Fit Over 30 By Strength Matters

In today's episode, we dive into the world of LinkedIn for fitness professionals. LinkedIn has evolved into more than just a virtual bulletin board; it's now a thriving community where fitness pros can establish themselves as authorities in their field. However, there are some common mistakes that many make when navigating this platform. Join us as we uncover the three biggest blunders and learn how to use LinkedIn effectively to grow your fitness business.Timeline Summary:[00:01:35] Treating Your Profile Like a Resume.[00:03:19] Sales Pitching Immediately Upon Connecting.[00:06:18] Not Creating Content.[00:08:15] Bonus: Not Engaging With Others On the Platform.Key Takeaways:Profile Optimization: Don't treat your LinkedIn profile like a resume; instead, showcase your personality, expertise, and niche within the fitness industry. Use an attractive banner image and tell your story, focusing on the problems your audience faces.Avoid Sales Pitching: Don't immediately hit new connections with a sales pitch. Build relationships by offering value and getting to know your connections' needs and goals.Create Quality Content: Proactively and consistently create high-quality content that resonates with your target audience. Quality over quantity is key, whether it's videos, articles, or newsletters.Engage with Others: Engaging with your network is vital. Don't just connect with as many people as possible; interact genuinely, ask questions, and foster meaningful conversations that can lead to conversions.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"LinkedIn is not a bulletin board; it's a networking channel." - Andrew Wallis "Remember, this is about opening. It's first impressions. It's opening that conversation with somebody, getting to know them." - Andrew Wallis"Giving value first rather than 'come and sign up to my services' is the right approach." - Andrew Wallis "Make sure you've optimized the LinkedIn top banner and your profile accordingly." - James Breese"Quality over quantity is key when creating content on LinkedIn." - Andrew Wallis Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the world of fitness business with James Breese and Josh Kennedy. We're tackling a crucial question for personal trainers, gym owners, and fitness professionals: "Should I offer a low ticket training plan or membership?" If you're at a crossroads in expanding your fitness business, this episode is a treasure trove of insights. Don't miss out – press play now to unlock the potential of your fitness business!Timeline Summary:[00:00:05] Low Ticket vs. High Ticket Training[00:01:16] Examples of Low Ticket Offers[00:02:10] Integrating Low Ticket in Business[00:03:07] When to Avoid Low Ticket Offers[00:09:34] Decision Guide: Low vs. High TicketKey Takeaways:Defining Low Ticket Offers: James explains that low ticket offers are affordable services like app-based training or online coaching programs targeted at specific niches.The Value of High Ticket Offers: The discussion highlights the importance of focusing on high-ticket, personalized training, especially for those not yet at full capacity.Building an Online Presence: Successful low ticket offers require a strong online presence and community engagement, including content marketing and social media.Experience Matters: James emphasizes the need for experience in high-ticket online coaching before venturing into low-ticket offers.Infrastructure is Key: The necessity of having the right tools and systems (CRM, training software, etc.) to manage and grow low-ticket offers is discussed.Pricing Strategy: James shares insights on pricing high-ticket offers and maintaining client relationships for long-term value.Decision-Making Flowchart: The episode concludes with a simple guide to decide whether to focus on high-ticket, hybrid, or low-ticket offers based on current business capacity.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Until you're at max capacity, your focus should be focusing on the high end ticket solutions, not the low end stuff." - James Breese"If you find those sweet spot then they're going to be with you for a long time."  - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Get ready to challenge your beliefs about weight loss! In this episode, James Breese and Josh Kennedy of Strength Matters dive into the controversial question: Can clients lose weight without exercise? Drawing from personal experiences, scientific studies, and expert insights, this episode will reshape how you think about diet, exercise, and weight management. Whether you're a fitness professional or someone on their own health journey, this is a must-listen!Timeline Summary:[00:01:00] James's Personal Weight Journey[00:02:00] The Texas Study: Exercise vs. Diet[00:04:00] Importance of Nutritional Intervention[00:06:00] Calorie Counting & Basic Health HabitsKey Takeaways:Personal Experience Matters: James's own journey in his 30s highlights the real-life challenges of managing weight.The Texas Study Revelation: A pivotal study indicating the limited impact of exercise alone on weight loss.Nutrition Over Exercise: Emphasizes the critical role of diet in weight loss, overshadowing exercise.The Role of Exercise: While secondary for weight loss, exercise is crucial for maintaining lean muscle mass and overall health.Habits Before Calories: Emphasis on foundational habits like walking, water intake, and sleep before diving into detailed nutritional plans.Neat and Weighted Walks: Discussion on the importance of non-exercise activity thermogenesis (NEAT) and innovative approaches like weighted walks.Future Directions: Teases future episodes focusing on nutritional guidance and client strategies.Websites and Links Mentioned:Strength MattersPrecision Nutrition Texas StudyStrength Matters Training SystemQuotes:"You can't outrun a bad diet. Abs are made in the kitchen." - Josh Kennedy"Nutritional intervention must be a part of a long-term plan if you want to lose weight." - James Breese"Walk, water, sleep, baby. That's the foundation." - James Breese"Some people lose weight super easy, right? But nutrition is the hardest part to address." - James Breese"Clients can lose weight without exercising, but to maximize results, combine it with exercise." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you tired of navigating through the endless ocean of nutrition myths and misinformation? Tune in to our latest podcast episode where James Breese and Josh Kennedy take on the daunting task of debunking seven notorious nutrition myths. From the controversial debate on carbs and fats to the misconceptions surrounding intermittent fasting, this episode promises to challenge your beliefs and arm you with facts. Join us for an enlightening and potentially controversial journey into the world of nutrition.Timeline Summary:[00:00:22] Myth 1: Carbs Make You Fat[00:04:04] Myth 2: Sugar is Addictive as Cocaine[00:07:01] Myth 3: Calorie Deficits Don't Work for Fat Loss[00:09:36] Myth 4: Aspartame Causes Cancer[00:11:05] Myth 5: Protein Damages Your Kidneys[00:12:01] Myth 6: Intermittent Fasting Superior for Fat Loss[00:15:11] Myth 7: Keto Allows Unlimited Bacon and ButterKey Takeaways:Carbohydrates and Weight Gain: The myth that carbs inherently cause weight gain is debunked. It's about the type of carbs and individual reactions to them, not the carbs themselves.Sugar Addiction: The idea that sugar is as addictive as cocaine is exaggerated. Sugar, while not ideal in excess, doesn't have the same addictive properties as drugs.Calorie Deficits: Contrary to some beliefs, calorie deficits are a fundamental aspect of weight loss. All diets essentially lead to some form of calorie restriction.Aspartame and Cancer: There's no concrete evidence linking aspartame, commonly found in diet sodas, to cancer.Protein and Kidney Health: High protein intake does not inherently damage kidneys, debunking a common concern, especially among athletes and bodybuilders.Intermittent Fasting: While beneficial for some, intermittent fasting isn't inherently superior to regular caloric restriction for fat loss.Keto Diet Misconceptions: The keto diet doesn't grant a free pass to consume unlimited bacon and butter. Caloric intake still matters.Websites and Links Mentioned:Strength MattersBioLayneQuotes:"Carbs don't make you fat. It's about the quality and quantity." - James Breese"Sugar isn't more addictive than cocaine. It's energy, not a drug." - Josh Kennedy"Every diet leads to a calorie deficit by cutting something out." - Josh Kennedy"Keto isn't a free pass for unlimited bacon and butter." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Get ready to uncover the often-overlooked connection between sleep and work performance! In this episode, James Breese and Josh Kennedy delve into a  study revealing how insufficient sleep significantly impacts both men and women in the workplace. They discuss the intersection of lifestyle habits, gender differences, and the foundational role of sleep in overall health and productivity. Tune in to this enlightening discussion for insights that could transform your daily routine and work efficiency.Timeline Summary:[00:00:47] WWS (Walk, Water, Sleep) Method[00:01:08] Overview of the Japanese Study[00:03:32] Gender Differences in Lifestyle Habits[00:06:40] Importance of Sleep QualityKey Takeaways:Insufficient Sleep's Impact: Predominant factor in poor work performance.Gender-Specific Findings: Men's and women's lifestyle habits differ in affecting work performance.WWS Methodology: Emphasizes the basics - walking, hydration, and sleep.Exercise and Sleep: The need for a balance between activity and rest.Business Implications: Sleep's role in enhancing workplace productivity.Lifestyle Habits Study: Examination of various factors influencing work performance.Practical Tips for Improvement: Future podcast plans on improving sleep habits.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Insufficient sleep is the predominant factor affecting work performance." - James Breese"Sleep first, then exercise. It's about getting the basics right." - James Breese"Slow walking speed? That's why we focus on the 20-minute walk test." - James Breese"Improving sleep can significantly increase work productivity." - Josh Kennedy"Balancing exercise with adequate sleep is crucial for recovery." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize your weight loss journey in 2024? In this episode, James Breese and Josh Kennedy of Strength Matters delve into groundbreaking strategies and insights on shedding pounds effectively. They dissect obesity statistics, discuss the impact of cultural diets, and introduce an innovative approach involving weighted vests. Tune in to discover the future of weight loss and transform your health journey!Timeline Summary:[00:01:03] Obesity Statistics: Korea, Japan, and Western Countries[00:02:12] Diet Quality in Different Countries[00:05:00] WWF Strategy: Walk, Water, Sleep[00:07:27] Gravitostat Theory and Weight Vest BenefitsKey Takeaways:Diet Quality and Obesity: Quality of diet varies significantly across countries, impacting obesity rates.WWF Strategy: WWF (Walk, Water, Sleep) is crucial for effective weight management.Exercise Consistency: Consistent exercise (3-5 hours a week) is vital for maintaining a healthy weight.Benefits of Weighted Vests: Introducing weighted vests in daily routine can significantly increase NEAT (Non-Exercise Activity Thermogenesis).Appetite Control with Vests: Weighted vests can also help regulate appetite, making calorie deficit more manageable.High-Energy Flux Diets: The concept of high-energy flux diets enables weight loss with a smaller dietary deficit.Gravitostat Theory: The gravitostat theory suggests that leg bone sensors play a role in appetite control.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"In Japan and Korea, only 3% of people over 15 have a BMI over 30. What are they doing right?" - Josh Kennedy"WWF - Walk, Water, Sleep. The simplest formula for weight loss." - James Breese"Weighted vests not only increase NEAT but also help in appetite regulation." - James Breese"Being in a calorie deficit is essential, but how you create that deficit matters." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Ever wondered why some fitness businesses just seem to get it right with their customers? Tune in to our latest podcast episode where we chat about the magic of turning top-notch customer service into your best marketing tool. Packed with real stories, helpful tips, and a bit of humor, this episode is a must-listen for anyone looking to boost their fitness business by keeping clients happy and coming back for more. Hit play now and let's get the conversation started!Timeline Summary:[00:00:23] Importance of Keeping Customers[00:01:23] Evolution of Customer Service[00:03:27] The Great T-Shirt Debacle[00:06:01] Instant Response Necessity[00:09:35] CRM Tools for Fitness ProsKey Takeaways:Customer Retention is Crucial: Focus on keeping customers happy as much as attracting new ones.Customer Service Evolution: From a standout feature in the 2000s to a fundamental expectation in 2024.Real-Life Challenges: Learn from the 'Great T-Shirt Debacle of 2017' and the importance of reliable delivery systems.Rapid Response Expectation: In the fitness industry, responding to customer inquiries promptly is vital.Professional Communication: Direct private queries to a professional email for effective management.Importance of CRM Systems: Utilize tools like Front, Intercom, or Zendesk for organized customer service.Consistency and Reliability: Be consistent in your responses and follow a streamlined process.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Your job in business is not just about getting customers, but keeping them happy." - Josh Kennedy"It's far easier and cheaper to keep a customer or a client than to get new ones." - James Breese"Responding to clients within 24 hours is a mark of professionalism in the fitness industry." - Andrew Wallis"If you have a terrible reputation for customer service, people leave reviews, they leave bad reviews." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Ever wondered why your website isn't attracting the traffic it deserves? In this episode, join James, Josh and Andrew as they look into a crucial, yet often overlooked aspect of digital marketing: the power of updating and removing old website content. They unravel the mysteries of Google rankings and share practical tips on revitalizing your online presence. If you're ready to skyrocket your website's visibility and attract more visitors, this episode is a must-listen!Timeline Summary:[00:00:05] Importance of Updating Website Content[00:01:00] Google's Fresh Content Preference[00:03:00] Impact of Removing Old Content[00:06:00] Focusing Content on Target Audience[00:10:00] Frequency of Content UpdatesKey Takeaways:Majority of Pages Get No Traffic: A staggering 94.3% of pages don't get visitors from Google.Freshness Matters: Google prioritizes fresh, relevant, and practical content.Content as a Garden: Websites need regular updates, like gardens need tending.Spring Cleaning Boosts Traffic: Strength Matters tripled their traffic by deleting 300 pages of outdated content.Target Audience Focus: Tailoring content to your audience enhances relevance and search ranking.Regular Updates are Crucial: Ideally update content every quarter, but at least once a year.Weed Your Website Garden: Continuously refine and update content to stay relevant and visible.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Everyone focuses on creating new content... but you need to create content that people want to read." - James Breese"94.3 percent of pages don't even get a single visitor from Google." - James Breese "You've got to serve timely content... update it constantly and consistently." - James Breese"If our content is still old and generic vanilla, non-topical content, then that can have an adverse effect." - Andrew Wallis Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive into a crucial aspect often overlooked in the fitness industry: the importance of having a solid refund policy. Join James Breese, Josh Kennedy, and Andrew Wallis as they share their personal experiences, the costly lessons learned, and the strategies they employed to protect their businesses. If you're a fitness professional grappling with client refunds or looking to safeguard your business, this episode is a must-listen!Timeline Summary:[00:00:06] Josh's Personal Refund Challenge[00:00:54] James' Nightmare Experiences[00:03:09] Andrew's Two Refund Cases[00:09:42] Essential Steps for Ironclad Refund PolicyKey Takeaways:Having No Refund Policy Can Be Costly: Without a solid refund policy, fitness professionals are vulnerable to significant financial losses.The Legal Aspect is Crucial: A refund policy should be legally sound and cater to the laws of the fitness professional's location.Importance of a Professional Website: A website is essential for displaying terms and conditions, enhancing professionalism, and improving business credibility.Client Responsibility and Expectations: Setting clear expectations and responsibilities for clients from the start can prevent misunderstandings and refund requests.Seeking Legal Advice: While it's possible to draft a basic refund policy independently, obtaining professional legal advice ensures a more comprehensive and tailored policy.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Without a refund policy, you're setting yourself up for failure long-term." - James Breese"We are responsible for setting the right expectations from the start." - James Breese"Having a refund policy in place will save you a lot of hassle in the future." - Josh Kennedy"A professional website with clear terms is essential for business credibility." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into this episode as James Breese,  Josh Kennedy and Andrew Wallis from Strength Matters reveal the intriguing journey of transforming a modest $7 book into an impressive $2,000 revenue in just four days! This isn't your typical get-rich-quick story; it's a realistic, strategic approach to converting prospects into loyal customers. Whether you're a budding entrepreneur or an established business owner, this episode packs valuable lessons and practical tips that can elevate your marketing game. Tune in to discover the art of effective customer conversion!Timeline Summary:[00:00:28] Importance of an Email List[00:01:06] Converting Leads to Buyers[00:02:22] Crafting a Sales Funnel[00:03:40] Leveraging YouTube for Insights[00:06:39] Essential Marketing StrategiesKey Takeaways:Email List Power: The success of your campaign heavily relies on a substantial, active email list. It's a crucial starting point.Progressive Sales Approach: Introduce low-ticket offers to build trust and familiarity, setting the stage for more significant sales.Sales Funnel Efficiency: Utilize a sales funnel to guide prospects through a structured buying journey, enhancing conversion rates.Diversifying Products: Offer complementary products or upsells alongside primary offerings to maximize revenue opportunities.Online Presence: Use platforms like YouTube to share detailed insights and strategies, broadening your reach and credibility.Content Repurposing: Regularly repurpose and reintroduce content, keeping it fresh and relevant for your audience.Trial and Adaptation: Be patient with new strategies, and don't be discouraged by initial failures. Adapt and evolve your methods.Websites and Links Mentioned:Strength Matters YT ChannelStrength Matters WebsiteFree Website AuditQuotes:"Transform your prospects into buyers - it's the essence of effective marketing." – James Breese"Building my email list... that's a key marketing asset that we have." – Andrew Wallis"Don't think you need to build five or six pieces of content at once. Build one, start from there." – James Breese"That's what took us to 2,000. It was a simple three-page setup funnel." – James Breese"Once you pop, you can't stop. It starts off with a low ticket offer." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of the Strength Matters Podcast, James Breese, Josh Kennedy and Andrew Wallis  dive deep into the world of logo design and branding specifically tailored for fitness professionals. Discover the critical connection between professional imagery and business success. If you're a fitness professional looking to elevate your brand, this episode is a must-listen!Timeline Summary:[00:00:18] Importance of Professionalism in Branding[00:02:24] The Impact of Quality Photos[00:06:20] Branding Beyond Logos[00:09:21] Evolving with Your Brand[00:14:03] Budget-Friendly Branding TipsKey Takeaways:Professional Appearance: High-quality logos and photographs are essential to be perceived as a professional in the fitness industry.Initial Investment: It's possible to start with budget-friendly options like Fiverr for logos without compromising on professionalism.Branding is Comprehensive: Effective branding encompasses more than just visual elements; it includes your messaging and the overall portrayal of your business ethos.Evolution of Brand: Your brand should evolve as your business grows. This includes refining logos and marketing strategies to match your business's stage and success.Learn from Mistakes: The hosts share their own experiences with overspending on branding in the early stages, emphasizing the importance of gradual investment in branding.Photography Matters: Invest in quality photography, whether it's through professional services or finding talented students to capture the essence of your brand.Seek Feedback: Regularly solicit feedback from peers and your target audience to refine your branding.Websites and Links Mentioned:Strength MattersFiverrQuotes:"Branding encompasses everything that you do. It's your messaging. It's who you are and want to be and become." - James Breese"If you haven't got a professional image on your website to showcase you as a professional, you'll come across as amateur." - James Breese "Start off small and not worry about the logo so much, but get the colors a little bit right." - James Breese"If you come across as cheap on your website, through your photos, through your logo design, therefore you only can charge cheap." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of the Strength Matters Podcast, join James Breese, Josh Kennedy and Andrew Wallis as they unravel the common misconception linking social media follower count with business success. This episode is a must-listen for fitness professionals looking to understand the true essence of building a sustainable business model, beyond the allure of social media fame.Timeline Summary:[00:00:31] Misconception of Follower Size and Revenue[00:03:11] Reality of Influencer Income[00:05:00] Speaker Circuit vs. Business Success[00:07:12] Overcoming Imposter Syndrome[00:09:24] Importance of a Solid Business ModelKey Takeaways:Social Media vs. Real Income: A large following on platforms like Instagram doesn't necessarily equate to a successful business model or significant revenue.Influencer Illusion: Many influencers with substantial follower counts struggle financially, relying on temporary promotions and lacking a sustainable business plan.Speaker Circuit Realities: High-profile speakers at fitness conferences often face similar business challenges, lacking a robust model for consistent income.Imposter Syndrome: Understanding the reality behind social media and public figures can help fitness professionals overcome imposter syndrome.Business First: Establishing a solid, recurring revenue business model should be the priority before pursuing social media fame.Client Focus: Remembering that in the fitness industry, clients are the heroes, and professionals are their guides, can lead to more authentic and successful business strategies.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Follower size does not equate to revenue or good business sense." - James Breese"Being on the speaking circuit and speaking does not equate money." - James Breese"Build a good audience with a good business model at the ground first." - James Breese"Our clients are the heroes, we are the guides." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve into the art of earning and leveraging referrals in the fitness industry. Join our hosts, James Breese and Josh Kennedy, along with Andrew Wallis, as they unravel the secrets behind effective referral strategies. Whether you're just starting out or looking to elevate your fitness business, this episode is packed with actionable advice and innovative ideas to help you grow your client base through powerful referrals.Timeline Summary:[00:00:25] Importance of Referrals[00:01:09] Earning Referrals[00:02:26] The E.A.R. Strategy[00:03:14] Rewarding Referrals[00:04:33] Maxine Hayes' Success StoryKey Takeaways:The Foundation of Leads: Referrals are a primary lead source for fitness professionals.Building Confidence for Referrals: Developing client confidence is essential for successfully asking for referrals.The E.A.R. Strategy: Employing the Earn, Ask, Reward strategy is critical for a successful referral program.Beyond Monetary Incentives: Personalizing rewards can significantly enhance referral success.Local Business Collaborations: Partnering with local businesses can elevate referral benefits.The Power of Welcome Packs: Utilizing welcome packs and client journey shadowing can greatly boost referral numbers.Diversifying Marketing Efforts: Alongside focusing on referrals, diversifying marketing strategies is vital for consistent lead generation.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Step forward from fear, and the referrals will follow." - Andrew Wallis"E.A.R. your referrals: Earn, Ask, Reward." - Andrew Wallis"Rewarding referrals goes beyond cash - personalize it." - James Breese"Providing you're giving a good service, you will get those referrals." - Andrew Wallis"Invest back into them to help start the referral process going." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode of the Strength Matters Podcast! Today, we're diving into a burning question for modern marketers and business owners: "Should You Add TikTok to Your Marketing Strategy?" Join us as James Breese, Josh Kennedy, and Andrew Wallis unravel the complexities of TikTok in marketing. Whether you're a TikTok enthusiast or skeptical about its business potential, this episode is packed with real-world insights and strategies that could revolutionize your approach to digital marketing.Timeline Summary:[00:00:15] The Crucial Question: Is Your Audience on TikTok?[00:01:00] TikTok's Short Lifespan & Effort vs. Reward[00:02:00] Case Study: Gaining Clients through TikTok[00:03:00] The Importance of Multi-Channel Marketing[00:04:00] Guiding Audience to Your Digital Home[00:07:00] Final Verdict: It Depends on Your AudienceKey Takeaways:Audience Presence: The decision to use TikTok hinges on whether your target audience is active on the platform.Content Lifespan: TikTok content has a very short lifespan, demanding quick audience engagement.Effort vs. Reward: High production values on TikTok mean significant effort, which may not always align with the returns, especially for service-based businesses.Case Study Insights: A successful case study showed that TikTok can attract clients, but it's part of a longer customer journey involving multiple platforms.Multi-Channel Strategy: TikTok should complement an established presence on other platforms like websites, podcasts, and YouTube.Building Trust: Use TikTok to direct potential clients to your website and email list, where you can build trust and deepen relationships.Content Quality: Focus on quality over quantity in content creation to stand out among competitors.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Is your audience on TikTok? That's the key question." - Andrew Wallis"TikTok's lifespan is minutes. It's about quick engagement." - James Breese"It's like the icing on the cake. It's to draw a lot of eyeballs to your already established platform." - James Breese"Quality content over quantity wins the game." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a fitness professional struggling to make your mark in the digital world? Dive into this episode where we unravel the mysteries of Search Engine Optimization (SEO). Discover why SEO is not just a strategy but a long-term investment for your fitness business. Tune in to learn how to climb the ranks of Google and transform your online presence!Timeline Summary:[00:00:25] SEO: A Long-Term Growth Strategy[00:01:34] Unique SEO Approaches[00:02:31] Key Factors: Speed, Authority, Trust[00:07:01] Competitive SEO Strategies[00:10:10] The Power of the Google Map Pack[00:13:29] Building Trust and Authority on GoogleKey Takeaways:SEO as a Growth Tree: SEO should be nurtured from the start of your business, much like planting a tree.Technical Aspects Matter: Website speed and structure are crucial for higher Google rankings.Building Authority: Establishing a strong online presence across platforms enhances SEO.Local vs. Competitive Markets: Strategies differ based on the competitiveness of your market.Importance of the Google Map Pack: Being in the top three can significantly increase traffic and leads.Consistency is Key: Regular updates and content are essential for maintaining high rankings.Trust and Authority: Earning Google's trust through quality content and structure is vital for long-term success.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"SEO is like a tree, nurture it from the start for long-term growth." - James Breese"When everyone zigs on social media, zag with SEO." - James Breese"A fast website is your first step to conquering Google rankings." - James Breese"In SEO, your authority and trust are as crucial as your content." - James Breese"The Google Map Pack: Where 86% of your potential leads are deciding." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to make the most out of the January fitness gold rush? In this episode, we dive deep into the strategies and insights that can transform your fitness business in the new year. Join us as we unravel the secrets to early preparation, client retention, and maximizing growth. Whether you're a fitness professional or just curious about the industry's seasonal dynamics, this episode is packed with valuable takeaways. Tune in now and start your journey towards a prosperous January!Timeline Summary:[00:00:32] Preparation Importance [00:01:19] Successful Client Story [00:01:52] Promotion Strategies [00:03:25] Year-Round Education [00:08:35] Client Retention Focus Key Takeaways:Early Preparation: Starting as early as October is crucial for capitalizing on the January influx of fitness enthusiasts.Client Success Stories: Real-life examples demonstrate the effectiveness of early planning and strategic promotions.Promotion and Strategy: Implementing well-thought-out promotions and being omnipresent on social media can significantly boost client acquisition.Consistent Education: Providing value throughout the year, not just before January, helps in building trust and authority.Client Retention: Focusing on keeping existing clients is more cost-effective and easier than acquiring new ones.Surviving December: Offering value even in lean months like December, such as survival toolkits, can aid in retention and engagement.Referral and Existing Networks: Leveraging existing clients and networks for referrals can be more effective than expensive advertising.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"The work we start in October sets us up for January success." - Andrew Wallis"Educate and create value all year round, not just before January." - James Breese"It's easier and cheaper to keep a client than to get a new one." - James Breese"Focus on referrals and your current list before expensive ads." - James Breese"Plan ahead, stride forward with purpose each week." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to unlock the secret formula to skyrocket your fitness business? In this episode, we uncover the essential steps to not only survive but thrive in the fitness world. Whether you're a seasoned pro or just starting out, these insights are your ticket to a successful, fulfilling career in fitness. Tune in and transform your approach today!Timeline Summary:[00:01:39] Identifying Ideal Clients[00:02:49] Client Avatar Importance [00:06:35] Locating Ideal Clients [00:10:51] Attracting Clients [00:12:44] Delivering Great Experience Key Takeaways:The Lifespan Challenge: The average trainer's career in fitness lasts just 18 months.Personal Experience Matters: Andrew Wallis shares a turning point in understanding client relationships.Ideal Client Avatar: Identifying who you best serve is crucial for targeted marketing.Beyond Social Media: Finding clients involves understanding their habits, both online and offline.Attracting the Right Clients: Using tailored strategies like workshops and lead magnets.The Importance of Experience: Delivering quality service ensures client retention.Over-Delivering: Small gestures like welcome packs can significantly enhance client relationships.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Establishing who your client avatar is, is the most important thing." - James Breese"Your ideal client avatar is the key to your business's growth." - James Breese"Find your clients where they are – both online and offline." - Andrew Wallis"Attracting the right clients is about more than just social media." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we're exploring "7 Ways to Grow Your Fitness Business," a must-listen for fitness professionals eager to elevate their business game. Join us as we unpack practical, proven strategies with James Breese, Josh Kennedy and Andrew Wallis. Whether you're just starting out or looking to scale up, this episode is packed with valuable insights to help you succeed.Timeline Summary:[00:00:05] Great Website Importance [00:03:01] Building an Email List [00:04:49] Enhancing Client Experience [00:07:25] Strategic Price Increases [00:10:18] Effective Reactivation Campaigns Key Takeaways:A Professional Website is Crucial: It's the foundation of your online presence and essential for attracting new clients.Email Lists are Valuable Assets: They offer direct communication with your audience and are not subject to external platform risks.Client Experience is Everything: A great experience retains clients and builds your reputation.Regularly Review and Adjust Pricing: Align your prices with the market and the value you provide.Reactivation Campaigns Draw Back Former Clients: Offering something new or at a special rate can re-engage past clients.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Your website is your professional image and builds trust." - James Breese"We own our email list; it's an asset of our business." - Andrew Wallis"Client experience is everything; otherwise, they go away in droves." - James Breese"Increasing prices strategically is essential for business growth." - Andrew Wallis"Referrals are the best type of new clients you can get." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We dive into the simple yet powerful act of walking, specifically upstairs, and its profound impact on reducing heart disease risk. Join us as we unpack a groundbreaking study from Tulane University, explore the nuances of walking for health, and share personal anecdotes that will inspire you to take those extra steps towards a healthier life. Whether you're a fitness enthusiast or someone looking for easy ways to boost your health, this episode is a must-listen!Timeline Summary:[00:00:05] Walking Reduces Heart Disease Risk [00:00:55] Study Details from Tulane University [00:01:50] Benefits of Walking Uphill  [00:04:24] Personal Experiences and Insights Key Takeaways:Walking's Popularity: Walking has gained traction in the fitness world, with a focus on its health benefits.Study Insights: The Tulane University study reveals that walking more than five flights of stairs daily can cut heart disease risk by 20%.The Power of Uphill Walking: Walking uphill or stairs builds muscular endurance, strength, and improves cardiovascular capacity.Beyond Just Steps: It's not just about the number of steps but the quality, like walking uphill, that counts.Mental Health Benefits: Walking, especially uphill, is excellent for mental health.Personal Testimony: James shares his experience in Istanbul, maintaining weight despite high calorie intake, thanks to walking.Practical Tips: Choose stairs over escalators and integrate uphill walks into your routine for better health.Websites and Links Mentioned:Tulane University StudyStrength MattersStrength Matters Training SystemQuotes:"It's not just walking; it's walking up and down stairs or hills." - James Breese"Walking is healthy for you, very good at building cardiovascular capacity." - James Breese"Walking, especially weighted, is only going to do good things for your health." - Josh Kennedy"Choose the stairs... It's faster and builds strength endurance." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you curious about which smartwatch reigns supreme in 2024? In this episode of our podcast, we dive deep into the world of smartwatches, guided by insights from the Quantified Scientist. From tracking your heart rate during Zone 2 training to monitoring your sleep patterns, we explore why choosing the right smartwatch is crucial for your fitness and health journey. Join us as we reveal the top pick for 2024 and discuss the practicalities of integrating technology into our daily lives. Tune in to make an informed decision for your next smartwatch purchase!Timeline Summary:[00:01:24] James' Experience with Apple Watch Ultra[00:02:14] Importance of Accurate Data from Smartwatches[00:04:14] Utilizing Heart Rate for Training and Rest[00:05:01] Predicting Health Changes with Smartwatches[00:07:03] Alternatives: Whoop Band and Polar Chest StrapKey Takeaways:Accuracy is Key: The importance of accurate data from smartwatches, especially for heart rate monitoring and training efficiency.Apple Watch Ultra's Superiority: Based on the Quantified Scientist's analysis, the Apple Watch Ultra stands out for its accuracy in heart rate and sleep tracking.Beyond Fitness Tracking: Smartwatches like the Apple Watch Ultra can predict health changes, such as illness onset, by monitoring recovery scores and body temperature.Ecosystem Compatibility: The convenience of having a smartwatch that integrates seamlessly with your existing tech ecosystem.Alternatives to Consider: The Whoop Band and Polar Chest Strap as viable alternatives for those seeking different features or price points.Practicality in Daily Life: The role of smartwatches in facilitating everyday tasks like making payments and taking calls.Personal Experience Matters: Personal anecdotes from the hosts about their experiences with different smartwatch brands and models.Websites and Links Mentioned:Quantified Scientist YouTube ChannelAthlytic AppStrength MattersQuotes:"The Apple Watch Ultra is the most accurate across the board for heart rate and sleep tracking." - James Breese"If your smartwatch isn't accurate, you might not be getting the results you intend to." - Josh Kennedy"Using accurate data from my smartwatch, I could preempt getting sick." - James Breese"For heart rate tracking accuracy, pairing a Garmin with a Polar chest strap instantly improves data." - Josh Kennedy"The practicality of a smartwatch in daily life goes beyond just fitness tracking." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Struggling to get a good night's sleep? You're not alone! In this episode, we delve into the world of sleep improvement, offering six practical tips to help you and your clients drift off into a peaceful slumber. Whether you're a fitness trainer, a busy professional, or just someone looking to enhance your sleep quality, this episode is packed with insights and personal experiences that can transform your bedtime routine. Tune in to discover how to optimize your sleep environment and habits for a more restful and productive life!Timeline Summary:[00:01:18] Personal Sleep Routines and Preferences[00:03:01] Importance of Reducing Screen Time[00:04:02] Benefits of a Dark, Quiet Sleeping Environment[00:06:20] Impact of Hot Showers on Sleep Quality[00:09:15] Eating Patterns and Their Effect on SleepKey Takeaways:Personalized Approach: Everyone's sleep needs and routines are different. What works for one person may not work for another.Screen Time Considerations: While reducing screen time before bed is generally advised, some find that light screen use helps them wind down.Dark and Quiet Environment: A completely dark room can significantly improve sleep quality. Consider blackout curtains or blinds.Room Temperature Matters: Keeping your bedroom cool, ideally between 60 to 67 degrees Fahrenheit, can enhance sleep.Hot Showers Before Bed: A hot shower or bath can help lower your body temperature afterward, promoting better sleep.Eating Habits: Eating early in the evening and avoiding late-night meals can improve sleep quality, though this varies from person to person.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Finding what works best for you is key to improving sleep." - James Breese"A completely dark room can make a huge difference in sleep quality." - James Breese"Cooler room temperatures contribute to a better night's sleep." - Josh Kennedy"A hot shower before bed can be a game-changer for your sleep." - James Breese"Your evening eating habits can have a significant impact on how well you sleep." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a cycling enthusiast looking to up your game? Whether you're a road cyclist, a mountain biker, or just someone who enjoys a good ride, this episode is a goldmine of information for you. We dive into the often overlooked but crucial aspect of cycling performance that can make a significant difference in your rides. It's not just about the fanciest bike or the slickest gear; there's something more fundamental at play here. Join us as we reveal this simple secret backed by compelling data, and share insights from personal experiences and professional expertise. This episode is a must-listen for anyone looking to pedal their way to peak performance!Timeline Summary:[00:01:58] The Key Factor in Cycling Performance[00:02:14] Analyzing Professional Cyclists' Data[00:03:06] Trends in Cyclists' Body Metrics[00:06:02] Training Plans and Weight ManagementKey Takeaways:Beyond Equipment: While gear matters, the key to cycling performance lies in the cyclist's physical condition.Weight Management: The most significant factor in improving cycling performance is managing body weight and fat percentage.Data-Driven Approach: Analyzing data from professional cyclists, like those in the Tour de France, provides valuable insights.BMI Trends: Professional cyclists typically have a BMI of less than 20, indicating the importance of a lean physique.Realistic Goals: For recreational cyclists, aiming for a weight closer to professional standards can lead to significant improvements.Customized Training: Combining weight management with a tailored training plan can dramatically enhance cycling performance.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"The real secret to cycling performance? It's all about weight management." - James Breese"Professional cyclists' data shows the importance of a lean physique for peak performance." - Josh Kennedy"Investing in fancy gear is fine, but improving your physical condition is key." - James Breese"For cyclists, the journey to elite performance starts with managing body weight." - Josh Kennedy"Recreational cyclists can see major improvements by setting realistic weight management goals." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese shares invaluable marketing lessons gleaned from his recent trip to Istanbul. If you're a health and fitness professional (or just interested in effective marketing strategies), this episode is a must-listen. James's experiences in the bustling streets of Istanbul offer a fresh perspective on how to attract, not repel, potential clients. Tune in to discover how a simple stroll for dinner can revolutionize your approach to marketing!Timeline Summary:[00:01:22] Exploring the Real Istanbul[00:02:54] A Marketing Lesson from Istanbul's Streets[00:06:12] Attracting Clients Like a MagnetKey Takeaways:Connectivity Challenges: James's struggle with internet access in Istanbul highlights the importance of being prepared for connectivity issues while traveling.Cultural Exploration: His experience with locals showcases the value of authentic cultural immersion.Local Trends Insight: Observations about Turkey's hair and teeth trends reveal the power of niche markets.Marketing Approach: The main lesson from Istanbul's restaurateurs: aggressive marketing repels, while personal connection attracts.Client Attraction Strategy: For fitness professionals, this translates to attracting clients through relatable, value-driven interactions rather than hard selling.Social Media Etiquette: The importance of natural, engaging social media interactions over forceful direct messaging.Adapting Marketing Tactics: The episode emphasizes the need to evolve marketing strategies to be more human-centric in 2024 and beyond.Links and Websites Mentioned:Strength MattersFree Website AuditQuotes:"You don't want to go and try and pull people into your services, kicking and screaming. You want to attract them like a magnet." - James Breese"Connect with them on a personal human-to-human level, then ask them if they want to do business with you." - James Breese"Don't be those guys in the street... Attract in a nice way to stand out as a professional service in 2024 and beyond." - James Breese"Strike up a nice, natural conversation. That's all you got to do because it's attracting in a nice way." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Tune in to this episode where we dive deep into the anatomy of a successful fitness sales ladder. If you're a fitness professional looking to elevate your business, this episode is a goldmine of insights and strategies. Join us as we unravel the complexities of creating a sales ladder that not only caters to diverse client needs but also maximizes your revenue potential.Timeline Summary:[00:00:05] Understanding the Sales Ladder[00:01:00] Building Service Levels[00:02:00] Catering to High-End Clients[00:04:00] Low Ticket Offers and Challenges[00:07:00] The Role of Lead MagnetsKey Takeaways:Sales Ladder Essentials: A sales ladder is a structured offering of services, ranging from low to high cost, tailored to different client budgets and needs.Starting Small: Begin with a basic service and expand as your business grows.High-End Client Strategies: For wealthier clients, consider exclusive services like personal training during travel or fitness retreats.Importance of Low Ticket Offers: These offers, like 21-day challenges, are crucial for attracting new clients and not primarily for profit.The Power of Lead Magnets: Use lead magnets effectively to gather contact information and initiate customer relationships.Building Trust: Offer value at each level of the sales ladder to build trust and encourage clients to invest in higher-priced services.Adapting to Client Needs: Tailor your sales ladder to accommodate different client readiness levels, from those seeking basic services to those ready for high-end offerings.Websites and Links  Mentioned :Strength MattersFree Website AuditQuotes:"A successful fitness sales ladder caters to clients at all budget levels." - Andrew Wallis"High ticket services should be offered when the client is ready, not before." - James Breese"Convert subscribers to buyers quickly with low ticket offers." - James Breese"Lead magnets are like asking for a phone number – it's the start of a relationship." - James Breese"Offer a taste of your services to build trust and lead clients up the sales ladder." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We dive deep into the world of SEO for fitness professionals. If you're a fit pro struggling to make your mark in the digital world or just curious about how SEO can transform your online presence, this episode is a goldmine. James Breese breaks down complex concepts into digestible, actionable steps. Whether you're a seasoned pro or a newbie, there's something in here for everyone!Timeline Summary:[00:00:47] Defining SEO[00:02:02] Technical SEO Essentials[00:05:00] On-Page SEO Strategies[00:06:13] Off-Page SEO Tactics[00:10:15] Local SEO ImportanceKey Takeaways:SEO Basics: Understanding what SEO is and why it's crucial for your online presence.Technical SEO: Importance of schema code, Google Search Console, mobile optimization, and metadata.On-Page SEO: The significance of keyword usage, content quality, and calls to action.Off-Page SEO: Building domain authority, managing backlinks, and maintaining a positive online reputation.Local SEO: Ensuring visibility in local searches and the importance of Google My Business.Google Algorithm: Understanding the E.E.A.T. principle (Expertise, Experience, Authority, Trust).Website Speed: The critical role of website loading speed in SEO.Links and Websites Mentioned:Strength MattersFree Website AuditGoogle Search ConsolePage Speed InsightsQuotes:"SEO is about being found by clients who are looking for you." - James Breese"In SEO, your website's technical setup is as crucial as its content." - James Breese"Content is king, but engagement is queen in the SEO world." - James Breese"Local SEO is about owning your backyard before taking over the world." - James Breese"Google's E.E.A.T. principle is the cornerstone of effective SEO." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Hey fitness enthusiasts and personal trainers! Get ready to elevate your game in the fitness industry with our latest podcast episode. We dive deep into the essentials of becoming a successful personal trainer in 2024. If you're passionate about fitness and eager to thrive in this competitive field, this episode is a must-listen!Timeline Summary:[00:00:42] Importance of a Professional Website[00:03:38] Spend Time and Money Wisely[00:06:27] Embrace Hybrid Training[00:08:39] Maximizing Profit and Time[00:10:51] Following a System for Predictable ResultsKey Takeaways:Professional Website is Key: In today's digital age, having a professional website is non-negotiable for personal trainers. It's your digital business card, helping you stand out and gain trust.Wise Investments: Be strategic about your qualifications and certifications. Focus on what adds real value to your clients rather than accumulating numerous certifications.Hybrid Training Model: Combining in-person and online training is crucial. It offers flexibility, maximizes your time, and caters to a broader client base.Avoiding Burnout: Personal training can be intense. To prevent burnout, balance your workload and consider hybrid training models for better time management.Systematic Approach: Implement a consistent training system. This ensures predictable results and helps in identifying areas for improvement.Links and Websites Mentioned:Strength Matters Free Website AuditPrecision NutritionQuotes:"A professional trainer needs a professional website. It's your digital identity in the fitness world." - James Breese"Invest in qualifications that add real value to your clients, not just any certification." - Josh Kennedy"Hybrid training is the future – it's about client results and business sustainability." - James Breese"Avoid burnout by balancing your workload and embracing flexible training models." - Josh Kennedy"A systematic approach in training leads to predictable and consistent results." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to elevate your fitness business with a powerful marketing system? In this episode of Strength Matters, we dive deep into the essentials of creating a marketing strategy that stands out in the competitive fitness industry. Join us as we explore the key components of a successful marketing system with James Breese, Josh Kennedy, and Andrew Wallis. Whether you're a seasoned fitness professional or just starting out, this episode is packed with invaluable insights to help you grow your business.Timeline Summary:[00:01:02] Challenges in Fitness Marketing[00:04:04] Building Blocks of Marketing[00:07:19] Focusing on One Marketing Area[00:10:30] The Triple A Marketing Method[00:12:03] Benefits of a Marketing SystemKey Takeaways:Understanding Your Market: Recognize the competitive nature of the fitness industry and the importance of being visible to your target audience.Overcoming Marketing Challenges: Many fitness professionals lack formal marketing training, making it crucial to actively learn and apply marketing strategies.Identifying Your Ideal Client: Focus on who you want to work with and tailor your marketing to attract your ideal client avatar.The Power of Local Marketing: Before expanding online, establish a strong local presence through networking and community engagement.The Triple A Method: Utilize assets, arsenal, and action plan to create a comprehensive marketing strategy.Consistency and Systems: Implement consistent marketing efforts and systems to ensure steady growth and client acquisition.Adapting and Evolving: Be open to adapting your marketing strategies based on what works best for your business and audience.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"In the fitness industry, being the greatest coach means nothing if nobody knows you exist." - Andrew Wallis"Marketing isn't just a skill, it's an essential part of your fitness business's survival." - James Breese"Focus on one marketing area at a time for maximum impact." - James Breese"Your local market is your stepping stone to broader success." - Andrew Wallis"A powerful marketing system brings clarity, consistency, and less effort in the long run." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We delve into the must-read business books for personal trainers. If you're a fitness professional looking to elevate your business acumen, this episode is a treasure trove of insights and recommendations. Join us as we explore key books that have shaped successful fitness careers and can transform the way you approach your business.Timeline Summary:[00:00:22] "They Ask, You Answer" by Marcus Sheridan[00:01:45] "The Go-Giver" by Bob Burg, John David Mann[00:02:55] "Marketing Made Simple" by Donald Miller[00:03:41] "Influence" by Robert Cialdini[00:05:00] "DotCom Secrets" by Russell Brunson Key Takeaways:They Ask, You Answer: Andrew Wallis highlights the importance of creating content that answers common questions from clients, a strategy crucial for fitness professionals.The Go-Giver: A parable that emphasizes the value of giving and building trust, aligning perfectly with the ethos of fitness professionals.Marketing Made Simple: Donald Miller's book offers a simple, effective framework for marketing, especially useful for those more skilled in fitness than business.Influence: James Breese discusses the psychological aspects of marketing and persuasion, essential for understanding client behavior.DotCom Secrets: Despite mixed feelings about ClickFunnels, the book's insights into sales ladders and customer journey are invaluable.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Answering client questions isn't just support, it's smart marketing." - Andrew Wallis"Lead with value, not just services." - Andrew Wallis"Marketing simplicity can be your business's complexity solver." - Andrew Wallis "Understanding psychology is key to client persuasion." - James Breese "Sales ladders are the backbone of customer journey." - James Breese Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive into the major changes coming to Strength Matters in 2024. From expanding our digital presence to a strategic pivot in our business model, we're setting new trends in the fitness industry. Tune in as we reveal our innovative approach to coaching, our fresh focus on specific niches, and some insightful tips for health and fitness professionals. You don't want to miss these valuable insights that could redefine your approach to fitness and business in 2024!Timeline Summary:[00:00:03] Introduction to Changes in 2024[00:01:15] Trendsetting in Fitness Industry[00:02:27] Launch of Cricket Matters[00:04:28] Focus on Health & Fitness Professionals[00:06:27] Strategic Business SplitKey Takeaways:Expanding Digital Presence: Strength Matters will increase activity on social media platforms like Instagram and TikTok.Innovative Niche Focus: Introduction of 'Cricket Matters' targeting cricket players specifically.Business Evolution: Transition from primarily coaching everyday athletes to focusing on health and fitness professionals.Organic Growth Importance: Emphasizing the power of organic traffic and growth over paid advertising.New Business Strategy: Splitting into two arms – 'Cricket Matters' for coaching athletes and another for aiding fitness professionals with website strategy and SEO.Continued Client Commitment: Assurance to existing clients that they will continue to receive coaching and support.Sharing Knowledge and Insights: Plan to use 'Cricket Matters' as a live case study and to provide tips for fitness professionals, like email marketing in light of new laws.Websites and Links Mentioned:Strength MattersCricket MattersInstagramTikTokYouTubeQuotes:"Staying ahead of the curve is what Strength Matters is all about." - James Breese"Cricket Matters was born out of a passion and filled a niche beautifully." - James Breese"Our focus is now on coaching health and fitness professionals." - James Breese"Organic growth has been our foundation, not paid ads." - James Breese"We're splitting the company to better serve our specific audiences." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

James Breese and Josh Kennedy tackle the topic: "What Hardworking Coaches Need to Learn from Influencers." This isn't just another social media rant; it's a crucial conversation for coaches striving to make a real impact in the digital age. Whether you're a social media skeptic or looking for ways to balance online presence with quality coaching, this episode is a must-listen!Timeline Summary:[00:00:44] Reality Check for Hardworking Coaches[00:02:09] The Strategy of Influencers Revealed[00:03:34] The Issue with New-age Coaches[00:06:33]  Learning from Influencers, Maintaining ProfessionalismKey Takeaways:Social Media's Role: It's essential for visibility in today's digital world, despite its potential for burnout.Influencer Strategy: Posting content twice daily can lead to significant engagement and income.Quality vs. Quantity: Many influencers lack depth in their coaching but excel in marketing.The New Coach's Dilemma: Rushing to online platforms without sufficient real-world experience.Building a Foundation: Importance of a solid business base beyond social media presence.Balancing Act: Coaches need to learn from influencers to increase visibility while maintaining their professional integrity and depth.Sustainable Social Media Strategy: Start with manageable goals and scale up gradually.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes :"For every one influencer, there's a hundred top-quality coaches unheard on social media." - James Breese"The sad reality is many hardworking coaches are getting left behind." - James Breese"Influencers might lack depth, but they're winning the game of visibility." - Josh Kennedy"Professionalism is key, but don't ignore the rules of the social media game." - James Breese"Start small in social media, think big in coaching quality." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We're dissecting the biggest fitness trends of 2024, straight from a Men's Journal article. Join us as we debate, discuss, and delve into what's hot and happening in the fitness world. From the resurgence of steady state cardio to the exciting integration of AI in workouts, this episode is a treasure trove of insights for fitness enthusiasts and professionals alike. Tune in and transform your fitness journey!Timeline Summary:[00:00:05] Steady State Cardio Returns[00:01:25] Strength Meets Flexibility: Pilates and Yoga[00:03:15] Rucking and Hiking: Outdoor Pursuits Flourish[00:05:02] Brain Training's Rising Importance[00:06:51] Workouts Turn to Virtual GamingKey Takeaways:Steady State Cardio's Comeback: We explore its consistent relevance and recent influencer-driven popularity.Pilates and Yoga's Expansion: Discussing how digital accessibility is driving their growth, especially among men.Outdoor Pursuits: Emphasizing the mental and physical benefits of rooking, hiking, and embracing nature.Brain Training's Emergence: Addressing cognitive health in fitness and the need for more research.Virtual Reality in Fitness: Analyzing the impact of gamification and technology on exercise motivation.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemMen's Journal ArticleQuotes:"There's nothing new in fitness, just repopularized trends." - James Breese"More men should do yoga and mobility work." - James Breese"Functional fitness is just that - functional." - Josh Kennedy"You don't need expensive equipment to start fitness." - Josh Kennedy"Recovery is crucial, but don't forget to push yourself." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to dive into the world of fitness conditioning and explore one of the most effective tools in a coach's arsenal? In this episode of Strength Matters Media, join James Breese and Josh Kennedy as they dissect the Assault Bike's potential as a top conditioning tool. Whether you're a coach, athlete, or fitness enthusiast, you'll gain valuable insights into how this simple yet powerful equipment can revolutionize your training routine. Press play now and unlock the secrets of the Assault Bike!Timeline Summary:[00:00:30] Assault Bike Rising Popularity [00:01:09] Ease of Use & Accessibility [00:03:46] Strength Endurance Benefits [00:05:00] Program Design & Development [00:07:16] 10-Minute Assault Bike Test Key Takeaways:Increased Accessibility: The Assault Bike is becoming more widely available, making it a practical choice for various fitness settings.User-Friendly for All Levels: Its simple mechanics make it suitable for beginners and those with lower back issues, unlike more technique-dependent equipment like rowers.Versatility in Training: The Assault Bike is effective for both high-intensity workouts and longer, more aerobic sessions.Strength and Endurance: Regular use of the Assault Bike leads to significant improvements in leg strength and endurance.Ideal for Indoor Training: Particularly useful for those in environments not conducive to outdoor training.Program Integration: It's essential for coaches to understand how to incorporate the Assault Bike effectively into fitness programs.Assessment Tool: The 10-minute Assault Bike test is a critical metric for setting personalized training goals.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"The Assault Bike's rise in popularity is a game-changer for fitness training." – James Breese"It's the big machine of death for those in the know – a powerhouse in workouts." – Josh Kennedy"With the Assault Bike, there's no technique required – just ride and benefit." – James Breese"Its versatility makes the Assault Bike unmatched in conditioning." – Josh Kennedy"The Assault Bike test – a necessary evil, but a game-changer in training." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to revolutionize the way you attract clients? Dive into our latest episode where Josh Kennedy and Andrew Wallis unpack "10 Ways to Attract Your Dream Clients in 2024." Whether you're a fitness coach struggling to find the right clientele or a business owner aiming to refine your marketing strategy, this episode is your go-to guide. Say goodbye to energy-draining clients and hello to your dream audience!Timeline Summary:[00:01:13] Sharing Success Stories [00:03:29] Establishing Yourself as a Fitness Expert [00:05:10] Expert Interviews[00:11:26] Motivational Content[00:13:07] Networking Opportunities[00:16:09] Consistency in PostingKey Takeaways:Client Success is Your Success: Showcase client achievements to build trust and attract similar clients.Be the Go-To Expert: Sharing fitness tips and hacks positions you as an authority in your field.Leverage Connections: Interviews with industry experts can significantly boost your credibility.Transparency Builds Trust: Giving a behind-the-scenes look into your operations can create a connection with potential clients.Solve Real Problems: Addressing common challenges helps in establishing your expertise.Engagement is Key: Interactive and motivational content keeps your audience involved and interested.Network to Grow: Building a strong network can lead to more referrals and opportunities.Authority Through Authorship: Writing a book can significantly enhance your professional standing.Consistency is Crucial: Regular posting keeps you top of mind for potential clients.Mentioned Links:Strength MattersFitness Business AuditQuotes:"Your clients' success stories are powerful tools for attracting more dream clients." - Josh Kennedy"Expert interviews can skyrocket your credibility and client trust."  Andrew Wallis"Behind-the-scenes content is not just engaging, it's a trust-builder." -  Andrew Wallis"Addressing client challenges in your content shows you're listening and you care." - Andrew Wallis"Consistency in content is like consistency in training – it's key to growth. - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a fitness coach striving for excellence but feeling like you're hitting a wall? Tune in to our latest episode of the Strength Matters podcast where we uncover the "Top Five Mistakes Coaches Make." Join hosts Josh Kennedy and Andrew Wallis as they delve into their own experiences and lessons learned, providing invaluable insights for both new and seasoned coaches. This episode isn't just about avoiding pitfalls; it's about elevating your coaching game to new heights!Timeline Summary:[00:24] Not Being the Expert [02:37] Not Charging Enough[04:06] Not Targeting Right People[05:22] Having Too Many Offers [07:54] Not Investing in Themselves Key Takeaways:Niche Focus: Specializing in a particular area helps stand out in a competitive market.Appropriate Pricing: Reflecting the value of your services in your pricing is crucial for sustainability.Client Targeting: Understanding and focusing on your ideal client profile leads to better business outcomes.Offer Management: Limiting your offers to a few high-quality choices enhances service delivery and client satisfaction.Continuous Learning: Investing in personal and professional growth is essential, but it should be balanced with practical business needs.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"In today's competitive market, not being an expert in a niche is a cardinal mistake." - Josh Kennedy"Undercharging doesn't just hurt your earnings; it attracts the wrong clients." - Andrew Wallis"Your ideal client should be someone you're not just capable, but passionate about helping." - Andrew Wallis"A menu too long only dilutes the quality of each dish." - Josh Kennedy, on offering too many services"Invest in yourself, but remember, your business needs your time too." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we're diving into a challenge many of us face in the fitness industry: finding content ideas for our blogs. If you're struggling for fresh, engaging content, this episode is a treasure trove of practical strategies to generate over 100 content ideas in just three minutes. So, plug in your headphones and get ready to unlock the secrets to endless content inspiration!Timeline Summary:[00:00:21] Leveraging Your Audience [00:01:36] Importance of Response [00:02:20] 'They Ask, You Answer' Strategy [00:03:59] Using Facebook Groups [00:08:57] Exploring Quora and Reddit Key Takeaways:Engage with Your Audience: Your client base or audience is a great source of content ideas. Listen to their questions and feedback.Respond to Feedback: Responding to audience engagement is crucial for community building.Incorporate 'They Ask, You Answer': Answering direct questions from your audience turns queries into content.Utilize Online Platforms: Facebook groups, Quora, and Reddit are excellent for content ideas and audience insights.Answer the Public Tool: This online tool helps you find what people are searching for, providing content ideas relevant to your audience.Websites and Links Mentioned:Free Website AuditAnswerThePublic.comQuotes:"There's no better person to ask than our client base or our audience." - Andrew Wallis "If they respond, then you've got a great piece of content." - Andrew Wallis"Each question becomes a piece of content, be a blog post, be a podcast episode." - Andrew Wallis"Answer The Public... will give you hundreds of potential content." - Andrew Wallis"Direct engagement on social media... that's where we drop the ball." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

If you're stepping into the fitness industry and wondering how to build your client base from scratch, this episode is your goldmine. Join James Breese and Andrew Wallis as they dive deep into practical, tested strategies that can turn your passion for fitness into a thriving career. Tune in to learn the secrets of client acquisition that no one else is talking about!Timeline Summary:[00:00:36] Reach Out to Your Network[00:03:09] Be Visible on Gym Floor[00:07:24] Focus on Website & Google[00:08:56] Website as Professional BaseKey Takeaways:Tap Into Your Personal Network: Start with family, friends, and colleagues. They're likely to support you and could be your first clients.Utilize the Gym Floor: Increase visibility by being active in a gym setting. It helps build connections and trust with potential clients.Develop an Online Presence: Focus on creating a professional website and optimize it for Google searches.Long-Term Strategy Over Quick Tactics: Think strategically about building your business. Tactics come later.Leverage Referrals: As your client base grows, referrals will play a crucial role in expansion.Patience is Key: Building a client base takes time. Engage in conversations and establish trust.Free Strategy Call: Strength Matters offers a free call for further guidance on growing your fitness business.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes :"Your first clients are probably in your phone contacts." - James Breese"Visibility in the gym is just as crucial as online." - Andrew Wallis"77% of people use Google first. Be there!" - James Breese"Your website is your professional storefront." - James Breese"Patience and conversation build client trust." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode where we delve into the art of client acquisition for experienced personal trainers. If you're looking to elevate your client base and explore proven strategies beyond the basics, this episode is a must-listen. Join us as we unpack three transformative strategies that intertwine the power of online presence, community networking, and the strategic use of social media to attract high-quality clients consistently.Timeline Summary:[00:00:36] Google Visibility is Key [00:02:38] Networking and Referrals Matter [00:05:52] Leveraging Social Media Effectively [00:06:49] Avoiding Common Social Media Mistakes [00:08:16] The Holistic Approach to Client Acquisition Key Takeaways:Google's Role in Client Acquisition: The episode emphasizes the critical importance of being visible on Google, highlighting that 77% of people use it with the intent to purchase services, including personal training.The Power of Networking and Referrals: Offline networking within communities and leveraging existing client relationships for referrals are highlighted as invaluable strategies.Smart Social Media Use: Rather than directly selling services on social media, it's advised to use these platforms to showcase expertise and direct potential clients to a professional website.Building a Professional Online Presence: A well-designed website is crucial for establishing credibility and converting leads from Google and social media into clients.Integrating Strategies for Maximum Impact: The discussion underscores the importance of integrating Google visibility, networking, and social media strategies for a comprehensive approach to client acquisition.Websites and Links Mentioned:Strength MattersQuotes:"Be found on Google first. That's where your high-caliber clients are searching." – James Breese"Networking isn't just about being social; it's about strategic alliances." – Andrew Wallis"Your website is your professional anchor in the digital world." – James Breese"Referrals are the gold standard in building a client base." – Andrew Wallis"Social media is not just a selling tool; it's a showcase of your expertise." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Today, we dive into the power of networking for personal trainers, exploring a unique approach that blends passion with profession. If you're a fitness professional seeking innovative strategies to grow your business, this episode is a goldmine of insights. Join us as we unravel the secrets of effective networking and witness firsthand how it transformed one personal trainer's journey.Timeline Summary:[00:01:30] Building a Quick Website[00:03:09] Andrew's Networking Experience[00:07:25] Coaching the Wales Over Fifties Cricket Team[00:11:00] Strategy and Social Media ImpactKey Takeaways:Networking is crucial for personal trainers to grow their business.Building relationships and integrating into communities can be more effective than online advertising.Embedding oneself in a niche or passion area (like cricket) can lead to organic business growth.Providing value first and selling services second fosters trust and respect.Showcasing expertise and being a role model in your chosen field can attract clients.Leveraging a basic online presence with strong offline networking can be highly effective.The importance of being patient and consistent in building relationships.Websites and Links Mentioned:Cricket MattersStrength MattersStrength Matters Strategy CallQuotes:"Networking is the ecosystem of business growth." - James Breese"Own your backyard first before going international." - James Breese"Being present and consistent builds relationships." - James Breese"Networking spreads like wildfire in passionate communities." - James Breese"Leaders showcase their expertise by leading from the front." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a personal trainer struggling to make your mark on social media in 2024? Dive into our latest podcast episode where James Breese and Andrew Wallis dissect the current landscape of social media for fitness professionals. Discover the pitfalls of Facebook advertising, the overuse of scripted content, and learn how to foster genuine connections with your audience. This episode is a goldmine for anyone looking to revamp their social media strategy and genuinely engage with their audience.Timeline Summary:[00:01:06] Flaws of Facebook Ads for Lead Generation[00:02:04] Overuse of Scripted, Edited Content[00:03:28] Emphasis on Authenticity and Connection[00:07:31] Combining Carousel Posts and Videos[00:09:04] Avoiding Scripted Videos, Embracing DirectnessKey Takeaways:Misguided Facebook Advertising: Many personal trainers are ineffectively using Facebook ads, leading to poor quality leads and inadequate follow-up.Scripted Content Overload: The overuse of scripted and edited videos is causing audience disengagement.The Power of Authenticity: Authentic, one-take videos can create a stronger, more genuine connection with audiences.Simplicity in Messaging: Short, direct answers to client questions in videos can be highly effective.Balanced Content Strategy: A mix of video formats and carousel posts can cater to varying audience preferences.Engagement through Personalization: Personalizing content to your audience's interests and needs is crucial.Evolution of Social Media Trends: Staying current with social media trends while maintaining authenticity is key for personal trainers in 2024.Websites and Links Mentioned:Strength MattersJames Breese InstagramJames Breese TwitterQuotes:"In today's climate, using social media effectively is more about authenticity than flashy edits." - James Breese"Your personality in content is what makes the penny drop for your audience." - Andrew Wallis"Answer your client's questions in a short, simple, and succinct way on social media." - James Breese"Avoid the sea of noise, don't just copy what everyone else is doing." - James Breese"Social media for fitness pros is about evolving with trends while staying genuine." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Tune into our latest episode, where James Breese and Josh Kennedy dive deep into the fascinating journey of Nick Charlier from Vivo Barefoot. Discover how a passion for sports and marketing intertwines with groundbreaking strategies in footwear that are transforming not just how we walk, but also how we view our health and our planet. Timeline Summary:[00:00:40] Nick's Journey: From Muc Off to Vivo Barefoot[00:02:05] Transition to Marketing and Foot Health[00:03:38] Vivo Barefoot's Growth and Evolution[00:13:01] Exploring Vivo Health and Community Programs[00:19:47] Future of Footwear: Sustainability and InnovationKey Takeaways:Nick's Career Path: Transition from sports to marketing, highlighting the interconnectedness of fitness and business strategies.Vivo Barefoot's Evolution: From a small team to a global presence, showcasing the importance of growth and adaptability in business.Focus on Health: Introduction of Vivo Health, reflecting on the necessity of holistic health approaches in modern brands.Sustainability and Innovation: Discussion on sustainable practices and 3D footwear, emphasizing the need for environmental responsibility in product design.Community and Education: The role of community programs and education in brand growth, underlining the power of knowledge sharing and community engagement.Future Goals: Vivo's aim to be recognized as a health business, not just a footwear brand, illustrating the vision for a healthier, more sustainable future.Websites and Links Mentioned:Vivo BarefootVivo Health PlatformNick Charlier's LinkedinNick Charlier's InstagramPhase Six InstagramQuotes:"The shoe industry is broken, both for human health and the planet." - Nicholas Charlier"We're trying to move from being a footwear business to a health business." - Nicholas Charlier"Investing in something that's good for the planet and your health is worthwhile." - Nicholas Charlier"Healthy people and a healthy planet are intrinsically linked." - Nicholas CharlierShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we're diving into the critical issue of why 95% of diets fail. If you've ever struggled with weight regain post-diet, this episode is a must-listen. Join us as we unravel the secrets to sustainable weight loss and explore strategies that actually work in the long run. Press play to discover the keys to a healthier, happier you!Timeline Summary:[00:01:19] Unsustainable Diets [00:03:42] The Matador Principle [00:04:37] Maintenance is Key [00:06:46] The Challenge of Coming Off a Diet [00:07:29] Advice for Trainers and Coaches Key Takeaways:Weight Regain, Not Weight Loss, is the Real Problem: Most diets lead to temporary weight loss followed by regain.Restrictive Diets are Unsustainable: Overly restrictive eating leads to eventual binging and weight regain.Importance of Knowing Your Maintenance Calories: Understanding and maintaining your calorie needs is crucial for long-term weight management.The Matador Principle for Sustainable Weight Loss: Intermittent calorie restriction can lead to more sustainable weight loss.Maintenance Over Restriction: Learning to maintain weight loss is often harder than losing weight.High Energy Flux Method: Incorporating increased daily activities can aid in sustainable weight management.Customization is Key: There is no one-size-fits-all approach to dieting and weight loss.Mentioned Websites & Links:Strength MattersStrength Matters Training SystemQuotes:"It's not that we don't have a weight loss problem; we have a weight regain problem." – Josh Kennedy"Most diets are unsustainable... That's why we see a 95% failure rate." – James Breese"You can achieve weight loss faster if you stay in a deficit, but it's about the longer play." – James Breese"Knowing your maintenance calories is crucial. If you're not in the game with the numbers, you're not in the game at all." – Josh Kennedy"The hardest part is coming off the diet and maintaining it over the long haul." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese and Josh Kennedy dive deep into the world of personal training assessments. Why is it critical to assess and not guess? What are the most impactful assessments personal trainers should focus on? Discover the answers to these questions and more in a conversation that's not just about performance, but the very essence of health and longevity. If you're a personal trainer or just fitness-curious, this episode is a must-listen!Timeline Summary:[00:00:15] Assessment Necessity [00:02:25] Health Assessment Priority [00:04:04] Breath Test Importance [00:05:44] Resting Heart Rate and Health [00:08:29] Longevity and Mobility Tests Key Takeaways:The Power of Assessment: Understanding the critical role of assessments in personal training for tailored and effective fitness plans.Customized Approach: Adapting the assessment process to cater to individual client needs and preferences.Health First Philosophy: Emphasizing health over performance in assessments to ensure long-term benefits.The Breath Test: A unique and essential assessment for evaluating overall health and breathing efficiency.Resting Heart Rate Indicator: Why a lower resting heart rate signifies better cardiovascular health and overall wellness.Waist-to-Height Ratio: A simple yet powerful metric for assessing risk of metabolic diseases.Longevity Focused Assessments: Incorporating tests like the Brazilian sit and rise test to predict and improve lifespan.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemOxygen AdvantageQuotes:"If you don't assess, you're just guessing." – James Breese"Health comes first, without your health, you have nothing." – James Breese"Breathing is fashionable, but also the hardest thing to convince people they need to improve." – James Breese"If your resting heart rate is over 60, you're not cardiovascularly fit enough." – James Breese"The more your mobility is restricted long term, the more it impacts your lifespan." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Join James Breese, Josh Kennedy, and Andrew Wallis as they unravel a comprehensive framework to help gym owners and fitness professionals thrive in the digital space. Whether you're a seasoned marketer or just starting out, this episode is packed with invaluable insights and practical tips that will transform the way you approach online marketing for your gym. Tune in to discover the future of fitness marketing!Timeline Summary:[00:00:06] Introduction to Online Gym Marketing [00:02:39] Essential Website Features [00:05:50] Importance of Blogging [00:07:58] Google Ads Strategy [00:12:41] Social Media and Facebook Ads Key Takeaways:Being Helpful is Key: In 2024, the focus of marketing is on being genuinely helpful to your audience.Website as the Pillar: A fast-loading website with clear, actionable advice is crucial for attracting the right clientele.Blogging for Authority: Regular, informative blogging is essential for establishing authority and improving Google rankings.Google Ads for Visibility: Google Ads, though less clicked, play a significant role in increasing online visibility.Layered Approach to Social Media: Organic social media should be used strategically to drive traffic to your website.Mentioned Websites and Links:Strength MattersFree Website AuditQuotes:"In 2024, it's all about being helpful in marketing." - James Breese"A good website clearly communicates who you are and what you do in three seconds." - James Breese"Blogging isn't just writing; it's about answering questions and being helpful." - James Breese"Google Ads give you three bits of real estate on search results." - James Breese"Social media is to make people aware you exist and to drive them somewhere else." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you a personal trainer, gym owner, or just fitness-passionate, thinking of starting a blog but feel overwhelmed by the prospect? In this episode, we dive deep into the essentials of creating a successful fitness blog in 2024. Join us as we uncover the steps, strategies, and insider tips. Whether you're battling writing fears or struggling with SEO complexities, this episode is your roadmap to blogging success.Timeline Summary:[00:00:17] Overcoming Writing Fears[00:01:22] Andrew's Initial Blogging Journey[00:02:08] Start with a Google Mindset[00:03:28] Choosing the Right Platform[00:06:13] Identifying Your Target Audience[00:08:49] Key Steps to Start WritingKey Takeaways:Overcoming Writing Anxiety: Even experienced writers like Josh Kennedy have faced challenges in writing.Start Small and Improve: Andrew Wallis emphasizes starting with relevant content and evolving over time.Importance of SEO: James Breese highlights that 97% of content doesn't get found organically on Google, stressing SEO's role.Platform Choice Matters: WordPress is recommended over Wix or Squarespace for better functionality and SEO advantages.Identifying Your Audience: Knowing your client avatar and targeting specific queries is crucial.Content Creation: Authentic writing beats AI-generated content; James advises writing from personal expertise.Consistency is Key: Regular publishing improves Google ranking and establishes authority.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Overcoming writing fears is a journey worth embarking on." - Josh Kennedy"Your blog's success hinges on resonating with your target audience." - Andrew Wallis"97% of Google content remains undiscovered, emphasizing the importance of SEO." - James Breese"Choose WordPress for your blog for its SEO superiority." - James Breese"Regular blogging establishes your authority and improves Google rankings." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you struggling to attract new clients to your fitness business? In this episode, we delve into the world of personal training and gym ownership with a focus on acquiring new clients quickly and efficiently. Join James Breese, Josh Kennedy, and Andrew Wallis as they share insider tips and real-life experiences to help you break out of the marketing slump and start seeing results. This episode is packed with actionable advice and tough love that's essential for every fitness professional seeking to grow their client base.Timeline Summary:[00:00:22] Tough Love and Marketing Reflection[00:01:29] Importance of Momentum and Consistency [00:03:03] Reactivating Past Clients [00:03:59] Leveraging Referrals and Relationships [00:05:19] Engaging Prospects with Targeted Contact Key Takeaways:Self-Reflection: Assess past marketing efforts and focus on being helpful, not just selling.Momentum Building: Consistency in marketing efforts leads to sustained client acquisition.Reactivating Past Clients: Reach out to previous clients for quick wins.Referral Systems: Utilize current clients to gain new ones through word-of-mouth.Prospect Engagement: Contact potential clients who showed initial interest but didn't convert.Email Strategy: Utilize the nine-word email technique for re-engagement.Social Media Presence: Regular, helpful posts can generate leads and keep you top of mind.Websites and Links Mentioned:Strength MattersQuotes:"Your current client needs are a result of your last 90 days of effort." – James Breese"Momentum and consistency are key to sustained success." – Andrew Wallis"The easiest way to get clients? Reach out to past ones." – James Breese"Referrals are your low-hanging fruit in client acquisition." – Andrew Wallis"Being helpful is more impactful than just trying to sell." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to unlock the secrets of boosting your fitness website's conversions? Join us in this episode, where James Breese, Josh Kennedy and Andrew Wallis delve into the nuances of website conversions in the fitness industry. Discover practical tips and hear a success story that will inspire you to transform your website into a conversion powerhouse.Timeline Summary:[00:00:14] Understanding Website Conversions[00:00:41] Benchmarking Good Conversion Rates[00:01:53] Case Study: Jörgen's Website Success[00:04:19] Importance of Google Ranking and Speed[00:06:11] Simplifying the Booking ProcessKey Takeaways:Website Conversion Clarified: A conversion is a specific action taken on your website, like booking a call or filling out a form.Realistic Conversion Rates: A good conversion rate varies, but around 10% is excellent for service-based businesses like gyms and fitness professionals.Case Study Insights: Jörgen's website success showcases the power of simplifying and clarifying the user journey.Simplicity is Key: A minimalist and clear approach to website design can significantly enhance conversions.The Power of Speed: Enhancing website speed and user experience can positively impact conversion rates.Online Booking Efficiency: Streamlining the online booking process can attract more clients.Understanding the Audience: Knowing your client's journey and tailoring the website experience is crucial.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"A website conversion is when somebody completes a specific desired action on your site." - James Breese"For a service-based business, a 10% conversion rate is really good." - James Breese"Made the website simpler and created a clear call to action." - James Breese"People want to be led down a path that's simple and easy." - James Breese"Understand who your clients are to streamline their journey on your website." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We dive deep into the realm of email marketing, specifically tailored for fitness professionals looking to scale their businesses sustainably over the long term. Whether you're new to email marketing or looking for ways to enhance your existing campaigns, this episode is a treasure trove of insights, secrets, and practical strategies to elevate your approach. Join us as we uncover five pivotal secrets that will transform your email marketing efforts, ensuring that your fitness business not only grows but thrives.Timeline Summary:[00:00:24] Creating Fresh Content Weekly[00:04:00] Irresistible Lead Magnet Creation[00:05:21] Regular Mailing List Contact[00:08:15] Strategic Social Media Utilization[00:09:19] Personalizing Your ApproachKey Takeaways:Own Your List: Your email list is a critical asset. Unlike social media followers, you have complete control over it.Content is King: Consistently create and distribute original content to engage and nurture your audience.Value-Driven Lead Magnets: Offer something of real value for free to encourage sign-ups, such as cheat sheets or workout plans.Communication Frequency: Find a consistent rhythm for emailing your list, whether daily, weekly, or monthly, to stay top of mind.Personal Connection: Infuse your personality into your marketing. Authenticity builds trust and fosters community.Leverage Social Media: Use it to drive traffic to your website and email list, not as the end destination.Stories Sell: Share personal stories and unique headlines to capture interest and stand out.Websites & Links Mentioned:Strength MattersFree Website AuditQuotes:"Your email list is a key asset within your business. You own that real estate." - Andrew Wallis"Creating fresh, original content weekly is the cornerstone of effective email marketing." - Josh Kennedy"An irresistible lead magnet is something your audience thinks, 'Wow, I would easily pay X amount for this.'" - Andrew Wallis"Consistency is key in email marketing. Find a frequency that you can maintain." - Andrew Wallis"Make it personal. People do business with people they know, like, and trust." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into today's episode where we unveil the secrets to crafting a morning routine that propels you into an unstoppable 2024. Whether you've struggled with routines in the past or are looking to optimize your mornings for maximum productivity and clarity, this episode is your first step towards a transformed life. Join us as we explore the power of morning mastery, inspired by real-life transformations within our community, and learn how to tailor the renowned "Life S.A.V.E.R.S" routine to fit your unique lifestyle.Timeline Summary:[00:00:03] Introduction to Morning Mastery[00:03:19] Breaking Down the S.A.V.E.R.S Acronym[00:05:29] The Impact of Meditation and Silence[00:07:07] The Role of Affirmations and Visualization[00:10:13] The Importance of Reading and ScribingKey Takeaways:Morning Routines Propel Life Transformation: Establishing a morning routine is essential for enhancing productivity and overall life satisfaction.Adapt "Life S.A.V.E.R.S" for Personal Success: The routine, inspired by Hal Elrod's "The Miracle Morning," includes Silence, Affirmations, Visualization, Exercise, Reading, and Scribing, and can be tailored to individual lifestyles.Silence and Meditation Offer Mental Clarity: Starting the day with a quiet mind sets a positive foundation for the day's tasks and decisions.Affirmations and Visualization Fuel Goal Achievement: These practices strengthen mental resolve and focus towards personal and professional goals.Consistent Morning Exercise Boosts Energy: Integrating exercise into your morning routine ensures it's completed, providing energy and focus for the day ahead.Reading and Scribing Enhance Personal Growth: Engaging in these activities contributes to continuous learning and reflective thinking, essential for personal development.Customization Enhances Routine Effectiveness: Modifying the "Life S.A.V.E.R.S" routine to fit personal preferences and schedules can improve its effectiveness and sustainability.Websites and Links Mentioned:Strength MattersFree Website AuditThe Miracle Morning by Hal ElrodQuotes:"It's about having the right routine." - Josh Kennedy"I was always busy, but I was not productive." - Andrew Wallis"Meditation was all woo-woo, but now, it gives me greater clarity of mind." - Andrew Wallis"Visualization... that was powerful evidence that, hey, this thing works." - Andrew Wallis"Adapt it to fit your lifestyle... you'll have better success and greater clarity of mind." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the art of creating compelling lead magnets, an essential tool for growing your email list and, ultimately, your business. If you're in the fitness industry and looking to attract more clients, pressing play on this episode is the first step towards understanding how to craft a lead magnet that resonates with your audience.Timeline Summary:[00:00:14] Exploring the Concept of a Lead Magnet[00:01:15] The Critical Role of Audience Knowledge[00:02:42] Illustrating a Successful Lead Magnet[00:06:03] Guidance on Lead Magnet Creation Tools[00:08:24] Understanding Lead Magnets' Fundamental PurposeKey Takeaways:Definition & Importance: A lead magnet is a valuable free item offered to your intended audience to grow your email list. Its effectiveness hinges on truly understanding and resonating with your audience.Audience Alignment: Knowing your client avatar allows you to create a lead magnet that directly addresses their needs and challenges, significantly increasing your chances of converting leads into clients.Creative Examples: From ebooks to cheat sheets and beautifully designed brochures, the format of your lead magnet can vary. The key is to ensure it is immediately useful and appealing to your target audience.Design and Creation Tools: Leveraging tools like Canva or outsourcing to platforms like Fiverr can help you professionally design your lead magnet without needing advanced graphic design skills.The Power of Email Lists: Lead magnets are a strategy to grow your email list, allowing you to maintain contact, build trust, and eventually convert subscribers into clients through value-driven communication.Call to Action: Including a clear call to action in your lead magnet encourages immediate engagement, increasing the likelihood of conversion.The Big Why: The primary goal of a lead magnet is to generate leads and keep potential clients engaged until they're ready to make a purchasing decision.Websites & Links Mentioned:Strength MattersFree Website AuditQuotes:"A lead magnet must resonate with your audience, or it'll get you nowhere." - Josh Kennedy"Know your client avatar to create the correct lead magnet." - Andrew Wallis"Your skills are getting people into shape, not graphic design. Focus on your strengths." - Andrew Wallis"We're not working with clients if we're not generating leads." - Andrew Wallis"Keep your email list warm to build trust and relationships over time." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this special episode, we reflect on a decade of podcasting and share invaluable lessons learned along the journey. From humble beginnings to reaching over two and a half million downloads, join us as we dive into the evolution of podcasting and the key strategies for success in this dynamic medium.Timeline Summary:[00:01:00] Podcasting Statistics Revealed[00:02:00] Evolution of Podcasting Discussed[00:03:00] Emphasis on Preparation[00:07:00] Strategies for SuccessKey Takeaways:Podcast Evolution: Reflecting on the journey from the inception of Strength Matters podcast to its various iterations, exploring changes in format and focus over the years.Podcasting Statistics: Analyzing podcasting statistics and trends, highlighting the significance of consistency and engagement for sustained success in the podcasting landscape.Adaptation to Audience Needs: Recognizing the shift towards shorter, more focused podcast episodes to cater to evolving audience preferences and attention spans.Preparation and Conciseness: Emphasizing the importance of thorough preparation and concise delivery in providing valuable content and retaining listener engagement.Quality and Consistency: Prioritizing audio quality and consistency in posting to maintain a strong connection with the audience and build credibility over time.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:Podcasting landscape has evolved; adaptability is key." - James Breese"Preparation is paramount - the backbone of successful podcasting." - Josh Kennedy "Short, focused episodes meet audience needs in today's fast-paced world." - Josh Kennedy"Consistency breeds credibility in the realm of podcasting." - James Breese"Quality audio is non-negotiable; it's the heartbeat of every podcast." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive into the contentious debate on warm-ups, sparked by disagreements among coaches on social media. Whether you're a seasoned athlete, a coach, or someone just trying to improve your fitness routine, this discussion sheds light on the essential yet often overlooked aspect of training. From the science-backed RAMP protocol to the wisdom of industry veterans like Mike Boyle, we explore the nuances of effective warm-up strategies. Press play to discover how to tailor your warm-up to your needs, ensuring you're primed for performance while minimizing the risk of injury.Timeline Summary:[00:01:45] Importance of Warm-Ups for Athletes[00:03:26] Tailoring Warm-Up Duration by Athlete[00:04:19] Dynamic Exercises and Injury Prevention Tips[00:06:03] Systematic Approach to Warm-Ups and Cool-DownsKey Takeaways:Warm-ups Are Crucial: Despite debates, warm-ups remain essential for preparing the body for physical activity and reducing injury risk.Personalize Your Warm-up: The length and intensity of a warm-up should be customized based on the individual's age, mobility, and specific needs.Effective Strategies: Incorporating foam rolling, dynamic stretching, and targeted mobility exercises can significantly enhance performance and safety.Systematic Approach: Adopting a structured warm-up system, such as the one discussed by Breese and Kennedy, ensures efficiency and effectiveness.Continuous Mobility Work: Regular mobility exercises are vital for maintaining flexibility and preventing the regression of physical capabilities, especially in athletes.Warm-up Duration: Aiming for a concise, focused warm-up, ideally between 5 to 15 minutes, depending on the individual's requirements, is recommended.Cool-downs Are Equally Important: Matching warm-up activities with cool-down exercises helps in recovery and long-term flexibility.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Debating warm-ups is missing the forest for the trees; they're the foundation of injury prevention." – James Breese"Personalize your warm-up; what works for one may not work for all." – Josh Kennedy"Foam rolling: More than recovery, it's about focus and preparation." – James Breese"Age dictates warm-up length; the older you get, the more you need." – James Breese"'Un-gunkify' your routine with targeted mobility work." – Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we unravel the mystery behind skyrocketing your Google rankings with a simple yet profoundly effective hack. If you're keen on giving your business an online visibility boost, this episode is your golden ticket. Dive in as we dissect a strategy that's already propelling businesses up the Google ranks, with practical insights direct from the field.Timeline Summary:[00:00:34] Importance of Reviews with Photos[00:01:00] Success Story[00:02:02] Google's EAT Principle[00:03:24] Value of User-Generated Content[00:04:00] Advice for ImplementationKey Takeaways:Photo Reviews Boost Rankings: Incorporating photos with Google reviews significantly enhances your business's visibility and ranking.Client Success Story: A real-world example demonstrated a dramatic rise from 64th to 19th rank in just 48 hours by applying this method.Google's EAT Principle: Authenticity, expertise, and trust are pivotal for ranking higher, and photo reviews directly contribute to these factors.User-Generated Content: Authentic user-generated content, like photo reviews, not only increases trust but also engagement and reach.Easy Implementation: This hack is simple to implement and can yield substantial results without substantial costs.Strategy Calls for Personalized Advice: The podcast offers personalized strategy sessions for listeners seeking to enhance their Google rankings.Social Proof and Visibility: Sharing success stories and practical tips highlights the real impact of the discussed strategies.Websites and Links Mentioned:Strength MattersStrength Matters Strategy SessionQuotes:"Ranking higher on Google is about more than just reviews; it's what you do with those reviews that counts." - James Breese"A photo review is worth a thousand search rankings." - James Breese"Embrace the power of user-generated content to skyrocket your Google rank." - Andrew Wallis"Google's EAT principle: Expertise, Authority, and Trust are your best friends in SEO." - James Breese"Simple, effective, and proven - photo reviews are your secret hack to dominating Google rankings." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

We delve deep into the critical world of SEO and blogging for your fitness business. If you're struggling to get your website noticed or wondering why your online presence isn't translating into more clients, this episode is a must-listen. Join us as we uncover the secrets to ranking higher on Google, building trust with potential clients, and ultimately, transforming your fitness business into a thriving online authority.Timeline Summary:[00:00:23] Introduction to SEO[00:01:29] The Importance of Blogging[00:03:00] Boosting Visibility through Content[00:04:24] Building Brand Awareness[00:06:37] Driving Engagement with BlogsKey Takeaways:Understanding SEO: Learn what SEO is and why it's crucial for your fitness business.Blogging's Role: Discover how blogging not only remains relevant but is essential for building loyalty, trust, and showcasing your expertise.Visibility & Brand Awareness: Find out how optimized blogging increases visibility and brand awareness, leading to a compound effect of growing traffic and leads.Engagement & Retention: Understand the importance of engaging both new and existing clients through informative blogging.Personal Branding: Uncover why personal trainers need to see themselves as brands and how blogging can amplify their unique voice.Content Strategy: Learn how to create content that answers your clients' questions, thereby attracting more traffic and potential clients.Outsourcing Content Creation: Consider the benefits of outsourcing content creation to focus on your core business activities.Websites and Links MentionedStrength MattersStrength Matters Free Strategy CallQuotes:"SEO is the technical term to help you rank higher on Google, crucial for turning strangers into clients." – James Breese"Blogging in 2024 and beyond is about building loyalty and trust." – James Breese"Your ultimate goal with blogging? New leads. Answer your clients' questions, and they'll come to you." – James Breese"Personal branding is the way forward for solo entrepreneurs. Set yourself apart." – Andrew Wallis"Organic search on Google, not social media marketing, is our number one source of leads." – James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of personal trainers and the pivotal role their websites play in generating leads and ultimately, expanding their client base. Whether you're a seasoned trainer or just starting, the insights shared here are bound to transform how you view and utilize your online presence.Timeline Summary:[00:01:09] Role of Website's Homepage[00:02:16] Custom Tailored Content[00:04:09] Importance of Reviews[00:06:34] Effective Web Forms[00:09:40] Calls to ActionKey Takeaways:The Website's Prime Objective: It's not just about showcasing what you offer; it's about engaging visitors with relevant content and capturing their details for future nurturing.Custom Tailored Content: Speak directly to your niche. The more specific, the better your chances of converting visitors into leads.Leveraging Reviews: Utilize success stories and testimonials to build trust and show potential clients the transformations you've facilitated.Web Forms: These are crucial for capturing visitor information. Ensure they're strategically placed and not intrusive.Understanding Your Audience: Use tools like Google Analytics to know who's visiting your site and adjust your content accordingly.Retargeting: A sophisticated tool for keeping your services in front of interested visitors, making your marketing efforts more efficient.Clear Calls to Action: Guide your visitors on what to do next. This could range from downloading a free guide to booking a consultation.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"The prime objective of your website? Engage and capture details for future nurturing." - James Breese"Speak directly to your niche with custom tailored content. Specificity is key." - James Breese"Success stories aren't just testimonials; they're proof of transformation." - Andrew Wallis"Web forms are your first step towards building a relationship. Place them wisely." - James Breese"Understand your audience, adjust your content, and watch your leads grow." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's fast-paced digital world, the speed at which your gym's website loads can be the thin line between gaining a new client or losing them to the abyss of the internet. In our latest podcast episode, we delve deep into the importance of page speed for gym owners, unveiling critical insights and actionable strategies to keep your digital storefront racing ahead. This conversation is a treasure trove of knowledge for anyone looking to enhance their online presence and ensure their website stands out in the crowded digital fitness market.Timeline Summary:[00:01:00] Impact of Slow Page Speed[00:02:00] Ideal Page Speed Stats[00:03:00] Simple Tips for Improving Page Speed[00:06:00] Consequences of Slow WebsitesKey Takeaways:Page Speed Affects User Engagement: A website taking more than three seconds to load can lose over half its visitors.Mobile Optimization is Critical: Most web traffic is mobile, necessitating a mobile-first design approach for websites.Videos and High-Res Images Slow Down Websites: Simplifying media content on your site can significantly boost page speed.Google Page Speed Insights is a Must-Use Tool: This tool offers immediate feedback on your website's performance on both desktop and mobile.Content Delivery Networks (CDNs) Can Speed Up Your Site: Services like Cloudflare can distribute your content globally, reducing load times.Slow Websites Affect SEO Rankings: Google prioritizes user experience, ranking faster websites higher.Free Strategy Help is Available: James and Josh offer free strategy calls to help improve your website's speed and performance.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallGoogle Page Speed InsightsQuotes:"Over half the users will click off a website if it takes over three seconds to load." - James Brees""Faster pages are more efficient and provide a better user experience." - James Breese"You have no excuse not to have a website loading at over 90% for mobile." - James Breese"Simple is better. Check your images and videos to boost site speed." - James Breese"A slow website is like fighting with your hands tied behind your back." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we share invaluable insights on the vital role of learning from mistakes in business and client management. Whether you're a coach, trainer, or entrepreneur, this episode is a treasure trove of lessons on improving your services, communication, and overall business growth. Join us as we dissect the importance of acknowledging errors, adapting strategies, and the transformative power of listening to your clients.Timeline Summary:[00:00:36] Behind-the-Scenes Business Challenges[00:02:00] The Importance of Pacing in Coaching[00:03:00] Admitting Mistakes and Active Listening[00:06:00] Embracing Video Courses for Learning[00:08:00] Project Management and Communication StrategiesKey Takeaways:Acknowledging Mistakes: Recognizing and admitting errors is crucial for growth and trust-building with clients.Client Pacing: Understanding the pace at which clients can absorb and implement advice is key to effective coaching.Active Listening: Actively listening to client feedback allows for necessary adjustments and improves service quality.Service Model Adaptation: Transitioning to a "done for you" model can significantly enhance client satisfaction and results.Leveraging Technology: Utilizing video courses and effective project management tools can streamline learning and operations.Transparent Communication: Establishing clear, consistent channels of communication prevents confusion and fosters accountability.Learning from Feedback: Continuous improvement based on client feedback and mistakes is essential for business evolution.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"Sometimes we aim too high and need to step back and look with fresh eyes." - James Breese"We've given them a Ferrari... but we haven't taught them to drive." - James Breese"Being transparent and honest... is really important for any business." - James Breese"We need this one specific channel designated to getting work done." - James Breese"Learn from your mistakes, look with fresh eyes, listen to your clients, accept feedback." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the transformative journey of Samantha Attard and how she skyrocketed to the top of Google rankings. If you've been wrestling with the enigma of SEO, wondering how to make your mark on the digital landscape, or simply looking for a spark of inspiration to revitalize your online presence, this episode is your beacon. Join us as we peel back the layers of a true success story, revealing actionable insights and the power of a finely-tuned CRM system. Press play now and embark on a journey to the summit of Google's search results!Timeline Summary:[00:00:06] Introduction to Samantha's SEO Journey [00:00:37] Background and Website Transformation [00:01:47] Blog Success and Ranking Insights [00:02:27] Technical SEO and User Experience [00:03:51] Content Strategy and Authority Building Key Takeaways:Technical SEO is Crucial: Behind-the-scenes work on your website can significantly impact your Google rankings.User Experience Matters: Google prioritizes websites that offer a great user experience, including fast loading times and mobile optimization.Content is King: Creating relevant, high-quality content that addresses the needs of your audience can drive your website to the top of search results.Authority Building: Establishing your website as a trusted source in your niche is essential for long-term success.Continuous Optimization: SEO is not a one-time effort; ongoing updates and optimizations are key to maintaining high rankings.Strategic Use of Keywords: Integrating keywords naturally into your content can improve visibility and relevance.Importance of Helpful Content: Providing value through your content not only attracts visitors but can convert them into clients.Websites and Links Mentioned:Strength MattersStrength Matters Free Strategy CallQuotes:"Google is all about user experience...communicate with Google to say that your website exists." - James Breese"Creating content that's easily readable by Google...it's about helping them understand what you're doing." - James Breese"It's all about this journey, and people find your website through content that's helpful and useful." - James Breese"If you want people to come to you, you've got to be helpful, create content like this." - James Breese"You're not going to come to your website and just buy from you straight away...Unless you're helpful, it ain't going to work." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the essential truths of SEO, debunking myths about shortcuts to success and laying out the fundamental strategies for ranking higher on Google. We share their invaluable insights on building a website that not only looks good but performs exceptionally well in search rankings. Press play to uncover the secrets to earning Google's trust, the importance of consistent, quality content, and the technical must-haves for your site's SEO success.Timeline Summary:[00:00:05] Introduction to SEO Myths[00:00:24] The Importance of Quality Content[00:02:28] Earning Google's Trust[00:03:05] Consistency in Content Creation[00:05:14] Technical SEO EssentialsKey Takeaways:No Shortcuts in SEO: Success in SEO requires a long-term commitment to producing helpful and relevant content, not quick fixes.Consistency is Key: Regularly updating your site with quality content is crucial for gaining traction on Google.Technical SEO is Fundamental: Fast page loading speeds and mobile optimization are non-negotiable for ranking higher.Personal Experience Matters: Content written from a personal, expert perspective is valued over AI-generated articles.SEO is Evolving: The landscape of SEO is constantly changing, making it increasingly challenging to rank high without genuine effort and expertise.Websites and Links Mentioned:Strength Matters Free Strategy CallQuotes:"Real businesses keep writing helpful content for years." - Josh Kennedy"You've got to earn Google's trust... You're dating Google." - James Breese"Consistently see consistently what's happening." - James Breese"Speed kills in sports. Speed kills in websites." - James Breese"All show and no go. Something looks pretty doesn't mean it's going to convert." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the crucial topic of selecting the right fitness web designer for your business. With a sea of generic advice out there, we bring clarity and actionable insights to ensure your website not only looks good but also ranks high on Google and converts visitors into clients. If you're tired of navigating through the maze of web design and SEO strategies that don't deliver, this episode is your beacon of light.Timeline Summary:[00:00:20] Importance of Fast-Loading Websites[00:00:46] Discussion on Case Study[00:02:22] Web Design vs. SEO[00:03:53] Choosing the Right Web Designer[00:07:26] Advice on SEO and OptimizationKey Takeaways:Specialization Matters: Opt for a web design company that specializes in the fitness industry to ensure they understand what drives conversions in your niche.Content is King: Your website needs to have marketing and website copy that speaks directly to health and fitness professionals and your target audience.SEO Expertise: Ensure your web designer is knowledgeable in SEO, Google Analytics, and Search Console.Aesthetics vs. Functionality: A beautiful website is not enough; it needs to be optimized for speed and search engine visibility.Ask the Right Questions: Before hiring, question potential web designers on their SEO strategy, targeted keywords, technical issues, and performance metrics.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"What looks pretty doesn't always convert." - James Breese"Hire a website company that specializes in your area and industry." - James Breese"A website's speed and optimization are crucial for SEO success." - James Breese"If your web designer can't answer basic SEO questions, fly away from them as fast as you can." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the transformative world of Artificial Intelligence (AI) and its profound impact on the health and fitness industry. If you're navigating the complexities of integrating AI into your business, or simply curious about its effects, this conversation is a must-listen. Discover insightful perspectives, potential pitfalls, and the fine balance between leveraging technology and maintaining the human touch that defines your brand.Timeline Summary:[00:00:05] Introduction to AI's Growing Influence[00:01:02] AI's Content Creation Conundrum[00:02:13] Google's Crackdown on AI Content[00:04:37] The Balance of AI and Human Input[00:05:54] Personalizing AI to Enhance AuthenticityKey Takeaways:The Ubiquity of AI: AI's integration into various facets of life, including education and content creation, poses unique challenges and opportunities.Content Saturation: The market is flooded with AI-generated content, which often lacks novelty and personal touch, potentially harming your business's online visibility and engagement.Google's Evolving Algorithms: As Google becomes more adept at identifying AI-generated content, the importance of originality and human insight in content creation cannot be overstated.Strategic AI Utilization: While AI can significantly enhance efficiency and idea generation, incorporating personal experiences and expertise ensures content resonates more deeply with your audience.Maintaining Authenticity: The key to leveraging AI without losing your brand's voice lies in blending technology with genuine personal insights and narratives.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"AI has become huge...but there's a balance to be struck." - Josh Kennedy"Millions of blog posts are being created through AI...but it's just regurgitated content." - James Breese"It's killing your fitness business without you knowing it." - James Breese"Combine AI with research and your own expertise." - James Breese "Make sure it's personalized and it's got your voice in it." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we explore the concept of leveraging awareness days to break through what we've affectionately termed "content constipation." If you've ever found yourself struggling for fresh, engaging content ideas, this episode is your beacon of hope. We discuss how integrating awareness days into your content calendar can not only revitalize your content strategy but also connect you more deeply with your audience. Timeline Summary:[00:00:19] Introduction to Awareness Days[00:01:04] Example: World Nutella Day[00:02:37] Personalizing Content[00:03:31] Leveraging Mother's Day[00:04:50] Creative Uses of World Book DayKey Takeaways:Personal Touch: The importance of blending personal interests with professional content to create a more engaging and humanized social media presence.Creative Campaigns: How specific awareness days, like Mother's Day or World Book Day, can be used to craft unique marketing campaigns that resonate with your target audience.Content Constipation: Strategies to overcome creative blockages and keep your content fresh, relevant, and engaging.Engagement Over Information: The shift towards creating content that engages and entertains, rather than solely educates, to build a stronger community around your brand.Upcoming Awareness Days: A look at some key dates in March, such as:3 March 2024 World Hearing Day7 March 2024 Be Heard Day / World Book Day7-10 March 2024 Crufts8 March International Women's Day11-17 March 2024 Brain Awareness Week10 March 2024 Mothers Day UK / Daylight Savings Time Begins (USA)13 March 2024 No Smoking Day15 March 2024 World Sleep Day17 March 2024 St Patrick's Day / Red Nose Day18 March 2024 Awkward Moments Day19 March 2024 Clients Day20 March 2024 International Day of Happiness22 March 2024 World Water Day25 March 2024 Waffle Day29 March 2024 Good Friday31 March 2024 Daylight Savings Time Begins (UK) / Easter SundayWebsites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Break through content constipation by leveraging awareness days in your content calendar." - Josh Kennedy"Not all awareness days are immediately relevant, but they offer a creative playground for engaging content." - Andrew Wallis"Mixing personal interests with professional content humanizes your brand and connects you more deeply with your audience." - Andrew Wallis"Mother's Day and Father's Day are prime examples of how awareness days can fuel powerful marketing campaigns." - Andrew Wallis"Social media should engage and entertain, not just educate. That's where creativity with awareneShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Join us in today's episode as we delve into a six-step framework to turbocharge your email list growth. We're breaking down complex marketing strategies into digestible, actionable steps. This episode is a goldmine for anyone looking to connect with their audience on a deeper level. Whether you're just starting out or aiming to refine your current strategies, you're in the right place for expert insights.Timeline Summary:[00:01:00] Lead Magnet Creation[00:02:39] Funnel Building Insights[00:04:58] Conversation Engagement Techniques[00:06:38] Social Media Promotion Strategies[00:08:26] Weekly Content Creation TipsKey Takeaways:The Importance of Lead Magnets: Crafting an irresistible offer that provides genuine value to your audience is crucial for capturing their interest and contact information.The Essence of a Funnel: A well-structured list-building funnel, from landing page to follow-up emails, is key to delivering your lead magnet and nurturing leads effectively.Fostering Real Conversations: Engaging your audience through thoughtful email sequences encourages genuine interaction, building trust and paving the way for conversions.Organic Promotion on Social Media: Utilizing social media to share your lead magnet in a natural, engaging manner can significantly expand your reach.Consistency in Content Creation: Regularly posting original content establishes your expertise and keeps your audience engaged.Leveraging Email Newsletters: A well-crafted email newsletter can amplify your reach by highlighting new content and driving traffic to your platforms.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Creating something of value...they will give you something of value." - Andrew Wallis"Conversations will lead to conversions." - Andrew Wallis"We don't want to come across as that sleazy salesman." - Andrew Wallis"It's only going to be up there for maybe 48 hours max." - Andrew Wallis"They're becoming extremely popular." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of lead magnets, the secret sauce for fitness professionals aiming to captivate and convert their audience. If you're curious about turning casual browsers into loyal customers, then you simply can't afford to miss this discussion. Join us as we unravel the mysteries of effective lead generation, tailored specifically for health and fitness pros.Timeline Summary:[00:00:25] Introduction to Lead Magnets[00:01:19] Importance of Lead Magnets[00:03:19] Traffic Temperatures Explained[00:06:08] Creating Effective Lead Magnets[00:08:39] Guidance on Starting with Lead MagnetsKey Takeaways:What is a Lead Magnet? A tool used to collect potential customers' contact information by offering them something valuable in return.The Role of Lead Magnets in Marketing: They're crucial for capturing the interest of potential clients, especially in a crowded market like fitness.Understanding Traffic Temperatures: Tailoring your lead magnets based on whether your audience is cold, warm, or hot can dramatically increase their effectiveness.Creating Compelling Lead Magnets: The discussion emphasizes the importance of knowing your audience and creating resources that meet their specific needs.Starting Point for Lead Magnets: For those new to lead magnets, starting with something simple and actionable like a cheat sheet or checklist is recommended.Websites and Links Mentioned:Strength MattersFree  Strategy CallQuotes:"A lead magnet is your first step towards a meaningful conversation with your potential clients." - Andrew Wallis"Understanding your audience's temperature is key to effective lead generation." - Josh Kennedy"The best lead magnets are short, actionable, goal-orientated, and easy to consume." - Andrew Wallis"Lead magnets are not just about collecting emails; they're about starting relationships." - Josh Kennedy"In the crowded fitness market, a well-crafted lead magnet can set you apart." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we explore the art of crafting your fitness empire through the power of signature offers. We'll dissect what a signature offer entails, its significance in standing out, and how it can transform your fitness business. From niche targeting to pricing strategies, we're unpacking eight crucial steps to building a compelling, client-attracting fitness brand. Whether you're a seasoned trainer or just starting, this conversation is your blueprint for success. Let's dive in and unlock the potential of your fitness empire!Timeline Summary:[00:00:25] Signature Offer Defined - Your Unique IP[00:01:43] Niching Down Attracts Ideal Clients[00:03:12] Signature Offers Amplify Attraction[00:08:20] Uniqueness Draws Right Clients[00:10:58] Value-Based Pricing EncouragedKey Takeaways:Signature Offers as Unique Selling Propositions: It's emphasized as a crucial strategy for standing out and not competing on price alone.The Importance of Niching Down: Niching down is presented as a starting point for developing a signature offer that resonates with a specific audience.Examples and Success Stories: The conversation includes references to successful signature offers in the fitness industry, like Joe Wicks' programs, to illustrate the concept's potential for scalability and client attraction.Eight Steps to Crafting a Signature Offer: This includes getting clear on your vision, aligning with your dream client's transformation, designing your signature system, honing in on your uniqueness, pricing based on value, creating an authentic marketing plan, delivering exceptional customer experience, and implementing systems and technology.Uniqueness and Personality in Business: Being genuine and treating clients well are underscored as key to success.Value-Based Pricing: There's a strong encouragement to price services based on value rather than undercutting. This is tied to the perceived value of the transformation offered to clients.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"It's your IP, your intellectual property...a way of establishing our expertise in the industry."​​ - Andrew Wallis "If we can package and create our own signature offer...people want that product, that signature offer."​​ - Andrew Wallis "Align with dream client transformation...make sure that you have your best clients in mind and craft it for them."​​ - Andrew Wallis"Design the signature system and content strategy...map out the journey from starting point to endpoint."​​ - Andrew Wallis"Hone in on your uniqueness...be yourself, showcase your personality that will shine through and attract the right types of clients."​​ - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode of our podcast, where we delve deep into the art and science of marketing your online fitness business in 2024. Whether you're a seasoned pro looking to up your game or just starting out on your fitness entrepreneurship journey, this episode packs a punch with actionable strategies, insider tips, and real-world wisdom to get your business noticed and thriving. Join us as we uncover the secrets to standing out in a crowded digital landscape and learn how to turn your passion for fitness into a profitable venture.Timeline Summary:[00:01:22] Blog Creation Essentials[00:03:32] Mastering Local SEO[00:06:02] Social Media Strategy Simplified[00:08:25] Leveraging Customer Testimonials[00:10:50] Kickstarting a Referral ProgramKey Takeaways:Creating a Value-Packed Blog: Learn why blogging is a cornerstone of digital marketing and how to craft content that attracts and retains your target audience.Optimizing for Local SEO: Discover the importance of local SEO and Google My Business to ensure your fitness service ranks high in local searches.Effective Social Media Presence: Tips on maintaining a consistent and engaging presence on social media without the overwhelm.The Power of Customer Testimonials: Understand how to gather and utilize testimonials to boost credibility and attract new clients.Implementing a Referral Program: Strategies for developing a referral program that rewards your existing clients and attracts new ones.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"96% of websites get no traffic. If you aren't marketing yourself, you're invisible." - Josh Kennedy"Your digital storefront is your website. Don't just rent space on social media." - Andrew Wallis"SEO is helping your future clients find answers to their questions." - Andrew Wallis"Consistency on social media is key, even if it's once a week." - Andrew Wallis"Earn, ask, and reward. The EAR principle for gathering testimonials." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, Josh Kennedy and Andrew Wallis delve into the crucial topic of finding and refining your niche in the crowded fitness industry. With an emphasis on authenticity and leveraging personal passions, they explore actionable strategies for fitness professionals looking to differentiate themselves and attract their ideal clientele. Tune in for a blend of personal anecdotes, expert insights, and practical advice designed to empower you in carving out a unique space within the fitness world.Timeline Summary:[00:00:04] Introduction to Niching Down[00:00:57] Josh's British Military Fitness Niche[00:02:57] Andrew's Transition to Fitness from Corporate[00:03:33] Importance of Clarity in Fitness Niching[00:08:49] Amy Porterfield's Marketing ApproachKey Takeaways:You Are Your Niche: Emphasizing personal interests and strengths is crucial for standing out.Importance of Authenticity: Authentic content resonates more deeply with the target audience.Clarity in Offerings: Clearly defining what you offer and who you serve simplifies marketing efforts.Leverage Personal Stories: Personal anecdotes and experiences can enhance relatability and engagement.Continuous Adaptation: The fitness industry evolves, so niches and marketing strategies should too.Principles Over Tactics: Building a personal brand based on core principles attracts long-term clients.Community and Support: Strength Matters community offers resources for fitness professionals to refine their niching strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"You are your niche. Let your passions guide your fitness journey." - Josh Kennedy"In a saturated market, authenticity is your greatest asset." - Andrew Wallis"Niche down to stand out. It's not just about being different, but being true to yourself." - Josh Kennedy"Your personal story is your unique selling proposition in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of women in fitness, shining a light on those who have successfully carved out unique niches in a saturated market. With International Women's Day just around the corner, there's no better time to explore stories of passion, purpose, and the power of finding one's niche. Whether you're in the fitness industry looking to stand out or simply in search of some truly inspiring tales, this episode is not to be missed.Timeline Summary:[00:00:30] Girls Gone Strong: Building a Strong Niche[00:02:54] Casey Ho's Journey: Pop Pilates & Blogilates[00:05:49] Samantha Attard's Ayurvedic Wellness for Women[00:07:54] Recap: Key Takeaways on Niche BuildingKey Takeaways:Girls Gone Strong: A collective formed over a decade ago, focusing on strengthening women. They offer certification courses aimed at success in the health and wellness space, showcasing the power of a well-defined niche.Casey Ho: The founder of Pop Pilates and Blogilates, Casey turned her passion for Pilates and community building into a thriving online presence. Her journey underscores the importance of innovation and social media in reaching your audience.Samantha Attard: Specializing in Ayurvedic wellness specifically for PMS and period pain relief, Samantha's story highlights the significance of personal experience in defining one's niche in the fitness industry.Websites and Links Mentioned:Girls Gone StrongBlogilatesPop PilatesSpiro CollectiveStrength MattersFree Strategy CallQuotes:"It's all about, as I said, women in fitness who have, who stand out, have really defined their niche." - Josh Kennedy"They had this passion about helping women get stronger, hence the name, but they wanted to share that with other women as well." - Andrew Wallis "Cassie, she felt it a little bit stale and boring. So she added movement to it. And that's how it became pop Pilates." - Andrew Wallis"It's dealing with the Ayurvedic practices, uh, but primarily for PMS and period pain relief." - Andrew Wallis"Just shows that if you can be clear on what you bring to the table, and then you put together the right programming and the right message out there, it's going to have an immediate and a successful impact." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve deep into the world of time management for fitness business owners. If you're spinning multiple plates and feel like you're just a step away from dropping them all, this episode is your lifeline. We've gathered insights from the trenches—real advice and strategies from fitness professionals who've been exactly where you are. Press play to unlock the secrets to optimizing your time, so you can focus on what truly matters: growing your business and living your life to the fullest.Timeline Summary:[00:02:00] Key Time Management Strategies[00:03:00] The Weekly Plan[00:04:11] Time Blocking[00:06:41] Useful Technologies and Apps[00:08:07] Overcoming Time Management PitfallsKey Takeaways:Time Management is Crucial: Every minute counts in running a fitness business. Effective time management can be the difference between success and burnout.Adopt the Weekly Plan: Planning your week in advance, focusing on three main tasks, and breaking them into manageable chunks can significantly improve productivity.Time Blocking: Allocating specific times for specific tasks helps avoid distractions and increases efficiency.Useful Tools: Leveraging technology like Todoist, ClickUp, and Slack can streamline operations and facilitate better communication.Avoiding Overwhelm: When feeling overwhelmed, perform a brain dump to get everything out of your head and onto paper. This helps in prioritizing tasks effectively.Simplicity Works: Sometimes, traditional methods like pen and paper lists can be incredibly effective in managing daily tasks.Flexibility is Key: Allow for some white space in your schedule for unforeseen tasks or emergencies.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Effective time management can be the difference between success and burnout." - Josh Kennedy"Plan your week in advance to tackle the big rocks first." - Andrew Wallis"Time blocking: Your secret weapon against the daily grind." - Andrew Wallis"Overwhelmed? A brain dump can clear your mind for action." - Andrew Wallis"In the simplicity of pen and paper, there's profound productivity." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the realm of client generation for health and fitness professionals, a crucial aspect that could either make or break your business.  Andrew Wallis shares groundbreaking insights derived from his vast experience and a unique perspective on what he terms the "hierarchy of client generation." If you're struggling to attract more clients or simply looking to refine your client acquisition strategies, this episode promises a treasure trove of actionable advice.Timeline Summary:[00:00:36] Mentorship and the Concept's Origin [00:02:46] Level One Activities: The Low Hanging Fruit [00:06:51] Level Two Activities: Expanding Reach [00:09:15] Long-term Strategies: Levels Three and Four Key Takeaways:Mentor Influence: Andrew credits Alan Cosgrove for inspiring the hierarchy concept, emphasizing the importance of mentorship and learning from industry leaders.Client Generation Strategies: The discussion centers on practical strategies across four levels, with a focus on immediately actionable steps for rapid client acquisition.Networking and Direct Engagement: A significant emphasis is placed on direct communication, both through digital means and personal interactions, highlighting the potency of reaching out to past prospects and leveraging current client relationships.Content Creation and Long-term Visibility: The episode touches on the value of content creation, including blogging and social media, as long-term strategies to build authority and attract clients indirectly.Practical Advice: Andrew offers tangible examples and methods, such as the "nine-word email," to re-engage prospects and encourage referrals.Websites and Links Mentioned:Alan Cosgrove's ArticleStrength MattersFree Strategy CallQuotes:"Unlocking client generation is about consistent work, not magic bullets." - Andrew Wallis"Speak to people who know, like, and trust you. It's your biggest asset." - Andrew Wallis"Leverage every conversation; it could lead to a conversion down the line." - Andrew Wallis"Your phone is more than a device; it's your gateway to client acquisition." - Andrew Wallis"Don't wait for clients to come to you. Build it and go get them." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the art of crafting compelling case studies to elevate your fitness business. If you're seeking practical advice on leveraging your client's success stories to boost credibility and attract more clients, this episode is a must-listen. Our comprehensive discussion covered everything from selecting the right client for your case study to putting the final product to work in closing more sales.Timeline Summary:[00:00:24] Importance of Client Case Studies[00:02:00] Choosing the Right Client[00:03:09] Gathering Background Information[00:04:21] Writing Interview Questions[00:09:44] Review and Structure the Case StudyKey Takeaways:Client Selection: Choose clients who have seen significant success and can resonate with your target audience.Background Info: Collect detailed information to frame the story authentically.Interview Questions: Ask open-ended questions focused on the client's journey and success.Video Interviews: They're more engaging and can be repurposed across platforms.Case Study Structure: Ensure a compelling narrative by including challenges, solutions, and results.Use AI with Caution: Personalize any AI-generated content to match your unique voice.Repurposing Content: Utilize the case study across newsletters, social media, and your website to attract potential clients.Mentioned Links:Strength MattersFree Strategy CallQuotes:"It's all well and good talking about how great you are. It's much different when your clients do the talking." - Josh Kennedy"Case studies... have a significant impact on the decision-making process for a prospect." - Andrew Wallis"The job of the case study is to really sell your services and showcase your expertise." - Andrew Wallis"AI is here to stay... but it doesn't come with your voice." - Andrew Wallis"Our buying behavior is driven by emotion, but supported by logic." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, join us as we delve deep into the realm of SEO. Fresh from his adventures in South Africa, James is back to share invaluable insights that could transform the way your gym appears on Google. Whether you're a seasoned SEO veteran or just starting to explore the digital landscape, this episode packs a punch with practical tips and strategies to get your gym noticed by potential members. Timeline Summary:[00:00:06] SEO's Impact on Gyms Explained[00:00:51] Keyword Optimization Strategies[00:05:57] Enhancing Website Speed[00:07:40] Building Internal Linking[00:12:48] Creating Useful ContentKey Takeaways:Keyword Mastery: Identifying and utilizing the right keywords, especially long-tail keywords like "gym membership near me," is crucial for improving your gym's search engine rankings.Compelling Digital First Impressions: Crafting engaging title tags and meta descriptions is essential for attracting clicks from search engine results pages.Optimizing Visual Content: Images and videos should be optimized for both speed and search engines to enhance user experience and page loading times.Speed is of the Essence: A fast-loading website improves user experience significantly, reducing bounce rates and boosting rankings.Strategic Internal Linking: A well-thought-out internal linking structure helps Google crawl and index your pages more efficiently, keeping users engaged on your site longer.User Experience Focus: Ensuring your website is user-friendly, especially on mobile devices, is critical for retaining visitors and improving search rankings.SEO-friendly URLs: Clear and descriptive URLs help both users and search engines understand what your page is about, contributing to better rankings.The Power of Backlinks: Earning high-quality backlinks from authoritative sites boosts your site's credibility and rankings, while removing bad backlinks is equally important.Content is King: Creating valuable, informative content addresses your audience's needs and questions, establishing your gym as a trustworthy source.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"The higher you rank in Google, the more traffic you get to your website." - James Breese"Optimize your images for speed and clarity to boost your website's user experience." - Josh Kennedy"An internal linking structure allows Google to help find your pages more effectively." - James Breese"Creating useful content is the first step towards building trust with your potential gym members." - James Breese"SEO best practices are about creating great content that's fast loading and easily found by Google." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve deep into the crucial world of mobile-friendly websites for gym owners filled with practical advice, and a touch of humor, is an essential listen for anyone looking to boost their online presence and ensure their website isn't just surviving but thriving in today's digital landscape. Don't miss out on this engaging conversation that will not only enlighten you about the importance of mobile optimization but also arm you with the knowledge to elevate your website's performance.Timeline Summary:[00:00:20] The Basics of a Mobile-Friendly Website[00:01:00] The Importance of Mobile Optimization in 2024[00:02:16] Common Pitfalls in Mobile Web Design[00:05:00] User Experience and Content Strategy for Mobile[00:06:00] The Impact of Mobile Optimization on SEOKey Takeaways:Understanding Mobile Optimization: A mobile-friendly website is not just about loading on a phone; it's about adapting to various screen sizes and ensuring a seamless user experience across devices.The Necessity for Gyms: In an era where the majority of web traffic comes from mobile devices, gyms cannot afford to neglect their websites in favor of social media alone.Speed is Key: Fast loading speeds are crucial for mobile websites to retain visitors and improve Google rankings.Content Strategy for Mobile: Content on mobile sites should be concise and easily digestible, designed for skim reading with short paragraphs and relevant information easily accessible.SEO Implications: Mobile optimization is not just a user experience issue but a critical factor in search engine rankings, making it essential for competitive visibility.Websites and Links Mentioned:Google PageSpeed InsightsStrength MattersFree Strategy CallQuotes:"61.21% of all traffic to websites in 2024 is on a mobile device." - James Breese"If your website can't adapt, you need a new web designer." - James Breese"Increases in engagement, conversions, and sales come from good mobile design." - James Breese"It's a mobile-first world. If you're not optimized, you're behind." - James Breese"A fast loading website that's mobile optimized is crucial for ranking highly on Google." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the ever-crucial world of Search Engine Optimization (SEO) with a particular focus on fitness professionals. With the fitness market more saturated than ever, mastering SEO is no longer optional but a necessity for standing out. Whether you're navigating Google, Instagram, or TikTok, understanding SEO's nuances across platforms can make or break your visibility. Tune in as we uncover essential strategies, from leveraging hashtags to crafting quality backlinks, and learn how to elevate your brand beyond the sea of competitors.Timeline Summary:[00:00:24] Importance of SEO for Fitness Pros[00:01:24] Platform-specific SEO Strategies[00:02:34] Niche Down to Stand Out[00:04:10] Quality Backlinks for Trust [00:06:09] SEO: A Marathon with SprintsKey Takeaways:SEO's Broad Relevance: SEO is crucial not just for Google but across all social media platforms.Platform Nuances: Understanding each platform's unique SEO strategies, especially the power of hashtags and keywords, is vital.The Importance of Niching Down: To cut through the noise, fitness professionals must narrow their focus and target a specific audience.Backlinks Build Trust: Earning backlinks from reputable sources can significantly boost your site's authority and search engine ranking.SEO is a Long-Term Game: Consistent and strategic content creation is key, but quick wins are possible with the right approach.Leverage Your Personality: Differentiate yourself by leaning into what makes you unique, whether it's your presentation style or content medium.All Roads Lead to Your Website: Your website should be the cornerstone of your online presence, backed by a solid SEO strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Mastering SEO is not just for Google. It's essential across all platforms." - James Breese"In a saturated market, niching down isn't just advisable; it's necessary." - James Breese"Your unique personality is your secret weapon in the SEO game." - Andrew Wallis"Quality backlinks are like a referral program of trust for your site." - James Breese"Think of SEO as a marathon, but don't be afraid to sprint when needed." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.Timeline Summary:[00:00:06] Introduction to Keyword Research[00:00:44] Importance of Long Tail Keywords[00:02:53] Finding What People Search For[00:06:08] Creating Specific, Niche Content[00:08:30] Key Points for Gym OwnersKey Takeaways:Keyword Research Simplified: Understanding the fundamental concept of using specific search terms to enhance visibility online.The Power of Long Tail Keywords: Importance of targeting specific, detailed searches rather than broad, generic terms.Tools for Discovery: Utilizing free and paid tools to uncover what potential clients are searching for, including Google's auto-suggest feature, Answer the Public, SEMrush, and Ahrefs.Content Creation Strategy: The necessity of creating content that answers the specific questions and needs of your target audience to improve search rankings.Analyzing Keyword Effectiveness: Learning how to select keywords based on their search volume and relevance to your niche, aiming for less competitive, niche-specific phrases.Application to Business Goals: Aligning keyword research and content creation with your business objectives, such as selling gym memberships or promoting specific services.Keeping It Simple: The importance of not overcomplicating the process, focusing on what your audience is actually searching for rather than what you think they should know.Websites and Links Mentioned:Strength MattersFree Website AuditGoogle Search ConsoleAnswer the PublicSEMrushAhrefsQuotes:"Keyword research is about finding the terms and words that people use to search for what you offer." - James Breese"90+ percent of all pages in Google don't get found organically because it's not content people are searching for." - James Breese"To rank higher, you've got to choose keywords with less competition and more specificity." - James Breese"Think about the questions your clients always ask; there lie your most valuable keywords." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of the Strength Matters podcast, James Breese and Josh Kennedy delve into the invaluable fitness and life lessons James garnered from his exhilarating experience at the over-40s cricket world cup. Whether you're a seasoned athlete or a fitness enthusiast seeking to maintain your edge, this episode is a treasure trove of insights that underscores the profound impact of fitness on performance, the importance of adaptability, and the beauty of sports in forging unforgettable experiences. Timeline Summary:[00:01:08] World Cup Experience: Unforgettable and Phenomenal[00:03:01] Training Insights: The Assault Bike's Power[00:05:35] Cardio Fitness Impact: Skill Preservation in Heat[00:09:17] Recovery Techniques: Embracing Mobility and Cold Water TherapyKey Takeaways:The Importance of Preparation: Proper training and preparation can significantly enhance performance, but unexpected challenges like illness can disrupt the best-laid plans.The Role of Cardiovascular Fitness: A high level of fitness not only improves overall performance but also helps in maintaining skills under physically demanding conditions.Adaptability in Training: Incorporating various fitness protocols, such as the assault bike, can lead to significant improvements in agility, stamina, and weight management.Recovery Strategies: Implementing recovery techniques like mobility exercises and cold water therapy plays a crucial role in ensuring athletes can perform consistently at high levels.Lifestyle and Performance: The episode highlights how lifestyle choices impact athletic performance, emphasizing the need for a balanced approach to fitness and health.Team Dynamics and Personal Accountability: Sharing recovery practices and training insights can foster a supportive team environment, enhancing overall group performance.Continuous Improvement: The journey of athletic improvement doesn't end with a single event; it's about constantly setting new goals and addressing areas of weakness.Websites and Links Mentioned:James Breese's InstagramStrength Matters Strength Matters Training SystemQuotes:"The fitter you are, the greater the gap between you and opposing players." - James Breese"Cardiovascular fitness is really important... It's surpassed my love for the rowing." - James Breese"If you're playing sports, if you're not fit enough, irrespective of skill level, it's going to impact your decision-making and performance." - James Breese"The biggest thing to set you apart... is your weight and your level of cardiovascular fitness." - James Breese"Don't neglect mobility and your weight... those are the three takeaways Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive into the transformative power of weight vests for weight loss, a journey embarked upon by our very own James Breese. If you've been grappling with shedding those stubborn pounds and are in search of a novel, yet profoundly effective method, press play. Discover how James, with the assistance of a weight vest, navigated his way to not just weight loss but a comprehensive lifestyle adjustment, all while gearing up for the cricket world cup. This episode isn't just a testament to weight loss; it's about reinventing your approach to health and fitness.Timeline Summary:[00:00:05] Introduction to Weight Vest Weight Loss [00:02:00] Determining Calorie Deficit[00:05:00] The Weight Vest Protocol Revealed[00:07:00] Adjusting the Weight Vest for Progress[00:08:19] Adapting the Method for Office WorkersKey Takeaways:Calorie Deficit First: Before considering a weight vest, know your calorie maintenance level. James highlights the importance of tracking food intake to maintain a deficit.Weight Vest Protocol: Wearing a weight vest for at least 8 hours a day coupled with a 30-minute weighted walk enhances NEAT (Non-Exercise Activity Thermogenesis), aiding in weight loss.Gradual Increase: To counteract plateauing, increase the weight of the vest weekly, aligning with weight loss progress.Adherence and Patience: Consistency with the calorie deficit and weight vest use, even through weight loss plateaus, is crucial for results.Adaptation for Different Lifestyles: For those unable to wear a weight vest all day, aiming for 10,000 steps and incorporating a 30-minute weighted walk daily is advised.Quotes:"You are what you eat, but also what you carry. Weight vests change the game." - James Breese"Understanding your calorie deficit is the first step to losing weight, not the last." - James Breese"Wearing a weight vest 8 hours a day turned my body into a fat-burning machine." - James Breese"Adding weight to the vest as you lose weight tricks the body and keeps the progress going." - James Breese"It's not about quick fixes but sustainable changes. A weight vest is a tool, not the solution." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the often overlooked topic of water weight and how certain foods can drastically impact your weight fluctuations. If you've ever found yourself puzzled by sudden changes in your weight despite sticking to your diet, this discussion between James Breese and Josh Kennedy will shed light on the mysteries of water retention and food intolerances. Their insights are not only enlightening but also relatable, making it a must-listen for anyone on a wellness journey.Timeline Summary:[00:00:06] Introduction to Water Weight and Diet Impact[00:01:00] Normalcy of Daily Weight Fluctuations[00:02:00] Anecdotes of Personal Water Weight Experience[00:04:00] The Role of Food Intolerances[00:09:00] Managing Diet and Identifying IntolerancesKey Takeaways:Daily Fluctuations Are Normal: Water weight can make your weight fluctuate by 1 to 5 pounds daily.Personal Experiences Matter: James shares firsthand how his weight fluctuates significantly due to water retention, emphasizing the impact of food choices.Food Intolerances: Recognizing and understanding your body's reactions to certain foods are crucial in managing water weight.Importance of Food Diary: Keeping a food diary can help identify patterns and potential intolerances.Making Informed Choices: Awareness and understanding of how certain foods affect your body can help you make better dietary decisions.Not Just Calories: It's not only about calorie intake but also about how specific foods interact with your body.Advice for the Journey: Don't get discouraged by weight fluctuations; understanding your body's responses is key to progress.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Water weight can fluctuate by up to 5 percent daily, which is perfectly normal." - James Breese"I am the world's worst for water weight retention." - James Breese"You may be losing fat but getting disheartened because the scale isn't moving due to extra water weight." - James Breese"Every now and then, you just want to live a little, despite knowing the consequences." - James Breese"Understanding what foods cause water retention can significantly change your approach to dieting and weight loss." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive deep into the mysteries of web traffic with us in this groundbreaking episode. Discover who truly dominates the internet and how you can leverage this knowledge to skyrocket your website's visibility. Whether you're a fitness professional, a budding entrepreneur, or simply fascinated by the digital world, this episode is your golden ticket to understanding the web's intricate dynamics. Don't miss out on our expert insights and actionable advice. Listen now and transform the way you approach online visibility!Timeline Summary:[00:01:40] The Ultimate Traffic Sources Revealed[00:04:17] Why Google Reigns Supreme[00:06:08] The Downfall of Social Media Marketing[00:07:31] Niche Markets vs. Lifestyle Choices[00:08:42] The Golden Rule: Google, Google, GoogleKey Takeaways:Google's Dominance: Google is the unrivaled king of web traffic, commanding a staggering 63.41% share. Understanding how to optimize for Google search is crucial.The Fall of Organic Social Media Reach: Social media platforms are increasingly "pay to play," making it challenging for businesses, especially in the fitness industry, to gain visibility without significant ad spend.The Importance of SEO: A well-optimized website can be your most powerful tool in capturing and converting traffic into leads and customers.The Role of Niche Markets: Products with a constant demand, like baby bibs, can thrive on platforms like Facebook due to the ever-present market need.Seasonal Trends in Fitness: Consumer interest in fitness services fluctuates throughout the year, affecting marketing strategies and outcomes.The High Cost of Facebook Advertising: The supply and demand dynamics on Facebook have driven up ad costs, making it less accessible for small businesses.The Strategic Advantage of Owning a Website: In an era where social media platforms can falter, having a website ensures you maintain control over your digital presence.Websites and Links Mentioned :Strength MattersFree Strategy CallQuotes:"If you're not found on Google, you're missing out." - James Breese"Social media strategies now are a pay to play game." - James Breese"Fitness is not an easy sell; it's a luxury item." - James Breese"Every single day, there's someone's having a baby. So it's a constant market to fill." - James Breese"Get yourself a website and get yourself found on Google." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve into the groundbreaking formula that's set to revolutionize the way gyms and personal trainers approach business growth. Whether you're just starting out or looking to elevate your existing operations, James Breese shares an insightful, simplified strategy that promises to unlock unprecedented growth and success. Tune in as we dissect this formula, T x C x S, and explore actionable steps to drive traffic, boost conversions, and skyrocket sales!Timeline Summary:[00:00:06] Introduction to the Growth Formula[00:00:39] Explaining T x C x S[00:01:00] Traffic: The Starting Point[00:02:21] Conversions: Turning Leads into Gold[00:07:35] Sales: The Art of ClosingKey Takeaways:Traffic, Conversion, Sales: Unpack the three critical components of the formula where attracting the right traffic, converting leads, and sealing the deal in sales define the growth trajectory of any business.Universal Applicability: Discover how this formula isn't just for gyms but can revolutionize any business model, from personal training to even a shoe cleaning service.Lead Magnets and Conversion Optimization: Learn the importance of creating valuable content and resources to convert website visitors into potential customers.Offline Marketing Strategies: Recognize the value of optimizing offline strategies and referrals before diving into digital marketing expenses.Simplicity in Sales Process: Embrace a streamlined approach to the sales process, prioritizing automation and efficiency to enhance customer conversion and retention.Links and Websites Mentioned :Strength MattersFree Strategy CallQuotes:"Business growth equals T times C times S. It's that simple." - James Breese"Not all traffic is equal. Aim to convert the higher number into leads." - James Breese"What do I do with this traffic? That's where conversions come into play." - James Breese"The best things sometimes come from referrals and networking events." - James Breese"We want to simplify the process... Let the automation do its thing." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of fitness newsletters. Whether you're a seasoned fitness professional or just starting, this episode will guide you through creating a compelling newsletter that grows your business. With invaluable insights and practical tips, James, Josh and Andrew reveal the secrets to engaging your audience, nurturing leads, and ultimately, enhancing your fitness business's success. Don't miss out on their expert advice. Press play now and discover how to revolutionize your fitness newsletter strategy!Timeline Summary:[00:00:06] Introduction to Fitness Newsletters [00:01:00] The Importance of Email Marketing[00:03:07] Nailing Your Niche [00:05:23] Newsletter Infrastructure Setup [00:09:20] Growing Your Subscriber Base Key Takeaways:Purpose-Driven Content: Understand the core purpose of your newsletter to provide value to your audience.Consistent Scheduling: Commit to a regular posting schedule to maintain engagement and reliability.Engaging and Relevant Naming: Choose a newsletter name that resonates with your target audience and reflects the content's essence.Infrastructure is Key: Utilize the right tools and platforms for data collection and distribution, ensuring your newsletter reaches your audience effectively.Growth Strategy: Focus on building your subscriber base organically, starting with friends and family, and expanding through social media and direct outreach.Test Before Launch: Ensure all links and content work as intended to maintain professionalism and user trust.Utilize AI Tools: Leverage AI, such as ChatGPT, for creative input and efficiency in naming and content generation.Websites and Links Mentioned :Strength MattersFree Strategy CallQuotes:"Email marketing has been the most predictable for 20 plus years." - James Breese"If you haven't got an email list... you're potentially leaving money on the table." - James Breese"The newsletter is a really important part of the marketing puzzle in 2024 and beyond." - James Breese"What job is your newsletter solving?" - James Breese"Getting your first 1000 subscribers is the hardest thing to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the enduring power of email as the most reliable marketing channel for health and fitness businesses. If you're looking for actionable insights to skyrocket your business growth and nurture your audience effectively, pressing play on this episode is a must.Timeline Summary:[00:00:05] Introduction to Email Marketing's Endurance[00:00:22] The Downfall of Social Media Engagement[00:02:21] Email vs. Social Media Metrics[00:05:01] The Value of Email Subscribers[00:06:14] Practical Tips for Growing Your Email ListKey Takeaways:Email's Unmatched Reliability: Despite the rise of social media, email remains the most consistent and direct way to reach your audience.Decline of Social Media Engagement: Engagement on social media platforms has significantly dropped, making email a more stable and effective channel for direct communication.The Power of One Email Subscriber: One email subscriber is equivalent to 1,000 social media followers, highlighting the importance of building and nurturing your email list.Segmentation is Key: Segmenting your email list allows for targeted, relevant communication, increasing engagement and conversion rates.Actionable Growth Strategies: Simple yet effective strategies for list growth include leveraging your existing network, utilizing social media bios, and creating compelling lead magnets.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Email marketing: The old giant quietly ruling the digital age." - James Breese"A single email subscriber > 1,000 social media followers." - James Breese"In the realm of clicks and opens, email reigns supreme." - Josh Kennedy"Segmentation: The secret sauce of effective email marketing." - Andrew Wallis"Build your list, build your business." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.Timeline Summary:[00:00:06] The Future of AI in Marketing[00:00:22] Avoiding AI Pitfalls[00:02:17] The Rise of Short-Form Video[00:03:24] Personalizing Your Brand[00:05:32] Building Trust Through ContentKey Takeaways:Authenticity Over AI: The conversation kicks off with a critical look at how AI-generated content, while prolific, often lacks the unique voice and authenticity that truly resonates with audiences.Short-Form Video's Dominance: Short, engaging video content on platforms like Instagram, TikTok, and YouTube is highlighted as a non-negotiable strategy for capturing attention in the digital age.The Essence of Brand Building: Through humor and candor, James and Andrew stress the importance of infusing personal flair into your content to cultivate a brand that's both memorable and trustworthy.Trust as the Ultimate Currency: The trio converges on the idea that trust, cultivated through consistent, high-quality, and personalized content, is foundational to converting followers into clients.SEO and Platform-Specific Content: A pivotal strategy discussed is the balance between mastering SEO for broad visibility and creating platform-specific content that engages and retains the audience.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"In a world of AI-generated content, be true, be authentic." - James Breese"Short-form video content is not optional; it's essential." - James Breese"Lean into your personality; that's your brand's secret weapon." - Andrew Wallis"Trust is built on consistency, reliability, and authenticity." - James Breese"Optimize for Google first; dominate locally, then expand." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and  Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.Timeline Summary:[00:01:04] Ideal Posting Frequency for X (Twitter)[00:03:24] Instagram Strategy for 2024[00:04:24] TikTok's Demand for Content[00:05:11] YouTube Content Strategy[00:06:17] The Enigma of Facebook PostingKey Takeaways:The Importance of Frequency: Posting frequency is crucial across all platforms, but it's vital not to overwhelm your audience.Platform-Specific Strategies: Each social media platform has its unique posting frequency for optimal engagement, from X (Twitter) to YouTube.Quality vs. Quantity: While frequency is essential, understanding the balance between quality and quantity is key to leveraging platforms like Instagram and TikTok effectively.Consistency is Key: Choose one platform to start with, focus on consistent posting, and then scale up as feasible.Utilizing a Team: Managing frequent posts across multiple platforms can be overwhelming, highlighting the importance of having a dedicated content team.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Understand the frequency of posting right, that's where we're starting." - James Breese"Post as often as you want on X to see what hits, and then take that good content onto other social media platforms." - James Breese"Instagram: posts and reels 1-2 times a day, stories 2-4 times a day." - James Breese"TikTok is a content machine; they want you to post close to three times a day." - James Breese"YouTube: one short video a day, and one long form video a day, but not within five hours of each other." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode of the Strength Matters Podcast, where today we're diving into the transformative world of content marketing for fitness professionals. If you've ever wondered why your fitness brand isn't achieving the reach or impact you desire, this episode is your roadmap to change that. Join us as we unravel seven compelling reasons why embracing content marketing can elevate your fitness business to new heights.Timeline Summary:[00:01:36] Nurtures and Converts Leads[00:03:00] Educates Potential Customers[00:06:29] Marketing Is Scalable and Long-Term[00:07:57] Often Cheaper in the Long-Term[00:11:11] Word of Mouth Enhancement[00:12:39] Competitors Are Already Doing ItKey Takeaways:Content Marketing Defined: A strategy aimed at creating and sharing valuable content to attract and engage a defined audience, with the goal of driving profitable customer action.The Power of Nurturing Leads: Content marketing is crucial in converting unaware individuals into leads by providing valuable information that aids in building trust and establishing a relationship.Education as a Tool: Educating your audience not only establishes your authority but also helps potential customers understand how you can solve their problems.Scalability and Sustainability: High-quality content marketing efforts are evergreen, offering long-term benefits with increased traffic and authority on search engines.Cost-Effectiveness: Compared to traditional advertising, content marketing often presents a more affordable option with greater ROI, especially in the long term.Enhancing Word of Mouth: Exceptional content gets shared, increasing your brand's visibility and reach without additional cost.Staying Ahead of the Competition: In a rapidly evolving digital landscape, not engaging in content marketing puts you at a disadvantage against both direct competitors and influencers in the fitness industry.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Content marketing is about helping them solve problems. It's all about creating awareness." - James Breese"Your whole purpose...is to help attract new leads, new potential customers through your website, into your funnel." - James Breese"Content doesn't cost us anything monetary to put up...we spend significant amount of time on doing that ourselves." - Andrew Wallis"Create great content people want to share and enjoy. They will share it with the world." - James Breese"Every personal trainer, gym owner, and fit pro I know moans about influencers. But what are they doing? Content marketing." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of Strength Matters Podcast, we dive into the world of lead magnets, inspired by none other than Arnold Schwarzenegger himself. Yes, you heard it right, Arnie's doing lead magnets in 2024! Join us as we dissect his strategy and draw valuable lessons for our own marketing endeavors.Timeline Summary:[00:01:00] Arnold Schwarzenegger's Lead Magnet Discovery[00:02:00] Analyzing Arnie's Workout Guide Lead Magnet[00:03:00] The Power of Capturing Email Addresses[00:04:00] Calculating Potential Earnings from Arnie's Strategy[00:07:00] James Downloads the Pump Club AppKey Takeaways:Arnold's Lead Magnet Strategy: Utilizing a simple one-page workout guide to capture email addresses.Email Capture Importance: Recognizing the value of email addresses for marketing and sales.Monetizing Email Lists: Understanding the potential revenue from a large email list.Simple Lead Magnets: Emphasizing the effectiveness of straightforward lead magnets like workout plans.Follow-Up Strategy: Stressing the significance of nurturing leads through consistent communication.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"No matter what you're doing, no matter how big your audience is on social media, what Arnie's doing is driving them to get a conversion in terms of a lead." - James Breese"He's capturing email addresses and that's the number one thing he's doing." - Josh Kennedy"If Arnie's doing it, you guys sure as hell should be doing it too." - James Breese"Lead magnets, while James is looking up his app, you know, a simple workout plan, a simple nutrition guide, meal plan, something like that, right?" - Josh Kennedy"Don't just let it go crickets and don't communicate with your list." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the art of running a successful awareness marketing campaign, inspired by none other than the giants of entertainment, Star Wars, and our very own adventure at the Over Forties Cricket World Cup in South Africa. If you're keen on understanding how to capture and engage your audience, create lasting memories, and leverage your personal experiences to boost your business or brand, this episode is your goldmine.Timeline Summary:[00:00:20] Star Wars Acolyte Campaign[00:02:10] Cricket Matters Awareness Strategy[00:03:04] Three-Pronged Authority Approach[00:04:03] Vlogging for Viral Success[00:07:01] The Acolyte's TimelineKey Takeaways:Leveraging Popular Culture: We kick off with a nod to Star Wars' latest series, "The Acolyte," to illustrate the power of a well-executed awareness campaign.Behind-the-Scenes Vlogging: Learn how personal experiences and vlogging at the Over Forties Cricket World Cup were used to create a buzz and establish authority in the cricket community.Strategic Content Creation: Discover the importance of creating content that resonates with your audience, serves a purpose, and fosters community engagement.Building an Online Presence: Insights into how viral content can significantly increase website traffic and lead to higher engagement rates.Future Plans for Cricket Matters: A sneak peek into upcoming strategies for Cricket Matters, including website redesign and targeted content creation.The Power of Networking: Understanding the impact of networking and how it can lead to new business opportunities and collaborations.Call to Action: Encouragement to think about how you can apply these strategies to your own business or personal brand for increased awareness and growth.Websites and Links Mentioned:Cricket MattersFree Strategy CallQuotes:"If Star Wars and Disney are doing it, why aren't you?" - James Breese"Creating authority, expertise, and credibility through a three-pronged approach: player, coach, and content creator." - James Breese"Over a hundred thousand views on Facebook alone for our vlogs. It's about creating memories and sharing experiences." - James Breese"What network are you a part of, and how can you embed yourself more into that network as a trusted expert?" - James Breese"Our purpose is to create memories for these guys to share their memories. That's what I try to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we delve into the transformative power of public speaking for gym owners. Fresh off an enlightening trip to Serbia, James Breese shares not just his travel experiences but also invaluable insights into how public speaking can fundamentally change the way you connect with your audience, establish your expertise, and ultimately, grow your business. Whether you're looking to overcome your fear of public speaking, convert more leads, or simply make authentic connections, this episode is packed with actionable advice that you can start applying today.Timeline Summary:[00:01:37] Authentic Connection Through Speaking[00:03:53] Growing Your Business via Public Speaking[00:04:58] Establishing Expertise Onstage[00:07:41] Overcoming the Fear of Public Speaking[00:10:08] Converting Leads Through SpeakingKey Takeaways:Serbia's Surprising Delights: James kicks off with his unexpected love for Serbia, highlighting the importance of openness to new experiences.Authentic Connections Matter: Face-to-face interactions at events forge deeper relationships than any online interaction ever could.Authority and Credibility: Speaking engagements position you as an expert in your field, enhancing trust and respect from your audience.Marketing Over Monetary Gain: Viewing public speaking as a marketing tool rather than a direct revenue stream can lead to long-term business growth.Facing Your Fears: Overcoming the fear of public speaking is a rite of passage that can open numerous doors and opportunities.Lead Conversion Strategies: Utilizing public speaking as a platform to demonstrate expertise and value can significantly boost lead conversion rates.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Social media is good, but to develop a real human connection, you've got to meet people in person." - James Breese"Public speaking solidifies your position as an authority." - Andrew Wallis"When you're invited on stage, it establishes your credibility and expertise." - James Breese"The more you do something, the better you get at it." - Andrew Wallis"People may not know you enough, may not like you enough, and may not trust you enough yet to do business with you." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy that has significantly amplified their engagement rates and conversion success. If you're on the hunt for a fresh, highly effective method to connect with potential clients and transform them into loyal members, this episode is your golden ticket. Press play now and embark on a journey that could redefine the way you approach marketing in the fitness industry.Timeline Summary:[00:00:06] Introduction to WhatsApp for Lead Generation [00:00:47] Email vs. WhatsApp Open Rates [00:02:00] The Free Strategy Playbook Offer [00:03:39] Automation and System Setup [00:05:30] High Conversion Rates in Person Key Takeaways:WhatsApp's Superior Open Rates: With a staggering 98% open rate, WhatsApp dwarfs traditional email marketing's 25-40%.The Power of Automation: Automating WhatsApp messages can streamline the lead nurturing process, making it efficient and effective.Personal Contact Information is Key: People are less likely to provide fake information via WhatsApp, ensuring higher quality leads.Integration with CRM Systems: This strategy feeds directly into CRM systems, allowing for sophisticated tracking and follow-up.The Importance of Public Speaking: Leveraging public speaking engagements can significantly boost the effectiveness of this strategy.Follow-up is Crucial: Even with high engagement rates, follow-up is necessary to maximize conversion.Upcoming Webinar for Deeper Dive: A promised webinar will offer a step-by-step guide on setting up and optimizing this WhatsApp marketing strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"WhatsApp has a 98% open rate compared to email's 25-40%." - James Breese"Automation in WhatsApp can revolutionize how we nurture leads." - James Breese"Quality of leads is higher on WhatsApp; people give real numbers." - James Breese"Integrating WhatsApp with CRM systems elevates your marketing hub." - James Breese"Public speaking boosts WhatsApp strategy effectiveness; it's about trust." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode where we dive deep into the world of local SEO specifically tailored for gym and studio owners. If you're struggling to make your mark in the digital world and want your fitness business to be the first thing potential clients see when they search online, this episode is your golden ticket. Join us as we unravel the mysteries of SEO content, keywords, and much more, ensuring your gym or studio isn't just another fish in the vast ocean of the internet.Timeline Summary:[00:01:32] Writing Effective SEO Content[00:03:00] Importance of Local Content Creation[00:04:15] Optimizing Content for Users[00:06:05] Role of Social Media in Local SEO[00:07:50] Analyzing Content EffectivenessKey Takeaways:Understanding SEO: SEO stands for Search Engine Optimization, crucial for making your business visible on search engines like Google and Bing.Content is King: Creating SEO-focused content is not just about filling pages with keywords but providing valuable answers to your local community's questions.Keywords Matter: Identify and use keywords that potential clients are searching for, such as "gym near me" or "best personal trainer in Cardiff."Social Media Influence: A strong social media presence can enhance your SEO efforts by driving traffic to your website and increasing your business's trustworthiness.The Power of Backlinks: Earning backlinks from reputable sites boosts your site's authority and search engine ranking.Measuring Success: Use tools like Google Analytics to track your website's traffic and see if your SEO efforts are paying off.Content Marketing: This strategy positions you as an expert in your field, attracting more traffic, and ultimately, paying clients.Websites and Links Mentioned:Strength MattersFree Strategy CallAnswer the PublicGoogle AnalyticsGoogle Search ConsoleQuotes:"SEO content has a specific purpose to be found in search engines." - James Breese"97 percent of all web pages were not found on Google in the last 30 days." - James Breese"Creating content locally helps answer the questions people are searching for." - James Breese"All roads lead to Rome when it comes to your website." - James Breese"Content marketing...positions us as the expert, which will then lead into becoming paying clients." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode, where today we dive deep into the realm of digital marketing with the incredibly knowledgeable Matt Diamante. As a digital strategist and entrepreneur, Matt has mastered the art of leveraging SEO, social media, and comprehensive digital strategies to not just grow businesses, but to revolutionize them. If you're ready to discover the secrets behind exponential social media growth, the critical importance of a strong online presence, and actionable SEO strategies that really work, you won't want to miss this episode. Press play to unlock the potential of digital marketing for your fitness business and learn from one of the industry's best.Timeline Summary:[00:00:23] Matt's Background and Journey[00:02:15] Starting Juice Box Advertising and Plaid Zebra[00:14:56] Explosive Social Media Growth[00:30:26] Embracing SEO for Business Growth[00:31:09] The Synergy of SEO and Social MediaKey Takeaways and Insights:Consistent Content Creation is Key: Regular posting on social media can dramatically improve your online presence and brand recognition.The Crucial Role of a Website: Having a home base for your business online is the first step toward establishing a solid online presence.SEO and Blogging Aren't Dead: They remain powerful tools for driving traffic and improving Google rankings.Diversify Your Digital Strategy: A mix of SEO, social media, and email marketing can safeguard your business against algorithm changes and market shifts.You Don't Need to Start with Everything: Focus on building one aspect of your digital presence at a time for sustainable growth.The Importance of Internal Linking: Properly linking content within your site can significantly boost your SEO efforts.Branding is Overrated for Small Businesses: Focus more on delivering value and being consistent across all platforms.Websites and Links Mentioned:HeyTonyHeyTony's InstagramStrength MattersQuotes:"I'm putting my money where my mouth is. I'm going to start doing my own SEO." - Matt Diamante"If you want a sustainable business, it's not just SEO or social media or email marketing. It's kind of a combination of everything." - Matt Diamante"Blogging is dead, blogging doesn't work, that strategy from 2007, they're wrong." - Matt Diamante"Branding doesn't matter as much for like a local, smaller business." - Matt Diamante"You need a home base, right? If you don't have a physical location slash website, then nobody's going to be able to find you." - Matt DiamanteShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.Timeline Summary:[00:00:04] Introduction to Planning and Preparation[00:01:05] Entering Quarter Two: Strategy Unveiled[00:02:09] Reflecting on Past Successes[00:03:18] Scoring Personal Development[00:07:09] The 90-Day Intent Planner ExplainedKey Takeaways:The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.Timeline Summary:[00:00:00] Unleash the FAQs[00:03:00] FAQs Boost SEO [00:06:00] Reddit and Quora [00:07:00] Crafting Concise Content[00:08:00] Key Takeaways   Key Takeaways:FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Unleash the power of FAQs to transform content gold." - Josh Kennedy"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis"Craft concise content: Quality over quantity is key." - Andrew Wallis"Optimize your keywords and elevate your content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve into the crucial world of Google reviews and their undeniable impact on local businesses, with a special focus on gyms and fitness centers. Join us as James Breese and Andrew Wallis from Strength Matters unravel the secrets behind leveraging these reviews to skyrocket your business's online visibility and customer trust. Whether you're a seasoned business owner or new to the digital marketing arena, this episode packs a punch with actionable insights and easy-to-implement strategies that promise to transform your approach to online reviews. Timeline Summary:[00:00:48] Contrasts in Business Review Strategies[00:02:30] Benchmarking and Aiming for More Reviews[00:03:29] Secret Bonus Hack for Reviews[00:04:40] Photo Reviews: A Golden StrategyKey Takeaways:The Power of Recent Reviews: Recent Google reviews significantly boost local businesses' rankings across various sectors, not just gyms.Strategy Contrast: Many businesses fail to recognize the importance of Google reviews, while those who focus on generating organic, positive reviews see substantial traffic increases.Benchmarking for Success: Aim for at least one review a week to outdo competitors and enhance your Google Maps ranking.Engagement is Key: Replying thoughtfully to every review increases your business's trustworthiness on Google.Photo Reviews Enhance Visibility: Encouraging clients to post photos with their reviews can turbocharge your business's online presence.The Personal Touch Matters: Sending personalized thank-you cards to reviewers can foster goodwill and enhance word-of-mouth marketing.Continuous Improvement: Always look for ways to innovate in gathering and utilizing reviews to stay ahead in the digital space.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Google reviews can skyrocket your local business's online visibility." - James Breese"Aim for at least one review a week to stand out." - James Breese"Engaging thoughtfully with reviews signals your business's legitimacy." - James Breese"Photo reviews turbocharge your online presence." - James Breese"Personal touches in marketing foster goodwill and enhance visibility." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode of our podcast, we embark on an adventurous journey through the revitalization of Cricket Matters, our beloved sister fitness company. Through a detailed case study, we dive into the why and how of transforming a simple test project into a leading name in the fitness industry. If you're intrigued by the process of breathing new life into a business, curious about the intricacies of strategic growth, or simply a fan of cricket, this episode is tailor-made for you.Timeline Summary:[00:01:00] Initial Success and Setback[00:02:00] The Lean Startup Approach[00:04:00] Strategic Revamp Plans Unveiled[00:06:00] Defining Services and Google StrategyKey Takeaways:Cricket Matters started as a lean startup experiment, quickly proving its potential by attracting clients through simple digital efforts.After a brief hiatus, the decision to revamp was driven by newfound inspiration and the realization of the unique position Cricket Matters holds in the fitness and cricketing worlds.The revamp strategy emphasizes speedy, content-rich website design and clear definition of services to improve Google rankings and user experience.Focused content creation, including blog posts, podcasts, and a strong YouTube presence, are identified as key tactics for engagement and authority building.Understanding the difference between strategy (the overarching plan) and tactics (individual actions) is crucial for effective digital marketing.The journey promises to be a "warts and all" adventure, offering transparent insights into the challenges and solutions encountered along the way.This episode is an invitation to listeners to learn and apply these strategies to their businesses, regardless of the industry.Websites and Links Mentioned:Strength MattersFree Website Audit Quotes:"We're not just peddling ideas; we're showing you, step by step, how we grow." - James Breese"It was a lean startup approach... It did its job." - Andrew Wallis"Blogging is far from dead. Google sends a lot of traffic to businesses via blog posts." - James Breese"Strategy is the overarching theme... Tactics is the individual implementation." - James Breese"Make sure you're passionate and do something yourself that amplifies what you're trying to do." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode where we unpack the profound impact of data analytics in steering marketing strategies! If you're eager to discover how real-time data can redefine your business growth, this episode is your treasure trove. Join us as we delve behind the scenes of Cricket Matters, revealing the tangible benefits of leveraging tools like Google Search Console and advanced email metrics to optimize and revitalize marketing efforts.Timeline Summary:[00:01:18] Data Review, Google Search Console[00:02:00] Website Performance Insights [00:06:00] Email Metrics Discussion [00:11:00] Content Strategy Planning Key Takeaways:Google Search Console as a Necessity: Discover how this tool provides invaluable insights into website traffic and user engagement, which are crucial for tweaking marketing strategies.Impact of Email Marketing: Learn from the staggering success of targeted email campaigns, which boast high open and click-through rates, underscoring the importance of engaging content.Understanding Audience Search Behavior: Gain a clearer picture of what potential customers are searching for, allowing for more focused content creation that directly addresses user needs.The Power of Data in Content Strategy: See real examples of how data-driven insights lead to better content alignment with audience interests, significantly boosting online visibility.Long-Term Data Analysis Benefits: Realize the long-term benefits of regularly checking and analyzing marketing data to stay ahead in a competitive market.Audience Re-engagement Strategies: Strategies for re-engaging an audience through effective communication and tailored content.Future Planning Using Insights: How current data influences future marketing tactics and content planning for better alignment with audience needs.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Harness the hidden power of Google Search Console to revolutionize your marketing efforts." - James Breese"Incredible stats with email marketing show the power of engaged audiences." - Andrew Wallis"Knowing what your audience searches for is like having a roadmap to their needs." - James Breese"Data is not just numbers, it's the voice of your potential customers." - James Breese"Every piece of data tells a story, make sure you're listening." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into the world of digital marketing with us in today's episode, where we peel back the curtain on our strategic content creation process. From the initial data analysis to the final touches of a blog post, discover how we harness the power of SEO to dominate Google rankings and amplify our message across multiple platforms. Whether you're a content creator, a marketer, or just curious about the mechanics of digital content, this episode packs a wealth of actionable insights tailored just for you!Timeline Summary:[00:01:10] Discussing Blogging and Content Multiplication [00:02:04] SEO Tactics and Content Depth [00:03:00] Expanding Content into Multimedia [00:04:43] Data-Driven Content Strategy Key Takeaways:Content Starts with Data: Understanding what your audience is searching for is crucial. Our strategies are heavily data-driven, targeting specific keywords to meet the audience's needs.Blogging as a Keystone: A well-crafted blog post not only boosts SEO but also serves as a springboard for creating varied content like videos, podcasts, and social media posts.SEO Optimization: Detailed, well-researched articles with a focus on SEO can drastically improve your visibility and ranking on search engines.Content Multiplication: Transform a single piece of content across different formats to maximize reach and engagement without reinventing the wheel.Sustainable Marketing: Content creation is a cost-effective marketing strategy compared to paid advertising, offering more sustainable and long-term benefits.Leverage Existing Content: Regular updates and repurposing old content can keep it relevant and improve site traffic.Community Engagement: Encouraging audience interaction through comments, shares, and reviews can significantly enhance visibility and brand loyalty.Websites and Links Mentioned:Strength MattersCricket MattersQuotes:"Content creation starts with data—it's about what people need and seek." - James Breese"A single blog post can become a pillar for a multitude of content forms." - Andrew Wallis"SEO isn't just about visibility; it's about answering the real questions people have." - James Breese"Turning data into content is where the real magic happens." - Andrew Walli"If content is king, then data is its crown." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!Timeline Summary:[00:00:42] Frizzo Website Launch[00:01:21] Staging and Testing[00:04:28] SEO and Google Rankings [00:06:34] Cricket Matters Revamp [00:07:55] Website Health and Speed Key Takeaways:Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.Websites and Links Mentioned:Strength MattersWebsite AuditFree Strategy CallQuotes:"Launching a new website involves more than just going live; it's about creating a fully functional, error-free environment." — James Breese"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese"SEO isn't just an add-on; it's a crucial foundation for your website's visibility and success." — James Breese"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we're simplifying the complex world of link building. Whether you're trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!Timeline Summary:[00:00:05] SEO and Link Types Overview[00:01:18] Three Types of Links Explained[00:02:00] Importance of Efficient Internal Links[00:04:20] What Are Backlinks and Toxic Links?Key Takeaways:Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.Inbound and Outbound Links: Inbound links boost your website's authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site's reputation.Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Links tell Google you're an authority and you take good care of your website." — James Breese"Internal links make your website efficient for Google to crawl." — Andrew Wallis"Earn your links, don't buy them. Google knows the difference." — James Breese"Toxic links are like bad cholesterol for your website's health." — James Breese"A good linking structure equals better traffic, leads, and sales." — James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!Timeline Summary:[00:00:40] Introduction to Cricket Matters [00:02:29] Ahrefs Tool Introduction [00:03:43] Website Health Score Reveal [00:06:08] SSL Certificate Importance [00:13:02] Final Health Score and Next Steps Key Takeaways:Understanding Website Audits: The episode breaks down how to perform a website audit using Ahrefs, illustrating the importance of regular site checks to maintain and improve website health.SEO Essentials: Learn about critical elements like SSL certificates, HTTPS vs. HTTP links, and the impact of these on your site's security and Google ranking.Practical Demo: A real-time demonstration of fixing errors on a website, showcasing how quick interventions can drastically improve site health.User Experience Focus: The discussion emphasizes that Google values user experience highly, which includes fast loading times, mobile responsiveness, and secure browsing with HTTPS.Resources for Improvement: James and Josh provide resources and tips for listeners to conduct their own audits and highlight when it's wise to seek professional help.Importance of Continuous Monitoring: The podcast stresses the need for ongoing website reviews to ensure the site remains optimized and performs well against competitors.Websites and Links Mentioned:Ahrefs WebsiteFree Website AuditQuotes:"Optimizing your site's health is like maintaining your personal health; both need regular checks and timely actions." — James Breese"Even the smallest website error can impede your SEO progress; it's crucial to fix these quickly." — James Breese"Your website's backend is as important as the content on the front. Google cares about both!" — Josh Kennedy"HTTPS is not just a prefix; it's a shield against potential threats to your website." — James Breese"A good user experience starts with a well-structured, securely linked website." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system