Fit Over 30 By Strength Matters

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The Fit Over 30 Podcast is a weekly show for people over 30 who want to live a pain-free athletic lifestyle. Hosted by Josh Kennedy and produced by Strength Matters - the world’s leading experts in helping people over 30 unleash their inner athlete and enjoy the quality of life they’ve always dreame…

Strength Matters


    • Apr 22, 2024 LATEST EPISODE
    • weekdays NEW EPISODES
    • 26m AVG DURATION
    • 309 EPISODES
    • 1 SEASONS

    5 from 47 ratings Listeners of Fit Over 30 By Strength Matters that love the show mention: kettlebell, mega, quality guests, loaded, uk, fitness, healthier, lots of great, james, professionals, learn something new, exciting, great information, top notch, provide, helping, guys, hosts, full, one of my favorite.


    Ivy Insights

    The Fit Over 30 By Strength Matters podcast is an informative and humorous podcast hosted by Josh, who brings a lively and entertaining energy to each episode. This podcast is a must-listen for anyone looking for new ideas and information to apply to their healthy and athletic lifestyle. With every episode, listeners can expect to walk away with valuable knowledge and a smile on their face.

    One of the best aspects of this podcast is the quality of the discussions. The hosts bring on guests who are experts in their respective fields, providing listeners with a wealth of knowledge and insights. From fitness professionals to athletes, there is a diverse range of guests that offer different perspectives and experiences. The discussions are not only informative but also entertaining, thanks to Josh's charismatic hosting style.

    Another great aspect of this podcast is its focus on living a well-rounded life. The Fit Over 30 Podcast emphasizes the importance of making health and fitness a priority in order to enjoy more freedom in other areas of life. It encourages listeners to prioritize their physical and emotional well-being, allowing them to experience life with newfound resilience and strength. This message resonates with listeners who may be looking for ways to improve their overall quality of life.

    In terms of drawbacks, it can be subjective as everyone has different preferences. However, some listeners may find that certain episodes or topics do not resonate with them as much as others. This is normal for any podcast that covers a wide range of topics and caters to various interests within the fitness community.

    In conclusion, The Fit Over 30 By Strength Matters podcast is an excellent resource for those seeking inspiration and knowledge in their fitness journey. Hosted by Josh, this podcast offers informative discussions with expert guests while maintaining a humorous and engaging tone. Listeners will walk away from each episode with new ideas and information that they can apply to their own lives. Overall, this podcast delivers valuable content that promotes a healthy and athletic lifestyle while encouraging listeners to live their best lives.



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    Latest episodes from Fit Over 30 By Strength Matters

    [Case Study] How We Do a Website Audit Live

    Play Episode Listen Later Apr 22, 2024 14:25 Transcription Available


    Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!Timeline Summary:[00:00:40] Introduction to Cricket Matters [00:02:29] Ahrefs Tool Introduction [00:03:43] Website Health Score Reveal [00:06:08] SSL Certificate Importance [00:13:02] Final Health Score and Next Steps Key Takeaways:Understanding Website Audits: The episode breaks down how to perform a website audit using Ahrefs, illustrating the importance of regular site checks to maintain and improve website health.SEO Essentials: Learn about critical elements like SSL certificates, HTTPS vs. HTTP links, and the impact of these on your site's security and Google ranking.Practical Demo: A real-time demonstration of fixing errors on a website, showcasing how quick interventions can drastically improve site health.User Experience Focus: The discussion emphasizes that Google values user experience highly, which includes fast loading times, mobile responsiveness, and secure browsing with HTTPS.Resources for Improvement: James and Josh provide resources and tips for listeners to conduct their own audits and highlight when it's wise to seek professional help.Importance of Continuous Monitoring: The podcast stresses the need for ongoing website reviews to ensure the site remains optimized and performs well against competitors.Websites and Links Mentioned:Ahrefs WebsiteFree Website AuditQuotes:"Optimizing your site's health is like maintaining your personal health; both need regular checks and timely actions." — James Breese"Even the smallest website error can impede your SEO progress; it's crucial to fix these quickly." — James Breese"Your website's backend is as important as the content on the front. Google cares about both!" — Josh Kennedy"HTTPS is not just a prefix; it's a shield against potential threats to your website." — James Breese"A good user experience starts with a well-structured, securely linked website." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Link Building for Fitness Websites: What You Need to Know

    Play Episode Listen Later Apr 19, 2024 11:47 Transcription Available


    Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we're simplifying the complex world of link building. Whether you're trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!Timeline Summary:[00:00:05] SEO and Link Types Overview[00:01:18] Three Types of Links Explained[00:02:00] Importance of Efficient Internal Links[00:04:20] What Are Backlinks and Toxic Links?Key Takeaways:Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.Inbound and Outbound Links: Inbound links boost your website's authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site's reputation.Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Links tell Google you're an authority and you take good care of your website." — James Breese"Internal links make your website efficient for Google to crawl." — Andrew Wallis"Earn your links, don't buy them. Google knows the difference." — James Breese"Toxic links are like bad cholesterol for your website's health." — James Breese"A good linking structure equals better traffic, leads, and sales." — James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    [Case Study] How To Launch a New Website

    Play Episode Listen Later Apr 18, 2024 11:07 Transcription Available


    Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!Timeline Summary:[00:00:42] Frizzo Website Launch[00:01:21] Staging and Testing[00:04:28] SEO and Google Rankings [00:06:34] Cricket Matters Revamp [00:07:55] Website Health and Speed Key Takeaways:Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.Websites and Links Mentioned:Strength MattersWebsite AuditFree Strategy CallQuotes:"Launching a new website involves more than just going live; it's about creating a fully functional, error-free environment." — James Breese"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese"SEO isn't just an add-on; it's a crucial foundation for your website's visibility and success." — James Breese"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Our Process for Content Creation

    Play Episode Listen Later Apr 16, 2024 9:55 Transcription Available


    Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just for you!Timeline Summary:[00:01:10] Discussing Blogging and Content Multiplication [00:02:04] SEO Tactics and Content Depth [00:03:00] Expanding Content into Multimedia [00:04:43] Data-Driven Content Strategy Key Takeaways:Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience's needs.Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.Websites and Links Mentioned:Strength MattersCricket MattersQuotes:"Content creation starts with data—it's about what people need and seek." - James Breese"A single blog post can become a pillar for a multitude of content forms." - Andrew Wallis"SEO isn't just about visibility; it's about answering the real questions people have." - James Breese"Turning data into content is where the real magic happens." - Andrew Walli"If content is king, then data is its crown." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    The Data We're Using to Make Better Marketing Decisions

    Play Episode Listen Later Apr 15, 2024 12:33 Transcription Available


    Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marketing efforts.Timeline Summary:[00:01:18] Data Review, Google Search Console[00:02:00] Website Performance Insights [00:06:00] Email Metrics Discussion [00:11:00] Content Strategy Planning Key Takeaways:Google Search Console as a Necessity: Discover how this tool provides invaluable insights into website traffic and user engagement, which are crucial for tweaking marketing strategies.Impact of Email Marketing: Learn from the staggering success of targeted email campaigns, which boast high open and click-through rates, underscoring the importance of engaging content.Understanding Audience Search Behavior: Gain a clearer picture of what potential customers are searching for, allowing for more focused content creation that directly addresses user needs.The Power of Data in Content Strategy: See real examples of how data-driven insights lead to better content alignment with audience interests, significantly boosting online visibility.Long-Term Data Analysis Benefits: Realize the long-term benefits of regularly checking and analyzing marketing data to stay ahead in a competitive market.Audience Re-engagement Strategies: Strategies for re-engaging an audience through effective communication and tailored content.Future Planning Using Insights: How current data influences future marketing tactics and content planning for better alignment with audience needs.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Harness the hidden power of Google Search Console to revolutionize your marketing efforts." - James Breese"Incredible stats with email marketing show the power of engaged audiences." - Andrew Wallis"Knowing what your audience searches for is like having a roadmap to their needs." - James Breese"Data is not just numbers, it's the voice of your potential customers." - James Breese"Every piece of data tells a story, make sure you're listening." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    [Case Study] How and Why We're Revamping Cricket Matters

    Play Episode Listen Later Apr 12, 2024 8:58 Transcription Available


    In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.Timeline Summary:[00:01:00] Initial Success and Setback[00:02:00] The Lean Startup Approach[00:04:00] Strategic Revamp Plans Unveiled[00:06:00] Defining Services and Google StrategyKey Takeaways:Cricket Matters started as a lean startup experiment, quickly proving its potential by attracting clients through simple digital efforts.After a brief hiatus, the decision to revamp was driven by newfound inspiration and the realization of the unique position Cricket Matters holds in the fitness and cricketing worlds.The revamp strategy emphasizes speedy, content-rich website design and clear definition of services to improve Google rankings and user experience.Focused content creation, including blog posts, podcasts, and a strong YouTube presence, are identified as key tactics for engagement and authority building.Understanding the difference between strategy (the overarching plan) and tactics (individual actions) is crucial for effective digital marketing.The journey promises to be a "warts and all" adventure, offering transparent insights into the challenges and solutions encountered along the way.This episode is an invitation to listeners to learn and apply these strategies to their businesses, regardless of the industry.Websites and Links Mentioned:Strength MattersFree Website Audit Quotes:"We're not just peddling ideas; we're showing you, step by step, how we grow." - James Breese"It was a lean startup approach... It did its job." - Andrew Wallis"Blogging is far from dead. Google sends a lot of traffic to businesses via blog posts." - James Breese"Strategy is the overarching theme... Tactics is the individual implementation." - James Breese"Make sure you're passionate and do something yourself that amplifies what you're trying to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Google Reviews: Why Your Gym Needs Them Regularly!

    Play Episode Listen Later Apr 11, 2024 6:18 Transcription Available


    In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing arena, this episode packs a punch with actionable insights and easy-to-implement strategies that promise to transform your approach to online reviews. Timeline Summary:[00:00:48] Contrasts in Business Review Strategies[00:02:30] Benchmarking and Aiming for More Reviews[00:03:29] Secret Bonus Hack for Reviews[00:04:40] Photo Reviews: A Golden StrategyKey Takeaways:The Power of Recent Reviews: Recent Google reviews significantly boost local businesses' rankings across various sectors, not just gyms.Strategy Contrast: Many businesses fail to recognize the importance of Google reviews, while those who focus on generating organic, positive reviews see substantial traffic increases.Benchmarking for Success: Aim for at least one review a week to outdo competitors and enhance your Google Maps ranking.Engagement is Key: Replying thoughtfully to every review increases your business's trustworthiness on Google.Photo Reviews Enhance Visibility: Encouraging clients to post photos with their reviews can turbocharge your business's online presence.The Personal Touch Matters: Sending personalized thank-you cards to reviewers can foster goodwill and enhance word-of-mouth marketing.Continuous Improvement: Always look for ways to innovate in gathering and utilizing reviews to stay ahead in the digital space.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Google reviews can skyrocket your local business's online visibility." - James Breese"Aim for at least one review a week to stand out." - James Breese"Engaging thoughtfully with reviews signals your business's legitimacy." - James Breese"Photo reviews turbocharge your online presence." - James Breese"Personal touches in marketing foster goodwill and enhance visibility." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Turning Your FAQs Into Blog Posts

    Play Episode Listen Later Apr 9, 2024 8:57 Transcription Available


    Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.Timeline Summary:[00:00:00] Unleash the FAQs[00:03:00] FAQs Boost SEO [00:06:00] Reddit and Quora [00:07:00] Crafting Concise Content[00:08:00] Key Takeaways   Key Takeaways:FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Unleash the power of FAQs to transform content gold." - Josh Kennedy"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis"Craft concise content: Quality over quantity is key." - Andrew Wallis"Optimize your keywords and elevate your content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    7 Actionable Content Marketing Tips For Gym Owners

    Play Episode Listen Later Apr 8, 2024 12:56 Transcription Available


    In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Fail To Plan, Plan To Fail

    Play Episode Listen Later Apr 5, 2024 11:40 Transcription Available


    In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.Timeline Summary:[00:00:04] Introduction to Planning and Preparation[00:01:05] Entering Quarter Two: Strategy Unveiled[00:02:09] Reflecting on Past Successes[00:03:18] Scoring Personal Development[00:07:09] The 90-Day Intent Planner ExplainedKey Takeaways:The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    HeyTony Unplugged: Matt's Story and Insights

    Play Episode Listen Later Apr 4, 2024 56:03 Transcription Available


    Welcome to another episode, where today we dive deep into the realm of digital marketing with the incredibly knowledgeable Matt Diamante. As a digital strategist and entrepreneur, Matt has mastered the art of leveraging SEO, social media, and comprehensive digital strategies to not just grow businesses, but to revolutionize them. If you're ready to discover the secrets behind exponential social media growth, the critical importance of a strong online presence, and actionable SEO strategies that really work, you won't want to miss this episode. Press play to unlock the potential of digital marketing for your fitness business and learn from one of the industry's best.Timeline Summary:[00:00:23] Matt's Background and Journey[00:02:15] Starting Juice Box Advertising and Plaid Zebra[00:14:56] Explosive Social Media Growth[00:30:26] Embracing SEO for Business Growth[00:31:09] The Synergy of SEO and Social MediaKey Takeaways and Insights:Consistent Content Creation is Key: Regular posting on social media can dramatically improve your online presence and brand recognition.The Crucial Role of a Website: Having a home base for your business online is the first step toward establishing a solid online presence.SEO and Blogging Aren't Dead: They remain powerful tools for driving traffic and improving Google rankings.Diversify Your Digital Strategy: A mix of SEO, social media, and email marketing can safeguard your business against algorithm changes and market shifts.You Don't Need to Start with Everything: Focus on building one aspect of your digital presence at a time for sustainable growth.The Importance of Internal Linking: Properly linking content within your site can significantly boost your SEO efforts.Branding is Overrated for Small Businesses: Focus more on delivering value and being consistent across all platforms.Websites and Links Mentioned:HeyTonyHeyTony's InstagramStrength MattersQuotes:"I'm putting my money where my mouth is. I'm going to start doing my own SEO." - Matt Diamante"If you want a sustainable business, it's not just SEO or social media or email marketing. It's kind of a combination of everything." - Matt Diamante"Blogging is dead, blogging doesn't work, that strategy from 2007, they're wrong." - Matt Diamante"Branding doesn't matter as much for like a local, smaller business." - Matt Diamante"You need a home base, right? If you don't have a physical location slash website, then nobody's going to be able to find you." - Matt DiamanteShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    A Beginner's Guide to Local SEO for Gym and Studio Owners

    Play Episode Listen Later Apr 2, 2024 9:29 Transcription Available


    Welcome to another episode where we dive deep into the world of local SEO specifically tailored for gym and studio owners. If you're struggling to make your mark in the digital world and want your fitness business to be the first thing potential clients see when they search online, this episode is your golden ticket. Join us as we unravel the mysteries of SEO content, keywords, and much more, ensuring your gym or studio isn't just another fish in the vast ocean of the internet.Timeline Summary:[00:01:32] Writing Effective SEO Content[00:03:00] Importance of Local Content Creation[00:04:15] Optimizing Content for Users[00:06:05] Role of Social Media in Local SEO[00:07:50] Analyzing Content EffectivenessKey Takeaways:Understanding SEO: SEO stands for Search Engine Optimization, crucial for making your business visible on search engines like Google and Bing.Content is King: Creating SEO-focused content is not just about filling pages with keywords but providing valuable answers to your local community's questions.Keywords Matter: Identify and use keywords that potential clients are searching for, such as "gym near me" or "best personal trainer in Cardiff."Social Media Influence: A strong social media presence can enhance your SEO efforts by driving traffic to your website and increasing your business's trustworthiness.The Power of Backlinks: Earning backlinks from reputable sites boosts your site's authority and search engine ranking.Measuring Success: Use tools like Google Analytics to track your website's traffic and see if your SEO efforts are paying off.Content Marketing: This strategy positions you as an expert in your field, attracting more traffic, and ultimately, paying clients.Websites and Links Mentioned:Strength MattersFree Strategy CallAnswer the PublicGoogle AnalyticsGoogle Search ConsoleQuotes:"SEO content has a specific purpose to be found in search engines." - James Breese"97 percent of all web pages were not found on Google in the last 30 days." - James Breese"Creating content locally helps answer the questions people are searching for." - James Breese"All roads lead to Rome when it comes to your website." - James Breese"Content marketing...positions us as the expert, which will then lead into becoming paying clients." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Generate Leads on WhatsApp for Gym Owners?

    Play Episode Listen Later Apr 1, 2024 7:09 Transcription Available


    In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy that has significantly amplified their engagement rates and conversion success. If you're on the hunt for a fresh, highly effective method to connect with potential clients and transform them into loyal members, this episode is your golden ticket. Press play now and embark on a journey that could redefine the way you approach marketing in the fitness industry.Timeline Summary:[00:00:06] Introduction to WhatsApp for Lead Generation [00:00:47] Email vs. WhatsApp Open Rates [00:02:00] The Free Strategy Playbook Offer [00:03:39] Automation and System Setup [00:05:30] High Conversion Rates in Person Key Takeaways:WhatsApp's Superior Open Rates: With a staggering 98% open rate, WhatsApp dwarfs traditional email marketing's 25-40%.The Power of Automation: Automating WhatsApp messages can streamline the lead nurturing process, making it efficient and effective.Personal Contact Information is Key: People are less likely to provide fake information via WhatsApp, ensuring higher quality leads.Integration with CRM Systems: This strategy feeds directly into CRM systems, allowing for sophisticated tracking and follow-up.The Importance of Public Speaking: Leveraging public speaking engagements can significantly boost the effectiveness of this strategy.Follow-up is Crucial: Even with high engagement rates, follow-up is necessary to maximize conversion.Upcoming Webinar for Deeper Dive: A promised webinar will offer a step-by-step guide on setting up and optimizing this WhatsApp marketing strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"WhatsApp has a 98% open rate compared to email's 25-40%." - James Breese"Automation in WhatsApp can revolutionize how we nurture leads." - James Breese"Quality of leads is higher on WhatsApp; people give real numbers." - James Breese"Integrating WhatsApp with CRM systems elevates your marketing hub." - James Breese"Public speaking boosts WhatsApp strategy effectiveness; it's about trust." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    6 Reasons Why Public Speaking is Essential For Gym Owners

    Play Episode Listen Later Mar 29, 2024 13:35 Transcription Available


    In today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking can fundamentally change the way you connect with your audience, establish your expertise, and ultimately, grow your business. Whether you're looking to overcome your fear of public speaking, convert more leads, or simply make authentic connections, this episode is packed with actionable advice that you can start applying today.Timeline Summary:[00:01:37] Authentic Connection Through Speaking[00:03:53] Growing Your Business via Public Speaking[00:04:58] Establishing Expertise Onstage[00:07:41] Overcoming the Fear of Public Speaking[00:10:08] Converting Leads Through SpeakingKey Takeaways:Serbia's Surprising Delights: James kicks off with his unexpected love for Serbia, highlighting the importance of openness to new experiences.Authentic Connections Matter: Face-to-face interactions at events forge deeper relationships than any online interaction ever could.Authority and Credibility: Speaking engagements position you as an expert in your field, enhancing trust and respect from your audience.Marketing Over Monetary Gain: Viewing public speaking as a marketing tool rather than a direct revenue stream can lead to long-term business growth.Facing Your Fears: Overcoming the fear of public speaking is a rite of passage that can open numerous doors and opportunities.Lead Conversion Strategies: Utilizing public speaking as a platform to demonstrate expertise and value can significantly boost lead conversion rates.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Social media is good, but to develop a real human connection, you've got to meet people in person." - James Breese"Public speaking solidifies your position as an authority." - Andrew Wallis"When you're invited on stage, it establishes your credibility and expertise." - James Breese"The more you do something, the better you get at it." - Andrew Wallis"People may not know you enough, may not like you enough, and may not trust you enough yet to do business with you." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    [Case Study] How to Run an Awareness Marketing Campaign

    Play Episode Listen Later Mar 28, 2024 9:01 Transcription Available


    In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode is your goldmine.Timeline Summary:[00:00:20] Star Wars Acolyte Campaign[00:02:10] Cricket Matters Awareness Strategy[00:03:04] Three-Pronged Authority Approach[00:04:03] Vlogging for Viral Success[00:07:01] The Acolyte's TimelineKey Takeaways:Leveraging Popular Culture: We kick off with a nod to Star Wars' latest series, "The Acolyte," to illustrate the power of a well-executed awareness campaign.Behind-the-Scenes Vlogging: Learn how personal experiences and vlogging at the Over Forties Cricket World Cup were used to create a buzz and establish authority in the cricket community.Strategic Content Creation: Discover the importance of creating content that resonates with your audience, serves a purpose, and fosters community engagement.Building an Online Presence: Insights into how viral content can significantly increase website traffic and lead to higher engagement rates.Future Plans for Cricket Matters: A sneak peek into upcoming strategies for Cricket Matters, including website redesign and targeted content creation.The Power of Networking: Understanding the impact of networking and how it can lead to new business opportunities and collaborations.Call to Action: Encouragement to think about how you can apply these strategies to your own business or personal brand for increased awareness and growth.Websites and Links Mentioned:Cricket MattersFree Strategy CallQuotes:"If Star Wars and Disney are doing it, why aren't you?" - James Breese"Creating authority, expertise, and credibility through a three-pronged approach: player, coach, and content creator." - James Breese"Over a hundred thousand views on Facebook alone for our vlogs. It's about creating memories and sharing experiences." - James Breese"What network are you a part of, and how can you embed yourself more into that network as a trusted expert?" - James Breese"Our purpose is to create memories for these guys to share their memories. That's what I try to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Even Arnold Schwarzenegger's Doing Lead Magnets

    Play Episode Listen Later Mar 27, 2024 8:08 Transcription Available


    In this episode of Strength Matters Podcast, we dive into the world of lead magnets, inspired by none other than Arnold Schwarzenegger himself. Yes, you heard it right, Arnie's doing lead magnets in 2024! Join us as we dissect his strategy and draw valuable lessons for our own marketing endeavors.Timeline Summary:[00:01:00] Arnold Schwarzenegger's Lead Magnet Discovery[00:02:00] Analyzing Arnie's Workout Guide Lead Magnet[00:03:00] The Power of Capturing Email Addresses[00:04:00] Calculating Potential Earnings from Arnie's Strategy[00:07:00] James Downloads the Pump Club AppKey Takeaways:Arnold's Lead Magnet Strategy: Utilizing a simple one-page workout guide to capture email addresses.Email Capture Importance: Recognizing the value of email addresses for marketing and sales.Monetizing Email Lists: Understanding the potential revenue from a large email list.Simple Lead Magnets: Emphasizing the effectiveness of straightforward lead magnets like workout plans.Follow-Up Strategy: Stressing the significance of nurturing leads through consistent communication.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"No matter what you're doing, no matter how big your audience is on social media, what Arnie's doing is driving them to get a conversion in terms of a lead." - James Breese"He's capturing email addresses and that's the number one thing he's doing." - Josh Kennedy"If Arnie's doing it, you guys sure as hell should be doing it too." - James Breese"Lead magnets, while James is looking up his app, you know, a simple workout plan, a simple nutrition guide, meal plan, something like that, right?" - Josh Kennedy"Don't just let it go crickets and don't communicate with your list." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    7 Reasons Why Fit Pros Should Start Content Marketing

    Play Episode Listen Later Mar 26, 2024 14:01 Transcription Available


    Welcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impact you desire, this episode is your roadmap to change that. Join us as we unravel seven compelling reasons why embracing content marketing can elevate your fitness business to new heights.Timeline Summary:[00:01:36] Nurtures and Converts Leads[00:03:00] Educates Potential Customers[00:06:29] Marketing Is Scalable and Long-Term[00:07:57] Often Cheaper in the Long-Term[00:11:11] Word of Mouth Enhancement[00:12:39] Competitors Are Already Doing ItKey Takeaways:Content Marketing Defined: A strategy aimed at creating and sharing valuable content to attract and engage a defined audience, with the goal of driving profitable customer action.The Power of Nurturing Leads: Content marketing is crucial in converting unaware individuals into leads by providing valuable information that aids in building trust and establishing a relationship.Education as a Tool: Educating your audience not only establishes your authority but also helps potential customers understand how you can solve their problems.Scalability and Sustainability: High-quality content marketing efforts are evergreen, offering long-term benefits with increased traffic and authority on search engines.Cost-Effectiveness: Compared to traditional advertising, content marketing often presents a more affordable option with greater ROI, especially in the long term.Enhancing Word of Mouth: Exceptional content gets shared, increasing your brand's visibility and reach without additional cost.Staying Ahead of the Competition: In a rapidly evolving digital landscape, not engaging in content marketing puts you at a disadvantage against both direct competitors and influencers in the fitness industry.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Content marketing is about helping them solve problems. It's all about creating awareness." - James Breese"Your whole purpose...is to help attract new leads, new potential customers through your website, into your funnel." - James Breese"Content doesn't cost us anything monetary to put up...we spend significant amount of time on doing that ourselves." - Andrew Wallis"Create great content people want to share and enjoy. They will share it with the world." - James Breese"Every personal trainer, gym owner, and fit pro I know moans about influencers. But what are they doing? Content marketing." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How Often to Post on Social Media in 2024

    Play Episode Listen Later Mar 25, 2024 10:47 Transcription Available


    In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and  Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.Timeline Summary:[00:01:04] Ideal Posting Frequency for X (Twitter)[00:03:24] Instagram Strategy for 2024[00:04:24] TikTok's Demand for Content[00:05:11] YouTube Content Strategy[00:06:17] The Enigma of Facebook PostingKey Takeaways:The Importance of Frequency: Posting frequency is crucial across all platforms, but it's vital not to overwhelm your audience.Platform-Specific Strategies: Each social media platform has its unique posting frequency for optimal engagement, from X (Twitter) to YouTube.Quality vs. Quantity: While frequency is essential, understanding the balance between quality and quantity is key to leveraging platforms like Instagram and TikTok effectively.Consistency is Key: Choose one platform to start with, focus on consistent posting, and then scale up as feasible.Utilizing a Team: Managing frequent posts across multiple platforms can be overwhelming, highlighting the importance of having a dedicated content team.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Understand the frequency of posting right, that's where we're starting." - James Breese"Post as often as you want on X to see what hits, and then take that good content onto other social media platforms." - James Breese"Instagram: posts and reels 1-2 times a day, stories 2-4 times a day." - James Breese"TikTok is a content machine; they want you to post close to three times a day." - James Breese"YouTube: one short video a day, and one long form video a day, but not within five hours of each other." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    The Future of Content Marketing for Fitness Businesses

    Play Episode Listen Later Mar 22, 2024 8:26 Transcription Available


    In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.Timeline Summary:[00:00:06] The Future of AI in Marketing[00:00:22] Avoiding AI Pitfalls[00:02:17] The Rise of Short-Form Video[00:03:24] Personalizing Your Brand[00:05:32] Building Trust Through ContentKey Takeaways:Authenticity Over AI: The conversation kicks off with a critical look at how AI-generated content, while prolific, often lacks the unique voice and authenticity that truly resonates with audiences.Short-Form Video's Dominance: Short, engaging video content on platforms like Instagram, TikTok, and YouTube is highlighted as a non-negotiable strategy for capturing attention in the digital age.The Essence of Brand Building: Through humor and candor, James and Andrew stress the importance of infusing personal flair into your content to cultivate a brand that's both memorable and trustworthy.Trust as the Ultimate Currency: The trio converges on the idea that trust, cultivated through consistent, high-quality, and personalized content, is foundational to converting followers into clients.SEO and Platform-Specific Content: A pivotal strategy discussed is the balance between mastering SEO for broad visibility and creating platform-specific content that engages and retains the audience.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"In a world of AI-generated content, be true, be authentic." - James Breese"Short-form video content is not optional; it's essential." - James Breese"Lean into your personality; that's your brand's secret weapon." - Andrew Wallis"Trust is built on consistency, reliability, and authenticity." - James Breese"Optimize for Google first; dominate locally, then expand." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Why Email is the Most Reliable Marketing Channel

    Play Episode Listen Later Mar 21, 2024 7:54 Transcription Available


    In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the enduring power of email as the most reliable marketing channel for health and fitness businesses. If you're looking for actionable insights to skyrocket your business growth and nurture your audience effectively, pressing play on this episode is a must.Timeline Summary:[00:00:05] Introduction to Email Marketing's Endurance[00:00:22] The Downfall of Social Media Engagement[00:02:21] Email vs. Social Media Metrics[00:05:01] The Value of Email Subscribers[00:06:14] Practical Tips for Growing Your Email ListKey Takeaways:Email's Unmatched Reliability: Despite the rise of social media, email remains the most consistent and direct way to reach your audience.Decline of Social Media Engagement: Engagement on social media platforms has significantly dropped, making email a more stable and effective channel for direct communication.The Power of One Email Subscriber: One email subscriber is equivalent to 1,000 social media followers, highlighting the importance of building and nurturing your email list.Segmentation is Key: Segmenting your email list allows for targeted, relevant communication, increasing engagement and conversion rates.Actionable Growth Strategies: Simple yet effective strategies for list growth include leveraging your existing network, utilizing social media bios, and creating compelling lead magnets.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Email marketing: The old giant quietly ruling the digital age." - James Breese"A single email subscriber > 1,000 social media followers." - James Breese"In the realm of clicks and opens, email reigns supreme." - Josh Kennedy"Segmentation: The secret sauce of effective email marketing." - Andrew Wallis"Build your list, build your business." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Create a Fitness Newsletter?

    Play Episode Listen Later Mar 20, 2024 12:07 Transcription Available


    In this episode, we dive deep into the world of fitness newsletters. Whether you're a seasoned fitness professional or just starting, this episode will guide you through creating a compelling newsletter that grows your business. With invaluable insights and practical tips, James, Josh and Andrew reveal the secrets to engaging your audience, nurturing leads, and ultimately, enhancing your fitness business's success. Don't miss out on their expert advice. Press play now and discover how to revolutionize your fitness newsletter strategy!Timeline Summary:[00:00:06] Introduction to Fitness Newsletters [00:01:00] The Importance of Email Marketing[00:03:07] Nailing Your Niche [00:05:23] Newsletter Infrastructure Setup [00:09:20] Growing Your Subscriber Base Key Takeaways:Purpose-Driven Content: Understand the core purpose of your newsletter to provide value to your audience.Consistent Scheduling: Commit to a regular posting schedule to maintain engagement and reliability.Engaging and Relevant Naming: Choose a newsletter name that resonates with your target audience and reflects the content's essence.Infrastructure is Key: Utilize the right tools and platforms for data collection and distribution, ensuring your newsletter reaches your audience effectively.Growth Strategy: Focus on building your subscriber base organically, starting with friends and family, and expanding through social media and direct outreach.Test Before Launch: Ensure all links and content work as intended to maintain professionalism and user trust.Utilize AI Tools: Leverage AI, such as ChatGPT, for creative input and efficiency in naming and content generation.Websites and Links Mentioned :Strength MattersFree Strategy CallQuotes:"Email marketing has been the most predictable for 20 plus years." - James Breese"If you haven't got an email list... you're potentially leaving money on the table." - James Breese"The newsletter is a really important part of the marketing puzzle in 2024 and beyond." - James Breese"What job is your newsletter solving?" - James Breese"Getting your first 1000 subscribers is the hardest thing to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    The Ultimate Business Growth Formula for Gyms

    Play Episode Listen Later Mar 19, 2024 11:15 Transcription Available


    In this episode, we delve into the groundbreaking formula that's set to revolutionize the way gyms and personal trainers approach business growth. Whether you're just starting out or looking to elevate your existing operations, James Breese shares an insightful, simplified strategy that promises to unlock unprecedented growth and success. Tune in as we dissect this formula, T x C x S, and explore actionable steps to drive traffic, boost conversions, and skyrocket sales!Timeline Summary:[00:00:06] Introduction to the Growth Formula[00:00:39] Explaining T x C x S[00:01:00] Traffic: The Starting Point[00:02:21] Conversions: Turning Leads into Gold[00:07:35] Sales: The Art of ClosingKey Takeaways:Traffic, Conversion, Sales: Unpack the three critical components of the formula where attracting the right traffic, converting leads, and sealing the deal in sales define the growth trajectory of any business.Universal Applicability: Discover how this formula isn't just for gyms but can revolutionize any business model, from personal training to even a shoe cleaning service.Lead Magnets and Conversion Optimization: Learn the importance of creating valuable content and resources to convert website visitors into potential customers.Offline Marketing Strategies: Recognize the value of optimizing offline strategies and referrals before diving into digital marketing expenses.Simplicity in Sales Process: Embrace a streamlined approach to the sales process, prioritizing automation and efficiency to enhance customer conversion and retention.Links and Websites Mentioned :Strength MattersFree Strategy CallQuotes:"Business growth equals T times C times S. It's that simple." - James Breese"Not all traffic is equal. Aim to convert the higher number into leads." - James Breese"What do I do with this traffic? That's where conversions come into play." - James Breese"The best things sometimes come from referrals and networking events." - James Breese"We want to simplify the process... Let the automation do its thing." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Who Sends the Most Traffic to Your Website?

    Play Episode Listen Later Mar 18, 2024 10:08 Transcription Available


    Dive deep into the mysteries of web traffic with us in this groundbreaking episode. Discover who truly dominates the internet and how you can leverage this knowledge to skyrocket your website's visibility. Whether you're a fitness professional, a budding entrepreneur, or simply fascinated by the digital world, this episode is your golden ticket to understanding the web's intricate dynamics. Don't miss out on our expert insights and actionable advice. Listen now and transform the way you approach online visibility!Timeline Summary:[00:01:40] The Ultimate Traffic Sources Revealed[00:04:17] Why Google Reigns Supreme[00:06:08] The Downfall of Social Media Marketing[00:07:31] Niche Markets vs. Lifestyle Choices[00:08:42] The Golden Rule: Google, Google, GoogleKey Takeaways:Google's Dominance: Google is the unrivaled king of web traffic, commanding a staggering 63.41% share. Understanding how to optimize for Google search is crucial.The Fall of Organic Social Media Reach: Social media platforms are increasingly "pay to play," making it challenging for businesses, especially in the fitness industry, to gain visibility without significant ad spend.The Importance of SEO: A well-optimized website can be your most powerful tool in capturing and converting traffic into leads and customers.The Role of Niche Markets: Products with a constant demand, like baby bibs, can thrive on platforms like Facebook due to the ever-present market need.Seasonal Trends in Fitness: Consumer interest in fitness services fluctuates throughout the year, affecting marketing strategies and outcomes.The High Cost of Facebook Advertising: The supply and demand dynamics on Facebook have driven up ad costs, making it less accessible for small businesses.The Strategic Advantage of Owning a Website: In an era where social media platforms can falter, having a website ensures you maintain control over your digital presence.Websites and Links Mentioned :Strength MattersFree Strategy CallQuotes:"If you're not found on Google, you're missing out." - James Breese"Social media strategies now are a pay to play game." - James Breese"Fitness is not an easy sell; it's a luxury item." - James Breese"Every single day, there's someone's having a baby. So it's a constant market to fill." - James Breese"Get yourself a website and get yourself found on Google." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Water Weight: How Certain Foods Can Change Your Weight

    Play Episode Listen Later Mar 15, 2024 10:05 Transcription Available


    In this episode, we dive deep into the often overlooked topic of water weight and how certain foods can drastically impact your weight fluctuations. If you've ever found yourself puzzled by sudden changes in your weight despite sticking to your diet, this discussion between James Breese and Josh Kennedy will shed light on the mysteries of water retention and food intolerances. Their insights are not only enlightening but also relatable, making it a must-listen for anyone on a wellness journey.Timeline Summary:[00:00:06] Introduction to Water Weight and Diet Impact[00:01:00] Normalcy of Daily Weight Fluctuations[00:02:00] Anecdotes of Personal Water Weight Experience[00:04:00] The Role of Food Intolerances[00:09:00] Managing Diet and Identifying IntolerancesKey Takeaways:Daily Fluctuations Are Normal: Water weight can make your weight fluctuate by 1 to 5 pounds daily.Personal Experiences Matter: James shares firsthand how his weight fluctuates significantly due to water retention, emphasizing the impact of food choices.Food Intolerances: Recognizing and understanding your body's reactions to certain foods are crucial in managing water weight.Importance of Food Diary: Keeping a food diary can help identify patterns and potential intolerances.Making Informed Choices: Awareness and understanding of how certain foods affect your body can help you make better dietary decisions.Not Just Calories: It's not only about calorie intake but also about how specific foods interact with your body.Advice for the Journey: Don't get discouraged by weight fluctuations; understanding your body's responses is key to progress.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Water weight can fluctuate by up to 5 percent daily, which is perfectly normal." - James Breese"I am the world's worst for water weight retention." - James Breese"You may be losing fat but getting disheartened because the scale isn't moving due to extra water weight." - James Breese"Every now and then, you just want to live a little, despite knowing the consequences." - James Breese"Understanding what foods cause water retention can significantly change your approach to dieting and weight loss." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Lose Weight with Weight Vests

    Play Episode Listen Later Mar 14, 2024 10:16 Transcription Available


    In this episode, we dive into the transformative power of weight vests for weight loss, a journey embarked upon by our very own James Breese. If you've been grappling with shedding those stubborn pounds and are in search of a novel, yet profoundly effective method, press play. Discover how James, with the assistance of a weight vest, navigated his way to not just weight loss but a comprehensive lifestyle adjustment, all while gearing up for the cricket world cup. This episode isn't just a testament to weight loss; it's about reinventing your approach to health and fitness.Timeline Summary:[00:00:05] Introduction to Weight Vest Weight Loss [00:02:00] Determining Calorie Deficit[00:05:00] The Weight Vest Protocol Revealed[00:07:00] Adjusting the Weight Vest for Progress[00:08:19] Adapting the Method for Office WorkersKey Takeaways:Calorie Deficit First: Before considering a weight vest, know your calorie maintenance level. James highlights the importance of tracking food intake to maintain a deficit.Weight Vest Protocol: Wearing a weight vest for at least 8 hours a day coupled with a 30-minute weighted walk enhances NEAT (Non-Exercise Activity Thermogenesis), aiding in weight loss.Gradual Increase: To counteract plateauing, increase the weight of the vest weekly, aligning with weight loss progress.Adherence and Patience: Consistency with the calorie deficit and weight vest use, even through weight loss plateaus, is crucial for results.Adaptation for Different Lifestyles: For those unable to wear a weight vest all day, aiming for 10,000 steps and incorporating a 30-minute weighted walk daily is advised.Quotes:"You are what you eat, but also what you carry. Weight vests change the game." - James Breese"Understanding your calorie deficit is the first step to losing weight, not the last." - James Breese"Wearing a weight vest 8 hours a day turned my body into a fat-burning machine." - James Breese"Adding weight to the vest as you lose weight tricks the body and keeps the progress going." - James Breese"It's not about quick fixes but sustainable changes. A weight vest is a tool, not the solution." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Fitness Lessons Learned from the Over 40s Cricket World Cup

    Play Episode Listen Later Mar 13, 2024 11:13 Transcription Available


    In this episode of the Strength Matters podcast, James Breese and Josh Kennedy delve into the invaluable fitness and life lessons James garnered from his exhilarating experience at the over-40s cricket world cup. Whether you're a seasoned athlete or a fitness enthusiast seeking to maintain your edge, this episode is a treasure trove of insights that underscores the profound impact of fitness on performance, the importance of adaptability, and the beauty of sports in forging unforgettable experiences. Timeline Summary:[00:01:08] World Cup Experience: Unforgettable and Phenomenal[00:03:01] Training Insights: The Assault Bike's Power[00:05:35] Cardio Fitness Impact: Skill Preservation in Heat[00:09:17] Recovery Techniques: Embracing Mobility and Cold Water TherapyKey Takeaways:The Importance of Preparation: Proper training and preparation can significantly enhance performance, but unexpected challenges like illness can disrupt the best-laid plans.The Role of Cardiovascular Fitness: A high level of fitness not only improves overall performance but also helps in maintaining skills under physically demanding conditions.Adaptability in Training: Incorporating various fitness protocols, such as the assault bike, can lead to significant improvements in agility, stamina, and weight management.Recovery Strategies: Implementing recovery techniques like mobility exercises and cold water therapy plays a crucial role in ensuring athletes can perform consistently at high levels.Lifestyle and Performance: The episode highlights how lifestyle choices impact athletic performance, emphasizing the need for a balanced approach to fitness and health.Team Dynamics and Personal Accountability: Sharing recovery practices and training insights can foster a supportive team environment, enhancing overall group performance.Continuous Improvement: The journey of athletic improvement doesn't end with a single event; it's about constantly setting new goals and addressing areas of weakness.Websites and Links Mentioned:James Breese's InstagramStrength Matters Strength Matters Training SystemQuotes:"The fitter you are, the greater the gap between you and opposing players." - James Breese"Cardiovascular fitness is really important... It's surpassed my love for the rowing." - James Breese"If you're playing sports, if you're not fit enough, irrespective of skill level, it's going to impact your decision-making and performance." - James Breese"The biggest thing to set you apart... is your weight and your level of cardiovascular fitness." - James Breese"Don't neglect mobility and your weight... those are the three takeaways Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Ultimate Guide to Keyword Research For Gym Owners

    Play Episode Listen Later Mar 12, 2024 10:34 Transcription Available


    In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.Timeline Summary:[00:00:06] Introduction to Keyword Research[00:00:44] Importance of Long Tail Keywords[00:02:53] Finding What People Search For[00:06:08] Creating Specific, Niche Content[00:08:30] Key Points for Gym OwnersKey Takeaways:Keyword Research Simplified: Understanding the fundamental concept of using specific search terms to enhance visibility online.The Power of Long Tail Keywords: Importance of targeting specific, detailed searches rather than broad, generic terms.Tools for Discovery: Utilizing free and paid tools to uncover what potential clients are searching for, including Google's auto-suggest feature, Answer the Public, SEMrush, and Ahrefs.Content Creation Strategy: The necessity of creating content that answers the specific questions and needs of your target audience to improve search rankings.Analyzing Keyword Effectiveness: Learning how to select keywords based on their search volume and relevance to your niche, aiming for less competitive, niche-specific phrases.Application to Business Goals: Aligning keyword research and content creation with your business objectives, such as selling gym memberships or promoting specific services.Keeping It Simple: The importance of not overcomplicating the process, focusing on what your audience is actually searching for rather than what you think they should know.Websites and Links Mentioned:Strength MattersFree Website AuditGoogle Search ConsoleAnswer the PublicSEMrushAhrefsQuotes:"Keyword research is about finding the terms and words that people use to search for what you offer." - James Breese"90+ percent of all pages in Google don't get found organically because it's not content people are searching for." - James Breese"To rank higher, you've got to choose keywords with less competition and more specificity." - James Breese"Think about the questions your clients always ask; there lie your most valuable keywords." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Mastering SEO: Essential Strategies for Fitness Businesses

    Play Episode Listen Later Mar 11, 2024 8:37 Transcription Available


    In this episode, we dive deep into the ever-crucial world of Search Engine Optimization (SEO) with a particular focus on fitness professionals. With the fitness market more saturated than ever, mastering SEO is no longer optional but a necessity for standing out. Whether you're navigating Google, Instagram, or TikTok, understanding SEO's nuances across platforms can make or break your visibility. Tune in as we uncover essential strategies, from leveraging hashtags to crafting quality backlinks, and learn how to elevate your brand beyond the sea of competitors.Timeline Summary:[00:00:24] Importance of SEO for Fitness Pros[00:01:24] Platform-specific SEO Strategies[00:02:34] Niche Down to Stand Out[00:04:10] Quality Backlinks for Trust [00:06:09] SEO: A Marathon with SprintsKey Takeaways:SEO's Broad Relevance: SEO is crucial not just for Google but across all social media platforms.Platform Nuances: Understanding each platform's unique SEO strategies, especially the power of hashtags and keywords, is vital.The Importance of Niching Down: To cut through the noise, fitness professionals must narrow their focus and target a specific audience.Backlinks Build Trust: Earning backlinks from reputable sources can significantly boost your site's authority and search engine ranking.SEO is a Long-Term Game: Consistent and strategic content creation is key, but quick wins are possible with the right approach.Leverage Your Personality: Differentiate yourself by leaning into what makes you unique, whether it's your presentation style or content medium.All Roads Lead to Your Website: Your website should be the cornerstone of your online presence, backed by a solid SEO strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Mastering SEO is not just for Google. It's essential across all platforms." - James Breese"In a saturated market, niching down isn't just advisable; it's necessary." - James Breese"Your unique personality is your secret weapon in the SEO game." - Andrew Wallis"Quality backlinks are like a referral program of trust for your site." - James Breese"Think of SEO as a marathon, but don't be afraid to sprint when needed." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Why Your Gym Website Needs to be Mobile Friendly

    Play Episode Listen Later Mar 8, 2024 9:34 Transcription Available


    In this episode, we delve deep into the crucial world of mobile-friendly websites for gym owners filled with practical advice, and a touch of humor, is an essential listen for anyone looking to boost their online presence and ensure their website isn't just surviving but thriving in today's digital landscape. Don't miss out on this engaging conversation that will not only enlighten you about the importance of mobile optimization but also arm you with the knowledge to elevate your website's performance.Timeline Summary:[00:00:20] The Basics of a Mobile-Friendly Website[00:01:00] The Importance of Mobile Optimization in 2024[00:02:16] Common Pitfalls in Mobile Web Design[00:05:00] User Experience and Content Strategy for Mobile[00:06:00] The Impact of Mobile Optimization on SEOKey Takeaways:Understanding Mobile Optimization: A mobile-friendly website is not just about loading on a phone; it's about adapting to various screen sizes and ensuring a seamless user experience across devices.The Necessity for Gyms: In an era where the majority of web traffic comes from mobile devices, gyms cannot afford to neglect their websites in favor of social media alone.Speed is Key: Fast loading speeds are crucial for mobile websites to retain visitors and improve Google rankings.Content Strategy for Mobile: Content on mobile sites should be concise and easily digestible, designed for skim reading with short paragraphs and relevant information easily accessible.SEO Implications: Mobile optimization is not just a user experience issue but a critical factor in search engine rankings, making it essential for competitive visibility.Websites and Links Mentioned:Google PageSpeed InsightsStrength MattersFree Strategy CallQuotes:"61.21% of all traffic to websites in 2024 is on a mobile device." - James Breese"If your website can't adapt, you need a new web designer." - James Breese"Increases in engagement, conversions, and sales come from good mobile design." - James Breese"It's a mobile-first world. If you're not optimized, you're behind." - James Breese"A fast loading website that's mobile optimized is crucial for ranking highly on Google." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    10 Proven SEO Strategies to Get Your Gym Ranked Higher on Google

    Play Episode Listen Later Mar 7, 2024 15:10 Transcription Available


    In this episode, join us as we delve deep into the realm of SEO. Fresh from his adventures in South Africa, James is back to share invaluable insights that could transform the way your gym appears on Google. Whether you're a seasoned SEO veteran or just starting to explore the digital landscape, this episode packs a punch with practical tips and strategies to get your gym noticed by potential members. Timeline Summary:[00:00:06] SEO's Impact on Gyms Explained[00:00:51] Keyword Optimization Strategies[00:05:57] Enhancing Website Speed[00:07:40] Building Internal Linking[00:12:48] Creating Useful ContentKey Takeaways:Keyword Mastery: Identifying and utilizing the right keywords, especially long-tail keywords like "gym membership near me," is crucial for improving your gym's search engine rankings.Compelling Digital First Impressions: Crafting engaging title tags and meta descriptions is essential for attracting clicks from search engine results pages.Optimizing Visual Content: Images and videos should be optimized for both speed and search engines to enhance user experience and page loading times.Speed is of the Essence: A fast-loading website improves user experience significantly, reducing bounce rates and boosting rankings.Strategic Internal Linking: A well-thought-out internal linking structure helps Google crawl and index your pages more efficiently, keeping users engaged on your site longer.User Experience Focus: Ensuring your website is user-friendly, especially on mobile devices, is critical for retaining visitors and improving search rankings.SEO-friendly URLs: Clear and descriptive URLs help both users and search engines understand what your page is about, contributing to better rankings.The Power of Backlinks: Earning high-quality backlinks from authoritative sites boosts your site's credibility and rankings, while removing bad backlinks is equally important.Content is King: Creating valuable, informative content addresses your audience's needs and questions, establishing your gym as a trustworthy source.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"The higher you rank in Google, the more traffic you get to your website." - James Breese"Optimize your images for speed and clarity to boost your website's user experience." - Josh Kennedy"An internal linking structure allows Google to help find your pages more effectively." - James Breese"Creating useful content is the first step towards building trust with your potential gym members." - James Breese"SEO best practices are about creating great content that's fast loading and easily found by Google." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Create Compelling Case Studies

    Play Episode Listen Later Mar 6, 2024 13:12 Transcription Available


    In today's episode, we dive deep into the art of crafting compelling case studies to elevate your fitness business. If you're seeking practical advice on leveraging your client's success stories to boost credibility and attract more clients, this episode is a must-listen. Our comprehensive discussion covered everything from selecting the right client for your case study to putting the final product to work in closing more sales.Timeline Summary:[00:00:24] Importance of Client Case Studies[00:02:00] Choosing the Right Client[00:03:09] Gathering Background Information[00:04:21] Writing Interview Questions[00:09:44] Review and Structure the Case StudyKey Takeaways:Client Selection: Choose clients who have seen significant success and can resonate with your target audience.Background Info: Collect detailed information to frame the story authentically.Interview Questions: Ask open-ended questions focused on the client's journey and success.Video Interviews: They're more engaging and can be repurposed across platforms.Case Study Structure: Ensure a compelling narrative by including challenges, solutions, and results.Use AI with Caution: Personalize any AI-generated content to match your unique voice.Repurposing Content: Utilize the case study across newsletters, social media, and your website to attract potential clients.Mentioned Links:Strength MattersFree Strategy CallQuotes:"It's all well and good talking about how great you are. It's much different when your clients do the talking." - Josh Kennedy"Case studies... have a significant impact on the decision-making process for a prospect." - Andrew Wallis"The job of the case study is to really sell your services and showcase your expertise." - Andrew Wallis"AI is here to stay... but it doesn't come with your voice." - Andrew Wallis"Our buying behavior is driven by emotion, but supported by logic." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Unlocking Immediate Results: The Hierarchy of Client Generation

    Play Episode Listen Later Mar 5, 2024 11:46 Transcription Available


    In this episode, we dive deep into the realm of client generation for health and fitness professionals, a crucial aspect that could either make or break your business.  Andrew Wallis shares groundbreaking insights derived from his vast experience and a unique perspective on what he terms the "hierarchy of client generation." If you're struggling to attract more clients or simply looking to refine your client acquisition strategies, this episode promises a treasure trove of actionable advice.Timeline Summary:[00:00:36] Mentorship and the Concept's Origin [00:02:46] Level One Activities: The Low Hanging Fruit [00:06:51] Level Two Activities: Expanding Reach [00:09:15] Long-term Strategies: Levels Three and Four Key Takeaways:Mentor Influence: Andrew credits Alan Cosgrove for inspiring the hierarchy concept, emphasizing the importance of mentorship and learning from industry leaders.Client Generation Strategies: The discussion centers on practical strategies across four levels, with a focus on immediately actionable steps for rapid client acquisition.Networking and Direct Engagement: A significant emphasis is placed on direct communication, both through digital means and personal interactions, highlighting the potency of reaching out to past prospects and leveraging current client relationships.Content Creation and Long-term Visibility: The episode touches on the value of content creation, including blogging and social media, as long-term strategies to build authority and attract clients indirectly.Practical Advice: Andrew offers tangible examples and methods, such as the "nine-word email," to re-engage prospects and encourage referrals.Websites and Links Mentioned:Alan Cosgrove's ArticleStrength MattersFree Strategy CallQuotes:"Unlocking client generation is about consistent work, not magic bullets." - Andrew Wallis"Speak to people who know, like, and trust you. It's your biggest asset." - Andrew Wallis"Leverage every conversation; it could lead to a conversion down the line." - Andrew Wallis"Your phone is more than a device; it's your gateway to client acquisition." - Andrew Wallis"Don't wait for clients to come to you. Build it and go get them." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Optimizing Time: A Guide for Fitness Business Owners

    Play Episode Listen Later Mar 4, 2024 11:55 Transcription Available


    In this episode, we delve deep into the world of time management for fitness business owners. If you're spinning multiple plates and feel like you're just a step away from dropping them all, this episode is your lifeline. We've gathered insights from the trenches—real advice and strategies from fitness professionals who've been exactly where you are. Press play to unlock the secrets to optimizing your time, so you can focus on what truly matters: growing your business and living your life to the fullest.Timeline Summary:[00:02:00] Key Time Management Strategies[00:03:00] The Weekly Plan[00:04:11] Time Blocking[00:06:41] Useful Technologies and Apps[00:08:07] Overcoming Time Management PitfallsKey Takeaways:Time Management is Crucial: Every minute counts in running a fitness business. Effective time management can be the difference between success and burnout.Adopt the Weekly Plan: Planning your week in advance, focusing on three main tasks, and breaking them into manageable chunks can significantly improve productivity.Time Blocking: Allocating specific times for specific tasks helps avoid distractions and increases efficiency.Useful Tools: Leveraging technology like Todoist, ClickUp, and Slack can streamline operations and facilitate better communication.Avoiding Overwhelm: When feeling overwhelmed, perform a brain dump to get everything out of your head and onto paper. This helps in prioritizing tasks effectively.Simplicity Works: Sometimes, traditional methods like pen and paper lists can be incredibly effective in managing daily tasks.Flexibility is Key: Allow for some white space in your schedule for unforeseen tasks or emergencies.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Effective time management can be the difference between success and burnout." - Josh Kennedy"Plan your week in advance to tackle the big rocks first." - Andrew Wallis"Time blocking: Your secret weapon against the daily grind." - Andrew Wallis"Overwhelmed? A brain dump can clear your mind for action." - Andrew Wallis"In the simplicity of pen and paper, there's profound productivity." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Empowering Women in Fitness: Stories of Passion, Purpose, and Niche Building

    Play Episode Listen Later Mar 1, 2024 8:38 Transcription Available


    In this episode, we dive deep into the world of women in fitness, shining a light on those who have successfully carved out unique niches in a saturated market. With International Women's Day just around the corner, there's no better time to explore stories of passion, purpose, and the power of finding one's niche. Whether you're in the fitness industry looking to stand out or simply in search of some truly inspiring tales, this episode is not to be missed.Timeline Summary:[00:00:30] Girls Gone Strong: Building a Strong Niche[00:02:54] Casey Ho's Journey: Pop Pilates & Blogilates[00:05:49] Samantha Attard's Ayurvedic Wellness for Women[00:07:54] Recap: Key Takeaways on Niche BuildingKey Takeaways:Girls Gone Strong: A collective formed over a decade ago, focusing on strengthening women. They offer certification courses aimed at success in the health and wellness space, showcasing the power of a well-defined niche.Casey Ho: The founder of Pop Pilates and Blogilates, Casey turned her passion for Pilates and community building into a thriving online presence. Her journey underscores the importance of innovation and social media in reaching your audience.Samantha Attard: Specializing in Ayurvedic wellness specifically for PMS and period pain relief, Samantha's story highlights the significance of personal experience in defining one's niche in the fitness industry.Websites and Links Mentioned:Girls Gone StrongBlogilatesPop PilatesSpiro CollectiveStrength MattersFree Strategy CallQuotes:"It's all about, as I said, women in fitness who have, who stand out, have really defined their niche." - Josh Kennedy"They had this passion about helping women get stronger, hence the name, but they wanted to share that with other women as well." - Andrew Wallis "Cassie, she felt it a little bit stale and boring. So she added movement to it. And that's how it became pop Pilates." - Andrew Wallis"It's dealing with the Ayurvedic practices, uh, but primarily for PMS and period pain relief." - Andrew Wallis"Just shows that if you can be clear on what you bring to the table, and then you put together the right programming and the right message out there, it's going to have an immediate and a successful impact." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    You Are Your Niche: How to Stand Out in a Saturated Fitness Industry

    Play Episode Listen Later Feb 29, 2024 11:48 Transcription Available


    In this episode, Josh Kennedy and Andrew Wallis delve into the crucial topic of finding and refining your niche in the crowded fitness industry. With an emphasis on authenticity and leveraging personal passions, they explore actionable strategies for fitness professionals looking to differentiate themselves and attract their ideal clientele. Tune in for a blend of personal anecdotes, expert insights, and practical advice designed to empower you in carving out a unique space within the fitness world.Timeline Summary:[00:00:04] Introduction to Niching Down[00:00:57] Josh's British Military Fitness Niche[00:02:57] Andrew's Transition to Fitness from Corporate[00:03:33] Importance of Clarity in Fitness Niching[00:08:49] Amy Porterfield's Marketing ApproachKey Takeaways:You Are Your Niche: Emphasizing personal interests and strengths is crucial for standing out.Importance of Authenticity: Authentic content resonates more deeply with the target audience.Clarity in Offerings: Clearly defining what you offer and who you serve simplifies marketing efforts.Leverage Personal Stories: Personal anecdotes and experiences can enhance relatability and engagement.Continuous Adaptation: The fitness industry evolves, so niches and marketing strategies should too.Principles Over Tactics: Building a personal brand based on core principles attracts long-term clients.Community and Support: Strength Matters community offers resources for fitness professionals to refine their niching strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"You are your niche. Let your passions guide your fitness journey." - Josh Kennedy"In a saturated market, authenticity is your greatest asset." - Andrew Wallis"Niche down to stand out. It's not just about being different, but being true to yourself." - Josh Kennedy"Your personal story is your unique selling proposition in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Market Your Online Fitness Business in 2024

    Play Episode Listen Later Feb 28, 2024 13:59 Transcription Available


    Welcome to another episode of our podcast, where we delve deep into the art and science of marketing your online fitness business in 2024. Whether you're a seasoned pro looking to up your game or just starting out on your fitness entrepreneurship journey, this episode packs a punch with actionable strategies, insider tips, and real-world wisdom to get your business noticed and thriving. Join us as we uncover the secrets to standing out in a crowded digital landscape and learn how to turn your passion for fitness into a profitable venture.Timeline Summary:[00:01:22] Blog Creation Essentials[00:03:32] Mastering Local SEO[00:06:02] Social Media Strategy Simplified[00:08:25] Leveraging Customer Testimonials[00:10:50] Kickstarting a Referral ProgramKey Takeaways:Creating a Value-Packed Blog: Learn why blogging is a cornerstone of digital marketing and how to craft content that attracts and retains your target audience.Optimizing for Local SEO: Discover the importance of local SEO and Google My Business to ensure your fitness service ranks high in local searches.Effective Social Media Presence: Tips on maintaining a consistent and engaging presence on social media without the overwhelm.The Power of Customer Testimonials: Understand how to gather and utilize testimonials to boost credibility and attract new clients.Implementing a Referral Program: Strategies for developing a referral program that rewards your existing clients and attracts new ones.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"96% of websites get no traffic. If you aren't marketing yourself, you're invisible." - Josh Kennedy"Your digital storefront is your website. Don't just rent space on social media." - Andrew Wallis"SEO is helping your future clients find answers to their questions." - Andrew Wallis"Consistency on social media is key, even if it's once a week." - Andrew Wallis"Earn, ask, and reward. The EAR principle for gathering testimonials." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Crafting Your Fitness Empire: Unveiling the Power of Signature Offers

    Play Episode Listen Later Feb 27, 2024 15:00 Transcription Available


    In today's episode, we explore the art of crafting your fitness empire through the power of signature offers. We'll dissect what a signature offer entails, its significance in standing out, and how it can transform your fitness business. From niche targeting to pricing strategies, we're unpacking eight crucial steps to building a compelling, client-attracting fitness brand. Whether you're a seasoned trainer or just starting, this conversation is your blueprint for success. Let's dive in and unlock the potential of your fitness empire!Timeline Summary:[00:00:25] Signature Offer Defined - Your Unique IP[00:01:43] Niching Down Attracts Ideal Clients[00:03:12] Signature Offers Amplify Attraction[00:08:20] Uniqueness Draws Right Clients[00:10:58] Value-Based Pricing EncouragedKey Takeaways:Signature Offers as Unique Selling Propositions: It's emphasized as a crucial strategy for standing out and not competing on price alone.The Importance of Niching Down: Niching down is presented as a starting point for developing a signature offer that resonates with a specific audience.Examples and Success Stories: The conversation includes references to successful signature offers in the fitness industry, like Joe Wicks' programs, to illustrate the concept's potential for scalability and client attraction.Eight Steps to Crafting a Signature Offer: This includes getting clear on your vision, aligning with your dream client's transformation, designing your signature system, honing in on your uniqueness, pricing based on value, creating an authentic marketing plan, delivering exceptional customer experience, and implementing systems and technology.Uniqueness and Personality in Business: Being genuine and treating clients well are underscored as key to success.Value-Based Pricing: There's a strong encouragement to price services based on value rather than undercutting. This is tied to the perceived value of the transformation offered to clients.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"It's your IP, your intellectual property...a way of establishing our expertise in the industry."​​ - Andrew Wallis "If we can package and create our own signature offer...people want that product, that signature offer."​​ - Andrew Wallis "Align with dream client transformation...make sure that you have your best clients in mind and craft it for them."​​ - Andrew Wallis"Design the signature system and content strategy...map out the journey from starting point to endpoint."​​ - Andrew Wallis"Hone in on your uniqueness...be yourself, showcase your personality that will shine through and attract the right types of clients."​​ - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Unlocking Fitness Leads: A Deep Dive into Lead Magnets for Health & Fitness Pros

    Play Episode Listen Later Feb 26, 2024 10:09 Transcription Available


    In this episode, we dive deep into the world of lead magnets, the secret sauce for fitness professionals aiming to captivate and convert their audience. If you're curious about turning casual browsers into loyal customers, then you simply can't afford to miss this discussion. Join us as we unravel the mysteries of effective lead generation, tailored specifically for health and fitness pros.Timeline Summary:[00:00:25] Introduction to Lead Magnets[00:01:19] Importance of Lead Magnets[00:03:19] Traffic Temperatures Explained[00:06:08] Creating Effective Lead Magnets[00:08:39] Guidance on Starting with Lead MagnetsKey Takeaways:What is a Lead Magnet? A tool used to collect potential customers' contact information by offering them something valuable in return.The Role of Lead Magnets in Marketing: They're crucial for capturing the interest of potential clients, especially in a crowded market like fitness.Understanding Traffic Temperatures: Tailoring your lead magnets based on whether your audience is cold, warm, or hot can dramatically increase their effectiveness.Creating Compelling Lead Magnets: The discussion emphasizes the importance of knowing your audience and creating resources that meet their specific needs.Starting Point for Lead Magnets: For those new to lead magnets, starting with something simple and actionable like a cheat sheet or checklist is recommended.Websites and Links Mentioned:Strength MattersFree  Strategy CallQuotes:"A lead magnet is your first step towards a meaningful conversation with your potential clients." - Andrew Wallis"Understanding your audience's temperature is key to effective lead generation." - Josh Kennedy"The best lead magnets are short, actionable, goal-orientated, and easy to consume." - Andrew Wallis"Lead magnets are not just about collecting emails; they're about starting relationships." - Josh Kennedy"In the crowded fitness market, a well-crafted lead magnet can set you apart." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    6-Step Framework to Grow Your Email List

    Play Episode Listen Later Feb 23, 2024 12:18 Transcription Available


    Join us in today's episode as we delve into a six-step framework to turbocharge your email list growth. We're breaking down complex marketing strategies into digestible, actionable steps. This episode is a goldmine for anyone looking to connect with their audience on a deeper level. Whether you're just starting out or aiming to refine your current strategies, you're in the right place for expert insights.Timeline Summary:[00:01:00] Lead Magnet Creation[00:02:39] Funnel Building Insights[00:04:58] Conversation Engagement Techniques[00:06:38] Social Media Promotion Strategies[00:08:26] Weekly Content Creation TipsKey Takeaways:The Importance of Lead Magnets: Crafting an irresistible offer that provides genuine value to your audience is crucial for capturing their interest and contact information.The Essence of a Funnel: A well-structured list-building funnel, from landing page to follow-up emails, is key to delivering your lead magnet and nurturing leads effectively.Fostering Real Conversations: Engaging your audience through thoughtful email sequences encourages genuine interaction, building trust and paving the way for conversions.Organic Promotion on Social Media: Utilizing social media to share your lead magnet in a natural, engaging manner can significantly expand your reach.Consistency in Content Creation: Regularly posting original content establishes your expertise and keeps your audience engaged.Leveraging Email Newsletters: A well-crafted email newsletter can amplify your reach by highlighting new content and driving traffic to your platforms.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Creating something of value...they will give you something of value." - Andrew Wallis"Conversations will lead to conversions." - Andrew Wallis"We don't want to come across as that sleazy salesman." - Andrew Wallis"It's only going to be up there for maybe 48 hours max." - Andrew Wallis"They're becoming extremely popular." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Breaking Content Constipation: Leveraging Awareness Days for Fit Pros

    Play Episode Listen Later Feb 22, 2024 8:21 Transcription Available


    In today's episode, we explore the concept of leveraging awareness days to break through what we've affectionately termed "content constipation." If you've ever found yourself struggling for fresh, engaging content ideas, this episode is your beacon of hope. We discuss how integrating awareness days into your content calendar can not only revitalize your content strategy but also connect you more deeply with your audience. Timeline Summary:[00:00:19] Introduction to Awareness Days[00:01:04] Example: World Nutella Day[00:02:37] Personalizing Content[00:03:31] Leveraging Mother's Day[00:04:50] Creative Uses of World Book DayKey Takeaways:Personal Touch: The importance of blending personal interests with professional content to create a more engaging and humanized social media presence.Creative Campaigns: How specific awareness days, like Mother's Day or World Book Day, can be used to craft unique marketing campaigns that resonate with your target audience.Content Constipation: Strategies to overcome creative blockages and keep your content fresh, relevant, and engaging.Engagement Over Information: The shift towards creating content that engages and entertains, rather than solely educates, to build a stronger community around your brand.Upcoming Awareness Days: A look at some key dates in March, such as:3 March 2024 World Hearing Day7 March 2024 Be Heard Day / World Book Day7-10 March 2024 Crufts8 March International Women's Day11-17 March 2024 Brain Awareness Week10 March 2024 Mothers Day UK / Daylight Savings Time Begins (USA)13 March 2024 No Smoking Day15 March 2024 World Sleep Day17 March 2024 St Patrick's Day / Red Nose Day18 March 2024 Awkward Moments Day19 March 2024 Clients Day20 March 2024 International Day of Happiness22 March 2024 World Water Day25 March 2024 Waffle Day29 March 2024 Good Friday31 March 2024 Daylight Savings Time Begins (UK) / Easter SundayWebsites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Break through content constipation by leveraging awareness days in your content calendar." - Josh Kennedy"Not all awareness days are immediately relevant, but they offer a creative playground for engaging content." - Andrew Wallis"Mixing personal interests with professional content humanizes your brand and connects you more deeply with your audience." - Andrew Wallis"Mother's Day and Father's Day are prime examples of how awareness days can fuel powerful marketing campaigns." - Andrew Wallis"Social media should engage and entertain, not just educate. That's where creativity with awareneShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Why AI is Killing Your Health and Fitness Business

    Play Episode Listen Later Feb 21, 2024 8:14 Transcription Available


    In this episode, we dive deep into the transformative world of Artificial Intelligence (AI) and its profound impact on the health and fitness industry. If you're navigating the complexities of integrating AI into your business, or simply curious about its effects, this conversation is a must-listen. Discover insightful perspectives, potential pitfalls, and the fine balance between leveraging technology and maintaining the human touch that defines your brand.Timeline Summary:[00:00:05] Introduction to AI's Growing Influence[00:01:02] AI's Content Creation Conundrum[00:02:13] Google's Crackdown on AI Content[00:04:37] The Balance of AI and Human Input[00:05:54] Personalizing AI to Enhance AuthenticityKey Takeaways:The Ubiquity of AI: AI's integration into various facets of life, including education and content creation, poses unique challenges and opportunities.Content Saturation: The market is flooded with AI-generated content, which often lacks novelty and personal touch, potentially harming your business's online visibility and engagement.Google's Evolving Algorithms: As Google becomes more adept at identifying AI-generated content, the importance of originality and human insight in content creation cannot be overstated.Strategic AI Utilization: While AI can significantly enhance efficiency and idea generation, incorporating personal experiences and expertise ensures content resonates more deeply with your audience.Maintaining Authenticity: The key to leveraging AI without losing your brand's voice lies in blending technology with genuine personal insights and narratives.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"AI has become huge...but there's a balance to be struck." - Josh Kennedy"Millions of blog posts are being created through AI...but it's just regurgitated content." - James Breese"It's killing your fitness business without you knowing it." - James Breese"Combine AI with research and your own expertise." - James Breese "Make sure it's personalized and it's got your voice in it." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    How to Pick the Right Fitness Web Designer

    Play Episode Listen Later Feb 20, 2024 10:41 Transcription Available


    In today's episode, we dive deep into the crucial topic of selecting the right fitness web designer for your business. With a sea of generic advice out there, we bring clarity and actionable insights to ensure your website not only looks good but also ranks high on Google and converts visitors into clients. If you're tired of navigating through the maze of web design and SEO strategies that don't deliver, this episode is your beacon of light.Timeline Summary:[00:00:20] Importance of Fast-Loading Websites[00:00:46] Discussion on Case Study[00:02:22] Web Design vs. SEO[00:03:53] Choosing the Right Web Designer[00:07:26] Advice on SEO and OptimizationKey Takeaways:Specialization Matters: Opt for a web design company that specializes in the fitness industry to ensure they understand what drives conversions in your niche.Content is King: Your website needs to have marketing and website copy that speaks directly to health and fitness professionals and your target audience.SEO Expertise: Ensure your web designer is knowledgeable in SEO, Google Analytics, and Search Console.Aesthetics vs. Functionality: A beautiful website is not enough; it needs to be optimized for speed and search engine visibility.Ask the Right Questions: Before hiring, question potential web designers on their SEO strategy, targeted keywords, technical issues, and performance metrics.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"What looks pretty doesn't always convert." - James Breese"Hire a website company that specializes in your area and industry." - James Breese"A website's speed and optimization are crucial for SEO success." - James Breese"If your web designer can't answer basic SEO questions, fly away from them as fast as you can." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    No Shortcut to Ranking Higher on Google

    Play Episode Listen Later Feb 19, 2024 8:17 Transcription Available


    In this episode, we dive deep into the essential truths of SEO, debunking myths about shortcuts to success and laying out the fundamental strategies for ranking higher on Google. We share their invaluable insights on building a website that not only looks good but performs exceptionally well in search rankings. Press play to uncover the secrets to earning Google's trust, the importance of consistent, quality content, and the technical must-haves for your site's SEO success.Timeline Summary:[00:00:05] Introduction to SEO Myths[00:00:24] The Importance of Quality Content[00:02:28] Earning Google's Trust[00:03:05] Consistency in Content Creation[00:05:14] Technical SEO EssentialsKey Takeaways:No Shortcuts in SEO: Success in SEO requires a long-term commitment to producing helpful and relevant content, not quick fixes.Consistency is Key: Regularly updating your site with quality content is crucial for gaining traction on Google.Technical SEO is Fundamental: Fast page loading speeds and mobile optimization are non-negotiable for ranking higher.Personal Experience Matters: Content written from a personal, expert perspective is valued over AI-generated articles.SEO is Evolving: The landscape of SEO is constantly changing, making it increasingly challenging to rank high without genuine effort and expertise.Websites and Links Mentioned:Strength Matters Free Strategy CallQuotes:"Real businesses keep writing helpful content for years." - Josh Kennedy"You've got to earn Google's trust... You're dating Google." - James Breese"Consistently see consistently what's happening." - James Breese"Speed kills in sports. Speed kills in websites." - James Breese"All show and no go. Something looks pretty doesn't mean it's going to convert." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Case Study: How to Rank Higher on Google

    Play Episode Listen Later Feb 16, 2024 8:40 Transcription Available


    In this episode, we dive deep into the transformative journey of Samantha Attard and how she skyrocketed to the top of Google rankings. If you've been wrestling with the enigma of SEO, wondering how to make your mark on the digital landscape, or simply looking for a spark of inspiration to revitalize your online presence, this episode is your beacon. Join us as we peel back the layers of a true success story, revealing actionable insights and the power of a finely-tuned CRM system. Press play now and embark on a journey to the summit of Google's search results!Timeline Summary:[00:00:06] Introduction to Samantha's SEO Journey [00:00:37] Background and Website Transformation [00:01:47] Blog Success and Ranking Insights [00:02:27] Technical SEO and User Experience [00:03:51] Content Strategy and Authority Building Key Takeaways:Technical SEO is Crucial: Behind-the-scenes work on your website can significantly impact your Google rankings.User Experience Matters: Google prioritizes websites that offer a great user experience, including fast loading times and mobile optimization.Content is King: Creating relevant, high-quality content that addresses the needs of your audience can drive your website to the top of search results.Authority Building: Establishing your website as a trusted source in your niche is essential for long-term success.Continuous Optimization: SEO is not a one-time effort; ongoing updates and optimizations are key to maintaining high rankings.Strategic Use of Keywords: Integrating keywords naturally into your content can improve visibility and relevance.Importance of Helpful Content: Providing value through your content not only attracts visitors but can convert them into clients.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"Google is all about user experience...communicate with Google to say that your website exists." - James Breese"Creating content that's easily readable by Google...it's about helping them understand what you're doing." - James Breese"It's all about this journey, and people find your website through content that's helpful and useful." - James Breese"If you want people to come to you, you've got to be helpful, create content like this." - James Breese"You're not going to come to your website and just buy from you straight away...Unless you're helpful, it ain't going to work." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Learning from Your Mistakes

    Play Episode Listen Later Feb 15, 2024 9:17 Transcription Available


    In this episode, we share invaluable insights on the vital role of learning from mistakes in business and client management. Whether you're a coach, trainer, or entrepreneur, this episode is a treasure trove of lessons on improving your services, communication, and overall business growth. Join us as we dissect the importance of acknowledging errors, adapting strategies, and the transformative power of listening to your clients.Timeline Summary:[00:00:36] Behind-the-Scenes Business Challenges[00:02:00] The Importance of Pacing in Coaching[00:03:00] Admitting Mistakes and Active Listening[00:06:00] Embracing Video Courses for Learning[00:08:00] Project Management and Communication StrategiesKey Takeaways:Acknowledging Mistakes: Recognizing and admitting errors is crucial for growth and trust-building with clients.Client Pacing: Understanding the pace at which clients can absorb and implement advice is key to effective coaching.Active Listening: Actively listening to client feedback allows for necessary adjustments and improves service quality.Service Model Adaptation: Transitioning to a "done for you" model can significantly enhance client satisfaction and results.Leveraging Technology: Utilizing video courses and effective project management tools can streamline learning and operations.Transparent Communication: Establishing clear, consistent channels of communication prevents confusion and fosters accountability.Learning from Feedback: Continuous improvement based on client feedback and mistakes is essential for business evolution.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"Sometimes we aim too high and need to step back and look with fresh eyes." - James Breese"We've given them a Ferrari... but we haven't taught them to drive." - James Breese"Being transparent and honest... is really important for any business." - James Breese"We need this one specific channel designated to getting work done." - James Breese"Learn from your mistakes, look with fresh eyes, listen to your clients, accept feedback." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Page Speed: What is it and Why Gym Owners Should Care?

    Play Episode Listen Later Feb 14, 2024 10:45 Transcription Available


    In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.Timeline Summary:[00:01:00] Impact of Slow Page Speed[00:02:00] Ideal Page Speed Stats[00:03:00] Simple Tips for Improving Page Speed[00:06:00] Consequences of Slow WebsitesKey Takeaways:Page Speed Affects User Engagement: A website taking more than three seconds to load can lose over half its visitors.Mobile Optimization is Critical: Most web traffic is mobile, necessitating a mobile-first design approach for websites.Videos and High-Res Images Slow Down Websites: Simplifying media content on your site can significantly boost page speed.Google Page Speed Insights is a Must-Use Tool: This tool offers immediate feedback on your website's performance on both desktop and mobile.Content Delivery Networks (CDNs) Can Speed Up Your Site: Services like Cloudflare can distribute your content globally, reducing load times.Slow Websites Affect SEO Rankings: Google prioritizes user experience, ranking faster websites higher.Free Strategy Help is Available: James and Josh offer free strategy calls to help improve your website's speed and performance.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallGoogle Page Speed InsightsQuotes:"Over half the users will click off a website if it takes over three seconds to load." - James Brees""Faster pages are more efficient and provide a better user experience." - James Breese"You have no excuse not to have a website loading at over 90% for mobile." - James Breese"Simple is better. Check your images and videos to boost site speed." - James Breese"A slow website is like fighting with your hands tied behind your back." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    7 Ways Personal Trainers Can Maximise Lead Generation From their Website

    Play Episode Listen Later Feb 13, 2024 14:07 Transcription Available


    In this episode, we dive deep into the world of personal trainers and the pivotal role their websites play in generating leads and ultimately, expanding their client base. Whether you're a seasoned trainer or just starting, the insights shared here are bound to transform how you view and utilize your online presence.Timeline Summary:[00:01:09] Role of Website's Homepage[00:02:16] Custom Tailored Content[00:04:09] Importance of Reviews[00:06:34] Effective Web Forms[00:09:40] Calls to ActionKey Takeaways:The Website's Prime Objective: It's not just about showcasing what you offer; it's about engaging visitors with relevant content and capturing their details for future nurturing.Custom Tailored Content: Speak directly to your niche. The more specific, the better your chances of converting visitors into leads.Leveraging Reviews: Utilize success stories and testimonials to build trust and show potential clients the transformations you've facilitated.Web Forms: These are crucial for capturing visitor information. Ensure they're strategically placed and not intrusive.Understanding Your Audience: Use tools like Google Analytics to know who's visiting your site and adjust your content accordingly.Retargeting: A sophisticated tool for keeping your services in front of interested visitors, making your marketing efforts more efficient.Clear Calls to Action: Guide your visitors on what to do next. This could range from downloading a free guide to booking a consultation.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"The prime objective of your website? Engage and capture details for future nurturing." - James Breese"Speak directly to your niche with custom tailored content. Specificity is key." - James Breese"Success stories aren't just testimonials; they're proof of transformation." - Andrew Wallis"Web forms are your first step towards building a relationship. Place them wisely." - James Breese"Understand your audience, adjust your content, and watch your leads grow." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Why Blogging Is Essential for SEO and to Rank Your Fitness Business Higher

    Play Episode Listen Later Feb 12, 2024 10:31 Transcription Available


    We delve deep into the critical world of SEO and blogging for your fitness business. If you're struggling to get your website noticed or wondering why your online presence isn't translating into more clients, this episode is a must-listen. Join us as we uncover the secrets to ranking higher on Google, building trust with potential clients, and ultimately, transforming your fitness business into a thriving online authority.Timeline Summary:[00:00:23] Introduction to SEO[00:01:29] The Importance of Blogging[00:03:00] Boosting Visibility through Content[00:04:24] Building Brand Awareness[00:06:37] Driving Engagement with BlogsKey Takeaways:Understanding SEO: Learn what SEO is and why it's crucial for your fitness business.Blogging's Role: Discover how blogging not only remains relevant but is essential for building loyalty, trust, and showcasing your expertise.Visibility & Brand Awareness: Find out how optimized blogging increases visibility and brand awareness, leading to a compound effect of growing traffic and leads.Engagement & Retention: Understand the importance of engaging both new and existing clients through informative blogging.Personal Branding: Uncover why personal trainers need to see themselves as brands and how blogging can amplify their unique voice.Content Strategy: Learn how to create content that answers your clients' questions, thereby attracting more traffic and potential clients.Outsourcing Content Creation: Consider the benefits of outsourcing content creation to focus on your core business activities.Websites and Links MentionedStrength MattersStrength Matters Free Strategy CallQuotes:"SEO is the technical term to help you rank higher on Google, crucial for turning strangers into clients." – James Breese"Blogging in 2024 and beyond is about building loyalty and trust." – James Breese"Your ultimate goal with blogging? New leads. Answer your clients' questions, and they'll come to you." – James Breese"Personal branding is the way forward for solo entrepreneurs. Set yourself apart." – Andrew Wallis"Organic search on Google, not social media marketing, is our number one source of leads." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    A Secret Hack to Rank Higher on Google

    Play Episode Listen Later Feb 9, 2024 4:38 Transcription Available


    In this episode, we unravel the mystery behind skyrocketing your Google rankings with a simple yet profoundly effective hack. If you're keen on giving your business an online visibility boost, this episode is your golden ticket. Dive in as we dissect a strategy that's already propelling businesses up the Google ranks, with practical insights direct from the field.Timeline Summary:[00:00:34] Importance of Reviews with Photos[00:01:00] Success Story[00:02:02] Google's EAT Principle[00:03:24] Value of User-Generated Content[00:04:00] Advice for ImplementationKey Takeaways:Photo Reviews Boost Rankings: Incorporating photos with Google reviews significantly enhances your business's visibility and ranking.Client Success Story: A real-world example demonstrated a dramatic rise from 64th to 19th rank in just 48 hours by applying this method.Google's EAT Principle: Authenticity, expertise, and trust are pivotal for ranking higher, and photo reviews directly contribute to these factors.User-Generated Content: Authentic user-generated content, like photo reviews, not only increases trust but also engagement and reach.Easy Implementation: This hack is simple to implement and can yield substantial results without substantial costs.Strategy Calls for Personalized Advice: The podcast offers personalized strategy sessions for listeners seeking to enhance their Google rankings.Social Proof and Visibility: Sharing success stories and practical tips highlights the real impact of the discussed strategies.Websites and Links Mentioned:Strength MattersStrength Matters Strategy SessionQuotes:"Ranking higher on Google is about more than just reviews; it's what you do with those reviews that counts." - James Breese"A photo review is worth a thousand search rankings." - James Breese"Embrace the power of user-generated content to skyrocket your Google rank." - Andrew Wallis"Google's EAT principle: Expertise, Authority, and Trust are your best friends in SEO." - James Breese"Simple, effective, and proven - photo reviews are your secret hack to dominating Google rankings." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Are Warm Ups Worth It?

    Play Episode Listen Later Feb 8, 2024 7:06 Transcription Available


    In this episode, we dive into the contentious debate on warm-ups, sparked by disagreements among coaches on social media. Whether you're a seasoned athlete, a coach, or someone just trying to improve your fitness routine, this discussion sheds light on the essential yet often overlooked aspect of training. From the science-backed RAMP protocol to the wisdom of industry veterans like Mike Boyle, we explore the nuances of effective warm-up strategies. Press play to discover how to tailor your warm-up to your needs, ensuring you're primed for performance while minimizing the risk of injury.Timeline Summary:[00:01:45] Importance of Warm-Ups for Athletes[00:03:26] Tailoring Warm-Up Duration by Athlete[00:04:19] Dynamic Exercises and Injury Prevention Tips[00:06:03] Systematic Approach to Warm-Ups and Cool-DownsKey Takeaways:Warm-ups Are Crucial: Despite debates, warm-ups remain essential for preparing the body for physical activity and reducing injury risk.Personalize Your Warm-up: The length and intensity of a warm-up should be customized based on the individual's age, mobility, and specific needs.Effective Strategies: Incorporating foam rolling, dynamic stretching, and targeted mobility exercises can significantly enhance performance and safety.Systematic Approach: Adopting a structured warm-up system, such as the one discussed by Breese and Kennedy, ensures efficiency and effectiveness.Continuous Mobility Work: Regular mobility exercises are vital for maintaining flexibility and preventing the regression of physical capabilities, especially in athletes.Warm-up Duration: Aiming for a concise, focused warm-up, ideally between 5 to 15 minutes, depending on the individual's requirements, is recommended.Cool-downs Are Equally Important: Matching warm-up activities with cool-down exercises helps in recovery and long-term flexibility.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Debating warm-ups is missing the forest for the trees; they're the foundation of injury prevention." – James Breese"Personalize your warm-up; what works for one may not work for all." – Josh Kennedy"Foam rolling: More than recovery, it's about focus and preparation." – James Breese"Age dictates warm-up length; the older you get, the more you need." – James Breese"'Un-gunkify' your routine with targeted mobility work." – Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

    Lessons Learned from a Decade of Podcasting

    Play Episode Listen Later Feb 7, 2024 8:17 Transcription Available


    In this special episode, we reflect on a decade of podcasting and share invaluable lessons learned along the journey. From humble beginnings to reaching over two and a half million downloads, join us as we dive into the evolution of podcasting and the key strategies for success in this dynamic medium.Timeline Summary:[00:01:00] Podcasting Statistics Revealed[00:02:00] Evolution of Podcasting Discussed[00:03:00] Emphasis on Preparation[00:07:00] Strategies for SuccessKey Takeaways:Podcast Evolution: Reflecting on the journey from the inception of Strength Matters podcast to its various iterations, exploring changes in format and focus over the years.Podcasting Statistics: Analyzing podcasting statistics and trends, highlighting the significance of consistency and engagement for sustained success in the podcasting landscape.Adaptation to Audience Needs: Recognizing the shift towards shorter, more focused podcast episodes to cater to evolving audience preferences and attention spans.Preparation and Conciseness: Emphasizing the importance of thorough preparation and concise delivery in providing valuable content and retaining listener engagement.Quality and Consistency: Prioritizing audio quality and consistency in posting to maintain a strong connection with the audience and build credibility over time.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:Podcasting landscape has evolved; adaptability is key." - James Breese"Preparation is paramount - the backbone of successful podcasting." - Josh Kennedy "Short, focused episodes meet audience needs in today's fast-paced world." - Josh Kennedy"Consistency breeds credibility in the realm of podcasting." - James Breese"Quality audio is non-negotiable; it's the heartbeat of every podcast." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

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