Straight Talk About Sales was created to have and share the real conversations around the challenges, opportunities and the things that are top of mind as it relates to sales, particularly for service based business owners. Dr. Nadia Brown and her guests,
“The only way to fail is if you quit.” ~Dr. Nadia Y. Brown Join us as we celebrate the culmination of season four of the Straight Talk About Sales podcast, by reflecting on key lessons from my book, "Sell Like a Lady: How to Master Sales with Dignity, Class, and Grace." In this episode, we revisit themes such as courage, systems, and mindset, emphasizing the importance of perseverance and the necessity of taking breaks to avoid burnout. Quoting Mel Robbins, we highlight the significance of starting as a critical step towards success. We also explore the role relationships play in sales, cautioning against mistreating potential clients based on biases or assumptions, and the importance of setting boundaries without unfair treatment. Listen in as we discuss the importance of nurturing relationships and maintaining a structured sales pipeline. We emphasize treating potential clients with respect and integrity, even if they aren't ready to purchase initially, as this can lead to future opportunities. Learn about the client journey versus the traditional sales funnel, advocating for personalized, ongoing relationships with clients that adapt to their evolving needs. Through a client case study, we illustrate how an effective pipeline system can enhance team collaboration and significantly impact revenue goals. Key takeaways from this episode: The indispensable role of courage, effective systems, and a resilient mindset for sustained success. Mel Robbins' wisdom on the power of simply getting started and why perseverance is your best ally. The art of setting boundaries without unfair treatment and avoiding biases that harm potential relationships. Nurturing relationships and maintaining a structured sales pipeline with respect and integrity. The power of a well-organized pipeline system to boost team collaboration and revenue goals. Shifting from a traditional sales funnel to a client-centric approach, fostering trust and repeated success. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Grab your copy of the Courage Diary Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Save the Date *** Our upcoming Convert Lab, September 26-28, 2024. More details coming soon. Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Systems can change your business & your life.” ~Dr. Nadia Y. Brown Unlock the secrets to maintaining a steady cash flow in your business by mastering the power of automation and delegation. Listen to this episode of Straight Talk About Sales, where I share my personal journey and practical insights on avoiding the revenue rollercoaster. You'll learn how consistent client acquisition efforts can stabilize your income and why organizing your tasks effectively, either through personal execution or smart delegation, is critical to your success. We break down the five essential sales systems every business needs for growth, starting with lead qualification methods that ensure you're focusing on the right prospects. Additionally, discover how personalized touches, like sending birthday cards, can nurture existing relationships and keep your clients engaged. The episode also covers the importance of seamless client systems, from onboarding to off-boarding, to enhance both client experience and operational efficiency. Don't miss the special preview of our upcoming Convert Lab event, aimed at helping you implement these best practices in your business. Key takeaways from this episode: Automation & Delegation: Discover how these powerful tools can help stabilize your business income by ensuring that your time is used most effectively. Five Essential Sales Systems: From lead qualification to personalized client engagement, we break down the systems you need to boost growth and improve operational efficiency. Client Systems: Learn the importance of seamless client onboarding and off-boarding processes, and how these systems can enhance both client experience and your business operations. Personal Touches: Understand how small gestures, like sending birthday cards, can nurture relationships and keep your clients engaged. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Grab your copy of the Courage Diary Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Save the Date *** Our upcoming Convert Lab, September 26-28, 2024. More details coming soon. Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Fear is a thief and a liar.” ~Dr. Nadia Y. Brown Ever wrestled with the jittery demons of doubt and fear in your sales career? Prepare to arm yourself with the transformative power of courage in this episode of Straight Talk About Sales, as we dissect the mental barriers that stand between you and your next big win. Join me on a journey through my own battles with fear, drawing from a pivotal doctoral program experience that left me physically ill. Discover how adopting Mel Robbins' "The Five Second Rule" can shift you from paralysis to action, and why courage isn't just a nice-to-have, but an absolute necessity in the trenches of business and sales. This episode isn't just a pep talk; it's a blueprint for redefining success on your terms, free from the distortive lens of social media and societal expectations. I get personal, sharing the unique emotional challenges of being a woman entrepreneur and the critical importance of disconnecting self-worth from the rollercoaster of business results. Learn to trust the power of your intuition, harness the courage to step decisively, and embrace a measure of success that's tailored to your personal journey. For anyone craving a fresh perspective on professional fulfillment, this conversation is your clarion call to action. Key takeaways from this episode: Courage in sales is essential and can be bolstered with the Five Second Rule Defining success is personal – do it on your own terms and check in regularly Trust your gut; it's your superpower when making decisions Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Grab your copy of the Courage Diary Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Having sales conversations won't feel like you're going into battle once you shift your perspective.” ~Dr. Nadia Y. Brown Embark on a transformative journey through the landscape of sales conversations with our latest episode of Straight Talk About Sales, featuring the cutting-edge Courage Diary tool. Unlock the power of presence, as we dissect the art of connecting with prospects amidst the cacophony of distractions and self-doubt. Experience the revelation of acknowledging the bravery in each sales call and learn to celebrate the journey, not just the destination. With tools and insights shared in this episode, you'll elevate your confidence and refine your ability to forge lasting relationships with potential clients—regardless of the immediate sales outcomes. Prepare to be an ally in your sales dialogues, not a manipulator, as we delve into the potency of belief and the limitations of influence in client interactions. Discover why a conversation guide trumps a rigid script, as we emphasize personalization and adaptability in addressing the unique needs of each prospect. Moreover, we reimagine objections not as hurdles to conquer but as collaborative stepping stones towards clarity and understanding. By the end of this episode, you'll be equipped to navigate sales conversations with newfound flexibility and insight, transforming potential confrontations into opportunities for meaningful connection. Key takeaways from this episode: Discover how the Courage Diary can empower your sales mindset Learn why being fully present is a game-changer in sales conversations Understand the power of belief and the role of flexibility in crafting authentic connections Find out how to navigate objections and turn them into collaborative opportunities Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Grab your copy of the Courage Diary Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Don't allow this simple two-letter word, that's actually a part of the sales process, to completely derail your vision and your dreams.” ~Dr. Nadia Y. Brown Ever faced the gut-punch of rejection in sales and wondered how to pick yourself back up? Buckle up, as we unravel the art of transforming a resounding "no" into a stepping stone for success in this episode of Straight Talk About Sales. Picture this: you're a woman at the helm of your own enterprise, and each rejection feels like a personal attack. But what if I told you that it's all part of the dance? Through my own trials and tribulations, I'll guide you through the emotional battlefield of sales, where every "no" isn't a setback, but a chance to refine your pitch and polish your approach. Discover the essential strategies that keep you buoyant in this high-stakes game, and learn to navigate the pricing conundrum that leaves so many would-be entrepreneurs watching from the sidelines. Now, let's shift gears and talk invites—how do you extend that all-important offer without the fear of refusal clouding your every move? It's about embracing the 'No's and seeing them as inevitable mile markers on the road to a 'Yes'. I'll take you on a journey from the paralyzing fear of hearing "no" to the thrill of chasing down a hundred of them with the 100 No's Challenge. It's not about the immediate win; it's the long game, where persistence meets practice. So, join me in a candid conversation about the sales odyssey that all entrepreneurs must embark on, where learning to extend an invitation is as crucial as the offer itself. Together, we'll unlock the secrets to building resilience, fostering relationships, and ultimately, propelling your business to new heights. Key takeaways from this episode: Understanding the emotional impact of sales rejection and how to overcome it The importance of effective pricing strategies and relationship building The 100 No's challenge to build resilience and gather client feedback How to clearly extend invitations to prospective clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“You have the power to make a different choice.” ~Dr. Nadia Brown In this episode of Straight Talk About Sales, unlock the secret to transforming your sales approach as we delve into the art of integrating respect into every interaction with your clients. Discover how to shift the sales dynamic from a place of persuasion to partnership, ensuring that every conversation is not only more ethical but also more effective. I weave together a tapestry of strategies for women entrepreneurs to build trust, provide value, and establish themselves as strategic allies in their clients' success. We examine the subtle nuances of listening, question-asking, and respecting the client's decision-making process to foster genuine connections and long-term relationships. Prepare to redefine your sales conversations as we illuminate the often-overlooked power of respect in shaping successful client engagements. I share personal anecdotes and practical advice on how to maintain integrity while navigating the delicate balance between following up and respecting your prospect's space. We touch on how a respectful approach leads to a more enjoyable sales journey for both you and your clients and can significantly increase the likelihood of referrals. By the end of our discussion, you'll be inspired to treat every sales conversation as an opportunity to not only close a deal but also to build a reputation for excellence that reverberates throughout your industry. Key takeaways from this episode: Sales conversations are an opportunity to build more than just revenue; they're a chance to establish a legacy of integrity and respect. The respect-driven approach leads to a more fulfilling sales experience and sets the stage for referrals, regardless of the immediate outcome. Women entrepreneurs have the power to reshape their sales approach, creating a ripple effect that can redefine industry standards. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Take the Discover Your Sales Blindspot Quiz – discoveryoursalesblindspot.com Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Sometimes sales rejection feels really personal. You must have a plan for how you will move past that.” ~Dr. Nadia Brown In this episode of Straight Talk About Sales, we unlock the secrets of a winning money mindset and transform your approach to sales, where I tap into the wisdom from my book, "Sell Like a Lady: How to Master Sales with Dignity, Class, and Grace." We delve into the crucial process of examining and reframing deep-seated beliefs about money that often hold us back, especially for women in the entrepreneurial realm. This episode isn't just about the numbers; it's about building resilience in the face of sales challenges. With heartfelt anecdotes and powerful case studies, we illustrate the emotional journey of sales and provide real-life tools to help you stay buoyant regardless of the waves you might face. You're not just closing deals; you're opening doors to a future of sales success with dignity, class, and grace. Key takeaways from this episode: Transform your sales approach by examining deep-seated money beliefs. Learn how to set up pricing strategies rooted in value, not just emotion. Build resilience with personal coping strategies when faced with sales rejections. Understand the power of a positive money mindset on business growth. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Have questions or suggestions for a future episode? Email us at askdrnadia@thedoyenneagency.com Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
In this episode of Straight Talk About Sales, Dr. Nadia wants you to know that if you're feeling the stress of not knowing how to manage your business cash flow effectively, then you are not alone! Many entrepreneurs struggle with reluctance or lack of knowledge around cash flow management, leading to potential financial mishaps and missed opportunities for long-term stability. The fear of making financially unwise decisions and the uncertainty of being able to afford necessary support for your business can be overwhelming. It's time to take control and make informed decisions to secure the financial future of your business. It's not just about keeping the cash flowing; it's about what happens when it stops. Get ready to uncover the unexpected truth about leveraging cash reserves and strategic financial decisions that could transform the future of your business. Here's what you can expect from this episode: How mastering cash flow management leads to business stability and growth Building cash reserves is crucial for weathering financial storms and seizing opportunities Making strategic financial decisions to propel your business towards sustainable growth Consistent cash flow can transform your business's financial health and potential Planning your finances for long-term business success and security Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Website Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“As founders and leaders, it's essential to continually train and equip our team members to operate ethically and provide a different type of experience for both team members and buyers.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I am back for part two of how sales leaders can foster a culture of integrity and respect in their business, team and in themselves as leaders. I unravel the significance of transparency and client-centricity in establishing a solid ethical sales culture. Whether you're a seasoned sales professional, a business owner, or an aspiring entrepreneur, the insights shared in this episode have the potential to revolutionize your sales approach. Gain a fresh perspective on ethical practices and learn actionable strategies to set your organization apart in the competitive sales landscape. Join Dr. Nadia Brown for an enriching discussion on ethical sales practices and client-centered strategies. Here's what you can expect from this episode: Understand the ethical approach to selling for building trust and long-term client relationships Transform your organization to focus on meeting and exceeding client needs and expectations Embrace transparency to create a culture of honesty and integrity in your sales process. Equip your team with the skills and mindset to engage in ethical and effective sales practices Recognize the significance of knowledge in guiding clients through a seamless and informed sales journey Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Share consistently. Share openly. Share the wins, share the losses to help create that sense of shared ownership, teamwork, trust, honesty and openness.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I am back with a solo episode discussing the importance of building trust through transparency with your team. In the world of sales, where numbers and targets often take center stage, I reveal key considerations that can make or break your success as a team and a business. Trust-building takes time and effort, but the rewards of a trusting and transparent team are invaluable. So, grab your headphones and get ready to learn how to foster trust and transparency within your sales team in this informative episode. Here's what you can expect from this episode: Fostering trust and transparency within your sales team to develop stronger connections and rapport with team members Encouraging a shared vision and track progress together, ensuring everyone is working towards the same objectives and goals Involving each team member in the sales process to foster a sense of ownership and responsibility Encourage openness, vulnerability, and transparent conversations, fostering a safe space for team members Increasing employee satisfaction and retention, leading to higher job satisfaction and reduced turnover within your sales team Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency - Website Connect with Dr. Nadia! Straight Talk About Sales Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“I'm not here trying to put someone in a box of a trend. I want to get them to be authentic and find their own unique style.” ~ Malissa Davis In this episode of Straight Talk About Sales, I am joined by Malissa Davis who is not just a personal stylist, but a trusted friend and invaluable part of my team. With over 10 years of experience in the industry, Malissa has a unique talent for seeing the inner and outer beauty in women. What started as a hobby, offering styling advice to friends, quickly grew into a thriving business. Malissa's approach is all about authenticity and helping her clients embrace their own unique style, rather than conforming to trends. She understands the power of confidence and the impact it can have on a person's presence, especially in professional settings like speaking engagements. Whether it's in person or virtually, Malissa's expertise and guidance help her clients show up powerfully and make a lasting impression on stage. Here's what you can expect from this episode: Enhance your personal style and presentation on stage for increased confidence and engagement Discover and express your unique style to captivate and leave a lasting impression on your audience Harness the power of personal style to boost your sales and make a memorable impact on potential clients Learn practical tips and techniques to exude confidence on stage and in sales Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Malissa Davis' Closet Jumpstart Program Best You Ever by Malissa Davis - Website Malissa Davis - Instagram Malissa Davis - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
I want to give women the “Hows”. How do you actually operate a business? How do you implement that strategy? How do you build the tech to support the lifestyle instead of just burning yourself out at the same time? ~ Diane Lam In this episode of Straight Talk About Sales, I am joined by Diane Lam, an operations strategist with a passion for helping women entrepreneurs level up their businesses. With a background in corporate operations, Diane has a knack for solving complex puzzles and building operational infrastructure. Although working with high-profile clients brought excitement, Diane discovered her true calling in guiding women on their growth journey. She found immense satisfaction in helping them navigate the operational side of their businesses, streamlining processes, and maximizing productivity. Recognizing the low representation of women-owned businesses reaching major revenue milestones, Diane is on a mission to change the game. She believes that when more women make more money, entire communities thrive. With her expertise and practical guidance, Diane is determined to empower women to hit that coveted $250,000 mark and beyond. Here's what you can expect from this episode: Discover the key strategies to reach the $250,000 revenue milestone Optimize your business operations for increased productivity and efficiency, allowing you to focus on what truly matters - growing your business Learn how women-owned businesses play a vital role in building vibrant and thriving communities Gain access to valuable resources and tools specifically designed to support the growth and success of women entrepreneurs Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Free Gift - VA Rates Diane Lam - Website Diane Lam - LinkedIn Diane Lam - Instagram Diane Lam - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Address your fears and the stories you tell yourself about money. Don't let conditioning or misconceptions hold you back from charging for your valuable services.” ~ Kendra Tillman In this episode of Straight Talk About Sales, I am delighted to have Kendra Tillman, the visionary founder of StrongHer.me Coaching & Consulting. With over thirteen years of dedicated experience in the entrepreneurial realm, Kendra specializes in empowering women to discover their genuine voices and lead lives driven by purpose. Kendra's wealth of knowledge and her personal journey make her the ideal person to illuminate the fears and narratives we construct concerning finances. Entrepreneurs and small business owners stand to gain valuable insights and guidance from Kendra as she emphasizes the significance of confidently setting fair prices for their services. Prepare for an enlightening discussion that will empower you to conquer your financial apprehensions and excel in your business pursuits. Here's what you can expect from this episode: How to break free from self-doubt and embrace your full potential as an entrepreneur Gain insights into the lasting effects of market crashes and how to navigate its impact on your mindset and relationships Uncover practical strategies to overcome money-related fears and confidently set fair prices for your services Learn how investing in personal development and continuous learning can shape your mindset and unlock greater success in entrepreneurship Discover how the Kolbe Assessment can help you and your team achieve greater success Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Your Mini Session with Kendra! StrongHer.me Coaching & Consulting Website Kendra Tillman - LinkedIn Kendra Tillman - Instagram Kendra Tillman - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Don't let society or others dictate who you are. Embrace your assignment, know your worth, and confidently present it to the world.” ~ Dr. LaNée Javet In this episode of Straight Talk about Sales, I am joined by Dr. LaNée Javet, the visionary behind Upscale Noir. With a wealth of experience and a deep reservoir of knowledge in the field, Dr. LaNée stands as a highly respected business coach, specializing in empowering entrepreneurs to supercharge their sales effectiveness. Her unique focus centers on championing black entrepreneurs and dismantling the prevailing stereotypes that often impede their progress. Dr. LaNée is on a mission to revolutionize the narrative surrounding black businesses and entrepreneurship, with the ultimate goal of fostering a more positive and all-encompassing business landscape. Through her hands-on guidance and ingenious strategies, she has guided numerous clients toward newfound clarity and self-assurance in their sales endeavors, ultimately leading to a surge in success and revenue. Be prepared to glean invaluable insights as Dr. LaNée imparts her expertise and imparts actionable tips, equipping you to conquer sales obstacles and realize your business aspirations. Here's what you can expect from this episode: Unlock the secrets to building a high-performing team that supports your vision and accelerates your business success Overcome financial constraints and hesitations to confidently hire a team that propels your business forward Discover Dr. LaNée's 4C Diamond Method and how to apply it to your business Learn the art of pricing and assigning value to tasks Step into the role of a CEO with ease by mastering the art of prioritizing strategic tasks Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Free Gift - 5 Star Diamond Assessment Dr. LaNée Javet - Upscale Noire Website Dr. LaNée Javet - LinkedIN Dr. LaNée Javet - Instagram Dr. LaNée Javet - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“When you have a strong brand, potential customers already know who you are and are 75% there before a sales conversation even begins. Consistency in your brand messaging is key to attracting and retaining loyal customers.” ~ Nakita M. Pope In this episode of Straight Talk About Sales, I am joined by Nakita M. Pope, the ingenious mind behind 'Branding Chicks', a boutique branding agency in Atlanta, GA with clients all over the United States. As a natural-born creator, Nakita embarked on her entrepreneurial journey as a graphic designer, fueling her passion for creativity and problem-solving. Nakita found her true calling in branding, which allows her to strategize, solve problems, and still tap into her vibrant creative streak. She prides herself on serving a niche clientele—women-owned businesses and femme-focused brands, embodying a sensibility that resonates deeply with her. If the pain of wasting time and money on ineffective strategies is leaving you frustrated and uncertain about how to move forward, it's time to break free from the cycle and discover the power of clarity and confidence in branding! Here's what you can expect from this episode: Harness the potential of effective branding to increase sales Foster clarity and confidence in your branding strategy for powerful customer engagement Unwrap the art of delivering a uniform brand narrative to foster unshaken customer loyalty Deep-dive into the psyche of your ideal audience to boost the effectiveness your marketing activities Explore the fascinating connection between influential branding and the art of attracting ideal clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Creative Leadership Masterclass Branding Chicks Website Branding Chicks - Instagram Nakita M. Pope - Instagram Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Be kind to yourself. It's not our fault that we weren't taught about money. Start from where you are and pepper in financial education along the way.” ~ Connie Vanderzanden In this episode of Straight Talk About Sales, I am joined by Connie Vanderzanden, an entrepreneur who boasts a commendable two-decade career journey that had its fair share of financial lessons. She's not only built a successful business from the ground up but learned crucial aspects of cash-flow planning along the way. Sharing her own experiences of acknowledging and overcoming financial missteps, Connie now helps other entrepreneurs to navigate common fiscal challenges confidently. Her focus lies in guiding business owners towards managing their finances proactively and fostering a positive relationship with money. Here's what you can expect from this episode: Learn how essential effective cash flow planning is for entrepreneurs and small businesses aiming for growth Recognize the power of financial education in forming constructive money habits Foster a better understanding of your own financial mindset and how to improve it for optimum results Learn the key differences between cash flow planning and conventional financial planning, and how this understanding can impact your entrepreneurial journey Get tips on prioritizing cash flow checks and insights on how to effectively allocate resources Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Money Action Tips! Profit With Connie - Website Connie Vanderzanden - Instagram Connie Vanderzanden - LinkedIn Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Don't be afraid of refining, grinding down, getting to the nitty gritty so that you can get clear and your clients can get clearer and make better decisions” ~ Shayla Boyd-Gill In this episode of Straight Talk About Sales I am joined by Shayla Boyd-Gill, a renowned sales coach and strategist who has dedicated her life to teaching women entrepreneurs how to successfully scale their businesses beyond the six-figure mark. Shayla's clients are women who dominate their industries and are seeking the expertise and strategy needed to scale towards the elusive million-dollar mark. Known for her Luxe Scaling System, Shayla is the beacon of hope for those entrapped in the $250K crisis. It's time to break free from ineffective actions and discover the real challenges women entrepreneurs face in scaling their businesses, so you can finally overcome them and achieve the success you deserve. Here's what you can expect from this episode: Dig into the niche hurdles women entrepreneurs confront while pushing to break the six-figure ceiling Approach the transformative Luxe Scaling System, your guide to ballooning businesses beyond the six-figure bracket Analyze the less-talked-about '$250K crisis' that becomes a hurdle for female entrepreneurs escalating to this prosperous milestone Recognize the power of continually sharpening your marketing, sales, and team tactics for consistent business growth Learn to dare to be uncommon and imitate no one in your pursuit of standing out in the crowd Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Luxe Factor Quiz The Luxe Your Business Experience - Apply Here! Luxe Your Business Website Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“People pay for value, and the bigger the problem or opportunity, the more value they see in it and the more they will pay.” ~ Doug C. Brown In this episode of Straight Talk About Sales, I talk with Doug C. Brown, a strategic powerhouse and sales aficionado! Doug has acquired a wealth of practical know-how over his extensive journey through the business world. Early work experiences alongside his father transformed him into a hustling entrepreneur, launching over 35 businesses. Never one to shy away from challenges, Doug mastered the art of selling through a diverse range of ventures. Be it running a music business at the tender age of 13 to his coveted role as Tony Robbins' President of Training and Sales, his stories hold lessons for all. Tune in to learn from the CEO of CEO Sales Strategies as he shares his wealth of knowledge on the crucial role of follow-up communication in sales. Here's what you can expect from this episode: Decipher the crucial necessity of persistent follow-up in achieving sales excellence Explore the remarkable effects of customized and meaningful follow-up dialogue Understand the distinctive mental and operational protocols of the 1% in sales Acknowledge the transformative impact of efficient systems and automation in smart sales prospecting Discover ways to cultivate lasting relationships founded on connection, rapport, and trust Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Free Ebook Doug C. Brown - Website Email Doug's Team - Youmatter@ceosalestrategies.com Doug C. Brown - Facebook Doug C. Brown - LinkedIn Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Sales doesn't have to be a dirty word - it can be a positive and ethical endeavor.” ~ Dr. Nadia Brown In this episode of the Straight Talk About Sales podcast, I dive deep into the importance of ethics and values in sales. Many sales leaders in service-based businesses are experiencing the negative consequences of unethical sales practices. Despite focusing on short-term gains and aggressive tactics, they are failing to create a positive sales culture and ethical sales experiences. Can you navigate the complexities of sales without compromising your values? Tune in to find out, as we explore the unexpected challenges that arise in the pursuit of ethical selling. Here's what you can expect from this episode: Gain insights into the vital importance of ethics in successful sales practices Delve into the negative stigma surrounding sales and how to navigate these perceptions Adopt ways to set and communicate your business' ethics clearly within and outside your organization Learn to address the concerns and resistance raised by non-sales team members effectively Understand the role of ethical sale strategies in forging trustful and long-term relationships with customers Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales Podcast The Doyenne Agency Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“If what you sense, saw or thought, isn't counter to the character of God or counter to the scripture, then operate as if He actually did speak to you…and take a step in that direction.” ~ Shae Bynes In this episode of Straight Talk About Sales, I am joined by my friend and colleague, Shae Bynes. Shae is a passionate storyteller, mentor, and strategist who equips leaders to be catalysts for transformation in the marketplace. Known as “Chief Fire Igniter”, she has reached over one million aspiring and current entrepreneurs around the globe through her devotionals, books, courses, podcasts, and more. At one point, Shae was on the brink of burnout herself. But it was an unexpected moment in church that changed everything. A single sermon about Grace Over Grind ignited a fire within her, causing her to reevaluate her approach to life and business. What she discovered was a deeper relationship with God, a trust in divine wisdom, and a newfound peace. And in embracing this new path, Shae achieved even greater success – all while prioritizing rest and alignment with her faith. Here's what you can expect from this episode: Explore the empowering concept of embracing grace and dismantling the "always grinding" mentality Grasp the significance of prioritizing personal well-being for increased productivity and effectiveness Discover how not being manipulative in your sales conversations is possible Equip yourself with tools for overcoming limiting beliefs that stifle your growth and potential Delve into the importance of aligning your decisions and actions with God's wisdom and perfect timing Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Website and Book - “Grace Over Grind” Shae Bynes - Facebook Shae Bynes - LinkedIn Shae Bynes - Instagram Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
"Business is the Wild, Wild West and if you're trying to be safe, it's likely not the place to be. Because safe doesn't grow.” ~ Leslie Hassler In this episode of Straight Talk About Sales, I am joined by Leslie Hassler, an author, speaker, and business strategist who helps business owners produce predictable profits, fund growth, stabilize cash flow and enjoy more freedom. Leslie Hassler's journey to creating a profitable service-based business didn't start out as expected. After realizing her passion she discovered her true purpose with her business Your Biz Rules. Now, Leslie emphasizes the importance of a profitable and sustainable business model that aligns with one's goals and values. Here's what you can expect from this episode: Tips on how to grow a service-based business with maximum profit potential The importance of prioritizing profitability over sheer growth for long-term success Uncover the keys to creating a scalable and sustainable business model Gain essential insights into the critical role of financial management for business expansion Find out how leveraging external assistance can lead to greater growth and success Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Your Biz Rules Website Leslie Hassler's Book - First This, Then That Schedule An Appointment with Leslie Hassler Leslie Hassler's Facebook Group - Profitable & Practical Growth Strategies for Business Owners Subscribe to Leslie Hassler's LinkedIn Newsletter Here! Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“When you're connecting the pieces of your life and you're understanding where your own beliefs come from…those beliefs that aren't serving you lose their power when you shine the light on them.” ~ Payton Moran In this episode of Straight Talk About Sales, my guest today is Payton Moran, a dedicated Money Mindset Mentor who specializes in helping entrepreneurs tackle their fears and concerns around money. Payton's journey began in the financial services sector, where she soon realized her own money avoidance issues and the importance of mindset work. This revelation led her to pivot her business online and concentrate her efforts on empowering women in their financial pursuits. Payton Moran, confronts the sneaky self-sabotage of our brains and generational beliefs around money in pursuit of emotional and time freedom for ambitious women entrepreneurs. Here's what you can expect from this episode: Nurturing a resilient financial perspective that boosts your entrepreneurial potential How to shake off the shackles of deep-rooted financial hurdles and misfortunes Unlocking real-life balance and emotional autonomy through intentional mindset adaptations Acknowledging the significance of ongoing inner growth for a prosperous financial journey Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Contact Payton Moran! Instagram - Payton Moran Wired For Wealth Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“As people are becoming aware of my company, the things that we do, the impact that we make and the clients that we serve, how do I want them to feel when they interact with our brand and our marketing?” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I have a question for business owners. We often focus on the client experience, but what about the journey to becoming a client? In this episode, I talk about the importance of giving attention to every touchpoint a prospect has with your brand and how it can impact their decision-making process. By being intentional in every stage of the client journey, you not only attract the right-fit clients, but you also help them make informed decisions about working with your business. Here's what you can expect from this episode: Unlock the potential of auditing client journeys for enhanced alignment and effectiveness Establish a memorable first impression for prospects during the early stages of their experience Master the art of automation, engagement, and lead magnets for more effective preparation Delve into the emotional aspects of prospective buyers and their influence on purchasing decisions Harmonize your sales process with both business objectives and customer needs for a win-win outcome Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Website Schedule a Call with Dr. Nadia Here! Straight Talk About Sales Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Root into what you know - strip back to the bare basics of your business." ~ Katie Craig In this episode of Straight Talk About Sales I am joined by Katie Craig, a highly experienced graphic/web designer, entrepreneur, and coach. She founded Momentum Concepts in 2006, a marketing company that specializes in helping small business owners combine creativity, mindset, and strategy to achieve their goals. Her clients value her as a “technology healer” who expertly guides them through the ever-changing facets of digital integrations. When Katie Craig stumbled into a coach's class, she never expected to find her career path aligning with her newfound passion. However, she soon discovered the power of trust in her intuition and the importance of creating a solid lead structure. Little did she know, she was about to embark on a journey that would transform her life and the lives of her clients, forever. Here's what you can expect from this episode: Discover the benefits of focusing on quality leads instead of sheer numbers in client hunting Build a targeted audience and compelling messages in your marketing approach for more client engagement Boost your marketing prowess with simple, inviting offers and strategic referral networks Learn how to pivot towards new audiences gracefully while maintaining your existing business stability. Realize the power of trusting your gut and setting boundaries on workloads as an entrepreneur Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: JOIN the Magnetizing Leads Challenge Momentum Concepts - Website Katie Craig - Instagram Katie Craig - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“I often find that company founders are not setting their sales teams up for success, they're actually setting them up for failure. And no one hires with the expectation that their salesperson is not going to be successful in their role.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, D. Nadia will be sharing her own experiences and insights on how to determine the best salesperson to help you achieve success in setting up your sales team. Hiring salespeople at the right time can be a game changer for any business. As a small business owner, getting it right ensures that the focus can shift from selling to managing the overall growth and strategic aspects of the business. Here's what you can expect from this episode: Pinpoint the perfect salesperson to elevate your business success. Develop key performance indicators to drive sales team excellence. Unlock the power of feedback, training, and coaching for sales triumph. Foster compelling team dynamics through seamless communication. Analyze turnover and enhance the recruitment process for sales positions. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Website Schedule a Call with Dr. Nadia Here! Straight Talk About Sales Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“I don't know it all, I'm the visionary. I have ideas. There are things that I want to see, there are things that I want to accomplish, but I by no means know it all.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales we are continuing our conversation from the last episode. Culture shift is imperative for the business to grow, scale, and evolve. Company leaders and visionaries must overcome their own biases and insecurities to lead their team in a culture shift that empowers them to reach the collective goal of increased sales and growth. Culture shift and its impact on business can be overwhelming and intimidating to approach. However, by understanding the importance of clarity around your values and “why”, being open to feedback and communication, and being transparent and vulnerable with your team, the process of shifting culture doesn't have to be so daunting. Here's what you can expect from this episode: How can founders shift away from being solely responsible for sales while also not feeling uncomfortable or unqualified How to leverage the existing expertise and relationships within a team to shift culture What does transparency look like for a team to help them understand and be successful with making culture shift Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Website Schedule a Call with Dr. Nadia Here! Straight Talk About Sales Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Building, growing and scaling a business is not for the faint of heart.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I discuss how to bridge the gap between being the sole salesperson in an organization to distributing the sales responsibilities throughout different roles. This includes getting clear on company values and why. In doing this, it can be a game changer in terms of growing and scaling a business. An ambitious entrepreneur must shift the culture of her small team, distribute sales responsibilities and prepare for resistance, all in the pursuit of taking her business to the next level. Here's what you can expect from this episode: Building a sales team without increasing your team's roles and responsibilities Adjusting the company culture to support sales goals Developing a hiring process that reflects the shift in the company culture Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Website Schedule a Call with Dr. Nadia Here! Straight Talk About Sales Podcast Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
"Increase the transparency in your sales process to revolutionize your sales conversations and create an exceptional client experience." ~ Dr. Nadia Brown In this episode of Straight Talk About Sales, I discuss with you how a reluctant salesperson must revolutionize their sales process to increase transparency and prepare clients for an exceptional experience, ultimately conquering their fear of rejection. Discussing the sales process and how to create a better client experience through increased transparency can revolutionize the experience prospects have with our companies and make them excited to become a client. We can also improve transparency by recording videos, sharing client testimonials, talking about our process and giving buyers the information they need to make the most of the conversation. Here's what you can expect from this episode: How we revolutionize the sales conversation and client experience Ways to increase transparency in the sales process How we prepare prospects before they become clients Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
"You want to take the time, look at your business, look at your entire sales process, your entire sales system, and ask yourself, do the numbers make sense?" ~ Dr. Nadia Brown In this episode of Straight Talk About Sales we ask ourselves, are you struggling to break through a financial ceiling? Today I am talking to you about embarking on a journey of tracking and data analysis to uncover the hidden irony behind my own roadblocks and reaching my financial goals and you can, too! Tracking total revenue, sales, expenses, and profit is essential to making smart decisions, avoiding money leaks, and having money to reinvest or take home as an employee. Paying attention to systems that may be doing duplicate work and adjusting payment terms can also be beneficial. Here's what you can expect from this episode: Uncover the secrets to busting through income ceilings and reach new thresholds in your business. Learn how to track total revenue and total sales to make strategic decisions for your company. Discover how to look for money leaks in your expenses and make informed decisions on which systems and processes to keep or discard. Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Resources - Tracker The Doyenne Agency Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
"Honor and treat people with dignity and respect and give them all of the information they need because you're then only going to get people who go, yes, let's get on a call and talk about it." ~ Winnie Anderson In this episode of Straight Talk About Sales, I am joined by Winnie Anderson, a sales and marketing expert with a background in HR and organizational development. She's had extensive experience in cold calling, door to door B2B sales, inside sales, and copywriting and is passionate about helping clients make informed decisions. Winnie had to figure out how to build her brand and get recognition which led her to discover the power of information and how it could help buyers make decisions. She promotes the idea of giving buyers the information they need to make a decision to avoid an adversarial sales process and to foster trust. Winnie learned to answer the questions her buyers had and educate them on their buying journey, understanding that buyers need to be treated with respect and not tricked into making a purchase. Here's what you can expect from this episode: Uncovering the Value of Content in Generating Leads and Sales Exploring the Impact of the Pandemic on Technology Adoption and B2B Purchasing Uncovering the Hidden Elements of a Buyer Persona to Craft Targeted Content What is Billboard Content and How to Leverage It Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Winnie Anderson's Manifesto Winnie Anderson - Website Winnie Anderson - LinkedIn Winnie Anderson - Facebook Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Trust is a very integral part of building relationships and achieving sales goals.” - Dr. Nadia Brown When a sales team discovers that only 3% of people trust salespeople, they must confront their own lack of trust and uncover ways to build relationships and demonstrate their trustworthiness to prospects. In this episode of Straight Talk About Sales Dr. Nadia uncovers that sometimes sales professionals don't trust their prospects either and that this lack of trust can create tension in the sales process. To combat this, Dr. Nadia advises that you must evaluate your own beliefs and look for opportunities to add value and build trust. Dive into this episode to learn how both sides can change the narrative about sales together. Here's what you can expect from this episode: Identifying why only 3% of people consider salespeople to be trustworthy Specific steps sales teams and their prospects can build strong relationships Techniques sales teams can use to shift the narrative around sales and trust Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“It's not only about closing the sale, it's really about serving the person that's right there in front of you.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales IT'S A PODCAST TAKEOVER! La'Vista Jones, CEO and Founder of 31 Marketplace and host of the podcast BOSS™ Talk takes over my mic and turns the interview on ME for this season finale episode! Not only is La'Vista a colleague of mine in the marketplace, by supporting my podcast, she is also my friend who knows me well and wanted to dig into the launch of two very significant beacons for my business as we wrap up the season of Straight Talk About Sales…and who is Dr. Spice?? Here's what you can expect from this episode: Why the Straight Talk About Sales Podcast was created What Dr. Nadia has learned from launching her podcast Diving into why Dr. Nadia's new book is a must have resource What's next for Season 2 of Straight Talk About Sales Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Straight Talk About Sales podcast Order "Sell Like A Lady" The Doyenne Agency Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“You can never charge what you are worth. You are priceless.” ~Dr. Nadia Brown In this episode of Straight Talk About Sales I am solo again and super excited about today's topic; I am speaking of your feelings of worthiness and how they coexist with sales! How do they work together or against each other?! In my work over the years, I have seen so many women doubt themselves when it comes to the work they are doing, even feeling unworthy of what they are charging and the value they are adding to the marketplace. Some of those that we label the “strongest women we know” are dealing with thoughts of unworthiness and imposter syndrome. So how do we, as women, get work through these emotions and start to understand that we are worthy and deserving of all the blessings that come our way, in and out of our business? Resources mentioned in this episode: Register for The Power Session with Dr. Nadia Brown & La'Vista Jones The Doyenne Agency Order "Sell Like A Lady" Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“When we set aside the marketing language, egos and games and just use our real voice…there is a power of truth and a resonance that can grow and connect us with the people that we actually need to be connected with.” ~ Stella Orange In this episode of Straight Talk About Sales, I am joined by Stella Orange, the co-founder of Las Peregrinas, a creative and consulting shop that offers marketing and business collaborations to those who value being in cahoots with other masters on the edge of growth. I invite you to listen in on our awesome conversation centered around marketing, messaging and sales. I believe that Stella has a unique philosophy on marketing that is quite different from what many of us may hear in the marketplace. So join us as we dig in! Here's what you can expect from this episode: Exploring Stella's philosophy on marketing Creating sales experiences where people feel heard Gaining confidence in your sales conversations Does social media guarantee success Clarifying questions vs Overcoming objections Stella has invited my audience to come write with her on Mondays at Show Up And Write, so please email her for the free digital key and go write with Stella! Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Email - Stella Orange Las Peregrinas - Website Order "Sell Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Do we have competition? In the biggest sense of the word I guess we do, I kind of believe your biggest competition is in the mirror. But I really feel like it is never really about competition. It's about integrity. Either you have integrity, or you do not have integrity.” ~ Patty Farmer In this episode of Straight Talk About Sales I am joined by the award-winning Marketing & Media Strategist, Patty Farmer who is giving us the inside scoop on power partners and how they are integral to our business! Patty works with service-based entrepreneurs, small business owners, coaches, and speakers to identify their expertise, define their target buyers and convert their ideal clients to position them in the marketplace to maximize sales. Patty is passionate about helping her clients design the lifestyle they want to live so they can make a BIG impact in the world, and BIGGER deposits in their bank account and to master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients. To sum it up, Patty helps you make your marketing profitable… not painful Here's what you can expect from this episode: Why marketing seems painful for some and seamless for others What is a power partner How to leverage power partners in our business Starting the conversation around becoming partners How to identify the power partners you need Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Free Magazine Subscription Marketing, Media & Money Biz Quiz Patty Farmer's Website Order "Selling Like A Lady" Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Core values, you have to really ground into those, because sometimes we can find ourselves sacrificing who we are when we are not fully clear on our own identity yet and so the identity is cultivating…” ~ Alycia M. Huston In this episode of Straight Talk About Sales, Alycia M. Huston certified NeuroLeadership consultant, trainer and speaker joins me as we talk about connecting the brain to our values which in turn creates success in sales and in our business. Alycia honed her craft as a female biotech founder in San Diego, where after a decade of implementing growth strategies and leading an inclusive high-performance culture, sold the venture in 2014. She now incorporates her 20+ years of experience in neuroscience, communication, and empathy to develop, restructure and support business owners, companies, and corporations in developing a culture of belonging through her company, The Culture Cru. Here's what you can expect from this episode: How do we create a successful business and generate revenue from a neuroscience perspective Alycia's unique journey to her own success The scariness of aligning your core values, business and the science behind it Seeking support when you don't have all the answers How Alycia's work supports women leaders Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Culture Cru - Website Alycia M. Huston - LinkedIn Alycia M. Huston - Instagram Alycia M. Huston - Facebook Order Selling Like A Lady Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“You just never know exactly who is going to know whom, so the key is to be authentic and be yourself.” ~ Pamela Slim In this episode of Straight Talk About Sales I have Pamela Slim as my guest and we are talking Tiny Marketing Actions! Pamela Slim is an author, speaker and business coach who works with small business owners ready to scale their businesses and IP. You may be asking what Tiny Marketing Actions are, well TMAs is a program Pamela Slim teaches that consists of small daily marketing actions, delivered consistently over a long period of time, to build your brand, business and bank account! Marketing and Sales go hand in hand like peanut butter and jelly! Join us. Here's what you can expect from this episode: Pamela Slim's background and the path that led her to the work she does today Leveraging Tiny Marketing Actions in our business and the benefits How to build the ecosystem specific to your business world Which TMAs will get me my desired business results How to move past the marketing roadblocks we encounter Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Pamela Slim's Website The Widest Net Podcast Tiny Marketing Action course - Starts Oct 12th Preorder Selling Like A Lady Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“When it comes to figuring out who you want to work with, one of the most wonderful things that you can do for yourself and for your clients is to figure out who you're uniquely gifted to serve.” ~ Isha Cogborn In this episode of Straight Talk About Sales I am excited to have my friend and founder of Startup Life Support, Isha Cogborn. This is a podcast about sales, but if you don't know how to find your audience and are unclear of the message to send then how do you make that sale? That is why I can't wait for you to hear what Isha has to share today! Isha helps entrepreneurs overcome the fear, frustration and isolation of starting a business. With two decades of experience teaching experts, consultants and thought leaders how to make a greater impact with their message, Isha is also the creator of the Platform for Purpose Incubator, a comprehensive program that helps you develop the confidence and competence to share your voice on bigger platforms as a speaker, writer and on-air personality. Here's what you can expect from this episode: The type of work Isha does for her clients Why it is important to have a concise and clear message for your audience How to hone in on the audience that's meant for you Reconciling the stories to share vs the ones not to share Getting in front of your ideal client Strategies to building your confidence in front of your audience Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Personality Quiz Platform for Purpose Website Isha Cogborn - LinkedIn Isha Cogborn - Facebook Isha Cogborn - Schedule a Consultation Preorder Selling Like A Lady Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“It's important to have your community, your people that you can go to, and we can talk these things out and work through the cobwebs.” - Dr. Nadia Brown In this episode of Straight Talk About Sales, I am sharing what held me back at one time and I even found myself playing smaller, rather than entering sales conversations with confidence! In my work as a leadership trainer and sales consultant, I have witnessed so many women share these same stories as myself! What is holding us back? How can we be stretched out of our comfort zone? I am addressing those trends in today's episode, What's Holding You Back. Here's what you can expect from this episode: What exact trends are holding women back in sales How to move past the uncomfortable Are you making the impact you desire in your business How making your self care a priority is key Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Straight Talk About Sales - YouTube Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“As entrepreneurs map out their strategies, they need to take into account the timeline of lead generation and relationship building to ensure they are meeting their revenue goals.” Are you feeling like you are constantly chasing leads and never catching them? Having potential customers lose interest before you even have a chance to engage? In this episode of Straight Talk About Sales I'm taking you into my archives to revisit a conversation about an issue that has been coming up a lot recently with my colleagues and clients - lead generation. There are a couple of different pieces to this puzzle. There's the lead generation piece of attracting the right number of people into your business according to your goals. Then there's the part of nurturing them into your community or pipeline until they're ready to buy. And what does the timeline for both of those look like? Here's what you can expect from this episode: Identifying ways to generate leads for your business Thinking through your engagement strategy with potential customers Developing a holistic sales strategy Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: Sales System Diagnostic Sell Like A Lady Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Go out and make real relationships - don't treat your list, your community or your friends like a booty call.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales I want to talk to you about manners! But seriously, I have some tips on how to reignite old relationships without looking desperate. In business, relationships and sales go hand-in-hand. So in today's episode I want to share how to keep relationships with your prospects, community and email list strong. Here's what you can expect from this episode: Understanding why you shouldn't treat your prospects like a booty call How to re-establish relationships with people you been in touch with for a while Diving into the importance of having a no strings attached communication strategy Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Straight Talk About Sales - YouTube Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Good news! Sales is a learnable skill!” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales we are talking about MINDSET! I was always told that sales was a very important part of business. Without sales, your business can't grow. However, I never really enjoyed sales or was very good at it. I would often get anxious and stressed thinking about having to make sales calls or close deals. This led to me avoiding sales altogether, which eventually caught up to me. My business blew up and I was in a lot of debt. I realized that I had to make a decision- either stay in this negative cycle or make a change. I decided to make a change and started working on my mindset around sales. I released any judgment or shame I was carrying around my past decisions, got clear on my values and non-negotiables, and painted a vision for what I really wanted my business to look like. Here's what you can expect from this episode: The importance of mindset in sales The difference between values and non-negotiables The role of belief in sales success Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Straight Talk About Sales - YouTube Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Just by asking the right questions, you now are positioning yourself as the expert that you are and people see that.” ~ Dr. Nadia Brown In this episode of Straight Talk About Sales I want to talk to you guys about qualifying your leads before getting on a call with them and what that looks like. Most of us have to get on the phone eventually with someone to sell them a product or service because how else are we going to make that money?! We want these conversations to be as easy and beneficial as possible and that starts with having a lead qualification process in place. Here's what you can expect from this episode: Understanding why you need a lead qualification process Knowing how a lead qualification process protects your time Using identifying behaviors to choose prospective clients Diving into how preparation helps our prospects The importance of communicating genuine relationship with your prospect Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Straight Talk About Sales - YouTube Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with Dr. Nadia directly on LinkedIn
“Now I have this opportunity to support other women and be able to show up and have authentic, powerful, effective sales conversations!” ~ Dr. Nadia Brown I am so excited to welcome you to this introductory episode of the Straight Talk About Sales podcast. I am the founder of The Doyenne Agency and creator of Straight Talk About Sales. After sharing throughout the years with you different strategies for sales on my YouTube channel, I am thrilled to expand into this new platform and I'm inviting you along for the ride!! Here's what you can expect from this episode: Why Straight Talk About Sales was originally created How this podcast differs from my YouTube show What to expect from this podcast and this upcoming season What is needed from YOU, the audience Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level. Resources mentioned in this episode: The Doyenne Agency Straight Talk About Sales with Dr. Nadia - Podcast https://www.youtube.com/c/StraightTalkAboutSaleswithDrNadia Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app. If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you. Connect with me, directly on LinkedIn