Podcasts about what is branding

Join host Gabriel Flores on The Shades of Entrepreneurship™ in this exclusive interview as Johnathan Grzybowski reveals the key strategies behind Penji's creative subscription service, revolutionizing graphic design, web development, and marketing. Gain invaluable insights into solving real, large problems, fostering clear communication, and navigating the challenges of entrepreneurial growth.Support the showSubscribe at theshadesofe.com

Your brand name isn't just a name: it's your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike's branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren't just names—they're strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you're serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.Listen to Part 1 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.This is Part 1 of a must-listen branding conversation.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

Building Your Brand: Creating Connections, Driving Loyalty What does it take to build a brand that resonates, inspires trust, and creates lasting connections? In this episode, we dive deep into the art and science of branding with a focus on defining your “Why,” understanding your audience, crafting compelling stories, and maintaining consistency. Whether you're a seasoned business owner or just starting out, this episode will equip you with actionable insights to elevate your brand and make a lasting impact. Start building a brand that matters today! Here's the questions we'll look at and answer: What Is Branding and why does it matter?Where do you start when developing a Brand?How does understanding your customers and crafting a unique value proposition that factors into Branding?What does it mean to Write and Live Your Brand Story?How Does Brand Consistency Build Trust and Loyalty?What are some Branding Do's and Don'ts? Learn more from the marketing guides: • Changescape Web: https://changescapeweb.com/ • Tylerica Marketing Systems: https://tylericasystems.com/ • Dental Marketing Heroes: https://dentalmarketingheroes.com/ • Outsourced Marketing Inc.: https://www.outsourcedmarketing.ca/

WANT A FREE MASTERCLASS ON MARKETING AND BRANDING WITH AN INFINITE R.O.I? On This Episode Of Vertical Momentum Resiliency Podcast Richard Kaufman Sits Down The BRAND SHARK Himself Ruben Alverez. To Listen/Watch Click Here https://anchor.fm/richard-kaufman6/episodes/Mastering-Digital-Marketing-In-2023-Top-Tips-And-Strategies-For-Success-with-Ruben-Alvarez-e2038il

A shockingly serious and dare we say informative episode. The Simblified boys talk about branding and its evolution. Along the way we answer questions such as what a brand is, whether brand building is worth it, and all that. Lots of our favourite examples in here. We apologize if this comes out like a marketing class - much of the lucidity might come from the fact that 75% of the panel has taught in an institute.If you're into marketing or heck, just even curious about WTF a brand really is, this might be the episode for you.Add one part news, one part bad jokes, one part Wikipedia research, one part cult references from spending too much time on the internet, one part Wodehouse quotes, and one part quality puns, and you get Simblified.A weekly podcast to help you appear smarter, to an audience that knows no less! Your four hosts - Chuck, Naren, Srikeit, and Tony attempt to deconstruct topics with humor (conditions apply). Fans of the show have described it as "fun conversations with relatable folks", "irreverent humor", "the funniest thing to come out of Malad West" and "if I give you a good review will you please let me go".Started in 2016 as a creative outlet, Simblified now has over 200 episodes, including some live ones, and some with guests who are much smarter than the hosts. Welcome to the world of Simblified!You can contact the hosts on:Chuck: twitter.com/chuck_gopal / instagram.com/chuckofalltradesNaren: twitter.com/shenoyn / instagram.com/shenoynvTony: twitter.com/notytony / instagram.com/notytonySrikeit: twitter.com/srikeit / instagram.com/srikeit

Hey y'all! Welcome back to another exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the lovely Roddy Smith of Rewind. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. This week's podcast starts out with another great discussion on B2B and the growth of marketplaces. Once again, it's important you're making these moves or you will be left behind. Next, the group dives into cryptocurrency and whether or not it should be a main stream practice with eCommerce businesses. Finally, the group dives into the new Pinterest API and how that can be an excellent addition for businesses to adopt into their social strategy.Here is a rundown of our most recent blog posts at EYStudios. These are: What Is Branding? How Do You Grow a Business?What Does SaaS Mean? Why Should Your Business Care?Here are the articles we discuss this week: Why B2B Marketplaces are now a mainstream digital commerce sales channel by Mark BrohanHow Retailers are Approaching Cryptocurrency Payments by Dani JamesPinterest API for Shopping Highlights Host of New Commerce Features by David CohenHere are some resource links from Rewind:Shared Responsibility ModelTop 5 Experiments Entrepreneurs Need to Grow Their BusinessEbook: How to Secure Your Ecommerce StoreFitness Retailer has 100,000 SKU's Wiped From Online StoreDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

Looking for ways to navigate and get yourself known? This media and branding conversation with Kristen Crowley will give you the guidance you need to have your business seen. The TV powerhouse helps women in the wellness industry with an ultimate branding retreat. Kristen comes in to deliver mad value on how to grow your business and get sh*t done (her words, not mine). You'll learn why posting once a day is not a sustainable strategy and what to do instead. And you'll discover the do's and don'ts when you are starting out your fitness business using little to no money. Get ready for a no-fluff conversation here!  FREE Brand Image Webinar - We reveal our three step IDACON method to building a brand that converts Retreat information Social Media Links:Kristen Crowley on IGReframe Your Brand on IG If you enjoyed this episode, make sure and give us a five star rating  and leave us a review on iTunes, Podcast Addict, Podchaser and Castbox. STRONG Fitness Magazine Subscription Use discount code STRONGGIRLResourcesSTRONG Fitness MagazineSTRONG Fitness Magazine on IGTeam Strong GirlsCoach JVBFollow Jenny on social mediaInstagramFacebookYouTube 

Aarti Parmar is the owner of AP Brand Communications, which helps businesses develop meaningful, authentic brands through consultancy, coaching and design. She helps business owners work on their brand from the inside out, empowering them to discover the true purpose, vision and values behind their brand. Aarti started her business by taking the leap to leave her full-time job after feeling restricted by the boundaries that her job placed on her. She knew she could help more people by running a business of her own, so she proceeded to take her passion and expertise to the market.In this podcast, Simon and Aarti discuss the importance of branding and purpose when building your business. If you enjoy this episode, please feel free to leave a review on Spotify or Apple Podcasts! It really helps our mission to help 10 million people start and grow their businesses.“A Brand is an identity. A brand is a created perception, and it is those perceptions that form beliefs in peoples' minds about your brand. So you need to create that emotional connection with your audience so that they think about you in the way you'd like them to think about you.”Topics:Rejection (How Aarti started her business)Building a team (internal vs external)What is branding?Working from the inside outPerformance = PurposeAarti Parmarhttps://www.aartiparmar.com/Powered By GoDaddy UK:https://bit.ly/3IZ0IbcTailor Brands: https://tailorbrands.go2cloud.org/SH5U

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How to brand yourself (What people do wrong)#primedaily episode 714These videos are made for anyone looking to level up their productivity, content, sales, and marketing game. We teach it through the lens of Real Estate and media but it applies to any and all industries. If you get any value from these videos or want specific topics covered let us know! We'd be happy to share anything and everything we have access to help the community and you grow!Comment below or reach out to me direct anytime @justin.konikow on IG!

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Welcome to 24pt, a Mobelux podcast where we talk about the tools, techniques, and trials of designing and developing software in a digital agency. In this episode, I'll be talking to our director of branding Rob Green about brand guides. Does your brand have one? Why do you need one? We'll cover that and much more! 0:00 Introduction 3:27 How Did You Get Into Brand Design? 6:25 How Many Logos Have You Designed? 8:07 How Do You Feel About Presenting Multiple Logos To A Client? 10:11 What Is Branding? 13:39 What Is The Brand Discovery Process Like At Mobelux? 17:14 Realign vs. Redesign 24:27 What Is A Brand Guide? 29:03 What Parts Of A Brand Guide Do You Leave Malleable? 39:24 Do You Have A Favorite Brand Guide? 43:15 Branding An Airline 50:53 Branding A Building Thanks for watching!

If you are struggling to grow your business, there is a 90% chance I know exactly why, without you telling me a single thing about your business. You have a business branding problem. And today, our guest is going to show you how to fix that. You will learn how to build a brand strategy to move people from liking your products to loving your brand. Branding your business all starts with an Amazon FBA marketing strategy. Branding 101. Enter, Lauren Elyse Gonzalez   - Co-founder and art director of Principium Studio who has worked with companies like Disney, celebrities like Paul Newman, as well as one-man startups.- Graduate of visual arts from the California Institute of Arts- A specialist in visual branding and print design, her clients have seen 30-50% conversion growth after working with Lauren’s team. Principium Studio helps hundreds of Amazon brands visually market their brand and build brand strategies. In a nutshell: Principium create the face of the company. The “face lifters” How? First, they dig deep to understand your customers. What do they need? What do they love? Then, they rework your brand to fit your customer. Today, I ask Lauren 5 questions… 1. What is branding and what impact does it have on your sales? 2. What is the importance of understanding your target audience? 3. How do you create word of mouth through branding? 4. Why do you need to have a cohesive marketing strategy, not solely depending on Amazon? 5. How can you stand out amongst competitors without competing on pricing?

We discuss why your friends are the least likely to subscribe to your channel, podcast, or blog. Subscribe to the Pretty Personalized YouTube Channel Now https://www.youtube.com/personalizedsolutions*****************************************************************************************************⏭⏭ Let’s Connect on Social Media!!! ⏮⏮INSTAGRAM: https://www.instagram.com/personalizedsolutionsFACEBOOK: http://www.facebook.com/personalizedsolLINKEDIN: https://www.linkedin.com/company/personalized-solutions*****************************************************************************************************Affiliate links:Canva: https://bit.ly/3eg0k8WFlodesk: https://flodesk.com/c/4B9D0AMeistertask: https://www.meistertask.com/?r=851569Chad Baker | THE Rad Bad Chad! | P: (866) 312-5646 Ext. 335 | E: cbaker@qualitylogoproducts.comPodcast: https://www.buzzsprout.com/?referrer_id=415165VidIQ: https://vidiq.com?afmc=4ytring light: https://amzn.to/30L6cCUiphone mic: https://amzn.to/3d1A9Bfmicrophones: https://amzn.to/2CdOspTmixer for mics: https://amzn.to/2V2OKqbbackdrop: https://amzn.to/3hrQ67gselfie stick: https://amzn.to/2ADjPJRmic stands: https://amzn.to/3e70YoT*****************************************************************************************************We excel at branding, public relations, and event planning. We work with athletes, entrepreneurs, and non-profits to help them create exceptional events, branding, and promotion. If you want to learn more about Personalized Solutions, be sure to check out our website: personalizedsolu.com. We follow the quality over quantity approach. We cap our clientele to ensure quality standards are always met. Confidentiality and discretion are always upheld and valued. We plan events in Scottsdale Arizona, Washington DC, California, and Seattle Washington. We’re always open to new locations, so reach out to us if you need us to plan your next major event!www.personalizedsolu.comSupport the show (http://www.personalizedsolu.com)

An ocean has many different types of fish, but it also has a lot of the same kind of fish. As business owners and marketers, we can liken our services and products to those similar fish. Almost every product/service has to fight in a sea of competition. And when it comes to a consumer choosing an option from within that sea, branding is often the deciding factor. For example, if you are in need of a toaster oven and there are 3 similarly priced options, you're going to go with the brand you know and perceive to be good. Too many small businesses neglect their branding without realizing how incredibly important it is to the success of their business. And many marketers don't even really understand the difference between branding and identity. Let's clear that up for you… What's the Difference between Branding and Identity? A lot of terms are tossed around in the marketing world, such as brand, branding, brand identity, brand positioning, brand promise, brand essence, brand personality, brand voice, brand values, etc., etc., etc. While all of those terms might have the word brand in common, they all have separate meanings. And we've noticed that most of the confusion comes in when looking at the difference between branding and identity. What Is Branding?

Branding – the umbrella of your brand. To me branding is marketing, marketing is branding. You’re marketing your brand to an audience that is most likely to engage with what it is your brand offers. Your brand can offer products and services, and those can even have micro brands to them, but your main brand […]

http://www.paidtoplay.tv ; What is your system for holding people accountable to their commitments to you and your business (including employees and partners)? In today's marketplace one of the greatest ways for you to FAIL is to NOT HAVE clear expectations and clear measurement tools for accountability when working with others.

http://www.paidtoplay.tv ; Having power and confidence while speaking on-stage comes in the preparation you give yourself off-stage. One way to help you get ready for the big 'moment' is to create patterns or rituals that get you in the zone before you go on stage.

http://www.paidtoplay.tv Never forget when selling your product or service to identify the 'So What?' and 'What's in it for me?' factor of the customer. The key to being successful in sales is to discover what is not working in the customer's life and then link the solution to your product. Too often we go into a conversation and think what can we get out of the person. But in reality we must serve by focusing on what we can do for them being non-attached to an outcome. ; There is a difference between you telling the person that they 'need' it rather than asking them questions to discover for themselves if they need your product. It is simply a matter of power vs. force.

http://www.paidtoplay.tv ; Facebook can be an incredible tool for business and personal branding! BE CAREFUL:

http://www.paidtoplay.tv It is crucial that you have a system to organize your projects so that they generate the quality results that you are looking for in your business! Paid To Play Academy uses http://www.basecamphq.com for managing their systems. With this software you can coordinate all the moving parts of the project, including communication all in one place. This is essential when dealing with a large scare project that has a lot of elements to it. Sticky notes and email just won't cut it!

http://www.paidtoplay.tv ; When you use pacing and tonality properly your success as a speaker in business will skyrocket! The art and science of speaking engages the audience at two levels; pacing and tonality. Pacing is the the speed at which you move your message.

http://www.paidtoplay.tv Many times in business we get wrapped ; up in the mechanics and forget to get clear with our customers on what they actually want.

http://www.paidtoplay.tv Marketing itself is about converting people to your stand and your personal brand. You do this by engaging others, not just by 'connecting' on Facebook. ; Engagement is giving full care and attention to what the person is saying and interacting with them appropriately.

http://www.paidtoplay.tv As an entrepreneur it is crucial you focus your energy on the top 20 individuals that will increase your sales in the next 30 days. One of the systems Garrett J. White learned from Dan Sullivan (The Strategic Coach) was the importance of having a Top 20. ; The Top 20 'Hot List' is a list of the people who are strategically in place for you to monetize and create financial results in your business within the next 30 days.

http://www.paidtoplay.tv Have you ever been to an event where it looked like the speaker was staring right at you! ; Garrett J. White reveals one of the most powerful techniques for a speaker when connecting with an audience!

http://www.paidtoplay.tv In sales today everything is about social proof online. People are looking for social proof before they purchase a product. ; They want to see what other's 'REAL' experience was with a particular product. The age of scripted testimonials are over!

http://www.paidtoplay.tv Market your message as a transformational experience. ; How much money you make depends on how well you market your product or service as an experience.

http://www.paidtoplay.tv To often in our businesses we create systems that are to complex. Simplify your systems! How can you do less and create more? Take the stuff you teach and automate it online! What is something simple you can do right now that can allow your client or potential customer base to consume online automatically? Remember: Simple Message, simple consumption, simple step. System - Saving You Stress Time Energy Money.

http://www.paidtoplay.tv What do you do with your hands when speaking at a business meeting or event? It is important that you make your actions deliberate. People are attracted by movement, it entertains the mind. Using your hands to create visually what you are speaking about is a great way to keep your audiences attention. For example, you can measure durations of time by moving your hands horizontally from one side to the other. When you are explaining a series of topics, explain them in a checklist and visually show with your hands that you are checking them off.

http://www.paidtoplay.tv Come with the intention serving to your sales meeting not with the attitude of forcing your agenda. Be non-attached to your outcome. There are two attitudes to selling; 'I really really need your money', or 'I do not need your money, how can I be of service'? and not worry about the outcome. Even if you really do need the money, come with the attitude of service and watch your results skyrocket!

http://www.paidtoplay.tv What are you doing different to separate yourself from the herd when it comes to personal branding? One great way to brand yourself is to give out a book that you have written! Books draw attention and are excellent for networking! Nick Nanton of Celebrity Branding (http://www.celebritybranding.com) can help you publish your own!

http://www.paidtoplay.tv Make sure you take your time when hiring a new employee on to your team. Have them do tasks for you to see how they perform before you hire them?so you can track their results. Set up contracts that give you the flexibility to make adjustments if necessary when you hire. 'Be slow to hire, quick to fire'-Rich Christiansen. -Garrett J. White

http://www.paidtoplay.tv In business and professional speaking, it is important that you come across authentic to your audience. When speaking make sure you are in the neutral power position. This is where your hands are to the side being open and vulnerable. When you do this you come to a place of trust with your audience.-Garrett J. White

http://www.paidtoplay.tv Sell your online product by using the befits of the product to alleviate pain and to expand the pleasure in your customers life. If you can clearly identity the pain or pleasure with the benefits of your product you will have a much higher chance of having them purchase your product. -Garrett J. White

http://www.paidtoplay.tv What can you do to market to your target audience online? Step into the pattern they are currently in online! Study the patterns of your market. What do they do online? What is it that they look at? Where is it that they go? Then use this knowledge to immerse your own marketing campaign in the current pattern for more traffic! -Garrett J. White

If you want to create a passionate, rewarding and exhilarating business for the 21C, there’s only one way your clients are going to know how brilliant you really are: ­You have to create and express your brand in a new, bold and provocative way. How do you do it? Mary van de Weil calls it the Zing Infusion™ process. It means capturing the zing in your brand. And,then building your business around it.

If you want to create a passionate, rewarding and exhilarating business for the 21C, there’s only one way your clients are going to know how brilliant you really are: ­You have to create and express your brand in a new, bold and provocative way. How do you do it? Mary van de Weil calls it the Zing Infusion™ process. It means capturing the zing in your brand. And,then building your business around it.