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9 episodes with cassie tucker
9 episodes with cassie tucker
5 episodes with cassie tucker
2 episodes with cassie tucker
2 episodes with cassie tucker
2 episodes with cassie tucker
In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.Learn About...- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.Our Guest...Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she's guiding clients toward meaningful customer connections or building community through content. She's also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.~._.*._.~Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!Take our LISTENER Community Survey!!! HERE** Our editor Avri makes amazing music! Check out his music on Spotify! **
Wondering how to actually stand out on LinkedIn without sounding robotic or desperate? In this episode, we sit down with marketing strategist Cassie Tucker to unpack exactly what works (and what doesn't) when it comes to personal branding, content creation, and meaningful networking on LinkedIn.Cassie shares her step-by-step tips for optimizing your profile, crafting a headline that attracts the right people, and building trust without oversharing. Whether you're looking for new clients, networking opportunities, or a job, this conversation breaks down the strategies that help LinkedIn work for you—without feeling cringey or overwhelming.From dealing with imposter syndrome to writing posts that actually get engagement, Cassie offers practical, clear advice to help you show up with confidence and build a presence people want to follow.Key Points:What to include (and avoid) in your LinkedIn profile and headlineHow to balance professionalism with personality in your postsThe do's and don'ts of connecting and networking on LinkedInContent strategies that build credibility and spark real engagementTips for job seekers: how to show up without oversharingUsing the PIE Framework (Performance, Image, Exposure) to build authorityCassie's favorite ways to generate story-driven content that resonatesResources:Cassie Tucker on LinkedIn – www.linkedin.com/in/cassaundrapalmer/Marketing Happy Hour Podcast – marketinghappyhr.comWant Cassie's LinkedIn Post Prompts? Send her a message on LinkedIn and she'll share it with you!----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a
94 : The Flow: Episode 94 - How to Market Your Podcast with Cassie Tucker Ecamm Network Listen to The Flow Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can initially seem daunting; it's easy to feel overwhelmed when starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.In this week's episode of The Flow, Doc & Katie are joined by Cassie Tucker from The Marketing Happy Hour Podcast to talk all things marketing for podcasters. We'll ask her what you need to know to properly market your show, pro tips for success, and what not to do... along with all of your questions.Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal in her work with her clients is to drive meaningful connections, build community, and fuel sales growth.In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients.Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. Additionally, Cassie is the co-host of podcasts for Universal Studios and The Leadership Crucible Foundation. In her free time, Cassie enjoys visiting the Orlando theme parks and spending time with her husband and two dogs.Learn more about Marketing Happy Hour: https://www.marketinghappyhr.com/Connect with Cassie on LinkedIn: / cassaundrapalmer Instagram: / cassiejoytucker If you haven't already, please consider signing up for our FREE podcasting course at https://ecamm.ck.page/podcastWelcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly show will take you step-by-step through the process of video podcasting. Our focus is on building efficient and effective workflows so that your content shines.Join us Tuesdays at 12pm Eastern on YouTube and subscribe and listen on your favorite podcast platform. Audio only podcast episodes drop a week after the live video streams. LINKSEpisodes & show notes at https://flow.ecamm.comFreebies at https://ecamm.tv/flowfreebiesTry Ecamm at https://www.ecamm.com Try Descript at https://www.descript.comTry Captivate at https://captivate.fm Try Speedify at https://www.speedify.com #videopodcasting #videopodcast #theflowecammWelcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview...
In this special Thanksgiving week episode, I'm doing things a little differently! I wanted to take a moment to reflect, express my gratitude, and answer some of your questions–from career pivots to balancing entrepreneurship. Key Takeaways: Gratitude Practice: Discover my recent 3x3 gratitude practice and how it's helping me stay grounded during the chaos of the holiday season. Career Pivots: Tips for transitioning into new categories, and steps to identify transferable skills, build your network, and develop the expertise needed to pivot into a new industry. Gaining Experience: The power of freelancing and raising your hand for new opportunities. Plus, leveraging your current role to build relevant skills and experimenting to grow. Navigating Promotions: How to embrace a promotion with gratitude while preparing for new challenges. Skills to develop, leaning on mentors, and how to align with your leadership for support. Balancing It All: My honest approach to juggling entrepreneurship, consulting, and podcasts, including time-blocking, sleep, and fueling your energy. Pandemic's Impact on Social Media: How COVID-19 reshaped social media marketing and why community and human connection are more vital than ever. Thank you to YOU for being a part of this incredible journey. ____ Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE Open Jobs group on LinkedIn: Join now Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
In this episode of the Purpose Profits and Pixie Dust podcast, Lindsay Dollinger shares her experiences and lessons learned from attending the Momentum Weekend Conference hosted by Lou Mongello in Orlando. She underscores the significance of 'getting in the room' with like-minded individuals to boost both business and personal growth. Lindsay narrates her chaotic travel experience due to Hurricane Helene and emphasizes her pre-planned strategy for attending the conference, which involves prioritizing sessions that align with her goals while remaining open to unexpected gains. She shares insights from several speakers, including Kyle Scott from Thinkerific, who discusses the value ladder and offer stack, and Matt Briel from Lulu.com, who encourages repurposing content into books. Conor Brown talks about storytelling's importance in connecting with audiences, and Cassie Tucker offers tips on branding and storytelling from Donald Miller's teachings. Lindsay reflects on key takeaways such as the power of simplicity, storytelling, and maintaining strong client relationships. Lastly, she encourages listeners to join supportive communities and continuously strive for personal and business growth. 00:00 Introduction and Conference Overview 02:54 Travel Challenges and Arrival 07:53 Key Takeaways from the Conference 08:50 Insights on Course Creation and Marketing 18:11 The Power of Storytelling in Business 22:27 Final Thoughts and Encouragement Connect with Lindsay: Join the Confident and Ambitious Mastermind: https://www.lindsaydollinger.com/mastermind Connect with Lindsay: https://www.lindsaydollinger.com Join the Purpose, Profits, and Pixie Dust CEO Society for just $22 a month: https://www.lindsaydollinger.com/offers/vepQmVhq Get 10% off your order at https://www.bellablingshop.com with code PODCAST Tag @purposeprofitsandpixiedust on IG when you listen and share the show! Please subscribe to the show and leave a quick review! Appreciate you!
This week, host Cassie Tucker is doing a solo episode, taking a moment to reflect on nearly a decade in her career, with five of those years dedicated to building her own business. As she celebrates these career milestones, Cassie shares some hard-earned lessons and insights for professionals looking to grow, adapt, and thrive. From staying grounded in personal values to the power of genuine relationships, this episode dives into the strategies that have helped her navigate challenges, push forward, and build a fulfilling path in marketing. Cassie opens up about the challenges she's faced in 2024 and how these experiences led to a powerful exercise in reflection. Whether you're starting out, making a career shift, or just looking for a new perspective, tune in for practical advice and takeaways to apply on your own journey. What You'll Learn: Aligning with Your Values: Cassie shares how saying yes to work that aligns with your core values creates a foundation for a fulfilling career. Learn why choosing clients, projects, and partners intentionally can make a huge difference. Building Relationships that Matter: How genuine, invested relationships are the cornerstone of a successful career. Cassie discusses the importance of asking questions, celebrating others, and maintaining connections that go beyond networking. Becoming a Resourceful Problem-Solver: Cassie talks about the power of tackling challenges independently before seeking help, a practice that has built her confidence and demonstrated her resourcefulness to leaders. Staying Humble and Always Learning: Learn how a humble attitude keeps you open to continuous growth, and why it's essential in a constantly evolving industry like marketing. Connect with Cassie: LinkedIn ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Today, we're diving deep into the world of social media marketing with two incredible women who have thriving careers in this dynamic field of social media. Introducing the duo of Marketing Happy Hour, Erica Spitzley and Cassie Tucker. In this episode, we're going to: Explore their social media journeys Uncover the secrets to their entrepreneurial success Find out how they built their social media brand from the ground up Whether you're looking to make a career change or just curious about the behind-the-scenes of social media marketing, this episode is packed with valuable insights and actionable tips.
"C-Roc" welcomes two dynamic guests, Cassie Tucker and Erica Spitzley from the Marketing Happy Hour podcast. Since 2015, Cassie and Erica have built a vibrant community for millennial and Gen Z marketers, offering insights and resources to navigate the ever-evolving marketing landscape. Tune in as they share their journey from college friends to co-hosts of a successful podcast that not only highlights industry leaders but also serves as a learning platform for aspiring marketers. Discover the power of podcasting, community building, and the importance of happy hour in fostering genuine connections and impactful conversations. Whether you're a seasoned marketing professional or just starting Cassie and Erica provide valuable advice on leveraging digital tools, building a strong network, and continuously evolving in your career. Plus, get a sneak peek into their plans, including speaking engagements, a potential course, and the development of their podcast network, MHH Media. Don't miss this episode filled with laughter, insights, and a whole lot of inspiration. Website - https://www.marketinghappyhr.com/ Social Media Links/Handles: https://www.instagram.com/marketinghappyhr https://www.linkedin.com/company/marketing-happy-hour/
This week, Cassie and Erica walk through the interview process from both a talent (job seeker) and brand (hiring manager/HR team) perspective. They've narrowed down their best interview and offer negotiation tips from their years of experience on both sides as well as all of the conversations they've had over the years as mentors to young professionals, with friends in the industry, and among the Marketing Happy Hour community to share in this episode. Here's what we're diving into: Tips for navigating the interview process as a job seeker both in person and over Zoom: the importance of preparation, being presentable and engaged, and showcasing your accomplishments alongside your personality. Tips for hiring managers conducting interview processes: the impact of transparency and caring about the talent experience (check out the Alma careers page referenced here), how to navigate assignments, and what to include in your job descriptions to narrow down your applicant pool to the *right* talent. Tips for negotiating an offer from the talent side: what you can negotiate outside of salary, and why backing up any negotiation ask with clear quantitative data is important (check out our recent episode with Tori Dunlap of Her First $100K to learn more). + For hiring managers: how to ensure your offer will be accepted! NYC EVENT WAITLIST! Sign up to learn more and join us for a (FREE) encouraging evening of networking, learning and connecting with the Marketing Happy Hour community in New York City, in partnership with Creative People! Event date: June 27, 2024 Check out our Job Board - updated weekly! Join our LinkedIn group: Marketing Happy Hour | Open Jobs Sign up for the Marketing Happy Hour email newsletter! Other career-focused episodes you'll love if you enjoyed this episode: 4 Actionable Tips for Career Growth | Marketing Happy Hour Co-Hosts Cassie Tucker + Erica Spitzley Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions How to Find a Mentor | Matthew Miller of Orlando Informer A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups. If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don't forget to tell them you were referred by Marketing Happy Hour! ____ Say hi! DM us on Instagram - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best minds in marketing to share insights and strategies for businesses of all sizes. In this episode they chat with Behind the Review host Emily. Marketing Happy Hour Podcast Theme Music by Ali Schwartz and Meserole SoundMore about the episode
Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Happy Hour podcast, where they have built a community of some of the best minds in marketing to share insights and strategies for businesses of all sizes. In this episode they chat with Behind the Review host Emily. Theme Music by and
This week, Cassie and Erica sit down for a solo episode to chat through four actionable tips that will truly impact your career journey. Here's what we're diving into: Tip #1: Build Your Network - It's Your Greatest Asset Tip #2: Build Your Personal Brand (on LinkedIn + beyond) Tip #3: Do Things That Scare You Tip #4: Build Your Skills Download our Marketing Happy Hour Starter Kit Join our LinkedIn group: Marketing Happy Hour | Open Jobs Check out our Job Board Other career-focused episodes you'll love if you enjoyed this episode: Job Seeking Tips Straight from HR...Candidates, Take Notes! | Stephanie Pagan of ILIA Beauty Perfecting Your Resume and Nailing Your Next Interview | Tim Dyck of Best Culture Solutions Stepping Into Your Career with Confidence | Motivational Speaker Genesis Vaquero How to Find a Mentor | Matthew Miller of Orlando Informer A Marketing Recruiter's Advice for Today's Job Seekers | Matthew Kanter of Creative People Is it Time for a Career Shift? | Ashley Menzies Babatunde of No Straight Path Why You Should Attend Industry Events (+ An Inside Look at POSSIBLE 2024) | Christian Muche of POSSIBLE This episode is brought to you in partnership with Creative People. Creative People offers a human-first approach to the recruiting process for both brands and talent to help build best-in-class product, design, and marketing teams for the world's most disruptive startups. If you're looking for an excellent partner to assist you in searching for and hiring your next team member, head to creativepeople.com to get started! Don't forget to tell them you were referred by Marketing Happy Hour! ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Join our FREE MHH Insiders online community to connect with Millennial and Gen Z marketing professionals around the world! Get the latest from MHH, straight to your inbox: Join our email list! Follow MHH on Social: Instagram | LinkedIn | Threads | Twitter | TikTok | Facebook New to Marketing Happy Hour (or just want more)? Download our Marketing Happy Hour Starter Kit This podcast is an MHH Media production. Learn more about MHH Media! Interested in starting your own podcast? Grab our Podcast Launch Strategy Guide here. --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support
Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your media kit resonates with your intended audience.The discussion also explores strategies to overcome common challenges, such as compensating for a lack of testimonials and differentiating your media kit in a saturated market. Cassie emphasizes the significance of adapting your media kit to reflect your evolving brand and audience.Get ready to learn the nuances of effective media kit design, the role of authenticity, and how to approach brands for collaboration. This episode is a treasure trove for content creators, influencers, and entrepreneurs eager to make their mark.Key Points:Principles of effective media kit design: simplicity, storytelling, and personalization.Overcoming obstacles like lack of experience or testimonials in your media kit.Tailoring your media kit to different brands and keeping it up-to-date.Strategies for reaching out to brands and establishing meaningful collaborations.Resources:Cassie Tucker's LinkedInMarketing Happy Hour PodcastCassie Tucker's Website----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about...
“The biggest thing that I think businesses get wrong is they try to be a little bit too cute or clever or fun with their message and the clear message inside of that fun nature ends up getting lost and we confuse the customer.” - Cassie Tucker In This Episode You Will Learn: how strategic marketing coupled with a flexible mindset can be a game-changer. about the tools and strategies that can transform your marketing efforts. the importance of aligning marketing, sales and customer success. Cassie Tucker Cassie Tucker is an ever-curious entrepreneurial mind in strategic marketing. Known for her ability to translate grand marketing strategies into manageable steps, Cassie also emphasizes cultivating a flexible mindset – a valuable asset for both personal and professional growth. Episode Resources: Cassie on LinkedIn This episode is brought to you by the G.A.M.E. Plan Notebook Catch Up On Our Last 3 Episodes: Strategies for Creating Valuable Content that Ranks with Seth Goldstein Podcasting & Sales - How They Go Together with Collin Mitchell Micro Events with Jeff Bajorek, Scott Leese and Larry Long Jr. Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com
Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media. Cassie Tucker is the Co-Founder and Director of Marketing for CAMM Media, a digital media agency providing marketing strategy and organizational solutions to small business owners. Together, Erica and Cassie host the Marketing Happy Hour podcast, a weekly happy hour with their peers in marketing, where they're sharing career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Their past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne's, and more. Whether you're working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: marketinghappyhr.comWATCH INTERVIEW ON YOUTUBE: https://youtu.be/lUYWMGYbohI--Get your free dream career guideFollow Marketing Happy Hour on InstagramJoin the Marketing Happy Hour email listCatch up on other podcast episodes on Apple and SpotifyFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupStart your own Stan StoreCheck out Michelle's YouTubeLeave a review for Social Media Decoded Support the show
If you're a copywriter, content creator, or lover of Donald Miller's Building a StoryBrand—this episode is for you! This week we sat down with Cassie Tucker, a Marketing Strategist, Copywriter, Podcaster, and the Founder of CAMM Media to talk about her journey in the marketing industry and her passion for building marketing strategies for small business owners. Cassie walks us through her approach to getting to know her clients and their story, to ultimately infuse the essence of who they are across multiple channels through the power of copywriting! This is definitely an episode where you'll want to take notes. Tune in every week for new episodes where we help marketers and business owners stay in the know! About the Brick Media Podcast: This is the official podcast for Brick Media, an award-winning social media agency in Tampa, FL. We help marketers and business owners stay in the know. We do that by interviewing professionals in the marketing industry about current trends, career paths in marketing, social media strategies and much more! Thanks for being here. Get In Touch With Us! Instagram: https://www.instagram.com/brick_media Website: https://www.brickmediagroup.com Share with a friend or colleague. We appreciate you! - Produced by Brick Media Group LLC Recorded in sunny Tampa, FL - Check out our CEO's podcast, Brick By Brick with Jake Kurtz
Cassie Tucker joins Donald Forgione on the Tailgate to discuss marketing strategies to highlight your operation. Cassie is a very talented Marketing professional. She co-hosts the Marketing Happy Hour podcast sharing insight into social media, brand marketing, and much more. Cassie is a business owner focused on marketing and is passionate about helping her clients succeed. Find her online at marketingwithcassie.com
“When you're building a product or a business, for that matter, a business is just a business or a product is just a product until someone or something gives it meaning.” - Cassie Tucker AIR - Courting of a Legend This week, Cassie Tucker joins Mke to discuss key lessons from AIR, that apply to business, life, and sales. AIR, is the recent movie directed by Ben Affleck, that covers the courting of Michael Jordan into the NIKE brand. Cassie Tucker Cassie is a highly-regarded marketing strategist and branding expert, known for her innovative approach to helping entrepreneurs create meaningful connections with their customers. With years of experience working with emerging businesses, Cassie brings a wealth of knowledge on creating memorable brands that resonate with target audiences. A true believer in the power of storytelling, she understands the importance of crafting powerful narratives to drive sales and forge emotional connections with consumers. In this episode you will learn: The impact of an authentic, meaningful and emotional brand narrative and story. The importance of understanding your competitors and setting expectations. The benefits of joining forces and capitalizing on individual strengths. Episode Resources: Cassie on LinkedIn Cassie on Instagram Marketing Strategy + Copywriting with Cassie Ford vs. Ferrari episode with Jeff Bajorek Catch up on our last 3 episodes: Read This or Die with Ray Edwards Experience Mindset with Tiffani Bova Building a Winning Culture: Lessons from the Frontlines with Dan Bradley Connect With Us! Instagram YouTube Twitter LinkedIn www,findmycatalyst.com Please share this podcast episode with friends and colleagues and leave us a review and rating via your favorite podcast platform.
In this episode, Tim shares his best tips for job seekers especially how to handle employment gaps on your resume. There are ways to position yourself whether you are straight out of college with little to no industry experience or are are wanting to transition from one industry to another. Tim and Cassie Tucker share tangible examples to further guide you as you put together a resume that will give you the advantage. Episode highlights: How to write a resume headline that will get you noticed What type of tough questions you might face when making a pivot and how to best answer them How to use synergy to your advantage when trying to get your dream job Tim and his team love helping people through the challenges that come up when crafting an effective resume! Be sure to reach out! Quotes: “We underestimate the past experiences we've had, and how they're relevant to future experiences.” “Have a resume that speaks to the potential job.” Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions Email: tim@bestculturesolutions.ca
"It does not work to make noise and get noticed without making an offer." A recent conversation with Cassie Tucker and Lee Cockerell inspired me to reflect on two stories from my high school days. There were two different situations where I made big gestures without making an offer. Did you know that having a happy ending is an opportunity for conversions in your business? It is important to make an offer when trying to get attention for your business. But it is about more than just drawing attention to the business. You need to make clear offers, only ask for one action, test offers, pay attention to customers, and add a sense of urgency. In this episode, you will discover: 1. how clever marketing with no offer can be detrimental to business 2. the key elements of effective offers 3. why it is important to pay attention to customer needs when making an offer My third story highlights just how confusing it can be when no offer is made. So here is my offer to you. Go to Jodymaberry.com and get on the email list. With emails, I can tell stories in a different way than I can in a podcast. Episode Highlights: [00:07:33] People need to be told what you want them to do. It does not work to put out a podcast episode every week and never make an offer to somebody. How can we make better offers? [00:09:43] A lot of content should be driven towards value and adding value to the customer. Be clear about what you want people to do, and then just ask one thing. Don't make too many offers. Just make the one that's right for them. Testing and seeing what resonates and lands with your customers is really important. [00:13:33] Ask people first and pay attention to what the customers are saying before you create an offer. [00:16:40] Give people maybe two or three steps to take and just paint it out for them. Be very clear on what the next step is and what you want them to do. Connect with Jody www.jodymaberry.com About Jody - https://jodymaberry.com/about-jody-maberry/ Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Twitter: https://twitter.com/jodymaberry
During this episode Cassie and I talk about how to network genuinely. Tim shares a powerful example of how genuine networking led to a mentorship that far outweighs any professional reward or fulfillment, and helped him gain the courage to take the leap and begin Best Culture Solutions. Episode highlights: How to personalize your outreach when you are reaching out to someone you admire Tips on how to use company events to your advantage How to utilize social media to grow relationships and gain business Be sure to check out Cassie Tucker's challenge at the end of the episode as a way to put today's topic into action! Quotes: “When it comes to networking, you just never know what you're unlocking.” “All it ever takes is one person to notice that you can bring value.” Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions Email: tim@bestculturesolutions.ca
Cassie Tucker and I recently attended Podfest. Cassie returned to discuss the lessons we took away from our experience. The first lesson comes from the current trends in the podcasting industry. AI assisting in streamlining tasks and podcast management. The importance of building community on your show. The emphasis on utilizing video was very prevalent. It is an exciting time to be podcasting. Cassie presented on her first panel during Podfest, and a takeaway from her experience can applies to podcasting in general. Think about how you can get to the point quicker. You don't want to lose people. You want to add as much value as possible. Be intentional and strategic about what you present and how. Lou Mongello is a proponent of speaking to one listen. You may have hundreds or thousands, but speak like the conversation is one-on-one. The biggest theme we took away is to continue to ask, “how can I continue to add value to my audience.” Service is the number one objective. Money will follow. The most exciting thing about podcasting is the opportunities. You can automate. You can innovate. And you can serve your listeners. If you want to see us utilize video content, let us know. Resources Lou Mongello Podcast: WDW Radio Cassie Tucker Podcast: Marketing Happy Hour Connect with Jody www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: “If we can't reach them, we can't help them, if we can't help them, we can't build a relationship.” JM
Today, Jody, Cassie Tucker and I tackle how you can offer help in the right way. People regularly reach out to me, looking to connect. Networking is important, but there can be a lot of noise. If you want to stand out, you must offer to help in the right way. When you reach out, be specific about how you can serve. Can you save them time? Money? Help them increase their reach and build reputation? Tell them how you can enhance their business. Just like with a podcast, make sure you have a clear headline so people know what you can do and will do. Don't be afraid to ask for what you want. The worse thing that can happen is someone says no. Speak up. Don't be bashful. Let your contact know what you can do for them. Let them know the authority and experience you bring and how you can use it to serve their business. Don't create more work for the people you want to work alongside. Be specific on what you do and how you do it. If you want to know how a vacation planner can help you specifically, reach out to Magical Vacation Planners and let them plan your next trip. You can reach them at 407-442-2694. Connect with Lee About Lee Cockerell Mainstreet Leader Cockerell Academy
Cassie Tucker once again joins me as host and draws a parallel we can all learn from. As a former park ranger, I found that every park has two types of stories it tells: learned stories and earned stories. Learned stories are the stories that we tell. It is the information provided to guests; the content we choose for them to learn and use to enhance their experience. Earned stories are the stories they discover for themselves while visiting us. These are the actives and actions they do and take that create their own experience to pull from. There is a strong connection between earned stories, even more so than learned, because it is their own. As leaders, we can apply this to our own businesses. Learned stories are what you present to your clients. Earned stories are how people experience you and your business. As we approach our business with a “Park” mentality, we learn how to cultivate our client's experiences and foster the space for them to earn their stories. You can intentionally create an environment for people to encounter their own earned stories, which is a win-win for everyone. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: “If you can help people earn their stories, they are the hero, and you are not. You don't want to be the hero, because it's not about you”
On this episode Tim and his co-host, Cassie Tucker, talk about a side of the great resignation that you may not already be familiar with. Tim also shares his prediction for whether or not the job shortage will resolve itself in the new year and the reasons behind his opinion. Episode highlights: What one point of clarity Tim recommends that you prioritize Why there's been great regret during the great resignation on the job seeker's side of things What type of lists set you up for success when you're unhappy with your current job To get a hold of Tim and his team, check out the links below. Thanks for listening! Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions Email: tim@bestculturesolutions.ca Quotes: “If you're always thinking about problems instead of solutions, then maybe that's not the right place for you anymore.” “The pandemic made professionals realize that life is too short to be in an unfulfilling role.” “You want to fix the problem, not perpetuate it.”
In this episode you'll not only learn how and why to overcome rejection during the job seeking process, you'll learn how to face less of it. Episode highlights: How to turn a no into a yes Which app Tim love to recommend to his job seeking clients What immediately tips off the job recruiter as to how you'd be able to help them Aside from the great highlights, Tim's co-host, Cassie Tucker, shares a personal story that will give you hope while providing you with some long game strategy. Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions Quotes: “Mindset affects everything.” “Go for the 80% mark (80% grasp on the job description), and go for it!”
Today, we're joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast.Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you've poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can't figure out why.We always blame the algorithm for poor engagement and stalled audience growth. But if we're being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build an audience of loyal fans.By the end of this episode, you'll learn about:How to use humor to engage your audienceWhy overly curated content flops and authenticity wins every timeFinding the sweet spot between relatable and controversial content
Creators everyone in the last 6-12 months have been feeling the low-engagement slump — not just on Instagram either. We can't always blame it on the algorithm though. Just like any brand or business building a dedicated, loyal community takes time, energy, money, effort — so much — but it's what really makes our personal brands valuable and strong. The secret to building community around your brand is to show people that they're valued, but how can we as creators who are building personal brands? Today, we're here with Erica Spitzley and Cassie Tucker, hosts of the “Marketing Happy Hour” podcast. If you're trying to navigate your career in marketing and are unsure about new strategies and creative tactics to use, their show is for you. Having both spent years in the marketing world — even currently — Erica and Cassie interview world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more. We're diving into the proven strategies that creators can dive into to build community around your personal brand. We're chatting about how much time to spend building community, how it can be valuable, and how to keep that community strong long-term.
In this episode, Tim breaks down exactly how you can use your resume to paint a memorable picture that helps recruiters begin to envision you in the role they're hoping to fill. If you can get them to do this, you've got a great shot! Towards the end of the episode, Cassie Tucker asks additional questions which lead to even more insights that'll help you save time and energy as you dive into the process of finding your dream job. Episode highlights: Why using numbers on your resume is a great idea What people never change on their resume that needs to be customized each and every time A standard restaurant practice that describes, in the simplest way, how you should approach writing a great resume There's a whole bunch more to teach you the best strategies so you can stand out and not get lost in the shuffle. Quotes: “If you take a little bit longer and put in fewer applications, your applications will be higher quality and will convert to more interviews for you.” “You shouldn't be submitting the same resume for every job you apply for.” Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions
Today, we're joined by Cassie Tucker. Cassie is the Founder of CAMM Media and co-host of the Marketing Happy Hour Podcast. Ever wonder why the ONLY people interacting with your company on social media are the people that work there? Or maybe you've poured your heart and soul into a thoughtful LinkedIn post that completely flopped, and you just can't figure out why. We always blame the algorithm for poor engagement and stalled audience growth. But if we're being honest, it might just be your content. In this episode, Cassie and Travis discuss how you can use authentic content to break through the noise and build an audience of loyal fans. By the end of this episode, you'll learn about: How to use humor to engage your audience Why overly curated content flops and authenticity wins every time Finding the sweet spot between relatable and controversial content
Many people are familiar with podcasts. It doesn't matter what industry you are in, you can benefit from podcasting in one way or another. Cassie Tucker joins me as we unpack three strategies for leveraging podcasts to reach your goals. The first strategy is the one most think of when they consider podcasts. The long-term podcasts. Ideally, in this scenario, you post weekly and maintain the podcast an indefinite period. There are many benefits to this strategy. It allows you to build a network and connect in ways professionally that might otherwise be outside of your grasp. You can even foster a relationship before you even meet people. On a professional level, it allows you to build your email list and establish yourself as an authority on a topic or in a specific space. It can even help create additional content and boost your SEO when used strategically. The second way you can use a podcast is a short-term podcast. These podcasts are for a limited time and have a specific focus. It is the perfect tool for authors or speakers. You determine how many episodes you will host and build the arc of your podcast on that foundation. Hosting a short-term podcast provides extra exposure for you and extra opportunities for engagement with your audience. Lastly, one way anyone can utilize podcasts is to be a guest on existing podcasts. This is a great strategy for getting exposure to already existing audiences. It is an easy way to build your email list by providing opt-ins or a call to action that provides them with a resource. It also acts as an unofficial endorsement by the host, bolstering credibility. It also allows you to repurpose and customize your story or content for different audiences. Podcast Guest Magic is a course on how to successfully be a guest on podcasts. No matter your vision or commitment level, there is a way you can utilize podcasts to propel your endeavors to new heights. Resources: Will Talks Biz Podcast Podcast Magic Podcast Guest Magic The Secret Society of Success by Tim Schurrer Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: “When you have to show up every week, with something to say you start to understand what you believe in and who you are” JM
We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests. Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months! Thank you to all of the amazing guests this season:
Cassie Tucker started working with me one year ago. Initially, Cassie provided support for the work I was doing. Over time, her role expanded, and now she provides operational support and marketing strategy for my business and our clients. We've worked together on product launches and events. Cassie joins us for this episode of The Jody Maberry Show to discuss what she has learned during her one year working for Maberica, INC. Cassie talks about how living out your dream is possible in ways you might not expect, the importance of processes, leadership lessons she's learned from clients, how to have intention behind every piece of marketing, and how to become an excellent podcast host. We also discuss some of our upcoming projects, including the book release for Lee Cockerell's Career Magic and the launch of my suite of podcasting courses. Cassie has become the co-host of the Will Talks Biz podcast. We share the story behind that show and how Cassie became the co-host. Resources: Connect with Jody Maberry and Join his Email List to keep up with stories and behind the scenes look at the magical work they do: www.jodymaberry.com Instagram - Jody - Cassie LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/ Quotes: “Keep an open mind for unexpected and alternate ways you can achieve your dream.” Cassie Tucker
In this special episode you get to hear three women talk about how podcasting has impacted their entrepreneur journey. Cassie Tucker and I joined Rita Richa on a live recording for her podcast Bippity Boppity Business. During this virtual event we discuss: How podcasting has helped us as entrepreneurs network with dream collaborators and clients Why podcasting is our favorite form of content creation for our business What most business leaders get wrong about podcasting when they first start out If you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you! Looking to ignite a spark in your purpose? Contact Katie for Podcast Production: https://www.onesparksolutions.com/contact-me/ Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiecurrens/ Follow the Podcast on Instagram: https://www.instagram.com/onesparkstories/
Bippity Boppity Business: A podcast for Disney Enthusiasts and Business Professionals.
This episode of Bippity Boppity Business was a live streamed virtual event! A virtual event for business leaders who want to learn about the benefits of podcasting from storyteller experts and two former Disney cast members!Presented by Rita Richa, host of Bippity Boppity business & Founder of Reignite Media [B2B Podcast Coaching & Content Creation Collaborator].Rita Richa is joined with TWO Former Disney Cast Members and Entrepreneurs rocking it in their spaces:Cassie Tucker and Katie Currens!Cassie is the Co-host of the Marketing Happy hour & Founder of CAMM Media.She has 6+ years of experience in social media, marketing, public relations, photography, and consulting at a local and even international level.Do you wish to connect with our special guests?Connect with Cassie Tucker of CAMM Media on LinkedIn Here: https://www.linkedin.com/in/cassaundrapalmer/Connect with Katie Currens of One Spark Solutions on LinkedIn Here: https://www.linkedin.com/in/katiecurrens/ She's a HUGE fan of storytelling and loves coming up with creative ways of engaging audiences.Katie Currens is the Host of One Spark stories and Chief Engagement Officer at One Spark Solutions. She specializes in providing "people-focused" empowering Innovative & empathetic leadership solutions.Her motivation to explore wonders has contributed to her extensive knowledge through self-taught and formal education. In an effort to help create more equitable and inclusive experiences, she has completed several certificated courses on DEI in the workplace through the University of South Florida.In this special feature virtual event they will discuss 3 things:✨ How podcasting has helped us as entrepreneurs network with dream collaborators and clients✨ Why podcasting is our favorite form of content creation for our business✨ What most business leaders get wrong about podcasting when they first start outIf you are a business leader that is looking to infuse wonder, connection, and creativity in your work, this event is for you!
We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months. Thank you to all of the amazing guests this season:
Cassie Tucker returns today and we are laying out the greatest marketing lessons you are going to find. And I learned them from my dog. As a dog owner, I am very interested in making sure my four-legged family member is taken care of. Not too long ago, I learned about a dog boarding and daycare company that markets their product in such an amazing way that I am now a customer. Here are seven lessons I have learned from a doggy daycare that business owners can adopt to their marketing. First, there is value in word of mouth. Happy customers will share with others. Second, it is helpful to have a red velvet rope mentality. If there is a process that needs to be walked through, customers feel like they are part of something special. Next, crest a story for people to be part of. Give people a narrative to participate in. Fourth, understand what product you offer. You have a core offering, and you have the underlying experience that is at the center of your products. That is what you need to highlight for those who come across your services. Next, create more services for people to take part in. If you offer extra, there will always be someone who wants to take part in it. Sixth, scarcity, and exclusivity make people feel good about what they have bought. With exclusive offerings, you create a level of urgency that people want to act on. If you go this route, make sure you allow people to put themselves on a waitlist or opt into getting more information as the service or space becomes available. Last, maintaining the customer experience should take priority over getting new customers. Taking care of existing customers should always take priority over bringing in new customers. If you can spend five dollars to take care of your current client versus spending five dollars to get a new client, always take care of your current client. Be honest with yourself and understand how much is too much for you to provide a good product. Don't spread yourself too thin at the expense of your existing clients' experience. They may be a dog boarding company, but Dogtown definitely has an edge in marketing a unique experience that instills value and creates long-term clients.
Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season. Thank you to all of the amazing guests this season:
Cassie Tucker is back, and we are unpacking five lessons learned from live events and how they are run, especially in this post covid world. These lessons may be specific to a live event setting, but they are principles that can extrapolate into just about any arena of business. First, set yourself up for adjustments. Every single day something will change. When you expect it and plan for it, you will keep everything running smoothly. Have backups. Think through the worst-case scenario and plan accordingly. Second, you win by thinking inside the box. Innovation is great, but if there are rules and policies required to be able to participate, it is better to stay in line and innovate around the non-negotiables. Next, you will get more done by influence than authority. You may have the authority needed to force an issue, but if you can steer and direct with influence, everyone will have a better experience. If you find yourself at the point that you must use your authority, something has already gone wrong. Fourth, people want to be with people. Creating the opportunity and space for face time and connection will help establish a report and an environment that people want to be in. Last, be ready rather than get ready. If you must get "ready," you are already losing. Keep in mind the highest authority in your company and run your area in such a way that you will be excited when they show up because it is an opportunity for them to see how well it is going. Leaders are proactive, and if you are ready from the get-go, you can pivot and adjust as things come up. These lessons not only make for superb events, but they will also create a strong environment for any business out there. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/
There are lessons to be learned from most interactions and experiences. They can then be applied to many different areas of life. Cassie Tucker and I are taking some time today to extrapolate the seven lessons I learned from my time in the Luxury Homebuilder business. First, show up on time. Do that, and you will always have an advantage. It is simple, but something that people notice. Second, simply put, do what you say you will do. Be a person of your word, and people will talk about you behind your back in the best way possible. Third, always be upfront about costs. Don't try to bait people with the promise of a lower price and then inflate it at the last minute. If there is ever any reason for a price increase, make sure you communicate scope creep as soon as possible. Next, show your work. Give people the ability to see behind the veil. Share stories and pictures of where the work is getting done. People appreciate transparency. Make sure your communication is clear and copious. You cannot over-communicate when people are investing time and money. Next, the office or point of entry to your space sets the expectation for your business. When people walk in, that experience will set their expectations for what you do behind the scenes. What foot are you putting forward? Lastly, use words wisely. You may like how something sounds, but if it isn't providing clarity for the customer, get rid of it. Eliminate the fluff so you can be concise and clear. Regardless of your industry or the service you offer, the foundation is the same. Create a consistent, clear, and valued product from start to finish. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/
This episode connects us with the wonderful Cassie Tucker. Cassie has spent years in social media, marketing, public relations, photography, and consulting at a local and even international level. She's an incredibly savvy storyteller that loves seeking new ways to engage audiences, which is why she has been so successful moving from corporate agencies to running her own marketing business while also co-hosting Marketing Happy Hour podcast. And do I dare mention she is a fellow Disney College Program alum? We always seem to find a way to connect with the magic. Connect with Cassie: cammmedia.com linkedin.com/in/cassaundrapalmer instagram.com/cassiejoytucker tiktok.com/@cassiejoytucker
I recently received not one, but two of the same type of marketing pieces. I hate to say it, but it wasn't the best marketing I have seen. It got me thinking, what makes a good marketing piece? I have Cassie Tucker back with me again to dive a little deeper into what makes a good piece and what these landscaping companies can do to improve on their attempts at getting their services out to the public. Check out what others in your industry are doing and learn from it. Determine where your future clients are going to find info on the services you offer. Once you identify where make sure you are there. Maybe it is on review sites or inside local Facebook groups. Wherever it is, make sure you have representation. It is ok to change your marketing focus by season. Often, people are looking for services at certain times. Make it simple to find you. Spend time getting to know people. Take the initiative and network with individuals in complementary industries. This is a great way to get your business in front of those who need your services. Last, remember that experience is key. The best advertisement you can get is word of mouth from happy customers. Make sure your messaging is key, and you equip your team to provide consistent service. You can have the best marketing possible, but without providing consistent customer service, you may as well be tossing business cards tied in a bag with a rock. Connect with Jody: www.jodymaberry.com Instagram - https://www.instagram.com/sugarjmaberry LinkedIn - https://www.linkedin.com/in/jodymaberry/ Facebook - https://www.facebook.com/sugarjmaberry/
We've officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two. Thank you to all of the amazing guests this season:
Are you trying to navigate your career in marketing, unsure about new strategies and creative tactics to use? Then this is your podcast! We're your hosts, Erica and Cassie, and we'll be interviewing world-class marketers from top brands like Taco Bell, Universal Studios, FabFitFun, Glossy and more! Grab a drink, tune in and join us for happy hour!
Cassie is a Foster Mom in Tarrant County. She shares her passoin for Fostering as well as the need for more foster families. Cassie will also share how the church can best come alongside foster families as they care for vulnerable children. You will enjoy Cassie and our prayer is your heart will be stirred to join in caring for foster families and vulnerable children.
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