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Episode SummaryTune in as host Paul Gibson sits down with Matthew Creswick, Chief Marketing Officer at Huble Digital, to explore the 95-5 marketing strategy. This insightful episode dives into balancing long-term brand building with capturing in-market demand, the evolving buyer landscape, the role of AI, and how intent data is changing the game for B2B marketers. Whether you're a seasoned pro or new to the field, this episode offers actionable advice and fresh perspectives on marketing strategy.About the GuestMatthew Creswick is an experienced marketing and business leader with over ten years of experience in the HubSpot industry. He has held senior roles, including Regional Managing Director, Chief Marketing Officer, and Chief Product Officer, and has worked across Europe and Southeast Asia.A certified HubSpot trainer with a Bachelor's degree in Business Management with Marketing, Matthew has been featured in Content Grip, the Huble Blog, and HubSpot.com. He is also a member of the CMO club in Exit Five and was recognized as an AMCHAM NextGen 2020 Leader.An active speaker and host, Matthew has presented at GWI Live and hosted multiple GWI virtual events.Beyond work, he enjoys football, golf, technology, and traveling the world.Website: https://huble.com/Connect with MatthewKey Takeaways- Understanding the 95-5 Framework: Focus on being memorable to the 95% not currently buying while effectively converting the 5% in-market.- Modern Buying Behaviors: Buyers prefer independence and typically resist traditional funnel tactics like forms and cold calls.- Power of Intent Data: Leveraging tools like Demandbase empowers marketers to identify accounts actively searching for solutions.- Building a Memorable Brand: Investing in brand equity ensures customers recall you when they're ready to buy.- AI's Role: AI enables scalable personalization, like crafting one-to-one tailored content and identifying actionable insights.Quotes"Brand isn't just for billion-dollar companies with Super Bowl ads. It's the asset that keeps your pipeline alive even when your ad budget dries up.”Recommended ResourceBooks: - Shoe Dog: A Memoir by the Creator of NIKE by Phil Knight.- Purple Cow: Transform Your Business by Being Remarkable by Seth GodinNewsletters:- Exit Five by Dave Gerhardt.- Newsletter by Kieran Flanagan from HubSpot.Shout-Outs- Gary Vaynerchuk - Chairman – VaynerX, CEO – VaynerMedia, Creator – VeeFriends- Seth Godin - Founding editor of the Carbon Almanac, blogger and entrepreneur.- Dharmesh Shah - UK & Ireland Country Director, Present Technologies- Kieran Flanagan - Marketing (CMO, SVP) | All things AI | Sequoia Scout | Advisor- Dave Gerhardt - Founder, Exit Five
In the US, women control roughly 85% of the household purchases, which means shopping isn't just a necessity, it's a superpower we wield. Diane Osgood, author of the forthcoming book 'Your Shopping Superpower' and co-author of 'The Carbon Almanac.' Diane, a seasoned expert with over 30 years of experience in sustainable and ethical products and services, delves into the transformative power of women's consumer spending, supporting women-owned and minority-owned businesses, combating climate change, and more through reevaluating and changing how we spend our money. This week's episode 163 of How Women Inspire Podcast is about understanding your shopping superpower! In this episode of How Women Inspire Podcast, Diane Osgood is sharing the importance of understanding the implications of your spending habits and actionable steps you can take right now to research and shop in a sustainable way. Diane Osgood is an author and sustainability strategist with 30 years of experience. She helps businesses embed sustainability and ESG into their operations to increase profits, create sustainable products and services, and manage risks. She works with brands, HR, business and product innovation, customer experience, environmental performance, reporting, and charitable activities. Osgood was a senior advisor to President Clinton for the Clinton Global Initiative and served on the Vatican Arts and Technology Council. As VP for Sustainability Strategy at BSR, she co-led BSR's transformation by growing revenue by 28% over three years. She specializes in sustainability strategy, climate change action, sustainable finance, innovation, social-enterprise, and impact assessment and reporting.Some of the talking points Julie and Diane go over in this episode include:The impact of consumer spending on the economy and how women control roughly 85% of household spending.Diane's journey to study and work in environmental economics, started by witnessing the impact of deforestation.Practical steps for sustainable, well-researched shopping.Supporting women and minority-owned businesses as a way to vote for a more equitable economy.Don't forget to hear over to https://www.dianeosgood.com/books to pre-order your copy of Your Shopping Superpower!Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about How Women Inspire at https://www.howwomenlead.com/podcast CONNECT WITH DIANE OSGOOD:Osgood ConsultingWebsiteLinkedInCONNECT WITH JULIE CASTRO ABRAMS:LinkedIn - JulieHow Women LeadHow Women InvestHow Women GiveInstagram - HWLLinkedIn - HWLFacebook - HWL
St. Patrick's Day is almost here. So it's time to definitively answer the old question. Is it Saint Paddy‘s day or Saint Patty‘s day? Plus, I'll give you 17 amazing Celtic bands that you should listen to for St. Patrick's Day. Music from Socks in the Frying Pan, Marc Gunn & Jesse Ferguson, and Blackwillow Starling. This is Folk Songs & Stories #296 0:25 - Socks in the Frying Pan "Ireland's Struggle" from Waiting for Inspiration 4:47 - WELCOME TO FOLK SONGS & STORIES I am Marc Gunn. I'm a Celtic and Folk musician and also host of the Irish & Celtic Music Podcast, an hour-long radio show of some of the best indie Celtic music online. That was… If you're new to this show, please subscribe. You can do that PubSong.com or Just send an email to follow@celtfather. 5:39 - IS IT ST PADDY'S DAY OR ST PATTY'S DAY St Paddy's Day is the shortened version of St Patrick's Day. However, that shortened name is often misspelled. It should be spelled Paddy. Not Patty. Patty is a girls name. Paddy is short for the Irish name Padraig. That's from my 11 St Patrick's Day Facts episode of this podcast. I learned from The Daily Difference, the newsletter of the Carbon Almanac that the Episocopal Church used their environmental voice with their wallet. In 2015, the Episcopal Church made a commitment to divest fossil fuel investments from its holdings of around $500 million. And they honored that commitment just before the end of 2024. We all have the power of our voice, our wallet and our time to support climate initiatives. We are all in a weird position these days. There's a billionaire stripping government services from people who need them, just so he can get a huge tax cut. No matter where you stand on that situation, I don't think there's a single person in America who think that billionaires and corporations need a tax cut. Let me know if I'm wrong. Sadly, we may not have the power to stop corporate entitlements. But we do have the power of our wallets. We can support businesses and organizations who are doing good things to protect the environment and protect individuals like you and me. Take a moment and think about where your money is going. If you're gonna play the stock market, will you consider divesting your fossil fuel investments? 9:02 - Marc Gunn “Blue Sun” from As Long As I'm Flyin' Learn more about Blue Sun in this episode. Also check out Rebellion Songs of 2019 and Rebel Pub Songs 11:29 - VOTE: Favorite songs on As Long As I'm Flyin'? 12:20 - UPCOMING SHOWS MAR 16: The Wings Cafe & Tap House, Marietta, GA @ 3-7 PM MAR 17: The Wings Cafe & Tap House, Marietta, GA @ 6-9:30 PM APR 4-6, StellarFest, Duluth, GA APR 12-13: Sherwood Forest Faire, Paige, TX APR 19-20: Sherwood Forest Faire, Paige, TX APR 25-27: Jordan Con, Atlanta, GA MAY 3: Maggie McGuinness Pub, Huntsville, AL JUL 19: Fiddler's Green Coffeehouse Concert series @ 8 PM JUN 21-28: Celtic Invasion of Wexford, Ireland SEP 24-28: ALEP 6, Harrodsburg, KY Gen Con! 12:51 - LATEST NEWS See pictures from my Celtic Invasion of Scotland's Whiskey Merch of the Month: Limited Edition Album Pins for Come Adventure With Me. 14:23 - THANK YOU GUNN RUNNERS Your support on Patreon isn't just a game-changer—it's the reason I get to make music, podcasts, and all kinds of Celtic mischief! For just $5 a month, you unlock a treasure trove of exclusive, unreleased songs, behind-the-scenes blogs, and a massive vault of video concerts. It's like a backstage pass to all things me! Not ready to pledge just yet? No worries—your first mission is to take care of yourself. You can still join the club for free and get weekly snapshots of my Celtic invasions, plus updates from my wild musical adventures. Either way, I'd love to have you along for the journey!
We are all in the attention economy.Louise Karch (pronounced CARSH) makes sure good people like us break out not blend in.Louise is delighted to speak us. She has a special fondness for environmental educators having been an Outward Bound Instructor.For over a decade, she also was a career management professional, She was honoured to study with and support Richard Bolles, the author of the bestselling career/life planning in history, What Color Is Your Parachute.It was Richard Bolles who inspired Louise to write guidebooks. Louise is the award-winning author of Word Glue, and head cheerleader and one of the co-authors of the global mega-hit The Carbon Almanac, It's Not Too Late (Penguin Random House),Louise's most recent book, First Aid for Fairies: From Rain to Rainbows, is an uplifting steampunk-inspired guide that helps teens shift from stress to strength It's been nominated for the American Library Association's MIchael Princz award.Louise has mentored leaders in 71 countries and edu-tained audiences from Australia to the Arctic. She prefers being warm.You can find Louise at…Word GlueFirst Aid for FairiesInterview Database with Addendum for Environmental Educators RESOURCES MENTIONEDWhat color is your parachute? (2022)*Transitions (2019)*Brag! Toot Your Own Horn Without Blowing It*Outward Bound (Canada)Outward Bound (USA) ASSESSMENTInstitute on CharacterJackson Vocational Interest SurveyGallup CliftonStrengths Finder CREDITS:Producer: Tania MarienMusic: So Far So Close by Jahzzar is licensed under a Attribution-ShareAlike License;SOLO ACOUSTIC GUITAR by Jason Shaw is licensed under a Attribution 3.0 United States License.Subscribe to Transferable Solutions.Talaterra is an affiliate of Bookshop.org. Commissions earned support the publication Transferable Solutions.Contact Us
In This Episode You Will Learn About: Shift your mindset by focusing on what's going RIGHT. Why the key to success is acting like your dream is already happening. Stay open to MIRACLES and signs around you. Focus on the GOOD and attract even MORE by practicing gratitude BELIEVE without seeing because FAITH is knowing your breakthrough is already on its way. Resources: Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan. Oracle is offering to halve your cloud bill if you switch to OCI. See if you qualify at oracle.com/MONAHAN. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order at jennikayne.com when you use code CONFIDENCE15 at checkout. Get 15% off your first order at oakessentials.com when you use code CONFIDENCE15 at checkout. Call my digital clone at 201-897-2553! Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book, Confidence Creator Show Notes: What if every challenge you faced was actually a gateway to something GREATER? Here's what I've learned: FAITH isn't just about hoping—it's about moving, preparing, and SHOWING UP as if your dreams are already here. Life will throw you curveballs, but those twists are just a redirection to BIGGER opportunities. Miracles happen when BELIEF meets BOLD ACTION. Fear might knock on your door, but it's your choice whether to let it in. Instead, lean into gratitude, TRUST the process, and take that next POWERFUL step forward. The MAGIC is real, and it's waiting for you to claim it. Are you READY? 01:49 #230: Trust Yourself Success Will Follow With Heather Monahan 08:12 #419: Harness Your Faith Start Preparing For Your Dreams Today with Heather 17:21 #256: Your FAITH Is Stronger Than Your FEAR with Heather 21:33 #395 Embrace Faith Let Go of Fear Make Room for The BLESSINGS with Heather 27:53 #379 The Power of PRAYER The Surprising Story Of Witnessing A Thanksgiving Miracle with Heather If You Liked This Episode, You Might Also Like These Episodes: #472: Fear LESS, Plan MORE, Achieve BIG with Seth Godin, Founder of the Carbon Almanac, Blogger, & Author #468: The POWER of INTENTION with Michael Beckwith, Spiritual Teacher, Ordained Minister, Author, & Founder #451: LET GO Of What No Longer Serves You With Heather!
What skills, trends, and strategic thinking do leaders need to embrace for the future? In this episode, we explore three compelling perspectives to help leaders prepare for 2025. Michael Watkins breaks down The 6 Disciplines of Strategic Thinking he authored, showing how leaders can mobilize their teams and make smarter, more impactful decisions. Seth Godin, renowned Author, Entrepreneur, and Founder of the Carbon Almanac, challenges the status quo with his take on why adaptability beats rigid planning and why leaders need to think beyond checklists to thrive. Finally, Nicholas Bloom, William D. Eberle Professor of Economics at Stanford University, reveals surprising data on remote work, from its effects on productivity to what it really takes to retain top talent in a hybrid world. ________________ Start your day with the world's top leaders by joining thousands of others at Great Leadership on Substack. Just enter your email: https://greatleadership.substack.com/
In This Episode You Will Learn About: Success begins with ALIGNING your energy, not chasing goals. Stop striving for perfection and live as if you're already ENOUGH—because you are. Practice saying YES to gifts, compliments, and abundance without guilt. Show up authentically and let the world see the REAL YOU. Create happiness from within—it's yours to embrace RIGHT NOW. Resources: https://www.cathyheller.com Read Abundant Ever After Listen to Abundant Ever After Instagram: @cathy.heller LinkedIn: @cathy-heller Go to ConstantContact.com and start your FREE trial today. Sign up for a one-dollar-per-month trial period at shopify.com/monahan Oracle is offering to halve your cloud bill if you switch to OCI See if you qualify at oracle.com/MONAHAN. Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order at jennikayne.com when you use code CONFIDENCE15 at checkout. Get 15% off your first order at oakessentials.com when you use code CONFIDENCE15 at checkout. Call my digital clone at 201-897-2553! Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: What if everything you're chasing is already within you, just waiting to be UNLOCKED? My conversation with Cathy Heller opened my eyes to this TRUTH. She shatters the myth that hustling and constantly proving yourself leads to happiness. Instead, she shows me this game-changing idea: wholeness isn't something we achieve—it's something we EMBRACE. The law of reception—learning to RECEIVE without guilt or hesitation—completely redefines my perspective on ABUNDANCE. It's not about striving for more; it's about aligning with JOY and your true POWER. Who's ready to step into their LIGHT? If You Liked This Episode You Might Also Like These Episodes: #472: Fear LESS, Plan MORE, Achieve BIG with Seth Godin, Founder of the Carbon Almanac, Blogger, & Author #470: Transform Your SPACE, Transform Your LIFE with Marie Diamond, World-Renowned Feng Shui Master & Teacher of the Law of Attraction #467: Life Is RIGGED In Your FAVOR With Heather!
Seth Godin is an author, entrepreneur, and, most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://thecarbonalmanac.org/ https://nexuspmg.com/
Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth's human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss: - Why work isn't working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can't treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet's early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Twitter: https://x.com/ThisIsSethsBlog Seth's Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Resources Mentioned: Seth's Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/ The Carbon Almanac: https://thecarbonalmanac.org/ LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
In This Episode You Will Learn About: Why fear is a SIGNAL, not a stop sign How to succeed by STRATEGIZING SMARTER, not hustling harder Why you should focus on WHO you're here to help How to make empathy your SECRET WEAPON Resources: Website: sethgodin.com Check Out Seth's Blog Read This is Strategy: Make Better Plans Instagram & LinkedIn: @sethgoodin Twitter/X: @thisissethsblog Sign up for a one-dollar-per-month trial period at shopify.com/monahan Download the CFO's Guide to AI and Machine Learning at NetSuite.com/MONAHAN. Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 10% off your first Mitopure order at timeline.com/CONFIDENCE. Get 15% off your first order when you use code CONFIDENCE15 at checkout at jennikayne.com. Call my digital clone at 201-897-2553! Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/ Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com If you haven't yet, get my first book Confidence Creator Show Notes: What if success wasn't about working harder, but working SMARTER? My conversation with Seth Godin completely shifted my perspective. Strategy isn't about hustling faster—it's about PAUSING and asking, “Am I headed in the right direction?” Seth made it CRYSTAL CLEAR: you can't serve everyone, and that's where your true power lies. FOCUS on who you're truly here to help, and don't be afraid to say “no” to the rest. My biggest AHA moment? Fear is ALWAYS there, but it's not your enemy—it's your signal that you're stepping into something GREAT. If you want to learn how to navigate fear, sharpen your strategy, and make bold, impactful moves, Seth's new book This Is Strategy: Make Better Plans is a must-read. Push through, STAY FOCUSED, and watch the MAGIC unfold. If You Liked This Episode You Might Also Like These Episodes: #79: Seth Godin on The Practice: How to Inspire, Embrace, & Share Your True Voice #426: The Secret To Breaking The Glass Ceiling & Claiming Your Spot In The C-suite with Lisa Lutoff-Perlo Bestselling Author, Speaker, & former CEO of Celebrity Cruises #410: What To Do BEFORE You Get Fired: Build Your Brand, Find Opportunities, & Stay Resilient with Heather!
Even with hard work and careful planning, many businesses still struggle because they don't fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss: - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn't enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet's early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change. Connect with Seth: Seth's Website: https://www.sethgodin.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify Indeed - Get a $75 job credit at https://indeed.com/profiting Resources Mentioned: Seth's Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/ More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/
Seth Godin shares insightful stories and perspectives to help us think strategically and create meaningful change in a complex world. — YOU'LL LEARN — 1) The mindset that makes you indispensable 2) Why to embrace that you're an impostor 3) Three questions to ask with every project Subscribe or visit AwesomeAtYourJob.com/ep1004 for clickable versions of the links below. — ABOUT SETH — Seth Godin is the author of 22 books that have been bestsellers around the world and have been translated into more than 35 languages. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. His book, This Is Marketing, was an instant bestseller around the world. The newest book, The Practice, is out at the end of 2020 and is already a bestseller. His newest project is leading a worldwide group of volunteers creating The Carbon Almanac. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have taken the powerful Akimbo workshops he founded, including thealtMBA and The Marketing Seminar. • Book: This Is Strategy: Make Better Plans (website) • Book: The Practice: Shipping Creative Work • Website: Seths.blog — RESOURCES MENTIONED IN THE SHOW — • Book: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield • Book: Dune by Frank Herbert — THANK YOU SPONSORS! — • LinkedIn Jobs. Post your job for free at LinkedIn.com/beawesome • Lingoda. Visit try.lingoda.com/Awesome and save up to 20% off your sign up fee! Plus, get an extra $25 off with the code AWESOME • Jenni Kayne. Use the code AWESOME15 to get 15% off your order!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week's episode shares a sensational live conversation Mallory had with Seth Godin and Floyd Jones, focusing on exploring the impact of AI on productivity and community building. Seth Godin is an author, entrepreneur, and teacher. He is the founder of the Carbon Almanac, a guide to understanding climate change. Seth has inspired and motivated many people all around the world by focusing on everything from leadership and efficient marketing to spreading ideas and changing things. In 2013, the Direct Marketing Hall of Fame recognized only three practitioners, including Seth. Floyd Jones is a speaker, social impact leader, creator, and community builder. He is the Director of Community & Partnerships at Givebutter, the world's first entirely free end-to-end fundraising platform. He supports the community team's growth strategy through partnerships, sponsorships, strategic campaigns, and special events. In this episode, you will be able to: The importance of staying true to innovations rather than adopting existing methods. The necessity of overcoming the fear of the unknown. The importance of prioritizing human connection in fundraising. How to embrace the AI. How AI affects the transparency. Why is it important to remember the power of people? Get all the resources from today's episode here. Connect with me: Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven't already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you're looking to raise more from the right funders, then you'll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point. Learn more about your ad choices. Visit megaphone.fm/adchoices
Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin's new book, The Song of Significance, challenges us to break free of these limiting mental models, many of which are still baked into how we work.Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work.In this episode, Dart and Seth discuss:- The Song of Significance- Choosing and creating jobs of value instead of production- Eliminating drudgery from work- How the industrial revolution shaped work, education, and society- The power of small connections and communities in marketing- False proxies in the hiring process- The hiring method that lowers turnover and increases productivity- Criticizing work instead of the worker- And other topics…Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House.Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance. His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac, a global almanac on climate created by hundreds of volunteers from over 40 countries.Resources Mentioned:The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543The Ministry for the Future, by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136The Carbon Almanac, by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3 Connect with Seth:Blog: https://seths.blog/AI Bot: https://seths.blog/bot/Seth's latest book: https://seths.blog/song/
This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business? Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more. Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty. Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23 Key Quotes: “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!
Tania Marien, Podcaster and Founder of Talaterra The mission of Talaterra is to change the field of freelance environmental education to make it a sustainable career choice. By fostering an understanding of how freelance educators work in their communities, Talaterra is able to bring attention to the depth, breadth and knowledge of those working in this capacity. Talaterra Founder Tania Marien is a podcast host and environmental correspondent. Her projects draw on her experiences working as an independent environmental education professional, first as the full-time editor, educator, and bookseller at ArtPlantae and now as a podcast producer, writer, researcher, and network builder. Her current project explores how freelance environmental professionals contribute to environmental literacy. She believes that independent professionals are overlooked and that their professionalism and contributions to lifelong learning need to be recognized. Documenting their work is important because it fills the knowledge gap about how people learn about science and the environment outside of the classroom. Tania is also a contributor to The Carbon Almanac. In the third segment, Tania talks about collaborating to create The Carbon Almanac, a game-changing publication and website which offers an incredible abundance of environmental learning resources for all ages and in multiple languages. Great resource links shared below. GREAT RESOURCES Learn more about Talaterra - https://www.talaterra.com/ Download Talaterra podcasts - https://www.talaterra.com/podcast Order The Carbon Almanac - https://thecarbonalmanac.org/ Grab this FREE Kids Almanac: Generation Carbon - https://thecarbonalmanac.org/kids/ Sign up for the Daily Difference Newsletter - https://thecarbonalmanac.org/the-daily-difference/ Connect the Dots - https://publish.obsidian.md/carbon-dots/%E2%97%8F+Welcome Explore Carbon Almanac's podcast series - https://thecarbonalmanac.org/podcasts/ Listen to Wendy's mp3s for kids - https://netwalkri.com/playtime Listen to Tania interview Wendy - https://www.talaterra.com/talaterra-podcast/ep127-wendy-nadherny-facon-story-walking Learn more at www.storywalking.com , https://netwalkri.com email wendy@netwalkri.com or call 401 529-6830. Connect with Wendy to order copies of Fiddlesticks, The Angel Heart or Storywalker Wild Plant Magic Cards. Subscribe to Wendy's blog Writing with Wendy at www.wendyfachon.blog. Join Wendy on facebook at www.facebook.com/groups/StoryWalkingRadio
"The Carbon Almanac: It's Not Too Late" is a book of facts about a problem we should all talk about: climate change. In this video, I tell you about "The Carbon Almanac," why I decided to read it, and why I think you should read it, too. Links: The Carbon Almanac -- https://thecarbonalmanac.org/ The Story of Stuff (the other book I mentioned) -- https://www.storyofstuff.org/ Watch the episode on YouTube -- https://youtu.be/IffwNJp_0DI
Embrace wonder, abundance, and playfulness with marketing guru, entrepreneur, and best-selling author, Seth Godin. With his trademark blend of humor and wisdom, Seth argues that to be a true innovator (and to be a Smart Rookie) one must embrace the beginner's mind, venture into the unknown, and dare to ship it when the time is right. He challenges us to imagine a world as carefree and creative as a Pictionary game, where the risk of guessing wrong is eclipsed by the sheer joy of participation and increases our odds of success. Seth shares his ultimate ambition to cultivate an environment where everyone feels empowered to step up to the drawing board, marker in hand, ready to sketch out their wildest ideas without fear of failure.Highlights:* 01:43 The Art of Questioning: A Key to Innovation* 06:32 The Power of Beginner's Mind and Changing Your Mind* 16:34 The Magic of The Charrette As A Creative Process* 32:20 The Power of Service and Learning Through Doing* 45:23 Closing Thoughts and ReflectionsAbout Our Guests: Seth Godin is the author of 21 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip, and Purple Cow.His book, This Is Marketing, was an instant bestseller around the world.Recently, he organized the all-volunteer community project,The Carbon Almanac. In 2023, he wrote, The Song of Significance, which is already aBestseller. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo.His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. His podcast is in the top 1% of all podcasts worldwide.In 2018, he was inducted into the Marketing Hall of Fame. More than 40,000 people have taken the powerful Akimbo workshops he founded, including the altMBA and The Marketing Seminar.Reference:* Learn how we use the Acorn to Oak Tree exercise in our human-centered design research on our tools page.* The Practice: Shipping Creative Work by Seth Godin* The Song of Significance: A New Manifesto For Teams by Seth Godin* The Carbon Almanac by Seth GodinWe want to hear from you!We'd love to hear what you observed in this episode. What did this episode leave you wondering about? What did you observe and what was said or left unsaid? Leave us a voice memo, DM us on Instagram, or send us an email, smartrookie[at]thenucleusgroup.com. Credits:* Chelsea Carlson, Podcast Art Designer* Ashley Bradford, Theme Music Artist* Sam Nash, Audio Engineer* Gabriela Acosta, Executive Producer * Smart Rookie is brought to you by brand and strategy collaborative, The Nucleus Group.Please note that our show transcript is AI generated and may not be 100% accurate. Get full access to Smart Rookie at smartrookie.substack.com/subscribe
Seth Godin is an author, entrepreneur and most of all, A teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His latest books are The Song of Significance and The Practice, and creatives everywhere have made it a bestseller. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both. https://thecarbonalmanac.org/ https://nexuspmg.com/
In this landmark 100th episode, host Alexander Lapa sits down with renowned entrepreneur and author Seth Godin to discuss his latest book, "The Song of Significance: A New Manifesto for Teams" However, the conversation quickly expands to explore the broader landscape of work, particularly within the nonprofit sector. Seth challenges conventional notions of organizational culture and emphasizes the need for a significance-driven approach to solve real-world problems effectively.Topics We Cover:Contrasting traditional industrial capitalism with the rising trend of organizations prioritizing respect, dignity, and meaningful contributionsChallenges facing nonprofits, with an emphasis on the necessity for cultural shifts and embracing experimentationSoft skills for fostering genuine connections and driving meaningful change within nonprofitsPage 19 Thinking from "The Carbon Almanac," advocating for a collective approach to problem-solvingInsights on personal and organizational growth, encouraging listeners to embrace discomfort and foster a culture of collaboration.To Learn More and Connect with Seth:The Song of Significance: A New Manifesto for TeamsSeths.Blog/SongSupport the show
Welcome to the podcast for alpaca people!Join me in the valley for a sit in the cold and some breakfast with the girls. It might not be the best time of year in the UK for sitting outside. If you get some surprise winter sun do take advantage of it.New Year encourages some philosophical reflection but sometimes unreality. What small things can we do today that will have longer-term benefits for you, your alpacas and the planet? Decide which trend you want to lean towards. It takes time but it is worth it.Check out the Carbon Almanac website and Carbon Sessions Podcast Thanks for listening and I hope you enjoyed it.If you would like to be in touch, please contact me by email - steve@alpacatribe.com - or leave me a voicemail from your browser.Alpaca Tribe is hosted and produced by Steve Heatherington of Good Podcasting Works, which is part of The Waterside (Swansea) Ltd
Productivity, innovation, and leadership are three key pillars that drive success and growth within any organization. When effectively combined, they create a powerful synergy that propels a company to new heights and ensures its sustainability in an ever-evolving business landscape. In this episode, we are joined today by blogger, entrepreneur, best-selling author, and Founder of The Carbon Almanac, Seth Godin, to discuss the world of productivity, innovation, and leadership. Seth is a prolific writer, having authored 20 bestselling books. His works serve as profound resources for understanding key concepts in various aspects of life and business. In today's conversation, we discuss his latest book, Song of Significance, which offers readers a thought-provoking exploration of the state of work and leadership in the modern world. In our conversation, we delve into the consequences of treating employees as mere cogs in a machine, how organizations can pinpoint productivity aspects in need of optimization, and the difference between managers and leaders. We explore the importance of defining one's value and significance, tailored metrics for success, and the power of unconventional paths in finding solutions. He also provides valuable insights into overcoming innovation dilemmas, redefining leadership for inclusivity and collaboration, balancing creativity with operations, and much more! Tune in and discover how to reimagine the world of productivity, innovation, and leadership with Seth Godin!Key Points From This Episode:What it means to be a useful imposter and the definition of productivity paranoia.Examples of treating a workforce like machines and the resulting impacts.How organizations can identify the productivity aspects that need optimizing.The steps for individuals to overcome productivity paranoia.Defining your value and significance as an employee.Identifying key metrics for success that are relevant to your target audience.Learn about the differences between a freelancer and an entrepreneur.He explains finding the correct path by way of non-paths.Creating the right environment for embracing innovation.The Carbon Almanac project, what it achieved, and the lessons learned.Explore the concept of “Page 19 Thinking” and why it is essential.Seth shares the Harry Aker story from his book.Attending to annoyances in order to identify solutions.Valuable insights into good and bad types of turnover.Links Mentioned in Today's Episode:Seth Godin Seth Godin on LinkedInSeth Godin on TwitterSeth Godin on InstagramSeth Godin on FacebookRising Tide Car WashThe PracticeLinchpinPurple CowPermission MarketingJeremy UtleyJeremy Utley EmailJeremy Utley on XJeremy Utley on LinkedIn
In case you missed it, Tristan Ahumada had an insightful conversation with Seth Godin. This episode originally aired June 2. When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
In case you missed it, Tristan Ahumada had an insightful conversation with Seth Godin. This episode originally aired June 2. When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
In case you missed it, Tristan Ahumada had an insightful conversation with Seth Godin. This episode originally aired June 2. When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
Earlier in 2023, Seth Godin published his 25th book. Hot on the heels of a yearlong involvement with The Carbon Almanac project, the release of The Song of Significance seemed urgent and timely. In this special episode, Cat chats with Seth about the catalyst for The Song of Significance and what led him to write it. This is a conversation about work, the impact of artificial intelligence and how weird is the new normal. It addresses the essential role of human connection in the future of work and more pivotally for you, our listeners, the expanding opportunity for internal communicators. We urgently need to create new conditions for work, ones in which people can flourish. How we communicate with and show up for one another is an integral part of this, so we really hope you enjoy the listen. Show notes Find out more about Seth Godin: https://www.sethgodin.com/ Find out more about The Song of Significance: https://www.penguin.co.uk/books/458050/the-song-of-significance-by-godin-seth/9780241655542
In this episode, CSB Director CB Bhattacharya is joined from Hastings-on-Hudson, New York by Seth Godin, writer, 5-time TED talk speaker, founder of Akimbo, and coordinator of The Carbon Almanac: It's Not Too Late. A collection of more than 300 pages of tables, charts, illustrations, insights, quotes, and ways to understand what's going on with climate change, The Carbon Almanac is a collaboration between more than 300 writers, researchers, thinkers, and illustrators that provide credible and authoritative information on carbon and its impact on climate. Seth has written over 20 bestselling books and his work has been translated into nearly 40 languages. He is also a pioneer of ethical online direct marketing, now a $30bn a year industry. In the Episode Seth Godin and Prof. Bhattacharya discuss - What is carbon, why it matters, and why we should care, - Advice on how companies can avoid unethical marketing and greenwashing, - How to rethink consumption and production systems, and more... This podcast cannot happen without our wonderful listeners, let us know what you think and what you want from next season in our survey: bit.ly/csbpodsurvey Sign up to receive weekly episodes right to your inbox: bit.ly/csbpodcastemail Submit your "Sustaining Sustainability" feedback and/or questions: bit.ly/csbpodcastfeedback This episode was researched, recorded, edited, and produced by the CSB Team of the University of Pittsburgh Center for Sustainable Business: www.sustainablebusiness.pitt.edu Music: "Lively" by Dee Yan-Key From the Free Music Archive CC BY NC SA creativecommons.org/licenses/by-nc-sa/4.0/legalcod Originally released on June 29, 2022
Seth Godin on Creating Significance, Indoctrination and Fear, Finding Leadership Opportunities, and Why He Won't Write a Memoir Seth Godin is an author, speaker, entrepreneur, and thought leader. To us, he's a dear friend and teacher. He's taught Adam how to juggle, shared life lessons with us through his adventures of building canoes, and his mentorship and guidance has played a huge role in how we build At Your Service. In addition to launching one of the most popular blogs in the world (www.seths.blog), he has written 20 best-selling books, including The Practice, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In fact, Adam actually studied Seth's books in business school. Last year, Seth spearheaded an incredible collaborative book project called The Carbon Almanac alongside 1,000 volunteers. It is must read for facts and what we can do about climate change. His latest book “Song of Significance” might be my favorite and to Seth, his most important work yet. As always, At Your Service Transcripts + Listening: www.ays.media/podcastnoor/sethgodin ☕️ This episode is sponsored by our friends at Ahmad Tea: www.ahmadteausa.com, @ahmadteausa: www.instagram.com/ahmadteausa Some Questions Asked in this Episode: Can you share the origin story behind Song of Significance? What is your relationship with authenticity? How does authenticity to self contribute to meaningful work? Do you think you'll ever write a memoir? What is your relationship with story, evolution, and rethinking things? How are some ways people get in their own way recognizing self-worth and value? How do we sing a Song of Significance? What does the word "Service" mean to you?
Jo Petroni is an architect based in rural France, and she is the founder of Permarchitecture. She believes in "listening to your land," which is a way to observe the land where we live and build with curiosity and humility—and ultimately reconnect with nature. Jo is also an illustrator and climate change communicator. She is a co-creator of and contributor to the Carbon Almanac and she has an "Epistolary" of letters to imaginary friends published on Substack. Jo and show host Neal discussed how Jo aspired to be an architect since she was a young child, the adventurous path that led her to her current home in medieval village in France, and how she built her business over Zoom meetings while living as a digital nomad. They go in depth about Jo's approach to architecture—incorporating sustainability and regenerative principles—and how to design while maintaining a deep connection to place. They also talk about the challenges of implementing regenerative and permaculture principles, and the importance of public communication about sustainability. To learn more about Jo Petroni's work, visit permarchitechture.net or check out her blog at jopetroni.substack.com.
Hello to you listening in Columbia, South Carolina!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Time Out Tuesday and your host, Diane Wyzga.I want to give a shout out to Tania Marien of TalaTerra and all the many global folks behind The Carbon Almanac effort on their 1 year anniversary. You can easily access all the goodness, the book, the resources and more with a link in the Episode Notes.]Meanwhile, here are the opening lines of a poem by Jorie Graham reminding us it's not too late - if we pay attention and act:The earth saidremember me. The earth saiddon't let go, said it one daywhen I wasaccidentallylistening, I heard it, I felt itlike temperature,all said in awhisper—build to- morrow, make right be-fall, you are notfree, other scenesare not taking place, time is not filled,time is not late, there isa thing the emptinessneeds as you need emptiness, itshrinks from light again &again, although all thingsare present, a fact a day abird that warps thearithmetic of per-fection with its arc, passing again &again in the eveningair, in the pre-vailing wind, making no mistake—yr in-difference is yrprincipal beautythe mind says all the time—I hear it—Ihear it every-where. The earthsaid remember me. I am theearth it said. Re-member me. " (~ Jorie Graham; Source Poetry January 2020)You're invited: “Come for the stories - stay for the magic!” Speaking of magic, would you subscribe, share a 5-star rating + nice review on your social media or podcast channel of choice, and join us next time!Meanwhile, stop by my Quarter Moon Story Arts website to:✓ Check out What I Offer,✓ Arrange your free Story Start-up Session,✓ Opt In to my monthly Newsletter for your Bonus gift, valuable tips & techniques to enhance your story work, and✓ Stay current with Diane and on LinkedIn.Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present: for credit & attribution Quarter Moon Story Arts
Welcome to episode #883 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #883. I could not tell you how many times Seth Godin has been a guest on this show. I don't say this to brag. I state this, because he has (truly) influenced everything from my thinking about work and the future, to how I've built worked on my own professional development and career (more on that here: Dear Seth Godin). As soon as I caught wind that he was publishing a new book, The Song Of Significance, I locked in a time for us to not only discuss this incredible book/manifesto about what it means to be human, to be a part of a team, and to make work that really matters, but to also drill down into how the world is changing (artificial intelligence, politics, work from home, being an entrepreneur and more). For those who don't know, Seth is an oracle. He has been sparking minds and inspiring people to level up for over three decades. His daily blog, a beacon of wisdom and insight, has been my constant in the ever-changing digital landscape for more than ten years (when he first started publishing). Seth is an artist with words. He's the author of 20 bestselling books, translated into nearly 40 languages. Also worth noting is his Carbon Almanac project. And Seth's journey isn't a straight path. It's filled with intriguing detours and exciting projects. In 2015, Seth brought to life the altMBA, a transformative 30-day workshop that's changed countless lives. It's part of Akimbo, an independently owned B corp, crafting innovative ways to learn. Seth's online courses, including The Marketing Seminar and several on Udemy, have been taken by over 60,000 people. He's a member of the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame. Seth's free ebooks on the placebo effect and education are worth a read, and his five TED Talks are a must-watch. So, with that... let's get into his new book and the changing world of work, building a business worth working for and the future. Enjoy the conversation... Running time: 58:22. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Seth Godin. The Song Of Significance. Carbon Almanac. Seth's daily blog. Akimbo. Seth's TED Talks. Follow Seth on Instagram. Follow Seth on Facebook. Follow Seth on LinkedIn. This week's music: David Usher 'St. Lawrence River'.
When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
When surveying 10,000 people in 90 countries for his latest book, The Song of Significance, Seth Godin found that the top response for an aspect of the best job participants had ever had was not money, which Godin says is a common assumption of bosses, but being allowed to feel challenged at work in a healthy way. However, from an industrialist mindset, employees having agency (that is, freedom plus responsibility) and significance in their work is not the top priority of employers—instead, they want to exert control and gain obedience, according to Godin. Godin has learned from the many experiences and jobs he's had throughout his life, including his first job as an underqualified 23-year-old in a company making computer games for kids and, more recently, as a volunteer running The Carbon Almanac. Now, he discusses some of those lessons with Brilliant Thoughts host Tristan Ahumada, as well as industrial capitalism and its connection to schooling, “page 19 thinking” and the uses of AI, as well as the necessity of understanding it before you choose to ignore it. ---- Mentioned: Song of Increase by Jacqueline Freeman Stop Stealing Dreams by Seth Godin The Principles of Scientific Management by Frederick Taylor The E-Myth Revisited by Michael Gerber Seth Godin is a bestselling author, entrepreneur and speaker.See omnystudio.com/listener for privacy information.
2:50 – words (including jackalope) and an older book4:30 – everyone “owns their own channel” now4:50 – you don't have to wait for permission5:30 – teaching experience5:45 – difference between learning and education5:55 – connection between autodidacticism and conditions for learning6:10 – a good day is when…6:40 – Mr. Jon Guillaume decided to change my life7:00 – not an accident that the arc of one's life can be redefined because of a teacher7:40 – helping others become who they want to be is a calling8:40 – why the first U.S. teachers' college was called the Normal School9:00 – teaching to the test correlates with restrictions9:20 – options, decisions, and choices are still available9:40 – little things, repeated - with a goal - add up to big things10:05 – persistence is always generous10:20 – Beth Rudd, a great teacher with tremendous impact11:15 – teachers are not given nearly enough recognition12:20 – respect for public school educators12:40 – learning creates positive tension13:20 – useful incompetence is a tool for learning15:00 – word choices are a symptom of how our brains work15:35 – Will this be on the test?15:45 – curiosity is the Why, not the What18:00 – Song of Significance18:15 – dignity and respect18:45 – spectator or participant?19:05 – questions to ask that lead to improvement19:45 – redefining creative work20:45 – the standard solution is not the creative one21:40 – The Art of Possibility22:10 – when I turn 84…22:45 – Where is the community orchestra in your life?23:00 – What supports your achievements?23:35 – generosity is not synonymous with free24:30 – raising the quality and making a difference are generous behaviors25:00 – there are many kinds of learning25:25 – sharing one's thinking about what is being noticed26:15 – writing for one's readers and for those with whom those readers will share the writing27:15 – attitude is a skill28:15 – the real skills of honesty, integrity, enthusiasm, loyalty29:05 – The Carbon Almanac and Michel Porro29:40 – owning a camera, taking a photo, and properly using pictures with intent30:20 – Alt text31:30 – Seth's mom32:30 – generosity plus initiative equals possibility33:00 – Sotheby's event – imperfect but amazing35:00 – learning from others while working together35:35 – no such thing as closing thoughts35:45 – the best way to pay it forward37:25 – endLinks and credits:Cover Photo of Seth – Darius Bahsar and ArchangelThe Song of Significance The Art of PossibilityThe Boston PhilharmonicSeth's blogLead. Learn. Change. the bookProfessional Association of Georgia EducatorsDavid's LinkedIn pagePodcast cover art is a view from Brunnkogel (mountaintop) over the mountains of the Salzkammergut in Austria, courtesy of photographer Simon Berger, published on www.unsplash.com.Music for Lead. Learn. Change. is Sweet Adrenaline by Delicate Beats
Industrial capitalism has treated workers like marionettes breaking down work into discreet, disconnected, repeatable actions. It loves uniformity and people who do what they're told. Seth Godin's new book, The Song of Significance, challenges us to break free of these limiting mental models, many of which are still baked into how we work. Seth Godin is an author, entrepreneur, and marketing expert whose past clients include AOL, Microsoft, Penguin, and Random House. His 20 bestselling books, Ted Talks, personal blog, and altMBA program have empowered millions of professionals to drive meaningful change at work.In this episode, Dart and Seth discuss:- The Song of Significance- Choosing and creating jobs of value instead of production- Eliminating drudgery from work- How the industrial revolution shaped work, education, and society- The power of small connections and communities in marketing- False proxies in the hiring process- The hiring method that lowers turnover and increases productivity- Criticizing work instead of the worker- And other topics…Seth Godin is a highly influential author, entrepreneur, and marketing expert whose achievements have transformed how we think about business and personal development. His company, Yoyodyne, created the first ethical commercial email and was later sold to Yahoo!, where Seth became the VP of Direct Marketing. He later founded several other successful companies, working with clients such as AOL, Microsoft, Penguin, and Random House. Seth has written 20 bestselling books translated into more than 35 languages, including Permission Marketing, Purple Cow, and, most recently, The Song of Significance. His TED Talks and personal blog have amassed millions of views, and his online workshop, altMBA, has empowered thousands of professionals to drive meaningful change in their industries. He is also the founding editor of The Carbon Almanac, a global almanac on climate created by hundreds of volunteers from over 40 countries.Resources Mentioned:The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543The Ministry for the Future, by Kim Stanley Robinson: https://www.amazon.com/Ministry-Future-Kim-Stanley-Robinson/dp/0316300136 The Carbon Almanac, by Seth Godin and The Carbon Almanac Network: https://www.amazon.com/Carbon-Almanac-Its-Not-Late/dp/B09XBYL7J3 Connect with Seth:Blog: https://seths.blog/AI Bot: https://seths.blog/bot/Seth's latest book: https://seths.blog/song/
Brought to you by AeroPress 3-in-1 coffee press for delicious brews, Allbirds incredibly comfortable shoes, and Shopify global commerce platform providing tools to start, grow, market, and manage a retail business. Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages and Seth's books include Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. Seth writes one of the most popular marketing blogs in the world, and two of his TED Talks are among the most popular of all time. He is the founder of the altMBA; the social media pioneer Squidoo; and Yoyodyne, one of the first internet companies.His new book is The Song of Significance: A New Manifesto for Teams. Please enjoy!This episode is brought to you by AeroPress! If you haven't tried coffee made with an AeroPress, you're in for a treat. With more than 45,000 five-star reviews and customers in more than 60 countries, it might be the highest-rated coffee maker on the planet. This press uses a patented 3-in-1 technology that combines the best of several brew methods into one, easy-to-use, very portable device. Because it combines the best of 3 methods, you get a cup that is full bodied like a French press, smooth and complex like when using the pour-over method and rich in flavor like espresso.As I wrote in The 4-Hour Chef: “This is now, bar none, my favorite brewing method." And now they have a new Crystal Clear version—sleek enough for display and tough enough for the road. Pick one up at AeroPress.com/Tim for less than $50.*This episode is also brought to you by Allbirds! Allbirds are incredibly comfortable shoes, sustainably made, with design rooted in simplicity. I've been wearing Allbirds for the last several months, and I've been alternating between two pairs. I started with the Tree Runners (in marine blue, if you're curious), and now I'm wearing the Tree Dashers, and the Tree Dashers are my current “daily driver.” I stick with the blue hues, and the Dashers are in buoyant blue. The color pops, and I've received a ton of compliments.The Tree Dasher is an everyday running and walking shoe that's also great for light workouts. It's super comfortable, and I've been testing it on long walks in Austin and New Zealand on both trails and pavement. Find your perfect pair at Allbirds.com today and use code TIM for free socks with a purchase of $48 or more. Just add a pair of socks to your shopping cart and apply code TIM to make the pair free.*This episode is also brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, giving entrepreneurs the resources once reserved for big business. In no time flat, you can have a great-looking online store that brings your ideas to life, and you can have the tools to manage your day-to-day and drive sales. No coding or design experience required.Go to shopify.com/Tim to sign up for a one-dollar-per-month trial period. It's a great deal for a great service, so I encourage you to check it out. Take your business to the next level today by visiting shopify.com/Tim.*[05:42] The changes of aging.[10:07] How Seth gets over momentary lapses of optimism.[16:13] The Carbon Almanac.[18:40] Addressing 21st-century nihilism.[26:23] Finding significance and making a difference.[35:34] The boss and the bees.[44:47] Ethically reclaiming meaning from work in the Quaker surveillance state.[51:50] Seth's impression of my efforts over the years.[56:21] Circumnavigating false proxies.[1:02:17] Employee retention.[1:05:54] Let's Get Real or Let's Not Play.[1:08:07] Zig Ziglar.[1:12:12] Seth's early career life.[1:13:45] Seth's current career life.[1:17:01] The 140-year-old piano.[1:19:35] Meetings.[1:24:04] Page 19 thinking.[1:27:37] Soliciting useful writing feedback.[1:31:36] Parting thoughts.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim's email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim's books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, Margaret Atwood, Mark Zuckerberg, Peter Thiel, Dr. Gabor Maté, Anne Lamott, Sarah Silverman, Dr. Andrew Huberman, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
On the prospect of slowing climate change with our smallest actions, to shift the temperature of our planet in real time. A conversation around ‘The Carbon Almanac' exploring the power of shopping our values, the impact of economic demand on climate change, and hope for the future through accountability in rectifying the global temperature. 0:41 – Introducing Diane Osgood; The Carbon Almanac; https://dianeosgood.com/ 3:00 – Diane's passion for people shopping their values; understanding economic behaviors based on demand. 6:10 – Getting involved with The Carbon Almanac 9:00 – As an individual, how can I engage in with a systemic issue that is a result of how our economy is built, how our energy systems are built, politics, etc?; ‘The Tyranny of Convenience' 14:05 – What is climate change?; The Greenhouse Effect 18:00 – The impact of 1 degree Celsius; understanding the changes we are currently facing. 20:40 – Whose job is it? The roles of government, business and individuals in creating change. The Glasgow Breakthrough Agenda – > Power, Road Transport, Steel, Hydrogen, Agriculture. 25:51 – UNFCC – > United Nations Framework Convention on Climate Change; Kyoto Protocol; The Paris Agreement 29:00 – The Indigenous Youth of Panama; All We Can Save by Ayana Elizabeth Johnson & Katharine K. Wilkinson 33:25 – Youth led climate litigation 37:00 – Influential artists and climate change Diane Osgood; Ph.D. is a pioneer in corporate sustainability. For over 30 years she has helped companies to innovate, manufacture and sell sustainable products that are better for the planet, and for the people. She believes that everyone has a shopping superpower, to purposely use your wallet to build a better world. Diane is passionate about sharing tips and strategies that anyone can use in day to day life to help address climate change. She is a contributing author and chapter editor of bestseller, ‘The Carbon Almanac.'
The Meaning Movement: Helping You Find Your Calling, Create Your Life's Work, and Make Career Change
There are two areas of life where we experience fulfillment and meaning. One is in our work and careers. If you listen to the Meaning Movement, if you listen to the show, I know you have wrestled with some of those ideas. But then there's also the rest of life outside of your work and your career. Most of us realize that it's a both/and situation: there's some aspect of meaning and purpose to be found in our day-to-day work life, and there's some to be found outside of that. My in conversation with Paige NeJame, we get to dig right into these ideas directly. Paige is a volunteer with the Carbon Almanac network. I met her volunteering there as well. She's a writer. She is a long time entrepreneur, small business owner. We get to dig into some of her work journey, some of her involvement in this amazing project, and the meaning that she's found along the way.
This week Whitney shares a portion of one of her recent LinkedIn Live sessions. Joining Whitney this week is NY Times best-selling author, Seth Godin – his most famous books being This is Marketing and Linchpin. In this episode, Whitney and Seth talk about one of his latest projects, The Carbon Almanac, the idea of imposter syndrome, and of course, marketing.
Entrepreneur, best-selling author, and speaker Seth Godin joins me on this episode to share his thoughts on topics like focus, consistency, and self-exploration. We touch on his latest project, The Carbon Almanac, and why he chose to add to the climate change conversation through that modality. Seth shares his unique perspective on mentorship and heroes, and leaves us with a reading list of books by authors that he admires. Seth also shares his advice for anyone who is feeling really vulnerable and on the verge of putting themselves out there in a big way. IN THIS EPISODE, WE TALK ABOUT: Suggestions for people who are trying to get clear on their point of view The generous nature of creativity Why Seth believes that creator's or writer's block doesn't exists Seth's thought process behind not reading comments or reviews Developing a practice where you're in service to other people RESOURCES Thanks to OUAI for sponsoring today's episode. Go to theouai.com use code LORI to get 15% off your entire purchase! The Art of Possibility by Rosamund Stone Zander and Benjamin Zander The War of Art by Steven Pressfield Just Kids by Patti Smith The Guerrilla Marketing Handbook by Jay Levinson and Seth Godin Sign up for The Spritz newsletter at litepink.com! Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts. CONNECT WITH SETH Read Seth's Blog: seths.blog Get your copy of Seth's latest books: This Is Marketing and The Practice CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business
How can companies better know and connect to their customers and build more trust? That's a question Seth Godin, marketing guru and founding editor of The Carbon Almanac and Brian Solis, VP and Global Innovation Evangelist at Salesforce and best-selling author, try to answer in this week's episode. They discuss some fascinating findings from our just released State of the Connected Customer report. It's our 5th edition and features insights from nearly 17,000 consumers and business buyers worldwide. Tune in to find out what's at the heart of it.
Take a walk through Ireland or your community with the Irish & Celtic Music Podcast. The Bow Tides, Nathan Gourley and Laura Feddersen, The Irish Rovers, Ron Cody, We Banjo 3 , Triskele, Raúl Sanz, Banshee in the Kitchen, The Bordercollies, The Secret Commonwealth, Hearthfire, Kilrush, Bren Holmes, Clare Sands, Kinnfolk GET CELTIC MUSIC NEWS IN YOUR INBOX The Celtic Music Magazine is a quick and easy way to plug yourself into more great Celtic culture. Subscribe and get 34 Celtic MP3s for Free. VOTE IN THE CELTIC TOP 20 FOR 2022 This is our way of finding the best songs and artists each year. You can vote for as many songs and tunes that inspire you in each episode. Your vote helps me create next year's Best Celtic music of 2022 episode. Vote Now! THIS WEEK IN CELTIC MUSIC 0:06 - The Bow Tides "The Bow Tides Jigs" from Sailing On 4:28 - WELCOME 5:55 - Nathan Gourley and Laura Feddersen "I Ne'er Shall Wean Her / Hardiman's Fancy" from Brightly or Darkly 9:09 - The Irish Rovers "No Rules or Borders" from No End in Sight 12:17 - Ron Cody "Sylvia and Mikey's Reel/Paddy on the Turnpike (The Auld Reel)" from The Talking Rake 14:48 - We Banjo 3 "Hummingbird" from Open The Road Check out Irish Music Stories. 18:27 – FEEDBACK The Celtic Christmas Podcast is now live. I have another new format for 2022. There are several tracks of music, plus a story in the first two episodes. Hopefully, I can collect a couple more to fill out the season. If you know of a Celtic band with Christmas music, please have them submit music to the show at www.4celts.com. The first episode features the all - female Celtic group Triskele out of Albany, New York. Visit the website to subscribe to the podcast so you don't miss an episode. 21:09 - Triskele “Rising of the Moon” from The Collar City Uprising (Live) 23:25 - Raúl Sanz "La puerta abierta / El extraño pasajero" from La espiral del lobo 27:53 - Banshee in the Kitchen "Biddy Mulligan" from The Last Pint - Not 33:52 - The Bordercollies "Scotland/Blackberry Blossom" from Sticks and Stones 36:41 - The Secret Commonwealth "My Highlander" from Last Call 40:19 - THANKS 42:24 - Hearthfire "Last Round" from After the Fall 45:39 - Kilrush "Killavil / Swallowtail / Sliabh Russell" from Kilrush 50:18 - Bren Holmes "SOS" from Everything You Never Wanted 54:21 - Clare Sands "Keep the Flame Burning" from Clare Sands 57:52 - CLOSING 59:01 - Kinnfolk "The Transatlantic Set" from The Knotted Circle Are you looking to start a podcast? You will need a solid, reliable podcast host. I use Libsyn and have done so since I started podcasting 17 years ago. And yes, I tried other hosts. But I ended up losing thousands of listeners because they couldn't keep up with the largest podcast of Celtic music in the world. That was 12 years ago, but Libsyn continues to prove themselves as the oldest and best podcast host in the world. They offer detailed and accurate stats. Incredible customer service. And they even have their own top notch podcast about the podcast industry. We need more Celtic podcasts. So why not start your own. Use the coupon code CELTIC to let them know I sent you. Go to Libsyn.com to sign up. The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather. The show was edited by Mitchell Petersen with Graphics by Miranda Nelson Designs. Visit our website to subscribe to the podcast and our mailing list. You'll find links to all of the artists played in this episode. You'll get access to our Best of this Year Playlist. And you will better connect with your Celtic heritage. The show is supported by our Patrons of the Podcast on Patreon. Subscribe to get bonus, music - only podcasts and vote in the Celtic Top 20. The Irish & Celtic Music Podcast is here to build our diverse Celtic community and help the incredible artists who so generously share their music with you. Finally, please tell one friend about this podcast. Word of mouth is the absolute best way to support any creative endeavor. Promote Celtic culture through music at http://celticmusicpodcast.com/. WELCOME CELTOPHILE TO CELTIC MUSIC * Helping you celebrate Celtic culture through music. I am Marc Gunn. I'm an Atlanta - based musician and podcaster. You can find a link to all of the artists in the shownotes, along with show times and chapters for each song when you visit our website at celticmusicpodcast.com. If you hear music you love, please email artists to let them know you heard them on the Irish and Celtic Music Podcast. There are several people who sent feedback about listening to the podcast while going for their daily walk. I love to hear that. Walking is not only good for your body. It's also good for the environment. I've been listening to the CarbonSessions podcast. those are put out by the Carbon Almanac, a book offering practical tips and how we can take better care of our planet. It's obviously not super practical for most of us to walk to the grocery store. That's why I one of my rules Is if I need just 3 or 4 items I have to walk. Or bike. In any case, I wanna encourage you to go for a walk today while you listen to the show. Take The music with you as you wake up or perhaps in the day with a delightful walk through your community Do you have the Irish & Celtic Music Podcast app? It's 100% free. You can listen to hundreds of episodes of the podcast. Download it now. WHAT'S NEW IN IRISH & CELTIC MUSIC: BEST OF 2022 Two weeks after the episode is launched, I compile the latest Celtic Top 20 votes to update a playlist on Spotify, Amazon Music, and YouTube. These are the results of your voting. You can help these artists out by following the playlists and adding tracks you love to your playlists. Subscribe to our newsletter to find out who was added this week. Listen on Spotify, Amazon Music, and YouTube. THANK YOU PATRONS OF THE PODCAST! Because of Your kind and generous support, this show comes out at least four times a month. Your generosity funds the creation, promotion and production of the show. It allows us to attract new listeners and to help our community grow. As a patron, you hear episodes before regular listeners, vote in the Celtic Top 20, and get a private feed to listen to the show. All that for as little as $1 per episode. You can also get music - only episodes and free MP3s. A special thanks to our newest Patrons of the Podcast: Stephyn B, Maggie C, Kevin D HERE IS YOUR THREE STEP PLAN TO SUPPORT THE PODCAST Go to our Patreon page. Decide how much you want to pledge every week, $1, $5, $10. Make sure to cap how much you want to spend per month. Keep listening to the Irish & Celtic Music Podcast to celebrate Celtic culture through music. You can become a generous Patron of the Podcast on Patreon at SongHenge.com. TRAVEL WITH CELTIC INVASION VACATIONS Every year, I take a small group of Celtic music fans on the relaxing adventure of a lifetime. We don't see everything. Instead, we stay in one area. We get to know the region through its culture, history, and legends. You can join us with an auditory and visual adventure through podcasts and videos. In 2023, we're going on a Celtic Invasion of County Mayo in Ireland. We're gonna explore the area and get to know Grace O'Malley, the Pirate Queen. Learn more about the invasion at http://celticinvasion.com/ #celticmusic #irishmusic #celticmusicpodcast I WANT YOUR FEEDBACK What are you doing today while listening to the podcast? You can send a written comment along with a picture of what you're doing while listening. Email a voicemail message to celticpodcast@gmail.com Willos' replied to a Facebook post where their song was one of the best: "Thanks such a super surprise!!!!!" Mary - Grace Autumn Lee - Hammered Dulcimer also was voted a Best of an episode. She responded: "I feel like I need to frame this in my house - being right next to Lúnasa is pretty amazing!!! Thanks for the support! ❤" Carroll Sisters replied the Lunasa post: "What an honor to be in that group and on your podcast! Thank you!" Jorge emailed: "Hi Marc, I love the show and congrats on the recent award! Being of Spanish descent, I loved the episode you did awhile back on Spanish Celtic music and the influences. As a guitarist, I was wondering if there are any books you recommend to learn either fiddle tunes or songs in general so that I can play on solo guitar or join in on a jam session. Cheers! ~Jorge P.S. Thank you for doing the past episode on mental health!"
Are you thinking about starting your own business, but the thought of marketing freaks you out? Are you nervous that your brand won't reach as many people as you'd hoped? Have you been facing blocks in your creative flow? Stay tuned - Seth Godin can help you navigate these worries! Seth is an entrepreneur, speaker, and author of 20 bestselling books. He is arguably the internet's most famous blogger. His daily blog boasts 8,500 posts and more than 1,000,000 readers. In this episode of YAP Classic, Hala asks Seth about his latest book, The Practice, which outlines how to unlock the most creative version of yourself. They discuss how to embrace imposter syndrome and move past writer's block. He also gives several valuable marketing tips for beginning entrepreneurs like building the smallest viable audience, telling meaningful stories, and prioritizing permission-based marketing. Topics Include: - Seth's career failures - Enjoying imposter syndrome - Permission-based marketing - Is the internet a mass medium? - Targeting the smallest viable audience - How did Starbucks, Facebook, and Twitter become successful? - What storytelling REALLY is - Creating a brand story - Maintaining trust with your audience - Don't just chase clicks! - Personalization vs. permission-based marketing - The problem with buying followers - Why Seth wrote The Practice - What is a leader? - What is art, according to Seth? - Creativity as a practice - Writer's block does not exist - Don't try to sell your hobby! - And other topics… Seth Godin is an author, entrepreneur, and teacher. He is the author of one of the most popular blogs in the world and has written 20 bestselling books. He has given five TED Talks and hosted eight Udemy courses. He is the creator of altMBA, a leadership workshop with over 5,000 graduates. Seth has founded two companies: Squidoo and Yoyodyne, which was acquired by Yahoo! for $30 million. He also built The Carbon Almanac, a reference book consisting of hundreds of writers, researchers, thinkers, and illustrators that are aiming to develop a common foundation for moving forward. Resources Mentioned: Seth's Blog: https://seths.blog/ Seth's Website: https://www.sethgodin.com/ Seth's Books: https://seths.store/ altMBA Workshop: https://altmba.com/ Seth's LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth's Instagram: https://www.instagram.com/sethgodin/?hl=en Seth's Twitter: https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Seth's Facebook: https://www.facebook.com/sethgodin/ Connect with Young and Profiting: Hala's LinkedIn: https://www.linkedin.com/in/htaha/ Hala's Instagram:https://www.instagram.com/yapwithhala/ Hala's Twitter: https://twitter.com/yapwithhala Clubhouse: https://www.clubhouse.com/@halataha Website: https://www.youngandprofiting.com/ Text Hala: https://youngandprofiting.co/TextHala or text “YAP” to 28046 Learn more about your ad choices. Visit podcastchoices.com/adchoices
Seth Godin joins the Passion Struck podcast to discuss The Carbon Almanac and why tackling climate change requires changing the system. One of the things that we need to understand about the climate crisis is that we cannot simply reduce our way out of this problem. We have a systems problem. And the system problem is very simple: carbon extracted from the ground in the form of concrete, combustion, and cows is underpriced. We have been stealing from our future by burning stuff way too cheap. -► Purchase the Carbon Almanac: https://amzn.to/3RFHTxE (Amazon Link) -► Get the full show notes: https://passionstruck.com/jason-feifer-build-for-tomorrow-embracing-change/ --► Prefer to watch this interview: https://youtu.be/xK0RK4GWbq8 --► Subscribe to Our YouTube Channel Here: https://www.youtube.com/c/JohnRMiles --► Subscribe to the Passion Struck Podcast: https://podcasts.apple.com/us/podcast/passion-struck-with-john-r-miles/id1553279283 Thank you, Dry Farm Wines, For Your Support Dry Farm Wines Have No Chemical Additives for Aroma, Color, Flavor, or Texture Enhancement. Dry Farm Wines - The Only Natural Wine Club That Goes Above and Beyond Industry Standards. For Passion Struck listeners: Dry Farm Wines offers an extra bottle in your first box for a penny (because it's alcohol, it can't be free). See all the details and collect your wine at https://www.dryfarmwines.com/passithestruck/. In this episode, Seth Godin and I Discuss the Climate Crisis and Why Systems Change is Needed to Save the Planet: Seth Godin and I discuss why the carbon almanac has become the most important project of his life. The four horsemen that are causing the apocalypse and which one takes the most priority. Why Seth believes we need to act over the next decade or face irreversible consequences. We then devote most of the episode to discussing systems change, prioritizing what we need to do first, measuring the changes, fostering public-private partnerships, and keeping global stakeholders accountable. What Exxon knew in 1982 that they kept hidden from the world The purpose of the Carbon Almanac The Impact of Coal, Combustion, Cows, and Concrete Why the next ten years are vital to our survival How we initiate systems change and where to prioritize the efforts Where to Find Seth Godin Akimbo: A Podcast The Akimbo Workshops Other Books by Seth Godin Seth Godin | Website Seth Godin | Blog Seth Godin | Twitter Seth Godin | Instagram Seth Godin | Facebook Seth Godin's altMBA -- John R. Miles is the CEO, and Founder of PASSION STRUCK®, the first of its kind company, focused on impacting real change by teaching people how to live Intentionally. He is on a mission to help people live a no-regrets life that exalts their victories and lets them know they matter in the world. For over two decades, he built his own career applying his research of passion struck leadership, first becoming a Fortune 50 CIO and then a multi-industry CEO. He is the executive producer and host of the top-ranked Passion Struck Podcast, selected as one of the Top 50 most inspirational podcasts in 2022. Learn more about John: https://johnrmiles.com/ ===== FOLLOW JOHN ON THE SOCIALS ===== * Twitter: https://twitter.com/Milesjohnr * Facebook: https://www.facebook.com/johnrmiles.c0m * Medium: https://medium.com/@JohnRMiles * Instagram: https://www.instagram.com/john_r_miles * LinkedIn: https://www.linkedin.com/in/milesjohn/ * Blog: https://johnrmiles.com/blog/ * Instagram: https://www.instagram.com/passion_struck_podcast * Gear: https://www.zazzle.com/store/passion_sruck_podcast
Steve Wexler, author of The Big Picture: How to use data visualization to make better decisions--faster Bill Ringle and Steve Wexler discuss the approaches and benefits of presenting data as charts, images, and infographics to make better decisions, build consensus, and tell a better story about the results you are producing for small business managers and leaders. >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. Interview Insights Top 3 Takeaways If we are data literate, we can read data faster, interpret them better, and be quicker in making decisions and providing solutions. The goal of data visualization is to provide the most significant degree of understanding in the least amount of effort. It spares us from cognitive overload because it is easier to understand what we can quickly see. Collaboration is about creating something far more significant than you can make independently. Read the Show Notes from this Episode Steve talks about his fourth-grade teacher, Mario Messi, who developed his love of reading. He is part of Steve's pursuit of data literacy. [01:45]How do the best leaders create the best conditions that allow their people to be their best and perform at their best and make sure to celebrate it. [04:29]Recognizing good work is not about physical rewards, like a plaque, but a genuine understanding of your people's contributions. [05:18]The Big Picture and The Big Book of Dashboards are geared toward data visualization practitioners. Steve talks about his fear in writing about this topic of serving some things that experts may already know about. [06:07]People tend to cling to their old tools, like spreadsheets, even if they are not as effectively reporting data as data visualization. Steve encourages us not to fear being a beginner again and embrace data literacy. [08:19]How to know if you are data literate. [10:16]Why do we see so many bar charts? [11:43]Data visualization versus storytelling: How to go from being just data literate to be able to use data to tell a story or make decisions. [14:27]The four components of setting the stage for effective data visualization: 1. Somebody needs to know the data. 2. somebody has to know the tool. 3. Have stakeholders help steer decision-making. 4. Be able to iterate quickly as you get feedback from others.[16:00]Steve shared his experience as one of the many people making graphs for Seth Godin's upcoming book, The Carbon Almanac. [21:15]Chapter eight of the book talks about Charle Menard's chart, which is considered the Monalisa of data visualization, and the problems that Steve finds in it. [23:25]Collaboration versus compromise. [25:34]My Quest for the Best lightning round begins. [29:32] Expert Bio Steve Wexler is the founder of Data Revelations, author of The Big Picture: How to Use Data Visualization to Make Better Decisions—Faster (winner of Data Literacy's Most Insightful Data Book), and co-author of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. Steve has worked with ADP, Gallup, Johnson & Johnson, Deloitte, ExxonMobil, Convergys, Consumer Reports, The Economist, SurveyMonkey, Con Edison, D&B, Marist, Cornell University, Stanford University, Tradeweb, Tiffany, McKinsey & Company, and many other organizations to help them understand and visualize their data. A Tableau Zen Master (Hall of Fame) and Iron Viz winner, Steve also serves on the advisory board to the Data Visualization Society and is co-host of the popul...
Is Celtic music good for the environment? Lissa Schneckenburger starts an environmental conversation from fear and denial to empowerment and creativity on this week's Irish & Celtic Music Podcast. Subscribe to hear the story and get 34 Celtic MP3s for free. Spoil The Dance, ÚLLA, The Kelly Girls, Wolf & Clover, Wolf Loescher, Andreas Transø, Sharon Shannon, McKasson & McDonald, Gerry O'Beirne & Rosie Shipley, Lissa Schneckenburger, Old Man Flanagan's Ghost, Harmundi, Jamison Celtic Rock, Niamh Parsons GET CELTIC MUSIC NEWS IN YOUR INBOX The Irish & Celtic Music Magazine is a quick and easy way to plug yourself into more great Celtic culture. Subscribe and get 34 Celtic MP3s for Free. VOTE IN THE CELTIC TOP 20 FOR 2022 This is our way of finding the best songs and artists each year. You can vote for as many songs and tunes that inspire you in each episode. Your vote helps me create next year's Best Celtic music of 2022 episode. Vote Now! I hope you enjoy this week's show. If you hear music you love, share the episode. THIS WEEK IN CELTIC MUSIC 0:13 - Spoil The Dance "Jigs : McIntyre's Fancy, Newtown Bridge, Inis Bearachain Jig 2 " from Returning Home 4:04 - WELCOME 4:48 - ÚLLA "Fr. Kelly Set (Reels)" from Ulla 8:51 - The Kelly Girls "Mariners of England" from May You Always 11:49 - Wolf & Clover "Top of Cork Road - First Avenue - The Merry Maiden" from Wolf & Clover 14:24 - Wolf Loescher "Lads Among Heather" from Sheep's Clothing I wanted to share this song in part because of a new episode on my Pub Songs & Stories podcast. I talk about a song called “Lads in the Shire”. The lyrics were inspired by Wolf Loescher's song. Though of course, they are about Lord of the Rings, which is rather timely since a new Lord of the Rings prequel is coming to Prime Video next month. 18:42 - FEEDBACK 21:36 - Andreas Transø "If" from The Earth and Everything in It 24:32 - Sharon Shannon "Pull Out The Stops" from Sacred Earth 27:40 - McKasson & McDonald "Mark the Hard Earth" from Harbour 32:39 - Gerry O'Beirne & Rosie Shipley "Air" from Yesterday I Saw the Earth Beautiful 34:14 - THANKS 36:11 - CELTIC MUSIC STORY A few weeks back, I was reading Lissa Schneckenburger's email. Lissa is a fantastic Celtic musician from Vermont. She has a great newsletter where she inspires you to practice. In one email, she was talking about Summer Road Trips. She mentioned the Sustainable Touring Arts Coalition on how to make your travel as sustainable as possible. Her friend Laura Cortese toured plastic free. And Lissa did a tour with her husband and son on a bicycle! I'll let her tell the story 41:28 - Lissa Schneckenburger "The 11th Labor of Hercules" from Thunder in My Arms 44:40 – SUSTAINABILITY I found Lissa's story extremely inspiring. Obviously, I'm concerned about our carbon impact on the climate which is why I mentioned the Carbon Almanac in a past podcast. Her story got me excited. I went down a rabbit hole looking into sustainability in the music industry. I found a few resources, but not much. So I've been looking into ways that I can make my music career and podcasting career more sustainable. One of the coolest things that Lissa Schneckenburger's story inspired me to do is to make my own bike gig plans. With any luck, I will announce at least one bike show this Fall. I'd love your thoughts and feedback. Have you seen any Celtic musicians working hard to support our environment? What did they do? Please email me. 46:21 - Old Man Flanagan's Ghost "May" from Sociable 51:22 - Harmundi "Farewell To Thom" from Um Orvalho Boreal 55:56 - Jamison Celtic Rock "The Most Irish Girl in America" from Heyhowrya 59:07 - CLOSING 59:46 - Niamh Parsons “Green Grass It Grows Bonny” from In My Prime The Irish & Celtic Music Podcast was produced by Marc Gunn, The Celtfather. The show was edited by Mitchell Petersen with Graphics by Miranda Nelson Designs. Visit CelticMusicPodcast.com to subscribe to our mailing list and through your favorite podcatcher. You can also follow a Best of this Year Playlist on streaming sites and you'll find links to all of the artists played in this episode. The show is supported by our Patrons of the Podcast on Patreon. Visit SongHenge.com to get free MP3s, episodes before regular listeners, music-only episodes, and the opportunity to vote for your favorite song in each episode. You'll also get a discount on all merch in our store. The Irish & Celtic Music Podcast is here to build our diverse Celtic community and help the incredible artists who so generously share their music with you. Musicians rely on your support so they can keep creating new music. If you heard music you loved, visit the artist website. Buy CDs, digital downloads, shirts, album pins, and other merch. You can follow them on streaming and see their shows. You can support many Celtic musicians on Patreon, just like this podcast. And of course, I always appreciate it when you email artists to let them know you heard them on the Irish and Celtic Music Podcast. And of course, please tell one friend about this podcast. Word of mouth is the absolute best way to support any creative endeavor. Promote Celtic culture through music at http://celticmusicpodcast.com/. WELCOME CELTOPHILE TO CELTIC MUSIC * Helping you celebrate Celtic culture through music. I am Marc Gunn. I'm a musician and podcaster. I want to introduce you to some amazing Celtic bands and musicians. You can support artists in this show. Buy their music. You will find a link to all of the artists, along with show times and chapters for each song when you visit our website at celticmusicpodcast.com. You can also support this podcast on Patreon. WHAT'S NEW IN IRISH & CELTIC MUSIC: BEST OF 2022 Two weeks after the episode is launched, I compile the latest Celtic Top 20 votes to update a playlist on Spotify, Amazon Music, and YouTube. These are the results of your voting. You can help these artists out by following the playlists and adding tracks you love to your playlists. Subscribe to our newsletter to find out who was added this week. Listen on Spotify, Amazon Music, and YouTube. THANK YOU PATRONS OF THE PODCAST! There are over 300 amazingly generous people who pledge $1, $5, $10, $25 or more each and every week to support the Irish & Celtic Music Podcast. I am super grateful to each for their generosity. But sometimes, I screw up. I forget to charge for an episode. That happened this week. The money came in from last month's Patreon pledges. I was $500 short what I normally get each month. As you might imagine, I was a bit shocked. I realized immediately that I didn't charge for one of the episodes last month. That shortfall has a big impact on my life and business. I emailed my patrons and let them know about the problem. I was flooded with small donations and large ones from people who wanted to help make up that shortfall. So I want to take a moment to thank each and every Patron of the Podcast who sent in money to help me meet my financial goals for this month. I have a lot of new artist music I am buying this month. So that helps immensely. If you want to support the podcast with a one-off contribution, I will put a link in the shownotes to where you can donate OR even buy some Celtic podcast t-shirts or other merch. Again, thank you so much for supporting the show! Thank you to our newest Patrons of the Podcast: Beth H, Richard N, Sean H HERE IS YOUR THREE STEP PLAN TO SUPPORT THE PODCAST Go to SongHenge.com. That takes you to our Patreon page. Decide how much you want to pledge every week, $1, $5, $10. Make sure to cap how much you want to spend per month. Keep listening to the Irish & Celtic Music Podcast to celebrate Celtic culture through music. You can become a generous Patron of the Podcast on Patreon at SongHenge.com. TRAVEL WITH CELTIC INVASION VACATIONS Every year, I take a small group of Celtic music fans on the relaxing adventure of a lifetime. We don't see everything. Instead, we stay in one area. We get to know the region through its culture, history, and legends. You can join us with an auditory and visual adventure through podcasts and videos. Learn more about the invasion at http://celticinvasion.com/ #celticmusic #irishmusic #celticmusicpodcast I WANT YOUR FEEDBACK What are you doing today while listening to the podcast? You can send a written comment along with a picture of what you're doing while listening. Email a voicemail message to celticpodcast@gmail.com Gary R Hook emailed: “Sometimes, I feel like your show saves me. Thanks. I'm almost always listening while I work, as music affects the non-technical side of my brain. It's always awesome, and while I don't necessarily love everything, there's lots of great stuff in every episode. Love, love, love. Wish I discovered this years ago. But better late than never. Thanks for all you do.” Jody Raiford emailed a photo: “Hey la! Today, I'm working on my Senior Design capstone project for my EE at U Mich. I'm making a 3d printer that prints in stainless steel! Trying hard to stay under budget, lol. Thankfully I have the support of the i3 Detroit hackerspace! Couldn't have come this far without them! (Or without the great tunes, thanks for keeping it rolling) Jody P.S. Pardon the messy shop, wasn't planning on a photo opp today, but I can't turn down a plea like that now can I?”
Watch the full video interview on YouTube here: https://bit.ly/sethgodin483 Seth Godin (IG: @sethgodin) is the author of 20 books that have been bestsellers around the world and have been translated into more than 35 languages. His blog is one of the most popular in the world and Seth's podcast is in the top 1% of all podcasts worldwide. His latest project has been leading a worldwide group of volunteers creating The Carbon Almanac. This book releases today and is the focus of our chat. If you're truly looking to be part of the solution when it comes to climate change, stick around and learn how to best invest your energy. In this episode, we discuss: Climate change is a systemic problem How do we get supermarkets to stop wrapping produce in plastic? Stop using gas leaf blowers 4 sources of carbon emissions Rethink how much beef you consume each week Seth's thoughts on regenerative farming What are greenhouse gases? We have 10 years to save the planet The economy needs to pivot How to start rallying change in your community The truth about your carbon footprint Most plastics can't actually be recycled The magic of solar and wind energy Why Seth is focused on exposing the truth about climate change We need to change the system, focus there Show sponsors: LMNT
The Carbon Almanac: It's Not Too Late with Seth Godin and David Meerman Scott About the Book: When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fatalistic, whether to profess skepticism or to take action. Yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics. And a shift from thinking about climate change as a “me” problem to a “we” problem. The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and illustrators that focuses on what we know, what has come before, and what might happen next. Drawing on over 1,000 data points, the book uses cartoons, quotes, illustrations, tables, histories, and articles to lay out carbon's impact on our food system, ocean acidity, agriculture, energy, biodiversity, extreme weather events, the economy, human health, and best and worst-case scenarios. Visually engaging and built to share, The Carbon Almanac is the definitive source of facts and the basis for a global movement to fight climate change. This isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere can address this on its own. Self-interest only increases the problem. We are in this together. And it's not too late for concerted, collective action for change. About the Guests: From The Carbon Almanac website… Seth Godin is the Founding Editor of The Carbon Almanac and is the author of twenty bestsellers, a daily blogger, and the founder of one of the first Internet companies. He paddles his canoe on the Hudson River every day. David Meerman Scott is the author of 12 books including The New Rules of Marketing & PR and the WSJ bestseller Fanocracy, marketing & business growth strategist, entrepreneur, and advisor to emerging companies. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/carbon-almanac-seth-godin-david-meerman-scott
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