Podcast appearances and mentions of jack morton worldwide

February 2025 Dante's Old SouthDr. Fubbs: Singer, songwriter, multi-instrumentalist, composer, master engineer, cinematographer, editor, actor, designer, recording engineer, Death Row Record-signed artist: linktr.ee/drfubbsKelly J Nelson Founder / Chief Creative Officer / Director:30+ Year entertainment and event industry veteran and award-winning live experience designer, conceptual artist, and theatrical marketing expert.  Previous clients include AMC Network Coca-Cola, Accenture, Cartoon Network, CNN, The Atlanta Hawks, Ponce City Market, City of Atlanta.  BA In Communications and Visual Art from Florida State University.  Previous work: Jack Morton Worldwide then 3 of my own agencies: The Maverick Group (19 Years), LED Experience (15 years) and Oracle Experience Enterprises (1 Year)www.mirthandmischief.liveCoach Lee Wilson has over 20 years in the relationship recovery service and his website is www.MyExBackCoach.comAdditional Music by:Justin Johnson: https: www.justinjohnsonlive.comOur Sponsors:Taco Cat Goat Cheese Pizza & the Case of the Missing Hat: www.dolphinhat.com/product/taco-cat-goat-cheese-pizza-graphic-novelLucid House Press: www.lucidhousepublishing.comWhispers of the Flight: www.amazon.com/Whispers-Flight-Voyage-Cosmic-Unity-ebook/dp/B0DB3TLY43The Crown: www.thecrownbrasstown.comThe Red Phone Booth: www.redphonebooth.comBright Hill Press: www.brighthillpress.orgWe Deeply Appreciate:UCLA Extension Writing Program: www.uclaextension.eduMercer University Press: www.mupress.orgNPR: https: www.npr.orgWUTC: www.wutc.orgAlain Johannes for the original score in this show: www.alainjohannes.comThe host, Clifford Brooks', The Draw of Broken Eyes & Whirling Metaphysics, Athena Departs, and Old Gods are available everywhere books are sold. Find them all here: www.cliffbrooks.com/how-to-orderCheck out his Teachable courses, The Working Writer and Adulting with Autism, here: brooks-sessions.teachable.com

February 2025 Dante's Old SouthDr. Fubbs: Singer, songwriter, multi-instrumentalist, composer, master engineer, cinematographer, editor, actor, designer, recording engineer, Death Row Record-signed artist: linktr.ee/drfubbsKelly J Nelson Founder / Chief Creative Officer / Director:30+ Year entertainment and event industry veteran and award-winning live experience designer, conceptual artist, and theatrical marketing expert.  Previous clients include AMC Network Coca-Cola, Accenture, Cartoon Network, CNN, The Atlanta Hawks, Ponce City Market, City of Atlanta.  BA In Communications and Visual Art from Florida State University.  Previous work: Jack Morton Worldwide then 3 of my own agencies: The Maverick Group (19 Years), LED Experience (15 years) and Oracle Experience Enterprises (1 Year)www.mirthandmischief.liveCoach Lee Wilson has over 20 years in the relationship recovery service and his website is www.MyExBackCoach.comAdditional Music by:Larkin Poe: www.larkinpoe.comJustin Johnson: https: www.justinjohnsonlive.comOur Sponsors:Taco Cat Goat Cheese Pizza & the Case of the Missing Hat: www.dolphinhat.com/product/taco-cat-goat-cheese-pizza-graphic-novelLucid House Press: www.lucidhousepublishing.comWhispers of the Flight: www.amazon.com/Whispers-Flight-Voyage-Cosmic-Unity-ebook/dp/B0DB3TLY43The Crown: www.thecrownbrasstown.comThe Red Phone Booth: www.redphonebooth.comBright Hill Press: www.brighthillpress.orgWe Deeply Appreciate:UCLA Extension Writing Program: www.uclaextension.eduMercer University Press: www.mupress.orgNPR: https: www.npr.orgWUTC: www.wutc.orgAlain Johannes for the original score in this show: www.alainjohannes.comThe host, Clifford Brooks', The Draw of Broken Eyes & Whirling Metaphysics, Athena Departs, and Old Gods are available everywhere books are sold. Find them all here: www.cliffbrooks.com/how-to-orderCheck out his Teachable courses, The Working Writer and Adulting with Autism, here:brooks-sessions.teachable.com

February 2025 Dante's Old SouthDr. Fubbs: Singer, songwriter, multi-instrumentalist, composer, master engineer, cinematographer, editor, actor, designer, recording engineer, Death Row Record-signed artistKelly J Nelson (Founder / Chief Creative Officer / Director)30+ Year entertainment and event industry veteran and award-winning live experience designer, conceptual artist, and theatrical marketing expert. Previous clients include AMC Network Coca-Cola, Accenture, Cartoon Network, CNN, The Atlanta Hawks, Ponce City Market, City of Atlanta. BA In Communications and Visual Art from Florida State University. Previous work: Jack Morton Worldwide then 3 of my own agencies: The Maverick Group (19 Years), LED Experience (15 years) and Oracle Experience Enterprises (1 Year).Coach Lee Wilson has over 20 years in the relationship recovery service.Additional Music by:Larkin PoeJustin JohnsonOur Sponsors:Taco Cat Goat Cheese Pizza &the Case of the Missing HatLucid House PressWhispers of the FlightThe Crown: www.thecrownbrasstown.comThe Red Phone Booth: www.redphonebooth.comBright Hill Press: www.brighthillpress.orgWe Deeply Appreciate:UCLA Extension Writing Program: www.uclaextension.eduMercer University Press: www.mupress.orgNPR: https: www.npr.orgWUTC: www.wutc.orgAlain Johannes for the original score in this show: www.alainjohannes.comThe host, Clifford Brooks', The Draw of Broken Eyes & Whirling Metaphysics, Athena Departs, and Old Gods are available everywhere books are sold. Find them all here: www.cliffbrooks.com/how-to-orderCheck out his Teachable courses, The Working Writer and Adulting with Autism, here: brooks-sessions.teachable.com

Four Pillars Gin is now four times the size of the entire Australian premium gin category when it started in 2013. Much of the category’s explosive growth is down to three cofounders having a crack, while seeing off the cops, who thought they were making meth. Now under Lion’s ownership, itself part of Japanese drinks giant Kirin, two of the founders – ex-Olympian Cameron Mackenzie and PR man Stuart Gregor – have “gracefully” exited. But the third founding partner, former global strategy boss at IPG’s Jack Morton Worldwide, Matt Jones, is still in. He thinks Australia deserves a global spirits business spearheaded by botanical alchemy, experience, craft, influence and intimacy over mass “shotgun messaging”. Jones is also a reluctant martech convert, valuing old school customer experience and its intangibles over measuring clicks and other marketing metrics. He likewise places far greater value on flywheels than marketing funnels. While the direct-to-consumer growth hacking playbook that fuelled start-ups a decade ago is now a relic of its time, Jones thinks many of the Four Pillars lessons and tricks are repeatable today for those that distil the fundamentals. But there are some key differences. Here’s his take on what made the business succeed and where Four Pillars – and Lion’s expanding spirits business – goes next.See omnystudio.com/listener for privacy information.

Josh McCall serves as Chairman Emeritus for the global brand experience agency, Jack Morton where he focuses on growth and consulting on key client relationships. In 2022, he stepped down as CEO  and Chairman after being an integral part of the agency since 1984 and holding a variety of roles ranging from Account Executive to Chief Operating Officer. Under his leadership, the agency expanded its reach across the US, Europe, Australia, and Asia and was recognized for its creativity, winning awards at the Effies, Cannes Lions, D&AD, Clios, Ex, PRO, and Webby  Awards. Josh was instrumental in transforming the agency into an ideas-focused culture that creates extraordinary work for brands and he kept the agency at the forefront of the Experience  Economy. Josh McCall earned a bachelor's degree from the University of Pennsylvania, completed business and management training at the Amos Tuck School at Dartmouth College and The  Kenan-Flagler School at the University of North Carolina, Chapel Hill, and holds an honorary Doctor of Commercial Science degree from Suffolk University in Boston. Josh also serves on the board of The Vineyard Trust, the owner of historic island landmarks.

This week, we learn from Shelley Elkins, the Chief Creative Officer of NVE Experience Agency, appointed in October as part of the agency's inaugural C-Suite. NVE Experience Agency focuses on creating impactful brand experiences. Shelley's previous role was as the Global CCO for Jack Morton Worldwide, where she led the agency to multiple prestigious awards and chaired the Global Creative Council. With a career marked by jury roles in major award shows and active participation in mentorship programs, Shelley's journey in advertising is notable. She holds a degree in advertising from the University of Missouri-Columbia Journalism School. She discusses her unique "5 Cs" system for succeeding in advertising and dives into the current landscape of experiential advertising. Links Connect with her: https://www.linkedin.com/in/shelleyelkins/ Connect with us: https://www.instagram.com/breakingandenteringpod/ Connect with NVE: https://experiencenve.com/

In this episode, Mark speaks with Bonnie Smith. Bonnie is the Senior Vice President and the Head of VIVI, the Culture Forward Division of Jack Morton Worldwide. Prior to her current position, she founded Studio B, a diversity driven creative agency with clients such as Showtime, NBC Sports, and CoverGirl. Bonnie has been featured in Adweek, Forbes, and Neyma Crane's Notable Entrepreneur.In this episode, we discuss:Bonnie's Inspiring Career Journey: From Production Coordinator to Senior Vice President at Jack MortonBoutique Firms vs. Global Design Agencies: Understanding the Distinctions Career Growth Essentials: Tools and Strategies for SuccessBonnie Smith https://www.linkedin.com/in/bonnie-ott-smith/ https://www.instagram.com/jackmorton  https://www.instagram.com/iambonniesmith/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

Stephen Yogi Rueff grew up in Minneapolis collecting comic books in the 1960s and loves his role as co-founder of SuperMonster市City!, where he is a curator and managing director.SuperMonster市City! places American monsters, superheroes, and villains as represented in toys, games, posters, and more, into social and political contexts. Through informative texts, artist profiles, and commentary, these fun and engaging exhibitions feature America's iconic mythical figures from America's Golden Age of toys.SuperMonster市City! was co-founded by master collector David Barnhill and curator Rueff. The traveling exhibits are derived from Barnhill's collection of 200,000 toys, posters, games, and films. Rueff, as Managing Director and Curator, places the objects in social and political contexts through reflective and informative texts, artist profiles, and commentary. Barnhill and Rueff enjoy sharing America's iconic mythical figures from America's Golden Age of toys.Rueff has worked in the arts as a performer, designer, manager, and producer, touring around the globe with performing artists such as MacArthur Genius Award Recipients Meredith Monk and Bill T. Jones, as well as Blue Man Group, Karen Finley, and many, many other artists and creatives. As an Account Manager and Executive Producer for global corporate communications companies Jack Morton Worldwide and BI Worldwide, he produced events throughout the United States, France, Germany, Belgium, Spain, Austria, Czech Republic, and Bahrain.Rueff now enjoys coaching business start-ups and is Chair of the Arts Entrepreneurship department at the Minneapolis College of Art and Design. His academic research explores American culture and the role of fear in play, and through toys, monsters, superheroes, and villains.Rueff earned his MBA with an emphasis in Leadership and Sustainable Business from Presidio Graduate School. Rueff's BA from Empire State University, the same college attended by Peter Parker, aka Spider-Man! ‘Nuff said.

In this week's episode I speak to Lianre Robinson, CEO at Codec.Join us whilst we talk about the key things you need to set you up to have an honest conversation and why there isn't only one way to get to yourgoal.Lianre also shares her thoughts about what it's like to become a CEO and the importance of having a support network.Key takeaways include:● Why we must have honest conversations● Choosing to stay mainly remote working and the learnings from this● What it feels like to be a CEOLianre is an award-winning digital marketer, who is passionate about technology, culture, communities, and their impact on brands.With 20+ years experience across global companies like LADbible, Livity and Jack Morton Worldwide, she has a wealth of experience in designingand delivering new business and diversification strategies to drive growth and optimise business performance.Useful links:website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Lianre is CEO at Codec, a cultural intelligence platform. She is an award-winning digital marketer, who is passionate about technology, culture, communities and their impact on brands. With 20+ years experience across global companies like LADbible, Livity and Jack Morton Worldwide, she has a wealth of experience in designing and delivering new business and diversification strategies to drive growth and optimise business performance. She is truly passionate about talent development, DE&I and increasing team happiness and performance. She is a member of leading industry organisation WACL (Women Advertising & Communications Leadership) and a proud mentor for the She Says ‘Who's Your Momma' program. Follow Us INSTAGRAM - www.instagram.com/activeintworld TWITTER - twitter.com/ActiveIntlUK KARIM - twitter.com/karimkanji PODCAST WEBSITE - www.thewhatsnextpodcast.com The podcast is brought to you by Active International, a global leader in Corporate Trade within the Media & Advertising industry.

Formerly senior logistics manager for Jack Morton Worldwide, Adam Goodman founded full-service creative agency ACA Live in 2008. In this episode, Adam talks host James Dickson through his 20 years plus in events world, from studying hospitality business management in Leeds via a conference and banqueting role at the Langham through to setting up ACA. With drinks brands a core component in the company's impressive list of clients, then and now, that's the focus as Adam discusses their presence, their value, at green field sites, adding to the audience experience, the post-pandemic appetite for the festival model, its pain point, using technology, social media, and much more.  To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

I’m your host Matt Coyne and today we’re in conversation with Tim Manning, executive producer from Jack Morton Worldwide and lecturer at Instituto Marangoni discussing the future of brand strategy post covid and what we can learn from the corporate space to evolve our industry. I first met Tim at Event Tech Live and the Facetime Exhibitor Masterclasses a few years ago when we were in conversation about the similarities and maybe also disparities between events and the retail space, so I’m really looking forward to chatting about what else we could learn to engage our audiences of the future in my conversation with Tim.To give you a little bit of a background on Tim, he delivers magic moments through customer journeys, experiences and storytelling drawn from years of experience delivering to clients including the United Nations, Formula one and five star hotels to name but a few. Listen to the podcast to learn a little more about Tim. We discussA fresh perspective on how we curate and create great experiences for delegates and brandsHow we’ve all been schooled over the last 12 months…and that’s a good thing! We need to continue to learn to evolve. Few of us know the perfect formulae for success in virtual or hybrid, so we need to continue to learn. Understanding and bringing psychology into events to really understand consumer behaviorWhere are we going next? How to answer the question of on demand versus liveHow do you really get to the bottom of a client brief – how do you really understand their strategy? Finally we asked Tim what we (people) can do to help us look at what’s next. “Ask yourself what you stand for. Be specific. Does that rock my world and do I have passion for it? If so, dive into it and remind you where your true north is. With everything you do, is it helping you move to where you want to go?”There were a number of references mentioned in this episode, so please do see various links below. Miro.com https://miro.com/ Mural.co https://www.mural.co/ Intrado https://www.intrado.com/enON24 https://www.on24.com/Withoutfail Podcast https://gimletmedia.com/shows/without-fail User Journeys:- Uxpressia https://uxpressia.com/ - Lucid chart https://www.lucidchart.com/ Thaler and Sunstein, Nudge https://en.wikipedia.org/wiki/Nudge_(book)Cialdini, Influence https://www.influenceatwork.com/principles-of-persuasion/Daniel Kahnemen on Sam Harris Waking Up podcast https://samharris.org/podcasts/150-map-misunderstanding/Daniel Ariely, unpredictably irrational on You Tube https://www.youtube.com/watch?v=wfcro5iM5vwJack Morton https://www.jackmorton.com/services/On having a common place

This week Tim Fleming's guest is Sebastien Jouhans, Technology Director of Jack X at Jack Morton Worldwide. Jack X is Jack Morton's innovation practice. Sebastien works with emerging technologies and creatives in order to inject cutting edge thinking and lead teams to deliver successful projects. Sebastien is passionate about technology, touch interfaces, natural interfaces, physical computing, Internet of Things, bots, NLP, Machine Learning and blockchain.  How is Jack X connecting technology to experience? Tune in and find out.

TBWAChiatDay’s Alana Gleason sits down with me to discuss her role of Jr. Strategist at the company's Playa Vista, CA office. Alana graduated from the University of Illinois at Urbana-Champaign where she majored in Advertising. She also held previous positions at Stevens & Tate Marketing, Daily Herald Media Group, Jack Morton Worldwide, and Initiative. Follow the show on Instagram: @adcademics Follow Justin on all social platforms: @justindbarnette Music by Rory Noble Interested in being a guest on the show? Email adcademicspodcast@gmail.com

Mary Key is a successful woman entrepreneur who wants to encourage other women entrepreneurs to step up and throw their hats into the ring for leadership roles. Mary has a Ph.D. and has written four books. Today, she tells me about her latest book Seizing Success: A Woman's Guide to Transformational Leadership. She explains why she wrote the book and what she noticed during her research for it. We discuss how women change the dynamics of their companies and how this leadership difference is the future of CEOs. What you will learn: Who is Mary Key? Why women are the future of business leadership. Mary’s time with Inc. Magazine. The Key Women Leadership Forum Mary’s other books. The gender bias that holds women back. How women lead differently. Strengths women bring to leadership roles. How the corporate climate is changing. Stumbling blocks that affect women the most. The importance of being assertive. What are transformational leaders? An overview of Mary’s book Seizing Success. Takeaways: Is there a woman CEO you could hire? Be open-minded in your search and consider the value women provide in business. Links and Resources: GEXP Collaborative Key Associates Inc. Seizing Success: A Woman's Guide to Transformational Leadership by Mary Key Mary’s books Mary’s email About Mary Business thinking partner, trusted advisor, executive coach, speaker, and author, Dr. Mary Key heads Key Associates, Inc. (KA), an organizational transformation consulting firm committed to the development of leaders and organizations. Key has an outstanding track record of helping leaders and organizations grow and thrive. KA has helped clients produce breakthrough results and works with individuals, teams, and organizations in areas such as leadership and team assessment and development, strategic planning, hiring the right talent, conflict resolution and effective execution – all leading to improving your focus and productivity. KA has worked with Fortune 500 companies, Inc. 500 winners, various government agencies and not-for-profits. Among others, KA’s clients have included: Ericsson, Nokia, Nissan, Infiniti, Tenet Healthcare System, Baycare Health System, Baptist Health Care, Bausch & Lomb, Wyeth Nutrition, CitiFinancial Retail Services, Mission Healthcare System, Media General, Stanford University, Circuit City, G.D. Searle, Cooper Industries, Dorn Technology, Museum of Science & Industry, National Aquarium in Baltimore, Georgia-Pacific, Florida Steel, Lake Ontario Steel, Jack Morton Worldwide, Jagged Peak, Lore International, Metal Industries, Incarnate Word Health Systems, Prevent Blindness America, Vology Data Systems, VectorLearning, Tampa Bay Trane, Bayshore Solutions, myMatrixx, The American Rental Association, Tampa Port Authority, Morton Plant Mease Foundation, Peek plc., the Province of British Columbia, and various agencies in the states of Florida, Georgia, North Carolina, Texas and Virginia. KA has also consulted in Europe, Asia, and Latin America. Key has helped leaders and their companies achieve exponential growth through a system of Right Focus, Right People,

Mary Key is a successful woman entrepreneur who wants to encourage other women entrepreneurs to step up and throw their hats into the ring for leadership roles. Mary has a Ph.D. and has written four books. Today, she tells me about her latest book Seizing Success: A Woman's Guide to Transformational Leadership. She explains why she wrote the book and what she noticed during her research for it. We discuss how women change the dynamics of their companies and how this leadership difference is the future of CEOs. What you will learn: Who is Mary Key? Why women are the future of business leadership. Mary’s time with Inc. Magazine. The Key Women Leadership Forum Mary’s other books. The gender bias that holds women back. How women lead differently. Strengths women bring to leadership roles. How the corporate climate is changing. Stumbling blocks that affect women the most. The importance of being assertive. What are transformational leaders? An overview of Mary’s book Seizing Success. Takeaways: Is there a woman CEO you could hire? Be open-minded in your search and consider the value women provide in business. Links and Resources: GEXP Collaborative Key Associates Inc. Seizing Success: A Woman's Guide to Transformational Leadership by Mary Key Mary’s books Mary’s email About Mary Business thinking partner, trusted advisor, executive coach, speaker, and author, Dr. Mary Key heads Key Associates, Inc. (KA), an organizational transformation consulting firm committed to the development of leaders and organizations. Key has an outstanding track record of helping leaders and organizations grow and thrive. KA has helped clients produce breakthrough results and works with individuals, teams, and organizations in areas such as leadership and team assessment and development, strategic planning, hiring the right talent, conflict resolution and effective execution – all leading to improving your focus and productivity. KA has worked with Fortune 500 companies, Inc. 500 winners, various government agencies and not-for-profits. Among others, KA’s clients have included: Ericsson, Nokia, Nissan, Infiniti, Tenet Healthcare System, Baycare Health System, Baptist Health Care, Bausch & Lomb, Wyeth Nutrition, CitiFinancial Retail Services, Mission Healthcare System, Media General, Stanford University, Circuit City, G.D. Searle, Cooper Industries, Dorn Technology, Museum of Science & Industry, National Aquarium in Baltimore, Georgia-Pacific, Florida Steel, Lake Ontario Steel, Jack Morton Worldwide, Jagged Peak, Lore International, Metal Industries, Incarnate Word Health Systems, Prevent Blindness America, Vology Data Systems, VectorLearning, Tampa Bay Trane, Bayshore Solutions, myMatrixx, The American Rental Association, Tampa Port Authority, Morton Plant Mease Foundation, Peek plc., the Province of British Columbia, and various agencies in the states of Florida, Georgia, North Carolina, Texas and Virginia. KA has also consulted in Europe, Asia, and Latin America. Key has helped leaders and their companies achieve exponential growth through a system of Right Focus, Right People,

EP 08 Today, staying agile and keeping an entrepreneurial mindset—regardless of business size, age or industry—is proving to be essential. As competition tightens, and industries continue to evolve and change, its questions like these that are keeping us up at night: How do you market a new business with little or no budget? What strategies, tools and tactics do you use and why? When should you hire out marketing, versus what can (and should) you, and your team do in-house? How much should you invest in marketing and how do you know when and where to invest your budget? This was the topic of a recent panel discussion held with four West Michigan Entrepreneurs. During the panel we discuss how these entrepreneurs launched their businesses, while providing lessons learned, insights and tools that all marketers can use on-the-job today. Since the panel was held in an Q&A format with a moderator we thought it best to record the panel discussion for rebroadcasting on today’s podcast. Panel Moderator Rebecca Dutcher Red 66 Marketing, PresidentAMA West Michigan Preside Elect Meet the Panel Jonathan Dodge Freshwater Digital, Executive Vice President Jonathan Dodge has well over 15 years of digital marketing and entrepreneurial experiences in paving new industry opportunities. He has co-founded successful start-up companies (including one of the first online food ordering platforms), served on a board of directors at his alma mater Michigan State University, consulted for several large web publishers, led the creation of the digital advertising department at Meijer, and managed digital strategy for Jack Morton Worldwide. He is currently EVP of Business Development for Freshwater Digital, a 9-year-old company in which he is a partner and joined as employee number two. Chris Ake Grand Apps, Co-Founder and Operating Partner Chris Ake and another founded Grand Apps in 2011, a mobile app development company. The company’s reach began locally in Grand Rapids, MI but soon expanded its mobile marketing services and began serving clients globally. As Chris grew this company over the past several years, he began investing in and launching more businesses. Currently he owns 6 companies, 4 are service-based companies and 2 are investments. Entrepreneurship and building companies are his passion and he is constantly sharing his journey. Erik Lauchié Carbon Stories, Founder Erik Lauchie is a young entrepreneur. He Founded Carbon Stories, a Michigan based creative agency in 2015 at the age of 19. Carbon tells its clients’ stories and shares experiences through numerous media forms, including; photography, videography, graphic design and print media. Since the start, Carbon has traveled around the world telling stories and sharing experiences. Erik’s motto is Create Daily. Karen Scarpino Green Giftz, President and Owner Karen Scarpino is the President and Owner of Green Giftz and Promotional Impact, a certified woman-owned business. Green Giftz is a high-design and eco-friendly branded merchandise company servicing clients like Steelcase, Herman Miller, Haworth, Stiles, Herman Miller, Chrysler and more. She is a member of the Chamber of Commerce CEO Round Table, a recipient of the Grand Rapids Business Journal Top Woman-Owned Business and West Michigan Women Brilliance Award Entrepreneur Award Winner. Karen has mentored students at Grand Valley State University and presented to the Michigan Diversity Council on onboarding and employee retention through successful branded merchandise programs. Detailed show notes can be found at http://www.amawestmichigan.org/EP8

For this episode, we're joined by another intrapreneur but one who also has her own side hustle and can speak to both sides of the yay-type fence. Justine Bloome is an absolute powerhouse and fellow Aussie but now lives in the big apple (as you may hear every now and then in her slightly New York accent) doing incredible things in the world of digital marketing and tech. She has an incredible CV to her name and is currently right hand woman to Gary Vaynerchuk aka Gary Vee and the first Chief Strategy Officer of VaynerMedia since 2017 (aka dream job). I'm assuming you've heard of Gary Vee but if not, he's an investor in Facebook, Snapchat, Venmo and Uber and CEO of Vayner Media and VaynerX – just come out from the rock you've been living under and google him. Prior to that, Justine served as executive vice president, head of strategy innovation at #1 Global Media Network, Carat, from December of 2014. Before her move to the Big Apple, she was a senior brand strategist consultant for The Brand Institute of Australia, head of client strategy for the Victoria region for Nine Entertainment and business strategist at Jack Morton Worldwide, as well as founding and serving as CEO of The Village Agency, “a network of independently successful marketing and communications experts.” If that weren't enough, Justine is also the founder, author and publisher of the Mindful Series, and a transformation coach, empowering mindful professionals and wellbeing brands to thrive. Across two decades as a strategist inside frenetic media, advertising and agency environments in Australia, London and New York, she developed her approach to mindfulness and reflection as a means to unlocking her best potential and self. She's a sought after speaker delivering TED Talks, speaking at Walt Disney's Media Summit and many more. + Full show notes here + Announcements on Insta at @spoonful_of_sarah + Subscribe to not miss out on the next instalment of YAY!

For this episode, we're joined by another intrapreneur but one who also has her own side hustle and can speak to both sides of the yay-type fence. Justine Bloome is an absolute powerhouse and fellow Aussie but now lives in the big apple (as you may hear every now and then in her slightly New York accent) doing incredible things in the world of digital marketing and tech.She has an incredible CV to her name and is currently right hand woman to Gary Vaynerchuk aka Gary Vee and the first Chief Strategy Officer of VaynerMedia since 2017 (aka dream job). I’m assuming you’ve heard of Gary Vee but if not, he’s an investor in Facebook, Snapchat, Venmo and Uber and CEO of Vayner Media and VaynerX – just come out from the rock you’ve been living under and google him. Prior to that, Justine served as executive vice president, head of strategy innovation at #1 Global Media Network, Carat, from December of 2014. Before her move to the Big Apple, she was a senior brand strategist consultant for The Brand Institute of Australia, head of client strategy for the Victoria region for Nine Entertainment and business strategist at Jack Morton Worldwide, as well as founding and serving as CEO of The Village Agency, “a network of independently successful marketing and communications experts.”If that weren’t enough, Justine is also the founder, author and publisher of the Mindful Series, and a transformation coach, empowering mindful professionals and wellbeing brands to thrive. Across two decades as a strategist inside frenetic media, advertising and agency environments in Australia, London and New York, she developed her approach to mindfulness and reflection as a means to unlocking her best potential and self. She’s a sought after speaker delivering TED Talks, speaking at Walt Disney’s Media Summit and many more.+ Full show notes here+ Announcements on Insta at @spoonful_of_sarah+ Subscribe to not miss out on the next instalment of YAY!

Bruce Henderson, Global Chief Creative Officer at Jack Morton Worldwide, discusses the difficulties of covering brand strategy across all platforms in an expanding digital world and the differences he sees among the next generation of creators. He explains how to design extraordinary experiences for consumers, and why he doesn't use the word 'creative.'

Bruce Henderson, Global Chief Creative Officer at Jack Morton Worldwide, discusses the difficulties of covering brand strategy across all platforms in an expanding digital world and the differences he sees among the next generation of creators. He explains how to design extraordinary experiences for consumers, and why he doesn't use the word 'creative.'

Lindsay Grinstead & Bill Boris-Schacter have lived and breathed the experiential marketing space collectively for over 50 years. They started Tonic Consulting Group to take that experience and help other live event agencies, and their partners, grow both their top and bottom line. Through their combined experience, they bring an operations and sales expertise to their clients. Lindsay has worn a sales & marketing hat for her clients and her agency throughout her career. In her 15 years at Jack Morton Worldwide, she grew small accounts into huge ones and created a few award-winning programs along the way. Lindsay understands the challenges in finding and winning new business and how to organically grow business. She expertly navigated Fortune 500 companies, maximizing opportunities for revenue growth. Every client calls Tonic looking to "grow". Lindsay & Bill help their clients identify what is hampering their growth, develop a roadmap to success and then roll up their sleeves & help implement the recommended changes.   What you’ll learn about in this episode: Treating your employees as your first audience The importance of continually refining your agency’s message Why your agency must specialize Why agencies struggle seeing themselves (and their problems) clearly What happens to your agency if you take an opportunity that doesn’t fit your niche Using working documents to continually hone your agency’s message and why you need to have your team define your agency in their own words Why your clients need to have relationships with more than just one person inside your agency The dangers of keeping around employees that aren’t pulling their weight (even if they’ve been incredibly loyal to your agency for a long time) Why social media may not be the best place to get on your prospects’ radar screens Increasing the amount of work you do for clients who already love you Learning how to build your budgets and staff accordingly with the AOR relationships on the decline Ways to contact Lindsay Grinstead: Website: www.tonicconsultinggroup.com LinkedIn: www.linkedin.com/company/10478278 Email: lindsay@tonicconsultinggroup.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

What does your brand stand for? That’s a question that more and more consumers want to know the answer to. In this episode we’ll be digging deep on discovering that one true ‘thing’ that defines your work. Alex and Ben will teach us how to communicate your core values and deliver on the promises you make. Guest - Ben Roth, Chief Creative Officer, MKTG Ben began his career as a designer and art director with stops at the IBM, the Ad Agency and Octagon before being named Executive Creative Director at Jack Morton Worldwide, then Publicis and then VP Creative at George P Johnson. In his current role, he is focused on driving global brand value for MKTG and their clients. Host: Alex Langshur

Today’s guest shares how Columbus Metropolitan Library creates an environment that’s attractive, comfortable, and relevant to today’s rapidly-changing needs and lifestyles. Columbus Metropolitan Library: Creating a community around knowledge To remain relevant and attractive in today’s world, organizations of all kinds need to rethink the ideal customer experience often. And in some cases, they must rethink the way they do business. Libraries are no exception. But sadly, most have not changed much with the times. Columbus Metropolitan Library (CML) has maintained impressive membership and attendance rates in spite of a growing belief (currently about 66% of Americans) that libraries aren’t important to their lives. Why visit a physical library in today’s connected world? As Chief Customer Experience Officer, Alison Circle has brought a wealth of marketing and customer experience wisdom to CML. By tuning into the changing needs of members and the communities they serve, libraries like CML are providing comfortable and rich experiences that can’t be delivered through your laptop. For CML, customer-centric thinking creates an environment that inspires and strengthens communities by answering to their rapidly-evolving quest for knowledge. Alison shares some of the ways innovative architecture, engagement, and processes have brought a sustainable experience strategy to an age-old industry. Listen to Alison’s fascinating story and learn what CML has done to differentiate their experience from traditional libraries. About our guest Alison Circle, Chief Customer Experience Officer for Columbus Metropolitan Library (CML), has more than 25 years marketing experience. For 13 years she was National Marketing Director for Garrison Keillor and "A Prairie Home Companion.” Following that she was Creative Director and Account Director at Jack Morton Worldwide, a global branding agency. In 2004 she joined CML as Director of Marketing and Strategic Planning. In that capacity she rebranded the organization and won over 20 national and international awards for her work. In 2010 that work was recognized with the Library Journal’s Library of the Year and in 2011 she was named a Library Journal “Mover & Shaker.” She is an in-demand speaker on issues of libraries, customer experience and design. In 2012 she was promoted to Chief Customer Experience Officer where she serves on the Executive Leadership Team and oversees 23 library locations, Marketing and all programs and products.  She leads programming, experience and design for the library’s building program for 10 buildings, including the Main Library. Most recently she has launched a Customer First philosophy to lead CML to a new level of customer experience. Explore and connect with the Columbus Metropolitan Library Twitter Facebook Instagram Pinterest YouTube Columbus Metropolitan Library website Related Content Customers That Stick® Post, What the Gainesville Police Officer Teaches Us About Customer Service 360Connext® post, 3 Ways to Let Customers Guide Your Greatest Innovation Episode 125: How Environment Impacts Experience Poll: Two-Thirds of Americans Think Closing Libraries Wouldn’t Impact Them, Their Families Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com, that is customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

What is an "experience agency?" Blair is a Circus alumnus and designer who has experienced working at a few.

Chris Hiland Same Event Different Reactions Download and Listen For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what Jack Morton Worldwide learned using this proprietary research. You'll deiscover how experiences trigger different emotions and behaviors, why different groups react differently to the same event, and how you can effectively position events in your brand's marketing mix. Speaker Chris Hiland is Managing Director of Jack Morton Worldwide's Chicago operation . Click here to stream podcast if you can't download it.

Chris Hiland Same Event Different Reactions Download and Listen For the past two years, Jack Morton Worldwide's annual Experiential Marketing Survey has revealed consumers' preferences for learning about brands and making purchase decisions. Listen and learn what Jack Morton Worldwide learned using this proprietary research. You'll deiscover how experiences trigger different emotions and behaviors, why different groups react differently to the same event, and how you can effectively position events in your brand's marketing mix. Speaker Chris Hiland is Managing Director of Jack Morton Worldwide's Chicago operation . Click here to stream podcast if you can't download it.