Publish. Promote. Profit.

Margie Shard is a 7 Figure per year author!  I originally met Margie when I worked with her on her book for her financial services company way back in 2015.  She shared with me recently that she did over $500,000 in new client revenue directly attributed to that book!Even more exciting than that she shared with me that she has since sold that business and 3 years ago started writing fiction and now (just 3 short years later) is doing over $100,000 per month / $1M per year in ROYALTIES!In this informative episode we discuss...- The 9 things that she did to get to $1M in her 2nd full year.- Her use of Paid ads to supercharge her results- How she took one of her series and 5x'ed the income without changing a word of the content.And a lot more!Connect with Rob - https://bestsellerpublishing.orgTwitter - https://twitter.com/bspbooksInstagram - https://www.instagram.com/bspbooks/?hl=enFacebook - https://www.facebook.com/bestsellerpubYouTube -https://www.youtube.com/c/BestSellerPublishingOfficial

After a thirty-two-year career as an independent financial adviser, Craig sold his practice and focuses his business interest, experiences and efforts toward helping people invest wisely within their company retirement plans, and alerting savers of the large tax obligations that are built into their retirement accounts. This has birthed Amazon #1 BestSelling book, Paying the Piper, supporting online education courses, and one-on-one strategy sessions with students who desire personalized assistance. The tax issues are very real, and a very large concern for many savers. Craig has trademarked this proprietary approach to strategic conversions from IRAs to Roth IRAs. Rothology® has registered lifetime tax savings approaching one hundred million dollars. Rothology® combines the art and science of financial planning to transition American families toward the goal of a tax-free future.   Listen to this informative Publish. Promote. Profit. episode with Craig Wear about teaching people about tax obligations in their retirement accounts.   Here are some of the beneficial topics covered on this week's show: - How people shouldn't put off writing their own book. - How you can leverage your book into a great marketing campaign. - Why your sales funnel should capture potential clients emails and phone numbers. - How your first book can be a great starting point for writing a second book. - Why you must continue marketing yourself after writing a book.   Connect with Craig: Links Mentioned: https://craigwear.com Guest Contact Info: https://www.linkedin.com/in/craigwear/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Randy Ross is a compelling communicator, craftsman of culture and bestselling author of multiple books, including his latest book entitled, Hope Rises: Make Your Life, Love & Leadership Soar.  Working with brands like GE Appliances, McDonald's, Panasonic, Cox Communications, Compass Group, Chick-fil-A, Keller Williams and the Intercontinental Hotel Group, he has inspired and enabled countless people to find new passion and purpose in their work, work better together in teams and have greater influence and impact.    Listen to this informative Publish. Promote. Profit. episode with Randy Ross about helping leaders inspire teams.   Here are some of the beneficial topics covered on this week's show: - How businessowners crafting a compelling culture will lead to the right employees. - Why hope is one of the most powerful and impactful tools you can use. - How employees quit when the culture is not conducive for their growth. - Why you must believe that something will happen to achieve your goal. - How having your own book is like having the best business card.   Connect with Randy: Links Mentioned: https://drrandyross.com https://www.createremarkable.com Guest Contact Info: Twitter https://twitter.com/drrandyross LinkedIn https://www.linkedin.com/in/drrandyross/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Sean M. Doyle is principal at FitzMartin Inc, a leading consultancy focused on sales marketing and management, sales and marketing technology services, and revenue operations. Sean and his team at FitzMartin are focused on long term value creation through a sales-first, scientific approach to driving revenue. Over a 25+ year career and more than 5,000 client engagements, Sean has amassed unmatched expertise in helping B2B companies sell more to their most profitable customers.   Sean's latest book, Shift, explores 19 practical ideas, grounded in the science of behavioral change, that can transform a business's marketing efforts and, by natural extension, its profitability. A native Pennsylvanian who's put down deep Southern roots, Sean is a man of family and faith who strives to be a selfless leader. On weekends, you'll find him out fishing local streams and teaching the art of fly fishing to anyone who wants to tag along.   Listen to this informative Publish. Promote. Profit. episode with Sean Doyle about transforming a business through behavioral change.   Here are some of the beneficial topics covered on this week's show: - Why someone else sending your book as a referral is a great way to get new clients. - How we've learned to tune advertising out making it less effective than having a book. - Why positioning yourself in a specific market will make your book stand out more. - How the value of having a book hasn't changed over the years. - Why authors must find ways to get their book into their ideal clients' hands.   Connect with Sean: Links Mentioned: https://www.fitzmartin.com https://www.fitzmartin.com/freehelp https://www.fitzmartin.com/freehelp Guest Contact Info: Twitter https://twitter.com/fitzmartinb2b Instagram https://www.instagram.com/fitzmartinmarketing/?hl=en Facebook https://www.facebook.com/fitzmarketing LinkedIn https://www.linkedin.com/company/fitzmartin/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2004, Ron Richard was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years.  BLD Consulting formed in 2011 was only a natural progression in Ron's career which became a centre stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials. During his involvement as an inventor, investor and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide.  Ron's book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves. Listen to this informative Publish. Promote. Profit. episode with Ron Richard about helping people through the invention process using a book.  Here are some of the beneficial topics covered on this week's show: - How working in hospitals has become constrictive for physicians and clinicians. - Why a book is a great way to share the lessons you've learned and the mistakes you've made. - How writing a book makes you an expert in your field and can help others succeed as well. - Why time might be the most valuable resource that you have.  - How having a book is a big step up from having a business card or elevator pitch. Connect with Ron: Links Mentioned: https://www.inventingstartstoday.com Guest Contact Info: Twitter @rontheauthor Facebook https://www.facebook.com/ron.richard.7902 LinkedIn https://www.linkedin.com/in/ronfrichard/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How to 3x Your Sales During a Pandemic – Publish. Promote. Profit. with Rob Kosberg Episode 154 Trudi Charest Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on building digital advertising for healthcare practices.  Trudi is well known for designing, developing, and facilitating training and marketing programs to health professionals across North America. She is also a Licensed Optician with over 25 years of extensive eyecare experience. Trudi was one of Vision Monday's “2019 Most Influential Women” in the optical industry. She is an active OWA member and has recently been elected to the board of directors for Optical Women's Association.     Trudi is now adding “Best Selling Author” to her many accomplishments. She published her book, The Digital Sales Rep, in 2022 and hit best seller status in multiple categories and countries. She is an international speaker, author, industry consultant and business innovator.   Listen to this informative Publish. Promote. Profit. episode with Trudi Charest about how to 3x your sales during a pandemic.  Here are some of the beneficial topics covered on this week's show: - How many business owners had to adapt and pivot during the pandemic.  - Why you should use Facebook and Instagram to reach out to people in your target markets. - How you should use your book to accomplish what you really want to do.  - Why writing a book is a good investment for the future of your business. - How writing a book gives you the authority and expertise in your market. Connect with Trudi: Links Mentioned: https://thedigitalsalesrep.com Guest Contact Info: Instagram https://www.instagram.com/digitalsalesrep/ Facebook https://www.facebook.com/TrudiCharest LinkedIn https://www.linkedin.com/in/trudicharest/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Do You Need a PR Firm to Get Media Placements? – Publish. Promote. Profit. with Rob Kosberg Episode 151 Did you know that if you get PR placements without a game plan that all you get is your “15 minutes of fame?” To avoid this and actually get leads from your press, check out today's episode where I explain how to leverage PR and media. Guess what? Like most of the strategies we share at Best Seller Publishing, it starts with your book.   I also talk about what it's like to go through the process of hiring a PR agency, and how we do it at Best Seller Publishing. I even show you the exact ad campaigns our company is currently running to generate consistent leads.   Lastly, I explain the different ways you can use media placements to generate leads. If you're at a stage in your business where getting media could further your authority, don't miss this episode. This information will help you get the most out of your press, save you from falling into common pitfalls, and save you money.   You'll Discover:   Listen to this informative Publish. Promote. Profit. episode about how to 3x your sales during a pandemic.  Here are some of the beneficial topics covered on this week's show: The Hierarchy of Desire What it's normally like to hire a PR agency Using your book as the foundation The key points of PR Screenshare of how we set up our ad campaign Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Fred Moss, MD is the foremost expert on delivering your True Voice into the world so that it can heal. Your voice matters. Your voice can heal. Dr. Fred has been actively practicing in the mental health field internationally for over 40 years, and as a psychiatrist, has been an unwavering stand for the transformation of the prevailing, disempowering conversation that encompasses the industry globally. He is a firm believer that conversation, communication, creativity, and human connection are ultimately at the source of all healing of all conditions in all fields.  Along with being a highly successful restorative/transformational coach, his signature technology, True Voice Podcasting is for people who are ready to take their lives back by speaking their authentic message into the world. TVP is designed to guide people from all walks of life, who are ready to rediscover the confidence and courage necessary to bring their full and real humanity back into all areas of their life.  Dr. Fred's conversations and talks are designed to be thought-provoking and compelling and leave audiences refreshed and revitalized, with a new sense of what it really means to be a human being. Listen to this informative Publish. Promote. Profit. episode with Dr. Fred Moss about helping people deliver their true voice using a book.  Here are some of the beneficial topics covered on this week's show: - How communication, connection, conversation, and creativity are at the heart of healing all conditions. - Why going off a medication is less scary then starting a new medication. - How you can bring your authentic message into the world.  - Why the biggest threat to humanity is people not being able to speak with their authentic voices. - How the best way to express yourself might be to stay silent and listen instead. Connect with Dr. Fred Moss: Links Mentioned: http://findyourtruevoicebook.com https://welcometohumanity.net Guest Contact Info: Twitter https://twitter.com/drfredmoss?lang=en Instagram https://www.instagram.com/drfredmoss/ Facebook https://www.facebook.com/fred.moss.1291 LinkedIn https://www.linkedin.com/company/dr-fred/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Over the past 15 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace. Listen to this informative Publish. Promote. Profit. episode with Russell Brunson about the key to growing ClickFunnels.  Here are some of the beneficial topics covered on this week's show: - How you don't need to love the process of writing to become an author. - Why the written word is one of the most important things we have as a society.  - How everything eventually funnels down into ClickFunnels. - Why writing a book can help turned churned prospects into clients. - How the best way to sell a book is to sell it for free. Connect with Brunson: Links Mentioned: clickfunnels.com https://marketingsecrets.com Guest Contact Info: Twitter https://twitter.com/russellbrunson? Instagram https://www.instagram.com/russellbrunson/?hl=en Facebook https://www.facebook.com/RussellBrunsonLIVE/ LinkedIn https://www.linkedin.com/in/russellbrunson/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that you could make money using your book before you even publish? Today I explain how you can sell ads and sponsorships within your book, long before it's ever completed. You can earn 15-20k just by having a “sponsored” section in your book. There are several steps to do this effectively, and I'll go through each of them in this episode.   Hey! Bonus! You can even use this strategy if you've already published your book either by relaunching it or by making it a part of your second edition.   You'll Discover: ●     Complementary business vs. competitive businesses (4:10) ●     How to make a compelling offer in your pitch (7:39) ●     Ways to use the sponsorships to everyone's advantage (11:12) ●     Making it a no-brainer “yes” for the sponsor (13:15) ●     Conclusion and what pre-launch income can be used for (15:12) Connect with Rob:   Website    https://bestsellerpublishing.org   Twitter   https://twitter.com/bspbooks   Instagram   https://www.instagram.com/bspbooks/?hl=en   Facebook   https://www.facebook.com/bestsellerpub   YouTube   https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael is a licensed Broker and REALTOR® with 20 years of residential brokerage and investment experience. He specializes in homes that did not sell the first time and has closed hundreds of homes. After graduating with a BBA in Finance at Gonzaga University, Michael processed consumer loans at a Federal Credit Union, moved to co-managing a portfolio at Charles Dunn Company, underwrote loans at CB Commercial, and then moved on to flipping homes. Neighbors and other agents wanted to work with him. In 1999, he opened Bradmont Realty and grew it to 10 agents. In 2005, Prudential Realty bought his brokerage, and since then, he has outsold 95% to 99.5% of all agents locally and nationally as a full-time agent. He knows how to sell and does not waste his time with things that do not help his clients. He and his family reside in Pasadena's Bungalow Heaven Historic District. Listen to this informative Publish. Promote. Profit. episode with Michael Bell about using a book to help home sellers.  Here are some of the beneficial topics covered on this week's show: - Why you shouldn't let your listing agent represent a buyer on your transaction. - How the real estate market has never been hotter than it is right now. - Why there is a housing problem and how it could be fixed. - How many houses sit on the marketplace because they are overpriced. - Why having signed copies of your book can be a helpful selling tool. Connect with Michael: Links Mentioned: https://www.michaelbbell.com Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I talk about one of my favorite topics: goal setting. I'm excited to share with you a compilation of goal-setting hacks that I've learned from productivity experts over the years. I talk about how to set more attainable goals, how to categorize your goals, and how to analyze the goals that you've achieved and not achieved.   I hope to re-ignite your desire to reach your goals. It also may help you to uncover valuable information as to why you might be falling short in some areas… and how to turn that around so you can achieve everything you want.   Remember: if you're not where you want to be, it's often not because you're not capable of achieving your goals, it's because you haven't built any systems to ensure that you get there. Let's simplify the goal-setting process so you have nothing standing in your way from achieving your dreams.   You'll Discover: ●     The different types of goals (2:26) ●     The three steps I take to take stock of your progress (4:23) ●     The four ways to analyze the goals you did and didn't achieve (7:17) ●     Organizing your goals for the future (15:00) Connect with Rob:   Website    https://bestsellerpublishing.org   Twitter   https://twitter.com/bspbooks   Instagram   https://www.instagram.com/bspbooks/?hl=en   Facebook   https://www.facebook.com/bestsellerpub   YouTube   https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Stacy Tuschl is a best-selling author, speaker, the owner of multiple 7-figure businesses, and the creator of the Foot Traffic Formula™, where she helps small business owners get more customers in their door, more profit in their pockets, and more happiness in their homes.   Stacy's in-depth process guides her students to break through their challenges, operate at their highest potential, and create self-sustaining businesses—all without sacrificing their families or lifestyles. You shouldn't be sacrificing your life for your business; your business should be supporting your life. Listen to this informative Publish. Promote. Profit. episode with Stacy Tuschl about creating 7-Figure Businesses using a book.  Here are some of the beneficial topics covered on this week's show: - How a book works best when it has a product that it can sell. - Why it's important for your book to focus on a specific topic. - How sometimes the best way to learn is through making mistakes. - Why business owners should be checking their DMs on social media. - How your program must have even more value than your book. Connect with Stacy: Links Mentioned: https://stacytuschl.mykajabi.com/offers/pgFqgSpn/checkout Guest Contact Info: Instagram https://www.instagram.com/stacytuschl/ Facebook https://www.facebook.com/stacytuschl Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I'll share a few strategies that will help you stop chasing clients once and for all. All of them start with getting your book into as many hands as possible.   Do you frame yourself as an expert? If so, your offers have a much better chance of being accepted. There is no better way to frame yourself as an expert than having a bestselling book.   I myself am so confident in this tactic that I've recently invested a large amount of money into a campaign where I will send out my book to thousands of new people a month. Keep in mind, that who you send your book to will determine the number of leads you get. Your audience has to be targeted.    You'll Discover: ●     Why framing yourself is vital for future success (1:53) ●     The first group of people you should send your book to (10:14) ●     The second group of people you should send your book to (16:23) ●     The third group of people you should send your book to (23:49) Connect with Rob:   Website    https://bestsellerpublishing.org   Twitter   https://twitter.com/bspbooks   Instagram   https://www.instagram.com/bspbooks/?hl=en   Facebook   https://www.facebook.com/bestsellerpub   YouTube   https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Bill Allen is the CEO and Owner of 7 Figure Flipping a real estate organization based out of Nashville, TN. He and his team currently flip and wholesale 200+ deals per year in Tennessee and northern Florida, while leading the top house flipping and wholesaling mentoring groups in the nation.  ‍ Bill began his career as a Naval Officer with 18 years of military experience and discovered through the avenue of real estate, that his calling is leading others by helping them find their own success through networking and accountability. This year, 2021, Bill is the author of 7 Figure Flipping Underground: How expert real estate investors find hidden properties, negotiate the best deals, and build profitable businesses. Listen to this informative Publish. Promote. Profit. episode with Bill Allen about teaching real estate investors to negotiate the best deal.  Here are some of the beneficial topics covered on this week's show: - How being a salesperson requires being a good storyteller. - Why using a value ladder can help you sell high ticket items.  - How writing a book can make people trust you and your business quickly. - Why a book funnel can be a great tool to get clients and up-sell them. - How having a mentor or a coach can be game changing for entrepreneurs. Connect with Bill: Links Mentioned: https://7ffbook.com/main Guest Contact Info: Instagram https://www.instagram.com/billallenrei/?hl=en Facebook https://www.facebook.com/7figureflipping LinkedIn https://www.linkedin.com/in/bill-allen-rei/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm excited to share with you how you can fast track the content creation for your book. This process will even work with other forms of content that you create for social media platforms as well.   In this episode, I break down the elements of the perfect chapter. I discuss everything from the length to the format. I suggest that you start with a story and leave what's called an “open loop.” Then introduce your framework or the key points of your story. Lastly, close the loop and have a a call to action and next steps for your reader to take.   You'll Discover: ●     Sneak peek into how I'm writing my new book (1:07) ●     The format I use and teach to our clients (2:08) ●     Andrea Olsen's 7-figure book story (7:58) ●     Why it's important to be educated on your audience's struggles (17:40) ●     Creating a list of assets around stories (19:34) Connect with Rob:   Website    https://bestsellerpublishing.org   Twitter   https://twitter.com/bspbooks   Instagram   https://www.instagram.com/bspbooks/?hl=en   Facebook   https://www.facebook.com/bestsellerpub   YouTube   https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Jinny Uppal is no stranger to driving contrary and innovative thinking. Uppal's 20+ years of experience driving transformational growth by challenging existing norms in business is key to her success working with Fortune 500 telecom, eCommerce, and retail companies.  In her new award-winning book, IN/ACTION: Rethinking the Path to Results, Jinny Uppal explores the downside of the prevalent cultural bias for action even when it's unnecessary or counterproductive. Her book is the 2021 Gold winner in Business Nonfiction books from Reader Views. Listen to this informative Publish. Promote. Profit. episode with Jinny Uppal about using a book to challenge existing business norms.  Here are some of the beneficial topics covered on this week's show: - Why business people should take occasional moments to strategically pause. - How going full speed doesn't allow for people's creativity to flourish.  - Why taking a pause doesn't necessarily have to be a long one. - How people write about topics that intrigue them or confuse them. - How not every entrepreneur needs to be set to go, go, go all the time. Connect with Jinny: Links Mentioned: https://www.jinnyuppal.com Guest Contact Info: Twitter https://twitter.com/jinnyuppal?lang=en Instagram https://www.instagram.com/jinnyuppal/?hl=en LinkedIn https://www.linkedin.com/in/jinnyuppal/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

 How To Sell Tons of Books   Publish. Promote. Profit. with Rob Kosberg Episode 141   In this episode, I give you the secret sauce to make massive book sales… or technically, how to make massive sales through your book. You see, if your primary focus is just selling your book, you take your focus off of more lucrative uses of your time.   The first thing to be clear about is that just selling your book shouldn't be the end goal. This is a common misconception that leads many authors astray. Your sales plan needs to continue beyond the sale of the book if your goal is to make substantial income as an author.   What does that look like? It means things like selling high ticket programs through your book. This means that the goal is to get your book into as many interested hands as possible but not because of the income generated from book sales. The true value comes from the income potential from the high-ticket offers you sell through your book.   You can also position yourself through your book to help you with getting speaking engagements and media appearances. Those turn into leads, which means more status as an industry leader. You will reach more people and generate more leads, which will turn into a greater impact and income.   You'll discover: ●     How to sell your book through speaking engagements (5:57) ●     How to sell your book in bulk at speaking events (9:30) ●     The different types of media to leverage to make book sales (12:27) ●     How to sell your book using Amazon ads (15:37)   Connect with Rob:   Website    https://bestsellerpublishing.org   Twitter   https://twitter.com/bspbooks   Instagram   https://www.instagram.com/bspbooks/?hl=en   Facebook   https://www.facebook.com/bestsellerpub   YouTube   https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How Telling Your Traumatic Story Can Be a Catalyst for Growth   – Publish. Promote. Profit. with Rob Kosberg Episode 140 Yemi Penn Yemi Penn is an author of Did You Get The Memo?: Because I F**king Didn't, documentary producer, speaker, engineer, and all-around fearless thought leader on creating your own memo. A serial entrepreneur with businesses in Sydney, London, and the U.S., Yemi instigates us all to use our trauma as a catalyst for transformation and growth.  Listen to this informative Publish. Promote. Profit. episode with Yemi Penn about using your trauma as a catalyst for growth.  Here are some of the beneficial topics covered on this week's show: - How not all messages are universal, and everyone doesn't get the same “memo.” - Why feeling empowered enables people to come up with solutions on their own. - How eradicating your shame can give you more freedom in your life. - Why writing a book can lead to you opening new ventures. - How your book can become your business card. Connect with Yemi: Links Mentioned: https://www.yemipenn.com Guest Contact Info: Instagram https://www.instagram.com/yemi.penn/?hl=en Facebook https://www.facebook.com/YemiPenn LinkedIn https://www.linkedin.com/in/yemipenn/?originalSubdomain=au Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

The Most Important Element of Entrepreneurship – Publish. Promote. Profit. with Rob Kosberg Episode 139 In this episode, I explain the most important element of entrepreneurship: raising your credibility.   First, you must get clear on which strategies are in alignment with your lifestyle. Then, use your book to pursue those strategies. These strategies include speaking engagements, networking events, a free plus shipping model, and media/PR.   Remember, if you're a business owner, you're in two different businesses. The first is to provide your product or service. And the other is actually growing your business. In order to scale and move into the top tier of desirability, you must be good at both. That's where a book comes in.   Here are the details: ●     The hierarchy of desire (3:26) ●     Pairing your book with a strategy to scale (6:58) ●     The big picture and long-term strategy of publishing a book (8:52) Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Taking Back Control of Your Financial Future with a Book – Publish. Promote. Profit. with Rob Kosberg Episode 138 Mark Willis Mark Willis is a CERTIFIED FINANCIAL PLANNER™, a three-time Best Selling Author and the owner of Lake Growth Financial Services, in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions.  As co-host of the Not Your Average Financial Podcast™, he shares his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you will not outlive.   Listen to this informative Publish. Promote. Profit. episode with Mark Willis about learning to take control of your financial future.  Here are some of the beneficial topics covered on this week's show: - Why people are exhausted with traditional finance methods. - How having a 401k may not be enough to take care of your retirement needs.  - Why taxes are still going to go up no matter who is in control of the White House. - How it's the people who control the banking who hold all the power. - Why paying cash for goods and services takes away your opportunity to grow that money. Connect with Mark: Links Mentioned: https://lg.subscribemenow.com Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Get The Most Out Of Sales Calls – Publish. Promote. Profit. with Rob Kosberg Episode 137 In this quick episode, I explain the process we use at Best Seller Publishing to ensure the people who book sales calls are pre-qualified. This makes them a warm lead and more likely to convert. If you're the one who takes the sales calls in your business, be mindful of the time you spend on a call. This is why it's important to make sure the leads are as warm as possible.  It's important that your appointment funnel involves a video that the person must watch prior to getting on the phone with you. This warms up the lead to what you do and how you help people.  Requiring the video allows you to cut down on the questions at the front end and therefore cut the time you spend on the call. And, trust and rapport are built before the person even gets on the call.  You'll discover:  ● An inside look into the exact appointment funnel we use (3:45) ● The form we require leads to fill out in order to book a call (5:00) ● The 3 important steps in our process (7:48) ● How a good funnel will sort your leads for you (13:52) Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Companies Grow with Effective Marketing Strategies   – Publish. Promote. Profit. with Rob Kosberg Episode 136 Hernan Vazquez and Jeremias Smith   As a fractional chief revenue officer, Jeremias Smith helps companies grow by creating and managing the deployment of an effective marketing strategy that helps you achieve your immediate and long-term growth goals. Hernan Vasquez is an investor, marketing advisor, co-founder and consultant. He helps small to medium-size businesses increase their online client acquisition through marketing campaigns, email marketing, paid media, retargeting and strategic partnerships.   Listen to this informative Publish. Promote. Profit. episode with Hernan Vazquez and Jeremias Smith about helping companies grow with effective marketing strategies.   Here are some of the beneficial topics covered on this week's show: - How you can use a book funnel to acquire customers and then upsell them. - Why you should be monetizing the people who are ordering your book. - How having the power of a good brand behind you can help you sell books and upsell to your customers. - Why you need a powerful hook or angle to get people to purchase your book. - How there are three main pillars that help drive traffic to your funnel and what they are.   Connect with Hernan and Jeremias: Links Mentioned: https://scaledriven.com/3x-a1 https://scaledriven.com/framework-of-a4 Guest Contact Info: LinkedIn https://www.linkedin.com/company/scale-driven/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Make A Six-Figure Income With The Free Event Model – Publish. Promote. Profit. with Rob Kosberg Episode 135 In this episode, I explain how I use something called the Free Event Funnel to make $240,000 in 5 weeks.   This method has been proven to bring in a 10-30x return on investment and works for every niche. Keep in mind, the Free Event Funnel requires you to invest at least a few thousand up-front.   How does the Free Event Funnel work? First, run local ads in order to get people to register for your multi-day event. Then, design your training sessions to be valuable. Shape the sessions around your high-ticket offer. You'll be amazed at how many of your audience members take you up on your offer.   This approach builds a very solid rapport with your audience. The secret to this strategy is that when you get someone to commit this much time to you, they're pre-qualified. They have a much higher chance of buying your high-ticket offer. Check it out!   You'll discover:   ●     What the Free Event Model is (2:50) ●     How much money you'll need to invest and the return you can expect (8:20) ●     The types of industries this method works for (12:13) ●     The steps you need to take to set up your Free Event Model (14:40) Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Leaders and Organizations Stay Resilient with a Book    – Publish. Promote. Profit. with Rob Kosberg Episode 134 Jennifer Eggers Jennifer Eggers is the President of LeaderShift Insights® Inc. She works with leaders and organizations dealing with disruptive change who want to increase their capacity to adapt so they can emerge stronger and more effective faster. An international consultant, coach, best-selling author, and speaker, Jennifer has a passion for creating alignment and organizational resilience. She is a masterful facilitator known for creating shared agendas and unraveling tough issues that hinder results. With a unique ability to align diverse stakeholders and global experience in consulting and corporate roles, Jennifer's integrated approach to creating alignment, develops leaders at all levels while enabling learning and productive dialog. She is the creator of RapidOD, a collaborative fast approach to organization restructuring, highly charged workshops on Influence, Resilience and Driving Sustainable Change. With nearly 30 years of executive coaching experience, Jennifer has coached entire leadership teams as well as officers and directors of many Fortune 500 companies. She is known for repositioning personal brands, driving behavior change and increasing senior leader's ability to drive performance through others. Her book, Resilience: It's Not About Bouncing Back is an international best seller. Listen to this informative Publish. Promote. Profit. episode with Jennifer Eggers about helping leaders and organizations stay resilient.  Here are some of the beneficial topics covered on this week's show: - Why leaders and teams need the capacity to adapt in times of disruption. - How resilience can be built internally through restructuring the business. - Why it's important for companies to build individual resilience.  - How you must learn your unconscious biases so that you can work on breaking them. - Why you company needs to build discretionary energy. Connect with Jennifer: Links Mentioned: leadershiftinsights.com Guest Contact Info: Twitter https://twitter.com/jennifereggers Facebook https://www.facebook.com/LeaderShiftInsights LinkedIn https://www.linkedin.com/in/eggers Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

The 3 Pillars of Profit Behind Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 133 I want to give you my straightforward strategy for generating continuous profit. Create a highly profitable business with these three foundational pillars: speaking engagements, lead generation, and PR/media.  At Best Seller Publishing we focus all of our effort on these three pillars, which has allowed me to build and then scale our brand.  To bridge the gap between product and profit, you must pinpoint exactly where your ideal audience is and where they want to be.  Regardless of the niche you're in, your people all have a problem that they are trying to get over. And your magic power becomes their catalyst.   Your job is to figure out what that magical transformation is. Then, use the three pillars of profit to become a sought-after industry leader.  You'll discover: The key to create a best selling offer: understand where your client is and where they want to be (1:23) What the three pillars of profit are (3:45) Paid advertising and why it's one of the best ways to find your audience (9:30) How I leverage my time by repurposing my content (13:26) How the three pillars of profit can be applied to other businesses using a real client case study (17:40) Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Using a Book to Increase Your Funnel Conversions and Profits – Publish. Promote. Profit. with Rob Kosberg Episode 132 Jaime Smith Jaime Smith is the founder of CF Pro Tools, a SaaS-based software that allows you to add missing features quickly and easily to your ClickFunnels pages. With users like Russell Brunson, Dean Graziosi, Tony Robbins, and Frank Kern (to name a few), CF Pro Tools has quickly become the #1 resource when you want to increase your funnel conversions, average cart value and funnel profits. With over 70 different add ons to choose from, CF Pro Tools has over 50,000 add ons created and serves more than 30 million requests per month. Jaime has been a student of online marketing for over 15 years and is probably more passionate about marketing than he is about technology.  Listen to this informative Publish. Promote. Profit. episode with Jaime Smith about using a book to increase your funnel conversions and profits. Here are some of the beneficial topics covered on this week's show: - How free-plus-shipping offers are a great way to attract new customers. - Why you want to give customers a chance to spend money on the front end of your funnel. - How immediate delivery should be one of the things that you offer. - Why you want to have 2 or 3 different offers for customers to choose from. - How covering international shipping costs up front is key for a successful funnel. Connect with Jaime: Links Mentioned: https://cfprotools.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business of Growing Your Business – Publish. Promote. Profit. with Rob Kosberg Episode 131 In this episode, Rob speaks on the two businesses every business owner is in. That's right–two businesses. The first is your actual business, which is the product or service you provide. The second is the business of growing your business.   Rob explains why - although both are vital - growing your business is the most important. This is because your vision for how your business will grow is the one thing that cannot be outsourced. That is your responsibility as the leader of the company. No one else can do that except for you.   Rob not only simplifies the process of growing your business, he also gives you a detailed formula which you can take action on immediately. The best part is that the plan he gives is designed to be the most efficient use of your time so that you can still work in your business.   Never has the path to scaling been easier. This episode is not to be missed and will have you thinking about your book…and your business…in a whole new way. Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Closing the Deal with a Book – Publish. Promote. Profit. with Rob Kosberg Episode 130 Ben Gay III Ben Gay III has been called a living legend in the sales world. In his 40+ years of professional selling and sales training, he has been the #1 salesperson in every organization in which he has ever worked . . . and he's a powerful speaker/sales trainer/author to boot! Having started his first business at 14, by age 25 he was the president/CEO of what was then the world's largest Direct Sales/MLM/Network Marketing company. And he was personally trained by fellow sales legends J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, William Penn Patrick, Zig Ziglar, Merle Fraser, Fred Herman, James H. Rucker Jr. and many many other sales giants. Listen to this informative Publish. Promote. Profit. episode with Ben Gay III about teaching people to close the deal with his book. Here are some of the beneficial topics covered on this week's show: - How the speed at which we do things is the only thing that has changed in sales. - How you must learn the kicks, blocks, and punches of selling first. - How the same sales techniques are used in different industries. - Why salespeople should write their own books.  - How success doesn't usually come from one big event, but an accumulation of small steps. Connect with Ben: Links Mentioned: https://bfg3.com stores.ebay.com/ronzonebooks Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Sell Goods & Services Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 129 In today's episode, Rob explains the most important thing to focus on as a business: lead generation.   No budget for ad spend? No problem. Rob gives multiple examples about how to organically create lead generation for free if you don't yet have the money to invest in paid advertising. He also talks in-depth about the two parts of framing your offer so that you will successfully convert the leads that you get. He explains how to position yourself as an expert. That is key. The second part of success is to position your offer in relation to your client's problems and goals.   Rob even gives you the exact questions to ask your prospect. These questions show that your offer is a necessary investment. not an unnecessary cost. Tune in to snag these easy-to-follow golden tips that are sure to get you some quick wins and tangible results. Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Using a Book to Help Law Firms Become Profitable   – Publish. Promote. Profit. with Rob Kosberg Episode 128 Chris Mullins Chris Mullins is a sales and marketing expert and the founder of The Intake Academy™. For more than 25 years, through her proprietary and guided training and programs, Chris, along with her team, have helped hundreds of law firms around the country convert more prospects into profitable clients. In her work, she covers every aspect of what any lawyer needs to do to ensure that phone calls - the first touchpoint with clients - convert to become profitable clients. Chris delivers the information with energy and passion along with a "no holds barred" approach.  Listen to this informative Publish. Promote. Profit. episode with Chris Mullins about using a book to help law firms become profitable.  Here are some of the beneficial topics covered on this week's show: - Why giving your book to new and perspective clients can help your business. - How you shouldn't hold anything back when showing your clients what the problem is and how to fix it.  - Why it's important to find your niche and then cater to it.  - How you don't have to make your book perfect if you include the right content. - Why you should have a book and use it to land new clients. Connect with Chris: Links Mentioned: https://intakeacademy.com/ Guest Contact Info: LinkedIn Linkedin.com/in/chrisullingsphonesalesdoctor Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Consistently Create Compelling Content – Publish. Promote. Profit. with Rob Kosberg Episode 127 In this episode, Rob discusses how to never run out of ideas so you can always create compelling content. Maybe it's your book. Maybe it's a blog post or even coming up with podcast ideas. It's not unusual for you to feel stuck during the writing process. So, how do you come up with ideas?   Of course, if you write a book and have a coach, they will help you to get past your writer's block. However, if you need to create content regularly, you'll need some tools to help. The secret is to create a workable framework that can get to new content all the time.   Learn Rob's method to create fresh content. You can apply this method to your own platform so that you never run out of creative subject matter again!    Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Using a Book to Sell More Than 250 Homes a Year   – Publish. Promote. Profit. with Rob Kosberg Episode 126 Jon Lahey   Jonathan Lahey (Team Leader of the Fine Living Group) is a best-selling author and an award-winning realtor in the DC metro area. Since choosing to focus on real estate, Jonathan has consistently finished in the top 1% in the nation as a realtor selling over 250 homes per year. He's been the featured speaker at national real estate conferences and has been interviewed on many coaching groups and marketing panels.    Listen to this informative Publish. Promote. Profit. episode with Jon Lahey about using a book to sell more than 250 homes a year.   Here are some of the beneficial topics covered on this week's show: - How you can use your book as an effective business card. - Why having a good mentor can help lead you to success in your business. - How it's important to remember you should listen to your mentor. - Why being an award-winning author gives you immediate credibility. - How you need to have the right team to build your business.   Connect with Jon: Links Mentioned: thefinelivinggroup.com Guest Contact Info: Twitter @FoodieRealtor Instagram @foodierealtor Facebook facebook.com/TheLaheyGroupREMAXFineLiving Connect with Rob: Website bestsellerpublishing.org Twitter @bspbooks Instagram @bspbooks Facebook facebook.com/bestsellerpub YouTube youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Upsell Potential Clients Using Your Book   – Publish. Promote. Profit. with Rob Kosberg Episode 125 In this episode, Rob speaks on how to multiply customer value by using your book as the first point of contact and stepping stone to other offers. You'll get a peek inside the model Rob currently uses at Best Seller Publishing. It's called the “Free Plus Shipping” strategy.    This strategy is a way to bring in leads that are 16 times more likely to purchase because the first point of entry requires a small investment. This model is especially recommended if you have a high-ticket offer. It's designed to attract an audience right off the bat that's willing to invest in your information.   Rob delves into why relying on book sales alone to make the majority of your income is a dead end. He also discusses how to better structure your sales funnel to make upsells and one-time offers. These don't require a lot of extra work. They simply give your customers the option to get more help from you. A lot of times they choose the help, which results in more income for you and more help for them without a whole lot more effort on your part. That's what's called a win-win! Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping People Grow Profitable Online Businesses with a Book Funnel – Publish. Promote. Profit. with Rob Kosberg Episode 124 Dean Holland A serial entrepreneur, Dean Holland began buying and selling sweets to other kids in school, before trying, succeeding, and often failing to start numerous ventures in his teenage years. In 2004 Dean discovered Internet Marketing and quickly became fascinated by the industry, with an eye for opportunity he learned all he could and began to sell digital based products online.  By 2011, Dean had successfully sold over half a million dollars of digital products online and has since shared his unique marketing and sales concepts with thousands of entrepreneurs, in dozens of countries around the world.  Now a renowned Author, Public Speaker, Coach and Consultant, there's nothing Dean loves more than helping others implement better systems and processes that generate more leads, customers, and high paying clients into a business.  Listen to this informative Publish. Promote. Profit. episode with Dean Holland about helping people grow profitable online businesses with a book funnel. Here are some of the beneficial topics covered on this week's show: - Why having the same price for international and domestic shipping is smart. - How offering an audio version of your book can be an added benefit to your customer. - Why having a physical book is much better than only having a PDF of your ideas. - How your next product should be congruent with your book and should answer new questions. - Why it's important for business owners to understand how affiliate marketing works. Connect with Dean: Links Mentioned: deanholland.com Guest Contact Info: Facebook facebook.com/groups/internetprofitshq Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

The Real Reason That You Need to Have a Book    – Publish. Promote. Profit. with Rob Kosberg Episode 123   What could a book do for your business?   In this episode, Rob shares a behind-the-scenes look at what a book does for you and your business. It can be summed up in a single word—status.   First, of course, you need to write your book. It must be a book that speaks truth to your ideal audience. It needs to address their problems, difficulties, and challenges. It needs to give them solutions and hope.   Then you must market your book and get it in the hands of your ideal audience. Think about it. Your message is delivered to your ideal audience in the form of a book. You have their undivided attention. They get the chance to know you, like you, and trust you. They see that you have the answers to their problems.   You see, most business owners are the hunters ·      Struggling to find new clients ·      Constantly pursuing them ·      Chasing income opportunities   But with a well-targeted, well-written, and well-marketed book, you become the hunted ·      New clients start looking for you ·      You are being asked to work with them ·      You attract income   In a word, you have status. If you are a coach, a consultant, a financial advisor, a doctor, a brick-and-mortar business owner, or an expert of some kind, a book can raise your status.   You have the option to invest your time to figure it all out and do it yourself. Alternatively, you can invest your resources with a professional who does it for you. Either way, if you do this, your status grows. And so does your desirability, income, and impact. Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a Potty Training Empire with a Book – Publish. Promote. Profit. with Rob Kosberg Episode 122 Andrea Olson Andrea Olson started teaching infant potty training or elimination communication (EC for short) in 2011 and wrote her book that same year: Go Diaper Free (for 0-18 month babies). In 2015 she released her second book on a totally different subject: non-coercive potty training. This one is called The Tiny Potty Training Book and is for toddlers over 18 months in age. Listen to this informative Publish. Promote. Profit. episode with Andrea Olson about building a potty training empire with a book. Here are some of the beneficial topics covered on this week's show: - Why it's important to test different price points when you write a book. - How introducing funnels into your sales process can lead to lucrative success. - Why you should ask your customers what they want, so you can sell them more. - How a book helps you build long term relationships with your clients. - Why writing a book is a great beginning to an effective sales funnel.  Connect with Andrea: Links Mentioned: https://tinyundies.com https://godiaperfree.com https://mamaworx.com Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Create Irresistible Offers Using Your Book – Publish. Promote. Profit. with Rob Kosberg Episode 121   Do you want to make your offers irresistible to potential customers?   In this episode, Rob Kosberg teaches his listeners how to create irresistible offers using their own best-selling book, and also how to repurpose the content of your book, so that it can be consumed by people in a myriad of different ways.   People that are interested in your topic want to consume your content in different ways. Some of them may be willing to pay significantly more to consume your content in a video course. Others will certainly be willing to pay more to listen to your audiobook. And some will pay more for the paperback than for a digital version of your book.   Even after you've put your heart and soul into your book, sometimes you just need more. Start thinking beyond the book and consider what great offers you can make. Make the offer irresistible to get someone through your virtual door. Here's one—a free best-selling book. Even if they have to pay for shipping and handling it's irresistible.   What else could you do? How about if you take the content in your book and repurpose it? Some ideas are   ·      A workbook to go with your original book ·      An audiobook ·      A video course based on the book   Depending on what you offer, you could add as little as $24 to their purchase, or as much as $200!   Take the time to sit down and think about some irresistible offers you could make to your potential clients. Start with the book and consider bundles that add value for them and dollars to your bank account. There are always people who want more of what you have to offer. Don't cheat them out of the opportunity to get it! Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Eliminating Costs that Sabotage Business Growth – Publish. Promote. Profit. with Rob Kosberg Episode 120 Marc Freedman Marc Freedman is a serial entrepreneur, CEO, and best-selling author of Expense To Profit: Eliminate the Costs that Sabotage Your Growth. who loves helping people. He has 40+ years of experience helping businesses free up cash so that it can be reinvested into helping employees, growing the business, and creating Social Impact! His first company, Expense To Profit, has saved companies over $1 billion and Marc has extended his vision with Evolved Profits, where he helps companies extend their positive impact on the world by taking 5% of his fees and donating it to an impact fund that companies can apply to a cause-driven project, community contribution, or donation to a charity partner. Listen to this informative Publish. Promote. Profit. episode with Marc Freedman about eliminating costs that sabotage business growth. Here are some of the beneficial topics covered on this week's show: - Why it's important for businesses to run a category expense report. - How Evolved Profits can help your business save a lot of money. - Why partnering with a business may be better than having the owner as a client. - How being able to negotiate is an important business tool. - How writing a book is a fantastic way to gain more clientele.  Connect with Marc: Links Mentioned: https://expensetoprofit.com http://evolederc.com Guest Contact Info: Twitter https://twitter.com/expensetoprofit Facebook https://www.facebook.com/expensetoprofit LinkedIn https://www.linkedin.com/in/freedmanmarc/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

The Business Growth Checklist – Publish. Promote. Profit. with Rob Kosberg Episode 119 In this week's episode, Rob helps you identify exactly which tasks will move the needle in your business. He also reviews how to simplify and prioritize those tasks, so business growth feels more manageable.   These can be broken down into 5 methods which Rob refers to as the “5 D's of Business Growth.”   A common problem many business owners face is not feeling like they're making enough progress in their business. This is why this system is so helpful. It allows you to identify what will make the progress, and how to prioritize those tasks so actual work gets done.   In addition to the 5 D's of Business Growth that are explained in this episode, Rob also speaks about: ●     How to identify the three most important things that you should focus on now ●     “Eating the frog” and how it makes for a more efficient expenditure of energy ●     Why you should be violent in your business and what that violence looks like ●     Exactly what needs to happen to reach the next income level of your business Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Simplifying Marketing with a Book – Publish. Promote. Profit. with Rob Kosberg Episode 118 Danny Decker Danny Decker is a speaker, author, podcast host, direct-response copywriter, and marketing consultant for ambitious entrepreneurs. In 2018, he successfully sold his marketing agency which he built from zero to seven figures in just five years, despite operating in a highly competitive industry. Danny is the author of Marketing Simplified, available through Amazon and all major book retailers, and he is also the host of several popular podcasts, including Marketing Simplified Podcast. Danny is the co-author of a forthcoming book, The Automatic Marketing Machine, which he wrote to help ambitious business owners learn how to stop wasting money on marketing that doesn't work and learn how to create simple, effective marketing systems that generate a profit.  Listen to this informative Publish. Promote. Profit. episode with Danny Decker about simplifying marketing.  Here are some of the beneficial topics covered on this week's show: - How you need marketing in place that brings in new prospects and clients to claim entrepreneurial freedom. - How working in a specific niche doesn't mean giving up business opportunities.  - Why marketing isn't as complicated as people make it out to be.  - How there are four primary components to a marketing system and what they are. - Why you want your new clients to come from a referral. Connect with Danny: Links Mentioned: https://dannydeckermarketing.com Guest Contact Info: Twitter https://twitter.com/danieljdecker Instagram https://www.instagram.com/dannydecker_nc/?hl=en Facebook https://www.facebook.com/DannyDeckerCoaching LinkedIn https://www.linkedin.com/in/danieljdecker/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Tools To Help Land Speaking Engagements – Publish. Promote. Profit. with Rob Kosberg Episode 117 In today's episode, Rob gives you a step-by-step breakdown of the list of tools you need to create before you can start pitching yourself for paid speaking opportunities. Speaking engagements are not only a great place to sell your book, but assuming you're using your book in a funnel, it can also be one of the most effective ways to upsell people into your high-ticket programs. That's why the first item that Rob suggests you have before lining up speaking engagements, is your best-selling book. If you don't have a book yet, schedule a call with us and we'll help get you published so you can start your profitable career in public speaking.   Here are the main points Rob discusses in this week's episode:   ●     The 4 tools you need to create before landing paid speaking gigs ●     A list of things to include on your website to position yourself as an industry leader ●     How to create a speaker's “one-sheet” and what's the most important thing to include ●     How to create photos for your website even if you haven't had a speaking engagement yet   Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Using a Book to Launch New Ventures – Publish. Promote. Profit. with Rob Kosberg Episode 116 Mark Herschberg Mark Herschberg is the author of The Career Toolkit, Essential Skills for Success That No One Taught You. From tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia.  At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and a M.Eng. in electrical engineering & computer science, focusing on cryptography. At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools.  Listen to this informative Publish. Promote. Profit. episode with Mark Herschberg about using a book to launch new ventures. Here are some of the beneficial topics covered on this week's show: - How networking, leading, negotiation, and communication are skills all businesspeople need. - Why it's important to create a plan, no matter how far off the goal may be. - How you want to be a positional leader not an authoritative leader.  - Why you need to focus on building real relationships when you are out networking. - How we all have a story to tell, we just need to figure out a way to tell it.  Connect with Mark: Links Mentioned: https://www.thecareertoolkitbook.com https://www.cognoscomedia.com Guest Contact Info: Twitter https://twitter.com/careertoolkitbk Instagram https://www.instagram.com/thecareertoolkit/?hl=en Facebook https://www.facebook.com/TheCareerToolkitBook LinkedIn https://www.linkedin.com/in/hershey/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Publish. Promote. Profit. Episode 115 - Discipline Techniques For Internet Writers Writing discipline is something that can be achieved at any time in life. Many of us want to succeed in so many areas of discipline in life. Still, if you're a small business owner who has decided to get disciplined in content creation for marketing or want to create a daily writing habit in your life, then you're at the right place. Book publishing can be a real struggle, even for the best-selling publisher. Everybody has their unique content style, which needs to be discovered at the right time. Here are the few marketing strategies and tips. The Strategy Of 30 For 30 30 for 30 is a large group of great training and accountability. The idea of 30 for 30 is to write 250 words every day. This isn't about writing books. The strategy includes internet writing only and ghostwriting. Set a Deadline To improve your discipline in content writing and if you're struggling to maintain your writing habit, ask yourself a question: How did you do your long-form research paper when you were in high school? Let me guess; you used to wait until last night and approach the task until it's done, just like a Cheetah. All you need is a deadline to get things completed. It would help if you had pressure and consequences before you acted. There's a pain in not doing anything for an extended period of time. Build around your tendencies instead of fighting against them to create your content. And if you're interested in building this core tendency or using it to create effective content, you need to realize what you're really attempting to do. Set your goals and follow the three steps given below: 1. Recognize and accept your true nature You don't need to go against your entire nature to improve your writing. If you embrace your nature after discovering it, you'll be more productive and effective. For example, you may be thinking about how to discover it. Ask yourself some questions to discover your nature. For example, what were the circumstances around my success? What were the circumstances around my failure? And then, instead of fighting against them, embrace them and find a way to build around them. 2. Stop fighting your nature and start embracing it To use your nature in order to get tasks done, all you need to think about is its consequences afterwards. It can either be a public shame, humiliation, or a way to get your money. In other words, set a deadline and think about the consequences of not doing it. Ask yourself some questions about it, and then apply the answers to your life. 3. Establish consistency Putting financial consequences into your business builds consistency and is proven a good lead generation strategy. Set your goals and pay yourself in full. You will feel the power of transferring your money and putting your energy into it. And you only need three things: pressure, a deadline, and consequences. These three factors will let you build around your natural instincts to create something consistent. Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Helping Business Owners Communicate Better and Sell More – Publish. Promote. Profit. with Rob Kosberg Episode 114 Jim Rowe Jim Rowe, a marketing veteran of 45 years with clients and agency positions with: Coke, Cutty Shark and InterMark. He is the best-selling author of, Get Your Ducks in a Rowe - Business Writing & Communication which teaches the 10-step formula to Think, Write, Present and Sell more effectively. His second book, Get Your ducks in a Rowe - Learn The A-D-A-P-T-E-R Method of Strategic Business Communication, teaches the holistic approach to critical thinking, communication, and execution.  Listen to this informative Publish. Promote. Profit. episode with Jim Rowe about helping business owners communicate better and sell more. Here are some of the beneficial topics covered on this week's show: - How many mid-sized businesses need help with marketing expertise. - Why writing and critical thinking are critical skills for business owners. - How trademarking your work is a critical step in marketing. - Why effective communication is vital for the success of any business. Connect with Jim: Links Mentioned: https://www.jimrowemarketing.com Guest Contact Info: LinkedIn https://www.linkedin.com/in/jim-rowe-8751166/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

All of us get stuck in life. Writing a book, growing a business, investing, weight loss, you name it. It's easy to eventually get stuck in any personal or business goal you have. One of the most overlooked areas that will facilitate growth is “thinking time”. There needs to be time to think outside of the daily tasks of your business and to instead, think about what it means to grow your business and why certain aspects may not be working. Read on to learn more about maximizing your thinking time.  Just Think About It People make mistakes and face obstacles. Great business owners ask “what could I have done differently?” and are able to learn from difficult times in their business, which makes them more prepared in the future. But many times, we can avoid the depth of pain from business difficulties by just spending more time really thinking about the challenges, obstacles, difficulties, and marketplace in the moment. In reflection, our vision is always 20/20, and better choices are obvious. However, with a bit more thought we can make better decisions now. To be effective, thinking time must be done regularly. While there is a place in the world of business for collaboration, thinking time is a solitary activity. Put away your materials, phone, and social media so you can just think. It doesn't need to be excessively long, a few 45 minute to one-hour thinking sessions a week is really all you need to create a lot of progress in your life and business.  5 Steps to Craft Your Thinking Time  Find the Unasked Question  Oftentimes, it is not the solution that is as important as making sure you are asking the right questions in your life and in your business. You need to re-frame questions in a way that you can come up with a solution that is viable. Instead of asking “Why is my book not selling?” ask, “how might I sell more copies of my book so that I can achieve greater client attraction?” Separate the Problem from the Symptom  People often think about the symptom of the problem they are actually facing. Your book not selling, Facebook ads not working, your business not growing, those are all symptoms of a larger issue. Take a step back and dive down to discover the problem that is actually causing the symptom.  Check Assumptions We tend to make assumptions that only hurt us in the end. For example, if your book is not selling you may assume that Amazon or your publisher isn't promoting it. That relies on the assumption that it is their role to do all this. See the bigger picture and take full responsibility for the problem you face so you can come to the right answer for it.  Consider Second-Order Consequences If you do discover a solution to the problem, you must carefully analyze it. Is there a downside to the solution you've come up with? If the solution requires an ongoing cost, you must decide if you can live with the additional cost and if the upside of the solution is worth it.  Create the Machine Once you have come to a solution, you must create a machine that will continue the solution. It is not just about solving the problem once, it about solving it on an ongoing basis. You must do something different so the result you are looking for is constantly happening.  Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Turning Introverts into Leaders – Publish. Promote. Profit. with Rob Kosberg Episode 112 Terrance Lee Terrance Lee AKA The Introvert Leader is the best-selling author of Quiet Voice Fearless Leader: 10 Principles for Introverts to Awaken the Leader Inside. Terrance has taken on many leadership and management roles as an introvert at several Fortune 500 companies in the defense industry, with proven results. He utilizes his platform to empower introverts to tap into their own inner leadership potential. Listen to this informative Publish. Promote. Profit. episode with Terrance Lee about turning introverts into leaders. Here are some of the beneficial topics covered on this week's show: - How you can use your book as the foundation of your business. - Why being an introvert isn't a bad thing to be. - How introverts may have a wall or hurdle to jump over to become a leader. - Why it's important for people to know their triggers so they can move past them. - How many introverted people feel invisible and how to change that. Connect with Terrance: Links Mentioned: https://www.quietvoicefearlessleader.com Guest Contact Info: Instagram @theintrovertedleader Facebook https://www.facebook.com/TheIntrovertLeader Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Your dream 100 is your ideal clients, corporations, and speaking engagements. When you connect with your dream 100, you can quickly and powerfully advance your business.  But, it's all about doing things the right way.  In this post, we will share the top things you need to do to reach your dream 100.  Frame Your Conversations With Your Best-Selling Book  Most people believe that cold-calling is ineffective. In reality, it still works. You can cold call influencers or others in your dream 100 to get your name on their radar. The cold call is just the first step. To move forward, you need to frame the conversation properly. One of the best tools you can have for these conversations is your best-selling book. Build connections and enhance your business with a best-selling book that demonstrates your knowledge and industry authority.  Send a Copy Of Your Book  A beautifully-crafted, well-written book will do the heavy lifting for you. Instead of directly cold-calling, start the conversation by sending a copy of your book. Include a short note directing the person to the chapter or pages that will be most relevant to them, and ask to hop on a short call. The book will position you as an expert, which will help you establish credibility before the call.  Schedule the Call  After you have framed the conversation by sending your book, it is time to actually get on the call. Follow up about scheduling a call. Use this call to take it from the initial impression all the way to earning a new client or speaking engagement.  Follow Up With Potential Clients Who Were Not Ready Take a client from maybe to yes with your book. For just a few dollars, you can get a copy of your best-selling book in their hands. Add a personalized note that points them to the most relevant content in your book so it can do all of the heavy lifting for you.  Your best-selling book will get you in front of the right people in your dream 100. You still need to take clients over the finish line, but you do not have to do as much of the heavy lifting when you have a well-written book. Use your book to position yourself as an authority figure and to gain the attention of your dream 100. Get started on your best-selling book today with Best Seller Publishing. Contact us at (626) 765-9750 or info@bestsellerpublishing.org.  Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Coaching Startups for Success – Publish. Promote. Profit. with Rob Kosberg Episode 110 Alisa Cohn Named the Top Startup Coach in the World at the Thinkers50/Marshall Goldsmith Global Coaches Awards in London, Alisa Cohn has been coaching startup founders to grow into world-class CEOs for nearly 20 years. She is the author of From Start-Up to Grown-Up, published by Kogan Page. A onetime startup CFO, strategy consultant, and current angel investor and advisor, she was named the number one “Global Guru” of startups in 2021, and has worked with startup companies such as Venmo, Etsy, DraftKings, The Wirecutter, Mack Weldon, and Tory Burch. She has also coached CEOs and C-Suite executives at enterprise clients such as Dell, Hitachi, Sony, IBM, Google, Microsoft, Bloomberg, The New York Times, and Calvin Klein. Marshall Goldsmith selected Alisa as one of his Marshall Goldsmith 100 Coaches – a gathering of the top coaches in the world – and Inc named Alisa one of the top 100 leadership speakers, and also been named one of the top voices of thought leadership by PeopleHum for 2021. Listen to this informative Publish. Promote. Profit. episode with Alisa Cohn about coaching startups for success. Here are some of the beneficial topics covered on this week's show: - How startups have a lot of structure that gets built just in time. - Why managing your psychology and emotions is an important for entrepreneurs.  - How your job as a leader is to coordinate and conduct your employees. - How many startup founders love their product but aren't in tune with marketing skills. - Why getting great results for your clients leads to natural word of mouth referrals.  Connect with Alisa: Links Mentioned: https://www.alisacohn.com Guest Contact Info: Twitter https://twitter.com/AlisaCohn LinkedIn https://www.linkedin.com/in/alisacohn/ Connect with Rob: Website https://bestsellerpublishing.org Twitter https://twitter.com/bspbooks Instagram https://www.instagram.com/bspbooks/?hl=en Facebook https://www.facebook.com/bestsellerpub YouTube https://www.youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Publish. Promote. Profit. Episode 109 - Grow Your Platform Using A Best-Selling Book! Writing your best-selling book is only the first step to growing your business. When done correctly, you can leverage your book to get on other peoples' platforms, which ultimately helps you expand your reach. Businesses in all industries can use their best-selling book in incredible ways to get referrals, speaking engagements, and land clients. Today, we are going to discuss how YOU can use your best-selling book to continue to grow your platform. Share Recognition Post any recognition or awards you get related to your book on social media and your website. Post it on all of your social media channels with a link back to your book and website. This is an absolutely free and very simple way to keep your audience attached to the results and recognition from your book.  Connect with People on LinkedIn Everyone who is in business must have an up-to-date LinkedIn. If you don't yet, now is the time to get it up and running! Connect with people on LinkedIn and start organically building your profile on a regular basis. Once your LinkedIn is big enough, people will begin organically coming to you. If they aren't yet, then you must start reaching out. Reach out to anyone who could be a referral source to you and offer them a free copy of your book. This is a small investment that could open the door to a ton of business for you if it is the right referral source, speaking engagement, trade journal, or print magazine. If you are trying to build a referral-based business, you must think in terms of who are the right people that can refer you and you must position yourself as an authority in front of them. When you can be the authority and credible expert in their eyes, then they will refer their best clients to you.  Send a Copy of Your Book  Before any upcoming appointment you have with a potential client, speaking engagement, or referral source, get a copy of your book in their hands. Your book gives you a human element and provides status and authority above your competition. Get your book in as many hands as possible to establish authority and credibility.  Our top clients have used the strategies above to get keynote speaking engagements, editorial journal positions, and referrals that ultimately grew their platforms and businesses. Your best-selling book is one of the most effective tools for expanding your platform and obtaining more clients. For help creating or leveraging your best-selling book, contact Best Seller Publishing. Grab a FREE copy of my Best-Selling Book, Publish. Promote. Profit.™ https://www.publishpromoteprofit.com/ Follow us on our Social Media! Twitter: https://twitter.com/BSPBooks Instagram: https://www.instagram.com/bspbooks/ Facebook: https://www.facebook.com/bestsellerpub/ Linkedin: https://www.linkedin.com/in/robkosberg http://www.BestSellerPublishing.org If you would like to speak to one of our author coaches, contact us at... Office Phone: 1 (626) 765-9750 Learn more about your ad choices. Visit megaphone.fm/adchoices

Transforming Management Through a Book – Publish. Promote. Profit. with Rob Kosberg Episode 108 Jason Lauritsen Jason Lauritsen is transforming management as a keynote speaker, trainer, and author. He liberates managers from outdated and inhumane practices so they can cultivate human potential at work and improve people's lives. Jason is the author of two books, Unlocking High Performance: How to use performance management to engage and empower employees to reach their full potential and Social Gravity: Harnessing the Natural Laws of Relationships.  Listen to this informative Publish. Promote. Profit. episode with Jason Lauritsen about transforming management through a book. Here are some of the beneficial topics covered on this week's show: - How most managers are incorrectly taught how to get people to produce their best work.  - Why it's important to foster better relationships in the workplace. - How managers need to treat their employees as unique and talented humans. - How many people aren't being paid enough to care about the work they do. - Why you don't have to write a book with the objective to sell it. Connect with Jason: Links Mentioned: cultivayo.com Connect with Rob: Website bestsellerpublishing.org Twitter @bspbooks Instagram @bspbooks Facebook facebook.com/bestsellerpub YouTube youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices