Podcast appearances and mentions of lauren petrullo

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.Chapters:00:00:00 - Kicking Off with Lauren's Takeover of Perpetual Traffic00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right00:10:05 - Don't Miss This: How to Wow Returning Customers from Email #100:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use00:21:34 - Crafting Hyper-Personalized Journeys at Scale00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You're Ignoring00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick00:35:03 - They're Not Clicking — Now What? Ninja Moves for Dead Leads00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the CommunityLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off

Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn't enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.Chapters:00:00:00 - Cracking Open the Perpetual Traffic Vault00:01:31 - Why Bad Tracking Kills Great Marketing00:02:58 - Meta's Bold AI Vision (and Why It Matters)00:04:47 - The Data Black Hole of Flexible Ads00:06:53 - From Pixels to Prediction: How Ad Networks Evolved00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul00:14:28 - How to Set Up Tracking Without Breaking Your Brain00:15:53 - Which Data Source Should You Actually Trust?00:15:59 - The Truth About Pixel vs. Dataset IDs00:17:04 - Don't Just Place Events—Place Them with Purpose00:17:27 - Next-Level Pixel Installs (That Don't Break Your Site)00:23:44 - What Your EMQ Score Is Really Telling Meta00:25:05 - The Showdown: Browser Events vs. CAPI00:28:48 - Fix Your Errors Before They Cost You More00:30:01 - Wrapping Up... and What's Coming NextLINKS AND RESOURCES:About standard and custom website eventsSpecifications for Meta Pixel standard eventsAbout the flexible ad formatGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off

Meta's at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.The duo breaks down what's really changing inside Meta, why this isn't just another temporary tweak, and how to adapt before it's too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.Chapters:00:00:00 – Kicking Things Off: What's Really Happening Behind the Ads00:00:49 – Meta Drops a Bombshell—Here's What You Need to Know00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager00:05:17 – What These Changes Actually Mean for Your Ad Strategy00:12:39 – Future-Proofing with Custom Conversions (Before It's Too Late)00:19:13 – Your Move: What Smart Advertisers Should Do Right NowLINKS AND RESOURCES:Get Your nCAC Calculator Now!Maximize your campaign performance with AI.About Advantage+ sales campaignsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren's whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z's zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won't forget.Chapters:00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea00:01:16 - Lauren's Back—with Ghosts, Nostalgia, and Chicago Vibes00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings00:05:37 - The Conference Circuit Is No Joke (But It's Hilarious)00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle00:13:10 - Radical Inconsistency: The Strategy You Didn't Know You Needed00:21:21 - Forget Perfection—Launch Loud, Messy, and Real00:21:39 - Loyalty Through Limited Drops and Cultural Flavor00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess00:24:59 - Your Real KPI? What Happens After the Purchase00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold00:31:32 - Two Conferences, One Mic Drop Recap00:33:39 - AI Isn't Just a Buzzword—It's Changing Everything00:41:24 - Catch Flights, Not Feelings: What's Coming Up NextLINKS AND RESOURCES:ShopTalkSXSW ConferenceEvolutions by Podcast MovementFetchProsper ShowKlaviyoCriteoFlamingo EstateGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn't just about crunching numbers—it's about scaling smart. Whether you're a finance geek or just someone who wants to make sure you're not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there's a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn't love a little bonus ROI?Chapters:00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off00:00:13 – nCAC? Yeah, You'll Want to Know This00:01:51 – The Sneaky Costs That Could Sink You00:03:55 – Margin Showdown: Contribution vs. Gross00:05:49 – The nCAC Formula That Changes Everything00:15:48 – nCAC Danger Zones (Proceed with Caution!)00:20:19 – A Surprise You Didn't See ComingLINKS AND RESOURCES:Episode 663: How to Make Your Present Better by Making Your Future Bigger10x Is Easier Than 2x by Dan Sullivan and Benjamin HardyTier 11Mongoose MediaTier 11 JobsPerpetual TrafficGet Your nCAC Calculation Guide Now!Marketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesAppSumo - 13% off with code traffic13Tier 11 Data Suite

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone's hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who's not secretly a foot model—this episode is for you.Chapters:00:00:00 - A Curious Start: Traffic, Goals, and Grievances00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier00:02:58 - Big Hurdles: The Struggles of Thinking Big00:03:46 - The Ultimate Quest: Hiring the Perfect Fit00:05:56 - Zoom Realities: When Interviews Get Surprising00:08:48 - Radical Honesty: The Secret Sauce in Hiring00:17:03 - Building Bridges: The Art of Trust at Work00:21:04 - Looking Forward: What's Next on the HorizonLINKS AND RESOURCES:Virtual Boss by Ralph BurnsEpisode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your TimeEpisode 663 How to Make Your Present Better by Making Your Future BiggerTier 11 on YouTubeMarketing Performance IndicatorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesAppSumo - 13% off with code traffic13

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.Chapters:00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify's Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here's How00:28:59 - Aiming Smarter: Targeting Evolution00:29:30 - Cracking the Ad Benchmark Code00:30:41 - Capitalizing on Ecosystem Synergy00:33:37 - Customer Costs That Pay Off00:35:40 - Incentives That Adapt to You00:38:08 - Success Stories in Simple Campaigns00:42:46 - Ecosystem Deep Dive and Future Look00:51:49 - Personalizing the Shop App Journey00:56:58 - Final Words: Resources You'll NeedLINKS AND RESOURCES:Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on...

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth.Chapters00:00:00 – Meet Raphael: The Myth-Buster of CRO00:00:21 – CRO Myths: Why Doubling Your Conversion Rate Isn't That Simple00:01:43 – From Fictional Marketing Plans to Real DTC Success00:02:26 – Raphael's Origin Story: Creativity Meets Data00:08:01 – No Portfolio? No Problem: Landing Clients the Hard Way00:13:53 – From Metrics to Mastery: The Real Evolution of CRO00:20:57 – Wants vs. Needs: When Clients Get It Wrong00:22:45 – The Conversion Rate Illusion: Why Numbers Lie00:26:00 – Case Study: Turning Subscriptions Into Gold00:29:33 – Breaking It Down: How to Communicate Results Without Confusion00:35:35 – CRO in the TikTok Era: Quick Wins vs. Real Strategies00:44:59 – Stay Connected: Raphael's Tips for Long-Term GrowthLINKS AND RESOURCES:Raphael Paulin-Daigle on LinkedInRaphael Paulin-Daigle on XSplitBaseLanding Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.Chapters00:00:00 - Kickoff: Welcome to Perpetual Traffic00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves00:04:24 - 2025 Predictions: Affiliate Marketing's Trust Game00:08:38 - Future-Proofing Info Products00:12:36 - Winning Tactics for Local Business Marketing00:14:00 - Ads That Work for Local Audiences00:17:23 - Post-Black Friday: Next Steps for E-commerce00:18:37 - Upcoming Trends for New Year Sales00:20:02 - Agency Insider: Insights from the Frontlines00:23:47 - Effective Media Buying00:28:10 - AI's Role in Shaping Marketing00:32:09 - The Evolution of Interactive Advertising00:37:16 - Final Predictions and TakeawaysLINKS AND RESOURCES:Eddie Maalouf on LinkedInBAD MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.Chapters00:00:00 - Orlando Adventures Begin!00:00:26 - Disney Secrets Revealed00:02:21 - Networking That Changes Lives00:05:34 - Mastermind Event Game-Changers00:07:22 - Unleashing AI Power in Marketing00:11:58 - Sleep Hacks for Success00:17:20 - Why Masterminds Are Essential00:25:50 - The Thin Line Between Charisma and Narcissism00:30:38 - Standing Up for What Matters00:31:05 - Jason Fladlin's Selling Secrets00:33:50 - The Surprising Power of Long-Form Content00:36:53 - The Book Writing Advantage00:41:24 - Master Podcasting & Listener Engagement00:50:10 - SEO Jacking & Celebrity Leverage00:54:31 - Engaging Your Community Like Never BeforeLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. Chapters00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special OfferLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!Chapters:00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We're Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok's Unmatched User Engagement00:56:51 – What's Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final ThoughtsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!Chapters00:00:00 - Welcome to the Black Friday Strategy Session00:01:00 - July is the New November: Early Prep Insights00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now00:06:15 - How to Win Q5: Lead Gen Strategies that Last00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes00:27:55 - Know Your Audience: Targeting and Content Roadmaps00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value00:38:15 - Brand Differentiation: Standing Out in a Crowded Market00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the YearLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTidio Black Friday Facts & Cyber Monday Stats [Report 2024]Leather UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you're wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!Chapters:00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything00:04:31 - Mastermind Insights: Tactics That Drive Real Results00:05:42 - Lead Generation Revolution: Implementing Conditional Logic00:12:52 - Real-World Applications: How the Pros Do It00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success00:20:24 - Delivering the Right Content: Tailoring to Your Audience00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm00:29:27 - Harnessing the Power of Algorithms: What You Need to Know00:32:46 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeHow to create a lead ad using Meta Ads ManagerDuct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing GuideEpisode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Wildlife scientists are exploring which species are best adapting to the effects of climate change. University of Arizona evolutionary biologist Lauren Petrullo describes a long-term field project focusing on wild North American Red Squirrels and their everyday resilience habits.

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!Chapters:00:00:00 - Welcome to Perpetual Traffic00:00:27 - Meet the Hosts and Join Our Telegram Community00:00:42 - Ryan Reynolds and Marketing Legends Unveiled00:02:40 - Highlights from Lauren's Presentation at M300:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance00:04:27 - News Hacking and Riding Social Trends00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass00:08:13 - Using Social Trends to Amplify Your Marketing00:13:04 - Strategies for Optimizing Meta Ads for Better Leads00:14:59 - CRM Pixels Demystified00:17:00 - Strategies for Implementing CRM Pixels00:18:30 - Importance of Asking Qualifying Questions00:23:45 - Case Study: High-Quality Lead Acquisition00:25:30 - Optimizing Data Flow Between CRM and Meta00:27:00 - Enhancing Lead Quality Through Detailed Data Collection00:30:46 - Building a Sales Funnel with Meta: Step-by-Step00:33:38 - Navigating Lead Qualification and CRM Challenges00:36:30 - Practical Solutions for Lead Qualification Issues00:40:26 - Mastering Pixel Creation and Data Management00:48:23 - Exploring Meta's Lead Center and CRM Alternatives00:54:55 - Final Thoughts and Practical Implementation TipsLINKS AND RESOURCES:The 'Dune' Popcorn BucketThe ‘Dune' Popcorn Bucket and the Golden Age of Movie MerchBREAKING Deadpool and Wolverine Popcorn Bucket Revealed by Ryan ReynoldsTikTokNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageJob well done. Aviation Gin Laughing ManThe Process | Aviation GinThe Vasectomy: Deadpool EditionThe Fibonacci SequenceThe Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo

Today we're revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts! Chapters:00:00:00 - Welcome to Perpetual Traffic00:02:15 - Reintroducing Lauren Petrullo00:03:10 - The Power of a Great Review00:05:55 - Copywriting Mastery and AI00:08:23 - Meta Shops and Affiliate Marketing Goldmine00:12:45 - Leveraging Organic Exposure with Shops00:16:05 - AI in Content Creation00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors00:19:34 - SEO Secrets for Explosive Growth00:23:10 - Combining Human and AI Efforts00:25:55 - Shoppable Blogs00:27:50 - Mastering SEO Content Strategy00:28:50 - Turning Articles into Sales Machines00:30:04 - Essential SEO Tools and Techniques00:33:56 - Integrating Content with Paid Advertising00:35:47 - The Power of Content-Rich Websites00:37:20 - Content as a Conversion Driver00:41:15 - The Role of User Experience in SEO00:43:30 - Strategic Content Planning00:44:53 - Going Multilingual: Expanding Your Content's Reach00:49:46 - Conclusion and Final ThoughtsTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect...

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You're going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you're struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!Chapters:00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to ImplementLINKS AND RESOURCES:Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11'S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTube

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!Chapters:00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast00:00:38 - Unraveling the Telegram Thread: Our Community Insights00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins00:07:24 - Personalized Emails: Strategies for Better Segmentation00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality00:16:49 - Audience Engagement: Boosting Email Interaction00:19:02 - The First Email: Setting the Stage for Engagement00:24:13 - Effective Calls to Action: Maximize Your Email Impact00:26:10 - Lead Scoring and Tracking: Techniques for Success00:28:22 - Automating Sales and Marketing: Best Practices00:29:31 - Building Your Automation Team: Roles and Responsibilities00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best00:36:00 - Social Media Strategies: Driving Sales and Engagement00:41:03 - Paid Traffic Conversions: Optimizing for the Right EventsLINKS AND RESOURCES:GorgiasEpisode 494: Top Ways Your PPC Spend Is Being Wasted With John MoranEpisode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John MoranPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Ralph Burns and Perpetual Traffic's new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban's ripple effects on small businesses and influencers who've found a goldmine in the app's algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.Chapters:00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings00:00:44 - Telegram Talk: Join Our Buzzing Community00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business00:05:35 - Algorithm Secrets: Why TikTok's Formula Has Everyone Talking00:07:00 - National Security or Nonsense? The U.S. Government's Concerns00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google00:12:09 - Project Texas Unveiled: TikTok's $2 Billion Security Bet00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success00:20:30 - Political Year Drama: How Elections Influence Tech Policies00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts00:28:15 - Parting Words: Join the ConversationLINKS AND RESOURCES:37 Important TikTok Stats Marketers Need to Know [2024]TikTok sued the U.S. government to block a ban. Here's what happens nowDiscovery on TikTokTikTok TOSRestrictions on TikTok in the United StatesPT on TelegramTikTok Sues U.S. Government Over Law Forcing Sale or BanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining...

Join Joey Pinz in an invigorating discussion with digital marketing expert Lauren Petrullo, who delves deep into the nuances of digital marketing strategies for small to medium businesses. This episode explores the critical decisions business owners face, from choosing the right time to hire a marketing agency to the specifics of online advertising budgets. Lauren offers a treasure trove of insights on leveraging digital tools effectively, ensuring marketing spend translates into real growth. 

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today's digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand's next big break.Chapters:00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for MarketersLINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney's marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it's dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that's as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!Chapters:00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look00:03:24 - Strategic Moves: How Disney Anticipates Market Trends00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools00:16:48 - The Influence of Visual Media on Gen Z Buying Habits00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools00:29:24 - Closing Thoughts: Join Our Perpetual Traffic CommunityLINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much

Learn how to avoid missing out on potential sales and focus on generating revenue in online interactions.Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, to discuss the importance of training customer service teams to recognize sales opportunities in conversations. They also suggest practical strategies, like using AI to analyze discussions and optimizing profiles to increase website traffic. Listen to this episode now.Lauren's LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Subscribe to Perpetual Traffic on YouTube here: / @perpetual_traffic Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -

On today's Lunch With Norm, we are with the founder of Mongoose Media, Lauren Petrullo! We discussed the free advertising channel Amazon brands don't know about it. Find out how you streamline the process of advertising on the channel.  The guest has worked for and with some of the most known Fortune 500 brands.    This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the founder of Mongoose Media, Lauren Petrullo, is here. Today, we discussed free advertising channels Amazon brands don't know about it. She has worked for and with some of the most known Fortune 500 brands.    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/ https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

Kasim sits down with Lauren Petrullo, Founder & CEO of Mongoose Media, as she unveils a surprisingly straightforward yet highly effective Instagram growth strategy that she calls "potty time." The nickname "potty time" adds a touch of humor to the approach, suggesting that it's so quick and simple that you can conveniently execute it during short breaks. Lauren explains the strategy, emphasizing the significance of engaging with your competitors' Instagram profiles to attract users interested in similar content. By following, engaging, and building connections with these users, you can substantially expand your Instagram presence and grow your business. Listen to this episode now to learn an innovative approach that allows you to connect with your ideal audience and enhance your business without the need for costly paid ads, all within the time it takes to attend to your "potty time."This clip is from The Perpetual Traffic Podcast, watch the entire episode here: How to Get Thousands of New Authentic Instagram Followers in 30 Days | Perpetual Traffic EP 528: • How to Get Thousands of New Authentic... Lauren's LinkedIn profile: / laurenpetrullo Mongoose Media: https://mongoosemedia.us/ Connect with Perpetual Traffic: Facebook - https://fb.me/perpetualtrafficpodcast Instagram -

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You'll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.Chapters:00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo00:04:18 - Entering Pinterest's Marketing Arena00:06:40 - Revealing Pinterest's Untapped Marketing Potential00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic00:22:16 - Masterclass in Pinterest: Strategies Unveiled00:24:16 - The Proven Pinterest Success Formula00:26:10 - Future Trends: AI in Pinterest's Visual Search00:27:03 - Smart Strategies: Repurposing Content for Pinterest00:32:30 - Trendspotting with Pinterest Predicts00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing PowerLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

My guest for Episode #245 of the My Favorite Mistake podcast is Lauren Petrullo. She is an award-winning marketing expert, digital marketing and eCommerce consultant, and successful multi-founder. Lauren has overcome great adversity from a young age, as well as living by the F.A.I.L. method with her Mongoose Media “pack mates” as she calls them. Episode page with transcript, video, and more Lauren is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media, Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes. As a former Innovation Producer at The Walt Disney Company, Lauren incorporates her background in innovation and design to infuse creativity and play into all of her marketing strategies. Today, we're talking about turning failures into stepping stones. In this episode, Lauren will dig into her “fail method,” the importance of integrating creativity into marketing strategies, and her unique approach to fostering a culture of transparency and learning at Mongoose Media. Further, she will delve into the value of diversity in honing effective marketing strategies and the proactive approach toward addressing and learning from mistakes. Also, discover how Lauren and her team are leveraging innovative remote collaboration tools and setting an example of how to emulate a robust and dynamic work culture. Questions and Topics: Why the name Mongoose Media? Why “pack mates”? Why is it important to tell your team about your mistake? Having a F.A.I.L. channel on Slack Celebrating failure? “First Attempt in Learning”?  Celebrating the Biggest failure of the week? Hiring selection vs. bringing them along in the culture? Which is more important? Using small mistakes to prevent big ones? “Why do I want to celebrate failures??” — good catches What is “The ONLY Advertising Hospital™?”? Why do you embrace the title of “destruction queen”? In your bio it says — “Dare to be vulgar, refuse to be boring.”??? Get a 20% discount code at AsianBeautyEssentials.com when you enter MISTAKES at checkout!

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus. Chapters:00:00:00 - Intro: Setting the Vegas Scene00:01:29 - Spotlight on Key Talks and Industry Leaders00:06:41 - Analyzing Conference Dynamics: What Could Be Better?00:08:31 - Why Marketing Conferences are Crucial for Growth00:10:28 - Top Insights: Transforming Digital Marketing Strategies00:14:51 - Research-Driven Advertising Approaches00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion SummitLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you're an e-commerce store owner, a marketing director, or a business owner, you'll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.Chapters:00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")00:03:07 - Revealing Our Contest Winner00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors00:43:20 - Wrapping Up: Final thoughts and staying connectedLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

In this episode we explore the world of Pinterest and it's impact on the e-commerce. Lauren Petrullo,an expert in digital marketing and e-commerce joins us to share valuable insights and experiences in navigating the Pinterest landscape to elevate your brand's visibility and drive sales. Lauren is the CEO of Moongose Media LLC, and also the founder of Asian Beauty Essentials, Chief Marketing Officer at Beau &Belle Littles, and co-founder of Bot Blondes. Highlights: Pinterest as a Search Engine:  Pinterest has users actively seeking solutions hence has a demand in products that would help customers in discovering solutions. Pinterest Advertising:  Pinterest has lower CPMS compared to Facebook hence a good fit for direct response ads. Pinterest  also allows for salesy content and without having to navigate certain restrictions. Lauren also explains the importance of aligning creative content with seasonal trends. Social Commerce Insights: Lauren explains how segmenting Pinterest audiences and brands plays a pivotal role in shaping the online shopping experiences. Leveraging visual trends also highly influences online shopping behaviors.

The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Digital Marketing Consultant, Founder & CMO of Mongoose Media, Lauren Petrullo.Lauren Petrullo is a seasoned marketing professional with a rich background that includes working at the Walt Disney Company. Her journey brought her to Orlando, where she founded Mongoose Media, a digital marketing agency specializing in SEO and Facebook ads. The agency works with individuals, brands, and companies across various industries, including e-commerce and hospitality, helping them increase their traffic and scale their businesses.According to Lauren, Pinterest is an underutilized channel offering a unique brand opportunity. With its large user base and longer life decay for posts, Pinterest attracts individuals not present on other social media platforms. Lauren shared that they have seen success with non-obvious brands on Pinterest, such as mechanics and education programs, which was a surprising revelation.One of the most insightful parts of the conversation was when Lauren shared the lessons she learned from Disney that she applied to her business. She emphasized the importance of the last impression, drawing parallels with the parking experience at Disney's Magic Kingdom. Lauren advises businesses to have a speed lead initiative and maintain touchpoints with leads to differentiate themselves from competitors.Key Points from the Episode:Overview of Mongoose Media and its servicesImportance of diversifying traffic sourcesThe potential of Pinterest as a marketing channelTrends in marketingBenefits of living and doing business in Central FloridaThe strategic location of Mongoose Media in OrlandoLessons learned from Disney and their application to businessImportance of the last impression in capturing leadsAdvice on maintaining touchpoints with leadsAbout Lauren Petrullo:Lauren Petrullo is a dynamic individual with a multifaceted identity as a wife, friend, sister, and devoted dog mom. Renowned as a "destruction queen" in digital marketing, Lauren boasts over ten years of experience, bringing forth her analytical prowess and creativity to breathe life into digital strategies. Having collaborated with Fortune 500 brands, she is recognized for her candid approach, fearlessly providing brutally honest assessments of existing assets. Lauren believes in the power of transparent conversations, asserting that genuine interactions pave the way for successful conversions.As part of Mongoose Media, Lauren navigates the challenges of the post-iOS era, tackling disruptions caused by Flock and iOS 15 in the advertising landscape. Lauren is driven to share love through time, resources, and more. Lauren Petrullo's journey is a testament to her commitment to reshaping outdated systems and ensuring marketing efforts lead to meaningful conversions.About Mongoose Media:Mongoose Media, headquartered in Orlando, FL, is a data-driven digital marketing agency specializing in global online customer acquisition for food and beauty brands. With a strategic focus on social media, the agency excels in brand building, leveraging platforms like Facebook, Google, and Pinterest to ensure effective conversion and long-term customer awareness.Distinguished as an agency partner with major platforms, including Facebook, Google, Snap, Pinterest, and Bing, Mongoose Media possesses a robust network. Additionally, the agency holds technology agency partnerships with Klaviyo, Shopify, and ManyChat,...

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:07 - Insights on Kasim's Expertise in Digital Marketing00:02:21 - Unveiling the Power of Lead Ads on Meta00:04:12 - Introducing LeadCenter: Meta's Hidden Gem00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses00:07:35 - Practical Guide: Navigating LeadCenter00:10:57 - Strategies to Effectively Find Leads on Social Media00:12:52 - Deep Dive into LeadCenter's Manual Process00:15:58 - Engaging with Leads: Best Practices00:17:24 - Collaborative Use of LeadCenter Across Teams00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement00:21:14 - Mastering Personalized Customer Interactions00:22:56 - Tackling Deliverability Challenges in E-commerce00:25:45 - Enhancing Follow-up Communications with Custom Questions00:29:24 - Role of Social Media Team in Streamlining Lead Assignment00:32:43 - Exploring the Potential of the Traffic and Conversion SummitLINKS AND RESOURCES:About instant formsHow to create a lead ad from your Facebook PageAbout instant form typesManage your leads in leads centerMeta Business SuiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode!Key takeaways from this episode:Giving back to the world and supporting causes through platforms like tree-planting initiatives.The difference between CPMs and CPAs and how they relate to advertising costs during q5.The value of strong data sets for optimization and performance in Facebook advertising.Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.Recommended App/Tool:Stape: https://stape.io/Popsixle: https://popsixle.com/Blotout: https://blotout.io/Hyros: https://hyros.com/Triple Whale: https://www.triplewhale.com/Forest: https://www.forestapp.cc/Recommended Book/Podcast:Perpetual Traffic: https://perpetualtraffic.com/podcast/Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Today's Guest:Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Connect and learn more about Lauren and Mongoose Media:Website: https://mongoosemedia.us/LinkedIn: https://www.linkedin.com/in/laurenpetrullo/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.Chapters:00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency00:06:00 - Navigating the Maze of Data Privacy in Digital Ads00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy00:12:00 - Crafting the Perfect Lead Form: An Art and Science00:14:00 - CRM and Meta: A Symphony of Integration for Marketers00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era00:18:00 - In-App Ingenuity: Winning Strategies for Marketers00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers00:28:00 - The Conditional Logic Conundrum in Lead Generation00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before00:34:00 - Preparing for the Digital Marketing Revolution00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered00:38:00 - Exclusive Tips for Digital Marketing Gurus00:40:00 - The Episode's Best Bits: Key Insights and Strategies00:42:00 - Sneak Peek: What's Next in Marketing Mastery00:44:00 - Wrapping Up: The Ultimate Marketing Insights RoundupLINKS AND RESOURCES:Shops ads: Help boost your sales and ROAS on Facebook and InstagramSearch Results for: Lauren PetrulloSearch Results for: KobiAbout instant formsHow to create a lead ad from your Facebook PagePerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

Embracing gratitude in minimalist living with Lauren Petrullo. Step into a world of gratitude and minimalism as she joins our host, Angela Brown, for a transformative conversation.  Lauren shares her personal experiences, emphasizing how gratitude plays a pivotal role in the process of minimizing and downsizing, particularly in managing a bustling life with multiple responsibilities. The discussion takes a deep dive into the tangible and intangible benefits of simplifying, from the joy of visually organized closets to the mental relief it brings. Lauren reveals the selfish joy derived from giving and the emotional significance attached to each item, urging listeners to reflect on the purpose and sentiment behind their possessions. The conversation explores people's emotional attachment to their belongings, addressing the challenge of letting go and the satisfaction of passing on items to others who will appreciate them. Lauren encourages listeners to evaluate their own closets, posing a fundamental question: "Is this the me I'm running towards or the me I'm running from?" The episode concludes with a call to action, inviting listeners to embark on their own minimalist journey. Lauren's parting challenge is simple but profound: "Do I want this, or do I want this?" As the conversation wraps up, the audience is inspired to bid farewell to unnecessary clutter and embrace a week filled with newfound freedom and appreciation. RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH HOARDING WORLD  YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Introducing Lauren Petrullo and the Power of Gratitude  00:00:14 Gratitude in Downsizing: Appreciating the Clutter-Free Life  00:01:37 Letting Go with Gratitude: Blessing Others with Your Possessions  00:02:28 Overcoming Catholic Guilt: Embracing Your Evolved Self  00:03:09 Passing on Joy: Sharing Special Items with Friends

Let's learn social ways to declutter with the wonderful Lauren Petrullo. We delve into a transformative discussion about breaking free from feeling trapped or stuck in life. Feeling overwhelmed? Discover Lauren's game-changing strategy of seeking external definitions to overcome inertia. From setting achievable goals to the magic of clothing swaps, we explore practical ways to declutter our physical spaces and our lives. Lauren reminisces about her family's ingenious clothing swap tradition, a delightful practice of recycling fashion and goods. Learn how you can implement this liberating concept with your friends, fostering connections and refreshing your wardrobe guilt-free. The joy of giving and receiving takes center stage as Lauren shares her experiences with White Elephant gift exchanges. From extravagant holiday parties to the quirky Lousy Prize Monday at the office, find inspiration to infuse fun into decluttering while creating space for the things that truly matter. Embrace the concept of letting go and allowing positivity to flow through your life. Lauren encourages you to join the movement, inspiring a sense of relief and happiness as you declutter and redefine what truly brings joy. Don't miss out – let's embark on this journey together!  RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.u CONNECT WITH HOARDING WORLD  YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YT: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Introduction and Setting the Tone  00:00:21 Letting Others Define Goals for a Fresh Start  00:00:51 Embracing Change to Create a Different Ending  00:01:13 Clothing Swaps: A Fun Way to Purge and Refresh  00:02:26 Organizing Clothing Swaps with Friends and Meeting New People  00:03:18 The Value of Clothing Swaps and Re-Gifting Items  00:04:11 White Elephant Gift Exchange and Recycling Unwanted Items  00:05:10 Lousy Prize Monday: Fun Way to Recycle and Declutter  00:06:08 Conclusion and Encouragement for Letting Things Flow

How to streamline your life and business? Join us for an engaging conversation with Lauren Petrullo as she shares her journey of living out of a duffel bag and how minimalism has played a crucial role in her personal and professional life. Lauren discusses the power of embracing minimalism, especially when running a business, where efficiency and organization are key. Learn how Lauren's experience embracing minimalism led her to adopt a cloud-based workflow, ensuring that essential data is accessible from anywhere. She also highlights the importance of clear documentation, standardized procedures, and empowering team members to find answers independently. Discover how recognizing the "obvious yeses" can help you declutter your life and business. Lauren shares her insightful perspective on how to identify what truly matters and what can be let go. Whether streamlining processes or decluttering physical possessions, you'll gain valuable insights on how to lead a more efficient, minimalist lifestyle. RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH HOARDING WORLD  YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YT: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Introduction to Lauren Petrullo and minimalism in business  00:00:34 Benefits of working from the cloud and hyper-organized files  00:01:12 Importance of documentation and standard operating procedures (SOPs)  00:02:08 Thriving in failure and the concept of learning from tasks  00:03:04 Recognizing obvious yeses and considering minimalism in personal items

1245 Ladies and gentlemen, today we have a marketing maven on the show who's not afraid to tell you if your 'baby is ugly' in the digital world. In this episode, we're diving into the world of digital marketing with a true marketer, discussing advertising audits, marketing strategy disruptions, and navigating the evolving landscape of digital advertising. Get ready for an episode packed with insights on how conversations lead to conversions in the digital realm. Let's welcome a digital marketing dynamo, Lauren Petrullo! Website: mongoosemedia.us/trophy-room Social Media: https://www.linkedin.com/in/laurenpetrullo/, @AsianBeautyEssentials (IG), Mongoose Media (YouTube), Asian Beauty Essentials (YouTube), @LaurenPetrullo (twitter) __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

How and what is mastering minimalism through couch surfing? Angela Brown sat down with Lauren Petrullo, discussing the concept of "couch surfing" and how it shaped Lauren's perspective on space and belongings. Lauren shares her experiences of intruding on someone else's space while couch surfing and how that taught her to minimize her personal belongings. She emphasizes taking up as little space as possible and being intentional with what she carries. Lauren's insights reveal the art of traveling light and making a minimal impact on her hosts' lives. As a CEO, Lauren also discusses her approach to minimalism in the workplace, sharing how cloud-based solutions, electronic records, and efficient workspaces have allowed her to streamline her business operations. She emphasizes the importance of being adaptable and resourceful in various work environments, focusing on staying connected and productive with minimal distractions. RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH HOARDING WORLD  YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Introduction to Lauren Petrullo and her minimalist lifestyle  00:00:22 Exploring the concept of couch surfing and its impact  00:01:36 Managing personal space and belongings while couch surfing  00:02:22 Extending minimalism to work and reducing distractions  00:04:23 Embracing cloud-based solutions for a paperless office  00:05:53 Overcoming external factors to maintain productivity in any environment

RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH HOARDING WORLD YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Introducing Lauren Petrillo and her minimalist lifestyle  00:00:30 Applying minimalism to digital clutter and electronics  00:01:03 Traveling with a compact desktop and minimal luggage  00:01:42 Overspending on gadgets due to the fear of learning current ones  00:02:18 The excuse of constant upgrades and unnecessary choices  00:02:51 Innovation is not just creation, but improving what already exists  00:03:19 The convenience of wheels on suitcases as a simple innovation  00:04:03 Choosing specific luggage based on functionality and warranty  00:05:09 Letting go of non-functional items and finding value for others  00:06:21 Considering price per use when making purchasing decisions  00:07:38 Thriving on using what you have and letting go of unused items  00:08:14 Evaluating the Value of Clothing in our Ward…

Living with Less - A Conversation with Lauren Petrullo. Lauren shares her unique life experiences, from growing up with limited personal belongings to her innovative approach to managing her wardrobe.  She takes us on a journey through her life, moving away from home with just a duffel bag and how that minimalistic approach influenced her choices as she grew up. Lauren emphasizes the power of statement pieces and the importance of items that adapt to various situations. She describes her approach, mixing practicality with style and embracing a unique signature look. The conversation delves into how she maintains a versatile wardrobe, often wearing the same outfit multiple days in a row while subtly changing accessories to switch between work and leisure. The conversation explores how these personal strategies can help create clear boundaries and an intentional approach to life. Angela Brown encourages viewers to look closer at their wardrobes and consider whether their clothing represents the person they aspire to be or the person they're trying to distance themselves from. It's a thought-provoking and inspirational discussion that might change how you view your relationship with your wardrobe. RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH HOARDING WORLD YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering, or hoarding space.  Here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Living out of a duffel bag: Introduction to Lauren Petrillo  00:00:22 Growing up with minimal belongings and its impact on life  00:01:05 Carrying a personal brand through versatile clothing choices  00:02:14 Making conscious decisions about clothing for different situations  00:03:04 Creating clear boundaries through clothing choices  00:04:13 Using accessories as a signal for professional capacity  00:05:57 Reflecting on decluttering and personal growth

How decluttering frees up decision making in our life? Get ready for an inspiring episode with Angela Brown and Lauren Petrullo.  Lauren's tale takes us back to a pivotal moment when she bid farewell to her familiar life and embarked on a unique adventure – living out of a duffel bag. As a teenager, she grappled with challenging circumstances, a strained family relationship, and a heavy emotional burden. When faced with an unexpected choice, Lauren made the courageous decision to leave her family home with nothing but a duffel bag and the bare essentials, a choice born out of necessity. What makes Lauren's story truly remarkable is her transformation from adversity to self-discovery. She candidly shares how minimalism allowed her to declutter not just her physical possessions but also her mental and emotional life. Lauren's journey imparts invaluable lessons on decision-making, decluttering, and the beauty of living intentionally. Lauren delves into her unique approach to decision-making and the importance of simplifying choices. Her "dollar-to-fun ratio" method is a captivating concept you won't want to miss. This episode leaves you with a profound question to ponder: "Is this the me I'm running towards or the me I'm running from?" Lauren's insights will inspire you to declutter your life and make more intentional choices.  RESOURCES ------------------ REPROGRAM YOUR MIND SLEEP TAPES The New Normal Sleep Tape - https://youtu.be/ebLJJA6rUHw The New Tape | Affirmations Of A Clean and Orderly Home | "I AM" - https://youtu.be/n13ZBvaCMjw * When available, we use affiliate links, and as Amazon Associates, we earn on qualifying purchases. SOCIAL MEDIA --------------- CONNECT WITH LAUREN PETRULLO Facebook Page: https://www.facebook.com/MongooseMediaLLC/  Instagram: https://www.instagram.com/mongoosemedia.us/ Twitter: https://twitter.com/MongooseMediaUS Twitter: https://twitter.com/LaurenEPetrullo Linkedin: https://www.linkedin.com/in/laurenpetrullo/ YouTube: https://www.youtube.com/@mongoosemedia Website: https://mongoosemedia.us CONNECT WITH THE HOARDING WORLD  YouTube: https://www.youtube.com/@HoardingWorld Facebook: https://Facebook.com/HoardingWorld Twitter: https://twitter.com/HoardingWorld Instagram: https://Instagram.com/hoarding.world Pinterest: https://www.pinterest.com/HoardingWorld TikTok: https://www.tiktok.com/@HoardingWorld Hashtags: #ClutterCorner #HoardingWorld CONNECT WITH ANGELA BROWN  YouTube: https://www.youtube.com/@AskAngelaBrown Facebook: https://Facebook.com/AskAngelaBrown Twitter: https://Twitter.com/AskAngelaBrown Instagram: https://Instagram.com/AskAngelaBrown Pinterest: https://Pinterest.com/AskAngelaBrown Linkedin: https://www.linkedin.com/in/AskAngelaBrown TikTok: https://www.tiktok.com/@AskAngelaBrown Store: https://amazon.com/shop/AngelaBrown NEED MORE DECLUTTERING HELP? ------------- HOARDING WORLD SUPPORT GROUP Support: https://www.facebook.com/groups/hoardingworld DISCLAIMER: This work is not intended to substitute for professional medical or counseling advice. If you suffer from a physical or mental illness, please always seek professional help.   SPONSORSHIPS & BRANDS ------------------- Today's #ClutterCornerLive sponsor is #SavvyCleaner training for house cleaners and maids. - https://savvycleaner.com/join And your host today is #AngelaBrown - https://g.page/r/CbMI6YFuLU2GEBI/review *** ADVERTISE WITH US ***  We do work with sponsors and brands. If you are interested in working with us and you have a product or service that makes sense for the decluttering or hoarding space, here's how to work with us -https://savvycleaner.com/brand-deals *** SAVVY CLEANER BRANDS ***  SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com/join VRBO AIRBNB CLEANING – Cleaning tips and strategies for your short-term rental  https://TurnoverCleaningTips.com  FUNNY CLEANING SHIRTS – Incentive and thank-you gifts for house cleaners and maids. https://FunnyCleaningShirts.com  HOARDING WORLD - Helping you change your relationship with stuff https://HoardingWorld.com REALTY SUCCESS HUB - Helping you sell your home fast https://realtysuccesshub.com HOUSECLEANING360 - Find qualified help for your property https://housecleaning360.com CREDITS -------------------------- Show Produced by: Savvy Cleaner: https://savvycleaner.com Show Host: Angela Brown Show Editors: Sally K. Naidu Show Producer: Sally K. Naidu Chapters: 00:00:00 Excited to learn how to live with just a duffle bag  00:00:26 Lauren's journey of living out of a duffle bag  00:01:21 Living with less as a positive outcome

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ--Lauren's LinkedInMongoose Media's FacebookFollow Mongoose Media on TwitterCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

In this episode, Ken (aka Cerebral Cornchex) takes over as host as he interviews the PR Coordinator of Mongoose Media - Claire Griffin, who is making her debut in the podcasting community. The Twenty400 Block Podcast is delighted and honored to have her featured in her first effort. As many of you listeners/viewers would recall a few episodes ago, Jonnyroobs interviewed her longtime friend Lauren Petrullo who is the CEO of Mongoose Media. Ken delves into the conversation with Claire as he talks extensively with her about neurodivergence and living with ADHD. In addition, Jonnyroobs in a co-host role asks a few questions especially when it comes to the city of Chicago, in which both she and Lauren are fellow natives #mentalwellness #adhd #neurodivergent #neurodivergence #selfcare #workforce #workplace #lifestyle #mentalhealth #chicago #professional #mongoosemedia #motherhood #podcast

Kasim and Laruen dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.Chapters:00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerceLINKS AND RESOURCES:Lauren Petrullo Website Mongoose Media E-commerce CourseLinkedInPerpetual Traffic episode 416 with Lauren Petrullo and Mark de Grasse on Social Selling with Meta ShopsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

In this episode of Fearless Sellers, Joie Roberts and Lauren Petrullo discuss hidden tactics for driving external traffic to Amazon listings. They highlight the power of Pinterest as a source of free traffic and how repurposing social media graphics can lead to an avalanche of traffic. They emphasize the importance of consistent posting and leveraging keywords known to Amazon buyers and sellers. Tune in to learn more about these secret strategies for boosting your Amazon sales.   Timestamps [00:01:13] Hidden tactics for driving traffic. [00:04:37] Google Business Profile updates. [00:10:04] External traffic hat tips. [00:11:11] Insights and gratitude.   Lauren Petrullo is the founder of Mongoose Media and is an expert in driving traffic. With a strong focus on the Amazon community, Lauren has achieved great success in her career and is highly regarded for her expertise in driving traffic. Her credentials include running Mongoose Media and being recognized as a pro and expert in her field. Lauren's ethos/philosophy revolves around her love for the Amazon community and her dedication to helping businesses succeed by driving traffic.   Contact Joie on Instagram: @JoieRoberts.official Interested in learning how to build your own Amazon business from the leaders in the Amazon industry? Book your free consultation with Joie and team at www.CallAMZ.com

DISCOUNT PROMO: FOR VIEWERS of this YouTube video interview with LAUREN PETRULLO: We've created a DISCOUNT CODE for ALL interview viewers.  AsianBeautyEssentials.com  Enter the word CALVIN at checkout for 20% off any order! #digitalmarketing #mongoosemedia #womensoccer #easternherbalremedies #realconversations CONVERSATIONS WITH CALVIN WE THE SPECIES Meet LAUREN PETRULLO; “An introspective, eclectic, mind-elevating, honest, fun interview. A few words: Digital marketing. E-commerce. Foreign Language. Dragon Boat Racing. Bananas. Soccer.  Mongoose. And so much more. Great fun.” Calvin https://www.youtube.com/c/ConversationswithCalvinWetheSpecIEs 247 Interviews. GLOBAL Reach. Earth Life. Amazing People.  PLEASE SUBSCRIBE and join the other 4100 Subscribers. (You can find almost any subject, even AI) ** TITLE: LAUREN PETRULLO; CEO, Founder, Mongoose Media, Asian Beauty Essentials; Digital Marketing; Women's Soccer; Dragon Boat Racing; LIVE from Florida YouTube: https://www.youtube.com/watch?v=U6nsOsx4h7c ** CONTACTS: www.mongoosemedia.us https://mongoosemedia.us/trophy-room/ https://asianbeautyessentials.com/ https://beauandbellelittles.com/ https://www.linkedin.com/in/laurenpetrullo/ https://perpetualtraffic.com/podcast/episode-504-how-lauren-petrullo-got-3000-pinterest-clicks-to-perpetualtraffic-com-in-30-days/   DISCOUNT PROMO: FOR VIEWERS of this YouTube video interview with LAUREN PETRULLO: We've created a DISCOUNT CODE for ALL interview viewers.  AsianBeautyEssentials.com  Enter the word CALVIN at checkout for 20% off any order!   BIO: Hey! I'm the CEO and Founder of Mongoose Media, Asian Beauty Essentials, Shade Matcha (e-commerce stores), and CMO of Beau&Belle Littles to name just a few of the hats I wear. I'm a former Disney Innovation Catalyst, now turned social commerce specialist and multi-founder. I'm honored to have been named the winner of Prism's Top 100 Marketing & Advertising Leaders, I was just named a Shorty's Awards finalist, and I've been featured in Forbes, Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews, as well as a regular guest on several entrepreneurship podcasts, most notably Perpetual Traffic. See Discover More link below for my latest ep with them! But more personally, I'm on a dragon boat racing team, love the game of soccer, I'm absolutely enamored with learning new languages; I'm currently learning 3 different Asian languages simultaneously, I'm fluent in Italian since I'm married to one, I read as many books as possible, and everything related to the world of Dramas piques my interest. Don't forget all things Disney! On a more macro scale, I absolutely LOVE meeting new people from all walks of life, across all industries. Great conversation is probably my most sought-after thrill. I can truly find the intrigue and joy in discussing just about anything, whether it be regarding cutting-edge AI applications in marketing, personal development, and mindset practices, the infinite uses for Eastern herbal remedies, all the way down to discussing my childhood irrational fear of bananas. I'm an open book, I have a sense of humor, and I fundamentally believe that information is meant to be SHARED. "Dare to be vulgar, refuse to be boring." -Lauren Check out my Mongoose Media Trophy Room for recent awards and podcast appearances! ** WE ARE ALSO ON AUDIO AUDIO “Conversations with Calvin; WE the SpecIEs” ANCHOR https://lnkd.in/g4jcUPq SPOTIFY https://lnkd.in/ghuMFeC APPLE PODCASTS BREAKER https://lnkd.in/g62StzJ GOOGLE PODCASTS https://lnkd.in/gpd3XfM POCKET CASTS https://pca.st/bmjmzait RADIO PUBLIC https://lnkd.in/gxueFZw edits by Claudine Smith- Email: casproductions01@gmail.com

Lauren PetrulloLinkedIn:linkedin.com/in/laurenpetrulloWebsite:laurenpetrullo.commongoosemedia.us/ Instagram:https://www.instagram.com/laurenepetrullo/Facebook:https://www.facebook.com/Lauren.E.PetrulloTwitter:https://twitter.com/lauren_petrullo My social media links:Podcast:https://podcast.app/day-in-day-out-p832991Instagram:https://www.instagram.com/muui23LinkedIn page:https://www.linkedin.com/company/day-in-day-out-podcast/?viewAsMember=trueYouTube:https://bit.ly/2UVszCm

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

Lauren Petrullo lives the kind of life you wanna live. Her dog, Alexander Hamilpup, is a celebrity. She races dragon boats and drinks mysterious Vietnamese herb teas. She even looks like a Disney hero. In this episode, we talk about marketing, e-comm, and Facebook ads, as well as traveling, tea, and how to have unique experiences. This episode is great for people interested in learning marketing, new cultures, and who love living adventurous lives.  ----- Show Notes: (03:40) - Laurens Dog, Alexander Hamilpup, is a LEGEND (18:20) - How to know if your offer/product is ready for the market (33:08) - Recommendations for world travelers (57:02) - The “Dollar-to-Fun” ratio for unique experiences and having a good time ----- Links: * https://mongoosemedia.us/ * https://asianbeautyessentials.com/ * Type “PLAYHARD” at checkout for a limited 20% off discount  * @laurenepetrullo --- Support this podcast: https://podcasters.spotify.com/pod/show/playhardpodcast/support

Lauren Petrullo, CEO of Mongoose Media & other companies is one of the most liveliest personalities that I have gotten to interview on a video podcast. She elaborates more about her digital/ e-commerce business & educational background. She also provides some insight on what she does throughout the day and tells us her favorite things in life when it comes down to foods, travel spots & more! And for all of our listeners and viewers checking out this episode featuring Lauren Petrullo, head over to AsianBeautyEssentials.com and shop with confidence. Oh, and get this! We got a special promo code for you to use for your purchases. Enter TWENTY400 at checkout for 20% off any order! #laurenpetrullo #mongoosemedia #digitalmarketing #ecommerce #chicago #orlando #edgewater #lakeeola #whitneymyoung #contentmarketing #interruptionmarketing #asianbeautyessentials #skincare #marketing #twenty400blockpodcast

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.Chapters:00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo00:01:39 Discussion about the unexpected pleasure of smart toilets00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles00:12:37 The longevity of Pinterest pins: How they outlast other social media posts00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands00:20:01 Harnessing Pinterest for brand visibility and traffic00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks00:26:03 Boosting conversions with Pinterest tracking without spending on ads00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin featureLINKS AND RESOURCES:Pinterest's Partnership with AmazonPerpetual Traffic on PinterestLauren Petrullo on LinkedInPinterest BusinessChat GPTChrome Extension Pinterest Save ButtonTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

 Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that's not all - Lauren also reveals her fascinating views on a futuristic concept that could revolutionize content creation. Tune in to find out more!  

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp   Are you interested in getting started on Amazon or want to learn how to sky rocket your existing brand? Book You Free Strategy Session #Amazon #AmazonFBA #SellonAmazon In this episode of 15 minutes of Fearless, Joie Roberts is joined by Lauren Petrullo to discuss the latest updates in social commerce and how various platforms have partnered with Amazon selling to enhance the shopping experience. The podcast focuses on social commerce, which is the intersection of social media and commerce interactions.   Key Takeaways: The podcast discusses how TikTok, Pinterest, and Meta are all coming to stake their claim on what's happening with social commerce. The recent announcement of a new Pinterest partnership with Amazon that allows users to shop directly on Amazon through Pinterest. Pinterest is a highly engaging platform with over 463 million monthly visitors and is an important platform for Amazon sellers to optimize their presence. There are recent changes to Facebook and Instagram's social commerce policies, including the requirement to enable checkout to be able to tag products, and the waiving of commissions for over a year. Meta has announced that by April 2024, users who haven't enabled checkout will no longer have social commerce access. The hosts emphasize the importance of considering each social media platform separately and creating strategies accordingly. Amazon sellers are advised to create a business Pinterest account, repurpose posts already posted everywhere else and bring them to Pinterest, and optimize their Pinterest account to take advantage of the new development. Conclusion: This episode of 15 minutes of Fearless provides insights into the latest updates in social commerce and how Amazon sellers can take advantage of the new partnership between Pinterest and Amazon. Check our Lauren Petrullo's company at https://mongoosemedia.us/ Follow and message Joie on IG at https://www.instagram.com/joieroberts.official/ Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

With so many social media platforms out there, why should you consider Pinterest? For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience. And, with 440 million active users, what's not to like? Pinterest, the "visual discovery engine", is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren Petrullo is TDM's Pinterest expert, and she's in the studio today with Mark De Grasse extolling Pinterest's virtues. Lauren took over TDM's Pinterest account and shares how she grew their audience with 'idea pins' and repurposing old content for more eyeballs and click-throughs to TDM's website. As Lauren points out, Pinterest allows you to inspire people to take action - a far better quality than just having someone 'like' your post. The 'Google of social media platforms', Pinterest may best be paired with TikTok – as the platform likes short-form videos. And, like a fine wine, Pinterest ages well as your content remains prominent for 12 weeks or more. By spending just an hour a day you can generate 50000 monthly views to your Pinterest account in less than 90 days. Pin this conversation with Lauren Petrullo down now, and find out how it can help your business today. Lauren E Petrullo is a digitalpreneur and multiple business owner in the digital space. She owns Mongoose Media, a digital marketing agency that assists with growth and launch-focused solutions. Pinterest is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren is the Pinterest educator for this course, as well as an E-commerce expert for TDM's Social Media Certification. Key Takeaways:01:40 Why should a digital marketer use Pinterest?03:25 Understanding Pinterest's layout04:22 The value of being keyword-based05:28 What pairs best with Pinterest? 07:50 What Lauren achieved managing TDM's Pinterest account11:32 Appreciating Pinterest as a visual platform12:37 Should you create spam content on Pinterest?Connect with Lauren E Petrullo:Instagram - https://www.instagram.com/p/BntPyq1nkKR/?hl=enMongoose Media - https://mongoosemedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable

With so many social media platforms out there, why should you consider Pinterest? For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience. And, with 440 million active users, what's not to like? Pinterest, the "visual discovery engine", is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren Petrullo is TDM's Pinterest expert, and she's in the studio today with Mark De Grasse extolling Pinterest's virtues. Lauren took over TDM's Pinterest account and shares how she grew their audience with 'idea pins' and repurposing old content for more eyeballs and click-throughs to TDM's website. As Lauren points out, Pinterest allows you to inspire people to take action - a far better quality than just having someone 'like' your post. The 'Google of social media platforms', Pinterest may best be paired with TikTok – as the platform likes short-form videos. And, like a fine wine, Pinterest ages well as your content remains prominent for 12 weeks or more. By spending just an hour a day you can generate 50000 monthly views to your Pinterest account in less than 90 days. Pin this conversation with Lauren Petrullo down now, and find out how it can help your business today. Lauren E Petrullo is a digitalpreneur and multiple business owner in the digital space. She owns Mongoose Media, a digital marketing agency that assists with growth and launch-focused solutions. Pinterest is one of the 7 social media platforms that TDM covers in their Social Media Certification course. Lauren is the Pinterest educator for this course, as well as an E-commerce expert for TDM's Social Media Certification. Key Takeaways:01:40 Why should a digital marketer use Pinterest?03:25 Understanding Pinterest's layout04:22 The value of being keyword-based05:28 What pairs best with Pinterest? 07:50 What Lauren achieved managing TDM's Pinterest account11:32 Appreciating Pinterest as a visual platform12:37 Should you create spam content on Pinterest?Connect with Lauren E Petrullo:Instagram - https://www.instagram.com/p/BntPyq1nkKR/?hl=enMongoose Media - https://mongoosemedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp Seeking a personalized collaboration to launch or elevate your Amazon venture? Book your free strategy session HERE In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Lauren Petrullo, founder and CEO of Mongoose Media. Petrullo shares her data-driven and design-focused marketing strategies and discusses her experience working with large skew brands in the baby beauty and food niches. They also talk about the benefits of referrals in the creative agency industry. [00:01:03] BBF and Referrals. [05:42] Pinterest as an underutilized platform. [00:08:54] Pinterest for Amazon sellers. [00:11:21] Pinterest as a search engine. [00:15:09] Pinterest as unsocial social media. [00:18:40] Repurposing video content. [00:23:27] Repurposing content on social media. [00:28:21] Google business profile. [00:30:55] Pinterest organic visibility. [00:33:28] Spring trends in search volume. [00:37:11] Pinterest Marketing for Animals. [00:41:25] Selling on Amazon. The guest speaker on this podcast is Lauren Petrullo, the founder and CEO of Mongoose Media. She has been featured in Forbes magazine and has earned awards for her marketing talents. The podcast host introduces her as someone who uses data-driven and design-focused marketing strategies. Lauren emphasizes the importance of using diverse resources of traffic and not relying on one channel. She also mentions that her company has internal brands and an advertising hospital to test out strategies before implementing them for clients. Overall, Lauren is an experienced marketer with a proven track record of success.  Connect with Lauren on LinkedIn HERE Host Joie Roberts is a leader in the Amazon coaching and consulting space.  Joie started, built, and sold her fast growing Amazon brand for over 7 figures in just over 12 months and is now helping many others due the same. Follow Joie on Instagram and shoot here a DM that you heard her on the podcast here:  @JoieRoberts.official Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers? If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp   Fearless Sellers, Amazon, Pinterest, Google, Facebook, Instagram, TikTok, YouTube, 

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.In This Episode, You'll Learn:00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing00:07:32 - Surprising benefits of Facebook Shops and its underutilization00:10:14 - Importance of user-generated content in affiliate marketing00:12:14 - Potential of in-app affiliate networks for monetization00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now00:16:04 - The role of AI in creating content with human intervention00:18:48 - Why an intermediary is necessary in building AI like a Lego castle00:21:57 - Creating a successful shopping blog with AI-generated content00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion00:36:18 - Importance of content in marketing and the new ecosystem00:39:37 - Customizable replacement product feed for out-of-stock items00:44:13 - Targeting the US Spanish-speaking population online: benefits and challengesTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with

Lauren Petrullo is an award-winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty, and food space. She also owns three brands in those spaces: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.  As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales.  Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld, and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer. She is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award.  She is a sought-after speaker, podcast guest, and consultant on social commerce and Meta advertising. Links:  Mongoose Media  Instagram ----- Ready to become a sought-after speaker & personality? Watch the FREE masterclass: www.martaspirk.com/speakermasterclass  Could you use some support, coaching & community while building your business? Join TEWS, The Empowered Woman School, Marta's exclusive membership for women: www.martaspirk.com/empoweredschool 

If you want to sell on social or dial up your existing social commerce efforts, this episode is for you. We welcome Lauren Petrullo, CEO and founder of Mongoose Media, onto Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you looking to cash in on social but you're worried about how much time it could take?   Well, tune in to today's episode for something truly eye-opening!  Lauren Petrullo, CEO and founder of Mongoose Media, joins us to simplify the complex world of social commerce. It's not something we've covered a lot on Social Pros, so listen for some fascinating insights!  Lauren explains how to use social commerce the right way, how to overcome skepticism from buyers and she explains what platforms could be best for you.  Plus, Lauren reveals why she believes e-commerce brands could be leaving six figures or more on the table by avoiding social commerce!    Oh, and there's a fair few mentions of Daniel's scarf.  A mind-blowing episode…in the best way possible!  In This Episode:  0:00 - Introduction  3:39 – Let's meet Lauren  6:18 – Benefits of brutal honesty  7:56 – Lauren's 50,000ft view on social commerce  12:32 – Dialling up your social commerce  17:19 – Social commerce skeptics  21:18 – Analyzing data  23:26 – Unsung hero channels for social commerce  28:18 – Dealing with trust issues  31:45 – Regaining data power  37:49 – Lauren's parting advice for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Lauren on LinkedIn  Follow Lauren on Twitter  Follow Lauren on Instagram  Lauren's website  Mongoose Media website  Visit SocialPros.com for more insights from your favorite social media marketers. 

Lauren Petrullo is an award winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.    More from Lauren: Website: https://www.laurenpetrullo.com/ Facebook: https://www.facebook.com/Lauren.E.Petrullo Instagram: https://www.instagram.com/laurenepetrullo/ Twitter: https://twitter.com/lauren_petrullo LinkedIn: https://www.linkedin.com/in/laurenpetrullo/   Lauren's Brands: Mongoose Media: https://mongoosemedia.us/ Beau and Belles: https://beauandbellelittles.com/ Asian Beauty Essentials: https://asianbeautyessentials.com/ Shade Matcha: https://enjoyshade.com/    

Jerome invites Lauren Petrullo to discuss how she uses AI tools like Jasper and Surfer to create content quickly and efficiently for clients. Through her journey of turning her business from one SEO team member to 14 in six months, Lauren reveals the power of choice that enabled her to make a bold move into entrepreneurship and achieve success. She talks about lessons she learned, such as people management, delegating tasks, understanding that not everyone can be in her corner, and having a supportive network. She also shares how different forms of exercise have been integral in her journey, helping her build relationships quickly and remain resilient in difficult situations. This powerful conversation highlights the importance of physical, social, and mental health - giving listeners insight into the speaker's personal experience of choosing a path that made them happy over the most secure option. [00:01 - 15:54] Becoming an AI Content Creation and Beyond How Lauren utilizes AI tools such as Jasper and Surfer AI has created more opportunities for the SEO team rather than replacing them How Lauren Managed projects at Disney Overcoming challenges of people management and understanding that not everyone is in your corner [15:55 - 33:02] Navigating Life's Choices: From Abundance to Scarcity and Pleasure Seeking to Pain Avoidance The red pill moment is when you realize that you need to keep going in pursuit of something Tanya's advice to refer to oneself as a team instead of a collection of freelancers  Happiness has always been Lauren's North Star Lauren learned loyalty and dependability by example from family and friends How masterminds can help provide a fresh perspective [33:03 - 41:04] Celebrating Failures and Learning from Them Social health is essential to maintain relationships and to foster innovation Showing vulnerability and pushing physical and mental limits can lead to new friendships Taking action quickly can ensure organizations take advantage of opportunities. [41:05 - 47:24] Closing Segment What gift are you giving the world? an obsession with helping provide more access to clean water What should the listeners take away from this episode? Implementing AI with purpose and direction, and not as a replacement Quotes: "Going above and beyond is the bare minimum." - Lauren Petrullo "It was never a matter of, 'no, out the back.' It was a matter of 'how'" - Lauren Petrullo "If you're not failing, you're not actually trying." - Lauren Petrullo Connect with Lauren! LinkedIn: https://www.linkedin.com/in/laurenpetrullo/ LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes. Dreamcatchers is an inclusive organization that targets people's interest in being more instead of a certain demographic. We have people from all walks of life at many different ages. Find out more at www.dreamsshouldbereal.com. Find out more about Jerome at www.d3v3loping.com or www.myersmethods.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

At the age of five, Lauren Petrullo started her entrepreneurial career, selling her drawings door-to-door to neighbors. She learned early on that if she didn't define her own narrative, someone else would. Starting out as a freelancer, from a major role at the Walt Disney Company, she helped six clients become millionaires within a year of working together.  Now she's a marketing guru, owns four companies, and is the founder and CEO of Mongoose Media. Today, she talks with Karen about overcoming adversity, understanding empathy, and showing gratitude. For Lauren, failing is never a bad thing. She talks about instituting Fail Fridays and how fails are actually the first attempt at learning.    Follow Lauren Petrullo on Instagram at @laurenepetrullo. See omnystudio.com/listener for privacy information.

At the age of five, Lauren Petrullo started her entrepreneurial career, selling her drawings door-to-door to neighbors. She learned early on that if she didn't define her own narrative, someone else would. Starting out as a freelancer, from a major role at the Walt Disney Company, she helped six clients become millionaires within a year of working together.  Now she's a marketing guru, owns four companies, and is the founder and CEO of Mongoose Media. Today, she talks with Karen about overcoming adversity, understanding empathy, and showing gratitude. For Lauren, failing is never a bad thing. She talks about instituting Fail Fridays and how fails are actually the first attempt at learning.    Follow Lauren Petrullo on Instagram at @laurenepetrullo. See omnystudio.com/listener for privacy information.

Social media especially has gone through so many changes — including the inception of social commerce, the use of social media platforms to market and sell products and services — and just about every brand out there is using it at this point. But social commerce effects more than just the brands — it effects us creators as well. Not only are there things we need to know to be able to leverage the ways brands are using social commerce to further our brand partnerships, but there are also so many additional ways for us to raise our income and monetize more. This week's guest, Lauren Petrullo, is an award winning marketing expert, digital marketing and e-commerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. As a member of the prestigious Leaders Network at Meta, she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Episode 74 Show Notes can be found here. FREE CREATOR BIZ PLAYBOOK ⤵️ https://kristen-bousquet.ck.page/a5d217e389

About AtibaThe Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the  #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today.It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/https://www.facebook.com/groups/traffickeyshttps://www.linkedin.com/in/atibadesouza/https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8XudgI am inviting you to check out my resources page. It is completely FREE and has a ton information and some downloads. You can find it at resources.xpansioncode.com.I have a YouTube channel that has snippets from my podcast. Check it out! https://www.youtube.com/channel/UCcVYzjRI9v-BCnSeB_mw-jA 

On today's Lunch With Norm, we are with the Founder of Mongoose Media, Lauren Petrullo! We discuss what to consider next after Black Friday for your Facebook ads. Today, find out when Black Friday/Cyber Monday sales cycle ends this year, what consumers are looking at next, and strategies to capture December sales before the holidays. Our guest has been frequently called the 'destruction queen' as she is often brought in to evaluate existing assets and find herself sometimes sledgehammering brutal honesty from her 10+ years in digital marketing. She's worked for and with some of the most known Fortune 500 brands. Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset. For more information visit https://www.postpurchasepro.com/lunch This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more. For More information visit https://Startup.club In this episode, we are joined by Linkedin Influencer and entrepreneur, Cory Sanchez. Today, we learn how to drive millions of impressions to your brand using YouTube and Google Ads. Michael is the Founder of Mojo Global, an entrepreneur, investor, author and breakfast burrito aficionado. This episode is brought to you by Jeff Schick Legal Protect your business from legal threats that could severely disrupt your normal business operations. I designed my monthly retainer plan with the sellers in mind, because I've been in your shoes. For a very low, monthly retainer of $89, Get access to Amazon attorney Jeff Schick. Mention Lunch with Norm and receive 50% off the first 2 months. For more information visit https://jeffschick.com – drive online sales, increase conversions and help build your brand. This episode is brought to you by Clear Ads Clear Ads is a proudly unique Digital Advertising Agency, based in London, that helps Amazon Sellers advertise through Demand Side Platform & Seller/Vendor Central. ClearAds is proud to be a 100% Amazon agency. That means all of their account managers are entirely immersed in Amazon marketing services and Amazon DSP around the clock. They don't dabble in social media and they don't get distracted by content marketing. In fact, they guarantee that you won't find a more knowledgeable Amazon team than the ClearAds crew outside of Amazon itself. For more information visit https://www.clearads.co.uk/ In this episode, Founder of Mongoose Media, Lauren Petrullo is here. Today, we discuss what to consider next after Black Friday for your Facebook ads. Lauren is a social media expert and has worked for and with some of the most known Fortune 500 brands. This episode is brought to you by Startup Club, Post Purchase Pro, Clear Ads, Jeff Schick Legal and HONU Worldwide.

Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it.   On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything.  Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks. IN THIS EPISODE, YOU'LL LEARN: What is process documentation? The art and science of outsourcing tasks to a foreign VA The benefits of documenting processes How to document a process from scratch The beauty of checklists Difference between project management and processes management How to turn a Flowster checklist into a lead magnet  Process documentation best practices LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Flowster.app Trend's https://www.linkedin.com/in/trentdyrsmid/ (LinkedIn) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it. On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Procedures(SOPs). SOPs may sound boring and even bureaucratic, but there's nothing quite as frustrating as explaining the same task repeatedly to different team members. The great thing about processes is that you can create one for pretty much anything. Tune in to learn the basics of process documentation, some best practices for creating workflows, and how Flowster can help you document a process in just a few clicks.IN THIS EPISODE, YOU'LL LEARN:What is process documentation?The art and science of outsourcing tasks to a foreign VAThe benefits of documenting processesHow to document a process from scratchThe beauty of checklistsDifference between project management and processes managementHow to turn a Flowster checklist into a lead magnet Process documentation best practicesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Flowster.appTrend's LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook. The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities. IN THIS EPISODE, YOU'LL LEARN: Why everybody needs to do holiday sales How Lauren got a 400% increase in forecasted goals year on year The dos and don'ts of holiday marketing Assessing Ad performance on Instagram reels Start testing your ads before the holidays How to become omnipresent at a lower cost Benefits of offering bulk discounts The Canva holiday template pack LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://mongoosemedia.us/ (Mongoosemedia.us) Lauren's https://www.linkedin.com/in/laurenpetrullo/ (LinkedIn) Lauren's https://www.digitalmarketer.com/faculty/lauren-petrullo/ (Digital Marketer profile) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) This Month's Sponsors:https://conversionfanatics.com/ (Conversion Fanatics - Conversion Rate Optimization Agency) https://www.bkacontent.com/perpetual/ (Get 50% Off Monthly Blog Writing Service - BKA Content) More Resources from Scalablehttps://scalable.co?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen ([Free Guide & Assessment] 7 Levels of Scale) https://scalable.co/free-epic-challenge/?utm_source=digitalmarketer-podcast&utm_medium=podcast&utm_campaign=lead-gen (FREE EPIC Challenge) More Shows You'll Lovehttps://perpetualtraffic.com/ (Perpetual Traffic) - The #1 podcast for learning paid traffic and improving your conversions! https://businesslunchpodcast.com/ (Business Lunch) - Sit down every week some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! https://dm.captivate.fm/ecom-cert (Ecom Cert)

This sounds ridiculous, but some marketers still don't do holiday sales.On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Facebook.The holiday season is a great time to test ads because everybody is expecting and even looking forward to seeing ads in their feed. And with everybody in a buying mood, Lauren's magic ad structure will help ensure your marketing becomes a charming and natural part of the festivities.IN THIS EPISODE, YOU'LL LEARN:Why everybody needs to do holiday salesHow Lauren got a 400% increase in forecasted goals year on yearThe dos and don'ts of holiday marketingAssessing Ad performance on Instagram reelsStart testing your ads before the holidaysHow to become omnipresent at a lower costBenefits of offering bulk discountsThe Canva holiday template packLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoosemedia.usLauren's LinkedInLauren's Digital Marketer profileOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

About This Episode:  CEO of Client Attraction Pros sits down with Guy to discuss his backstory on marketing, and his specialty: content. He explains how essential video content has become. Atiba touches on how valuable video content has become in regards to SEO, especially in a post-COVID world. He expresses the importance of understanding the customer's purchase journey. What are people Googling? How do you use SEO to market your brand? Check out this episode to understand the impact content (specifically video content) and SEO has on your brand and business. About Atiba de Souza: The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition. So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format? The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google. Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform. His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector! He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years. His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space.  Kasim Aslam, owner of the  #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him. Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads.  Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores” This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man. Links:  https://marketingmachine.prorelevant.com/getting-started/ (https://marketingmachine.prorelevant.com/getting-started/) Sign up for ProRelevant Emails: https://mailchi.mp/prorelevant/newsletter (https://mailchi.mp/prorelevant/newsletter)   YouTube Link: https://youtu.be/83DU8io7eL8 (https://youtu.be/83DU8io7eL8) LinkedIn: https://www.linkedin.com/in/atibadesouza/ (https://www.linkedin.com/in/atibadesouza/) Instagram: https://instagram.com/atibadesouza (https://instagram.com/atibadesouza) Thought Leadership Youtube: https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Tw (https://www.youtube.com/channel/UCu7Np_hjeakCER3xFzeu-Tw) Team Building YouTube: https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew (https://www.youtube.com/channel/UChjej0lyswDeDd91x7y63ew) SEO Youtube: https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg (https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg) TikTok: https://www.tiktok.com/@theatibadesouza (https://www.tiktok.com/@theatibadesouza)

Lauren Petrullo from Mongoose Media joins me tonight as Cohost I talk with Lauren about why the C word for women is so offensiveRower in Orlando is missing after a lightning strike hits near them while on a lake Michael Gardner from The Savaged Unfiltered PodcastWe talk about how I think Lauren's mom is hot and I want to go on a date with her All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

Lauren Petrullo joins me as my cohost We talk about a news story I saw about Dragon Boat Racing Sex therapist Heather Shannon joins ushttps://heathershannon.co/https://www.instagram.com/heatherashannon/All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need. Today's episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone's website. You're meeting people right where they are, already browsing and shopping. The key is to make it as seamless as possible for customers to checkout directly through social media platforms.  Lauren has got her finger on the pulse of the future of eCommerce and says one thing we can do is pay close attention to where the big tech brands are investing. Listen in to learn how you can get in on what Lauren calls “a much more mature social media commerce experience.” Discover why Ralph thinks eCommerce product categorization is an underutilized insight for remarketing. IN THIS EPISODE, YOU'LL LEARN: What is social commerce? Social commerce versus eCommerce The future of selling is social eCommerce product categorization and why it's so important Why social selling shouldn't replace your website How Meta is incentivizing these social stores on different platforms   Why the U.S. is massively behind on social media trends What kind of data/analytics you'll have access to in your Meta shop Connect with Laurenhttps://mongoosemedia.us/ (Mongoose Media) https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn) LINKS AND RESOURCES MENTIONED IN THIS EPISODE:https://sol8.com/ (Solutions 8 ) https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey) https://perpetualtraffic.com/ (Perpetual Traffic Website) Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter) Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter OUR PARTNERS: https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content) https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics) https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook) https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland's book, Zero Down, FREE) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop) Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review! Mentioned in this episode: DigitalMarketer Ebooks Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides! https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

My guest co host Lauren Petrullo from mongoose media joins meMy special guest Gazit Chaya Nkosi joins me follow my guest on Instagram https://instagram.com/gazitchayankosi?igshid=YmMyMTA2M2Y=All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

Lauren Petrullo from Mongoose Media joins me as my cohost. I get a females perspective on the Johnny Depp Amber Heard trialJohnny Depps sexiest movie roleDo women have to date men that are taller than themLauren's mom comes on the show and I ask Lauren if it would be okay if I took her mom out on a date All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

Why do you need to expand your ecommerce business beyond the dot com—and how? On today's episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone's website. You're meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing. Listen in to find out how you can get in on what Lauren calls “a much more mature social media commerce experience.” IN THIS EPISODE YOU'LL LEARN: Why social selling shouldn't replace your website How Meta is incentivizing these social stores on different platforms   Why the U.S. is massively behind on social media trends What kind of data/analytics you'll have access to in your Meta shop LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://mongoosemedia.us/ (Mongoose Media) https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com/ (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) Mentioned in this episode: Download Free DigitalMarketer Ebooks! Useful digital marketing ebooks, worksheets, swipe files, and guides! https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

Why do you need to expand your ecommerce business beyond the dot com—and how?On today's episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone's website. You're meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to find out how you can get in on what Lauren calls “a much more mature social media commerce experience.”IN THIS EPISODE YOU'LL LEARN:Why social selling shouldn't replace your websiteHow Meta is incentivizing these social stores on different platforms Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you'll have access to in your Meta shopLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoose MediaConnect with Lauren on LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?     On today's episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of https://mongoosemedia.us/ (Mongoose Marketing), about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant. Listen in to find out how you can replicate this campaign (minus the poop) for your own business.  IN THIS EPISODE YOU'LL LEARN: How they creatively introduced their campaign on April Fool's Day  What the pre-planning stage looked like Which platforms performed best throughout the campaign What they'll do differently the next time they run a similar campaign LINKS AND RESOURCES MENTIONED IN THIS EPISODE: https://mongoosemedia.us/ (Mongoose Media) https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn) https://beauandbellelittles.com/ (Beau & Belle Littles) (reusable swim diapers) OUR PARTNERS: http://getscalable.com/dm (7 Levels of Scale Workbook) Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead). Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic) Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!) Mentioned in this episode: Download Free DigitalMarketer Ebooks! Useful digital marketing ebooks, worksheets, swipe files, and guides! https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)

Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure? On today's episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing, about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.Listen in to find out how you can replicate this campaign (minus the poop) for your own business. IN THIS EPISODE YOU'LL LEARN:How they creatively introduced their campaign on April Fool's Day What the pre-planning stage looked likeWhich platforms performed best throughout the campaignWhat they'll do differently the next time they run a similar campaignLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoose MediaConnect with Lauren on LinkedInBeau & Belle Littles (reusable swim diapers)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Lauren Petrullo joins me from Mongoose MediaTalk about Lauren's trip to Austin Texas We talk about when is it okay to get overly comfortable with your significant other Steve and Matt from the podcast Happened In the 90's hosted by Steve and Matt picks a day, any day, and then goes back in time to that magical decade we all know and love the 90's, to revisit episodes of tv and movies that premiered, or cultural events that occured on that day in the 90's Each week we'll review and discuss the subject but also go back and remember what the hell we were doing back then.Passenger with no flight experience had to land a plane from the Bahamas after the pilot had a medical issue All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

Start off talking about my chat with local TV broadcaster Mr Bob Frier I play the news story about the Air BnB house party shooting Elderly woman gets swindle out of $90,000 from a man she's never metOrlando marketing gurus Lauren Petrullo joins me. Lauren has heard of the party community Vista WayShe still wears her ex husbands ring with her current husband band. Her dog was in The Puppy BowlCheck out Laurens website https://mongoosemedia.us/All voicemails are welcomed even the ones that say I suck because they'll go right to the front of the line 407-270-3044 and I promise all calls are anonymousDonate to help upgrade equipment for my podcast PayPal.me/tuddleOnTheRadioEMAILtuddle@Gmail.comWEBSITEStuddle.netYOUTUBEYouTube.com/tuddlePODCAST PLATFORMSPodomatictuddle.Podomatic.comTuneIn Radiohttp://tun.in/pjOR7iTunes Podcast https://podcasts.apple.com/us/podcast/the-tuddle-podcast/id1501964749iHeartRadiohttps://www.iheart.com/podcast/269-the-tuddle-podcast-59498985?cmp=ios_share&sc=ios_social_share&pr=false&autoplay=trueSpotifyhttps://open.spotify.com/show/1ZHRedrnxvAX4CnAFybSJe?si=D1Juw7NuSIqIXVWbMsj99Q315 Livehttps://315live.com/category/tuddle/SOCIAL MEDIATwitter.com/tuddleYouTube.com/tuddleFacebook.com/tuddleInstagram.com/tuddleLinkedIn.com/in/tuddleTikTok.com/@tuddleOnTheRadiohttps://www.reddit.com/r/Tuddle/

In today's episode we discuss what Q5 is and why no one is talking about Q5. We dive into why amazon brands should  care about "Q5", and how to best leverage this period. Facebook Ads expert Lauren Petrullo  joins today's Lunch With Norm. Lauren  is  a wife, friend, sister, dog mom and Facebook ninja. With over 10 years of digital marketing experience and passion for helping brands, she has  worked for and with some of the most known Fortune 500 brands. Often known as the 'destruction queen' as she is brought in to evaluate assets, sometimes with sledgehammering brutal honesty. This episode is brought to you by Global Wired Advisors Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset. Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus. For More information visit https://globalwiredadvisors.com/ This episode is also brought to you by Sellerise. Take a deep dive into your business processes to make data-driven decisions and outperform the competition in an innovative way. Sellerise is a comprehensive solution for your everyday business needs with innovative tools like the PPC Dashboard, Smart Alerts, Review Requester, and Keyword Tracker. Everything you need to grow and scale your business is just one click away. Stand out from the crowd and conduct business whenever, wherever. Innovate your effort and work smarter, not harder. The difference is amazing. Sellerise is for professionals at every level of the business journey. Simply select the capabilities that best fit your needs. Visit https://www.sellerise.com This episode is brought to you by Zee Are you a private label seller looking to expand into larger markets internationally or need an experienced  import partner to keep growing? Zee makes selling your Amazon products abroad easy with excellent import knowledge, door-to-door solutions, customer service and scalability. Streamline your import process with Zee today to increase profit margins and continue to scale. Ready to expand your ecomm empire and take your Amazon FBA Business global? Visit https://zee.co to learn more! This episode is also brought to you by .CLUB Domains .CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions. There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there's no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. - great subscription businesses like Soap.club, Firstleaf.club and Coffee.club. You too can join the .CLUB today. Visit https://www.get.club. Today's show we talk about what Q5 is and how to best leverage it. Lauren Petrullo is an experienced digital marketer with a passion for helping other with the truth, often known as  the 'destruction queen' she evaluates assets sometimes with sledgehammering brutal honesty. This episode is brought to you by Global Wired Advisors, Sellerise, Zee & .CLUB Domains.

A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends of social commerce and livestreaming.• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! Apply at https://todayindigital.com/showcase ADVERTISING as low as $20: https://todayindigital.com/ads ABOUT THIS PODCAST: Produced by engageQ digital — https://engageq.com JOIN OUR SLACK! https://todayindigital.com/slackFOLLOW US: https://todayindigital.com/socialmedia(TikTok, Twitter, Facebook, Reddit, Discord, and more) ENJOYING THE SHOW?- Please tweet about us! https://b.link/pod-tweet- Rate and review us: https://todayindigital.com/rateus- Leave a voicemail: https://b.link/pod-voicemail FOLLOW TOD:- TikTok: https://b.link/pod-tiktok- Twitter: https://b.link/pod-twitter- LinkedIn: https://b.link/pod-linkedin Today in Digital Marketing is hosted by Tod Maffin (https://b.link/pod-todsite) and produced by engageQ digital (https://b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Does your brand need a podcast? Let us help: https://engageQ.com/podcastsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode we're talking to Lauren Petrullo who's going to cover some amazing off-Amazon marketing actions you can do for your Amazon business to drive additional traffic to your listings. This is probably one of the most valuable podcast's you'll hear about simple actions to get yourself driving additional traffic and solutions you can apply with or without time. Check out Lauren at https://mongoosemedia.usI N T H I S E P I S O D E:Curtis Johnson - President @ ManageByStats and creative marketing guruJustin (aka Danan) - 10 year+ Amazon seller & VP of Marketing @ ManageByStatsL I N K S:https://mongoosemedia.ushttps://www.jarvis.aihttps://answerthepublic.comhttps://www.helpareporter.comTABLE OF CONTENTS:00:00 - Introduction & Disney02:00 - What is a fractional CMO?04:45 - Amazon marketing Strategies - Outside the box07:10 - Optimizing Amazon brand with Google My Business08:38 - Google my business setup for Amazon business - content12:43 - Google My Business with multiple Amazon Brands15:06 - Strategies on using Google My Business for Amazon18:02 - Owning business listing as a Amazon brand19:34 - Amazon Social Media strategies21:39 - Doing social media with no time as a business owner23:36 - Why should you care about Social Media as an Amazon brand23:56 - Using Pinterest for market research as an Amazon brand30:30 - Using Answer the Public to build out content as an Amazon brand31:51 - Using Jarvis to write content as an Amazon brand32:22 - Getting the best bang for your buck with off-Amazon advertising37:20 - What is interruptive marketing vs Amazon 38:15 - Your media needs to attract the right audience & repel the wrong audience41:35 - Business fundamentals on Amazon43:30 - Warming your leads using correct call to action for your off-Amazon marketing47:24 - Getting Amazon customer data & where Bullfrog Data sits in your marketing51:31 - Using Help a Reporter Out to get free publications as an Amazon brand53:45 - Outro, using 4 word sentences & answering with a question!

Reaching your ideal clients can be simple (I promise!) - you just need a differentiation strategy! In today's episode, I am coaching Facebook ninja and CEO of Mongoose Media, Lauren Petrullo on my 5-step process to differentiating her business and how you can stand out from the competition to reach more of your ideal clients and increase your impact (and income!) This episode is for you if you want to learn: The 5 MOST IMPORTANT ingredients to help your business stand out in a crowded marketplace! A simple tweak you can make in your business to attract more of your ideal clients The ONE thing you need to cultivate to find true success in your business (and life!) How you could be holding yourself back from making a bigger impact in your industry (and how to avoid this) Target market vs. a niche market (how to know the difference and why it matters!) The KEY to resonating with your target audience And more! Connect with Lauren: Instagram: https://www.instagram.com/laurenepetrullo/?hl=en Website: https://mongoosemedia.us/   Join me in my FREE private Facebook community, the All-In entrepreneur: https://www.facebook.com/groups/theallinentrepreneur/ Connect with me on Instagram: https://instagram.com/ritagoodroe 

Lauren Petrullo is the founder of Mongoose Media, a full-service social media agency that helps convert social community fans into foot traffic that return for more. She's partnered with organizations to implement strategy and creativity to bring them new customers through conquest acquisition and loyalty remarketing. Her speciality lies in bringing the right customers through paid traffic to chatbots and solving problems with creative thinking. All links: https://marketingpodcast.chat/session05/ Links and resources mentioned: Mongoose Media The Bot Blondes Lauren in LinkedIn Text ‘Chat Marketing Podcast' to (205) 697 3554 (US only) Walletly Botsheets Manychat About the Chat Marketing Podcast The Chat Marketing Podcast is the #1 podcast to learn actionable strategies and tips that help you have more profitable conversations with your customers. The podcast interviews the best chat marketers from around the world to get the best tips, strategies and examples of what's working in the chat marketing industry. Website: https://marketingpodcast.chat/ All episodes: https://marketingpodcast.chat/episodes/ Spotify: https://open.spotify.com/show/16AZ39mfx1WyaFo1T30AEm iTunes: https://podcasts.apple.com/au/podcast/chat-marketing-podcast/id1529074842 Google: https://www.google.com/podcasts?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8zMmI1ODNmOC9wb2RjYXN0L3Jzcw%3D%3D Facebook: https://www.facebook.com/chatmarketingpodcast/ Instagram: https://www.instagram.com/chatmarketingpodcast/