Southern Fried eCommerce

Follow Southern Fried eCommerce
Share on
Copy link to clipboard

Southern Fried eCommerce is a podcast from the award-winning agency EYStudios that brings comedy, knowledge, and a little southern hospitality to the eCommerce landscape. Hosted by Jay and Emily, this bi-weekly podcast will include timely eCommerce topics

EYStudios


    • Jul 18, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 1h 3m AVG DURATION
    • 50 EPISODES


    Search for episodes from Southern Fried eCommerce with a specific topic:

    Latest episodes from Southern Fried eCommerce

    This Week in eCommerce: BigCommerce Partner Summit and Prime Day

    Play Episode Listen Later Jul 18, 2023 67:49


    Hey y'all! Welcome back to a new season of the Southern Fried eCommerce podcast! This week, co-host Jay and CEO Eric discuss Prime Day, Buy with Prime, and EYStudios' recent trip to Austin for the BigCommerce Partner Summit.We start this week's podcast by discussing where we've been the last six months and what we've been up to as a company. Next, we discuss our recent foray into Buy with Prime, and how two of our clients were featured during Amazon's Prime Day.  Finally, we tackle our trip to the BigCommerce Partner Summit!Here are the articles we discuss this week: Amazon Compares Buy with Prime with Other Risky Moves by Ina SteinerPrime Day's Mixed Message: Some Merchants Boost Prices During the Event by Paul Conley We also invited all listeners to join us for our upcoming webinar, "Creating New Channels of Growth via Buy with Prime" on July 27th on 1 p.m. Learn more here. 

    This Week in eCommerce: Post Black Friday Check-In

    Play Episode Listen Later Dec 2, 2022 20:15


    Hey y'all! We hope you were able to enjoy your Thanksgiving break as well as Black Friday/Cyber Monday. This week, Jay and Emily check in to see how sales numbers look as well as discuss their oh so interesting Thanksgiving breaks.Here are our latest blog posts: Deep discounts drive Cyber Monday web sales to a record $11.3 billionDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios

    This Week in eCommerce: Last Minute Tips For Black Friday/Cyber Monday Success

    Play Episode Listen Later Nov 18, 2022 61:33


    Welcome back to our first bi-weekly episode of Southern Fried eCommerce! This week, Co-Hosts Jay and Emily get into the festive spirit with a host of great eCommerce articles. They put their heads together to they discuss the articles give their down home holiday take on them.This week, the podcast starts with a look at OnlyFans and their inclusion of social selling. The duo dive into the continued rise of social selling and what this particular case study shows regarding the need for creating engaging content. Next, the pair get into the holiday spirit by diving into the early eCommerce insights on the holiday season so far. Is there anything that be learned to apply to your sales coming up? Last but certainly not least, Jay and Emily cover five tips for businesses during Black Friday/Cyber Monday. Here is our most recent blog posts at EYStudios: Your eCommerce Guide to TikTok: Trends & StrategiesWhy eCommerce Blogging Isn't DeadHow Much Social Media is Too Much?Here are the articles we discuss this week: Creators on OnlyFans Can Add Stores from eCommerce Platform Spring to Their Profiles by David CohenEarly eCommerce Insights from the 2022 Holiday Season (So Far) by Krystin Gresham5 Black Friday Cyber Monday Tips for Business Owners by Meghan CoyleYou Might Also Like:Quick and Effective Ways to Increase Holiday Sales This Season by Reed HartmanDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Optimizing B2B Checkout & Payments

    Play Episode Listen Later Nov 4, 2022 92:36


    We're back with another down home episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Brad Johnston at Balance. With their powers combined, they discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.This week, we start off the conversation with a discussion on the importance of fast payment processing with digital B2B buyers. If you're not enhancing your B2B business for the digital age, you are absolutely going to be left behind. Next, the group learn that Amazon had launched a cash advance program for merchants. They determine if this is good news or another tactic from the so called boogeyman. After that, they dive into the latest eCommerce product releases from new payment methods to fraud updates, so great to see! Finally, the team briefly talks about SEO benefits be utilizing for the holidays.Enter Our Migration Madness Sweepstakes Here.Here is our most recent blog posts at EYStudios: Scary Stories From The Ghosts of eCommerce PastGoogle AdWords, Analytics, and Apps: Your Guide to eCommerce UsesHere are the articles we discuss this week: Fast Payment Processing is Important with Digital B2B Buyers by Mark Brohan, Jason SmithAmazon launches cash advance program for merchants by Tatiana Walk-MorriseCommerce Product Releases: November 2, 2022 by Sig Ueland5 SEO best practices for Black Friday and the holiday season by Maria WhiteDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Mobile Shopping Experiences & Holiday Shopping

    Play Episode Listen Later Oct 28, 2022 88:53


    Hey y'all! We're back with another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Ken Musante at eMerchant. Together they discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.This week, we begin the first of our holiday shopping discussions by tackling holiday financing and the potential penny pinching that might ensue this year. We'll be keeping on eye on that as things progress this season. Then we end our episode with a great in-depth discussion of different mobile shopping experiences and how your business could benefit from some of these up and coming opportunities.Enter Our Migration Madness Sweepstakes Here.Here is our most recent blog posts at EYStudios: How Much Should I Be Spending On Digital Marketing?Branching Out: How To Go International With Your BrandWhat Checkout Methods Should I Be Offering In 2023?Here are the articles we discuss this week: Over 70% of shoppers consider holiday financing as inflation bites: report by Tatiana Walk Morris3 Up-and-coming Mobile Shopping Experiences by Armando RoggioDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Engaging With Generation Z For Halloween and Beyond

    Play Episode Listen Later Oct 17, 2022 93:25


    Hello again! Sorry for the slight break, but we're back for another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Jacob Tooman, the Strategic Alliance Manager for Avalara. Together they discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.This week, our episode begins with the team discussing 4 in-store technology trends and how each piece could effect your online efforts as well. Next, the group dove back into Google with another quick discussion on their content update and how that effects your SEO. Finally, the group gets spooky and discusses Halloween and how understanding your audience can have a big impact when it comes to various holidays.Enter Our Migration Madness Sweepstakes Here.Here is our most recent blog posts at EYStudios: You're Not Amazon, And That's Okay!How BigCommerce Is On The Cutting Edge of Digital CommerceToo Hot, Too Cold and Lukewarm: 3 Common Navigation Mistakes Here are the articles we discuss this week: 4 In-Store Technology Trends That Are Shaping 2022 by Dani JamesGoogle adds more example categories of sites that may be impacted by the product reviews update by Barry Schwartz3 ways Generation Z is celebrating Halloween this year by Lea GrgichSign Up For Our Latest Webinar: The Big Review Here.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Understanding and Fulfilling Your Customer Needs

    Play Episode Listen Later Sep 23, 2022 63:29


    Hello and welcome back to another fun-filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily get together to discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.This week, our episode begins with Jay and Emily diving into Stitch Fix and how their inclusion of a new service has effectively lost them customers. The duo use this as a use case of what it means to understand what your customers are actually looking for and not losing their interest in the process of fulfilling those needs. Next, the pair discuss Google's content update and how so far it is not as helpful as it may seem...at least for now. Finally, they once again tackle B2B stores and how best to meet customer expectations by expanding to new technologies.Here is our most recent blog posts at EYStudios: Open Source vs. SaaS: Which One is Right For Your Business?Local Delivery and Pick Up In Store Options Are ThrivingDefining The Customer Journey: The Key To eCommerce SuccessHere are the articles we discuss this week: Stitch Fix is losing customers as it competes against itself by Daphne HowlandHow Helpful was the helpful content update by Dr. Peter J. MeyersDistributors have mixed results meeting digital customer expectations by Mark BrohanDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Current and Future Shopping Trends With BigCommerce

    Play Episode Listen Later Sep 9, 2022 102:17


    Hey y'all! Welcome back to another exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Shelley Kilpatrick the Manager, Content Marketing at BigCommerce. The script is flipped where Shelley actually guest hosted the podcast to discuss BigCommerce's Global Consumer Report: Current and Future Shopping Trends.The group broke down the different topics within and examined not only what's trending, but how it relates to merchants, consumers and their personal opinions. Some of the topics included:When, Where and What are Consumers Buying Online?What Factors Influence Purchasing Decisions? How Do Brand Values Impact Trust and Loyalty?Are Consumers Ready to Shop on the Metaverse?How Familiar are Consumers with NFTs?Do Consumers Want to Pay with Cryptocurrency?Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Jay Goes To The BigCommerce Partner Summit

    Play Episode Listen Later Sep 2, 2022 21:04


    Happy Labor Day Weekend! It's another half episode of the Southern Fried eCommerce podcast this week as Jay has just freshly returned from the BigCommerce Partner Summit. He breaks down what his favorite moments from the event as well as some sneak peaks for EYStudios as we head into the Fall.Don't worry loyal podcast listeners, there is still plenty more content to consume as we go into the log weekend.Here are our latest blog posts: What Are Some Common Blogging Mistakes Businesses Make?Why You Shouldn't Be Scared of Third Party MarketplacesDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Capturing a Customer's Attention With Engaging Ads

    Play Episode Listen Later Aug 26, 2022 64:25


    Hi, Hello, & Welcome back to another action packed episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily get together to discuss the latest eCommerce articles, as well as their first listener question, and give their best southern fried take.This week, our episode starts off with our first listener question! They asked "Should newcomers get into eCommerce?". Jay and Emily break down the basics of what it means to start an eCommerce business and what you need to consider to take those first steps. Then, they move onto a Yahoo! infographic that focusses on grabbing attention through different types of ads. Finally, the pair round out the podcast with the discussion of inflation and holiday shopping.Here is our most recent blog post at EYStudios: Out With The Old: When To Ditch Old BrandingHere are the articles we discuss this week: No Attention, No Impact [Infographic]Inflation May Lead to Early Christmas Shopping by Armando RoggioOther article of interest:Cisco Eyes Faster Growth On Digital Transformation Trends by Paul DemeryDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Are You Already Behind On Holiday Preparations?

    Play Episode Listen Later Aug 19, 2022 60:35


    Welcome back to another fun-filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily get together to discuss eCommerce articles both old and new to give you the best takes to optimize your business strategy.This week's episode has a centralized focus on the holidays. If you haven't started planning now, you are already behind. Our first article tackles ad spending and how July was the worst month in two years. A lot of opportunities to get ahead of other businesses, especially to get ahead on holiday sales. Our team then moved to Amazon fulfillment and their new peak season fees. A lot to consider when you're selling to customers for the holidays. Finally, we discuss how Facebook is sunsetting live shopping in favor of their Reels. Here are a few of our most recent blog posts at EYStudios. These are: The 4 Types of Actions In An Uncertain Economy100 Days To Black Friday: Is Your eCommerce Site Ready?Why Site Speed Is Important and How a Development Agency Can HelpHere are the articles we discuss this week: July Was The Worst Month For Ad Spending In 2 Years by Daniel KonstantinovicAmazon Announces First Peak Season Fee For Its Fulfillment Services by Max GarlandThe Facebook Live Shopping Feature Is Going Away by Nicole FarleyDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Optimizing Your Social Strategy To Target The Right Audience

    Play Episode Listen Later Aug 12, 2022 56:33


    Hey Y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back from their trip to the big easy and ready to discuss eCommerce. Sit back as the pair read the latest eCommerce articles and give them their southern fried  spin.This week's episode starts with Vitamin Water making their big debut on TikTok...to not so great results. The team discuss strategies that businesses could learn from to make sure the same doesn't happen to them. Next, the team look at the drop in eCommerce prices and the rise in groceries as they once again discuss opportunities for businesses to prepare for uncertain times.Here are a few of our most recent blog posts at EYStudios. These are: New Colorado Retail Delivery Fee: Everything You Need To KnowTop 7 Ways To Increase ROI For Your SiteTactics For Re-engaging Abandoned Cart Customers (Without Being Annoying)Here are the articles we discuss this week: Social Files Newsletter by Tommy Clark, a Workweek FriendE-commerce prices decline for the first time in over two years: Adobe by Tatiana Walk-MorrisBe sure to check out the webinar recording for How to Modernize You B3B Digital Commerce Experience featuring Jay as well.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Investing In Your Business During Uncertain Times

    Play Episode Listen Later Jul 29, 2022 64:38


    Hello again & welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back and better than ever. They are once again ready to provide you with all the best eCommerce articles from the week along with their own personal spin. This week's episode begins with Shopify laying off 10% of their workforce and how this relates to small businesses. It's important to make sure your business is building strategies and contingency plans to keep your business going during uncertain times. Next, the duo discuss different strategies that businesses can invest in to help lay some ground work including marketplaces and affiliate marketing. After that, the discussion focusses on B2B and how there are a number of niche marketplaces for your business to look into. Finally, the podcast concludes with a discussion on promotions and discounts.Here are a few of our most recent blog posts at EYStudios. These are: What Are The Best Social Platforms For My Business?How To Build Trust In Your Online StoreThe Most Common Mistakes Businesses Make When Implementing AnalyticsHere are the articles we discuss this week: Shopify reports $1.2B net loss, lays off 10% of its workforce by Dani JamesNo eCommerce Company is Island by Christopher DobrothAs revenue grows, B2B marketplace head counts climb as well by Mark BrohanPromotions and  Discounts: UX/CX considerations for eCommerce brands by Nikki GillilandDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Should Businesses Be Adopting Cryptocurrency Payments?

    Play Episode Listen Later Jul 8, 2022 87:28


    Hey y'all! Welcome back to another exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the lovely Roddy Smith of Rewind. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. This week's podcast starts out with another great discussion on B2B and the growth of marketplaces. Once again, it's important you're making these moves or you will be left behind. Next, the group dives into cryptocurrency and whether or not it should be a main stream practice with eCommerce businesses. Finally, the group dives into the new Pinterest API and how that can be an excellent addition for businesses to adopt into their social strategy.Here is a rundown of our most recent blog posts at EYStudios. These are: What Is Branding? How Do You Grow a Business?What Does SaaS Mean? Why Should Your Business Care?Here are the articles we discuss this week: Why B2B Marketplaces are now a mainstream digital commerce sales channel by Mark BrohanHow Retailers are Approaching Cryptocurrency Payments by Dani JamesPinterest API for Shopping Highlights Host of New Commerce Features by David CohenHere are some resource links from Rewind:Shared Responsibility ModelTop 5 Experiments Entrepreneurs Need to Grow Their BusinessEbook: How to Secure Your Ecommerce StoreFitness Retailer has 100,000 SKU's Wiped From Online StoreDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: A 4th of July Check-In

    Play Episode Listen Later Jul 1, 2022 12:38


    Happy 4th of July weekend and welcome back to another half episode of the Southern Fried eCommerce podcast. Jay and Emily say "hello", tell their weekend plans and Jay answers the all important question "Did he go to the movies with his wife?" The best part? We have plenty of additional EYStudios content to consume.Here are our latest blog posts: Southern Fried eCommerce Episode 33 RecapWhat is Branding? How Do You Grow A Brand?Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: How To Use The Latest Technologies To Engage Young Consumers

    Play Episode Listen Later Jun 24, 2022 68:14


    Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are a little tired but once again excited to bring you the latest eCommerce articles to discuss. This week's episode begins with the team once again diving into AR and how the younger generations such as Gen Z are really gravitating towards newer technologies. We continue that topic into our next article where the co-CEO of PacSun sheds a little light on how they tap into those markets. Next, we move onto discussing ad spending and how businesses need to be investing money into getting their products out there, even with a looming recession. Finally, Jay and Emily briefly touch on how to make those classic businesses look to the horizon for new ideas instead of staying in the past.Here is a rundown of our most recent blog posts at EYStudios. These are: The Benefits of Advertising of FacebookWhy Every eCommerce Business Needs PPCSouthern Fried eCommerce Episode 32 RecapHere are the articles we discuss this week: Shoppers who use AR less likely to return purchases: Snap by Tatiana Walk-MorrisHow PacSun engages young consumers in the physical and virtual worlds by Sheryll PoeAd spending will remain strong despite a looming recession by Daniel KonstantinovicA startup marketplace aims to digitize metals procurement by Jim DalyDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Preparing Your Business For Upcoming Holiday Success

    Play Episode Listen Later Jun 17, 2022 71:46


    Welcome back Southern Fried eCommerce podcast fans! (or Fried-Heads) This week, Co-Hosts Jay and Emily review the latest eCommerce articles and discuss them with their own southern flair. We kick off this week's episode discussing Amazon Prime Day and what businesses need to do to prepare. Even if your business doesn't sell on Amazon, there is still plenty you can do to profit! Next, we dive into The North Face and see how their PPC strategy can be replicated for small businesses. After that, we dive back into planning and discuss back-to-school. Planning is essential if you're looking for success. Finally, we once again talk about the successful platform TikTok and how your business needs to get in now before it's too late.Here is a rundown of our most recent blog posts at EYStudios. These are: New Marketing Trend: Opting Out of Sensitive HolidaysWays To Improve Your Email Marketing StrategySouthern Fried eCommerce Episode 31 RecapHere are the articles we discuss this week: Amazon Prime Day 2022 Kicks Off July 12 with 3 Weeks of Early Savings by Ina Steiner4 Things To Learn about Paid Search from The North Face by Jason TabelingBack-to-school sales growth will be more in-store than online by Don DavisHello Alice Examines Why SMBs are Flocking to TikTok by David CohenDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week In eCommerce: Are Virtual Try-Ons The Next Big Move For Small Businesses?

    Play Episode Listen Later Jun 10, 2022 70:32


    Welcome back to a much healthier episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back in action and ready to discuss the latest eCommerce articles despite the fact that Jay had a bit of car trouble this week... We begin the podcast by discussing Jay's favorite brand, Barbie and how they've partnered with Forever 21 to launch a new metaverse experience. After discussing the inevitability of this movement, we move onto discussing values-driven consumers and how some customers are more interested in a company's values over pricing. We then have a first on the podcast and discuss an EYStudios article and how Target+ is the next big step on a business' omnichannel journey. Finally, we go back to the virtual try-on world and discuss that further. Is it just a fad or is this the next big step for businesses? Here is a rundown of our most recent blog posts at EYStudios. These are: Maintaining Your eCommerce Brand During Uncertain Times8 Ways To Engage Your Online CustomersHere are the articles we discuss this week: Forever 21, Barbie launch summer collection available in the metaverse by Tatiana Walk-MorrisWhat do values-driven consumers care about? by Dave FranklandTarget+: What you need to know about BigCommerce's Beta Program by Jess RichmondAmazon launches virtual try-on for shoes by Dani JamesDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Emily is Sick

    Play Episode Listen Later Jun 3, 2022 6:21


    Welcome back to another quick check-in episode of Southern Fried eCommerce! Emily is unfortunately sick so no big episode this week. Instead, Jay and Emily quickly catch up and let everyone know they should hopefully be back for more southern fried goodness next week. The good news is there is still plenty of EYStudios content you can enjoy in the meantime. Here are our latest blog posts: Top 5 Tips For eCommerce PPC CampaignsWhy is Content Important to Websites?Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Satisfying Customers Needs Through Loyalty Programs & Website Design

    Play Episode Listen Later May 20, 2022 83:44


    Welcome back to another fun and exciting episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by the Manager of Strategic Alliances for Avalara, Tom Arehart. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. We start this week's podcast by discussing  Avalara and how they are much more than the taxes you dread every April. We then look into Ulta's new media network and how creating a good customer loyalty program and truly improve your eCommerce business. Next, the group makes fun of their age by analyzing how the different generations engage with website design and how they are communicated to by brands. Finally, the group looks at Google advertising and how Apple's option to remove tracking impacts what decisions eCommerce businesses should be making.Here is a rundown of our most recent blog posts at EYStudios. These are: What Do BigCommerce's Omnichannel Features Mean For Your Business?Southern Fried eCommerce Episode 29 RecapThe Biggest Sales Holidays and What It Means For Your eCommerce SiteHere are the articles we discuss this week: Ulta unveils media network powered by data from 37M rewards members by Peter AdamsWeb Design for Everyone Please No One by Barbara CarneiroAs Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn't matter by Jeremy GoldmanOmnichannel month is still in full swing at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.Finally, we are offering an Omnichannel webinar to help businesses make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: The Current State of eCommerce Subscriptions

    Play Episode Listen Later May 13, 2022 85:58


    Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by partner manager and subscription expert, Casey Coughlin of Recharge. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. We start this week's podcast by discussing Recharge and how their business helps surprise and delight customers with their subscription offerings. We dive into the businesses that are doing well and some that potentially Jay and Emily might purchase from. (A candle subscription? Count us in.) Next, they dive into the 3 trends that will help brands stay on top of eCommerce: Influencer Marketing, Personalization, and AI/Automation. Finally, they tackle users beginning to unsubscribe from their services and what businesses can do to keep that retention up!Here is a rundown of our most recent blog posts at EYStudios. These are: Client Spotlight: McFarlane Toys StoreSouthern Fried eCommerce Episode 28 RecapWhy eCommerce is Moving To An Omnichannel ApproachHere are the articles we discuss this week: The Great Unsubscribe by Pamela Danziger3 Trends to Understand to Stay on Top of eCommerce by Bharat KanodiaWe're continuing  Omnichannel month at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.In addition, we are offering an Omnichannel webinar to help businesses make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.Here are some resource links from Recharge:The State of Subscription CommerceSucceed With SubscriptionsCommunity PortalDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Why Omnichannel Is Essential For Your Business

    Play Episode Listen Later May 6, 2022 53:53


    Hi, hello and welcome back to another episode of Southern Fried eCommerce! Hosts Jay and Emily joined together once again to review the latest topics of the week and do a roundtable discussion of those eCommerce articles.Jay & Emily start off the podcast on a sadder note as they dive into the the decline in eCommerce stocks. As customers are going back to brick & mortar, there are still plenty of ways to capture their interest online. Especially with a solid omnichannel strategy. Next, the team look at Amazon as they discuss their ways of getting big brands in front of customers with more product placement. Finally, we round out the podcast by once again tackling omnichannel and why it is such a success with eCommerce businesses.Here is a rundown of our most recent blog posts at EYStudios. These are: Why Can No One Define Omnichannel?Omnichannel and Social Media Marketing: The Natural PartnershipHere are the articles we discuss this week: eCommerce Stocks Plummet As Consumers Pull Back Online Spending by Lauren ThomasAmazon Looks to Lure Brands with new Streaming Tech Integrations by Peter AdamsSurvey Reveals Why Omnichannel is Key To Retail Success by Robert DalheimThis month is Omnichannel month at EYStudios! To celebrate, we are offering a free Omnichannel consultation with our team and BigCommerce. The best part? You don't need to have a BigCommerce store!Interested? Sign up here to receive yours at eystudios.com/strategic-consulting/.In addition, we are offering an Omnichannel webinar to help business make sense of all the sales channels and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/7298522323966403595.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Strategies To Invest In To Future-Proof Your Business

    Play Episode Listen Later Apr 22, 2022 66:27


    Hello and welcome to another episode of Southern Fried eCommerce! Hosts Jay and Emily are without  a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles.We are continuing SEO Month at EYStudios here where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/.In addition, we are offering a SEO webinar to help business make sense of all the SEO jargon and just help Make It Make Sense. Register for the webinar at https://register.gotowebinar.com/register/9136406586753783055.Jay & Emily start off the podcast by once again diving back into the Metaverse and discussing Gen Z's draw to branded content in video games. While small businesses can't partake now, it's a lot to think about for the future of gaming and advertising. Next, the team discusses B2B again and making sure you're investing in your digital business otherwise you WILL be left behind. Jay and Emily then touch on omnichannel and the dominating force that is the Latin American market. Finally, the pair wrap up this week's podcast discussing SEO and how Google has been showing less than appealing search results.Here is a rundown of our most recent blog posts at EYStudios. These are: Intro to Google Analytics: How To Read The Basic DataSolving the World's Problems Through Better MerchandisingPeople Over Data: Why Data Matters But People Matter MoreHere are the articles we discuss this week: What Gen Z Wants to See From Brands as Metaverse attachments grow by Peter Adamshttps://www.retaildive.com/news/gen-z-brand-metaverse-preferences-Fortnite-Roblox/622319/Many organizations lag investing in better digital supply chain ecommerce tools by Mark Brohanhttps://www.digitalcommerce360.com/2022/04/20/companies-lag-spending-money-on-digital-supply-chain-and-ecommerce-applications/Performance - driven ad formats dominate Latin American retail media markets by Matteo Ceurvelshttps://www.emarketer.com/content/latin-american-retail-media-markets Is Google Search Worse? Many Seem to Agree by Roger Monttihttps://www.searchenginejournal.com/is-google-search-worse/446919/#closeDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: How Creating Unique Content Can Boost Your Business

    Play Episode Listen Later Apr 8, 2022 62:55


    Welcome back to another fun filled episode of Southern Fried eCommerce! Hosts Jay and Emily are without  a guest this week so together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. This month is SEO Month at EYStudios where we are offering FREE SEO Audits to eCommerce businesses. Interested? Sign up here to receive yours at eystudios.com/services/seo/. Jay & Emily start off the podcast this week by discussing B2B businesses and their need to join the digital space. It's not a matter of if your business should, it's how do I craft a strategy that converts. Next, the two dive back into TikTok where they discuss TikTok's rising eCommerce sales. While Jay can't seem to grasp the variety of content TikTok provides, it continues to be a a great revenue source for businesses and should absolutely be something businesses consider. Finally, to really get into the spirit of SEO Month, they two dive into SEO and the value behind good written content. It's not something that an AI can just craft for you.Here is a rundown of our most recent blog posts at EYStudios. These are: What Is Ranking On Page 1 On Google? And How To Improve Your RankingThe Anatomy Of A WebsiteWhat Are The Benefits of Using Magento over WordPress?Here are the articles we discuss this week: Manufactures Gain Back Sales Ground by Mark Brohanhttps://www.digitalcommerce360.com/2022/04/07/manufacturers-gain-back-sales-ground/How does TikTok commerce stack up against Instagram and Facebook? by Jasmine Enberghttps://www.emarketer.com/content/tiktok-commerce-instagram-facebook Google doesn't want your AI-generated SEO spam content by Danny Goodwinhttps://searchengineland.com/google-ai-generated-content-spam-383454 Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Jay & Emily Check In

    Play Episode Listen Later Apr 1, 2022 10:01


    Welcome back to a fun sized version of Southern Fried eCommerce! Cohost Jay and Emily stop by to say hello, share their big weekend plans, and let the audience know that we'll be back next week for more southern fried fun.For now, there's still plenty of EYStudios content for you to enjoy until we reconnect. These are: Southern Fried eCommerce Episode 25 RecapTiming Matters — When is the Best Time to Reach My Audience?Search Engines Don't Buy Your Stuff. People Do. 10 Habits That Could Cost You a SaleDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week In eCommerce: Marketing Takeover Edition

    Play Episode Listen Later Mar 25, 2022 63:21


    Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Emily left to host the show solo which means the Marketing Department is taking over the podcast! Along with our host, Jessica Richmond, our Content Specialist along with Mara Lewellyn, our new Digital Marketing Coordinator join the podcast to give their expertise. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles with their own marketing spin. This week, after a healthy discussion of their love of Pride and Prejudice, the group once again covers the metaverse and its draw for big businesses. They dive deep into the longevity of it and the future of marketing with the rise of Generation Alpha. Next, the team discusses Instagram's new ability for all users to take products. Is this a new feature that can easily be exploited by online trolls? Or are their ways small businesses can combat this for the betterment of their business? Finally, the group discuss the rise of people venturing outdoors and how businesses should craft their marketing strategy accordingly.The articles included: Last year, Nike embraced the metaverse. How's that paying off? by James Halehttps://www.tubefilter.com/2022/03/23/nike-metaverse-nfts-nikeland-users/All Instagram Users in US Can Now Create Product Tags by David Cohenhttps://www.adweek.com/social-marketing/all-instagram-users-in-us-can-now-create-product-tags/L.L. Bean sales spiked 14% last year as more consumers played outdoors by Daphne Howlandhttps://www.retaildive.com/news/ll-bean-sales-spiked-14-last-year-as-more-consumers-played-outdoors/620714/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: The Rise of Inflation, Influencer Marketing & Amazon Marketplace Listings

    Play Episode Listen Later Mar 18, 2022 67:22


    Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by affiliate marketing and data expert, Stephen Orebaugh of Branded Research, Inc.. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles. This week, the group covers the rise in consumer spending along with the rise of inflation. Is this something that will last a long time or are we set to have a decline soon? Also, what's up with the lack of bacon in grocery stores? Next, the team dives in Amazon Prime Day and it's guessed date. They determine if Amazon is a necessary evil and if a small/medium sized business should join their marketplace or fight the good fight alone. Finally, the group dive back into TikTok to discuss the new ability to have shoppable recipes and how influencer marketing continues to dominate.The articles included: Adobe: U.S. Consumers Spent $1.7 Trillion Online During the Pandemic, Rapidly Expanding the Digital Economy by Adobehttps://news.adobe.com/news/news-details/2022/Adobe-U.S.-Consumers-Spent-1.7-Trillion-Online-During-the-Pandemic-Rapidly-Expanding-the-Digital-Economy/default.aspx When is Amazon Prime Day? Experts predict July 11 or July 18 by Paul Conleyhttps://www.digitalcommerce360.com/2022/03/17/when-is-amazon-prime-day/That TikTok Food video making you hungry? Order the ingredients on Instacart. By Sam Gutellehttps://www.tubefilter.com/2022/03/16/instacart-food-tiktok-shopping-list-hearst/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Twitter Shops, DTC Businesses & BigCommerce

    Play Episode Listen Later Mar 11, 2022 75:07


    Hello again to another exciting episode of the Southern Fried eCommerce podcast! This week. Co-Hosts Jay and Emily are once again joined by a guest from the BigCommerce platform. Sr. Account Executive, Evan Perkins graces the podcast to provide his enterprise expertise. Together, the group dives into the latest topics of the week by reviewing published eCommerce articles. This episode features the debut of Twitter Shops in Beta. How does it stack against the competition? Is it even competition? Next, the discussion turns to the growing food vertical and how merchants can benefit from growing their business there. Finally, the group wraps up by discussing small DTC businesses and what they need to do to really get their revenue closer to $1M.The articles included: Twitter Shops Debuts in Beta by David Cohenhttps://www.adweek.com/commerce/twitter-shops-debuts-in-beta/Nationwide Food Distributor Names Top Digital Executive by Mark Brohanhttps://www.digitalcommerce360.com/2022/03/09/nationwide-food-distributor-names-top-digital-executive/Roughly 75% of DTC brands bring in under $1M in online sales: report by Tatiana Walk-Morrishttps://www.retaildive.com/news/roughly-75-of-dtc-brands-bring-in-under-1m-in-online-sales-report/620007/ Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: An International Take On TikTok, The Metaverse & Overall eCommerce

    Play Episode Listen Later Mar 4, 2022 84:53


    Welcome back to another episode of the Southern Fried eCommerce podcast! This week is a meeting of the southern minds. Co-Hosts Jay and Emily are joined by southern Italy residents Gaia and Leonardo of Zakeke, the 3D configurator & AR tool.  Together, the group covers the latest topics of the week by reviewing published eCommerce articles. On this episode, the group first tackle TikTok's decision to bump up their max length to 10 minutes and the overall impact on eCommerce merchants. The team then dives into product marketing in video games with American Eagle debuts on Roblox. Is it a natural progression of marketing or is this encroaching on too much influence on the younger generation?The articles included: TikTok bumps up max video length to 10 minutes by Todd Spanglerhttps://variety.com/2022/digital/news/tiktok-maximum-video-length-10-minutes-1235191773/American Eagle debuts on Roblox with inclusive club showcasing spring apparel by Peter Adamshttps://www.retaildive.com/news/american-eagle-debuts-on-roblox-with-inclusive-club-showcasing-spring-appar/619764/ Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: How To Win Sales And Influence Customers On Social Media

    Play Episode Listen Later Feb 25, 2022 80:46


    Hello there and welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by a very special guest, Chloe Fisher from Clyde. With their powers combined, they cover the latest topics of the week by reviewing published eCommerce articles. On this episode, the group does everything in their power to try and win over Practical eCommerce to make their next list of top podcasts. They then cover Macy's eCommerce strategy and their rejection of any spinoffs.  Next, they dive into social media once again and put a lens of the successful Magnolia Boutique and their strategy to attract new customers. Finally, they play a little game to see what the top-performing categories were for the 2021 holidays. The articles included: 17 Podcasts for Online Merchants in 2022 by Sig Uelandhttps://www.practicalecommerce.com/podcasts-for-online-merchants Macy's rejects eCommerce spinoff as it looks to build on digital growth by Ben Unglesbeehttps://www.retaildive.com/news/macys-rejects-e-commerce-spinoff-as-it-looks-to-build-on-digital-growth/619197/Magnolia Boutique's social media posts result in 79% jump in web sales by Gretchen Saloishttps://www.digitalcommerce360.com/2022/02/24/magnolia-boutiques-social-media-posts-result-in-79-jump-in-web-sales/ The Top-Performing categories and retailers of the 2021 holidays by Andrew Lipsmanhttps://www.emarketer.com/content/top-performing-categories-retailers-of-2021-holidays Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: B2B, Valentines & Social Shopping Growth

    Play Episode Listen Later Feb 11, 2022 81:18


    Welcome back to another fun filled episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by two very special guests, Megan Smith and Ali Tomer from EYStudios. They introduce the new faces to the EY podcast and together, they cover the hot topics of the week by reviewing published eCommerce articles. This week, the focus was once again on augmented reality as we focused our lens of Snapchat. After that we discussed B2B Buyers preferring eCommerce over traditional means. Finally, we finished off the podcast by discussing the surge in Valentine's Day shopping.The articles included: Snapchat's AR shopping upgrade points to social commerce future by Robert Williamshttps://www.retaildive.com/news/snapchats-ar-shopping-upgrade-points-to-social-commerce-future/618431/ Charts: B2B Buyers Prefer eCommerce by Adel Boukarroumhttps://www.practicalecommerce.com/charts-b2b-buyers-prefer-ecommerce 3 reasons consumers are going all out for Valentine's Day by Katherine Cullenhttps://nrf.com/blog/3-reasons-consumers-are-going-all-out-for-valentines-day Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Email Marketing, Augmented Reality & the Metaverse

    Play Episode Listen Later Feb 7, 2022 76:15


    Hey Howdy Hey! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by a special guest, Michael Potters from Gorgias. Together, they cover the hot topics of the week by reviewing published eCommerce articles. The slow downfall of Facebook was a big topic of discussion this along with new technologies businesses should keep their eyes on.The articles included: Facebook's Terrible, Horrible, No Good, Very Bad Week by Isobel Asher Hamiltonhttps://finance.yahoo.com/news/meta-poised-suffer-largest-one-122010583.htmliOS 15: Impact on Email Marketing to Date by Carolyn Nyehttps://www.practicalecommerce.com/apple-ios-15-impact-on-email-marketing-to-date Pinterest adds augmented reality feature for home decor by Tatiana Walk-Morrishttps://www.retaildive.com/news/pinterest-adds-augmented-reality-feature-for-home-decor/618088/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Big Retailers vs Small Business; How To Optimize Design & Social Media To Your Advantage

    Play Episode Listen Later Jan 21, 2022 83:39


    Howdy and welcome back! On the latest episode of the Southern Fried eCommerce podcast, Jay and Emily take on the latest eCommerce happenings from big box retailers to social advertising. Our special guest on this week's podcast is none other than our Content Specialist/SEO Guru Jessica Richmond. The group team up to talk big box retailers and how making smart decisions with your user experience and marketing can have a big impact on your business.We begin the podcast with a rundown of our most recent blog posts at EYStudios. These are: Common Mistakes That Doom Small Business WebsitesSouthern Fried eCommerce Episode 17 RecapWe then begin our deep dive into this week's top articles: eCommerce Design is Critical (but Misunderstood)https://www.practicalecommerce.com/ecommerce-design-is-critical-but-misunderstood Walmart U.S. President and CEO John Furner on the ‘next normal' for the retail industryhttps://nrf.com/blog/retail-leadership-in-action-with-walmart-ceoAdobe is Betting on An OMnichannel Future With Its New Tech for Retailershttps://www.forbes.com/sites/joanverdon/2022/01/18/adobe-is-betting-on-an-omnichannel-future-with-its-new-tech-for-retailers/?ss=retail&sh=3600a8e57637Digital ad spending outlook blows past previous forecastshttps://www.emarketer.com/content/digital-ad-spending-outlook-blows-past-previous-forecastsDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Holiday Recap, Conversion Rates & Social Media Shopping

    Play Episode Listen Later Jan 18, 2022 62:31


    We're back and better than ever! On this new 2022 episode of the Southern Fried eCommerce podcast, cohosts Jay and Emily cover the latest eCommerce happenings. Our special guest to kick off after the break is our eCommerce Consultant/Sales Extraordinaire, Supro Paul. We begin the podcast with a rundown of our most recent blog posts at EYStudios. These are: Is Your Site ADA Compliant? What To Do If It's Not10 Problems eCommerce Businesses Face (And How To Fix Them)Do You Have A Google My Business Listing? Is It Right For Your Business?Which Digital Marketing Services Should I Use For My Business? We then begin our deep dive into this week's top articles: Adobe: Holiday e-commerce topped $204B in the US by Daphne Howlandhttps://www.retaildive.com/news/adobe-holiday-e-commerce-topped-204b-in-the-us/617131/Which device drives the highest ecommerce conversion rates for US retailers?https://www.emarketer.com/content/which-device-drives-highest-ecommerce-conversion-rates-us-retailers Studies Predict Social Media Will Be Biggest Influence on Shopping for Decades by Catherine Erdlyhttps://www.forbes.com/sites/catherineerdly/2022/01/12/studies-predict-social-media-will-be-biggest-influence-on-shopping-for-decades/?ss=retail&sh=c9301341f53bFinally, we touch on the following articles at the end to round out our discussions:Stats roundup: Online grocery since COVID-19 by Econsultancyhttps://econsultancy.com/stats-roundup-online-grocery-post-covid-19/Frequent online shoppers make half their web purchases on marketplaces.https://www.digitalcommerce360.com/2022/01/13/frequent-online-shoppers-make-half-their-web-purchases-on-marketplaces/?utm_campaign=Take5&utm_medium=Email&_hsmi=200880030&_hsenc=p2ANqtz--bhoLeUX8g-1nLEBzTUgNTWaz1OK1nbfck2zjkXoo9y9vj-_VBsMKC_xtKeGCYOZcUV_0HWFxm4H3KCQz619DblbiQng&utm_source=2022-01-07-T5-RDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    An eCommerce Festivus For The Rest Of Us

    Play Episode Listen Later Dec 22, 2021 75:33


    On this Festivus themed episode of Southern Fried eCommerce, Jay and Emily are joined by CEO Eric to discuss their eCommerce opinions and air out their grievances to start 2022 off strong. They cover a few eCommerce themed topics that include: Platforms Not Celebrating What Makes Them SpecialLifeless Complimentary Closes In EmailsBusinesses That Lack The Passion To Get InvolvedAgencies That Say That Projects Are "Super Easy"Minimalist Designs With Terrible UXSuper Formal CommunicationsDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Dec. 13 2021 - Dec. 17 2021

    Play Episode Listen Later Dec 20, 2021 74:40


    Hey y'all! Welcome to another episode of the Southern Fried eCommerce podcast! This week, cohosts Jay and Emily discuss the latest eCommerce happenings with our eCommerce consultant at EYStudios, Supro Paul. Generational gaps are on display in this podcast as we discuss buy-now-pay-later options and TikTok advertising. We also throw in a nice dash of holiday wisdom with some advice to carry you into January. The articles included: Gen Zers relied on buy now, pay later during the holidays. It's time to pay up. by Maria Monteroshttps://www.retaildive.com/news/gen-zers-relied-on-buy-now-pay-later-during-the-holidays-its-time-to-pay/610560/ 148 Million Americans Plan to Shop Super Saturday. by Danielle Inmanhttps://nrf.com/media-center/press-releases/148-million-americans-plan-shop-super-saturday7 New Year's Resolutions for eCommerce Companies. by Armando Roggiohttps://www.practicalecommerce.com/7-new-years-resolutions-for-ecommerce-companiesE.l.f goes long form for meme-heavy holiday ‘movie' native to TikTok. by Peter Adamshttps://www.retaildive.com/news/elf-goes-long-form-for-meme-heavy-holiday-movie-native-to-tiktok/611592/ Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Dec. 6 2021 - Dec. 10 2021

    Play Episode Listen Later Dec 13, 2021 64:53


    Howdy! Welcome to another episode of the Southern Fried eCommerce podcast! This week, cohosts Jay and Emily discuss the latest eCommerce happenings with Lead Digital Account Manager, Ivonna Gonzalez. Christmas plans, cryptocurrency and augmented reality are the main topics on discussion with some added southern flair.The articles included: Expand Payment Options to Convert More by Pamela Hazeltonhttps://www.practicalecommerce.com/expand-payment-options-to-convert-more‘Consumers crave experiences': How AR has evolved beyond mere try-on by Robert Williamshttps://www.retaildive.com/news/consumers-crave-experiences-how-ar-has-evolved-beyond-mere-try-ons/611090/DC360 lowers projected 2021 online holiday sales growth to 10.5%https://www.digitalcommerce360.com/2021/12/09/dc360-lowers-projected-2021-online-holiday-sales-growth-to-10-5/ Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Nov. 29 2021 - Dec. 3 2021

    Play Episode Listen Later Dec 6, 2021 75:30


    Hello again to another episode of the Southern Fried eCommerce podcast! This week, COO Jay and Executive Producer Emily chat with our Digital Account Manager, Alex Thompson. After recovering from Cyber Week, they proceed to cover the hot topics of the week by reviewing published eCommerce articles including page load, holiday sales, and cannabis.The articles included: Ecommerce Product Release, Nov. 30 by  Sig Uelandhttps://www.practicalecommerce.com/ecommerce-product-releases-november-30-2021Why Page Load Matters by Pranav Bahadurhttps://www.elasticpath.com/blog/why-page-load-time-mattersCyber Week Online Sales Down 1.4% Physical Store Visits Up by Shelley E. Kohanhttps://www.forbes.com/sites/shelleykohan/2021/11/30/cyber-week-online-sales-down-14-physical-store-visits-up/?ss=retail&sh=78d8ecb5c9bdPoll Reveals Cannabis Shopping Trends for the Holiday Season by A.J. Herringtonhttps://www.forbes.com/sites/ajherrington/2021/12/01/poll-reveals-cannabis-shopping-trends-for-the-holiday-season/?ss=retail&sh=4aec2c911dbd Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Nov. 8 2021 - Nov. 12 2021

    Play Episode Listen Later Nov 12, 2021 71:01


    Howdy! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, COO Jay and Executive Producer Emily are joined by a special guest, Juan Jacinto from BigCommerce. Together, they cover the hot topics of the week by reviewing published eCommerce articles. Holiday shipping is once again a big topic of discussion along with live shopping The articles included: Honest Messaging Drives Conversions this Holiday Season by Pamela Hazeltonhttps://www.practicalecommerce.com/honest-messaging-drives-conversions-this-holiday-seasonDespite Supply Chain Challenges, ‘shoppers won't go home empty-handed' by Jonathan Goldhttps://nrf.com/blog/despite-supply-chain-challenges-shoppers-wont-go-home-empty-handedHasbro Launches first ever livestream shopping event by Tatiana Walk-Morrishttps://www.retaildive.com/news/hasbro-launches-first-livestream-shopping-event/609891/Wayfair sales dip in Q3, it announces plans to open permanent physical stores by April Berthenehttps://www.digitalcommerce360.com/2021/11/11/wayfairs-sales-dip-in-q3-it-announces-plans-to-open-permanent-physical-stores/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Nov. 1 2021 - Nov. 5 2021

    Play Episode Listen Later Nov 5, 2021 81:46


    Welcome to another weekly episode of the Southern Fried eCommerce podcast! This week while CEO, Eric  is on vacation, COO Jay takes a solo host seat. He is joined by Digital Account Coordinator, Mara, Solution Specialist, Phil and Executive Producer Emily. They discuss the hot topics of the week by reviewing published eCommerce articles and giving their collective two cents from TikTok to holiday shipping. The articles included: eCommerce Product Releases: November 1, 2021https://www.practicalecommerce.com/ecommerce-product-releases-november-1-2021 It's a ho-ho-horrible shipping season for small businesses toohttps://www.retaildive.com/news/its-a-ho-ho-horrible-shipping-season-for-small-businesses-too/608947/ What is Live Shopping: A Guide for Ecommerce professionalshttps://ecommerce-platforms.com/creator-economy/what-is-live-shopping#more-55809 Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Oct. 25 2021 - Oct. 29 2021

    Play Episode Listen Later Oct 29, 2021 62:52


    Welcome back to another weekly installment of the Southern Fried eCommerce podcast! This week, CEO, Eric and  COO Jay, reunite to cohost the podcast after some time apart. They are joined with Digital Content Specialist, Jessica , and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents. The articles included: Tractor Supply boast 22M loyalty members, many of them young and ready to spend money by Daphne Howlandhttps://www.retaildive.com/news/tractor-supply-boasts-22m-loyalty-members-many-of-them-young-and-spending/608817/Hasbro hit by supply chain woes as $100M in orders go unfulfilled by Ben Unglesbeehttps://www.retaildive.com/news/hasbro-hit-by-supply-chain-woes-as-100m-in-orders-go-unfilled/608899/ Paypal douses reports of a Pinterest Purchase by Lynee Marekhttps://www.retaildive.com/news/paypal-douses-reports-of-a-pinterest-purchase/608934/Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    This Week in eCommerce: Oct. 17 2021 - Oct. 21 2021

    Play Episode Listen Later Oct 27, 2021 61:03


    Southern Fried eCommerce is back! This week, COO Jay, Solutions Engineer Phil, and Executive Producer Emily discuss the hot topics of the week by reviewing published eCommerce articles and giving our collective two cents. The articles included: eCommerce Product Releases: by Sig Ueland https://www.practicalecommerce.com/ecommerce-product-releases-october-17-2021Stablecoin, CBDCs Could Improve Ecommerce by Armando Riggiohttps://www.practicalecommerce.com/stablecoin-cbdcs-could-improve-ecommerceOnline Holiday Sales to Grow 12% in 2021, DC360 Projects by Jessica Younghttps://www.digitalcommerce360.com/article/online-holiday-sales/?utm_campaign=IRN-2021&utm_medium=Email&_hsmi=172667473&_hsenc=p2ANqtz-8vsurpWA0vBHYbIrpdrh7lp8pa5YCvzqIhyGhI0LAzj681ArrukAXte6Y7NMlPfeHWTD6AhwbSE6W5SWEPQEQrvHa6AQ&utm_source=IRN Holiday Spending Reflects Continued Consumer Demand by Danielle Inmanhttps://nrf.com/media-center/press-releases/holiday-spending-reflects-continued-consumer-demandIs PayPal pining for Pinterest? By Lynn Marekhttps://www.retaildive.com/news/is-paypal-pining-for-pinterest/608668/ Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    Improving Customer Experiences With Google Core Web Vitals

    Play Episode Listen Later Sep 3, 2021 43:54


    In this week's episode of Southern Fried eCommerce, CEO Eric, Solutions Engineer Phil, and Executive Producer Emily discuss the new Google Core Web Vitals and what that means for eCommerce merchants. In this new age with more and more customers shopping online, it's important to make sure your experience is as optimized as possible. Other topics covered in the podcast include: How eCommerce merchants should handle conventionsOptimizing your online experience to increase conversionsDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    eCommerce Hot Takes

    Play Episode Listen Later Jul 9, 2021 50:17


    In this week's episode of Southern Fried eCommerce, Jay and Executive Producer, Emily discuss their eCommerce opinions that might not be part of the majority. They might be hot takes that change with time, but definitely topics worth discussing now.They cover a few hot takes that have been on their mind, including: PWAs and their potential to become an outdated idea quicklyWhy SMS Marketing is a pain for MillenialsHeadless commerce and how it's not a fit for most brandsDesktop hamburger menus being terrible for user experienceDon't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    Tis The Season To Start Thinking About The Season

    Play Episode Listen Later Jun 11, 2021 44:59


    On this festive episode of Southern Fried eCommerce, Eric puts a focus on the holiday season and why it's important to discuss now. He is once again joined by EYStudios Project Manager,  Ivonna Gonzalez who brings her experience working with customers during the holidays as well as her experience fighting off Black Friday shoppers.Topics for this episode include: The importance of prepping for the holiday rush.Building a website vs optimizing your site before November.Different website optimization options to consider.Marketing your holiday deals for maximum effect.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    Transforming Your Site Into a Juggernaut

    Play Episode Listen Later May 14, 2021 49:40


    This week on Southern Fried eCommerce, Eric focuses on what it takes to keep your site optimized long after your new website has launched. He is joined by EYStudios Digital Account Managers, Ali Reynolds and Phillip Jolley from our ongoing marketing and site maintenance service, Runway. Ali and Phillip showcase their technical and creative knowledge as eCommerce consultants and what they do to show value and measure success for their clients.Topics for this episode include: The "set it and forget it" mentalityBuilding trust with a client for optimal consultation.How analytics help craft informed decisions.What businesses should plan for in terms of site maintenance.How to start bringing traffic to your website successfully.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    Taking Care of Business: Website Project Management

    Play Episode Listen Later Apr 30, 2021 60:42


    Project Management and our Full Site process are the names of the game in this episode of Southern Fried eCommerce. Eric and Jay peel back the curtain on how our project management team assists their clients to build their new websites. EYStudios Project Managers, Chris Kosiba and Ivonna Gonzalez bring their years of project management experience to the conversation providing valuable insight and their love of all things nerdy.Topics for this episode include: What clients need to do to prep for the onboarding process.How discovery differed from scope creation during the sales process.Navigating scope changes and what to expect.Our team's quality assurance (QA) testing vs the client's user acceptance testing (UAT).The exciting go-live process Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    What to Expect When You Are Expecting a Site Rebuild - Part 2

    Play Episode Listen Later Apr 16, 2021 50:07


    In the dramatic conclusion of "What to Expect When You Are Expecting a Site Rebuild," Jay and Eric cover the sometimes not too exciting part of starting a site rebuild. Our Solutions Engineer, Phil Grier joins us once again to discuss gathering the correct requirements to create a proper scope as well as the correct budget and timeline you should be expecting for these types of projects. As Jay says "Cheap ain't good and good ain't cheap!"Don't Forget To Subscribe, Rate & Review the Southern Friend eCommerce Podcast! Check us out online at eystudios.com. Be sure to follow us on social media for more updates from the studio at @eystudios as well.

    What to Expect When You Are Expecting a Site Rebuild - Part 1

    Play Episode Listen Later Apr 2, 2021 45:10


    In this week's episode of Southern Fried eCommerce, Eric and Jay cover the initial thoughts an eCommerce business should have when choosing to rebuild their website. Our Solutions Engineer, Phil Grier joins us this episode to bring his 13 years of Yahoo Small Business expertise to the conversation. They cover many topics to help set the stage for a redesign or replatform, including: When do you know it's time for your store to undergo this project?What's the best route to attack a move like this?Building The Site Internally vs Freelancer vs Agency.Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    The Changing eCommerce Landscape

    Play Episode Listen Later Mar 17, 2021 35:31


    In our inaugural episode of Southern Fried eCommerce, Eric and Jay discuss the forever changed eCommerce landscape from March 2020 to March 2021. They cover BOPIS (buy on, purchase in-store), brand messaging as well as the need for fun in what can only be described as the longest year ever. Please Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.

    Claim Southern Fried eCommerce

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel