Drive Profit with Purpose

Join us for an extraordinary episode as we wrap up the incredible How to Drive Profit with Purpose Season 5! This special episode will feature inspiring interviews with some of our most distinguished speakers. Plus, we have an exciting addition as Chris Krimitsos, the conference's founder, joins us to discuss the event's transformational impact.  Attending Podfest as a first-time attendee was life-changing - and I couldn't be prouder to be part of such an extraordinary family. This conference brings together like-minded individuals from diverse backgrounds, all sharing the goal of spreading inspiring messages. Thanks to Chris's unwavering dedication, we're united under a sense of purpose and belonging - it's like being part of an impressive family!   Key takeaways:  Podfest is more than just a conference – it's a place where you'll create meaningful connections and be part of a bigger mission. It feels like coming home to family.  Your purpose is bigger than your job. Remember your values. As podcasters, we aim to share compelling stories that resonate with our listeners.  Fund your project with intention. Only pursue projects that drive profitability and growth.  Monetize your podcast. Overcome the fear of traditional business models and intentionally grow your audience through organic and paid methods.  Improve your relationships and gain new perspectives by building on what you already have. Embrace the journey, even the challenging parts, and find humor in it all.  Mentor to help others. Share your success.   Undoubtedly, Podfest is a monumental industry event, and it's no surprise why. Its purposeful and hand-picked selection of speakers and attendees creates a powerful and meaningful community. I'm thrilled to be part of this thriving movement, and I cannot wait to learn and grow alongside some of the brightest minds in the business.  Thanks for tuning in throughout the season, and we hope you enjoyed every conversation! 

Mark is passionate about supporting independent creators in their quest to grow and monetize podcasts. He knows that breaking into the industry can be difficult without resources or connections, leading him to focus on helping even those who fly under the radar succeed. His efforts have paid off with many of his partners earning top spots - but he's equally proud when smaller voices achieve big profits alongside 80% audience growth. Everyone has something meaningful to contribute and finding a way for it to be heard is critical.  Mark realized that trust was the key to success and so he opened up his time - generously giving it away. Consequently, this trust-based brand support enabled them to acquire a great number of users in no time – an incredible accomplishment. Mark highlighted that without perfect alignment between founders, business partnerships never take off. By working together, you can find creative solutions that exceed traditional industry standards while maintaining an understanding of each other's strengths. One mission, one goal: helping people grow meaningful connections with your audience. In startups, it's important to understand the end goal and how it can be achieved. Creating a shared vision is key for success – allowing team members space to create within this framework often brings out the best work. Empowering people by putting trust in them encourages responsibility while providing effective leadership will further nurture that collaboration environment. Having a well-recognized brand leads to rapid financial success. Mark shared the importance of having intentional focus on growth. His unique proposition is that he proactively helps serious podcasters grow their audience, regardless of experience level. This informed his business model: no freemium option because it would attract the wrong people--people who weren't "their" people. He launched a business to gain time and freedom for his family, aiming to craft an enviable lifestyle that centers around quality moments with them. Mark emphasized what every user needs: a personal experience, as well as continued first-line customer support even after acquisition. You have to stay on the front lines to fully understand our customers' needs. When tech support is needed, it's a chance to provide genuine care. Designing a business that meets customer needs with enough human interaction creates an environment of trust and security. Strive to achieve your goal and stay on track, no matter the pressure. Don't let noise from others disrupt you in pursuing what's important.  

A daring leap of faith propelled Larry to follow his dreams and launch a business. Though initially met with uncertainty, he remained determined to make it work. By readjusting goals and shifting focus, Larry achieved an incredible 500% increase in revenue—the result of unwavering dedication that paid off big-time. With a goal in sight and the courage to take on something new, leaving behind the nine-to-five grind is well worth it. Hard work truly pays off. Larry's passion is to empower others in achieving their podcast dreams. He kicks things off with an inspiring conversation, delving into why they want it and how he can help make that happen - from crafting plans & strategies down to writing a 4000 character description for each project. Working together, his goal is to launch them on the path toward success. Being a leader involves being open, communicating clearly and leading by example. Demonstrating purposeful action helps guide the team towards success - when they see their leadership working hard first-hand it encourages them to follow suit. Don't let the lures of substance make you vulnerable.  

Taking a step into the unknown, Randy dove headfirst into drone-based podcasting. Little did he know it would quickly lead to success and inspire listeners worldwide! Through cultivating meaningful connections with customers far and wide, his reach grew steadily - leading him straight to the heart of the industry itself. Thanks to one leap of faith seven years ago, opportunities like attending trade shows or appearing in publications such as Drone Life & Irish Tech News flourished for Randy along this journey. He shared how passion can be a powerful motivator, and his message to embrace it with enthusiasm resonated strongly. Along the way he highlighted how essential it is to remain focused on achieving our end goal. By listening intently to customers and turning their feedback into actionable insight, Randy believes that establishing meaningful connections is vital for ongoing success. In the unpredictable world of technology, success relies on having a core mission and staying agile. Adaptability is essential for growth, but keeping your sights set firmly on that original goal ensures you won't stray from what really matters.  

Get ready to ignite your passion and make a meaningful impact through podcasting! Today, we're excited to have the amazing Latina Podcaster Rita Bautista join us. Rita Bautista is the visionary founder and CEO of Latina Podcasters Network, a unique platform that amplifies Latinx voices in podcast media. Her journey began with her successful 2019 launch - but it's gone far beyond personal success. After recognizing Latinas' need for more representation in this sector, she set out to fill this gap by curating a network providing opportunities for aspiring and established podcasters across US, Mexico & Puerto Rico.  She was driven by her heartfelt goal to achieve fairness. Brands soon joined forces with Rita's cause - giving fair compensation to diverse talent whose stories might have remained untold for far too long. She saw the urgent need to recognize unheard voices and dedicated her efforts to making them heard. Come along as I chat with Rita at PodFest and be amazed by her inspirational insights that will help you find direction, clarity, and purpose in life and business! Our discussion was overflowing with valuable insights - here's a rundown of the highlights: Success is within reach for aspiring entrepreneurs who continue to work hard. Latinos have shown a remarkable aptitude for connecting with brands when promoted by someone of their own background. Over three quarters favor authentic voices which provides an incredible opportunity to further empower Latino-led podcast creators and content producers as influential advocates in the industry. Latin podcasters found a lot of joy in working together - helping one another to succeed and grow within the network. In turn, they were able to create an engaging interview experience that went beyond just basic recording. Through mutual support and cross-promotion, these passionate creators showed how much potential can be unleashed when collaboration takes place!. The Latinx market is a powerful economic force - the Latino Listener Report and subsequent reports suggest that US-based Latinos will be injecting around $2 trillion worth of GDP into America's economy. Ad revenue, sponsorships and other forms of investment can all draw upon this wealth to experience lasting success. Despite being community based, the organization is a for profit business. Profit potential and social impact are both considered when ensuring that members of the niche receive market rate or above-market compensation; if their promotion drives consumer buying power, they should be well rewarded. Passion and profit can go hand in hand - don't be scared to put a price tag on the value of your work.  As a startup, the waiting can be daunting. But use that time to your advantage! Take this opportunity to lay down solid foundations and cultivate relationships - even if it's not with today's potential client. Setting boundaries will create an environment where you are more likely to succeed in the future.  

Brian Schulman, founder and CEO of #VoiceYourVibe, is here to discuss how to drive profit with purposeand how that can be the key to success in business. Brian shares his insights on how an ethical approach and commitment to stakeholders can lead to powerful connections and ultimately drive profits. As someone who has overcome personal challenges, Brian also emphasizes the importance of spreading positivity in all aspects of life. Join us as we learn from one of LinkedIn's most successful video creators and a prominent entrepreneur recognized by Forbes. Takeaways: Own your individuality: unlock the potential in being different and make an impactful change. With podcasts, we can offer something truly invaluable to our audience: human connection. Numbers don't matter; meaningful relationships are priceless. Embrace the discomfort of new experiences - extraordinary things will occur. Through meaningful conversations and human connection, we can make each other feel seen, valued and loved.  Leadership isn't easy but through positivity & resilience you'll inspire others too – that's true success. Success and failure are two sides of the same coin; both misconstrued by society. When we 'fall', it's because there's something to be learned on our journey back up.  

William is an inspiring reminder of what can be achieved when we dedicate ourselves to a cause that moves us. The most important lesson we will take away is -  His enthusiasm and determination are infectious, showing everyone the power of committing oneself fully with passion and authenticity - no matter how long it takes for success to manifest. We all have a unique journey to follow and discover who we are. Our goals may change over time, yet the path remains one of growth and exploration. Our lives are ever-evolving, with new experiences and opportunities propelling us down a limitless path of discovery. Each step forward offers the chance to uncover hidden depths while building toward meaningful goals. Chasing dreams can be a journey full of possibilities. There are no limits when it comes dreaming big - you never know where the road will take you. Creating systems and discipline are crucial if you're determined to pursue your dreams. We all seek freedom, but having structure in life helps us reach our goals and find purpose along the way. Being authentic is about staying true to who you are and setting goals that both inspire and challenge. The road to success is more complex and complex than many assume. It's quite a roller coaster ride with plenty of highs and lows. But, rather than letting setbacks discourage you, make sure to make the most out of every chance that comes your way - step by step- until things start falling into place. Express your excitement, but show others that you're open to alternate perspectives. Inspire a sense of mutual enthusiasm and provide an inviting atmosphere for everyone's ideas.  

Holly Shannon is a champion of female empowerment through podcasting and a leader who values mentorship, collaboration, and authentic relationships. She believes in the power of helping others, prioritizing personal growth, and fostering a positive culture of unity and innovation. Key takeaways from Holly's message include the transformative power of podcasting for marginalized voices, the importance of considering the impact of decisions on all parties involved, the value of open-mindedness and empathy in leadership, and the need to foster a positive culture of collaboration and innovation. By embracing these principles, individuals and businesses can achieve success while making a positive impact on the world around them.  

The podcast industry is growing at rapid rates. Mike Wiston, CEO and Founder of mowMedia, discusses some of the most effective strategies to drive growth, the importance of audience engagement, and his approach as a business leader in getting his hands dirty in all aspects of the business.  Monetizing through sponsorships  Highlights why early on organic audience growth is more valuable than paid Subtle ways on how to drive growth Determining what you really want from a podcast Understanding and valuing each employee's contribution as a business leader  

Are you ready to unleash your full potential and achieve greatness? With unwavering ambition and relentless drive, you can accomplish anything you set your mind to. But it's not enough to simply dream big – you must take action and embrace your passions with all your heart. Take a page out of Mark's book, a true leader who has forged deep connections with his viewers by tapping into his authentic self and mastering his craft. To follow in Mark's footsteps, start by identifying your own unique strengths and passions. What sets you apart from the crowd? What drives you to succeed? Then, channel that energy into building real, meaningful relationships with your audience or customers. Whether you're a creative entrepreneur or a corporate trailblazer, cultivating a deep understanding of yourself and your audience will help you make a lasting impact. Remember, success is not a straight line – setbacks and failures are a natural part of the journey. But with a clear vision, unwavering commitment, and an unshakeable belief in yourself, you can overcome any obstacle and achieve your wildest dreams. So what are you waiting for? Embrace your inner greatness and let the world see what you're capable of! Key takeaways: “Make an impact and receive meaningful feedback!” - There's nothing more rewarding than making a positive impact on others and receiving feedback that your work has made a difference in someone's life. Keep producing meaningful content and connecting with your audience. "Find fulfillment in your career, not just financial success!” - Money can't buy happiness, so find a career path that brings you fulfillment and satisfaction. Focus on doing what you love and making a maximum impact in your field. "Follow your passion and reach for the stars!" - Your passion and love for your work will help you reach new heights. Trust your instincts and follow your heart, and you'll be amazed at the ripple effect of your actions.  "Invest in your employees and empower them to succeed!" - Creating a supportive environment for your team is essential for any company to reach its full potential. Give your employees the tools they need to succeed and allow them the freedom to make decisions that lead to success. "Embrace your uniqueness and connect with your audience!" - Instead of trying to be someone else, embrace what makes you unique and bring those qualities into your media production. This will help you create deeper connections with your viewers and build a loyal following.  

From the moment she discovered meditation as a young adult, Katie has been obsessed with the power it holds. She's used it as a tool to navigate the many challenges of life, from growing a business to raising children. And with her unwavering commitment to personal and professional growth, there's no doubt that she's making an impact on women worldwide.  But how does she manage to do it all? Well, folks, it all comes down to Katie's secret weapon: time blocking. By carefully planning out her day, she's able to stay focused and present in every moment, ensuring that nothing slips through the cracks.  So, get ready to be inspired and energized as we dive into today's episode with Katie Krimitsos. We'll be talking about how she's built a thriving business while empowering women to become their best selves, both inside and outside of work. It's going to be a wild ride, so buckle up and let's go!  Get ready to unleash your inner adventurer and take risks like never before, because today's key takeaways are all about stepping out of your comfort zone and embracing the unknown. Every decision you make, no matter how daunting, is a learning experience that will guide you through life's more challenging roads and open doors of opportunity for your future. Remember, you are the pilot of your own journey. Don't worry about the what-ifs and trust your judgment. Every path you choose will be one of its kind, so embrace uncertainty and unlock new potential. Making big decisions can be life-changing, but it takes courage to make them. So take ownership of your business, even if it's messy and uncomfortable. We are all meant to evolve and make decisions that fulfill us, rather than just settling for what comes our way. Unleashing your creativity can be a powerful process, so forget about boundaries or limits and take risks by trying different forms of expression. Sure, not every attempt might hit its mark, but when you create something distinctively yours, that's worth celebrating. Challenge yourself to become the best version of yourself, embrace discovery and stay curious. Each experience can bring more excellent knowledge and growth. You have inherent potential, and it's time to realize it! And finally, there's nothing more inspiring than turning your passion into a successful business that benefits many. So, take the leap and make your dreams a reality. The world needs what you have to offer!  

Just a few months ago, Glenn Hebert met a goal he had for himself in selling his company, Horse Radio Network. Through marketing activity, a dose of fun, strategic alignments, and a candid approach to being purpose-driven, Glenn was intentional about his returns on investments. Shares the importance of being intentional and purposeful towards the end goal and the process to get there Describes how to make a profit and have fun while doing it Elaborates on why it is important to remember “it's not who you know, it's who knows you” Describes the value of connecting to listeners through being honest and genuine Encourages to lean into the belief that everything happens for a reason He describes himself as a “horse husband,” not training or riding horses himself, but instead became a prominent voice in the horse world by owning his lack of knowledge. While his listeners simply get to know him, he passes the reins (pun intended!) to his co-hosts and guests as the experts.

Welcome back to a brand new episode of How to Drive Profit with Purpose. Today, I am unpacking the “catalyst conversation”, a point every agency should start from when embarking on a new project. It helps you to understand a client's business objectives and where growth will stem from. When you begin here, you are setting every person involved up for success.  Here are the key takeaways from the episode:  The point of the catalyst conversation is for you to understand a client's business objectives and where growth will come from  The result of the catalyst conversation is an action-oriented roadmap that identifies gaps in your current business that are holding you back from scale and the marketing tactics that drive desired KPIs for your company The marketing job to be done must be dictated by your business objective  You need a catalyst conversation when  You're looking to grow your business through marketing efforts  You're in the early stages of searching for a marketing partner or a strategy  Your business is going somewhere but you don't know how to get there  We work with our clients to outline the gaps between their business growth objectives and their marketing plans to identify tactics that will deliver impact  Need to get clear on growth goals, KPIs, core products, buyer personas and strategic initiatives - if you're not clear on any of those things, you won't get the results you're looking for  Then, we  Review all of the information we have gathered to understand where that company is today and where it is going Outline a cohesive strategy with tactical plans that understands a buyer's journey We end with a read-out session to synthesize all of those results and outline a high level strategy that specifies tactics to achieve those goals

Speaking to Mike really got me juiced because so much of what he does is a result of his purpose orientation. By combining hard-earned business lessons, battle-tested experience, and a passion to serve others, Mike and DC Central Kitchen are channeling their purpose to make an impact not just in the Greater DC area but throughout the country. Every decision Mike makes has been filtered through his values and weighed for its potential impact. For me, and so many others, he  is a perfect example of how business smarts, combined with a conscious purpose, can take nonprofit efforts to much higher levels of impact and change. We're lucky to have him. On this episode Mike shares: How his own upbringing seeded his purpose of serving others for the greater good The importance of thinking deeply about  serving others, whether you are a nonprofit or a for-profit How applying purpose to drive  “profit” actually applies to nonprofits Why we need to create lives not just careers by sacrificing “profit” for purposeful benefits and incentives for your workforce

What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed.  Every single person has something to contribute to society. When certain groups are prevented from being able to do that, society loses. It is an individual's responsibility to help another person uncover their potential.  There is value inseeing other people as investments and intentionally investing in them, which creates a ripple effect to their community and society at large. Use your purpose as a decision-making tool to incite change.

What a pleasure it was to sit down with Joseph and dig deeply into such rich and important topics. It is truly inspiring to see the positive impact that Joseph and his team at Greyston is making in their community and the world at large. Every person has value to offer the world, and it is up to us to unlock that potential and invest in their success. When one person succeeds, we all succeed.  Every single person has something to contribute to society. When certain groups are prevented from being able to do that, society loses. It is an individual's responsibility to help another person uncover their potential.  There is value inseeing other people as investments and intentionally investing in them, which creates a ripple effect to their community and society at large. Use your purpose as a decision-making tool to incite change.

Welcome to another episode of How to Drive Profit with Purpose. On today's episode, I unpack a case study that demonstrates the powerful impact that marketing can make within a company. After working with Advantages, Eventus Advisory Group was able to increase their brand equity by a significant amount. If you believe in marketing and are willing to make the investment, any company can achieve the same level of success through marketing. You can't argue with metrics.  Here are the key takeaways from the episode:  In order to clearly identify what aspect of marketing your company needs help with, you need to first understand what your business objective is. It's important for professional services firms to increase brand equity as it gives validity to who you are, what you stand for and what you believe in. As a brand, you project yourself in a certain way. Ask yourself: Am I perceived in the same way? If not, then that needs to change. We aimed to increase Eventus Advisory Group's web visitorship, engagement and website session duration. We began by looking at what they had. We unified their brand book from a verbal and visual perspective, from their color palette to their 3 Keys to their photos. We ensured that they had an aligned Three Keys on their website that reflected their brand and services that would resonate with potential buyers. Seeing this information listed clearly on Eventus' website inspired these potential buyers to read more, listen more, and begin to care, which eventually led them to consider Eventus as an option. The results? We increased brand equity by 22%, web visitors by 60%, engagement by 77% and session duration by 40%.

It's incredible to realize how much thought, purpose and planning go into putting what most of us think of as a very simple product –honey– on our tables. I absolutely love how Alex and Upendo shatter the misconception that businesses produce profits and nonprofits produce impact. Upendo is doubling revenue every year and expanding impact through poverty alleviation and support for organic bee farming all fueled by consumer demands for quality product and the desire to play a part in their purposeful story. It´s the market pulling the growth as opposed to a policy being pushed on the market. How sweet is that? Discusses the importance of purposeful planning Explains that there are several avenues to impact (many Hows to achieve your Why) Describes how a purposeful culture drives a passionate workforce Shares the importance of clarifying your values and modeling them for your teams Highlights the importance of knowing your customer

Thank you for joining me on another solocast episode! Today I am here to talk all about the Unlock/Infuse process. Whether your business is in the start up stage, the brand stage, or  the re brand stage, there is something here for everyone to take away from.  So, what does it mean to take a marketing hypothesis and unlock it?  When you marry your business values with your customer insights and stakeholder interviews, you will start to understand what you customers stand for  Marketing can either drive brand equity and authority, or it leads into the funnel Understanding what your business goals are will dictate which we're focusing on and what we're testing for It's important that we attract the right people into the funnel; the goal is to attract and repel at the same time  Once we have determined the type of ideal client and the right product that serves your client, we can test the messaging that will attract them to you  This process can take between 4 - 6 months This is the phase where we go from investment to return on investment  Now, you can start to move the needle and begin to predict ROI  Marketing is a long game, so make sure that you have the appreciation, patience and understanding to get there. If you are disciplined and dedicated enough, you will get there

Welcome to another solocast episode! At Advantages, we have created a framework of the 3 Keys through which your marketing strategy can be brought to life. In order to unlock the power of the 3 Keys (Purpose, Values, and Story) you must go through the Discover, Unlock and Infuse phases.  Today, I am providing an overview of the first phase, Discover. What do you have to do in order to activate this phase, and why is it so important?  Discover involves understanding what is going on within your organization. What do you really have to work with already?  You know that you need Discover when: Marketing is essential and you don't know where to start  When your current brand positioning requires greater clarity, relevance or differentiation  When you need help turning marketing data into actionable insights  To activate this phase, your team needs to be prepared to activate a systematic approach to achieving alignment within your organization so that you can get the maximum impact  You can't drive profit with purpose without first having a clear purpose The first step: audit. Take stock of everything that your organization has  Next step: align. Identify the barriers and enablers required to achieve ambition through collaborative stakeholder engagements  Clarity of message begets alignment of people, which begets unity, which begets momentum, which enables you to thrive Create a marketing hypothesis. Understand where growth is coming from and what the business needs and then define it Perfection is the enemy of “done” What you get out of discover: end to end multidisciplinary marketing roadmap tailored to your unique business requirements that start with your brand strategy and thoughtfully integrate tactics to serve as the company's marketing foundation

I am joined by Mike Salguero. Mike is the Founder and CEO of Butcher Box, a subscription-based delivery service that sells high-quality, humanely raised meat & sustainably sourced seafood. When his wife was diagnosed with Hashimoto's disease, an auto-immune disorder that affects the thyroid, Mike realized that there was a serious lack of healthy meat available to the American public. In 2015, he founded Butcher Box as an answer to this problem, and it has since grown to a half a billion dollar brand that is helping to revolutionize a broken meat industry. Throughout his career, Mike has learned the value of authenticity, community and transparency, which he infuses into every aspect of his work. What an inspiring and enlightening conversation that was. It was intriguing to hear how Mike was able to learn from his negative experiences at Custom Made and create the robust, purpose-driven and authentic company we see today. What started out as a mere hobby business has turned into a force for change within the meat industry. Butcher Box's success is proof that you can truly drive profit with purpose.  We should never fear failure and adversity. There is so much to be learned and ultimately gained from failing, whether in business or in life. And, as Mike said so eloquently, it is during times of adversity when you really get to know someone's true character.  When you find a cause that you are truly passionate about and surround yourself with a team who shares your core values, committing yourself to that cause and showing up every day with authenticity will become natural, and your commitment - as well as your success - could very well last a lifetime.  I can't wait to see what Mike and his team at Butcher Box will do next.    Here are some of our key takeaways:  Maintaining unity across all departments of a company is crucial to achieving success.   Because stakeholders have their own agendas and goals, raising venture capital can sometimes cause you to compromise your values and the core mission of your business.   Part of being a B Corp company means that instead of simply operating for the betterment of the shareholders, you commit to including your customers, employees, and the community at large in that.   Your individual values should be reflected in your company's values.   As a business leader, one of your jobs is to lead the culture of a company. Be intentional with how you lead. Allow your employees to have a voice, anonymous or otherwise.   Authenticity needs to be at the root of all that you do.   You cannot solve every single problem in the world at once. Identify what problem you want to solve, and focus on that. Do not allow other problems to distract you and prevent you from beginning what you originally set out to do. “What I've realized is being happy with where you are has nothing to do with what you've accomplished. It really has to do with the person you are and the person you're becoming. Allow yourself to be proud of yourself and be happy with what you've done today. Spend a moment every day trying to be proud of yourself and to have gratitude for what the world has given you.” -Mike Salguero

If you know me, you know that values are at the essence of who I am. I am truly dedicated to the impact that values make both in my personal life, my professional life, and in the world at large.  Values are at the core of every human being. They can either unite us or they can divide us. In this episode, I share my perspective on how you use them to unite your team and your organization in a clear, actionable way.  Key takeaways from this episode:  Both individuals and organizations possess values at your core The key is learning how to find the commonalities between our individual values and our shared organizational values to better align Take everyone's input and boil it down to identify the real key influencing decision making team that leads change within the organization  If we each understand our strengths, we can dive deeper to derive our actionable values  Values belong infused internally and externally in an organization, they don't belong on a wall Values are meant to empower and inspire. They have to be framed in a way that people understand what is intended and meant

Welcome to my very first solo cast episode! On this episode of How to Drive Profit with Purpose, I provide an overview of the anatomy of purpose from my perspective: what it is, why we need it and how we can use it to benefit our organizations. Purpose is the foundation upon which I have built and continue to build my life's work. It is essential to achieve personal and professional success, and in this episode, I touch upon how you can use it to generate success in your own organization.  Key takeaways from this episode:  North Star- Your purpose statement should be your permanent North Star Purpose is comprised of 3 key components:  Your WHY - you cause, your purpose, your belief  Your Contribution -  the rallying cry that you are committed to daily The Impact - your vision; the dream you had that started it all Live your Purpose-You need to be able to clearly diagnose and describe these components as they relate to your organization, and then you MUST infuse them into everything that you do   Measure Purpose- Find ways to unconventionally measure purpose in a quantifiable way Purpose Wins- It's simple; it's just not easy in the beginning

Emma Mondolino is Head of Nextdoor Create, the Marketing and Strategy group at Nextdoor– the leading hyperlocal social networking platform for neighborhoods. Building on her lifelong love for all things marketing and her experiences at Pinterest and Twitter, Emma has led Nextdoor Create through the pivotal stages of the pandemic growing the brand and its purposeful impact in its communities and globally.

Bane Hunter is the CEO of GetSwift, an all-in-one last mile delivery service that has revolutionized the way large and small companies manage the challenges of delivery and fulfillment. But he's much more than that. His experience spans multiple sectors and includes leadership roles at MTV, Conde Nast, and Annie. But more than his stellar resume. Bane is a values-driven leader who has the courage of his convictions and will take the sometimes-difficult steps to protect his people and his personal, as well as professional values.

Sunny Kaila, CEO of IT by Design, is a Purpose Champion who proves that purpose and profit, far from being opposites, actually go hand in hand. In this engaging conversation Sunny shares: -His immigrant journey -How a values based culture starts with hiring  -How challenges like the pandemic are the proving ground of profit

Don Scales is a master of M&A, he's also a Purpose Champion— consistently driving businesses to profit through purpose and values. In this conversation, Don shares his insights on the importance of values in mergers and acquisitions, the subject of his newly released book.

Jose came to America from the Dominican Republic for college. Upon graduation, he got a start in business in Wall Street, where he helped rebuild Morgan Stanley's Latin American portfolio. After eight years, he decided to go to business school. And on the very first day, he met his co-founders in what became Horatio, a white-glove outsourced customer service solution for some of the world's most well-known brands. Jose's story is one of purpose, perseverance, and values-driven growth.

Liz Eddy is a Purpose Champion that isn't afraid to take on taboo topics, head on. As CEO of Lantern, Liz leads the premier application for helping others approach end-of-life and death issues and planning. Liz shares the secrets of her early successes and the delicate dance between humility and purpose.

The world has placed a tremendous value on “getting to yes”. This week's guest Akiba Covitz thinks we've missed the boat. Of course, we want people to say “yes” to us, but we've overlooked the importance of “no”. From his Deanship at Harvard Law to being a founding VP at EdX and now the CEO of an online education platform, Foundry College, Akiba learned the importance of understanding what “no” really means, and he shares that, with lots of other insightful learnings and lessons.

This episode's Purpose Champion is Dr. Rahsaan Harris, the CEO of the Citizens Committee for New York City and he's got insight, ideas and experiences that are lessons for all purposeful leaders. Dr. Harris shares: Why for profit leaders can learn from nonprofit leaders An approach to managing an increasingly younger workforce His view on the primacy of company culture Why humility is a must have leadership trait

One of the biggest misconceptions of Purpose is that it is the same thing as passion. Passion is a part of the Purpose equation but it's only half, and passion alone will not drive profit. The other half of the Purpose equation is the impact your passion has on others, on markets. What is it that your market needs that you can passionately provide? Jason Swenk has been called the number one agency influencer in the world. He knows what it takes to get agencies and other businesses focused on market needs so that they can thrive. 

In this last episode of our Best of Season 3, Venture Capitalist Phil Nadel explains the importance of truly understanding the market and then listening to your customers after you've launched your product or service. This is a critical lesson in Purpose— if you're not solving a problem in the way that people need it solved, you're not creating impact. Brand expert, Nancy McDonnell builds on Phil's point by sharing how we build customer loyalty through emotional connections, and the importance of constantly measuring results to ensure that you're not only staying on track but building the momentum that drives profit.

This is the third in a series of purposeful highlights from Season 2 of the Drive Profit with Purpose podcast. We culled through all of our last season's episodes to find the practical, purposeful pieces of wisdom that you can use to drive profit in your business. In this episode we focus on the rise of conscious consumerism, the importance of conscious purposeful leadership and we join a seriously purposeful leader on her own purpose journey. 

This is the second in a series of purposeful highlights from Season 2 of the Drive Profit with Purpose podcast. We culled through all of our episodes to find the practical, purposeful pieces of wisdom that you can use to drive profit in your business. In Part 2, we hear from Purpose Champions Brandon Peele, George Bradt and Don Scales.

This is the first in a series of purposeful highlights from Season 3 of the Drive Profit with Purpose podcast. We culled through all of our episodes to find the practical, purposeful pieces of wisdom that you can use to drive profit in your business.  In Part 1, we hear from Purpose Champions Richard Zoob, Jean Kristensen and Ed Robinson.

As data, globalization, and technology seep more and more into our lives, we seek greater transparency and authenticity from the brands we engage with. In this context, business leaders must invest in decentralized ecosystems that work collaboratively to earn trust from their consumers, partners, and employees.  This is not an easy ambition as it requires “undoing” systems and supply chains that have been designed for efficiency and control. Yet at Topl, Kim Raath, CEO of Topl, has made it her life's mission to help organizations prove their ethical and sustainable practices. In this season 2 finale, she and Advantages CEO Fran Biderman- Gross explore Topl's journey as well as how the company proves purpose and fuels profit.

As global crises and heated politics divide nations, new challenges and opportunities arise for leaders and brands across the globe. Rallying people together is the only way to rise to the occasion and give consumers what every human wants— connection. In this episode, CEO Fran Biderman-Gross and business founder Jennifer Dipasquale explore how the brands that create communities create value beyond social good. Such businesses grow audiences who will consume content, share support, contribute to the cause, and remain unshakably loyal.

Employees are disconnected from their leadership, brands are disconnected from customers, and businesses are disconnected revenue drivers. These disconnects are often more widespread than leadership teams realize, and the challenges are exacerbated by external crises and remote work. In this episode, Fran Biderman-Gross and Susan Leger Ferraro discuss how to operationalize consciousness to activate purpose, resonate with audiences, and drive performance.

Our ever-evolving society, shifting economy, and advancing technology come with difficult decisions, uncomfortable conversations, and uncharted territories. These turbulent times call for courageous leadership, yet it's not easy to boldly lead a business down a path it has never known before. When the market fundamentally shifts with consumer preferences, there's no playbook, parameters, or precedent to follow, so leaders must embody the courage to embrace the new. In this episode, Advantages CEO Fran Biderman-Gross and coach Ed Robinson explore how.

A disproportionate number of women and minority-owned businesses fail in America. So, as business closures rise, minority-owned business closures rise higher. Now, more than ever, the U.S. government and corporations are offering opportunities to small and minority owned businesses, but these programs aren't translating. The process by which we address diversity, inclusivity, and access to opportunity for businesses in America does not account for gaps in culture, communication, and education. To overcome these unique challenges, businesses must learn to shift strategies, articulate their identity, and lead with transparency.

The stark reality is that 50% of businesses die within the first five years of their inception. To defy these odds, investors must develop an eye for disruptive ideas that are poised to grab large market share. They utilize repeatable insights to tap into relevant yet differentiated positions. In this episode, Advantages CEO Fran Biderman-Gross and Forefront Venture Partners managing director Phil Nadel explore how to identify potential in startups, and use purpose-based decision-making to stay ahead of the quickest competitors.

It costs 9 months of an employee's salary to hire and train another replacement. Companies with low turnover rates bring 4x higher profits on average. Yet 91% of millennials don't expect to stay at a job for more than 3 years. As the priorities of today's workforce continually shift and turnover rates rise to new heights, cultivating employee alignment and satisfaction has become one of the greatest challenges for leaders today, but before you teams can align, leadership must align. In this episode, Fran Biderman-Gross and Mark C. Winters explore the various ways that visionaries and integrators come together to inspire team members to unite and remain loyal in times of unprecedented division, change, and even despair.

Over 100,000 businesses that closed their doors when the global health crisis hit will never reopen.  Owners grapple with financial losses as the demand for investments in innovative solutions increases. The food industry has been particularly hurt, yet some restaurants have managed to pivot and delight customers through the chaos.  In this episode, we explore the role that a strong sense of identity plays in the face of unprecedented change, and how it fuels creative problem solving to overcome seemingly insurmountable challenges, delicately balancing consumer demands with operational needs. Richard Zoob is a leader with a proven history of success in the hospitality industry, leading brands such as Sweet Green, Dinosaur BBQ, and Right Coast Taqueria to thrive. Over his decades of experience, he developed a deep understanding of the essence of his services, and a keen ability to tap into the needs of the communities he serves. His promise to the community is to be a part of the community, and while he maintains that promise, he carefully shifts plans with the market and the times. In the face of the COVID-19 crisis, Right Coast Taqueria, a restaurant Richard co-founded, not only thrived utilizing food carts and digitally optimized deliveries, but also shared its success and supported those in need with free meals.

It costs 5x more to acquire a new customer than it does to retain an existing one. Yet the concept of "Loyalty” has become overly commercialized, and it is costing companies their customers. According to reports, the average rate of customer retention is below 20% in nearly every industry. As companies place their efforts on outmaneuvering each other through deals and promotions, they fail to emotionally connect with consumers. In this episode, we'll redefine the term brand loyalty to explore how brands can achieve it at scale, in a growing sea of sameness. Nancie Mcdonnell Ruder has more than 25 years of marketing experience. She began her career at the Leo Burnett Company and in 2002, went on to establish her own company, Noetic Consultants. The word “noetic” is related to one's intellect and thinking. Nancie chose this name for the company because it reflects her team's commitment to helping clients strategically think through their challenges so that, together, they can take the actions necessary to get to the best possible outcomes Noetic's clients have included Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie also serves as an adjunct professor at Georgetown University, and is the creator of the Noetic Art & Science Assessment™.

A damning​ ​Harvard Business Review​ Report has found that between 70% & 90% of mergers & acquisitions fail. While two companies may appear to be great match on paper, they are often far from it in reality. According to a​ ​Delloitte study​, misaligned values, incompatible cultures, and conflicting processes are among the most common killers of mergers. In this episode, Fran Biderman-Gross and Investis Digital CEO Don Scales explore the vital roles that proper due diligence, a calculated communications strategy, and cultural synergy play in M&A. With more than 3 decades of experience leading professional services firms, Don Sales has personally led over 40 mergers and acquisitions. He creates sustainable growth and exceptional cultures by aligning talented teams around shared values. As the Global CEO of ​Investis Digital​, a groundbreaking digital communications firm, ​he has brought together innovative experts in corporate communications, performance marketing, and investor relations with world class technology solutions. Under Don's strong leadership, Investis Digital helps companies redefine the way they communicate online to connect with their audiences across all digital touchpoints.

As CEO and Founder of PrimeGenesis, George revolutionizes how leaders and teams approach transitions to accelerate their progress and empower organizations to achieve their highest potential.  George has over 20 years of experience working as a high-level executive in sales, marketing, and general management at companies all around the world, including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power. Through his countless books and articles on leadership, marketing, and growth alike, he has codified all of his exclusive insights in engaging writing, and now he's sharing his secrets to scaling on ‘Drive Profit with Purpose.' In this episode… Many businesses struggle to grow beyond a particular threshold, with four out of five failing due to lack of cash to support their ambitions. As companies reach new heights in size, leaders must carefully balance the trade-offs between growth and profitability, with their corporate purpose at the forefront of their every decision.  With a track record of exponential success, George Bradt shares his secrets of organizational growth during points of inflection. He delves into how to tap into your brand's purpose to create a structured plan that lifts, unifies, and empowers new teams. By planning for the future, leaders can successfully deliver on their mission, develop purpose-driven cultures, and scale their organizations to new heights.  In this episode of Drive Profit with Purpose, Fran-Biderman Gross and George Bradt examine the intersection between inflection and intention, discover the power of a future-forward mindset, and explore how to unlock unparalleled business growth. Stay tuned.

About Brandon:  Brandon Peele activates purpose to solve leaders' most daunting challenges. Brandon is a best-selling author, a passionate speaker, an experienced advisor, and the Vice President of People Science at ion Learning. Most importantly, he is a truly purpose-driven human who helps executives and organizations activate their purpose to boost satisfaction and drive productivity— beyond the most unthinkable visions. As the founder of Global Purpose Leaders, Brandon propels leadership, fuels inclusive cultures, and transforms worlds as well as workplaces. Over the last two decades, he has written four books and worked with some of the biggest brand names out there. Through his renowned keynotes, lectures, workshops, and consulting, Brandon has also guided numerous leaders toward careers they excel at and lives they love. To put it simply, Brandon Peele helps powerful people sleep at night by empowering them to lead a purposeful life. How do you define success? In today's world, the definition of successful leadership and the evaluation of a meaningful legacy have shifted to be more expansive than dollars and cents alone. Current CEOs have redefined the role of business in society, challenging the notion that corporations must maximize profits at all costs.  Where shareholders were once the driving force of these organizations, leaders are now putting an emphasis on their stakeholders. Brandon Peele, the Founder of Global Purpose Leaders, believes that a leader's true role is to activate their purpose, empower their teams, and drive value to the world as well as the workplace.  Join Fran Biderman-Gross in this episode of Drive Profit with Purpose as she and Brandon Peele discuss balancing purpose and profit in order to drive value to your employees, consumers, investors, and society at large. Discover how to activate your purpose in all aspects of your life, and lead your organization to a meaningful legacy today. Stay tuned.

The best way to form the most life-changing connections is to share the most thought-provoking stories. Justin Breen is a best-selling author, a strategic coach, a visionary entrepreneur, and a truly life-changing connector. Justin knows people as well as he knows the media, and he uses his vast knowledge and network to equip visionary entrepreneurs and executives with the means to unlock their greatest potential. Through PR, social media, and all-around communications support in all different industries, Justin creates the stories that everyone craves, to expand brands and connect humans. In this episode… For many business owners, relationships are simply a means to a transactional end. Justin Breen, on the other hand, believes that in order to drive the overall value of your business, you should treat professional relationships as intentional investments.   Justin, the Founder and CEO of BrEpic Communications, attributes the global success of his business to his “abundance mentality.” With this mindset, Justin seeks out relationships with individuals that share his vision, helping him unlock endless opportunities and expand his network exponentially. Tune in to this episode of Drive Profit with Purpose as Fran Biderman-Gross and Justin Breen discuss how to invest in meaningful relationships that unlock life-changing opportunities. Explore the mindset that propels Justin and like-minded visionaries to achieve exponential success, and discover how to inspire positive change on a global level. Stay tuned.

Kathleen Carroll is a marketer, consultant, and professor with a rare combination of creative and strategic skills. She's known to unearth some powerful consumer insights in order to build brands by double digits and higher. To do this, Kathleen identifies the emotional aspects of brands that propel unparalleled growth and loyalty.  Two decades ago, she founded The Branding Clinic, a brand and marketing consultancy that empowers Fortune 500 companies to grow new brands or turn around existing ones. At the root of Kathleen's impeccable track record is her undeniable, authentic passion. In this episode… Now more than ever before, brands have the ability to contribute to the change of humanity and the world. Kathleen Carroll, the CEO and Founder of The Branding Clinic, believes that the best way to take advantage of this opportunity is to focus on the consumer experience.  As consumers continue to change their attitudes and needs, brands must adapt to meet them where they are. According to Kathleen, the key to creating brand loyalty is to make purposeful, intentional decisions using consumer insights. By identifying the emotional needs of consumers, she helps brands drive authentic value and propel unparalleled growth.  Tune in to this episode of Drive Profit with Purpose as Fran Biderman-Gross and Kathleen Carroll discuss how you can position your brand to build emotional connections with your customers. Discover the strategies Kathleen uses to help brands navigate uncharted territory, reinvigorate the consumer experience, and drive greater value to humanity. Stay tuned.

Tonya Twitchell is known to be a champion of people and possibilities. She is a passionate speaker, inspiring coach, and devoted consultant who propels the success of emerging and established leaders alike. As a Chair for Vistage Worldwide, she leads invitation-only peer advisory boards for innovative and high-performing CEOs, business owners, and senior executives who are committed to engaging and leveraging their most inspired selves. Over her two decades of experience, Tonya has made an immeasurable difference for countless people, as well as their families, employees, and entire communities. She will force you to re-examine your leadership until you supercharge your results. Beyond businesses, Tonya improves lives. In this episode… Change is constant. As Vistage Chair Tonya Twitchell points out, change was here before the COVID-19 pandemic, and it will be here on the other side. However, when we're forced to deal with moments of drastic change and uncertainty, such as the current crisis, our first response is most often one of fear. Therefore, in order to navigate this crisis, we must activate courage over fear and embrace the possibilities in front of us.  As a speaker, coach, and consultant, Tonya encourages leaders to focus on their driving purpose when faced with the unknown. She believes that by acting with intention, we can make the most out of every moment and opportunity. Before you take action,ask yourself: Where do I want to end up, and how do I want to be remembered? Join Fran Biderman-Gross in this episode of Drive Profit with Purpose as she and Tonya Twitchell discuss how to unlock opportunities for growth during times of change. Tune in as Tonya shares her advice on how to connect the dots between your corporate purpose and your personal life to achieve maximum profitability. Discover new ways to forge the legacy you want to leave behind.