Podcasts about effective marketing strategies

Struggling to turn low-ticket sales into real profit? You're not alone. In this episode, I'm breaking down the single biggest shift you need to make: stop selling products, and start selling progress. After launching 20+ low-ticket offers with partners, I've seen one thing separate the profitable funnels from the duds: bridge thinking. You'll learn why every front-end offer is just the first step—and how your upsells must guide buyers across their next hurdle. I'll walk you through the mindset shift that turns $50 buyers into $300 customers, the two biggest mistakes killing your upsell conversions, and how to map out simple, logical bridges that unlock real scale. If you're building funnels, selling digital products, or trying to crack the low-ticket code—this episode is your roadmap to making every step count.

Become a member of AIAP to participate in these discussions: https://forms.aiap.net/forms/createaccount Join our group of AIAP Architectural Photographers as we discuss how to make social media an effective part of your marketing plan. Listen as these architecture photographers reveal their own personal recipes for successful social media marketing. The Association of Independent Architectural Photographers™ was established in 2001 and is an Internet-based trade association with one primary purpose: To promote the professional success of established independent architectural photographers. Membership in the AIAP is open to full-time professional architectural photographers. You can find the AIAP online at www.aiap.net. This Video and Podcast are Copyright 2025 The Association of Independent Architectural Photographers™, All Rights Reserved. This content may not be used in full or in part without the written consent of the AIAP. ➤➤Don't forget to like the video and subscribe to the channel .... Click the bell icon to get our regular videos. Share the video with your friends if you like it, and stay tuned to our channel. #socialmediamarketing #contentmarketing #digitalmarketing #seo #marketingtips

In this episode of Brands On Brands, host Brandon Birkmeyer interviews John Meese about how to build a successful online education and coaching business. John is the founder of SOLD OUT Coach Club and author of three bestselling books, including "Serve to Sell - Exactly How to Sell Premium Programs with 1 Free Coaching Call". (www.sellyoursmarts.co) They discuss various topics including creating online courses, group coaching programs, memberships, and masterminds. John shares his insights on what to prioritize, how to fill your coaching program, and tips for selling high-ticket products. He introduces the concept of the '10x Promise' and explains the three core products for a thriving online education business: gateway products, membership products, and premium programs. John also emphasizes the importance of partnerships in reaching new clients and shares personal anecdotes from his journey in the industry. Gain actionable insights on how to monetize your expertise and build a sustainable business model. 00:00 Introduction and Guest Overview 04:37 Building a Personal Brand Business  11:58 The Core Business Model for Online Education  19:00 Creating and Selling Premium Programs 23:55 Crafting a Compelling Promise 25:23 Targeting Your Audience  28:37 Effective Marketing Strategies  33:14 Building a Thriving Business  36:37 Overcoming Sales Challenges This is the Brands On Brands Podcast with Brandon Birkmeyer Don't forget to get your own personal branding scorecard and a free brand strategy call at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Welcome to episode 273 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultweb and Matt Smyers, Senior Digital Advertising Advisor at Consultweb. Both Tanner and Matt are cohosts of the LAWsome Podcast.  Tanner leads business development at Consultwebs, helping law firms achieve their digital marketing goals. He earned a B.S. in Business Administration with a focus on Management from Berea College in 2008 and joined Consultwebs in 2009. With over a decade of experience, he specializes in case-driving online marketing strategies for law firms. Tanner was drawn to Consultwebs for its leadership in legal marketing, quoting Wayne Gretzky's philosophy: “Skate to where the puck is going, not where it has been.” He values the company's focused approach, believing it drives better results and scalability. Tanner credits Consultwebs' success to its strong team, which includes licensed attorney writers, consultants, designers, programmers, and marketers. A native of Waynesville, North Carolina, Tanner enjoys outdoor activities like camping, hiking, fishing, hunting, and golfing, though his focus is now on avoiding injuries. Matt Smyers, a non-practicing attorney, has over 10 years of experience in legal marketing and serves as a Senior Digital Advertising Advisor at Consultwebs. He helps law firms execute digital ad campaigns through platforms like Google Adwords, Facebook, Bing, and Yahoo. Matt emphasizes that law firm marketing requires specific skills and a deep understanding of the legal industry, which is why Consultwebs' commitment to marketing exclusively for law firms allows it to deliver strong results. What you'll learn about in this episode: 1. Content Personalization and Unique Value Propositions: - Personalization plays a crucial role in content creation - Unique value propositions, case results, and testimonials to differentiate content  2. Leveraging AI for Strategic Content Creation and SEO Optimization: - The increasing role of AI in content production is vital to understand - A strategic approach to content creation is necessary to stand out in search rankings 3. Applying Data for Effective Marketing Strategies and Decision-Making: - AI is utilized for data analysis to uncover valuable insights - Data guides marketing strategies and decision-making effectively 4. Effective Data Analysis and Application in Marketing: - Continuous monitoring and analysis of marketing metrics are essential - Informed decisions are made based on meaningful data, not short-term trends 5. Adapt to Changes by Comparing Case Counts and Using an Agile Marketing Approach: - Comparing cumulative and digital case counts offers valuable insights - An agile marketing approach is embraced to adapt to evolving market dynamics   Resources:  https://www.consultwebs.com/ Facebook: https://www.facebook.com/consultwebs/ Twitter: https://twitter.com/Consultwebs LinkedIn: https://www.linkedin.com/company/consultwebs/ Podcast: https://www.consultwebs.com/podcast/    Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

A huge untapped market is looking for a gym that understands them, yet many fitness businesses miss the mark. Older adults want strength, longevity, and confidence, but traditional marketing often excludes them. Are you making the same mistake?Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive.In this episode, we're joined by Jay Croft of Prime Fit Content, an expert in marketing fitness services to the 50+ demographic. We'll explore how to create a gym environment that truly resonates with older clients, from personalized communication to authentic representation in marketing materials.Episode Highlights:Boutique fitness gyms have a significant opportunity to serve the 50+ market, but many struggle with how to connect with this audience. Jay Croft explains why traditional marketing approaches often fall short and how gyms can adjust their messaging to better appeal to older clients. He emphasizes the power of personalized communication—through email, phone calls, and text messaging—and highlights the importance of featuring real older clients in marketing materials. Jay also discusses how creating a non-intimidating gym atmosphere can make a significant impact on attracting and retaining this demographic.Key Takeaways:How to tailor gym marketing efforts to appeal to clients over 50.The role of email newsletters in building trust and engagement.Why featuring authentic representations of older clients is crucial.How a mix of communication methods improves client relationships.Ways to create a welcoming gym environment for older individuals.The financial benefits of targeting the 50+ market.Episode Chapters:00:00 Intro24:48 Jay Croft's Background and Business Focus25:03 Challenges and Opportunities in Marketing to Older Demographics 25:20 Effective Marketing Strategies for Older Clients25:38 Importance of Authentic Representation in Marketing25:48 Creating a Welcoming Environment for Older Clients26:03 Personalized Service and Client Engagement26:20 Effective Communication and Marketing Tactics26:35 Building Trust and Credibility with Older ClientsWant to learn more?Connect with Jay Croft and Prime Fit Content here:

What is hand raiser marketing and how does it impact the path to purchase? Erik Huberman, the visionary founder of Hawk Media, is renowned for his innovative, data-driven marketing strategies that are customized to meet the unique needs of each business. With a track record of success working alongside industry leaders like Red Bull and Verizon, Erik emphasizes the importance of curiosity and deep analytical insights in developing effective marketing campaigns. His approach underscores the necessity of understanding not just the quantitative data, but also the reasons behind customer behavior, aligning well with the shift towards "hand raiser" marketing that focuses on building awareness and trust. Through his accessible presence on social media and Hawk Media's offerings of free marketing audits, Huberman fosters long-term relationships with clients, prioritizing quality content and strategic decision-making to drive business growth. Key Takeaways: Understanding customer behavior through psychology and curiosity is crucial for effective marketing strategies. The shift in marketing strategies towards hand raiser marketing focuses on awareness, nurturing, and trust. Transitioning from push marketing to hand raiser marketing shortens the path to purchase by nurturing relationships with prospects. Content creation for B2B Marketing involves educating and guiding potential clients to establish trust. Facebook and Instagram advertising are more effective for B2B businesses compared to LinkedIn. Identifying events that drive demand for marketing strategies is crucial for the success of B2B and B2C businesses. Quality content and targeted email marketing are crucial in today's digital landscape. More from Erik Huberman Erik Huberman is a distinguished entrepreneur and the Founder and CEO of Hawke Media, widely recognized as the fastest-growing marketing consultancy in the United States. Launched with the conviction that businesses of all sizes deserve access to top-tier marketing expertise without the traditional overhead, Erik's vision has led to an innovative, flexible service model that adapts to the specific needs of each client, fostering growth and scalability. Before Hawke Media, Erik's entrepreneurial journey was marked by the successful creation, expansion, and sale of two e-commerce brands by the age of 26. His hands-on experience with the trials of business growth informs his approach, emphasizing efficiency and transparency in marketing. In addition to leading Hawke Media, Erik's influence extends through Hawke Ventures and Hawke.AI. Hawke Ventures, which he co-founded, invests in promising startups, enhancing the marketing landscape with advanced tools and analytics. Hawke.AI, his pioneering platform, leverages data from thousands of brands to optimize marketing strategies in real time, significantly improving decision-making and performance. Erik is also a bestselling author and a respected voice in the marketing sphere, with his insights featured in major publications and his speaking engagements drawing audiences worldwide. His accolades include Forbes 30 Under 30 and Entrepreneur of the Year by the International Business Awards, underscoring his impact and leadership in the field. Whether mentoring startups or steering his ventures, Erik remains committed to redefining marketing practices for the digital age.   Website: https://hawkemedia.com/ LinkedIn: https://www.linkedin.com/in/erikhuberman/    If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com   You can also reach Jim by email: Jim@TheCEOProject.com   LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook:  @IncCEOproject

In this episode of Investor Connect, Hall Martin engages in a conversation with Jason Kutasi, a prominent member of YPO, a global leadership community for young presidents. Jason discusses his journey from exiting a D2C children's book publisher to Scholastic, to establishing an ad agency post-exit. He shares his expertise in marketing, emphasizing the importance of testing products, brand names, and customer interests before fully investing in them. Jason provides vital insights on the common mistakes startups make, such as not understanding their target customers or the actual pain points their products solve, and the necessity of a deep understanding of marketing for startup success. Jason also illustrates various scenarios using his experience with scalable startups, highlighting how businesses can optimize their marketing strategies to be more efficient and effective. He stresses the importance of testing before building a product and understanding the specific needs of potential customers. For example, he talks about how A/B testing helped a client choose the better product name, leading to higher customer engagement. Jason also reflects on the evolution of marketing strategies and the increased emphasis on cost-effective, rapid market-testing methods in today's startup ecosystem. The conversation concludes with Jason's perspective on remote work, the impact of COVID-19 on startups, and the integration of AI in digital marketing. He emphasizes the significance of building human connections and understanding your investors' needs. Jason advises startup founders to fly out for face-to-face meetings to build stronger relationships and improve their chances of securing deals. Throughout the episode, Jason's insights provide valuable lessons for both budding entrepreneurs and seasoned investors looking to navigate the ever-changing landscape of scalable startups. Visit YPO at Reach out to at   Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _________________________________________________________ For more episodes from Investor Connect, please visit the site at:   Check out our other podcasts here:   For Investors check out:   For Startups check out:   For eGuides check out:   For upcoming Events, check out    For Feedback please contact info@tencapital.group    Please , share, and leave a review. Music courtesy of .

Running your business shouldn't feel like you're stuck in a never-ending loop of doing more, but seeing less progress. If you've ever felt like you're working harder than ever and still not moving the needle, this episode is exactly what you need. I'm breaking down the five biggest reasons ambitious business owners feel stuck - and more importantly, how to fix them. You'll learn how to stop relying on duct-tape systems, eliminate chaos, and finally create a simple operating system that helps your business run without you constantly holding it together. These are the exact strategies my clients have used to free up 5-10 hours a week, consistently attract premium clients, and scale sustainably without burning out. What You'll Learn in This Episode: ✅ Why working harder isn't getting you the results you want (and what to do instead). ✅ The 5 sneaky challenges keeping you stuck (and how to overcome them). ✅ The simple system that turns chaos into clarity—without overcomplicating things. ✅ How to create sustainable growth that frees up your time and scales your impact. If you've ever thought: “I'm doing everything right, but my business still feels stuck.” “My schedule is full, but I'm not seeing the results I want.” “I've outgrown my systems, but I don't know how to fix them.” Grab a notebook and your favorite drink - this episode will show you how to simplify, streamline, and finally move your business forward.

From Cashflow to Marketing: Crucial Financial Metrics | The Mills Knows Bills Podcast Episode 38, Season 5 Link to video podcast episode: https://youtu.be/wf-oDMvCAEk Welcome to Season 5 of The MKB Podcast! Host Mills Bender, founder and CEO of Mills Knows Bills, discusses strategies for business owners and variable income earners to manage their finances effectively. Let's get to those burning financial questions! In this episode, Mills welcomes insurance specialist Jeff Rountree back to the show to continue the conversation about crucial financial metrics every business owner should monitor. Mills highlights the importance of cash flow projection and tracking your company's net worth. They also discuss strategic marketing techniques, particularly the importance of consistency and doubling down during slower seasons. Lastly, Mills provides insightful advice on financial planning to support growth and operational strategies. Don't miss out on these invaluable tips for ensuring a healthy financial trajectory for your business! To connect with Jeff: Website: https://www.therountreeagency.com/ Office phone: 904.539.4637 Do you have your own burning financial question for Mills or the MKB team? Email: info@MillsKnowsBills.com Website: https://MillsKnowsBills.com Instagram: https://instagram.com/@millsknowsbills LinkedIn: https://www.linkedin.com/company/mills-knows-bills 00:00 Introduction and Welcome 00:46 Key Financial Metrics for Business Owners 01:54 Indicators of Financial Health 02:54 Effective Marketing Strategies 05:00 Financial Strategies for Growth 07:04 Conclusion and Next Steps #financialpodcast #millsknowsbills #podcast #businessinsurance #entrepreneurfinances #variableincome #financialmetrics #businessfinance

In episode 287, I dive into some exciting strategies to help veterinary practices not just survive but truly thrive as we head into 2025. With my background in managing over $38 million in ad spend specifically for veterinary hospitals, I've gathered some valuable insights into effective marketing strategies, content creation, and client engagement. In this episode, I break down these strategies into actionable steps, aiming to guide you through the ever-evolving marketing landscape with confidence and clarity. One of the key topics I explore is the impact of artificial intelligence (AI) on marketing. While AI's evolution has been a bit slower than anticipated, its potential to revolutionize content creation and customer engagement is undeniable. I predict that 2025 will be a pivotal year for AI-driven tools, especially in areas like content automation and customer service chatbots. Imagine being able to generate blog posts, social media updates, and email newsletters effortlessly with AI tools like Jasper or Copy.ai. Plus, implementing AI chatbots on your website can handle common inquiries and appointment bookings, freeing up your staff for more complex tasks. But as AI makes content creation easier, the quality and relevance of your content become crucial. That's why I emphasize the importance of standing out by leveraging your unique experiences and insights to connect with clients on a deeper level. Whether it's through niche expertise or compelling storytelling, these strategies can help you build a loyal community around your practice. Another significant focus of the episode is on creating hyper-personalized offers. Understanding your clients' specific needs and preferences allows you to tailor services that truly resonate with them. By segmenting clients using your CRM based on factors like pet type, age, and health conditions, you can craft targeted offers that speak directly to each segment. Additionally, developing a value ascension ladder can guide clients from initial services to more comprehensive care options, encouraging them to explore additional services that benefit their pets. I also discuss the importance of retention marketing systems, such as personalized follow-up campaigns and client appreciation events, to nurture long-term relationships. Investing in a robust CRM system is crucial for automating follow-ups, managing client communications, and tracking engagement. By focusing on these strategies, you can enhance client engagement, drive growth, and ensure your practice is well-prepared for the future. If you're looking for more personalized advice, feel free to reach out to me via LinkedIn or through the Veterinary Marketing Podcast website. I'm here to help your practice succeed in the coming years!

Learn how Christopher Johnson transformed his pressure washing business with high-ticket strategies that land jobs averaging over $2,000! Discover tips to scale your business, attract premium clients, and maximize profits. Don't miss this game-changing live session!Want to learn how to start and grow your pressure-washing business? Onlinehttps://www.kingofpressurewash.comIn-Person Classhttps://www.kingofpressurewash.com/inpersontrainingMoneybushes.comAll the resources to run a successful pressure-washing businesshttps://www.kingofpressurewash.com/resourcesChristmas Lights Training and buy lightshttps://christmaslights.io/lightsWant to know when the next live isText “KING” to 859-696-110100:00 Introduction and Special Guest Chris02:24 Chris's Journey: From Addiction to Entrepreneurship05:03 Mindset Shift: Believing in Your Worth07:58 Overcoming Competition and Self-Doubt12:03 The Power of Offering Value22:18 In-Person vs. Online Quoting28:04 Hiring the Right Salesperson31:06 Identifying and Hiring Top Salespeople32:09 The Importance of Sales Reps in Business33:01 Leveraging Competitors and Networking35:50 Effective Marketing Strategies for Small Businesses41:45 Overcoming Sales Objections47:47 The Power of Consistency and Belief51:25 Training and Networking Opportunities56:51 Final Thoughts and Encouragement

Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram speaks with Tracy Brinkmann, a business and success coach who shares his incredible journey of overcoming adversity. Tracy discusses his struggles with addiction, the loss of his daughter, and how he turned to personal development to rebuild his life. He emphasizes the importance of mindset and time allocation in achieving success and encourages listeners to embrace their challenges as opportunities for growth. In this conversation, Tracy Brinkmann and Brett Ingram discuss various strategies for maximizing productivity and success as entrepreneurs. They emphasize the importance of utilizing downtime effectively, prioritizing tasks, and embracing discomfort for long-term gains. The discussion also covers the significance of delayed gratification, targeted content marketing, and leveraging algorithms for business growth. Ultimately, they highlight the necessity of authenticity and self-awareness in achieving success. Visit https://DarkHorseSchooling.com/blueprint to get the Side Hustlers Blueprint Private Audio Series -the exclusive private podcast audio series designed to help you turn your passions into a profitable venture. Chapters 00:00 Overcoming Adversity: Tracy's Journey 12:35 The Power of Personal Development 20:05 Mindset: The Key to Success 26:03 Time Management: Allocating Your Time Wisely 29:00 Maximizing Downtime for Productivity 30:57 Prioritization and Time Management 32:56 The Uncomfortable Path to Success 33:52 The Power of Delayed Gratification 34:52 The Strategy of Free Content 38:46 Narrowing Your Audience for Greater Impact 42:00 Building Momentum Through Small Steps 42:57 Effective Marketing Strategies for Entrepreneurs 49:03 Leveraging Algorithms for Business Growth 55:11 The Importance of Authenticity in Business #overcomeadversity #resilience #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for a special episode of the REDX Podcast with top producing agent, Kent Brown. In this episode, Kent gives his entire listing presentation script from the second he steps on the property to signing the contract that ensures he gets the listing. Here's what you will discover in this episode... • How to have confidence in your presentations to close the deal. • How to overcome common objections you get in the presentation. • The best way to display your expertise and set the right price. JUMP TO THESE TOPICS

In this episode, Cass Duffill discusses the common challenges faced by health practices and offers strategies to ensure their success. She emphasizes the importance of having a clear business strategy, effective marketing, strong personal branding, financial management, and client retention. Cass also highlights the need for practitioners to embrace change and differentiate themselves in a competitive market. By focusing on these key areas, health practitioners can create thriving practices that stand the test of time.Chapters00:00  Introduction to Health Practice Success01:24  Understanding the Challenges of Health Practices04:24  The Importance of a Clear Strategy05:23  Effective Marketing Strategies for Growth08:15 Building a Strong Personal Brand09:03  Financial Management Essentials10:24  Client Retention Strategies12:08  Embracing Change in Practice14:29  Differentiation in a Crowded Market16:08  Conclusion and Key TakeawaysLet's Chat - Send an instant message now Free Resource: A Practitioner's Guide To Attracting Amazing Clients Enrolling for Mentoring Now - Limited Spaces Left. Find out more HEREAccess the free toolkit: Practice Success ToolkitJoin the FREE GROUP - Wellness Biz Growth HubSubscribe to my YouTube channel: Live Your Passion, Grow Your PracticeVisit my website www.cassduffill.comFollow me on Instagram: The Practitioner's Business Mentor Follow me on Facebook: The Practitioner's Business Mentor

Send us a textJoin Sylvia Garibaldi in this episode as she delves into innovative marketing strategies tailored for professionals looking to revamp their practices in 2025. Discover how to create marketing resolutions for 2025 that are not only achievable but perfectly tailored to attract the clients you're meant to serve. Sylvia explores how showcasing your expertise and maintaining consistent visibility can be game-changers, ensuring that your practice thrives and that you focus on the cases that truly ignite your passion! Resources:Feeling stuck about how to grow your practice, book a free strategy call here.Sign up for our FREE 2 hour workshop happening on January 29th, 2025! #49 The Hard Truth: Why Being the Best Isn't Enough#24 What Most Professionals Know But Don't Want To Hear #14 Be Seen. Be Heard. Be Noticed: The Power of Personal Branding Key Takeaways:The importance of combining online and offline marketing efforts to build lasting client relationships.How consistent content creation can establish you as a thought leader and build trust.Effective local SEO tactics to enhance your online presence and attract local clients.Practical ways to engage with your community and foster trust through face-to-face interactions.Strategies for organizing your marketing efforts to avoid overwhelm and maintain consistent visibility.Episode Chapters:(0:00:00) - Effective Marketing Strategies for Professionals (0:04:19) - Building Trust Through Consistent Engagement(0:17:53) - Optimizing Local SEO for ProfessionalsRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!Sign up for our FREE 2 hour workshop happening on January 29th, 2025! Sign up for our free LinkedIn newsletter on marketing your professional practice Click here for a free strategy call Connect with me on linkedin Join our online community Subscribe to my youtube channel

2024 was a transformative year for motion design - from AI disruption to the evolution of real-time tools, emerging platforms, and a changing economic landscape. In this comprehensive year-end roundup, Joey Korenman, EJ Hassenfratz, and Aharon Rabinowitz break down everything that shaped our industry and peer into what 2025 might bring. We also asked some industry luminaries to weigh in, so you'll hear from the likes of Buck, Scholar, Motion Hatch, Colosseum, Curious Refuge and more! Get ready for candid insights on the state of motion design, software updates that changed the game, the impact of AI, and how artists are adapting to an ever-shifting landscape. Whether you're a seasoned pro or just getting started, this conversation covers the trends, tools, and opportunities that matter. Plus, hear our panel's bold predictions for 2025 - from the future of real-time rendering to emerging platforms and where the next big opportunities lie for motion designers.

Knowledge Project: Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- In this episode, Charlie Hoehn explains the secrets behind why some books are unforgettable, and others no one seems to remember. He shares his journey of helping authors transform their ideas into best-selling books and provides actionable advice on structuring, writing, and marketing a book. You'll learn how to craft titles that make people want to read your book, design compelling covers that stand out on the shelves, and use certain strategies to engage readers effectively depending on the ideas you communicate. Hoehn also shares the psychology behind book promotion, how to leverage feedback, and the dynamics of traditional versus self-publishing. Whether tackling a novel or email, this episode will transform how you write and communicate. Charlie Hoehn is the founder of Author.Inc and a 3-time New York Times bestselling editor. He's the mind behind some of the influential books from Tim Ferriss, Ramit Sethi, Codie Sanchez, and Noah Kagan. Charlie's expertise has helped sell over 10 million books. Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at https://fs.blog/newsletter/ -- Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. -- Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠ -- (00:00) Intro (03:04) Helping Authors Succeed (03:38) Writing for a Specific Audience (07:14) The Importance of Real Feedback (10:18) Traditional vs. Self-Publishing (20:50) The Economics of Self-Publishing (24:42) The Art of Book Cover Design (30:29) Crafting a Compelling Title (36:42) The Importance of Book Structure (47:22) Editing: The Final Touch (51:35) Book Sales Percentiles (52:32) The Harsh Reality of Book Sales (54:20) The Emotional Impact of Writing (55:12) Dealing with Compliments and Criticism (58:24) The Quest for Bestseller Lists (1:00:04) The Complexities of Hitting the New York Times List (1:12:25) Leveraging AI in Writing (1:20:21) Effective Marketing Strategies for Authors (1:28:14) Creating Evergreen Content (1:35:30) The Importance of Authenticity in Writing (1:40:54) Final Thoughts

Many academics and school administrators hate to think of their institution as a business, so even the thought of marketing makes them uncomfortable. Somehow, they are convinced that attracting leads and customers detracts from their primary objective of providing a quality education.But the reality couldn't be more different. School marketing strategy is just another term that refers to practices for improving your community. School marketing and enrollment marketing will help establish your brand as an authority in the education industry and place you on top of the competition.For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In This Free Masterclass, You'll Learn:- How to Choose the Perfect Digital Product Idea- Reaching Your Ideal Audience Without Burnout- Simple, Effective Marketing Strategies for Busy ProfessionalsTo officially register for AMA, CLICK HERE

Juggling the demands of a busy practice with a personal life can make it easy to lose sight of what truly matters. James Whittaker has been there, especially after his son's health challenges forced him to reassess his priorities. Realizing he needed a change, he created his 'Win the Day' approach, a simple daily commitment to bring purpose and energy back into each day. In this episode, James offers practical advice to help practice owners find balance, elevate their practices, and avoid burnout while staying true to their purpose. James Whittaker is a three-time bestselling author, award-winning entrepreneur, motivational speaker, and host of the Win the Day podcast. He specializes in helping ambitious yet frustrated individuals gain clarity on their goals and develop effective plans to achieve them.  In this episode, Kevin and James will discuss: (00:00) Introduction to Audiology Mastery (00:17) Meet James Winokur (00:47) James' Journey from Finance to Entrepreneurship (02:39) The Win the Day Philosophy (02:54) Implementing the Win Model (05:16) Finding Your Purpose and Core Values (11:01) Building a Winning Environment and Routine (15:28) Embracing Stress and Adversity (18:18) Overcoming Initial Business Challenges (20:51) Commitment to the Podcast (21:34) Evolution of 'Win the Day' (22:29) Finding and Retaining the Best People (24:46) Building Strong Client Relationships (29:31) Effective Marketing Strategies (32:48) Investing in Personal Growth (34:59) Starting and Growing a Podcast (37:40) Conclusion and Contact Information James Whittaker is a three-time bestselling author, award-winning entrepreneur, motivational speaker, and host of the Win the Day podcast, which has over 70 million views. He is an author with The Napoleon Hill Foundation, a speaker for Success Magazine, and the Executive Producer of the multimillion-dollar film, Think and Grow Rich. James specializes in helping ambitious yet frustrated individuals gain clarity on their goals and develop effective plans to achieve them. His mission is to inspire others to adopt the ‘Win the Day' mentality, empowering them to create meaningful change in their lives and inspire those around them. Connect with James: James' Website: https://jameswhitt.com/  James' YouTube: https://www.youtube.com/@JamesWhittaker1  Resources Mentioned: James' Movie, Think and Grow Rich: The Legacy: https://www.imdb.com/title/tt5278386/  James' Book, Think and Grow Rich The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success: https://www.amazon.com/Think-Grow-Rich-Legacy-Entrepreneurs Mindset: The New Psychology of Success by Carol S. Dweck: https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck Day One App: https://dayoneapp.com/ The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Welcome to another episode of Behind the Numbers, where host Dave Bookbinder dives into the core elements of business success. In this episode, Dave is joined by Robert Brill, CEO of Brill Media, to explore the intricacies of marketing strategies that can transform businesses. Robert shares his 20+ years of experience in the advertising industry and offers insights into developing a robust marketing strategy. He emphasizes the importance of understanding customer journeys, brand differentiation, and the power of content strategy. With practical examples, Robert discusses the significance of credibility markers, reviews, and retargeting to maintain customer engagement. Listeners will gain valuable knowledge on creating predictable, repeatable, and scalable marketing systems. Robert explains how to demystify SEO, harness the power of backlinks, and optimize website performance to improve search engine rankings. He also shares innovative methods to craft effective marketing messages that resonate with target audiences. About Robert Brill: Robert Brill is the CEO of Brill Media, a company that evolves marketing from guesswork to growth engine. They have been honored 11 times on the Inc. 5000 and Financial Times 500.   About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”

Mandi Ellefson is a long time friend and returning guest to The Sales Podcast.   We explore the evolution of business ownership and the challenges faced by CEOs and we discuss her book, 'Hands Off CEO,' which addresses the struggle of business owners feeling trapped by their own success.   We get into the balance between systematization and customization in service delivery, the importance of understanding client impact, and the necessity of feedback loops.   Mandi emphasizes the significance of creating compelling offers and the dual approach of mindset and systems for growth, and we also touch on effective sales strategies, the power of storytelling, and the value of building relationships in outreach efforts.   Finally, Mandi shares insights on marketing strategies and the importance of showing up with value, culminating in a discussion about her upcoming retreats and the transformative experiences they offer.   Takeaways Mandi's book 'Hands Off CEO' addresses the challenges of successful business owners. Many CEOs feel trapped by their own success, leading to burnout. Finding the right balance between systematization and customization is crucial. Feedback loops are essential for understanding client impact and success. Business owners often get pulled into service delivery, limiting scalability. Identifying core problems in sales can lead to more effective solutions. Creating scalable offers requires a focus on the 80/20 rule. Transformational outcomes should be engineered based on client needs. Sales strategies must balance authority and collaboration with clients. Mindset and systems are both necessary for sustainable growth.   00:00 Revisiting the Journey: A Seven-Year Reflection 03:39 Finding Balance: Systematizing vs. Customization 05:46 Understanding Client Impact: The Importance of Feedback 08:59 The Role of the Business Owner in Service Delivery 12:43 Creating Scalable Offers: The 80/20 Rule 15:38 Transformational Outcomes: Engineering Services for Success 18:24 Sales Strategies: Balancing Authority and Collaboration 20:57 Mindset and Systems: The Dual Approach to Growth 22:40 Tactical Sales Techniques: What Really Works 24:52 Crafting Compelling Offers: The Art of Specificity 27:19 Inbound vs. Outbound: The Power of Storytelling in Sales 30:39 Building Relationships: The Key to Successful Outreach 32:28 Recognizing Opportunities: The Shift in Client Mindset 34:36 Effective Marketing: Strategies for Engagement 36:52 The Importance of Value: Showing Up with Coffee 40:54 Retreats and Transformation: The Value of Experience 43:48 Final Thoughts: Where to Find Mandi's Work Guest Site: https://handsoffceo.com/book Guest Facebook: https://www.facebook.com/handsoffceo Guest LinkedIn: https://www.linkedin.com/in/mandiellefson/ Guest Instagram: @handsoffceo and @mandiellefson Guest X: @mandiellefson Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com

In this episode, we explore the intertwined worlds of marketing and sales, emphasizing the importance of understanding and addressing customer needs to build authentic connections. By examining strategies employed by Olympus Men and OMH Creative, we discuss how to create compelling content with strong templates and guidelines that ensure team alignment. We highlight common pitfalls in marketing, such as an overemphasis on the product, and advocate for a shift in focus to addressing customer pain points. Join us for actionable insights and practical advice to revolutionize your marketing efforts and enhance customer relationships.   00:00 Introduction and Overview 00:02 The Essence of Marketing and Sales 01:05 Crafting Effective Marketing Content 02:50 Client Interactions and Insights 04:35 Identifying Bad Marketing Practices 07:40 Shifting to Effective Marketing Strategies 08:34 Identifying the Problem and Its Importance 09:15 Creating Urgency and Fear of Missing Out 09:39 Differentiating Yourself from the Competition 10:24 Effective Marketing Strategies 11:27 Engaging with Customers on a Personal Level 13:55 Applying Marketing Concepts in Various Mediums 15:38 Concluding Thoughts and Encouragement   ➡️ Curious about your hormone health and if Testosterone Optimization Therapy and Coaching can help you? Head to OlympusMen.com, or grab the free testosterone guide for men here.

In this episode of Market Like a Badass, host Kristin McFarland speaks with Shelby Poole, Marketing Director at Happy Days Cannabis Dispensary. They chat about the most effective dispensary marketing strategies including social media campaigns, email marketing, and in-store promotions.They discuss Shelby's journey from craft beer into the cannabis industry and the challenges of marketing in a highly regulated market. Shelby shares insights on consumer education, the need for standardization in cannabis marketing, and the importance of messaging in this emerging industry. The conversation highlights the unique intersection of cannabis and craft beer marketing, and provides actionable marketing tips for growing your dispensary sales.TakeawaysConsumer education is essential to reduce stigma and increase canna curious segment.Leverage data for smarter marketing decisions.Standardization in cannabis marketing is necessary for consumer understanding and market maturity.Multi-channel marketing is vital for customer engagement.Retailers are preparing for loyalty programs in New York but still unable to launch.Quick Linkshttps://www.linkedin.com/in/shelby-poole/@bettybloomsocialclub@happydayslihttps://happydaysli.com/

As the busy season winds down, are you finding your calendar looking a little sparse? It's a common challenge for short-term rental hosts, but don't let those empty autumn weeks cause you undue stress. In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures.In this episode, we're exploring effective strategies to boost your off-peak bookings without resorting to desperate measures."Marketing is something that does need a bit of weed time. It isn't a silver bullet that you could just launch at the last minute to save the day." - Jenn BoylesHere's what you'll discover in this value-packed discussion:The importance of consistent marketing, even during peak seasonsWhy discounting isn't the answer to filing vacanciesHow to leverage your existing guest relationshipsThe critical role of email marketing in your booking strategyThe key moments on this episode are:00:00:00 Strategies for Boosting Off-Peak Bookings in Your Vacation Rental00:00:51 Introduction to the Direct Booking Success Podcast00:01:14 The Importance of Consistent Marketing for Vacation Rentals00:04:42 Effective Marketing Strategies for Filling Empty Calendars00:08:45 Promotion of the Direct Booking Success Summit—----------------------------------------------------------------------------------Show notes are available at: https://directbookingsuccess.com/podcast/Direct Booking Success is back for 2024 and this year has gotten even BETTER! In this 3-day FREE virtual and global summit, you'll learn how to stop relying on OTAs like Airbnb and make more money with more control. Learn how to increase your direct bookings from industry experts and your fellow property managers. This summit is completely FREE, Virtual and Global, reserve your seats today: https://directbookingsuccesssummit.com/Work with Jenn to maintain consistency in your marketing and boost your direct bookings without spending so much money on it: https://directbookingsuccess.com/apply/The ULTIMATE all-in-one marketing platform for short term rental is finally here! Sign up now and be the first to try it: https://bookdirectpro.com/FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccessJoin Jenn's free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub

Send us a textThe conversation discusses the success of the Bluey Night promotion at the Lansing Lugnuts baseball game. The promotion involved bringing the popular children's character Bluey to the ballpark for a meet and greet with fans. The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey. The promotion was heavily marketed, with VIP tickets selling out quickly and a strong social media presence. The event was a success, with high attendance and positive feedback. The conversation also touches on potential future promotions, including Paw Patrol, Harry Potter, and Peppa Pig nights.TakeawaysThe Bluey Night promotion at the Lansing Lugnuts baseball game was a success, with high attendance and positive feedback.The planning process involved working with Minor League Baseball and the group Oasis, who had the rights to Bluey.Marketing efforts, including VIP tickets and social media promotion, were effective in generating excitement and ticket sales.Future promotions, such as Paw Patrol, Harry Potter, and Peppa Pig nights, are being considered based on the success of Bluey Night.Chapters00:00 - Introduction and Overview of Bluey Night03:29 - Cost and Logistics of Bringing Bluey to the Ballpark05:36 - Effective Marketing Strategies for Bluey Night09:01 - Promotion and Attendance for Bluey Night12:41 - In-Game Entertainment and Merchandise14:49 - Reflections and Future Plans for Bluey Night18:18 - Data Analysis and Potential Future PromotionsAmanda Rich contact infoOasis Contact Info:Keefer DickersonBusiness Development - Oasis206.838.8448 - ofc615.957.9907-cellkeefer@oasis-usa.comwww.oasis-usa.comSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Today we explore the nuances of marketing your real estate business to contacts at various stages in their lead lifecycle. Today's focus specifically is on 'D' leads—individuals who have recently entered your database but may not yet know or trust you enough to engage your services as a Realtor. Our goal is to give you some of the strategies and insight into how to be successful at progressing these 'D' leads through your lead funnel. Ben and Chris dive into the specific challenges and strategies involved in nurturing these early-stage contacts, contrasting these approaches with tactics used for more familiar contacts and those within your established sphere of influence. They discuss effective methods to build trust, provide value, and gradually convert 'D' leads into active clients or even advocates.

In this episode, I sit down with Erin Alexander, a Shopify expert and creator of Product Powerhouse where we discuss transitioning from Etsy to Shopify. We cover the importance of SEO, setting realistic expectations for traffic and revenue, and best practices for maintaining an online store on Shopify.  Erin shares her journey of becoming a Shopify expert, time-saving tips for entrepreneurs, and how she manages her two businesses. They also touch on building trust with customers and optimizing product listings. The episode emphasizes the significance of consistency, authenticity, and engagement in driving traffic and sales on Shopify. In this episode, we discuss: [02:10] Erin's Journey with Shopify [04:26] Managing Multiple Shopify Stores [07:33] Driving Traffic to Your Shopify Store [09:28] Realistic Expectations and Passive Income [13:55] Balancing Entrepreneurship and Motherhood [22:24] Building Trust and Credibility on Shopify [24:39] Building Trust Through Authenticity [25:22] Navigating the World of Ads [25:54] The Power of Organic Growth [26:17] Maximizing Email Marketing [29:05] Outsourcing and Hiring VAs [30:41] Effective Marketing Strategies for Shopify [32:55] Optimizing SEO for Your Store [38:08] Identifying Your Ideal Client Connect with Erin: Website: www.productpowerhouse.co  Instagram: https://www.instagram.com/product.powerhouse/  About Erin Alexander: Erin Alexander is a curly-haired, plant-loving, coffee maven that helps shop owners show up online with confidence. She believes that running a product-based business is a whole different ball game than what's being taught by all the online gurus. If you're ready to grow the visibility and online presence of your Shopify store, she's the person for you. She's also the host of the Product Powerhouse Podcast. Product Powerhouse is a web design agency for product-based businesses. We help shop owners build, grow and scale their online shops with the power of Shopify, through our services, podcast, and courses.

Episode Notes Discussed:Objective-First Framework:Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively.Setting Realistic Expectations:Highlights the importance of understanding costs and realistic outcomes in lead generation. It involves calculating the cost per lead and setting budgetary limits based on achievable goals.Marketing vs. Business Goals:Discusses the difference between broader business objectives, such as brand awareness, and specific marketing goals like lead generation, and how they can align but require different strategies.The Funnel Approach:Explains the funnel strategy in marketing, where the top of the funnel focuses on building brand awareness and engagement, while the bottom focuses on lead generation and sales conversion.Importance of Personality in Marketing:Stresses the value of showcasing personality in social media to build brand identity and engage with the audience, which helps in creating a relatable and memorable brand image.Print Media vs. Digital Marketing:Explores the relationship between traditional print media and digital marketing, suggesting that while digital is more measurable and targeted, print still has value for brandMentioned Within the Episode:The Institute for Luxury Home MarketingParks at HomeThe Simms TeamTobe Agency

If you're and entrepreneur that struggles with: -Understanding the numbers in your business -Not knowing how to pay yourself -Complicated tax laws -Attempting to do your own bookkeeping Watch the Coins, Cashflow, & Conversations Podcast with Dakota Grady. Today, Dakota is joined by Marketing Strategist Moniek James. Moniek's expertise in dissecting the marketing plan of businesses helps them gain clarity in the messaging to connect with their ideal clients. If you're ready to transform your marketing message, tune into this episode of the Coins, Cashflow, & Conversations Podcast. *The Coins, Cashflow, & Conversations Podcast is sponsored and brought to you by Upstate Essential Solutions, LLC!*

What drives your real estate decisions?   In this episode, I sit down with branding and marketing expert Etienne Bessette to uncover the crucial element of understanding your audience. Etienne shares his insights on why knowing your customer is essential for success in any business, especially in real estate.   We dive into the importance of speaking directly to your audience's needs and how focusing on their pain points can lead to better communication and higher sales. Etienne explains his backward approach to marketing, starting with the audience's triggers and working from there. This method not only enhances customer engagement but also reduces marketing costs by targeting the right people.   Etienne and I also discuss the power of personal branding versus company branding in real estate. Whether you're an independent agent or part of a larger organization, understanding how your personal brand impacts your business is key.   Join us next week for part two, where we continue our conversation on branding and communication strategies for real estate investors.   What you will learn if you listen to the episode:   - Understanding Your Audience in Real Estate - Importance of Customer Needs in Business - Effective Communication with Real Estate Clients - Personal Branding vs Company Branding - Marketing Strategies for Real Estate Success - Reducing Marketing Costs by Targeting the Right Audience - Enhancing Customer Engagement Through Branding   SUPPORT US ON PATREON!    patreon.com/realestateeffect and become a part of our real estate family! You'll get access to exclusive content, monthly virtual meetings [Ask me anything!], special events, and more!   And please subscribe to the show, share it with a friend and send us feedback. Visit www.realestateeffect.ca and follow me on IG @monsaxel   Timestamps:  

In this episode of the AZREIA show, hosts Marcus Maloney and Mike Del Prete are joined by special guest Isabelle Guarino to delve into the niche of residential assisted living. Isabelle shares insights on how her father transitioned from various real estate ventures into residential assisted living out of necessity and passion for better care facilities.    The discussion covers the concept and operations of residential assisted living homes, including licensing, renovations, and marketing tactics. Isabel also explains the financial aspects, offering a detailed look into potential cash flow and costs associated with running these homes. This episode provides a comprehensive overview for real estate investors looking to diversify their portfolios and make a meaningful impact in the community.   Key Takeaways: 00:46 Isabel Guerino's Background and Family Legacy 03:18 Understanding Residential Assisted Living 04:18 Setting Up a Residential Assisted Living Home 05:18 Licensing and Operations 09:49 Finding and Working with Operators 15:13 Financials and Profitability 19:02 Navigating Senior Care Placement 19:53 Insurance and Risk Management 20:37 Effective Marketing Strategies 21:59 Target Market and Demographics 23:10 Private Pay vs. Government Funding 24:14 Opportunities in Different Income Areas 26:02 Mindset and Financial Stewardship 26:54 Educational Resources and Training 32:46 Conclusion and Final Thoughts   Connect with Isabelle Guarino https://www.instagram.com/theisabelleguarino/ ---- The Arizona Real Estate Investors Association provides its members the education, market information, support, and networking opportunities that will further the member's ability to successfully invest in Real Estate. Join AZREIA here. Is a Career in Real Estate Right For You? Take AZREIA's Real Estate Investing Entrepreneurial Self-Assessment at  

What's stopping you from marketing your business? Marketing is the backbone of any successful coaching business. And in this episode, I'm going to help you tackle common challenges, like not knowing where to start or fearing you'll get it wrong.We'll discuss the importance of consistent marketing efforts, the power of a simple, actionable plan, and why organic marketing is your best friend, especially if you're not ready for paid ads. We'll also explore different marketing strategies, from social media to book clubs, and I'll share personal experiences and success stories to keep you motivated. My goal is to equip you with the tools to create a repeatable process that saves you time and effort while keeping your business thriving.So be sure to tune in until the end and let's make your marketing efforts more effective and your business more successful!Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I'll share strategies for designing your offer, pricing your coaching, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!Episode details:01:15 Upcoming Workshop Announcement01:53 The Importance of Marketing in Your Coaching Business 02:45 Common Marketing Challenges Coaches Have04:17 Creating a Marketing Plan04:51 Finding Your Motivation to Show-Up and Sell 

Today's episode of the GaryVee Audio Experience is an interview I did with the amazing Donny Deutsch on his podcast On Brand. We discuss the evolving landscape of social media and its impact on marketing strategies. I share insights on the transformation from traditional advertising to organic social media content creation, highlighting how this shift demands a new skill set and approach. I also delve into the inefficiency of corporate meetings, the significance of authenticity, and the potential for individuals and small businesses to compete with large corporations through effective social media use. Hope you enjoy!

Unlocking the secrets to thriving in real estate wholesaling with top-notch marketing strategies.---If you would like to work with Brian on flips, wholesales, or coaching, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor---

This is episode rerun with Seth Godin from Episode 157 In a world that changes at blinding speed, the difference between success and failure is often a question of learning to adapt in a way that will serve your customers. What are some of the most important differences between marketing in the past and marketing in 2023, and how can you utilize these changes to grow your business?  Join Meny Hoffman as he asks entrepreneur, best-selling author, world-famous blogger, and marketing guru Seth Godin about why advertising doesn't work anymore, Seth's fascinating innovations, the difference between permission marketing and interruption marketing, how to limit your audience in order to grow your business, why being first is overrated, the reason that you should lead your company like a surfer rather than a golfer, ways to integrate AI into your operations, and much more.  Seth Godin is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and he was also inducted into the Marketing Hall of Fame as well in 2018. (He might be the only person in both.) Practical Pointers: Embrace the Purple Cow Concept: Seth Godin's idea of the purple cow emphasizes creating products or services that are truly remarkable and stand out in the marketplace. Focus on innovation and uniqueness to capture attention and drive word-of-mouth marketing. Craft Remarkable Experiences: Invest in creating memorable and exceptional customer experiences. This can differentiate your brand and foster loyalty, encouraging repeat business and positive referrals. Leverage Permission-Based Marketing: Build a marketing strategy that prioritizes obtaining permission to communicate with your audience. This approach respects customer privacy and increases the likelihood of engagement and conversion. Cut Through the Marketing Clutter: In a saturated market, it's crucial to develop clear, compelling messages that resonate with your target audience. Use storytelling and emotional connections to make your marketing efforts stand out. Target Specific Audiences with Unique Offerings: Focus on creating products or services tailored to the needs and desires of a specific audience. This targeted approach can lead to higher customer satisfaction and stronger brand loyalty.   Timestamps: - Purple Cow by Seth Godin: 00:01:03 - Seth Godin's books: 00:02:21 - Permission Marketing by Seth Godin: 00:08:15 - Phone automation for restaurants in New York City: 00:17:58 - The Long Tail concept: 00:19:06 - The Song of Significance book: 00:20:19 - The Carbon Almanac: 00:26:23 - AI and its impact on businesses: 00:29:45 - The blog of the speaker: 00:34:25 - The Song of Significance: 00:20:19 - The Zen Master story: 00:32:00 - The new Mission Impossible movie: 00:31:45 - AI, electricity, and their impact on the world: 00:30:52 - The Art of Possibility by Ben Zander and Roz Zander: 00:36:23   Key Quotes:   “Marketing is telling a true story that resonates with your smallest viable audience that they want to hear, that causes them to take action and to tell their friends.” - Seth Godin “Sales is what happens when we add unscalable human emotion to the marketing equation.” - Seth Godin “Leadership is voluntary. Leadership is about lighting a path forward and seeing who will follow you.” - Seth Godin   Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn   LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Joe Spisak and Joe Lynch discuss the state of warehousing and fulfillment. Joe is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. Summary: The State of Warehousing and Fulfillment In this podcast, Joe Spisak, Founder and CEO of Fulfill.com, shares his expertise on the latest trends and challenges in the warehousing and fulfillment industry for ecommerce brands and 3PLs. The discussion covers the impact of COVID on ecommerce, the resurgence of online sales, and the importance of choosing the right 3PL partner. Joe also shares his personal journey from a small board game company to founding Ship Daddy and eventually creating Fulfill.com, a platform that helps ecommerce brands find the best warehousing and fulfillment partners from a network of over 650 3PLs across 2500+ locations worldwide. The podcast explores effective marketing strategies for 3PLs, the current state of mergers and acquisitions in the industry, and the evolving expectations of ecommerce brands from their 3PL providers. Joe Spisak's insights offer valuable guidance for both ecommerce brands and 3PLs navigating this rapidly changing landscape. #ecommerceFulfillment #3PLPartnership #WarehouseOptimization About Joe Spisak Joe Spisak is the Founder and CEO of www.Fulfill.com, a marketplace that connects ecommerce brands with the right warehousing and fulfillment partners. Prior to starting Fulfill, Joe founded and successfully exited ShipDaddy, a flexible fulfillment solution for ecommerce companies. Joe is also the founder of a 7-figure ecommerce brand, which is when he learned first-hand how difficult it is for shipper to find a good fulfillment partner. Earlier in his career, Joe was a Network Engineer for AT&T global. Joe earned a bachelor's degree in leadership and public policy, and a master's degree in education from University of Virginia. Joe was a scholarship wrestler at UVA. About Fulfill.com Fulfill.com, headquartered in Austin, Texas is the #1 3PL marketplace to help brands find the right warehousing and fulfillment partner. Founded in 2020, the company has rapidly grown. The Fulfill.com team has successfully placed hundreds of ecommerce brands with the right 3PL partner. Fulfill.com's mission is to help businesses streamline their operations and improve their customer experience by providing recommendations for fast, reliable, and cost-effective fulfillment partners. The company's vast 3PL directory and advanced matchmaking technology enable it to efficiently process eCommerce information and recommend the best 3PL partner across the globe. Key Takeaways: The State of Warehousing and Fulfillment Fulfill.com matches eccommerce brands with the best 3PL options from their network of over 650 3PLs across 2500+ locations worldwide. Choosing the wrong 3PL partner can lead to significant losses and setbacks for ecommerce companies. The ecommerce boom during COVID, subsequent decline, and current resurgence driven by brands diversifying into ancillary marketplaces and omnichannel strategies. Regionalized SEO, referral-based marketing, and content marketing are effective strategies for 3PL warehouses to generate leads. Mergers and acquisitions in the warehousing and fulfillment industry are picking up again, with multiples back in a more reasonable range of 3-5x. The ecommerce fulfillment industry is evolving, with brands expecting better communication and faster response times from their 3PL providers. With increased competition among 3PLs, ecommerce brands have an opportunity to negotiate better rates, service, and communication with their existing 3PL or find a new partner. Timestamps (00:00:00) The State of Warehousing and Fulfillment (00:01:00) Matching Ecommerce Brands with 3PLs (00:02:43) Navigating the Evolving Landscape of Finding Partners (00:05:58) From Wrestling to Ecommerce Fulfillment (00:07:57) Small Business Struggles with 3PL Fulfillment (00:11:28) The Importance of Choosing the Right 3PL (00:15:44) Ecommerce Trends and Omnichannel Fulfillment Strategies (00:23:23) Increasing Trust in Ecommerce Security (00:23:50) Effective Marketing Strategies for 3PL Warehouses (00:26:56) Leveraging Podcasts and Videos for Marketing (00:31:32) M&A Trends in Warehousing and Fulfillment (00:37:57) The Challenges of the 4PL Model (00:40:59) Improving Communication in Ecommerce Fulfillment (00:45:21) Time to Reevaluate Your 3PL Partnership (00:48:27) Navigating the Evolving Warehousing and Fulfillment Landscape (00:50:12) Mastering Ecommerce Logistics (00:50:41) Efficient 3PL Matchmaking for Brands (00:52:30) Fulfill.com's Upcoming Conferences and 3PL Visits Learn More About The State of Warehousing and Fulfillment Joe Spisak | LinkedIn Fulfill.com | LinkedIn Fulfill.com How to Find a Fulfillment Partner with Joe Spisak | The Logistics of Logistics Episode Sponsor: Revenova Contact Us | Revenova The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this episode of the Well-Oiled Operations™ podcast, Stacy takes us through a transformative journey with guest Alicia Ybarra, a bridal gown designer mastering Generation Z marketing techniques, who recently achieved phenomenal success. Together, they dive into Alicia's bold moves and innovative strategies, highlighting how businesses can significantly enhance their profits and operational efficiency. Alicia discusses the implementation of a reactivation campaign, initially deemed unsuitable for her bridal business model. Demonstrating her adaptability and innovative spirit, Alicia generated a remarkable $36,956 in just 30 days. The episode further delves into how she effectively used text messaging and video campaigns to connect with Generation Z clients, leading to a substantial increase in sales and the strategic expansion of her product line to include menswear.   Also in this episode: Adapting a one-time reactivation campaign into a long-term, effective sales strategy is a transformative approach for businesses, even if initially it seems unsuitable for their specific industry. Embracing text and video messaging caters to the communication preferences of a target audience, leading to significant increases in engagement and sales. The generation-specific approach proved critical, with emojis in texts resonating better with Generation Z, while the same strategy might not work with an older demographic. Sales-driven mindset and focus on problem-solving have been the bedrock of her thriving in an industry that experiences constant shifts. Reinforcement of the mantra not to give up, highlighting the importance of mindset and resilience in overcoming day-to-day business challenges.   Alicia Ybarra Alicia has built Vanya Designs Bridal from the ground up. It started in her basement and has blossomed into the premier design house in the nation! Alicia's passion is bringing your dreams to life and she loves everything bridal and formal. Her mission is to help you feel beautiful and loved in your own skin! When she isn't working she loves gardening and Crossfit. Alicia graduated with her Masters Degree in Apparel and Textiles from KSU in 2003. She won the prestigious Entrepreneur Award from Kansas State University in 2022. Alicia's Phenomenal Sprint of our program earning $36,956.00. How did she do it? Between herself and her team, they texted 600 brides about their couture sale, tuxedo rentals, and gown preservations. They closed 27 wedding gown alterations, 2 custom wedding gowns, 2 tuxedo parties, and a wedding gown preservation. They booked an additional 34 bride or suit appointments over the next 2 months, which are expected to bring in about $30k in sales. They should be able to upsell menswear to at least half of those, potentially bringing in an extra $30k over the next 12 months. She would not have figured out how to make these bookings and sales without the coaching from Stacy, Trisha, and Aleta. She was paralyzed with self-doubt and insecurities and just needed the push to get creative and get the job done!   Work with Stacy Tuschl: Click HERE to Book A Call With Stacy Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram   About Stacy Tuschl And Well-Oiled Operations™: As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness. My proven process helps students overcome challenges, reach their full potential, and establish self-sustaining ventures—all while maintaining a balanced life. You shouldn't sacrifice your well-being for your business; your business should enhance your life. I understand the worries and doubts you face but trust me, your dreams can be realized. Let me guide you in transforming your local business into your ultimate vision, fostering tranquility, prosperity, and fulfillment.   This Podcast Is Produced, Engineered & Edited By: Simplified Impact

In this episode, we explore the dynamic landscape of marketing in 2024 and share some great insights so you can elevate your marketing game. Celina Shands ⁠Schedule a consult⁠ ⁠Marketing Courses at eFCM Learning Hub⁠ ⁠eBooks & Case Studies at FCM Blog⁠ ⁠Connect with Celina on LinkedIn⁠ Celina Shands, M.S. – Founder/CEO Full Capacity Marketing, Inc. Co-founder: Behind Every Employer 270 N. El Camino Real #285 Encinitas, CA 92024 T: 760.274.6370 F: 760.274.6325 M: 858.735.2883 ⁠celina@fullcapacitymarketing.com www.FullCapacityMarketing.com Join the Movement: Behind Every Employer⁠ My Men Richard/Richard Lesperance richardlesperance.com richard.lesperance@gmail.com https://www.instagram.com/mymenrichard2/ https://linkedin.com/in/richardlesperance https://tiktok.com/@mymenrichard2 https://tiktok.com/@mymenrichard https://www.facebook.com/1richardlesperance/ https://www.youtube.com/@mymenrichard https://twitter.com/MyMenRichard --- Send in a voice message: https://podcasters.spotify.com/pod/show/richard-lesperance/message

Are you sure you are speaking to your DREAM students in your messaging and marketing?You may think you are, but often I see people not speaking to their ideal clients who are ready to make change now, but rather speaking to disempowered people who are too stuck in their pain to change.Those people won't buy your stuff. Most likely ever!If you want to have more ease selling courses or group programs in your business, then you want to attract students who are aligned and READY for change. You want the driven, hungry, action takers to work with you, right? Then make sure to speak to THEM!This podcast episode is for anyone who is selling service, course or group program online... You may want to do a quick 'check-in' on your messaging and marketing!

In this episode of Women Empower Wednesdays, host Bri Logue talks with Misty Santos, a marketing professional and fractional Chief Marketing Officer (CMO) who specializes in transforming businesses through effective sales and marketing strategies. Misty's extensive background allows her to aid women-led businesses in expanding their reach and strengthening their financial stability.Summary:Misty Santos shares her journey from owning a fitness business to becoming a fractional CMO, focusing on empowering women business leaders through enhanced sales and marketing strategies. She discusses the significance of having a good biography, evolving as an entrepreneur, and her approach to providing temporary or long-term marketing leadership in businesses. Additionally, Misty touches on the importance of email marketing and offers valuable insights into the use of storytelling in marketing.Show Notes:Introduction to Misty Santos: Overview of Misty's career and her role as a fractional CMO.Entrepreneurial Journey: Misty discusses her transition from fitness to marketing and the motivations behind her career shift.Fractional CMO Explained: Explanation of what a fractional CMO does and how this role benefits businesses.Importance of Sales and Marketing: Insights into the essential nature of mastering sales and marketing for business success.Email Marketing Emphasis: Discussion on the effectiveness of email marketing and tips for building and engaging an email list.Storytelling in Marketing: Misty emphasizes the power of storytelling as a marketing tool.Advice for Entrepreneurs: Strategies for entrepreneurs on maintaining resilience and financial stability through effective marketing practices.Misty Santos exemplifies how strategic marketing and sales operations can significantly impact business growth, especially for female entrepreneurs looking to strengthen their positions in their respective industries.Connect with Misty:https://www.linkedin.com/in/mistysantos/Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: podcast@ivory.media

Are you tired of pouring your energy into marketing tactics that just don't seem to create the results you're expecting? You're not the only one! If I could pinpoint the number one frustration every business owner experiences - this would be it! Large, small, online, bricks and mortar - the challenge of selecting the right marketing activities is getting harder every year as there's more options available and people are becoming more sophisticated buyers. Nobody wants to waste time and effort on low-performing activities - right? That's why, in a world bursting with marketing must-dos, you're best to avoid hopping from one to the next in the search for the magic pill, and instead understand how to pick ones that are the right fit for your particular business. HOW do you choose? Which ones are best? Well, that's what we're covering in today's episode! You're getting the inside scoop on the top 3 criteria that I teach inside Business JAM for your ultimate marketing system - helping you identify which marketing activities are worth your time, and which ones you can confidently leave behind. Here's a quick overview of the key points we're exploring in this episode: - Why do some marketing tactics succeed while others flop? (Clue: it's not about doing them perfectly!) - What role does each marketing activity play in your overall marketing system? Discover the crucial parts of the most important system to have in your business. - The importance of leveraging your marketing activities for more efficiency in your business - aka maximizing the output from your marketing input. - How can you ensure your marketing strategies yield actual paying customers? Learn how to assess the return on your marketing investments. Ready to simplify and streamline your marketing? Tune in now! ........................................................ Loving the podcast? Please rate us 5-stars so that others can find us too! And we'd really appreciate you leaving a few words as a review! You may be chosen as the review of the month and featured on an upcoming episode! ......................................................... Special Offer for She's The Business Podcast Listeners! Did you catch Episode 187 with Dr. Alex Golden? She's a master NLP trainer and transformation coach, and she shared details of their upcoming in-person retreats where you'll experience an accelerated transformation through their unique functional NLP approach! Listen to the episode for details on claiming your free ticket to either the August or January event!More details: 2 Day In-Person Habit Transformation Retreat Free Training for Coaches and Online Professionals who want to earn more while working less! Spend just an hour with me in this free training session and you'll walk away with the 5 keys to magnetically attract Premium Paying clients - so you can have a 6+ figure business in less than 20 hours a week! Register here > The Magnetic Formula: 5 Keys To Premium Paying Clients

Listen now as I share 3 of my favorite marketing tips and timeliness strategies learned over 14 years across dozens of markets.

Join Brandon Schoen and Ty Shiffler in this episode of the Profit Cleaners podcast as they delve into effective marketing strategies tailored specifically for cleaning businesses. They explore the crucial elements necessary to establish and expand your online presence, from local SEO optimization to leveraging social media platforms like Facebook groups. Discover advanced techniques such as retargeting campaigns and value-driven content marketing initiatives to propel your business into its growth phase.Want even more? Learn how comprehensive branding campaigns, public relations efforts, and cause-based initiatives like "Cleaning to Care" can foster customer loyalty and engage employees with a purpose-driven mission. Hear about the power of local media partnerships and event sponsorships for boosting brand visibility and attracting leads.Plus, uncover the secrets to efficient lead management through referral programs, lead nurturing automation, and AI-driven tools that ensure prompt responses and improved customer interactions 24/7. You'll also find out how structured systems and effective follow-up strategies can significantly enhance lead conversion rates and drive sustainable growth for your cleaning business.Ready to take your cleaning business to its highest height yet? Listen now!Highlights: (00:44) Marketing's importance for cleaning businesses.(03:20) Purpose of the webinar: sharing proven marketing strategies.(08:28) Diving into the ‘Just Getting Started' phase.(16:07) Offering promotions and engaging in community groups.(20:26) Tools for improving local SEO and online presence.(24:09) Transition to investing in customers for business growth.(25:28) Strategies for expanding keyword targeting and refining social media content.(26:40) Recommendations for Google local service ads and paid advertising.(29:30) Importance of content marketing, including blogging and video creation.(32:29) Tips for optimizing Google Ads and Facebook Ads.(36:05) Highlighting the importance of delegating tasks to specialists for business growth.(40:23) The advanced paid advertising strategies.(41:11) Public relations and creating a cause for positive brand awareness.(41:12) Emphasize being transformational, not transactional in business.(42:00) Utilize content creation for brand recognition and lead generation.(45:49) Prioritize quick lead response times and automated follow-ups for higher conversion rates.(47:50) Integrate AI for streamlined lead nurturing and improved customer support.(56:37) Take advantage of a free marketing strategy call with personalized advice and bonuses.(59:54) Aim for domination through leveraging knowledge, tools, and expert support.Links/Resources Mentioned:Profit Cleaners Website MasterClassGuest Links:Ty's LinkedInTy's Facebook

This is Matt Reustle. Today, we break down Winmark, a major player in the reseller economy. You're likely familiar with some of Winmark's brands, like Plato's Closet or Play It Again Sports. Altogether, Winmark operates five brands through a franchising model.  Our guest to break down Winmark is the current CEO, Brett Heffes. During our conversation, we discuss the broader reseller economy, the dynamics of managing those brands and different franchise brands, and how Winmark thinks about growth. In the back half of the conversation, I also made sure to talk to Brett about his thoughts on capital allocation, focusing the business, and yes, on investor communication. Please enjoy this breakdown of Winmark. Interested in hiring from the Colossus Community? Click here. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Public. A High-Yield Cash Account is a secondary brokerage account with Public Investing, member FINRA/SIPC. Funds from this account are automatically deposited into partner banks where they earn a variable interest and are eligible for FDIC insurance. Neither Public Investing nor any of its affiliates is a bank. US only. Learn more at public.com/disclosures/high-yield-account. This episode is brought to you by Tegus, the only investment research platform built for the investor. With traditional research vendors, the diligence process is slow, fragmented, and expensive. That leaves investors competing on how well they can aggregate data — not on their unique ability to analyze insights and make great investment decisions. Tegus offers an end-to-end platform with all the data you need to get up to speed on a company or market: up-to-the-minute financials, customizable models, management and culture checks, and, of course, our vast and growing library of expert call transcripts. Tegus is changing the world of expert research. Learn more and get your free trial at tegus.com/patrick. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here. Follow us on Twitter: @JoinColossus | @patrick_oshag | @zbfuss | @ReustleMatt | @domcooke Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Show Notes (00:00:00) Welcome to Business Breakdowns (00:04:25) Exploring the Resale Market with Windmark's CEO (00:06:34) The Mechanics of Winmark's Franchise Model (00:07:10) Winmark's Unique Position In The Resale Economy (00:12:21) Franchisee Support and Business Model Insights (00:20:44) Growth Strategies and Franchisee Expansion Philosophy (00:24:12) A Look At The Franchisee Agreement (00:26:57) Traits of Successful Franchisees and Common Mistakes (00:28:42) Effective Marketing Strategies for Franchisees (00:30:45) The Importance of Viewing Stores as Legacy Assets (00:32:33) Renewal Rates and Franchisee Health as Key Metrics (00:35:27) Shifting Focus From Leasing Business to Core Resale Operations (00:41:19) Capital Allocation and Shareholder Value (00:45:51) A Unique Approach to Investor Relations (00:47:31) Lessons Learned From Breaking Down Winmark Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Emond is the Founder and CEO of Demand Spring, an integrated revenue marketing consultancy working with B2B marketers in building and implementing the marketing strategies and technology stacks that drive transformation and top-line results. The firm works with organizations ranging from high-growth Series C companies to Fortune 500 organizations. Before founding Demand Spring, Mark spent 15 years in marketing leadership roles at IBM, Cognos, Watchfire, and Corel. He also serves and supports the development of young people as the VP of Competitive, Player and Coach Development with West Ottawa Basketball, the Head Coach for the Capital Region's female team at the Ontario Summer Games, and the Head Coach of the U16 Girls West Ottawa team. In this episode… Marketing is the backbone of any successful business, but it's not always easy to get it right. So, where can you get the partner you need to take your marketing to the next level?  According to industry expert Mark Emond, understanding your customer's buying journey is the key to building effective marketing strategies that drive results. By analyzing customer behavior, identifying key touchpoints, and optimizing marketing strategies, companies can create tailored marketing solutions. However, given the complexity of the process, many businesses lack the expertise required to achieve this. With years of experience in content, digital marketing, and technology, Mark shares how he's built an integrated revenue marketing consultancy to help businesses transform their marketing practices and deliver exceptional customer experiences. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Emond, Founder and CEO of Demand Spring, to discuss how companies can take their marketing practices to the next level. Mark talks about Demand Spring, identifying buyer journeys to create targeted content, marketing strategies for financial services, and the main challenges CMOs face in B2B marketing and how to overcome them.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Digital Marketing Strategist & Fractional CMO of Virtual Marketing Experts, Jennifer Tamborski.About ten years ago, Jennifer established a full-service digital marketing agency. She discovered her passion for helping coaches, consultants, and entrepreneurs who were on the brink of scaling but not yet ready to hire an entire agency. This epiphany shifted her business model, turning Virtual Marketing Expert into a more specialized firm focused on assisting business owners to break through revenue plateaus and generate consistent leads and sales.Jennifer discussed the overwhelming amount of marketing advice bombarding new business owners. From TikTok dances to AI bots, the digital marketing sphere is filled with "hack decks" and promises of quick fixes. Jennifer stressed the importance of foundational work. Crafting a clear message and deeply understanding one's ideal client are key. Jennifer also discussed less favorable marketing tactics, such as cold DMing, which she doesn't recommend. She likens it to proposing marriage upon first meeting someone at a bar—unlikely to lead to long-term success and, frankly, exhausting. Instead, Jennifer advocates for attraction marketing, where potential clients come to you, making the process more welcoming and less intrusive.Regarding AI tools like ChatGPT, Jennifer finds them incredibly useful for generating ideas and initiating copywriting tasks. However, she warns against using AI-generated content verbatim. These tools are meant to assist, not replace, human creativity and strategy. They can enhance work but not create a personalized marketing or sales strategy that will endure.Key Points from the Episode:Interview with Jennifer Tamborski, founder of Virtual Marketing ExpertJennifer's background and pivot from a full-service digital marketing agency to focusing on helping coaches, consultants, and entrepreneursDiscussion on the challenges faced by business owners in marketing and scaling their businessesStrategies for effective marketing and attracting clientsDislike cold messaging as a marketing tacticUse of AI tools like ChatGPT in marketing and copywritingAbout Jennifer Tamborski:Jennifer Tamborski is a seasoned marketing strategist and guide dedicated to helping businesses navigate the complexities of marketing with clarity and purpose. With a mission to transform the often overwhelming marketing world into a clear and tailored path, Jennifer specializes in turning efforts into focused and practical strategies that yield tangible results. Recognizing the challenges of scaling a business in marketing, she prioritizes understanding each client's unique challenges and opportunities. Her approach involves crafting bespoke marketing strategies that resonate with the brand and target audience, eliminating guesswork, and providing personalized solutions. With a commitment to simplifying the marketing process, Jennifer collaborates with clients to develop a roadmap that reaches ideal customers and fosters sustainable growth.About Virtual Marketing Expert:Virtual Marketing Expert is a team that empowers coaches, consultants, and course creators seeking substantial advancements in their businesses. Recognizing the frustration of incremental progress, they cater to individuals eager to make significant strides in their marketing strategies. This dedicated team collaborates with clients at various stages, from conceptualizing ideas still in their minds to executing comprehensive plans. Virtual Marketing Experts...

Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we approach topics each spring.   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   https://www.yardbook.com/   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian    

Can AI transform overwhelm into opportunity for business growth?