Podcast appearances and mentions of Josh Kennedy

Have You Considered my Servant Job 1:6-9, 1 Peter 4:11-13 Josh Kennedy

Josh Kennedy, a former AFL player and the captain of the Australian kabaddi team will lead his team for the upcoming Pro Kabaddi League exhibition match. They will be competing against the Pro Kabaddi League players from India at John Cain Arena on December 28, 2024.

In this episode, Josh Kennedy and James Breese dive into the fascinating connection between tight lats and poor batting performance. With insights ranging from anatomy to practical exercises, they explore how addressing this common issue can transform your game. Whether you're a weekend player or a serious cricketer, this episode is a must-listen!You'll Learn:The role of the latissimus dorsi muscle in your back and how it influences not just your posture but your bat speed and control.How relaxation and tension at the right moments are critical for quick, powerful batting strokes.How stiff lats can lead to rounded shoulders, poor posture, and a slower, clunky bat path.Easy tests and exercises to identify and alleviate tight lats, helping you stay agile and injury-free.Key Takeaways:As one of the largest muscles in the body, tight lats can restrict your arm movement, decrease bat speed, and disrupt timing.Being "fast and loose" allows for fluid movements and precise strikes, similar to techniques used by elite athletes like Manny Pacquiao.Stiff lats lead to a restricted back path, forcing batsmen to hit the ball awkwardly, often leading to dismissals.Tight lats not only create poor posture but also disconnect the power generated from your legs, affecting overall performance.Simple tools like a "LAT test" and targeted stretching can address muscle stiffness, improving your batting technique and reducing injury risk.Quotes:"The lats are some of the biggest muscles, if not the biggest muscle in the body, essentially.""If you're stiff, you're slow. If you're loose, you're fast." "Tight lats stop you from getting your arms back, which increases tension and affects your bat speed."Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode of the Cricket Matters Podcast, Josh Kennedy and James Breese dive into why movement quality should take precedence over technique in cricket. They explore the impact of physical traits on performance, injury prevention, and coaching strategies, with real-life examples to illustrate their points.You'll Learn:How movement quality directly affects performance and serves as a predictor for injury risk. Learn why professional sports teams prioritize movement assessments before focusing on technique.Insights into the subjective yet vital concept of "moving well," with examples from elite cricketers like Joss Butler and Jimmy Anderson. Understand why movement elegance often correlates with exceptional performance.How movement and physical trait assessments shape coaching strategies. Find out why addressing physical limitations can resolve technical struggles more effectively than tweaking techniques.Key Takeaways:Elite athletes succeed not just because of technique but because their movement patterns support their physical demands. A well-moving athlete is less prone to injury and more likely to excel.Athletes often struggle with technique due to unaddressed physical limitations, such as restricted mobility or lack of strength. Tailoring physical training can unlock better technical execution.Previous injuries are the top predictors of future injuries. Improving movement quality can reduce the likelihood of injuries and ensure longevity in sports.For athletes like women cricketers, strength limitations can hinder performance. Simple adjustments, such as using lighter bats, can make a significant difference.Movement screenings and physical assessments offer a data-backed baseline for coaching decisions. This approach ensures that training programs address specific needs effectively.Quotes:"Movement quality dictates performance and is a predictor of injury risk.""You need to move well first because moving well dictates how you perform.""Simple changes, like lighter bats, can transform an athlete's performance."Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode, Josh Kennedy and James Breese explore the critical role of core strength in enhancing cricket performance. They dive into how a strong core powers your game, reduces injury risk, and connects your upper and lower body for better movement and control.You'll Learn:How core strength amplifies your power, enabling harder hits, faster bowling, and improved accuracy. It's not just about aesthetics; a strong core is the foundation of dynamic athletic performance.Why the core is the "powerhouse engine" of the body, protecting you from injuries by stabilizing movement and enhancing balance. Learn how a weak core can increase injury risks, particularly in rotational sports like cricket.About practical tests like the two-minute plank to measure core endurance. These assessments highlight the importance of foundational strength for maintaining posture and performance throughout long matches.Why mastering the basics, like muscular endurance, is essential before moving to advanced training. Emphasizing foundational exercises ensures long-term strength and resilience.Key Takeaways:A strong core allows cricketers to generate more force and power, improving batting, bowling, and throwing efficiency. It's essential for maximizing performance in high-intensity situations.The core links the upper and lower body, enabling seamless transfer of weight and power during cricket-specific movements. This connection is vital for both performance and injury prevention.The two-minute plank is a benchmark for static core strength. Without it, players risk poor posture and reduced stamina during long matches.Visible abs don't equate to functional strength. Effective core training focuses on stability, endurance, and power—not just appearance.Tests like the trunk stability push-up evaluate the ability to stabilize the trunk during movement, providing insights into overall athletic readiness.Quotes:"A weak core means you're not going to be as powerful or generate as much force.""If you can't hold a two-minute plank, your core endurance isn't strong enough for cricket.""Core strength isn't about six-pack abs; it's about function and performance."Read more on our blog here!Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode, Josh Kennedy and James Breese dive into the essential role of lower body strength in cricket. They discuss the limitations of traditional barbell squats for cricketers and present a tailored approach to developing leg strength, agility, and power for optimal performance on the field.You'll Learn:Traditional barbell squats can compromise mobility and lead to injuries. Learn why they're better suited for collision sports and how they may hinder cricket-specific movements.Why shoulder mobility and T-spine extension are critical for effective squats and how poor form can lead to reduced performance.The stages of squat progression starting with bodyweight and goblet squats, designed to improve form, strength, and endurance without risking injury.The connection between strong legs, power transfer, and improved batting, bowling, and fielding abilities.Key Takeaways:Barbell back squats may not align with the demands of cricket, as they often cause lower back issues and limit agility. Mobility and proper form are more critical than heavy loads.Goblet squats with 25% of body weight for 25 reps are an excellent starting point for cricketers to build foundational strength and technique.Adding incremental load through progressive squat stages improves endurance and integrates core and leg strength for functional performance.Poor squat form can lead to a compromised batting or bowling stance, reducing power and precision. Focus on mobility first to avoid these pitfalls.Proper lower body strength enhances power transfer from the ground to the bat or ball, crucial for hitting sixes or achieving faster bowling speeds.Quotes:"If you don't have a strong set of legs and core, how is that going to translate to actual power and movement?""You need fast, mobile, agile shoulders, whether you're batting, bowling, or fielding.""If you lack lower body strength and power, it's not going to correlate to the game of cricket."Read more on our blog here!Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode, Josh Kennedy and James Breese welcome back Kent coach Toby Radford to explore his article in Wisden Magazine. Toby shares fascinating insights into why left-handed batsmen are outperforming their right-handed counterparts in county cricket and how the data could reshape training and strategies in the game.You'll Learn:The stats revealing left-handers' superior performance, with bowlers requiring significantly more deliveries to dismiss them compared to right-handers.How right-handed bowlers' angles and the increasing use of wobble seam affect the effectiveness of deliveries against left- and right-handed batsmen.How innovative coaching techniques are helping right-handers adapt to challenging conditions, including changes in stance and alignment.How team line-ups, recruitment, and match strategies can benefit from incorporating more left-handed batsmen into the mix.Key Takeaways:Left-handed batsmen take nearly twice as many deliveries to dismiss compared to right-handers across most counties, with seven of the top ten batsmen in county cricket being left-handed.Many bowlers lack the ability to effectively challenge left-handers, with right-arm bowlers often defaulting to less effective angles and techniques.Coaches should encourage bowlers to practice against both right- and left-handed batsmen, honing specific skills like creating angles and maintaining wrist control.Right-handed batsmen can mitigate challenges by altering their guard, stance, and strategy to better counter the angles and movements of right-handed bowlers.Incorporating left-handers into the batting order can disrupt opposition strategies, especially in white-ball cricket where field adjustments and bowling lines are more critical.Quotes:"Thirteen of the eighteen counties take significantly longer to dismiss left-handers compared to right-handers—this isn't just a trend, it's a pattern.""Left-handers are thriving in county cricket because bowlers aren't as practiced at delivering effective angles and swings to challenge them.""Recruiting left-handers isn't just a tactic—it's becoming a necessity for competitive teams."Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

Welcome to another episode! Josh Kennedy and James Breese dive into the often-overlooked importance of warm-ups and cool-downs in cricket, especially when it comes to injury prevention. They explore key strategies and actionable tips backed by research to help cricketers stay fit and perform at their best.You'll Learn:How a strategic 15-20 minute warm-up can reduce injuries by 36.6% and why dynamic, targeted movements are crucial for cricketers.How each joint's mobility and stability impacts the body as a whole, and why addressing the hips, T-spine, and shoulders is key for cricketers.How exercises like planks, dead bugs, and glute bridges prepare your body for optimal performance by engaging your core and supporting muscle synergy.Why static stretching after games or workouts is essential, including tips on holding stretches for a minimum of two minutes to achieve tissue change and recovery.Key Takeaways:Research shows a strategic warm-up can reduce injuries by over 36%, highlighting its importance in a cricket training regimen.Warm-ups should be dynamic and movement-based, while cool-downs should be static, focusing on longer-held stretches for recovery.Prioritize warming up the hips, shoulders, and T-spine to prevent common cricket-related injuries.Core activation improves coordination between muscles, reducing strain on other areas like the back and hamstrings. Static stretching for two or more minutes post-activity helps prevent stiffness and promotes long-term flexibility and recovery.Quotes:"Warm-ups and cool-downs are often overlooked to people's peril. A little extra time can save you a lot of trouble later.""Think of warm-ups and cool-downs like bookends—they should match and support each other.""Dynamic stretching gets you moving, while static stretching helps you recover and stay flexible."Read more on our blog here!Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode, Josh Kennedy and James Breese discuss proven off-season weight loss strategies for cricketers. James shares his personal journey of shedding weight while maintaining performance, along with actionable tips that cricketers of all levels can implement.You'll Learn:Why "you can't out-train a bad diet" and how understanding your maintenance calories sets the foundation for sustainable weight loss. Discover how small changes in your calorie deficit can yield big results over time.The impact of daily steps, weight-vest walks, and non-exercise activity thermogenesis (NEAT) on fat loss, and how these simple habits can accelerate progress.How intermittent fasting can be a flexible strategy for managing calories without feeling deprived, along with tips on tailoring it to suit your lifestyle and needs.How using a weight vest can trick your metabolism into maintaining a calorie deficit more effectively, based on the Gravitostat theory, without needing to drastically reduce food intake.Key Takeaways:Knowing your maintenance calories through trial and error is the key to creating a sustainable deficit. Use online calculators as a starting point, but fine-tune based on your unique needs.Focus on a high-protein diet and adjust your weekly calorie average to balance occasional indulgences while staying on track.Even with occasional slip-ups, maintaining an overall weekly deficit ensures progress. Adjust the next day's intake to balance any overages.Daily walks, especially with added weight, contribute significantly to fat loss and help maintain a consistent calorie deficit without over-restricting food.The off-season is the best time to focus on weight loss for cricketers, enabling optimal performance levels before the pre-season.Quotes:"You can't out-train a bad diet. Nutrition is the foundation of weight loss.""It's not about perfection. One bad day doesn't ruin your week—adjust and keep going.""The best time to lose weight for cricketers is in the off-season, not pre-season or in-season."Read more on our blog here!Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

In this episode, Josh Kennedy and James Breese dive deep into the world of explosive strength and power for cricket. They discuss why explosiveness is critical for cricketers at every level and explore practical exercises and strategies to build dynamic power effectively.You'll Learn:How explosiveness impacts batting, bowling, and fielding, and why dynamic movement is essential in modern cricket. The hosts highlight how foundational strength builds the base for explosive power.The mistakes cricketers make when trying to build power, including skipping foundational strength or focusing too much on tactics without a clear strategy.Plyometric exercises, kettlebell swings, med ball throws, and sprinting as powerful tools for developing dynamic movement and speed.How to structure explosive strength training depending on the cricket season and why even in-season work is critical for maintaining performance.Key Takeaways:Without adequate strength, training for explosiveness can lead to poor results and potential injuries. Building a base is non-negotiable.Exercises like hops, jumps, and kettlebell swings are effective starting points for developing explosive power, especially when done with proper progression.While Olympic lifts can be useful, most cricketers lack the mobility and expertise required. Alternatives like kettlebell jerks and pendulum swings are safer and just as effective.Pre-season training can be more intensive, with explosive workouts 3–4 times a week. In-season work should focus on maintenance with 1–2 sessions weekly.Techniques like deceleration lunges and single-leg strength work help improve movement quality and prepare the body for explosive actions.Quotes:"Cricket is a game of explosiveness—hitting harder, running faster, and moving dynamically on the field.""We don't need cricketers back-squatting; functional movements like front squats and kettlebell swings work better and are safer." – James Breese"Plyometric training is a must for explosive power, but your body has to be ready for it first." – James BreeseRead more on our blog here!Find James on: Instagram: @jamesbreese Twitter: @_jamesbreese To learn more about Cricket Matters and download your FREE copy of The High-Performance Handbook, please visit www.cricketmatters.com

Melbourne will host Australia's first-ever Pro Kabaddi League exhibition match, with tickets going on sale tomorrow. Premier Jacinta Allan announced the event alongside Minister for Tourism, Sport, and Major Events Steve Dimopoulos, Indian Consul General Dr Sushil Kumar and AFL icons Campbell Brown and Josh Kennedy. Scheduled for 28 December this year at John Cain Arena, the "Pro Kabaddi Melbourne Raid" will follow the Boxing Day Cricket Test match, giving fans another major sporting spectacle.

In this episode, Drew and Josh Kennedy discuss the man and the book of Zephaniah. Zephaniah was known as an orator as he effectively conveyed God's truth to others. The guys will examine what Zephaniah did and how he responded to the storms of life.--Visit our linktree: https://linktr.ee/scatteredabroadnetwork Visit our website, www.scatteredabroad.org, and subscribe to our email list. "Like" and "share" our Facebook page: https:// www.facebook.com/sapodcastnetwork Follow us on Instagram: https://www.instagram.com/ the_scattered_abroad_network/ Subscribe to our YouTube channel: The Scattered Abroad Network Contact us through email at san@msop.org. If you would like to consider supporting us in any way, don't hesitate to contact us through this email.Bradley Smith Information: Hickory Grove facebook: https://www.facebook.com/share/h5ZJexQ5Ra1kih5c/?mibextid=LQQJ4d Peanut's Breakfast & BBQ: https://www.facebook.com/share/6SMnzMmvqqJLxqCR/?mibextid=LQQJ4

In this episode, Drew and Josh Kennedy discuss the man and the book of Zephaniah. Zephaniah was known as an orator as he effectively conveyed God's truth to others. The guys will examine what Zephaniah did and how he responded to the storms of life.--Visit our linktree: https://linktr.ee/scatteredabroadnetwork Visit our website, www.scatteredabroad.org, and subscribe to our email list. "Like" and "share" our Facebook page: https:// www.facebook.com/sapodcastnetwork Follow us on Instagram: https://www.instagram.com/ the_scattered_abroad_network/ Subscribe to our YouTube channel: The Scattered Abroad Network Contact us through email at san@msop.org. If you would like to consider supporting us in any way, don't hesitate to contact us through this email.Bradley Smith Information: Hickory Grove facebook: https://www.facebook.com/share/h5ZJexQ5Ra1kih5c/?mibextid=LQQJ4d Peanut's Breakfast & BBQ: https://www.facebook.com/share/6SMnzMmvqqJLxqCR/?mibextid=LQQJ4

On Grand Final Eve, we reflect on a massive week for JB and Billy - kicking off with Max Gawn and West Coast's Josh Kennedy at the Grand Final Rumble. Topics Brayshaw asks what have you ruined then Brownlow Medalist Patrick Cripps phones in. We make members of the audience at the Precinct Hotel sing for Grand Final Tickets, and Collingwood's Darcy Moore is in studio. Topics Brayshaw is back asking about your Grand Final losses, AFL CEO Andrew DIllon joins the chaos at the Grand Final Rumble, and we flashback to 2016 for a Grand FInal-themed joke from Billy to close the showSee omnystudio.com/listener for privacy information.

2024 is the year of the Bloods; Jude and Gus chat with Mick Molloy, Nick Smith, Micky O and Josh Kennedy.See omnystudio.com/listener for privacy information.

JB and Billy were live at the Precinct Hotel in Richmond for our Grand Final Rumble. We of course kick things off with the All Sports Report, then Max Gawn and Josh Kennedy join the boys on stage - with the Premiership Cup. Ian Kenny from the Birds of Tokyo has a quick chat, and Stephen Milne pops up out of the crowd for a yarn as well. Then we give away a $5000 Crossray BBQ Kitchen with a very special quiz. JB has a very funny story about Dane Swan and the 2010 drawn Grand Final, then Channel 7 Chief Footy Reporter Mitch Cleary has all the news heading into the big game. Stevie Johnson comes up on stage for a chat, and we have a sing-along challenge for Grand Final tickets. AFL CEO Andrew Dillon joins the boys and gives his tip for the game, then Billy finishes with a joke.See omnystudio.com/listener for privacy information.

Josh Kennedy brought the premiership cup in the studio on 3AW Breakfast. See omnystudio.com/listener for privacy information.

Josh Kennedy brought the premiership cup in the studio on 3AW Breakfast. See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Braden Ingram, Patrick Cripps, Josh Kennedy, Coaches Corner with Scott Camporeale, Liam McBean, Ned McHenrySee omnystudio.com/listener for privacy information.

Bickley and Marotta talk Cardinals and are joined by Mark Schlereth and The Black Moods singer Josh Kennedy.

Josh talks about his band's journey from local Valley band to national success, working with The Doors, and more.

The iconic Eagle Josh Kennedy was announced as the official presenter of the Premiership Cup for 2024. We catch up with the big man to see what life is like up north, and to see the cup!See omnystudio.com/listener for privacy information.

From Wayne Jackson Studios, Adam and Michael are joined for a live show by a trio of AFL superstars - Demons captain Max Gawn, Bulldogs Hall of Famer Brad Johnson and Swans great Josh Kennedy. Hosted on Acast. See acast.com/privacy for more information.

Juri, Bevo, and Alan return for another packed episode the week before the initiation of the 2024 AFL Finals! They kick things off with the big news of Chad Wingard announcing his retirement after 218 games. The trio takes a look at this year's AFL Grand Final ambassadors and the legendary figures set to present the coveted awards on the day, including; Geelong great Steve Johnson handing out the Norm Smith Medal, four-time Premiership coach David Parkin awarding the Jock McHale Medal, and Geelong's 1963 Premiership captain Fred Wooller presenting the Ron Barassi Medal. Plus, West Coast Premiership player and goal-kicking legend Josh Kennedy will award the Premiership Cup.The hosts also take a look into the fixture of the first week of finals with detailed previews of the upcoming clashes: Port Adelaide vs Geelong, Bulldogs vs Hawks, Sydney vs GWS, and Brisbane vs Carlton!00:00 - Intro01:18 - Chad Wingard Resigns 07:27 - Premiership Cup Ambassadors & Presenters12:40 - Port Adelaide vs Geelong Preview22:38 - Western Bulldogs vs Hawthorn Preview30:47 - Sydney vs GWS Preview41:27 - Brisbane vs Carlton Preview54:30 - Grand Finalist + Premiers Predictions55:46 - Outro Follow our socials:Twitter/X:https://twitter.com/mojosports_ Instagram:https://www.instagram.com/mojosportsnetwork/AFL Instagram:https://www.instagram.com/mojosportsafl/Facebook:https://www.facebook.com/mojosportsnetwork/Our Website: https://www.mojosports.com.au/ Hosted on Acast. See acast.com/privacy for more information.

An emergency pod as our stellar live show lineups just got even better - hello, Mark Ricciuto!That's right, Roo will be joining Port and Essendon legend Gavin Wanganeen plus ABC Adelaide's Julian Schiller for our incredible Adelaide live show.On top of that - Melbourne - with Demons skipper Max Gawn, Bulldogs Hall of Famer Brad Johnson and Swans champion Josh Kennedy. ADELAIDE - SAT, AUG 31 - RHINO ROOM - 3PM Tickets at https://www.trybooking.com/events/landing/1257826MELBOURNE - SUN, SEPT 1 - BASEMENT COMEDY CLUB - 4PMTickets at https://www.trybooking.com/events/landing/1257830 Hosted on Acast. See acast.com/privacy for more information.

Deebs & Mads are back in the Image Online Studios to review the win over the Crowd. The great man Josh Kennedy joins us in the studio and we talk everything else Sydney Swans.Thanks to our sponsors Dingo Landscapes & Design, On Stone & Pragmatic Thinking Hosted on Acast. See acast.com/privacy for more information.

From Wayne Jackson Studios, Adam and Michael look at all of the footy news. The eight is finally settled, Josh Rachele proves that football and comedy don't mix plus the Giants coach who lives in a van down by the river. Don't forget our live shows. ADELAIDE - SAT, AUG 31 - with Gavin Wanganeen and Julian Schillerhttps://www.trybooking.com/events/landing/1257826MELBOURNE - SUN, SEPT 1 - with Max Gawn, Brad Johnson and Josh Kennedy https://www.trybooking.com/events/landing/1257830 Hosted on Acast. See acast.com/privacy for more information.

Are you ready to take your website's health from mediocre to exceptional? Tune in as we take you behind the scenes of a live website audit. Whether you're a web novice or a seasoned pro, this episode will equip you with the knowledge to optimize your site, boost its performance, and climb the SEO ladder. Don't miss out on these practical insights that could transform your digital presence!Timeline Summary:[00:00:40] Introduction to Cricket Matters [00:02:29] Ahrefs Tool Introduction [00:03:43] Website Health Score Reveal [00:06:08] SSL Certificate Importance [00:13:02] Final Health Score and Next Steps Key Takeaways:Understanding Website Audits: The episode breaks down how to perform a website audit using Ahrefs, illustrating the importance of regular site checks to maintain and improve website health.SEO Essentials: Learn about critical elements like SSL certificates, HTTPS vs. HTTP links, and the impact of these on your site's security and Google ranking.Practical Demo: A real-time demonstration of fixing errors on a website, showcasing how quick interventions can drastically improve site health.User Experience Focus: The discussion emphasizes that Google values user experience highly, which includes fast loading times, mobile responsiveness, and secure browsing with HTTPS.Resources for Improvement: James and Josh provide resources and tips for listeners to conduct their own audits and highlight when it's wise to seek professional help.Importance of Continuous Monitoring: The podcast stresses the need for ongoing website reviews to ensure the site remains optimized and performs well against competitors.Websites and Links Mentioned:Ahrefs WebsiteFree Website AuditQuotes:"Optimizing your site's health is like maintaining your personal health; both need regular checks and timely actions." — James Breese"Even the smallest website error can impede your SEO progress; it's crucial to fix these quickly." — James Breese"Your website's backend is as important as the content on the front. Google cares about both!" — Josh Kennedy"HTTPS is not just a prefix; it's a shield against potential threats to your website." — James Breese"A good user experience starts with a well-structured, securely linked website." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode, where we dive deep into the intricacies of SEO for fitness professionals. Today, we're simplifying the complex world of link building. Whether you're trying to enhance your website's visibility or aiming to outmaneuver competitors in Google rankings, understanding the types of links and their roles can elevate your online presence. Join us as James Breese and Josh Kennedy, along with Andrew Wallis, unravel the significance of internal, inbound, and outbound links, and guide you through the nuances of toxic and broken links. Press play now to transform your website into a Google favorite!Timeline Summary:[00:00:05] SEO and Link Types Overview[00:01:18] Three Types of Links Explained[00:02:00] Importance of Efficient Internal Links[00:04:20] What Are Backlinks and Toxic Links?Key Takeaways:Types of Links: Learn about internal, inbound, and outbound links—each plays a crucial role in website authority and user retention.Internal Links: These are pivotal for SEO as they help Google crawl your website more efficiently, enhancing user experience and site navigation.Inbound and Outbound Links: Inbound links boost your website's authority by other sites referencing yours, whereas outbound links show your resourcefulness and credibility.Toxic Links: Understand the harm toxic links can cause to your SEO efforts and how to use Google's disavow tool to protect your site's reputation.Strategic Link Building: Discover the importance of earning quality backlinks naturally through valuable content creation like blogging.Link Building Techniques: Learn modern strategies like appearing on podcasts or collaborating with other webmasters to gain quality links.SEO Best Practices: Emphasize regular audits of your link health to avoid penalties from Google and maintain a robust online presence.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Links tell Google you're an authority and you take good care of your website." — James Breese"Internal links make your website efficient for Google to crawl." — Andrew Wallis"Earn your links, don't buy them. Google knows the difference." — James Breese"Toxic links are like bad cholesterol for your website's health." — James Breese"A good linking structure equals better traffic, leads, and sales." — James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Dive into this episode where we dissect the intricacies of launching and revamping websites to maximize performance and visibility. Whether you're mulling over a new website or contemplating revamping an existing one, this episode serves as a masterclass in understanding the critical steps from conception through to going live and beyond. Join us as we unravel two distinct case studies—Frizzo and Cricket Matters—and share expert insights to elevate your online presence!Timeline Summary:[00:00:42] Frizzo Website Launch[00:01:21] Staging and Testing[00:04:28] SEO and Google Rankings [00:06:34] Cricket Matters Revamp [00:07:55] Website Health and Speed Key Takeaways:Pre-Launch Testing: Before going live, it's crucial to conduct a thorough staging process, which includes testing links and functionality to ensure no errors that could impact user experience.SEO Essentials: Integrating tools like Google Analytics and Search Console right from the start is vital for tracking and improving your website's search engine performance.Optimization for Mobile and Desktop: Confirm that the site works flawlessly across all devices to cater to a broader audience.Feedback Loop: Utilize initial user testing with a small group to gather valuable feedback and make necessary adjustments.Content Must-Haves: Ensure your site includes essential pages like About Us, Contact Us, and Privacy Policies to meet user expectations and legal requirements.Post-Launch Monitoring: After the site goes live, continuous monitoring and tweaking based on user interaction and site performance are necessary.Platform Considerations: While platforms like Wix or Squarespace might be good starting points, WordPress is recommended for scaling, optimizing, and customizing your website extensively.Websites and Links Mentioned:Strength MattersWebsite AuditFree Strategy CallQuotes:"Launching a new website involves more than just going live; it's about creating a fully functional, error-free environment." — James Breese"Ensure every aspect of your site works perfectly on both mobile and desktop to provide a seamless user experience." — James Breese"SEO isn't just an add-on; it's a crucial foundation for your website's visibility and success." — James Breese"Feedback is invaluable—use it to refine and perfect your site post-launch." — Josh Kennedy"First impressions online are crucial; optimize your site to make a powerful impact from the first click." — Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Are you struggling to come up with fresh content ideas for your blog, social media, or newsletters? In this episode, we dive into the power of turning your frequently asked questions (FAQs) into compelling blog posts. Join us as we explore the benefits, strategies, and tools for leveraging FAQs to enhance your content marketing game.Timeline Summary:[00:00:00] Unleash the FAQs[00:03:00] FAQs Boost SEO [00:06:00] Reddit and Quora [00:07:00] Crafting Concise Content[00:08:00] Key Takeaways   Key Takeaways:FAQs as Content Catalysts: Start by identifying questions from clients or prospects to seed your content creation process effectively.SEO Supercharge: Incorporate FAQs into your blog posts to demonstrate expertise and improve search engine rankings, leveraging tools like SEMrush or UberSuggest for keyword optimization.Community Insights: Explore platforms like Reddit and Quora to uncover trending topics and engage with audience questions for content inspiration.Crafting Quality Content: Aim for a balance between delivering value and brevity, focusing on succinct yet informative posts tailored to audience needs.Optimization Strategies: Optimize keywords and encourage audience engagement to maximize the reach and impact of your content.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Unleash the power of FAQs to transform content gold." - Josh Kennedy"FAQs aren't just questions, they're SEO superchargers." - Andrew Wallis"Reddit and Quora: Where community questions spark content ideas." - Andrew Wallis"Craft concise content: Quality over quantity is key." - Andrew Wallis"Optimize your keywords and elevate your content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, Josh Kennedy and Andrew Wallis have an insightful discussion that every gym owner needs to hear. If you're looking to elevate your gym's online presence and attract more clients through effective content marketing, this episode is your goldmine. Join us as we dive deep into seven actionable tips that are not just theory but practices that have been tested and proven in the fitness industry.Timeline Summary:[00:00:05] Focus on SEO[00:02:25] Know Your Audience[00:03:51] Swipe Competitors' Best Topics[00:06:11] Optimize for Search Intent[00:07:35] Create a Content Calendar[00:09:37] Promote Content Across Channels[00:11:14] Quality Over Quantity in Word CountKey Takeaways:SEO is Crucial: Start with SEO to ensure your content gets found. Focus on what people are searching for, not just what you want to write about.Understanding Your Audience: Tailor your content to meet the specific needs and challenges of your target audience. This approach helps in building authority and rapport.Leverage Competitor Insights: Use tools like Ahrefs or SEMrush to understand what topics are working for your competitors and model (not copy) their success.Search Intent Matters: Align your content with the intent behind search queries to improve visibility and relevance.The Power of a Content Calendar: Planning your content in advance with a calendar helps streamline your workflow and ensures consistent content production.Cross-Promotion is Key: Amplify your content's reach by promoting it across all your digital channels, including email newsletters and social media.Focus on Content Quality: Don't obsess over word count. Shorter, high-quality content can be just as effective as longer pieces.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"SEO isn't just about being found; it's about being found by the right people." - Andrew Wallis"In helping everyone, we're helping no one. Specificity is key." - Andrew Wallis"Don't steal, model. There's a blueprint for success in your competitor's strategy." - Josh Kennedy"Your content calendar is your roadmap to consistent engagement." - Andrew Wallis"Quality over quantity will always win in the content game." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the essence of planning and its undeniable role in the success of your fitness business. If you've ever found yourself at a standstill, wondering why your efforts aren't translating into tangible results, this episode is a must-listen. We unravel the mystery behind the 90-day success formula that has transformed countless fitness businesses. Join us as we explore the power of preparation, strategic planning, and setting actionable goals. Whether you're a seasoned fitness professional or just starting out, this episode is packed with insights that will propel you towards your business objectives.Timeline Summary:[00:00:04] Introduction to Planning and Preparation[00:01:05] Entering Quarter Two: Strategy Unveiled[00:02:09] Reflecting on Past Successes[00:03:18] Scoring Personal Development[00:07:09] The 90-Day Intent Planner ExplainedKey Takeaways:The Importance of Planning: Understand why failing to plan is planning to fail, especially in the fitness industry.90-Day Success Formula: Learn how actions taken today reflect in your business 90 days later, emphasizing the need for continuous effort and strategic planning.Reflecting on Past Successes: Discover the value of looking back at your previous quarter's achievements to guide your future actions.Personal Development Scoring: The significance of scoring yourself on personal development and ensuring you're not neglecting your own health and wellness.The 90-Day Intent Planner: A step-by-step guide on how to use the planner to set actionable goals, measure success, and plan for the future.Commitment Levels: Assessing your commitment to your goals and how it affects your ability to achieve them.Rewarding Yourself: The importance of setting rewards for achieving your goals to maintain motivation and celebrate successes.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Fail to plan, plan to fail. The essence of success lies in preparation." - Josh Kennedy"What you do today in your business reflects in 90 days. Act accordingly." - Josh Kennedy"Reflecting on past successes is the first step towards future achievements." - Andrew Wallis"Score yourself on personal development; it's as crucial as your business goals." - Andrew Wallis"The 90-Day Intent Planner: Your roadmap to success in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the innovative world of WhatsApp marketing, specifically tailored for gym owners looking to skyrocket their lead generation efforts. James Breese and Josh Kennedy of Strength Matters unveil their strategy that has significantly amplified their engagement rates and conversion success. If you're on the hunt for a fresh, highly effective method to connect with potential clients and transform them into loyal members, this episode is your golden ticket. Press play now and embark on a journey that could redefine the way you approach marketing in the fitness industry.Timeline Summary:[00:00:06] Introduction to WhatsApp for Lead Generation [00:00:47] Email vs. WhatsApp Open Rates [00:02:00] The Free Strategy Playbook Offer [00:03:39] Automation and System Setup [00:05:30] High Conversion Rates in Person Key Takeaways:WhatsApp's Superior Open Rates: With a staggering 98% open rate, WhatsApp dwarfs traditional email marketing's 25-40%.The Power of Automation: Automating WhatsApp messages can streamline the lead nurturing process, making it efficient and effective.Personal Contact Information is Key: People are less likely to provide fake information via WhatsApp, ensuring higher quality leads.Integration with CRM Systems: This strategy feeds directly into CRM systems, allowing for sophisticated tracking and follow-up.The Importance of Public Speaking: Leveraging public speaking engagements can significantly boost the effectiveness of this strategy.Follow-up is Crucial: Even with high engagement rates, follow-up is necessary to maximize conversion.Upcoming Webinar for Deeper Dive: A promised webinar will offer a step-by-step guide on setting up and optimizing this WhatsApp marketing strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"WhatsApp has a 98% open rate compared to email's 25-40%." - James Breese"Automation in WhatsApp can revolutionize how we nurture leads." - James Breese"Quality of leads is higher on WhatsApp; people give real numbers." - James Breese"Integrating WhatsApp with CRM systems elevates your marketing hub." - James Breese"Public speaking boosts WhatsApp strategy effectiveness; it's about trust." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of Strength Matters Podcast, we dive into the world of lead magnets, inspired by none other than Arnold Schwarzenegger himself. Yes, you heard it right, Arnie's doing lead magnets in 2024! Join us as we dissect his strategy and draw valuable lessons for our own marketing endeavors.Timeline Summary:[00:01:00] Arnold Schwarzenegger's Lead Magnet Discovery[00:02:00] Analyzing Arnie's Workout Guide Lead Magnet[00:03:00] The Power of Capturing Email Addresses[00:04:00] Calculating Potential Earnings from Arnie's Strategy[00:07:00] James Downloads the Pump Club AppKey Takeaways:Arnold's Lead Magnet Strategy: Utilizing a simple one-page workout guide to capture email addresses.Email Capture Importance: Recognizing the value of email addresses for marketing and sales.Monetizing Email Lists: Understanding the potential revenue from a large email list.Simple Lead Magnets: Emphasizing the effectiveness of straightforward lead magnets like workout plans.Follow-Up Strategy: Stressing the significance of nurturing leads through consistent communication.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"No matter what you're doing, no matter how big your audience is on social media, what Arnie's doing is driving them to get a conversion in terms of a lead." - James Breese"He's capturing email addresses and that's the number one thing he's doing." - Josh Kennedy"If Arnie's doing it, you guys sure as hell should be doing it too." - James Breese"Lead magnets, while James is looking up his app, you know, a simple workout plan, a simple nutrition guide, meal plan, something like that, right?" - Josh Kennedy"Don't just let it go crickets and don't communicate with your list." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, dive into the whirlwind world of social media with James Breese, Josh Kennedy and  Andrew Wallis. Whether you're a seasoned digital marketer or a business owner trying to crack the code of social media in 2024, this episode unpacks the latest research on posting frequency across platforms to maximize your reach and engagement. Press play to unravel the mysteries of social media success and learn practical strategies to dominate your digital presence without burning out.Timeline Summary:[00:01:04] Ideal Posting Frequency for X (Twitter)[00:03:24] Instagram Strategy for 2024[00:04:24] TikTok's Demand for Content[00:05:11] YouTube Content Strategy[00:06:17] The Enigma of Facebook PostingKey Takeaways:The Importance of Frequency: Posting frequency is crucial across all platforms, but it's vital not to overwhelm your audience.Platform-Specific Strategies: Each social media platform has its unique posting frequency for optimal engagement, from X (Twitter) to YouTube.Quality vs. Quantity: While frequency is essential, understanding the balance between quality and quantity is key to leveraging platforms like Instagram and TikTok effectively.Consistency is Key: Choose one platform to start with, focus on consistent posting, and then scale up as feasible.Utilizing a Team: Managing frequent posts across multiple platforms can be overwhelming, highlighting the importance of having a dedicated content team.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Understand the frequency of posting right, that's where we're starting." - James Breese"Post as often as you want on X to see what hits, and then take that good content onto other social media platforms." - James Breese"Instagram: posts and reels 1-2 times a day, stories 2-4 times a day." - James Breese"TikTok is a content machine; they want you to post close to three times a day." - James Breese"YouTube: one short video a day, and one long form video a day, but not within five hours of each other." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the rapidly evolving world of content marketing for fitness businesses, highlighting the crucial role of authenticity and the strategic use of technology to stand out. Whether you're a fitness entrepreneur eager to amplify your brand or a content creator seeking fresh strategies, this episode is a treasure trove of insights and actionable advice.Timeline Summary:[00:00:06] The Future of AI in Marketing[00:00:22] Avoiding AI Pitfalls[00:02:17] The Rise of Short-Form Video[00:03:24] Personalizing Your Brand[00:05:32] Building Trust Through ContentKey Takeaways:Authenticity Over AI: The conversation kicks off with a critical look at how AI-generated content, while prolific, often lacks the unique voice and authenticity that truly resonates with audiences.Short-Form Video's Dominance: Short, engaging video content on platforms like Instagram, TikTok, and YouTube is highlighted as a non-negotiable strategy for capturing attention in the digital age.The Essence of Brand Building: Through humor and candor, James and Andrew stress the importance of infusing personal flair into your content to cultivate a brand that's both memorable and trustworthy.Trust as the Ultimate Currency: The trio converges on the idea that trust, cultivated through consistent, high-quality, and personalized content, is foundational to converting followers into clients.SEO and Platform-Specific Content: A pivotal strategy discussed is the balance between mastering SEO for broad visibility and creating platform-specific content that engages and retains the audience.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"In a world of AI-generated content, be true, be authentic." - James Breese"Short-form video content is not optional; it's essential." - James Breese"Lean into your personality; that's your brand's secret weapon." - Andrew Wallis"Trust is built on consistency, reliability, and authenticity." - James Breese"Optimize for Google first; dominate locally, then expand." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's fast-paced digital age, where every new marketing channel promises to be the next big thing, there lies an unassuming powerhouse that many have prematurely declared obsolete: email marketing. In this episode we dive deep into the enduring power of email as the most reliable marketing channel for health and fitness businesses. If you're looking for actionable insights to skyrocket your business growth and nurture your audience effectively, pressing play on this episode is a must.Timeline Summary:[00:00:05] Introduction to Email Marketing's Endurance[00:00:22] The Downfall of Social Media Engagement[00:02:21] Email vs. Social Media Metrics[00:05:01] The Value of Email Subscribers[00:06:14] Practical Tips for Growing Your Email ListKey Takeaways:Email's Unmatched Reliability: Despite the rise of social media, email remains the most consistent and direct way to reach your audience.Decline of Social Media Engagement: Engagement on social media platforms has significantly dropped, making email a more stable and effective channel for direct communication.The Power of One Email Subscriber: One email subscriber is equivalent to 1,000 social media followers, highlighting the importance of building and nurturing your email list.Segmentation is Key: Segmenting your email list allows for targeted, relevant communication, increasing engagement and conversion rates.Actionable Growth Strategies: Simple yet effective strategies for list growth include leveraging your existing network, utilizing social media bios, and creating compelling lead magnets.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Email marketing: The old giant quietly ruling the digital age." - James Breese"A single email subscriber > 1,000 social media followers." - James Breese"In the realm of clicks and opens, email reigns supreme." - Josh Kennedy"Segmentation: The secret sauce of effective email marketing." - Andrew Wallis"Build your list, build your business." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the often overlooked topic of water weight and how certain foods can drastically impact your weight fluctuations. If you've ever found yourself puzzled by sudden changes in your weight despite sticking to your diet, this discussion between James Breese and Josh Kennedy will shed light on the mysteries of water retention and food intolerances. Their insights are not only enlightening but also relatable, making it a must-listen for anyone on a wellness journey.Timeline Summary:[00:00:06] Introduction to Water Weight and Diet Impact[00:01:00] Normalcy of Daily Weight Fluctuations[00:02:00] Anecdotes of Personal Water Weight Experience[00:04:00] The Role of Food Intolerances[00:09:00] Managing Diet and Identifying IntolerancesKey Takeaways:Daily Fluctuations Are Normal: Water weight can make your weight fluctuate by 1 to 5 pounds daily.Personal Experiences Matter: James shares firsthand how his weight fluctuates significantly due to water retention, emphasizing the impact of food choices.Food Intolerances: Recognizing and understanding your body's reactions to certain foods are crucial in managing water weight.Importance of Food Diary: Keeping a food diary can help identify patterns and potential intolerances.Making Informed Choices: Awareness and understanding of how certain foods affect your body can help you make better dietary decisions.Not Just Calories: It's not only about calorie intake but also about how specific foods interact with your body.Advice for the Journey: Don't get discouraged by weight fluctuations; understanding your body's responses is key to progress.Websites and Links Mentioned:Strength MattersStrength Matters Training SystemQuotes:"Water weight can fluctuate by up to 5 percent daily, which is perfectly normal." - James Breese"I am the world's worst for water weight retention." - James Breese"You may be losing fat but getting disheartened because the scale isn't moving due to extra water weight." - James Breese"Every now and then, you just want to live a little, despite knowing the consequences." - James Breese"Understanding what foods cause water retention can significantly change your approach to dieting and weight loss." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode of the Strength Matters podcast, James Breese and Josh Kennedy delve into the invaluable fitness and life lessons James garnered from his exhilarating experience at the over-40s cricket world cup. Whether you're a seasoned athlete or a fitness enthusiast seeking to maintain your edge, this episode is a treasure trove of insights that underscores the profound impact of fitness on performance, the importance of adaptability, and the beauty of sports in forging unforgettable experiences. Timeline Summary:[00:01:08] World Cup Experience: Unforgettable and Phenomenal[00:03:01] Training Insights: The Assault Bike's Power[00:05:35] Cardio Fitness Impact: Skill Preservation in Heat[00:09:17] Recovery Techniques: Embracing Mobility and Cold Water TherapyKey Takeaways:The Importance of Preparation: Proper training and preparation can significantly enhance performance, but unexpected challenges like illness can disrupt the best-laid plans.The Role of Cardiovascular Fitness: A high level of fitness not only improves overall performance but also helps in maintaining skills under physically demanding conditions.Adaptability in Training: Incorporating various fitness protocols, such as the assault bike, can lead to significant improvements in agility, stamina, and weight management.Recovery Strategies: Implementing recovery techniques like mobility exercises and cold water therapy plays a crucial role in ensuring athletes can perform consistently at high levels.Lifestyle and Performance: The episode highlights how lifestyle choices impact athletic performance, emphasizing the need for a balanced approach to fitness and health.Team Dynamics and Personal Accountability: Sharing recovery practices and training insights can foster a supportive team environment, enhancing overall group performance.Continuous Improvement: The journey of athletic improvement doesn't end with a single event; it's about constantly setting new goals and addressing areas of weakness.Websites and Links Mentioned:James Breese's InstagramStrength Matters Strength Matters Training SystemQuotes:"The fitter you are, the greater the gap between you and opposing players." - James Breese"Cardiovascular fitness is really important... It's surpassed my love for the rowing." - James Breese"If you're playing sports, if you're not fit enough, irrespective of skill level, it's going to impact your decision-making and performance." - James Breese"The biggest thing to set you apart... is your weight and your level of cardiovascular fitness." - James Breese"Don't neglect mobility and your weight... those are the three takeaways Show Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, James Breese, Josh Kennedy and Andrew Wallis dive deep into the essential world of keyword research, specifically tailored for gym owners. If you've ever wondered why your content isn't getting the traction it deserves or how to ensure your gym stands out in the digital crowd, this is the episode you can't afford to miss.Timeline Summary:[00:00:06] Introduction to Keyword Research[00:00:44] Importance of Long Tail Keywords[00:02:53] Finding What People Search For[00:06:08] Creating Specific, Niche Content[00:08:30] Key Points for Gym OwnersKey Takeaways:Keyword Research Simplified: Understanding the fundamental concept of using specific search terms to enhance visibility online.The Power of Long Tail Keywords: Importance of targeting specific, detailed searches rather than broad, generic terms.Tools for Discovery: Utilizing free and paid tools to uncover what potential clients are searching for, including Google's auto-suggest feature, Answer the Public, SEMrush, and Ahrefs.Content Creation Strategy: The necessity of creating content that answers the specific questions and needs of your target audience to improve search rankings.Analyzing Keyword Effectiveness: Learning how to select keywords based on their search volume and relevance to your niche, aiming for less competitive, niche-specific phrases.Application to Business Goals: Aligning keyword research and content creation with your business objectives, such as selling gym memberships or promoting specific services.Keeping It Simple: The importance of not overcomplicating the process, focusing on what your audience is actually searching for rather than what you think they should know.Websites and Links Mentioned:Strength MattersFree Website AuditGoogle Search ConsoleAnswer the PublicSEMrushAhrefsQuotes:"Keyword research is about finding the terms and words that people use to search for what you offer." - James Breese"90+ percent of all pages in Google don't get found organically because it's not content people are searching for." - James Breese"To rank higher, you've got to choose keywords with less competition and more specificity." - James Breese"Think about the questions your clients always ask; there lie your most valuable keywords." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, join us as we delve deep into the realm of SEO. Fresh from his adventures in South Africa, James is back to share invaluable insights that could transform the way your gym appears on Google. Whether you're a seasoned SEO veteran or just starting to explore the digital landscape, this episode packs a punch with practical tips and strategies to get your gym noticed by potential members. Timeline Summary:[00:00:06] SEO's Impact on Gyms Explained[00:00:51] Keyword Optimization Strategies[00:05:57] Enhancing Website Speed[00:07:40] Building Internal Linking[00:12:48] Creating Useful ContentKey Takeaways:Keyword Mastery: Identifying and utilizing the right keywords, especially long-tail keywords like "gym membership near me," is crucial for improving your gym's search engine rankings.Compelling Digital First Impressions: Crafting engaging title tags and meta descriptions is essential for attracting clicks from search engine results pages.Optimizing Visual Content: Images and videos should be optimized for both speed and search engines to enhance user experience and page loading times.Speed is of the Essence: A fast-loading website improves user experience significantly, reducing bounce rates and boosting rankings.Strategic Internal Linking: A well-thought-out internal linking structure helps Google crawl and index your pages more efficiently, keeping users engaged on your site longer.User Experience Focus: Ensuring your website is user-friendly, especially on mobile devices, is critical for retaining visitors and improving search rankings.SEO-friendly URLs: Clear and descriptive URLs help both users and search engines understand what your page is about, contributing to better rankings.The Power of Backlinks: Earning high-quality backlinks from authoritative sites boosts your site's credibility and rankings, while removing bad backlinks is equally important.Content is King: Creating valuable, informative content addresses your audience's needs and questions, establishing your gym as a trustworthy source.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"The higher you rank in Google, the more traffic you get to your website." - James Breese"Optimize your images for speed and clarity to boost your website's user experience." - Josh Kennedy"An internal linking structure allows Google to help find your pages more effectively." - James Breese"Creating useful content is the first step towards building trust with your potential gym members." - James Breese"SEO best practices are about creating great content that's fast loading and easily found by Google." - James BreeseShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we dive deep into the art of crafting compelling case studies to elevate your fitness business. If you're seeking practical advice on leveraging your client's success stories to boost credibility and attract more clients, this episode is a must-listen. Our comprehensive discussion covered everything from selecting the right client for your case study to putting the final product to work in closing more sales.Timeline Summary:[00:00:24] Importance of Client Case Studies[00:02:00] Choosing the Right Client[00:03:09] Gathering Background Information[00:04:21] Writing Interview Questions[00:09:44] Review and Structure the Case StudyKey Takeaways:Client Selection: Choose clients who have seen significant success and can resonate with your target audience.Background Info: Collect detailed information to frame the story authentically.Interview Questions: Ask open-ended questions focused on the client's journey and success.Video Interviews: They're more engaging and can be repurposed across platforms.Case Study Structure: Ensure a compelling narrative by including challenges, solutions, and results.Use AI with Caution: Personalize any AI-generated content to match your unique voice.Repurposing Content: Utilize the case study across newsletters, social media, and your website to attract potential clients.Mentioned Links:Strength MattersFree Strategy CallQuotes:"It's all well and good talking about how great you are. It's much different when your clients do the talking." - Josh Kennedy"Case studies... have a significant impact on the decision-making process for a prospect." - Andrew Wallis"The job of the case study is to really sell your services and showcase your expertise." - Andrew Wallis"AI is here to stay... but it doesn't come with your voice." - Andrew Wallis"Our buying behavior is driven by emotion, but supported by logic." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we delve deep into the world of time management for fitness business owners. If you're spinning multiple plates and feel like you're just a step away from dropping them all, this episode is your lifeline. We've gathered insights from the trenches—real advice and strategies from fitness professionals who've been exactly where you are. Press play to unlock the secrets to optimizing your time, so you can focus on what truly matters: growing your business and living your life to the fullest.Timeline Summary:[00:02:00] Key Time Management Strategies[00:03:00] The Weekly Plan[00:04:11] Time Blocking[00:06:41] Useful Technologies and Apps[00:08:07] Overcoming Time Management PitfallsKey Takeaways:Time Management is Crucial: Every minute counts in running a fitness business. Effective time management can be the difference between success and burnout.Adopt the Weekly Plan: Planning your week in advance, focusing on three main tasks, and breaking them into manageable chunks can significantly improve productivity.Time Blocking: Allocating specific times for specific tasks helps avoid distractions and increases efficiency.Useful Tools: Leveraging technology like Todoist, ClickUp, and Slack can streamline operations and facilitate better communication.Avoiding Overwhelm: When feeling overwhelmed, perform a brain dump to get everything out of your head and onto paper. This helps in prioritizing tasks effectively.Simplicity Works: Sometimes, traditional methods like pen and paper lists can be incredibly effective in managing daily tasks.Flexibility is Key: Allow for some white space in your schedule for unforeseen tasks or emergencies.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"Effective time management can be the difference between success and burnout." - Josh Kennedy"Plan your week in advance to tackle the big rocks first." - Andrew Wallis"Time blocking: Your secret weapon against the daily grind." - Andrew Wallis"Overwhelmed? A brain dump can clear your mind for action." - Andrew Wallis"In the simplicity of pen and paper, there's profound productivity." - Josh KennedyShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of women in fitness, shining a light on those who have successfully carved out unique niches in a saturated market. With International Women's Day just around the corner, there's no better time to explore stories of passion, purpose, and the power of finding one's niche. Whether you're in the fitness industry looking to stand out or simply in search of some truly inspiring tales, this episode is not to be missed.Timeline Summary:[00:00:30] Girls Gone Strong: Building a Strong Niche[00:02:54] Casey Ho's Journey: Pop Pilates & Blogilates[00:05:49] Samantha Attard's Ayurvedic Wellness for Women[00:07:54] Recap: Key Takeaways on Niche BuildingKey Takeaways:Girls Gone Strong: A collective formed over a decade ago, focusing on strengthening women. They offer certification courses aimed at success in the health and wellness space, showcasing the power of a well-defined niche.Casey Ho: The founder of Pop Pilates and Blogilates, Casey turned her passion for Pilates and community building into a thriving online presence. Her journey underscores the importance of innovation and social media in reaching your audience.Samantha Attard: Specializing in Ayurvedic wellness specifically for PMS and period pain relief, Samantha's story highlights the significance of personal experience in defining one's niche in the fitness industry.Websites and Links Mentioned:Girls Gone StrongBlogilatesPop PilatesSpiro CollectiveStrength MattersFree Strategy CallQuotes:"It's all about, as I said, women in fitness who have, who stand out, have really defined their niche." - Josh Kennedy"They had this passion about helping women get stronger, hence the name, but they wanted to share that with other women as well." - Andrew Wallis "Cassie, she felt it a little bit stale and boring. So she added movement to it. And that's how it became pop Pilates." - Andrew Wallis"It's dealing with the Ayurvedic practices, uh, but primarily for PMS and period pain relief." - Andrew Wallis"Just shows that if you can be clear on what you bring to the table, and then you put together the right programming and the right message out there, it's going to have an immediate and a successful impact." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, Josh Kennedy and Andrew Wallis delve into the crucial topic of finding and refining your niche in the crowded fitness industry. With an emphasis on authenticity and leveraging personal passions, they explore actionable strategies for fitness professionals looking to differentiate themselves and attract their ideal clientele. Tune in for a blend of personal anecdotes, expert insights, and practical advice designed to empower you in carving out a unique space within the fitness world.Timeline Summary:[00:00:04] Introduction to Niching Down[00:00:57] Josh's British Military Fitness Niche[00:02:57] Andrew's Transition to Fitness from Corporate[00:03:33] Importance of Clarity in Fitness Niching[00:08:49] Amy Porterfield's Marketing ApproachKey Takeaways:You Are Your Niche: Emphasizing personal interests and strengths is crucial for standing out.Importance of Authenticity: Authentic content resonates more deeply with the target audience.Clarity in Offerings: Clearly defining what you offer and who you serve simplifies marketing efforts.Leverage Personal Stories: Personal anecdotes and experiences can enhance relatability and engagement.Continuous Adaptation: The fitness industry evolves, so niches and marketing strategies should too.Principles Over Tactics: Building a personal brand based on core principles attracts long-term clients.Community and Support: Strength Matters community offers resources for fitness professionals to refine their niching strategy.Websites and Links Mentioned:Strength MattersFree Strategy CallQuotes:"You are your niche. Let your passions guide your fitness journey." - Josh Kennedy"In a saturated market, authenticity is your greatest asset." - Andrew Wallis"Niche down to stand out. It's not just about being different, but being true to yourself." - Josh Kennedy"Your personal story is your unique selling proposition in the fitness industry." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Welcome to another episode of our podcast, where we delve deep into the art and science of marketing your online fitness business in 2024. Whether you're a seasoned pro looking to up your game or just starting out on your fitness entrepreneurship journey, this episode packs a punch with actionable strategies, insider tips, and real-world wisdom to get your business noticed and thriving. Join us as we uncover the secrets to standing out in a crowded digital landscape and learn how to turn your passion for fitness into a profitable venture.Timeline Summary:[00:01:22] Blog Creation Essentials[00:03:32] Mastering Local SEO[00:06:02] Social Media Strategy Simplified[00:08:25] Leveraging Customer Testimonials[00:10:50] Kickstarting a Referral ProgramKey Takeaways:Creating a Value-Packed Blog: Learn why blogging is a cornerstone of digital marketing and how to craft content that attracts and retains your target audience.Optimizing for Local SEO: Discover the importance of local SEO and Google My Business to ensure your fitness service ranks high in local searches.Effective Social Media Presence: Tips on maintaining a consistent and engaging presence on social media without the overwhelm.The Power of Customer Testimonials: Understand how to gather and utilize testimonials to boost credibility and attract new clients.Implementing a Referral Program: Strategies for developing a referral program that rewards your existing clients and attracts new ones.Websites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"96% of websites get no traffic. If you aren't marketing yourself, you're invisible." - Josh Kennedy"Your digital storefront is your website. Don't just rent space on social media." - Andrew Wallis"SEO is helping your future clients find answers to their questions." - Andrew Wallis"Consistency on social media is key, even if it's once a week." - Andrew Wallis"Earn, ask, and reward. The EAR principle for gathering testimonials." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In this episode, we dive deep into the world of lead magnets, the secret sauce for fitness professionals aiming to captivate and convert their audience. If you're curious about turning casual browsers into loyal customers, then you simply can't afford to miss this discussion. Join us as we unravel the mysteries of effective lead generation, tailored specifically for health and fitness pros.Timeline Summary:[00:00:25] Introduction to Lead Magnets[00:01:19] Importance of Lead Magnets[00:03:19] Traffic Temperatures Explained[00:06:08] Creating Effective Lead Magnets[00:08:39] Guidance on Starting with Lead MagnetsKey Takeaways:What is a Lead Magnet? A tool used to collect potential customers' contact information by offering them something valuable in return.The Role of Lead Magnets in Marketing: They're crucial for capturing the interest of potential clients, especially in a crowded market like fitness.Understanding Traffic Temperatures: Tailoring your lead magnets based on whether your audience is cold, warm, or hot can dramatically increase their effectiveness.Creating Compelling Lead Magnets: The discussion emphasizes the importance of knowing your audience and creating resources that meet their specific needs.Starting Point for Lead Magnets: For those new to lead magnets, starting with something simple and actionable like a cheat sheet or checklist is recommended.Websites and Links Mentioned:Strength MattersFree  Strategy CallQuotes:"A lead magnet is your first step towards a meaningful conversation with your potential clients." - Andrew Wallis"Understanding your audience's temperature is key to effective lead generation." - Josh Kennedy"The best lead magnets are short, actionable, goal-orientated, and easy to consume." - Andrew Wallis"Lead magnets are not just about collecting emails; they're about starting relationships." - Josh Kennedy"In the crowded fitness market, a well-crafted lead magnet can set you apart." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

In today's episode, we explore the concept of leveraging awareness days to break through what we've affectionately termed "content constipation." If you've ever found yourself struggling for fresh, engaging content ideas, this episode is your beacon of hope. We discuss how integrating awareness days into your content calendar can not only revitalize your content strategy but also connect you more deeply with your audience. Timeline Summary:[00:00:19] Introduction to Awareness Days[00:01:04] Example: World Nutella Day[00:02:37] Personalizing Content[00:03:31] Leveraging Mother's Day[00:04:50] Creative Uses of World Book DayKey Takeaways:Personal Touch: The importance of blending personal interests with professional content to create a more engaging and humanized social media presence.Creative Campaigns: How specific awareness days, like Mother's Day or World Book Day, can be used to craft unique marketing campaigns that resonate with your target audience.Content Constipation: Strategies to overcome creative blockages and keep your content fresh, relevant, and engaging.Engagement Over Information: The shift towards creating content that engages and entertains, rather than solely educates, to build a stronger community around your brand.Upcoming Awareness Days: A look at some key dates in March, such as:3 March 2024 World Hearing Day7 March 2024 Be Heard Day / World Book Day7-10 March 2024 Crufts8 March International Women's Day11-17 March 2024 Brain Awareness Week10 March 2024 Mothers Day UK / Daylight Savings Time Begins (USA)13 March 2024 No Smoking Day15 March 2024 World Sleep Day17 March 2024 St Patrick's Day / Red Nose Day18 March 2024 Awkward Moments Day19 March 2024 Clients Day20 March 2024 International Day of Happiness22 March 2024 World Water Day25 March 2024 Waffle Day29 March 2024 Good Friday31 March 2024 Daylight Savings Time Begins (UK) / Easter SundayWebsites & Links Mentioned:Strength MattersFree Strategy CallQuotes:"Break through content constipation by leveraging awareness days in your content calendar." - Josh Kennedy"Not all awareness days are immediately relevant, but they offer a creative playground for engaging content." - Andrew Wallis"Mixing personal interests with professional content humanizes your brand and connects you more deeply with your audience." - Andrew Wallis"Mother's Day and Father's Day are prime examples of how awareness days can fuel powerful marketing campaigns." - Andrew Wallis"Social media should engage and entertain, not just educate. That's where creativity with awareneShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system