Podcasts about direct marketing hall of fame

What does it take to build a brand that's both authentic and impactful? In this episode, I sit down with marketing legend Seth Godin for an unforgettable conversation about identity in marketing and beyond. We explore the power of personal branding, the ethical dilemmas marketers face today, and why authenticity is the key to building genuine connections. From unpacking cultural phenomena like the Swifties to examining how identity shapes consumer behavior, Seth offers profound insights that challenge traditional marketing practices and inspire a more thoughtful, human-centered approach.But our discussion doesn't stop at marketing. Seth and I dive into leadership, community building, and even the lessons we can learn as parents trying to instill core values in our kids. We tackle the balance between authenticity and consistency, the challenges of leading with integrity, and the transformative potential of meaningful connections in a digital age.Whether you're a marketer, a leader, or someone seeking to make an impact, this episode is packed with insights to help you rethink how you show up in the world.About Seth:A serial entrepreneur, Seth Godin has a degree in computer science and philosophy from Tufts University, and an MBA from Stanford Business School. He runs the altMBA, a global business-thinking workshop, and founded two companies, Squidoo and Yoyodyne. In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame, and in May 2018 he was inducted into the Marketing Hall of Fame too. Connect with Seth:Website: https://www.sethgodin.com/Social links: https://seths.blog/socialmedia/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Seth Godin is an author, entrepreneur, and, most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. ⁠https://thecarbonalmanac.org/⁠ ⁠https://nexuspmg.com/⁠

Are you confident in your strategy or just following a plan? In this episode, Kevin is joined by Seth Godin, and they examine the difference between strategy and tactics, the importance of addressing choices, and why leaders should embrace uncertainty to stay relevant. Seth emphasizes that strategy is not just a step-by-step plan but a philosophy of becoming. He shares his insights on systems thinking, how organizations often mistake marketing issues for strategy problems, and why traditional notions of strategic planning may be outdated. Kevin and Seth also discuss the impact of AI on decision-making, strategies for leading amidst uncertainty, and how we can leverage new tools like AI to make our strategies better. Listen For 00:00 Introduction 2:06 Importance of Strategy 2:59 The Craft of Writing a Book 6:41 What Is Strategy? 7:08 Examples of Strategy in Business 9:33 AI and Strategy 12:12 Using AI for Strategic Advantage 14:13 The Network Effect 18:20 Understanding Systems in Strategy 20:16 Role of Uncertainty in Strategy 23:16 Challenges in Defining Strategy 25:25 Encouragement for Leaders 28:02 Seth's Personal Interests 28:53 Book Recommendations by Seth 30:12 Final Takeaways Meet Seth Seth's Story: Seth Godin is an author, entrepreneur, and most of all, a teacher. He is the author of 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn), and his latest book, This Is Strategy: Make Better Plans. His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://www.sethgodin.com/ https://seths.blog/ https://seths.blog/category/the-dip/ Book Recommendations This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life) by Seth Godin  Naikan: Gratitude, Grace, and the Japanese Art of Self-Reflection by Gregg Krech Bandwidth (An Analog Novel, 1) by Eliot Peper  A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Adam Morgan and Mark Barden  Like this? Strategic Thinking for Leaders with Rich Horwath Is it Marketing or Leadership? with Seth Godin Join Our Community If you want to view our live podcast episodes, hear about new releases, or chat with others who enjoy this podcast join one of our communities below. Join the Facebook Group Join the LinkedIn Group   Leave a Review If you liked this conversation, we'd be thrilled if you'd let others know by leaving a review on Apple Podcasts. Here's a quick guide for posting a review. Review on Apple: https://remarkablepodcast.com/itunes    Podcast Better! Sign up with Libsyn and get up to 2 months free! Use promo code: RLP  

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth's human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss:  - Why work isn't working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can't treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet's early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Twitter: https://x.com/ThisIsSethsBlog  Seth's Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth's Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  The Carbon Almanac: https://thecarbonalmanac.org/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Seth is a legendary thinker and marketer known for challenging conventional wisdom. In this episode, he dives into his latest book, This is Strategy, offering fresh perspectives on how to craft and execute a powerful strategy in today's fast-changing world. Beyond just strategy, Seth explores the crucial connection between strategy and customer experience (CX), helping listeners understand why aligning these two elements is key to driving sustainable business growth. Whether you're a business leader, CX professional, or strategist, this episode offers actionable insights you can put into practice immediately. Meet Seth! Seth Godin is an author, entrepreneur and most of all, A teacher Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Seth is a legendary thinker and marketer known for challenging conventional wisdom. In this episode, he dives into his latest book, This is Strategy, offering fresh perspectives on how to craft and execute a powerful strategy in today's fast-changing world. Beyond just strategy, Seth explores the crucial connection between strategy and customer experience (CX), helping listeners understand why aligning these two elements is key to driving sustainable business growth. Whether you're a business leader, CX professional, or strategist, this episode offers actionable insights you can put into practice immediately. Meet Seth! Seth Godin is an author, entrepreneur and most of all, A teacher Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.

Read the full transcript here. What are the differences between tactics and strategies? Is the speed of growth of a company the main thing business school graduates should consider when trying to figure out where to launch their careers? How much optimism or pessimism should strategies include? How can we gain footholds for change in systems that are very strongly self-reinforcing? Is it possible to change a system's side effects without changing its purpose? What are the differences between strategies and visions? Is it better to follow a map or a compass? If you buy a lottery ticket and win big, was it a good decision? What are some of the most common mistakes leaders make when developing a strategy? How simple or complex should strategies be? What are the benefits of being able to speak a strategy out loud? How can leaders know when to modify or even abandon a strategy? How can entrepreneurs know if their starting strategy is a good one? To what extent is creativity required for good strategy design? What are the three big principles of marketing? Is all marketing unethical? Is it unethical to market a placebo? How are status and affiliation related? What is the single most important thing a team can do when developing a strategy?Seth Godin is an entrepreneur, best-selling author, speaker, and teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This Is Marketing, was an instant bestseller in countries around the world. His new book, out in 2024, is This Is Strategy. Though renowned for his writing and speaking, Seth also founded two companies: Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). He has given five TED talks, including two that rank among the most popular of all time. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame; and in 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Learn more about him at his website, sethgodin.com, read his blog posts at seths.blog, or pick up his most recent book, This Is Strategy: Make Better Plans. StaffSpencer Greenberg — Host / DirectorJosh Castle — ProducerRyan Kessler — Audio EngineerUri Bram — FactotumWeAmplify — TranscriptionistsMusicBroke for FreeJosh WoodwardLee RosevereQuiet Music for Tiny Robotswowamusiczapsplat.comAffiliatesClearer ThinkingGuidedTrackMind EasePositlyUpLift[Read more]

In February 2011, I had the maven of mavens, Seth Godin, on the show to discuss the end of the industrial age. “So why are you so popular?” I asked the best-selling author, entrepreneur and teacher. “I notice things,” he explained. Luckily for all of us, nearly fourteen years later, Godin is still noticing things, especially the obvious stuff that most of us miss. The problem, as he notes in his new book, This is Strategy, is that we mostly think tactically and thus overlook the strategic insights that enable us to plan a good life for ourselves and our community. And so we struggle to establish agency over our own lives, which is a particular problem in what Godin calls our era of carbon & AI. That said, Godin remains cautiously optimistic about all of our futures because, as he asserts, “we are hardwired for hope”. I hope he's right - thereby probably proving his theory. Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The new book, out in 2024 is THIS IS STRATEGY. His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He's credited as the inventor of email marketing (the good kind). Seth has given five TED talks, including two that rank as the most popular of all time. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. You can see his podcast appearances here. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.Keen On is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit keenon.substack.com/subscribe

Even with hard work and careful planning, many businesses still struggle because they don't fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss:  - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn't enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet's early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change.  Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Join leadership strategist Dan Pontefract as he sits down with best-selling author Seth Godin in this special episode of Leadership NOW to explore the philosophy behind effective strategy. In this engaging conversation, Godin shares key insights from his latest book, "This is Strategy," and explains why strategy is not a rigid map but a flexible compass. From focusing on your "smallest viable market" to the power of saying “no,” this episode is packed with actionable advice for leaders looking to drive meaningful, long-term change. Don't miss out on this thought-provoking discussion that challenges the conventional approach to strategy. Seth Godin has been trying to turn on lights, inspire people, and teach them how to level up for more than thirty years. He has spent most of his professional life as a writer, publishing 20 bestselling books, including his latest, “This Is Strategy: Make Better Plans.” Unless you have been living under a rock, you know that his daily blog called “Seth's Blog” is one of the world's greatest treasures. Over 3 million words and counting. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and the Marketing Hall of Fame. He's delivered five TED talks and pioneered ethical online direct marketing, now a $30bn a year industry. More about Seth Godin at his site: https://seths.blog/more/ More about Dan Pontefract at https://www.danpontefract.com/

This week's episode shares a sensational live conversation Mallory had with Seth Godin and Floyd Jones, focusing on exploring the impact of AI on productivity and community building. Seth Godin is an author, entrepreneur, and teacher. He is the founder of the Carbon Almanac, a guide to understanding climate change. Seth has inspired and motivated many people all around the world by focusing on everything from leadership and efficient marketing to spreading ideas and changing things. In 2013, the Direct Marketing Hall of Fame recognized only three practitioners, including Seth. Floyd Jones is a speaker, social impact leader, creator, and community builder. He is the Director of Community & Partnerships at Givebutter, the world's first entirely free end-to-end fundraising platform. He supports the community team's growth strategy through partnerships, sponsorships, strategic campaigns, and special events. In this episode, you will be able to: The importance of staying true to innovations rather than adopting existing methods. The necessity of overcoming the fear of the unknown. The importance of prioritizing human connection in fundraising. How to embrace the AI. How AI affects the transparency. Why is it important to remember the power of people?  Get all the resources from today's episode here.  Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point. Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.Imagine a world where people work where they are respected, where the work - not the employee - is thoughtfully criticized, and where managers create the conditions for employees to do the best work of their lives. Seth Godin does a deep dive on all of these and so much more in our conversation, sharing concepts from his brand new book The Song of Significance that reimagines what work and leadership can be.Find out more about Seth | WebsiteConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?  Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.  Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.   Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23   Key Quotes:   “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Seth Godin is a best-selling author, entrepreneur, speaker and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world.    His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).   By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.   In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Additionally, I'll be donating to and raising awareness for the charity or organization of my guest's choice with each episode now. This episode, the organization is called Climate Central. Any and all donations make a difference! You can connect with Seth on: Website: https://www.sethgodin.com/ Facebook: https://www.facebook.com/sethgodin/ Instagram: https://www.instagram.com/sethgodin/ Podcast: https://www.akimbo.link/ Blog: https://seths.blog/ To connect with me: Interested in working with me as your coach? Book a complimentary 15 minute call here. https://calendly.com/mike-trugman/15min LinkedIn - https://www.linkedin.com/in/michael-trugman-37863246/ Instagram - https://www.instagram.com/mytrugofchoice/?hl=en   Website - https://miketrugmancoaching.com/ YouTube - https://www.youtube.com/channel/UCUPyP3vEWc-oDlGASe2XIUg Please leave a review for this podcast on Apple Podcasts! - https://podcasts.apple.com/vg/podcast/mike-s-search-for-meaning/id1593087650?utm_source=Mike+Trugman&utm_campaign=dcbd0b11b0-EMAIL_CAMPAIGN_2022_03_08_12_14&utm_medium=email&utm_term=0_33d78ffe68-dcbd0b11b0-510678693   Resources/People Mentioned: Man's Search for Meaning - Viktor E. Frankl Linchpin: Are You Indispensable? - Seth Godin The Carbon Almanac: It's Not Too Late - The Carbon Almanac Network & Seth Godin

Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://thecarbonalmanac.org/ https://nexuspmg.com/

Seth Godin is an author, a marketer and a climate activist but most of all he's a teacher. He's also an incredible podcast guest. In this episode we discuss: A $50billion mistake What the internet has in common with the rail road and oil Open v closed systems Wheeler's Which and the value of the old school Smallest delightable audience (SDA™️) Tesla and crossing the chasam Cows, concrete and carbon footprint Pricing carbon fairly Was Gandhi right? How to write a book Seth Godin For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. His blog has been appearing daily for more than a decade. He has spent most of his professional life as a writer, publishing 20 bestselling books that have been translated into nearly 40 languages. These books are a great way to go deep into a concept, and he hopes many of them stand the test of time. Along the way through his career, Seth has found countless detours, interesting projects, designed to inspire and entertain you as you continue to do your work. His latest book is called THE PRACTICE. Like the one before, THIS IS MARKETING, both were bestsellers. The one before that was called Your Turn. It's illustrated and shareable and provocative. In 2015, Seth created the altMBA. It's a life-changing 30-day workshop and it's entirely possible it will change your life. It's now part of Akimbo, which is now an independently owned entity, a B corp, creating new ways to learn. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. He's a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. You can read Seth's free ebooks on the placebo effect and education. And there are five TED talks. He also pioneered ethical online direct marketing, now a $30bn a year industry. Seth is an industry leader and marketing royalty. To use his words: “Go, make a ruckus.”  Book Recommendations Find Seth at seths.blog The Master Switch: The Rise and Fall of Information Empires by Tim Wu. All Seth's books in one place   Other Links Neal McCullough – Hand Drawn Creative, the man behind that beautiful bit of artwork Big Marketing Meet Up – where I first met Seth and has a 2024 date already released... 14 November. Tickets available now. Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on LinkedIn or Instagram. If you want the podcast emailed to you sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast pushed to you and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

On this episode of Making Elephants Fly, Terry sits down with the legendary Seth Godin. Seth is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and  The Practice, and creatives everywhere have made it a bestseller.  In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Join Seth Godin and Terry as they talk about creativity, significance, and making an impact in a noisy digital world. They discuss thinking "on the edge of the box," the manipulation behind social media, embracing failure, and the importance of creating connection opportunities for small, motivated groups. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount.

Ship it. 2024 Day-to-Day Calendar: A Year Of Doing Work That Matters by Seth Godin  About the Calendar: Start your day with a motivating message from entrepreneur, bestselling author, and popular speaker Seth Godin.  Be informed, inspired, and challenged with this new daily calendar. The 2024 Day-to-Day Calendar features over 300 of Seth's specially selected and edited entries distilled from his popular blog on topics such as the world's worst boss, making better tacos, the trap of listening to feedback, and "I wish I had more data." Features include: 4.5"x 4.5" page size Easel backer for desk or tabletop display Printed on FSC-certified paper with soy-based ink Tear-off pages Back of pages are blank for notes or shopping lists Day/Date reference on each page Combined weekend pages Official major world holidays and observances Reflections on work and life from entrepreneur, bestselling author, and speaker Seth Godin About Seth Godin: Seth Godin is an entrepreneur, best-selling author, speaker, and most of all, a teacher.  In addition to launching one of the most popular blogs in the world where he posts every single day (which you can find by typing “seth” into Google), he has written 21 best-selling books in nearly 40 languages, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn).  His book, This is Marketing (featured on episode 200 of The Marketing Book Podcast), was an instant bestseller worldwide.  His latest books are The Song of Significance and The Practice, both bestsellers.  Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).  He's in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame. Which is pretty cool. He is probably the only person in all three. In 2015, he created the altMBA, a 31-day online leadership workshop that now has 5,000 alumni in more than 75 countries. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy. And interesting fact, he has taught hundreds of people how to juggle! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/ship-it-seth-godin

Seth Godin talks about how to buy a house Episode 2472: How to Buy a House by Seth Godin of What to Consider Before Purchasing a Home Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2010/04/how-to-buy-a-house/  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about how to buy a house Episode 2472: How to Buy a House by Seth Godin of What to Consider Before Purchasing a Home Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2010/04/how-to-buy-a-house/  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about how to buy a house Episode 2472: How to Buy a House by Seth Godin of What to Consider Before Purchasing a Home Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2010/04/how-to-buy-a-house/  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? https://www.advertisecast.com/OptimalFinanceDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers. As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC's Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.Advertisers: https://gozynta.com/payments/ https://partnerhero.com/businessoftech/Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Support the show on Patreon: https://patreon.com/mspradio/Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.comFollow us on:Facebook: https://www.facebook.com/mspradionews/Twitter: https://twitter.com/mspradionews/Instagram: https://www.instagram.com/mspradio/LinkedIn: https://www.linkedin.com/company/28908079/

In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?    Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.    Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.)     [00:01 - 07:55] Opening Segment • Give people something they want to talk about and remark on Marketing is not about selling stuff; it's about serving customers • Building a remarkable product is key to successful marketing • Why storytelling plays an important role in marketing   [07:56 - 15:08] How to Cut Through the Clutter with Permission-Based Marketing • Seth stresses what permission-based marketing is • Small businesses should focus on creating a remarkable service rather than competing on price • Marketing should be targeted to a specific market, with an emphasis on the problem they are trying to solve • Creative marketers should avoid Shiny Object Syndrome by sticking to one platform   [15:09 - 23:10] Exploring the Role of Leadership in a Changing World • Going first is way overrated; what matters is that you picked one Showing up and standing for something is key to earning trust and making a change • The connection between marketing and sales is adding human emotion to the equation • Why leadership always defeats management in times of change   [23:11 - 30:54] The Good, The Bad, and The Ugly of AI • How business owners can adapt to maximize productivity • Control the present to restore the past vs. dance with the present to invent the future • Younger generation of leaders: technology and Zoom vs. face-to-face interactions • Companies should make decisions that benefit their culture    [30:55 - 38:24] Unlocking the Magic of AI: Practical Advice for Business Owners • How AI can maximize people's work and not replace them • AI is similar to electricity in that it maximizes productivity and changes everything • AI will have speed bumps, but it can be used to discover things • Start with project-based teams and use AI to create value   [38:25 - 41:19] Closing Segment • How Seth decided long ago to post every day • Seth on the rapid four questions     Key Quotes:   “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin   “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin   “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin     Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Sasha Dichter with Seth Godin offers a manifesto for nonprofit CEOs. This is part 2 of 2. Episode 998: [Part 2] In Defense of Raising Money: A Manifesto for NonProfit CEOs by Sasha Dichter with Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/10/in-defense-of-r/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Sasha Dichter with Seth Godin offers a manifesto for nonprofit CEOs. This is part 2 of 2. Episode 998: [Part 2] In Defense of Raising Money: A Manifesto for NonProfit CEOs by Sasha Dichter with Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/10/in-defense-of-r/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Sasha Dichter with Seth Godin offers a manifesto for nonprofit CEOs. This is part 1 of 2. Episode 997: [Part 1] In Defense of Raising Money: A Manifesto for NonProfit CEOs by Sasha Dichter with Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/10/in-defense-of-r/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Sasha Dichter with Seth Godin offers a manifesto for nonprofit CEOs. This is part 1 of 2. Episode 997: [Part 1] In Defense of Raising Money: A Manifesto for NonProfit CEOs by Sasha Dichter with Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/10/in-defense-of-r/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm welcoming back a good friend and a fan-favorite on the What's Next! Podcast, Seth Godin. In this episode, I'm sharing our recent LinkedIn Live chat.    Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 40 languages. He writes about the post-industrial revolution, how ideas spread, marketing, quitting, leadership, and–most of all–changing everything. His latest book is The Song of Significance: A Manifesto for Teams.   You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo.    His blog, which you can find simply by typing ‘Seth' into Google, is one of the most popular in the world. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame.    THIS EPISODE IS PERFECT FOR… anyone who feels like we've largely lost the human element in our organizations.    TODAY'S MAIN MESSAGE… the role of the leader has gotten fuzzy over the years. The key responsibility is not to be the conduit between the stock market and the stock options but to create an environment that is generative and attracts people who can create an impact.    WHAT  I  LOVE  MOST… the distinction Seth makes between managers and leaders. He says managers use power and authority to tell people what to do while leaders explore the liminal state between here and there. Being a leader, that's the difficult part.    Running Time: 33:30   Subscribe on iTunes   Find Tiffani on Social: Facebook Twitter LinkedIn   Find Seth Online: Seth's Blog LinkedIn Instagram   Seth's Latest Book: The Song of Significance: A New Manifesto for Teams

Welcome to episode #883 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #883. I could not tell you how many times Seth Godin has been a guest on this show. I don't say this to brag. I state this, because he has (truly) influenced everything from my thinking about work and the future, to how I've built worked on my own professional development and career (more on that here: Dear Seth Godin). As soon as I caught wind that he was publishing a new book, The Song Of Significance, I locked in a time for us to not only discuss this incredible book/manifesto about what it means to be human, to be a part of a team, and to make work that really matters, but to also drill down into how the world is changing (artificial intelligence, politics, work from home, being an entrepreneur and more). For those who don't know, Seth is an oracle. He has been sparking minds and inspiring people to level up for over three decades. His daily blog, a beacon of wisdom and insight, has been my constant in the ever-changing digital landscape for more than ten years (when he first started publishing). Seth is an artist with words. He's the author of 20 bestselling books, translated into nearly 40 languages. Also worth noting is his Carbon Almanac project. And Seth's journey isn't a straight path. It's filled with intriguing detours and exciting projects. In 2015, Seth brought to life the altMBA, a transformative 30-day workshop that's changed countless lives. It's part of Akimbo, an independently owned B corp, crafting innovative ways to learn. Seth's online courses, including The Marketing Seminar and several on Udemy, have been taken by over 60,000 people. He's a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame. Seth's free ebooks on the placebo effect and education are worth a read, and his five TED Talks are a must-watch. So, with that... let's get into his new book and the changing world of work, building a business worth working for and the future. Enjoy the conversation... Running time: 58:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Seth Godin. The Song Of Significance. Carbon Almanac. Seth's daily blog. Akimbo. Seth's TED Talks. Follow Seth on Instagram. Follow Seth on Facebook. Follow Seth on LinkedIn. This week's music: David Usher 'St. Lawrence River'.

Seth Godin (@thisissethsblog) is the author of 21 bestsellers book. That includes Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing.His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame.Two of his TED talks are among the most popular of all time. He is also the founder of the altMBA, Squidoo (the social media pioneer) and Yoyodyne (one of the first internet companies).In this conversation, we spoke about:How to attract talent to your companyAs an employee, How to create change in big organizationAnd how Seth write books and ship projects at lighting speed Hosted on Acast. See acast.com/privacy for more information.

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.Imagine a world where people work where they are respected, where the work - not the employee - is thoughtfully criticized, and where managers create the conditions for employees to do the best work of their lives. Seth Godin does a deep dive on all of these and so much more in our conversation, sharing concepts from his brand new book The Song of Significance that reimagines what work and leadership can be.Find out more about Seth | WebsiteFor more stories and advice on founders and CEOs, head to alisacohn.comTo stay up to date on future episodes and learn more from Alisa, sign up for her newsletter.If you like what you hear, please subscribe to the podcast!Connect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

Traditional work methods are no longer effective in the American workforce. Because of the pandemic, the surge in remote work, and economic instability, employees are feeling unmotivated and constrained creatively. To solve this problem, thought leader and best-selling author Seth Godin is on the search for significance. In this episode, Seth is back on YAP to discuss key topics from his newest book, The Song of Significance: A Manifesto for Teams and the People Who Lead Them. Seth will share why industrialism is currently leading us on a “race to the bottom,” the reason why humans are not a “resource,” and how to make change happen as a significant team and leader in 2023.  Seth Godin is one of the top marketers of our generation. He is the founder of the altMBA, Squidoo, and Yoyodyne, one of the first internet companies. Seth Godin is a renowned author of dozens of international bestsellers. He writes one of the most popular marketing blogs in the world, and two of his TED talks are amongst the most popular of all time.  In this episode, Hala and Seth will discuss:  - Why work isn't working anymore - Industrial Capitalism vs. Market Capitalism - New measures of productivity - What do the best jobs have in common? - Creating a culture of significance - What Seth learned from his project The Carbon Almonac - What jobs will be taken away by AI - Why we need high trust and high stakes work - How to avoid false proxies  - And other topics… Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 20 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in several countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. Resources Mentioned: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor  Seth's Instagram: https://www.instagram.com/sethgodin/ Seth's Facebook: https://www.facebook.com/sethgodin/  Akimbo: A Podcast from Seth Godin: https://podcasts.apple.com/us/podcast/akimbo-a-podcast-from-seth-godin/id1345042626 Seth's book The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams-ebook/dp/B0BSPJ567T The Carbon Almanac: https://thecarbonalmanac.org/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Sponsored By:  Shopify - Sign up for a $1 per month trial period at youngandprofiting.co/shopify More About Young and Profiting Download Transcripts - youngandprofiting.com/episodes-new/ Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media Agency Services - yapmedia.io/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about how advertising affects our culture Episode 963: Advertising's Hidden Design and its Impact on Our Culture by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/11/direct-marketing-and-the-other-kind/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about how advertising affects our culture Episode 963: Advertising's Hidden Design and its Impact on Our Culture by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/11/direct-marketing-and-the-other-kind/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth is an accomplished writer, entrepreneur, and speaker who is a pioneer in the ethical online direct marketing space. He has published 20 bestselling books mainly about marketing and innovation, and they have been translated into nearly 40 languages. Through his talks about effective marketing, leadership, the spread of ideas, and more, Seth has been able to motivate and inspire countless people around the world. His goals are to solve interesting problems, notice things that people don't notice, and lend a hand to others—all things that he is able to accomplish on stage. Seth's many achievements include being in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the Marketing Hall of Fame.Key Takeaways Seth believes you are not necessarily predestined to do something but you can decide what you are called to do based on your analysis of the world. Learn about the easiest road to becoming a successful speaker. Hint: it is about the value you bring before getting on the stage.Giving people a story to take away from a product or experience—like a book or speaking engagement—is key to being memorable.Being a great speaker is about being creative and innovative. Learn about the most challenging speech Charles had to give and how he had to pivot on the spot.Memorable Quotes"I discovered as a marketer that you don't change things because you're tired of them, you change things because your audience gets tired of them." - Seth Godin "We want things to look all pretty. We tend to the outside rather than tend to what's on the inside of our heart to perfect that and make those things better." - Charles Clark"Authenticity creates connectivity." - Charles Clark"Do not beat yourself up about the disconnect between what the market is rewarding and the quality of what you're saying." - Seth GodinEpisode Resources & LinksSeth GodinWebsite: https://www.sethgodin.comLinkedIn: https://www.linkedin.com/in/sethgodin/Facebook + Instagram: @sethgodin | Twitter: @thisissethsblogCharles ClarkWebsite: https://thecharlesclark.comLinkedIn: https://www.linkedin.com/in/charlesclarkusa/Instagram + Facebook: @thecharlesclarkTo get access to all our episodes, visit our podcast page!Enroll in our Journey to Paid Speaking Gigs program to find your voice and learn how to create your own speaking business.

Seth Godin talks about why companies stick with their mistakes Episode 892: Why Do Companies Stick With Their Mistakes? by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2002/02/why_do_companie/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about why companies stick with their mistakes Episode 892: Why Do Companies Stick With Their Mistakes? by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2002/02/why_do_companie/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

The extraordinary Seth Godin joins Joe to discuss the importance of focusing on the practice over outcomes, why the process matters, and how we can create buy-in within our organizations. Seth also explains why writing is important habit to develop in our personal and professional lives.  Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. He's a recent inductee the Marketing Hall of Fame, and a member of the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame. In addition to writing and speaking, Seth was founder and CEO of Squidoo.com. His blog www.sethgodin.com is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!

Seth Godin talks about advertising's bumpy transition Episode 841: Advertising's Bumpy Transition by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2012/08/advertisings-bumpy-transition-and-why-it-matters-to-you/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about advertising's bumpy transition Episode 841: Advertising's Bumpy Transition by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2012/08/advertisings-bumpy-transition-and-why-it-matters-to-you/  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

We've formatted our epic Playbook 2022 sessions for the podcast so you can take them on the go wherever you are. This episode features marketing mastermind Seth Godin, hosted by myself and Jonathan Ronzio. Seth Godin. No intro needed. But hey, let's do it anyway. Seth's the mastermind behind 20 best-selling books like “Tribes” and “Purple Cow,” and he's created the altMBA, a 31-day online workshop designed for high-performing individuals who want to level up and lead. He's also written ebooks, given TED talks, and pioneered ethical online direct marketing, which is now a $30B a year industry. Because of his influential work, Seth is a part of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, AND the Marketing Hall of Fame. He's known around the world as a marketing master and we want to take a deep dive into his story. Don't miss your chance to enter the Organize Chaos end-of-year GIVEAWAY! Enter HERE. Want more? For a full breakdown on this session check out The Manual! Watch video highlights on Youtube here. Follow Chris Ronzio for more business insight. Learn more about Trainual, the world's top Business Playbook™ software. --- Send in a voice message: https://anchor.fm/processmakesperfect/message

Seth Godin talks about starting over with customer service Episode 797: Starting Over With Customer Service by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2007/02/starting_over_w/   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about starting over with customer service Episode 797: Starting Over With Customer Service by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2007/02/starting_over_w/   Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about the end of the job interview Episode 772: The End of the Job Interview by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2006/09/the_end_of_the_/  Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to get started  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about the end of the job interview Episode 772: The End of the Job Interview by Seth Godin Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2006/09/the_end_of_the_/  Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to get started  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. More places you can find Seth: Twitter - @ThisIsSethsBlog Instagram - @sethgodin Facebook - Seth Godin Website - https://www.sethgodin.com/

Seth Godin joins us for the kick-off episode of Season 5 to discuss his new book and project: The Carbon Almanac: It's Not Too Late. For the few who may not know, Seth is an internet pioneer, best-selling author of 20 books, host of the Akimbo podcast and one of the world's most sought-out keynotes speakers. Most importantly Steve was also best man at Seth's wedding.As individuals, citizens and members of the retail community we all have an opportunity and, one could say, an obligation, to address the climate crisis. In a wide ranging conversation we learn what the Carbon Almanac movement is all about, how it came to be and what Seth hopes its impact will be. We go beyond the myth of the "carbon footprint" to delve into the need for true systemic change and how that can be manifested. We also discuss the critical role for the retail industry in demonstrating sustainability leadership and talk about what brands like Patagonia are doing to make a difference.As usual, we kick things off with a fast-paced look into the big retail news of the week, including the need for the industry to "buckle up Buttercup" in the face of growing headwinds,  what to make of Kohl's being left at the alter and what Mark Triton's departure from Bed, Bath & Beyond means from the brand's future. Steve also predicts that some CEO's at digitally native vertical brands might want to update their resumes.Steve's Relevant Forbes ArticlesIs Kohl's New Strategy Merely A Slightly Better Version of Mediocre?Here's Why Amazon Should Buy Kohl's--with One Big CaveatAbout SethSeth Godin is an Author, Entrepreneur and Most of All, A teacherSeth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. The latest book is The Practice, and creatives everywhere have made it a bestseller.Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

If you don't know who Seth Godin is, just type “Seth” into Google or DuckDuckGo. The first entry will lead you to his blog, where he writes—every day—about marketing, design, writing, how being a better human will make you better at your job. Once you've started to read his blog, you'll probably be hungry for more of his wisdom. He's written over eighteen bestselling books on business and marketing, including Linchpin, Purple Cow, and The Dip. We've been following Seth for a long time, and his writing and speaking have influenced how we think about creating and marketing products. So it was a huge honor to have him on our show, where we spoke about subjects ranging from how to take risks in your career, to why being creative is an act of generosity, to the idea of “creative destruction.” We hope you enjoy our conversation with Seth as much as we did, and after you finish, we encourage you to go make a ruckus.   Takeaways: Why the counterintuitive idea of “surplus” means that, despite everything going on in the world, we all have access to more resources than the last King of France did. Why writing is often the best starting point for almost any type of creative work. Why a company is more like an organism than an organization   Bio Seth is an entrepreneur, best-selling author, speaker and teacher. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth created the altMBA and Marketing Seminar to transform online education and help people connect with their audience.

Seth Godin talks about how to give feedback the right way Episode 634: How to Give Feedback by Seth Godin on Critiquing Your Employees as a Business Owner Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2006/07/how_to_give_fee/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about how to give feedback the right way Episode 634: How to Give Feedback by Seth Godin on Critiquing Your Employees as a Business Owner Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2006/07/how_to_give_fee/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about building an audience for the long term Episode 595: The Platform Vs. The Eyeballs by Seth Godin on Building an Audience For the Long Term Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2009/09/the-platform-vs-the-eyeballs/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about building an audience for the long term Episode 595: The Platform Vs. The Eyeballs by Seth Godin on Building an Audience For the Long Term Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2009/09/the-platform-vs-the-eyeballs/   Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about selling ideas to a big company Episode 559: Selling Ideas to a Big Company by Seth Godin on Networking and Fundraising for Business Owners Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/12/selling-ideas-t/  Get access to over $5,000 in perks and discounts when you sign up for your FREE business checking account at Novo.co/STARTUP  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about selling ideas to a big company Episode 559: Selling Ideas to a Big Company by Seth Godin on Networking and Fundraising for Business Owners Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/12/selling-ideas-t/  Get access to over $5,000 in perks and discounts when you sign up for your FREE business checking account at Novo.co/STARTUP  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

This week's guest is the marketing genius, Seth Godin. Seth shares what specifically we need to know about what marketing is relative to the goal of who we want to attract, the irrational forces that drive all of us, and more! Seth is the founder of Akimbo, home of the altMBA. For more than thirty years, he has been trying to turn on lights, inspire people and teach them how to level up. He has authored more than 20 books, is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.

Seth Godin compares direct marketing with the "other kind" of marketing Episode 525: Direct Marketing (And the Other Kind) by Seth Godin on Advertising & Sponsorship Decisions Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/  Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to claim your $75 credit before March 31st  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin compares direct marketing with the "other kind" of marketing Episode 525: Direct Marketing (And the Other Kind) by Seth Godin on Advertising & Sponsorship Decisions Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/  Indeed is the #1 source of hires in the U.S., according to TalentNest. Go to Indeed.com/STARTUP to claim your $75 credit before March 31st  Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin tells you how often you should publish Episode 457: How Often Should You Publish by Seth Godin on Content Creation Optimum Frequency Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/09/how-often-shoul/  For companies of all sizes, Notion provides one central and customizable workspace that can be tailored to fit any team, and bring all teams together to get more done and move faster. Learn more and get started for free at Notion.so  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin tells you how often you should publish Episode 457: How Often Should You Publish by Seth Godin on Content Creation Optimum Frequency Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/09/how-often-shoul/  For companies of all sizes, Notion provides one central and customizable workspace that can be tailored to fit any team, and bring all teams together to get more done and move faster. Learn more and get started for free at Notion.so  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about marketing to the bottom of the pyramid Episode 433: Marketing to the Bottom of the Pyramid by Seth Godin on Market Inefficiency & Capitalism Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2010/09/marketing-to-the-bottom-of-the-pyramid/  Laika's platform builds and automates compliance for standards like SOC 2 and HIPAA, with hands-on expertise each step of the way. OSD listeners get 20% off when joining at Heylaika.com/osd  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about marketing to the bottom of the pyramid Episode 433: Marketing to the Bottom of the Pyramid by Seth Godin on Market Inefficiency & Capitalism Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2010/09/marketing-to-the-bottom-of-the-pyramid/  Laika's platform builds and automates compliance for standards like SOC 2 and HIPAA, with hands-on expertise each step of the way. OSD listeners get 20% off when joining at Heylaika.com/osd  Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the What's Next! Podcast with Tiffani Bova for this What's Next! Reload.  This week I am bringing back an episode with my wonderful friend Seth Godin on the human side of business. Seth is the author of over 18 books that have been bestsellers around the world and been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and–most of all–changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking Seth founded both Yoyodyne and Squidoo. His blog, which you can find him by typing Seth into Google, is one of the most popular in the world and he was recently inducted into the Direct Marketing Hall of Fame–one of three chosen for this honor in 2013.    THIS EPISODE IS PERFECT FOR… humans is sales and marketing.    TODAY'S MAIN MESSAGE… Seth loves to talk about making something happen. He is a huge fan of doing the right thing in business. The “right thing” means not caring about stock options or your career and still caring about what you're making.  He promotes focusing on service to deliver consistently and maintains that great marketers should spread ideas, not make sales.  Your job as the marketer is not to sell what the factory makes, but to serve the people the company seeks to serve. This is the human side of business.       WHAT  I  LOVE  MOST… Seth's advice for the new marketer and what to do if you feel trapped and/or like you aren't doing good work.    Running time: 34:48     Subscribe on iTunes     Find Tiffani on social:  Facebook  Twitter  LinkedIn     Find Seth on social:  Twitter  Instagram  LinkedIn 

When building a community, there's one principle which lays the foundation for every community and culture around the world – People Like Us Do Things Like This. It's a sense of tribalism, and a concept that Seth Godin, a global thought leader, brought to the world more than 10 years ago. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and This is Marketing – which was an instant bestseller in numerous countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). In 2013, Seth was inducted into the Direct Marketing Hall of Fame and, in 2018, was inducted into the Marketing Hall of Fame. In this episode, Seth and Ben Grynol, Head of Growth at Levels, talked about marketing, community, and what it was like to grow up in Buffalo, New York. LINKS SETH GODIN Seth's Blog – seths.blog Akimbo Podcast – akimbo.link Seth's Website – sethgodin.com LEVELS Become a Levels Member – levelshealth.com Learn about Metabolic Health – levelshealth.com/blog Follow Levels on Social – @Levels on Instagram and Twitter

Seth Godin talks about the difference between business and busyness Episode 370: Business/Busyness by Seth Godin on Creating Value vs. Staying Busy Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2018/07/busyness/  Reach customers online and across social networks with an ever-growing suite of channel integrations and apps - including Facebook, Instagram, TikTok, Pinterest, and more. Go to Shopify.com/osd for a free 14-day trial Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about the difference between business and busyness Episode 370: Business/Busyness by Seth Godin on Creating Value vs. Staying Busy Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2018/07/busyness/ Reach customers online and across social networks with an ever-growing suite of channel integrations and apps - including Facebook, Instagram, TikTok, Pinterest, and more. Go to Shopify.com/osd for a free 14-day trial Visit Me Online at OLDPodcast.com Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

Seth Godin talks about the difference between business and busyness Episode 370: Business/Busyness by Seth Godin on Creating Value vs. Staying Busy Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2018/07/busyness/  Reach customers online and across social networks with an ever-growing suite of channel integrations and apps - including Facebook, Instagram, TikTok, Pinterest, and more. Go to Shopify.com/osd for a free 14-day trial Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

Seth Godin talks about whether or not you should work for free Episode 330: Should You Work For Free by Seth Godin on the Difference Between Being Busy and Being Productive Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2013/02/should-you-work-for-free/  With NetGear WiFi 6 Business solutions, you get the very best WiFi performance, security, and coverage to keep you connected whether you're at the office, working from home, or on the go. Visit NetGear.com/Business and use code OPTIMAL10 at checkout to save 10% Indeed is the #1 source of hires in the U.S. Join over three million businesses worldwide that use Indeed to hire great talent. Get a $75 credit at Indeed.com/startup. Offer valid through September 30th. Terms and conditions apply Please Rate & Review the Show!  Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group   Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about whether or not you should work for free Episode 330: Should You Work For Free by Seth Godin on the Difference Between Being Busy and Being Productive Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2013/02/should-you-work-for-free/  With NetGear WiFi 6 Business solutions, you get the very best WiFi performance, security, and coverage to keep you connected whether you're at the office, working from home, or on the go. Visit NetGear.com/Business and use code OPTIMAL10 at checkout to save 10% Indeed is the #1 source of hires in the U.S. Join over three million businesses worldwide that use Indeed to hire great talent. Get a $75 credit at Indeed.com/startup. Offer valid through September 30th. Terms and conditions apply Please Rate & Review the Show!  Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group   Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

Seth Godin talks about whether or not you should work for free Episode 330: Should You Work For Free by Seth Godin on the Difference Between Being Busy and Being Productive Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2013/02/should-you-work-for-free/ With NetGear WiFi 6 Business solutions, you get the very best WiFi performance, security, and coverage to keep you connected whether you're at the office, working from home, or on the go. Visit NetGear.com/Business and use code OPTIMAL10 at checkout to save 10% Indeed is the #1 source of hires in the U.S. Join over three million businesses worldwide that use Indeed to hire great talent. Get a $75 credit at Indeed.com/startup. Offer valid through September 30th. Terms and conditions apply Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris.Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast. What's in This Episode: Who is Seth Godin  Are you a regular cow or a “purple cow” in the personal injury space? How to differentiate your personal injury law firm in order to be remarkable (without changing your pricing) Seth explains how niching down to the smallest viable market helps you stand out from the competition Why you should start thinking of your personal injury clients as patients rather than customers What Seth's podcast, Akimbo, is all about and which episode you should listen to first Seth reveals his all-time favorite marketing books The inspiration behind Seth's forthcoming book, The Practice: Shipping Creative Work

Seth Godin is a best-selling author, entrepreneur, speaker, and, above all else, a teacher who gives people the tools they need to make the impactful changes they want to see in the world. By focusing on everything from effective marketing and leadership, to the spread of ideas, Seth has been able to motivate and inspire countless people around the world. He is a global thought-leader on the post-industrial revolution, how ideas disseminate, marketing, quitting, leadership, and most of all, changing everything including the uneven distribution of food, unequal access to medicine, and our energy system. Seth has famously made the bold statement that climate change is a marketing problem, not a technology problem. His blog on marketing, tribes, and respect was named by Time among its 25 best blogs. In addition to launching one of the most popular blogs in the world, Seth has written 20 best-selling books addressing various aspects of marketing, advertising, business venturing, and leadership, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His books, This is Marketing, was an instant bestseller in countries around the world. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. Seth is also known as "the ultimate entrepreneur for the information age". Though renowned for his writing and speaking, he also founded two companies, Squidoo and Yoyodyne. Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers which describes and promotes a non-traditional marketing technique that advertises goods and services when advance consent is given. In 1998, Seth sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing. In March 2006, Godin launched Squidoo, a revenue-sharing writing site and by July 2008, Squidoo was one of the 500 most visited sites in the world. Godin raised more than $250,000 from readers with a Kickstarter campaign In June 2013, which in turn secured him a book contract with his publisher for his book "The Icarus Deception." He was also one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. "This world is changing faster than it has changed in 10,000 years. The real urgency in front of us is to get clear about what the change we seek to make is and who we seek to change, that it might feel good to push people to use grocery bags that can be reused 100 times instead of 30 times. But it feels to me like it's way more urgent to stop mining coal. And we have just got to come up with our priority list. Be really clear about how we're going to tell stories around those things. So that urgently people decide that they were right all along, in wanting this problem to go away. They were right all along and choosing to act a certain way. And people like us, we do things like this. What are those things? And we're missing that component right now of passionate, generous, dignified storytelling." Useful links: Seth's Blog Seth's Website Seth's TEDTalks See omnystudio.com/listener for privacy information.

Who is Seth Godin? For more than thirty years, Seth has been trying to turn on lights, inspire people and teach them how to level up. He has spent most of his professional life as a writer. Seth has published 19 bestselling books. These books are a great way to go deep into a concept, and Seth thinks many of them stand the test of time. Seth's latest book is called "The Practise". Like the one before, "This is Marketing" , both were bestsellers. In 2015, Seth created the altMBA. It's a life-changing 30-day workshop and it's entirely possible it will change your life. More than 60,000 people have taken his online courses, including The Marketing Seminar and several on Udemy. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.

Seth Godin is a remarkable entrepreneur, international best-selling author, and expert on marketing, communication, entrepreneurialism, and leadership. In addition to launching one of the most popular blogs in the world, he has written 20 best-selling books, including “The Dip,” “Linchpin,” “Purple Cow,” “Tribes,” and “What To Do When It's Your Turn.” His most recent books, “This is Marketing” and “The Practice,” were instant bestsellers around the world. Seth also founded two major companies, Squidoo and Yoyodyne – which was acquired by Yahoo! In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. Seth is regularly featured by media worldwide including Forbes, Entrepreneur, The Washington Post, Inc Magazine, Adweek, The Motley Fool, NPR, and by Time Magazine who ranked Seth's blog, “This is Seth's Blog,” as one of the top 25 in the world. Seth's very popular podcast “Akimbo” is listened to weekly by millions. He is followed by millions across the social platforms and his content online has been viewed by tens of millions. For more on Seth or to book him to speak:https://www.calentertainment.com/portfoliotype/seth-godin/Love the show? Subscribe, rate, review, and share! https://www.calentertainment.com/virtually-speaking/

Seth Godin talks about gravity as it pertains to marketing. Episode 190: Gravity Is Just A Theory by Seth Godin on Marketing Lessons Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/12/gravity-is-just/  Oracle wants to help you land those big customers, so they're offering preferred pricing on enterprise cloud for startups. Visit Oracle.com/goto/osd Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Godin talks about gravity as it pertains to marketing. Episode 190: Gravity Is Just A Theory by Seth Godin on Marketing Lessons Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/12/gravity-is-just/  Oracle wants to help you land those big customers, so they're offering preferred pricing on enterprise cloud for startups. Visit Oracle.com/goto/osd Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group  Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily

Seth Godin talks about gravity as it pertains to marketing. Episode 190: Gravity Is Just A Theory by Seth Godin on Marketing Lessons Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. The original post is located here: https://seths.blog/2008/12/gravity-is-just/ Oracle wants to help you land those big customers, so they’re offering preferred pricing on enterprise cloud for startups. Visit Oracle.com/goto/osd Please Rate & Review the Show! Visit Me Online at OLDPodcast.com and in The O.L.D. Facebook Group Join the Ol' Family to get your Free Gifts and join our online community: OLDPodcast.com/group Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily --- Support this podcast: https://anchor.fm/optimal-startup-daily/support