eComm Profit Podcast with Dawn Sinkule

Carla White didn't set out to be a tech pioneer—but that's exactly what happened. In this episode, Carla shares how her viral Gratitude Journal app led to a full-blown reinvention: from coach to founder of Hero.fm, a platform helping women monetize their knowledge with audio.   We dig into the messy middle—what it's like being a woman in male-dominated tech, the emotional toll of trying to prove yourself, and why perfection is the enemy of progress. If you've ever second-guessed launching something, Carla's story will remind you that done is better than perfect—and your voice is more powerful than you think.  

In this episode of The Power of Her, Dawn Sinkule sits down with entrepreneur and financial empowerment advocate Ciara Stockeland for a conversation that goes way beyond balance sheets. They talk about what it really means to lead a business with clarity, confidence, and profit—not hustle. Ciara shares her personal journey—from launching her first business to learning (sometimes the hard way) how to manage money in a way that feels aligned and empowering. This episode is for every woman who's ever felt unsure about her finances or been told she “isn't a numbers person.” Spoiler alert: you are. Together, Dawn and Ciara unpack the truth about profit vs. revenue, managing debt without guilt, and why simplifying your strategy can help you show up more fully—in business and in life.  

In this episode, Dawn sits down with Rachel Miller—serial entrepreneur, mom of six, and absolute queen of automation—to talk about what it really takes to grow a business without burning out. Rachel shares how she built a massive online following, streamlined her systems, and ditched delegation in favor of smart automations that work on autopilot. From content strategy to the myth of “doing it all,” this is a real, refreshing conversation for any woman building her thing and looking for more time, more ease, and more impact.  

In this kickoff episode, host Dawn Sinkule shares the story behind the rebrand—from The Ecomm Profit Podcast to The Power of Her. What started as a marketing-focused show evolved into something bigger: a space to spotlight the real, raw, and inspiring journeys of women in business. Dawn opens up about her personal path—from working as a senior exec at a Fortune 25 retailer to building a multimillion-dollar agency—and why those deeply human stories of success, struggle, and reinvention need to be told. Whether you're balancing motherhood and a business, navigating a new chapter, or simply looking for honest conversations with powerful women who've been there, this podcast is for you.  

In this episode, Digital Dawn Agency brings you an insightful interview with Dawn, the agency's founder, as she discusses the biggest challenges eCommerce brands face during the fourth quarter. Dawn shares her expert strategies for standing out during Black Friday and beyond, emphasizing the importance of early preparation, customer loyalty, and creative promotions. Tune in to learn how to differentiate your brand, drive repeat purchases, and maximize profitability in the competitive holiday season. This episode is packed with actionable advice for eCommerce businesses looking to make the most of Q4.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (00:10) - Maximizing Holiday Sales for E-Commerce Brands. (03:15)  - How to maximize profits during Q4 without overspending on ads? (07:20) - Common mistakes that eCommerce brands make during Q4? (11:45) - Leverage authenticity and personalized products to build a loyal customer.  

For our special 10-year anniversary episode of the Digital Dawn agency, we sit down with the inspirational Dawn Sinkule. Dawn takes us on an engaging journey from her days as a senior executive at Target Corporation to the unexpected and fulfilling path of becoming an agency owner. She shares the pivotal moments, like landing her first client through a Facebook group, that gave rise to Digital Dawn. With candor and warmth, Dawn reflects on the triumphs and challenges that shaped her entrepreneurial voyage, expressing immense pride in reaching this significant milestone.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (03:13) - Decade of Agency Ownership Success (11:07) - Building Long-Term Client Relationships (16:06) - Challenges and Evolution of Marketing (23:27) - Life, Work, and Advice With Dawn (31:22) - Celebrating 10 Years of Digital Marketing

Unlock the secrets of a decade's worth of eCommerce evolution and propel your business forward! Join me, Dawn Sinkule, on the Ecomm Profit Podcast as we dissect the game-changing trends that have redefined online business. We'll unravel how the shift from desktop to mobile commerce has fundamentally altered consumer behavior and why mobile optimization is now a make-or-break factor. Discover how social media platforms like Instagram, Facebook, Pinterest, and TikTok have transformed into powerful marketing engines, seamlessly integrating shopping experiences that drive sales.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (00:50) - Ecom Business Trends Over 10 Years (05:12) - Advances in Personalized Marketing (08:23) - The Rise of Influencer Marketing (12:34) - The Rise of AI Chatbots (19:42) - Evolution of eCommerce Over Time

Listen in as I, Dawn Sinkule, chat with Justin Chen, the co-founder of PickFu, about how this innovative tool is transforming the e-commerce landscape. Discover Justin's transition from a computer science graduate to a groundbreaking entrepreneur and how a simple need for unbiased feedback on a website redesign led to the creation of PickFu. We explore how the platform provides real-time, written feedback from target audiences, aiding entrepreneurs in making creative decisions that resonate with consumers. The conversation reveals the mechanics behind sourcing respondents and ensuring the quality of feedback, a feature particularly valuable for e-commerce businesses eager to make informed decisions about their products and branding.   Join us as we also discuss the synergy between AI and user feedback in optimizing product design and marketing strategies. You'll gain insights into the art of crafting survey questions that draw out the most valuable consumer insights and the importance of iterating design elements with precision. I share my personal experience with PickFu, marveling at the speed and clarity it offers. Furthermore, we talk about the potential future enhancements of AI in poll analysis and question writing, aiming to empower users with even greater confidence in their decision-making processes. This episode is a must-listen for anyone in the e-commerce space looking to harness the power of consumer feedback to skyrocket their business success.   Resources talked about in this episode Discount Code – DIGITALDAWN Guest website - https://www.pickfu.com/#_r_digitaldawn Guest LinkedIn - https://www.linkedin.com/in/justinchen/ Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune In For: (01:23) - Unique Background Leads to Business  (04:16) - Market Research With PickFu  (09:20) - Optimizing Facebook Ads With Qualitative Data (15:41) - Improving Poll Creation and Validation (21:52) - Understanding Pickfood

Unlock the power of Fortune 500 strategies tailored for your eCommerce empire, as I, Dawn Sinkule, share my transformative journey from corporate executive to eCommerce virtuoso. Get ready to amplify your business acumen with the insider wisdom I've honed over 17 years at Target Corporation, distilled into actionable insights that will propel your online retail venture to unparalleled heights.   This episode is your ticket to mastering the D2D method, my proprietary blueprint for success in the digital marketplace. Learn how to navigate the shift from the corporate world to entrepreneurial freedom, leveraging leadership and sales strategies that transcend the traditional retail environment. I'll take you behind the scenes of building and leading massive teams, managing hefty budgets, and the exhilarating rollercoaster of making the leap into entrepreneurship. Whether you're just starting out or looking to scale, brace yourself for a wealth of knowledge that will redefine your approach to eCommerce and ignite your passion for business.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (02:06) - Dawn's expertise (03:56) - Retail and Online Business Management (10:55) - From Corporate to Entrepreneur

Join me, Dawn Sinkule, as I unpack the critical elements of email marketing that could skyrocket your eCommerce business to new heights. Listen in as we explore why a robust email strategy isn't just a good idea—it's an absolute must. You'll learn about the power of segmentation and personalized communication, which ensure that your customers feel understood and valued. We don't stop there; discover how to maintain interest and loyalty without over-relying on discounts by sending newsletters packed with informative, educational, and promotional content.   In this episode, we also tackle the sophistication of email marketing automation strategies. I'll guide you through the creation of impactful email sequences, from a compelling welcome series to re-engagement campaigns for lapsed customers. You'll gain insights into targeting potential customers who've shown interest but haven't committed, and learn the importance of personalized, dynamic content that speaks directly to their needs. As a bonus, we wrap up with a heartfelt appreciation for our listeners and extend an exciting invitation to collaborate with my team at Digital Dawn. Tune in for a masterclass in leveraging email marketing as a powerful tool for eCommerce success.   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (01:03) - Mastering Email Marketing for eCommerce (08:17) - Welcome Series for Brand Introduction (09:14) - Email Marketing Automation Strategies (16:46) - Optimizing Flows Through Split Testing  

This week Dawn meets with an award-winning social entrepreneur, Jenn Harper. She is the founder and CEO of a digitally native direct to consumer brand, Cheekbone Beauty Cosmetics INC. Jenn has been making a name for herself in the beauty industry for a number of years but has been gaining popularity quickly after being on the hit CBC show, Dragons Den https://www.cbc.ca/dragonsden/m_pitches/cheekbone-beauty in 2019. Dawn and Jenn dive into the company's mission in helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT).  They discuss the challenges that come with maintaining a sustainable beauty brand and how Jenn's passion for giving back to her community has become the forefront of her business. Check out all the insight Jenn has to offer on Sustainable Socially Conscious Beauty. Resources talked about in this episode: Guest website - www.cheekbonebeauty.com Guest social media -  https://instagram.com/cheekbonebeauty https://linkedin.com/company/cheekbone-beauty https://www.facebook.com/cheekbonebeauty https://www.tiktok.com/@cheekbonebeauty Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/  

The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.   Resources talked about in this episode Guest website -JoJo's Chocolate Guest social media - Instagram, TikTok, and Facebook Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (00:03) - Building a Successful Ecom Business (03:35) - The Impact of Sugar on Health (08:35) - Building a Strong Online Brand (17:04) - Influencer Marketing Strategies and People (18:10) - Marketing Strategy for Brand Promotion (22:31) - Building a People-Centered Brand  

Join us on a transformative journey with Serra Coate, soul embodiment coach and author of "Enlightened Beings: The Awakening," as we explore the profound concepts of soul embodiment and enlightenment. Serra shares her personal path from a deep connection with nature to mastering energy work, Reiki, and shamanism. Listen in as she illuminates the idea of enlightenment as a means to increase our vibrational frequency and align with our soul's innate love, enhancing both personal growth and the evolution of our planet.   Resources talked about in this episode Products mentioned –  Soulful Awakening: https://serra-coate.mykajabi.com/soulful-awakening-free-mini-soul-work-course Soulwork with Serra: https://serra-coate.mykajabi.com/serraphine  Journey with Spirit Guides Course: https://serraphine.com/journey-w%2F-spirit-guides Guest website -https://serraphine.com/  Guest social media -Instagram Guest scheduler -Book a Session Guest book -Enlightened Beings: The Awakening Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ Key Takeaways To Tune In For: (00:03) - Exploring Soul Embodiment and Enlightenment (07:39) - Finding Your Inner Voice and Shifting Mindset (13:09) - How to Get Over Negative Self Talk (21:06) - Understanding the Energy World and Human Life (24:02) - Exploring Energy Medicine and Shamanism (28:37) - The Relationship of Money and Personal Growth  

Dawn explores the world of digital analytics with expert MaryBeth Maskovas. With nearly a decade of experience, MaryBeth shares insights on debunking data analytics myths and emphasizes the importance of holistic analysis beyond platform-specific metrics. Together, they discuss the concept of incrementality and offer practical tips for businesses to navigate data analytics effectively. From leveraging tools like Google Analytics and Optimizer to conducting market intelligence research, this episode provides valuable insights for entrepreneurs aiming to harness the power of data-driven decision-making in their businesses.   Resources talked about in this episode Guest website -MaryBeths Website Guest social media - MaryBeths LinkedIn Guest scheduler -MaryBeths Scheduler Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/   Key Takeaways To Tune in For: (00:56) - Using Data to Drive Business Growth (10:02) - Pairing Metrics in Business Is Important (15:32) - Understanding Incrementality in Marketing (20:53) - Business Data Analysis Tools and Strategies (26:27) - Market Research and Data Analytics Importance  

Ever wondered how the practice of meditation could revolutionize one's business? Join Dawn Sinkula as she engages with the extraordinary Irena Miller, an energy alchemist and spiritual life guide. Irena's insights bridge the gap between the meditative mind and business acumen, showcasing a personal transformation that is not only inspiring but also indicative of the profound impact intuition, emotional release, and alignment with inner calling can have on professional growth. Together, they unravel the intricate connection between gut feelings and strategic decision-making, highlighting how yoga and energy work pave the way for achieving true potential, both in life and in the competitive world of eComm businesses. Irena's website - https://irenamiller.com/ Irena's social media - Facebook, Instagram, YouTube, TikTok Irena's Meditation Bootcamp - https://www.irenamiller.co/chakras1 Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/

Thank you for being with us throughout this incredible year! We've cherished every moment of sharing these remarkable conversations with you. From diving into the insights of eCommerce experts to spotlighting industry-changing brands, our journey this year revolved around exploring the vast realm of eCommerce and digital marketing. As we gear up for the next year, get ready for an even more exhilarating season featuring phenomenal brands and industry experts that promise to astound you. Your support means the world, and we're eagerly looking forward to the New Year together. Wishing you joyful holidays and a fantastic year ahead!   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sits down with Leslie Kuster. Leslie is the money and freedom guide for women over 50 who also want to fall in love with life again. As the best-selling author of '7 Keys to 7 Figures: The Women Entrepreneurs' Guide to Money and Freedom,' Leslie draws from over three decades of entrepreneurial expertise. Tune in as Leslie and Dawn explore the transformative journey of reshaping your mindset to redefine your business trajectory. Diving into crucial themes like overcoming age-related barriers, combating negative self-talk, and practical steps for a mindset overhaul, this conversation unveils actionable strategies for personal and professional growth at any age.    Guest website - www.lesliekuster.com www.7keysto7figuresbook.com  www.lesliekuster.com/7mistakes Guest social media - www.instagram.com/lesliekusterofficial www.linkedin.com/in/lesliekuster https://www.youtube.com/channel/UCBtp1gkqsNilja1ehn4NHHw   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/ 

This week Dawn sits down with Meagan Hernandez, the visionary founder and CEO of Impactful Numbers. Meagan is a highly sought-after Professional Accountant known for her holistic approach. She bridges the gap between bookkeeping and tax expertise, providing comprehensive solutions and empowering her clients with tax strategies and education.  They navigate through tax intricacies pertinent to eComm owners. From unraveling the complexities of sales tax to uncovering crucial tax deductions, Meagan sheds light on tax tips crucial for small business owners in the eComm world.  Join Dawn and Meagan as they unravel the mysteries of taxation in the eComm landscape, providing invaluable insights and actionable advice for business owners striving for financial prowess in their ventures.   Guest website - impactfulnumbers.com Guest social media - https://www.facebook.com/meagan.w.hernandez https://www.facebook.com/groups/inentrepreneurslounge https://instagram.com/taxsavvybookkeeper Free Training - https://digitaldawn--taxsavvypros.thrivecart.com/tax-savvy-bookkeeper-order/    Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin  

This week Dawn sits down with Lauren Lemunyan, Founder and CEO of Spitfire Coach, an adaptive leadership development firm. As a Master Certified Coach (MCC) with over 3,000 certified hours, Lauren has guided countless individuals and organizations toward transformative growth and success. Her ability to connect with clients on a deep level and inspire lasting change has earned her widespread acclaim. Dawn and Lauren dig deep into the question of when a business is truly ready for coaching and the pivotal steps that follow. They explore the nuanced layers of imposter syndrome, a challenge many entrepreneurs face, and how to conquer it. Teaching you how to shift the narrative around being busy, they uncover the profound impact of setting and writing down goals, revealing the immense power in this simple yet transformative practice you can do today to transform your business!   Resources talked about in this episode: Guest website - www.spitfirecoach.com www.spitfirecoach.com/merch  www.spitfirecoach.com/episode Guest social media - @spitfirecoach on all platforms Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/

In this episode, Dawn takes a deep dive into the fascinating world of the Metaverse with media buying experts, Daniel Munger and Alom Mohammed. With a combined experience of over 20 years in the industry, these two professionals are the go-to sources for all things media buying, having witnessed the ever-evolving landscape firsthand. Tune in as they unravel the latest happenings in the fourth quarter, explore emerging trends in the digital marketing space, and share valuable insights to help you propel your business to new heights. Whether you're a seasoned marketer or just stepping into the world of digital advertising, this episode is packed with invaluable knowledge and perspectives that will empower you to thrive in the era of the Metaverse. Don't miss this dynamic conversation that promises to equip you with the essential tools to grow and scale your business successfully!   Resources talked about in this episode: Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sits down with Lauren Lee, ClickBank's eComm Expert! Lauren's expertise lies in collaborating with eComm brands, empowering them to discover untapped sales channels through the magic of affiliate marketing. She firmly believes there's always a solution to scaling brands, and she's here to guide us in exceeding our goals. Navigating affiliate marketing can be intricate, and Lauren expertly guides us through the process. Learn how to determine if your business is prepared to embark on this exciting adventure. Gain invaluable insights into taking your first steps and understand the critical significance of finding the perfect affiliates to elevate and scale your brand to new heights.   Resources talked about in this episode: Guest website - https://www.clickbank.com/e-commerce-to-direct-response-success-center/what-is-clickbank/ Guest social media - https://www.linkedin.com/in/lauren-lee-a373765/ Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/  

This week Dawn sits down with Matt Tallarico, co-founder of Inverge, a game-changing omnichannel retail management platform for e-commerce brands. No stranger to business ownership, Matt has channeled his entrepreneurial spirit into cofounding a sustainability startup, a wholesale retail operation with 5 locations in Manhattan, an industry-leading practice management software, and a marketing automation agency for e-commerce brands. Matt and Dawn share insights into common pain points for eComm owners and how Inverge helps automate tedious tasks so you have more time to scale your brand and unlock more revenue. They discuss the ever-evolving landscape of retail and the power of technology in shaping the future of commerce.   Resources talked about in this episode Guest website - invergehq.com Guest social media - https://www.linkedin.com/in/mtallarico/   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Book a call - https://digitaldawnagency.com/discovery-call/  

This week Dawn sits down with a return guest, Ben Leonard. Ben is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Ben shares some of the highs and lows of growing a fast business and all the lessons learned in between. He shares the details about his company, Ecom Brokers, and hints at his newest business ventures. Ben tells us all about his new book coming out in October and even has a special gift for our listeners.     Website: https://www.benleonard.pro https://www.quitstallingbook.com  https://www.ecombrokers.co.uk    Social Media: https://www.benleonard.pro/podcast https://www.benleonard.pro/yt https://www.instagram.com/benleonardpro https://www.twitter.com/benleonardpro https://www.linkedin.com/in/benjleonard/ https://www.facebook.com/benleonardpro   Special gift from Ben:  https://quitstallingbook.com/dawn

This week Dawn sits down with Julie Ball, your Subscription Box Business Coach! Julie is the Founder of Sparkle Hustle Grow, an award winning multi-six figure subscription box and online community for female entrepreneurs. After six years and sending over 65,000 boxes, she sold the business in August 2022. She has helped hundreds of aspiring subscription box business owners get their box idea off the ground through her coaching programs, podcast, and book. Julie and Dawn discuss the thought process behind selling a business and how to grow through every season life throws at you!   Resources talked about in this episode Website: https://www.subscriptionboxbasics.com/ Free on-demand video training: https://www.subscriptionboxbasics.com/launch IG: https://www.instagram.com/subscriptionboxbasics FB: https://www.facebook.com/subscriptionboxbasics  

This week Dawn sat down with Suzanne Shade, the creative strategist, and founder of Bare Hands. Bare Hands is a nail wellness brand based in San Francisco. Susanne shares why it is essential to her to create a healthier space in nail care by offering methods that are free of plastic-based paints, gels, and solvents. She and Dawn discuss leveraging product-led value to build a strong community in a booming market.     Resources talked about in this episode Guest website - https://barehands.us/  Guest social media - IG: https://www.instagram.com/bareyourhands/ TT: https://www.tiktok.com/@bareyourhands  

This week Dawn shares all her knowledge about building your brand. She talks about how important it is to have a brand identity that draws in your ideal customer and leaves them with a lasting impression. Dawn shares some examples of existing brands that are instantly recognized and some brands that use emotion to target their audience. She even sneaks in a few actionable tips you can start using right away to help build your brand's identity!   Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Last month Dawn went on a trip, with Meta, to Washington DC to speak to our nation's leaders about data privacy and the impact that it has on digital marketers as well as small business owners. She talks about how she explained, to government officials, the importance of using data when it comes to advertising for small businesses. Dawn worked with other advocates to push the conversation in a productive way. While the discussion of data privacy in marketing isn't over, Dawn feels that she left her government officials with a better understanding of the benefits of data when it comes to marketing.   Resources talked about in this episode -  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn sat down with Web3 expert, McKenna Sweazy, to get a better understanding of Web3 and how it will play into digital marketing. McKenna shared how she started in fashion and how that led her to Web3 consulting. They explore how email marketing will evolve in the world of Web3 and AI and how to use these tools in your business. Check out this week's episode for more details on the content visual overload that is coming our way soon.    Resources talked about in this episode - McKenna's website - metaxmoda.substack.com, metaxmoda.com Follow McKenna on social media - @metaxmoda Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sat down with the partners of Avoila, an incredible organic skincare brand. Kristy and Grace share how they formulated their nourishing face oil and how they've navigated the partnership piece of building a business together. They discuss their background in advertising and how that has helped them along the way. Kristy and Grace explain how they strive to educate their customers on the ingredients and the value that brings to their product and their audience. Check out this week's episode to learn more about the ups and downs of being in the organic beauty industry!   Resources talked about in this episode - Guest website - Avoila.com  Guest social media -  Instagram  Linked In  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn meets with eComm fashion expert and entrepreneur, Kelly Garcia. They discuss the benefits of learning from customer feedback and reviews and how those interactions can help build a better product. Kelly shares her advice for early entrepreneurs and how progress is always better than perfection. Check out this week to learn what areas of business are important to invest in first as an eComm entrepreneur.   Resources talked about in this episode:  Guest website - https://momperromper.com/ DISCOUNT CODE: DIGITALDAWN15 Guest social media - @momperromper   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn learns about the ins and outs of being a subscription box entrepreneur. Stephanie Philpot, owner of Eczema Sample Store, sat down to share how she found herself on her entrepreneurial journey. Having worked with over 60 skincare brands since she started, she shares how she broke barriers into the sampling world. Check out this week's episode to learn the logistics and behind the scenes details of running a subscription box.    Resources talked about in this episode - Stephanie's website - https://eczemasamplestore.com/ COUPON CODE: digitaldawn ($10 off your first order) Follow Stephanie on social media: @eczemasamplestore   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/  

This week Dawn dives into all things AI. While there are various different types of AI tools available, Dawn explores the tools that will have an impact on content creation and marketing. From ethical concerns to ways it will accelerate the content creating process, Dawn discusses the issues she predicts could develop over time. Check out this week's episode to see just how accurate and instant AI tools can be.   Resources talked about in this episode - Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/  

This week Dawn sat down with CEO of SimplyNoted and former NFL player, Rick Elmore to discuss the art of mastering patience as an entrepreneur. Rick shared how SimplyNoted has evolved over time and how he created the handwriting component that makes his brand stand out. Dawn and Rick shared their experiences with business competition and how it will only make your business better. As Rick stated, it's important to become better, not bitter.    Resources talked about in this episode - Guest website - https://simplynoted.com Coupon Code: 1FREE Guest social media - https://www.linkedin.com/in/rick-elmore/ Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn meets with Founder of Roaring Angel, Reagan Allen. She is a full time college student by day and business owner and fashion designer by night. Dawn and Reagan discuss how Roaring Angel was born during the height of the pandemic and how it has grown to be the company it is today. Reagan also shares how important it is to ask for help in whatever capacity you need it when starting a business and how being transparent about her journey has proven to be so valuable to the integrity of her brand.   Resources talked about in this episode -  Visit the Roaring Angel website - roaringangel.com And use PROMO CODE - DIGITALDAWN10 Follow Reagan on social media -  IG: @shoproaringangel FB- @shoproaringangel TikTok- @roaringangel   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

We have a return guest this week! Inspired Living Expert, Whitney Freya, is back to discuss the synergy shift that is happening in business. She explores how to break down the elements of a process in order to turn it into a teachable program. Dawn and Whitney also share the benefits of their new program, Women's Synergy Collective, that will take place in Greece in May 2023. As Whitney wisely mentions, growth is always uncomfortable. Make sure to check out this week's episode to see how creative you can be when you're out of your own element.   Resources talked about in this episode - Guest website - https://www.womensynergycollective.com/synergy-opt-in Guest social media - Facebook.com, Instagram, Youtube Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn sat down with CEO and Breast Cancer Survivor, Ira Green, to discuss the ups and downs of being an entrepreneur in the all natural beauty space. Ira explains how she went from creating natural deodorant in her kitchen to partnering with Marriott and The Ritz Carlton. She's experienced everything from marketing to manufacturing mishaps but she never gave up! FREEDOM is her masterpiece and it is her mission to get people healthier one armpit at a time. Check out this week's inspiring episode on how the word “No” should never stop you.   Resources talked about in this episode -  Guest website - www.freedomdeodorant.com Guest social media - @Freedom Deodorant  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

First guest of 2023! Dawn sat down with former software engineer and CEO of CloudSponge, Jay Gibb, to discuss how to optimize word-of-mouth sales. He is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. Jay created CloudSponge to improve the performance of your E-Commerce site, referral programs, invitation forms, contact importing workflows, and sharing features. To top off the wealth of info in this episode, Jay also created a free downloadable resource exclusively for eComm Profitters! Check out the link in the show notes below!   Resources talked about in this episode - Product mentioned – www.cloudsponge.com/digitaldawn CloudSponge website - https://www.cloudsponge.com/ Follow Jay on social media -  https://twitter.com/CloudSponge https://www.linkedin.com/in/jaygibb/   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/  

We are kicking off the year with some 2023 predictions for the digital marketing industry. Taking a step back to see what worked well in 2022 and what will continue to do well in 2023. From mobile shopping to AI content writing, we predict digital marketing will look a little different than 2022. But it will definitely be interesting to see what pans out. Here's to a successful and productive 2023!   Resources talked about in this episode -  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Thank you so much for staying tuned all year! We've really enjoyed sharing these incredible conversations with you. From eComm experts to industry changing brands, we spend the year exploring all things eComm and digital marketing. Next year, we are coming back with an even better season of phenomenal brands and industry experts that will blow your mind. Thank you again for staying with us and we can't wait for the New Year. Happy Holidays!   Resources talked about in this episode - Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Social media master, Katie Wight, sat down with Dawn to discuss the most common struggles brands face in social media today. Katie is the founder and CEO of Strong Brand Social, a social media marketing agency that is scaling brands, both big and small. Katie and Dawn discuss 3 ways to grow faster on social media without spending a ton of time on there. Katie emphasizes the importance of understanding that growth happens from where you are right now. Check out this week's episode to learn what makes your brand stand out from others in the industry.   Resources talked about in this episode:  Strong Brand Social's website - https://strongbrandsocial.com/  Follow Katie on social media - @strongbrandsocial   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week I sat down with two women who are destined to make a huge impact for female leaders in the eCommerce industry.  Maddie and Mikaela are two of the founders of ecom sweety, an eCommerce event hosted by women, for women. Maddie and Mikaela share the high vibrational energy that is present during the event and how they created a safe space for women to grow and share their experiences. Check out this week's episode to see why ecom sweety events are so unique!   Resources talked about in this episode: ecom sweety's website - ecom sweety  Follow Maddie on social media - Twitter Instagram  Follow Mikaela on social media - Linkedin, Insta, Twitter   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

We have a return guest this week! Genius sales coach, Renee Hribar, is back to share sales secrets to use at conferences and events! Dawn and Renee discuss how to use interviewing as a sales channel. Renee explains how to build the bridge for a successful reachout by finding ways to connect through content and engagement. Check out this week's episode to learn other tips on how to make the most out of attending business conferences and events!   Resources talked about in this episode:  Guest podcast - Sell Like a Mutha' Guest website - www.reneehribar.com  Guest social media - IG: @reneehribar   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn sits down again with operations wizard, Sean Delaney, to discuss value chain assessments and how to avoid over automating the processes in your business. Sean explains his experience as a Fractional Chief Operations Officer and how he helps businesses of every size strengthen their operations, innovate for the future, and scale further, faster, with less time and effort. He also shares some of the most common mistakes entrepreneurs make when organizing their operations teams.   Resources talked about in this episode -  Sean's website - www.whadif.com Follow Sean on social media - https://www.linkedin.com/in/sean-delaney-b157367/   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Sustainable packaging is actually way simpler than you might think and there are various ways to start making the shift to a more sustainable process. This week, Dawn sits down with CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi to obsess over all things sustainable. Saloni shares the most common mistakes brands make when they are trying to make the shift to sustainable packaging and where to start making small changes so you don't break the bank in the process. Dawn and Saloni also discuss standing out as a female CEO and how to prioritize motherhood while running a business.   Resources talked about in this episode: EcoEnclose's website - ecoenclose.com Follow EcoEnclose on social media - instagram.com/ecoenclose | https://www.tiktok.com/@ecoenclose | https://www.linkedin.com/company/ecoenclose Digital Dawn Resources:  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

The shift from wearing every hat in your business, to the mindset of a CEO can seem impossible. But this week, Dawn shares her perspective from her own experience and maps out the key steps in making this mindset shift. Check out this week's episode to learn what it takes to go from “doer” to “CEO”.   Resources talked about in this episode -  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn meets with TripleWhale's Head of Brand, Alexa Kilroy. She explains the most common pitfalls she has noticed with health and beauty brands in the eComm space and how to think more holistically about your performance marketing. Alexa also shares TripleWhale's origin story and where they are headed next with their platform. Dawn and Alexa discuss their experiences being women in the eComm and tech space and the changes they've noticed over the past couple of years. Check out this episode to find out what concepts to be mindful of as an eComm brand owner.   Resources talked about in this episode -  Check out Alexa's Website - https://www.alexakilroy.com/ and https://www.triplewhale.com/ Follow Alexa on social media - https://twitter.com/AlexaKilroy // @alexakilroy on Twitter   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sits down with evolving entrepreneur, Jenna Zeng. From Corporate America, to start up cleaning business, to SaaS creator, Jenna has had a wide variety of experiences throughout her entrepreneurial journey. She discusses creating StaffNet out of a personal need for her cleaning business and then realizing she's not the only one who needs a platform like this. Dawn and Jenna explore the concept of failing forward as an entrepreneur and what challenges Jenna has faced as a smaller SaaS brand. Her story is truly inspiring!   Resources talked about in this episode: Jenna's website - www.staffnet.ca Check out Jenna on social media -  Instagram Link: https://www.instagram.com/staffnet_/ LinkedIn Link: https://www.linkedin.com/company/staffnet-scheduling/?viewAsMember=true YouTube Link: https://www.youtube.com/channel/UCYjvQ-iw0nFHleXRGyIbu3A Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

Dawn sits down with owner and CEO of SJW Logistics, Seretha Willingham, to discuss the importance of fulfillment partnerships in the eComm space. They discuss the manufacturing challenges a lot of eComm business owners are facing right now. Seretha shares her perspective on building partnerships with fulfillment centers and how important it is to slow down and explore your options when deciding on manufacturers and fulfillment companies. Check out this episode to learn the best practices for ensuring your businesses' fulfillment process is smooth and efficient.    Resources talked about in this episode: SJW Logistics website - http://www.SJWLogistics.com  Check out SJW Logistics on social media -  https://www.facebook.com/sjwtrucking  @sjwlogistics https://www.linkedin.com/company/sjw-logistics    Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn sat down with fintech and crowdfunding entrepreneur, Chase Harmer. He shares his experience entering the fintech industry unintentionally and what challenges he has faced along the way. Chase also discusses his perspective of where business owners are going wrong with the ever-evolving fintech industry. Dawn and Chase explore his newest passion project, Wishes Inc. and how it is changing the future of crowdfunding. This episode is full of valuable insights for entrepreneurs!   Resources talked about in this episode Chase's website - www.profitpay.io  Follow Chase on social media -  Instagram @chaseharmerr  Twitter - @chaseharmerr  Facebook - https://www.facebook.com/profitpay.io   Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week, Dawn meets with Jordan Clark, CEO of Dooey's. They discuss why Dooey's was created and the foundation of their sustainability mission. Jordan shares her advice on how to stand out as a small brand while also being open to testing different avenues in marketing. She also shares her journey sourcing sustainable products in the fashion industry and what challenges she has faced. From wins to losses, Jordan is extremely transparent in her journey and reveals the most difficult parts of being in the eComm fashion space. Resources talked about in this episode -  Guest website - dooeys.com Guest social media -  Instagram: @dooeys.slipshoes  Facebook: @dooeys.slipshoes  Pinterest: @dooeys  Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/

This week Dawn brings back DD media buyers Daniel Munger and Alom Mohammed to review how the iOS changes in the last year have ACTUALLY affected Facebook and Instagram ads. They each give their perspective on how it impacted tracking the conversion rates and what workarounds they found helped them best. They also discuss what they predict Facebook will do next to address the issues most businesses have faced in the ads world. Check out this episode to see if you are missing some key workarounds in your Facebook ads.    Resources talked about in this episode Digital Dawn Shopify checklist – Shopify Checklist Digital Dawn Website - Digital Dawn Connect with us - Facebook, Instagram, and Linkedin Digital Dawn FREE Facebook Group - https://www.facebook.com/groups/6FigureeCommSuccessStrategies Book a call - https://digitaldawnagency.com/discovery-call/