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The Global Commission on Modern Slavery and Human Trafficking has issued a "wake-up call" to the world to act on what they deem "one of the most pervasive human rights issues of our time." The report makes several recommendations specifically for women and girls who make up 54% of the estimated 50 million people trapped in slavery around the world. They are more frequently targeted for forced marriage, sexual exploitation, and domestic labour. Nearly one in four victims are children. To discuss the topic Nuala McGovern is joined by the former Prime Minister, Baroness Theresa May and Nasreen Sheikh, who is a survivor of modern slavery.As the Six Nations passes the half way mark we speak to fans from each of the four nations to discuss their teams. We also look ahead to their hopes for the Women's Rugby World Cup, being held in England later this summer. Nuala is joined by Kate Buck, Betti Ginnelly, Charlotte Williams and Ailbhe O'Nolan.As a teenager, Roxy Longworth was coerced into sending nude images online. After years of shame and struggling with her mental health, she is now 22 and leading the Behind Our Screens campaign about child safety online. Roxy and her mother Gay, co-authors of the memoir When You Lose It, join Nuala to talk about shame, recovery and bridging the generational gap.And a look at the cultural history of the speculum from Dr Shema Tariq.Presenter: Nuala McGovern Producer: Corinna Jones
So often, limitations prevent us from going after what we truly want in life. But what if you looked past the walls and just found a way to do it? I got personal with Kate Buck Jr.—Founder and CEO of Social Media Pro—to discover how she became one of the most respected social media managers in the industry. While in college, Kate thought she would become a professional dancer. However, life—and a layoff—had other plans. An insatiable learner, Kate collected skillsets that would pave her way to something much more fulfilling. But would she be able to follow this path from anywhere in the world? Follow Kate Buck Jr. on all social media platforms. Visit socialmediapro.com to read her blog posts and connect with Kate professionally. Here's how Kate used her love for learning to become a highly successful social media manager while living a nomadic lifestyle.
So often, limitations prevent us from going after what we truly want in life. But what if you looked past the walls and just found a way to do it? I got personal with Kate Buck Jr.—Founder and CEO of Social Media Pro—to discover how she became one of the most respected social media managers in the industry. While in college, Kate thought she would become a professional dancer. However, life—and a layoff—had other plans. An insatiable learner, Kate collected skillsets that would pave her way to something much more fulfilling. But would she be able to follow this path from anywhere in the world?Follow Kate Buck Jr. on all social media platforms. Visit socialmediapro.com to read her blog posts and connect with Kate professionally. Here's how Kate used her love for learning to become a highly successful social media manager while living a nomadic lifestyle.
Sometimes ya gotta learn the rules in order to disrupt them. Right now the “rules” on social media is that creators have to lean into short-form videos and reels in order to get noticed and build their brand. Is there no other way?In today's conversation, you will hear from Kate Buck Jr., the Founder and CEO of Social Media Pro, who has trained more than 35k people on social media marketing… and guess what? She believes there is something deeper going on with us as a society, and we need to think about the bigger picture when establishing our marketing plan. The insights she shares will help your social media game, land you more romantic dates, and make you rethink calling yourself a banana.Connect with Kate Buck Jr.: https://socialmediapro.com/ Access full show notes here: https://www.heatherparady.com/blog/katebuckjrTOPICS FROM THIS EPISODE:Why you need to learn the rules before you disrupt themHow to land more dates using marketing tacticsReels, the future of social, and how it is affecting us spiritualityDo we HAVE to be entertaining to “make it” on social media?Reconciling our spiritual word with social mediaCONNECT WITH US!Youtube Channel: https://www.youtube.com/heatherparadyFollow Heather on IG:https://www.instagram.com/heatherparady/Follow Heather on Twitter: https://twitter.com/heatherparadyFollow Heather on TikTok: https://www.tiktok.com/@heatherparady?Music Cred: AShamaluevMusic https://www.youtube.com/channel/UCISCA3u0nQ-Cxk-hI07g78A
Kate shares her humble beginnings as one of the first ever social media influencers back in 2008, before it even had a title at all.
Discover how they serve their community, market, and audience.
How do you feel about a two hour commute. - Right, Horrible. Derek threw in his Web development job and followed his passion for photography. Moved his family to Arkansas and hung out his shingle as a wedding photographer. As media buyers we can forget how Advertising can change business owners lives.Here is one wonderful example!Learn more about Jumpstart programGet in touch with Derek derek@arkansasweddingcollection.com or visit Arkansas Wedding CollectionWant to hire an AdSkills certified media buyer? Click here
Helping out his dad and his online gardening business was Duston’s entry in to the online game.After honing his skills tangling with both Facebook and Google in affiliate marketing. He discovered a couple of crucial strategies influenced by what he learnt in his affiliate days.In this weeks podcast, he takes you through these very clever strategies and talks about his journey in media buying.You can contact Duston at duston.mcgroarty@gmail.com or https://www.facebook.com/duston.mcgroarty/Don’t forget, if you you want to join Pro League like Duston did and have all the courses and mentoring at your fingertips. Book a tour to see if Adskills Pro League is for you at this linkWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
From “planet dork nerd” to data dialling!Sunni graduated with a computer engineering degree straight into the Dotcom bust.He nailed a job with a large travel company to create an analytics system and started to see the dramatic impact of having the right data to base decisions on.Learn his “Road to Damascus” experience from conversion guy to media buying guy.Learn how he channelled his nerd and engineering experiences to become a million dollar media buyer.You can reach out to Sunni at sunni@sunnisukumar.comThink media buying might be for you? Why not book yourself an AdSkills tour and let us show you where we can help you .Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
Jon started out selling pest control door to door, realised working for someone was not for him and discovered the world of media buying.In this episode he explains;* How the lessons of door to door sales can help you with Media Buying.* What he does to keep clients for way longer than the industry at large.* The power of optimisation and of course the $100 dollar challenge...You can reach Jon at https://www.facebook.com/kaufdaddy89Or jonkaufman23@gmail.comYou’ll hear how Jon got his first big clients for his Agency from leads given to him by AdSkills after he got certified. Book a Tour to see how you can get certified and start getting clients from AdSkillsWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
Jay is now creating media plans for billion-dollar companies and he shares his insights with us on today's interview.Currently, Jay is specializing in showing Facebook-centric agencies on how to transition to YouTubeYou can reach out to Jay atjay@jaysmastermind.comhttps://www.facebook.com/jaysmastermind/Jay is one of AdSkills Pro-League members - why not book a tour and see how Adskills can help you become a media buyer pro - No more Ramen for you (unless you like it because let’s face it - it’s delish!!AdSkills TOUR here: https://get.adskills.com/tour/ Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
João Pina did all the right things - Did well at school, got a marketing degree at university only to find the job market for Marketing Graduates non-existent in his home country of Portugal.In this episode of the AdSkills podcast you'll learn how Joao:* dove head first into the world of e-commerce and went about teaching himself the whole business* Learn how he realised he needed to stop being a “jack of all trades and master of none” and how he decided to focus on “media buying”* Learn the parallels between good stock investing and good media buying* How the AdSkills Jumpstart program allowed him to fast track his media buying career and get his first clients* The European perspective on media buying and the opportunities for new media buyers in Europe.* The only two phrases of “Absolute Truth” you need to learn as a media buyerYou can reach out to Joao Pina on Facebook - https://www.facebook.com/nofilterjohnOr email main@nofiltermarketing.comIf you would like to explore the Jumpstart program to train you to become a media buyer just like Joao you can learn all about it at https://adskills.com/jumpstartWant to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
In 1999, Alejandro read Bill Gates saying that by 2010, half of the money would be spent online, so he decided he had to learn how to sell stuff online.As many of us, he learned and learned, but it took him a long time before he really took any action. He first started by teaching SEO and social media to local businesses, with what he learned from this unknown guy called Justin Brooke.When his teacher started talking about paid ads. By 2012, he started toying with Facebook ads.He moved to Seattle and ended up working for a company called Pushpay. In 2 years, the company valuation went from 10 to 100 million dollars.After a few famous authors started reaching out, he felt compelled to start a growth agency. Fun fact: his agency has never spent a dollar in ads to get clients. All of his clients come through referrals because they get results.You can get the business and agency of your dreams if you help people get results... and get it fast.Alejandro mentions how tactics are important, but if you really want to grow a business, you need a sound strategy. To him, content is the fire, and paid advertising is gasoline. We trust and like people who have created content: books, movies, rapped great lyrics... The brands that are winning are the ones creating content.He goes over the framework of ""Know, Like, and Trust"", and how pushpay used it to grow their business... and how content put them on the map.Even though Alejandro doesn't take new clients, he's open to meet or answering any questions on his Instagram or other social media platforms: @alejandroreyes https://facebook.com/alejandroreyes https://www.linkedin.com/in/alejandro...Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/
At the tender age of 14, Milton realized the computer in his room was a tool for him to make money, so he started studying. Programming websites and banking some cash with AdSense came along, and even got banned from Google, back in the day.His passion for learning always drove him to keep on learning and developing his skillset, with stuff like SEO, Facebook Ads.Eventually, he ran into Justin Brooke and started following him... and he ended up going through the program.He went from managing $16k to about $100k in ad spend in under one year... and he keeps on growing his agency. He has worked with clients in many industries, such as universities, funeral homes, non-profits, school, and so on.Once, he brought in 987 qualified, USA leads for a magazine... for under $20. By creating a spot-on avatar and knowing their heaven/hell, he was able to run this winner campaign, which he explains how it went.One of the best tools he got from AdSkills is the templates of how to properly set up ad accounts and tracking... and he talks about a case study when this helped him dominate Google searches for one of his clients.His specialty is Google Ads, but he's also working with Display and YouTube ads.Reach out to Milton via his email miltonbrwn@gmail.com or his site www.workwithmilton.comWant to hire an AdSkills certified media buyer? Click here.
Jon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a very valuable skill to develop. He mentions the importance of having professional guidance and mentorship when you’re developing a skill… and how a community of like-minded people can make all the difference. Jon’s 3-step “formula” to online success comes down to: Targeted traffic, your positioning, and conversions. When it comes to traffic, he’s specialized in Facebook, Google Search, and GDN. He’s had a lot of success working with clients who are in health & beauty, wellness, finances, e-commerce, and local businesses. You can reach out to Jon on https://chaosmap.com/ and https://jonrognerud.com/ Get access to his Google Ads tool here: https://adsauditreport.com/Want to hire an AdSkills certified media buyer? Click here.
Jonathan Wilson got his first job in a software company, right before the dot com bubble. Ten years in the business made him realize that most of his clients didn't know the first thing about marketing and sales. After being caught in a downsize, he decided to help companies thrive with online marketing, with his knowledge of SEO and AdWords. Jonathan talks about how a systematic approach to marketing is important, and how going back to basics can make all the difference in results. He talks about the importance of analyzing websites, funnels, and how tracking the customer journey is vital to getting solid results... especially when he takes on a new client. If you've ever had issues with tracking inconsistencies, Jonathan shines some light on how he approaches such a common issue. He also gives some tips on retargeting and shows his go-to resources for flawless execution. You can listen to Jonathan on his "Maze Marketing Podcast" and get his "Maze Remarketing" book. Get in touch with Jonathan on https://www.octobermarketing.com/Want to hire an AdSkills certified media buyer? Click here.
Pam Carpenter lost her job and found herself in a situation where she just had to create her own employment right away.She started out as a web designer and social media manager. Eventually, she transitioned to where she is today, building online memberships and course platforms. She even did some work for Russell Brunson, over at Clickfunnels.Many businesses state that they're a "referral business" as a badge of honor, but that can lead ourselves into a cycle of feast or famine.Eventually, she grew and wanted to coach people. She realized that "build and they'll come" only works if you're Kevin Costner, so she had to find out how to build a system that is scalable, in order to fill the pipeline with customers.That's when she decided to learn media buying... and it's where AdSkills came into play. Pam says that "Pro League", the AdSkills community, is hands down the best investment she's ever made in her business. She doesn't even need to ask questions, she can just swoop in, make a few searches, and find brilliant minds freely sharing high-level information. It's a very uplifting place, she mentions.She eventually came to find a system called "Introvert Sales System" which is based on long-form Facebook posts that lead people to a survey, and, eventually, to a phone call.By mixing up her newfound Media Buying skills with her sales system, she was able to turn 275 dollars worth of ads into 15,000 worth of revenue.If you have a high ticket coach program or membership sites, you can reach out to Pam at pamela@website-rescue.com or her Facebook profile, https://www.facebook.com/themembershipmaven Want to hire an AdSkills certified media buyer? Click here.
Kevin Milani decided engineering was not for him, so he moved to New York and worked in many companies that are driven by direct response marketing - Fortune, Columbia Records, Think Tank, and more.He's best known for his YouTube ads chops, although he excels in many other areas, such as Adwords, Display, and even radio or TV.He read Perry Marshall's book on Google Ads back in 2006, then started experimenting on his own, and developed a "map" in his head.Today, he manages about $3 million every month in ad spend, across multiple clients. For him, YouTube ads are the best platform to scale campaigns to $50,000 per day and beyond... but the secret is having great creatives. He once scaled a customer from $0 to $27,000 a day (profitably) in a week.However, YouTube can be very challenging, according to him. A number of his processes were found through trial and error... and often they seem to be counter-intuitive.Kevin works with clients in every vertical, and he does a lot of health, wellness, fitness, ecom. He's very interested in clients who want to expand their spend above 50k a day, mainly on YouTube, Adwords, and GDN.With over $100 million+ in ad spend, Kevin is regarded as one of the top Google Ads guys in the world.You can reach out to Kevin at https: //www.mq-c.com or kevin@mq-c.comHire an AdSkills certified media buyer. Click here
Jason How realized he had no passion for the career he was pursuing. After reading a post on Tim Ferriss' blog, he worked his way into "social media marketing".As an auto-proclaimed "math nerd", he focused on writing technical articles about Facebook, which eventually lead him to running social media ads for customers.Jason has a solid track record working with "Education" clients - which are usually not very sophisticated, when it comes to marketing... but can be real good at selling.According to him, having success in your campaigns comes down to 3 things: irresistible offer, a converting funnel, and high-quality traffic.He also talks about what are the best type of clients a media buyer could ask for.You can reach out to Jason How by email jason@agencyj.co or visit his website, at https://www.agencyj.coHire an AdSkills certified media buyer. Click here
In this episode, Brandon recounts his experiences running a full stack marketing agency - think custom funnel builds, email marketing follow up systems and automation, landing page design and delivery, media buying, etc - as well as his productized service, managed Google Ads for veterinary practices.Hint: He has a thing or two to share about his own experience leaning, away from Facebook Ads, strongly towards running Google Ads.Hear the simple approach Brandon used to get his CPC for local campaigns 80% lower for one specific client, leveraging day-parting, and simple account structure updates.It's been an interesting journey for Brandon and his family in the past few years. A family health event brought Brandon home full time, allowing him to gain insightful experience as a media buyer which he shares with us on this episode of the AdSkills Pros podcast.Get in touch with Brandon at brandon.breshears@gmail.comWant to hire an AdSkills certified media buyer? Click here
Muitas empresas olham para as redes sociais como uma solução milagrosa para as suas vendas. No entanto, na maior parte das vezes esquecem-se de um pormenor: As redes sociais são como gasolina. Se não houver uma chama já existente, vai apenas molhar a madeira. Esta chama é a base do negócio: Ter um sistema que comprovadamente converta visitantes em clientes... E saber exatamente qual é o tempo de vida de cada cliente, e qual é o valor médio gasto por cada cliente. Caso contrário, nunca saberá quanto é que estará disposto a investir para ganhar um cliente novo. Ora é exatamente aqui que a convidada do episódio 58 d'O Podcast do Tiago Faria se diferencia dos demais. Ela chama-se Kate Buck Jr., e é a CEO da KBJOnline, uma agência de gestão e consultoria de redes sociais, e fundadora da Social Media Pro, um curso online para profissionais de social media. Para ver mais conteúdo que desmistificam o marketing digital e estratégias de negócio, aceda a: https://tiagofaria.pt/blog/
Rory Stern recently won an AdSkills challenge, delivering the highest converting ad creative for the 'Retargeting Recipes' book offer. He's a psychology graduate who, before entering the media buying space, had sought to be recruited by the FBI in the area of Psychological profiling. It's fair to say then, that he knows a little about persuasive ad creative. This episode of the AdSkills Pros podcast, hosted by Kate Buck Jnr, contains a number of key notes including... - How to attract broke newbies... (Hint: don't do this!) - The concept of "beat the control"... - Insights from the "ink blot test"... - Why it's important to "make no assumptions"... - How to leverage "Guru images" to grow beyond vanity metrics... - Why Rory champions 1200x628 and 720x961 ad creative, even though Facebook recommends 1200x1200... - A big win reducing a client's CPS from $800 to $250... Get in touch with Rory and his team at HelpWithAds.com to get help with both full service ad management, or to source your next ad creative.Want to hire an AdSkills certified media buyer? Click here
In this episode, David touches on so many different areas of marketing and business online. From his early foray into SEO, studying under Matt Cutts no less - through to AI, search intent and the benefits of audience building via Google Ads. There's so much to absorb in this discussion with Kate.David brings to the table a wealth of experience, and we're delighted to have him join us at the AdSkills Pros podcast.Make sure to send him some love over at Facebook or you can find him inside the AdSkills Pro League group most days.Want to hire an AdSkills certified media buyer? Click here
A long time ago... Brice was a student bartender - but not anymore. Now he triples sales leads for his clients - from 42 leads per QUARTER in one instance, up to 50 leads per month. Listen to his discussion with Kate to hear about the multi-channel retargeting strategy that helps his agency get such great results for his clients.If you'd like to get in touch with Brice, head on over to the AdSkills Pro League, or reach him at https://majorimpactmedia.com/Want to hire an AdSkills certified media buyer? Click here
Imagine being able to raise millions of dollars for a syndication deal in just a few days, with very little effort on your part. If you build it right, an online platform allows you to do just that, scaling your capital raise business by 10X in just 12 to 18 months! Kate Buck is the Director of Marketing for us here at The Michael Blank organization. With nearly 15 years of experience in social media management and content production, Kate has worked with some of the top names in the digital marketing space and led strategic social media campaigns for global corporations, films, entrepreneurs and nonprofits. On this episode, Kate turns the tables to ask me some questions about building an online platform to raise capital for multifamily syndications. We discuss what it takes to build an effective digital marketing platform and why you DON’T have to be a writer or a tech genius to do it. Listen in for the 4 things your platform needs before you try any of the more advanced marketing strategies (like paid advertising) and learn how I leveraged our online platform to raise $8M in 3 days! Key Takeaways Kate’s extensive background in digital marketing Work with pioneers in online marketing space Expert in social media and content production How I learned the value of online marketing to raise capital Struggled to raise money for deal 18 months ago Realized not engaging list beyond lead capture Started producing weekly content for audience Able to raise $8M in 3 days for recent deal Why syndicators need to create an online platform Scale capital raising business (10X in 12-18 months) Impact and serve more people, grow influence The function of an online platform for syndicators Attracts certain kind of person/investor Capture information (e.g.: email address) Serve audience with educational material Lead audience to some transformation The biggest mistakes syndicators make in creating a platform No way to capture lead on website No follow-up to make leads deal ready Overwhelmed by process, do nothing Think every element must be perfect Why ANYONE can build an online platform to raise capital Can create original content without being writer Never been easier to use technology Easy to outsource content production The 4 things your platform needs before you try advanced strategies Method of capturing leads Series of automations to welcome and indoctrinate System for onboarding to investor club Infrastructure + commitment to produce regular content Some advanced marketing strategies for promoting your platform Promote lead magnet at Meetup, on podcasts Shout out lead magnet on YouTube channel Suggest next best action (e.g.: book + companion course) Paid traffic through Facebook The business case for building an online platform to raise capital Invest at least 20% of acquisition fee in marketing machine Convert industry standard 1 investor for every 32 leads Earn about $2,100 for average investment of $70K each Connect with Kate Buck Kate’s Website Kate on LinkedIn Kate on Twitter Kate on Facebook Resources Deal Maker Live Sign Up for Michael’s Live Webinar—April 15 at 8pm EST Michael’s Spreadsheet & Blog Post on Building a Platform Temi Financial Freedom with Real Estate Investing by Michael Blank Join the Nighthawk Equity Investor Club Joe Fairless Dan Handford Neal Bawa Podcast Show Notes Review the Podcast on iTunes Michael’s Website Michael on Facebook Michael on Instagram Michael on YouTube Apartment Investor Network Facebook Group
Formerly a developer, Gregory Cardinale is a Media Buyer in both French and English markets. Programming was always a passion but he quickly realized that working on a dev team was becoming less than fulfilling.His father encouraged him to learn web marketing to see how he could make money online - at that time, he had no idea how greatly it would impact his life!Gregory says of his experience with AdSkills, "You come for the courses, but you stay for the community!"Currently, he works with European clients - in French. He describes how the functionality and insights available in the Ads Manager are less than what is available in English, so he has to be more creative about his Ads. For example, he uses images to filter the audience he wants to speak to because he can’t select audiences as precisely as he can in English.Gregory maintains a focus on marketing Webinars for coaches, consultants, experts in their field - a lot of Fitness, Health and Self-development opportunities also, in the European Market.You can contact Gregory at www.awmarketing.co contact@workwithgreg.agency
Desriann Blackwood wanted to work from home. She was a virtual assistant, content writer, SEO specialist and social media strategist. But everything came together for her when she began to learn how to run ads as a media buyer.Desriann landed a local client whose business was successful, but completely offline. Together they built out everything online and adjusted the offer. When all was built out, they closed the cart at over $100k revenue - and that with only $4k in ad spend.Another client achieved over 60% revenue increase, in a single month, with Desriann's new ad campaign.If you'd like to work with Desriann, you can reach her via http://www.linkedin.com/in/desrianniriephoenix.com
Austin and Ian met while working as Interns/Junior Marketers for a startup company. About 1.5 years ago, they decided to work together privately, consulting with different companies, focusing on growth, paid media, analytics, attribution - focusing mainly on Facebook and Google channels.Their unique talent relates to running ad campaigns with a time-sensitive element. They work with many companies running challenges or promo deals around a specific time frame.The AdSkills Pro League allowed them to say yes to opportunities which required skills they were yet to develop. They were able to master these skills with AdSkills help, using them to both complete jobs for their clients and continue to be profitable while developing their knowledge and experience.If you'd like to get in touch with Ian and Austinhttps://www.linkedin.com/in/austin-floyd-13013b42/https://m.facebook.com/austin.floyd1https://www.linkedin.com/in/ian-lenny-056a3a14/ https://m.facebook.com/profile.php?id=1002615379&ref=content_filter
Justin Jacques is an engineer to trade, and came to media buying via his pressing need to book clients for his Wedding DJ company... (stay with us!). He pursued SEO initially but started buying ads when SEO proved unreliable. Other companies noticed his paid ads success, which led to Justin helping them out with his newfound marketing experience. Eventually, he moved away from his Wedding DJ company to run his online marketing agency full-time.These days Justin specializes in optimizing existing campaigns. He describes notable success with one of his clients who is regularly interviewed on Nationally syndicated news programs - Hint: they retarget users who visit their website after each of those interviews. Justin and his team help their clients to niche down, bringing focus from a broad or general targeting approach to more specific messaging. They also like to seek out missed opportunities in the existing Funnel. And they do so with great success.Justin works with service-based businesses and local businesses.If you'd like to work with Justin, you can reach him at the following links:1. Web - https://justinjacques.com/2. Email - justin@JustinJacques.com
Sheena Murphy is a valued member of the AdSkills community, along with her husband Mike who we heard from on the last AdSkills Pros Podcast.Sheena enjoyed a successful career before she trained as a media buyer with AdSkills, but wanted to work from home some time after she became a mom. Turns out that was a good move.She generated $36k in profit for her first client, which is dwarfed by her most recent client win, a respectable $767k in profits. Another campaign saw 8000 targeted leads added to an email list, in the space of a few months, with only $400 ad spend.If you'd like to work with Sheena, you can reach her at the following links:1. Facebook profile - https://www.facebook.com/sheena.murphy2. LinkedIn - https://www.linkedin.com/in/sheenalmurphy/3. Email - sheenalmurphy@gmail.com
In this episode, Mike Murphy discusses how his "thousands" of dollars investment in AdSkills courses and community led to "hundreds of thousands" in revenue. He describes his repeatable and super effective strategy of "building anticipation through engagement and awareness ads", getting people to "know, like and trust" his client, and serving the audience in advance of any sales offer. (HINT: He did $700k in sales recently, on $27k ad spend). Hope you enjoy the episode!
Ben Blackmon has been running his agency full-time since 2015, and has been a member of the AdSkills community for some time now. He credits Justin Brooke and John Belcher with having helped take his agency to the next level in 2018.Ben enjoyed initial success with direct mail; think "lumpy mail" and basketballs. And he later went on to place a respectable second in Dan Kennedy's National Sales Letter contest.He helped one client double their already 7 figure sales in 2018, through effective tracking and retargeting - both on and off of Facebook. He helped another client hit 7 figures in 2018, and growing the business by over 50% again so far in 2019. This time using Facebook ads to promote a 5-day free training, selling a $25k Mastermind on the backend.If you'd like to work with Ben, you can reach him via Facebook at https://www.facebook.com/onefocusmarketing
Digital Marketing Strategist, Joakim Hansson, is the founder of Win Win Win Marketing. A direct response ad agency, working with 7 and 8-figure companies to scale their advertising profitably on multiple ad networks.In his past life, he was a CEO and CMO of 6, 8, and 9-figure companies and he's now a passionate direct response marketer and media buyer.Joakim discusses the success he saw with one client who was running cold traffic to a webinar funnel, selling a $500 product. During testing, they spent 3000 Euros on each ad network, Facebook and YouTube. They went on to pay close attention to both the CPL and EPL of those channels, to discover insights.If you'd like to work with Joakim, you can reach him at the following links:Facebook profile - https://www.facebook.com/WinWinWinMarketingEmail - hello@wwwm.eu
Starting out having graduated with a degree in dance left Kate with a need for side income almost immediately. Her first side hustle, managing website and newsletters for Mary Kay reps, not only taught Kate the importance of having multiple streams of income, but gave her her first steps in online work. If one stream dries up, then you’re still ok, with another few streams supporting you. In traditional employment, the path to promotion is often pretty straight forward. Being self employed, you tend to cover all rolls at once. Keeping an eye on the shifts in your industry, you can also give yourself a promotion by learning the skills and rewriting your job description. While social media manager and social media strategist are very different jobs, one clearly lead to the other for Kate. Many of us hesitate to bring up the subject of money. That’s one of the reasons we discuss it on Compass, it’s a difficult subject and we need to be more open with each other. I love this piece of advice Kate received from Paul Cheney: if people were saying yes to the price, if everyone was saying yes, that I wasn’t asking enough and if I was too busy that I couldn’t take on any more clients, that I wasn’t charging enough either. For full links and show notes visit compassopod.com/004
On this episode of FUN, we talk to Kate Buck jr. Kate is a Social Media consultantand strategist. She runs a consulting agency in Austin, Texas with her business partner Jesse Jameson. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the co-founder of Social Media Manager Pro, a training program for Social Media Marketing Professionals. Kate’s courses have trained more than 30,000 students. On this episode we discuss Kate's digital nomad lifestyle.
Kate Buck Jr is the Founder and CEO of KJB Online, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Digital Marketing as well as consulted with dozens of entrepreneurs, businesses and non-profits. She is the creator of the Let's Get Social in which more than 10,000 social media managers have participated including myself! Many of Kate's student are earning $4,000-$5,000 per month or more with their Social Media Management businesses. In this interview I grill Kate on how to get started as a Social Media Manager. Kate reveals… * How she got her very first client * Why Social Media Management is one of the most in demand businesses right now * What specific tasks people will pay a Social Media Manager to take care of * How to position yourself so that clients are coming to you instead of having to chase them * The most important piece of proof for any Social Media Manager * 2 super easy ways to get your first client * The best place to find new clients without having to spend any money for expensive marketing methods * 3 ways to build credibility and a reputation as one of the best social media managers around * How to delight your customers so that they send new business your way! * How to grow and scale the business as you get lot's of work in * How to project manage yourself or your team to make sure all the work gets done * What kind of money it's possible for a social media manager to make * Why Social media management makes for the perfect part time job
Kate Buck (aka “kbj” or @katebuckjr on Twitter) is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both around the globe. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated. In addition to speaking at leading interactive marketing conferences and conducting training events around the country, Kate has also hosted wildly popular social events. Prior to founding KBJOnline, she served for three years as the LandmarkConnect Community Manager for Landmark Education, a leading global training and development company. A student herself, Kate is fascinated with the technology that connects people of like minds and interests around the world. Kate is passionate about training and developing social media managers and teams in the most effective strategies for online marketing using social tools.
Join hosts Ken Cook & Jason Crouch as they explore social media for newbies and grizzled veterans alike. Find a special guest interview each week with a luminary in the new media realm. @thekencook @jasoncrouch @mikemueller @TS_Elliott and @jb140 share tips, tricks and tools for using social media. Learn more about local and hyperlocal and how to maximize your online networking.
interview with Kate Buck Jr for our Social Media Management show Kate has managed online communities, handled social media for celebrities and businesses and has taught thousands how to manage accounts for themselves and others. Best of all, Kate understands what we talked about in "ProfitableSocial Media: Business Results Without Playing Games" and how social media is so much more than just another media channel to blast out ads.