Podcast appearances and mentions of lauren petrullo

Josh Sebo (COO of OfferVault), Adam Young (CEO of Ringba), industry legend Harrison Gevirtz and special guest Lauren Petrullo discuss:- Black Friday / Cyber Monday Prep- The 1st Email People Send to New Leads is Garbage- How to Practice Safe Marketing- Personalization is No Longer an Option in 2025- Stop Guessing & Start GuaranteeingFollow Us:OfferVault:WEBSITE: https://www.offervault.com/FACEBOOK: https://www.facebook.com/offervaultINSTAGRAM: https://www.instagram.com/offervaultmarketing/TWITTER: https://www.twitter.com/offervaultLINKEDIN: https://www.linkedin.com/company/offer-vault/Adam Young: RINGBA: https://www.ringba.comRINGBA's INNER CIRCLE: https://try.ringba.com/inner-circle/FACEBOOK: https://www.facebook.com/ringbaINSTAGRAM: https://www.instagram.com/adamyoung/TWITTER: https://www.twitter.com/arbitrageLINKEDIN: https://www.linkedin.com/in/capitalistHarrison Gevirtz:INSTAGRAM: https://www.instagram.com/affiliate/LINKEDIN: https://www.linkedin.com/in/harrisongevirtz/Lauren Petrullo:PERPETUAL TRAFFIC PODCAST: https://www.youtube.com/@perpetual_traffic MONGOOSE MEDIA: https://mongoosemedia.us/INSTAGRAM: https://www.instagram.com/laurenepetrullo/LINKEDIN: https://www.linkedin.com/in/laurenpetrullo/

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you're focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you've been looking for.Chapters:00:00:00 - Ready to Raise Profits? Let's Go00:00:56 - What Is nAOV and Why It Matters00:02:54 - Why Most Marketers Miss This Metric00:06:11 - Cross-Sells That Print Cash00:08:39 - Real Wins from Real Brands00:11:20 - Keep Customers Buying Again and Again00:16:59 - The Showdown: Cross-Sell vs. Upsell00:18:45 - 6 Power Plays to Boost nAOV00:18:48 - How to Pick & Price Like a Pro00:27:10 - Perfect Timing for Maximum Conversions00:29:36 - Test, Learn, Optimize, Repeat00:31:55 - Go Use This – Start TodayLINKS AND RESOURCES:Get Your Marketing Performance IndicatorsTM Checklist Now!Get Your nCAC Calculator Now!make data driven marketing decisions with confidenceTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo unpack six data-driven cross-sell strategies that helped one Tier 11 beauty client dramatically increase their New Average Order Value (NAOV)—tripling it in just a few weeks. Whether you're selling physical products, digital offers, or services, these plays are designed to boost profitability without increasing your customer acquisition cost. Ralph and Lauren show you how to build smarter order flows, apply key marketing performance indicators like NAOV and NCA, and prepare your funnel for a highly profitable Q4. Packed with real examples, tactical frameworks, and a strong push to get your Black Friday game plan locked in now, this episode is your go-to resource for maximizing margins and making every first-time customer worth more.Chapters:00:00:00 - Welcome to Perpetual Traffic: Let's Talk Profit00:00:26 - What Is NAOV and Why It Changes Everything00:01:47 - Q4 is Coming—Are Your Nets Fixed?00:04:45 - Unlock More Revenue with Strategic Upsells00:04:55 - The Cross-Sell vs. Upsell Showdown00:06:17 - Real Upsell Examples That Actually Work00:15:38 - Why Subscription Upsells Are Profit Goldmines00:19:51 - Incentives That Get Customers to Say “Yes!”00:21:22 - Beauty Brand Deep Dive: Mascara That Converts00:22:14 - What Makes a Great Cross-Sell Strategy?00:22:56 - Bundles That Boost AOV Instantly00:23:42 - High-Impact Upsell Techniques You Can Steal00:24:47 - Overcoming Common Upsell Roadblocks00:26:06 - Inside Tier 11's Client Wins00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here's How00:34:22 - The Art of Post-Purchase Upselling00:38:30 - Final Takeaways to Maximize Your ProfitLINKS AND RESOURCES:Marketing Performance Indicators ChecklistNew Customer Acquisition Cost CalculatorNCA Breakdown & MethodologyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat...

What if the secret to scaling wasn't hustle, but how you interact with your preferred AI ally? AI isn't just a passing trend; it's your competitive edge. Whether it's automating conversations, scaling content, or making data-driven decisions faster than ever, using AI the right way can mean the difference between burnout and breakthrough. In this conversation, you'll learn how to blend cutting-edge tech with wildly creative marketing to build a business that's equal parts automation and authenticity. Learn how to grow your influence, speak to underrepresented audiences, and use AI to free up time, drive conversions, and stay miles ahead of the curve. What You'll Learn: 7:06 Teen homelessness and earning grit 10:11 The surprising way trauma shapes our relationship with money 31:39 Why marketing in Spanish is smart business 35:12 The mindset shift that will change how you invest in marketing 39:12 How to use AI in your comments and DMs to increase conversions by 25% Today, Ginni welcomes Lauren Petrullo, founder of Mongoose Media, stand-up comic, and certified marketing genius. Lauren opens up about losing her father at 12, being kicked out at 18, and the hustle it took to survive. She used her well-earned grit to build a successful business and shows entrepreneurs how they can ethically, creatively, and effectively use marketing to make an impact. You'll hear how she uses AI to scale human connection, what she learned from Disney about storytelling, and why she believes marketing is “influence to spend where you didn't plan to.” From multicultural ad strategy to radical ideas like giving out condoms as business cards, this episode will inspire you to get bold with your brand and fearless with your future. Connect with Lauren Petrullo: Mongoose Media: https://mongoosemedia.us/ Instagram: https://www.instagram.com/laurenepetrullo/ Podcast: https://perpetualtraffic.com/ Connect with Ginni: Website: https://ginnisaraswati.com/ Instagram: https://www.instagram.com/theginnishow/ LinkedIn: https://www.linkedin.com/in/ginnisaraswati Ginni Media: www.ginnimedia.com Got a great show topic idea? A guest you'd love to see on the Ginni Show? Tell us about it: (844) 543-1772

⛰️ ⁠⁠⁠⁠⁠Get started free with 30 days of unlimited Heights AI access⁠⁠⁠⁠⁠ ⛰️What if you could run your business faster, smarter, and make more money, just by using AI the right way? Lauren Petrullo has done exactly that. She's an entrepreneur, marketing expert, and the founder of Mongoose Media, an award-winning agency that's helped brands like Disney, Meta, Coca-Cola, and Pearson grow and innovate. Lauren was featured in Jasper AI's very first case study, and since then, she's used AI to generate over $1 million in sales. Today, she's here with us to share the simple ways you can start using AI to save time, serve customers better, and grow your brand faster.

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation. Whether you're running an eComm brand, SaaS startup, or B2B agency, this episode will challenge how you welcome leads and redefine your first impression. Tune in to discover how relevancy rules, and why your welcome email might just be your most powerful sales tool yet.Chapters:00:00:00 - Kicking Off with Lauren's Takeover of Perpetual Traffic00:00:41 - Why “Email Triage” Will Change Everything You Know About Onboarding00:02:27 - The Secret Sauce: Why Relevancy Beats Automation Every Time00:05:10 - Turning Cold Leads into Superfans with Personalized Sequences00:07:27 - What Happens When They Ghost You? Unsubscribes Done Right00:10:05 - Don't Miss This: How to Wow Returning Customers from Email #100:12:13 - Spotting the Serial Sign-Uppers — And Winning Them Back00:18:06 - Desktops vs. Mobile: How Device Data Powers Smarter Emails00:19:55 - Level-Up Time: Inside the Most Advanced Triage Tactics We Use00:21:34 - Crafting Hyper-Personalized Journeys at Scale00:21:59 - “Proof of Life” Emails: The Oddly Effective Trigger You're Ignoring00:23:44 - Beyond the Inbox: Why SMS + Email = Maximum Engagement00:27:13 - Boosting Open and Click Rates Without a Subject Line Trick00:35:03 - They're Not Clicking — Now What? Ninja Moves for Dead Leads00:40:47 - Wrapping with a Challenge: Rethink Your Email Game & Join the CommunityLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off

Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn't enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caused by browser-side limitations. This is Part 1 of a 3-part tracking mini-series... and it starts with full transparency and a touch of public flogging.Chapters:00:00:00 - Cracking Open the Perpetual Traffic Vault00:01:31 - Why Bad Tracking Kills Great Marketing00:02:58 - Meta's Bold AI Vision (and Why It Matters)00:04:47 - The Data Black Hole of Flexible Ads00:06:53 - From Pixels to Prediction: How Ad Networks Evolved00:10:57 - Your Official Invite to the 3-Part Tracking Overhaul00:14:28 - How to Set Up Tracking Without Breaking Your Brain00:15:53 - Which Data Source Should You Actually Trust?00:15:59 - The Truth About Pixel vs. Dataset IDs00:17:04 - Don't Just Place Events—Place Them with Purpose00:17:27 - Next-Level Pixel Installs (That Don't Break Your Site)00:23:44 - What Your EMQ Score Is Really Telling Meta00:25:05 - The Showdown: Browser Events vs. CAPI00:28:48 - Fix Your Errors Before They Cost You More00:30:01 - Wrapping Up... and What's Coming NextLINKS AND RESOURCES:About standard and custom website eventsSpecifications for Meta Pixel standard eventsAbout the flexible ad formatGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10off

Meta's at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers differently depending on their vertical, budget, and approach.The duo breaks down what's really changing inside Meta, why this isn't just another temporary tweak, and how to adapt before it's too late. Whether you manage multimillion-dollar campaigns or are just looking to optimize your ad spend, this is a tactical must-listen. Expect conversation on creative fatigue, campaign segmentation, broad targeting, and what "control" in Meta advertising actually means now.Chapters:00:00:00 – Kicking Things Off: What's Really Happening Behind the Ads00:00:49 – Meta Drops a Bombshell—Here's What You Need to Know00:02:18 – Is Advantage+ Your Friend or Foe? The Real Scoop Inside Ads Manager00:05:17 – What These Changes Actually Mean for Your Ad Strategy00:12:39 – Future-Proofing with Custom Conversions (Before It's Too Late)00:19:13 – Your Move: What Smart Advertisers Should Do Right NowLINKS AND RESOURCES:Get Your nCAC Calculator Now!Maximize your campaign performance with AI.About Advantage+ sales campaignsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren's whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z's zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. Discover how $200K vendor booths, haunted childhood bedrooms, and an invite-only Google quantum AI session all tie back to the future of customer experience and brand building. Whether you're scaling eComm or rethinking your retention funnel, this episode is packed with unexpected lessons, real-world tactics, and a few wild stories you won't forget.Chapters:00:00:00 - Kicking Off Another Wild Ride on Perpetual Traffic00:00:26 - Did the Hosts Break Up? Ralph Spills the Tea00:01:16 - Lauren's Back—with Ghosts, Nostalgia, and Chicago Vibes00:03:50 - Ghosts, Toe-Breaking Drawers, and Voodoo Blessings00:05:37 - The Conference Circuit Is No Joke (But It's Hilarious)00:06:54 - $200K Booths, Ugg Swag, and the Vegas Vendor Jungle00:13:10 - Radical Inconsistency: The Strategy You Didn't Know You Needed00:21:21 - Forget Perfection—Launch Loud, Messy, and Real00:21:39 - Loyalty Through Limited Drops and Cultural Flavor00:22:44 - 11 Million Receipts a Day? Fetch is Playing 4D Loyalty Chess00:24:59 - Your Real KPI? What Happens After the Purchase00:29:23 - Beyond Facebook & Google: Hunting Down Fresh Ad Gold00:31:32 - Two Conferences, One Mic Drop Recap00:33:39 - AI Isn't Just a Buzzword—It's Changing Everything00:41:24 - Catch Flights, Not Feelings: What's Coming Up NextLINKS AND RESOURCES:ShopTalkSXSW ConferenceEvolutions by Podcast MovementFetchProsper ShowKlaviyoCriteoFlamingo EstateGet Your nCAC Calculator Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shares insider tools, real-world use cases (including a wild Florida Bar AI debacle), and a framework for scaling video that connects, converts, and ranks. From Descript to Airtable to human intuition, this episode is a must-listen for marketers navigating the noisy world of AI-generated everything.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:00:35 - The Wild Rise of AI in Video Content00:02:04 - Is Human Video Dead? The Future of AI Creation00:03:11 - When AI Hallucinates: Risks, Ethics, and Epic Fails00:05:31 - SEO Flashbacks and What AI is About to Break00:11:30 - Behind the Curtain: AI Tools That Actually Work00:12:33 - Turning Prompts Into Profit: Smarter Content With AI00:14:28 - Airtable Hacks That Supercharge Your Workflow00:16:42 - Why AI Alone Will Tank Your Audience Targeting00:17:20 - Human Touch vs. AI Logic: Striking the Right Balance00:18:17 - CMOs, Here's Where AI in Marketing is Headed Next00:19:59 - How Pro Editors Use AI Without Losing the Plot00:22:08 - Um, Wait—Do Imperfections Build Trust?00:24:15 - Jungle Stories, Tall Hair, and Total Authenticity00:26:30 - Final Takeaways, Laughs, and Where to Find IanLINKS AND RESOURCES:Video Case StoryConnect with Ian on LinkedInYouTube: Video Case Story Tier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Tier 11 Data Suite

Ralph Burns and Lauren Petrullo bring you part two of their deep dive on nCAC (New Customer Acquisition Cost)—because knowing what it actually costs to land a fresh customer is kind of important (who knew, right?). They break down the hidden costs, debunk common myths, and explain why understanding nCAC isn't just about crunching numbers—it's about scaling smart. Whether you're a finance geek or just someone who wants to make sure you're not throwing cash into the marketing void, this episode serves up valuable info you can immediately put into action. Plus, there's a special challenge for Spotify listeners that could land them a one-on-one strategy session—because who doesn't love a little bonus ROI?Chapters:00:00:03 – Buckle Up: The Perpetual Traffic Lift-Off00:00:13 – nCAC? Yeah, You'll Want to Know This00:01:51 – The Sneaky Costs That Could Sink You00:03:55 – Margin Showdown: Contribution vs. Gross00:05:49 – The nCAC Formula That Changes Everything00:15:48 – nCAC Danger Zones (Proceed with Caution!)00:20:19 – A Surprise You Didn't See ComingLINKS AND RESOURCES:Episode 663: How to Make Your Present Better by Making Your Future Bigger10x Is Easier Than 2x by Dan Sullivan and Benjamin HardyTier 11Mongoose MediaTier 11 JobsPerpetual TrafficGet Your nCAC Calculation Guide Now!Marketing Performance Indicators™ ChecklistPerpetual Traffic on YouTubeTier 11 on YouTubeConnect with Lauren on InstagramConnect with Ralph on LinkedInFollow Perpetual Traffic on TwitterThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesAppSumo - 13% off with code traffic13Tier 11 Data Suite

Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone's hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who's not secretly a foot model—this episode is for you.Chapters:00:00:00 - A Curious Start: Traffic, Goals, and Grievances00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier00:02:58 - Big Hurdles: The Struggles of Thinking Big00:03:46 - The Ultimate Quest: Hiring the Perfect Fit00:05:56 - Zoom Realities: When Interviews Get Surprising00:08:48 - Radical Honesty: The Secret Sauce in Hiring00:17:03 - Building Bridges: The Art of Trust at Work00:21:04 - Looking Forward: What's Next on the HorizonLINKS AND RESOURCES:Virtual Boss by Ralph BurnsEpisode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your TimeEpisode 663 How to Make Your Present Better by Making Your Future BiggerTier 11 on YouTubeMarketing Performance IndicatorsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for AgenciesAppSumo - 13% off with code traffic13

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth.Chapters:00:00:00 - Opening the Shopify Winter Door00:01:00 - Boring Edition or Game-Changer?00:02:15 - The Boring That Makes You Listen00:04:02 - Not Boring: The Hidden Side00:07:43 - Marketing Magic: Shopify's Take00:12:55 - Shop Campaigns: Simplicity in Strategy00:16:20 - Shop App: The Secret Weapon00:23:39 - Privacy and Precision: Audience Insights00:27:58 - Sales Doubled? Here's How00:28:59 - Aiming Smarter: Targeting Evolution00:29:30 - Cracking the Ad Benchmark Code00:30:41 - Capitalizing on Ecosystem Synergy00:33:37 - Customer Costs That Pay Off00:35:40 - Incentives That Adapt to You00:38:08 - Success Stories in Simple Campaigns00:42:46 - Ecosystem Deep Dive and Future Look00:51:49 - Personalizing the Shop App Journey00:56:58 - Final Words: Resources You'll NeedLINKS AND RESOURCES:Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppTier 11 on YouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on...

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth.Chapters00:00:00 – Meet Raphael: The Myth-Buster of CRO00:00:21 – CRO Myths: Why Doubling Your Conversion Rate Isn't That Simple00:01:43 – From Fictional Marketing Plans to Real DTC Success00:02:26 – Raphael's Origin Story: Creativity Meets Data00:08:01 – No Portfolio? No Problem: Landing Clients the Hard Way00:13:53 – From Metrics to Mastery: The Real Evolution of CRO00:20:57 – Wants vs. Needs: When Clients Get It Wrong00:22:45 – The Conversion Rate Illusion: Why Numbers Lie00:26:00 – Case Study: Turning Subscriptions Into Gold00:29:33 – Breaking It Down: How to Communicate Results Without Confusion00:35:35 – CRO in the TikTok Era: Quick Wins vs. Real Strategies00:44:59 – Stay Connected: Raphael's Tips for Long-Term GrowthLINKS AND RESOURCES:Raphael Paulin-Daigle on LinkedInRaphael Paulin-Daigle on XSplitBaseLanding Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next.Chapters00:00:00 - Kickoff: Welcome to Perpetual Traffic00:01:23 - The Story Behind Eddie Maalouf & Bold Marketing Moves00:04:24 - 2025 Predictions: Affiliate Marketing's Trust Game00:08:38 - Future-Proofing Info Products00:12:36 - Winning Tactics for Local Business Marketing00:14:00 - Ads That Work for Local Audiences00:17:23 - Post-Black Friday: Next Steps for E-commerce00:18:37 - Upcoming Trends for New Year Sales00:20:02 - Agency Insider: Insights from the Frontlines00:23:47 - Effective Media Buying00:28:10 - AI's Role in Shaping Marketing00:32:09 - The Evolution of Interactive Advertising00:37:16 - Final Predictions and TakeawaysLINKS AND RESOURCES:Eddie Maalouf on LinkedInBAD MarketingTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo dig into the dynamics of masterminds and how they shape the business landscape. They share their experiences from attending high-ticket masterminds and discuss takeaways for business owners, including the importance of creative fatigue in marketing, how AI-generated images are disrupting LinkedIn ads, and why sleep hygiene is crucial for entrepreneurial success. Their reflections offer both humor and insight, giving you a glimpse into the challenges and rewards of running a business.Chapters00:00:00 - Orlando Adventures Begin!00:00:26 - Disney Secrets Revealed00:02:21 - Networking That Changes Lives00:05:34 - Mastermind Event Game-Changers00:07:22 - Unleashing AI Power in Marketing00:11:58 - Sleep Hacks for Success00:17:20 - Why Masterminds Are Essential00:25:50 - The Thin Line Between Charisma and Narcissism00:30:38 - Standing Up for What Matters00:31:05 - Jason Fladlin's Selling Secrets00:33:50 - The Surprising Power of Long-Form Content00:36:53 - The Book Writing Advantage00:41:24 - Master Podcasting & Listener Engagement00:50:10 - SEO Jacking & Celebrity Leverage00:54:31 - Engaging Your Community Like Never BeforeLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns, Lauren Petrullo, and Scott Desgrosseilliers talk about how to measure marketing success using specific performance indicators. They break down the importance of tracking new website visits, the cost of acquiring new customers, and how to use tools like Wicked Reports to make smarter decisions with ad spend. The conversation also touches on how to balance cold and warm traffic, and how these metrics can guide a company's growth strategy. If you want to understand how data can improve your marketing and boost results, this episode offers practical insights you can start using right away. Chapters00:00:00 - Unlock Your Exclusive $1,000 Data Science Offer00:01:05 - Welcome to the Perpetual Traffic Podcast!00:01:43 - Meet Scott Desgrosseilliers: The Marketing Data Master00:02:30 - Breaking Down Marketing Performance Indicators (MPIs)00:03:22 - Why New Website Visits Are Your Secret Weapon00:05:26 - Step-by-Step: Setting Up Wicked Reports for Success00:08:33 - Mastering Wicked Reports: How to Drive New Visits00:12:15 - Exploring the Role of AI in Driving New Website Traffic and Conversions00:18:32 - Warm Traffic Secrets Inside PMAX Campaigns00:19:39 - The Untapped Power of Cold Traffic00:20:40 - Essential Metrics for Forecasting and Budgeting00:22:59 - Spend Smart: Optimizing Your Ad Budget with Data00:24:46 - Making Smarter Decisions with Wicked Reports00:29:08 - Campaign Analysis: Performance Over Time00:36:57 - Wrapping Up: Final Thoughts and a Special OfferLINKS AND RESOURCES:WICKED REPORTS + PERPETUAL TRAFFICGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are discussing TikTok's role in performance marketing. They are joined by Jorge Ruiz, Global Head of Marketing Science at TikTok, and Adolfo Fernández, Global Product Strategy & Operations at TikTok. They talk about how the platform is moving beyond its reputation as a top-of-funnel awareness tool. They also discuss TikTok features aimed at helping businesses achieve full-funnel success, integrating automation, vertical-specific strategies, and enhanced creative tools powered by AI. They focus on the importance of shifting from media-focused metrics to business outcomes, making the case for TikTok as a valuable tool for driving real-world results across industries. This episode is packed with insights for marketers looking to maximize the platform's potential for growing their businesses!Chapters:00:00:00 – Kicking Off the Perpetual Traffic Podcast00:01:18 – Special TikTok Guests in the House!00:02:24 – Meet Jorge Ruiz & Adolfo Fernández from TikTok00:04:37 – TikTok's Growing Influence on Performance Marketing00:07:24 – Why We're Redefining What Performance Marketing Means00:09:00 – Blurring the Lines Between Branding and Performance00:10:48 – How Consumer Behavior is Changing Marketing Strategies00:12:32 – The Shift from Media KPIs to Business KPIs00:14:11 – TikTok's Role in Driving Business Outcomes00:16:15 – Breaking Free from Last Click Attribution Models00:18:29 – Convergence of Branding, Commerce, and Performance00:22:30 – TikTok's Unique Approach to Full Funnel Marketing00:24:03 – TikTok's Vision: Where Marketing Meets Commerce00:32:42 – Unlocking the Secrets of Measurement Systems00:34:45 – How Creative Content Drives Success on TikTok00:36:48 – TikTok Symphony: AI Meets Human Imagination00:42:08 – Building a Full Funnel Strategy with TikTok00:47:29 – Using Post Purchase Surveys for Attribution Mastery00:51:56 – The Secret Sauce: TikTok's Unmatched User Engagement00:56:51 – What's Next for TikTok? A Peek into the Future of Marketing01:02:51 – Wrapping Up: Key Takeaways & Final ThoughtsLINKS AND RESOURCES:Grow Your Brand with TikTok AdsGet the TikTok Performance & Measurement Checklist!Tier 11 on YouTubeAttribution OverviewShopper ApprovedKnoCommerceJorge Ruiz on LinkedInAdolfo Fernández on LinkedInMeet TikTok Symphony, our new Creative AI suitePT on TelegramTier 11 JobsPerpetual Traffic on YouTube

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5!Chapters00:00:00 - Welcome to the Black Friday Strategy Session00:01:00 - July is the New November: Early Prep Insights00:03:25 - The Real Cost of Black Friday: Why Preparation Starts Now00:06:15 - How to Win Q5: Lead Gen Strategies that Last00:09:45 - Gucci Discounts vs. Fruit Salad: Crafting Irresistible Offers00:15:20 - Testing Grounds: Why Labor Day Sales Set the Stage for Success00:25:05 - Quizzes, Lead Magnets, and the Power of Archetypes00:27:55 - Know Your Audience: Targeting and Content Roadmaps00:28:55 - Master the Art of Engaging Content: Quizzes and Beyond00:29:55 - The Secret Sauce: Balancing Value with Sales Pitches00:31:15 - Personal Stories, Big Lessons: Making Your Brand Relatable00:33:20 - Lead Magnets That Work: From Creative Discounts to Real Value00:38:15 - Brand Differentiation: Standing Out in a Crowded Market00:45:00 - Winning Strategies for Major Sales Events: From Black Friday to Cyber Monday00:47:55 - Last-Minute Tips: Make the Most of Your Campaigns00:49:35 - Final Thoughts: Don't Miss Out on the Biggest Sales Week of the YearLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeTidio Black Friday Facts & Cyber Monday Stats [Report 2024]Leather UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you're wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity!Chapters:00:00:00 - Welcome to Perpetual Traffic: The Ultimate Guide for Smart Marketers00:01:00 - Unveiling the Wicked Smart Award: What's Behind the Win?00:03:00 - The Real Value of Leads: Why Quantity Isn't Everything00:04:31 - Mastermind Insights: Tactics That Drive Real Results00:05:42 - Lead Generation Revolution: Implementing Conditional Logic00:12:52 - Real-World Applications: How the Pros Do It00:15:16 - Maximizing Your Meta Campaigns: From Ads to Leads00:18:31 - Stop Wasting Time: Eliminate Delays in Your Sales Funnel00:19:21 - Case Study Spotlight: Beauty Brand & Acting Program Success00:20:24 - Delivering the Right Content: Tailoring to Your Audience00:22:40 - Counterintuitive Marketing: Strategies That Defy the Norm00:29:27 - Harnessing the Power of Algorithms: What You Need to Know00:32:46 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeHow to create a lead ad using Meta Ads ManagerDuct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing GuideEpisode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John JantschTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Wildlife scientists are exploring which species are best adapting to the effects of climate change. University of Arizona evolutionary biologist Lauren Petrullo describes a long-term field project focusing on wild North American Red Squirrels and their everyday resilience habits.

Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!Chapters:00:00:00 - Welcome to Perpetual Traffic00:00:27 - Meet the Hosts and Join Our Telegram Community00:00:42 - Ryan Reynolds and Marketing Legends Unveiled00:02:40 - Highlights from Lauren's Presentation at M300:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance00:04:27 - News Hacking and Riding Social Trends00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass00:08:13 - Using Social Trends to Amplify Your Marketing00:13:04 - Strategies for Optimizing Meta Ads for Better Leads00:14:59 - CRM Pixels Demystified00:17:00 - Strategies for Implementing CRM Pixels00:18:30 - Importance of Asking Qualifying Questions00:23:45 - Case Study: High-Quality Lead Acquisition00:25:30 - Optimizing Data Flow Between CRM and Meta00:27:00 - Enhancing Lead Quality Through Detailed Data Collection00:30:46 - Building a Sales Funnel with Meta: Step-by-Step00:33:38 - Navigating Lead Qualification and CRM Challenges00:36:30 - Practical Solutions for Lead Qualification Issues00:40:26 - Mastering Pixel Creation and Data Management00:48:23 - Exploring Meta's Lead Center and CRM Alternatives00:54:55 - Final Thoughts and Practical Implementation TipsLINKS AND RESOURCES:The 'Dune' Popcorn BucketThe ‘Dune' Popcorn Bucket and the Golden Age of Movie MerchBREAKING Deadpool and Wolverine Popcorn Bucket Revealed by Ryan ReynoldsTikTokNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageJob well done. Aviation Gin Laughing ManThe Process | Aviation GinThe Vasectomy: Deadpool EditionThe Fibonacci SequenceThe Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo

Today we're revisiting the first appearance of Lauren Petrullo on the show, showcasing her impressive and still-relevant insights into e-commerce and digital marketing. Lauren, now a co-host, initially captivated listeners with her pioneering strategies that were ahead of their time. This episode goes into the methods she shared for optimizing e-commerce performance, such as setting up Instagram and Facebook shops for unprecedented organic reach and integrating shoppable blogs to drive sales. Her advice on leveraging AI tools for content creation and SEO is practical and transformative, providing you with steps to enhance your digital marketing efforts! Chapters:00:00:00 - Welcome to Perpetual Traffic00:02:15 - Reintroducing Lauren Petrullo00:03:10 - The Power of a Great Review00:05:55 - Copywriting Mastery and AI00:08:23 - Meta Shops and Affiliate Marketing Goldmine00:12:45 - Leveraging Organic Exposure with Shops00:16:05 - AI in Content Creation00:17:21 - Case Study Spotlight: From 2K to 80K Organic Visitors00:19:34 - SEO Secrets for Explosive Growth00:23:10 - Combining Human and AI Efforts00:25:55 - Shoppable Blogs00:27:50 - Mastering SEO Content Strategy00:28:50 - Turning Articles into Sales Machines00:30:04 - Essential SEO Tools and Techniques00:33:56 - Integrating Content with Paid Advertising00:35:47 - The Power of Content-Rich Websites00:37:20 - Content as a Conversion Driver00:41:15 - The Role of User Experience in SEO00:43:30 - Strategic Content Planning00:44:53 - Going Multilingual: Expanding Your Content's Reach00:49:46 - Conclusion and Final ThoughtsTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect...

Ralph Burns and Lauren Petrullo are joined by John Moran, who is bringing you a groundbreaking discovery about Google's automated bidding strategies. You're going to get a look into how Google's price fixing could be inflating your cost-per-click (CPC) without delivering better positioning. John discusses his method of using manual CPC bidding and strategic conversion tracking adjustments to dramatically reduce ad spend while maintaining top search positions. If you're struggling with escalating CPCs and want to scale your campaigns effectively, this episode is jam-packed with advice and proof-of-concept screen shares that could transform your approach to digital advertising. Tune in to learn how to outsmart Google's algorithm and maximize your ad budget!Chapters:00:00:00 - Welcome to Perpetual Traffic: Unveiling Hidden Ad Costs00:01:02 - Meet John Moran: The Man Exposing Google's Price Fixing00:02:19 - Deep Dive: Uncovering Google's Automated Bidding Mysteries00:03:40 - Hacking the System: Reverse Engineering Google's Algorithm00:06:10 - Proof in the Data: Confirming the Price Fixing Theory00:07:02 - Real-Life Results: How Case Studies Reveal the Truth00:11:14 - Fighting Back: Strategies to Overcome Google's Tactics00:15:01 - Shocking Changes: The Impact on CPC and Conversion Rates00:18:45 - Case Study Insights: How One Change Led to Dramatic Savings00:20:30 - Tactical Adjustments: Modifying Bids for Maximum Efficiency00:22:15 - Real-World Applications: Success Stories from Different Sectors00:24:03 - Navigating Manual CPC Limits: What You Need to Know00:26:32 - True CPC Value: Understanding What You're Really Paying For00:28:07 - Metrics That Matter: Conversion Tracking and Business Health00:31:23 - Benchmarking Success: Evaluating Business Health Metrics00:34:53 - The In-App Metrics Dilemma: Challenges and Misconceptions00:37:22 - Aligning Goals: How Business Metrics Drive True Performance00:39:10 - Bridging the Gap: Syncing Marketing Efforts with Business Health00:41:08 - Winning Strategies: Leveraging CPC Adjustments Effectively00:43:22 - Wrapping Up: Key Takeaways and Actions to ImplementLINKS AND RESOURCES:Episode 584: The Ultimate Google Performance Max Masterclass With Tier 11'S John MoranMeet the Tier 11 Team Why You're YouTube Ads Wrong with Tom BreezeCost-per-click (CPC): DefinitionAbout Target ROAS biddingManual CPC biddingAbout conversion trackingTier 11 JobsPerpetual Traffic on YouTube

Ralph Burns and Lauren Petrullo take us into the fascinating world of email deliverability and lead quality, providing insights and tips for businesses looking to optimize their sales funnels. Ralph and Lauren debate the merits of vanilla ice cream while breaking down complex marketing strategies into digestible, actionable steps. From leveraging tech-savvy automation techniques to the importance of proof of life in email campaigns, the duo guide listeners through practical solutions to common marketing challenges. Tune in for a lot of tactical advice that could revolutionize your approach to lead generation and conversion!Chapters:00:00:00 - Welcome to Perpetual Traffic: A Business and Marketing Podcast00:00:38 - Unraveling the Telegram Thread: Our Community Insights00:02:45 - Email Delivery and Lead Quality: The Deep Dive Begins00:07:24 - Personalized Emails: Strategies for Better Segmentation00:09:33 - High-Quality Lead Forms: Crafting the Perfect Questions00:13:17 - High-Intent Lead Forms: Balancing Quantity and Quality00:16:49 - Audience Engagement: Boosting Email Interaction00:19:02 - The First Email: Setting the Stage for Engagement00:24:13 - Effective Calls to Action: Maximize Your Email Impact00:26:10 - Lead Scoring and Tracking: Techniques for Success00:28:22 - Automating Sales and Marketing: Best Practices00:29:31 - Building Your Automation Team: Roles and Responsibilities00:34:10 - Specialization vs. Cross-Functional Roles: What Works Best00:36:00 - Social Media Strategies: Driving Sales and Engagement00:41:03 - Paid Traffic Conversions: Optimizing for the Right EventsLINKS AND RESOURCES:GorgiasEpisode 494: Top Ways Your PPC Spend Is Being Wasted With John MoranEpisode 543: How To Sell A $250,000 Product With And An 8X ROAS On Google With John MoranPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Ralph Burns and Perpetual Traffic's new co-host, Lauren Petrullo are tackling the TikTok turmoil shaking up the digital world. They dissect the possible ban's ripple effects on small businesses and influencers who've found a goldmine in the app's algorithm. Amid the political wrangling and economic power plays, they question what's really driving this move and who stands to gain or lose. Get ready as Ralph and Lauren unpack the drama, providing hot takes on how this saga could reshape your social media strategy.Chapters:00:00:00 - Welcome to Perpetual Traffic: Fresh Faces and New Beginnings00:00:44 - Telegram Talk: Join Our Buzzing Community00:02:16 - TikTok Trouble: Legislation, Bans, and What It Means for Business00:05:35 - Algorithm Secrets: Why TikTok's Formula Has Everyone Talking00:07:00 - National Security or Nonsense? The U.S. Government's Concerns00:08:45 - Economic Power Play: TikTok's Influence on Small Businesses00:10:15 - Competing Platforms: How TikTok Stands Out from Meta and Google00:12:09 - Project Texas Unveiled: TikTok's $2 Billion Security Bet00:14:30 - Jobs on the Line: Economic Impact of the TikTok Ban00:16:45 - Global Ripple Effect: What Happens if the U.S. Leads the Way?00:18:10 - Small Business Stories: Real-Life Examples of TikTok Success00:20:30 - Political Year Drama: How Elections Influence Tech Policies00:23:24 - Big Picture: Social Media, Government Scrutiny, and Business Impacts00:28:15 - Parting Words: Join the ConversationLINKS AND RESOURCES:37 Important TikTok Stats Marketers Need to Know [2024]TikTok sued the U.S. government to block a ban. Here's what happens nowDiscovery on TikTokTikTok TOSRestrictions on TikTok in the United StatesPT on TelegramTikTok Sues U.S. Government Over Law Forcing Sale or BanTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining...

Join Joey Pinz in an invigorating discussion with digital marketing expert Lauren Petrullo, who delves deep into the nuances of digital marketing strategies for small to medium businesses. This episode explores the critical decisions business owners face, from choosing the right time to hire a marketing agency to the specifics of online advertising budgets. Lauren offers a treasure trove of insights on leveraging digital tools effectively, ensuring marketing spend translates into real growth. 

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, this discussion unpacks the toolbox for today's digital marketers. Tune in to learn why understanding these tech-savvy shoppers could be the key to your brand's next big break.Chapters:00:00:00 Kickoff with Ralph: Diving into Gen Z and Millennial Shopping Behaviors00:00:35 Lauren's Expertise Unleashed: Decoding Marketing Trends for Young Consumers00:01:44 Spotlight on Gen Alpha: Preparing for the New Frontier in Consumerism00:05:40 The Digital Marketplace: How Social Platforms and Amazon Shape Purchasing00:07:22 Tag, You're It!: The Role of Product Tagging on Instagram and TikTok00:08:45 Consumer Intelligence: How Brands Use Data to Predict and Influence Purchases00:10:12 A Look Ahead: Disney's Approach to Predictive Marketing00:13:01 Future-Proof Marketing: Crafting Immersive Experiences for Gen Alpha00:19:49 Big Brand Playbook: Utilizing Major Strategies for Your Business's Advantage00:22:23 Wrap-Up: Key Takeaways and Actionable Insights for MarketersLINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney's marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Disneyland to the bustling crowds of Disney World, discover how the house of mouse designs experiences that are tailored to everyone from toddlers to teens to their grandfolks. Whether it's dissecting the nuances of generational marketing or exploring how to engage the ever-elusive Gen Z, this episode packs a punch that's as delightful as it is insightful. Tune in and learn how to sprinkle a little bit of that Disney magic into your marketing mix! Catch part two of this conversation on Friday!Chapters:00:00:00 - Introduction to Perpetual Traffic: Unpacking Marketing Mastery00:00:39 - Disney's Long-Term Vision: Lauren Petrullo's Insider Look00:03:24 - Strategic Moves: How Disney Anticipates Market Trends00:06:06 - Generational Appeal: Marketing from Millennials to Gen Alpha00:09:00 - Tailoring Messages: Disney's Approach to Different Demographics00:12:17 - Consumer Shifts: How Gen Z Redefines Engagement00:14:13 - Tech at the Forefront: Gen Z's Integration of Digital Tools00:16:48 - The Influence of Visual Media on Gen Z Buying Habits00:19:34 - Adapting to the Age of Information: Marketing Strategies for a New Generation00:22:07 - Retail Reimagined: Meeting Gen Z Where They Shop00:25:02 - The Power of Tech and Social: Upgrading Your Marketing Tools00:29:24 - Closing Thoughts: Join Our Perpetual Traffic CommunityLINKS AND RESOURCES:Gen-Z Broke the Marketing FunnelSUPERCHARGE YOUR MARKETING ROIPT on TelegramWiki Generation AlphaWorld of LuxuryMy Disney Side Shadows Augmented Reality Experience | Grand VisualTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much

On today's Lunch With Norm, we are with the founder of Mongoose Media, Lauren Petrullo! We discussed the free advertising channel Amazon brands don't know about it. Find out how you streamline the process of advertising on the channel.  The guest has worked for and with some of the most known Fortune 500 brands.    This episode is brought to you by Post Purchase Pro   Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post-purchase marketing. Finally, your email marketing can be actively managed by professionals with over 30 years of experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.   For more information visit https://www.postpurchasepro.com/lunch   This episode is brought to you by Startup Club   Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.   Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.   For more information visit https://Startup.club   This episode is brought to you by Seller Basics   Seller Basics is the ultimate guardian for account suspensions, ASIN hiccups, and IP headaches. For only $99 per month, Seller Basics provides a dedicated team to safeguard your business. And that's not all! Gain access to free legal consultations with seasoned eCommerce attorneys. With no binding contracts, you can cancel anytime with just a month's notice.   Consider Seller Basics your Amazon account's comprehensive health plan.   For more information visit https://www.sellerbasics.com   In this episode, the founder of Mongoose Media, Lauren Petrullo, is here. Today, we discussed free advertising channels Amazon brands don't know about it. She has worked for and with some of the most known Fortune 500 brands.    This episode is brought to you by Startup Club, Post Purchase Pro, Seller Basics, and HONU Worldwide...   *All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.

The Content Game is Intense with Third Party Data restrictions. New privacy laws and growing competition.So what is the answer to generating more leads? Nothing less than fresh, original, and engaging content. But who's got time to create content, much less launch it across every platform in the appropriate format?The answer? A customer-focused, tactical, technology-driven plan for radical content creation and repurposing that will land your content on Page 1 of Google.Atiba de Souza is the Content Superman. Decades of running an exclusive agency combined with hardcore technical skills -- I'm talking CODE, people, REAL CODE! -- have made him one of the few people with the skills and insight to marry emerging software and Google's algorithm with an intuitive feel for the culture of every social media platform.His clients call him the SEO Super Sleuth, the Business Ninja, the “Build Your Team” Guru, and the Super Connector!He was killing Search Engine Optimization (SEO) before the term was even invented, ranking regional and national brands in the US on page 1 of Google for over 15 years.His content strategies are not just bells and whistles; his vision is inspiring and his voice is thunderous in the B2B SEO space. Kasim Aslam, owner of the #1 rated Google Ads Agency in the US was blown away by his tech-backed ingenious process, “Nobody else is doing this. You've got stuff people need to hear, ” he told him.Not even the best of the best can say that they ranked more than 3000 pages on the first page of Google results while helping companies enjoy qualified leads. Atiba's experience and insights are so mind-boggling that Lauren Petrullo of Mongoose Media believes that there is “brilliance oozing out of his pores”This Superman CEO of a Video Marketing Agency has been featured on many renowned platforms including Traffic & Conversion Summitt, Digital Marketer Blog, Fox, Digital Journals, The Times, & USA Today. It's time to grab the content marketing bull by the horns! And Atiba is your man.https://clientattractionpros.com/ https://www.facebook.com/groups/traffickeys https://instagram.com/atibadesouza https://www.linkedin.com/in/atibadesouza/ https://www.tiktok.com/@theatibadesouza https://www.youtube.com/channel/UCoEGC8wJj2WjotcfFU8Xudg

You, the Perpetual Traffic listeners, are invited to explore the often-overlooked potential of Pinterest in the realm of digital marketing and e-commerce. Our expert guest, Lauren Petrullo, brings a fresh perspective to the table, challenging common misconceptions about Pinterest and illuminating its role as a dynamic and influential platform in the business world. In this eye-opening discussion, Lauren explains the common misconception of Pinterest as merely a personal hobby platform. She articulates its transformative role as a strategic tool for e-commerce traffic generation. Emphasizing the platform's affluent user base, with a significant portion earning over $100k annually, Lauren underscores why Pinterest should be a focal point in digital marketing strategies. You'll also learn the unique advantage of Pinterest content being indexed by Google, enhancing a brand's online presence and SEO. Lauren shares practical tips on strategic pinning and leveraging keyword-rich content to maximize reach and engagement.Chapters:00:00:00 - Vegas Tales: Insights from the Conference Scene with Kasim Aslam and Lauren Petrullo00:04:18 - Entering Pinterest's Marketing Arena00:06:40 - Revealing Pinterest's Untapped Marketing Potential00:10:46 - Demographic Deep Dive: Understanding Pinterest's Audience00:15:55 - Pinterest: Blending Search Engine and Social Media Dynamics00:17:56 - Comparing Organic and Paid Traffic Approaches on Pinterest00:19:35 - Middle Funnel Magic: Mastering Pinterest Traffic00:22:16 - Masterclass in Pinterest: Strategies Unveiled00:24:16 - The Proven Pinterest Success Formula00:26:10 - Future Trends: AI in Pinterest's Visual Search00:27:03 - Smart Strategies: Repurposing Content for Pinterest00:32:30 - Trendspotting with Pinterest Predicts00:39:05 - Agency Insights: Merging Marketing with Sales for Pinterest00:40:55 - Conclusion: Key Takeaways on Pinterest's Marketing PowerLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

My guest for Episode #245 of the My Favorite Mistake podcast is Lauren Petrullo. She is an award-winning marketing expert, digital marketing and eCommerce consultant, and successful multi-founder. Lauren has overcome great adversity from a young age, as well as living by the F.A.I.L. method with her Mongoose Media “pack mates” as she calls them. Episode page with transcript, video, and more Lauren is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media, Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes. As a former Innovation Producer at The Walt Disney Company, Lauren incorporates her background in innovation and design to infuse creativity and play into all of her marketing strategies. Today, we're talking about turning failures into stepping stones. In this episode, Lauren will dig into her “fail method,” the importance of integrating creativity into marketing strategies, and her unique approach to fostering a culture of transparency and learning at Mongoose Media. Further, she will delve into the value of diversity in honing effective marketing strategies and the proactive approach toward addressing and learning from mistakes. Also, discover how Lauren and her team are leveraging innovative remote collaboration tools and setting an example of how to emulate a robust and dynamic work culture. Questions and Topics: Why the name Mongoose Media? Why “pack mates”? Why is it important to tell your team about your mistake? Having a F.A.I.L. channel on Slack Celebrating failure? “First Attempt in Learning”?  Celebrating the Biggest failure of the week? Hiring selection vs. bringing them along in the culture? Which is more important? Using small mistakes to prevent big ones? “Why do I want to celebrate failures??” — good catches What is “The ONLY Advertising Hospital™?”? Why do you embrace the title of “destruction queen”? In your bio it says — “Dare to be vulgar, refuse to be boring.”??? Get a 20% discount code at AsianBeautyEssentials.com when you enter MISTAKES at checkout!

Ralph, Kasim, and Lauren bring the Traffic and Conversion Summit's excitement from Las Vegas to the perpetual audience. They recap the event's third day, including Ralph's impactful talk that captivated a full house. They delve into key summit takeaways, highlighting Lauren Petrullo's surprising perspectives on Pinterest for traffic generation and Christine Marie's insights on aligning marketing with customer and staff interviews. Throughout the episode, the trio emphasizes foundational marketing principles and the importance of customer research, mirroring the conference's focus. Chapters:00:00:00 - Intro: Setting the Vegas Scene00:01:29 - Spotlight on Key Talks and Industry Leaders00:06:41 - Analyzing Conference Dynamics: What Could Be Better?00:08:31 - Why Marketing Conferences are Crucial for Growth00:10:28 - Top Insights: Transforming Digital Marketing Strategies00:14:51 - Research-Driven Advertising Approaches00:16:39 - Wrap-Up: Key Learnings from the Traffic and Conversion SummitLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.

Ralph chats with Lauren Petrullo, the founder and CEO of Mongoose Media, a digital marketing agency that helps e-commerce and brick-and-mortar businesses grow their online presence and revenue. Lauren shares her top 13 tips for digital marketing success in 2024, covering topics such as email verification, BIMI records, conditional logic, meta events, QR codes, reel covers, Q5, and more. Lauren explains why these strategies are essential for optimizing your email deliverability, meta shop visibility, catalog health, and social media promotion. She also reveals some of the tools and resources she uses to implement these tactics and measure their results. Whether you're an e-commerce store owner, a marketing director, or a business owner, you'll find tons of valuable insights and actionable tips in this episode to take your digital marketing game to the next level in 2024.Chapters:00:00:00 - Welcoming Lauren Petrullo to PT(Kasim called in "sick")00:03:07 - Revealing Our Contest Winner00:06:58 - Enhancing Email Impact: Discover why email verification is crucial for your strategy00:10:48 - Unlocking Email's Potential: Understanding BIMI Certification and its benefits00:14:32 - Smart Email Strategies: Using Conditional Logic to personalize your campaigns00:21:25 - Mastering Marketing Timing: Strategies for an effective Q5 and promotional calendars00:24:54 - 2024 Marketing Roadmap: Crafting a powerful promotional calendar00:27:14 - E-commerce Evolution: Adapting to changes in Meta Shops and Commerce Manager00:27:42 - Catalog Optimization: Tips for enhancing your e-commerce product catalog00:31:12 - Boosting Online Stores: The synergy of email verifications and shop setup.00:34:32 - Social Media Mastery: Making the most of Instagram Reels with eye-catching covers00:39:59 - Competitive Edge Fun: A light-hearted anecdote on outsmarting competitors00:43:20 - Wrapping Up: Final thoughts and staying connectedLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

The so-called “fifth quarter” could be your opportunity to give your business a competitive edge. Hear directly from successful small business owners Lauren Petrullo, of Mongoose Media, and John Wai of John Wai Martial Arts Academy about how they use the post-holiday season to grow their businesses. In this podcast, the entrepreneurs are joined by Meta executive Becky Bui to explain how this so-called “fifth quarter”—a period often overlooked by businesses as a slow season—can be the key to unlocking new cost-effective, quality leads that lead to sales, while building meaningful connections with customers.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Digital Marketing Consultant, Founder & CMO of Mongoose Media, Lauren Petrullo.Lauren Petrullo is a seasoned marketing professional with a rich background that includes working at the Walt Disney Company. Her journey brought her to Orlando, where she founded Mongoose Media, a digital marketing agency specializing in SEO and Facebook ads. The agency works with individuals, brands, and companies across various industries, including e-commerce and hospitality, helping them increase their traffic and scale their businesses.According to Lauren, Pinterest is an underutilized channel offering a unique brand opportunity. With its large user base and longer life decay for posts, Pinterest attracts individuals not present on other social media platforms. Lauren shared that they have seen success with non-obvious brands on Pinterest, such as mechanics and education programs, which was a surprising revelation.One of the most insightful parts of the conversation was when Lauren shared the lessons she learned from Disney that she applied to her business. She emphasized the importance of the last impression, drawing parallels with the parking experience at Disney's Magic Kingdom. Lauren advises businesses to have a speed lead initiative and maintain touchpoints with leads to differentiate themselves from competitors.Key Points from the Episode:Overview of Mongoose Media and its servicesImportance of diversifying traffic sourcesThe potential of Pinterest as a marketing channelTrends in marketingBenefits of living and doing business in Central FloridaThe strategic location of Mongoose Media in OrlandoLessons learned from Disney and their application to businessImportance of the last impression in capturing leadsAdvice on maintaining touchpoints with leadsAbout Lauren Petrullo:Lauren Petrullo is a dynamic individual with a multifaceted identity as a wife, friend, sister, and devoted dog mom. Renowned as a "destruction queen" in digital marketing, Lauren boasts over ten years of experience, bringing forth her analytical prowess and creativity to breathe life into digital strategies. Having collaborated with Fortune 500 brands, she is recognized for her candid approach, fearlessly providing brutally honest assessments of existing assets. Lauren believes in the power of transparent conversations, asserting that genuine interactions pave the way for successful conversions.As part of Mongoose Media, Lauren navigates the challenges of the post-iOS era, tackling disruptions caused by Flock and iOS 15 in the advertising landscape. Lauren is driven to share love through time, resources, and more. Lauren Petrullo's journey is a testament to her commitment to reshaping outdated systems and ensuring marketing efforts lead to meaningful conversions.About Mongoose Media:Mongoose Media, headquartered in Orlando, FL, is a data-driven digital marketing agency specializing in global online customer acquisition for food and beauty brands. With a strategic focus on social media, the agency excels in brand building, leveraging platforms like Facebook, Google, and Pinterest to ensure effective conversion and long-term customer awareness.Distinguished as an agency partner with major platforms, including Facebook, Google, Snap, Pinterest, and Bing, Mongoose Media possesses a robust network. Additionally, the agency holds technology agency partnerships with Klaviyo, Shopify, and ManyChat,...

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:07 - Insights on Kasim's Expertise in Digital Marketing00:02:21 - Unveiling the Power of Lead Ads on Meta00:04:12 - Introducing LeadCenter: Meta's Hidden Gem00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses00:07:35 - Practical Guide: Navigating LeadCenter00:10:57 - Strategies to Effectively Find Leads on Social Media00:12:52 - Deep Dive into LeadCenter's Manual Process00:15:58 - Engaging with Leads: Best Practices00:17:24 - Collaborative Use of LeadCenter Across Teams00:19:13 - Social Media Managers: Pioneers in E-commerce Engagement00:21:14 - Mastering Personalized Customer Interactions00:22:56 - Tackling Deliverability Challenges in E-commerce00:25:45 - Enhancing Follow-up Communications with Custom Questions00:29:24 - Role of Social Media Team in Streamlining Lead Assignment00:32:43 - Exploring the Potential of the Traffic and Conversion SummitLINKS AND RESOURCES:About instant formsHow to create a lead ad from your Facebook PageAbout instant form typesManage your leads in leads centerMeta Business SuiteTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

Q5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases.In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media,  dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode!Key takeaways from this episode:Giving back to the world and supporting causes through platforms like tree-planting initiatives.The difference between CPMs and CPAs and how they relate to advertising costs during q5.The value of strong data sets for optimization and performance in Facebook advertising.Emphasizing the importance of treating customers as individuals and building relationships for stronger lifetime value.The impact of TikTok Shops on influencer marketing and the need for similar performance-based programs on other platforms.Recommended App/Tool:Stape: https://stape.io/Popsixle: https://popsixle.com/Blotout: https://blotout.io/Hyros: https://hyros.com/Triple Whale: https://www.triplewhale.com/Forest: https://www.forestapp.cc/Recommended Book/Podcast:Perpetual Traffic: https://perpetualtraffic.com/podcast/Roland Frasier: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104Today's Guest:Lauren Petrullo, Founder and CMO of Mongoose Media, is a former marketing and business development professional who had the amazing opportunity to work for the Walt Disney Company in Orlando, Florida. She would brainstorm and develop solutions for seemingly impossible scenarios, using her creative thinking abilities. Connect and learn more about Lauren and Mongoose Media:Website: https://mongoosemedia.us/LinkedIn: https://www.linkedin.com/in/laurenpetrullo/Improve your gross margins by up to 40%! Why Portless? Direct Shipping: From China to customers in just 6-8 days Domestic Feel: Custom packaging, local tracking from carriers Cost-Effective: Slash those cargo shipping and customs fees Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days. Be Q4 Ready! Check out Portless for seamless fulfillment solutions, free sample product here: https://bit.ly/3SzOi0Z Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow Join our community and connect with other eCommerce brand owners and marketers! https://www.facebook.com/groups/secretstoscalingpodcast

Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.Chapters:00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency00:06:00 - Navigating the Maze of Data Privacy in Digital Ads00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy00:12:00 - Crafting the Perfect Lead Form: An Art and Science00:14:00 - CRM and Meta: A Symphony of Integration for Marketers00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era00:18:00 - In-App Ingenuity: Winning Strategies for Marketers00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers00:28:00 - The Conditional Logic Conundrum in Lead Generation00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before00:34:00 - Preparing for the Digital Marketing Revolution00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered00:38:00 - Exclusive Tips for Digital Marketing Gurus00:40:00 - The Episode's Best Bits: Key Insights and Strategies00:42:00 - Sneak Peek: What's Next in Marketing Mastery00:44:00 - Wrapping Up: The Ultimate Marketing Insights RoundupLINKS AND RESOURCES:Shops ads: Help boost your sales and ROAS on Facebook and InstagramSearch Results for: Lauren PetrulloSearch Results for: KobiAbout instant formsHow to create a lead ad from your Facebook PagePerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with

1245 Ladies and gentlemen, today we have a marketing maven on the show who's not afraid to tell you if your 'baby is ugly' in the digital world. In this episode, we're diving into the world of digital marketing with a true marketer, discussing advertising audits, marketing strategy disruptions, and navigating the evolving landscape of digital advertising. Get ready for an episode packed with insights on how conversations lead to conversions in the digital realm. Let's welcome a digital marketing dynamo, Lauren Petrullo! Website: mongoosemedia.us/trophy-room Social Media: https://www.linkedin.com/in/laurenpetrullo/, @AsianBeautyEssentials (IG), Mongoose Media (YouTube), Asian Beauty Essentials (YouTube), @LaurenPetrullo (twitter) __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

You can launch an incredible career even with the biggest setbacks. In this episode, host Michelle Thames speaks with Lauren Petrullo who became homeless at 18, worked her way up in Disney, and then started her own companies. Lauren shares her journey to entrepreneurship and how influencers can benefit from affiliate marketing in 2023. Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha. As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.WATCH INTERVIEW ON YOUTUBE: https://youtu.be/32rLZ4VbahQ--Lauren's LinkedInMongoose Media's FacebookFollow Mongoose Media on TwitterCatch up on other podcast episodes on Apple and SpotifyWatch the Social Media Decoded Podcast on YouTubeFollow Michelle on InstagramJoin Michelle's Cashflow Queens Facebook groupLeave a review for Social Media Decoded Support the show

Kasim and Laruen dig deep into the intricacies of Instagram and e-commerce, sharing invaluable insights and strategies to optimize online presence and attract authentic followers. They explore innovative approaches to engagement, discussing the significance of an optimized profile, the impact of strategic interaction with competitor traffic, and the potential of TikTok shops in the e-commerce space. Whether you're looking to elevate your brand, enhance your online presence, or revolutionize your Instagram strategy, they pack this episode with transformative tips and expert advice to help you achieve your goals.Chapters:00:00:00 - Kickstarting the Conversation: Diving into the World of Instagram and E-Commerce00:03:10 - Refining Welcome Flows: Harnessing Recommendations for Optimized Customer Onboarding00:04:23 - Onboarding Excellence: The Critical Role of Welcome Series for Mobile Subscriber Retention00:08:55 - Trendsetting in Fashion: Exploring Unique Collections and Comfortable, Stylish Footwear00:10:21 - Instagram Mastery: Strategies for Optimal Growth and Solid Foundations00:14:02 - Genuine Engagements: Crafting Authentic Interactions and Building Non-Salesy Connections00:16:29 - Social Media Relationship Building: Profile Optimization and Customer Engagement Strategies00:21:13 - Tapping into Pinterest: Unlocking Potential for Exceptional Traffic and Engagement00:23:37 - Monetizing Engagement: Converting Active Followers into Profitable Customer Interactions00:30:49 - Securing Sales Victories: Leveraging Sales Training and Profile Refinement to Boost Traffic00:34:35 - Maximizing Tagging: A Strategic Approach to Leverage Your Following in E-commerceLINKS AND RESOURCES:Lauren Petrullo Website Mongoose Media E-commerce CourseLinkedInPerpetual Traffic episode 416 with Lauren Petrullo and Mark de Grasse on Social Selling with Meta ShopsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes.

High SKU Shopify Store Secrets Lauren Petrullo, Mongoose Media   – The Sharkpreneur podcast with Seth Greene Episode 953 Lauren Petrullo Lauren Petrullo is an award-winning marketing expert, digital marketing and ecommerce consultant, and successful multi-founder. As the CEO and Founder of digital marketing agency, Mongoose Media, Lauren drives brand growth in the baby, beauty and food space. She is also the owner of three brands in those spaces herself: eco-conscious baby swimwear brand Beau & Belle Littles, skincare products Asian Beauty Essentials, and ceremonial grade matcha brand, Shade Matcha.   As a member of the prestigious Leaders Network at Meta (formerly Facebook), she is a social commerce and Meta ads expert who turns $5k in ad spend into $500k in sales. Lauren has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and Ticker News. She is an instructor at premier online community of marketing professionals DigitalMarketer, and she is the winner of Prism's Top 100 Marketing & Advertising Leaders, dotCOMM SEO Creativity & Excellence Awards, and Marcom's Advertising & Communication Award. She is a sought-after speaker, podcast guest and consultant on social commerce and Meta advertising.   Listen to this informative Sharkpreneur episode with Lauren Petrullo about high SKU Shopify store secrets. Here are some of the beneficial topics covered on this week's show: - How it's important to utilize upsell and cross-sell paths for each category of SKU. - Why you should have a smart search integration to your store. - How Shopify is the easiest and most cost-effective solution for many brands. - Why sellers should have SEO initiatives through Pinterest and blogs. - How sellers must be aware of third-party changes that make a drastic impact to current marketing efforts.   Connect with Lauren: Guest Contact Info Twitter @MongooseMediaUS Instagram @mongoosemedia.us Facebook facebook.com/MongooseMediaLLC LinkedIn linkedin.com/company/mongoosemedia   Links Mentioned: mongoosemedia.us   Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.Chapters:00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo00:01:39 Discussion about the unexpected pleasure of smart toilets00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles00:12:37 The longevity of Pinterest pins: How they outlast other social media posts00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands00:20:01 Harnessing Pinterest for brand visibility and traffic00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks00:26:03 Boosting conversions with Pinterest tracking without spending on ads00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin featureLINKS AND RESOURCES:Pinterest's Partnership with AmazonPerpetual Traffic on PinterestLauren Petrullo on LinkedInPinterest BusinessChat GPTChrome Extension Pinterest Save ButtonTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have...

 Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that's not all - Lauren also reveals her fascinating views on a futuristic concept that could revolutionize content creation. Tune in to find out more!  

In this episode of Perpetual Traffic, Ralph and Kasim talk with Lauren Petrullo about various topics related to digital marketing and e-commerce. They cover the benefits of user-generated content for affiliate marketing and the potential of an in-app affiliate network for monetization. They also emphasize the importance of integrating SEO, copywriting, and AI tools in blog production, developing an SEO content plan through keyword research and collaboration, and content-rich websites for URL expansion in digital marketing. The episode concludes with a reminder for e-commerce owners to not leave money on the table and to check out the resources and links in the show notes.In This Episode, You'll Learn:00:00:00 - The Shocking Blog SOP Guaranteed to 40X Your Traffic With Lauren Petrullo00:04:13 - Introducing Lauren Petrullo and discussing e-commerce and digital marketing00:07:32 - Surprising benefits of Facebook Shops and its underutilization00:10:14 - Importance of user-generated content in affiliate marketing00:12:14 - Potential of in-app affiliate networks for monetization00:14:27 - Changing e-commerce landscape: everyone is a marketer and influencer now00:16:04 - The role of AI in creating content with human intervention00:18:48 - Why an intermediary is necessary in building AI like a Lego castle00:21:57 - Creating a successful shopping blog with AI-generated content00:26:57 - Using Google Doc with Chrome extension for SEO to determine SEO score for Korean skincare brands00:31:45 - Conversions through organic traffic to blogs with Google Performance Max expansion00:36:18 - Importance of content in marketing and the new ecosystem00:39:37 - Customizable replacement product feed for out-of-stock items00:44:13 - Targeting the US Spanish-speaking population online: benefits and challengesTools Mentioned:Shops on FacebookPT Episode 416 Mongoose MediaCosmo Headlines SurferSEOPerformance Max ExpansionFlorida Man BirthdayLINKS AND RESOURCES:Lauren Petrullo on LinkedInTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with