Podcasts about business podcasting

Too many podcasters, including myself, choose their cover art based on aesthetics or trends without considering the deeper impact of design choices.    In this episode, I break down what I've discovered about effective podcast cover art, how subtle design decisions influence audience perception, and whether you should include your face on your cover.   I also share insights from my own experiment on rebranding my podcast and how it impacted my conversion and retention rates. Tune in to discover how small design changes can make a big difference in your podcast's growth!   In this episode, you'll learn: How the positioning of text can impact your podcast's branding and appeal The pros and cons of following popular design trends The debate over including your face on your podcast cover art How color psychology influences listener behavior How to track whether your cover art is actually working   Got a minute? We'd love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day

We've been chasing this episode for a long time, and it's finally here! Join us as we chat with the incredible Seth Silvers, the mastermind behind Alex and Leila Hormozi's podcasting empire and CEO of Story On Media. In this episode, we dissect the intricate world of business podcasting. Here's a sneak peek of what you'll discover: - The THREE types of podcasts and why knowing which to choose is crucial for your business stage. - Unlocking the secret metrics in Spotify and the golden insights they offer to supercharge your growth! - Why the middle of the funnel might just be your podcast's sweet spot. - Seth's insights on AI podcasting – innovation or imposter? Embark on your podcasting journey focusing on data, audience clarity, and content mastery! Enjoy! Connect with Seth Silvers: Website http://www.storyon.co/ Instagram https://www.instagram.com/sethsilvers/ LinkedIn https://www.linkedin.com/in/sethsilvers Timestamped Overview: 00:00 Podcast Strategy and Data Insights 03:36 Contrasting Business Shows: Alex vs. Leila 06:55 "Intentional Podcast Launch Strategy" 11:29 "Podcast Success: Fun vs. Revenue" 14:20 Podcasting's Role in Sales Funnel 16:25 "Early Stage Business Growth Challenges" 19:30 Lack of Lead Capture Systems 23:17 Podcast as Business Expansion Tool 27:43 Frictionless Growth and Resource Optimization 31:24 Podcast Listener Data Insights Released 35:31 Podcast Binge Listening Boosted by RSS 39:01 Podcast Discovery Challenges 42:12 "Short Form Content's Crucial Role" 45:23 Podcast Production vs. Promotion Efforts 49:16 "Effective Marketing Follows Quality Content" 50:48 Assessing Show Quality Through Downloads 52:59 Podcasting: Craft vs. Tool Debate 56:24 Podcasting Done Right Guidance Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Episode 226 of The Smart Agents Podcast features Vince Quinn, Co-Founder and Creative Director at SBX Productions. Discussing the value of podcasting as a marketing tool for businesses, particularly in real estate, Vince emphasizes the importance of having a clear strategy and vision for your show. From leveraging content across multiple platforms to building genuine relationships through podcasting, Vince shares practical tips for starting a podcast, conducting effective interviews, and measuring success beyond just download numbers.

The podcast industry is BOOMING right now, and if you're here, you might be contemplating jumping on the bandwagon (or, re-upping your efforts if you haven't been as dedicated to your existing show lately!). Tune in to hear 3 reasons why sooner is better than later, and 2025 is YOUR time to start a podcast! Resources Mentioned:The Podcast Consumer 2024 Report: https://www.edisonresearch.com/wp-content/uploads/2024/05/The-Podcast-Consumer-2024-Presentation.pdfPodcasting 101 Workshop: https://www.ThePodcastTeacher.com/workshopThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape.We discuss:The role having a brand plays in business podcasting - Spoiler alert, it's mandatory!A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following.How to get out of your own way and just get started with podcasting (we know, it's intimidating!)The biggest mistake business owners make when they create podcasts and what it should look like when it's done rightPlus so much more!Being a solopreneur is awesome but it's not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Is Spotify's push for video ads changing things for advertisers? Ad spending on audio ads was up 11 percent and video ads slightly outperformed that at 12%. What does this mean for podcasters? Listen and find out because we're back with more podcasting news! We take an up-close look at the State of Business Podcasting 2024, which offers insights into the top 100 business podcasts, including release trends, branding, and monetization strategies. Additionally, we cover the new FTC rules on fake reviews and endorsements that have been recently signed into law. Episode Highlights: [7:40] Upcoming Events and News Bites [12:41] Podcasting Stats and Trends [14:25] Discussion on Podcast Editing Tools [28:19] Integration News and Business Podcasting Insights [42:06] Show Structure and Monetization Strategies [44:53] Independent Podcasting and Network Trends [50:26] Enhancing SEO with Show Notes and Engaging the Community Links & Resources:  The Podcasting Morning Chat:  www.podpage.com/pmc Join The Empowered Podcasting Facebook Group: www.facebook.com/groups/empoweredpodcasting⁠ PodNews: www.PodNews.net Podfest's Pod Lab Virtual Event:  https://bit.ly/3NZeGOw Podcasting For Business Report:   https://bit.ly/3YHgTmq Minvo:  https://studio.momento.fm/?via=1021c8 Riverside:  https://www.riverside.fm/?via=0676da FTC's New Rules:  https://bit.ly/3NXuW2h Spotify's Video Ad Growth:  podnews.net/press-release/spotify-ad-growth Riverside's New Background Music Feature:  https://www.riverside.fm/?via=0676da Embed Your Episodes In Your Emails: https://bit.ly/3UGNeZj Remember to rate, follow, share, and review our podcast. Your support helps us grow  and continue to bring valuable content to our community. Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w Brought to you by ⁠iRonickMedia.com⁠ and ⁠NextGenPodcaster.com⁠ Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you! --- Send in your mailbag question at: https://www.podpage.com/pmc/contact/ or marc@ironickmedia.com Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here:  https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b

This special episode features highlights from a conversation between Keith Smith and Jason Falls on the Fuel Podcast - the highlights host Ian Truscott picks out are: Founding the Marketing Podcast Network Should you add video to your podcast? The intentionality of listening to podcasts The role can podcasts can play in employee engagement and enablement Should you start a podcast? And a great quote from Jason:  “…..it just has a lot more meat to it than other mediums because other mediums are, we're going to blast this shit at your head and hope that you consume it. Whereas the podcast listener is the one in charge. The podcast listener is like, no, I'm only going to listen to this”. Listen to the full episode on MPN: Jason Falls: The Podcast Revolutionary Enjoy! — The people: Ian Truscott on LinkedIn  Keith Smith on LinkedIn  Jason Falls on LinkedIn and his website  Mentioned in this special episode: The Fuel Podcast The episode on MPN: Jason Falls: The Podcast Revolutionary Jason's Roots Music Rambler podcast Rockstar CMO: Monday Mojo - our monthly LinkedIn Newsletter The Beat Newsletter that we send every Sunday Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: Piano Music is by Johnny Easton, shared under a Creative Commons license We'll be right back by Stienski & Mass Media on YouTube Listen on Apple, Amazon, Spotify, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Erfahre, wie du mit einfachen Tricks und kostengünstigen Materialien die Akustik deines Podcast-Studios verbessern kannst. Ich teile meine Geheimnisse, wie man mit Teppichen, Akustikbildern und Vorhängen ein professionell klingendes Studio kreiert – ohne teure Spezialausrüstung.

This week's episode is our 2024 Q & A with host Lauren! Timestamps: 3:05 How do you stay focused and locked in day after day? 7:05 What are you favourite podcasts to listen to and what are your favourite creators to follow? 11:30 How do we as elder Gen Z and Millennials combat fat phobia online? 13:50 What is your favourite podcast episode? 14:35 Reading journey update 15:25 When will you release Scroller merch? 16:03 Why did your business partner leave? 17:53 Are you making or losing money being your own business?  19:15 What is your favourite and least favourite part about recording the podcast? 20:45 Any chance of coming back or relaunching on YouTube? 22:33 How and why did you move to Australia from Canada? 24:28 What made you want to start the infinite scroll business? 27:03 Thoughts on Cody Ko's continued silence? 27:41 How did you meet your partner and why did you move from Canada to Australia? 28:11 Do you have any ghost stories? 28:40 When did you first realise you had a passion for internet culture? 29:52 What has been your favourite deep dive so far? 30:55 What do companies need to know when marketing to Gen Z? 32:37 What was your career journey to end up where you are now? 39:50 How did you find your niche and what made you start Centennial World? 40:54 How did you get into podcasting? 41:30 How are you doing, really? 45:52 How do you handle criticism and has your ability to cope with any hate you get online changed as you've grown more comfortable in your role? 48:42 How can you tell a true friend from a fake friend? Melanie's YouTube channel: https://www.youtube.com/@yourinternetbigsis Body neutral creators: https://www.instagram.com/bethanycmeyers/ https://www.instagram.com/nolegs_noworries/ https://www.instagram.com/thebodzilla/  Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg  Subscribe to our weekly Substack: https://centennialworld.substack.com/  Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5  Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ 

In dieser Folge nehme ich dich mit auf eine Reise durch die Welt der Podcast-Planung und zeige dir, wie du mit Notion deine Ideen effektiv umsetzen kannst. Ich bin Daniel Friesenecker, und ich freue mich darauf, dir praxisnahe Tipps und Insights zu geben, wie du mit Authentizität und Struktur deinen Podcast auf das nächste Level hebst.

Ich habe mich intensiv damit beschäftigt, warum es in Österreich kaum eine lebendige Independent-Podcast-Szene gibt und warum das ein großer Verlust für die Vielfalt in unseres Lieblingsmediumsist. Ich spreche über Herausforderungen und Chancen, die unabhängige Podcaster in Österreich haben.

Herzlich willkommen zu einer neuen Episode des Triple A Podcast! In dieser Folge widmen wir uns einem Thema, das für alle Mitteständler und Beratungsexperten da draußen äußerst relevant ist: dem Return on Investment (ROI) eines Podcasts. Tauche mit mir, Daniel, tief in die Welt der Podcastmonetarisierung ein und lerne, wie du durch authentische digitale Kommunikation echten Mehrwert für dein Business schaffen kannst. ✨ Finanzielle Ziele und ROI eines Podcasts: Wir analysieren, wie ein Podcast nicht nur Reichweite und Markenbekanntheit steigert, sondern auch echten Umsatz generieren kann. Ich zeige dir, wie du mit realistischen Zahlen ein erfolgreiches Konzept entwickelst.

In this episode, Mischa Zvegintzov and Rachael Botfield discuss the transformative benefits of podcasting for businesses. Rachel shares her journey from virtual assistant to podcast manager, and the strategies she uses to help her clients create captivating content and build their dream audience. You'll learn about the importance of finding the right podcast collaborator, leveraging LinkedIn for networking and engagement, and repurposing your podcast content across multiple platforms. Whether you're a seasoned podcaster or just starting out, this episode is packed with actionable insights that will inspire you to take your podcast to new heights. Show Notes:Rachael's background and transition from virtual assistant to podcast managerThe power of podcasting for business growth and visibilityStrategies for finding the right podcast collaborator and building relationshipsLeveraging LinkedIn for networking and engagementRepurposing podcast content for maximum impactTips for creating captivating podcast content that resonates with your audienceThe care home podcast case study and the importance of addressing sensitive topicsTune in to learn how podcasting can support your entrepreneurial journey!Find Rachel:LinkedIn: Rachael Botfield - Podcast ManagerWebsite: rb-va.com Mischa's Stuff!Join my Podcast guest speaking Masterclass: Register Now This Masterclass will teach you:How to speak with confidence and authenticity.How to find podcasts that attract your ideal audience.How to get booked without the hassle.Ideal for coaches, course creators, and heart-centered entrepreneurs who want to generate leads, customers, and sales in a genuine way.Join us and start your journey to becoming a podcast guest-speaking pro!Register Now For social Media: FaceBook - https://www.facebook.com/MrMischaLinkedIn - https://www.linkedin.com/in/mischaz/Subscribe and share with your business associates who could use a listen!

In dieser Folge zeige ich dir anhand von praxisnahen Einblicken Beispielen, wie Du Deinen internen Podcast als mächtiges Werkzeug für Deine Unternehmenskommunikation nutzen kannst.

In dieser Episode schauen wir uns an, wie Du als Selbstständiger oder Kleinstunternehmer Deinen Podcast als mächtiges Marketing-Tool nutzen kannst, um Dein Geschäft zu fördern. Ich zeige Dir anhand von fiktiven Zahlen, wie eine realistische Reichweitensteigerung aussehen kann und welche monetären Vorteile ein Podcast mit sich bringen kann.

Ein Strategiemodell, das deinen Podcast nach vorne bringt

Diesmal sprechen wir darüber, wie du deinen Podcast auch als Videocast produzieren kannst und welche Vorteile dies für dich als Coaching- und Beratungsprofessional bringt.

In der neuesten Episode des Triple A Podcasts zeige ich Dir, wie Du aus Deinen Podcast-Hörern treue Kunden machst. ⚡️ Tauche ein in praktisches und authentisches Social Selling, Content Marketing und Podcast Marketing, um Dein Coaching- und Beratungsbusiness weiter auszubauen.

In dieser Episode zeige ich dir Schritt für Schritt, wie du aus langen Podcast-Folgen kurze, leicht konsumierbare Häppchen für Social Media machen kannst. Du erfährst, welche Tools und Techniken du nutzen kannst, um deine Reichweite zu erhöhen und dabei authentisch bei deiner Zielgruppe zu punkten. Egal, ob du Audiogramme, Zitate oder kurze Videos erstellen möchtest – mit den Tipps aus dieser Episode bist du bestens gerüstet, deinen Content effizient und ansprechend zu präsentieren. ________________________________ Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide. Jetzt herunterladen:

In dieser Episode schauen wir uns an wie man optimierte Titel und Beschreibungstexte für deinen Podcast erstellt. In dieser Episode erfährst du:

In dieser Episode des Triple A Podcasts tauchen wir tief in die Frage ein, die jede*r Podcast-Ersteller*in beschäftigt: Wie oft soll mein Podcast erscheinen? Lass uns gemeinsam folgende Themen beleuchten:

Ich zeige Dir wie Du Dein eigenes Podcastprojekt kosteneffizient auf die Beine stellst, ohne dabei Qualität einzubüßen.

In dieser Episode habe ich Thomas Weinberger von webwings.at zu Gast, und wir packen einige der spannendsten und aktuellsten Themen im Marketing an. Glaubwürdigkeit im Marketin*: Thomas teilt seine Einsichten zur Bedeutung von authentischen, individuellen Inhalten und warum Stockfotos und Chatbots oft nicht überzeugen können. Lerne, wie du durch Echtheit und Wahrhaftigkeit nachhaltig Vertrauen bei deiner Zielgruppe aufbaust. KI in der Werbung: Wir diskutieren die Vor- und Nachteile der Verwendung von Künstlicher Intelligenz bei der Generierung von Werbematerialien. Erfahre, wie KI-Tools dir helfen können, Zeit zu sparen und gleichzeitig deine Werbebotschaften individuell und zielgerichtet zu gestalten. B2B-Marketing auf LinkedIn: Daniel und Thomas tauchen tief in die Geheimnisse des B2B-Marketings ein und geben wertvolle Tipps, wie du LinkedIn effektiv für dein Business nutzen kannst. Von der Zielgruppenanalyse bis hin zu maßgeschneiderten Werbetexten – du bekommst praxisnahe Tipps und Inspiration für deinen Erfolg. Mehr zu Thomas auf  www.webwings.at LinkedIn ________________________________ Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide. Jetzt herunterladen:

In dieser Episode führen wir Dich Schritt für Schritt durch den Prozess des Podcast-Uploads. Ob Du Dein Podcast-Abenteuer gerade erst startest oder schon mitten drin bist – hier findest Du wertvolle Insights!

Hosts Will Larry and Victoria Guido chat with Mandy Moore, the mastermind behind thoughtbot's Giant Robots Smashing Into Other Giant Robots and Bike Shed podcasts. Mandy shares some great insights on the technical aspects and the crucial role of editing in creating top-notch content. She stresses the importance of having a producer to handle the behind-the-scenes work, allowing the hosts to focus on delivering captivating content. Mandy also shares her personal journey into podcast editing, highlighting her resourcefulness and how her skills evolved over time. Will and Victoria also delved into the strategic advantages of podcasting for businesses, highlighting its effectiveness in helping thoughtbot build a community and establish authority as a company. Mandy discusses how a well-produced podcast can be a potent sales tool and can significantly boost a company's brand presence. They even touch on the future of podcasting, with Mandy pointing out how continuous podcast production can help solidify a company's reputation, even in uncertain times. The episode wraps with some practical advice for anyone interested in starting their own podcasts, emphasizing the need for passion, persistence, and a clear strategy. Follow Mandy Moore on LinkedIn (https://www.linkedin.com/in/missmandymoore/). Visit her website: mandymoore.tech (https://mandymoore.tech) Follow thoughtbot on X (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Transcript: WILL: This is the Giant Robots Smashing Into Other Giant Robots podcast, where we explore the design, development, and business of great products. I'm your host, Will Larry. VICTORIA: And I'm your other host, Victoria Guido. And with us today is Mandy Moore, our long-time Podcast Editor and Creative Content Marketer. Mandy, thank you for joining us. MANDY: Thank you so much. VICTORIA: So, I'm excited to dive into the topic of podcast, and creative content, and strategies for companies that are maybe long-time listeners of the Giant Robots podcast who are just curious about why we do this podcast and what it does for us as a company. So, excited to get into that, but before we do, let's start with a fun question to get us warmed up. Mandy, is there anything fun, exciting going on in your world outside of work? MANDY: Outside of work, I spend a lot of time at my local dance studio doing a mixture of dance and aerial arts. It gives me something physical to do after my work days. It's an afternoon thing for me. So, I spend about one to two hours there. And it's really helped me overcome a lot of challenges in my life, dealing with a lot of trauma and other aspects of overall personal development and recovery. WILL: That's awesome. I normally would never know what you're even talking about, or whatever, but [chuckles] my daughter is into dance. So, every Tuesday, I take her to dance. She begs me to take her, so I take her. So, my daughter is three—about to turn four. And every time we go to dance, she begs us to let her do the aerial dance. Like, I don't ever try to tell her, "Hey, you're too small," or whatever, but we're like, "Let's wait on that one. And then, let's wait until you can do the dance and then get up there." But she is so excited to get on the aerial dance and to do that. So, for you, was it scary when you started doing it, or did you just jump right in? How was it? MANDY: I always jump right into everything, but it was hard at first. It looks like it shouldn't be that hard, but it takes a lot of strength. And I was in a much different place eight months ago than I am now. It amazes me the transformation and growth that I've been able to see in myself because, from the very beginning, my instructor encouraged me to video myself. So, I have beautiful videos of progressions. And I can't wait to get a little bit more confident with my own social media and start sharing some of the before and afters because I really want to inspire people. It's done wonders for me and my mental health. WILL: A lot of respect to you because I don't know if I could just trust, I don't know what you call it, but that ribbon, that material just to hold you. I don't know if I could do it. So, a lot of respect to you [chuckles]. MANDY: So, my instructor likes to point out a fun fact, and I'm going to butcher it. I think it can hold whatever a baby elephant weighs. It can hold up to three tons safely. WILL: Is it...I'm going to throw this...I'ma tie it in with Victoria. Is it kind of like...because I know with rock climbing, it's all about hand placement, especially if you're belaying. Are the mistakes when you are not paying attention, and you let go of one of the materials, or how does it work? MANDY: Mistakes happen when you think about it too much. And that is what I'm always working on is to just stop thinking about it and just doing it because I'm an overthinker, too. And when I start to think about it too much, then I get messed up. But your body knows. Your body adapts. And it learns after the exercise is over. So, in the evenings, after your exercises, that's when your body is, like, doing its internal magic and, like, memorizing your stuff. So, that's why when you go back, it gets easier each time because your muscle memory actually grows when you're on your downtime. VICTORIA: Oh yeah. Yeah, I was going to say about climbing...it's funny that you asked that question, Will, about, like, the things that actually hold you because people get that question in climbing, too, about the ropes. Like, are the ropes actually going to hold you? And once you're comfortable with it, you know that it can hold a lot more weight than you [laughs], but it still can be scary. And I've seen people in Joshua Tree doing aerial silks from a line that's been drawn across the tops of two boulders. So, super cool. There's a lot of crossover in the community, I think, between people who do that type of dance and who also enjoy climbing and being outside. So, I love it. And so, you make a really good point about how you learn and how information seeps into your brain. And maybe how do you see the world of podcasting and all the things you can learn from podcasting, like, how does that fit into, like, how you learn and how you think about the world? MANDY: You know, I've built my entire career on figuring things out, and just building memory, and repeating processes, and figuring out what people want. Because, to me, editing is more than AI can do at this time. WILL: Yeah. And I think you're super talented at what you do, so I just want to make sure that I tell you that. Like, you've done a really good job with us. I remember whenever I first had a conversation with Chad, I didn't know to what extent that being a podcast host with this podcast would be. But whenever he said, "We have an editor who will cut some stuff, make you sound good," I was like, "Oh, okay." "Like, essentially, Mandy is doing the hard work for us." MANDY: [laughs] WILL: And so, I was like, "I'm in. Let's do this." So, it's an art to do this. It's an art. How did you get started? How did you get the ball rolling to get to the point you're at right now? MANDY: I was scrappy. I go in time by how old my daughter is, and my daughter is almost 15. So, that's how long I've been doing this. Because I was a single mom and I was a waitress. So, at the time, I had a one-bedroom apartment, and I still had a laptop. And my neighbor didn't have a Wi-Fi password. So, I used my neighbor's Wi-Fi, and I started doing virtual assistant jobs. And I met a developer. He was like, "Can you edit a podcast for me?" And I was like, "Yeah, I can totally do that." And I got off the call and started Googling what is a podcast. And this was back in 2010, mind you, so podcasting was new at that point. And so, I just learned it, and I did a decent job. And every podcast that he did, I got better and better. And then, he had friends, and it just kind of turned into, like, Mandy's the go-to for tech podcasting there for a little bit. And I, at one point, got a referral to thoughtbot, and I've been with you ever since. I think it's been going on five or six years now. VICTORIA: What's your first piece of advice for someone who's interested in starting their own podcast? MANDY: Get a producer. I prefer to be behind the scenes. So, I like to help other people shine. So, like, my goal as a producer is just to have the host show up and be the talent and say the interesting things. So, if you want to have the bandwidth to be able to do that, you know, let somebody else do that work who specializes it because you can really bring your full self to the table and do what you need to do as the host and have fun with it. VICTORIA: Yeah. And I think people either correctly estimate that it is a lot of work to edit your own podcast and to create the content, do all the marketing, invite people, plan great content. And it is much easier if you have help [laughs]. And you're probably going to have a better podcast that people want to listen to because it sounds good, and you might not want to skimp on that detail. MANDY: Yeah. The other thing I would say when you go to start a podcast is a lot of people are focused on equipment. And that can take you down a long rabbit hole and make you never start to actually record the podcast because you're too worried about all of the details. Get a microphone and go. You don't even need an editor. You can make yourself sound decent through tons of free software. Audacity is one of my favorite platforms to use to edit podcasts. It's been free and open source since I've started. WILL: Yeah. I love the advice, what you said, because not everyone...I don't want to do total assumptions, but majority of people fit in two camps. You have the people that want to be out front and chat and can connect with anyone. But you also have the people behind the scenes. So, I'm glad you said that because I think a lot of stuff...when people realize who they really are and what they're good at, it makes them so much better. I can't imagine doing a podcast and trying to edit everything and push it out. I think I'm decent at doing the podcast, and you make us so much better. So, I'm so glad that you said that about kind of just knowing your roles and what's your strengths and everything, so... MANDY: Absolutely. I find it relaxing to edit a podcast. Believe it or not, editing a podcast with software is kind of like putting a puzzle together. I was a kid that loved to sit down with puzzles. You know, it is true that once I come to kind of memorize waveforms, like, Will, I know when you're going to say, "Um" a lot of times before I even hear you say, "Um" because I've recognized your speech patterns and same with Victoria. I will be able to pick them out. And it's very interesting. That's a little-known fact from a producer standpoint [chuckles]. WILL: Well, that's actually really cool because I don't really talk about this much, but I'm originally from Louisiana, and so I have a thick Southern accent. And so, that was actually one of my fears about doing, like, a podcast. So, it's actually interesting that you're saying that you know the ums and, um, which I just did [laughs], but you know how to help us out with that. So, yeah, that's actually...I think that was one of the things I have respect for you is that you break down the barriers for people to be better and not be so insecure. Because if you're from Louisiana, there are so many words if you look at it and you try to pronounce it, it's going to mess you up, like Atchafalaya, or Natchitoches, or so many of those words that you're like, you almost have to know the word and pronouncing is going to mess you up. MANDY: I call it...and I don't think anybody is a not smart person, but when I edit podcasts, like, the finished product comes out, I liken it to giving the speakers IQ points because the listeners hear the final, polished version. A lot of people start sentences three times over. They only hear the polished version. So, in essence, it's giving the speakers IQ points just to give them a little bit more, you know, of a leg up. Nobody wants to really hear somebody bumbling around, but we all do it. We all get nervous. It's human nature to stumble and get nervous and let all those speech patterns out that show us as nervous. But that's what we're for is to clean everybody up. And I love getting to help people have that confidence to go because it's just like, "Don't worry. I got you. Just go out there, have fun, and you're going to sound great." VICTORIA: And, in your experience, what kind of reasons for a podcast make the most sense for a business? Like, it's a common piece of advice if you want to build a community to start a podcast, but why is that? Or, like, when does it really make sense for you to start your own podcast? MANDY: I mean, you nailed the number one is the community. But, honestly, also, it's a great sales tool, especially if you're a customer with customers, and you're helping people network and expand the network. You're featuring the people. You're expanding the network broader than a community like in a Slack channel, say, or a message board because those are fine, too. But putting your company out there and being authority and also giving people access to free content that is helpful to them can really help a business establish that trust in the market and be like, wow, they really take their time to put this out there. One of the things that I constantly still to this day hear people talk about is the thoughtbot Handbook, that was written years and years ago. And it was a beautiful piece of free content, and everybody still talks about it. WILL: Yeah, I agree. I think one thing about thoughtbot is the handbook. I still hear people talk about it, and it's referenced often. So, that's actually really good advice. What does success look like for you, like, six months now to five years? Where do you want to go? MANDY: I think, for me, I've been in the tech industry for a really long time. I've fallen into the background a little bit too much in that I used to produce a pretty popular podcast called Greater Than Code. And I needed to take a step back from that because, one, it was becoming pretty much a full-time job. You know, content is in a really weird place. I've really been trying to pivot into the general content creation space because I do marketing as well, social media, design, and assets. I've designed my own website. I design my own graphics. So, just kind of letting people know that I'm kind of a one-stop, one-shot person. I do it all myself right now, and I have forever. The only thing I outsource is I have a transcriptionist who is a real person, which is a great selling point to a lot of clients of mine because I don't use AI. And I do have a person who goes over it with the human touch who is well-versed in the software developer lingo. Mid-Roll Ad: As life moves online, bricks-and-mortar businesses are having to adapt to survive. With over 18 years of experience building reliable web products and services, thoughtbot is the technology partner you can trust. We provide the technical expertise to enable your business to adapt and thrive in a changing environment. We start by understanding what's important to your customers to help you transition to intuitive digital services your customers will trust. We take the time to understand what makes your business great and work fast yet thoroughly to build, test, and validate ideas, helping you discover new customers. Take your business online with design‑driven digital acceleration. Find out more at tbot.io/acceleration or click the link in the show notes for this episode. VICTORIA: What kind of trends do you see with podcasting and with the technology used to manage and produce podcasts? MANDY: I see podcasting, in general, be a come-and-go trend in this industry. It tends to be, you know, one of the things that businesses are excited to ramp up on. But then it's also one of the things that is the first to go when things get tough or busy or you need to allocate your resources elsewhere. Podcasting seems to be like a trend that I see coming, going with the economy. It's actually very weird to bring it to mind now that you mention it because people love podcasts. But when things are unstable, it's almost like they see it as a perk, and it just becomes something that's easily let go. And that's why I think thoughtbot and the podcasts have been so strong is that they have been kept going no matter what in the industry. And thoughtbot has really become an authority in not just, you know, it started out as a Ruby podcast. And it very much has grown into a bigger startup, entrepreneurial, consultancy-driven show. And so, it just shows that when you stick in the game, what, we're 520-something episodes in now, that you really do have great things achieved. VICTORIA: Yeah. And it sounds like just, you know, having that persistence and just keep going, and if you've found a formula that works for you, you can really benefit from continuing to invest in it. I love that. And let's see, what tips do you give people on how to have more exciting conversations, more engagement? MANDY: I love when people just join the call and immediately hit record because some of the best parts of the conversations happen, and you're like, "Oh, wait, we should have been recording that." Start recording and relax and have...The opening conversations that we started this conversation with, it's an icebreaker. It gets into some of your everyday background. And as hosts, one of the things that I told Victoria and Will to establish rapport with the audience to kind of start dropping a bit of the narrative. You talk about your story, and then the listeners become invested in you, and that's why they come back, too. It's great content all around, but they also really start to love the hosts too. WILL: Yeah, I agree with that because most of the podcasts that I do listen to it's mostly around the host and the way that they treat people. Because if there's a host that's very mean, aggressive, I'm probably not going to listen to them. And, honestly, that's just me, like, I'm not saying don't listen to them. But the hosts do make the podcast a lot of times. And I'm not saying that we make the podcast though, but... MANDY: [laughs] You do. WILL: [laughs] MANDY: It's the chemistry. You guys, I don't know if you know this, but I'm your biggest fan. Like, it's the chemistry. And it's The Bike shed. Fun fact: Joël and Stephanie, like, I told Joël [laughs]...when Joël took over from Steph and Chris, he had different co-hosts each week. And as soon as he had his episode with Stephanie, I said, "Joël, it's Stephanie." VICTORIA: Yeah. And it can take a little while to get your dynamic between your co-host going. And other times, it happens right away, and it's very easy and natural. So, I love that for Stephanie and Joël. So, the idea behind a podcast like The Bike Shed, where it's two main hosts and they're coming up with different topics that they want to dive into, and sometimes they have guests but most of the time they don't, versus a show like Giant Robots where you're interviewing guests, what do you think about the content for each of those? Like, how do you kind of separate those in your mind and the direction content-wise? MANDY: Marketing and knowing your audience. So, the Giant Robots appeals to startups and entrepreneurs. The Bike Shed is more into the code and into the nitty gritty of software development, so they go into deeper concepts. But Giant Robots is more about talking to the people. It's more of an interview-style show. It's featuring interesting people doing really awesome things and, getting the stories out there and connecting. And that's why I love that thoughtbot has both podcasts. We've just started, what—Giant Robots on Tour—to cater to the EWAA region, which is super exciting. VICTORIA: Yeah and, for me, being an interview-style podcast gives me this opportunity to have these deep conversations with really interesting people that you wouldn't necessarily get into in, like, a normal networking event, right? MANDY: Right. VICTORIA: So, if you can think of a list of 10 interesting people you want to talk to, you should start a podcast. [laughter] MANDY: And if you can think of those people, a producer like me will also hunt those ten interesting people down for you and see if they'll talk to you because we can do that, too. WILL: That is the truth. MANDY: I've tracked some pretty cool people down. I'm pretty proud of my skills. VICTORIA: We are absolutely thrilled to have you with us here today, Mandy, and to be such a big part of our podcast, and super delighted to have you come out of the background and be on the show with us today and share your voice. Do you have anything else that you'd like to promote? MANDY: I'd just like to say that I am taking on clients. I would love to get into a general creative content role to utilize all my many skills that I've scrappily picked up over the years. It's hard to put into a resume. You can check me out at mandymoore.tech. WILL: It's not just podcasts, correct? So, if I wanted to try to become an influencer, could you help me with that? Like, what's the different areas that you could help me? MANDY: Oh, girl, yes. Let's make you an influencer, Will. Let's go. VICTORIA: I could see that for you, Will. WILL: I've thought about it, but it's a lot of work. So, that's a big thing, so...[laughs] VICTORIA: Wonderful. I think that's really interesting to think about, Mandy. And I hope that people get a lot out of this episode when they're trying...if they're in this process of considering their own marketing plans, and podcast production, and other types of creative strategy, they might have to reach out to you. MANDY: Thank you so much for having me. WILL: Thank you for being here. You can subscribe to the show and find notes along with a complete transcript for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. You can find me on Twitter @will23Larry. VICTORIA: And you can find me on Twitter @victori_ousg. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Check her out at mandymoore.tech. Thanks for listening. See you next time. AD: Did you know thoughtbot has a referral program? If you introduce us to someone looking for a design or development partner, we will compensate you if they decide to work with us. More info on our website at: tbot.io/referral. Or you can email us at: referrals@thoughtbot.com with any questions.

Heute zeige ich dir, wie du eine strukturierte und effektive Podcast-Outline erstellst. Lass uns gemeinsam deine Podcast-Folgen noch erfolgreicher und fesselnder gestalten!

Erfahre, wie Du mit gezielt eingesetzten Keywords in Titeln und Beschreibungen Deine Zielgruppe direkt ansprichst und so mehr Hörer gewinnst. SEO-Tools sind dabei Deine besten Freunde. Entdecke die Macht von strategischen Partnerschaften und Social Media Interaktionen. Von Q&A-Sessions bis hin zu Teaser-Videos – lerne, wie Du Dein Publikum aktiv einbindest und so Deine Reichweite erhöhst. Nutze die Wirkung von Gastauftritten! Erfahre, warum Gäste einladen oder selbst Gast sein Dein Podcast-Marketing auf das nächste Level hebt und wie Du von gegenseitigen Empfehlungen profitierst. ________________________________ Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide. Jetzt herunterladen:

When done right, podcast guesting can be a powerful tool for business growth. It's not just about talking; it's about creating connections. So in this episode, Lyndsay Phillips explains that by being strategic about which podcasts you guest on and repurposing the content from these appearances, you can significantly increase your visibility and attract more clients. Through her experience, she has developed a system that helps entrepreneurs use podcast guesting to boost their authority and drive business growth.About Lyndsay PhillipsLyndsay Phillips is the CEO of Smooth Business Podcasting and the host of the Leverage Your Podcast show. She created the Podcast Leverage System to help authors, coaches, and thought leaders use podcasting to grow their businesses. She has been featured on MSN, NBC, Fox, and the Huffington Post, and has spoken at events like Dream Business Academy and Podfest.With practical tips on repurposing podcast content and building a consistent brand, Lyndsay helps entrepreneurs turn every podcast appearance into a powerful marketing tool. She focuses on actionable strategies that increase visibility, drive traffic to your website, and convert listeners into loyal clients.Key Insights:Treat podcast guesting as a relationship, not a transaction. Engage with the host and their audience to build lasting connections. You can always offer to help the host by referring guests, collaborating, or partnering on future projects. This kind of collaboration goes a long way.Be strategic. Choose podcasts that align with your target audience and goals and develop structured interview topics and questions that naturally lead to your call to action. Craft specific calls to action. Provide a clear and relevant next step for the audience, such as downloading a resource or scheduling a call, to convert listeners into leads. The more specific you can be - the better. Create a content calendar. Schedule regular posts of your podcast content on different platforms to keep your audience engaged and ensure a steady stream of visibility and engagement.Track and analyze results. Monitor the traffic, leads, and engagement you receive from each podcast appearance. Use this data to refine your strategy, focusing on what works best for your business growth.Lyndsay's best advice for entrepreneurs:“When you are a guest on a show, that is a privilege. And you want to continue that relationship with that person.”Get Lyndsay's Free Guide to Leveraging & Repurposing Your Podcast InterviewsConnect with Lyndsay Phillips:LinkedInInstagramWebsiteFollow Beyond 8 Figures:LinkedInXWebsite

Sean Weisbrot is the Founder & CEO of We Live to Build, a consulting firm focused on supply chain, marketing, and finance. It also hosts this podcast!00:00 - Introduction to the Podcast and Host01:47 - Challenges Faced by the Host03:38 - Finding Purpose and Direction05:26 - Professionalizing the Podcast07:01 - Upgrading Equipment and Skills08:38 - Connecting with Guests and Audience10:22 - Monetizing the Podcast12:08 - Living in Portugal13:50 - Quality of Life in Portugal15:34 - Social Activities and Community17:14 - Dating and Relationships in Europe18:57 - Personal Growth and Future Plans

So kommst du zu einem sinnvollen Podcast Konzept

Gepachteter Grund in Social Media: Stelle dir vor, du baust dein digitales Haus auf einem Grund, der dir nicht gehört. Klingt riskant? Ich erkläre dir, warum es notwendig ist, auf eigenen Plattformen präsent zu sein und nicht allein von Facebook, Instagram & Co. abhängig zu sein.

Willkommen bei einer brandneuen Episode des Triple A Podcasts von TheAngryTeddy.com

Warum Intros und Outros entscheidend sind:* Erfahre, wie du durch effektive Intros und Outros die Aufmerksamkeit deiner Zuhörer gewinnst und sie langfristig an deinen Podcast bindest. Ein knackiges Intro kann den Ton angeben und Neugierde wecken, während ein durchdachtes Outro dazu ermutigt, dranzubleiben.

Entdecke warum ein einprägsamer und sprechender Name essentiell ist, um Neugierde zu wecken und wie du einen perfekten Namen für deinen Podcast kreierst, ohne dabei wertvollen Platz zu verschenken.

Podcasten mit deinem Smartphone. Genau darum geht es in unserer neuesten Episode des Triple A Podcasts. Ich zeige dir, wie du dein Smartphone in ein kraftvolles Podcast-Studio verwandelst. Lass uns gemeinsam deine Marke stärken und dein Business zum Strahlen bringen!

In dieser Folge des AAA-Podcasts haben wir alle deine Fragen zum Abonnieren von Podcasts beantwortet. Erfahre, warum es sinnvoll ist, Podcasts zu abonnieren und wie du das am besten machst. Von der RSS-Feed-Verwaltung bis hin zur Pflege deiner Abonnements - es steckt mehr dahinter, als du vielleicht denkst. ________________________________ Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide. Jetzt herunterladen:

In dieser Folge des Triple A Podcasts haben wir die Innovation am Mikrofon erkundet. Wir haben kreative Podcast-Formate besprochen, die nicht nur fesseln, sondern auch Zuhörer begeistern und binden. Vom Spielen mit Soundeffekten bis hin zur Umgebungseinbindung haben wir verschiedene Ansätze besprochen, um sich vom Standardformat abzuheben. ________________________________ Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide + dem 27seitigen Ausrüstungsguide. Jetzt herunterladen:

#141: Local Business Podcasting on a Budget! Discover the secrets to successful local business podcasting on a budget! Learn step-by-step strategies for building a dedicated following, creating engaging content, and boosting sales effortlessly. Join host Zebulon Thomas as he shares practical tips for small businesses looking to thrive through cost-effective podcasting. Tune in for expert insights on promotion, content creation, and unleashing the full potential of podcasting for your local business growth journey! Watch this episode on YouTube: https://youtu.be/HYUltHqX944 Access This Episodes Show Notes and More! https://www.ThePodcastInTheRough.com/Blog/141 Links shared in this episode: Join The Podcast Community Mastermind Group: ⁠⁠⁠www.ThePodcastInTheRough.com/Learn⁠⁠⁠ Support This Podcast - Buy Me A Coffee: ⁠⁠⁠https://www.buymeacoffee.com/intherough⁠⁠⁠ Visit The Podcast Website For More: ⁠⁠⁠ThePodcastInTheRough.com/⁠⁠⁠ This Podcast is produced by #ZTFILMS Voiceover actor: Brett Clarke - Cave of Wonders Tiger --- Send in a voice message: https://podcasters.spotify.com/pod/show/thepodcastintherough/message

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work.When you podcast in support of your existing business you need... well, it depends on your business.But whatever your business is, and however your show supports it, you need to know that what you are doing is working. So, the question we should all be asking ourselves, is: what is my podcast supposed to be **doing for my business?In a perfect world, that's an easy question to answer, and you have clear data to back that answer up. In this world, most company podcasts are doing a lot of things right and a few things wrong. While it's plainly successful enough to keep doing it - it's really hard to figure out why.However, it is possible to identify the specific ways your podcast is generating value for your business and track exactly how much value every month, giving you the clarity you need to make decisions about it.Tune in to the full episode to learn:The importance of identifying the overarching goal of your podcastTracking specific outcomes to determine its effectivenessMetrics for different types of podcastsTracking metrics and optimizing your podcast contentHighlights from the State of Business Podcasting ReportDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Effective Value Measurements for PodcastsHere's how it works:Identify the most important, overarching goal of your podcast. It will usually be one of the Business Podcast Blueprints: Thought Leadership, Relationship Building, Audience Engagement, Conversions or Content.Figure out the specific outcomes that indicate how well your podcast is meeting that overarching goal.Regularly track that outcome as a metric and optimize your podcast to get more of it.Then do it again and again for every different way your podcast is creating value for your company.Easy, right?Easy to say in any case. Doing it when you're 6 months or a year into production and there's always something running late is somewhat more complicated.So, let's run through a couple of examples here, so you can get a solid idea of how this process works. We'll start with an Audience Engagement Show.Audience EngagementThis is a type of podcast that I think is frequently overlooked in favor of the exponential possibilities in Relationship Building Shows, or the outward-facing nature of Thought Leadership ones. But you've heard the adage I'm sure that it's easier to sell more to an old customer than it is to get a new one. Well, by the same token, it's easier to nurture a relationship with someone who knows your name than make a fresh introduction, and that is where audience-building podcasts really shine.Shows with an Audience Engagement Blueprint exist primarily to engage people who are already aware of you - it could be clients, email subscribers, social media followers or fans, listeners, or traffic that are entering your orbit from other strategies like paid search or PR campaigns.So, let's say that Company A has this as their main overarching purpose - they want to engage and nurture people who, by whatever means, know who they are.The outcomes that are going to tell them it's working might be getting input and feedback from listeners on topics that matter to them, and less time spent on customer service because customers are being served and educated by the show.Now we assign metrics to those outcomes:For getting feedback and input, Company A has created different webpages or playlists for each of their podcast subtopics so that people can easily access the content they are most interested in, and the traffic to those pages, and downloads from those playlists are going to provide the data about how much of their audience is interested in each topic, informing their future content creation decisions. For an example of this in action, check out Amy Porterfield's Online Marketing Made Easy landing page, which we'll link in the show notes, among many other strategically excellent things you'll see on this page, is a section where you can choose different topics and immediately see episodes relating to it that you can click through, providing that juice data about audience-interest.For Customer service, Company A already has an idea of how much time they are spending per client on customer service each month, and they have created podcast episodes and segments to specifically address common concerns or problems and trained their team members to provide those segments and episodes to customers encountering those concerns. The change in the amount of time spent on customer service over time will tell them how well their content is helping educate the customers.Now let's look at how we might follow this process for a Relationship building show.Relationship BuildingThese are podcasts that exist primarily as a networking tool so you can meet the types of people who will be great additions to your professional network for reasons like becoming clients, referral partners, co-promoters, collaborators, and all the other good things that come from knowing lots of great people.Company R specifically wants their podcast to be a source of new networking partners that will refer business to them, and that will result in invitations to appear on other podcasts.So, let's assign metrics to these outcomes, and figure out how we track them.Some metrics can be found pretty easily, like the website traffic and download numbers we looked at above, but in other cases, things need to be a little more manual.For new business, podcasters will need to keep track of how many referrals each of their guests sends them every month, and over time look for patterns in the type of guest that was most interested in making those referrals.So, you might track email introductions from your different guests, or ask your new leads on discovery calls how they found out about you. This is good practice anyway, but the key here is to keep a regularly updated document with the information so you can see how much business your podcast guests are sending your way.Now, for invitations to your guests' podcasts, you'll have to make sure you are interviewing enough people who also have podcasts and adding a request or suggestion about an episode to some part of your guest management workflow.Just like for tracking referrals, you need a central location to keep track of the guest opportunities that result from the interviews you host on your own show.All strategic elements of relationship building need to be done with one important thing in mind:The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!On the subject of doing exactly that, Atiba De Souza gave an amazing presentation at PFBCon in November - all about using podcasting as a tool to generate new relationships and partnerships in your industry, partnerships - it was an amazing talk and he had one particular tip I wanted to share with you today about preparing for when you're going to be a guest on other shows and how to be the kind of guest that not only gets invited back - but gets invited to do other things.https://vimeo.com/908014795?share=copyI love this idea, and not just for when you're preparing to be a guest, but when you are preparing for a guest to join you on your own show. (And if you want to hear Atiba's whole strategy - and that thing that happened to him back last January, you should grab a copy of the recordings of the Podcasting for Business Conference at PFBCon.com.) The principle at play here - taking the time to get to know the person you are talking to and what they care about - is the same when you're a host as when you're a guest, and investing in that, no matter what your specific goals are, is going to make it easier to reach them.Now obviously, there is a lot of work that goes into thinking about your podcast in this way - there is strategy and infrastructure required to make it work, and nuances that are going to be unique to you - but if you're willing to learn that strategy and DO that work, your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening, and have clarity on what is working and what isn't.While we're talking about clarity…Data Highlights from the State of Business Podcasting ReportI wanted to share a little insight my team and I gleaned from last year's State of Business Podcasting report - there was lots of interesting detail, and we'll be exploring it over the next few months, but there were three particular takeaways that I think can make a big difference to your strategy right away.As you probably know, every year we pull a list of the top 100 podcasts and evaluate them on about 70 different criteria to help establish trends and baseline best practices for those podcasting in support of a business. There were three particularly interesting takeaways this year:Social Media Promotion: Quality over Quantity. Both the number of social media channels used by the top 100 podcasts and the frequency of posting on them were down on most channels this year. This seems to indicate that podcasters were not finding enough ROI in really aggressive broad social media posting. (Although there certainly are still plenty of daily and multiple daily posting schedules - it's less than in previous years) The exception is LinkedIn which saw modest growth in usage but a significant increase in posting frequency. Daily posts have increased from 10% to 22% of the shows using the platform, and multiple posts per week have increased from 11% to 28%.Hooks are out. The hook, sometimes called a sizzle clip, is a clip from the interior of an episode played at the beginning before the intro and hello. A couple of years ago more than half of the shows we evaluated used hooks, but that number has been in steep decline and now only about 20% of the top shows use one (10% use a host-recorded intro in place of a hook - this trend might increase). My best theory for why this is happening is the popularity of short-form videos - those shorts, reels, and TikTok videos with good moments from episodes are serving the function of a hook in introducing the topic and teasing the value of full episodes. If you promote via short video clips, consider removing the hook from your episodes and getting into the content more quickly.Podcast Networks. There was a big jump this year in the number of the top shows that were part of podcast networks: 51% to 66%. There are different kinds of networks, topical (shows produced by the network or independently on a single theme) broadcast (news and other organizations that release using a podcast format among other media types), and content (companies whose whole purpose is creating and releasing content - not theme restricted). One of the bigger benefits of being in a podcast network is the cross-promotion to an existing audience - this is why so many are in the top 100 (not all stay!) close to their launch. This is a benefit you can mimic as an independent by collaborating with other shows for cross-promotions.There is so much more fun detail in this year's report, and I invite you to check it all out at podcastingforbusiness.com.Something we've got planned for future episodes is deep dives into specific data points we looked at for the top 100, as well as breakdowns of some of the shows that make up the list. It's going to be a lot of fun, and I'd love to hear what you're most interested in - head over to podcastingforbusiness.com and send us a message to let us know!While you're there, you might want to check out the Business Podcast Accelerator. This is a brand-new service from the team at One Stone Creative, where we will work with you to identify the metrics that matter most, support you in tracking and analyzing them every month, review your content, help you optimize your show, and provide on-demand email and voice support that will complement your current workflows for planning, production, and promotion. It's really exciting, and you can find it at podcastingforbusiness.com/accelerator.Thank you for being here with me this week, The Company Show is Produced by One Stone Creative, and the best way you can support the show is by telling someone about it!Coming Up NextNext week I'm talking to Meredith Grundei A speaker, director, actor, and coach with a passion for helping speakers elevate their performance BIO - she shares so many tips on being a good presenter and a good host, increasing your confidence and presence when you're on the mic or camera.It is such a great conversation; I can't wait for you to hear all of it. So, make sure you're subscribed to your favorite podcast listening app, and we'll be back next week.Key Quotes"Your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening.” - Megan Dougherty"The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!" - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doingState of Business Podcasting Report 2023Related:Metrics that Matter for Company PodcastsTurning Your Business Goals into Content MetricsPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

Rich Mozingo IN STUDIO! The President of YOUR Chattanooga Lookouts! Baseball - The Stadium - Business - Podcasting - LIFE!!! Plus - Did You Know Facts! ALWAYS FUN AND LAUGHS WHEN RICH JOINS ME! Please consider supporting the podast by becoming a Patron: https://www.patreon.com/duringthebreakpodcast THANK YOU TO OUR SPONSORS: Granite Garage Floors of Chattanooga: https://granitegaragefloors.com/location/chattanooga Vascular Institute of Chattanooga: https://www.vascularinstituteofchattanooga.com/ The Barn Nursery: https://www.barnnursery.com/ Optimize U Chattanooga: https://optimizeunow.com/chattanooga/ Alchemy Medspa and Wellness Center: http://www.alchemychattanooga.com/ Chattanooga Concrete: www.chattanoogaconcreteco.com Roofingco.com: www.roofingco.com Please consider leaving us a review on Apple and giving us a share to your friends! This podcast is powered by ZenCast.fm

Michael Schirnhofer, auch bekannt als der "Mobile Wizard"! In dieser Folge werden wir über verschiedene Aspekte der mobilen Videoproduktion und die Auswirkungen auf die Content-Erstellung sprechen. Wir tauchen in die Welt der künstlichen Intelligenz ein und betrachten Beispiele wie OpusClip, eine App, die aus längeren YouTube-Videos automatisch kürzere Versionen mit Untertiteln erstellt. Außerdem werden wir über Tools wie CapCut und Mojo sprechen, die den Videobearbeitungsprozess vereinfachen und wertvolle Zeit sparen. Aber ist es wirklich nur die Effizienz, die zählt? Oder spielt die Qualität der Inhalte eine entscheidende Rolle? Wir beleuchten auch die Perspektive einer Person, die sich als "Nerd" bezeichnet und als Autodidakt in der mobilen Content-Erstellung unterwegs ist. Von Video-Fähigkeiten bis zur Anwendung von Transitions und Maskierungen - sie hat sich alles selbst beigebracht! Doch wie findet sie nun einen Weg, ihre Kreativität und Fantasie in ihren Kundenprojekten einzubringen? Natürlich gehen wir auch auf die aktuellen Trends im Videocontent-Bereich ein. Was sind die beliebtesten Formate? Wie oft sollte man Inhalte veröffentlichen, um sichtbar zu bleiben? Und wie kann man aus einem Content Piece das Maximum herausholen? Aber das ist längst nicht alles! Wir werfen auch einen Blick auf den Einfluss der verschiedenen Plattformen und diskutieren, wie man mit Longform- und Shortform-Content erfolgreich sein kann. Es geht um Branding, Kreativität und die Herausforderung, sich in einer übersättigten Medienwelt abzuheben. Ob ihr nun ein erfahrener Videograf seid oder gerade erst in die Welt der Content Creation einsteigt - diese Folge hat für jeden etwas zu bieten. Also macht es euch gemütlich und lasst uns gemeinsam in die aufregende Welt der mobilen Videoproduktion eintauchen! Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide + dem 27seitigen Ausrüstungsguide. Jetzt herunterladen:

In dieser Sendung geht es um Mindful Marketing und wie es unsere digitale Kommunikation im Business beeinflusst.

On episode #196 of The Author Factor Podcast I am having a conversation with author and business podcasting expert, Rick Nuske.With over a decade of real-world experience and a passion for empowering entrepreneurs, Rick is here to change the way you think about business survival and success. Author of the book, Welcome to the Show 1.0 The Complete Podcasting System for Your Business, Rick unveils the ultimate conversion-focused podcasting system for business growth. Learn more about Rick at MyFutureBusiness.com.For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On this episode of The One-Person Business Podcast, we go on a journey into the world of business podcasting, guided by George B. Thomas's expertise and passion. Listeners gain practical tips, inspiration, and a comprehensive understanding of how to create a successful and impactful podcast in the dynamic business landscape. We discuss: The role having a brand plays in business podcasting - Spoiler alert, it's mandatory! A pyramid for business podcasting that can help set solopreneurs up for success - Gain insights into the progression from creating buzz to establishing a loyal following. How to get out of your own way and just get started with podcasting (we know, it's intimidating!) The biggest mistake business owners make when they create podcasts and what it should look like when it's done right Plus so much more! Access episode links, show notes, and transcript here: https://www.lifestarr.com/podcast/business-podcasting-for-solopreneurs

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren't previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies. Show NotesConnect With:Todd Cochrane: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane, CEO of Blubrry Podcasting, talks about podcast secrets that you need to know. During COVID-19, many businesses that weren't previously doing podcasts added them to their marketing strategy lineup. Consumers today tend to buy from people who they like and trust and podcasts enable businesses to build that trust through the publication of valuable content. Today, Todd discusses business podcasting strategies. Show NotesConnect With:Todd Cochrane: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entdecke in dieser Podcast-Folge die Psychologie hinter authentischer Kommunikation und warum Authentizität jeden Kunden beeindruckt. Daniel teilt seine Erfahrungen und diskutiert, wie Authentizität als Wettbewerbsvorteil genutzt werden kann. Erfahre, wie Unternehmen durch ehrliche und transparente Kommunikation Kundenbindung, Mitarbeiterzufriedenheit und Engagement steigern können. Tauche ein in die spannende Welt der authentischen digitalen Kommunikation im Business. Du möchtest einen Überblick über den Einstieg ins Business Podcasting. Hol dir meinen 37-seitigen Podcast Guide + dem 27seitigen Ausrüstungsguide. Jetzt herunterladen:

What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own? Ben Albert was in that position — and he's today's guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model. Ben is now the owner and founder of Real Business Connections, a marketing business involving podcasting. He found himself furloughed during the pandemic, and so he reached out to his high school alumni on LinkedIn and invited them onto his show. He grew an audience and a list of impressive testimonials, as well as providing himself with a salary, in one short year. His journey into the business of podcasting is a simple story about doing the work and being humble when you're doing it. And, if you do want a smart ‘cheat,' start local, and then grow from there. And when you look back and realize that you've done it all on your own, remember that no, you didn't in fact make the bootstraps, and there's a pool of knowledge always there for you to continue to tap into. Real Business Connections is Ben Albert's business – and the name of his podcast. He interviews executives, entrepreneurs, convicts, behavior scientists, sales trainers, wellness experts, and more.Ben believes it's his role to extract the best nibbles of wisdom from these experts so he can compress decades of wisdom into minutes for his listener.Key Takeaways:02:58 The benefits of local focus for podcasting and content creation04:40 Finding a Rochester business podcast niche06:00 Doing the work as a marketer when you're just getting started09:20 Why focusing locally is the easiest cheat you can do13:06 The benefits of a controlled environment (your podcast space)15:47 Ben's technique for collecting testimonials21:44 When to ask a guest for a review25:10 Are you really doing it on your own?27:53 How the Five Frameworks can help you30:30 Fun and fulfillment as core valuesConnect with Ben Albert:Website - https://realbusinessconnections.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your...