Crush Your Goals with Christi

What if your everyday iced coffee habit or a random Costco encounter could actually help you grow your business? In this episode of The Dream Biz Podcast, I'm joined by marketing strategist and website designer Hannah Davis of Made with Boldness to talk about one of the most powerful (and often overlooked) marketing tools: storytelling.We dive into:What storytelling really is (hint: it's not just big dramatic moments)How to find stories in your everyday life—even when you think you don't have oneA simple structure you can use to turn a story into a compelling email or postHow to make sure your story speaks directly to your ideal client (and not the wrong audience, like a vegan getting a beef jerky pitch

What if your business could feel calm, aligned, and abundant—not frantic and forced?In this episode of The Dream Biz Podcast, I'm joined by feminine business coach Jennifer Whitaker, who shares how to scale your business using nature's business plan—a cyclical, feminine, and intuitive approach rooted in the rhythms of the seasons. Jennifer opens up about her burnout journey, the moment she realized her successful career wasn't sustainable, and how that led her to develop a framework inspired by the Celtic Wheel of the Year.We explore:Why traditional hustle culture doesn't work for most womenHow aligning your business with natural rhythms can increase your income while reducing burnoutHow to create sustainable success by honoring the seasons of rest, growth, and renewalPractical steps to start listening to your body and building your business differently✨ Whether you're deep in a growth season or craving a winter-like pause, this conversation will help you give yourself permission to do business your way.Mentioned in the episode:Follow Jennifer on Instagram: @iamjenwhitakerJennifer's podcast: Rooted Women RiseYour Most Abundant Year mastermindLet's connect:

Grief doesn't pause for your business, and business doesn't always make space for your grief.In this deeply vulnerable episode, I'm joined by attorney, former wedding planner, and author Leah Weinberg for a powerful conversation about navigating grief while running a business. Leah shares the behind-the-scenes story of her father's terminal illness, the emotional toll of caregiving while still serving clients, and what it was like to show up professionally while privately carrying so much.We talk about:The pressure to stay silent about personal struggles as a service providerHow Leah transitioned from wedding planning back into law during her father's declineThe reality of processing grief after a loss, even when you thought you were preparedUnconventional healing modalities, finding the right therapist, and creating space to be humanLegal and contract considerations for business owners navigating personal emergenciesWhether you're in the midst of grief, supporting someone who is, or simply want to build a more human-centered business, this episode offers validation, perspective, and support.Connect with Leah:Weinberg Legal Website@weinberglegal@theleahweinberg

Want to boost your website traffic without relying on social media? In this jam-packed episode of The Dream Biz Podcast, SEO strategist and coach Victoria Rayburn breaks down the three types of blog content that actually move the needle for your business. Whether you're a photographer, coach, VA, or service-based business owner, you'll walk away with actionable SEO strategies to help your ideal clients find you online.We're talking:• Why SEO still matters in 2025• The power of educational blog posts• How to blog your work (even if you're not a visual business)• What location-specific content is and how to use it• How to choose the right keywords• How long it really takes to see results from SEOIf you've been wondering whether blogging is still worth it — or how to make your posts actually rank — this episode is for you!

Feeling like there's never enough time in your business? You're not alone.In this episode, I'm joined by photographer and educator Jamie Fisher to talk about the biggest time sucks creative entrepreneurs face and how to fix them. From constant inbox overwhelm to getting stuck in planning mode and never taking action, we cover it all.Jamie shares her signature quiz, What's Your Time Suck?, and breaks down three common types:✨ The Overwhelmed DIY-er

In this episode of The Dream Biz Podcast, I'm joined by editorial and wedding photographer Anna Solo for a candid conversation about what it really takes to delegate well. We talk about hustle culture, burnout, and the bold decision Anna made to hire a full-time team member before she felt “ready.” You'll hear what worked, what didn't, and why the path to more freedom often starts with letting go. If you've ever felt overwhelmed or unsure if you can afford to delegate, this episode is for you.

In this episode of The Dream Biz Podcast, I'm joined by photographer and videographer Craig Peterman for a real-talk conversation about building a sustainable business without falling into the trap of marketing burnout. We dive into how Craig grew his business by doing things differently—combining photography and videography, saying no to hustle culture, and focusing on meaningful client experiences. You'll learn how to market organically, price your services confidently, stand out in a saturated industry, and attract dream clients without exhausting yourself in the process. If you're a creative entrepreneur looking for marketing strategies that actually feel good, this episode is for you.Connect with Craig:

Want to grow your business without burning out? In this episode, I'm joined by Emily Reno—CEO of Elopement Las Vegas and The Vegas Planners—who shares how she built a thriving wedding business that runs without her working 24/7. We talk about the mindset shifts it takes to scale, the power of delegation, and how Emily went from burnout to working just 20 hours a week while still running two successful brands. If you're feeling maxed out, stuck in the hustle, or dreaming of more freedom, this one's for you.✨ Connect with Emily:elopementlasvegas.com | thevegasplanners.comIG: @thevegasplanner | @elopementlasvegasConnect with Christi: @christijohnsoncreative | christijohnsoncreative.com

Feeling overwhelmed and burned out? In this episode, I'm joined by soul purpose coach Josie Anderson to talk about the 6 steps she uses to help ambitious women reclaim their time, mental clarity, and purpose without doing more.1️⃣ Delegate2️⃣ Let Go (emotionally + physically)3️⃣ Practice Mindfulness4️⃣ Set Boundaries5️⃣ Invest in Yourself6️⃣ Ask for SupportWe cover perfectionism, boundaries, mindfulness practices, and what it really looks like to invest in yourself and your joy. If you're craving a business (and life) that feels more aligned, this conversation is a must-listen.We also talk about overcoming burnout, perfectionism, and reconnecting with your purpose through journaling and mindfulness.

What really makes a great client experience—and how can it support both your clients and your mental health? In this episode, I'm joined by Fran Rescigno of The Passions Collective, a Client Experience Architect who helps entrepreneurs design systems that work with their brains, not against them.We dive into:What client experience really means (hint: it's more than just a gift box)How to create backend systems that reduce stress and increase sustainabilityWhy your brand presentation needs to match your actual processThe power of client feedback (and how to actually use it)How a well-designed experience can lead to more referrals and less burnoutWhether you're feeling frazzled by admin tasks or want to uplevel your client journey, this conversation is packed with practical tips and mindset shifts to help you build a business that supports you.✨ Grab Fran's free feedback form builder✨ Follow Fran on Instagram✨ Follow Christi on Instagram

Feeling stuck in comparison mode? Wondering if you're doing enough in your business? In this episode, I sit down with Gina Jokilehto of Shi Shi Events to talk about how to leave behind industry FOMO for good and reconnect with your own path, creativity, and joy.Gina shares her journey from the music industry to luxury weddings, what happened when Instagram started triggering comparison, and how she rewired her relationship with success, boundaries, and social media. We also chat about practical ways to stay inspired, trust your gut, and politely say no to misaligned opportunities (without guilt!).This conversation is full of mindset shifts, encouragement, and actionable tips—especially for creatives navigating burnout or self-doubt.Resources Mentioned:The Perfectionist's Guide to Losing Control by Katherine Morgan SchaflerDifferent by Youngme MoonThe Rise of the Creative Class by Richard FloridaThe Culture Code by Daniel CoyleHeadspace AppConnect with Gina:Website: www.shishievents.comInstagram: @shishieventsLet me know if you'd like a shorter version for Spotify or Apple Podcasts character limits!

Thinking about starting a podcast—or wondering how to actually market your podcast and turn it into a powerful tool for growth? In this episode, I'm joined by Hayleigh Hayhurst of Espresso Podcast Production to talk all things podcasting: from launching and strategy to content repurposing, increasing listenership, and turning listeners into clients. We're breaking down how to work smarter with your content and use podcasting to simplify your marketing, connect with your audience, and grow your business—without burning out. Whether you're podcast-curious or already have a show, you'll walk away with tons of actionable tips!Want to learn more or work with Hayleigh? Here's where to find her:Website: EspressoPodcastProduction.comInstagram: @EspressoPodcastProductionYou can grab her Podcast Launch Checklist right here: EspressoPodcastProduction.com/checklistPodcasts:Employee to Boss – Stories from entrepreneursPodcast Cafe – Strategy tips for podcastersShe offers podcast launches, editing, management, VIP strategy days, and so much more. You're in good hands with her!Follow Christi on Instagram: @christijohnsoncreativeWork with Christi: christijohnsoncreative.com

Ready to turn your creative passion into a thriving business? This workshop is your step-by-step guide to starting and growing a business that aligns with your vision, skills, and lifestyle. In this workshop, we'll break down the essentials of launching your creative business with clarity and confidence.What We'll Cover:

In this episode of The Dream Biz Podcast, Christi sits down with Kevin Dennis of Fantasy Sound Event Services and Wedding IQ to dive into the power of networking in the wedding industry. Kevin shares invaluable insights on how to build meaningful relationships with fellow wedding pros, even competitors, and offers actionable tips on how to support others beyond just referrals. Whether you're an introvert or a seasoned networker, Kevin's advice on connecting with others, being a connector, and growing your business organically is a must-listen. Tune in to learn how collaboration and community can elevate your wedding business!Connect with Kevin: www.weddingiq.comwww.fantasysound.com@kevinmdennis@wedding_iq@fsesevents

In this episode of the Dream Biz podcast, host I'm Johnson discussing the 'joy first' business model, which combines passion, purpose, and play to increase your sustainability, creativity, and profitability in business. Sharing my personal journey through burnout and recovery, I emphasize how joy can be used as a strategic tool in the key areas of strategy, systems, and marketing. You'll learn actionable tips on auditing services, aligning business offerings with personal values, and incorporating more creativity to attract the right clients. You'll make small, joy-focused changes to immediately improve your business and overall well-being.00:00 Welcome to the Dream Biz Podcast00:27 The Joy First Business Model00:43 Christi's Burnout Story02:28 Three Pillars of the Joy First Model03:28 Applying Joy to Your Business Strategy08:42 Infusing Joy into Your Systems11:49 Joyful Marketing Strategies14:44 Key Takeaways and Action Steps15:56 Connect and Learn More

In this episode of the Dream Biz podcast, I'm chatting with Tiffany Crenshaw from Animal House Photography about the importance of incorporating storytelling into your business. Tiffany shares her journey from being a school teacher to a full-time photographer and how she discovered her passion for storytelling imagery. We discuss practical ways to showcase your personal story to attract ideal clients and enhance your brand's authenticity. Tiffany also offers strategies to build strong client relationships and keep them coming back, emphasizing the value of showing up as your real self. Download Tiffany's free marketing mini-guide to keep your businesses moving forward during slower periods. Download Tiffany's Marketing Mini GuideFollow Tiffany on InstagramFollow Christi on InstagramVisit Tiffany's WebsiteVisit Christi's Website00:00 Welcome to the Dream Biz Podcast01:17 Meet Tiffany Crenshaw: From Teacher to Photographer03:48 The Power of Storytelling in Photography04:48 Incorporating Storytelling into Your Business13:44 Building Client Relationships Through Storytelling25:24 Balancing Business and Personal Life29:44 Final Thoughts and Free Marketing Guide

If you want to grow your business and establish yourself as an industry expert, PR can be a game-changer. In this episode, I chat withMeghan Ely, founder ofOFD Consulting, about how creative entrepreneurs can leverage media opportunities to build their reputation, boost visibility, and attract their dream clients.Meghan shares her own journey from being known as "the venue person" to becoming a top wedding PR expert, plus actionable strategies for shifting your brand perception, getting featured in the press, and using PR to improve your SEO.We also discuss:✨ How to position yourself as the go-to expert in your field✨ Why content and visibility are key to rebranding yourself✨ How PR can help you book more clients and increase credibility✨ The biggest mistakes business owners make when trying to get pressWhether you're pivoting your brand or looking to build your media presence, this episode is packed with insights you won't want to miss!

In this episode ofThe Dream Biz Podcast, I'm joined by Amanda Warfield, simplicity-focused content marketing strategist and copywriter. We dive into her Dream Biz journey—from launching her first product (and thinking it flopped) to becoming an expert in marketing strategy. Amanda shares how she turned her creative obsession into a thriving business, the lessons she learned from her early launches, and how consistency and strategy led her to success. If you've ever doubted your path, this episode is packed with relatable insights and encouragement. Tune in now!Get Amanda's BookVisit Amanda's WebsiteFollow Amanda on InstagramVisit Christi's WebsiteFollow Christi on Instagram

⁠Jannan's Homepage Blueprint Web Design Rules Every Business Owner Should Know Your website is your digital home base—a place where potential clients can learn about you, trust you, and ultimately take action. But if your site isn't designed effectively, you could be missing out on opportunities. That's why I sat down with Jannan Poppen, a branding and web designer for coaches and creatives, to discuss the essential web design rules every business owner should know. Jannan has been in business since 2019 and has launched dozens of websites, helping world-changing businesses elevate their impact through intentional design. In our conversation, she shared four key web design rules that can transform your website into a powerful tool for your business. Rule #1: Know the Goal of Your Website Before you worry about aesthetics or content, the most important thing to determine is your website's primary goal. As Jannan explains, “What do you want your website to achieve? What do you want it to do?” Your website should serve a purpose beyond just looking pretty. Some common goals include: Booking a discovery call Growing your email list Selling a product or service Getting people to register for an event or class If you're unsure of your website's goal, start by mapping out your client journey. Ask yourself: what is the first step someone takes when they begin working with you? The answer to that question will help define your website's primary objective. Rule #2: Keep Visitors Moving Through the Site A well-designed website should guide visitors seamlessly from one page to the next. This means using clear calls to action (CTAs) to direct users toward their next step. “A call to action isn't just a button,” Jannan explains. “It's inspiring action through design and words.” Whether it's scheduling a call, signing up for a newsletter, or purchasing a product, your CTAs should be: Clearly visible (bold and easy to find) Actionable (use strong verbs like ‘Book Now' or ‘Get Started') Strategically placed throughout your site If your CTA isn't clear, it's a call to confusion—and a confused visitor is a lost visitor. Rule #3: Show Your Personality A common misconception is that your website should be all about the client. While your messaging should speak to your ideal client's needs, your website is also an opportunity to showcase who you are and what you stand for. “Your site should reflect your brand's personality,” Jannan says. “It should communicate your values and the type of clients you love working with.” This means choosing a design style that aligns with your brand. If you're playful and bold, let that shine through your colors, fonts, and visuals. If your brand is more refined and classic, your design should reflect that as well. Your website is an extension of your brand identity, so make sure it feels like you. Rule #4: Maintain a Consistent Aesthetic Good design isn't just about looking beautiful—it builds trust and credibility. “When your website looks professional, people take your brand seriously,” Jannan notes. A consistent aesthetic means: Using a cohesive color palette and typography Keeping branding elements uniform across all pages Ensuring images and design elements align with your brand's look and feel An inconsistent or cluttered design can make visitors doubt your professionalism. On the other hand, a well-designed site enhances recognition and builds trust with potential clients. Final Thoughts Your website is more than just a digital business card—it's a powerful tool to attract and convert your ideal clients. By following these four web design rules, you can create a site that not only looks great but also supports your business goals.

There are 3 spots left in my mastermind! Grab your spot! Building a business is about more than just making money. It should also bring you joy, fulfillment, and alignment with your values. Last year I found myself overwhelmed, burnt out, and disconnected from the passion that led me to start their business. Let's explore how to shift your energy, streamline your workload, and create a business that truly supports your well-being. The first step is awareness. How do you feel when you're working? Are there tasks that excite you, and others that drain you? Notice where stress shows up in your body. Do you feel tension in your chest when tackling certain tasks? Do you get anxious before meetings or deadlines? Are you excited about some projects but dreading others? When you recognize what's causing stress or anxiety, you can take action. Can you outsource tasks that drain you? Can you restructure your schedule to include more of what energizes you? Identifying these patterns is the key to building a sustainable and fulfilling business. Are you constantly thinking about your business, even in your free time? Ask yourself: What's causing me the most stress right now? Are financial pressures making my business feel heavy? Do I have too many commitments that don't align with my goals? Am I lacking clarity on my next steps? Once you pinpoint the biggest sources of stress, brainstorm solutions. Whether it's simplifying your offers, adjusting your pricing, or streamlining your systems, small changes can lead to big relief. Entrepreneur and author Gay Hendricks, in The Big Leap, talks about the importance of spending time in your Zone of Genius—the work that feels effortless and exciting for you. Instead of getting stuck in tasks you're merely competent at, strive to spend more time doing what lights you up. Some questions to consider: When does work not feel like work? What tasks make you feel energized rather than drained? Can you delegate or eliminate work that isn't in your zone of genius? Focusing on your unique strengths and passions will make your business feel less like a grind and more like a creative, fulfilling endeavor. Your productivity and energy levels fluctuate throughout the month and day. Instead of forcing yourself to be “on” all the time, honor your natural cycles. For example, if you notice that certain phases of your cycle (or times of the day) make you feel sluggish or unmotivated, avoid scheduling high-energy tasks during those periods. Instead, batch creative work when you're feeling inspired and schedule admin tasks for lower-energy times. If you struggle with hormonal shifts that impact your mood and focus, consider structuring your business in a way that allows for more flexibility. This could mean: Limiting client calls during low-energy phases Scheduling deep work sessions during high-focus times Giving yourself permission to rest without guilt Your business should support your well-being, not deplete it. If you're feeling uninspired, it might be time to reconnect with activities outside of work. Hobbies and creative outlets fuel joy, and they can even make you more productive in your business. Think back to what you loved as a kid or teenager. Were you into photography, music, writing, or crafting? Have you stopped doing those things because you feel like they're “not productive”? How are you spending your time outside of work? If you find yourself endlessly scrolling social media, constantly feeling the need to “be productive,” or neglecting self-care, it's time to reassess. Instead of doom-scrolling, try: Taking a walk outside Meditating or praying Reading a book Doing a hands-on hobby like crocheting or baking I'd love to hear how you bring joy into your business! Send me a message on Instagram @christijohnsoncreative or email me at christi@christijohnsoncreative.com. Let's build joyful, sustainable businesses together!

In today's fast-paced world, hustle culture is often glorified, pushing business owners to overwork and sacrifice their personal well-being for success. But does this constant grind truly lead to fulfillment? In this episode, we explore a healthier approach to building a business: one that balances financial growth with self-care. We'll dive into the dangers of hustle culture and its impact on burnout, while addressing the unrealistic “effortless” success myths. Most importantly, we'll discuss how to find a middle ground by setting boundaries, prioritizing well-being, and focusing on high-impact activities. Plus, learn about the Dream Biz Mastermind, a supportive community designed to help entrepreneurs create burnout-proof businesses. Tune in to discover actionable steps for building a sustainable business that supports both your goals and your happiness. Doors close on February 3! Sign up at christijohnsoncreative.com/mastermind Transcript and Show Notes available at christijohnsoncreative.com/152

Running a business isn't always smooth sailing. Sometimes it means facing challenges that push you to your limits. In this episode, I'm sharing my journey through one of the most difficult seasons of my entrepreneurial career. From experiencing burnout and hypomania to making the heart-wrenching decision to shut down my business for 6 months, I'm telling you all about it and the challenges I faced in 2024. I'm also sharing how these experiences led me to rebuild with intention, clarity, and purpose. Discover how taking time to heal and reflect gave birth to The Dream Biz Mastermind--a space for entrepreneurs to align their businesses with their values, embrace creativity, and build strategies that feel good. If you've ever struggled with burnout or wondered how to create a business that truly supports you, this episode is for you. What You'll Learn: The warning signs of burnout and its impact on mental health. The power of rest, reflection, and seeking support during hard times. How to create a business that aligns with your passions and purpose. Follow me on Instagram @christijohnsoncreative Learn more about The Dream Biz Mastermind

Today I'm chatting with Manali Sontakke about her tried-and-true approach to quarterly planning. Manali shares her 5-step process to reflect, set realistic goals, and map out the next 90 days in a way that balances ambition with flexibility. You'll learn: How to reflect on the past quarter and set yourself up for success. Why quarterly planning beats yearly or monthly goal-setting. Tips for breaking big goals into actionable steps. Tools and systems to make your quarterly planning seamless. Whether you're juggling client work, personal commitments, or just trying to stay organized, this episode will give you the practical advice you need to plan smarter and achieve more. ✨ Tune in now to learn how to make the most of your next 90 days! Download Manali's Quarterly Planning Guide Check out the Show Notes of Today's Episode Follow Manali on Instagram Visit Manali's Website Follow Christi on Instagram

Are you gearing up for a big launch and want to make sure people are ready to say “yes” the moment you open the doors? In this episode of The Dream Biz Podcast, I sat down with the vibrant and inspiring Angelica Pompy—photographer, business coach, and marketing strategist—to talk about the power of pre-selling your offer. Angelica shares actionable strategies for: Using Instagram Stories to gather feedback, engage your audience, and generate excitement. Sliding into the DMs authentically (without feeling salesy) to build relationships that lead to sales. Priming your audience with value and positioning your offer as the transformation they need. Simplifying the sales process and making it easy for people to say “yes.” If you want to turn your pre-launch strategy into a sales game-changer, this episode is for you. Grab your earbuds and get ready to learn from the queen of relationship-driven sales!

Hey friends! In this episode of The Dream Biz Podcast, I'm chatting with the amazing Madelyn Victoria, a marketing strategist who helps small businesses attract more clients and boost profits while making a local impact. Madelyn shares her story of how she went from a side hustle to a full-time business owner and why she believes building strong customer relationships is the secret to success. Here's what we dive into: Why organization, personalization, and going the extra mile make all the difference. Practical ways to create unforgettable customer experiences. How to set up referral programs that actually work. What to do when you get negative feedback and how to turn it into a win. Madelyn's advice is packed with actionable tips to help you build trust, create loyal customers, and get people raving about your business. Plus, she's sharing a free guide to help you connect with your clients and grow your business profitably. Grab Madelyn's free guide: madelynvictoriaco.com/visibility Thanks for tuning in! Be sure to subscribe so you don't miss next week's episode where I'll share more tips to help you launch, grow, and automate your dream biz!

In this episode of The Dream Biz Podcast, I'm joined by the incredible Ashley Paul, a wedding planner turned virtual assistant expert, who helps creative entrepreneurs reclaim their time and focus on what truly matters. We dive into the topic of outsourcing admin tasks for CEOs and why it's a game-changer for your business. Ashley shares her journey into the VA world, her top tips for identifying what tasks to outsource, and how letting go of control can actually help you scale. If you're feeling bogged down by your to-do list, Ashley's insights will inspire you to take action. From organizing cluttered inboxes to automating workflows, she's helped countless business owners streamline their operations and find joy in their work again. Tune in for practical advice, success stories, and encouragement to lighten your load and take your business to the next level.

In this episode of The Dream Biz Podcast, I'm joined by one of my favorite people, brand photographer Quianna Marie, for an inspiring conversation about using events to boost your brand awareness. Quianna is a master at capturing the energy and essence of entrepreneurs through her photography, and today, she's sharing her insights on how hosting events can help you strengthen client relationships, build community, and create that irresistible “FOMO” that attracts others to your business. We dive into practical tips for planning strategic events like client appreciation parties, mini brand photo sessions, and gatherings that foster community. Quianna also shares how you can collaborate with local businesses, connect with your audience on a deeper level, and use your events to build momentum for your next big launch. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to help you turn your business events into a powerful marketing tool. Plus, Quianna has a special offer for you—she's ready to help you brainstorm ideas for your next event, so don't miss out! Connect with Quianna on Instagram: @QuiannaMarie and at her website https://quiannamarie.com/ Join me next week for more tips on launching, streamlining, and growing your dream business!

In today's episode, I sit down with social media expert Kaley Tawadros to answer a big question many business owners are asking: Does social media still matter in 2024? With constant algorithm changes and new trends popping up, it's easy to feel overwhelmed or wonder if it's even worth it to keep showing up online. Spoiler alert: It is!

In this episode of the Dream Biz Podcast, host Christi Johnson sits down with Pinterest expert, Jen Vazquez, to dive into how Pinterest can be a powerful tool for lead generation. Jen shares her journey with Pinterest, insights on leveraging the platform for business growth, and actionable strategies to optimize Pinterest for generating leads. Tune in to learn how to effectively use Pinterest, understand your audience better, and integrate Pinterest into your marketing and launch strategies. ⁠Listen to Jen's Podcast, Marketing Strategy Academy⁠ Get Jen'z Free Marketing Resources Follow Jen on Instagram Follow Christi on Instagram Schedule a Discovery Call with Christi Jen Vazquez is a vibrant marketing expert, empowering female service providers and small business owners through visual storytelling and strategic Pinterest management. As the CEO of Jen Vazquez Media and a Pinterest Pioneer, she transforms businesses with organic digital marketing strategies, engaging brand photography, and videography.Jen hosts the Marketing Strategy Academy podcast and is active in marketing forums. When not crafting perfect pins, she spends Tuesdays with her grandchildren and weekends enjoying home karaoke and baking sourdough bread with her four adult children and grandbabies.Jen's mission is to make marketing workflows smart, efficient, and fun, ensuring her clients surpass their goals with ease, all with a best-friend-next-door vibe.

Get Amanda's Book Follow Amanda on Instagram Follow Me on Instagram In this episode of The Dream Biz Podcast, I'm excited to sit down with content marketing strategist and published author Amanda Warfield. We've been talking about this episode for a while, and I'm thrilled to finally bring it to you! Amanda and I dive deep into why trying to please the algorithm isn't the answer for growing your business and how you can shift your focus to building relationships and creating a content strategy that actually leads to sales. Amanda introduces her “Content Sundae” framework, which breaks down how to balance value-based content, sales content, and personality-driven content in a simple and effective way. We also talk about the four key elements of a strong content strategy—alignment, connection, messaging, and KPIs—so you can stop guessing and start planning with intention. If you're ready to simplify your marketing and make a bigger impact, you won't want to miss this episode!

In this episode of the Dream Biz Podcast, I sit down with the immensely talented Ann Chikahisa, a remarkable artist and jewelry maker. Ann shares her heartfelt journey of transforming a passionate hobby into a thriving business against all odds.

Get a Free 30-Day Trial of Kartra Get 50% off your first year of FloDesk Get Thrivecart Connect with Christi Connect with Colleen Colleen's Instagram Colleen's TikTok Full Show Notes and Transcript are available at christijohnsoncreative.com/141. In this episode of the Dream Biz Podcast, host Christi Johnson sits down with Colleen Carswell, a business strategist and leader within the Rising Tide community. They discuss the critical concept of time freedom and how productivity is closely tied to energetic alignment. Colleen shares valuable insights into optimizing your systems, managing your time through reflection and planning, and the importance of understanding your unique brain wiring. Learn effective strategies for time management, discover the benefits of the Time Freedom Challenge, and hear personal stories of overcoming productivity hurdles. Join us and discover how to create more time, maximize your energy, and live a fulfilling life. Don't forget to check the show notes for links to resources and Colleen's Time Freedom Challenge! 00:00 Welcome to the Dream Biz Podcast 00:40 Introducing Colleen Carswell 02:34 Understanding Time Freedom 03:13 Exploring Time Energetics 06:24 Personal Experiences with Time Management 10:39 Practical Tips for Time Management 13:05 The Importance of Reflection and Planning 22:28 Final Thoughts and Where to Find Colleen

⁠Get 50% off your first year of FloDesk⁠ Get a Free 30-Day Trial of Kartra Get Thrivecart Connect with Christi Full Show Notes and Transcript are available at christijohnsoncreative.com/140. In this episode of the Dream Biz Podcast, host Christi Johnson delves into the key components of a successful launch tech stack. She covers the essential tools you need, including email software options like Flodesk, ConvertKit, and MailerLite, checkout pages via Thrivecart and course platforms, integration tools like Zapier, landing pages, project management tools ranging from Excel to advanced options like ClickUp, and the use of Google Drive for asset organization. Christi also offers her services to help set these up and encourages listeners to book a discovery call. 00:00 Welcome to the Dream Biz Podcast 00:38 Essential Email Software for Your Launch 02:05 Setting Up Your Checkout Page 02:48 Integrating Your Tools Seamlessly 03:10 Creating Effective Landing Pages 03:36 Choosing the Right Project Management Tool 04:29 Organizing Your Assets with Google Drive 04:58 Conclusion and Next Steps

Get a Free 30-Day Trial of Kartra Get 50% off your first year of FloDesk Get Thrivecart Connect with Christi Full Show Notes and Transcript are available at christijohnsoncreative.com/139. Join host Christi Johnson on the Dream Biz Podcast as she delves into the essential strategy of priming your audience before launching an offer. With actionable tips and insights, learn how to ask the right questions, engage potential clients, and build excitement leading up to your launch. This episode covers the timeline, logistics, and key elements required to ensure your audience is ready and eager for your new product or offer. Don't miss out on this crucial phase to make your launch a success. 00:00 Welcome to the Dream Biz Podcast 00:28 The Importance of Priming Your Audience 01:28 Engaging Your Audience: Questions and Surveys 01:58 Building Excitement: Sneak Peeks and Waitlists 02:44 Educational Content and Pre-Launch Phase 03:22 Back-End Logistics and Launch Party Planning 05:25 Final Tips and Conclusion

Get 50% off your first year of FloDesk Get a Free 30-Day Trial of Kartra Get Thrivecart Connect with Christi Sonya's Website Linkedin Achieving Wellness Email Series Full Show Notes and Transcript are available at christijohnsoncreative.com/138. In this episode of the Dream Biz Podcast, host Christi Johnson talks with Sonya Stattmann, CEO and founder, corporate wellness trainer, and stress management coach. They discuss how solopreneurs can tackle stress and burnout, build resilience, and manage their well-being. Sonya shares insights from her 24-year entrepreneurial journey and practical tips for stress management and resilience-building. Tune in to learn actionable steps to prioritize your wellness and succeed as a business owner. 00:00 Welcome to the Dream Biz Podcast 00:35 Meet Sonya Stattmann: CEO, Founder, and Stress Management Expert 01:13 Sonya's Journey to Entrepreneurship 02:58 The Importance of Stress Management for Entrepreneurs 05:49 Recognizing and Addressing Burnout 08:35 Understanding Stress and the Nervous System 10:21 Unique Challenges for Solo Entrepreneurs 11:44 Practical Tips for Stress Management 16:44 Building Resilience as a Business Owner 18:49 Actionable Steps for Solopreneurs 29:36 Final Thoughts and Resources

Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes and Transcript are available at christijohnsoncreative.com/137. In this episode of the Dream Biz Podcast, host Christi Johnson dives into creating an effective launch timeline to help you streamline and execute your business launch. Learn the detailed steps from planning, copywriting, and integration, to executing the launch itself. Christi shares a three-month timeline, breaking down tasks for each month, and offers insights on how to ensure a smooth launch. If you need a personalized launch plan, she also offers consultation services to tailor a timeline specifically for your business. Tune in for this informative guide to launching your dream business! 00:00 Introduction to the Dream Biz Podcast 00:41 Planning Your Launch: Month One 02:32 Integration Phase: Month Two 05:06 Executing the Launch: Month Three 06:26 Conclusion and Next Steps

Launch Personality Quiz! Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes and Transcript are available at christijohnsoncreative.com/136. Welcome back to the Dream Biz podcast with your host, Christi Johnson! In today's exciting episode, Christi unveils her new brand and shares the heartfelt backstory behind its creation, inspired by her personal journey and artistic expression. She also introduces a fun and insightful quiz to help you discover your launch host personality. Are you a 'Fake It Till You Make It' host, a 'Low Key' host, a 'Pinterest Perfect' host, or a 'Royal Wedding' host? Learn actionable tips for each personality type to improve your launch strategies and make your next launch a success. Don't forget to visit christijohnsoncreative.com to take the quiz and explore the new brand! 00:00 Welcome to the Dream Biz Podcast 00:38 Exciting News: New Brand Launch 00:56 Discover Your Launch Host Type 01:29 The Story Behind the Rebrand 05:21 Exploring the Four Launch Host Types 07:56 Tips for Each Launch Host Type 15:26 Final Thoughts and Next Steps

⁠Get a Free 30-Day Trial of Kartra⁠ ⁠Get Thrivecart⁠ Full Show Notes and Transcript are available at christijohnsoncreative.com/135. In this episode of the Dream Biz Podcast, host Christi Johnson welcomes Dolly DeLong, a Nashville-based family photographer and systems and workflow educator. They discuss how small business owners can streamline and organize their business operations using project management and client relationship management tools. They also cover the importance of foundational business knowledge, understanding your audience, and the basics of SEO to attract ideal clients. Dolly emphasizes the significance of SOPs (standard operating procedures) and shares actionable steps for implementing them to ensure a smooth client experience. Tune in for valuable insights to help automate, streamline, and grow your business. 00:00 Welcome to the Dream Biz Podcast 00:55 Introducing Our Special Guest: Dolly DeLong 02:11 Challenges in Business Organization 04:01 The Importance of Project Management Tools 06:33 Client Relationship Management Tools 08:13 Foundational Business Knowledge 11:30 Creating Effective Systems and Workflows 18:19 Understanding Your Ideal Client 21:18 The Role of SEO in Business 29:12 Final Thoughts and Farewell

Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes and Transcript available at christijohnsoncreative.com/134. In this episode, host Christi Johnson delves into the eight crucial spheres of your business involved in a successful product launch. While most people focus solely on product development and marketing, Christi explains the importance of also considering sales, customer support, logistics, finance, IT, and executive leadership. Learn how to navigate these areas effectively to ensure your business launch is smooth and successful. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable insights and actionable tips to help you launch, streamline, and grow your business. Don't miss out—tune in and transform your business launch into a celebration! 00:00 Welcome to the Dream Biz Podcast 00:37 Understanding the Eight Spheres of Business 01:35 Product Development Insights 02:45 Effective Marketing Strategies 04:34 Mastering Sales Techniques 05:38 Customer Support Essentials 07:06 Logistics and Operations 07:46 Financial Planning and Goals 08:49 Technical Support and Integration 09:08 Executive Leadership and Self-Care 09:55 Conclusion and Next Steps

Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes and Transcript available at christijohnsoncreative.com/133. In this episode of the Dream Biz Podcast, Christi Johnson, a launch integrator and small business consultant, breaks down the six key milestones of a business launch: launch planning, pre-launch phase, launch prep phase, launch party, follow-up, and data collection phase. Learn actionable tips on planning and executing a successful launch, such as setting goals, building assets, creating marketing collateral, and evaluating performance. Tune in for expert advice on making your launch a resounding success! 00:00 Introduction to the Dream Biz Podcast 00:34 Understanding Launch Milestones 01:46 Phase 1: Launch Planning 05:47 Phase 2: Pre-Launch Preparation 06:36 Phase 3: Launch Execution 07:19 Phase 4: The Launch Party 08:01 Phase 5: Follow-Up Strategies 10:50 Phase 6: Data Collection and Analysis 13:19 Conclusion and Final Thoughts

Lindsey's Website Follow Lindsey on Instagram ⁠Connect with Christi⁠ Full Show Notes with Transcript available at christijohnsoncreative.com/132. In this episode of the Dream Biz Podcast, host Christi Johnson talks with Lindsey, founder of The CMO Lab, about crucial strategies to automate, streamline, and grow your business. They discuss common marketing mistakes, the importance of KPIs, and the role of an online business manager. Lindsey shares her unique insights into creating effective marketing plans tailored to your business's success. Tune in to learn how to leverage fractional CMO tactics and make your dream business a reality. 00:00 Welcome to the Dream Biz Podcast 00:25 Meet Lindsey from the CMO Lab 01:44 Common Marketing Mistakes 06:11 The Importance of KPIs 12:03 Effective Delegation and Execution 13:42 Tailoring Marketing Strategies 20:20 The Reality of Social Media Strategies 24:01 Balancing Creativity and Strategy 28:17 Conclusion and How to Connect with Lindsey

Get a Free 30-Day Trial of Kartra Get Thrivecart Connect with Christi Get Full Show Notes with Transcript at christijohnsoncreative.com/131. In this episode of the Dream Biz Podcast, Christi Johnson, an integrator specializing in digital launches, shares 15 essential tasks you can outsource to an integrator to streamline your business operations. From project management to email marketing funnels, technical setup, and data tracking, learn how delegating these tasks can help you focus on growing your business. Tune in to get actionable tips and explore how an integrator can help you make your dream business a reality! 00:00 Welcome to the Dream Biz Podcast 00:43 Project Management Essentials 02:03 Content Organization Strategies 02:48 Technical Setup for Digital Offers 03:27 Mastering Email Marketing Funnels 04:20 Webinar Coordination and Tech 05:02 Data Tracking and Analytics 06:02 Creating Registration and Sales Pages 07:23 Enhancing User Experience 08:20 Student Onboarding and Offboarding 09:29 Outsourcing and Administrative Support 11:48 Conclusion and Recap

Cameron & Tias YouTube Channel Cameron & Tia's website Follow Cameron and Tia on Instagram Connect with Christi Full Show Notes with Transcript available at christijohnsoncreative.com/130 In this episode of the DreamBiz podcast, host Christi Johnson welcomes Cameron and Tia, renowned photographers, business coaches, and YouTubers. Together, they discuss strategies for automating and scaling a business. Cameron and Tia share insights on leveraging their contrasting personalities for success, including the specifics of their task management, creative process, and the benefits of having curiosity hours. They also delve into their collaborative approach to generating YouTube content and maintaining an efficient workflow. Tune in to learn actionable tips on integrating visionary ideas with operational excellence and hear fascinating anecdotes about navigating business partnerships, especially within a marriage. 00:00 Welcome to DreamBiz Podcast 00:45 Meet Cameron and Tia 02:20 The Journey to Entrepreneurship 04:59 Balancing Personalities in Business 11:12 Visionary vs. Integrator Dynamics 18:29 Balancing Creativity and Business 19:39 Conceptualizing YouTube Content 23:54 Recording and Editing Strategies 26:19 Optimizing Weekly Content 29:47 Effective Task Management 32:17 Understanding Personalities for Business Success 36:06 Final Thoughts and Where to Find Us

Get a Free 30-Day Trial of Kartra Get Thrivecart Connect with Christi Full Show Notes with Transcript available at christijohnsoncreative.com/129. In this episode of the Dream Biz Podcast, host Christi Johnson explores the role of an integrator and how they can be the perfect partner for visionary entrepreneurs. She explains how integrators assist with day-to-day business management, planning and execution, creative problem solving, team communication, and accountability. If you're a creative entrepreneur struggling to implement your ideas, this episode is a must-listen. Learn more and book a consultation at christijohnsoncreative.com. 00:00 Introduction to the Dream Biz Podcast 00:23 What is an Integrator? 01:35 The Role of an Integrator in Business Management 03:38 Creative Problem Solving and Team Communication 05:38 Accountability and Long-Term Goals 06:52 Recap and How to Get Started with an Integrator 07:44 Conclusion and Next Steps

Get a Free 30-Day Trial of Kartra Get Thrivecart Full show notes with transcript available at christijohnsoncreative.com/128. Welcome back to the Dream Biz Podcast with your host Christi Johnson! In this episode, we dive into SEO strategies specifically tailored for photographers. Special guest Catie Ronquillo, a seasoned Dallas brand photographer and creative educator, shares actionable insights on leveraging SEO to enhance your online presence and attract more local clients. Discover the importance of local keywords, effective content creation, and essential tips to boost your photography business. Whether you're a photographer or a creative entrepreneur, Catie's tips can help you optimize your SEO efforts. Tune in to learn how to make your dream biz a reality! 00:00 Welcome to the Dream Biz Podcast! 00:56 Meet Catie Ronquillo: Brand Photographer and Creative Educator 01:27 Unlocking SEO Secrets for Photographers 03:55 Local SEO Strategies and Why Location Matters 12:26 Beyond Location: Leveraging Keywords for SEO Success 21:01 Back to Basics: Simplifying SEO for Creative Entrepreneurs 24:33 The Long Game: Content Longevity and SEO Impact 27:54 Connecting with Catie and Wrapping Up

Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes with Transcript available at christijohnsoncreative.com/127 . In this episode of the Dream Biz Podcast, host Christi Johnson, an integrator and business consultant for visionary creatives, shares valuable insights on how to make new course students feel welcomed and cared for through effective onboarding. Christi outlines five crucial steps for a successful course onboarding process: expressing gratitude and excitement, informing students on how to access the course, providing a community for students to connect, explaining how students can contact you with questions, and repeating the next step for clarity. She emphasizes the importance of delivering all this information concisely and engagingly in a single welcome email and on the course platform to avoid confusion and ensure a smooth start for the students. The episode also covers additional tips for maintaining consistency across all communication channels and using data to keep students engaged throughout the course. Christi concludes by inviting listeners to follow her on Instagram for live discussions and to visit her website for assistance in setting up their course onboarding processes. 00:43 The Importance of Effective Course Onboarding 01:28 Five Essential Elements of Course Onboarding 05:59 Expanding Onboarding Beyond Email 08:10 Maintaining Engagement and Consistency Post-Onboarding 09:56 Organizing and Tracking Onboarding Processes

Get a Free 30-Day Trial of Kartra Get Thrivecart Full Show Notes with Transcript available at christijohnsoncreative.com/126 In this episode of the Dream Biz podcast, host Christi Johnson, a small business consultant and integrator, guides listeners on how to select an appropriate education platform for digital product offerings. She discusses the importance of aligning platform choice with business goals, anticipated sales, and marketing strategies. Christi provides insights into free and low-cost options like Thinkific and Teachable, and outlines more robust solutions such as Kajabi and Kartra for those needing advanced features like email marketing and drip content. She also talks about Circle for those focusing on community building and Thrivecart for a cost-effective checkout solution. The episode aims to help service-based business owners and visionary creatives venture successfully into the digital products space. 00:00 Welcome to the Dream Biz Podcast! 00:38 Choosing the Right Education Platform for Your Business 01:19 Key Considerations Before Selecting an Education Platform 03:47 Exploring Popular Education Platforms: Thinkific and Teachable 06:06 Advanced Options: Circle, Kartra, and Kajabi 08:45 Thrivecart: A Cost-Effective Solution for Digital Products 11:08 Final Recommendations and Closing Thoughts

In this episode of the Dream Biz Podcast, host Christi Johnson, an online business manager and consultant, dives into the essential strategies for launching successful business ventures. Christi is joined by Nichole Lauren, a multifaceted attorney for small business owners, a wedding photographer, and consultant, who has recently launched a mastermind program aimed at small business success. They discuss the importance of building a launch roadmap, leveraging priming content for engagement, and the power of persevering through the initial launch phases. Through Nichole's experience with her mastermind program launch and the actionable strategies derived from influential books, the episode emphasizes the significance of strategy, consistency, and adaptation in making launches successful. Nichole also shares insights from her Self-Starter Podcast, offering listeners an opportunity to explore business tips and tactics. The episode is filled with valuable advice for both newbie and seasoned entrepreneurs looking to refine their launch processes and achieve business growth. Key Moments: 00:00 Welcome to the Dream Biz Podcast! 00:43 Introducing Nichole Lauren: Attorney, Photographer, and Consultant 05:01 Nichole's Journey and Mastermind Launch Insights 15:21 The Power of Priming and Persistence in Launching 23:01 Nichole's Launch Roadmap: A Must-Have Resource 25:11 Closing Thoughts and Next Steps Resources Mentioned Launch by Jeff Walker Marketing Made Simple by Donald Miller Important Links Nichole's Launch Planning Spreadsheet Follow Nichole on Instagram Get the full show notes at christijohnsoncreative.com/125

In this episode of the Dream Biz Podcast, host Christi Johnson, CEO of Christi Johnson Creative, dives into the critical importance of email funnels for digital product businesses. Christi outlines the two primary funnels every digital product business should implement: the welcome sequence and the sales funnel. She emphasizes the role of these funnels in automating business processes, enhancing customer engagement, and driving sales. Additionally, Christi shares three bonus funnels, which include lead generating event funnels, related product funnels, and nurture funnels, offering listeners comprehensive insights into maximizing their email marketing strategies. True to her commitment to actionable advice, Christi provides listeners with guidance on setting up these funnels, enhancing their digital marketing efforts, and ultimately, achieving business growth. Important Links: Book a Free Consultation with Christi Get 50% off Your First Year of FloDesk Episode 76: Sales Funnels Made Simple Episode 2: Welcome Sequence Basics 00:00 Welcome to the Dream Biz Podcast! 01:00 The Essential Email Funnels for Digital Product Businesses 02:05 Deep Dive into Welcome and Sales Funnels 07:50 Exploring Bonus Funnels: Lead Generation, Related Products, and Nurture Strategies 10:56 Practical Example: Implementing Funnels in Real Business Scenarios 15:07 Backend Strategies for Managing Your Email Funnels 17:18 Closing Thoughts and How to Connect for More Help

Your course launch is coming up, and you want to make sure nothing falls through the cracks? Here's how to plan your next course launch in Airtable! Want help with your launch? Book Your Free Consultation! Try Airtable Show Notes Video with Transcript Master Your Course Launch with Airtable: A Step-by-Step Guide In this episode of the Dream Biz Podcast, host Christi Johnson, an online business manager and launch architect, shares comprehensive insights on planning a course launch using Airtable. Christi outlines how to utilize Airtable's advanced spreadsheet capabilities for organizing various aspects of a course launch, including a launch and tracker planner, market research, email sequences for lead generation, sales, and course onboarding, as well as social media posts, sales page copy, and more. She emphasizes the importance of starting the launch process at least three months in advance, allocating time for planning, building, and selling phases. The podcast also discusses the significance of market research in tailoring course content to meet student needs effectively. Furthermore, Christi offers her services for listeners interested in delegating the technical setup of their course launch, inviting them to book a consultation through Christi Johnson Creative. 00:00 Welcome to the Dream Biz Podcast! 00:37 Recap: Utilizing Airtable for Business Management 00:59 Deep Dive: Planning Your Course Launch with Airtable 01:06 Exploring Airtable's Versatile Features 02:03 Step-by-Step Guide to Setting Up Your Course Launch Base 03:43 Maximizing Airtable for Course Launch Success 10:19 Crafting Effective Copy for Your Launch 17:45 Final Thoughts and Consultation Offer