Podcast appearances and mentions of maya grossman

Georgiana is a strategic advisor, author and speaker who's passionate about turning customer value into revenue-generating outcomes. Marketing online since 2000, she began her track record as a marketing executive and product growth advisor in 2010 working with high-growth, B2B SaaS like Unbounce, Sprout Social, Bitly, Appcues, SparkToro, Invoice Simple and more. Questions and topics we covered in this interview include: The origins of Forget The Funnel (and why funnels are bad for business) What Customer-Led Growth is and why it comes before all other growth models (like product-led, sales-led, marketing-led, or community-led) How do marketers begin to learn from their customers?  What's the best way to collect product feedback? What's the best way to implement that feedback? + How does marketing champion and facilitate this process with other departments? You're a prolific advisor to several big name startups, what does it take to become one? Georgiana's advice on how to become a startup advisor And more! Important Links You can say hello to Georgiana on LinkedIn here - https://www.linkedin.com/in/georgianalaudi/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Get her book on Customer-Led Growth™ here - https://www.forgetthefunnel.com/customer-led-growth/book Check out her podcast with cofounder Claire Suellentrop here - https://pod.link/1713510690 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Kate Guerrero helps early stage startups solve positioning and messaging challenges, and translates strategy to a crystal clear homepage. She's a 2x small business owner, a 2x mom, and the author of an award-winning manuscript. Questions and topics we covered in this interview include: Fletch's philosophy around product marketing How product positioning lays the groundwork for all other forms of marketing collateral a business will need to make and deploy How to sell the work of product positioning internally How the size of a business's product portfolio affects positioning exercises and GTM strategy The core differences between brand marketing and product marketing The actual step-by-step process Fletch takes to update a B2B SaaS company's homepage and product positioning   How to identify what differentiates a product from the rest of the market Why it's okay to actually talk about the competition in your positioning  And more! Important Links Learn more about Fletch PMM's positioning and product marketing services here - https://www.fletchpmm.com You can say hello to Kate on LinkedIn here - https://www.linkedin.com/in/kate-guerrero-

Shelagh Dolan is the Content Marketing Manager at Quora, where she has led the content strategy for Quora for Business, the platform's advertising division, since June 2022. With over a decade of experience, Shelagh has a proven track record of crafting content strategies that align with sales goals and drive growth for global B2B brands. Before joining Quora, she held key roles as the Director of Content Marketing at eMarketer and Senior Content Marketing Manager at Business Insider. Topics and questions we covered in this episode include: The key skills every entry-level content marketer should focus on developing in 2025 The things that HAVEN'T changed in marketing (and probably won't) Shelagh's process for launching new product features How to prove that content is bringing in revenue and ROI? Shelagh's advice for finding (and getting) great marketing jobs The challenges people don't talk about when it comes to managing a team And more! Important Links You can say hello to Shelagh on LinkedIn here - https://www.linkedin.com/in/shelaghdolan/ You can find me on LinkedIn here- https://www.linkedin.com/in/kennysoto  Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Nikki Lindgren, founder and managing partner of Pennock, is a leader in scaling DTC businesses through paid ads with a focus on helping female-led beauty brands. With expertise in digital media management exceeding $100 million, Nikki and her team leverage strategic advantages for impressive MER and ROAS. Questions and topics we covered in this episode include: Nikki shares her story of how she founded Pennock When and how marketers should deploy ads to grow eCommerce businesses The nuances that come when doing any type of performance marketing campaigns for beauty products What constitutes a strong ad strategy in today's market? The metrics that truly matter when it comes to doing media buying well The “learning phase” is defined (in as simple a way as possible) How to measure ad fatigue/campaign decay How much should brands spend on ads, where should that money go, and what should be the expected returns? What are your predictions for the future of DTC and performance marketing? And more! You can connect with Nikki on LinkedIn here - https://www.linkedin.com/in/nikkilindgren/ You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Kristin Fracchia is a growth and marketing exec who has helped scale companies from early stage to public, including Chegg and Magoosh. She is an unabashed generalist and lifelong learner, who has flexed between roles leading marketing, growth, sales, product, finance, business development, and business operations. Her current passions are helping companies leverage AI to their advantage and mentoring early career leaders. Prior to working in tech, she obtained a PhD and dabbled in academia, earning an excellence in teaching award from the University of California.    Questions and topics we discussed in this interview include: How Kristin is learning about new tools like Clay.com to stay adaptable as a marketer in this budding field of GenAI How should marketers think about getting their brands more visibility on gen AI tools and chat-based search tools like ChatGPT? What's the business impact that obtaining AI visibility would have on business growth? What is generative engine optimization (GEO)? And how is this field emerging and evolving? What tools can marketers use today to determine how their marketing is being impacted by genAI? What should marketers tell their leadership teams about how genAI search may impact their marketing strategies and how we should all start adapting And more! You can connect with Kristin on LinkedIn here - https://www.linkedin.com/in/kristinfracchia/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Shelia Rondeau is a driven and experienced executive with expert proficiency in providing unsurpassed leadership and revenue growth in dynamic, fast-paced, competitive business environments. She's fully capable of leading a full array of enterprise marketing responsibilities, as well as general business operations, building foundations that enable the companies she works with to scale for growth. She is currently a Fractional CMO and CEO for her company MOGXP. Questions and topics we discussed in this interview include: The story of how MOGXP began What it takes to obtain big-name clients like Toyota, Budweiser, Walmart, and more. The common marketing challenges big brands face when it comes to customer experiences Experiential marketing defined How college ambassador programs are a great example of experiential marketing programs (done the right way) The current state of experiential marketing and its effectiveness as a marketing channel And more! You can connect with Sheila through LinkedIn here - https://www.linkedin.com/in/sheilarondeau/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Pat LaCroix is the EVP of marketing and commercial strategy at Seekr, a leading artificial intelligence company specializing in transparent content evaluation. For over 20 years, Pat has worked inside major consumer brands and advertising agencies. Prior to Seekr, he held a variety of global marketing leadership roles at Bose, where he was responsible for brand marketing, media, digital, social and partnerships with relevant brands such as NFL, Amazon, Disney, and Spotify to name just to name a few. During this time, he was recognized in the “Sports Business Journal” with the “40 under 40” award. Questions and topics we discussed in this interview include: He explained how past roles prepared him for his leadership at Seekr Pat provided an inside look at Seekr's mission and explained his responsibilities within the company He addressed the challenges he faces in his role Pat shared insights on Seekr's biggest marketing challenge for 2024 Pat introduces us to the PIE framework (performance, image, and exposure) that all marketers need to know if they want to get promoted And more! You can connect with Pat on LinkedIn here - https://www.linkedin.com/in/pat-lacroix-1883506/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Near the end of the episode, Patrick also mentions the PIE framework (performance, image, and exposure) that he used to get promotions throughout his career. If you want a deeper dive specifically into this subject, check out this article I wrote about it on Medium - https://medium.com/@KennySoto/why-doing-a-good-job-isnt-enough-here-s-a-slice-of-p-i-e-for-my-marketing-homies-dce789fc2cf6 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

On this episode of The CLS Experience, we're diving into a topic that hits close to home: finding fulfillment in your career, whether you're an entrepreneur or climbing the corporate ladder. We recently sat down with the brilliant Maya Grossman, a VP of marketing and career success expert, who shattered the myth that entrepreneurship is the only path to happiness. Maya's insights on embracing an entrepreneurial mindset within a corporate role are pure gold. We discuss how stepping out of your comfort zone and taking ownership of your career can lead to growth, creativity, and a deeper sense of purpose. Ever wonder if staying comfortable is holding you back? We explore how pushing past your fears and seizing challenges can lead to profound personal and professional growth. This episode is packed with actionable strategies, from mastering soft skills to integrating work with life for ultimate success. If you're ready to navigate your career with intention and unlock new opportunities, this conversation is a must-listen. Love you guys, enjoy the journey, and if this episode resonates with you, don't forget to leave a 5-star review!  2:59 - Designing Your Own Corporate Career Path  8:06 - Breaking Free From Career Comfort15:37 - Learning From Setbacks and Growth21:46 - Soft Skills for Career Advancement24:08 - Demonstrating Growth Through Problem-Solving29:31 - Promotion Strategy34:21 - Promotions Based on Performance, Not SeniorityTo join our community click here.➤ To connect with Craig Siegel follow Craig on Instagram➤ Order a copy of my new book The Reinvention Formula today! ➤ Join our CLS texting community for free daily inspiration and business strategies to elevate your day, text (917) 634-3796To follow The CLS Experience and connect with Craig on Social Media:➤ INSTAGRAM➤ FACEBOOK➤ TIKTOK➤ YOUTUBE➤ WEBSITE➤ LINKEDIN➤ TWITTER

In this episode, I sit down with Maya Grossman, an executive career coach, who shares her journey to breaking through to executive roles and offers invaluable insights for those looking to do the same. Maya emphasizes the crucial role that mindset, strategy, and skill development play in achieving career growth. She dives into the challenges of transitioning from a senior manager to a director-level position, highlighting the necessary mindset shift required to evolve from a "get shit done" individual to a strategic partner. Maya discusses the often-overlooked benefits of changing jobs as a means to accelerate career progression and increase lifetime earnings. She provides actionable steps to prepare for a promotion, stressing the importance of understanding what the next level looks like and having open conversations with your manager about your aspirations. This episode is packed with practical advice for anyone aiming to climb the corporate ladder, with key takeaways on how to position yourself as a strategic asset within your organization and earn the confidence of your superiors to take on greater responsibilities. --------------- Update your Resume & LinkedIn Profile: Schedule a 15-minute call with Mary: https://calendly.com/resumeassassin/meet 1:1 with Mary: www.resumeassassin.com AI-Enhanced: www.resumesidekick.io --------------- Connect with Mary: https://www.linkedin.com/in/mary-southern/ Connect with Maya: https://www.linkedin.com/in/mayagrossman/

Andrew began his career by spending seven years in newspaper journalism. He then logged five years in higher-education marketing, co-managing a college website with a focus on video storytelling and fine-tuning email messaging to 18-year-olds. For the past 7 years, he's worked in B2B software, in marketing operations and then product marketing, with a focus on quantitative and qualitative customer research. He's started one customer advisory board and scaled two others, both in person and virtual, and strongly believes there's significant value in both approaches, for both customers and companies. Questions and topics we discussed in this interview include: What are the basics of customer research that marketers need to understand as they grow in their careers? When proposing the idea of a Customer Advisory Board (CAB), is it mainly to inform product marketing initiatives? Are there other areas of marketing and business overall that can benefit from the investment in a CAB? How should marketers identify and select the right members and determine the correct size for a Customer Advisory Board? What strategies can marketers use to keep CAB members engaged and active? How should the feedback process with CAB members be structured to ensure it's productive and actionable? What are some other common challenges businesses face when managing CABs, and how should marketers address them? How can marketers measure the success and impact of a Customer Advisory Board on product marketing initiatives? How do the role and operation of a CAB differ in startups versus established SaaS companies? Is there a specific stage in a business's life cycle where a CAB is more beneficial? How is the role of CABs expected to evolve in the next 5 to 10 years? And more! You can say hi to Andrew on LinkedIn here - https://www.linkedin.com/in/andrewgpetersen/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. Questions and topics we discussed in this interview include: The hardest part about being a marketing manager that people don't talk about enough Does written content still have a place in a marketing strategy (within video-first world)? What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy? How to get your CEO featured in the media Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing What's been Marina's approach to collaborating with other content creators? And more! You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Aren Johnstone is the President and Owner of Franchise Ramp, a leading marketing agency in the franchising industry that partners with the world's top fitness and wellness franchise brands. During his senior year of high school at the age of 18, Aren bypassed multiple full-ride college scholarships to purchase his first company, an ecommerce business. By 19, he ventured into marketing and software consulting, hiring his first employee. By the age of 20, his team had grown to five, and he co-founded an agency specializing in media buying for top ecommerce brands, overseeing more than $100M in ad spend. In 2019, Aren joined Franchise Ramp to introduce cutting-edge marketing strategies from the Ecommerce world to the franchise industry. Since then, Franchise Ramp has served thousands of franchise locations and has been recognized on the Inc 5000 list for two consecutive years, achieving a notable #49 ranking in 2022. He is passionate about entrepreneurship and committed to developing products and businesses that address real-world challenges.  Aren's story of how he got started in business during his high school years by selling t-shirts and apparel in Tulsa and then by purchasing an online figure-staking store at 18 years old Aren's journey into Facebook advertising back in 2015 The specific challenges that come from marketing franchise businesses The basics of “hyper-local” ad targeting Ecomm vs franchising: the main differences in paid media strategies The essential skills needed to be a great media buyer The nuances behind high-performing performance creative (*now that's a mouthful hehe) Changes in performance marketing that brands need to be aware of And more! Here's the episode I mentioned about MasterMind groups, featuring Liz Scully - https://www.kennysoto.com/podcast/interview-liz-scully-could-a-mastermind-group-elevate-your-marketing-ep-14/ You can connect with Aren via email here - aren@franchiseramp.com You can say hi on LinkedIn here - https://www.linkedin.com/in/aren-johnstone/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Over her career, Lindsay McGuire has contributed to the content functions at the largest credit union in Alabama, the most well-known nonprofit brand in the world, and a SaaS company that made five acquisitions within two years. Now as the Associate Director of Content & Campaigns at Goldcast, her days are spent overseeing and creating content around how B2B marketers can use events as one of their top revenue-driving channels. Her diverse background across various industries makes Lindsay a well-rounded content leader and a strategist who knows how to create a content engine, build relationships across teams, integrate holistic messaging, and think creatively while staying laser-focused on business goals. Questions and topics we covered include: Lindsay's method to recover from layoffs Ways marketers can improve their confidence on camera The lessons Lindsay has learned about marketing events and webinars by working at Goldcast? What's the right strategy for promoting and repurposing events? What are the keys to strong customer interviews? How can marketers leverage them to improve their brand's storytelling? And more! You can connect with Lindsay on LinkedIn here - https://www.linkedin.com/in/lindsayladeroute/ And you can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Amir Shahzeidi, Head of Demand Generation at Uscreen.tv and Host of the Beyond the Funnel podcast, combines deep SEO roots with a passion for driving growth. His expertise empowers brands and creators to thrive in the digital landscape, through strategic, revenue-centric marketing approaches. Questions and topics we covered in this episode include: The unique challenges you'll face when you're the first marketing hire  How does Amir define demand generation and how to properly measure it What does a marketer need to do after demand is generated? Examples of short-term marketing tactics that create the wrong incentives for businesses… Examples of vanity metrics we need to avoid as marketers and some of them aren't that obvious… What can marketing teams learn from creators? What has contributed the most to Amir's success at UScreen? What does Amir look for in new team members? And more! Connect with Amir on LinkedIn - https://www.linkedin.com/in/amir-shahzeidi/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Today I brought on legendary CWP repeat guest, Maya Grossman. Maya is a Career Coach, 2x VP of marketing, and a best-selling author.She spent 15 years in the corporate world growing from an individual contributor to a VP, achieving 10 promotions in 15 years, and working for some of the best companies in the world (Microsoft and Google). Now Maya teaches ambitious professionals how to level up into executive roles, make quantum leaps in their careers and earn high 6 figures, without working harder. Whether you're just starting your professional journey or you've been in the career “matrix” for years, understanding these truths can be a game-changer.In 2024: At least 57,172 workers at U.S.-based tech companies have lost their jobs so far in the year.Out of our last clients at Let's Eat, Grandma: 27.3% of our last 200 clients have been laid off.To read a quote from a top executive in the hiring space “The labor market is 100% changed from two years ago. Employers are holding the cards now.”But our message today is the total opposite. It's to tell you that you do have negotiating leverage. Employers don't have all the cards. And whatever struggles you're going through now – is only temporary! This event (recorded live in Austin, TX) was a transformative session designed to help job seekers push past barriers, overcome setbacks, and break into top leadership roles, even if they have been laid off.ResourcesConnect with Maya on LinkedInCheck out Maya's WebsiteGet promoted fast and often, Get this course nowConnect with Chris on LinkedIn Follow us:Get more help on your applications from Let's Eat, GrandmaConnect with us, Schedule a call hereCheck us out on InstagramFollow Let's Eat, Grandma on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Two years after graduating from Harvard with a degree in Applied Math, I quit my corporate job to travel the world with my then girlfriend for 5 years. Together we visited over 60 countries. During that time I launched and exited from my first SaaS, NinjaOutreach, an influencer marketing platform. Nowadays I run Shortlist.io, a boutique digital marketing agency. Our team is 20 people strong and we work on cool problems. I've been on dozens of podcasts and my style is always to be engaging, energetic, and transparent - often focusing more on the realities and the failures than the highlights.  Questions and topics we covered include: The story of NinjaOutreach and what lessons do you take from that experience into the agency you manage today? The latest trends in link building, whether or not link building is still an effective way to increase rankings How to select websites (what's a good target what's a bad target) Behind the scenes look at your data from building thousands of links What to expect in terms of results (how long does it take to rank) When linkbuilding is most effective and who it's most effective for Google Generative Search experience, thoughts on how it will affect marketers? Go to SEO and MarTech tools… And more! Connect with Dave on LinkedIn - https://www.linkedin.com/in/dave-schneider-8a693115/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Allie is currently the Growth Marketing Lead (formerly the Content Marketing Lead at the recording of this episode) at Sequel.io, a webinar platform that allows you to host events directly on your website. She lives and breathes SaaS start-up marketing after falling into the space while overseas and diving deeper into the realm of content.  Over the years she has become a huge advocate for killing bad B2B marketing and bringing life into every relationship, campaign, and content piece. Connect with her on LinkedIn for marketing insights & the best coffee beans to fuel your day! Questions and topics we covered include: The qualities in a team/company that Allie looks at before deciding to join them… Why it's ok to (and how to) evaluate a company's leadership team before accepting an offer What are the pros and cons of working directly under the founder/CEO? Why is it important to make yourself visible at work? How to do “Self Check-Ins” Why it's important to evaluate the product or service that a company is selling before accepting a job offer Should marketers specialize or be generalists? And more! Connect with Allie on LinkedIn - https://www.linkedin.com/in/alexandra-smith223/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Bonus Resources Check out Allie's Job Search Tracker template: https://l.linklyhq.com/l/1jeDq  Check out her Career Goals template: https://l.linklyhq.com/l/1jeq5 Work Results template: https://l.linklyhq.com/l/1jeq1 Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Nathan Yeung has over 10+ years of experience advising B2B businesses on their marketing strategy. He has helped companies build their marketing teams from 0-1, delivering GTM deployments, and launching new products into the market.  “You know, 99% of the time marketing gets handcuffed…we have golden handcuffs.” Questions and topics we covered: How Nathan's past experience as a VP of Finance makes him a better marketing leader How would you suggest people find good marketers? How do we make ourselves a “good marketer?” What is the most important thing to know when it comes to implementing marketing as a function? How long does it take for marketing to become effective?  What's the #1 thing you would do in any company as a marketing leader? Paying for ops and paying for creative = why it's necessary How to build a marketing team from scratch How to avoid getting laid off as a marketer? Is it even possible? Connect with Nathan via LinkedIn at - https://www.linkedin.com/in/yeungnathan/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It's hard to predict what will happen in the future but, there are some things I'm willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel. What are your thoughts? How is your team preparing for the future when it comes to SEO?  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap.  Questions and topics we covered include: Justin's origin story from experiencing a 2022 tech layoff to diving into solopreneurship How to manage creating content at scale Why is content distribution a challenge for most B2B businesses? The rookie mistakes Justin wishes he knew about before becoming a content marketer How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing Justin's content marketing tools And more! Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ You can check out Justin's newsletter here - https://news.justinsimon.co/ You can check out Justin's content repurposing course here - https://contentrepurposingroadmap.com/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“No one will slap your hand for saying, ‘I want to hear from customers more often.'” Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so. Questions and topics we covered include: Lessons in marketing while working at Google The Founder/CMO dynamic The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader?  Why the marketing team needs to own research and development The value of customer advisory boards (CABs) Challenges of working within small marketing teams What Melissa has learned from hosting her own marketing podcast How to scale a network of advocates for your career growth What's the biggest challenge marketers are facing in 2024? And more! Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com Here's the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/

Mike Grinberg is the Founder and CEO of Proofpoint Marketing. Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he's built his consulting business on people-first principles. Questions and topics we covered include: What's wrong with most GTM models today? Mike's definition of the buyer's journey as it stands in 2024 Defining Relationship-Led Growth How to get this GTM motion started? What's the core difference of general Sales-led and account-based GTM motions? How relationship-led growth supports other marketing functions. How AI could be incorporated  into Relationship-led GTM How to measure the success of this GTM strategy And more! Connect with Mike via LinkedIn at - https://www.linkedin.com/in/mikegrinberg/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She's a marketer just like you, trying to make her mark and succeed in her career. Questions and topics we covered include: Adrianna's story on how she became a marketer Her advice for marketers entering a new experience and how to “show up” on day one… Why should businesses care about building a community in the first place? What does the ideal community look like? What are the core differences for community building for individuals/creators and brands? Adrianna's approach to building her personal brand on LinkedIn How should marketers approach pivots in their careers? The core skills Adrianna's focusing on when it comes to career development as a marketer… And more! Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/ You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business.  Questions and topics we covered include: How does someone get their first job in marketing? What interview questions should marketers be preparing for? What questions should marketers ask before taking a job? How does someone even succeed in their first marketing job? The unique challenges that come from marketing at different stages of a company's lifecycle  Being a generalist T-shaped marketer vs specializing Being more useful to the team—building institutional knowledge and industry know-how When is the right time to walk away from a company and move on? Should marketers get an MBA? And more! Connect with Leah via LinkedIn at - https://www.linkedin.com/in/leahkovach/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.” Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company's marketing strategy and is responsible for driving growth and customer acquisition. Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company's marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives. He also served as Head of Marketing at Intercom, where he helped the company build a world-class marketing team. Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. Questions and topics we covered include: Brian's explanation of consumption pricing and how this concept helped him in his marketing career Is a better Martech stack the secret to fixing a company's growth problems? What is a CDP and why should marketers care about them? How does this type of tool affect our work? Traditional vs composable CDPs How to justify the purchase of a CDP? What is a data warehouse and how does it differ from a CDP? Why do most data and marketing teams have bad relationships with each other? How do we make these relationships better? And more! You can learn more about HighTouch at - https://hightouch.com Connect with Brian via LinkedIn at - https://www.linkedin.com/in/briankotlyar/  You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers. Her career focus is developing marketing strategies for tech companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. She is also the co-founder and host of “The Home and The Hustle” podcast for working moms and “The Know, Grow and Scale” videocast and podcast for entrepreneurs. Questions and topics we covered Include: What made Laura decide to strike out on her own What Laura wishes she had known before starting her agency The 3 consistent marketing priorities for a B2B tech company (regardless of company stage) How to grow your business without a full-time marketing team Two key ways to identify your company's brand What conditions need to be met for a business to consider outsourcing its marketing? Qualities to look for when hiring new team members How marketing has evolved… The #1 marketing challenge The Business Growers is facing this year. And more! You can connect with Laura through LinkedIn - https://www.linkedin.com/in/laurapickardjohns/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence. With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children in the kitchen, gardening, and playing volleyball when the weather in upstate New York permits. Questions and topics we covered include: An explanation of marketing science How does market research affect a business's growth in the long term? Why is it important? Why message testing and optimization are vital to gaining insights How to convince your boss to invest in Message Testing How does a team get started with message testing? At what size of an organization should a team consider message testing? The ideal frequency and cadence of message testing experiments Who owns market research and message testing in the marketing team? What are market simulators, how are they useful, and at what size of a company should they be used? The basics of conjoint analysis in market research. And more! You can connect with Ben through LinkedIn - https://www.linkedin.com/in/bcortese/  And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“[Community] sits before Demand Gen. in the funnel…[Community] doesn't actually generate revenue. I create an environment that makes generating revenue easier.” Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community. Questions and topics we covered include: Community as a marketing role defined  Some examples of what Community is not? When did this new job get created? What's the difference between B2B community marketing and B2C community marketing? How to justify the investment into Community marketing? Why is most of Evan's role as a Community Marketer is spent working internally on his team The similarities between a Community / Evangelism role and a PR agency (when it comes to media training) How a Community role helps to reduce internal friction between marketing and sales How Evan measures success with his unique role And more! You can connect with Evan through LinkedIn - https://www.linkedin.com/in/evanpatterson/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you're trying to go 1-to-many…” Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, marketing, mental health, and career development in the tech industry. Questions and topics we covered include: The advice she has for anyone who wants a marketing job and is coming from sales, support, etc. Her red flags to look out for when applying to a marketing jobs How to leverage sales experience in a new marketing role What does it mean to be an evangelist? “Community” as a role in a marketing team… Should a community function and a customer advisory board go hand-in-hand? The most important business skill marketers should be learning today, but they're probably ignoring… How can marketers help create sales collateral that actually gets used? What should marketers look for when selecting/recommending software to add to the MarTech Stack? Does every marketer need a side hustle? And more! You can connect with Zoë through LinkedIn - https://www.linkedin.com/in/zoehart/ And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Eric Dodds is the Head of Product Marketing at RudderStack and the Co-Host of the podcast Data Stack. He has over a decade of experience working with and implementing customer data infrastructure. He aims to make people's lives better through the work he does each day. Questions and topics we covered include: What do marketers need to know about data stacks? How does it affect their work? How data teams and marketing teams can work together to produce great business outcomes? How to define product marketing's role within the broader context of a company How to impress a marketing leader What's RudderStack's biggest marketing challenge heading into 2024 And more! Connect with Eric on LinkedIn - https://www.linkedin.com/in/ericdodds/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ If you want a deeper dive into product marketing, check out episode #140 with April Dunford - https://www.kennysoto.com/podcast/masterclass-product-positioning-april-dunford-140/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com

Margaret has spent the last decade building scalable, effective marketing programs—and teams—for B2B SaaS companies like OpenView, Appcues, and InVision. She now advises founders on how to do the same. She also co-hosts a weekly podcast called "Don't Say Content" with Devin Bramhall.  Questions and topics we covered include: Why Margaret took the plunge to become a soloprenuer?  Her recommendations for where to upskill as a marketer The characteristics of high-performing marketing teams?  Why marketing teams need to have fun to thrive.  The importance of knowing the differences between “Shared Language” and Institutional Knowledge… The key questions individual contributors should be asking their bosses to get a better understanding of company strategy… The skills Margaret would be learning this year if she had to start her career now… Why founder-led marketing still works, regardless of company size… How to think about “playbooks”… What are the major pitfalls that arise within the Head of Marketing and CEO relationship? Why is it important to have a focus on longer timelines as you move up the management ladder? Why strategy is supposed to take into account triaging “urgent” tasks… And more! Connect with Margaret on Linkedin- https://www.linkedin.com/in/margaret-kelsey-104abba/  Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Here's Margaret's podcast if you want to get even more of her knowledge - https://www.dontsaycontent.com Want to learn the best ways you can produce and grow an effective podcast for your business in 2024? Check out https://www.brandpodcastsummit.com!  On January 24th we're hosting The Brand Podcast Summit, a free-to-attend virtual event designed exclusively for marketers and comms people to succeed in podcasting in 2024. Speakers include Ann Handley, Rand Fishkin, podcast producers from NPR, the BBC, podcast growth pros, AI and automation experts…One attendee also has the chance to get $500's worth of podcast equipment! Shoutout to a previous guest of the show, Harry Morton, for sharing this. Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

“Half of marketing is marketing internally so you can get buy-in…and as the org gets bigger, that job gets harder.” The main theme of this episode focuses on: people, tools, and processes… George Huff, the CEO of Opal, leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal's content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day. George's career began in design and technology, but his curiosity about how captivating brands create stories led to the formation of Opal. He surrounds himself with talented individuals and empowers them to find the best solutions. Under George's leadership, Opal continually innovates to help brands drive results and create meaningful connections with their customers. Questions and topics we covered include: Why is brand alignment so important and the classic struggle with internal silos The context that every marketer needs to have to be successful, in any team they're in What sets Opal apart from other content management products How does team culture affect the success of a marketing initiative Why being able to handle criticism is the best skill for a marketer to learn The rituals and routines the Opal team does to help keep momentum going Why your manager wants you to be good at selling ideas And more! Checkout Opal - https://workwithopal.com  Connect with George on LinkedIn - https://www.linkedin.com/in/georgehuff/ Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, and more. Music for this podcast comes from www.davidcuttermusic.com

In today's episode, titled "The Best Person Doesn't Always Get the Job," we have some completely unreleased content revolving around the hiring process. We went a little deeper into one of the uncomfortable truths -- this is perhaps the one that was most uncomfortable for me: the best person doesn't always get the job. The person delivering this key message is a marketing executive with a wealth of experience, having successfully launched products and driven growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. Her name is Maya Grossman, and she's the author of the groundbreaking book, "Invaluable: Master the Skills You Need to Skyrocket Your Career." Maya brings over fifteen years of industry expertise to our discussion, and she has some hidden, unreleased content from a past conversation that she is generously sharing exclusively on our show.In this concise but powerful response, Maya reflects honestly on the hiring process, revealing why certain individuals, despite their exceptional qualifications, may not always land the job they deserve. She will unravel hidden factors and shed light on the strategies and mindset needed to navigate this intricate landscape successfully.Join us as we uncover the truths behind the hiring process, challenge conventional wisdom, and gain invaluable insights from Maya Grossman, a true expert in her field.Without further ado, let's dive right in and learn why the best person doesn't always get the job.ResourcesGet more help on your applications from Let's Eat, GrandmaConnect with us, Schedule a call hereConnect with Maya on LinkedInCheck out Maya's WebsiteGet promoted fast and often, Get this course nowFollow us:Use Chris' LinkedIn for the newsletterCheck us out on InstagramFollow Let's Eat, Grandma on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to an exciting new podcast episode! We can't wait for you to dive in and enjoy it as much as we did while recording! In this episode, we had the pleasure of hosting Maya Grossman. Career Coach and Founder. She shared her invaluable career experiences, guiding us on how to take charge of our own professional journey and secure multiple promotions. Maya emphasized the significance of assuming responsibility for our careers and starting with a clear vision, understanding that our success lies solely in our hands. Throughout the conversation, Maya generously shared a wealth of tips and strategies to become indispensable employees, demonstrating our true value, fostering strong relationships with our managers, and honing the skills necessary to achieve our dream roles and career aspirations. So, stay tuned and hit that subscribe button to ensure you don't miss out on this enlightening episode! Get ready to take your career to new heights!

Today I brought on legendary CWP repeat guest, Maya Grossman.Maya is a Career Coach, 2x VP of marketing and a best selling author.She spent 15 years in the corporate world growing from an individual contributor to a VP, achieving 10 promotions in 15 years, and working for some of the best companies in the world (Microsoft and Google). Now Maya teaches ambitious professionals how to level up into executive roles, make quantum leaps in their careers and earn high 6 figures, without working harder. Whether you're just starting your professional journey or you've been in the career “matrix” for years, understanding these truths can be a game-changer. ResourcesGet more help on your applications from Let's Eat, GrandmaConnect with us, Schedule a call hereConnect with Maya on LinkedInCheck out Maya's WebsiteGet promoted fast and often, Get this course nowFollow us:Use Chris' LinkedIn for the newsletterCheck us out on InstagramFollow Let's Eat, Grandma on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Maya Grossman is the founder of Maya Grossman Coaching and is a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. But she spent the majority of her career in marketing. The post 1103: How to Break Into Marketing With Maya Grossman, Maya Grossman Coaching [Espresso Shots] appeared first on Time4Coffee.

EP 2632 I share a success story by Maya Grossman of negotiating a higher salary despite being told that they were the most expensive candidate. Schedule a Trusted Adviser call at www.TheBigGameHunter.us/schedule so I can answer your job search questions. ABOUT JEFF ALTMAN, THE BIG GAME HUNTER People hire Jeff Altman, The Big Game Hunter to provide No BS Career Advice globally because he makes many things in peoples' career easier. Those things can involve job search, hiring more effectively, managing and leading better, career transition, as well as advice about resolving workplace issues.  Schedule a discovery call at my website, www.TheBigGameHunter.us He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with over 2600 episodes. Website: https://www.TheBigGameHunter.us (schedule a paid coaching session, a free discovery call or ask questions using my Trusted Adviser Services) LinkedIn: https://www.linkedin.com/in/TheBigGameHunter Video Courses: https://www.TheBigGameHunter.us/courses Main YouTube: https://www.youtube.com/@jobsearchtv  No BS Job Search Advice Radio Podcast: https://anchor.fm/nobsjobsearchadviceradio Video Podcast of No BS Job Search Advice Radio: Spotify  Twitter: http://twitter.com/jeffaltmancoach Medium: jeffaltmancoach.medium.com Resume & LinkedIn Profile critiques www.TheBigGameHunter.us/critiques We grant permission for this post and others to be used on your website as long as a backlink is included to www.TheBigGameHunter.us and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. --- Support this podcast: https://podcasters.spotify.com/pod/show/nobsjobsearchadviceradio/support

In this series, I'm resharing 12 of my favourite episodes since I launched the Future Work/Life podcast.In today's episode, you'll hear my conversation with Maya Grossman from January 2023.Find out more HERE.-------------------------You can get in touch or find out more about me using on of the links below:BOOK A KEYNOTE OR ASK-ME-ANYTHING SESSIONLinkedIn | Future Work/Life Newsletter | Future Work/Life WebsiteMy bestselling book, Work/Life Flywheel: Harness the work revolution and reimagine your career without fear, is out now. You can order your copy HERE (UK) or HERE (US). Here's what Category Pirate and Ship 30 for 30 Captain Nicolas Cole has said about it:"Ollie and I have similar stories: burned-out agency owners who started writing online and experienced life-changing results. If this sounds like you too (whether you're an entrepreneur or a high-achieving, exhausted employee), then you'll feel right at home reading this book." Hosted on Acast. See acast.com/privacy for more information.

Maya Grossman is the founder of Maya Grossman Coaching and a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. In just 15 years, Maya was promoted 10 times and had stints at Microsoft and Google where she worked in digital marketing as well as product marketing. The post 1095: How to Reverse Engineer Your Success With Maya Grossman, Maya Grossman Coaching [K-Cup TripleShot] appeared first on Time4Coffee.

Maya Grossman is the founder of Maya Grossman Coaching and a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. In just 15 years, Maya was promoted 10 times and had stints at Microsoft and Google where she worked in digital marketing as well as product marketing. The post 1094: How to Skyrocket Your Career Success With Maya Grossman, Maya Grossman Coaching [K-Cup TripleShot] appeared first on Time4Coffee.

Maya Grossman is the founder of Maya Grossman Coaching and a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. In just 15 years, Maya was promoted 10 times and had stints at Microsoft and Google where she worked in digital marketing as well as product marketing. The post 1093: Why to Focus on Job Outcomes Not Outputs With Maya Grossman, Maya Grossman Coaching [K-Cup TripleShot] appeared first on Time4Coffee.

Maya Grossman is the founder of Maya Grossman Coaching and a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. In just 15 years, Maya was promoted 10 times and had stints at Microsoft and Google where she worked in digital marketing as well as product marketing. The post 1092: How to Fall in Love With a Crappy Job With Maya Grossman, Maya Grossman Coaching [K-Cup DoubleShot] appeared first on Time4Coffee.

Maya Grossman is the founder of Maya Grossman Coaching and a career success coach who teaches her clients how to make leaps forward in their careers and earn high six figure salaries without working harder. In just 15 years, Maya was promoted 10 times and had stints at Microsoft and Google where she worked in digital marketing as well as product marketing. The post 1091: What It's Like to Get Promoted 10 Times in 15 years With Maya Grossman, Maya Grossman Coaching [Main T4C Episode] appeared first on Time4Coffee.

From his home in Guatemala, this week's guest grew and sold a business using only his free Twitter account for marketing.He now offers to help you grow your Twitter account to $30,000 per month through his new company, Tweets and Clients.We discussed:Why you need a long-term outlook on growing your career and business.Why monetisation has to be your priority (not growth).How to experiment your way to the right niche.The right balance of offer, content & outreach.If you enjoy this episode, you might also want to check out my conversations with Austin Belcak, Justin Welsh, Maya Grossman and Nicolas Cole.LINKS:JK's TwitterJK's LinkedInTweets and ClientsFuture Work/Life newsletterFuture Work/Life websiteBuy Work/Life Flywheel HERE (UK) or HERE (US). Hosted on Acast. See acast.com/privacy for more information.

Are you aiming for a promotion at work but don't know how to make it happen? Alan Stein and Maya Grossman, in this podcast episode, discuss the step-by-step process on how to get promoted.  Maya shares her insights from her 15 years in the corporate world which included 10 promotions and she explains why earning trust is one of the most important things that will help you climb up the ladder. She also lays out practical tips on how you can advocate for your own promotion without being overly salesy.  Listen to the SYCK Podcast with Maya Grossman now and take your career success into your own hands today!   IN THIS EPISODE [02:40] What are advocates and how are they different from mentors? [6:48] How to find the right people to advocate for your promotion [8:43] What to do when you don't have your manager's support [12:06] How to push back against your manager's objections about your promotion [15:18] Dealing with difficult conversations with manager if you are uncomfortable in communicating directly [21:05] Advocating for yourself in the workplace without being salesy [27:14] Alan and Maya discuss the timeline of promotions [29:35] Maya's thoughts on promotions and compensation [33:15] The driving forces of people aiming for a promotion   KEY TAKEAWAYS: Being good at your job doesn't equate to promotion. Aside from being exceptional at what you do, you need to get people to advocate for your promotion, especially your manager. Tough conversations are necessary to grow your career. If you can't go out of your comfort zone to deal with them, don't expect to reap the rewards of your hard work.    RESOURCE LINKS: SYCK Career Podcast Maya Grossman LinkedIn Maya Grossman Website   BIO: Maya is a Career Success Coach, 2x VP of marketing, and a best-selling author. She was promoted 10 times in 15 years and worked for companies like Microsoft and Google and now she teaches ambitious professionals how to make quantum leaps in their careers and earn high 6 figures, without working harder.  

Are you determined to get promoted this year? Is the plan to work so hard someone is bound to notice?! Rest assured there is a better way! Hope is not a strategy! Join Maya and me as we dive into what's holding people back from working their way into upper management and how you can get there without burning out. Notes: 13:00 Steps to switching careers 17:10 How to follow up on a promotion 22:22 Creating relationships remotely 28:00 The value of listening 33:19 Getting out of your own way 39:04 Getting clear on your boundaries and KPI's 42:33 Speed roundIf you loved this episode you should check out this episode “How To Set Long Term Career Goals With Dorie Clark” If you enjoyed today's episode, please:1.) Sign up for notes at copymyhomework.com for a full list of resources, links and recommendations listed on today's episode.2.) Post a screenshot of the episode & tag me on LinkedIn or Instagram @kimkaupe so we can talk about your favorite parts!3.) Leave a positive review (shameless, but someone's gotta say it right?!)4.) Subscribe for new episodes every Tuesday on your favorite podcast app. Connect with Kim over on the socials!Instagram + TikTok: @kimkaupeLinkedIn: https://www.linkedin.com/in/kimkaupe

This week my guest is career success coach Maya Grossman.After a successful corporate career during which she got promoted 10 times in 15 years, Maya quit her job in October 2021 to start her own business.She's now on a mission to impact the careers of a million people over the next 10 years through her coaching, training courses and writing.During the show, you'll hear how Maya started applying her Career Success Secrets 3-step framework...1. Strategy2. Mindset3. Systems...to take control of her career and how, by applying the lessons she's learned, you can design the career you dream of!LINKS:Maya's LinkedInMaya's websiteOllie's LinkedInFuture Work/Life newsletterFuture Work/Life websiteMy book, Work/Life Flywheel: Harness the work revolution and reimagine your career without fear, will be published on 17th January 2023. You can pre-order your copy HERE. Here's what Justin Welsh has said about it:"With the right mindset and systems, you can make positive changes in your career. Ollie Henderson's Work/Life Flywheel gives you the tools and motivation to develop both, creating the momentum you need to maximise your potential and succeed in the new world of work." Hosted on Acast. See acast.com/privacy for more information.

Maya Grossman coaches high achievers to make quantum leaps in their careers and earn high 6 figures. She is a best-selling author of Invaluable, a 2X VP of marketing and held positions at Google and Microsoft. LinkedIn recently named Maya Grossman in the Top 200 LinkedIn influencer 2022.

“Fun translates into good performance.” The four things every marketer should know before starting their career: Find a skill (channel) that is the most fun to do. Then specialize. Specialization brings money. Specialization solves hard problems that matter. You take this even further by also specializing in a specific industry (e.g. I specialize in marketing for fintech and insurance orgs at the moment). Understand the business you're marketing. Do your best to think like the CEO. Find an excuse to meet other experts. Personal branding is the easiest way to grow your network of mentors. Create a swipe file. This is not a new or novel suggestion, just one that works. There's a reason other marketing experts do this! Key moments from marketing experts: Mark Stouse, Episode #93 - https://kennysoto.com/podcast/mark-stouse-defining-a-recession-proof-career-things-to-know-as-a-new-cmo-ep-93/ Steve Toth, Episode #99 - https://kennysoto.com/podcast/steve-toth-understanding-in-seo-can-lead-to-exponential-growth-ep-99/ Jacob Warwick #91 - https://kennysoto.com/podcast/jacob-warwick-how-your-career-narrative-can-help-you-become-a-vp-ep-91/ Maya Grossman, Episode #84 - https://kennysoto.com/podcast/maya-grossman-the-career-advice-you-need-if-you-want-to-be-a-marketing-leader-ep-84/ Sara Pion, Episode #86 - https://kennysoto.com/podcast/sara-pion-navigating-the-startup-world-as-a-new-marketer-ep-86/ Lea Pica, Episode #81 - https://kennysoto.com/podcast/lea-pica-using-data-storytelling-to-spur-action-ep-81/ My “swipe file” of favorite marketing newsletters: Nik Sharma's DTC newsletter - https://www.nik.co/subscribe Why We Buy - https://customercamp.co/newsletter/ Dave Gerhardt's B2B Marketing Advice - https://dgmg.davegerhardt.com/email The Marketing Brew - morningbrew.com/marketing//r/?kid=9f1e7657 Stacked Marketer - https://www.stackedmarketer.com/friend-recommended/?utm_source=sparkloop&utm_medium=referral&utm_campaign=sm_daily&rh_ref=2b82a0e9 SEO-specific newsletters I use for work include: WTF is SEO? - https://wtfseo.substack.com SEONoteBook - https://seonotebook.com Jeremy Moser's newsletter -https://www.jermoser.com Other marketing podcasts to subscribe to: Exit Five - https://open.spotify.com/show/0OJJbQlcUlHiLSvNZoJTYf Marketing School - https://open.spotify.com/show/1NulSGKhstJuty8iYPBMo5 Marketing Against The Grain - https://open.spotify.com/show/3bMqKPfI45OmTK5hENtIOk *Quick editing note: I got the acronym for SCORE incorrect! It's actually the Service Corps of Retired Executives. I ended up clipping that audio out of this episode. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

This week Maya Grossman joins me as we discuss, "Why am I not getting promoted?" We cover valuable topics like:- Mindset shifts that are essential to guarantee a promotion- How to have a conversation with your boss about promotions- What it means to create visibility for yourself and why that's important- Networking within your first 30 days within a companyAbout Maya: I'm a 2x VP of marketing, peak performance career coach, best-selling author, wannabe podcaster, an overachiever, wifey, and BFF who always brings the best homemade desserts. I'm also the corporate gal who was promoted 10 times in 15 years, worked for Microsoft & Google, and 10x her salary. My goal is to teach you how to build the bridge between where you are today and where you want to be in your wildest dreams so you can have an exceptional career. Why? Because you deserve to be happy (and make good money doing it).Connect with Maya and join her Promotion Accelerator Course!Maya Grossman - LinkedIn | mayagrossman.com - Newsletter & Promotion CourseInstagram | TikTok | LinkedIn | Newsletter Recorded on Riverside.fm, Use my code: GROOVING for a discount!

Going to work every day, and working on your marketing career, are two very separate things. But it's easy to become so consumed by your day job that you neglect your long-term ambitions and lose sight of what you want to achieve in the future. Thankfully, this week's guest has a wealth of in-depth guidance to help you solve those challenges.  In this episode, Maya Grossman, Peak Performance Career Coach & 2x VP Marketing, provides a proven formula for taking control of your career and accelerating yourself on the journey towards success. We cover;What it takes to achieve success in marketing, or your career in generalWhy so many people - who have great skills and are willing to work hard - stay stuck in their careersThe first step to skyrocket your careerWhat you can do to get closer to a 'goal job'Skills versus mindset, and what you can do to build confidence and resilienceWhat people can do to eliminate or quieten imposter syndrome What you can do to consistently stay on track to achieve your career goalsMaya's view on the core aspects that B2B Tech marketers need to master in order to succeed in their careerAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Kicking off season 2, we're joined by Maya Grossman who is a best selling author, former VP of Marketing, and current start-up Advisor and Career Coach. We discuss how Maya grew her career from Product Marketer to Marketing Executive, and her playbook for others who are looking to take their career journey into their own hands and reach their full potential. Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast. You can use the code newtopmm for 10% off PMA's Core Certification course. Follow Maya on LinkedIn. Connect with Maggie on LinkedIn. 

EP 2410 Whether times are complicated or not, it is critical for people to become the CEO of their careers instead of outsourcing the responsibility for your career to your employer. My guest, Maya Grossman, is the author of "Invaluable: Master The 10 Skills You Need to Skyrocket Your Career" https://amzn.to/3OGLLxr. We speak about ways to move your career ahead and satisfy your career goals. ABOUT JEFF ALTMAN, THE BIG GAME HUNTER Jeff Altman, The Big Game Hunter is a coach who worked as a recruiter for what seems like one hundred years. His work involves career coaching, as well as executive job search coaching, job coaching, and interview coaching. He is the host of “No BS Job Search Advice Radio,” the #1 podcast in iTunes for job search with more than 2400 episodes. Are you interested in 1:1 coaching, interview coaching, advice about networking more effectively, how to negotiate your offer or leadership coaching? People hire me to provide No BS career advice whether that is about a job search, hiring better, leadership, management or support with a workplace issue. Schedule a discovery call at my website, www.TheBigGameHunter.us My courses are available on my website, www.TheBigGameHunter.us/courses The courses include ones about Informational Interviews, Interviewing, final interview preparation, salary negotiation mistakes to avoid, the top 10 questions to prepare for on any job interview, and starting a new job. I do a livestream on LinkedIn, YouTube (on the JobSearchTV.com account) and on Facebook (on the Jeff Altman, The Big Game Hunter page) Tuesdays and Fridays at 1 PM Eastern. You can send your questions about job search, hiring better, management, leadership or to get advice about a workplace issue to me through Messenger on LinkedIn or through chat during the approximately 30 minute show. Classes On Skillshare https://thebiggamehunter.us/Skillshare Freelancing or hiring a freelancer: fiverr.com https://thebiggamehunter.us/fiverr. or Freelancer: https://thebiggamehunter.us/freelance To set up your freelance business correctly: incorporate https://thebiggamehunter.us/incorporate Connect with me on LinkedIn www.linkedin.com/in/thebiggamehunter Watch my videos on YouTube at JobSearchTV.com, the Job Search TV app for fireTV or a firestick or Bingenetworks.tv for Apple TV, and 90+ smart tv's. Thinking of making a career change and need some ideas that fit you. CareerFitter offers a free test and if you want more you can upgrade for the paid version.https://thebiggamehunter.us/Career We grant permission for this post and others to be used on your website as long as a backlink is included and notice is provided that it is provided by Jeff Altman, The Big Game Hunter as an author or creator. --- Support this podcast: https://anchor.fm/nobsjobsearchadviceradio/support

“You just want to make sure you're joining a rocket ship, not a sinking ship…” Maya Grossman is a marketing executive with over fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a career coach, the best-selling author of “Invaluable, an unconventional business book for employees who want to deliver exceptional results,” and the creator of the Career Success Secrets Course, a transformative program that generates quantum career leaps. Questions and topics we covered included: ✅Maya's story of how she created her first marketing job. ✅Maya's advice for any marketer who wants to get promoted this year. ✅Why does imposter syndrome creep up at any stage in a marketer's career? ✅The common lessons and experiences Maya gained from each of her previous executive positions. ✅What are some mistakes a new marketing leader might make when building a team for the first time? ✅What are hiring managers looking for in marketing candidates this year? ✅What's the best way to come up with new ideas for LinkedIn content? And more! Say hi to Maya on LinkedIn - https://www.linkedin.com/in/mayagrossman Check out her website for more info about her - mayagrossman.com She also has a free playbook to help you start making huge leaps in your career! You can get that here - https://course.mayagrossman.com/resources --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

We assume that graduating and getting a job is the finish line, but it is the start of a marathon. The problem is that this marathon is very different than the one we just finished. During our school years, we had structure. We were told what to do to get to the next grade and even graduate. But in the career marathon, we don't have the level of support. It is up to us to own our careers and be strategic so that we can continue to level up. That is why in today's episode of the How to Land a Job podcast I brought Maya Grossman to the show. She is a Peak Performance coach with over 15 Years of experience, a best-selling author, and ex-Google and marketing. So if you want to own your career make sure you check out the show.

I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized her marketing efforts in those critical first 90 days. Maya has 15+ years of marketing experience building brands and driving growth at companies like Microsoft, Google, and most recently Canvas. As the VP of Marketing at Canvas she built the marketing team, grew qualified pipeline 3X Q/Q, doubled ARR Y/Y, and helped secure Series C at $400M valuation. She was also the VP of Marketing at Colu ($40M VC backed startup). Here's what we hit on: What's your process for getting prospects to go from "what is this?" to "I want this!" (HINT: sell the CHANGE, this is the core of product marketing); As VP of Marketing at Canvas, how did you build out the team, build out demand gen, build pipeline and sales, help secure Series C funding...all the things. How you prioritized that role the first 90 days and the results from there (HINT: start by talking to all different people and teams within the company about product, customers, positioning, etc. and see if there's a consistent message at home); How to handle ambitious goals as VP of Marketing (HINT: there will always be ambitious goals, but how to balance that with being realistic and also having quick wins); What would you have done differently while at Canvas; How did you build out your marketing team early stage (HINT: product marketing, content manager, demand gen manager and this took 5-6 months); How did you handle marketing attribution early stage (HINT: you don't have to measure everything, we didn't gate our content, we launched a podcast, community, created demand, created resources); We stopped doing Instagram and Twitter and instead focused on LinkedIn > doing one thing really well versus a bunch of things not well; Now your focus is "how to build a thriving career in marketing" - why did you decide to help people with this; Maya shares her strategy/steps for how to build a thriving career. You can reach Maya on LinkedIn: https://www.linkedin.com/in/mayagrossman/ Check out her website: https://www.mayagrossman.com/ Check out her book: Invaluable For more content like this, subscribe to Modern Startup Marketing on Apple or Spotify or wherever you like to listen. You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com Thanks for listening! --- Send in a voice message: https://anchor.fm/anna-furmanov/message

Looking for your next move? How about the CEO… of your own professional life? This week, Andrew sits down with career coach and author of Invaluable, Maya Grossman. Her work centers around the idea that you – yes, you! – should stop going with the flow and take control of your own career. Follow Maya on LinkedIn Follow Andrew on LinkedIn and join the Get Hired community at https://lnkd.in/ghpodcast Have you had a job search win? Email us a voice memo at gethired@linkedin.com so we can celebrate your success!

Are you waiting for career opportunities to come your way? Or are you creating opportunities to bring your dream job closer? Maya Grossman is a marketing executive, blogger, speaker, podcast host, and best-selling author who helps people become the CEO of their careers. She's worked with Microsoft, Google, Tesla, and many other successful companies.  In this episode, she shares how she shifted from “Maya-the-travel-agen” to “Maya-the-marketer” to “Maya-the-career-coach.” We also discuss how to find your purpose & passion, ways to intentionally craft your career, and the magic of LinkedIn.   Links: Maya's website Follow Maya on LinkedIn Follow Maya on Instagram Please subscribe, rate & review the podcast wherever you listen. And subscribe to the LLW newsletter for more updates from Chedva!

Welcome to another exciting episode of Growth Marketing Camp. We're shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she's got some advice that you'll want to hear.Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!

Welcome to another exciting episode of Growth Marketing Camp. We're shaking things up today as we chat career growth with the amazing Maya Grossman. After spending 15+ years as a marketer leading teams at some of the biggest tech behemoths like Microsoft and Google, she's got some advice that you'll want to hear. Maya shares her best tips on setting yourself up for success, the importance of independent onboarding, and how to build meaningful relationships on day one. Plus, she shares her top 3 golden rules to apply when you land your dream job. Tune in and enjoy!

Maya is joining me today to talk about lots of stuff! She helps ambitious marketing executives accelerate their career growth. She's a VP of Marketing, Ex-Google, and Microsoft, a best-selling author, and a startup adviser. Here's what we talked about: 0:00 - Intro 3:32 - How much did having a best-selling book help you in your career? 7:16 - How to design a customers journey from “what is this” to “I want this” 10:31 - Talking to your customers helps you help them better 16:35 - Should marketeers be on the sales calls? 22.18 - To create valuable content you need to hire an expert, not just a copywriter 28:47 - When is the right time for a startup to create a marketing team? 31:14 - Should the VPs and CMOs create the strategy or should they wait for the team 35:29 - How is marketing contributing to the revenue results? 41:41 - Aligning marketing and sales goals are necessary for success 44:15 - How to lead teams today? 47:05 - How much should we share the burden with the team 54.27 - Your employees are superstars and rockstars, give them the freedom to grow 1:03:09 - Outro Find more info and reach out to Maya using these links: https://www.linkedin.com/in/mayagrossman/ https://www.mayagrossman.com/ And make sure you subscribe to this show to be notified when we drop a fresh new episode! --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Maya Grossman (Founder, Maya Grossman Consulting and Author of Invaluable) joined Sidney Waterfall (VP of Demand, Refine Labs) on the podcast to talk about career pathing and taking your career into your own hands. They broke down how to decipher what you enjoy doing day-in and day-out, keeping your mind open to new opportunities, and 3 things you need to do to level up your career. They also talked about their personal experiences with expanding their skillsets outside of the scope of their job descriptions. This is a must-listen episode, regardless of where you're at in your career.

Where do you want to go in your career? It's an essential question to answer because it's the first step in getting there. After all, no one gets handed career advancement on a silver platter. It takes hard work and truly taking ownership of your career to climb the ladder, and according to today's guest, there are certain skills that can help you along the way. In this episode, David interviews Maya Grossman, Founder of Maya Grossman Consulting, about how to take the bull by the horns and skyrocket your career. Listen as we discuss: Five steps for figuring out your career roadmap. How to transition from specialist to generalist. Why you should develop an owner's mentality. The importance of becoming a lifelong learner. How to create opportunities for yourself. Check out these resources mentioned: DemandGen TV Maya's book is Invaluable To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Maya Grossman has written a best seller on career development, with a long and successful career spanning some of the largest brands in tech like Microsoft, Google and Canvas. She hasn't just waited for these opportunities to come to her, throughout her career she's made purposeful decisions to exceed and stand out amongst a sea of B2B tech marketers. On this episode of the FINITE Podcast, you'll hear Maya's tips on flourishing at each stage of a B2B tech marketing career from IC to VP of Marketing. This includes building a marketing portfolio. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.---To apply to join the FINITE community, head to finite.communitySupport the show (https://finite.community/)

I had the honor of interviewing Maya Grossman earlier this year. I've been following her #LinkedIn posts for a while and really admired how honest and open she was about not only her career journey but also her personal life experiences that have shaped who she is today. If you don't know who Maya is, she is a marketing executive with fifteen years of experience taking products to market and driving growth for Fortune 500 companies like Microsoft and Google, as well as fast-growing startups. She is a speaker, a career coach, and the author of Invaluable: Master the Skills You Need to Skyrocket Your Career, an unconventional business book for employees who want to deliver exceptional results. In this episode, we chat about the most valuable skills for your career for the long haul. So don't just listen to this episode if you need a job tomorrow. Listen to it if you're someone who wants to put in hard work and use these skills along the way. At the time of recording this episode, I was still in a corporate role and her advice really made me make the jump to my new role! Connect with Maya on LinkedIn

Maya knows that not only does increased diversity in marketing make sense from an ethical perspective, it allows you to build more effective, creative teams! That's why she's taking us through her methods for team building, the benefits of diversity, and how CMOs can take action to up the diversity in their teams.Key talking points include:What to prioritize when building a marketing team.The importance of having a marketing team that reflects society and your audience.Actionable insights in how to build an effective, diverse team.

Hello, MC2C family! In the past couple of years, talk about diversity recruiting and how companies can build a team that mimics the communities that they serve is increasing. As I continue to immerse myself in this subject matter, I have come to the conclusion that there are two main reasons there is not enough diversity in top companies. One of those reasons is that diverse candidates don't know how to get the right visibility from these top companies. On the other hand, top companies don't know how to find the right diverse candidates. Closing these bridges is the challenge that we have. Well, I have found an amazing company that is doing this very well. Canvas! They are on a mission to help the future look like you! To talk about this amazing FREE platform for candidates, I interviewed my good friend and VP of Marketing Maya Grossman on my podcast. We spoke more about this problem and gave advice on how you, as a diverse candidate, can use Canvas to gain visibility. Make sure you check out this episode of the podcast and visit Canvas and Maya's official website! Have questions about your career? Well, we are here to help! Text me if you have any questions at +1 (321) 221-5240 and email me at daniel@masteringcollegetocareer.com! Episode Produced by: Olivia Wabski

Hello, MC2C family! In the past couple of years, talk about diversity recruiting and how companies can build a team that mimics the communities that they serve is increasing. As I continue to immerse myself in this subject matter, I have come to the conclusion that there are two main reasons there is not enough diversity in top companies.  One of those reasons is that diverse candidates don't know how to get the right visibility from these top companies. On the other hand, top companies don't know how to find the right diverse candidates.  Closing these bridges is the challenge that we have.  Well, I have found an amazing company that is doing this very well. Canvas! They are on a mission to help the future look like you!  To talk about this amazing FREE platform for candidates, I interviewed my good friend and VP of Marketing Maya Grossman on my podcast.  We spoke more about this problem and gave advice on how you, as a diverse candidate, can use Canvas to gain visibility. Make sure you check out this episode of the podcast and visit Canvas and Maya's official website! Have questions about your career? Well, we are here to help! Text me if you have any questions at +1 (321) 221-5240 and email me at daniel@masteringcollegetocareer.com! Episode Produced by: Olivia Wabski

Today we have Maya Grossman on from Canvas. We're actually going to be talking about a really cool and fun topic: Listening to our Customers, the Journey from Jumpstart to Canvas.Recently, Canvas rebranded from Jumpstart. Maya is going to take us behind the scenes a little bit into both why they did that as well as what she learned in the process.

In this episode, I sat down with the VP of Marketing from formerly known as Jumpstart, now known as Canvas which is the #1 Diversity Recruitment Platform. We talked about her journey towards becoming a VP of Marketing and what it takes to get there. If you're an inspiring Marketer, this episode is for you! Grab Maya's book Invaluable: Master Master the 10 Skills You Need to Skyrocket Your Career Follow Maya on LinkedIn S/O to our Sponsor Spark Your Resume, helping Entry Level, Mid Career, and Executive Professionals land their dream job 3x faster. Learn more about their company, services, and pricing here. Grab our Spark Your Career: Job Seeker Edition Course here. Shop our Merchandise here. Join our community of professionals worldwide here. Follow Spark Your Success online here Follow the host, Leander Howard II here. --- Send in a voice message: https://podcasters.spotify.com/pod/show/spark-your-success/message Support this podcast: https://podcasters.spotify.com/pod/show/spark-your-success/support

“I just got a new job, and I'm a little overwhelmed, what can I expect? I'm a recent college graduate, how do I start networking?” These questions are perfect for this week's all-star panelists. Hey, MC2C family! Joining me today for the 200th episode of the podcast are three incredible panelists I've met within the past year through networking on LinkedIn. Austin Belcak, the standard for career advice, joins us and brings his own personal experiences as a voice of reason in the career development area. Maya Grossman, a marketing expert with a passion for career development, wants to show people how to make the most of themselves. Emily Melious, my go-to person when I need clarity in my career, helps people create purpose in their careers and accomplish their goals. Austin, Maya, Emily, and I all come together to give advice on how you can start networking, whether you just recently graduated, recently got a job, or just want to broaden your horizons. Tune in for tips on how you can be confident in yourself while networking and furthering your career! Have questions about your career? Well we are here to help! Text me if you have any questions at +1 (321) 221-5240. Episode Produced by: Olivia Wabski

“I just got a new job, and I’m a little overwhelmed, what can I expect? I’m a recent college graduate, how do I start networking?” These questions are perfect for this week’s all-star panelists. Hey, MC2C family! Joining me today for the 200th episode of the podcast are three incredible panelists I’ve met within the past year through networking on LinkedIn.  Austin Belcak, the standard for career advice, joins us and brings his own personal experiences as a voice of reason in the career development area. Maya Grossman, a marketing expert with a passion for career development, wants to show people how to make the most of themselves. Emily Melious, my go-to person when I need clarity in my career, helps people create purpose in their careers and accomplish their goals. Austin, Maya, Emily, and I all come together to give advice on how you can start networking, whether you just recently graduated, recently got a job, or just want to broaden your horizons. Tune in for tips on how you can be confident in yourself while networking and furthering your career! Have questions about your career? Well we are here to help! Text me if you have any questions at +1 (321) 221-5240. Episode Produced by: Olivia Wabski

Not all talented, impactful humans are entrepreneurs. Impactful INTRApreneurs choose to work inside companies. Maya Grossman is one of the best. After time in at Google and Microsoft Maya is now sharing her time and talents with Jumpstart as their VP of Marketing. I fell for her LinkedIn posts with impactful career advice that makes a difference at all types of companies, and all levels too. I talk with Maya about: - Building a strategy to influence others - How to make your boss look good - When "staying in your lane" works and when you should ignore it - What motivated us both to help others in their career: Maya to write her book, Invaluable, or me to give my TEDx, Leverage Your Now to Get to Your Best Next  - Doubling down where you're at to gain the skills and experiences for your best next move! Enjoy the episode! We so appreciate you taking time to listen. Will you do me a favor? To help us get seen and land future great guests, subscribing to the podcast, leaving a review and sharing it with others all helps. Thanks, in advance, for showing us some love as we #borrowfromthebest

Matt and MJ go deep into a plasma cutting table unboxing for Banks Power and why it's so effective (hint: storytelling). They also cover their favorite LinkedIn posts from Brooklin Nash and Maya Grossman, and cover excerpts from The Immutable Laws of Marketing and Turning the Flywheel. Banks Power Unboxing Video: https://www.youtube.com/watch?v=bUXBIMsg-2Y

Links: https://dashboard.simplecast.com/accounts/b60ad2e8-5981-48e3-9850-9d1014d6f222/shows/e47e1b51-acbb-4f51-bdac-d9049cb80964/episodes/c3c6ff42-d8ec-4744-a24b-026222105619/OwnYourcareerownyourlife.com (OwnYourCareerOwnYourLife.com) You can now purchase the book on Amazon or on my website. You can also purchase signed copies as well as bulk orders of the book. Don't forget to check out the bonus resources and join the Facebook Group, all at https://dashboard.simplecast.com/accounts/b60ad2e8-5981-48e3-9850-9d1014d6f222/shows/e47e1b51-acbb-4f51-bdac-d9049cb80964/episodes/c3c6ff42-d8ec-4744-a24b-026222105619/OwnYourcareerownyourlife.com (OwnYourCareerOwnYourLife.com) For questions, comments and guest suggestions, contact the host, Andy Storch, at andy@andystorch.com You can find Maya here: https://www.linkedin.com/in/mayagrossman/ (LinkedIn) | https://www.mayagrossman.com/ (Website) | https://www.youtube.com/c/mayagrossman (Youtube)

“It's much better, in my opinion, to focus on one channel, master it or figure that it's completely wrong for you, and then move to the next one. I think that when you try to do too many things at once, like ‘Hey, I should be on Twitter and LinkedIn and Facebook', you end up performing poorly on all of them.”   – Maya Grossman   On this episode of The Leadership Locker, author and VP of Marketing at Jumpstart, Maya Grossman talks about the importance of ownership and overdelivering. Listen in as Rich and Maya discuss the different kinds of marketing, understanding your customers' needs, and having an owner's mindset. Maya also touches on how her military service helped shape her into the high performer that she is today. Maya Grossman is a high performing data-driven product marketing leader with more than a decade of experience and a demonstrated track record of taking products to market and driving growth. She has been helping companies grow for almost a decade. She has worked as the Head of Digital Marketing at SodaStream, Head of Global Product Marketing at Microsoft, and Strategic Advisor of Product Marketing at Google. She is also the author of the best-selling book Invaluable.   Here's how you can connect with Maya: Website:  https://www.mayagrossman.com/ Linkedin:  https://www.linkedin.com/in/mayagrossman/ YouTube:  https://www.youtube.com/c/mayagrossman Twitter:  https://twitter.com/mayagrosmn?lang=en     Connect with Rich: Website: www.richcardonamedia.com Linkedin: https://www.linkedin.com/in/richardcardona/ Instagram: https://www.instagram.com/richcardona_/ Facebook: https://www.facebook.com/richcardonamedia/ YouTube: https://www.youtube.com/c/RichCardona

Maya is a marketing executive, blogger, speaker, podcaster, and a career coach. She's worked for companies like Microsoft and Google, racking up multiple promotions and raises, and strategically leveling up from an individual contributor to vice president. She's blended her experience climbing the corporate ladder, motivational leadership style, authentic voice, and love for helping others into a book designed to give you the tools you need to succeed! FIND MAYA ONLINE Website: https://www.mayagrossman.com/ LinkedIn: https://www.linkedin.com/in/mayagrossman/ Twitter: https://twitter.com/mayagrosmn WHAT YOU'LL LEARN [00:14:38] The Owner's Mindset [00:41:48] The influence formula [00:43:36] How Maya stopped a plane from taking off [00:45:08] How to tell stories with data [00:47:37] Talent stacking [01:00:55] The top five skills you need to survive the next decade [01:01:47] How to ace an interview QUOTES [11:37] "Invaluable is all about mindset." [12:39] "We've had research for more than one hundred years that shows us that career success is best predicted by soft skills. Seventy five percent of your success can be predicted by our soft skills and only twenty five percent by your hard skills or your profession. And even though we know this, there's so little information about how to actually acquire soft skills." [15:37] "You need to look at the bigger picture. You need to think like an owner, which means you want to make sure that you get the most out of everything that you do, and you spend the least" [19:32] "You need to understand that no matter how small your role is, you are part of a bigger machine. You're part of the company and your job is to make that company successful, however you can. And the minute you realize that, you're going to start seeing opportunities to do more and to help more and in most cases, that's going to give you more experience. You can experiment and see what you like, what you don't like. And it's also a great way to set yourself up for a promotion or for your next role." [24:12] "Because if you don't learn and you don't grow, you're basically moving backward. And it's kind of weird. Most people don't read a book after they graduate from college. As we grow up, we were being taught that you need to learn. So you go to school if you're like you go to college. But the minute that ends, there's no motivation to continue learning." [28:38] "It's not just someone who gets things done. It's someone who has the ability to identify a problem. They care enough to ask questions, to dig around, to actually take action when they come across something that doesn't work." [33:17] "If you're a lateral thinker, you're able to take information from different areas, different disciplines, different things you've done in your life, and apply them to come up with a very creative idea." [01:03:08] " I have 15 years of experience and my resume is not two pages long. So if you're early in your career, you do not need twenty thousand bullet points. Less is actually more." SHOW NOTES [00:01:35] Introduction for our guest [00:02:44] Maya talk to us about her upbringing [00:04:29] What Maya loves about marketing [00:05:36] How all of Maya's experience culminated in a book [00:06:58] What was the process like for you writing the book? [00:08:21] What is invaluable all about? What does that mean? [00:10:08] Who is that person that you're writing this book for? [00:11:21] Is it ever too late to become invaluable? [00:12:33] What is the deal with soft skills and why are they so important? [00:14:38] The Owner's Mindset [00:16:49] How do we start cultivating this owner's mindset? [00:20:03] What can we do to help develop a sense of purpose for ourselves and our work? [00:22:56] The craftsman mindset [00:23:39] Why you need to be a lifelong learner [00:24:48] How can we turn learning into a habit? [00:27:32] What are some newsletters that you are currently subscribed to? [00:28:10] What is a fixer? [00:31:33] Helping budding fixer's climb the ranks [00:32:34] The importance of lateral thinking [00:35:18] Never let your fear decide your fate [00:37:19] Cultivating psychological safety [00:41:48] The influence formula [00:43:36] How Maya stopped a plane from taking off [00:45:08] How to tell stories with data [00:47:37] Talent stacking [00:53:20] The five pieces of career advice that Maya wishes somebody would have given her in her twenties. [00:55:41] Tips for networking [01:00:55] The top five skills you need to survive the next decade [01:01:47] How to ace an interview [01:05:51] Negotiations [01:08:39] Advice for the women in our audience [01:10:23] Its one hundred years in the future. What is it that you want to be remembered for? [01:10:49] The Random Round Special Guest: Maya Grossman.

Maya Grossman, expert marketer and bestselling author of Invaluable talks about her experience getting promoted 10 times in 15 years and explains what it is she attributes to her success. She touches on the importance of soft skills and communication as well as challenging the "rest and vest" status quo. "You own your career."

BUSINESS AND THOUGHT LEADER EDITION Join The Free Retiree crew for another great episode, as we explore how you can take your career to the next level. Thought-leader, marketing expert, and Invaluable book author, Maya Gossman helps people excel in their career and learn what skills she built to make her career so successful. In this episode, we discuss the key steps you need to take for career success and how to master the skills you need to skyrocket your career, as noted in Maya's book. How do you have a fulfilling career? What skills should you know? How do you think ahead and tackle a problem before asking? What is the difference between accountability and responsibility? Listen as Maya shares a sneak peek of what's in her newly launched book, and what you need to know to be invaluable at your job. To get the episode, show notes, and share links, please go to our podcast page. Thank you for sharing our podcast. The Free Retiree Show Podcast Page Honor to be mentioned in the FeedSpot TOP 20 RETIREMENT PODCAST OF 2020

Maya Grossman is a Strategic Marketing Advisor, Product Marketing, and Brand Strategist as well as the author of a soon-to-be-released book, Invaluable. Maya has held executive and strategist roles in companies like Microsoft, AnD Ventures, Google, and SodaStream. In her new book, Invaluable, Maya shares her journey from an entry-level position to VP of Marketing, and how she cemented herself as an invaluable employee. With over ten years of industry knowledge, Maya's expertise in marketing and how to position yourself as irreplaceable is, for lack of a better word, invaluable. In this episode… The stories we tell connect us all to one goal: creating value in the world around us. How we share those stories is equally impactful.  The rise of marketing in uncertain times is met with a look of disdain; it costs too much money, people aren't interacting with our content as much, we don't have a way to create new channels of income. Yet, there is still an opportunity to make yourself invaluable while growing your current skills and developing new ones. According to Maya Grossman, VP of Marketing and Brand Strategist, making yourself an invaluable employee could mean creating new opportunities for your company to reach a broader audience through simple means. In this week's episode, Brendan Dell interviews Maya Grossman, Brand Strategist and VP of Marketing. She discusses creating great content, managing channels of communication with your audience, and adding value to not only yourself but your company as well. Maya also recounts the lessons she learned when engaging with different clients and the importance of learning soft skills in your profession.