Creating The Perfect Experience

In this episode, Mark speaks with Richelle Carey. Richelle Carey is an award-winning international journalist and moderator, known for her work with CNN and Al Jazeera America. With over two decades in journalism, Richelle has anchored major broadcasts, reported internationally, and now facilitates real conversations with global changemakers at leadership forums, summits, and events such as the Doha Forum. Today, she focuses on moderating major conferences across a range of topics, combining her sharp journalism skills with an authentic, conversational style that engages audiences worldwide.This episode we discuss:Richelle's unconventional path into journalism and her early career lessonsHow she transitioned from local news to CNN, and later Al Jazeera in Doha, QatarThe differences between American media and international journalismHow moderating live events compares to traditional news anchoringRichelle's approach to creating authentic conversations, even in high-pressure environmentsHer advice for creating better panels and interviews through preparation, empathy, and real connectionThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

In this episode, Mark speaks with Pamela Kupper. Pamela Kupper, Founder of Thesan, is a theatrical lighting designer with over 25 years of experience across theater, opera, events, architecture, and fashion. She brings a holistic approach to every project, balancing function and beauty. Pamela also has a background in project management and has worked on landmark façade lighting. She continues to design for live theater and events, staying current with the evolving needs of modern productions. She is a member of United Scenic Artists Local 829.This episode we discuss:Pamela's background and early career challengesPamela shares her path from theater to corporate, fashion, and broadcast lighting.She explains how lighting shapes emotion and tells a story.Her process blends creativity with technical precision.Highlights a mountain lighting project driven by storytelling.Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Luciana Pampalone.  Luciana is an award-winning photographer and artist with over 30 years of global experience. Her work has been featured at top galleries in New York and Miami, as well as magazines and books, including Perfect Entertaining. Based on her contributions to the creative arts, she has been named George Wayne's Top 100 Creative Influencers. This episode we discuss: Luciana's background and early career challenges.Creative Ventures, Art Projects, AI in photography. Industry evolution & her personal insights. Message behind her Crowns.Share stories, tips serving clients & so much more Luciana Pampalone: https://www.lucianapampalonestudios.com/ https://www.instagram.com/lucianapampalone?igsh=MWg0djk5dGUwdjVraQ==https://www.instagram.com/dream_team_creatives1?igsh=MWx5d2d0cTNzdjZrZQ== https://www.dreamteam-creatives.com/ https://www.linkedin.com/mwlite/profile/in/lucianapampalonehttps://a.co/d/7USTwD2https://a.co/d/3yeU3UKhttps://a.co/d/97iIqtwMark Testa: https://www.markstephenagency.cominfo@markstephenagency.comhttps://www.linkedin.com/company/mark-stephen-design-&-production/https://www.instagram.com/markstephenea/https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Adrianne Mellen. Adrianne Owner and Lead Planner of Propeller US. She began her career in publishing from Vogue to Real Simple. In 2009 she launched her own successful event planning business that has evolved to a more purposeful driven company that empowers women in business and life. Adrianne recently launched a new venture that creates bespoke experiences at New York Fashion Week. This episode we discuss: Adrianne's background and early career in Publishing.Networking & Determination. The transition to Event Planning & Launching Propeller. Share stories, tips serving clients & Fashion Week Experiences.So much more Adrianne Mellen: https://propeller-us.com/ Email: letsgo@propeller-us.com Email: amellenramstack@gmail.com Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Ty Yorio. Ty a leader in event security. His company keeps high profile events safe and secure with a degree in criminal justice. He became a New York city police officer, then detective. After he retired, he founded Citadel security, providing services to New York fashion week to freeze art fair. This episode we discuss: Ty's background in Law Enforcement to how he started the business Share stories and tips serving the clients in this business “Stay Focused, give the client what they need” So much more Ty Yorio: https://www.citadelsecurityagency.com/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Cate Lochead. Cate is CMO for Snorkel AI, that enables enterprises to develop AI that works for their unique workloads.Cate is a master in marketing and building world class teams. With over 25 years of experience building high growth organizations, Cate is now a leader in AI space. In this episode we discuss: How Cate got started in Tech, her background, Marketing and AI.Cate Shares how leveraging events can elevate your brand. Cate Lochead: https://www.linkedin.com/in/clochead/  https://snorkel.ai/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Jarrad Clark. Jarrad is a passionate and experienced producer with over 30 years of experience producing events in more than 20 countries. Jarrad has worked with prestigious and creative brands to deliver unforgettable experiences. Jarrad is also an advocate for sustainability, eco-friendly practices and the future of technology in the events industry. This episode we discuss: Jarrad's background and prior experiences Sustainable practices in high-end events Artificial Intelligence in the events industry New Book by Jarrad A. Clark: Beyond Reality  So much more Jarrad Clark: hello@jarrad.xyz https://www.youtube.com/watch?v=imZ52TrJEZs  https://www.instagram.com/jarradxyz/ https://www.linkedin.com/in/jarradxyz/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Stephanie NoNe Dunivan. Stephanie is an energetic Essence on-air personality whose hosted multiple shows and various events. She is also a professional singer, co-host of Best Friends with Benefits podcast and the VP of Video and Branded Content at Essence. This episode we discuss:Stephanie's background and the power of persistence.Share real world experiences and valuable tips for any industry.So much more.Stephanie “NöNe” Dunivan: https://www.instagram.com/nonedunivan/ https://podcasts.apple.com/us/podcast/bfwithbenefits/id1532687948 Mark Testahttps://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Marty Tennant. Marty is an award-winning sales and marketing veteran with over two decades experience in the wine experience industry. She has been named the portfolio manager of the year and is currently the Experiential Development Manager of Moet Hennessey. This episode we have a Q&A panel discussion with Marty Tennant and Carmen Jones.  We discuss: Diversity and Experiential MarketingShare real world experiences. Goal help listeners create better live experiences in diversity  Marty Tennant : linkedin.com/in/marty-tennant-wset-ii-29a7101b  https://www.instagram.com/marty_boom/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Courtney Brown Warren. Courtney is the Chief Marketing Officer at Kickstarter. She's been the creative force behind some of the top brands including Audible, Madison Square Garden Company and Time Inc. Courtney has over two decades of experience working with global brands across diverse industries. In this episode we discuss: Courtney's background and how she balances creative with business Courtney shares valuable tips of pivoting and transitioning to a new career. Courtney Brown Warren :  https://www.linkedin.com/in/cbwandco/ https://www.kickstarter.com/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Ric Spencer. Ric is a top costumer for film and television. His work has been seen in King Richard boys in the band and the spider man franchise He's also a producer and director and is currently in production on the documentary called charivari the fashion uproar. In this episode we discuss:  Ric's background and how he turned a Help Wanted sign into a successfully career Shares what it's like to work on Hollywood movie sets as a costumer Ric Spencer https://www.tvinsider.com/show/paradise-city-2025/ https://tv.apple.com/us/show/for-all-mankind/umc.cmc.6wsi780sz5tdbqcf11k76mkp7 Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Ariel Foxman. Ariel is the Vice President Brand Experience of Boston Seaport, formerly the Editor in Chief of InStyle Magazine. Ariel has also been named Out Magazine's Out 100, the Business of Fashion's Top 500, and Crain's 40 Under 40, a contributing editor of Vanity Fair and a writer for Architectural Digest.In this episode we discuss: ·       Ariel's background. His work as a writer, editor, and content developer. ·       Shares valuable tips, his process being intentional about building community.·       Check out Ariel's website and social media, links are in show notes below.    Ariel Foxman : https://www.instagram.com/arielfoxman/ https://www.instagram.com/seaportbos/  https://hoo.be/seaportbos  https://www.arielfoxman.com/      Mark Testa   https://www.markstephenagency.com   info@markstephenagency.com   https://www.linkedin.com/company/mark-stephen-design-&-production/   https://www.instagram.com/markstephenea/   https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Gigi Burris. Gigi is one of fashion's top American hat designers. Gigi is a CFDA member and was named Forbes 30 under 30. Her designs have been featured in all the major publications from Vogue to Wall Street Journal. Gigi hats are worn by British royalty to celebrities such as Sarah Jessica Parker, Zoe Kravitz, Rihanna, Lady Gaga, Bella Hadid, and Madonna. In this episode we discuss: Gigi shares her background and how she got started with Millinery Discuss creating your own Bespoke fashion brand Closely Crafted event on May 14th Gigi shares valuable tips/advice on how to get into Millinery Gigi Burris :  https://www.closelycrafted.org/move-the-needle-2024 https://www.instagram.com/gigiburris/  https://gigiburris.com/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Chris Quidley. Chris is the director and co-founder of Quidley and Company Galleries in Florida and Nantucket. Chris works with corporate and private clients to acquire fine art and builds collections of distinction. Chris has been representing fine art for over 30 years.  With a top contemporary painter as his father, and framer mother, Chris literally grew up in the art business.  Chris previously worked for Christie's in London, managed several galleries on the East coast, and supports many corporate and private clients who rely on his expertise when acquiring fine art. In this episode we discuss: ·       Chris's background, growing up in the art business. ·       How he got started as a consultant and gallerist and so much more ·       Chris shares valuable advice about building a collection. Check out Chris's website and social media, links are in show notes below.Chris Quidley : https://www.instagram.com/quidley_and_co/ https://www.quidleyandco.com/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Maria Clifton a.k.a DJ Ria. Maria is a successful well-known DJ for A list celebrity and events and major brands. Maria is an on-air personality for Sirius XM, Wilhelmina model, Actress, DJ, and in game host for the New York Islanders and New York Liberty. In this episode we discuss: DJ Ria background from Professional Basketball to Modeling/Acting to Hosting/DJing. How her personality and networking lead to her career journey and niche DJ Ria shares valuable advice for building on your own strengths to create your path.  DJ Ria, Maria Clifton :  https://www.instagram.com/riaria5/  https://djria.nyc/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Franc Fernandez. Franc is an artist, designer, and creative director with Shaping Pop Culture. He creates complete visual tones from music videos to album covers to costumes for his high-profile clients including Rihanna, Beyoncé, and Katy Perry. He is best known for creating the meat dress for Lady Gaga at the 2010 MTV VMAs.  In this episode we discuss:  Franc's Inspiring Career Journey: From Merchandising to Designer & Creative DirectorConcept of Lady Gaga's Meat DressDesigning your own Career GrowthFranc Fernandez :  https://www.instagram.com/francfernandez/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Guy Torry. Guy is a multi-talented actor, comedian, writer, and producer. Guy's credits range from acting in American History X and Pearl Harbor, to hosting Def Comedy Jam, to executive producing Fat Tuesdays, the era of hip hop comedy, named the best documentary by the New York Times in 2022. In this episode we discuss:•           Guy's Inspiring Career Journey: From Marketing Assistant to Comedian to Producer•           Phat Tuesday & Def Comedy Jam •           Career Growth Essentials: Tools and Strategies for Success  Guy Torry : https://www.instagram.com/guytorry/  https://originalproductions.com/show/phat-tuesdays/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this special episode, Mark shares a quick glance of what to expect in 2024. Topics we'll cover and highlight as we evolve the focus of Creating the Perfect Experience Podcast. Some topics include:   Focus more on the Creative process and live experiences Individuals who follow their passion & create the best experiences Design, architecture, services Share tips and pitfalls of careers in Creative Space Ego & Collaboration Mentorship  Trends in 2024: 3D Video displays, influence of AI, DIY Techniques, punk revivals, all Immersive videos Sustainability Share secrets of success from top industry professionals  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Ashaunna Ayars, A multifaceted, forward-thinking professional, her true passion lies in her natural ability to transform ideas into fruition. Ashaunna is the founder of the Ayars Agency, a strategic brand and entertainment marketing firm. Ashaunna is the branding mastermind behind campaigns for some of the top music stars and brands globally. Her mantra is “Move fast & create things”. In this episode we discuss: Ashaunna's journey from the music industry to managing high-profile clients like Jay Z, Janet Jackson, Jill Scott, and Mary J. Blige– to founder of The Ayars Agency. Ashaunna's biggest inspirations and influences that fuel her motivation. How to effectively balance client needs with your own marketing expertise, brand collaborations, and understanding of consumer behavior. Ashuanna's advice to potential clients + so much more!Ashaunna Ayars info@theayarsagency.com https://www.instagram.com/theayarsagency/  https://www.instagram.com/ashaunnakayars/ https://www.soawfestival.com/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Bonnie Smith. Bonnie is the Senior Vice President and the Head of VIVI, the Culture Forward Division of Jack Morton Worldwide. Prior to her current position, she founded Studio B, a diversity driven creative agency with clients such as Showtime, NBC Sports, and CoverGirl. Bonnie has been featured in Adweek, Forbes, and Neyma Crane's Notable Entrepreneur.In this episode, we discuss:Bonnie's Inspiring Career Journey: From Production Coordinator to Senior Vice President at Jack MortonBoutique Firms vs. Global Design Agencies: Understanding the Distinctions Career Growth Essentials: Tools and Strategies for SuccessBonnie Smith https://www.linkedin.com/in/bonnie-ott-smith/ https://www.instagram.com/jackmorton  https://www.instagram.com/iambonniesmith/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ https://www.instagram.com/markstephenea/ https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Christine McBride. Christine is the Senior Director of Logistics and Operations for the Essence Festival of Culture. Christine has 25 years of event production experience, producing hundreds of live large-scale events around the world. Christine even supported the United Nations Economic Development Fund in Rio.  Christine McBride https://www.linkedin.com/in/christine-mcbride-7181186/   Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Chaira Foma. Chaira is a designer on Mark's team. Chaira enjoys and has experience experimenting and pushing Artificial Intelligence together on various AI projects. Mark and Chaira discuss how AI or generative artificial intelligence is affecting experiential design. 1:21         Apprehension about the potential of AI 2:22         Everyday Uses of AI 3:34         Chat GPT 5:42         Benefits of AI, Pushing Creativity, Productivity tool 8:39         Using AI is Not Cheating 9:50         Three Main Software's for Experiential  11:23      Series of Steps to incorporate AI in designs 11:56      Using Mid-Journey with Photoshop 17:24      Key using AI 18:35      AI help with design process 21:30      Keep look out for what's real Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Maurice “Mo” Caicedo Owner of Hey Mister! Mo is an award-winning 3D animator, his company, Hey Mister, is a full-service visual effects animation interactive studio, which creates the virtual experience of the food network, Samsung, and the Van Gogh exhibit. 1:10  - Got started at a young age 2:22  - Traditional Art School – learned foundations of Art 7:08  - Blue Sky/Pixar 8:00  - Real-time game engine, Unreal Engine, Unity  12:10 - Creative Process: storyboarding, scripts, deck 15:20 - Artificial Intelligence 17:20 - Client Relations & Communicate. Scope Creek 21:20 - 3D scans, augmented reality experiences, projection mapping 22:29 - Van Gogh Experience - interactive 3D immersive project  24:44 - Meta Verse project: Young & Sick 27:02 - Web AR 30:19 - Ways to Connect with Mo Maurice (Mo) Caicedo https://www.instagram.com/heymisternyc/  https://www.heymister.tv/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Elizabeth Anne Frank from Eye5. Elli is the Founder and Chief Executive Officer of Eye5 a staffing agency for events and experiences for over 19 years. Eye 5 provides models and brand ambassadors for companies such as Maybelline, Samsung, and Target. 1:04           Got started with Experiential Marketing  4:16           Process of Staffing an Event 8:40           Necessary COVID Break turned into a Partnerships & business scaling   13:02        Memorable/ Nightmare Client 15:40        Dealing with Inappropriate/disrespectful clients 20:40        Conference and Trade Show Productions 25:00         Appreciative Clients & Staff  26:15         Best approach: Ask question and value the staff more 28:24         Non-Profit: Mr. Bones and Co. 31:32          Ways to Connect with Elli Elizabeth Anne Frank https://www.instagram.com/ellifranknyc/ https://eye-5.com/ https://mrbonesandco.org/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriberThanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Jim Joseph. His theater career spans over three decades, on and off Broadway. Jim is currently the Director of Operations for the Second Stage Theater company where he oversees the operations, the Helen Hayes Theater, and the Tony Kaiser Theater. 1:46         Highschool beginnings: Performing Westside Story & Playing Football 3:08         Studied radio, broadcasting. Called back to Theater 6:27         Used Theater background became an Actor 6:00         Internship with Off Broadway producer & House Manager 7:52         1st House Manager at Victory Theater 9:40         42nd Street 11:10      Broadway & Off-Broadway classification 14:02      Developmental and incubator process of Broadway 17:19       Preview Process & Performances 20:20       Preventative problem solving 30:56       How Broadway works 32:42       Magic Elixir: Hard work, Talent & Luck 36:19       Youth Corps Program 37:38        Advice & Valuable Skillset 44:03        Follow Jim Joseph Jim Joseph https://2st.com/ https://www.ted.com/talks/jim_joseph_a_rooney_rule_for_broadway  https://www.broadwayworld.com/people/gallery-person/Jim-Joseph/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/@CreatingThePerfectExperience Thanks for tuning in. Check us out at on https://www.instagram.com/markstephenea/

In this episode, Mark speaks with Andrew Greene from Housing Works. Andrew is the Chief Operating Officer of Nonprofit. Housing Works mission is to end the dual crisis of homelessness and AIDS through advocacy, life-saving services, and entrepreneurial businesses that sustain its efforts.  1:18                 Andrew starts with Fund-raising, public media, events3:37                 Housing Works Thrift Store Events5:02                 Design on a Dime beginnings9:09                 Ground Breaker Award11:20               Fashion Fraction event12:40               Breaking AIDS 300-mile bike ride21:26               New York City & New York State 1st Legal Cannabis Store26:00               Housing Works Founding Story29:11               Upcoming Events, July 14th 30:20               Housing Works Next Gen Leaders Changes31:09               New Housing Works Hotels coming32:20               Ways to Support Housing Works34:26               Housing Works Bookstore  Andrew Greene Instagram @housingworks https://www.housingworks.org/  Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with Tom Williams from Kadan Productions. Tom is a veteran of special event production. Thomas brought the vision of designers and producers to life for over 35 years, including New York Fashion Week, where he is been a staple for his 56 seasons. So if you can imagine it, Tom can build it. 1:33     -  Degree in TV & Radio 2:05     -  Went from TV Weatherman to Advertising Marketing Director  2:27     -  Used Theater background and became an Actor 6:25     -  Being open to all different options 8:20     -  Meeting in the middle 10:01  -  Layering New York Fashion Shows 13:00  -  Napkin Drawings & Inspirations comes from anywhere 16:10  -  Production Process 21:30  -  Learn from everything you do. Never the same way twice 23:00  -  Success and being flexible 25:05  -  Develop relationships with trusted shops 26:33  -  Theater Tech roles 32:11  -  Ideal designer/producer. Come with a specific design/conceptTom Williams Instagram @kadanpro https://kadaninc.com/ Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Eva Clark, who has planned over 500 weddings in the US and Europe, was named one of the best wedding planners in America by Brides Magazine. In 2003, she started a customized invitations business before shifting into wedding planning. Now, she's one of the best in the business. She offers tips for prospective event planners as well as an overview of her own planning process.0:31        Organic Beginnings 3:56        Starting Business in 2003 6:25        Travel & Destination Weddings 9:26        Network of Vendors 11:20      Planning Process & Budgeting 16:32      Wedding Timeline & Bookings 18:46      Art of Saying “No” & Vetting New Clients 22:22      Memorable Events 27:30      Future Events 29:20      Advice to Aspiring Planners Eva Clark hello@evaclarkevents.com https://www.evaclarkevents.com/ https://www.pinterest.com/evaclarkevents/ Instagram @evaclarkevents Twitter @EvaClarkEvents Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this second solocast, Mark discusses event strategies and shares some of the common issues marketers encounter in producing events. Sponsorships, finances, staffing shortages, timeframes, current events, and social factors are a few things to take into account. It's never too early to begin strategizing and planning for your event.  0:31        Solocast  1:25        Lead Times and Budgets 2:35        Staffing Shortage  3:10        Timeline  5:00        Defining Success  5:50        Finding the Ideal Event Date  7:45        Summation  9:15        Outro   Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea  https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Christina Neault has over 25 years of experience in fashion events and has been involved in New York Fashion Week from the start. She's witnessed NYFW move from Bryant Park to Lincoln Center, to all over NYC. She spent eleven years as the Executive Producer at IMG Fashion and is still assisting designers with organizing fashion shows. Christina also mentors' students at the High School of Fashion Industries. Today, she opens up about some of her favorite events and lessons learned throughout her accomplished career. 1:11          Early career 3:52          Freelance to IMG  6:00          NYFW at Bryant Park 10:00        Evolution of NYFW 14:55        Advice to younger self 17:18        High School of Fashion Industries 20:30        Memorable events 23:15        Advice to designers 27:50        Connect with Christina Christina Neault linkedin.com/in/christina-neault-60243684 https://www.instagram.com/cdn32/ Mentioned https://www.hsfi.nyc/ https://nyfw.com/home/ Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Teena Mobley is the Brand Experience and Events Manager at CBS. Her most recent project was "Summer of Ghosts," an immersive campaign to celebrate the hit CBS television series Ghosts. She studied business and sports management but was drawn to the "spice of life" in the events industry. Teena nearly died from cystic fibrosis when she was 10 years old and is a member of the Cystic Fibrosis Foundation. She credits her inspirational career path to taking risks and seizing opportunities. 1:10  -  Career path 5:50  -  College experience & Freelance/Internships. Sales, Marketing & Events 6:00  -  Cystic Fibrosis diagnosis  10:20 - Role at CBS 11:14 - "Summer of Ghosts" events 14:40 - VIP “Upfront” Event 16:20 - Get comfortable, being uncomfortable 19:20 - Teena's favorite events: Price is Right & Revolt Summit  22:15 - Advice to young professionals 24:01 - Connect with Teena 24:08 -  Event Planning business Teemo Events Teena Mobley https://www.linkedin.com/in/teena-mobley/Instagram @teemo.events teemoevents.com Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Colin Cowie is a highly regarded expert in experiential design, high-end events, luxury, and style. Royalty, Oprah, Ryan Seacrest, and Jenifer Lopez make up a few of his clients. The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, his most recent book, is a manual for creating exceptional customer experiences. Originally from South Africa, Colin moved to LA and got his start in events while working in catering. Later, he moved to NYC and found himself working at InStyle, on television, and planning over-the-top parties and weddings. He shares his wisdom on resilience, accountability, and the small and important details. 1:57 -    Start in South Africa Army 3:06 -    Move to LA, the start of his event planning business 4:19 -    Move to NY, business taking off 6:00 -    InStyle and television opportunities 6:55 -    Influences and trends 9:58 -    Most memorable events & projects currently in the works 12:20 - Emotional seduction / Bespoke luxury experiences 15:00 - Feedback, lessons learned, accountability 23:00 - Small details 23:56 - Advice to clients 26:25 - Hospitality Group Colin Cowie:Book: The Gold Standard: Giving Your Customers What They Didn't Know They Wanted https://www.amazon.com/Gold-Standard-Giving-Customers-Wanted/dp/1400224004 Instagram @colincowie @colincowielifestyle https://www.facebook.com/itsmecolincowie https://www.colincowie.com Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Erick Long is the Vice President of Production at RedPeg Marketing, an independent brand engagement agency that creates memorable experiences. His exciting and varied career in events and entertainment has involved working with the Academy of Country Music Awards, Universal Studios, the Winter Olympics, and the Grammys. In this episode, Erick gives advice to young interns and aspiring event planners, reflects on his career path, and talks about maintaining professional connections. 0:56                 Early Career 1:53                 UP with People 2:38                 Move to LA 4:52                 Olympics  8:15                 Professional Relationships 13:34               Universal Studios Special Events 14:42               ACM Honors 19:10               Advice to Younger Self  22:12               Advice to Marketers  24:50               Defining Success  29:20               Latest Events  30:40               Value of Event Internships & Volunteering 35:13               Get Connected with ErickErick Long linkedin.com/in/erick-long Instagram @plaid_erick https://www.facebook.com/erickhlong https://redpeg.com Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this special episode, Mark shares industry tips about ways to increase your event success rate time by using "time" to your advantage1:15     Lack of control during events1:20     Prototypes 2:25     In sync team 2:33      Ways to increase your success rate 3:28      Ability to manage uncertainty 4:06      Management of Time 6:01      Permits 8:34      Budgets 9:27      Ideal time frame to put on event 10:36   Promote your project  Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with Wendell Cruz, sports & event photographer. Wendell combines his love of sports and photography to become a highly sought-after sports and event photographer. His images appear on media outlets throughout the country, such as New York Times, NBC Sports, and Sports Illustrated to name a few.1:02       Started in Law, always loved photography 2:08       Public Defender background 3:09       Getting started in photography / Process  5:02       How to become an in-demand Sports Photographer 5:21       Current state of Sports Photography 6:54       Importance of having a mentor(s) 8:01       Tips to getting started & Significance 9:35       Big Break at Madison Square Garden & Belmont Stakes 11:51     Importance of Networking & following up 13:55     Seasons of Sports Photography 15:30     How to get booked for high-profile sporting events 18:46     Most Memorable Events: Triple Crown & Dwayne Wade's last game 21:32     Three reasons to get into sports photography 24:05     Effects of social media & cell phones on the industry  27:49     Advice to young professionals Wendell Cruz https://www.instagram.com/finishfirstphotos/ https://twitter.com/Finish1stPhotos http://www.finishfirstphotos.com/ Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with Carmen Jones, the Senior Director of Experiential of Essence. With over 20 years of experience, Carmen is responsible for the brands notable live and virtual events, including Essence Festival of Culture, Black Women in Hollywood, and Essence Fashion House to name a few. Learn what it takes to produce one of the nation's largest festival, The Essence Festival of Culture.  00:40      Started in banking &educational finance 1:39         Working in Wine & Spirits led to Events business3:17          Launched own Event planning business6:06          Lifestyle of consumer 3608:12          Brand Persona11:19       Understand the “Why” & “Who”12:05       Process & timeline13:13       Ideation Roadmap15:48       Producing Essence Festival23:40       Wish known before: Power of my Peers25:41       Virtual Events27:50       Operating during COVID29:06      Support Black-owned Business31:00     Advise to professionals34:09     Essence Fest Carmen Jones Instagram @mscarmenj linkedin.com/in/carmenrjones https://www.essence.com/essence-festival-2022/ https://www.essence.com/ Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with David Bowen, the president and founder of Bowen & Company. His company produces spectacular high-profile events, including the James Beard awards, where he has served as executive producer for 16 years.  Learn what it takes to produce this multi-faceted event that includes an awards ceremony and a culinary component with over 25 chefs from around the country.00:52     Getting started in theater  1:39        Working with Hearst & Oprah Magazine 3:52        James Beard paused during COVID 5:08        What is a James Beard Award  8:13        Components of the James Beard Awards Event 10:37      25 Chefs from around the country 12:09      Creating a foundation for top chefs 14:13      Grace Under Pressure 16:47      Incredible Team  18:21      Taste of America 21:50      Non-profit sector during COVID 25:01      Fundraising 101 26:13      Virtual Events 26:36      Advice for success for clients 31:38      Advice to someone starting out 34:25      Final Thoughts David Bowen Instagram @bowenandcompanyhttps://www.linkedin.com/in/david-bowen-10a4757/  https://www.jamesbeard.org/awards  https://www.jamesbeard.org/tasteamericaMark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

James LaForce is the founder and CEO of LaFORCE, a highly regarded full-service marketing communications agency for the world's top brands. Born in Wisconsin, James started fantasizing about a glamorous New York City life when he was just ten years old. James got his start in public relations while working for the legendary publicist, Eleanor Lambert. His PR firm was recently named “The Most Powerful PR Firm” by The Observer. In this episode, James shares advice for young professionals and potential clients and details of the most memorable event of his career thus far. 1:38                 Career path  6:20                 Working for Eleanor Lambert 10:01               PR Industry back in the day 12:10               Meeting husband at PR agency 14:47               Starting own business 16:52               Discuss one key element of success 18:10               PR landscape 20:40               Most memorable event: “Paris Lips” 25:18               There is an audience for the normal everyday life. “Reality is the new Fantasy” 26:46               Advice for clients 30:19               Advice for young professionals James LaForce https://laforce.nyc Twitter @JamesLaForceNYC  linkedin.com/in/jameslaforce Mark Testa  https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

On this episode Mark speaks with Dibrie Guerrero. "Dee" is the Focus Audiences Marketing Communications Manager at Ford Motor Company, where she's worked since 2004. She is the woman behind many of Ford's ingenious partnerships, including the 2021 “More than Tough” F1-50 program with DJ D-Nice. Buying a car is such a personal decision, Dee makes sure that Ford's messaging, events, and partnerships are also personal and human centered. 1:05                 Career path at Ford 3:35                 Typical work week - Marketing Strategies 7:50                 Planning Process working with multiple brands 9:06                 DJ D-Nice “More than Tough” 14:24               Winning “Marketer of the Year” Award  15:40               Choosing right partners & projects 20:30               Future of experiential “Human-centered design & thinking” 23:26               Vehicle are an extension of your personality 25:39               Essence Festival – Most Memorable Event 30:42               Future of electric car market 33:45               Advice for recent grads 39:48               Connect with Dibrie on LinkedInDee Guerrero linkedin.com/in/dibrie-guerrero-a084768 https://www.essence.com/essence-festival-2022/ https://www.ford.com https://fordauthority.com/2021/01/ford-launches-new-2021-f-150-ad-starring-dj-d-nice-video/Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with Danny Shaw. Danny is an accomplished product strategist, multidisciplinary designer, business strategies, project manager, and a Professor based in New York. Danny helps clients solve and avoid digital problems, which has been critical to event marketers as they move to the digital world. Mark and Danny discuss the pros and cons of the digital space, the importance of tracking analytics, and best practices when planning digital events. 0:50        Danny's background 4:41        Essence Magazine 6:28        How digital events have evolved from past to present 7:27        Challenges to look out for in digital events11:05     Why it's important to know your actual audience vs. who you think they are 12:14     Continuous monitor of feedback and analytics in the digital space 15:00      Best practice with working w/clients17:13      Essence Music Festival 19:00      How to put on successful events during the pandemic 20:18      Lessons & advice to students in digital space23:53      Upcoming events: live events in Cloud computing space24:52      Ways to connect with DannyDanny Shaw The Business Grind https://businessgrindshow.com/about-us/ https://www.helloshaw.com https://www.5linedesigns.com https://www.linkedin.com/in/dannycshaw  Instagram @5linedesignsTwitter @MrPapers Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

 Mark talks with Fern Mallis. Fern is the award-winning creator of New York Fashion Week and was the Executive Director of the Council of Fashion Designers of America. For the last ten years, Fern hosts the acclaimed “92|Y Fashion Icons with Fern Mallis.” In this episode, we discuss how to craft a memorable experience in the Fashion industry, Fern's impressive career in fashion, and event planning in NYC. 1:10       Early Career 2:08       Working at Mademoiselle Magazine 3:55       Fern's 1st Event Experience 5:56       Fashion Director at Gimbels East 7:00       How “Fern Mallis Public Relations” company began 10:40    Events for IDC NY (International Design Center) 14:05    DIFFA (Design Industries Foundation Fighting Aids) events 16:30    Recession and CFDA (Council of Fashion Designers of America)  23:32    Market Week/Fashion Week 24:36    Fashion show in Bryant Park 25:20    “Organize, Centralize, Modernize” 34:40    Fern's most favored events 36:12    Start of “Fashion Icons with Fern Mallis at 92|Y” 39:24    92nd Street Y events 39:50    Advice to aspiring fashion professionalsFern Mallis  Instagram @fernmallis @92ndstreety  Twitter @FernMallis @92Y linkedin.com/in/fernmallis http://92Y.org/FashionIconsMark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Mark speaks with Michele Pokowicz. Michele is the President and Partner at Mary Giuliani Catering and Events, a high-end catering boutique in NYC established in 2005. Michele manages over six hundred events a year, providing creative and customized food  experiences. When the pandemic hit, her team started offering meal kits and frozen food boxes. There is no one better than Michele when it comes to catering and she continues to make clients' food dreams come true as events return. 0:30      Michele's background & career path 5:14      Meeting Mary Giuliani & becoming a partner 6:25      Offering more than just catering | Expand service offerings 8:21       Incorporating creativity into catering events 9:20       COVID impact & pivoting  11:10    Offering catering boxes for premiers | Created meal kits for HBO 11:52     Developing & shipping specialty boxes 12:52     Working during COVID 13:51     Frozen food line | Cocktail party box 16:03     Staffing shortage  18:50     Importance of being able to do multiple roles 19:38     Logistics of catering | Think of events Holistically 29:00     Most memorable events  35:50     Advice collaborating with caterers Michele Pokowicz at Mary Giuliani Catering and Events https://marygiuliani.com Instagram @mgcevents https://www.linkedin.com/in/michele-pokowicz-2279799/ Instagram @michelepokowicz Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber 

Candace Montgomery is the Senior VP at The Atlantic and the GM of AtlanticLIVE. Previously, she headed the Essence Festival of Culture, the Nation's largest cultural gathering. Candace was the first to produce events specifically for influential women. Candace shares her predictions on where the industry is heading, words of wisdom for young professionals, and reflects on the most memorable milestones in her career thus far. 1:05         Atlantic Festival 4:26         Candace's career path to experiential marketing 10:33      Future of Experiential/Events Industry 12:29      How Events have shifted away from a cost center to a revenue generator 14:01      Essence Festival – How to monetize your events 15:18      Keys to success: Understanding your audience & branding 18:52       Most memorable events: “Women Shaping the World,” “Street Style” 20:35        “Black Women in Hollywood,” Most sought after Oscar event 21:38        Launched a new flagship: “In Pursuit of Happiness”  23:13        Working in-person again  24:09        Creation of the “Beauty Carnival” event 27:17        How to work with CMO's 30:10        Advice getting into the industry 33:44        Connect with Candace Candace Montgomery, Senior VP + GM AtlanticLIVE, The Atlantic https://www.linkedin.com/in/candace-montgomery/ https://www.theatlantic.com/live/ Instagram: @chicbusymoms @momsincolor Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

Michelle Rago is the founder of Michelle Rago Destinations, a boutique planning firm that has been producing and designing weddings and international events for over 20 years. The career path that led her to travel the world and be one of the most sought-after wedding producers is fascinating. She's a global producer and savvy business woman who stays composed, no matter the stressful or chaotic circumstance. 1:20                 Career path in hospitality 2:40                 Biggest learning experience 3:50                 Floral designer to destination & international events producer  5:11                 Tips to being a good producer for International  6:07                 Clientele & producing events internationally   8:22                 How to pivot, lead & mitigate when issues arise 11:34              Process in handling private clients' budgets & emotions & keeping it all together  15:44              Benefits of being a Collaborative Producer  17:20              “My Caribbean Essay Contest” Program – lesson learned  18:00              How to be open-minded when dealing with other cultures 20:15              Process of hiring & working with Michelle Rago Destinations 24:52              Michelle's favorite events she's produced 25:32              Discuss Upcoming events 26:30              Life in New York City for business owners 30:34              Best ways to work with Michelle as a vendor & potential private client   32.40              Advise: how to break into the business  34:36              How to connect with Michelle Michelle Rago, Michelle Rago Destinations https://michelleragodestinations.com Instagram @michellerago Book: “Signature Weddings: Creating a Day Uniquely Your Own” by Michelle Rago Mark Testa https://www.markstephenagency.com info@markstephenagency.com https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark speaks with Suchi Reddy. In 2002, Suchi founded Reddymade Design and Architecture, a New York-based design firm that spans the fields of architecture, design, installation art, and sculpture. Suchi's design motto is “form follows feeling” and she creates inviting environments full of wonder. They discuss her new work at the Smithsonian. 1:30       Suchi's guiding design principal = Form Follows Feeling 4:45        Working with lifetime clients 5:30        Journey from architecture to exhibits & evolving into other areas 6:00        Designing Google's 1st brick & mortar retail store in NY 8:35        Creating “Wonder” in projects/experiences 15:40     Embracing Technology & Sustainability into design 22:14     Futuristic AI & machine learning sculpture at Smithsonian 24:40      ‘me +you' sculpture 25:42      How you think about the future matters 29:30      Advice to clients/professionals 31:44      Advice to young designers 34:00      Connecting with Suchi Suchi Reddy:Instagram @reddymadedesign https://rmdny.com suchireddy.comhttps://meplusyoufuture.com/ Mark Testa: https://www.markstephenagency.com info@markstephenagency.comhttps://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstepheneahttps://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark interviews Corrin Arasa. Corrin is the Founder and Creative Director of Patina Studios, a company in Brooklyn, NY that curates, designs, and builds kick-ass collections of furniture to rent for events, productions, and commercial spaces. Her career began in experiential marketing, so she truly understands that details and decor make an event special and unique. Since 2012, Patina has expanded its style offerings from only vintage and the team is building and upholstering their own pieces. 1:00     -  Corrin Career path 5:50     -  Starting Patina  7:30     -  Creating a Lifestyle brand & Instagram worthy images 12:00  -  The Three C's: Collection, Client Experience, & Culture 12:30  -  Expanding collection  14:15  -  Building & designing own pieces in house 14:30  -  Inspiration, Style & Fashion Trends  16:30  -  Keep track of what's happening in the market 18:08  -  Business during COVID  20:55  -  Wedding events 25:50  -  Advice on working with Patina 27:27  -  Connect with Patina Links:Corrin Arasa http://rentpatina.com corrin@rentpatina.com Instagram @rentpatinaMark Testa https://www.markstephenagency.com info@markstephenagency.com  https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea https://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In this episode, Mark interviews Katherine Tooley, who produced the first-of-its-kind, interactive event, “29Rooms.” 29Rooms is the innovative, physical embodiment of Refinery29, an entertaining and informative digital publication for women and femme-identifying persons. Mark and Katherine discuss experiential marketing and tips to be a success in the industry. Katherine tells how she always wanted to be an event producer and how she began her career at the Bonnaroo Music and Arts Festival.In this episode, we discuss:0:53       Success of 29Rooms – “Choose your adventure”5:10        Inspiring current escapism events6:30        Amplifying Black voices10:30     Creating virtual moments for Refinery29 other community-based brands11:15     “Unbothered” Black female community and “Wash Day,” an award-winning virtual event at VICE Media13:08       Importance of focusing on a community, talking with them, and providing a service14:05       Experiential marketing industry17:16       Content is the goal/key20:02        Capturing, collecting, and creating full experiences21:07        Katherine's background and career at Superfly27:00        Various pathways to get into experiential marketing 32:15        Bonnaroo Music & Arts Festival – most memorable project36:00        Years of experience matters38:30        Advice on breaking into the industry43:03        Connecting with KatherineKatherine Tooleyhttps://www.linkedin.com/in/katherinetooley/ https://www.29rooms.com/city/new-yorkhttps://www.refinery29.com/en-us/unbotheredMark Testa https://www.markstephenagency.com info@markstephenagency.comhttps://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstepheneahttps://www.youtube.com/channel/UCK13o22i4RxQvbAgwwlh9tQ?view_as=subscriber

In today's episode Mark interviews Allyson Brown. Ally is an Award-winning Senior Creative Director at Essence Communication. Ally has 22+ years of experience leading and developing design strategies for the brand's identity, marketing, print, digital, video, social, and experiential. Year-round Ally research, plans, and designs for the Essence Festival. “Creative design, when done well is a powerful tool of Storytelling” – Allyson Brown.In this episode, we discuss:1:15         Ally's 12 years of experience at Essence2:30         Ally's background in Art4:30         Starting out at Glamour Magazine6:44         Storytelling and the Design process13:30       Creating Visual Boards that evoke an emotional reaction. 14:46       Creating/building the Essence Festival Airstream—"Live Loud” Theme 19:30       Ally talks about her most memorable event & most beloved project24:00       Useful advice on presenting three design ideas, instead of one26:18       Essence Fashion House - Upcoming live event in September34:05       Tips to manage deadlines and budgets37:13       Advice for working with creatives Additional Resources:https://www.pantone.com/color-finderAllyson Brown Instagram @allybeeshttps://www.essence.comhttps://www.linkedin.com/in/allyson-brown-574558a/Mark TestaInstagram @markstepheneahttps://www.markstephenagency.com info@markstephenagency.comhttps://www.linkedin.com/company/mark-stephen-design-&-production/ 

Mark Testa interviews Seth Bernstein.  Seth is a top lighting designer who has designed for Saturday Night Live, Nike, Louis Vuitton and Rihanna. With a background in theatre, Seth moved to NYC and got involved in fashion shows, television and live events. Seth believes great lighting should be an unnoticeable component in creating the perfect experience. In this episode, we discuss- Designing the GLAAD Media Awards - Seth's most memorable event - Managing client expectations and communicating needs - Working on Savage Fenty Volume 1 - Background in theater - Money can't buy time- How COVID effected Seth's career - Advice to aspiring lighting designersMore infohttps://www.markstephenagency.com info@markstephenagency.com https://www.eideticproduction.com/https://www.linkedin.com/company/mark-stephen-design-&-production/ Instagram @markstephenea 

Mark Testa interviews Music Curator, Coleman Feltes who has worked in the events industry for over twenty years, starting as a DJ and now a Music Curator.  From fashion shows, award ceremonies, live events and parties, Coleman has worked for the likes of Prince, Oprah, Tom Ford, Versace, Hermes, Dolce & Gabbana, and the list goes on.  Music tells a story and is an essential element to creating the perfect experience.- DJ to Music Curator- Right music makes an event- Career highlights-  DJ'ing CEO of Spotify's wedding- Collaborating with Prince for Versace- Coleman's process- Condé Nast Show- Advice getting into industry-  Future projects- Mastering a craftMark Testahttps://www.markstephenagency.cominfo@markstephenagency.comhttps://www.linkedin.com/company/mark-stephen-design-&-production/Instagram @markstephenea