More Salon Clients: Salon Owners Guide to Marketing

Listen next: The 2 Minute Skin Undertone Method https://open.spotify.com/episode/0BHgups97F9ku4ac5ZRJbS?si=2dd780ac058245c300:00 How to attract the RIGHT client?!00:13 The “RIGHT” client alignment00:38 The “WRONG” client cycle00:40 Discount chasers, one-timers and asking for servicesyou hate01:26 DISCLAIMER: At times, the wrong client is right for us02:25 3 Questions to answer if you're unsure who your “RIGHT”client is03:48 My “RIGHT” clients – Shelly and Sheila06:23 3 Questions to answer to understand who YOU are (and becomethe RIGHT fit for your RIGHT client)06:39 Six feet, six pack and making six-figures08:58 How to get your “RIGHT” clients attention12:27 Give yourself permission to repel some clientsIf you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ 

00:00 Unpopular hair truths no one talks about but everyoneneeds to hear00:41 Unpopular hair truth #1 “Effortless” is a vibe, not areality02:21 Unpopular hair truth #2 Peri-menopause and menopausecan change your hair. It's not in your head and you're not doing anythingwrong.03:53 Unpopular hair truth #3 Seasonal shedding is normal(esp. in the summer)04:02 The three phases of hair growth05:57 Unpopular hair truth #4 The goal is to LOVE your hairat every age of your life.06:46 Hairstylists walk our clients through each phase oflife07:03 Unpopular hair truth #5 Hair is deeply emotional.08:55 Unpopular hair truth #6 A good shower filter will notsave your $300 color from cheap shampoo10:20 The issue with online product quizzes and AIrecommendations (most women don't know what hair they have)11:30 Unpopular hair truth #7 Only 10% of your hair healthis from what happens in the salon. 90% is what happens at home.13:36 Unpopular hair truth #8 Natural color still needsmaintenance, natural texture still needs effort.15:11 Unpopular hair truth #9 You don't have to follow societalbeauty “rules”DePolo, Jaime. (30 January, 2025). Menopausal Hair Changes. Breastcancer.org. https://www.breastcancer.org/treatment-side-effects/menopause/hair-changesKunz, Michael. (29 April, 2009). Seasonality of hair shedding in healthy women complaining of hair loss. Pubmed. https://pubmed.ncbi.nlm.nih.gov/19407435/10 Hair Care Habits that can Damage Your Hair. American Academy of Dermatology. https://www.aad.org/public/everyday-care/hair-scalp-care/hair/habits-that-damage-hair

Listen Next: How to Stand Out in a Crowded Marketplace: https://open.spotify.com/episode/0kNNyLmiylNtUHEzF61MZl?si=PgxvE9NMS3-Q0-zKxUk_2A00:00 Become the Go-To Stylist in Your City00:59 What People Say About You When You're Not in the Room01:33 3 Ways to Build a 5-Star Reputation01:38 1: How to Radiate Warmth, Generosity and PassionOnline and In-Person03:01 2: How to Cultivate a Positive Outlook (EVEN FORREALISTS)03:40 Understanding the Energy You Bring to the Room03:55 Law of Percentages04:35 Start with Your Why04:44 3: Walk the Walk05:09 The 2025 Consumer Wants to Spend Money with Peoplethey Align With05:31 EASY Content Ideas

Hairstylists Revenue Blueprint: https://wolfandrabbit.samcart.com/products/5-step-blueprint-to-add-3000kmonth-in-salesWatch Next: [161] 5 Instagram Stories to Book New Clients https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=ji9VLNPvRTuzdCobM6SPeA00:00 Lazy Stylists Guide to Marketing00:23 How to Understand Your Marketing Funnel00:52 Do you feel like you don't have enough time to get allof your marketing done?01:42 3 things you need to do if you are lazy/busy and don'thave time for marketing your business01:50 Step 1: Your NOTIFICATIONS vs You02:28 The schedule I recommend to have time to grow yourbusiness03:12 Building a business is BORING, you have to do itanyway03:34 Step 2: Your TIME vs You04:01 What it REALLY takes to build a successful business04:26 What NOT to do when you have cancellations, no-showsand reschedules?04:53 Answer this one question for perspective05:53 Step 3: Your FOCUS vs You06:05 7 ways to increase sales in your business every singleday06:44 Let THESE time-wasters go, immediately

FREE Download: 10 Step Instagram Audit for Hairstylists https://renlopaofficial.myflodesk.com/Listen Next: Instagram Algorithm[s] Updates for 2025: Hairstylists Edition https://open.spotify.com/episode/3dHTuBLXBvmsoxcsnoFV9g?si=f3021492fa09474000:00 2 Ways Hairstylists Can Set up their Instagram BIOs toBook More Clients00:19 FREE GIFT! 10-Step Instagram Audit download00:41 Importance of Your Instagram BIO01:18 Common [Shocking] Mistakes Hairstylists Make withtheir Instagram BIOs03:53 IG BIO Research and Data from LATER05:36 3 Steps for Your Perfect Instagram BIO05:48 Approach 1: 3-Step, Plug-and-play Instagram BIO thatAttracts the Right Person08:45 Approach 2: Results/Promise Instagram BIO10:49 How to A/B Test Your Instagram BIO11:13 The Instagram Insights that Matter (Profile Visits vs.New Followers

Watch NEXT: 10 Consultation Questions Guaranteed to Avoid REDO's https://open.spotify.com/episode/0XjuzpvxqsLtXA0nipo4vP?si=a6774abdd85a4e2f00:00 The 2 Minute Undertone Method00:56 This will make your Consultation EASIER not Harder 01:21 Common Mistakes Stylists Make Choosing a Hair Colorfor their Clients02:50 Replicating Inspo Photos is OUT, Custom Haircolor isIN 03:18 Why UndertonesMatter in Wardrobe, Makeup and Hair05:37 The 2 Minute Method to Find Your Clients Undertones05:54 The Wrist Method to Find Undertones07:06 The Quick Eye Visual to Find Undertones07:36 The Burn/Tan Test to Find Undertones08:09 The Jewelry Test to Find Undertones  09:57 Gold/PurpleTest to Find Undertones on Darker Skin10:39 How to Match Colors to Skin Undertones12:09 Visual Examples of Warm/Cool Red Tones12:51 Visual Examples of Warm/Cool Blonde Tones13:51 Visual Examples of Warm/Cool Brunette Tones14:36 Visual Examples of Vivid Hair Color Tones15:33 Side by Side of me Warm v Cool16:55 How to Talk to Your Clients About Colors That willWork Best for Them18:38 Have These Two Neutral Colors on Hand to Help ColorType Your Client19:13 How to Strategically use Your Studios Walls to MakeYour Clients Look Their Best20:02 The Best Lightbulbs to Have in Your Studio to see Trueto Tone21:04 Why You Should Turn off Overhead Lighting When YouTake Photos of Your Clients Hair21:33 Everyone Can Have EVERY Hair Color When you Choose the Right Undertones Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists00:00 How Hairstylists Can Stand Out ina Crowded Marketplace01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You01:33 Why Your Skills Aren't Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou're Different02:09 Personal Example from When I WasBehind the Chair03:04 How Hairstylists can LOOKDifferent From the Competition03:17 Audit Your Instagram Feed03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty04:00 Answer THIS Question to Find Your VisualContent Gaps04:35 Examples of Visual Content to Mixit Up05:17 Why, “I Can Execute Your Look” Isn'tEnough05:53 How Hairstylists can SOUNDDifferent From the Competition06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content06:11 The Fastest Way to Come Off Coldand Guarded 06:20 Let GO of the Things Your DreamClients Doesn't Care About (Even if Other Hairstylists Do) 06:40 These Two Types of Captions are Boring(and Basic)07:09 One Quick Way to Generate Tons ofContent08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Listen to Next: [156] RANT: Posting Photos vs Creating Content00:00 iPhone Photography for Hairstylists: Book More Clients with Better Pics00:37 About Ren Lopa and her new *Winter* Color Season Makeover01:08 WARNING: Do not use TRYING to take better photos as a way to procrastinate (I see you)01:53 Lighting Tips to Take Shinier, True to Tone Client Photos with Your iPhone02:03 Do THIS Lighting Exercise in Your Salon Suite02:37 Do THIS Lighting Exercise if You Use a Ringlight 03:06 How Overhead Lighting Effects Your Photos03:25 How to Position Your Ringlight to Get the BEST ClientPhoto03:57 The 2-SECOND Tip to Eliminate Blurry Photos, LightHalos and Overexposed Light04:43 Turn on These 2 iPhone Camera Settings for BetterPhotos05:58 This Little Known Camera Secret to Get CLEARLY Focused Photos 07:26 Can Filming in Video Get You BETTER Photos?08:35 Weird Little Tweaks to Film More Interesting Videos(Quickly + Easily)09:37 The Hair Finishing Tricks I Used on SET ShootingCommercials for Popular Brands10:48 How to Quickly ADD Contrast and Dimension to YourClients Hair (Even When You Don't Have Time to Fully Style it)12:58 BONUS: iPhone Photo Edits to Make Your Photos POP and Look True to ToneIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠COURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good#independentstylist#hairstylist#framar#behindthechair#haireducation

00:0001:06 I ran Ads for Hairstylists, Salons, CosmetologySchools and Hair Influencers for 4 Years01:55 Which Platform to Choose to Run ADS02:51 Instagram User Statistics 202503:46 My 3 Biggest Lessons I Learned Running Ads for 4 Years03:50 ADS Lesson #1 for Hairstylists: Don't Start From Scratch05:13 ADS Lesson #2 for Hairstylists: Be Yourself in Your AD Copy06:54 Plug and Play AD Headline Example08:36 ADS Lesson #3 Small Variations WIN!10:40 BONUS ADS TIP: The 2 MUST HAVE Custom Audiences You Should Create in Your Audience ManagerLISTEN NEXT: [160] SALES SECRETS FOR HAIRSTYLISTS https://open.spotify.com/episode/6LiEl4Uf2HIuS7iqAbjRep?si=h-g7_KEmTpK6VOw5VyktEwIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠COURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good#independentstylist#hairstylist#framar#behindthechair#haireducation

00:0000:33 The 4 Parts of This Hairstylist Business Training01:15 Part 1: Income Statistics for Women in the BeautyIndustry and the General Workforce06:21 Part 2: Why 3 Clients per Day09:47 Part 3: 6 Tips to Reach 3 Clients Per Day in YourSalon Suite19:50 Part 4: BONUS TIP: Behavioral Brain Science forHairstylists to Follow Through and Reach Their GoalsHey Successful Hairstylists! This week we're talking about a simple strategy to reach your goals faster!!I'm sharing...The current income statistics and benchmarks inour industry and across the countryWhy 3 clients per day can set you up for success6 tips to achieve 3 clients per day FASTA BONUS TIP from behavioral brain scienceLISTEN NEXT: [161] 5 Instagram Stories to Book Clients this Week! https://open.spotify.com/episode/1Prx1qwM4Hv2Az1Vtkjb56?si=5775c625c93f4bc8If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠COURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good#independentstylist#hairstylist#framar#behindthechair#haireducation

01:46 The 3 Consumer Behavior Changes in 2025 that Will Impact the Beauty Industry01:51 Consumer Behavior Change 1: Buy Now Pay Later use Among Adults03:25 Consumer Behavior Change 2: Loyalty is Waning04:18 2 Things Hairstylists Can do to Keep Clients Loyal in 202506:30 Consumer Behavior Change 3: Buyers Impacted by Inflation are Seeking Deals09:01 Technique Driven Marketing to Value Driven Marketing09:42 Quick Exercise10:30 4 Non-Discount Promoti ons Every Hairstylists Should do in 202510:40 Non-Discount Promotion 1: Personal Shopper Experience14:28 Non-Discount Promotion 2: Personalized Recommendations15:28 Non-Discount Promotion 3: Creating a Loyalty Program17:53 Non-Discount Promotion 4: Product Bundling If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠COURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good

00:0000:53 Forbes 7-Second First Impression Study01:55 3 Biggest Mistakes Hairstylists Make with aConsultation05:55 10 Consultation Questions to Avoid REDO'sHey Successful Hairstylists!! This week we're talking all about CONSULTATIONS! Look - consumers have CHANGED in the past year. So if you haven't updated your consultation lately, it's time to pull up a seat and take some notes.If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 5-Day Instagram Story Challenge: https://renlopaofficial.myflodesk.com/5-day-challenge• Join 2,000 other Successful Hairstylists in our⁠ https://www.facebook.com/groups/successfulhairstylists⁠• Buy the Book! Successful Hairstylists ⁠https://a.co/d/azCbqAF⁠ • Buy the TRUST YOUR HAIRSTYLIST sweatshirt ⁠https://www.etsy.com/listing/1880380749/trust-your-hairstylist-sweatshirt-cozy⁠• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! ⁠https://www.amazon.com/shop/renlopaofficial⁠COURSES YOU MIGHT LIKESlow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/Reignite Lost Clients https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-good#independentstylist#hairstylist#framar#behindthechair#haireducation

01:03 Q: "I'm stuck on what to post!!"01:16 Tip 1: Listen to THESE 3 episodes next02:00 Tip 2: Discover your Dream Clients Desires05:20 Tip 3: Don't be Afraid to Get Crickets05:41 Q: "My clients are seeing my posts, but not engaging with them!"06:29 Train Your Audience06:59 How to Create "Engagement" Posts07:35 Examples of Engagement Posts for Hairstylists08:04 3 Reasons Engagement Posts Work09:28 Easy, Fast Ways to Engage with Your Followers10:34 Q: "I feel stuck in a social media rut. I'm having a creative block social media-wise."10:52 The Truth About Ruts12:29 Q: "I'm NEW to a suite, so any advice for that and being a small business!"If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!If you need help getting fully booked - check out these resources!• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation

SUCCESSFUL HAIRSTYLISTS BOOK OUT NOW: https://a.co/d/eeKeatm

00:00 Intro01:06 Disclaimer01:39 This Training is for you, if...02:24 Do THIS 5 Minute Exercise Before Watching the Rest 03:17 5 Reasons People Follow an Account on Instagram03:52 How to Apply This to Your Own Content04:39 Humorous Content Examples for Hairstylists05:27 Entertaining Content Examples for Hairstylists05:53 Personal Connection Content Examples for Hairstylists06:42 Inspirational Content Examples for Hairstylists07:24 Fashion/Beauty Content Examples for Hairstylists08:25 3 Things you can do Today to Grow a Following of the Right people08:31 Tip #1: The Golden Rule10:40: Tip #2: Water Your Own Yard11:31 Tip #3: Show up GratefulCourses you might like: Reignite Lost Clients [37] https://wolfandrabbit.samcart.com/products/reignite-lost-clients-how-to-win-them-back-and-keep-them-for-goodAttract Clients Who Can Afford You [37] https://wolfandrabbit.samcart.com/products/tweak-your-verbiage-attract-clients-who-can-afford-youIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!'If you need help getting fully booked - check out these resources!• Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts• Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists• Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop• Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm• Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial• Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation

00:36 Algorithms Explained01:12 The Instagram Feed Algorithm for Hairstylists02:04 Why you see posts/topics you've never engaged with before02:47 The Instagram Stories Algorithm for Hairstylists03:47 How DMs Effect the Algorithm03:55 Quick Tips to Increase Your Story Views05:13 The Explore Page Algorithm for Hairstylists06:18 How the Explore Page Goes Wrong06:44 Quick Tips to Show up on the Explore Page08:07 The Reels Algorithm for Hairstylists08:31 3 Factors Impacting Reels09:57 Tips to Make Better Reels in 2025Courses you might like:44 Side Hustles for Hairstylists https://wolfandrabbit.samcart.com/products/side-hustles-for-hairstylistsStylist C-Suite https://wolfandrabbit.samcart.com/products/stylist-c-suite

00:00 Intro03:16 The 4 Numbers You Need for this Formula04:06 Find Your Client per Month Goal05:06 Can You Even Handle That Many Clients?07:52 Adding Retention to Our Formula09:49 How Long Will it Take For YOU to Reach 10k Months?10:24 What YOU Can ControlCourses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

Hey Successful Hairstylists! This week we're talking about visit frequency! In the last couple of years, salon clients and services have changed due to trends, celebrity influence and the digital landscape! Traditional salon services -- 2 1/2 hour appointment every 5 weeks. Modern salon services -- 4 1/2 hour appointment every 12+ weeks. While modern salon services are a higher average ticket, the lower frequency has a major impact on our annual sales. There are two main ways to work with this: 1. Get more clients in 2. Use maintenance appointments to see your modern service clients every 7 weeks. This episode is focusing on the second option! In this training you'll learn... The money left on the table with lower visit frequency (hint: it's up to $25,000+ annually) Why people choose not to come in as often How to create a 7-week, $100+ maintenance appointment for your modern salon service guests Let's jump in! -------- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation

Hey Successful Hairstylists!! This week we're talking about PEACE! The reality is - when you're an owner of a business - that business takes on a life of it's own and can become it's own little Frankenstein's monster ruling our every moment. We have to ACTIVELY practice building the business we want and need through building strong boundaries with our clients. This is for you, if… You never feel like you're “off” of work. Receiving messages from clients at all times of the day and night You struggle to charge the FULL price of the services your clients are getting and asking for. You always take a “little off the top” You regularly feel emotionally drained when you finish work. If you wonder or feel like your clients are taking advantage of you. We're going to talk about the 3 different types of boundaries behind the chair - FINANCIAL EMOTIONAL TIME Let's get into it! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 2,000 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 Success Kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation

Hey Successful Hairstylists!! WELCOME TO SEASON 11!!

Hey Successful Hairstylists!! Today we're talking about what we need to LEAVE BEHIND in 2024! In my experience behind the chair, coaching hairstylists and working behind the scenes with salons - I've identified 5 common blindspots that sabotage your client relationships behind the chair. The worst part, is that you MOST LIKELY aren't even aware that you are doing them!

Hey Successful Hair Stylists! This training is a little more fun and refreshing! We're going to focus on creating a better guest experience by talking about trends! This is for you if… You tend to feel behind the trends and just want to know what's going on  Your clients tend to know more about trends and ask you for things you haven't heard about You want to build better loyalty and increase your avg ticket by keeping your clients CURRENT Why trends are important Show you're an expert in the industry Give you the reputation of FUN and FRESH Build trust with your clients that you're going to keep them from looking outdated!  The DEATH WISH for any hair stylists is to be associated with out of date looks. And this varies for every single area --- so let's dive in! ------- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Things are NOISY right now! Not only with the marketing blitzes from every corporation you know but also with lots of speculation around the next presidential administration and the economy. While SOME educators will ADD to the noise, use clickbait and fear-mongering to stress you out (and make sales) -- I'm here to GROUND YOU in what matters. I'm sharing... How to stay informed without stressing yourself out How important it is to NOT make business decisions for things that are not happening (and may never happen/impact you) The 5 things that ACTUALLY effect your sales and business to focus on Let's get into it ----- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! This week we're talking all about INSTAGRAM STORIES and how we can use them to book new appointments! There is nothing that our industry loves more than supporting each other! We love to use Instagram as a way to hype up our hair besties, follow our mentors, learn new techniques and just have fun together! But when it comes to posting and showing up in ways that ACTUALLY GET CLIENTS we can get in our heads. That's why I put together these 5 INSTAGRAM STORIES for you to post this week! I'm talking about... Why stories are SO IMPORTANT in our funnel of turning strangers to clients How to tell a story and create a "build up" that gets your audience to start booking with you 5 Instagram Stories for you to try this week! Grab my 30 Day Instagram Story Challenge, here: https://wolfandrabbit.samcart.com/products/100-followers-30-days Let's get into it!!! ------ If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! THIS episode was the your FAVORITE all time episode of the podcast so today I'm doing a throwback! Here are the TOP SALES SECRETS FOR HAIRSTYLISTS! Ever have that BOMB month where tons of new clients are coming, everyone is saying YES to your recommendations and you're just ON FIRE?! And at the end of you look back and you're like... Where did all of those new clients come from? What did I do/say to make my clients so happy? No idea! If we don't know what's working or not working in our business - we cannot REPLICATE our success or PREVENT our failures. Today I'm sharing SALES SECRETS for Hairstylists so that you can understand how to spend your free time to continue to grow! Let's jump in! --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! This week we're talking about INSTAGRAM and all the juicy updates they've been adding! There has never been a better time to grow a business with FREE tools -- and knowing how to take advantage of all the different features can set you up for success! I share... Why IG continues to be the best way to get new clients (in 30 mins/day) 8 of the latest Instagram updates to attract local people to find your page, follow you and book appointments! Carousels, Reels, Comments, Notes and more! My TOP IG features you must be using to build your business right now Let's get into it! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! Today we're talking about one of the biggest goals that hairstylists have the second they begin their career - becoming FULLY BOOKED! What always strikes me, though, is that while this is something we strive so hard for - we often have no real idea how close or how far away we are from reaching that goal. Could it take us 6 months? 5 years? If I amp up my marketing will it really make a difference or is that just a waste of time? In this training, I'm sharing… The importance of having TANGIBLE GOALS The key factors that can SPEED UP or SLOW DOWN your progress The numbers YOU need to know in your business to calculate your own magic numbers! Calculate your OWN exact numbers here: https://wolfandrabbit.samcart.com/products/fully-booked-in-6-months --------- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

STYLIST SCRIPTS $17 https://wolfandrabbit.samcart.com/products/stylist-scripts/ ULTIMATE STYLIST SUCCESS KIT $33 (Includes Stylist Scripts + 10 other best selling courses for hairstylists) https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/ Hey Successful Hairstylists!! This week we're talking all about COMMUNICATION and how to use the GOOD, AWKWARD AND TENSE moments with our clients to build trust and connection. I'm going to share… Answers to listeners questions 2 scripts for building your business A script for talking to long-time clients about current trends A scripts for responding to a negative review (and what NOT to do - to avoid becoming famous on TikTok for the wrong reasons) SO MUCH MORE! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today I'm ranting and sharing some big sister love around marketing your business. I hear ya'll - that you WANT great new clients and that you WANT to show up in your business. Yet, even when you have fully written captions and a camera roll full of content, something is getting in your way. Maybe it's because, when many of us started in the industry, we didn't HAVE to be online at all. I still remember making little new-client packets with business cards, coupons and product samples and driving them around to local businesses for the employees and customers. I am sensing some truly stubborn resistance to showing up in the modern landscape. But the thing is… the new stylists are not afraid. And I do not want you to be out-competed before you can even get fully booked! I'm sharing... The difference between posting a photo and creating content Mindset barriers to posting 2 POSTS TO POST THIS WEEK! CONTENT RESOURCES: 528 INSTAGRAM POSTS FOR HAIRSTYLISTS 100 FOLLOWERS IN 30 DAYS LUXURY CLIENT METHOD If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! This week we're talking about something that rarely gets discussed... the TOTAL guest experience. Often times, we focus on color formulation and techniques or marketing to new clients. But the truth is that if we don't know how to create a great experience and KEEP our clients - we will be starting from scratch every single month - no matter how flawless our techniques or marketing are. I'm talking about... The LATEST data around consumer behavior (hint: 1/3 people leave a business after just ONE bad experience) 29 Step Checklist The ONE vital thing you need to do after listening to this training If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! This week we're talking about how to build excitement and make more $$ this holiday season by creating curated gift guides and gift bundles! I'm diving into... The importance of seasonal offers behind the chair The top ideas, names and items to include in your gift guides 4 ways to make sure your offers sell out Let's get into it! ---- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! This week we're talking about how YOU can hit 5k/Months by the end of 2024! Whether that's doubling your sales, adding $1k/month or MORE - setting a vision for the rest of the year can keep you inspired and motivated. Beyond the vision though - let's break down what that actually looks like. I talk about... • The 3 ways you increase sales in your business no matter what • Why content isn't the part of your funnel that you think it is • 3 hot tips to make this all happen If you are not sure what to be focusing on to get new clients - DM me the word CLIENTS on Instagram   / renlopaofficial   If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.co... • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 2,000 other Successful Hairstylists in our   / successfulhairstylists   • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.co... • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.co... • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaof... • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0#independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! This week we're talking all about how to attract introverted clients! As an introvert, I noticed that when I had introverted clients I was way less drained by the end of my day. Plus, my introverted clients were extremely loyal, referred many people to me and trusted my recommendations. I'm going to share... The 4 subtypes of "introverts" Why AUTHENTIC marketing wins out over HYPE How to create a balanced experience introverts will LOVE The types of social media posts to bring in more introverted clients Let's get started! ----- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! This week we're talking about the dreaded, "Balayage, how much?" DM that pops into your inbox! So after todays training you're going to know step-by-step how to vet potential clients in the DMs easily (without quoting them or giving them hair advice AKA no free labor). This is for you if… • You feel like you attract discount buyers • You want to book clients that you know are the right fit • You keep getting new clients who only come one time and then don't come again I'm excited to talk about this today because DMS are truly the wild west in business. And they leave a lot of room for miscommunication and misunderstandings. Let's dive in!!! ---- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're diving into ONLINE BOOKING!! Online booking has gained popularity in the past couple of years especially with hairstylists that are in high-demand and booked up. As these booked stylists become influencers and educators, awareness has been raised about online booking and many stylists at all points in their career started adding this process. This training is for you if… You're considering doing online booking You started doing online booking and your new clients dropped significantly (this happens a lot by the way) You're wondering if you're ready for online booking Let's dive in!!! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

GRAB 44 SIDE HUSTLES FOR HAIRSTYLISTS HERE: https://wolfandrabbit.samcart.com/products/side-hustles-for-hairstylists Hey Successful Hair Stylists!! Today we're switching gears a little bit and talking about side-hustles! In the past couple of years it has become more common for people to have many streams of income (whether they need the boost of cash, or are just doing it for fun). I had a side hustle behind the chair that turned into a business and then into my full-time career! And I have a lot of insights on how you can quickly and easily start bringing in extra cash and see if a career pivot is right for you (without sabotaging the beautiful business you've been working so hard to build!!) This episode is for you if.... • You're making enough behind the chair to feel comfortable, and your business is running smoothly and you're craving a new challenge! • You really want to become an educator in the industry. • You like the idea of having other money coming in and ways to bring in money that aren't behind the chair. Today I'm sharing a peek into my journey from being behind the chair full-time, to starting a side hustle, to launching an education/marketing business and to going full-time in that business. I'm also going to talk about the TOP 5 MYTHS when it comes to starting a side hustle (and what to do instead)! Let's dive in! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist#hairstylist#framar#behindthechair#haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! This week I realized that NO-ONE is talking about one of the most important pieces of a consultation. We focus a lot of our energy on getting on the same page, managing expectations and then formulating --- skipping over one of the most CRUCIAL aspects of building a trusting client relationship... PRICE-QUOTING! Transparency with pricing is huge and NO ONE likes to feel surprised at check-out. But how can we handle this - while also charging our worth and feeling like we're being compensated for our time? This is for you if: You regularly underquote your clients because you're afraid they'll say no or be upset. You don't charge for all the services someone needs to achieve their look . You just want to feel more comfortable in how you engage with your clients. Let's get started!!! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Start booking high-end, loyal clients in the next 72 hours inside the Luxury Client Method. THE revolutionary program for hairstylists to get clients in any economic climate https://www.wolfandrabbitmarketing.com/lcm • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! In a perfect world - we would have a camera roll full of images and videos that we feel represent our work accurately. But, that's just not always the case. So today I'm sharing what to post when you hate all of your photos + videos!! I'm sharing.... 1 - The VITAL mindset shift you need when it comes to Instagram 2 - 3 Instagram posts you can do in 3 mins or less (without ANY of your own images/videos) 3 - My go-to websites for copyright free images, videos and templates! Let's get into it!!! ----- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Shop my Amazon Storefront for all of my recommendations for marketing, style, salon decor, personal development and more! https://www.amazon.com/shop/renlopaofficial • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hair Stylists! This week we're diving into HOW to outshine your competition on Instagram! This training is for you if  You're in a super competitive area The people you're attracting from instagram are not the right fit - not wanting the services you specialize in, wanting discounts, not wanting to take care of their hair or make a long term plan You're not enjoying instagram anymore and just going through the motions WHY STANDING OUT IS A GOOD THING You can actually attract the right people It's easier to stay consistent when it feels authentic You won't feel so clammed up! A lot of times when we're blocked on what to post, it's because we're trying to “BE” or “FIT” something that we're not. Let's dive in!! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hair Stylists! This week we're talking all about NON-Instagram apps for hairstylists to get new clients! Whether you want to attract additional clients or you're just plain sick of being a content creator - knowing the apps on the market that can bring you clients organically (and without you being a part-time social media manager) can be super helpful!** We're going to talk about… Google-My-Business Yelp Marketplace Model Apps (For example… Booksy and Styleseat) Hyperlocal Apps (For example… Nextdoor) If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7  Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking about hitting goals - or rather, the reason why independent hair stylists DON'T hit their goals - and what you can start doing instead! Setting goals can be exhausting — at least it was for me for a really long time. Most of the time I would check in and see that I was SO FAR behind hitting my goal that I'd give up way early (have you been there?). In 2016 something big clicked for me and I was able to really start seeing progress behind the chair. Did I want to hit a goal of selling $1,000 in retail to my guests that month? I HIT IT! Did I want to hit $9,000 in service sales in 30 days?? SMASHED IT! And I'm confident this can work for you too. In today's training, I'm sharing… Stats on entrepreneurship in 2024 (spoiler: you're doing something 84% of the adult population can't/won't do) The biggest reason independent hairstylists don't hit their goals (it's NOT what you think!!!) The 2 life-changing actions I took to start hitting my goals quickly Let's jump in!!! ----- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $3 Instagram kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists! Today we're talking about FINANCES behind the chair and in your personal life!! Whether your finance goal is to stop over-drafting every month or to double your retirement investment every month - you're going to get practical steps you can take today to get closer to that goal! We're talking about... How building up our finances gives us freedom, opportunities and impact in our community The 3 Financial Decisions that grew my business 3 easy tools you can make RIGHT NOW using just a sheet of paper Let's dive in! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop • Get 20% OFF long lasting manicures at home with the Olive & June Mani System https://fbuy.io/oliveandjune/43phw6d7 • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking about SALES! Sales, and specifically, being good at selling, is a VITAL part of building a 100k+ business behind the chair. AND... it can be super intimidating. Yet, many hairstylists shy away from sales because they are scared of seeming greedy, manipulative or dishonest. In this episode I share with you authentic, easy sales methods that will not only make you more money --- but will make your clients HAPPIER and more loyal (it's a win win for everyone!). This episode is juicy! I talk about 2024 Consumer Spending Data!! (Spoiler: American women spend $3,725 per year on beauty products and services) The 3 biggest mistakes hairstylists make that ruin the sale behind the chair (and even before people book with you) 3 Sales Secrets you can use immediately to book more new clients, increase your average ticket and keep your clients loyal for life! Let's get started! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now • Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking all about marketing campaigns and their place in your strategies behind the chair. Each individual GOAL that you have (new clients, referrals, retention, average ticket, promotion, retail sales, etc) needs it's own unique marketing campaign. And I'm going to outline what this looks like. I talk about... The different steps in a salon sales funnel (hint: there are 3 steps BEFORE someone even books with you) How to turn this sales funnel into a template for marketing campaigns 2 marketing campaigns for you to use and to show you how to create these for any sales goal you have Let's dive in! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodeskhttps://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking all about slow seasons. I know that they can feel scary and stressful... they can cause us to start doubting ourselves or even believe we're not cut out for this whole owning our own space thing (your fear is lying to you!!!!). Truthfully, slow seasons, low months, low views, sales dips are a NORMAL part of running a business. And I want to be sure you feel empowered and know exactly what to do when a slow week comes so that you can bounce back quickly and not take a big dip in income! We're talking about... Slow seasons and how small and big businesses go through them How self-sabotage plays a part in extending our slow seasons The 5 things you can do RIGHT AWAY to shorten a slow season and bounce back fast! Let's jump in!!! ---- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now • Get 20% off long lasting manicures at home with an Olive and June Mani System! Shop Here • Get 50% OFF of Flodesk! Send beautiful emails, create opt-in forms, email funnels and more with Flodesk https://flodesk.com/c/PZ8RG0 #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're diving into the best days and times to post on Instagram in 2024!! If we're spending time creating videos and posts and building our marketing strategy - it makes sense to try to get it in front of the most eyes! I'm diving into... Best and Worst days of the week to post on Instagram Best times of the day to post (which really surprised me) My TOP scheduling apps for when you're ready to batch and plan ahead! DISCLAIMER- if you're currently not posting on a consistent basis - do not even stress about posting times. Just get posts out there consistently for a full month before adding more complexity to what you're doing. A lot of people use the information I'm about to share to procrastinate - not you though!!! Right?

Hey Successful Hairstylists!! Today we're talking about one of THE biggest things in your control in your business. THE thing that makes the difference between connection or isolation... THE thing that makes the difference between being heard and just saying words... COMMUNICATION! In this training I'm breaking down... How communication is the key element for long-term relationships with clients My 3 step communication formula for stressful situations 3 DONE-FOR-YOU scripts for Cancellations, Redos and when someone asks for a discount BONUS TIP: How to create your VERY own script guide GRAB MY STYLIST SCRIPT GUIDE HERE FOR $17 https://wolfandrabbit.samcart.com/products/stylist-scripts/ OR GRAB ALL 11 OF MY BEST SELLING RESOURCES FOR HAIRSTYLISTS FOR $33 https://wolfandrabbit.samcart.com/products/ultimate-stylist-success-kit/ Let's dive in! ----- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today I'm spilling all the secrets on how I went from gaining 70 followers each month to FIVE HUNDRED AND SEVENTY+ each month! IF YOU NEED CLIENTS NOW - GRAB THIS CHECKLIST AND IMPLEMENT BEFORE LISTENING TO THIS EPISODE...https://renlopaofficial.myflodesk.com/getclients24 There are a handful of reasons why you might want to grow your following - future plans of becoming an educator, wanting to land brand deals (in our industry and outside the industry) or even to land coveted spots among the industries biggest platforms. When you're able to grow an engaged audience of the RIGHT people - there is no doubt that this can expand the doors that are opened to you (Even monetization features on IG). What I want to make super clear though is that growing a following is not everything! You can hit 5k+ months and get fully booked with less than 500 followers. So please don't put unnecessary pressure on yourself (or let yourself get distracted from your main goal of getting fully booked up). With all of that said! In this training I dive into... The 3 types of viral posts I added to my mix of content and why they worked How your bio + highlights might be repelling people from hitting "follow" My "no free" compliment method The daily things I did to ensure growth regardless of posting Let's gooo! ---- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking all about turning followers into BOOKED APPTS! We want to strategically make our marketing efforts equal MORE sales and MORE clients, otherwise, we're just wasting our time --- leading to more burn out and discouragement. You'll learn... What MOST people will NOT do when it comes to turning followers into booked appointments My FOLLOWER AUDIT and why it's necessary to know our audience 5 different ideas for turning your followers into booked appointments, RIGHT NOW! Let's dive in! ---- If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate https://www.wolfandrabbitmarketing.com/workshop • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our https://www.facebook.com/groups/successfulhairstylists • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! https://www.wolfandrabbitmarketing.com/shop #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support

Hey Successful Hairstylists!! Today we're talking about ADS! And, as you know, I am a big believer in the power of Organic Marketing. And today I'm going to help you create an AD that you can start running at just $1 to compliment your organic marketing efforts!! I'm sharing all the stuff that marketing people make you pay to know (building audiences, how to troubleshoot, how to write your ad) -- because I want you to be EMPOWERED! I share... What you need to have in place BEFORE starting your AD How to create your AD (audience and ad creation) How to troubleshoot and track your ADs performance Let's dive in!!!! If you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!! If you need help getting fully booked - check out these resources! • Attend my FREE Masterclass: Rich, Healthy Hairstylists: How to Hit 10k Months in ANY Economic Climate Grab Your Seat • Grab my FREE 30 Days of Instagram Posts for Hairstylists: https://bit.ly/30dayssocialposts • Join 1800 other Successful Hairstylists in our Successful Hairstylist Community! • Shop our $17 kits for Hairstylists! These self study courses include titles like... Fully Booked in 6 Months, Get Clients with Instagram Stories and SO MANY MORE! Shop Now #independentstylist #hairstylist #framar #behindthechair #haireducation --- Support this podcast: https://podcasters.spotify.com/pod/show/successfulhairstylists/support