasing the uncertainty around reaching your goals and Dan has developed the tools to do just that, including the “Certainty App” that helps small-to-medium sized business get the financial clarity they need to achieve the success they want. Listen to this information-packed BizSoup Podcast Radio episode with Dan Nicholson about helping businesses get closer to the things they want. Talking points include: ●   How to know if you’re going to be okay. ●   Why more isn’t the answer to everything. ●   How businesses need profit and preference-based priorities. ●   The asymmetric bet.   Connect with Dan Website nthdegreecpas.com Twitter @NthDegreeCPAs Facebook facebook.com/NthDegreeCPAs LinkedIn linkedin.com/company/nth-degree-cpas-pllc Learn more about your ad choices. Visit megaphone.fm/adchoices

Strategic Tax Planning: Getting the Most out of The Tax Code  Episode 102 with Boris Musheyev of borismtax.com   When Boris Musheyev graduated from Baruch College in New York City, he wanted to do taxation and nothing else. He started working for a local CPA firm and when preparing tax returns, he soon realized that many of his clients were overpaying. But by the time he was preparing their tax returns, there was not much he could do to help them. Saving REAL money on taxes requires PROACTIVE tax planning. So, Boris decided to become a Tax Planner. He completed the specialized training to become a Certified Tax Coach (CTC) and opened his own CPA firm in 2017. Boris specializes in tax planning and compliance for self-employed attorneys and law firms. He uses proven tax strategies to save his clients tens of thousands of dollars on taxes every year. Boris believes that accounting is more than just being correct, it’s being strategic, proactive and maximizing tax savings by understanding the tax code. Boris says his firm has one goal: a commitment to doing everything in his power to help his attorney clients to legally reduce taxes and take home more of their hard-earned money. Boris is a member of the National Association of Tax Professionals and the New York State Society of CPAs.   Listen to this information-packed BizSoup Podcast Radio episode with Boris Musheyev about strategic tax planning and getting the most out of the tax code. Talking points include: ●     Why you should start with an LLC when creating an entity. ●     How you need to know the rules when opening 401Ks for your employees. ●     Adding your kids to payroll. ●     How to take advantage of tax-free employee health premiums.   Connect with Boris Website borismtax.com Facebook facebook.com/boriscpataxpro LinkedIn linkedin.com/in/boris-musheyev         Learn more about your ad choices. Visit megaphone.fm/adchoices

Building Success for Entrepreneurs in the Black Community Episode 101 with Paris Pendelton of Diva Hustle Radio Paris Pendelton is a single mother, educator, artist and entrepreneur. Like many other women of color who are raising children in the black community around the world, she has met enormous obstacles, closed doors and broken dreams in her pursuit of achievement. She has persevered the adversity blocking her path and continued right along the road to success now owning five businesses, including a 100% independently black-owned radio station that aims to bridge the gap between cultural boundaries in Hip Hop, Rap and R&B. Paris dedicates her life to amending social injustices that helps keep her focused on black and brown communities. Paris is an avid volunteer for various community and state initiatives to supporting gender equality and women’s empowerment around the world. Listen to this information-packed BizSoup Podcast Radio episode with Paris Pendelton about building success for entrepreneurs in the black community. Talking include: ●   Diva Hustle Radio: combining a talk show with music. ●   Using hip hop as a positive voice for change. ●   Teaching aspiring entrepreneurs business basics. ●   Choosing the right business.   Connect with Paris Website divahustleradio.com Facebook facebook.com/DivaHustleRadio Instagram @divahustleradio Learn more about your ad choices. Visit megaphone.fm/adchoices

The Democratization of Digital Advertising Episode 100 with Joel Cox of Strategus   Joel Cox is the co-founder and EVP of Strategus. Thanks to the internet, cable and network television have been in decline for decades. Then Covid came along to compress years of consumer digital streaming adoption into a few short months. With this disruption, the legacy media is struggling to survive, and customer-facing companies are recalibrating. Some are powering their way forward as they take advantage of new technologies that, until recently, were only available to the biggest brands and budgets.    The most powerful tool in this new paradigm – programmatic advertising – is now accessible to millions of small and mid-sized businesses. Ads are delivered “over-the-top” (OTT) of cable on smart TVs, bought in automated, online auctions that occur billions of times every day. In this complex computing environment, these real-time “bid streams” precisely target infinite data points of individual buyers and their behavior patterns – who they are, what they’re shopping for, and where and when they’re likely to buy.    “This efficiency means that average businesses can reach buyers directly, with high quality and relevant on-demand video advertising” said Joel.   Listen to this information-packed BizSoup Podcast Radio episode with Joel Cox about the democratization of digital advertising. Talking points include: ●     Powerful TV advertising for the small and medium business community. ●     Consumer choice and advertising relevance. ●     Anonymous consumer training. ●     Advertising access to the open internet of streaming video, episodes, movies, documentaries, and live events.   Connect with Joel Website strategus.com Facebook facebook.com/strategusdigital LinkedIn linkedin.com/in/joel-cox-84699ba Learn more about your ad choices. Visit megaphone.fm/adchoices

Optometrist Turned Super Powered Amazon Seller Episode 099 with Dr. Travis Zigler of Eye Love Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Due to the success of Eye Love, others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers. Specializing in Amazon Pay Per Click (PPC), Dr. Travis and his team help businesses scale their Amazon sales and help increase brand clout. Listen to this information-packed BizSoup Podcast Radio episode with Dr. Travis Zigler about super powered Amazon selling. Talking points include: ●   Facebook, YouTube, E-mail, and blog posts all point to Amazon. ●   Consumers want to know if a product is a solution to their problem. ●   The importance of brand defensive ads, keyword-based advertising, and product targeting ads. ●   The importance of having an advertising budget.   Connect with Travis Website eyelovecares.org Facebook facebook.com/doctortraviszigler LinkedIn linkedin.com/in/dr-travis-zigler-9625112a Learn more about your ad choices. Visit megaphone.fm/adchoices

Health, Fitness, Wellness, and Diet: Key Ingredients for a Successful Business Episode 098 with Matthew Januszek of Escape Fitness Since co-founding Escape Fitness, taking it to a $33 million-dollar global business chosen by big brands and independent fitness professionals, such as the UFC, Equinox, 1Rebel, Sanctuary Fitness and more, Matthew Januszek has continued to be a powerful advocate for functional training. Their goal is to motivate and inspire people to get started and create exercise habits that last. Matthew travels the world, helping studios and gyms to turn their visions into world-class fitness destinations and awesome training experiences. During the pandemic, Matthew has become an advocate for at home training and maintaining physical and mental health to persevere in the face of life's challenges. In addition to being a father, he has started five companies and sits on the board of three companies across three continents. Matthew also interviews industry experts to share insight and experiences for the Escape Your Limits podcast. Listen to this information-packed BizSoup Podcast Radio episode with Matthew Januszek about the key ingredients for a successful business. Talking points include: ●   Why it’s important to build rapport with clients. ●   How people need to understand their strengths and weaknesses. ●   Why people need to stay mentally focused and accountable for everything they do. ●   How managing your business after it’s been successful is a whole new ball game.   Connect with Matthew Website escapefitness.com Facebook facebook.com/escapefitness LinkedIn linkedin.com/company/escape-fitness Instagram @escapefitness Learn more about your ad choices. Visit megaphone.fm/adchoices

Social Media : Learn from the Experts Episode 097 with Marty McDonald of Bad Rhino Social Media Marty has used social media strategies to actively recruit and build marketing business for over 18 years. He quickly realized the power of Digital Marketing in Recruitment Marketing and Business. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Marty is the Author of Great Beer is Not Enough and host of The Taps and Tees Pod Marty leads the day to day strategy of Bad Rhino’s Operations and Sales Strategies as well as Client strategies for Craft Beer, E-commerce and Golf Brands cast. Bad Rhino is a digital marketing agency born out of an idea. What that idea was, is keeping things as simple as possible in a complex internet world. Digital Marketing gets complex. It’s cumbersome, it’s time consuming to do it right, and then all of a sudden you have to lump a new strategy in there, and then Facebook or Google decides to change the strategy. When we started this company, we had a couple of different things that we wanted to make sure we bring to the forefront and one of them is real results. Listen to this information-packed BizSoup Podcast Radio episode with Mary McDonald about learning social media marketing from the experts. Talking include: ●   Why people have to start with a plan, they can’t just “post and pray.” ●   How people should do multiple tests and then go with what works. ●   Why people should use the 100-year-old : get the word out, get them interested, and close the deal. ●   How today’s customer is savvier than ever before.   Connect with Marty Website banrhinoinc.com Facebook facebook.com/BadRhinoInc LinkedIn linkedin.com/in/martinmcdonald Instagram @martymac1 Learn more about your ad choices. Visit megaphone.fm/adchoices

Search Engine Optimization: Improving Your Organic Visibility Episode 096 with Travis Bliffen of Stellar SEO                                   Travis Bliffen is the founder of Stellar SEO, a top rated U.S. link building agency. As an Army veteran,Travis took a leap of faith after a magazine article about the future of SEO. He dove deep and spent a year perfecting his craft. When he opened his firm in 2012, they quickly gained a reputation for being a cost-effective, honest and leading SEO agency. He has written many published works on SEO and link building, as well as being a featured speaker at SEMPO Cities among other industry Events. Listen to this information-packed BizSoup Podcast Radio episode with Travis Bliffen about search engine optimization and improving your organic visibility. Talking include: ●   How works. ●   Why you need to know the terms people search for that are most related to your business. ●   How you should look at what your competition is doing that you’re not. ●   Why you need to take into consideration budget restraints when deciding to do something.   Connect with Travis Website stellarseo.com Twitter @travisbliffen LinkedIn linkedin.com/in/travisbliffen Learn more about your ad choices. Visit megaphone.fm/adchoices

Squircle: Where Science and Nature Come Together Episode 095 with Francis Cholle of Squircle Academy Twenty years ago, Francis Cholle asked himself: How is it that we are able to get to the moon, and yet are still unable to sustain a balanced relationship with nature? His business, Squircle Academy tries to solve this problem by first dividing the brain into two basic groups: square and circle. The square represents the logical mind, the ability to reason, science. The circle, the more abstract, deals with emotions, creativity, intuition, nature. Cholle says by understanding the importance of both and by synergistically using both in business and in life helps to create an environment where science and nature are one and where ideas, concepts, processes, and ultimately success, flourishes.  Wall Street Journal and USA Today Best-selling author Francis Cholle uses deep human learning and cognitive science to help leaders and organizations solve complex problems and thrive in a chaotic world. As an international speaker, he has presented at Davos World Economic Forum, on the TED stage, Wharton and Columbia Universities, to name a few. His new book is called, SQUIRCLE A New Way to Think for a New World. It offers a simple yet unconventional science-based model to make sound decisions in an unsound world. To prove that this approach of holistic decision making could help businesses better adapt, innovate and succeed, Cholle decided to start a consulting practice, The Human Company. His unique methodology brought them unprecedented success. Listen to this information-packed BizSoup Podcast Radio episode with Francis Cholle about Squircle: where science and nature come together. Talking points include: ●   Why people should combine the logical mind with the emotional mind. ●   How people should pay attention to their intuition. ●   How to make you and those around you better people. ●   How to become a well-rounded businessman.   Connect with Francis Website squircleacademy.com Facebook facebook.com/squircleacademy LinkedIn linkedin.com/company/squircleacademy Learn more about your ad choices. Visit megaphone.fm/adchoices

The Taxman Cometh for the Self Employed Episode 094 with Sandy Botkin of Tax Reduction Public Accountant                                           Sandy Botkin, Attorney and Certified Public Accountant is Chief Executive Officer and Principal Lecturer of the Tax Reduction Institute based in the Washington, D.C. area. During the past twenty five years, Sandy has taught thousands of taxpayers how to save millions on their taxes at his seminars around the country. He consistently earns rave reviews for his clear and humorous presentations. Prior to joining the Tax Reduction Institute, Sandy spent three years in the tax department of the international accounting firm, Deloitte & Touche. He has extensive financial and legal experience, including five years as a legal specialist in the Office of Chief Counsel for the Internal Revenue Service. Sandy has authored numerous technical articles for national publications. His articles have appeared in almost every self-employed and home-based business magazine in the country. He has lectured to various professional and trade groups and has served as an Adjunct Professor of accounting and tax law at the University of Maryland and Columbia Union College. Sandy’s outstanding teaching ability has consistently earned him excellent ratings. In fact, Sandy was one of eight attorneys selected by the Internal Revenue Service to train all new attorneys to the Internal Revenue Service’s Corporate Tax Division. Sandy is a member of the Florida Bar Association and the Florida Institute of Certified Accountants. He is also a “Distinguished Real Estate Instructor” and is listed in “Who’s Who in Business.” Sandy’s latest book is entitled, “Achieve Financial Freedom Big Time!” Listen to this information-packed BizSoup Podcast Radio episode with Sandy Botkin about taxes and the self-employed. ●   Why you need to keep track of your expenses and mileage. ●   What the advantages are in having a homebased business. ●   How there are three important steps to managing your taxes ●   Why essential occupations provide financial independence and peace of mind.   Connect with Sandy Botkin Website taxreductioninstitute.com Facebook facebook.com/taxbot facebook.com/sandybotkin LinkedIn linkedin.com/company/taxbot Learn more about your ad choices. Visit megaphone.fm/adchoices

Living Trusts, Land Trusts, LLC’s Explained BizSoup Podcast Radio Episode 093 with Liran Aliav of Aliav Law Liran Aliav is an attorney providing legal services covering Estate Planning & Probate, Estate & Trust Litigation and Tax: Consumer and Real Estate: Consumer. Liran Aliav, who practices law in Beverly Hills, California, was selected to Rising Stars for 2016 - 2020. This peer designation is awarded only to a select number of accomplished attorneys in each state. The Rising Stars selection process takes into peer recognition, professional achievement in legal practice, and other cogent factors. Prior to becoming an attorney, he studied at Loyola Law School Los Angeles. He graduated in 2013. After passing the bar exam, he was admitted to legal practice in 2013. Listen to this information-packed BizSoup Podcast Radio episode with Liran Aliav about living trusts, land trusts, and LLCs. Talking points include: ●   How a living trust works. ●   How to avoid probate. ●   How umbrella works. ●   How to utilize land trusts.   Connect with Liran Aliav Website aliavlaw.com Facebook facebook.com/permalink.php?story_fbid=258378445543490&id=103134054401264 LinkedIn linkedin.com/in/liran-aliav-esq-b0a52349/ YouTube youtube.com/channel/UCxJbd2OAHLI_HuEZgsH_DHA Learn more about your ad choices. Visit megaphone.fm/adchoices

Become an Amazon FBA Seller! Episode 092 with Isaac Kuhlman of REAL Coaching Isaac Kuhlman has been an Amazon Brand Developer since 2013, responsible for more than $12 Million in revenue. He is the cofounder of REAL Coaching with Kirsty Verity where they have helped over 1,000 Amazon FBA (fulfillment by Amazon) Sellers grow their businesses with the right strategies to achieve their freedom goals. They specialize in taking sellers who are stuck or plateaued in their business and break through to reach the real success they desire. Listen to this information-packed BizSoup Podcast Radio episode with Isaac Kuhlman about becoming an Amazon FBA Seller! Talking points include: ●   How to develop a brand within Amazon. ●   How to use Amazon as a sales channel. ●   How to identify products and profit margins. ●   Why having the right messaging leads to traffic and conversion.   Connect with Isaac Website goteamreal.com Facebook facebook.com/Isaac.kuhlman facebook.com/groups/AmazonSellerRoundTable LinkedIn linkedincom/in/isaackuhlman Instagram @real_amazon_coaching Learn more about your ad choices. Visit megaphone.fm/adchoices

A Sea Change Coming in the Way Employees Get Paid Episode 091 with Matthew Kopko of DailyPay Matthew Kopko is DailyPay's Vice President of Public Policy, where he manages DailyPay's interactions with regulators, legislators, other government officials and stakeholders. Matt was drawn to DailyPay because he has a passion for focusing on emerging technologies that help improve the lives of millions of working individuals. Prior to his role at DailyPay, Matat served in a similar role at Bird, the micromobility company. Matt was also a senior government official and member of the Senior Executive Service, as well as an attorney in private practice. Matt holds a bachelor's Princeton University, and a JD/MBA from the University of Chicago. Listen to this information-packed BizSoup Podcast Radio episode with Matthew Kopko about a change in the way employees get paid. Talking include: ●   How DailyPay is going to make bi-monthly payroll obsolete. ●   How once-a-month payroll payments don’t allow employees to access money when they need it. ●   Why this is a good alternative to low income and high turnover companies. ●   How employees will save an average of $1,205 a year in overdraft fees and late fees.   Connect with Matthew Website dailypay.com Facebook facebook.com/dailypay LinkedIn linkedin.com/company/dailypay-inc Learn more about your ad choices. Visit megaphone.fm/adchoices

Entrepreneurs: The Struggles Within Us Episode 090 with Simon Lovell of SimonLovell.com Simon Lovell is a business mentor, speaker, and author. He loves to help people True Transformation in their lives. He was a bullied teen, later addicted to drugs, alcohol, and gambling. Simon was always trying to figure out why he wasn't happy. He thought that a lot of money would make him happy. He ended up with Ferraris in his driveways and big homes around the world but still wasn't fulfilled. He was depressed a lot and stressed. In April 2018 Simon experienced a profound shift and spiritual awakening. After that moment, his life has never been the same again. He feels inner peace, flow and ease. Now he’s one of the top CEOs. Entrepreneurs call him to help them let go of the past so they can live their best life living in the . Simon is originally from the UK but now living in the United States. He is the proud dad to an amazing King Charles Cavalier puppy called buddha. Listen to this information-packed BizSoup Podcast Radio episode with Simon Lovell about the struggles of being an entrepreneur. Talking include: ●   How changing self-sabotaging behaviors helps your business. ●   The Split: desire vs. pushback ●   Sustainability: joyfulness from within. ●   Coherence: the flow between the heart and the brain.   Connect with Simon Website simonlovell.com Twitter Facebook facebook.com/simon.lovell.7731 LinkedIn linkedin.com/in/simonlovell Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Restaurants Get Through the Tough Times Episode 089 with Fred Langley of RestaurantSystemsPro.net Fred Langley is the CEO, and restaurant coach for RestaurantSystemsPro.net. He leads the company’s consulting services, coaching members, conducting seminars and overseeing the training and technical support team for the company’s restaurant management software, SMART Systems Pro. Fred has been with RestaurantSystemsPro.net since 2006. He became a restaurant coach for the company after seeing incredible success as a customer. He evolved his role from occasional coach to a key player in retention and operations. He brings his experience as a chef and restaurant owner to the team, helping members to literally revolutionize how they operate using the same systems and tools he learned as a member. Prior to owning his own restaurants, Fred was with John Ash & Co. Restaurant in California’s wine country for eight years, where he worked his way up to sous chef. Prior to John Ash, he spent three years as an unofficial apprentice to a classically trained French chef. Listen to this information-packed BizSoup Podcast Radio episode with Fred Langley about helping restaurants get through the tough times. Talking points include: ●   How to get control of fixed and variable costs. ●   Why increased sales doesn’t mean increased profits. ●   How you should work towards a 45-cent gross margin. ●   Why you should trust your team: delegate vs. abdicate.   Connect with Fred Langley Website restaurantsystempro.net Facebook facebook.com/RestaurantSystemsPro LinkedIn linkedin.com/company/therestaurantexpert-com Learn more about your ad choices. Visit megaphone.fm/adchoices

A Look at How the New Administration Might Change Your Tax Outlook and Retirement Savings Plan Episode 088 with Chase Wilsey of Wilsey Asset Management Chase Wilsey has established himself as a highly regarded investment analyst in the San Diego area. He currently serves as the Vice-President of Wilsey Asset Management, an SEC, Registered Investment Advisory Firm. Chase plays a key role in building the WAM client portfolios by applying proven fundamental analysis to company research and asset selection.   For over 5 years, he has also co-hosted the Smart Investing Show with Brent and Chase Wilsey. The show has been heard on San Diego airwaves for over 27 years and is now airing on FM 97.3 The Fan, KPRZ 1210 AM/106.1 FM, AM760 as well as by Podcast. In addition, Chase serves as a regular financial contributor for Fox 5 San Diego, speaking on a variety of financial and economic topics.   Chase is a student-athlete alumnus of Northern Arizona University, graduating Summa Cum Laude with a Finance degree. He also earned his MBA from Mississippi State University. Listen to this information-packed BizSoup Podcast Radio episode with Chase Wilsey about how the new administration might change tax outlooks and retirement savings plans. Talking points include: ●   How there might be possible 401k tax changes. ●   How a tax increase or no tax increase could affect your bottom line. ●   How to prepare for the end of the year and the tax changes to look out for.   Connect with Chase Wilsey Website wilseyassetmanagement.com Twitter @BrentWilsey Facebook facebook.com/wilseyassetmanagment LinkedIn linkedin.com/in/brentwilsey Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a Social Media Empire One Webinar at a Time Episode 087 with Siddharth Rajsekar of siddharthrajsekar.com Siddharth Rajsekar, AKA Sidz, is a musician turned digital geek, turned Social Media Marketing extraordinaire. For the last seven years, Sidz has been running a digital agency representing clients like Robert Kiyosaki, Jack Canfield, Tony Robbins and more. He’s the creator of the Freedom Business Model and is on a mission to create 1,000,000 digital leaders. He currently nurtures one of India’s largest tribe of Coaches & Experts who are building their own digital ecosystems. As a digital growth hacker with over a decade of experience, Sidz has perfected a formula where anyone can multiple streams of income by selling their own eLearning, and courses, as well as digital coaching. Workshops. Sidz has more than 5,000 students that he is currently mentoring on this journey of FREEDOM, where many of them are making over $5000 per month (without any office or employees) Recognized as one of India's leading and sought-after “info-marketing” specialists, Sidz has been featured in leading newspapers across the country and around the world! Sidz mission is to build an army of Digital Leaders who use core principles of humanity and simplicity which in turn improves ones' social skills, happiness, productivity, and awesomeness! Listen to this information-packed BizSoup Podcast Radio episode with Siddharth Rajsekar about building a social media empire one webinar at a time. Talking include: ●   How people need to use the basics of business: exposure, attract, convert. ●   How the webinar is an important tactic. ●   How people need to identify their product, their price point and what they are willing to pay for a new customer. ●   How important strategy, principles, and tactics are to refine and scale businesses.   Connect with Siddharth Website siddharthrajsekar.com Twitter @sidz Facebook facebook.com/siddharthrajsekar LinkedIn linkedin.com/in/siddharthrajsekar Instagram @siddharthrajsekar Learn more about your ad choices. Visit megaphone.fm/adchoices

Finding the Perfect Remote Candidate for Your Business Episode 086 with Anna Shcherbyna of remotivate.com Anna Shcherbyna is the founder and CEO of remotivate.com – a company dedicated to reshaping the space of remote recruitment, from how candidates are screened to helping online businesses build and manage remote teams in a unique and sustainable way. Anna and her team find your perfect remote candidate and take care of everything – so you can grow your business. Remotivate handles all your due diligence relating to candidate communication, arranging interviews, discussing salary expectations and conducting reference checks, saving you tons of time and frustration. Ultimately, we identify the top 3-5 candidates to send to you for 1-on-1 calls. This done-for-you service is for online entrepreneurs/businesses with remote teams and uses a customized funnel to filter hundreds of candidates to deliver only the best ones to you. Listen to this information-packed BizSoup Podcast Radio episode with Anna Shcherbyna about finding the perfect remote candidate for your business. Talking include: ●   How your vision needs to be based off the understanding of your clients’ needs. ●   Why a hiring funnel identifies a good fit for both parties. ●   How business owners should positions to the best candidate. ●   Why you should a comfortable interview.   Connect with Anna Website LetsRemotivate.com Facebook facebook.com/anna.shcherbyna4994 LinkedIn linkedin.com/in/anna-shcherbyna Learn more about your ad choices. Visit megaphone.fm/adchoices

Everything Starts with an Idea in Someone’s Mind Episode 085 with John DeBevoise of BIZSOUP Media On this special edition of BizSoup Podcast Radio, John discusses how you can inspire innovation to keep your business growing even during the pandemic, by utilizing skills and talents of those in your community. Connect with John Website bizsoup.com Twitter @BizSoup1 Facebook facebook.com/BizSoupTalkRadio LinkedIn linkedin.com/in/john-debevoise-podcast-host-54480292 Learn more about your ad choices. Visit megaphone.fm/adchoices

Making Money on YouTube  Episode 084 with Chris Myles of BenjisDad.com Chris Myles decided to be the bread winner when he and his wife were expecting their first child. Up until that point his wife had been working, so Chris had to figure out replace most, if not all, of her income. He decided to take the chance to start an business in blogging, , and YouTube teaching videos. His company has grown so much that Chris now teaches others how to build their own businesses with the same tools he used. Listen to this information-packed BizSoup Podcast Radio episode with Chris Myles about making money on YouTube. Talking include: ●   How there is value in YouTube. ●   Why you should add your voice to the conversation. ●   How affiliate marking and service-based products work. ●   Why people should start small and find a niche.   Connect with Chris Myles Website benjisdad.com Facebook facebook.com/benjisdadofficial YouTube youtube.com/ytsubscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Get an Education in Stock Market Trading Episode 083 with Jeff Bishop of RagingBull.com Jeff Bishop is CEO and Founder of RagingBull.com. Jeff has two degrees; finance and economics. Jeff is a lifetime member of MENSA, the high IQ society. He is a multi-millionaire trader and economist with nearly 20 years of experience. He failed building 4 businesses – even tried his hand as an online poker player but learned each step of the way to becoming a multi-millionaire before the age of 35. Jeff’s made multi-millions trading stocks, ETFs, and options. He is renowned as an incredible trader with a deep insight and pulse on the markets. He dabbles in virtually every aspect of the market but has a special gift and passion for trading options and has become the #1 live-streaming stock options trainer in America. While he maintains a disciplined approach to the market, he’s also not afraid to make the big bets and swing for the fences when he thinks there’s an edge on a trade. As the co-founder of Raging Bull, the premier destination for both new or experienced active traders who are looking for stock picks, stock ideas, how to get started trading stocks and overall stock market education, Jeff has grown a large following with over 2 Million unique users on his site each month, has a user base of over 500,000 and over 200,000 active social media followers Jeff also co-founded the RagingBull.com Foundation which donates trading profits to charities and whose mission is expressed as Trading Profits Paid Forward. The foundation has so far donated over half a million dollars to charity. Listen to this information-packed BizSoup Podcast Radio episode with Jeff Bishop about getting an education in stock market trading. Talking points include: ●   How Raging Bull Traders offer training members in real time. ●   How this gives people an opportunity to emulate successful traders. ●   Why managing money is like playing poker. ●   Why everyone should learn and understand the stock market.   Connect with Jeff Bishop Website ragingbull.com Facebook facebook.com/RagingBullTrading LinkedIn linkedin.com/in/jeff-bishop-515579185 Learn more about your ad choices. Visit megaphone.fm/adchoices

Tax Saving Tips for Small Business Episode 082 with Telma Landhorian of Elite Consulting Telma Landhorian is the founder and principal tax professional here at the Elite. Telma has been helping her real estate industry clients save tens of thousands of dollars on their taxes for more than ten years, but she got her start at Brigham Young University, where she studied public accounting. After graduating, Telma worked in public for a decade, identifying opportunities for business owners to reinvest in their companies, save for retirement, and structure their tax burdens appropriately. Once Telma had a deep background in tax planning services, she set out on her own and founded the Elite in 2017. Listen to this information-packed BizSoup Podcast Radio episode with Telma Landhorian about tax saving tips for small businesses. Talking include: ·        Common tax mistakes. ·        Children employees. ·        Overlooked deductions. ·        Depreciation schedules. Connect with Telma Landhorian Website eletetaxcut.com Facebook facebook.com/cpaebook LinkedIn linkedin.com/in/telmalandhorian Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping People Make Their Business Legit Episode 081with Elizabeth Hill of Legit Endeavors Elizabeth Hill is an entrepreneur, attorney, former counselor, and mother of four. In addition, Elizabeth recently launched the Legit Endeavors Podcast, focused on small business and entrepreneurs seeking to start or grow their business. Elizabeth is passionate about helping other entrepreneurs and small business owners level up their business by making sure it is legit in every way. The Legit Endeavors Podcast focuses on small business strategies, as well as making sure that the common legal pitfalls are addressed and avoided. In addition to recently launching Legit Endeavors, Elizabeth owns her own solo practitioner law firm, as well as a winery, bistro and vineyard, Burklee Hill Vineyards. Elizabeth enjoys public speaking on various matters, including small business and entrepreneurial issues, women's empowerment, and wine. She tackled law school as a non-traditional student after finding herself as a single mom with three young children. Elizabeth graduated Summa Cum Laude at the top of her law school class, while also two national championships in moot court (the exercise where students present an oral argument). Elizabeth enjoys being involved in her local community and spending time with family. Listen to this information-packed BizSoup Podcast Radio episode with Elizabeth Hill about helping people make their business legit. Talking points include: ●   How there are costs of business. ●   Why people can’t miss the “what ifs.” ●   How LLCs are the preferred entity for small businesses.   Connect with Elizabeth Hill Website legitendeavors.com Facebook facebook.com/legitendeavors LinkedIn linkedin.com/in/elizabeth-g-hill-08990121 Learn more about your ad choices. Visit megaphone.fm/adchoices

NNN Investment Properties: A Good Investment? Episode 080 Paul Bonanno of Net Lease Realty Partners Paul Bonanno is one of the nation’s leading experts on single-tenant properties and commercial real estate investments, as well as completing 1031 and 1033 IRC Tax Deferred Exchanges. Paul has nearly 30 years of experience in the industry. Paul has worked with numerous institutional and private investors and has sold properties tenanted by such companies, as Wal-Mart, Wells Fargo Bank, McDonald’s, Chick-Fil-A, AutoZone, Dollar General, Walgreens, PetSmart, and many others. Paul started Net Lease Realty Partners in 1998 with the vision of providing clients with a level of personalized service and expertise not readily available in large commercial brokerage firms. As a result, Net Lease Realty Partners has become one of the top producing niche brokerage firms in the single-tenant leased investment category. Paul has been in the industry for twenty-eight years, most notably as a partner with Net Leased Real Properties (1992-1998), now doing business as Net Lease Realty Partners. During his time at Net Leased Real Properties, Paul represented clients in over $1 Billion worth of real estate transactions spread over hundreds of escrows. The company as of 2020 has completed over $2Billion in total transactions. Paul’s transactions have included both Buyer and Seller representations in over 40 states. Paul has sold properties tenanted by companies such as Wal-Mart, Walgreen’s, CVS, AT&T, Kroger, Vons, US Bank, Bank of America, Barnes & Noble, Jack-In-The-Box, Burger King, Carl’s Jr., Taco Bell, McDonald’s, Federal Express, DaVita, Fresenius, AutoZone, Staples, Sterling (Jared’s), IHOP, Brinker, 7-Eleven and more. In addition, Paul has sold office, industrial and retail centers located in California, Texas, and Florida. In San Diego County, Paul sold the AT&T Building off of I-8, Pacific Station, and Ocean View offices along coast highway in Encinitas. Paul works with a large network of institutional clients and private investors to find the best-positioned properties. Listen to this information-packed BizSoup Podcast Radio episode with Paul Bonnano about NNN investment properties and if they are a good investment. Talking points include: ●   What an NNN lease is. ●   How there is a difference between an NN lease and NNN lease. ●   Why it’s important to understand the investor. ●   How not all NNN leases are the same. ●   How to keep tenants in tough economic times.   Connect with Paul Bonanno Website netleaserealtypartners.com Facebook facebook.com/NNNsearch LinkedIn linkedin.com/company/net-lease-realty-partners Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Organize Your Business and Optimize Your Sales Episode 079 with Lisa Peskin of Business Development University   Lisa Peskin has more than 25 years of experience in sales performance and management. Throughout her career, she has developed an award-winning reputation as a motivational and results-oriented sales professional. After a successful career as Vice President of Sales for Automatic Data Processing (ADP), running a 40 man sales force, Lisa launched her own sales training, consulting and coaching business in 2003. Since then, Lisa has helped thousands of sales professionals and sales managers increase their sales through training, just in time support and programs designed to maximize opportunities and drive ROI.   Lisa launched Business Development University in 2010 with the goal of helping sales and sales management professionals maximize their performance and potential. Lisa and her team are passionate about making an impact on individuals, teams and companies by helping them fill their sales pipelines with more qualified prospects on a consistent basis, close more business and ultimately exceed sales goals and expectations. In addition, the BDU team helps individuals that are managing and running sales teams to be as effective as possible in developing and motivating their sales associates to ultimately maximize their performance.   Lisa received a bachelor’s degree in Psychology from Pennsylvania State University and an MBA in Marketing from Temple University. Lisa resides in Upper Dublin, PA and is married with two children.   Listen to this information-packed BizSoup Podcast Radio episode with Lisa Peskin about organizing your business and optimizing your sales. Talking points include: ●     Why you should create a 30, 60, and 90-day game plan. ●     How you should reverse engineer your sales plan. ●     Why you need to take time for your business development. ●     How you need to know where your business comes from amd set smart goals around it.   Connect with Lisa Peskin Website businessdevelopmentuniversity.com Facebook facebook.com/lisa.peskin.7 LinkedIn linkedin.com/in/lisapeskin         Learn more about your ad choices. Visit megaphone.fm/adchoices

How Money Works and How to Use It! Episode 078 with Jerry Fetta of Wealth DynamX Jerry began his finance journey with a large national agency, got licensed and learned the basics there. Jerry decided to go off on his own and started his own firm that he built from the ground up. He got endorsed by Dave Ramsey in about 8 different territories for investing across the U.S. and was very successful at advising clients on mutual funds and retirement plans. Everything came to halt when Jerry’s mother passed away at 60-years-old and she never got to enjoy the benefits of her perfectly planned out financial and he learned some information that he had never known that changed his viewpoint entirely. He gave that first business away to a colleague and restarted with nothing. He founded Wealth DynamX, a Wealth Creation Firm that helps clients across the U.S. build wealth. He grew Wealth DynamX to $600,000 in revenue in their first 12 months and partnered with Grant Cardone as a former licensee. Since then, they have clients around the world, numerous employees and literally help change people's lives with finances. Jerry Fetta helps people un-confuse their money, so that they don't lose their money and can use their money to build wealth NOW! Talking ◘ Triangle Wealth – Earn, Save, Invest ◘ Value and Ability ◘ Gaining Financial Control ◘ Earn More Than You Spend and Earn A Lot! https://wdx.jerryfetta.com/ Facebook https://www.facebook.com/jerry.fetta LinkedIn https://www.linkedin.com/in/jerry-fetta/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Autonomous Security Robots - Coming to a Community Near You Episode 077 with Bill Li of Knightscope.com   Bill Li is an American entrepreneur with over 30 years of experience and has a broad and deep range of expertise gained from several global assignments in the automotive sector and a number of startups. He is presently the Chairman and CEO of Knightscope, developer of crime-fighting Autonomous Security Robots (ASRs).   At Ford Motor Company, Bill held over 12 business and technical positions, focused on 4 continents, cutting across each functional area. These positions ranged from component, systems, and vehicle engineering with Visteon, Mazda, and Lincoln; to business & product strategy on the US youth market, India, and the emerging markets in Asia-Pacific and South America; as well as the financial turnaround of Ford of Europe. After internally securing $250 million, Bill founded and was COO of GreenLeaf, a Ford subsidiary that became the world’s 2nd largest automotive recycler. Under his leadership, GreenLeaf grew to a 600-employee operation with 20 locations and $150 million in sales. At the age of 28, Bill was the youngest senior executive at Ford worldwide.   Bill was then recruited by SOFTBANK Venture Capital to establish Model E Corporation as its President and CEO, a new company where the "Subscribe and Drive" philosophy was first pioneered in California. He subsequently co-founded Build-To-Order Inc. (BTO) as its President and CEO, a company based on the direct distribution of build-to-order products.    Listen to this information-packed BizSoup Podcast Radio episode with Bill Li about autonomous security robots.  Talking include: ●   Physical Deterrence: How a robot like a police car changes behavior. ●   How the robot collects terabytes of data like license plates, facial detection, cell phone detection, and thermal scans ●   How the robots can broadcast audio warnings and be used as a loudspeaker by the police. ●   How the robots can be used as the eyes, ears, and tools for police and guards to do their job more effectively.   Connect with Bill Li Website  knightscope.com Facebook  facebook.com/knightscope  LinkedIn  linkedin.com/in/williamsantanali Learn more about your ad choices. Visit megaphone.fm/adchoices

Take Your Business Expertise and Write a Book! Episode 076 with Jesse Krieger of Lifestyle Entrepreneur Press Jesse Krieger sits squarely at the intersection of publishing and promotion – having signed two publishing deals on two different continents and navigated the world of becoming a best-selling author twice. It has been his honor to publish 100+ books during his 6-year tenure as founder & publisher of Lifestyle Entrepreneurs Press - The Publisher for The Passionate. In addition to being featured on over 50 media outlets for his best-selling book Lifestyle Entrepreneur, Jesse has been an entrepreneur his entire adult life and holds degrees from University of California, Berkeley, as well as National Taiwan University and Beijing Normal University. Listen to this information-packed BizSoup Podcast Radio episode with Jesse Krieger about using your business expertise to write a book. Talking points include: ●   Why you need to clarify your idea, who it’s for, what it teachers, and your motivation before writing a book. ●   How to figure out where a book fits into your business. ●   Why you should make your book your best business development tool. ●   How you need to decide which format will work best for your book.   Connect with Jesse Krieger Website lifestyleentrepreneurspress.com publishizer.com Facebook facebook.com/LifestyleEntrepreneurPress LinkedIn linkedin.com/in/lifestyleentrepreneurpress Instagram @lifestyleentrepreneurpress Learn more about your ad choices. Visit megaphone.fm/adchoices

The New World of Content and Content Distribution Episode 75 with Michael Cooch of There San Diego Mike Cooch is an entrepreneur and fast-growth CEO that has founded businesses in technology services, marketing services, digital publishing, and ecommerce. His businesses have been named to the INC Magazine List of Fastest Growing Companies, and were also nominated as a Best Place to Work in their respective cities. Mike is incredibly passionate about entrepreneurship and the positive impact that business ownership can have on people, families, and communities, and he actively trains thousands of would-be entrepreneurs and business owners on how to high-growth sales and systems, business cultures, and operations. Mike has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25 years running – go Beavers!), where he was a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business' at the MBA program, and also has a BS in Finance from Colorado . Listen to this information-packed BizSoup Podcast Radio episode with Mike Cooch about the new world of content and content distribution. Talking include: ●   How there is a new online entertainment resource: theresandiego.com. ●   Why social media is the new community newspaper. ●   How to use marketing to a viewership niche. ●   How advertising online is measurable, trackable, dynamic, and affordable.   Connect with Mike Cooch Website theresandiego.com Twitter @ThereSanDiego Facebook facebook.com/theresandiego Instagram @theresandiego Learn more about your ad choices. Visit megaphone.fm/adchoices

Living Trusts, Land Trusts, LLC’s Explained Episode 74 with Liran Aliav Liran Aliav is an attorney providing legal services covering Estate Planning & Probate, Estate & Trust Litigation and Tax: Consumer and Real Estate: Consumer. Liran Aliav, who practices law in Beverly Hills, California, was selected to Rising Stars for 2016 - 2020. This peer designation is awarded only to a select number of accomplished attorneys in each state. The Rising Stars selection process takes into account peer recognition, professional achievement in legal practice, and other cogent factors. Prior to becoming an attorney, he studied at Loyola Law School Los Angeles. He graduated in 2013. After passing the bar exam, he was admitted to legal practice in 2013. Listen to this information-packed BizSoup Podcast Radio episode with Liran Aliav about living trusts, land trusts, and LLCs. Talking points include: ●   How a living trust works. ●   How to avoid probate. ●   How umbrella insurance works. ●   How to utilize land trusts.   Connect with Liran Aliav Website aliavlaw.com Facebook facebook.com/permalink.php?story_fbid=258378445543490&id=103134054401264 LinkedIn linkedin.com/in/liran-aliav-esq-b0a52349/ YouTube youtube.com/channel/UCxJbd2OAHLI_HuEZgsH_DHA Learn more about your ad choices. Visit megaphone.fm/adchoices

Navigating Through the Perpetual E-Commerce Minefield Episode 73 with Paul Rafelson Paul Rafelson is an attorney who specializes in tax law issues. Paul spent over 12 years defending some of the largest companies in the world from some of the most complex tax matters, in almost every state, as he has spent a substantial amount of his career as in-house tax litigation counsel for some of the world’s largest companies, Microsoft, Walmart and General Electric. Over the last year, Paul has also been leading the charge in the sales tax legal battle on behalf of online merchants, fighting to protect the constitutional rights of the merchant community, and insuring they didn’t fall victim to states like California, that are pursuing sellers for eight years of back taxes. As a part of his efforts, Paul helped form an online trade association called Online Merchants Guild, where he volunteers his time as the organization’s executive director. As executive director of OMG Paul wrote and submitted an amicus brief to the Supreme Court, bringing the online merchant perspective to the case, and through the organization is actively preparing to take further legal action that will help protect the constitutional rights of all merchants worldwide. Listen to this information-packed BizSoup Podcast Radio episode with Paul Rafelson about navigating through the minefields in e-commerce. Talking points include: ●   Why there are sales tax issues. ●   How you should sell your product independently. ●   Why trademarks are the underused form of intellectual property. ●   How to deal with Amazon.   Connect with Paul Rafelson Website ecomattorneys.com Facebook facebook.com/eComAttorneys LinkedIn linkedin.com/company/ecomattorneys Learn more about your ad choices. Visit megaphone.fm/adchoices

Understanding the Power of Today’s Security Systems for Small Business Episode 72 with Howard Feldman Howard Feldman, President, started installing alarms when he was 15 years old. Today with over 35 years of industry experience, he is a nationally recognized expert on alarm systems. He personally manages the day to day operations from the company’s San Diego headquarters. For more than 30 continuous years Pioneer Security Systems has served the citizens of San Diego County. Since 1978, they have offered unmatched security products and services. Whatever your needs, Pioneer Security Systems provides quality commercial security products including access control and surveillance. They have partnered with First Alert Professional and Honeywell Security, the top producers of security equipment around the world. Together, they offer unparalleled service and the best that technology has to offer. Pioneer security experts will evaluate your unique security needs, develop a plan to meet those needs, and select the equipment that can best serve your specific requirements. They pride themselves in keeping up with the ever-evolving, cutting-edge technology that is critical to providing the best possible protection. Trust is the most important component of any relationship, and they value the trust you place in them when you select Pioneer Security to meet your security challenges. Listen to this information-packed BizSoup Podcast Radio episode with Howard Feldman about the power of security systems for small businesses. Talking points include: ● The difference between hardwired and wireless security systems. ● The difference between a human security guard and video cameras. ● The new innovations in security systems. Connect with Howard Feldman Website pioneersecurity.com Twitter @securitypioneer Facebook facebook.com/Pioneer-Security-Inc-607049429397863 YouTube youtube.com/channel/UC5IE96gQAYlcQhk5froB6aw Learn more about your ad choices. Visit megaphone.fm/adchoices

John Van Zante, Following a Passion is Not Always About Following Money BizSoup Podcast Radio Episode 071 with John DeBevoise John Van Zante is currently the Public Relations Director at the Rancho Coastal Humane Society. RCHS is dedicated to the rescue and shelter of abandoned companion animals, encouraging adoptions into loving homes, and promoting humane ideals through education and community outreach.  John was previously the Public Relations Manager for the Helen Woodward Animal Center. The Helen Woodward Animal Center is a unique, private, non-profit organization in San Diego County that, for over 40 years, has been committed to the philosophy of people helping animals and animals helping people. Located on 12 acres in Rancho Santa Fe, this nationally recognized Center provides a variety of services that benefit the community through educational and therapeutic programs for people, and humane care and adoption for animals. They are a no-kill facility that receives no government funding and relies heavily on tax-deductible contributions from private donors to continue our life-saving mission. Listen to this information-packed BizSoup Podcast Radio episode with John Van Zante about directing the Rancho Coastal Humane Society. Talking points include: ●   How one man’s love of animals became his career. ●   What the difference between profit and non-profit is. ●   Why it’s important to help families find the right pet. ●   How animal shelters should get creative with marketing. Puppies sell!   Connect with John Van Zante Website rchumanesociety.org Facebook facebook.com/rchumane LinkedIn linkedin.com/in/john-van-zante-75a06810 Learn more about your ad choices. Visit megaphone.fm/adchoices

Brent Wilsey, Investment Opportunities and 401K Dos and Don’ts for your Employees BizSoup Podcast Radio Episode 070 with John DeBevoise Brent Wilsey is a seasoned financial strategist with over 40 years of experience in the field. Brent currently owns and operates Wilsey Asset Management— through which he offers day-to-day investment guidance to both individual investors and corporations. A financial management veteran with nearly $250 million under management, Brent’s industry expertise, and credibility has made him a sought-after expert source with the media. He has frequently served as a guest commentator on national broadcast television and radio talk shows, including CNBC and Bloomberg. Currently, Wilsey hosts 760AM-KFMB’s weekly Smart Investing program, which airs Saturdays at 8 am and Sundays at 5 pm. In addition, Brent penned a weekly newsletter for the San Diego Daily Transcript and continues to write a weekly newsletter, The Smart Investing Newsletter. An accounting graduate of National University, Brent received his MBA degree from the same institution in 1986. Listen to this information-packed BizSoup Podcast Radio episode with Brent Wilsey about investment opportunities for employees’ 401K. Talking points include: ●   How to know if an investment property is a good idea. ●   Why you should know the difference between Fiduciary and Suitability. ●   How to diversify to yield long term results. ●   How to manage assets in a fluctuating market. ●   What the difference is between an institutional and private money manager.   Connect with Brent Wilsey Website wilseyassetmanagement.com Twitter @BrentWilsey Facebook facebook.com/wilseyassetmanagment LinkedIn linkedin.com/in/brentmwilsey YouTube youtube.com/user/smartinvestingrecap Learn more about your ad choices. Visit megaphone.fm/adchoices

Kendra Dickson, Tradigital Marketing BizSoup Podcast Radio Episode 069 with John DeBevoise Kendra Dickson, CEO of Gold Buckle Barrel Horses, is a member of the Women’s Professional Rodeo Association (WPRA) and a 5-Time Texas Circuit Finals Qualifier. Kendra is the host of the Women’s Pro Rodeo Today Show on RFD-TV, and has at some of the largest WPRA rodeos in the United States, including Houston, Fort Worth, Denver, Austin and Sheridan. A designer of her own line, Kendra’s “True Colors” apparel has been the winner of the Jerry Ann Taylor Best-Dressed Award at the Fort Worth Stock Show and Rodeo for six consecutive years. Kendra is owner of Gold Buckle Barrel Horses where she trains and sells barrel horses from prospect to pro level. With a heart for God and an eye for horses, Kendra Dickson, has been matching successful horse and rider teams since 2006. Kendra’s signature training style is simple and straightforward, while focusing on a strong in horsemanship. She has developed her own line of bits as well as a saddle called “The Bullseye” that stacks cards in a rider’s favor with natural seat and feet placement. Whether you are just starting out in the sport of barrel racing, have been competing your or are just getting back into the horse world after a long break, Kendra and her team can help you bond with the best horse within your preferred price range and ease the transition of new horse ownership. Listen to this information-packed BizSoup Podcast Radio episode with Kendra Dickson about tradigital marketing. Talking points include: ●   How digital marketing dynamics work. ●   Why there are advantages to traditional marketing. ●   How to get the most out of your investment. ●   Why working hard leads to getting paid.   Connect with Kendra Dickson Website goldbucklebarrelhorses.com Facebook facebook.com/kendra.dickson14 LinkedIn linkedin.com/in/kendra-dickson-2889676 YouTube youtube.com/channel/UCK2HlPtrrUgNit_MnBbwxIg Learn more about your ad choices. Visit megaphone.fm/adchoices

Patricia Dukofsky and Danielle Richter, It’s Party Time! Stress reducing virtual Games for your Business and Tradeshows BizSoup Podcast Radio Episode 068 with John DeBevoise Patricia Dukofsky and her husband Gregg started Interactive Entertainment Group in 1989 with a mission to revolutionize the event industry with products and experiences that can’t be found anywhere else. Through her passion for planning and strategic management, IEG has grown from a team of two to over 100 employees nationwide, has been written up in countless publications, won Best New Product at IAAPA for its Virtual Graffiti Wall, and has been included in Inc. 5000’s list of Fastest Growing Companies in 2018, 2019 and 2020. Danielle Richter is the Director of Event Experiences and oversees all aspects of event production for IEG clients, handling everything from sales and marketing to operations and management of 40+ employees. With over 18 years at IEG and over 10 years of event management experience, Danielle has built and maintained relationships with a prestigious roster of clients including American Express, Google, Microsoft, NFL, Nike, Amazon, Bloomingdales and more. Listen to this information-packed BizSoup Podcast Radio episode with Patricia Dukofsky and Danielle Richter about using stress reducing virtual games for businesses and tradeshows. Talking points include: ·        Why live fun and virtual fun are important. ·        How interactive fun is important for a healthy business. ·        Why holograms are a reality. ·        How Graffiti Wall offers unique and different marketing tools. Connect with Interactive Entertainmet Website interactiveparty.com Facebook facebook.com/InteractiveEntertainmentGroup LinkedIn linkedin.com/company/interactiveentertaimentgroup Learn more about your ad choices. Visit megaphone.fm/adchoices

Luke Ford, The Importance of an IT Helpdesk BizSoup Podcast Radio Episode 067 with John DeBevoise  Luke Ford founded My Computer Works (MCW) in 2005, and by 2014 the Scottsdale, Ariz.-based company was generating $4 million in annual revenue with 70 employees. MCW has achieved growth every year since its launch and Ford has never had to downsize his staff.   Ford’s inspiration for MCW struck in the mid-1990s when he was a sales executive at IBM. “My wife and I were trying to set up our desktop computer with AOL, and we almost killed each other because neither of us are technically oriented,” he says. At the time, IBM provided remote support for corporate clients’ mainframes and mid-range computers, and Ford envisioned a similar service for consumers. A realistic visionary, however, Ford knew he must wait for computers to become more entrenched in U.S. households before he could scratch his entrepreneurial itch.   Fast forward to today: MCW targets the SOHO (small office/home office) market, solving technology problems for real estate agents, CPAs, graphic designers and a score of other professionals who rely on their computers but don’t have a technology staff to turn to when issues arise. MCW services span the gamut from removing viruses and spyware infections to configuring software to installing new applications.   In the past couple of years, MCW has added onsite repair to its offerings, which now generate about 20 percent of its revenue. Other recent innovations include support services for Android and Apple smartphones and mobile devices. The company is national and has customers in every state.   Listen to this information-packed BizSoup Podcast Radio episode with Luke Ford about  Talking points include: ·    Why you should always update your software. ·    How you need good malware protection on your computer. ·    Why you need to keep data remotely backed up. ·    How you shouldn’t open attachments if you don’t know what they are. ·    Why Cookies get such a bad rap.   Connect with Luke Ford Website  mycomputerworks.com  Facebook  facebook.com/mycomputerworks  LinkedIn  linkedin.com/in/mycomputerworks Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Letourneau, The Entity Market: Knowing When, Where, and How to Incorporate BizSoup Podcast Radio Episode 066 with John DeBevoise Scott Letourneau started his own business in 1997. He took the usual path and went to his CPA, lawyer, and then financial advisor for advice. Every professional he asked had a different opinion on the best structure and approach. The mix of conflicting information out there can be overwhelming for anyone who is launching a new business venture. Scott’s search for a “business start-up store” kept leading me in circles. Since Scott’s vision was to help others make their own business dreams a reality, he personally invested thousands of hours and hundreds of thousands of dollars in training and research. He started publishing articles on the pros and cons of various incorporation strategies and took on the role of a small business advocate. Scott debunked a lot of the hype and earned a reputation for giving direct, honest guidance to entrepreneurs. It is troubling to Scott that 95% of new businesses go under in the first few years. But it turns out that many business failures are preventable. There are early steps any entrepreneur can take to increase longevity and profitability. Since 1997, Scott has helped over 6,500 clients launch their businesses with confidence. The success of his first booklet, The Insiders Guide to Incorporating Your Business and Protecting Your Assets, has opened doors to speaking engagements on radio, television and with live audiences around the world. Listen to this information-packed BizSoup Podcast Radio episode with Scott Letourneau about knowing when, where, and how to incorporate the entity market. Talking include: ●   What an entity is. ●   What type of entity a small business should . ●   How asset protection is very important. ●   What to know about E-commerce and product liability.   Connect with Scott Letourneau Website scottletourneau.com Facebook facebook.com/NevadaCorporatePlanners linkedin.com/company/Nevada-corporate-planners-inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ali Schwartz, The Ubiquitous Yelp. It’s Even Better Than You Think BizSoup Podcast Radio Episode 065 with John DeBevoise Ali Schwartz is Yelp's Senior Marketing Manager. She works to build a thriving network of local business owners, managers & marketers. Ali hosts a series of online events to provide business owners with resources to help educate them on the ever-changing world of online reviews. Ali regularly takes actionable feedback from the business community to the different business owner-focused divisions at Yelp HQ so that Yelp can continue to improve the overall business user experience. Listen to this information-packed BizSoup Podcast Radio episode with Ali Schwartz about using Yelp as an advertising tool for your business. Talking points include: ●   How Yelp originated. ●   How Yelp works for businesses and customers. ●   How to deal with a critical Yelp review.   Connect with Ali Schwartz Website yelp.com Facebook facebook.com/ali.schwartz.92 LinkedIn linkedin.com/in/ali-schwartz-nyc Learn more about your ad choices. Visit megaphone.fm/adchoices