Vacation Rental Success

In this insightful conversation, I welcome back digital marketing expert Conrad O'Connell, founder of BuildUp Bookings, to talk about the dramatic shifts in how people are finding, booking, and experiencing vacation rentals. It's been nearly a decade since our first conversation, and we've both been on quite the journey -personally and professionally. Conrad shares what's changed (including growing his family and his business) and what's stayed consistent in the ever-evolving digital landscape. We talk about how Google's AI-powered search is impacting SEO, how paid ads are gaining traction again, and what content strategies still work in 2025. If you've ever felt confused about where to put your marketing dollars - or how to write content that still gets found - this episode is packed with clarity. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS614

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with her son and business partner, Mike Bayer, to discuss the essential role of an "AI Ambassador" in vacation rental businesses. Together, they explore why nominating a dedicated AI advocate can unlock efficiencies, reduce burnout, and help teams fully embrace the transformative potential of artificial intelligence. In this conversation Heather and Mike talk about why companies must move from passive awareness to active implementation. The best way to do this is to empower someone within their business to lead the AI charge and they explain the steps to get this underway. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS613

This week on the Vacation Rental Success Podcast, Heather reconnects with long-time friend and returning guest, Lorraine Woodward, the unstoppable force behind Becoming rentABLE. Lorraine has been championing accessibility in the short-term rental industry for years, and this time, she's back with big news - an exciting new partnership with Expedia Group through their Open World Accelerator Program. Together, Heather and Lorraine dive into what accessibility really means today (spoiler alert: it's not just ramps and wide doors), and how simple, low-cost features like under-counter lighting, secondary locks, and hard surface driveways can dramatically open your property to a broader guest base - including families with children, seniors, people recovering from surgery, and neurodivergent travelers. Lorraine also shares her personal journey, building an inclusive rental to meet her family's needs, and the lightbulb moment that sparked the idea for a global platform. Her story is as inspiring as it is actionable. This is a must-listen if you've ever thought, "Accessibility isn't for my market." Think again - Lorraine shows us why accessible design is not only the right thing to do, it's really good business. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS612

In this special replay episode in our Leadership Series, Heather reconnects with Rachel Alday, founder of Abode Luxury Rentals, for a powerful conversation on building a thriving business through intentional leadership and company culture. Rachel shares the real story behind how she and her husband grew their boutique vacation rental company from a few properties to a high-performing, values-driven team of nearly 60 people across three markets. What started as a “mom-and-pop” business became a case study in leadership - rooted in authenticity, driven by values, and centered around a deep commitment to both team and guest experience. Whether you're managing five properties or five hundred, this episode offers practical insights on how to lead with purpose, build loyalty from the inside out, and create a culture that sustains long-term growth and excellence. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS611

In this landmark episode of the Vacation Rental Success Podcast, Heather Bayer is joined by Steve Schwab, the Founder and CEO of Casago, at a truly pivotal moment - not just in his personal journey, but in the history of the vacation rental industry. As Casago steps into a groundbreaking merger with Vacasa, Steve reflects on the path that led him here and the deeply held leadership values that have shaped the company's evolution. From climbing rooftops in Rocky Point, Mexico, to becoming the driving force behind a national franchise brand, Steve's story is anything but typical. In this conversation, he opens up about the early moments that launched his career, the foundation of the ORANGE Credo that anchors Casago's culture, and what it means to scale a values-based business without losing its soul - especially in the wake of one of the industry's biggest mergers to date. If you're thinking about growth, culture, or the future of professional property management, this episode delivers both heart and strategy in equal measure. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS610

In this powerful solo episode, Heather Bayer reflects on one of the most fundamental - and often overlooked - questions in the short-term rental space: What kind of leader are you? Through years of podcast interviews and her own journey managing STR properties, Heather unpacks the evolving nature of leadership and how it uniquely manifests in the vacation rental industry. From traditional leadership styles to emotionally intelligent approaches, she guides us through a wide spectrum of frameworks, weaving in personal stories and rich insights from some of the most inspiring voices in the business. This episode highlights the remarkable leadership archetypes shaping our space - from the spiritual and creative to the cultural and transformational. Whether you're managing a team, growing a portfolio, or simply aiming to lead with more purpose, this episode is a must-listen. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS609

Most short-term rental operators didn't plan on becoming leaders. They started as solopreneurs - cleaning toilets one day, managing a team the next. If you've ever found yourself in a leadership role and thought, “How did I get here?”, this episode is for you. In this powerful and relatable conversation, Heather is joined by leadership coach Ali Cammelletti, who has spent over 20 years helping hospitality professionals grow into confident, emotionally intelligent leaders - often without any formal training. Together, they explore the very real challenges of leadership in the short-term rental world and how to navigate them with grace, strategy, and self-awareness. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS608

In this special episode, we kick off our brand-new Leadership Series with someone who's been part of this journey from the very beginning - Matt Landau. Matt's been on the show more than 20 times over the years, but this conversation feels different. It's deeper, more reflective, and marks a shift in how we talk about leadership in the vacation rental industry. From managing boutique vacation rentals in Panama City's historic Casco Viejo to founding The Vacation Rental Marketing Blog and The Inner Circle, Matt has always led by example. But over the last few years, he's taken a big step back - literally and figuratively - to re-evaluate what leadership really means. His latest project, Here Goes Nothin', is all about helping short-term rental professionals find clarity, reconnect with purpose, and lead from a place of authenticity. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS607

What happens when a vacation rental entrepreneur, his tech-savvy brothers, and a close-knit team of hospitality veterans come together with a mission to solve the biggest operational headaches in property management? You get Boom - the world's first AI-powered property management system (AIPMS). In this episode, Heather sits down with Shahar Goldboim, the dynamic founder of Boom, to explore how artificial intelligence is reshaping the vacation rental industry - without sacrificing the personal, human-centered heart of hospitality. From automating time-consuming tasks to interpreting emotional cues in guest communication, Boom is more than a tool - it's a vision for the future of property management. Shahar shares how Boom was born out of real-world frustration, why AI isn't replacing hospitality, but making room for more of it, and how his family-run team is scaling technology with soul. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS606

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Mark Simpson, the founder of Boostly, to discuss the practical applications of artificial intelligence (AI) for vacation rental hosts. Mark shares how AI can help streamline operations, enhance guest experiences, and optimize marketing efforts—without losing the personal touch that makes direct bookings successful. Mark Simpson is the founder of Boostly, a platform dedicated to helping short-term rental hosts and property managers increase their direct bookings. With years of experience in digital marketing and hospitality, Mark has become a leading advocate for independent hosts looking to take back control from OTAs.  Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS605

This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase We're back with Part 2 of my chat with AI educator and vacation rental marketer, Nihal Salah - and trust me, if you thought the first conversation was packed, this one goes even deeper. In this episode, we tackle the challenge so many of us are facing right now: how do you choose the right AI tools without getting overwhelmed by the endless options? With over 32,000+ tools out there (yes, really), it's easy to fall into analysis paralysis or end up subscribing to a dozen platforms you barely use. Nihal and I share our favorite go-to tools, what we're using in our own businesses, and how to evaluate which platforms are truly worth your time and money. We also explore the difference between individual LLMs (like ChatGPT, Claude, and Gemini) versus aggregator platforms (like Abacus and Poe), and how each one fits into a short-term rental operator's toolkit. We even take a side trip into dog diet planning using Claude (yes, AI really can do that), and why being intentional is the most important skill you can develop when integrating AI into your business.   ________________________________________________________________________________________________________ Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS604      

This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase AI-Powered Marketing for Vacation Rentals: What You Need to Know Wondering how AI can make your vacation rental marketing more efficient and impactful? From crafting compelling property descriptions to optimizing SEO and automating guest communication, AI is changing the game. But how do you use it effectively - without getting overwhelmed? In this episode, marketing expert Nihal Salah joins Heather Bayer to break down practical AI use cases for short-term rental marketing. You'll discover how AI can help streamline content creation, enhance guest experiences, and drive more direct bookings - all while saving you time. Why AI Matters for Your Vacation Rental Marketing AI isn't just a trend - it's a powerful tool that can help hosts and property managers work smarter, not harder. Nihal shares how AI can: Improve your property listings with optimized descriptions and compelling titles Boost your SEO strategy to increase visibility and direct bookings Analyze guest reviews to uncover hidden trends and key selling points Repurpose content efficiently across multiple platforms Enhance guest communication through AI-powered assistants and chatbots If you've been curious about AI but unsure where to start, this episode will give you clear, actionable steps to integrate AI into your marketing strategy. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS603      

This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase Brooke Pfautz is the innovative mind behind Vintory and Comparent and has been a trailblazer in the vacation rental industry for over 17 years. He's also fully immersed in AI to not only streamline operations but also supercharge growth and efficiency, particularly in owner acquisition. In this episode Brooke shares the platforms he uses the most and offers advice and recommendations on their use. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS602  

This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase In a recent post on Linkedin, Amber Hurdle said: “Your ChatGPT Is Showing….and it's stripping the authenticity out of your brand. ”Whether it's an over-use of hyphens, emojis or particular sentence structures, most of us have used enough of them to be ‘seen' as ChatGPT users, and the grammar police aren't taking prisoners.   It's time to take back our humanness and our attention to sharing personal brand in a way that makes us unique.If you have ever been in a room where Amber Hurdle is speaking, you'll appreciate her passion for branding and marketing, and will have come away with a renewed enthusiasm for making your mark.   In this episode, Amber brings the zest she shares in her opening keynotes to the topic of strategic use of AI in the ways we communicate and build our brands.‍ Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS601  

We've arrived at Week 5 of SSTIR Crazy 2025, and this might be the most critical challenge yet! Sustainability Week is here, and the stakes have never been higher for StayWise Rentals. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase >> Register today to attend SSTIR Crazy Month 2025 According to the 2024 Booking.com Sustainability Survey, 75% of global travelers want to make more eco-friendly travel choices in the next 12 months. However, 43% admit to feeling guilty when their choices fall short. This reveals a growing trend: while there's a demand for sustainability, travelers still struggle to act on it—unless the choice is made easy for them. That's exactly the challenge StayWise Rentals is facing this week. As competitors successfully market their eco-friendly rentals and attract sustainability-conscious travelers, StayWise is falling behind. Their properties are energy inefficient, their waste management is outdated, and they haven't figured out how to make sustainability work without breaking the bank. Enter Bob Garner—a sustainability expert and founder of EnviroRental—who joins Heather Bayer to help StayWise Rentals navigate their sustainability crisis. Bob brings decades of experience in vacation rental sustainability and shares practical, no-nonsense advice for property managers who want to future-proof their businesses while keeping costs in check.  Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS600    

We've arrived at Week 4 of SSTIR Crazy 2025, and this might be the most critical challenge yet! Regulations Week is here, and the stakes have never been higher for StayWise Rentals. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase >> Register today to attend SSTIR Crazy Month 2025 This week, we tackle one of the biggest challenges short-term rental operators face: regulations. With StayWise Rentals in crisis, our expert Dana Lubner from Rent Responsibly joins us to break down the strategies for compliance, advocacy, and overcoming regulatory hurdles. The StayWise Rentals Incident After weeks of dealing with trust issues, safety failures, and an insurance disaster, Sarah and Mike Chen at StayWise Rentals were blindsided by a notice from their local municipality. New short-term rental regulations had just been passed, and StayWise had only 60 days to comply with a long list of requirements: Mandatory fire safety upgrades across all properties. New occupancy limits based on square footage. A requirement to have a local representative available 24/7. A $1,500 licensing fee per property. Surprise city inspections—two properties even received cease and desist orders. With property owners panicked, guests caught in the crossfire, and mounting compliance costs, StayWise is at a crossroads. Can they navigate this storm without losing their business? Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS599  

In this third week of SSTIR Crazy 2025, StayWise Rentals grapples with an insurance nightmare when a malicious pool party threatens to ruin their business. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase Proper has developed a specialty short-term rental insurance policy that covers both commercial and personal use of your vacation rental.  >> Discover more about Proper Insurance >> Register today to attend SSTIR Crazy Month 2025 “It just makes sense to buy the best cover available," said a lone voice in a Facebook group in answer to the question “Where can I get the cheapest insurance?”.  Sadly many of the responses pointed to cut price options which is clearly the route Staywise Rentals went when they started out.  And now to their horror, an incident at one of their prime beachfront homes has brought home the folly of this choice. In this episode and third week of the SSTIR Crazy event where we follow the issues Stay Wise Rentals are facing, Nick Massey, a seasoned expert in vacation rental insurance and the director of sales at Proper Insurance, shares his thoughts on the direction they  need to take.   Nick has extensive experience in identifying coverage gaps and optimizing insurance strategies for property managers, and he brings a wealth of knowledge to one of the most daunting aspects of vacation rental management. He gets right into the complexities of insurance policies, highlighting common pitfalls and actionable strategies to protect rental properties effectively. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS598  

In this second week of SSTIR Crazy 2025, StayWise Rentals grapples with a critical turning point: a safety crisis threatening their direct bookings. Easter Egg #7 [Justin] - >> SSTIR Crazy Registrants can enter this phrase in the gamification section on the app to earn big points towards the 2 VIP Tickets to VR Nation Conference, Austin, TX, April 27-28, 2025. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan*** >> Discover more about Guesty in the Virtual Vendor Showcase Join thousands of top operators using Breezeway to elevate their business—because better operations mean better guest experiences and stronger owner relationships.  >> Discover more about Breezeway >> Register today to attend SSTIR Crazy Month 2025 In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Justin Ford, the Director of Safety and Certification Programs at Breezeway, to discuss the crucial role of safety in vacation rentals and the ongoing SSTIR Crazy safety campaign." Justin is a recognized leader in property safety and certification. As the Director of Safety and Certification Programs, Justin brings a wealth of knowledge and experience to the forefront of vacation rental safety. His insights are not only valuable but essential for property managers and owners striving to maintain the highest standards of guest safety. Justin's work in developing comprehensive safety protocols and training programs has profoundly influenced industry standards, making him a pivotal figure in promoting safe and secure vacation experiences. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS597

In this first week of SSTIR Crazy 2025, StayWise Rentals grapples with a critical turning point: a trust crisis threatening their direct bookings. Easter Egg #3 [Guest-Centric] - >> SSTIR Crazy Registrants can enter this phrase in the gamification section on the app to earn big points towards the 2 VIP Tickets to VR Nation Conference, Austin, TX, April 27-28, 2025. This episode of the podcast and SSTIR Crazy Month is sponsored by Guesty your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. >> Discover more about Guesty in the Virtual Vendor Showcase Trust Week of SSTIR Crazy Month is also sponsored by I-Prac, your global verification and certification platform that ensures hosts and property managers are legitimate and trustworthy, thereby enhancing safety and confidence for travelers. >> Discover more about I-Prac >> Register today to attend SSTIR Crazy Month 2025 In this episode, Heather Bayer sits down with trust expert Chris Maughan from I-PRAC to explore how property managers can rebuild trust, enhance direct booking experiences, and transform skepticism into loyalty. Chris Maughan, founder of I-PRAC and a leader in trust certification for short-term rentals, joins Heather to share insights drawn from over two decades in the vacation rental industry. With a wealth of experience managing properties in the South of France, Chris has dedicated his career to understanding and building trust as the foundation for successful property management. His practical tips empower property owners to boost credibility, foster guest loyalty, and make their direct booking channels indispensable. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS596

There comes a point in every property manager's journey where they have to consider whether their chosen property management system is still the right fit.  For those who made a strong and well-researched choice early on, this may not be an issue, but for many, that tipping point arrives and needs to be addressed. So, as we kick off SSTIR Crazy Month, we're discussing a hot topic that's especially relevant for our fictional company, Stay Wise Rentals.  Over the next five weeks, we'll follow Stay Wise as they tackle various challenges and consider switching their PMS to boost efficiency and growth." In this pivotal episode, I'm joined by David Angotti, Chief Evangelist at Guesty, who brings a wealth of knowledge about the evolution of property management systems. David's expertise couldn't come at a better time as we explore the critical role these systems play in scaling operations and enhancing profitability in the vacation rental industry. Today, we're setting the stage for a month-long exploration of how modern PMS can transform a business from surviving to thriving. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS595

Around this time last year, we had an idea that grew out of a LinkedIn post by Justin Ford. He had expressed his disappointment at the limited attention given to some topics at the 2023 VRMA conference and questioned how we could get more interest in the foundational elements of our business. That was the spark for the first SSTIR Crazy month, and here we are now heading into year 2.   In this episode, the co-founders of the Vacation Rental Formula Business School share what you'll experience in this new and enhanced SSTIR Crazy 2025. Joining your host Heather Bayer, is her son and business partner, Mike - both seasoned experts in the vacation rental industry. Together they bring their insights into the foundational aspects of running a successful vacation rental business - focusing on safety, sustainability, trust, insurance, and regulations.  Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS594

If you've ever wondered how Artificial Intelligence (AI) is shaking things up in the vacation rental industry, you're in for a treat. Steve Trover has been a driving force in our industry for over 28 years, and through his company, Better Talent, he's helped over 300 property managers refine their recruitment strategies and operations. But here's where it gets exciting - Steve and his team are harnessing AI to transform everything from how job ads are crafted to how talent is optimized. In this episode Heather and Steve explore how these innovations are not just streamlining operations, but also enhancing the guest and homeowner experience. It's a conversation packed with insights, practical tips, and a glimpse into the future of AI in short-term rentals. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS593

Happy New Year! This special episode - our annual reflection on the last 12 months and a look at where we are going in 2025 - features none other than David Angotti.  David's been in the short-term rental world for years and has done it all - co-founding tech startups, building a successful property management company in the Smoky Mountains, and now serving as Chief Evangelist at Guesty. He's also an incredible storyteller and someone who just gets the ins and outs of this business like few others. Having him on the show is always a treat, and I couldn't think of a better way to set the tone for the year ahead. In this episode, we take a look back at 2024 - what worked, what didn't, and the lessons we can carry forward. From evolving guest expectations to AI tools that can transform your business, David shares his perspective on what's next for the vacation rental industry and how you can thrive in 2025. What You'll Discover: Evolving Guest Expectations: Insights into how guest expectations are shifting and what property managers can do to meet these rising standards. Technological Advancements: Discussion on the critical role of technology in shaping the operations and efficiency of vacation rental businesses. Regulatory Challenges: Overview of the regulatory landscape in 2024 and how it might affect the industry moving forward. Market Dynamics: Analysis of market trends, including occupancy rates and average daily rates (ADRs), and their implications for property managers. Actionable Strategies for 2025: David shares practical strategies to help property managers and hosts thrive in the coming year, considering the ongoing industry transformations. You Will Learn: Adaptation to Market Changes: How to remain flexible and adaptable in a rapidly evolving industry to maintain competitiveness. Leveraging Technology: Ways to integrate and leverage new technologies to enhance operational efficiency and guest satisfaction. Navigating Regulations: Strategies to effectively manage and adapt to new and existing regulations within the vacation rental sector. Understanding and Setting Guest Expectations: Tips on managing guest expectations to ensure satisfaction and repeat business. Forecasting and Planning: How to use market data and trends from 2024 to better prepare for the opportunities and challenges of 2025. Connect with David Angotti: Listeners can connect with David through his LinkedIn profile or explore further insights and resources at Guesty's website. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS592

2024 showed us that direct booking isn't dead.  On the contrary, the appetite for building a strategy for independence from the OTAs is as strong as ever, if a little more challenging.  For it to be successful, there's work involved, but for those with enthusiasm and commitment, it will be fulfilling in the long run. Joining us in this episode is Nihal Salah, a marketing strategist with a knack for demystifying marketing strategies for businesses. With extensive experience in leveraging AI to streamline marketing efforts, Nihal offers practical insights into how vacation rental businesses can develop their niche marketing strategies into practical strengths.  Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS591  

Is  Airbnb's new co-hosting network a game-changer for property management, or a challenge for traditional operators? In this episode Heather is joined by the founder of Rental Scale-up and  Global Head of Product Marketing at PriceLabs, Thibault Masson, to discuss the opportunities, threats and potential of Airbnb's latest endeavours. Thibault Masson  is a seasoned entrepreneur and thought leader in the short-term rental industry. With experience managing properties in Bali, Saint Barts, and now Venice, Thibault combines hands-on operational knowledge with strategic expertise. He offers unique insights into industry trends, regulatory challenges, and the evolution of property management practices, making him a trusted resource for property managers worldwide. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS590  

1 in 36 children in the U.S. have been identified with autism spectrum disorder (ASD), which represents a significant increase from previous years with the prevalence of autism in the U.S. increasing by 312% since 2001. While these are staggering statistics, they also represent an opportunity for vacation rental owners and managers to create the inclusive and safe spaces that families with autistic children need. And it doesn't require a huge investment. In this episode of the Vacation Rental Success Podcast, Suzanne Hacker, the founder of Spectrum Friendly Vacations, shares her ideas on how vacation rental owners can make small yet meaningful changes to create accessible spaces for these families. Suzanne Hacker is a vacation rental business coach and passionate advocate for inclusivity. She works with vacation rental hosts to design properties that accommodate families with autistic children. Drawing from her background in vacation rental management and her personal experiences, Suzanne offers practical advice on safety, sensory-friendly spaces, and effective marketing strategies to reach this growing niche. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS589  

Is SEO dead in the short-term rental space?  According to experts, it remains a vital and evolving component of digital marketing strategies for vacation rental businesses in 2024 and beyond.  In this episode, host Heather Bayer sits down with Jill McGee from InterCoastal Net Designs (ICND) to discuss SEO strategies for vacation rental websites. Together, they explore how to optimize content, adapt to AI-driven search trends, and drive direct bookings through enhanced online visibility. Jill is the Senior Digital Marketing Specialist at ICND, a web design and digital marketing platform for vacation rental businesses. With a strong background in content optimization, data analysis, and innovative marketing strategies, Jill helps property managers build powerful direct booking websites and compete effectively in the ever-evolving digital landscape. Her practical advice and deep industry insights make her a go-to resource for online growth in the vacation rental sector. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS588  

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with her business partner and son, Mike Bayer, to explore The Five Languages of Appreciation in the Workplace. Together, they discuss how these principles can be applied in vacation rental management to motivate, retain, and inspire team members. Mike Bayer is the CEO and co-founder of the Vacation Rental Formula Business School, bringing his leadership experience from the British Army and the fire service into the short-term rental industry. With a passion for fostering strong teams and creating supportive workplaces, Mike has leveraged his expertise to help property management companies build thriving teams. His insights on workplace appreciation are drawn from both practical application and formal leadership coaching, making him an authority on creating positive work environments. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS587

Following an AHA moment at the VTSTRA Conference in Vermont in early November, where AI was mentioned in just about every presentation, this episode introduces Kate Stoermer from The CEO Host to discuss the practical uses of AI in vacation rental management, from simplifying workflows to optimizing guest experience. Kate Stoermer, founder of The CEO Host, brings over two decades of business expertise and hands-on experience in short-term rental management to the conversation. With a background in healthcare administration, nonprofit leadership, and as a founding member and President of the Michigan Short-Term Rental Alliance, Kate has been instrumental in guiding property owners through the challenges of managing and scaling short-term rental portfolios. Her consulting business focuses on empowering property managers and owners with innovative solutions, including the strategic use of AI to streamline processes and improve guest satisfaction. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS586

When we talk about marketing it's often about tactical aspects like posting on Instagram, making reels or how to manage influencers.  But without a sound marketing strategy behind the tactics, the chance of them succeeding is low. In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with marketing strategist Nihal Salah, from Barcelona, to discuss the essential elements of a successful marketing strategy for vacation rental businesses. Nihal is a marketing powerhouse with nearly 20 years of experience, bridging the worlds of big business and small startups. She started out as a data analyst at Nokia, where she got hooked on the power of data to shape effective marketing. But it wasn't long before she found her true passion: helping entrepreneurs cut through the noise and build marketing strategies that drive real results. Today, as a fractional marketing officer, Nihal partners with businesses across industries, including the fast-paced world of short-term rentals. Her knack for blending consumer insights with practical, data-driven strategies has made her the go-to expert for creating marketing plans that work without all the fluff.    Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS585

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Valerie Gangas from Juniper Holiday + Home to discuss how diverse life experiences can shape success in the vacation rental business. Valerie shares how her background in hospitality, real estate, and spirituality drives her unique approach to creating memorable guest experiences and building a strong, value-driven team. Valerie Gangas is the founder of Juniper Holiday + Home, a distinctive vacation rental and property management company known for its personalized, luxurious experiences. With a background spanning hospitality, real estate, and spiritual coaching, Valerie has seamlessly integrated these diverse skills to build a business focused on creating "magic" for her guests. Her journey from working in the family restaurant business to becoming a sought-after spiritual entrepreneur has given her a unique perspective on hospitality, shaping a brand centered on exceptional guest service and a strong company culture. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS584

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Steve Trover from Better Talent to discuss the intricacies of hiring, team building, and finding the right people for the right roles. Steve shares his experience in helping vacation rental businesses build strong, impactful teams and avoid the pitfalls of poor hiring practices. Steve Trover is a seasoned entrepreneur and the founder of Better Talent, a recruitment agency tailored to the vacation rental industry. With over 34 years of experience and having founded 16 companies, including All-Star Vacation Homes, Steve brings a wealth of knowledge in managing and scaling businesses. His expertise lies in building world-class teams and solving the complex challenge of getting the right people into the right seats, which can make or break a company's success. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS583  

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Christine Smith from CS Consulting 101, to discuss how showing up in the workplace impacts communication, relationships, and ultimately, the success of a vacation rental business. Christine Smith is a seasoned hospitality professional with over 20 years of experience in the industry. Having started her journey as a live-in host and evolving into property management, Christine is now the founder of CS Consulting 101, where she helps businesses improve internal communication and team dynamics. Her expertise lies in fostering self-awareness and strengthening relationships within teams to enhance guest experiences. In this episode, Christine shares her insights on how understanding and refining the way we “show up” in the workplace can lead to better business outcomes. What You'll Discover: The Power of Showing Up: Christine explains the concept of "showing up" and why self-awareness and emotional intelligence are key to strong leadership and successful business operations. Internal Communication Matters: Heather and Christine talk about  how the way leaders communicate with their teams can trickle down to influence guest experiences, staff morale, and overall business success. Strategies for Better Team Dynamics: Christine shares actionable strategies to improve team communication, such as creating a safe space for open dialogue and addressing difficult conversations without fear. Guest Experience Starts from Within: Learn how the internal culture of your team directly impacts how guests perceive your service and how to ensure your management style supports positive guest interactions. Self-Development in Leadership: Christine talks about the importance of self-development and how leaders can grow by embracing challenges and learning from their emotional triggers. Improving Relationships with the Community: Heather and Christine discuss the vital role that strong relationships with local communities play in the success of vacation rental businesses and how leaders can show up for the community just as they do for their teams. You Will Learn: How self-awareness can transform leadership styles and team communication. Techniques to foster a safe space for honest conversations within your team. Why emotional intelligence is crucial for both guest relations and staff management. How internal team dynamics can impact the guest experience and business growth. Actionable steps to improve leadership presence and positively influence team morale. Methods to engage with and support your local community as part of your business strategy. Connect with Christine Smith: LinkedIn: Christine Smith on LinkedIn  Website: CS Consulting 101  Additional Resources: Book Recommendation: Dare to Lead by Brené Brown – A recommended read by Christine for anyone looking to enhance their leadership skills and communication within a team. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS582

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Tammi Sims, Vice President of Partnership Experience at Extenteam, to discuss the benefits of hiring virtual assistants for short-term rental businesses, and how property managers can integrate remote team members to enhance efficiency and guest experience. Tammi brings over a decade of experience in the short-term rental industry, having started her journey as a short-term rental home owner, and later transitioning to a role in a tech start-up. Now at Extenteam, she focuses on helping property managers connect with virtual assistants to streamline operations. Tammi has a deep understanding of hospitality, guest communications, and team dynamics, making her a key figure in supporting companies looking to scale with remote staffing solutions. ________________________________________________   Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS581

Hiring and onboarding new team members is a significant activity within a property management company, yet it gets limited attention in posts and articles.  But as Better Talent's Steve Trover said recently, “A well structured onboarding plan increases the chance of long-term success and retention by over 80%”.   In this episode Heather Bayer sits down with business partner, Mike Bayer from the Vacation Rental Formula Business School to discuss how to transform new hires into top performers in a property management company by delivering foundational training in the early days of employment. __________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS580

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Simon Lehmann, founder and CEO of the consulting firm AJL Atelier, to discuss the impact of Airbnb's Experienced Co-Hosting Program on the property management industry and the challenges professional property managers face in a rapidly evolving ecosystem. Simon Lehmann is a leading expert in the vacation rental industry and the founder of AJL Atelier, a global consulting firm that focuses on professionalizing the short-term rental and property management space. With over 20 years of experience, Simon has been instrumental in helping property managers navigate the complexities of the industry. His insights, drawn from working with both small businesses and large corporations, offer a roadmap to success in an increasingly competitive and fragmented market. ________________________________________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS579

The best way to introduce new team members to Vacation Rental! Sign them up for our new THRIVE Essentials Program... Find out more: >> https://vacationrentalformula.com/thrive-essentials-PMC _______________________________________________________________________ Over the past 3 years, the Direct Book movement has matured to a dedicated effort to break free of the OTA stranglehold for those operators who see the folly in putting all their eggs in the Airbnb basket.  In this episode, Heather is joined by Jenn Boyles, one of Book Direct's strongest advocates, to talk about dispelling myths around direct bookings, the benefits of shifting away from reliance on OTAs (Online Travel Agencies), and how to make more money with more control through targeted strategies. Jenn Boyles is a seasoned vacation rental industry expert and the driving force behind the Direct Booking Success Summit, an online event focused on helping property managers and hosts maximize their direct booking potential. With years of experience managing her own rental properties and a deep understanding of the challenges that come with relying on platforms like Airbnb, Jenn has dedicated her career to educating others on how to gain more control, increase profitability, and build sustainable guest relationships through direct bookings. Her summit brings together industry experts to share proven strategies and insights that empower hosts to reduce OTA dependency. _______________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS578

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Julie Marks from the Vermont Short-Term Rental Association (VSTRA) to discuss the importance of local alliances, networking, and navigating regulations in the short-term rental industry. Julie Marks is a dedicated homesteader who began her journey into the vacation rental industry as a means to support her rural lifestyle. With two of her own rental properties and a growing portfolio of managed homes in Vermont, Julie's expertise in regulatory issues and advocacy has positioned her as a key voice in the industry. She has served on the Government Affairs Committee for VRMA and is passionate about creating a network of owners and managers committed to responsible renting and improving standards in the vacation rental space. ____________________________________________________________________________ Secure your spot on the Vacation Rental Management Growth Accelerator Coaching Program. Join Heather and special guests in solving your business challenges: >> https://www.vacationrentalformula.com/vrm-growth-accelerator-program Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: >> https://vacationrentalformula.com/thrive-live-webinar   Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS577

This week brought a 2022 tragedy into focus as two vacation rental property owners plead guilty to multiple misdemeanors and code violations in a fire that killed 2 young women. Sadly, this is just one incident among many that could have been so easily avoided, yet safety in our business remains a topic that gets minimal attention. In this episode, the industry's leading expert in safety, Justin Ford, explores the ways property managers and hosts can get ahead of potential safety issues by taking simple steps to protect themselves, their homes in their care, and their guests.  Justin shares statistics that show how important safety is to the people who are seeking accommodation, and how focusing on this can actually boost business and impact the bottom line. With a background as a firefighter and Coast Guard officer, Justin's journey into vacation rental safety began after a life-altering incident involving a guest injury. Since then, he has dedicated his career to creating safer environments in the industry through education, inspections, and certification programs. As Breezeway's Director of Safety and Certification Programs, Justin has become a trusted authority, helping property managers around the world implement safety protocols that save lives. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS576

We all know about virtual assistants and how valuable they can be to a company looking for flexible, short-term or part-time help with guest services, administrative tasks and social media management.  But what if you need more executive level assistance but aren't ready to take on someone full-time?  This is where fractional leaders come into their own. It's a relatively new area and we are now seeing more very experienced and professional people offering their services on a fractional basis.  That means they become embedded into a company on a short-term, part-time  contract. Alex Husner and Michelle Marquis are both fractional leaders and share their experience of working with both property managers and vendor companies in this unique way. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS575

Jeff Bartsch has edited over 100 episodes of the hit show, American Ninja Warrior, over the last 11 years.  He says that when you can take five hours of video footage and create a 90-second piece that shows who the contestant is, what they do, and why they are so different, it makes a powerful piece of content.  And now he's joining Heather to talk about the nature of storytelling and how we can use it to build meaningful connections and drive business success. Jeff is also a communication strategist at Story Greenlight, where he empowers professionals to attract and retain their ideal clients by leveraging the power of story. With his background in Hollywood, where he shaped content for major media outlets including ABC, NBC, Disney, Apple, and Netflix, Jeff brings a wealth of experience to the table. His expertise extends beyond entertainment, having been recognized as a top thought leader in the accounting advisory world, supporting thousands of students and clients across 50 countries. Jeff's passion lies in helping others harness the potential of storytelling to build successful businesses. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS574

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Nick Russell, the COO and VP of The Cottages on the Key, to discuss their unique approach to hospitality that sets them apart in the vacation rental industry. Nick brings a dynamic and personalized approach to vacation rental management. With a background marked by an unusual entry into the industry through a personal experience, Nick's leadership is characterized by a commitment to exceptional guest experiences and a profound emphasis on company values and hospitality standards. His innovative strategies and personal touch have significantly shaped the operations and guest satisfaction levels at The Cottages on the Key. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS573

In this episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Matt Landau from VRMB (Vacation Rental Marketing Blog) to discuss the importance of creative interventions in the vacation rental industry and how stepping outside of your comfort zone can lead to innovation and growth. Matt Landau, a seasoned thought leader in the vacation rental industry, has been instrumental in helping property managers and owners elevate their businesses through intentional leadership and innovative thinking. With a background in founding the Vacation Rental Marketing Blog (VRMB) and organizing transformative retreats, Matt has consistently encouraged industry professionals to embrace creativity and re-evaluate their business models. His deep insights into operational efficiency, guest experience, and team dynamics have made him a trusted voice in the short-term rental community.  ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS572

Investing in personal development is a no-brainer for the most successful people in this business.  They have mentors; they  hire coaches and join mastermind groups, and along the way, transform their mindsets.   But how do you know what is right for you? In this episode Heather Bayer talks with Cliff Ravenscraft, a renowned coach, mentor, and mastermind leader, to explore the transformative power of coaching in business. Cliff shares his journey from teaching podcasting to becoming a mindset and business strategy coach, highlighting the importance of coaching, consulting, and mastermind groups in achieving business success.  ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS571  

How do you show appreciation to your work colleagues?  Do you spend time with them, give them words of praise, give the occasional gift or ask if they need help.  You probably do all of the above, but did you know some of your team members will prefer one type of appreciation to another?   In this episode Dr. Paul White, a psychologist, author, and speaker, talks about the importance of appreciation and vibrant workplace culture in the vacation rental business and offers tips on how to deliver targeted appreciation. Dr. White shares his expertise on creating a workplace where employees feel valued and appreciated, which in turn leads to higher motivation, better teamwork, and exceptional guest experiences. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS570

For some aspiring property managers, the challenge of setting up a business, learning the ins and outs of every aspect of operations, marketing and business development, and software setup is a lot to take on. This is where a franchising model can offer a significant advantage. In this episode of the Vacation Rental Success Podcast, host Heather Bayer speaks with Lukas Krause, CEO of SkyRun Vacation Rentals, about how franchising can simplify the process, providing the tools, training, and support needed to thrive in the competitive vacation rental market. ‍What You'll Discover: Lukas's Journey: Lukas discusses his transition from managing the largest single-family property management firm in the US to leading SkyRun Vacation Rentals. Franchising Fundamentals: Hear about the core aspects of franchising within the vacation rental industry, including the support and resources provided to franchisees, and how the franchise model can help property managers succeed. Overcoming Market Challenges: Lukas offers insights into the current challenges faced by property managers, such as increased competition and market saturation, and shares strategies to stand out and thrive. The Role of Technology and Data: Discover how SkyRun leverages technology and data to optimize pricing, marketing, and guest experiences, ensuring franchisees can compete effectively in a crowded market. Building a Strong Brand: Lukas emphasizes the importance of maintaining high standards and delivering exceptional guest experiences to build a strong, recognizable brand in the vacation rental industry. Regulations and Advocacy: Heather and Lukas discuss the importance of navigating local regulations and the role of advocacy in ensuring sustainable growth for the vacation rental industry. You Will Learn: Benefits of Franchising: Understand how the franchise model can reduce risk and provide a proven system for success in the vacation rental industry. Effective Property Management: Gain insights into best practices for managing vacation rental properties and delivering exceptional guest experiences. Market Differentiation: Learn strategies to differentiate your vacation rental business and attract more guests. Navigating Regulations: Find out how to effectively handle local regulations and advocate for the vacation rental industry. Growth and Scalability: Discover how to scale your property management business efficiently with the support of a franchise. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS569

In this episode of the Vacation Rental Success Podcast, host Heather Bayer discusses the untapped potential of accessibility in vacation rentals with Adam Norko, host of The Art of Hospitality Podcast, and Lorraine Woodward, founder of Becoming rentABLE. What You'll Discover: ●       First Mover Advantage: With 26% of the population having a disability, less than 1% of vacation rentals in the US are accessible. This represents a significant business opportunity. ●       Personal Stories: Heather shares her personal experiences with her step-granddaughter who is severely autistic, highlighting the challenges faced by families seeking accessible vacation rentals. Lorraine and Adam provide insights from their own experiences and the broader community. ●       Accessibility Beyond Wheelchair Access: The discussion expands beyond the common perception of accessibility, covering mobility, cognitive needs, sensory issues, and more. ●       Statistics and Market Potential: Lorraine provides eye-opening statistics, including the expected increase in the senior population and the broad scope of disabilities, both permanent and temporary. ●       Challenges in the Industry: Adam and Lorraine discuss the current shortcomings in the vacation rental industry regarding accessibility and how ignorance can no longer be an excuse as awareness grows. ●       Becoming rentABLE: Lorraine introduces Becoming rentABLE, a listing platform focused on accessible short-term rentals, offering a comprehensive approach to accessibility beyond just physical modifications. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS568

In this insightful episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Amber Hurdle, the host of the Bombshell Business Podcast and author of The Bombshell Businesswoman. Inspired by a recent newsletter from Amber, Heather explores the fascinating world of AI and its impact on personal and professional branding in our vacation rental business. Amber shares her expertise on integrating AI effectively into your business strategy, ensuring you harness its power while maintaining authenticity and emotional connection with both guests and owners. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS567

In this solo episode of the Vacation Rental Success Podcast, Heather delves into the foundations of a strong property management business. Drawing on her 20 years of experience as a property manager, where she made a lot of mistakes and missteps, she shares valuable insights and lessons learned to help listeners navigate the ever-changing landscape of the short-term rental business.‍ You'll discover the importance of: ·        Learning the Industry's History: Spoiler alert! This business didn't start with Airbnb. ·        Being Intentional with Your Niche. ·        Creating a Business Plan. ·        Building Key Community Relationships. ·        Finding a Mentor or Consultant. ·        Knowing Your Location. ·        Understanding Regulations and Restrictions. ·        Conducting a SWOT Analysis. ·        Tracking Metrics and KPIs. ·        Familiarizing Yourself with Industry Jargon. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS566

In this episode of the Vacation Rental Success Podcast, host Heather Bayer welcomes Brittany Blackman of Breathe Easy Rentals and Sean Kemper from ETI Solutions. They discuss their innovative housekeeping workshops launched in the spring in the Florida Panhandle and Orange Beach, Alabama, emphasizing the importance of housekeeping training and mindfulness in property management. Heather also shares insights from Rob Walker's book, "The Art of Noticing," and how it ties into enhancing attention and creativity in the vacation rental industry. What You'll Discover: Housekeeping Training Initiatives: Brittany and Sean explain their approach to housekeeping workshops, highlighting the need for practical, front-line training in the vacation rental industry. The Art of Noticing: Heather introduces concepts from Rob Walker's book, "The Art of Noticing," discussing how being more mindful and attentive can improve business operations and guest experiences. Workshop Highlights: Learn about the unique and engaging activities used in the workshops, such as bed-making competitions and communication games, designed to foster better teamwork and attention to detail. Challenges in Housekeeping: Brittany and Sean discuss the current challenges in housekeeping, from finding reliable cleaners to maintaining consistent quality standards, and how their workshops address these issues. Importance of Mindfulness: Heather and her guests delve into how mindfulness practices can help property managers and housekeeping staff notice and address the small details that can significantly impact guest satisfaction. Combining Training Programs: A teaser about potential future collaborations between Heather, Mike, Brittany, and Sean to provide comprehensive training that combines THRIVE principles with housekeeping best practices. ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS565

In this insightful episode of the Vacation Rental Success Podcast, host Heather Bayer sits down with Rachel Alday, co-founder of Abode Luxury Vacation Rentals, to discuss the crucial role of company culture in the short-term rental business. Rachel shares her journey of growing a family-owned business into a highly respected company, emphasizing the importance of building a team that embodies core values and delivers exceptional hospitality.  ________________________________________________________________________________________________________ Discover the THRIVE Training System and attend an information session to get your questions answered about our foundational team training: https://thrive.vacationrentalformula.com/thrive-live-webinar. Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS564