Basketball to Business

If you're passionate about basketball, content creation, or building a brand from the ground up, this episode is a must-listen. Ian Hietala joins us to share his journey from aspiring trainer to one of the most promising voices in basketball edutainment—blending skill, strategy, and storytelling to make a lasting impact.In this episode, Ian Hietala takes us through his journey as a rising force in the basketball training world, blending education and entertainment to create impactful content for the next generation. He shares how his youth, discipline, and dedication to daily content creation give him a unique edge, while his media agency and online training serve as core revenue streams.Beyond the content, Ian opens up about the importance of building relationships in the training community, learning from mentors, and embracing experimentation—both in business and in training methods. From optimizing his tech stack to setting realistic financial goals, Ian emphasizes the value of consistency, authenticity, and volume in achieving long-term success.00:00 Introduction to Ian Hietala03:01 Goals and Ambitions in Basketball Training06:10 The Art of Edutainment in Basketball Content08:07 Youth Advantage in Content Creation11:11 Daily Routine and Content Strategy15:21 Revenue Streams in Basketball Training18:17 Organic CTAs and Audience Engagement19:26 Tech Stack for Content Creation20:29 Training Sessions and Business Model22:38 Navigating the AAU Landscape24:01 The Impact of Online Presence on Offline Training25:17 Building Relationships in the Training Community26:41 Logistics of Collaborative Training Sessions28:24 Learning from Industry Leaders30:48 The Importance of Experimentation in Training32:07 Scaling Content Creation and Team Dynamics34:28 The Role of Money in Career Development38:01 Setting Realistic Revenue Goals39:59 Content Style and Audience Engagement46:11 Lessons from Failed VenturesWhether you're a coach, creator, or entrepreneur, Ian's story is packed with insights to fuel your own growth. Tap in, take notes, and get inspired to level up with purpose, passion, and consistency.

What's up, basketball trainers? It's been a while. I hope everyone's enjoying the weekend. Let's go straight to business, shall we?In this episode, I'm back with three of the most respected voices in the basketball training world—Peter Danyliv, Shane Hennen and Micah Lancaster—to unpack the major shifts transforming the industry today. If you're a basketball trainer running your own business or dreaming of starting one, this conversation is a must-listen.Together, we explore how the training game has moved beyond just cones and court work into a new era shaped by content creation, personal branding, and social media influence. We dig into the realities many trainers face today: standing out in a crowded online space, building legitimacy without compromising on quality, and turning training into a scalable business.You'll hear real talk about:

You post daily. You train hard. You got talent. So why aren't you booked out? This Sunday, we're unpacking what's really holding back basketball trainers. Spoiler: it might not be your skills — it might be your systems.Will be posting the link  soon.

What's up basketball trainers? I hope everyone had a warm and relaxing holiday season! New year, new goals, new strategies, but same goals - growing our basketball training business as we grow into better versions of ourselves year after year. And so, let's start this year with an engaging conversation with Coach Shane Hennen. In today's podcast episode, Coach Shane reflects on his journey over the past three years, discussing the contrasts between his upbringing in a small town and his current life as a prominent basketball trainer. He shares insights on evolving goals, the balance between content creation and in-person training, and the importance of building a local presence through social media. Shane also delves into navigating brand deals and the grind behind his success, emphasizing the dedication required to thrive in the competitive landscape of basketball training. 00:00 Reconnecting After Three Years02:00 Life Lessons from Small Town Living05:55 Evolving Goals in Basketball Training10:04 Balancing Content Creation and In-Person Training14:03 Finding Inspiration for Content17:50 Building a Local Presence Through Social Media22:01 Navigating Brand Deals and Management25:55 The Grind Behind Success Some takeaways: - Growing up in a small town has its advantages and drawbacks. - At one point, some trainers' focus shift towards impactful training rather than just financial gain. - Content creation is now a significant part even in the basketball training business model. - Social media presence can greatly enhance local business opportunities. - Building a brand requires consistent effort and creativity. - Brand deals can significantly increase income for trainers. - The grind involves doing what others are not willing to do. - Success comes from a combination of talent, hard work, and strategic content creation. I hope you all enjoyed today's podcast episode. We'll surely have more of these with Coach Shane soon, so stay tuned!

What's up, basketball trainers? It's been a while since our last half-time break episode here at Basketball to Business podcast. So, let's go straight to business, shall we? For today's episode, we'll be joined by Coach Justin Furtado. He is the founder of BTG (Beyond The Game), a basketball coaching business. In our conversation, Coach Justin shares his journey from a small town in Northern California to launching BTG (Beyond The Game), his basketball coaching business. He opens up about the challenges of transitioning to a big city and turning his passion into a sustainable enterprise. Moreover, Coach Justin dives into key aspects of his business, including pricing strategies, marketing breakthroughs through email campaigns and social media ads, and tackling seasonality in the industry. He also highlights the importance of community engagement, trust-building, and networking, as well as his vision for global expansion through camps and clinics. 00:30 A little background about Coach Justin 01:55 How It All Started: From High School JV Team to launching BTG (Beyond The Game) 07:45 Building relationships is key to securing gym space for training. 13:10 Budgeting and financial strategies are crucial for sustaining a business. 16:54 Coaches spill some resources that could be of help you and your training business. 19:26 Find out Coach Justin's ultimate goal for BTG - global camps and clinics for athletes and coaches. 22:34 Camps generate the most revenue compared to other services offered by BTG. 26:52 HI Testimonial 27:50 Hear Coach Justin's biggest breakthrough as he runs BTG 28:56 FB Ads, Email Marketing and Google My Business can helps your conversion rates. 35:45 What makes an ad effective is touching the pain point on kids 38:50 Understanding seasonality helps in financial planning for your business. 41:18 Trainers learning from trainers - how fun is that! 47:15 Word of advice from Coach Justin: Constant improvement and building connections are essential to business development. This episode surely offers valuable insights for anyone navigating the world of basketball training and business. Thank you for tuning in to this episode of Basketball to Business. Stay connected for more conversations with basketball enthusiasts who share valuable tips and strategies to help you turn your basketball passion into a thriving business. Catch you in the next episode!

What's up, basketball trainers? In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator, effective techniques for teaching players of all ages, the ideal training schedule, and the concept of "your body is your level" in basketball. We even reflected on our experiences in industries like sales and hardwood flooring and how those lessons have influenced our coaching styles. The conversation also touched on key themes like time management in training, using basketball as a tool for growth beyond the game, the importance of relationships and networking in the basketball community, and the different cultures of the sport in various markets. And towards the end, we emphasized the value of showing love, being a good person in the industry, and staying true to yourself through perseverance while building a successful training business. 00:00 Introduction and Thick Skin in Education04:02 Effective Techniques for Teaching Basketball10:12 The Ideal Training Schedule12:24 Playing Off the Ball in Basketball15:26 Your Body is Your Level in Basketball19:10 Exploring Different Industries and Gaining Perspective24:20 Efficiency and Time Management in Basketball Training25:19 Using Basketball as a Tool for Building26:04 Building Relationships and Networking in the Basketball Community31:23 Understanding Different Basketball Cultures in Different Markets37:25 Showing Love and Being a Good Person in the Industry43:14 Perseverance and Staying True to Oneself in the Basketball Training Business Overall, it was a deep, honest conversation about what it takes to be successful in basketball training and beyond. I hope you guys took away some solid gems from this episode. Thanks for tuning in, and as always, keep grinding and keep growing. Until our next podcast episode!

What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend! Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah. In today's episode, we continue to explore the myths and challenges of being a training professional, discussing the importance of cultivating customers through valuable educational content, the role of social media in generating revenue, and the need to balance entertainment with education. We also touch on the different success between in-person and online training, highlighting the necessity of strong communication with online clients. And finally, we'll share share with you our aspirations to expand into other sports and our hopes for the industry's growth and coexistence. Takeaways: Developing customers is more important than having fans, and providing solid educational materials is crucial to attract clients. Social media can generate revenue, but it requires finding the right balance between entertainment and education. The trainers have different revenue ratios between in-person training and online services. Communication and engagement are key to retaining online customers and ensuring they use the training programs. Expanding into other sports can provide additional opportunities for growth in the training industry. Thanks for tuning in to this special podcast series! We hope you enjoyed the discussion and gained some valuable insights. Stay tuned, as we might bring these great coaches back for another podcast series for more meaningful takeaways and conversations. Don't forget to subscribe and share this podcast with others who might find it helpful. See you next time!

What's up, basketball trainers? Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here. In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with clients to navigating the challenges of getting compensated by NBA organizations. We also delve into the complexities and rewards of the basketball training industry, highlighting the need to consistently showcase your value. Takeaways: Building a brand and putting out content is crucial for basketball trainers to showcase their value and attract clients. The economics of training pros can vary depending on factors such as opportunity cost and travel fees. Trainers need to understand the business side of their profession and set boundaries and expectations with clients. There is a perception that trainers should not be compensated for their time, which is not the case in other industries. Getting paid by NBA organizations can be challenging and trainers need to be prepared for delays.

What's up, basketball trainers? It's been a while since our last episode. And so, we're back with a special podcast three-part series, where we'll dive deep into the business side of basketball training. This series will be split into three parts, with the first part airing today. For the second time around, we're thrilled to have with us coaches Peter Danyliv, Tyler Leclerc, and Micah Lancaster. Together, we'll explore a range of topics, from shifting focus from NBA players to younger athletes, to the challenges of monetization and dealing with agencies. Tune in as we uncover the myths of training pros and share valuable insights on building a successful training business. Part 1: Shifting Focus and Valuing Your Craft as a Basketball Trainer In this first episode, we debunk the myth that training professional athletes is the ultimate marker of success, revealing the often low expectations many pros have for their training. The conversation highlights the shift from focusing on NBA players to developing younger athletes, emphasizing the importance of valuing your craft and getting paid what you're worth. We also stress that success as a trainer comes from building credibility and reputation in the community, rather than simply working with high-profile clients. Takeaways: Trainers need to determine the lifestyle they want and focus on building their business accordingly. Trainers should value their craft and expect to be paid for their work. Training pros does not necessarily lead to financial success or increased clientele. Building credibility and reputation as a trainer is crucial for attracting pro clients. Many pro players have low expectations when it comes to training and are not focused on improving their game. Trainers should prioritize helping athletes get better rather than just maintaining their skills.

What's up, basketball enthusiasts? I turned 31 yesterday, and I'm feeling one year wiser! I had some quality time to recharge and reflect, so I thought I'd share a few "beyond the court" thoughts since it's been awhile: Taxes, and how crucial it is to understand tax obligations, especially the differences between an LLC and an S-Corp. Passive income is often misunderstood; the IRS defines and taxes passive income differently. Also, our training income is always considered active business income. Using basketball training to build, not live Recognizing and maximizing the flexibility we have in our business decisions. Taking time to recharge, like I did on my birthday, is essential even though it made me feel guilty initially Overcoming constraints in our business And just to let you all know, I'm opening up spots for consulting to help other trainers avoid the mistakes I've made and succeed in their own businesses. If you're interested in coaching or advice, feel free reach out to me on Instagram. Have a good weekend everyone!

What's up, basketball trainers? I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league. Some takeaways from this short podcast: Email Campaigns Can Be Profitable The effectiveness of how an email list is used is more important than the size of the list. Segmenting the list and ensuring high deliverability and engagement rates are crucial. Selling through email can increase earnings per hour since the effort to set up emails is minimal compared to the potential revenue generated. Regularly sending out offers helps gauge audience interest and preferences, providing valuable data beyond just generating sales. It's essential to fully utilize the features of email campaign tools to maximize their potential and benefit the business. Finding and mastering tools that can be game-changers for the business, such as CRM, chat widgets, automation tools, and email campaigns, can significantly impact success. Hiring capable and precocious interns, especially those with relevant interests and experiences, can greatly benefit the business. By optimizing and mastering the tools we already have, we can make a big difference in our basketball training business. Enjoy your week, everybody!

Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring. Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving time management and productivity. Here are seven questions I think are worth asking. Pick one of these to ask yourself each day: If this was the only thing I accomplished today, would I be satisfied? What will I say no to today? Is this decision a "Heaven YES"? What is the obstacle or constraint holding me back from what's important? If I only had two hours of work this week, what would I focus on? Should I apply the reverse pilot test? Do I need to reset my calendar with a zero-based time budget? These questions help me stay focused and prioritize effectively. I hope they can be useful for you, too!

What's up, basketball trainers? This podcast is long overdue, but surely worth sharing. I've been reflecting on some insights from a few books I've listened to, and I want to share my thoughts: First, the quality of the questions we ask can significantly impact our growth. For example, asking "What are my customers doing regardless of me?" can help us understand and ride the waves of demand in our industry. It's crucial to recognize that trends don't last forever, so while we capitalize on them, we should also prepare to transition off them when necessary. Additionally, observing what customers are figuring out on their own can highlight areas for innovation. One standout idea for me is addressing frustrations with the traditional AAU setup by looking at successful foreign models, like the club culture in Europe. I also plan to focus more on why our top 10% of customers buy, as understanding this can enhance our marketing and customer relationships. It's essential to consider the right size for our business to maintain flexibility and avoid unnecessary complications. Lastly, reducing interruptions to foster deep work and considering contrarian thoughts like scaling down ambition to achieve more realistic goals can be beneficial. I hope you'll find these insights worth implementing to see how they can improve our basketball training business. Have a great week ahead everyone!

What's up, basketball trainers? Today, I'm just giving you an update to maintain consistency and connect with you all. We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy about. We've had some growing pains with our lease relationship, but we're moving forward. If you own your own gym, kudos to you! I haven't experienced those specific challenges, but I understand both sides have their struggles. Right now, our rent is increasing by 50%, and we just moved all our equipment out of the gym. Despite these challenges, I feel a sense of peace and excitement to continue learning and improving. One key thing I've learned is the importance of "hiring" to buy back your time, as Dan Martell suggests. For instance, hiring a high schooler interested in business can help you focus on growth. Big companies spend a lot to identify problems, as defining them is half the solution. Our 30% decrease could be due to factors like inflation, less organic content, or increased competition. This shows the need to execute wisely and develop skills for future opportunities. Communication is a crucial skill in this industry, and I'm working on honing it through various sales and communication resources. For all we know, basketball and business share similarities, like helping customers improve weaknesses. Remember to focus on your strengths and hire for your weaknesses. Lastly, the 10-80-10 principle is essential: start and end with your trainees, but let others handle the bulk of the training so you can focus on other areas. I hope you find this update helpful. Have a great 4th of July! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here. SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a business perspective because they generate $60 billion a year and their stories resonate with both kids and adults. But today, I'm not here to talk about Disney. Instead, I want to share something unorthodox: my interest in ants. I was observing ants recently and reflecting on Proverbs 6:6-8, which teaches about diligence and preparation. Ants work tirelessly without a boss, stockpiling food for winter. This proverb reminds us to adopt good habits now to avoid laziness and prepare for tougher times ahead. I see a parallel between ants and us. Like ants, we can achieve much more together than alone. This is why I'm keen on finding another basketball training partner with flexible hours—it's like the difference between hunting rabbits and deer. Together, we can accomplish more and handle greater challenges. Preparing now, during the summer, by working hard and smart, ensures we can be at peace during the slower winter months. I've learned that having a strong work ethic and smart strategies is key. Bill Gates once said that lazy people find the most efficient ways to do things, but that's not my approach. I believe in working hard first to work smart later. So, let's build good habits now and be as focused and diligent as an ant colony. This idea also comes from an interesting article by Andrew Exposito on LinkedIn. Let's learn from the ants and have a productive day! Talk to you next time! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our name. I recently realized, similar to how medical residents learn under supervision, we could adopt a similar model. Instead of focusing solely on marketing and recruiting, our main constraint right now is having enough trainers to meet the demand. The idea is to transition from being owner-operators to just owners, by bringing in people who are eager to continue their basketball education under our guidance. I've been thinking a lot about recruiting and training new trainers. Finding the right teammates can feel like college basketball again with the camaraderie and teamwork. However, it's crucial to ensure they meet our standards and are well-received by parents. Inspired by Dan Martell's "Buy Back Your Time," I'm focusing on hiring to reclaim time, not just grow the business. This involves applying the 10-80-10 rule: handle the first 10%, delegate the middle 80%, and finish the final 10%. This approach allows us to focus on high-value tasks while ensuring our trainees get quality training. My goal is to find the right fit and create a sustainable model that benefits both our trainers and business. Thanks for listening, and I hope you found this helpful! If you did, please share it with another trainer. See you next time! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

I was catching up with Daniel Fowler, reminiscing about our basketball days and how we've transitioned into new careers. We agreed that reliability and camaraderie are key in pickup games, values we learned at Furman University. Daniel also shared his journey from being a basketball player to a financial advisor, highlighting the challenges and opportunities he faced. Hearing about his intense financial exam studies and the personal financial habits he's developed as an advisor was inspiring, showing how the discipline and integrity from our basketball days continue to shape our lives. Takeaways from this podcast episode: Reliability and camaraderie are important in pickup games and can contribute to a positive experience. Values such as caring, urgency, and diligence learned from basketball can be applied to business and other aspects of life. Transitioning to a new career requires taking a leap of faith and being open to new experiences. Studying for financial exams can be challenging, but perseverance and a disciplined approach can lead to success. Becoming a financial advisor can lead to personal financial growth and a sense of responsibility in managing one's own finances. I hope this podcast gave you some value, not just in the basketball training industry but life, in general, too. 'Til our next podcast! Hope you guys are having a great week so far :) --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers?In today's episode, I discussed two intriguing topics: the similarities between pickup basketball and running a basketball training business, and a thought experiment about the replaceability of coaches versus trainers. Reflecting on my early morning pickup game, where we lost by two points, I realized how both scenarios involve performing without an audience, emphasizing personal standards over external validation. This mirrors our backend work in training, where we strive to over-deliver despite fatigue or life's challenges. Competing in pickup games is akin to our business approach—focusing on personal goals rather than competing against others, ensuring we provide high-quality training regardless of external pressures. I also delved into the debate of whether it's easier to replace a coach or a trainer. While coaches might seem easier to replace due to their higher teachability and the less rigorous demands of running practices, trainers offer a more specialized skill set and often command higher fees. Parents usually prefer seeing their children play in games, giving AAU organizations a slight advantage. However, the scrutiny and churn rate in AAU teams can be daunting, which is why I moved away from it. Despite these nuances, I believe trainers are harder to replace due to their specialized skills and the high standards we maintain in our training sessions. If you found this episode valuable, consider leaving a review to keep this podcast going. Your feedback is essential and much appreciated. Have a good weekend everybody! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his creative and effective training techniques, which emphasize skill development and attention to detail. His methods have gained widespread recognition and are used by players at all levels, from youth athletes to NBA stars. 02:07 Exploring the Limitations of the Constraint-Led Approach 09:20 The Role of Defenders and Training Tools in Skill Development 15:11 The Problem with Blanket Statements in the Basketball Training Industry 28:57 Challenges Faced By Basketball Trainers 34:52 Investing in Knowledge and The Business Side of Basketball Training I hope today's episode gave you valuable insights into the current landscape of the basketball training industry. Thank you for tuning in, and be sure to join us next time for more expert advice and in-depth discussions. Have a great week y'all! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I'm learning that quality content tailored to each platform's audience—like parents on Facebook and athletes on Instagram—can effectively drive sales. Additionally, I'm considering how to maximize the long-term benefits of platforms like YouTube, where content has an enduring impact compared to the fast-paced feeds of Instagram and Facebook. Our strategy involves prospecting through social media posts, using high-performing posts for Facebook ads to get the best return on investment. Inspired by advice from Coach P and others, I see the value in creating and curating engaging content for our specific audience. This approach, though requiring more time and resources, is proving to be a valuable prelude to running paid ads. Ultimately, our success hinges on our ability to create compelling content, acknowledging that curating ideas from others can enrich our offerings and better serve our audience. And organic content, especially during busy seasons, is key to building a repertoire of successful videos that can enhance our advertising efforts. I hope this podcast has provided you some insights today. More podcast episodes for you guys soon. Have a good weekend everybody! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there's also an influx of new customers. Right now, we're focusing on reducing expenses while maintaining the same number of clients. I'm revisiting the book "Gym Launch" and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio. Additionally, I'm looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn't perform well in May, so we're pausing them for June, but Google My Business has been incredibly helpful. I'm also excited to apply strategies from Gary V's new book and get more advice on social media content from Coach P. We're using YouTube more to boost our search engine ranking, which is already number one in our area. The summer season is a peak time for many of us, so it's crucial to maximize our availability. We recently had a mix of trainees coming and going, and we're tracking their behavior closely to use that data for future decisions. Last week was hectic with a Nike camp, so I took some time to analyze numbers and make informed decisions. I'll keep you posted on our progress, and I hope these insights are helpful for you. Y'all have a great day! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend! As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well. Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It's a grind and a hustle, but success varies for everyone based on their business model and goals. What I've learned is that figuring out your business model is crucial. Some trainers integrate training into a team model, while others maintain separate training and team structures. I'll be discussing the pros and cons of these models with another trainer soon, possibly dedicating a full podcast episode to it. Right now, the focus might be on different aspects like prospecting for trainees, finding trainers, or managing Facebook ads. With June's busy season upon us, balancing operational capacity with demand is key. There will always be churn, especially with athletes sticking to AAU teams, but it's all part of the exciting and busy journey of basketball training. Thanks for listening, and I'm off to the camp! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook. My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how understanding the cost of acquiring a customer through Facebook ads is crucial. It's not just about minimizing costs but also about acquiring high-quality customers who stay longer. I illustrate the complexity of calculating LTV by emphasizing the importance of considering the actual costs to provide a service, rather than a simplified formula of price times the number of purchases. Tracking these numbers has made me realize the potential of focusing on private training clients who pay more and stay longer. The insights from LTV calculations have helped me determine how much to spend on acquiring new customers and how to grow our business efficiently. Despite the numerous factors that affect costs and customer behavior, such as seasonality and changing expenses, the key is to aim for predictability and retention. By continually tracking data and adjusting strategies, we can enhance our business operations and better serve our clients, ultimately aiming for a higher return on investment in our advertising efforts. Hope this helps you with your training business. Feel free to share your thoughts on today's episode on my ⁠IG account⁠ and I'll make sure to exchange ideas with you! Have a great day everyone! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you're a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience. From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairness and potential price gouging. While it's not illegal, the economic pressures on both sides are evident. As business owners, we must navigate this delicate balance and test our pricing strategies to find a sustainable model without alienating our customers. This exploration into pricing elasticity, understanding customer behavior, and making informed decisions will be crucial for our ongoing success in this competitive landscape. Feel free to share your thoughts on today's episode on my IG account and I'll make sure to exchange ideas with you! Have a great week y'all! --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business. I've been trying to reframe my mind to understand that retirement doesn't mean stopping work altogether, but rather focusing on the most exciting projects. One thing I highly recommend is a time and energy audit—track your activities in 15-minute increments for two weeks, highlight what energizes or drains you, and mark how productive each task is. This has been eye-opening for me, helping me see what to delegate and how to maximize my efficiency. Check more on this time and energy audit concept from Dan Martell's Buy Back Your Time and feel free to share your thoughts on my IG account. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry. SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the same topic. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry. This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal thoughts and opinions about AAU nowadays plus more riveting topics around the basketball training industry. Thoughts on AAU and how it has developed overtime 00:47 Coach P's POV: No room for improvement for the Athletes 04:15 Coach Tyler's POV: The Goal of the AAU is Either Exposure or Development 06:10 Coach Nick's POV: Player's Goal in Joining AAU - Have Fun or Get Better 07:30 Middle Ground to Reduce the Potential Churn that Comes from AAU vs Training 08:58 Good Age That Kids Should Start Playing in AAU Current Trend in AAU Coaching 09:15 Coach P: AAU Coaches - Skilled or Not? 10:30 Coach Tyler: School Coaches Making AAU Programs - For Money or For Athlete's Exposure Myth: High Level Player can Turn Out to be a Good Basketball Coach/Trainer 12:02 Coach P: Being Able to Hoop Does Not Translate to One's Ability to Teach or Train 14:16 Coach Tyler: Teaching is a Completely Different Skill Than Playing 15:15:38 Coach Nick: No Correlation From Being a Good Player to Being a Good Coach 18:08 Coach P on Posting a Video of God Shammgod and Luca's Shooting Drills 19:27 Coach Tyler on Posting a Video of UConn's Shooting Drill 20:30 Correlation Causation Fallacy in Basketball Training Difference Between Real-Life Training and What People See on Social Media 24:08 Coach P: IG and TikTok Contents are Different From The Actual Training (Personal note) 27:10 Coach Tyler: Blend of Showing To Social Media What Happens in the Actual Training + The Goal to Grow in-Person Business 28:30 Coach Nick: Personally Won't Trust Anybody Who Can't Communicate Effectively on Camera Number 1 Constraint in Doing Online or Offline Basketball Training 34:20 Coach P: Giving Out Content for Years for Free 36:24 Coach Tyler: Basketball is a Very Limited Field 38:08 Coach Nick: Transitioning from Giving Out Free Contents to Promoting Paid Training Ultimate Goal in Doing Basketball Training 40:40 Coach Tyler" Goal: To Be Done By 2030 and Then Move On To Something Else 42:12 Side Thought from Coach P on the Infamous Saying, "It's Not About Us (Trainers), It's About Them (Players)" 44:42 Coach P's Goal: To Make Money To Live a Good Life and Provide For His Loved Ones 45:34 Why Coach P Stopped Working/Training High Level Players 48:25 Coach Nick: Keep Doing What He's Doing To Eventually Help Other Coaches Build Their Training Business Is There Really A Difference Between a Trainer and a Coach? 50:31 Coach P: Coaches Deemed To Be Always Right While Trainers Are Mocked For Charging Athletes Who Train With Them or For Training Them 52:20 Coach Tyler: Coaches Teach Athletes For Free, But Shouldn't Be the Same Case for a Trainer 55:45 Everyone's Thoughts on Payments for WNBA/W Basketball Players - It's All About Business and Basic Economics Biggest Myths Coming Up as a Trainer 01:01:00 Coach P: Getting As Many High Level Players In The Gym Is What You Need... 01:02:08 Coach Tyler: People Get Into The Training Industry For The Passion Aspect Of it... 01:04:05 Coach Nick: You Need To Qualify Yourself To Everybody Else... 01:06:00 Coach Myson: You Need to Have a Huge Social Media Following to Have More Kids in the Gym and You Would Only Be a Successful Trainer If You Have Your Own Gym... Resources That Help You Get Started In The Training Business 01:10:55 Coach Nick: Hired A Mentor 01:12:30 Coach Tyler: Book Called "E-Myth" by Michael Gerber 01:14:40 Coach P: Advice From His Dad Apologies for the abrupt ending. This podcast a two-part series, so stay tuned for the second part on our next episode. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of. 01:10 Use of Cones and/or Two Basketballs - Useful or Useless? 03:12 Use of D-Man (Defensive Mannequin) During Basketball Training 04:15 Two Ball Dribbling - Is this the most efficient way to learn ball handling? 06:50 Trainee's Imagination vs Use of Cones (Further Explained) 09:40 It's Not About An Individual; It's All about The Concept 11:40 Coach P's Experience with High Level Players 13:52 Advice To Trainers About Compensation When Training High Level Players 18:08 Interlude: Wanna Know One of Coach P's Pet Peeves? 20:25 In Continuum: Here's A Real Life Story Of It 22:17 Taking Credit For Your Player's Success and Failure 27:07 How To Win Your Audience thru Social Media Contents 32:40 The Concept of Competition from a Business Person's POV 34:20 Joining Basketball Conferences/Conventions - Worth it or Waste of Money? 39:22 What Makes A Basketball Conference Worth It For Trainers 42:13 Being A Selective Trainer With The Players That You Work With 47:32 What Makes Listening to a Podcast Unbearable 49:00 Being an NBA Trainer Doesn't Mean Much If you have other taboo topics in the basketball training industry that really aren't discussed in this podcast, go ahead and comment them below. --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey. 00:56 Two Thing to Make It Possible To Replace Your 9-5 With Basketball Training 01:26 Some Advantages of Having/Renting A Gym Space 02:09 My Personal Journey Replacing My 9-5 To Being A Full-time Basketball Trainer 02:49 Fear of Loss and Not Having Benefits At The Initial Phase 03:16 Seasonality in the Basketball Training Industry 03:51 What You Can Get from Reading "Profit First" 04:21 From Focusing on Hoops Institute to Establishing Hoops University 05:01 Is It Really Feasible to be a Full-time Basketball Trainer? 05:46 Here's A Hack in Replacing Your 9-5 With Basketball Training 06:08 From Profit First - Target Allocation Percentage 07:36 How To Pay Yourself as Owner and Trainer of Your Basketball Training Business --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out. 01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too. 02:55 A business strategy (I read from the book) that we recently did which gained result within the hour 04:05 From Joe Rogan: "Desire is a contract you make with yourself until you get what you want." 05:07 From Sean Hardin: "You have to appraise a diamond. You can find a diamond, but you also don't know it's worth until you appraise it." 06:26 People are gonna pay more for the same thing than they are originally were based on how they perceive the service itself. 07:04 Always trying to generate demand is tough. 07:33 What we do about our churn rate 08:00 Scarcity and Urgency To Increase Demand in Business 08:41 My Personal Takeaways --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

What's up, basketball trainers? I know it's been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business? Well, it's Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses. Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid', is also a Youth Basketball Coach for 20+ years now. In this podcast, let's all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners. And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You'll find out! Well, one thing we know that's worthy is watching and listening to this podcast. Let's go! 01:30 3 Magic Questions That Your Website Should Be Able to Answer 04:00 What really is “bounce rate”? And why is it important? 06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions? 07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website 09:00 What Other Strategies/Tools That Could Help Businesses Survive 11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients 14:57 How Positive Encouragement Relates To Marketing Your Business 17:28 How Can We Use Technology To Boost Brand Awareness? 18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive 24:45 How Outsourcing Can Help You Run Your Business More Efficiently 27:44 What To Do If You Feel Like Your Business Is No Longer Growing 31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective 35:24 Everyday is A Competition In The Business World 37:30 Some Successful Business Stories You Need To Hear Today! 45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!) 50:06 What You Need To Know In Doing Advertising Campaigns 53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns 54:50 Why is a Marketing Course Worth Purchasing? Feel free to share any of your insights or comments on today's podcast. And if you want to know more about Dr. James Barnes and his Bricks-To-Clicks® Marketing program, just click on the links below:https://brickstoclicks.extension.msstate.edu/ Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group ⁠⁠The Basketball Trainer Mastermind Facebook Group⁠⁠ ⁠⁠Email Me!⁠⁠ ⁠⁠Myson Jones' Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this: - Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services - We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers But, we're also taking this unfortunate event as a blessing in disguise because: - This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era - We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business - May it be paid advertising or organic ways (flyers, business cards, etc.) to market the business, as long as we see it effective, then why not? Our takeaways: - Be creative and diversify your marketing tactics for your training business. - Don't forget to secure all your social media and other online accounts all the time! Hope this helps you out! Busy season is here, work hard, have fun! Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group ⁠The Basketball Trainer Mastermind Facebook Group⁠ ⁠Email Me!⁠ ⁠Myson Jones' Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/basketballtobusiness/message

I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806 --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book… --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

A lot of trainers have been recommending this to me and I don't often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact. Also with Profit First, similar to the so-called "Envelope System", you've got pockets of: - Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.) - Profit Account - Tax Account - Income Account - Owner's Compensation Account So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry. Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry. And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a link for you: https://spotifyanchor-web.app.link/e/VhursbGCdvb Want to get in touch with Coach Korey? Check him out on these links: The Transition (Official Website): https://basketballcoachingconsulting.com Instagram: https://www.instagram.com/koreyharris Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? You're about to listen to a quick role play with Coach Joshua Mercado. He's a basketball trainer who's about to roll out a new service to an athlete's parent. With role playing, it can help you figure out how to start and keep a good conversation with your prospect clients while marketing your training business effectively. So, if you're a basketball trainer who's having a bit of a challenge in making a good conversation with your clients in rolling out a new training package, hopefully this video will help you out. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram You can connect with Coach Josh on Instagram: https://www.instagram.com/prime.by.design.training --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season. Let's talk about: - Camps - Clinics - Operating Capacity - Coaching - Private Training Sessions - Training Beginners - Ancillary Services - Client Acquisitions Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

For this week's Half-time Break Session, we're giving you Coach Korey Harris, Founder of Student of the Game Training Co., LLC and General Manager of Shoot 360. Coach Korey is a skill development coach who's aim is to offer elite skill training to basketball players and challenge them with the same teaching and concepts taught on the NBA, WNBA, and college levels. In today's podcast, you'll hear from Coach Korey insights on: - The importance of being organized to succeed in your training business - The importance of strategy, and expanding your current skill set to continue attracting opportunities for consistent growth - What basketball trainers can gain from training high level players - How can you maximize your players' efficiency on the court Let us know if you want a Part II of this podcast with Coach Korey and we'll make sure it'll happen! Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better: 1. Calendar (Having a time budget is crucial) 2. Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your calendar with important and urgent tasks). Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Another Quick Break session with Coach Myson this week as he share his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele. 1. Pay attention to signals in communication 2. Focus more on why customers buy over how to sell Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

What's up, basketball trainers? Been a long time since our last podcast. Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here! Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Coach Myson spreading some thoughts again before going back to the gym. This time, he's gonna give you tips about basketball training business before the Q3 ends. Adjust the capacity of your training sessions based on your goal size. Track at least one of these metrics: Active client list and Operating Capacity. Use school calendars per district as basis for skill clinic schedules. Increase the value of the training service you're providing. Squeeze the heck out of the summer months! Work backwards. Pull out and update your budget. You can save time in managing your training business by using some tools (like The Playbook). _____________________________________________________________________________________________________________________________________ Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

If you don't have a consistent clientele at the price point you're charging, you're probably charging too much. Simple as, here is a case as to why you should consider lowering your prices. It can even be temporary, but it's worth the test. --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

For our last CTTC Overtime Session, Ryan Fabela talks about cashflow, expenses and taxes and how you should structure your basketball training business as a simple trainer and as a growing trainer. If done properly, this will really help you save as much money as you can as you put your time, sweat, and even tears, in running and eventually growing your training business. Watch til the end as these four coaches wrap up the CTTC Overtime Sessions. But in case you miss the first three sessions, check them out on here at Basketball to Business Podcast. You can also visit our Youtube channel: https://www.youtube.com/c/HoopsInstitute Thanks y'all! --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

On to our next CTTC Overtime Session, Coach Myson Jones of Hoops Institute talks about stats, numbers, and business. According to him, two things that you need to start looking at in your basketball training business: - Number of active trainees (monthly basis) - Operating capacity Learn more about these two metrics in detail and how it will help you grow your basketball training business. And don't miss the last CTTC Overtime Session and discover why you would need to have a Ryan Fabela in your training business! PS: Please bear with this episode as some portions of it had a bit of technical issues. And you might want to watch it, too, on Hoops Institute Youtube channel for better understanding as Coach Myson did this episode while presenting a Google sheet. Link here: https://youtu.be/eFbUxQKUEN0 --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

In this second CTTC Overtime Session, Korey Harris will share his processes and philosophies on player development, which are as follows: Gather available films of the player and collaborate with the player and with people involve in this player's development Create evaluation videos of the player and use drills that build the player's foundation Use concepts and drills to challenge a player's decision making ability And more! These may be common knowledge, but know that CONSISTENCY is the key here as a player development coach. Watch out for the next episode as Coach Myson talks about STATS, NUMBER and BUSINESS! --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Hoops Institute, along with Phil Morrison, Korey Harris, and Ryan Fabela did an Extended workshop from the CTTC Conference, discussing business and answering any unasked questions. This will be a four-part overtime session, so make sure to watch out for the next three episodes after listening to this one. We have Coach Phil on this first episode as he talks about what's called "The Trainer's Blueprint", sharing his insights on how to grow your training business in your community. Topics include: How to price yourself as a trainer How to secure gyms How to gain more clients How to leverage networking and social media And more! Next episode will be Korey Harris on Skill Development, so stay tuned! --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Calendars are more important for our Basketball Training business than we realize it. Here are my top three reasons why you should get a calendar if you do not have one! --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

Are you stunting the growth of your

Sharing some wisdom that Ganon Baker shared with us a few weeks ago. It rings true and is the new motto moving forward! Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones' Instagram --- Send in a voice message: https://anchor.fm/basketballtobusiness/message