Podcast appearances and mentions of patty farmer

Send us a textIn this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.What to Expect in This Episode:00:00 — Welcome to the Show: Meet Patty FarmerKay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.05:10 — How Patty Built Her Business Empire                                                              The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.13:20 — The Power of Intentional NetworkingWhy connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.17:40 — Scaling to 100,000 Connections in 9 Months                                              How Patty grew her business exponentially by tapping into other people's audiences (O.P.P.) and strategically curating relationships.26:15 — The Secret to Community-Based Marketing                                                 Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.30:40 — Monetizing Your Network: The Right WayHow to turn connections into high-value business opportunities without being salesy.35:10 — Segmentation and Targeted Email ListsWhy quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.44:20 — The Importance of Market Research in Business GrowthHow Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.50:10 — Travel, Speaking, and Global ExpansionWhy Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.About Patty Farmer:Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats andevents to help business owners take their brands to the next level.Key Takeaways:1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.3. Know Your Value and Price Accordingly – Don't undercharge—ensure your pricing aligns with your expertise.4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.Connect with Patty Farmer:Website: PattyFarmer.comMagazine: Mar

Today's episode is with Patty Farmer. Patty is a woman in the middle entrepreneur who's an international speaker, podcast host, and magazine publisher and is dreaming about stepping into producing events for her clients as well.In this episode, you will learn:Marketing and midlife: going from fear to fabulous.We get to choose and don't have to ask for permission.Have a dream life and business by design, not default.We can master a midlife mindset.Connect with Patty at:https://pattyfarmer.com/https://www.facebook.com/PattyFarmerCEOhttps://twitter.com/PattyFarmerhttps://m3digitalmag.com/https://PattyFarmer.com/M3Podcastshttps://LinkedIn.com/in/pattyfarmerhttps://Instagram.com/PattyFarmerCEOConnect with Suzy:Women in the Middle® Entrepreneurs: Are you a 50+ woman business owner or entrepreneur who's dealing with navigating classic midlife issues that are affecting the way you run your business? We're looking to interview guests just like you from a wide variety of different businesses! Apply now: www.midlifeinterviews.com. LISTEN HERE for iTunes and HERE for Suzy's website.HAPPINESS BREAKTHROUGH COACHING SESSION: Imagine having a private 2-hour coaching call to get some solid clarity about what's holding you back and confident about your next steps forward! Time for a breakthrough! Limited spots are available. Book here.The Women in the Middle® Academy: The “Academy” is an exciting, life-changing, six-month, online group coaching program and community for midlife women. You will develop a roadmap to help you go from being unclear about what you want to be crystal clear about how to create a more fun, meaningful, and regret-free next chapter! Head over to www.womeninthemiddleacademy.com and apply and book your free call. I can help you find what's missing so that you love your life after 50.WOMEN IN THE MIDDLE SHOP: https://suzyrosenstein.com/shop/BUY SUZY'S BOOK: 50 Ways to Celebrate Life After 50: Get Unstuck, Avoid Regrets, and Live Your Best Life: www.50waystocelebrate.com and Amazon and other online booksellers.Email your feedback: info@suzyrosenstein.comEnjoy the Show? Don't miss an...

Ever wondered how to infuse your unique identity into your business?  In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.    [00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth   Define your brand's compelling story that makes the customer the hero Speak directly to the voice and pain points of your ideal client avatar   Develop a positioning statement that conveys what you want people to feel Leverage AI tools to research potential strategic partners in your niche     [15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success   Identify upstream and downstream partners who serve your clients before/after you Seek out partners with complementary offerings who overlap your services Explore partnerships with businesses targeting a different audience in your niche Don't view other entrepreneurs in your space as competitors, but potential partners     [25:52 - 33:34]  Understanding the Customer Journey for Better Client Retention     Recognize the different stages: problem awareness, decision to act, vetting options Tailor your marketing messaging to resonates with each specific stage   Implement strategies to nurture customers from awareness to promoters Regularly audit your customer touchpoints to identify gaps and optimize journeys   [33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies    Use AI tools for tasks like competitor research, lead generation, and content creation Analyze data from your marketing efforts to generate AI-driven insights Implement AI personalization to tailor user experiences across channels Explore AI-powered automation for campaigns, ads, email marketing and more   Connect with Patty Farmer Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid. Facebook:  Facebook X (Twitter): @PattyFarmer Pinterest:  Pinterest  YouTube: Marketing, Media & Money - YouTube Instagram: @pattyfarmerceo   Patty's Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803   Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!  152  The Secret of Turning Your Words into A Money-Making Machine!  148  The Role of AI in Business Strategies and Market Research   Tweetable Quotes: “It's got to be transformative.  We are not in the information business.  Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business "I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI   **TRANSCRIPT AVAILABLE UPON REQUEST**   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/  or on Instagram or our website at https://lifeaftercorporate.com/podcast.      

You know I'm all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.  Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here's a taste of what we cover:  How to create a personal distribution channel and expand reach using assets, and relationships  How to differentiate your target market and target buyers and how it affects marketing strategies. How to identify and target ideal clients and partners to leverage monetization opportunities. Patty's unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts. Patty's system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

In this interview, I was excited to invite Patty Farmer, to join me once again for a quick conversation.  This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by setting specific and measurable goals for both marketing and sales efforts, establishing benchmarks to track success. Patty explains the importance of reverse engineering goals, starting with the ultimate sales goal and working backward to determine the steps and content needed to engage potential customers. Collecting data and understanding customer behaviors is crucial to tailor marketing and sales strategies effectively. Patty also advises business owners to build a tribe of like-minded businesses serving the same target audience, fostering collaboration and simplicity in reaching potential clients. Finally, in addition to your marketing channel, Patty encourages businesses to build connections with others who cater to the same target audience, working together to achieve mutual success.  If you enjoyed this conversation, be sure to look for my other interviews with Patty. 

Let's remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience… AND to lead them towards something valuable so you can earn money from your brilliance & expertise! Monetizing your content doesn't come easily to everyone, which is why the focus of today's episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales. To help us dive in, I brought on Patty Farmer, a marketing & media strategist with a wealth of experience as a speaker, podcast host, and magazine creator. Patty is always a fountain of information & freely shares how she helps people master marketing, leverage media, and ultimately monetize their businesses. In our conversation, we talk about how to: ✅ Confidently present your content with purpose without feeling like you're giving it all away & exhausting yourself. ✅ Understand that monetizing your content is actually about leadership & serving, rather than pushing products or services. ✅ Develop trust and make saying “no” okay – for you and for them! ✅ Tailor your messaging to meet the varied stages of awareness your audience has. ✅ Attract the RIGHT audience by being extremely clear about the type of solution you offer. Patty's encouraging and ENTHUSIASTIC energy will help you enjoy the freedom of designing your business to your liking... AND find enjoyment in content creation rather than suffering with burn out, resentment, or exhaustion. Patty has a Marketing, Media, & Money Biz Quiz to help you discover a breakthrough when you're sick of trying strategy after strategy but still not seeing results: Find it at https://www.m3bizquiz.com/0 - Get into Patty's world in any of these places: https://LinkedIn.com/in/pattyfarmer https://Instagram.com/PattyFarmerCEO https://Facebook.com/PattyFarmerCEO Thank you, as always, for listening to Content Creation Made Easy! Thank you in advance for leaving a review if you found it helpful

Actress Nancy Olson Livingston (Sunset Boulevard) discusses her memoir. A Front Row Seat: An Intimate Look At Broadway, Hollywood, And The Age of Glamour. Then historian Patty Farmer talks about her latest book, Tea UnderThe Palms: From Leaf To Kettle, A History Of Tea And The Art Of The Proper Tea Party.

FULL SHOW NOTES: https://haileyrowe.com/monetize Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/healthcoachnation Instagram: https://www.instagram.com/hailey_rowe Twitter: https://www.twitter.com/hailey_rowe Facebook: https://www.facebook.com/officialhaileyrowe

On this episode of Asked and Answered by Soul, Jennifer Urezzio and Patty Farmer, serial entrepreneur, international speaker and creator of Marketing, Media & Money podcast and magazine, have an informative and content-rich conversation about how to align your marketing with your Soul. When you really tap in and listen, you can create a marketing strategy that aligns with mind, body, soul, and receive from it. Listen now as Jennifer and Patty discuss ideas about your message and how to discern what marketing strategy resonates best for you. Often, you know the answer, but sometimes just need to be still to hear it and lean into your intuition as you make decisions. Patty explains that you may not know the why, or how you're going to do it, but if you trust yourself that is the first step - and probably the most important one. It only takes one voice to be a powerful tool for change . . . use your voice. You can learn more about Patty at https://pattyfarmer.com/. About Patty Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. The Asked and Answered by Soul podcast is dedicated to helping you understand that your Soul is the answer. If you are interested in learning more about your soul's answers, you can secure your free empathy tool here: https://bit.ly/3xVXXnn.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Pretty much everyone wants to monetize their media, but how does one stand out in a crowded marketplace? Marketing and media strategist, Patty Farmer, says you could do “lazy” marketing by throwing stuff up and seeing what sticks, OR you could work in your zone of genius and build authentic relationships. In this episode Patty shares a wealth of information on how to create a business that is profitable without being painful. She talks about leveraging other people's audiences, how to set your pricing, how to make sure you're talking to the right people, and the importance of not going it alone. If you want learn how to grow both your business and your bank account, join us! "When you do well, you can do good." -Patty Farmer About Patty Farmer Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7- Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to increase sales, leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients scale their business in a way that creates transformation for both them and their clients, to make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. Money Mantra: "It is NOT in my DNA to be broke, I have the power to reset my money story." -Patty Farmer Costumes For the costume in this episode I was inspired by this new chainmail headpiece I'd recently picked up at a local event. The blue cloak seemed fitting and I love how it turned out. More at https://moneyheartshow.com. --- Send in a voice message: https://anchor.fm/moneyheart/message

“Do we have competition? In the biggest sense of the word I guess we do, I kind of believe your biggest competition is in the mirror. But I really feel like it is never really about competition. It's about integrity. Either you have integrity, or you do not have integrity.” ~ Patty Farmer   In this episode of Straight Talk About Sales I am joined by the award-winning Marketing & Media Strategist, Patty Farmer who is giving us the inside scoop on power partners and how they are integral to our business! Patty works with service-based entrepreneurs, small business owners, coaches, and speakers to identify their expertise, define their target buyers and convert their ideal clients to position them in the marketplace to maximize sales.  Patty is passionate about helping her clients design the lifestyle they want to live so they can make a BIG impact in the world, and BIGGER deposits in their bank account and to master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients. To sum it up, Patty helps you make your marketing profitable… not painful   Here's what you can expect from this episode:  Why marketing seems painful for some and seamless for others What is a power partner How to leverage power partners in our business Starting the conversation around becoming partners How to identify the power partners you need Remember to keep adding tips and strategies to your own sales toolkit that will improve your revenue outcomes and equip you to serve your clients at a higher level.   Resources mentioned in this episode:  Free Magazine Subscription Marketing, Media & Money Biz Quiz Patty Farmer's Website Order "Selling Like A Lady"   Connect with Straight Talk About Sales If you haven't done so already, subscribe to the podcast. Published episodes will come directly to your favorite podcast app.  If you enjoyed the show, please rate it on Apple Podcasts with a short review. Doing so will help me reach more entrepreneurs and small business owners just like you.  Connect with Dr. Nadia directly on LinkedIn

It's a crowded market and there is a lot of noise… how will you stand out? In today's business environment, relationships are the currency and building REAL relationships that create revenue and get results are key to leveraging your ideal promotional partners & global influencers. It takes more than posting on social media and being a guest on a few podcasts. My guest, Patty Farmer will share actionable strategies on how to leverage your time, money, energy, and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live.

#775 - Patty Farmer The Patty Farmer interview is featured on The Paul Leslie Hour. Welcome to The Paul Leslie Hour. Today we present an interview from the archives. It's your right to listen. Now, ladies and gentlemen this is Paul E. Leslie's interview with author Patty Farmer. She is the author of the book The Persian Room Presents: An Oral History of New York's Most Magical Night Spot. The Persian Room at the Plaza Hotel was one of the swankest spots, where many legendary entertainers performed and held court. Okay, you've got a right to know that The Paul Leslie Hour is an entirely independent outlet. Be a patron of the arts and help keep this going. Go to www.thepaulleslie.com/support We thank you! All right, now you came here for a reason. You've got a right to listen to this interview with Miss Patty Farmer. Let's start this. The Paul Leslie Hour - Helping People Tell Their Stories is a talk show with new episodes every Monday, Wednesday and Friday. Some of the most iconic people of all time drop in to chat. Frequent topics include Arts, Entertainment and Culture.

Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the importance of knowing and using your genius quotient so you can perform at your best and get people engaged. Catherine is best known for inventing ID9 Intelligent Design and the Genius Quotient and is a leading light in the corporate learning and team building industries. In this episode, she shares her passion for helping people professionally and the importance of collaboration between team members and growing the organization. Tune in to learn more about leadership success unlike any other! Hosted on Acast. See acast.com/privacy for more information.

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank accounts while designing a lifestyle they want to live. I'm happy to say that she's here to tell us all about how she does it. Let's Welcome Patty to the show. https://PattyFarmer.comBe sure to rate, subscribe & review! Hosted on Acast. See acast.com/privacy for more information.

These days business is built on relationships. So when you are in a networking situation, guest Patty Farmer suggests you remember to focus on the people and the profits will follow.  The relationships  we build are the currency in today's business environment. So think of your business like an ATM machine.  Are you making more deposits or more withdrawals? This is a return appearance for Patty.  If you enjoyed this episode, you are sure to find value in our earlier conversations.

Marketing and sales go together. Many people are afraid to dive into sales because of the unforeseen impact they imagine if they pursue that path. But if you want to succeed, you must overcome that fear and understand customers' buying processes. Tune in as your host Patty Farmer sits down for a conversation with Dr. Nadia Brown about ways to overcome the fear of selling. Dr. Nadia Brown is a sales strategist, consultant, trainer, and founder of The Doyenne Agency. In this episode, she shares valuable insights on multiplying revenue using the Consistent Sales Method, spending time to build relationships with your potential customers, and managing rejections. You can't be a successful salesperson if you can't deal with a simple rejection. You have to focus on your goal to have those powerful conversations and help clients achieve their goals and increase their revenue so you can open up doors for them and deliver solutions. See acast.com/privacy for privacy and opt-out information.

Peace Through Aligned Community featuring Masha PavlovaThis is the last episode in Masha's 4-part  mini-series in our podcast. It seems only fitting that Masha's series would end with creating a community of supporters that will bring you peace instead of internal conflict. Yet, as Masha shares, the key is to have an aligned community! Why? So you can face internal conflicts and create better outcomes for ourselves and our business. So far, Masha's mini-series episodes are 202, 214, and 228, where she unpacked Your 5 Steps to Resolving Internal ConflictTM.  Today's episode Masha concludes by introducing you to some of her supporters: Collette Portis, Dr. Natalie Forest, Dr. Susan Saurage-Altenloh, Laura Gisborne, Isabelle Tierney, Dr, Larry Mandt, Ambuj Suxena, Sharon Lechter, Karlton Hoskins, Karl Maier, Patty Farmer, AdaPia d'Errico, an nd Maggie Mongan. She honors them by sharing some of their quotes that she included from her chapter, in Volume  5, of the book series (see link below).#1 International Bestselling Business Author, Masha Pavlova Discusses :Why it's important to start learning how to face internal conflicts and create better outcomes for ourselves and our business. How important it is to create a community for yourself.The key is to assure your community aligns with you.Masha concludes her mini-series by sharing some quotes that can be found in her chapter - all sharing about the power of who you surround yourself with so you can shine brighter.WANT TO LEARN MORE?Masha's Special Invitation For You:Are you ready for the greatest outcomes you can imagine in your life and business? Download your interactive Guide to Resolving Internal Conflict: http://ConnectWithMasha.com/ConflictResolutionListen to Masha's Previous Episode:BB202,  BB214. BB228***You can find all our podcasts episodes on our Mobile App: BrilliantBizBookLink to all the "Brilliant Breakthroughs for the Small Business Owner" Books in the Series (Volumes 1- 5): https://amzn.to/3FrmS3r*Masha's chapter is in Volume 5 #BrilliantBizBook #SmallBusiness #ConflictCycle #ConflictResolution #TheYouBrand

We all have pain in our lives, physically, emotionally, and mentally, and often, we don't even know what's causing them or how to deal with it. Worst is, we don't even realize that it affects our personal lives and our businesses. In this episode, Patty Farmer sits down with Tarnie Fulloon, the creator of Body Centered Medicine. Tarnie is a mentor, healer, speaker, and author. Today, she talks about how our pain is interconnected and how you can uncover the messages and trauma in your body holding how you think, what you feel, and who you are. Tune in and be on your way to true healing. Tarnie Gift: A Free Somatic Body Centering Exercise - https://www.tarniefulloon.com/gift-pf-podcast See acast.com/privacy for privacy and opt-out information.

There are a lot of personality assessments out there. While they offer great insights, some of them are just not that fun to take. If you also feel this way, Patty Farmer has the episode for you! She sits down with empowerment coach, author, and international speaker, Ricelli Mordecai, to tell us about our core personalities through dogs. Ricelli is the creator of the personality assessment system, What Dog Am I?, which helps identify our core personality along with the right emotional fuel so that we can learn what truly motivates and drives us. She takes us through the process of creating this system and reveals the four distinct dogs that often match us. Going deeper, Ricelli then talks about emotional fuel and how it can help improve performance in both our professional and personal lives. Don't miss out on this conversation as you gain insights about who you are and more! See acast.com/privacy for privacy and opt-out information.

In this episode experts Patty Farmer and Amy Rasor discuss the importance of developing buzz and increasing market efforts around a product or service as early as possible, even in the seed stage of development. Want to be part of The Better Your Business Show podcast? Join us in the studio on Monday mornings 8a Pacific | 10a Central | 11a Eastern Get your questions answered live or share your thoughts on anything that will help business owners as they seek to better their businesses.

Getting past buyer's resistance might seem like a difficult proposition for many people in the field of sales. But with the right communication tools, you, too, can get past these objections and make that sale. In this episode, Patty Farmer discusses how to change the way you sell with Connie Whitman, CEO of Changing the Sales Game. Connie talks about the layers of buyer resistance, and what you need to do to overcome each layer. Full of great sales insight, be sure to tune in to this value packed episode. See acast.com/privacy for privacy and opt-out information.

You have 20 seconds to make a good first impression with your professional image. How can you pull it off? Patty Farmer welcomes Valerie Weaver, a certified Fashion Image Consultant certified through the London Image Institute. The first thing you need to figure out is your brand and expertise. How do you want to convey your brand in your appearance? Your makeup, jewelry, and the colors you choose speak your personality. Remember to stay authentic in who you are. Want to learn more? Listen to this episode for practical tips. See acast.com/privacy for privacy and opt-out information.

 Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com Summary Do you experience low conversion rates from your discovery calls and enrollment conversations? Have you checked if your message is confusing and doesn't speak to your target audience? How do you create a lifestyle built around a business that supports that? Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful. In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process. Check out these episode highlights: 01:07 - Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 - The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 - Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 - Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 - Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 - Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 - Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode: “You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast of Queensland, Australia. Joined today by Patty Farmer. Patty, get a warm welcome Down Under. Where are you hanging out? Patty Farmer 0:22 Dallas, Texas. Tom Poland 0:23 Dallas, Texas. That's one of the most modern airports. I remember going around there, hopping onto the shuttle, and there was no driver.

 Discover how to build relationships that create opportunities through a process called OPP Find out how to package your expertise, so you are strategically positioned in the marketplace Learn how to master your marketing, leverage media, and monetize your business Resources/Links: Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com Summary Do you experience low conversion rates from your discovery calls and enrollment conversations? Have you checked if your message is confusing and doesn't speak to your target audience? How do you create a lifestyle built around a business that supports that? Patty Farmer is a Marketing & Media Strategist, Speaker, Podcast Host, Magazine Publisher & Event Producer. She helps entrepreneurs leverage the media and create marketing strategies that are profitable and not painful. In this episode, Patty shares how you don't always need to go out and find your target people; instead, you only have to find partners that serve the exact audience you do. And that she recommends building relationships that pave the way for opportunities that foster that process. Check out these episode highlights: 01:07 – Patty's ideal client: My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. 01:39 – The problem she helps solve for her clients: The problem I solve is helping them to package their expertise. And then position them in the marketplace strategically to master their marketing, leverage the media, and monetize their business. 01:50 – Symptoms of the problems her client faces: a lot of those things are the same things, which is a really low conversion rate, whether that's from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. 02:55 – Common mistakes clients make before consulting Patty: The biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people get confused when they're trying to throw networking in the mix. 03:43 – Patty's Valuable Free Action (VFA): The number one way is what I like to call OPP. Everybody talks about opportunity; OPP is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. 05:03 – Patty's Valuable Free Resource (VFR): Would you like to discover a breakthrough in your business? Click on the link for your Marketing, Media & Money Biz Quiz https://www.m3bizquiz.com 06:10 – Q: What's the number one takeaway I want your audience to get? A: I believe that the secret to success is designing the lifestyle you want to live and then building a business that supports that lifestyle, not the other way around. Tweetable Takeaways from this Episode: “You need to find partners where you all serve the same audience, and then get in front of each other's audience.” -Patty FarmerClick To TweetTranscript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Welcome, everyone, to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the sunny Sunshine Coast of Queensland, Australia. Joined today by Patty Farmer. Patty, get a warm welcome Down Under. Where are you hanging out? Patty Farmer 0:22 Dallas, Texas. Tom Poland 0:23 Dallas, Texas. That's one of the most modern airports. I remember going around there, hopping onto the shuttle, and there was no driver. That was a little scary to start with. But it seemed to work out fine. For those of you who don't know, Patty she's a marketing and media strategist. And you can get a lot of leverage out of the media. She's also a speaker, podcast host, magazine publisher, and event producer. She helps entrepreneurs leverage the media and create profitable marketing strategies and not painful. Good idea. So, that brings us nicely, Patty, to the subject of our interview, which is how to leverage the media. Our time starts now. Question number one is, who's your ideal client? Patty Farmer 1:07 My ideal clients are established service-based entrepreneurs that are women, 40 plus, who are struggling to identify, attract, and convert their ideal buyers. Tom Poland 1:17 Oh, yeah. Well, that's a lot of them, right? That's a lot. Thank you for that. So, that probably leads to question number two, which might be self-evident now. But tell us a bit more about the problem you solve. Patty Farmer 1:29 The problem I solve is helping them package their expertise and then position them strategically in the marketplace so that they can master their marketing, leverage the media, and monetize their business. Tom Poland 1:41 Perfect. So, let's go then to how someone knows; question three, what are the symptoms? What's going on in their business or their life where they go, ‘Do I need to find out more about what Patty does? Patty Farmer 1:50 A lot of the things are usually the same things, right? A lot of those things are the same, which is a really low conversion rate, whether from a discovery call and enrollment conversation. Social offers, those types of things, right? So, they have a confusing message. Those are some of the symptoms that people really have, right, and don't understand the target buyer. And they're still trying to talk to their target market. Tom Poland 2:17 Right, or they sometimes just wonder why their marketing isn't working; they're feeling like the world's best-kept secret. Patty Farmer 2:22 That is absolutely true; I think they're the world's best secret. And really, it's because they're trying to talk to too many people at once instead of really learning how to get into a niche and serving them. Thank you for that. Tom Poland 2:34 Thank you for that. So, let's get to question four. And we've got five and a half minutes left. We're talking about; generally, people are pretty smart and ambitious; they want to grow their business, serve more people, and generate more revenue. So, they're going to be trying stuff, is what I'm saying. So, question four, what are some of the common mistakes they make when trying to get more clients on board to generate more business? Patty Farmer 2:55 I think the biggest one is that they confuse networking with marketing and sales. Marketing and sales are separate all in themselves. But people really get confused when they're trying to throw networking in the mix, as well. They try to talk to everybody; there's a customer journey, right? Everybody's in a different stage of that customer journey. And what they're doing is, they're trying to talk to all of them at once, instead of realizing that one person may be just being made aware of what you do, and somebody else might be ready to evaluate or purchase, but they talk to them all exactly the same way. Okay, Tom Poland 3:29 Okay, so let's talk about something they could do to solve this problem. It is probably not going to solve the whole problem, but it might take them a step in the right direction. Question five, four minutes left, what's a valuable free action that someone could take that will take that step in the right direction? Patty Farmer 3:43 So, the first thing I think is that we really need to spend the biggest portion of our time building relationships, right? Right now, relationships are the currency in today's business environment. And the number one way is what I like to call OPP. Everybody talks about opportunity; OPP for me is other people's people. And the best way to do that is to promote other people to promote yourself. So, it's finding opportunities where you both have the same audience. And you can put each other in front of that audience. Tom Poland 4:13 Thank you for that. And so, let's… How would someone identify OPP? How would they move forward to figure out who those people are that's got the OPP? Patty Farmer 4:22 I think the first way is to really be thinking about what are the things that you do? Who do you serve? That's really what it's about, really more than what you do is, who do you serve? And then ask yourself, who else serves them in a completely different way? It's okay if you overlap a little bit. I find that very helpful sometimes, but who serves those same people, so you're not having to go out and find the same people all the time. You just need to find partners where you all serve the same audience and then get in front of each other's audience. Tom Poland 4:51 Perfect. Thank you for that. So, question number six, let's direct people to a resource that you might be able to offer them that they're going to find out more about how you work with your clients and some more top tips? Patty Farmer 5:03 Absolutely. So, talking about relationships, right? I really also believe that one of the things that we need to do is work in our brilliance and hire other people to work in theirs. But one of the things that people like to think about is they like to think about their strengths. And these are my strengths, and then I like to focus on that, which is great, right? That's really, really great; low-hanging fruit and all that. But the opportunity is really in where you're not strong because that's when you have the opportunity to collaborate with other people. So, the resource that I have, the www.m3bizquiz.com, is an assessment that, in three minutes or less, you can find out where you're strong, where you're not so strong, where you need to tweak and where you need to get massive growth. And then you know which things to do yourself and where you need to bring those partners in. Tom Poland 5:51 Great. Thanks, Patty. So that's www.infomarketing3bizquiz.com. Go get it, Marketing, Media, and Money Business Quiz. Thank you for that. Question number seven, and we've got 90 seconds left. What's the one question I should have asked you but didn't. Patty Farmer 6:10 What's the number one takeaway that I want your audience to get? Tom Poland 6:14 Oh, love that –focus. Yes. Patty Farmer 6:17 Right? And what the answer to that is, I believe that the secret to success is designing the lifestyle you want to live and then building the business that supports that lifestyle, not the other way around. Tom Poland 6:27 Lifestyle. Patty Farmers. Thank you so much for your time. Patty Farmer 6:32 Thank you. Tom Poland 07:56 Thanks for checking out our Marketing The Invisible podcast. If you like what we're doing here please head over to iTunes to subscribe, rate us, and leave us a review. It's very much appreciated. And if you want to generate five fresh leads in just five hours then check out www.fivehourchallenge.com.

About my Guest: She was recently awarded the "Global Business Strategist of the Year" by Global Powerhouse Group in London, England. In addition, she was named #3 in the "Top Ten Media Speakers You Need to Know" and awarded the "International Speaker of the Year" by the Public Speakers Association. As an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, 7 Figure Event Producer, and 5x Bestselling Author, Patty Farmer makes marketing and media PROFITABLE, NOT PAINFUL. Patty specializes in Marketing & Media Strategies and works with small business owners, entrepreneurs, and speakers to attract and convert their ideal clients so they can make a bigger impact in the world and even bigger deposits in their bank account. She has created a network of 100,000+ connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live. Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business, and EXPERTpreneur. What we Discussed: - An Accidental Speaker - Overcoming being Sick before each speech for 18 months - The Speakers Association and her Awards - Making 100,000 Connections and having a sticking strategy - What Social Media Platform Should I be on - How to Market Your Events - Have Buyers & Not Butts in Seats - How to Support fellow Speakers & Podcasters - Her journey as a Radio Host - A Fantastic Way to Connect with Groups and more How to Contact Patty: https://pattyfarmer.com/ https://pattyfarmer.com/m3podcasts/ Linkedin: www.Linkedin.com/in/pattyfarmer Twitter: https://twitter.com/pattyfarmer Facebook: https://www.facebook.com/PattyFarmerCEO/ Instagram: https://www.instagram.com/pattyfarmerCEO/ Pinterest: https://www.pinterest.com/PattyFarmerCEO/ More About Speaking Podcast: All Episodes can be found at www.speakingpodcast.com All Social Media + Donations link https://bio.link/podcaster Sponsor : http://coolabulla.com Use Discount Code Speaking for a 20% Discount Our Facebook Group can be found at www.facebook.com/speakingpodcast All my 5 Podcast can be found at http://roycoughlan.com/ --- Send in a voice message: https://anchor.fm/roy-coughlan/message

"Patty Farmer is an award-winning marketing & media strategist, international speaker, radio host, magazine publisher, and best-selling author specializing in marketing & business." She began her career as a single mom in Las Vegas. Self-taught in so many ways, Patty LEANS IN with vigor, sees pain as an opportunity to pivot. And she won't stop there. Just wait until you hear what she's doing in Italy... Listen in as Patty recounts her story. You will laugh and relate to how: - Office rules about going to the bathroom made her quit her job - The real estate crash of 2008 redefined her thinking and goals - Mentors trained her to THINK how they think, not just do what they do Credits: Hosted by Meg Schmitz Produced by Kacia Huynh and Porsha Williams Gates of Porshanality Media, LLC Editing by Kacia Huynh of Porshanality Media, LLC

"Patty Farmer is an award-winning marketing & media strategist, international speaker, radio host, magazine publisher, and best-selling author specializing in marketing & business." She began her career as a single mom in Las Vegas. Self-taught in so many ways, Patty LEANS IN with vigor, sees pain as an opportunity to pivot. And she won't stop there. Just wait until you hear what she's doing in Italy... Listen in as Patty recounts her story. You will laugh and relate to how:- Office rules about going to the bathroom made her quit her job- The real estate crash of 2008 redefined her thinking and goals- Mentors trained her to THINK how they think, not just do what they doCredits:Hosted by Meg SchmitzProduced by Kacia Huynh and Porsha Williams Gates of Porshanality Media, LLCEditing by Kacia Huynh of Porshanality Media, LLC

Connie's motivational quote today is by – Jay Baer, "Content is fire; social media is gasoline.”    YouTube: https://youtu.be/t_X7gKwnCk0   Check Out These Highlights:  As I reflect on this quote about marketing, I am always thrown by the number of people who lump sales and marketing in one sentence as if they are the same thing.  I always correct that person and say, I stay in my lane. I am good and know sales from A-Z.  Please don't ask me about your marketing info, website, or campaigns.  Not my jam.”  For me, building relationships {in person & online} is key to leveraging promotional partners and influencers.    So today's topic is about leveraging the Media.  I know with every post I read or write; we are in a very crowded market with a lot of noise.  The question to ask yourself during this next half hour or so is, “how will you stand out?”   Today we discuss actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today's business environment.   About Patty Farmer:  Patty is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEOs, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful.    How to Get in Touch With Patty Farmer:  Website:  https://pattyfarmer.com/ Email:  patty@pattyfarmer.com Free Gift:  https://MarketingMediaMoney.com   Stalk me online! Website:  https://whitmanassoc.com/ Connie's #1 International Bestseller Book - ESP (Easy Sales Process): 7-Step to Sales Success:  https://whitmanassoc.com/resources/  Download Free Communication Style Assessment:  www.whitmanassoc.com/csa   Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week on webtalkradio.net - listen to Connie dive into new sales and business topics or problems you may have in your business.

As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to sales.  if you want to  that to happen you  need to do more than just hope.  You need to take an active role, using the tools in an effective social sales process.  This week, guest Patty Farmer describes social selling as a process to cultivate relationships that will lead to sales.  To be effective you need to approach social media with the customer journey in mind.   Everything you share should address customers at one stage in the journey.    About Patty Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer.  She works with small business owners, entrepreneurs, & speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live.

On this week's episode of the Powerful Personal Brand Podcast, I meet with Patty Farmer, a 7 Figure businesswoman who stumbled upon her Marketing, Media & Money business by simply saying "yes" to one opportunity. Patty Farmer never pictured herself becoming an international influencer and public speaker; she was just doing a friend a favor when she agreed to participate in a last-minute speaking engagement. One opportunity soon turned into many; and before Patty had her business details ironed out, she found herself making 6 figures in less than 1 week. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs, and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. tac0OFwfgYXPCsTG7aj5 To Connect with Patty on her website, visit: https://pattyfarmer.com/ (https://PattyFarmer.com) Or Follow Patty on social media to see her tips in your news feed: https://facebook.com/PattyFarmerCEO (https://Facebook.com/PattyFarmerCEO) https://twitter.com/PattyFarmer (https://Twitter.com/PattyFarmer) https://linkedin.com/in/pattyfarmer (https://LinkedIn.com/in/pattyfarmer) https://pinterest.com/PattyFarmerCEO (https://Pinterest.com/PattyFarmerCEO) https://instagram.com/PattyFarmerCEO (https://Instagram.com/PattyFarmerCEO) For more personal branding tips and strategies, follow along with Claire: FREE Personal Brand Masterclass: https://clairebahn.com/personal-branding-masterclass (https://clairebahn.com/personal-branding-masterclass) Website: https://clairebahn.com/ (https://clairebahn.com/) Instagram: https://www.instagram.com/clairebahn/ (https://www.instagram.com/clairebahn/) LinkedIn: https://www.linkedin.com/in/clairebahn/ (https://www.linkedin.com/in/clairebahn/) Twitter: https://twitter.com/clairebahn (https://twitter.com/clairebahn) YouTube Channel: https://www.youtube.com/clairebahn (https://www.youtube.com/clairebahn) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

In this interview, Patty Farmer shares her copious amounts of knowledge around how you can get paid speaking gigs through the power of marketing and collaborations. Patty believes we all have a message and her mission is to help you master marketing, leverage the media, and monetize in a way that creates transformation. Patty is an award-winning marketing & media strategist, international speaker, podcast host, magazine publisher, and event producer and works with small business owners, entrepreneurs & speakers to attract and convert your ideal clients.Website: https://pattyfarmer.com/Instagram: https://www.instagram.com/PattyFarmerCEO/Facebook: https://www.facebook.com/PattyFarmerCEOLinkedin: https://www.linkedin.com/in/pattyfarmer/Free Marketing, Media & Money Magazine: https://MarketingMediaMoney.com Hosted on Acast. See acast.com/privacy for more information.

Join us while I interview the beautiful and extremely talented Patty Farmer, who shares below how to Leverage the Media. Today Patty gave some valuable tips on steps you can take, so be sure to listen in. And of course, we invite you to reach out to our guests today as well as join us in subscribing to our podcast, attending our events, or simply following us on social media! https://leadup.libsyn.com/ https://www.leadupforwomen.com/events Join us for our upcoming Business conference, The L.E.A.P. Event Aug 11th-13th. Click here to reserve your tickets today!!! www.theleapevent.com Interested in becoming a member to step into the spotlight and use your VOICE? Or receiving more information about the Memberships, click here https://www.leadupforwomen.com/memberships You can also find our videos on Youtube (previous episodes) here. Subscribe today to be kept up-to-date on the latest episodes! https://www.youtube.com/channel/UCiMMeIgxuD0vgTbxGdIgThg Click here to claim a free copy of our Lead Up for Women Magazine and read all about our cover Sharon Lechter  https://www.leadupforwomen.com/claim-free-magazine How to reach our Guests: Patty Farmer www.PattyFarmer.com www.MarketingMediaMoney.com Grab your FREE lifetime subscription to the magazine here. www.PattyFarmer.com/M3Podcasts Listen to the Marketing, Media, & Money Podcast here. https://www.m3bizquiz.com/0  Click here to download your FREE quiz from today's show Let's get social: www.Facebook.com/PattyFarmerCEO www.Twitter.com/PattyFarmer www.LinkedIn.com/in/pattyfarmer www.Pinterest.com/PattyFarmerCEO www.Instagram.com/PattyFarmerCEO

It's a crowded market and there is a lot of noise… how will you stand out? In today's business environment, relationships are the currency and building REAL relationships that create revenue and get results are key to leveraging your ideal promotional partners & global influencers. It takes more than posting on social media and being a guest on a few podcasts. My guest, Patty Farmer will share actionable strategies on how to leverage your time, money, energy, and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. Free gifts from Host Sheri Kaye Hoff https://sherikayehoff.com Free gift from Patty Farmer https://m3bizquiz.com/

Discover how they serve their community, market, and audience.

It's a crowded market and there is a lot of noise… how will you stand out? In today's business environment, relationships are the currency and building REAL relationships that create revenue and get results are key to leveraging your ideal promotional partners & global influencers. It takes more than posting on social media and being a guest on a few podcasts. My guest, Patty Farmer will share actionable strategies on how to leverage your time, money, energy, and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and 7 Figure Event Producer. As a global influencer and thought leader, she works with women CEO's, entrepreneurs and speakers who are experts in their field to help them fully identify their expertise, attract (and convert) their ideal buyers, gain massive visibility, package their knowledge, and position them in the marketplace to leverage the media and create marketing strategies that are profitable…not painful. Her mission is to help her clients make a big impact in the world, and bigger deposits in their bank account while designing a lifestyle they want to live. Free gifts from Host Sheri Kaye Hoff https://sherikayehoff.com Free gift from Patty Farmer https://m3bizquiz.com/

Wow! Do I have a confidence boosting episode for you! Patty Farmer is a Marketing & Media Expert, Coach, Professional Speaker, and Podcast Host. Patty works with business people who are ready to make a big impact in the world and big deposits in their bank account. Patty shares her insightful and inspirational journey of her extremely popular digital magazine www.marketingmediamoney.com which she started only three years ago and has over 100K subscribers! Some of the topics we chat about are: Desire to serve and stay true to your brand Target Market vs. Target Buyer Brilliant Idea Syndrome vs. Shiny Object And more! To say this episode will help you is an understatement. Enjoy! Connect with Patty on all the socials and www.pattyfarmer.com Subscribe to the free magazine www.marketingmediamoney.com Check out her podcast- Marketing, Media & Money Thank you for listening! Please share and rate & review on Apple. Stay in the know! 3 Week Confidence Boost Coaching- goodkarmaconfidence.com My 1st solo book- Confidence Mastery For Couples- Roadmap to a More Intimate Relationship- is live! https://www.amazon.com/dp/B08XWP87TT/ref=sr_1_18?dchild=1&keywords=couples+confidence&qid=1614761808&sr=8-18 Follow on: LI, FB or IG melinda_vanfleet Free Believe & Take Action Daily Guide as well as Good Karma Confidence weekly email at: https://goodkarmasuccesscoach.com Private FB Group- Good Karma Confidence Contact me for private one on one coaching: info@melindavanfleet.com      

Today's guest, Patty Farmer, is a whiz at everything marketing, media, and money! In this episode, she shares so many really insightful tips and ways to get your course (or other product or service) out there in front of the right people. I learned so much from Patty, and I know you will, too.Resources and Related LinksMarketing, Media, & Money MagazineMarketing, Media, & Money PodcastMarketing, Media, & Money FREE AssessmentJoin the Make Money with Courses Facebook group About Patty FarmerPatty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, Event Producer and Best-Selling Author specializing in Marketing & Media Strategies and works with small business owners, entrepreneurs, and speakers to attract and convert their ideal clients so they can make a BIG impact in the world, and even bigger deposits in their bank account. She has created a network of 100,000 + connections while teaching thousands of entrepreneurs to connect, collaborate and convert in less time and make more money while designing the lifestyle they want to live. Patty believes we all have a message, and her mission is to help them master, market and monetize that message in a way that creates transformation for both them and their clients and to make their marketing profitable…NOT painful.Patty has been seen on the covers of magazines such as Accomplish, Unleash Your Bold, Be the Boss, Women Who Mean Business and EXPERTpreneur. She was recently awarded the “Global Business Strategist of the Year” by the Global Powerhouse Group in London, England, named #3 in the “Top Ten Media Speakers You Need to Know” and awarded the “International Speaker of the Year” by the Public Speakers Association”.About Donna AshtonDonna Ashton is a consultant, speaker & online course expert. She built her freedom lifestyle business using her Work Less Make More formula. She's taught hundreds of others how to create & market profitable programs that allow time for family, travel and that impact the world.Her mission is to teach you how you can easily take the process you already have and make money with a course in your business to create a Freedom Lifestyle.Whether you're running a full coaching practice, a busy agency, are speaking or just slammed with family and life – adding digital products creates leveraged income, without more work for you.Take the Create Your Course Quiz to see if your business is ready for an online course! > createyourcoursequiz.com

Patty Farmer will share actionable strategies on how to leverage your time, money, energy and your network to get massive results in both local and national media to succeed in today's business environment. Patty Farmer is an award-winning Marketing and Media Strategist, https://pattyfarmer.com/ (International Speaker), https://pattyfarmer.com/M3podcasts/ (Podcast Host), Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs and speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. On Today's Episode of Snack Sized Sales you will learn: Who Patty is and how she helps small business owners, entrepreneurs, and speakers attract and convert their ideal clients.  Figure out who you are, what your story is, and how to tell your story so it goes from told to sold Leverage local as well as national organizations calendar of events Building relationships, in person and online, is key Patty invites guests to take the FREE Marketing, Media, and Money (M3) http://www.m3bizquiz.com/ (Assessment) and to assess 7 key areas of your business and help you to discover exactly where you are excelling, where you could make changes, and the next steps to really ramp up the growth of your business.   Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to leverage the media subscribe to the show. Don't forget to tune into our other episodes and share your favorites on social media to help other new small business owners, entrepreneurs and speakers attract and convert their ideal clients. Join the community of Snack Size Sales fans on https://www.facebook.com/WesleyneGreerCEO (Facebook), https://twitter.com/WesleyneGreer (Twitter), https://www.linkedin.com/in/wesleynegreer/ (LinkedIn) and visit my website for even more content, information, and resources about leveraging the media.

Patty Farmer is a guest host on MY podcast in which I will share MY actionable strategies on how I provide outside of the box sales strategies to grow With 10+ years in sales and leadership, Wesleyne Greer understands the challenges of being at the top of her game. Having managed multi-million-dollar teams, Wesleyne marries her love for sales and her passion for coaching at https://www.transformedsales.com/ (Transformed Sales). She has a strong track record for driving revenue through sales, marketing, and ongoing customer support. This has earned her numerous accolades, including multiple “Sales Team of the Year” and “Sales Excellence” awards. On Today's Episode of Snack Sized Sales: Who Wesleyne is and how she transforms underperforming sales managers into confident sales leaders Wesleyne discusses what inspired her to start this podcast Wesleyne promises that listeners will always receive actionable tips from hand-selected sales pros, influencers, international speakers, and business leaders. Wesleyne discusses the frequency of her show and invites guests to tune in to immediately be able to implement the tips offered. Wesleyne invites guests to https://www.transformedsales.com/cash (download her free eBook) in which readers will learn how to transform more conversations into sales. If you enjoyed this episode and want to learn even more about what it takes to become a better sales leader subscribe to the show. Don't forget to tune into our other episodes and share your favorites on social media to help other underperforming sales managers turn into confident sales leaders. Join the community of Snack Size Sales fans on https://www.facebook.com/WesleyneGreerCEO (Facebook), https://twitter.com/WesleyneGreer (Twitter), https://www.linkedin.com/in/wesleynegreer/ (LinkedIn) and visit my website for even more content, information, and resources about leveraging the media.

Patty breaks down exactly what you need to do to leverage your media appearances so you see more leads, clients, and money coming in. Patty Farmer - Marketingmediamoney.com is an award-winning Marketing & Media Strategist, International Speaker, Radio Host, Magazine Publisher, Event Producer and Best-Selling Author specializing in Marketing & Business Growth Strategies. She works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients 24/7 so they can make a bigger impact in the world. ---------------------- How amazing would it feel if most every time you ask a potential client to meet with you, they give you an INSTANT YES!? Now you can get that awesome and amazing feeling over and over, anytime you want it. Download the INSTANT YES! Blueprint Today at theauthoritycreators.com/yes ---------------------- About Patty Farmer: Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. To sum it up, Patty helps you make your marketing profitable… not painful. Patty's 24 Hour Challenge: Whether you are a host or a guest. Within twenty-four hours, we want you to leave minimum three LinkedIn recommendations or five-star reviews. Go on a host's business page and review their podcast. If you've been a guest, leave a five-star review on their podcast and leave a LinkedIn recommendation letting them know that you left them a five-star review and that other people should do it, too. Let us know how the challenge goes by posting on our Instagram or Facebook page. --- Send in a voice message: https://podcasters.spotify.com/pod/show/authoritycreators/message

Beyond the Business Card: The Revenue is in the Relationships. Join Marketing & Media Strategist and Speaker Patty Farmer as she shares: - 3 key strategies for turning your connections into cash. - How to convert business cards into bricks of gold. - How to stop struggling with “the C Word”- conversion. - The 2 biggest mistakes business owners make that keep them from achieving massive success. - And her #1 technique to cut your follow up time in half! You can find The Inspiring Show Podcast, Show Notes and Downloads: https://www.inspiredinfluencers.com/networking-questions-patty-farmer/ Hosted & Produced by Jennifer Henczel.

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with Small Business Owners, Entrepreneurs & Speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. Social media and website links: www.PattyFarmer.com   www.MarketingMediaMoney.com - free gift for the listeners www.Facebook.com/PattyFarmerCEO    www.Twitter.com/PattyFarmer www.LinkedIn.com/in/pattyfarmer   www.Pinterest.com/PattyFarmerCEO www.Instagram.com/PattyFarmerCEO www.YouTube.com/c/MarketingMediaMoney.com

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with Small Business Owners, Entrepreneurs & Speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. Social media and website links: www.PattyFarmer.com   www.MarketingMediaMoney.com - free gift for the listeners www.Facebook.com/PattyFarmerCEO    www.Twitter.com/PattyFarmer www.LinkedIn.com/in/pattyfarmer   www.Pinterest.com/PattyFarmerCEO www.Instagram.com/PattyFarmerCEO www.YouTube.com/c/MarketingMediaMoney.com

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with Small Business Owners, Entrepreneurs & Speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account. Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. Social media and website links: www.PattyFarmer.com   www.MarketingMediaMoney.com - free gift for the listeners www.Facebook.com/PattyFarmerCEO    www.Twitter.com/PattyFarmer www.LinkedIn.com/in/pattyfarmer   www.Pinterest.com/PattyFarmerCEO www.Instagram.com/PattyFarmerCEO www.YouTube.com/c/MarketingMediaMoney.com

Do you really LOVE what you do? Would you do it if money were no concern? Click play to find out how those questions led Patty to what she does today. And, how she almost accidentally got started speaking! Lots of smart lessons in this episode for speakers or those who want to be...Patty Farmer is a Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer and works with small business owners, entrepreneurs & speakers to attract and convert their ideal clients 24/7 so they can make a bigger impact in the world, and bigger deposits in their bank account.She believes we all have a message and her mission is to help clients master, market and monetize that message in a way that creates transformation for both them and their clients while designing a lifestyle they want to live.Get your FREE copy of Marketing Media & Money Magazine at http://pattyfarmer.com/magazineAnd, find out more about Patty at http://pattyfarmer.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

On this special episode, Mike talks with author Patty Farmer about her work including her latest books, Starring the Plaza and Playboy Laughs. Find out more at www.patty-farmer.com.Learn more about your ad choices. Visit megaphone.fm/adchoices

Tune in on March 26th as we wrap up #WoMMarch with our final anniversary party show! Joining me are WoMRadio past guests Diane Trone, Donna Cravotta, Patty Farmer, Linda J. Alexander, Debbie Barth, and Kathy Shimmield. Also joining us, Nancy Mueller who interviewed me this past year along with show sponsors Dr. Christina Hibbert, Nicole Borota and well...you never know.  All I can say is that we are going to have a blast celebrating our anniversary month and hope you'll join is and have some fun. We are thrilled that WoMRadio is sponsored by Safety...it's in the Bag!  Today's show is sponsored by Dr. Christina Hibbert, Jersey Cookie Girl, TeaScapes and more. Meet all of our sponsors in our Mompreneur Marketplace on our website. Connect with us on Facebook and Twitter and email dori@wordofmomradio.com with your questions, comments and info on how you can become a guest on one of our shows. WoMRadio - the show for mompreneurs, the new business woman!

Patty Farmer is a multi-award winning Marketing and Social Media Strategist, International Speaker, Trainer, Radio Host and Best-Selling Author. Patty has created a network of 100,000 + connections while teaching thousands of entrepreneurs, coaches, speakers and authors how to effectively build their online and offline communities, create profitable joint ventures and build a large and responsive e-mail list using a non-competitive and dynamic collaboration strategy. Patty was awarded the 2014 SWIBA award for “Social Media Influencer of the Year” as well as the 2014 “International Collaborator of the Year” award and is known internationally as “The Networking CEO.” I am thrilled to be sharing her here on The Mompreneur Model Show November 20th at 10amPT/1pmET and live on your time in archive. Join us as Patty shares a wealth of knowledge and inspiration. Be part of the conversation by calling us at 646 595 3163. Thanks to all of our sponsors, Healthy Concepts, Sane Spaces, BizMSolutions, Order out of Chaos, If Not You Who, Everything Family, Best-Life-Solutions, Angelic Comfort, Phisco Marketing, This Is How We Grow, TeaScapes, Life Coaching and Beyond and The FabYOUList - you can meet them in our Mompreneur Marketplace on our website. Be sure to join our Facebook experiement to increase your engagement by clicking here. Word of Mom Radio ~ sharing the wisdom of women.  

Vanessa Coppes and Lynette Barbieri share the vision of helping others and mentoring women, moms especially, on how to accomplish their personal and business goals. The Entrepreneurial Think Tank for Moms, dubbed ETTM for short, presents a unique approach to networking. The group's mission is to connect like minded women, network, build relationships, learn from and support each other. With this goal in mind, October 10-11, the 2nd Annual ETTM's 360º Business and Personal Development Conference: The Power of Connections 2014- Building Business and Living Fully! is happening in Freehold, NJ. Enjoy the 2nd episode leading up to the #ETTM360 Conference in October. Word of Mom Radio will continue to share the women behind the conference and the speakers September 18th and October 2nd.  On the 18th I welcome Vanessa, Lynette and event speakers we are sharing, Patty Farmer and Jennifer Longmore. Word of Mom Radio - the show for Mompreneurs - the NEW Business Woman will be broadcasting during the event and is kicking off a series of shows on August 14th leading up to the conference in October. Thanks to our show sponsors Life Coaching and Beyond and Safety First Bags. Meet them and all of our sponsors in our Mompreneur Marketplace. Follow us on Twitter, like us on Facebook and email dori@wordofmomradio.com with questions, comments and for info on how to share on the show. Word of Mom Radio - sharing the wisdom of women.