Ignite Your Business™ Podcast presented by GREENCREST

Is your business using its tools and resources to build strong corporate athletes that add value to your business?  In our latest Ignite Your Business® Podcast episode, Laura Cooke, founder and CEO of Positive Foundry, explains why business owners should think of their employees as athletes in need of the proper training and development, and how they can best utilize the 4 different types of energy to ensure team members become positive corporate athletes. https://greencrest.com/ignite-your-business-podcast/

Let's be honest…many of us spend hours a day on our phones and computers!  For B2B companies, this presents an opportunity to create a digital marketing plan that is engaging, informative and attracts new customers. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals the 5 digital marketing KPIs that can be used to measure digital marketing success and improve ROI for your business. https://greencrest.com/ignite-your-business-podcast/

How can business leaders incorporate diversity, equity and inclusion into the moral fabric of their organization? Find out in this Ignite Your Business® Podcast episode, where featured guest Courtnee Carrigan, founder and CEO of Raising the Bar Performance Group, sheds insight into the importance and value of DEI initiatives in the workplace: https://greencrest.com/ignite-your-business-podcast/

In an increasingly digital world rife with cybersecurity threats and online scams, how can businesses establish online credibility? Find out in our latest Ignite Your Business® Podcast episode, where GREENCREST CEO and chief strategy officer Kelly Borth discusses best practices to build online trust and gain the confidence of customers. https://greencrest.com/ignite-your-business-podcast/

Many business owners fall into the trap of equating profit with value. In this Ignite Your Business® Podcast episode, Tom Jordan, MSFS, CEPA, CVBA of Exodus Complink, explains why this way of thinking puts your company at risk and can lead to challenges when it's time to sell: https://greencrest.com/ignite-your-business-podcast/  

In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover our top 3 rules for graphic design that keep customers engaged and provide the best representation of your brand. https://greencrest.com/ignite-your-business-podcast/

We are thrilled to have Derek Grosso, CEO and founder of Columbus Young Professionals Club, return to the Ignite Your Business® Podcast! Listen as Derek fills us in on the changes that have fueled the organization's growth since he last spoke to us in 2020, what he believes business owners can do to engage young professionals and why Columbus is a great place for young professionals to establish roots: https://greencrest.com/ignite-your-business-podcast/

For business owners, losing website traffic can be very concerning. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, we provide a step-by-step guide on how to diagnose and evaluate website traffic loss, and how to implement a strong plan to recover from the loss and get back on track. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business® Podcast episode, we interview Kathy Sullivan, a geologist, oceanographer, US Navy officer and former NASA astronaut. Learn more about her fascinating life and accomplishments, and key takeaways from her experiences that you can apply to successfully running your business. 

Love and marriage. PR and…SEO? Many business owners are not aware that strategic SEO is an effective way to help PR efforts stand out online. In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover why this great marriage achieves top results online. https://greencrest.com/ignite-your-business-podcast/

What is said about your company when you aren't around? Find out why Regan Walsh, executive coach, speaker and author of Heart Boss, defines that conversation as your “whisper” brand and the implications it has for future success in this episode of the Ignite Your Business® Podcast.

Summertime is perfect for grilling up hot dogs, hamburgers…and exceptional marketing strategy! In this Ignite Your Business® Podcast episode featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover techniques that will add spice and sizzle to your marketing efforts, and potentially some new fans and customers as well! https://greencrest.com/ignite-your-business-podcast/

Can smaller banks better meet the needs of small business owners? How can small business owners mitigate economic challenges? Find out the answers to these questions and more in our latest Ignite Your Business® Podcast episode featuring Ilaria Rawlins and Lisa Berger of Fortuna Bank, which is one of fewer than 20 women-owned banks in the United States. https://greencrest.com/ignite-your-business-podcast/ #podcast #smallbusiness #banking #economy #finances #business #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

The release of ChatGPT has caused business owners to analyze how they can use AI to streamline their business and marketing strategy. In this Ignite Your Business® Podcast episode 125, featuring GREENCREST CEO and chief strategy officer Kelly Borth, discover the pros and cons of how AI can enhance your marketing efforts https://greencrest.com/ignite-your-business-podcast/

The pandemic forced many organizations to adapt to changing needs, changing demographics and new trends. In part 4 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, find out how taking smart, calculated risks can help your business stand strong when faced with rapid change. https://greencrest.com/ignite-your-business-podcast/

In part 3 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth discusses how staying flexible and trusting data provides business owners with a competitive advantage that puts them in a better position for the future. https://greencrest.com/ignite-your-business-podcast/

From managing employee benefits to developing a well-executed business succession plan, business owners have many important things to consider in order to keep the financial well-being of their business healthy and sustainable. In this Ignite Your Business® Podcast episode, Traci Born, Senior Financial Advisor at Raymond James, provides insight into the current economic state of the country and what business owners should consider when making financial decisions that directly impact their business. https://greencrest.com/ignite-your-business-podcast/  The branch address is: 8351 North High Street Suite 210 Columbus, Ohio 43235 The branch phone number is 614-547-1751 Securities offered through Raymond James Financial Services, Inc., member FINRA / SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc.. The financial institution and Born Investment Group, LLC are not registered broker/dealers and are independent of Raymond James Financial Services. Investment products are: not deposits, not FDIC/NCUA insured, not insured by any government agency, not bank guaranteed, subject to risk and may lose value.   Any opinions are those of Traci Born and not necessarily those of RJFS or Raymond James.  The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. There is no assurance any of the trends mentioned will continue or forecasts will occur. The information has been obtained from sources considered to be reliable, but Raymond James does not guarantee that the foregoing material is accurate or complete. Any information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation.  Investing involves risk and you may incur a profit or loss regardless of strategy selected.   Membership is based on prior fiscal year production. Re-qualification is required annually.  The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. No fee is paid in exchange for this award/rating.   The Woman of Distinction Award is designed to recognize a woman advisor that has served as a role-model to other advisors or service associates in her branch or the industry. Through mentoring and coaching, she's supported the professional growth of women by sharing her experiences, knowledge, ideas and feedback. In addition to these qualities, nominations should also include a woman who is actively involved in her community through volunteer hours, and board participation. The ranking may not be representative of any one client's experience, is not an endorsement, and is not indicative of an advisor's future performance. No fee is paid in exchange for this award/rating.

Post-pandemic, society as a whole suffered from a lack of trust, be it for the government, businesses or each other. In part 2 of our Ignite Your Business® Podcast series discussing lessons learned from the pandemic era, GREENCREST CEO and chief strategy officer Kelly Borth explores why building trust with customers and employees is crucial for business owners, and how it creates a significant long-term advantage. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business® Podcast episode, we welcome back David Staley, associate professor of History and Design at The Ohio State University and president of Columbus Futurists. In this episode, Staley analyzes how economic and business trends have played out since we spoke with him 5 years ago, his thoughts on current hot-button topics such as the impact of Intel, inflation and the hiring crisis, and the trends business owners should be aware of that could shape the future. https://greencrest.com/ignite-your-business-podcast/

For business owners, one thing is clear – the pandemic triggered a new wave of obstacles, from supply chain issues to the threat of a recession. In this Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth explains why investing in resilience for your business is crucial to standing the test of time. https://greencrest.com/ignite-your-business-podcast/ #podcast #pandemic #resilience #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

In this Ignite Your Business® Podcast episode, Lisa Shuneson, president and CEO of Whalen CPAs, takes a deep dive into the top challenges facing businesses today. From a potential recession, recent tax law changes and the expected “Great Retirement” of Baby Boomers, valuable insight is shed on how business owners can navigate these challenges and prepare for the future. https://greencrest.com/ignite-your-business-podcast/ #podcast #recession #taxseason #retirement #economy #advertising #marketing #strategy #ColumbusOhio #Lifein614 #asseenincolumbus

It's our last Ignite Your Business® Podcast episode of 2022! In this episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals 5 marketing resolutions you should consider that could transform the effectiveness of your marketing strategy in 2023.

Public Relations is not dead – it has been reborn. In our latest Ignite Your Business® Podcast episode, GREENCREST CEO and chief strategy officer Kelly Borth reveals innovative, modern PR strategies to get you noticed by both customers and the media.

In this Ignite Your Business® Podcast episode featuring Jennifer Griffith, regional president of First Merchants Bank Ohio, she discusses why she believes business confidence and growth remain strong for central Ohio businesses despite recent economic challenges, how business owners can prepare for obstacles such as inflation and a potential recession, and discussions that you should have with your banker to prepare for 2023.  

2022 has ushered in unique business challenges, such as reduced spending by both consumers and businesses, as well as supply chain driven inflation. In our latest Ignite Your Business® Podcast episode, discover how ROI-focused digital marketing is being used to combat these obstacles and provide business owners with immediate, measurable results. https://greencrest.com/ignite-your-business-podcast/

In this episode of the Ignite Your Business® Podcast, host Kelly Borth takes on the important topic of having difficult conversations about race with award-winning author, attorney and entrepreneur Kwame Christian, founder and CEO of the American Negotiation Institute and author of the new best-selling book, How to Have Difficult Conversations About Race: Practical Tools for Necessary Change in the Workplace and Beyond.

Thought leadership is a content marketing tactic used to build credibility and position company representatives as “go-to” experts in an industry or a subject matter expert. Join Kelly Borth, GREENCREST CEO and chief strategy officer, as she discusses why thought leadership is important to B2B marketing, who can be a thought leader in your company, and how to use thought leadership content to ignite your business™.

Crystal Hughey, founder and CEO of Corporate Cleaners, Inc. and winner of Smart Business Magazine's 2022 Smart 50 Sustainability Award, discusses what it means to run a sustainable business and how her passion, innovative solutions and commitment to her employees and community led her to create and grow one of the largest minority-owned businesses based in central Ohio. 

Location-based marketing is one of the most valuable tools available to personalize and target your marketing as it allows you to reach your customers at the right time, in the right place. Geotargeting and geofencing are geofencing are two marketing tactics that use location data. In this Ignite Your Business® Podcast, learn three advantages to adding geofencing and geotargeting to your marketing strategy.

 Dan Fronk, CEO of Dancor Solutions, disccuses the importance of employee engagement and how it helps business leaders retain top talent.

In today's technology-driven era, digital marketing has established itself as a powerful tool for business owners. However, it's important to remember that traditional marketing is still just as effective as ever. In our latest Ignite Your Business® Podcast episode, discover the best way to blend these two marketing tactics for results that increase brand awareness and improve ROI.

Discover the market-based value drivers that fix value gaps and build the value of your business in this Ignite Your Business® Podcast episode.

In this Ignite Your Business® Podcast, GREENCREST CEO and Chief Strategy Officer, Kelly Borth, talks with Angelo Mazzocco, Vice President of Avaap, an information technology management and advisory firm in Columbus, Ohio. Angelo shares tips and strategies for business owners on how to deal with current and future obstacles and opportunities in the IT industry, including cybersecurity, ERPs and building an IT dream team. 

While there are companies across industries who spend large amounts of money on marketing, you don't have to break the bank to increase awareness, tell your company's story and grow your business. In this Ignite Your Business®Podcast, GREENCREST CEO and chief strategy officer, Kelly Borth, shares five affordable strategies to market your business on a budget.

Business owners and CEOs are faced with thousands of decisions every day, correct and complete data is critical to intelligent decision making, but what role do our emotions play in making the best decisions. In this episode of the Ignite Your Business® Podcast, Eric Pennington, managing partner of Spirit of EQ, discusses how Emotional Intelligence, or EQ, can help your business and shares tips on how to identify and improve weaknesses in your organizational EQ. 

In March, Google annouced they will be sunsetting Universal Analytics, replacing it with Google Analytics 4 (GA4). GREENCREST digital marketing manager, Greg Stockmaster, discusses what this means for your business and how you can get ahead of the change. 

The Ignite Your Business® Podcast celebrates its milestone 100th episode! Join us as we interview our first podcast guest, Don DePerro, president and CEO of the Columbus Chamber of Commerce, and discover what he believes has changed for business owners since his first visit with us four years ago and advice he would give to anyone wishing to start a business today.

Having a large and growing list of email subscribers is great, but are they engaged? Email marketing is a powerful tool, but if not done right, it could alienate and annoy your customers or prospects. In this episode of the Ignite Your Business® Podcast, GREENCREST's Marketing and Business Development Account Executive, Kelly Galindo, shares six ways to ensure you are getting the best ROI from your email campaigns. 

There is no one-size-fits-all when it comes to reaching your prospects and customers. In this episode of the Ignite Your Business® Podcast, GREENCREST's CEO and Chief Strategy Officer, Kelly Borth, describes different ways to segment your audience, how B2B segmentation differs from B2C, and why audience segmentation is an important part of your overall content marketing strategy.

Do feel like your business is stuck? Like your just stagnant and you just can't find a way to move forward? In this episode of the Ignite Your Business® Podcast, CEO Coach and Strategic Growth Advisor Tony Richards shares his tips for uncovering blind spots that may be preventing your company from growing and taking action to get back on track.

It is estimated that 55% of Americans will own a smart speaker by 2023. So it is no secret that voice search is becoming very important. In this GREENCREST Ignite Your Business® Podcast episode, GREENCREST's Kelly Galindo gives advice and insight on adding voice search to your company's overall marketing strategy.

Building a strong brand starts at the top and is centered around your "why." In this episode of the Ignite Your Business® Podcast, brand strategy and business growth expert Jim Hughes discusses how your intangible brand assets increase the overall value of your business and the importance of embedding your brand into your company culture. 

With Valentine's Day around the corner, now is a good time to show your customers some love. In this Ignite Your Business® Podcast, GREENCREST shares eight creative client-appreciation ideas that can help foster stronger relationships with your customers.

In this Ignite Your Business® Podcast episode, discover the five digital marketing key performance indicators (KPIs) that can help you analyze if your digital marketing methods are hitting major objectives that lead to growth.

Discover the power of design! In this Ignite Your Business® Podcast episode, Mark Bryan, director of innovation & research and senior interior designer, M+A Architects, discusses the hottest developments in commercial architecture and innovative office design trends you can expect to see in the future. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business® Podcast episode, discover how user-generated content can foster a sense of community with your audience, and enhances the authenticity and credibility of your brand.

In this Ignite Your Business® Podcast episode, Dr. Melissa McRae, Founder, Vitality Natural Wellness and MedSpa, discusses how you can prioritize your health and wellness, as well as your employees' health and wellness, during this holiday season and beyond. 

What is the difference between multichannel and omnichannel marketing? Find out in this latest Ignite Your Business® Podcast episode, where we evaluate the strengths of omnichannel marketing and how it's being used by top companies such as Disney and Starbucks to improve their marketing strategy. https://greencrest.com/ignite-your-business-podcast/

In this Ignite Your Business® Podcast episode, Dr. Frederic Bertley, president and CEO, COSI, discusses strategy he used to lead COSI through transitions and the pandemic, how innovative marketing is the secret to long-term success and how businesses can prepare for health crises in the future.