Podcasts about classify

How AI Agents are Disrupting the AdTech Landscape Semantic content classification driven by AI agents is currently transforming digital advertising and B2B content monetization as we know it. When leveraged the right way, marketers can classify B2B content into actionable signals and find the most relevant content across the open web. This shift toward AI-native advertising allows for a more sophisticated approach to targeting that moves beyond traditional cookies. So, how can brands strategically implement these tools to generate impactful results, and what does the rise of autonomous agents mean for the future of your digital marketing strategy? That's why we're talking to Brendan Norman (Co-Founder and CEO, Classify), who shares his expertise and experience on how AI agents are disrupting the AdTech landscape. During our conversation, Brendan discussed the evolution of digital advertising and the critical integration of AI and cloud-based tools to automate manual tasks and improve campaign optimization. He also elaborated on the massive shift from human-centric to agent-centric traffic, predicting that agent traffic will surpass human traffic within 18-24 months. Brendan also explained why he believes that the future belongs to marketers who can blend audience and contextual signals to monetize human and agent attention. He highlighted how new AI-native tools are democratizing advanced ad tech, significantly reducing costs and improving efficiency for large and small advertisers. https://youtu.be/yVobWZTmwco Topics discussed in episode: [03:01] Beyond Keywords: How semantic understanding allows advertisers to target the nuance of a page (like “snow removal” vs. just “winter”) rather than broad categories.  [06:46] Optimizing for AI Agents: Why “Generative Engine Optimization” (GEO) complements traditional SEO, and how brands must prepare for agents retrieving information instead of humans.  [12:34] The Shift in Web Traffic: The prediction that agent traffic will surpass human traffic on the web in the next 6 to 24 months.  [15:50] The Power of Context + Audience: Why the best advertising strategy combines who the user is (audience) with what they are consuming in the moment (context).  [20:47] Democratizing Ad Tech: How AI agents and new frameworks will allow smaller brands with smaller budgets to access sophisticated programmatic advertising tools.  [26:54] High-Fidelity Curation at Scale: How AI reduces the cost of processing massive data sets, making real-time optimization and curation accessible and sustainable.  [33:44] The “Middleman Tax”: A look at the inefficiency of current ad tech where only 35 cents of every dollar reaches the publisher, and how AI can fix this.  Companies and links mentioned: Brendan Norman on LinkedIn  Classify  Bluefish AI Agentic Advertising Org  IAB Tech Lab Transcript Brendan Norman – Classify, Christian Klepp Brendan Norman – Classify  00:00 I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. You know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly, like get ship things out quickly. I think a lot of the infrastructure layer tools, or just call them like, like, chatGPT style, cloud based tools, LLMs (Large Language Models), we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time, you know, to not have to do a lot of the basic administrative, you know, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster and cautiously, optimistically. I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher monetization piece, user experience piece, I think that all those things will increase. Christian Klepp  01:07 When done the right way and leveraging the right approach and technology, you can classify B2B content into actionable insights and find the most similar content across the open web. So how can this be done the right way, and what role do B2B Marketers play? Welcome to this episode of the B2B Marketers in the Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Brendan Norman about this. He’s the Co-Founder and CEO of Classify, a software that organizes the world’s digital content, making a privacy, safe, searchable and monetizable. Tune in to find out more about what this B2B Marketers Mission is, and off we go. I’m gonna say Mr. Brendan Norman, welcome to the show. Brendan Norman – Classify  01:49 Thanks for having me, Christian. Christian Klepp  01:51 Great to have you on. I’m really looking for this conversation because, man, like you know, in our previous discussion, besides talking about snow and bad weather, we did have, we did have we did have some interesting discussions around, I’m going to say, AI machine learning, and how that all has some kind of like strong correlation to content. So let’s just dive in. I’m going to start with the first question here. So you’re on a mission to help publishers increase monetization potential and advertisers target the most relevant, curated inventory. So for this conversation, I’m going to focus on the following topic, and we can unpack it from there. So how B2B brands can optimize their own content. And you know, let’s be honest. Brendan, who the heck doesn’t want to do that, right? So your company classify, if I remember correctly. It’s a software that organizes the world’s digital content, making it privacy, safe, searchable and monetizable. So here’s the two-pronged question I’m happy to repeat. So first one is, walk us through how your software does that and B, how does this approach benefit? B2B companies looking to optimize their own content? Brendan Norman – Classify  03:01 Historically, how a lot of content gets categorized, classified, organized, it’s fairly unsophisticated, and it’s been fairly unsophisticated for a long time, just because, you know, the technology is difficult to do, and we haven’t really had the foundational ability to understand it in a way like a human understands it until fairly recently, and do it at Deep scale. So good analogy for this question is like, if you were having a we were having a conversation just a minute ago about the snow, you know, happening in Canada, and how cold it was and how much snow you got, and, you know, also around the fact that, like you had to shovel your driveway, you have a snow blower you were putting the snow. There’s a lot of different nuance to that conversation. I as a human, and most humans, are able to interpret all of that nuance and kind of positively negatively, understand that there’s a snow blower involved in that snow blower was used to remove the snow historically that conversation, you know, if it was just a blob of text, or if it were a web page, the the basic technology to understand it would have reduced it down to a category like snow or maybe winter, and that’s it, and that’s all the targeting that would have happened to that page. So our conversation, you know, gets transcribed. It gets put on a blog, or it gets put on a news site. The only thing that a machine could understand about it was, you know, snow and then potentially a keyword, tagged snow blower. And that’s all so we took a very different one. One of the reasons why you know that that makes it challenging for advertisers and also for publishers. If you’re the publisher of that content, you’re not able to help advertisers really understand the nuance to like, what are we talking about here? Because maybe an advertiser wants to sell snow blowers for that specific site. Maybe they’re looking to sell ski and since we were talking about removing snow from a driveway, probably not the best application to go sell skis on. What is helpful is to deeply understand all the nuance to like we were talking about a driveway. We were talking about removing snow from that driveway. So we invented, you know, a much better, more sophisticated way to scrape content, classify it according to all of the different, you know, nuances semantic understanding much more like a human would, and then embed all of those different, you know, semantic understandings into, you know, this, this, this file, and then we organize that in a way that makes it searchable and kind of understands all the relationships very quickly. And what that does is it helps advertisers, like if you know, I’m Honda selling snow blowers, which they make, arguably the best snow blower in the market, if they’re looking to reach people that are talking about snow removal from the driveway, they can very quickly see the list of all the different URLs across the internet, and they can build, you know, a deal ID, or they can build a targeting, contextual targeting segment to specifically pinpoint those very specific web pages. And that’s kind of how the technology works, and then also, also why it’s relevant to advertisers. Christian Klepp  06:21 Thanks so much for sharing that Brendan that definitely helps us give, you know, some perspective into, like, what your software does. And you know, just, I’m asking you this from, from somebody who probably has learned to write one or two lines of code, and that’s as far as my dev skills go. But like, how, how is your software different from like GEO (Generative Engine Optimization), or is there some kind of overlap? Brendan Norman – Classify  06:46 It’s fairly complementary. I mean, the problem that GEO, you know, is trying to solve, and we’ve got good friends, advisors, you know, like at Blue Fish AI and like, a really cool company, Andre, I worked with him at live rail. He was the co-founder back then, before we got acquired by Facebook, you know. And I think that the problem that they’re trying to solve is going back to that it was just stay on Honda snowblowers. They’re trying to help Honda understand how they’re represented inside of, inside of an LLM or inside of a chat bot. And what they also do is they help these companies restructure their pages for, you know, better representation inside of the other end of like a chatGPT or a cloud answer. So it is kind of SEO (Search Engine Optimization), but for the generative world where we sit on is kind of on a different side of that. It’s very complimentary, though, and we’re deeply understanding content at scale, and that’s helping, you know, the advertiser understand where to position their ad. We’re also just, you know, very quickly, moving into this new space of, traditionally, advertising technology is focused on a human going to a web page, reading that content, reading the article, watching a video, you know, whatever that content looks like, and then helping the right advertisers show up in a contextually relevant way, so that the human will click on that ad, and they’ll go to another web page, they’ll buy the thing, whatever somebody wants to sell. A very recent development, so back up a year or so, you know, chatGPT Claude when they’re out and their agents and their bots are scraping like going out to the web and they’re retrieving information. They’re doing it to train their models to make their models better at answering questions. But now, you know, fast forward to today. They’re actually spending more time just going to content and then using that content to answer a specific question. So like, what’s the best recipe for, you know, creating soft shell craps. It’ll query a couple different web pages. It’ll find that, it’ll retrieve that information and bring it back that that is not being monetized today. And there’s a really interesting thing that we’re, you know, we’re starting to work on, which is monetizing the attention of an agent. And, you know, it’s, there’s a lot to figure out, but it’s kind of like the early days of a web browser, and like early days of search, when humans would go, you know, to a search engine, they would pop in some keywords, or, like, right out of search, and then, you know, Google would look at their entire index of the web, which was an algorithm that was weighted based on the number of different contextual relevancy plus the number of connections between web pages. So a web page that I might have published in geocities.com that nobody else would link to, Christian Klepp  09:50 wow, GeoCities like… Brendan Norman – Classify  09:54 Throwing way back remember the days of like writing like HTML and you know, creating that, you know, looping in some type of image because nobody else had linked to that, like personalized page that you built, it would never get shown up. And, you know, the top 20 or 30 or probably even couple 1000, or maybe even 100,000 search results. So their algorithm was about contextual relevancy, plus the number of links that other pages that had to your page. And then they started to include advertising in that. So early days of ads in search were literally anything, you know, it’s any advertiser that wanted to advertise to you, and they were just kind of choosing the highest price, trying to figure out, you know, how do we make money? And then it evolved into much more contextually relevant ads and sponsored post or sponsored advertisements. So now you know, if you’re searching for, like, what’s the best, you know, LLM or chat bot, you’re probably going to see a sponsored ad from, you know, Claude and Perplexity and chatGPT. Now you’re also going to see the search results underneath those. What’s changing about that kind of rapidly is how we’re influencing because humans are spending less time going there and doing that, and also within Google, Gemini is also surfacing some AI summary quickly and kind of superseding that, creating a chatGPT experience inside of Google, which is a brilliant way to do it also. But a lot of human interaction with the web now is humans going to chatGPT going to cloud asking questions and kind of treating it like we used to treat search back in the day. So influencing that, influencing that agent, going out to the web and sitting in between. That is another really interesting way that you can help an advertiser tell that story, not necessarily to a human but to the agent who’s retrieving the information and then bringing it back to the human, Christian Klepp  11:56 Right, right, right? And if we’re talking about content, it’s, you know, doing it in such a way that the content shows up in the AI search. Brendan Norman – Classify  12:04 Exactly. Christian Klepp  12:05 Because everybody, everybody’s got those now, right, like Google or Bing, or whatever, they’ve got the, they’ve got the AI summary at the at the very top of the page, right when you, when you, when you key in something. Brendan Norman – Classify  12:17 Yeah. Christian Klepp  12:18 Okay, fantastic. I’m gonna move us on to the next question about because we’re on the topic of optimizing content. So what are some of the key pitfalls that like B2B Marketers and their content teams? What should they be mindful of, and what should they be doing instead? Brendan Norman – Classify  12:34 That would be actually a better question for some of the GEO companies and something like more SEO focused companies about how to specifically optimize like your content. It’s a great question. I haven’t spent as much time, you know, deeply thinking through that. And the problem that we’re trying to solve is more of, you know, at scale, what is the semantic understanding of like, how somebody has built their page and or construct the video, as opposed to advising them on what they should do? You know, to think about it in a way that’s either more engaging. I would pivot that question more to the Geo and SEO focused folks, yeah, but super high level. I mean realizing that now web has two primary users of traffic. There’s humans who are bouncing or reading a, you know, web page or watching a video. But there’s also agents. And now the scale is like, changing very, very quickly. So you know, in the next year, two years, everybody will have lots of agents, kind of doing things on the back end for them. And, you know, we believe that, you know, in the next what, 6,12,18,24 months, Agent traffic will surpass human traffic on the web. So realizing that there’s these kind of two layers that one, humans see a web page and nice pretty pictures, and, you know, they see the layout great, but also having a web page that’s optimized in HTML, markdown, JSON, in ways that agents consume that, and then also knowing the different types of agents. So the cool thing that we’re building right now, in addition to this content graph of all the content, which is effectively like a understanding all the context between the content. It’s a mouthful, an agent graph that helps to inform this is an agent coming to my site. So in a lot of ways, it’s very similar to the folks who over the last decade or so, have built these identity graphs or audience graphs, and they know that like you, Christian versus me, Brendan, they’ve got some profiling on us. They understand our search history, our retargeting, our purchase intent, a lot of things that they’re appending to like you as a specific profile or an IP address. The rapid evolution of all this is mapping out the land. Landscape of different agents, where they come from, and then the personalization of these agents, and basically applying a lot of the similar logic that we’ve used for identity graphs and for audience graphs towards agents to help understand, how do you modify the content on the back end that humans never see, so that when they’re retrieving information, interacting with the content they’re doing it, you’re presenting in a really thoughtful way that drives like the answers and the results that you want to Christian Klepp  15:33 right, right? No, absolutely, absolutely. And in our previous conversation, you talked a little bit about contextual versus audience targeting. So and I mean, I’ve asked you this back then, but do you think one is better than the other, or do you think that they can work together? Brendan Norman – Classify  15:50 They should absolutely work together. Christian Klepp  15:52 And why? Brendan Norman – Classify  15:54 The reason, the reason is, you know, knowing who you are is a very important piece to the puzzle. Like, and if you even take a step back, like, what’s the whole point of advertising? Like, the whole point of advertising is storytelling, so that a brand or a service or a company can help market their brand service to the right person they’re trying to sell them something. The cool thing about the internet is we all now have this, you know, basic shared awareness that, like, there are certain things that are paid for on the internet, certain types of content that are gated. I might buy a subscription to The Economist, you know, I pay Claude a certain amount of money, a lot to be able to use it, you know, a lot and chatGPT, and then a lot of the web is free. Facebook is free, Tiktok is free, Instagram is free, LinkedIn is free. But the economics, it’s very expensive to run these businesses, so they have to, you know, support it through advertising. Ideally, you know, there’s a couple of ways to think about it, and there’s one camp of people on the internet who think that advertising is a necessary evil or a last resort, you know, we just cram it in there and make some money. There’s another camper of folks who actually think that it can be additive to the experience. And one of the reasons why, you know, it’s kind of a meme, and you always hear people talking about, you know, I didn’t need this thing, but I saw an ad for it on Instagram, and just had to buy it because it was really cool. The reason why that exists is that their advertising is phenomenal, and the targeting and optimization is phenomenal. And why it’s phenomenal on the back end is it knows a lot about you know me, who I am, what I’m interested in, based on my history, what I’ve been engaging with, where I’m spending time, you know, what I’m looking at, but it also knows specifically when I’m looking at that thing, you know, it might have a framework of saying, Brendan, really, you know, likes these types of skis, you know, he’s interested in, You know, a couple other, couple other interesting products, but the best time to serve each one of those products might be different, and it’s different depending on what I’m looking at, what I’m thinking about in that exact moment. And to kind of align these, these different graphs, graphs of intent, contextual understanding, and then audience, you know, the best time to serve me an ad for a new pair of skis is when I’m reading an article about skiing or something about the mountains. You know, it’s not necessarily when I’m reading about the Warriors, because I’m not really thinking about skiing when I’m reading about basketball. So to your point, the most effective ads are when you’re combining those two sets. It’s great for the advertiser, because I’m much more likely to click on it and go check out the skis. It’s also giving me a better experience, because it feels more native to the overall content that I’m reading. And that’s why it’s so important. It shouldn’t be an afterthought or a necessary evil or a last resort. It should be something that is intentionally thought about the entire design, because it can, it can actually be a cool experience. Christian Klepp  19:06 Absolutely, absolutely. I mean, you know, you’re talking to somebody that started his career in the in the advertising industry, so, yeah, I’ve heard that one before, and what you’ve been describing in the past couple of minutes sounds to me a little bit like time of day marketing too, right? Because you’re you know, are you the had a guest on, like, a year ago who talked about this? Right? Is, is Brendan, the same guy at eight in the morning and one one in the afternoon and seven in the evening? Right? There’s different different times of the day, different mindset, different motivation, different reason for being on your device or looking at, looking at specific type of content, right? But it is interesting, right? And it’s interesting and sometimes a little bit scary, how, um, how quickly the algorithm picks, picks this stuff up, right? Like, for example, last year, I was researching a lot on Japan, because we went there, right? Family trip and whatnot. And. And that’s what I kept seeing on Instagram, right? Like, because I was looking up specific temples and whatnot and and today I got another push. Like, would you like to invest in a temple that’s an on island in the Sea of Japan, right? Brendan Norman – Classify  20:12 Like, sorry, did you invest? Christian Klepp  20:17 No, I did not. But it was just, it was just funny that I got that ad right, like, it’s, like, Okay, interesting, but like, it’s so like it not, was not on my radar at all, right, Brendan Norman – Classify  20:29 Yeah, Christian Klepp  20:29 Okay, great. From your experience, and you talked a little bit about it now in the past couple of minutes, but like, from your experience, how can leveraging AI agents improve efficiency and save marketing leaders time? Brendan Norman – Classify  20:47 Ooh, there’s a couple different ways to think about that. So you know, part of it is this new agentic framework for how existing tools, you know, advertising and marketing tools, will communicate with each other today. You know, it’s fairly complex. You know, if I wanted to go build a contextual targeting segment to help one of our brands that we work with find the right contextual or inventory to target contextually, I would have to work with them. We build a targeting segment. We would upload that into our one of our SSPs, we would build a deal ID, you know, they would connect it back. And there’s a lot of different pieces that happen along the way. And each one of those pieces you have to go to, you know, a UI, I’ve got to go to a dashboard, I’ve got to push that thing in. Some of it happens through an API, but a lot of it happens like going to a whole bunch of different web pages to make sure this stuff all works. So stuff all works. What’s cool about agents? And I’ll unpack this, and then I’ll go to the more of the consumer focus side too. But what’s really cool about agents using, you know, things like the ACP framework from the Agentic Advertising Org., the ARTF (Agentic Real Time Framework) from IAB Tech Lab is they’re kind of built on some of the existing frameworks that allow humans to use natural language to communicate between these different systems. So there’s still the back end pipes of API pushing data or pulling data from one system to another. But on top of that is more of an agentic framework that allows, you know, a human just to use some prompting, like in chatGPT, to make a request, you know, that talks to a back end system. So that’s one part of the agentic framework for like, you know, how to think about this through the lens of advertising and marketing. And then the other side is, you know, more of the consumer focused. There are so many interesting and very quickly growing tools you know, that you can start to plug in, into Cloud, into Cloud code, and to building things that just rapidly accelerate development of different products and your ability to analyze data quickly. I think in the next, you know, 6 to 12 months, we’re going to have a totally different landscape for how people are buying like trading media also, you know, one more final thought about all of this is that a lot of the sophisticated tooling and pipes that we have are only accessible towards the largest advertisers today. And I think that you’ll pretty quickly see a democratization of the ability for anybody to just buy programmatic ads, whether you’ve got a $20 a month budget or a $20 million a month budget. Now, the ability to similar types of tools to access the right content across the web will start to be available towards a lot more folks outside of the existing, you know, kind of ad tech ecosystem. Christian Klepp  23:55 And I might be stating the obvious when I say this here, but that’s a good thing, isn’t it, because, I mean, I, again, I came out of this industry, and I know that, like, you know, if you wanted to advertise in the New York Times, for example, right? Like, how expensive that would be, or, or anything that was print, right? And then they migrated all that to digital, and then it still wasn’t, it still wasn’t affordable. It was, it was cheaper than print, but still not like, exactly like, you know, yeah, I wonder, wonder if they’ll be worth the investment or not. And then now you have this, this push towards the democratization of all of this through AI and machine learning and, and I do think that you know, for all the the scare mongering that you know people are doing now with, with, oh, you know, all this stuff around AI, I do think that that part certainly will be advantageous to to B2B companies and to marketing in general. Brendan Norman – Classify  24:49 Great. I mean, yeah, optimistically, I think I’m excited about the entire landscape changing because it does a couple things. It allows for much more contextually relevant ads. I know right now there’s only, let’s call it to the magnitude of like, 1000s, 10s of 1000s, maybe hundreds of 1000s, of campaigns and or brands that are able to use these pipes to reach the largest publishers. And all of a sudden you expand that out. You know, I think between meta and Google, they each have somewhere between 15 to 20 million unique advertisers on their platforms, and what that means is, you get really hyper specific ads. And it also means that, like, I might get a local ad for my hometown here for some restaurant that’s launching a promotion that I might only get here, and I might only get to your point, maybe not in the morning, but I’ll get in the evening. There’s a lot of different data sets around my identity, you know, the psychographic profile, contextual understanding of what I’m reading at that exact moment. And what it does a lot of things. It helps smaller brands get more traction, get more visibility. It also just helps improve the publisher experience, and like publishers, make more money. And then the user who’s consuming that content, reading the web page, watching a video, also has just a better experience. And then the other layer of that will continue to just go on, this narrative of agentic, tension, but the agents who are reading that content, watching that video for an end user. On the other side, are also able to interact with advertising content that’s very contextually relevant to the content that they’re consuming again, and it’s good for the storytelling of the advertiser and good for monetization of that publisher too. Christian Klepp  26:38 Absolutely, absolutely. Okay. So how can high fidelity curation? This is the next question, right? How can high fidelity curation make B2B companies more sustainable? And if you can just provide an example, Brendan Norman – Classify  26:54 Curations like, it’s such an interesting term, but you know, effectively, it’s just, it’s helping to use the word and the definition, the definition in the word, curate the right inventory to run an ad campaign on, and curate the right inventory and audiences. So it’s a really important part of the business. I think it involves a couple things. It involves front end targeting, of knowing who’s the back to that question, who’s the audience, and then what’s the right content, and then it also involves a lot of ongoing optimization. And I’ll say that there are some some interesting companies that that are really good at curation, who are building out the right automatic tools to think about more real time optimization, and it’s something that the really big social media companies do very well, like they’re constantly looking at lots and lots of signals when they’re running a campaign, and they’re looking at inventory and stitching together based on the signals that they’re acquiring around. Why certain campaigns do well, to your point, you know, when we’re testing that, selling that pair of skis to Christian, we’re testing a lot of things. We’re testing what he’s reading, you know, we’re testing maybe time of day. We’re testing, you know, where he is. There’s a lot of different elements on the back end that they will ingest and understand and then refeed into that targeting and optimization algorithm. And I think that that is one of the cool things that AI to use, like the air quotes, AI will help enable the processing of a lot of this data to just be a lot faster, be a lot more cost effective, and a lot of these systems that you know previously have been not accessible to the ad tech ecosystem, just because we we operate at such a crazy scale of 10s, hundreds of billions of requests and impressions and transactions that happen every single day. It’s very cost expensive if you’re processing all of that data and all these different signals, with the advancement of how the model cost is getting a lot less expensive, very quickly, not just from an LLM perspective, but then the foundational layers and the infrastructure layers, like we’re doing contextual intelligence as an infrastructure layer. There are inference layers that all kind of sit underneath the LLM and help inform an LLM understanding of that content. As those costs start to decrease, you’ll start to see a lot better performance from curation, just because, you know, it’s not as cost prohibitive, and we’ll be able to find that balance in terms of economics. Christian Klepp  29:45 Yeah, yeah, you hit the nail on the head there. Because, you know, I was just writing this down. You said faster, more cost effective and in my head, and you said it, it’s like, and at scale, like, you can scale this stuff faster, like, when I when I think back, like, years ago, when we, when we launched an ad campaign, and, you know, just the amount of effort, like, for the print and then the cost into, you know, the media placements and all of that and and just alone for like, one city, just just the amount of investment that was involved in all of that, right? Just think, thinking about that. It’s like, gosh, and then now you can scale all of that, like, even faster, because it’s because it’s digital, right? So it’s just such an incredible evolution. Like, I’m getting just as excited as you are man, I’m like, for this next question. Brendan, I’m not sure if you’re the type that likes to do this, but I need you to look into the crystal ball for a second here, right? Because we’re looking at, like, stuff that is, you know, the events that are yet to come, if I’m gonna that, make it sound a little bit suspenseful, but, um, the future of digital advertising, like, how do you think that could become less fragmented and more optimized with everything that we’ve talked about in this conversation. Brendan Norman – Classify  31:04 Yeah, I caution against, like, having any, any specific predictions, and more of, like, a framework for, I mean, for me, at least, yeah, more of a framework for how I think overall, jobs will change. I think that people will have to spend a lot less time doing a lot of the manual, rote tasks that they’re doing today. And, you know, kind of in parallel with what we’re seeing in terms of vibe coding and people’s ability to build product really quickly, design new web pages really quickly. Like, get ship things out quickly. I think a lot of the the infrastructure layer tools, or just call them like, you know, the like, chatGPT style, cloud-based tools, LLMs, we’ll see a lot deeper integration into existing advertising product. And what that does is it helps democratize the whole ecosystem. So I think it frees up people’s time to not have to do a lot of the basic administrative, reporting, manual, campaign, optimization type stuff, and it will help service a lot better insights. Ultimately, I think the industry grows, and I think it scales even faster. And, you know, cautiously, optimistically, I think that we, we will have back to building on the curation piece, and, you know, the advertiser, outcomes piece, publisher, monetization piece, user experience piece, I think that all those things will increase, and I I’m hopeful that with the integration of just better technology, embedding AI into a lot of these systems, it’s going to help steer us towards having better experiences across any type of Publisher content. I think that the advertisers will see better outcomes. I think that the people that are in this industry will get to think more creatively about how they’re, you know, building better creative storytelling, better reaching the right people with those stories. And my hope is that it just continues to expedite and grow the overall industry. Brendan Norman – Classify  33:17 That will be my hope as well. All right, get up on your soapbox here for a little bit. What is a status quo in your area of expertise? So anything that we’ve talked about now in this conversation, what’s the status quo that you passionately disagree with and why? Oh, you must have a ton. Brendan Norman – Classify  33:44 I definitely do. I mean, you know, Christian Klepp  33:48 just name one, just one, Brendan Norman – Classify  33:50 Like in any industry, you know, there’s always, there’s always the early adopters, you know, there’s always the kind of like the middle stack, you know, there’s always, like, the laggards. There’s definitely, you know, a smaller, but growing quickly, minority of folks who are really leaning into, you know, I’ll just call it AI, and then the agentic web, and there’s a lot of discussion right now in ad tech around like, what that means? I’m still hearing that. There’s a lot of skeptics who are kind of making fun of it, or, you know, trash talking about different protocols. Fine, like those are the folks that are absolutely going to get left behind. And I think a lot of those folks on the soapbox in the next 6 to 12 months will look back at, you know what they said, and we’ll all kind of say that didn’t age well, and you were not building this stuff. You weren’t fingers on keyboard or hands on keyboard. Vibe marketing, vibe targeting, building stuff like shipping new product and testing and iterating. What I what I don’t think, is that the really big platforms are just able to be super nimble and adapt to a lot of these new frameworks quickly, totally like the pipes will continue to stay there. I think that there will be startups that are more nimble, that can build and ship things, you know, proof of concepts, prototypes, get things out, learn from them, fail, iterate, and then start to scale meaningful businesses without having to rely on a lot of the existing infrastructure that exists today. Do I think the trade desk is, you know, going anywhere? No, do I think that they will, like, continue to be a valuable piece in this ecosystem, absolutely. And I think that they will ship things. I think that they’ll enable the industry like to build on top of of the pipes that they’ve already built. And at the same time, I think a lot of that rapid advancement will come from startups who are kind of proving that, like they don’t necessarily need the existing pipes and channels to be able to at the end of the day, you know, this whole ecosystem is about helping an advertiser surface their ad against the right content for a human or for an agent. And there have been a lot of folks kind of sitting in the middle for that space for a long time. One of my favorite stats, soapboxy stats, is that if an advertiser puts $1 in to the open web with a programmatic web, 35 cents comes out to a publisher, so 65 cents is being taken by some combination of middlemen, you know, who are collecting a margin for, you know, different services, also some version of fraud. There’s a lot of things that happen in between that and what I’m again, cautiously optimistic about, you know, like the big picture, AI, of facilitating, is the ability to reduce that margin so that, you know, advertiser puts $1 in. A lot more of that dollar comes out towards the publisher, I think big social media, you know, it’s around 70 cents comes out. So they take, you know, somewhere between 25 to 30 cents, which is kind of the value exchange of providing the services, all the targeting, all the technology that goes into supporting that, you know, as a more fair exchange. So I think what a lot of the folks on more of the startup on more of like the front end of the frontier tech in the space we’re excited about is getting to reduce a lot of that inefficiency and a lot of that margin in the middle, and helping more of that dollar show up towards the publisher where it should. Christian Klepp  37:34 Boom and there you have it. Man Brendan, this has been awesome conversation, so thanks again for your time, please. Quick intro to yourself and how folks out there can get in touch with you. Brendan Norman – Classify  37:45 Yeah. Brendan Norman, CEO co-founder at Classify, please. You know, hit me up on LinkedIn or shoot me an email. Check out our website, which is, you know, www.tryclassify.com. I’m happy to connect. You know, if you have questions about advertising from a publisher side, from an advertiser side. Love to chat about it. Christian Klepp  38:06 Sounds good. Sounds good once again. Brendan, thanks for your time. Take care, stay safe and talk to you soon. Brendan Norman – Classify  38:13 Cool. Thanks, Christian. Christian Klepp  38:14 All right. Bye for now.

Guest: Dan Flores. As capitalism commodified wildlife like beavers, naturalists like Thoreau lamented the loss, while Linnaeus's system helped classify species even as market forces decimated them.1859 JJ AUDOBON. WILD TURKEY

This Podcast Contains Strong Language & Sexual References , Suitable For 18+

US President Donald Trump marked one year of his second term on Tuesday by holding a press briefing that ran for nearly two hours.  India has chosen to classify Bangladesh as a “non-family” posting for its diplomats due to security concerns.  Greenland Prime Minister Jens-Frederik Nielsen has called on citizens and officials to be prepared for a “possible military invasion” as concerns grow over US President Donald Trump's threats to take over the territory. Jemimah Rodrigues and Lizelle Lee led Delhi Capitals to a much-needed seven-wicket victory over Mumbai Indians in the Women's Premier League (WPL) on Tuesday. Actor Nidhhi Agerwal said that Prabhas remains detached from how his films perform and focuses only on giving his 100 per cent to each project. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 329 hosts Dr Ferial Fanian (Dermatologist from Paris, France) In our 'Masterclass Series' we host global experts to teach us about fillers, bio-stimulators, bio-remodellers, polynucleotides, exosomes and other products. (For toxin insights, check out our other mini-series, 'The Tox Talks') In Chapter 11 we go on a deep dive into the science of 'biostimulation' . With collagen stimulation now a seemingly generic term used for many new products launched, we aim to differentiate how these products can be classified and how they actually biostimulate. We also cover some basics of daily skincare, skin analysis, skin hydration and the history of NCTF (New Cellular Treatment Factor 135 HA). 00:00 Introduction 00:40 Special Guest: Dr Ferial Fanian 01:06 Event Experience and Masterclass Topic 01:52 Dr Ferial's Background and Expertise 02:55 Role with Filmed and Clinical Practice 05:56 Understanding Biostimulation 08:44 Categories of Biostimulation Products 18:10 Skin Health and Analysis 25:03 Patient Consultations and Objective Measurements 25:29 The Importance of Quantification in Dermatology 25:49 Investing in Medical Devices 25:58 Budgeting for Equipment 26:19 Community and Support for Injectors 27:12 Priming vs. Biostimulation 28:10 Daily Skincare Routine 28:37 The Role of Hydration and Defense in Skincare 29:48 Adapting Skincare to Seasons and Hormonal Changes 30:42 The Importance of Changing Skincare Products 33:19 Cosmeceuticals and Priming 33:45 Injectables and Hydration 34:55 Understanding NCTF and Cellular Scaffolds 41:05 The Role of Hyaluronic Acid in Skincare 48:23 Future of Injectable Products 50:07 Conclusion and Final Thoughts SUBSCRIBE TO OUR ONLINE PLATFORM FOR WEEKLY EDUCATION & NETWORKING CLICK HERE TO BROWSE OUR IA OFFERS FOR DISCOUNTS & SPECIALS CLICK HERE IF YOU'RE A BRAND OR COMPANY & WANT TO WORK WITH US CLICK HERE TO APPLY TO BE A GUEST ON OUR PODCAST CONTACT US

Get the stories from today's show in THE STACK: https://justinbarclay.comJoin Justin in the MAHA revolution - http://HealthWithJustin.comProTech Heating and Cooling - http://ProTechGR.com New gear is here! Check out the latest in the Justin Store: https://justinbarclay.com/storeKirk Elliott PHD - FREE consultation on wealth conservation - http://GoldWithJustin.comTry Cue Streaming for just $2 / day and help support the good guys https://justinbarclay.com/cueUp to 80% OFF! Use promo code JUSTIN http://MyPillow.com/JustinPatriots are making the Switch! What if we could start voting with our dollars too? http://SwitchWithJustin.com

Episode: Thanksgiving Special 2025 Hosts: Andy Shiles & Lalo Solorzano Guest(s): Shannon Hynds, Co-Founder of QuickCode Joe Morales, Co-Founder of QuickCode Published: November 2025 Length: ~48 minutes Presented by: Global Training Center

In this episode of the Loud and Clear podcast, Francisco Cardenas welcomes Brendan Norman, co-founder of Classify, to discuss the fragmentation and inefficiencies in the programmatic advertising ecosystem. Brendan shares his background working with Facebook Audience Network and Unity's IPO, emphasizing the divide between effective and disruptive ads. He introduces Classify's mission to improve ad relevance through advanced contextual targeting and machine learning. The conversation delves into the challenges of the open web, the potential of the advertising context protocol, and the new technologies aiming to create more efficient, privacy-compliant ad experiences. Brendan also touches on the future of ad targeting within generative AI and LLMs, stressing the importance of collaboration between tech developers and agencies to build valuable and user-friendly ad solutions.Guest: Brendan Norman Co-Founder and CEO of Classify Producer:⁠⁠⁠⁠ ⁠⁠Victor Cornejo Tell Me More Studios⁠⁠ & ⁠Pranav Kumar at LERMA/⁠Host: ⁠⁠Francisco Cardenas Principal of Digital Strategy & Integration at LERMA/⁠⁠

In our news wrap Friday, the Coast Guard will again classify swastikas and nooses as hate symbols, backing off a change to call those emblems "potentially divisive,” gunmen kidnapped students from a Catholic school in Nigeria, the Department of Transportation released a new crash test dummy that more closely resembles the female body and Mexico's Fátima Bosch Fernández was crowned Miss Universe. PBS News is supported by - https://www.pbs.org/newshour/about/funders. Hosted on Acast. See acast.com/privacy

In this episode, Alan and Sam drive into the importance of classifying data in an organisation. Alan goes through the capability in Purview to tag files and encrypt them. Here are a few things we covered in this episode: Why is it important to classify data in an organisation How can Purview help with the applying labels to data How to get started and the process for getting users to adopt the process How is the Purview capability licensed What did you think of this episode? Give us some feedback via our contact form, Or leave us a voice message in the bottom right corner of our site.Read transcript

-- On the Bonus Show: Trump says he's going to classify Antifa as a terrorist organization, Luigi Mangione's state terrorism charges dismissed, House Democrats weigh whether to support legislation honoring Charlie Kirk, and much more... Become a Member: https://www.davidpakman.com/membership  Subscribe to our (FREE) Substack newsletter: https://davidpakman.substack.com/  Buy David's book: https://davidpakman.com/book 

To treat canine seizures effectively, they first need to be accurately characterized. That's challenging…

To treat canine seizures effectively, they first need to be accurately characterized. That's challenging when pooch parents may be the only ones witnessing these events. Now, an international team of...

In this episode of Fire Ecology Chats, Fire Ecology editor Bob Keane speaks with Jonathan Batchelor about exploring how drone-based photogrammetrictry could provide a more complete picture of fire impacts on the forest floor.Full journal article can be found at https://fireecology.springeropen.com/articles/10.1186/s42408-025-00375-2

Send us a textIf we don't learn to work with LLMs now, we might end up competing with them.

「曖昧母音が分からない、音声変化や脱落が聞き取れない」これらは全て「英語のリズム」を理解することで解決できます！トピック紹介皆さんこんにちは、発音ディレクターDr. Dです。英語の発音には日本語には存在しない様々な要素が含まれます。例えば、短く曖昧に発音される母音（曖昧母音）、音がつながるときに起こる音声変化、また音が脱落するリダクションなど。これらが原因でネイティブの発音が聞き取れないことが多いわけです。今回はこれらを全て「英語のリズム」を理解することによって解決していきたいと思います。発音記号通りに発音しない英語英語はスペルや、また発音記号通りに発音されないことが多々あります。これはフレーズ全体を滑らかにつないで発音するために、音を変化させているからです。例えば次の様なケースがあります。・母音の曖昧化（曖昧母音）He is at school/heez ut skool/Classify/kla suh fai/・単語同士をつなぐ（リンキング）Take away/tei kuh wei/Take that/tei(k) tha(t)/・Tの変化（音声変化）Get it on/ge di daan/I want to do/uh wah nuh doo/・音が脱落する（リダクション）One of those people is…/wuh nuh thouz/Probably/Praab li/こういった音の変化が起こり、しかも速く発音されると日本人にとってはなかなか簡単に聞き取ることはできません。なので、あらかじめこういった発音の変化を知って、自分でも発音できる様にしておくことで徐々にパターンが読める様になり、聞き取れる様になってきます。そのためにはまず、英語のリズムを先に理解しておくことで、これら音の変化のパターンを全て包括的に理解することができます。英語はリズムで話す言語まず第一に知っておかなければならないこと。英語は “Stress-Timed Language”と呼ばれており、これは「ストレスで拍をとる言語」だということです。拍というのはリズムの単位のことです。簡単にいうと、「タン・タン・タン」とリズムをとると、それは３拍ということになります。「I'm coming right away」と発音すると、３拍で発音したことになります。これが拍です。手拍子は手で拍を取る動作です。英語はストレスと呼ばれる強調する音節を、この「拍」で捉えます。「I'm coming right away」というフレーズだと「com, right, way」の部分がストレスとなります。ストレスは意味が強い言葉に置かれ、単語の中のストレスの位置は決まっています。例えば、awayは /uh wei/ と２音節で発音されますが、/wei/ の音節がストレスです。このようにストレスでリズムをとるように発音すると、強い音と弱い音が交互に発音される感じになり、フレーズで発音した時に「リズミカルな発音」が生まれるわけです。Where are you?/wer AR yuh/I'm coming right away./um KUH min RAI da WEI/I'll be there in a minute./ul BEE ther na MI nut/母音の曖昧化英語を発音する時は、ストレスで声を張ったら脱力して、声を張ったら脱力しての繰り返しです。HAH ha HAH ha HAHこの「ha」の弱い音が曖昧母音になります。I'm coming right away./um KUH min RAI da WEI/ストレスが置かれない音節が曖昧化する感じです。この母音は特定の母音の音とかではなく、ただの脱力した声です。曖昧母音のエクササイズこの曖昧母音を出す感覚を、リズムで発音することで感じとってみましょう。同じ母音を強弱で発音して「はっきりした母音」と「曖昧な母音」を交互に発音します。ルール１、全体を一息で発音ルール２、脱力しながら弱音へ向かう(1) TAH ka TAH ka TAH kaTalk about itI'd like to talk about it.(2) BAH ta BAH ta BAH taI bought itI bought a lot of bottles.どうですか？母音が曖昧化するネイティブの発音感覚が少し分かりましたか？単語同士をつなぐリンキングリンキングに関しても英語のリズムが深く関わっています。例えば「Take it out」と発音する時も、全体を一息で「Take(強) it(弱) out(強)」のように強弱のリズムで発音します。このように発音すると自然と音がリンクしませんか？Take it out/TEI kih DAU(t)/これをカタカナ発音で発音すると「Take(強) it(強) out(強)」となってしまい抑揚がなくなってしまいます。Tの変化（音声変化）そして滑らかな抑揚を描くために、引っかかりやすい音を軽く濁らせて発音することがあります。これの代表的なのがFlap Tと呼ばれる「Tの変化」です。「Take it out」と発音する時、it の /t/ が弱い /d/ の音に変化しています。そうすることで滑らかに音をつないでいるわけです。この時に舌の位置は /t/ のままですが、少し弱く濁らせて発音しています。リンキングのエクササイズこの音声変化には色んなパターンがありますが、感覚は全て同じで、流れを出来るだけ止めないように、弱く濁らせて発音した結果、少し音が変化しています。(1) Get it/GE dih/Get it out of your mind/GE di DAU duv yer MAIND/(2) Wanted/WAH neh/I wanted to do that/uh WAH ne duh DOO thut/音が脱落する（リダクション）さらに英語は音が変化するだけでなく、そもそも脱落してしまう発音もあります。これがリダクションと呼ばれる現象です。One of those people/WUH na thouz/** of の /f/ が脱落している **Probably/PRAAB li/** 連続する /b/ が1つになっている **結局、これも英語のリズムなんです。ストレスが置かれる音節で拍をとり、それ以外の部分はスムーズに流れるように、少し省略されているに過ぎません。リダクションのエクササイズストレス音節に挟まれた、弱い発音が省略される感覚を感じてみましょう。(1) How's it going?/HAU zi GOU in/** it の /t/, または it そのものが省略されている **(2) I'm going to go grab some food before we get going./uh ma na gou/** going の /g/ が直前の m に吸収されている **(3) Where did you get that?/WER ju GEH/** did you が同化して /ju/ になっている **(4) I want to catch them right away./uh wa na KYAch em/** them の /th/ が脱落している **まとめというわけで今回は日本人にとって英語の聞き取りにくい要素となる、母音の曖昧化、リンキングや音声変化、音の脱落などの例を取り上げました。これらは結局ストレスを置いてリズミカルに発音した場合、自然とそのようになるといった感覚なんですね。どれだけ省略しても、ストレスがしっかりとリズムの軸となり発音されているから通じ合えているわけです。日本語は全ての音節を平坦に発音する言語なので、このストレスを置いてリズミカルに発音する感覚を得ることはそう簡単ではないかも知れません。しかし、こういった仕組みを理解して発音練習を２、３ヶ月も繰り返していけば、きっと感覚が掴めてくるはずです。そしてこの感覚が分かるとネイティブ発音がより鮮明に聞こえる様になります。そうすると動画を真似るコピーイングやシャドーイングの練習がちゃんとできる様になります。もし、自分ではどうしようもなければ、ドクターDイングリッシュでトレーナーをつけて少しの間やってみてください。きっとブレイクスルーできるはずです。応援していますので頑張って！それではまた来週お会いしましょう！

This episode covers all the things about Homunculi from the 2024 Player's Handbook that you might need to know! Cold Open 0:00 Opening Theme & Intro 0:39 Themes & Lore 3:31 The Stats Block 9:37 What's Changed 12:56 Discussion 19:47 Outro & Closing Theme 40:14 Post Credits (incl 4e Homunculi) 45:07 DON'T FORGET TO LIKE & SUBSCRIBE! Patreon at https://www.patreon.com/user?u=84724626 Website: https://www.itsamimic.com Email at info@itsamimic.com Social: Instagram at https://www.instagram.com/itsamimic/?hl=en Threads at https://www.threads.net/@itsamimicpodcast Facebook at https://www.facebook.com/itsamimic/ Reddit at https://www.reddit.com/r/ItsaMimic/ Find Us On: Spotify at https://open.spotify.com/show/3Y19VxSxLKyfg0gY0yUeU1 Apple Podcasts https://podcasts.apple.com/us/podcast/its-a-mimic/id1450770037 Podbean at https://itsamimic.podbean.com/ YouTube at https://www.youtube.com/channel/UCzQmvEufzxPHWrFSZbB8uuw Dungeon Master 1:  Terry "The Sheriff" Williams Dungeon Master 2:  Kyle McQuaid Dungeon Master 3:  Adam Nason Narrator:  Brad McMann Script By:  Adam Nason, Kyle McQuaid, Terry "The Sheriff" Williams Director:  Terry "The Sheriff" Williams Editor:  Adam Nason Producer:  Kyle McQuaid Executive Producer:  Adam Nason Main Theme:  Cory Wiebe Musical Scores:  Tyler Gibson Logo by:  Megan Lengle Other Artwork is owned by Wizards of the Coast. This episode is meant to be used as an inspirational supplement for Dungeons & Dragons 5th Edition and tabletop roleplaying games in general.  It's A Mimic! does not own the rights to any Wizards of the Coasts products.  

A bid to get the HSE to set up a special occupational sick pay scheme for workers with Long Covid was yesterday rejected by the Labour court. Unions have called on the Government to classify COVID and Long COVID as an occupational illness/injury. Speaking to Ciara to discuss further was SIPTU Health Divisional Head Kevin Figgis.

I'm pretty sure that most (all?) of us didn't open a boutique fitness studio to stare at spreadsheets and crunch numbers. Yet that's part of owning a business.   Learn what you really need to know with Coach Lindsey Hammond and guest CPA Kimberly Tara in Episode 657: Everything You've Been Too Embarrassed to Ask Your Accountant.   Know your obligations: you'll owe income, payroll, sales and property taxes Pick smart partners: consider a bookkeeper, tax preparer or accountant  Classify correctly: designate employees or independent contractors  Pay yourself consistently: plan for revenue fluctuations to take home a check Look for loopholes: request that your accountant use tax strategies to pay less   You'll find in Episode 657 that you don't have to know everything if you have pros on board. Check out Kimberly,  a CPA-certified tax coach and strategist for mom entrepreneurs.    Catch you there,   Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Use Microsoft Purview and Microsoft 365 Copilot together to build a secure, enterprise-ready foundation for generative AI. Apply existing data protection and compliance controls, gain visibility into AI usage, and reduce risk from oversharing or insider threats. Classify, restrict, and monitor sensitive data used in Copilot interactions. Investigate risky behavior, enforce dynamic policies, and block inappropriate use—all from within your Microsoft 365 environment.  Erica Toelle, Microsoft Purview Senior Product Manager, shares how to implement these controls and proactively manage data risks in Copilot deployments.  ► QUICK LINKS: 00:00 - Microsoft Purview controls for Microsoft 365 Copilot 00:32 - Copilot security and privacy basics 01:47 - Built-in activity logging 02:24 - Discover and Prevent Data Loss with DSPM for AI 04:18 - Protect sensitive data in AI interactions 05:08 - Insider Risk Management 05:12 - Monitor and act on inappropriate AI use 07:14 - Wrap up ► Link References Check out https://aka.ms/M365CopilotwithPurview Watch our show on oversharing at https://aka.ms/OversharingMechanics ► Unfamiliar with Microsoft Mechanics? As Microsoft's official video series for IT, you can watch and share valuable content and demos of current and upcoming tech from the people who build it at Microsoft. • Subscribe to our YouTube: https://www.youtube.com/c/MicrosoftMechanicsSeries • Talk with other IT Pros, join us on the Microsoft Tech Community: https://techcommunity.microsoft.com/t5/microsoft-mechanics-blog/bg-p/MicrosoftMechanicsBlog • Watch or listen from anywhere, subscribe to our podcast: https://microsoftmechanics.libsyn.com/podcast ► Keep getting this insider knowledge, join us on social: • Follow us on Twitter: https://twitter.com/MSFTMechanics • Share knowledge on LinkedIn: https://www.linkedin.com/company/microsoft-mechanics/ • Enjoy us on Instagram: https://www.instagram.com/msftmechanics/ • Loosen up with us on TikTok: https://www.tiktok.com/@msftmechanics  

Headaches are a common yet complex condition, requiring pharmacists to differentiate between primary and secondary causes while providing effective treatment options. This episode explores evidence-based strategies for the management of headaches, emphasizing the pharmacist's role in improving outcomes for patients with headaches. Stay informed and enhance your clinical expertise to better support patients dealing with this challenging condition. HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTAlison Martin, PharmDClinical PharmacistVA Healthcare SystemPharmacists, REDEEM YOUR CPE HERE!CPE is available to Health Mart franchise members onlyTo learn more about Health Mart, click here: https://join.healthmart.com/CPE INFORMATION Learning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Classify a headache as either primary or secondary.2. Explain evidence-based strategies for the management of migraines, including pharmacologic and non-pharmacologic approaches.0.05 CEU/0.5 HrUAN: 0107-0000-25-119-H01-PInitial release date: 4/21/2025Expiration date: 4/21/2026Additional CPE details can be found here.

Headaches are a common yet complex condition, requiring pharmacists to differentiate between primary and secondary causes while providing effective treatment options. This episode explores evidence-based strategies for the management of headaches, emphasizing the pharmacist's role in improving outcomes for patients with headaches. Stay informed and enhance your clinical expertise to better support patients dealing with this challenging condition.HOSTJoshua Davis Kinsey, PharmDVP, EducationCEimpactGUESTAlison Martin, PharmDClinical PharmacistVA Healthcare System Pharmacist Members, REDEEM YOUR CPE HERE! Not a member? Get a Pharmacist Membership & earn CE for GameChangers Podcast episodes! (30 mins/episode)CPE INFORMATIONLearning ObjectivesUpon successful completion of this knowledge-based activity, participants should be able to:1. Classify a headache as either primary or secondary.2. Explain evidence-based strategies for the management of migraines, including pharmacologic and non-pharmacologic approaches.0.05 CEU/0.5 HrUAN: 0107-0000-25-119-H01-PInitial release date: 4/21/2025Expiration date: 4/21/2026Additional CPE details can be found here.Follow CEimpact on Social Media:LinkedInInstagram

In this episode, I break down the first step in building sustainable habits—clarifying and classifying your goals. Whether you're chasing a health milestone, creating a more consistent self-care routine, or finally making progress on a personal project, this episode will help you understand the difference between having a goal and building a habit that gets you there. Using real-life examples and stories (including my own running journey!), I show you how to make your habits so easy they practically do themselves.

In this episode, we sit down with Keir Henderson, Financial Services Account Executive at Precisely. Keir shares deep insights into AI governance, policy challenges, international cooperation, and the philosophical tensions driving today's AI landscape. From existential risk to frontier models, we explore the crossroads of technology, politics, and ethics in shaping our collective AI future. If you're interested in how governments are preparing for the age of powerful AI systems—or how we should be—this conversation is for you.    

In today's episode, I dive into a topic that often confuses business owners: the difference between an expense and an asset. While you might think your bookkeeper has it all handled, it's vital to understand how these distinctions affect your business's tax benefits and overall financial health. We'll cover the basics of expenses – your typical operating costs such as advertising, materials, and rent. On the other side, we'll define assets, like ovens or refrigerators for a bakery, which help generate revenue over multiple years. Learn how to properly categorize these items, the importance of depreciation, and how intangible assets like websites and franchise fees fit into the mix. Whether you're investing in new equipment or paying franchise fees, I'll provide you the insights you need to strategically manage these expenses and maximize your tax benefits. Plus, find out how setting the right expectations and aligning your spending with profit and personal goals can pave the way for a successful 2025. Tune in to get equipped with the knowledge to better handle your business's financials!   What You'll hear in this episode: [0:50] Understanding Expenses in Your Business [1:50] Defining Assets and Their Importance [3:50] Depreciation Explained [7:00] Intangible Assets and Amortization [9:15] Strategic Planning for Assets and Expenses   If you like this episode, check out: Understanding Bonus Depreciation and Recapture The Truth About Tax Savings and Strategies What They Never Tell You About Depreciation   Want to learn more so you can earn more?  Visit keepwhatyouearn.com to dive deeper on our episodes  Visit keepwhatyouearncfo.com to work with Shannon and her team  Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ  Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Trev Downey and Dave Davis are here with the latest episode of Big Decisions,as they both look into the huge task that Richard Huges needs to do this summer's incomings and outs! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

This MTM Minute is powered by Move to Millions Live 2025   The MTM Minute is a quick dose of inspiration with a powerful affirmation based on our weekly full-length episode.  And beginning this season, the MTM Minute will include a prayer of the week for 7 figure CEOs and 7 figure CEOs in the making.  That's right, you don't have to choose – you can love God AND make millions.   In this week's full length episode of the Move to Millions Podcast, Leading In the Shadows with Mick Hunt, we explore the importance of developing a CEO mindset for business success. We dive into the value of strategic vision and how breaking down long-term goals into 90-day increments can lead to consistent growth. Leaders who focus on inspiration rather than motivation create empowered, high-performance teams that drive results. They discuss how to navigate business obstacles, whether they are internal, external, or technical, and the role of visionary leadership in scaling a business to seven figures. With a focus on growth strategies, team empowerment, and leading with clarity and care, this episode is packed with insights to help entrepreneurs take their business to the next level.   This week's 7 Figure CEO Affirmation is "I am a modern leader, stepping into my CEO role with clarity, vision, and purpose. I embrace every opportunity and challenge, knowing that I am equipped to lead my team toward success. I trust in my abilities and the strengths of my team to create a thriving business. I reject any and all notions to the contrary, recognizing my worth and embracing my growth. I lead with inspiration, empowering my team to show up fully and make an impact, knowing that success is inevitable when we work together."   Here are three actionable tips to anchor in this week's affirmation Embrace Strategic Visioning: Take time to step out of the daily operations and focus on a long-term strategic vision for your business. Look ahead 10 years and ask yourself what success looks like for you, both financially and operationally. Then, break down the steps into 90-day increments, allowing for flexibility and adaptation. Classify and Tackle Obstacles: When obstacles arise, take a moment to classify them as internal, external, or technical. Once identified, diagnose the best solution to overcome, mitigate, or remove the obstacle. This clarity will allow you to pivot or course-correct effectively, minimizing disruptions to your progress. Inspire, Don't Just Motivate: Shift your leadership approach from motivation to inspiration. Inspire your team to perform at their highest level by showing them the bigger picture and giving them the autonomy and trust to make decisions. People will show up for you when they feel motivated by a higher purpose, not just a paycheck.   Affirm with me: "I am a modern leader, stepping into my CEO role with clarity, vision, and purpose. I embrace every opportunity and challenge, knowing that I am equipped to lead my team toward success. I trust in my abilities and the strengths of my team to create a thriving business. I reject any and all notions to the contrary, recognizing my worth and embracing my growth. I lead with inspiration, empowering my team to show up fully and make an impact, knowing that success is inevitable when we work together."   And this week's journal prompts are: "The one thing I need to focus on in the next 90 days to align with my strategic vision is..." "To empower my team, I will start by delegating... and trusting them with..." "The obstacle I recently faced in my business was... and the lesson I learned from it is..."   And Your Prayer Of The Week: Dear God, We thank You for the wisdom and guidance You provide as we step into our leadership roles. We ask that You help us embrace our true worth and silence anything to the contrary  that holds us back. Grant us the confidence to lead with purpose and vision, and the courage to inspire those around us. Help us empower our teams, recognizing that when we lead with clarity and care, we create lasting success. Guide our decisions and help us overcome any challenges that arise, knowing that with You, all things are possible. In Your name, I pray. And So it Is. Amen. Ready to shift the statistics in your favor by joining the top 4.2% of all business generating 7 figures or more a year?  If you are a small business owner or entrepreneur who has crossed six figures and you're ready to play bigger, we are on a mission to help you make the move to millions.  Visit movetomillions.com to learn all the ways we can equip you to make, move and leave millions.   Want more of Darnyelle? Personal Brand Website: https://www.drdarnyelle.com Company Website: https://www.incredibleoneenterprises.com Move to Millions Website: https://www.movetomillions.com   Social Media Links: Instagram: http://www.instagram.com/darnyellejerveyharmon Facebook: http://www.facebook.com/darnyellejerveyharmon Twitter/X: http://www.twitter.com/darnyellejervey LinkedIn: http://www.linkedin.com/in/darnyellejerveyharmon    Links Mentioned in the Episode: Movetomillions.com MovetoMillionsGroup.com HausofMillions.com Move to Millions Continuum Episode Move to Millions Live 2025 Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Kevin joins Tom and Robert as they discuss the changes to the USPSA classifier system and then get into some hot Sig p320 drama. Then the guys answer your questions.     Show Sponsors: Rune Tactical Dominate Defense W-74 Guide Rods Youtube Channel: https://www.youtube.com/@paracastfirearmspodcast905 Telegram: https://t.me/PARAcastpod Patreon: patreon.com/user?u=16370931 Chat: @paracastchat (telegram)  

This week, we talk about the new classifier system changes, gun doesn't make you better, Andy's terrible doubles target, Tac Sports are fun, same weekend of the month matches are dumb, and much more! Subscribe on Patreon to get an extra episode every week! Listen on YouTube! Andy on Instagram - andy.e.605 Jeff on Instagram - jeff_the_monster_king MW Aktiv Wear - mw_aktiv_wear Not Another Shooting Show on Reddit

Guest post by Obiajulum Ndubuisi, who is a tech enthusiast who loves exploring anything tech including gadgets. Have you ever asked your AI bot to do something and it gave you an unrelated answer or just didn't meet your expectations? It happens a lot, but the major reason could be that you didn't provide your AI bot with the complete details. This art of knowing just what to tell your AI and predicting the result is known as AI prompt engineering. AI Prompts To Achieve Your Desired Responses What Are AI Prompts? AI prompts serve as a means of communicating with generative AI models like ChatGPT and Gemini, telling them what we need done through our questions, commands, images, audio files, code samples or other forms of text, and obtaining accurate and relevant outputs. Why Are AI Prompts Important? With a well-crafted prompt, your AI model will provide you with accurate and relevant outputs to efficiently solve complex problems. If you don't define your AI prompt properly, the large language model (LLM) output might be vague, misleading, off-topic, inaccurate or biased. How Do AI Prompts Work? Generative AI uses natural language processing (NLP) algorithms to decode and comprehend a user's message in an AI prompt. Whenever an AI model receives a prompt, it references the patterns it has learned from the training data, which is composed of large data sets to help ensure more accurate results. The AI model then weighs the possibilities, considering how different words and ideas relate to each other, and responds based on what it has learnt. From these results, the model fine-tunes its response, ensuring that it is relevant to the input. This is known as inference. What Can AI Prompts Do? Generative AI is used in almost every aspect of our lives, from our grammar checkers in word processors to our autocomplete in messaging apps. Here are some examples. Summarisation - You can copy and paste text on the AI platform and prompt it to give you only the necessary details. For example, "Hi ChatGPT, here is an excerpt of an article on the solar system [Copy-paste text here]. Can you summarize the most important points about the heavenly bodies including their time of rotation and revolution?" Classification - Provide the AI model with input and ask it to assign a relevant label or category. For example, "Here is a database of customer reviews for an e-commerce website. Classify the responses as 'Positive,' 'Negative,' or 'Neutral' and tally the responses for each category." Translation - You can also ask your AI chatbots to translate sentences into different languages. For instance, "Translate the phrase 'I love popcorn' from English to Korean." Text generation/completion - Your chatbots are also capable of generating stories, letters, emails, articles and any type of text you can think of. For example, "I am writing a cover letter for my first data entry job. Here are some bullet points about my accomplishments and educational background [insert here]. Generate a cover letter using these points." You can ask your chatbot to write the final paragraph of an email or story. "Once upon a time, in a town far away, there lived a small mouse named…" Question answering - AI chatbots also answer questions asked by users. They rely on their training data to supply relevant answers.For example, "What are the steps to creating a user flow for a UX design project?" Coaching - You can ask your chatbot to rate your work or offer suggestions on how to improve write-ups like letters or essays. Here is an example. "How would you improve the following script for a YouTube video about generative AI? [Insert copy here]." Image generation - Generative AI can generate pictures that look very realistic. The viral picture of the Pope in a puffy coat proves this. For instance, "Generate a picture of a mountain goat in a forest, surreal, fantasy, digital art." The Recipe For Effective AI Prompts Identify the goal: Know exactly what you want the AI model to ...

Nick and Jonathan continue their conversation about succulent plants, and they discuss Aaron Rodgers' criteria for a new team.

Nick and Jonathan discuss Nick's ongoing move to his new house, and Aaron Rodgers' criteria for a new team.

In 2023, scientists discovered thousands of unknown life forms in the Pacific Ocean. The discovery highlighted an unsettling fact: 86 per cent of land species and 91 per cent of marine species remain undiscovered. Are we running out of time to classify the life around us?

Dr. Alan Kurschner explains how to classify millennial views. It is more descriptive than traditional ways of doing it. Premillennialism, postmillennialism, amillennialism, and there is another view out there.

Dr. Alan Kurschner explains how to classify millennial views. It is more descriptive than traditional ways of doing it. Premillennialism, postmillennialism, amillennialism, and there is another view out there.     Become a Partner:   Become an Eschatos Partner by Giving Monthly   The post How Should We Classify Millennial Views? appeared first on ESCHATOS MINISTRIES.

Unconscious. Subconscious. Pre-conscious. Shadowed consciousness. Altered consciousness. Just look at all the ways we can not be conscious. To get at this, there are a lot of methods to approach what we know - but don't know that we know. We could spend an entire lifetime probing into this unawareness (and some people do). Classify it. Codify it. Poke and prod. Philosophize. Create a double blind study. Look under taboo-rocks, and then under the earth that supports that rock, then under that, all the way to hot lava. Metaphorically, of course... Enter YOUR labyrinth at: BeWhoYouAre.com   Request: I recorded this book for a podcast platform so that you can listen for free. Please rate, dowload, and share with a friend to help us help others with their stories. Thank you!    About Me, Robin Rice: As an author and story philosopher, I know that the way a story is told changes the reality around it. My intention is to write books that stay with my readers long after they've closed the last chapter. As a story strategist, I have worked with bestselling authors to help them reach the Top-100-Of-The-Year lists, including Oprah, Time Magazine, and others. I also work with high-profile leaders who are effectively changing our world at scale. I have created social change projects that have traveled the globe, including #stopthebeautymadess and #yourholidaymom. Now, for the first time, I am sharing my personal story of awakening to greater consciousness. Like all impactful stories, it's really about you. Join me as a trustworthy guide on the journey to uncover your own rich truths. Together, we can shape the story you've been waiting to tell yourself and the world. Learn more about me at RobinRice.com. 

  This week on Revenue Rehab, our host Brandi Starr is joined by Jurriaan Kamer, Co-Founder of Unblock.  Meet Jurriaan Kamer, an innovation catalyst in organizational change and dynamic decision-making. With a wealth of experience transforming teams and shaping agile strategies, Jurriaan is a sought-after consultant and thought leader. He co-founded Unblock, a management consultancy dedicated to unlocking organizational potential and fostering thriving workplaces.  In this episode of Revenue Rehab, Brandi and Jurriaan dive deep into the art of decision-making, distinguishing between haircut and tattoo decisions, and how leaders can empower their teams to make faster, more effective choices. They'll explore real-world applications, learning from failures, and actionable frameworks to overcome slow decision-making and drive substantial results.  Bullet Points of Key Topics + Chapter Markers:  Topic #1: Haircut vs. Tattoo Decisions [07:45] Classify decisions into haircut (reversible) or tattoo (irreversible), marking a clear path for making quicker, low-stakes choices. “Haircut decisions don't need extensive analysis or approval, like testing rebrand ideas,” says Kamer. On the flip side, “Tattoo decisions, such as mergers or total rebrands, require thorough consideration and consensus.”  Topic #2: Self-Management and Decision Rights [15:32] Leaders must empower their teams by setting clear decision rights and boundaries. “Adopting the ‘waterline' principle—where high-impact decisions below the waterline need oversight, but low-impact ones above it can be made autonomously—enhances decision-making efficiency and team empowerment,” suggests Kamer.  Topic #3: Embracing Failures and Experimentation [23:11] Encouraging small-scale experiments and treating failures as learning opportunities fosters innovation. “Leaders should create a safe space for open dialogue where disagreements lead to progress,” shares Kamer. “Fail small, learn quickly, and then scale what works. This approach reduces the risk of significant setbacks while promoting a culture of continuous improvement.”  What's One Thing You Can Do Today  Jurriaan's ‘One Thing' is to embrace the "Is it safe to try?" mindset in decision-making. "Start by identifying decisions that are reversible—those haircut decisions. Encourage your team to experiment within set boundaries and reflect on these choices regularly. By asking, 'Is it safe to try?', you open up opportunities for growth and learning without the paralysis of over-analysis. This simple shift can accelerate decision-making and foster a culture of innovation within your organization."  Buzzword Banishment  Buzzword Banishment: Jurriaan's Buzzword to Banish is ‘synergy'. He wants to banish this word because, he says, "It's often used to gloss over real issues and lacks specificity, turning meaningful discussions into vague conversations." Brandi concurs, adding, “Alright, ‘synergy', you're out of here!”  Links:  LinkedIn: https://www.linkedin.com/in/jurriaankamer/   X: https://x.com/jurriaankamer   YouTube: https://www.youtube.com/@jurriaankamer   Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live    

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they're all about your results.Hit PLAY to hear:Why account structure mattersAll about the TPS approachProduct feed optimisationThe importance of conversion trackingHow to deal with seasonal changesKey timestamps to dive straight in:[05:31] Success in Google Ads relies on strategic structure.[07:38] Optimized product feed crucial for ad success.[12:23] Focus on high-buying intent for successful campaigns.[15:09] Test, separate, scale: optimize profitable product campaigns.[17:22] Focus on training algorithm for right audience.[19:50] Classify products by different life cycle stages.[23:02] Customize strategies based on performance and needs.[27:03] Listen to Shri's Top Tips!Full episode notes here: https://ecmp.info/515 Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.comDownload our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

How are brands adapting to an ever-evolving landscape of emerging technology, and what does it take to make innovation truly impactful? In this episode, I explore these questions with Christopher Neff, the Global Head of Emerging Experience & Technology at Anomaly, a leader in pushing the boundaries of brand engagement through technology. Christopher has been instrumental in launching groundbreaking initiatives at Anomaly, such as the Classify tech incubator, designed to help brands navigate the complex domains of GenAI, Web3, and spatial computing. From guiding luxury giants like LVMH and Diageo to co-developing the Creator Cache Web3 program with Ally Financial, Christopher's work is reshaping the way brands leverage emerging tech to stay connected and relevant. Christopher shares his unique approach to fostering creativity and learning within tech, emphasizing hands-on experimentation as a key strategy for breaking through hype and understanding genuine capabilities. He highlights how AI, when applied thoughtfully, can enhance creativity and productivity, whether it's generating custom logos or crafting original music. His insights into tools like Runway for AI-driven animation illustrate how technology can bring imaginative ideas to life while allowing brands to move at a pace previously unachievable. He also addresses the power of metaverse platforms and gaming engines like Roblox and Fortnite, noting how these digital worlds are not just cultural phenomena but are creating new, immersive spaces for younger generations. We also delve into Christopher's advisory roles, such as his work with Million Marker, which focuses on biological testing to tackle issues like plastic contamination. This ties into his belief that sustainability and ethical considerations are paramount for brands exploring new technologies. By discussing the balancing act of innovation with environmental consciousness, Christopher provides valuable perspective on how tech can evolve responsibly. What are the biggest challenges and opportunities for brands in this rapidly advancing tech era? And how can they maintain a human-centered approach as they embrace automation and AI? Tune in for an insightful conversation that challenges conventional thinking on creativity, sustainability, and the future of brand experiences. Share your thoughts with us—how do you see emerging technology shaping the brand experience in years to come?

Subscribe, Rate, & Review Future Fossils on YouTube • Spotify • Apple PodcastsThis week on Future Fossils I welcome back Sara Phinn Huntley (help her fight cancer!), a multimedia artist, writer, and researcher who has spent the last two decades exploring the intersection of psychedelics, technology, and philosophy.An intrepid psychonaut and cartographer of hyperspace, her current focus involves using VR to represent visual/spatial imagination in real-time. Using a multidisciplinary approach, she documents and maps the states revealed by dimethyltriptamime and other psychedelics, cargo culting higher dimensional artifacts through the intersection of chaos mathematics, Islamic geometry, and 3D diagrammatic performance capture.  Her work has been published by the Multidisciplinary Association of Psychedelic Studies and featured in Diana Reed Slattery's Xenolinguistics. She is the art director for The Illustrated Field to the DMT Entities with David Jay Brown (forthcoming at Inner Traditions, 2025).✨ Offer Support + Join The Scene• Become a patron on Substack or Patreon• Make a tax-deductible donation to Humans On The Loop• Invite me to work with you as an hourly consultant or advisor on retainer• Join the Holistic Technology & Wise Innovation and Future Fossils Discord servers• Join the Future Fossils Facebook group• Buy the books we discuss from my Bookshop.org reading list• Buy original paintings and prints or commission new work• Tip me with @futurefossils on Venmo, $manfredmacx on CashApp, or @michaelgarfield on PayPal• Buy the show's music on Bandcamp — intro “Olympus Mons” from the Martian Arts EP & outro “Sonnet A” from the Double-Edged Sword EP✨ Main Points + Big Ideas* The Entanglement of Language and Being: DMT entities reveal a profound connection between language and the construction of reality, echoing themes found in esoteric traditions and the emergence of AI.* The Cartography of Hyperspace: The book serves as a guide to the vast and uncharted territory of DMT experiences, highlighting the challenge of classifying subjective encounters and the potential for mapping a multidimensional reality.* The Reproducibility Problem and the Power of Big Data: While acknowledging the inherent challenges of studying subjective experiences, we point to the potential of emerging technologies like AI, blockchain, and large-scale data analysis to offer new insights.* Embodied Bias and the Nature of Evolution: The nonlinear and multidimensional nature of DMT experiences challenges our understanding of time, evolution, and even anatomy, prompting a re-evaluation of our assumptions about reality.* Attention as a Currency: We emphasize the importance of attention in navigating both the DMT space and the rapidly evolving technological landscape, posing critical questions about who or what deserves our focus.* The Question of Human Survival: The episode ends by urging humanity to confront its self-destructive tendencies and leverage its collective wisdom to navigate the challenges and opportunities of the future.✨ ChaptersChapter 1: Sara's Psychedelic Journey and the Genesis of the DMT Entities Field Guide (00:00:00 - 00:10:00)* Sara's fascination with DMT from a young age.* Her exploration of DMT through various artistic media, including performance art and xenolinguistics.* The inception of The Illustrated Field Guide to DMT Entities book, inspired by classic field guides to nature.* The decision to leverage AI in the book's creation due to the vastness of the subject matter.Chapter 2: Language, Being, and the AI Oracle (00:10:00 - 00:20:00)* The role of language in shaping and interpreting DMT entities, drawing parallels to esoteric traditions like the concept of the Logos.* Sara's process of interacting with AI, describing it as "talking to it" to curate the visual representations of DMT entities.* The blurring of categories and the subjective nature of interpreting the raw data of DMT experiences.* The challenge of reconciling diverse and often conflicting perceptions of the same entities.* Language as a compression tool for expressing ineffable experiences.* The increasing relevance of AI in understanding consciousness, particularly with future advancements in brain modeling.Chapter 3: Navigating Ontological Shock and the Nature of DMT Entities (00:20:00 - 00:30:00)* The challenge of reconciling DMT experiences with our "meat space" understanding of reality.* Sara's personal experience of gaining knowledge through DMT, challenging James Kent's view on the limitations of such knowledge.* The neurological basis for some common DMT hallucinations and its implications for understanding the experience.* The interplay of cultural and personal projections in shaping DMT entity encounters.* Exploring the possibility of psychedelics as a way to interact with a simulated reality.* The existence of phenomena that defy current scientific understanding, pointing to the need for open-mindedness.Chapter 4: The Cartography of Hyperspace and the Specter of Evolution (00:30:00 - 00:40:00)* The possibility of DMT entity encounters revealing more about the observer than about independent beings.* The existence of consistent archetypes across different DMT experiences and their overlap with other paranormal phenomena.* The intriguing connection between DMT entities and cross-cultural mythological figures.* Examining the role of genetic lineage and the intergenerational transmission of unusual experiences.* The book as a tool for intellectual curiosity, humility, and exploring the vastness of hyperspace.* The influence of culture in shaping our perceptions of both traditional and modern entities.* Sara's personal stance on the reality of DMT entities - acknowledging their potential existence while remaining open to other interpretations.Chapter 5: The Machine in the Ghost: Folklore, AI, and the Urge to Classify (00:40:00 - 00:50:00)* The blurring lines between insectoid and mechanical entities in both folklore and modern UAP narratives.* The impact of technology and the idea of a simulated reality on our perception of entities.* Sara's view on the potential taxonomic shift in our understanding of entities due to technological advancements.* Exploring the limits of AI in understanding consciousness and the potential for using it as a tool for self-reflection.* The challenge and importance of maintaining a sense of awe and wonder amidst scientific inquiry.Chapter 6: The Problem of Reproducibility and the Potential of Big Data (00:50:00 - 01:00:00)* Acknowledging the inherent limitations of scientific inquiry into subjective experiences.* The promise of machine learning and big data in identifying patterns and correlations across diverse DMT experiences.* The potential for reconstructing visual fields from brain data to gain further insights into the DMT experience.* The potential for utilizing blockchain technology, quadratic voting, and other advanced tools to address researcher bias and context in large-scale data collection.Chapter 7: Embodied Bias and the Non-Linearity of Time (01:00:00 - 01:10:00)* The idea of anatomy as an encoded representation of environmental features and its implications for understanding non-human entities.* Challenging the linear concept of time and evolution in light of the multidimensional experiences offered by DMT.* The vastness and complexity of "meat space" reality and its potential to hold hidden dimensions and Easter eggs.* The potential for AI and advanced computation to unlock deeper understanding of reality in conjunction with psychedelic exploration.Chapter 8: Sara's Breakthrough Experience and the Reverence for Mystery (01:10:00 - 01:20:00)* A detailed description of the experience, including encountering cloaked entities, a 12-dimensional brain diagnostic tool, and a neurosurgeon-like being.* The intensity and reality-shattering nature of the experience, surpassing previous encounters with DMT entities.* Sara's decision to take a break from psychedelics after this experience.* The importance of reverence and respect when engaging with the DMT space and its mysteries.* The continuing potential for breakthroughs and the limitlessness of the DMT rabbit hole.Chapter 9: Attention, AI, and the Question of Human Survival (01:20:00 - 01:30:00)* The book as a shared tapestry of experiences, honoring the work of other artists and researchers.* The importance of acknowledging both shared archetypes and individual variations in DMT experiences.* The potential for AI to evolve beyond human comprehension and the need for humans to adapt.* The question of AI's attention span and its potential implications for human-AI interaction.* The need for humanity to overcome its self-destructive tendencies in order to harness the potential of technology and navigate the future.* Sara's personal mission to inspire progress and wonder through her art.✨ Mentions* David Jay Brown - Author of The Illustrated Field Guide to DMT Entities* Diana Reed Slattery - Author of Xenolinguistics* Ralph Abraham - Chaos theoretician at UCSC who taught Sara about wallpaper groups* James Kent - Author of Alien Information Theory* Aldous Huxley - Author of the essay "Heaven and Hell"* K. Allado-McDowell - Co-director of Google's Artists and Machine Learning program* Roland Fischer - Experimental researcher and pharmacologist* Iain McGilchrist - Psychiatrist and author of The Master and His Emissary* William Irwin Thompson - Historian and poet-philosopher* The Tea Faerie - Psychonaut and harm reduction expert* Terence McKenna - Known for his ideas on the Logos and the psychedelic experience* Andrés Gomez Emilsson - Director of Qualia Research Institute focusing on the mathematics of psychedelic experiences* Chris Bledsoe - Known for his family's experiences with entities in a waking state* Stuart Davis - Host of "Aliens and Artists" and known for his encounters with mantis beings* Graham Hancock - Author who encountered "big-brained robots" during a psychedelic experience* Adam Aronovich - Curator of Healing From Healing* Rodney Ascher - Director of the documentary "A Glitch in the Matrix"* Ian McGilchrist - Author and researcher who studies hemispheric specialization in the brain* René Descartes - Philosopher known for his mind-body dualism and views on animals* Helané Wahbeh - Researcher at the Institute of Noetic Sciences, discussed the reproducibility problem in science This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit michaelgarfield.substack.com/subscribe

It’s business as usual in their 250th episode, as Chip and Gini continue to share their unvarnished opinions. At the risk of this being their last episode, they have once again chosen to tell you what you’re doing wrong as an agency owner. The hosts share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass. They talk about compliance, ethical practices, and risk management for agency owners. They discuss the ramifications of behaviors such as unauthorized account sharing, misclassification of contractors, and copyright violations. Key takeaways Chip Griffin: “As owners, we think about using the agreements that we have and the rules that are in place to our advantage. We ought to be doing the same when those rules apply to us.” Gini Dietrich: “When clients ask you to do something that’s unethical or illegal, you have to be able to tell them no.” Chip Griffin: “When there’s gray area, you have to make judgments. But if it’s blatant, then I’ve got an issue with it. And I think you should too.” Gini Dietrich: “It’s not easy, but it’s ethical. It’s the right thing to do.” Related How to think about HR risks in your agency How agencies can avoid common legal mistakes (featuring Sharon Toerek) View Transcript The following is a computer-generated transcript. Please listen to the audio to confirm accuracy. Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin. Gini Dietrich: And I’m Gini Dietrich. Chip Griffin: And Gini, this is our 250th and, and perhaps final episode. Gini Dietrich: It’s not our final episode, but it is our 250th. That’s amazing. Chip Griffin: It is, it is. It is amazing that we have managed to accomplish that. I think that’s more episodes than any of my previous podcasts that I’ve done. I can’t remember how many I ended up doing with Media Bullseye. Cause we stopped, we stopped numbering podcasts and this one, we don’t number it. It’s just our podcast producer, who is my wife, Jen, keeps them numbered behind the scenes. Gini Dietrich: She emailed us both this morning and was like, by the way, today is 250. And we were both went, Oh, Chip Griffin: and neither one of us pays enough attention to our own show to know that. So. I don’t know what that says about us. Well, hopefully we will not scare away all of our listeners, but, but we are going to speak some hard truths, I think, on this episode about, I guess compliance is probably the best word, most polite word to use here. But I think observationally, we have seen a lot of agency owners certainly over a long period of time, but particularly recently who don’t necessarily think that all of the rules should apply to them. Correct. And there’s something to be said for breaking the rules in terms of strategy or things like that. But when those rules are laws and regulations, terms of service, contracts, I would suggest to you that these are things that we ought to have more respect for as business owners because we expect that our own clients adhere to the terms that we give them. And so, when we do things that are outside the bounds of the agreements that we have for laws and regulations that exist, it sets a bad example for our teams. It’s certainly not a good thing just from an ethical standpoint. And so, I think we need to call some of these things out, because they are creating risks, it’s playing with fire to some degree. For many agencies, but it’s just flat bad behavior and we shouldn’t be engaging in that and, and pushing that forward ourselves. Gini Dietrich: Okay. So I’m going to ask our listeners or viewers a question. If let’s say that you have an online course that you have spent time and resources and money to build, and you’re selling it to small business owners, other PR people, whatever it happens to be, and industry or something Like that. And you find out that one of your students has shared their login with five other people on their team without paying for those other five courses. How does that make you feel? I’m going to guess pretty shitty. And it doesn’t make you very happy that six people are going through your online course for the price of one. So with that in mind, I think that that sets the stage for the kinds of things that you have to think about from sharing seats, to 1099 employees, to copyrighted things, to taking things off the internet without, without attribution or credit. It all goes into this big bucket of, to your point, the way that we should behaving as agency owners, as business owners, and as stewards to our clients, because in many cases, it’s illegal and in all cases, it’s unethical. Chip Griffin: Yeah, and look, I mean, there are plenty of cases where agency owners come to me and they say, Well, look, you know, I’ve got a client who wants me to send my media list to them. I’m not giving them that list because, you know, we put a lot of effort into that. And our contract doesn’t say that we need to turn over the media list. And so we own it. Or they’ll come to me and they’ll say, you know, the client isn’t paying on time. My contract says they have to pay on time. I want to stop work or a charge a late fee or do something. And so so we as owners think about using the agreements that we have and the rules that are in place to our advantage. Gini Dietrich: Right. Chip Griffin: We ought to be doing the same when those apply to us. And so let’s walk through some of the very specific examples that we see a lot in the agency community. And we’ll start with something that is near and dear to my heart because I used to run a media monitoring business. And so one of the favorite requests that we always got from clients back in the day was that they wanted the full text of articles, particularly for paywalled sites to be delivered to them. So they didn’t have to click over. They didn’t have to buy an account on the Wall Street Journal or wherever. And we always said, no, no, we’re not going to do that. because that is a violation of both the terms of service for those sites as well as copyright law. And yet, it is very frequently asked, how can we easily get full text to give to our clients? That’s a question that I get from agency owners. It’s a question that we’ve seen in some discussion groups of late. And we need to be forceful and tell clients, that is a violation of copyright law. And look, it’s not just that we don’t, we don’t feel comfortable with it. It creates a material risk. I know of agencies who have had to pay incredibly substantial amounts because of sharing full text of articles by email. Don’t do it. Gini Dietrich: Don’t do it. Yeah, I mean, I’m, of course, extremely sensitive to this because there have been so many times, like multiple times every week where somebody presents the PESO model in a workshop or in a speaking engagement, they put it in a book. Well, the, the nice thing about most publishers is if it’s published by a publisher, they make you get credit for it. So, but if they self publish a book, they put it a PESO model in there. They put it on their websites and claim that they do the PESO model, even though they don’t, or they aren’t certified in the process. Like there’s all of this. It’s theft of the PESO model where people pretend like they created it or they change the graphic to match their brand so that it looks like it’s their model and their framework and that’s against the law. It is against copyright law. We’ve actually offered it for free. If you use it as long in commercial use, as long as you’re not making money from it. So that means you can talk about it in a blog post. You can promote it on social media. You can even say that you’re using it internally for the most part. What you can’t do is have it in an ebook and put it behind a landing page where you’re collecting email addresses. You can’t do training on it and make money from that. You can’t do a speaking engagement and talk about the PESO model as if you created it without attribution, because you’re getting paid for that. So there are rules and regulations around this. And so when people ask for things that violate copyright law, my head explodes. I’m just like, no, like, don’t be stupid because I think you’re right. Like, my attorney, because of the, the feedback and direction I’ve given them, they’re pretty nice about it, but they could charge people for using it incorrectly. What we do right now is we ask for attribution and a link and all that kind of stuff. And if they don’t comply, then we ask them to take it down. We don’t charge them, but you, there are lots and lots and lots of law firms out there that their sole purpose is to protect their client’s IP and their copyrights and they’re I’m sure at least a good percentage of people listening to this have had an attorney come to them or a law firm come to them and say, you use this photo without attribution or without paying for it on your website and now you owe me 10, 000. Chip Griffin: And, and like you, I create a lot of things, including photos. So I’m very sensitive to copyright issues, right? As are most photographers because every photographer has their images stolen. Absolutely. There are literally groups on Facebook where you can take a watermarked photo that says, you know, proof do not remove or whatever in the middle of a photo and, and you will post it to a Facebook group and people will just remove them for you. Because the AI is such that you can pretty much remove any watermark from an image today. Gini Dietrich: That’s terrible. Chip Griffin: And just do what you want with it. That’s terrible. And that is wrong. Now, look, do I think that, that some photographers have some crazy rules around, you know, how they sell their photos and that sort of thing? Yeah. But you know what? That’s their choice. Gini Dietrich: Right. Chip Griffin: And, and It’s not the business decision that I would make in my photography business, but if that’s what their decision is, you don’t get to pick and choose. Gini Dietrich: Right. Chip Griffin: And this feeds into my second area, which is sharing of accounts. And again, as the owner of, or former owner of, a media monitoring software as a service provider, we sold accounts to different clients, and we charged more for different clients, we charged additional for extra users, and this is extremely common. And yet, if you go into most agency owner communities, or solo communities, you will see a regular stream of people saying, we would like to join a share on X service, typically media databases, media monitoring, those kinds of things are the typical targets for this. And there are all sorts of groups put together to share a four or five ways one account. That is not okay unless the terms of service allow it. Gini Dietrich: Right. Chip Griffin: And, and it’s not up to you to decide if that’s, if that should be okay or not. You may believe, and you may be absolutely correct, that some of these services are overpriced. Not your call. Gini Dietrich: Not your call. Right. Chip Griffin: And so, I, I know that this is probably one of the least popular things that I’ve ever said on this show, but stop doing it. I know a lot of you are. You shouldn’t be. Gini Dietrich: You should not, definitely not be doing that. Chip Griffin: If the terms of service prohibit sharing of accounts, which I pretty much can guarantee you all the providers do, then you need to have a conversation with them and say, Hey, can we set up a share? Some of the providers do have options. Yes, that’s right. Where they will either explicitly bless or quietly say it’s okay. And so if you’ve got that kind of arrangement with your provider, you’re not the ones I’m calling out. I’m calling out the ones who do it, you know, completely beneath the radar without getting an okay or winking a nod from the provider or something like that. It is wrong. It is not for you to decide. Should you lobby the providers to make those options available? Maybe. Should you try to get them to offer lower cost options for small agencies or solos? Sure. Yeah. I mean, I will tell you at CustomScoop, we did detect people who were sharing accounts. We stopped them, but we did offer a lower priced option for solos and small agencies in order to be able to serve them. I will tell you, candidly, that was probably not a good business decision because as always happens the lowest paying customers tend to be the squeakiest. We see it in our own agencies. Gini Dietrich: Yep. Chip Griffin: I guarantee you, if you’re an agency owner listening to this, your lowest paying clients are probably some of your most difficult to service. Yep. Because that’s just how it is. Gini Dietrich: Yep. Chip Griffin: And so you need to be thoughtful about that as well. Look, if you’re going to be using these services and it’s essential to your business, you need to either figure out how to pay for it, how to price correctly to be able to sustain it, or you need to find an alternative method that is permissible and not just you end running the terms of service to try to meet your budget. I know that’s unpopular. Gini Dietrich: Yeah, and I will tell you, you’re, you’re exactly right, because there are almost every service, not all of them, but almost everyone that we use in the PR industry will have what’s called shared accounts. So you buy a license for five seats, for instance, or three seats, and then they let you go out and quote unquote, resell it to other agency owners. So they get, it’s a price of, let’s just say for argument’s sake, it’s 900 a year. You can go to, and you get three seats. You can go to two other agency owners and say, I have a seat for 300 bucks a year. I think that’s probably actually pretty low, but for argument’s sake, that’s right. So, but you have the opportunity to do that. So go back to them and say. This is really expensive for just me. Do you have some sort of bundled program where I could resell it to some of my colleagues to be able to afford this? And almost all of them will do that with you. Chip Griffin: I don’t know that I’d say almost all, but a lot of them will. Gini Dietrich: I can’t think of anyone who doesn’t. Chip Griffin: I can, but we’re not going to get into that. Gini Dietrich: Well, in that case, I know who. Chip Griffin: I know more than one, but yes, I’m sure you do know of at least one. In any case, before we get ourselves into any trouble here, we will move on to the next beating them out of the head and shoulders for our listeners. And so my next pet peeve is one we’ve talked about here before, but 1099 classifications here in the U S. And so if you are an agency owner in the U S I would say there is a nearly 100 percent chance that you have at least one 1099 contractor on your roster. Many of you have a lot more than that. Some of you have only 1099s on your roster and you don’t have any W2 payroll employees. I can tell you that the vast majority of you are not classifying your contractors correctly. And part of that is because the vast majority of you aren’t even thinking about the classification of contractors. You’re simply saying, I need to hire someone. I’m not hiring an employee. I’m just going to hire, I’m going to pay this person as a contractor. And you never, you never actually go through the steps to determine both at a federal IRS level, as well as a state taxing authority level, whether that is the appropriate classification of the individual. And so, I would strongly encourage all of you to go through that exercise and determine if the 1099 contractors you have are properly classified. And I will tell you, if you have 100 percent contractors, odds are very good that they are not classified correctly. Gini Dietrich: Yeah. And if you have a hundred percent contractors who only work for you, they’re definitely not classified correctly. Chip Griffin: Right. Right. I mean, there are some, there are some easy things that, that are just glaring. Right. So, you know, if you’ve got someone who’s, who only has you as a client, that’s probably a bad thing. If you have someone who is working, you know, the majority of their time just for you. That’s probably not a good thing. If you call them employees, which I’ve seen owners do, Gini Dietrich: I have as well. Chip Griffin: That’s not a good thing. Please do not call contractors employees, please don’t do that. And look, here’s the thing, as with most of what we’ve discussed, whether it’s copyright violations or terms of service violations or whatever, the vast majority of you are never going to get caught. That’s not a good reason. Gini Dietrich: That’s not the point. Right. Chip Griffin: And I will tell you that in this particular case. It is rare for an agency to get caught misclassifying 1099s. However, in those instances where an issue does arise, it’s insanely costly because what happens is whether, whether it’s state or federal that determines that you misclassified, they will then go back years and look at all of your contractors and reclassify them. And that means you have to pay back taxes. Sometimes you have to pay back wages. Sometimes you have to pay back benefits. You have to pay penalties and interest and there’s so much that goes into it that it’s just not worth it. Gini Dietrich: It’s not worth the risk at all. Chip Griffin: So you should be doing the right thing. Classify your contractors correctly and you will be in better shape. I know it’s going to be painful in the short term because some of you are going to have to set up payroll systems that you didn’t have before. Sure. And, and there is, I mean, frankly, one of the challenges is that there are a lot of people who don’t want to be employees. They want to be contractors in part because they are misinformed about the pros and cons of being a 1099 versus a W 2. The reality is that people think that just because you’re 1099 you can write off all sorts of expenses. That’s not how it works. Gini Dietrich: Nope. That’s not how it works. Chip Griffin: Are there some theoretical benefits potentially, and there are certain cases, there are certain people who have special circumstances where being a 1099 actually is better. But for the vast majority of people, it doesn’t make a material difference to them how they are paid. So some of it may be that you need to go through an education process. And I’m not saying you should never have a 1099, there are valid cases to have 1099s. You just need to make sure that you’re doing it correctly and not just going that path because it’s the easy route. I think that’s the sort of the, the sum up of some of the messages here. Don’t do the things that are easy, figure out how to do things right, even if it’s hard. Gini Dietrich: Yeah. And I would say as one last thing too, that when clients ask you to do something that’s unethical or illegal, you have to be able to tell them no. I think that we tend to be people pleasers and we tend to not want to tell our clients no on things. But that for me is a line you just don’t cross. If you want my team to pull full text of articles of 50, a hundred, 150 articles every month and send it to your you and your team, I’m not going to do that because that’s not a risk I’m willing to take. If I got caught because my team sent you a hundred full text articles that are behind a paywall every month, that that would take us down. So be, be willing to tell clients no and educate them on why, because unfortunately, not everybody understands that just because it’s on the internet doesn’t mean it’s free. Chip Griffin: Well yeah, and look, I mean, I’m a realist. I do understand part of the problem is that if, if you say no, there’s probably someone out there who’s going to say yes. Okay. I mean, this is, and having come from the world of politics and public affairs where pretty much everybody from the top to the bottom believes that the rules are kind of elastic and, you know, you should, you should kind of just, you know, figure out how to do what you want to do and, and, you know, to heck with the consequences. I came from that environment where it was really difficult to say no, because you knew as soon as you said no, there was another consultant or employee or vendor who would say yes. And I mean, honestly, it’s one of the reasons why I don’t do public affairs anymore. Gini Dietrich: Yeah. Chip Griffin: Because it, there was so much of that pressure constantly to just kind of bend the rules and do it, whether it was legal, ethical or not. And it’s, it happens not just in public affairs. I mean, I, I know of specific instances, PR and marketing agencies get pushed on this all the time, whether it’s full text of articles or other things. Gini Dietrich: Right. Chip Griffin: And, and it’s up to you to make that decision. But I would strongly encourage you to, to err on the side of the angels here, do the right thing, and if it costs you business, so be it. So be it. I can sleep better at night knowing that I’m complying with the rules than I could if I, if I was just, you know, raking in extra bucks because I was willing to say yes to whoever came to me. Gini Dietrich: Yeah, I totally agree with you completely. Chip Griffin: And look, I’m also not saying, I mean, there are, in some cases there’s gray area and when there’s gray area, you have to make judgments. What we’ve talked about here are primarily black and white. Yep. It’s just, it’s binary, right or wrong, legal, not legal, comply, not comply. There is gray area. 1099. Perfect example. There are certainly clear cut cases and then there’s the gray area ones. And gray area, you’ve got to make your best determination and I’m not going to fault you if you make a legitimate, honest assessment and you come to a different conclusion than I do. But if it’s blatant, then I’ve got an issue with it. And I think you should too. So Gini Dietrich: Yup, 100 per cent. Chip Griffin: Bottom line, stop playing with fire, pay more attention to compliance, don’t take the risk, do the right thing. In the end, it will work out for you. It may be a little painful in the short term, particularly if you have to make changes to what you’re doing today, but please take this message to heart and, and change your behavior. If you, if you heard yourself in any of these things that we talked about. Gini Dietrich: Yes, it’s, it’s to your point, it’s not easy, but it’s ethical. It’s the right thing to do. So, abide by it. Chip Griffin: And we expect it of our clients and the people we work with. Right. So you can’t, you can’t have that kind of a double standard where you expect others. Gini Dietrich: Yep. Chip Griffin: To abide by the agreements that you have with them, or the rules that are out there that favor you, and then you just flout the ones that you don’t like. Gini Dietrich: Yep. Totally. Chip Griffin: So with that, that will draw to an end our 250th and final episode. Woohoo! And all the hate mail from everybody saying we don’t ever want to listen to you all again because you were mean to us. Gini Dietrich: You were mean to us. Chip Griffin: On that note, thank you all for joining us. I’m Chip Griffin. Gini Dietrich: I’m Gini Dietrich. Chip Griffin: And it depends. Except on these things.

Common Legal Myths Debunked Leah Weinberg, Co-Founder & Partner, Oduberg Law, LLP Legal terms and concepts can be confusing, and some myths may prevent you from taking the correct action in your business. • Elements to enter into a binding contract • Classify employees and independent contractors • General tips for your business

Paul Edwards, HR extraordinaire and founder of CEDR, breaks down with Kiera the classification of employees from a federal perspective. He touches on how to know if you're classifying employees right, where state laws come into play, what happens when there are penalties, and more.   Episode resources: Learn more about CEDR Join the CEDR Facebook group: HR Base Camp Listen to episode 574, How to Stop Having Turnover Tune Into DAT's Monthly Webinar Practice Momentum Group Consulting Subscribe to The Dental A-Team podcast Become Dental A-Team Platinum! Review the podcast Transcript: Kiera Dent (00:01.622) Hello, Dental A Team listeners. This is Kiera. And today I am so excited to be having one of my favorite guests here today with us, Paul Edwards. He is the CEO and founder of CEDR my favorite dental HR company. And I am so jazzed because there have been some things like roaming in politics, roaming around this globe that I felt like Paul would be the best one to bring on the podcast and kind of shed some light on what should employers be looking at? What can we be doing to keep ourselves protected? So Paul, welcome to the show. How are you today?   Paul Edwards (00:29.046) Kiera you are so full of energy. I'm good, I'm good. And I'm excited to kind of do a little HR nerding today on your podcast. Thanks for inviting us, I appreciate it.   Kiera Dent (00:31.254) Yeah.   Kiera Dent (00:39.966) Absolutely. When I heard some of the things coming to the table, I just thought, gosh, I've got to reach out to Paul. We've got to have some fun geeking because HR is not my specialty and that is definitely your specialty. And so wanting to just make sure that we really dove into this. So the reason I reached out to Paul, if you guys haven't heard, we definitely have linked other podcasts for you guys. So be sure to check them out. Paul and I have been on the podcast a few times. CEDR is the number one recommended HR dental company. I refer all the time because   Paul Edwards (00:44.651) Mm   Kiera Dent (01:08.118) Paul, you guys just make people's lives so much easier. have offices that use you and they're like, I'm so grateful for CEDR. And kudos to you guys as newsletters. Like I click on every newsletter you guys send out because the topics are so relevant. So if people don't know about CEDR before we kick into this, just like Paul, can you tell them a little bit about who CEDR is so they can get those newsletters as well? And then we're going to dive into some juicy political topics that are on the HR ballot today.   Paul Edwards (01:17.622) Thanks.   Paul Edwards (01:31.226) yeah, okay, so for everybody out there, CEDR, C -E -D -R Solutions, you can find our website. If you go to our website and you input your name into one of the forms, what you end up doing is putting yourself into our education community. So unlike other companies where you start getting phone calls and everybody's trying to sell you something, we'd love to have you as a client, but as a precursor to that, if you're just out there and you want HR education, we want you in our community, and that's what you're talking about, Kiera. The reason why you like those newsletters.   is because we have 3 ,000 members across the entire country and they're asking us to help them solve these HR problems. And so we use those questions to create our roundups because they're literally and actually what's going on in the world today. what we do for our members is we provide you two components.   Compliance, so when you have a problem with an employee, almost any problem, there's some kind of law, rule, or regulation that probably regulates, which can and can't do, and they can be everything from local, county, city, and it goes all the way up to the feds. So we can help you solve a problem taking two looks at it. The first look is compliance, what does the law say we have to do, and the second thing is what we call the human side.   which is we're working with human beings and you can call a lawyer and say, what would I do about this? And they'd say, fire her. But that lawyer doesn't have any experience of what it's like to replace her, to train her, to lose all of your investment in somebody. And so we take that very human approach and we have a group of experts here who get on the phone with you through email. We have all kinds of resources and we help you solve your HR problems.   Kiera Dent (02:56.574) Mm   Kiera Dent (03:16.628) Absolutely. They're incredible. It's like, what do I do when my employee wants to take over time or if my employee didn't show up or I feel like your guys's education is so telling. I can tell you got your audience very dialed in. And so it's very informative and truly my office managers and doctors who you see there feel so confident in being able to make decisions versus offices who don't have you in their back pocket. They're like, Kiera, what are we supposed to do? I'm like, this is where you check into your state laws.   Paul Edwards (03:30.016) We do, yeah.   Kiera Dent (03:45.862) reach out to your lawyer because every state is different. So that's why I just am obsessed about you guys. I think you guys do an incredible service for the dental community. So massive thanks and appreciation. So definitely recommend everybody get in that educational resource because I just think it helps you. Even things that you might not be thinking about, I think you guys do a great job of spurring and educating, which hopefully today's podcast also does. So, So what I reached out to you originally was I   Paul Edwards (03:46.015) Yeah.   Paul Edwards (04:07.86) That's exactly what we're gonna do today.   Kiera Dent (04:14.72) this whole NDA thing came up of what's going to happen if the NDA bill passes and an NDA is a non -disclosure and then there's the non -competes as well. What happens with doctors, especially with associates being able to go and work for practices that are so close to them. And so I just want to reach out. I know this is actually going to not be our juiciest topic for you guys. have a juicier one coming, but Paul, if you could kind of just shed some light on what does that look like? Where does that kind of stand in legislation?   Paul Edwards (04:35.669) No.   Kiera Dent (04:43.114) and what should practices know about this.   Paul Edwards (04:45.376) So the FTC wrote a rule that wanted to get rid of, ostensibly get rid of all non -competes. I mean, there were a few that could survive, but they ostensibly wanted to get rid of them. And their stated reason was that it was tamping down employees' abilities to be mobile, to be able to change jobs, move someplace else. And not a terrible argument, but not a good overall general argument.   Kiera Dent (04:55.435) Mm   Paul Edwards (05:14.486) Predictably, that rule was challenged in both the Florida court and I think two Texas courts. I'll just cut to the chase, everybody. The judges involved in those cases put a, the ones in Texas put a stay on it, which means, legalese -wise, that just means they put a big pause button on it and said, you know, the parties involved, including the federal government, are gonna have to come back and argue some more in favor of this.   And we kind of could see that that's what was gonna happen and that's what happened. So based on some recent Supreme Court rulings and stuff that's going on out there in the world, in the legal world, this thing has been paused and I don't see it unpausing for months, possibly years and maybe, Kiera, never. So it's just, it's not a thing anymore.   Kiera Dent (05:47.734) Mm   Kiera Dent (06:01.672) Yeah, which is such a great thing. And again, when I reached out to you, our schedules couldn't quite align for us to get there. And it was like really hot. And I know a lot of doctors were concerned about that because agreed. Everybody was like, this is going to be very impactful because the reality is I don't think any employer truly wants to hurt. mean, I'm sure there's some out there, but generally the dentist, they don't want to prevent other doctors from being able to go get another job. That's not what it is.   Paul Edwards (06:08.939) Hmm?   Paul Edwards (06:12.82) We were freaking out. Yeah. Yeah.   Paul Edwards (06:23.232) Hmm?   Kiera Dent (06:29.51) what they don't want to do is set their practice up to where all those patients could be pulled very easily to another location because that's really like that doctor who hired these associates took the risk and they don't want to have the greatest asset of that practice as patient base being able to be lifted out. And I think that that's where the argument's at.   Paul Edwards (06:45.29) That's, yeah, that's precisely, that's precisely correct. And really it was gonna be damaging. And since it's not going into effect, we don't have to go too far into it, but it was really gonna be damaging in ways that the federal government didn't understand or didn't seem to perceive. They could have put written a different kind of rule and put a lot more limits on it. And by the way, non -competes are very limiting.   Kiera Dent (07:00.886) Sure.   Paul Edwards (07:10.838) There's a lot of limits and some states won't let you have them. Other states that will let you have them say you have to have these specific provisions in them. It can't be too broad. It can't be designed to punish someone for leaving. You you put 30 miles in your non -compete and you're in downtown Chicago and your non -compete is probably going to become invalid. You know, but you put four blocks and that'd be a different story. So like all things and I'll bring it all the way back to HR, the details matter.   Kiera Dent (07:11.242) Mm -hmm.   Kiera Dent (07:22.56) Mm -hmm.   Kiera Dent (07:28.585) Right.   Kiera Dent (07:34.697) Absolutely.   Paul Edwards (07:40.436) Right? It really matters. But for now, we don't have to worry about this.   Kiera Dent (07:41.1) Mm -hmm. For sure. Which is great. And that's really what I wanted to bring you on because I know it was really hot and it was really scary and it was, what are we going to do? And that's where I like to have this podcast be up and coming. so Paul, there actually are a few other things that I do think are really going to impact that people should be aware of. And that's this 1099 world, hygienists, associate doctors, like kind of this world, which I think strategy wise from the business's standpoint is it's hard to hire.   Paul Edwards (07:58.762) Mm   Kiera Dent (08:10.732) It's hard to hire right now. It's been hard to hire since I think 2020. think all of us are still feeling that. And so I don't blame employers for trying to get creative and think outside the box. However, with that asterisk, legalities and payroll and how we hire can really truly impact a practice and do some pretty serious damage if not done correctly. I've seen some class action lawsuits. I've seen big lawsuits.   1099s and misclassification of employees is a very big deal. So Paul, this is your world bigger than it is mine. I just have a very strict lawyer on me. So that's the only reason that I know, because I used to do it pre -COVID. We were in a 1099 world. And I remember my lawyer called me and he said, Kiera, you're welcome to do whatever you want to do. He said, but I just want you to know. He said, I just want you to know that this can become a federal offense on you if it goes. And I was like,   Paul Edwards (08:47.7) Mm   Paul Edwards (08:54.641) Such a lawyer thing to say.   Kiera Dent (09:03.466) So I draw the line, I'm cool to stay in gray, but I'm not okay to go to federal prison. So that's like where I draw lines. But Paul, please, not to scare anybody, but to educate about where this can come into fact and how can especially employers protect themselves in this world.   Paul Edwards (09:07.946) Yeah.   Paul Edwards (09:19.434) Well, look, the first thing that I want to tell everybody is that you might not know this, but I think you might know it, but I'm going to put it for you in kind of stark terms. As the employer, it is your responsibility for you to classify your workers properly. They really don't get they, your employees, your prospective employees, don't get to make that decision. They cannot make that decision for you. And so there's a set of rules.   there's two sets of rules actually. The IRS has a set of rules, they call it the test, and the Department of Labor has a set of rules, and incidentally they call theirs the test too. And if you put the two rules up with all of the little things in the test, and there's many, many bullet points in each test that says if this is true, if this is true, if this is not true, and you go through the whole thing, there's a lot of crossover talk there. So that's, I guess, to some degree, it's beneficial.   Kiera Dent (10:07.009) Mm.   Kiera Dent (10:15.436) Sure.   Paul Edwards (10:16.042) But what I do want to say to everybody is that if you use the test or don't use the test, whatever you do, if you violate this rule that we're talking about, you can be committing tax fraud and you can also be breaking the law when it comes to the Department of Labor. And so it's kind of a double whammy. And here's the important part, Kiera, is that you're leaving a paper trail behind that you cannot defeat.   Kiera Dent (10:34.305) Mm   Paul Edwards (10:43.104) So this isn't a he said, she said, you can't claim I didn't do it. If you get it wrong and you misclassify someone as an independent contractor, that means you're not paying the workers comp. So that's a problem. That's unlawful underneath your state laws. Because you misclassified them doesn't matter to the state. You still broke the law. You're not paying their matching social security. You're not paying withholding and paying taxes. And again, you're not paying your portion of the social security.   Kiera Dent (10:43.18) Absolutely.   Kiera Dent (10:53.857) Thank   Paul Edwards (11:09.674) So why this matters to both the feds and the state is this is taxable income and you are not paying it and you actually, you are gaining some small advantage. I maintain it's not enough for you to get this wrong. And you're also helping the, you're costing the state and the feds because the person who's misclassified is writing things off that employees cannot write off. So they're acting as if they're in their own business. So what we found,   Kiera Dent (11:15.339) right.   Kiera Dent (11:34.613) Absolutely.   Paul Edwards (11:38.998) is that we've got a lot of hygienists who have come to the practice. Now they may come by themselves, they may come be offered up by a temp agency who's not getting this correct. They will come to the practice and say, want to be paid as an independent contractor. And what they're saying is, if you're paying me $75 an hour, I want $75 an hour to be given to me. And that doesn't...   Kiera Dent (12:05.448) Mm   Paul Edwards (12:07.678) work when we look at what the rules are with regards to classifying people, Kiera. So, you know, any questions so far?   Kiera Dent (12:16.844) Yeah, I think something I've also felt that there's a fun game in. And I think if we think of it as a game, as opposed to like stressful, I enjoy that a little bit more. These classifications actually do change quite a lot. And like what the IRS is sticky on or not sticky on, I do feel also changes because this 1099 world, I understand, like, if you look at people's motives, the hygienists want to get paid more. They want to be able to take home more salary.   Paul Edwards (12:45.664) Mm -hmm.   Kiera Dent (12:45.804) So I understand completely why they're wanting to do it. But again, my lawyer, he told me very well, he said, Kiera, the definition of a 1099 is like a gardener that comes to your house or a lawn care crew. They tell you the day, they bring their own tools, they don't use any of yours, and they tell you the fee that you're going to be paying for that service. He said, now, if you have an employee that's doing anything different than that, or you have someone who's different than that, most likely they're probably not a 1099.   Paul Edwards (12:56.554) That's a good way to describe it.   Kiera Dent (13:12.8) And so that's kind of helped me. just think about this Gardner or lawn care crew, because I feel like it really makes it very simple for me of where am I going to be? And honestly, like you said, Paul, I don't think employers realize the implications if you get this wrong. It is big because we have looked, and I think this will also tie into like exempt and non -exempt employees too. But we also have to look at the IRS and the federal and the state reasons why they're doing this too. Yes, we should be classifying correctly.   Paul Edwards (13:16.554) It's good.   Paul Edwards (13:27.796) Mm -hmm.   Kiera Dent (13:40.5) because everybody right now with inflation and costs and whatnot, people are getting smarter and stickier with making sure we're following the laws and the rules. So I think looking for motives and reasons, but really, I don't know, I enjoy sleeping at night as an employer. And I think this is a great way to help yourself stay out of it. So not necessary questions, but definitely I think it's a big issue and an easy way to determine that hygienist is not bringing their own tools with them. They're not setting the hours that they're going to be working.   Paul Edwards (13:47.37) That's true.   Kiera Dent (14:07.084) They could be telling you the pay they're going to be getting, yes, but they're really not coming, doing their thing and leaving. You're providing the patients for them. You're providing the instruments for them. You're providing the chair for them. You're providing the team for them. They're working within the hours of your practice. They're really not. Now, I think someone who is an independent contractor for a contrast is like if an anesthesiologist is coming to the practice, they're bringing their own tools. They're bringing their own equipment. They usually bring their own team. They're coming.   Paul Edwards (14:33.174) Kiera, have you been reading my blog?   Kiera Dent (14:36.908) I just think I'm very passionate about this stuff because I think employers who get it wrong, this is where we get into hot water, unintentionally trying to save a few bucks that's going to ultimately cost us a lot in the long run. And I think, again, analogies always make my life easier. So that's probably why I do it.   Paul Edwards (14:56.052) No, no, that's a very good example that you gave. so the first example of the gardener is a very good example. I'm going to reiterate. This guy or gal shows up at your house. They can experience a profit and a loss. So if their lawnmower breaks down, they don't come knock on your door and ask for you to do something about it. They go and they fix their lawnmower. So they have an opportunity for profit and loss. That's one thing.   The other thing that they measure, adding a little technical to this, is the degree of permanency. And so you could change, you could choose to, and they could choose to not work for you, and it's likely that they work for several different other companies. But I wanna make something clear here, because that's what people glom onto, and they're like, well, my hygienist works at two other dental practices, so I'm in the clear.   Kiera Dent (15:19.864) Mm   Kiera Dent (15:36.234) right.   Kiera Dent (15:43.87) Right.   Paul Edwards (15:45.206) And that's not how this test works. It's just not how the test works. So the main thing and the big piece of news, so here's the big reveal for everyone. We, CEDR, have been around for 19 years now. For 19 years, we have been telling people, anyone who tries to classify a hygienist as an independent contractor,   that it is not lawful and that there's a problem the IRS has with it. So it's been like this for 18 years. But like you said, they kind of define, redefine, change rules. In this case, they didn't add or take anything away. But what they did is they took one of the things that was on the list. And I'm just going say it was on it. It was important. It sometimes was used against employers.   and the Department of Labor brought it all the way up and said, if you're only gonna consider the first six points, we want you to know that if the person is doing the work of the business, they cannot be classified as an independent contractor. And so we've always known this determination was there, and the IRS uses that one, so that's one of the ones where the tests are matching up.   So if you're in a general dental practice and you have a hygiene department, then they're doing the work of your practice. Your anesthesiology example was a very good example. if it were a, I mean, I'm just gonna split hairs a little bit here. If it were a pediatric practice whereby there's a lot of anesthesia going on, there's always someone there. That anesthesiologist technically is an employee.   Kiera Dent (17:07.414) Yes.   Kiera Dent (17:23.072) Mm -hmm.   Paul Edwards (17:26.442) They're not an independent contractor. But if you're out in Montana and you're a general dentist, you don't do surgery, and you have a surgeon come through to perform surgery, and an anesthesiologist comes with them or you bring them in as well, those people are not doing the work of your practice, even though we all agree it's all dentistry and it's associated, but hopefully in that description.   Kiera Dent (17:26.804) Agreed.   Paul Edwards (17:54.442) I'm able to kind of relay to you guys what the differences are there. But this big reveal is the extent to which the work performed is integral, and it's an integral part of the potential employer's business is the big one. They moved it way to the top. So this means technically, literally, hygienists can't be legally classified as independent contractors.   Kiera Dent (18:10.016) Mm -hmm.   Paul Edwards (18:21.334) And it also calls into the thing that we've also been saying for 18 years, that associate doctors who are, it's a general dentist doing general dentistry, that associate doctors, they are not independent contractors either. And that the safest thing to do is to classify them as an employee. And I have lots of other good reasons for making them employees. But again, that's another place where it's common practice. And then Kiera, I'm gonna add one more thing.   Kiera Dent (18:34.23) Mm   Kiera Dent (18:50.367) Yeah.   Paul Edwards (18:50.918) State laws apply here. And so there are several states, California, Oregon, Washington, I could go on and on, who have even more strict rules about these classifications. And we've just seen, gonna, I don't wanna call them all the way out. I'm gonna tell you they're in the Northeast, they're in a state where they have stricter rules. Practice is very successful.   has multiple associates in I think I counted eight and they got audited and they got lit up. mean, yeah.   Kiera Dent (19:24.212) And that's actually what my follow up was going to be, Paul. Let's say I am a practice and I do get audited and find out that I miss classified. What is, this is how I like to make my decisions. Like how bad is the problem? Is it to be slap on the wrist? Am I going to jail? Like where are we at with this?   Paul Edwards (19:30.272) Mm -hmm.   Paul Edwards (19:34.516) Right.   Right.   You are unlikely to go to jail in most states, although there are wage theft laws that can get you charged with misdemeanors, which is the last thing you need as a licensed professional anywhere. the problem is three, I think, I'm going to off top my head, it's threefold. CARE distractions, right? We all have plenty distractions that come in every day just trying to keep the wheels on the bus and everybody happy and the patients happy.   There's plenty of things that enter into our sphere of operating all the time. You've never had a distraction like a Department of Labor investigation where they act like the IRS. They issue a letter which requires you to give up all of your bank records, all of your time records, all of your record records and records of your other record, you know, the distraction to just meet the demand is gonna be brutal.   The next thing you have to do consider is the immediate cost. I'm not gonna even go long term for the cure. The immediate cost is you're gonna just go ahead and just put $30 ,000 in a lawyer's checking account to represent you so that this doesn't spin up and get completely out of control and so that you know what you're facing. And then the next thing is what are you going to have to do once the determination is made and if it's made against you?   Kiera Dent (20:32.811) Mm -hmm.   Kiera Dent (20:47.276) Totally.   Paul Edwards (21:02.102) What will you have to pay in back taxes, penalties, and all those things? So this can easily ramp up and distraction and all of these costs that I've talked about, I don't wanna be hyperbolic here, but this can easily get to $100 ,000 very, very quickly. And so nobody wants that, nobody wants these distractions or these things. So the penalty, the punishment,   Kiera Dent (21:21.045) Mm -hmm.   Paul Edwards (21:30.966) really can be fairly brutal. And the last thing, let's just say you've only misclassified one person, right? And she has or he has filed a complaint or somehow it's gotten back to you. You're still in time producing all of those records, answering the complaint, hiring a lawyer. You're still gonna spend 25, 30, $40 ,000 to cure this one instance because again, you're gonna have to get a lawyer.   Kiera Dent (21:34.443) Mm   Paul Edwards (21:59.542) So to me, that person would have to work for you for like 30 years to make that money worth it for you. And that's just not what's gonna happen.   Kiera Dent (21:59.82) for sure.   Kiera Dent (22:08.958) Absolutely. think them coming in as independent contractors clearly shows that. I think about like, what's my risk to reward? So what I'm doing by having an independent contractor is they're getting paid more with air quotes. They're writing things off, but I'm not having to pay my payroll tax on them per se. Like, I think that's really the only benefit to an employer to do this. Maybe I don't have to have like the exempt, the non -exempt, the hours, but those are things that are pretty easy to solve. So I'm like, okay. And typically I know this is like,   very loose math, Paul. And if you disagree with me, please, I am not offended. Say it is, you're the expert here. I've been told that payroll tax, like a good estimate, is just 10 % of that person's annual. So that's kind of, that's where I'm like easy, because 10 % for me is very easy to move that decimal point and I can figure it out. So if the person's making, let's say they're making 70 ,000 a year, it's $7 ,000 that I'm going to be adding additional in payroll tax to it. To me, is that 7 ,000?   Paul Edwards (22:48.15) It's not bad, it's good.   Kiera Dent (23:06.876) worth the hundred thousand, but also I think Paul, there is the emotional ROI on it too. Like to go through that, it might not financially destroy you, but mentally it is, it's something. if, I mean, I've gone through lawsuits and it's something where you get to a point where you just say, I will do whatever to get out of this because the pain and the exhaustion and trying to fight it and trying to win. But then you also don't want to admit to it because   Paul Edwards (23:13.375) it's brutal.   Paul Edwards (23:27.296) That's right.   Kiera Dent (23:35.136) Like opening it up, you open yourself up to them looking back at every single person in your world. And to me, those things are not worth the risk, which is why I wanted you on here today is let's not be afraid, but let's be proactive. But Paul, my question I think is for people who might be freaking out right now of, my gosh, Paul, I've misclassified. What do I do today? Like, do I have to go back and like, like go to the Pope and like redeem myself that way? Like, how do I, how do I fix it moving forward if I have possibly misclassified in the past?   Paul Edwards (23:39.06) Mm -hmm.   Paul Edwards (23:53.728) Right.   Paul Edwards (24:04.596) Well, it's a case by case basis and you open up a little bit of a Pandora's box when you realize that you have to fix something and your questions are very viable. Like, do I have to go back a certain number of years? What do I have to do? You know, one of the things I tell a lot of a lot of our members who are freaking out over something like this is like, let's look at the actual pain point here. Like how much will it cost to correct this? And, know, do we have the money and is it, is it, has it, you know, is it too much?   So it's a case by case basis and what you need to do is kind of stop. You just take a breath and go and talk to someone who knows what they're doing. It's typically at some point this is going to involve an attorney or a very good CPA. It's not your accountant. It's not anybody else. It's not even CEDR. We cannot settle this for you. We can give you all this guidance and everything, but we can't go to bat for you.   So you have to find that resource and they're out there, they're all over the place and you want to mitigate it to the best that you can. You're probably going to self -report it. And look, I've seen it everywhere along the spectrum, Kiera, from the, they've been doing it wrong for three years and they have a hygiene department of seven people to I've only had a hygienist for two years and I misclassified her and she's still with me and I got to fix this. I've seen the whole spectrum and there's two different approaches to that.   Kiera Dent (25:25.312) Mm   Paul Edwards (25:29.402) And so if you're freaking out, I'm sorry, but it's better to have the knowledge, not have it at all. You're going to seek out, first thing you're to do is go to your CPA and talk to them. And you're what you're also going to do is if you're out there and you've got a CPA and they know that you're doing this. I don't love that. You know, I don't, I don't love that. That's why I always say when we're talking to talking to professionals, I get them put stuff in writing.   Kiera Dent (25:47.03) Mm.   Paul Edwards (25:58.418) I need to be able to rely on the guidance that I'm getting. And then rely on that attorney who is an expert in taxes, who is an expert with the Department of Labor, who knows everything about it, then rely on them or that CPA firm to help get you through it and just go through the process and get it all cleaned up and then fix it going forward.   Kiera Dent (26:18.348) Absolutely. And I will put it out there. If anybody is looking for good attorneys, I do really, really have an incredible attorney who is right in the line with CEDR. So please reach out. Hello@TheDentalATeam.com. But really, I agree with you, Paul. I think it's one of those things of, I understand that people weren't doing it. Like don't beat yourself up. You were not intentionally trying to be bad or do things or skirt the law. Like you really were making the best decisions at the time, but today we know better.   Paul Edwards (26:30.24) Mm   Paul Edwards (26:37.621) No!   Kiera Dent (26:44.982) So let's do better. Let's fix it with clean it up. Let's talk to the experts. That way you can feel confident moving forward. But it's like, we know today that this is not okay. And let's make the decisions because you you might skirt by, but every business is going to be sued at some point. And they're also going to be audited at some point. And I would rather have my house clean, as clean as I can get it. And hopefully they find minimal as opposed to hoping that I never get audited.   I really do hope I never get audited, but I like to prepare and plan as if I were to be audited. That way I can sleep at night, I can make these corrections, and that's how I live my life. Paul, I just love this. think there is one thing that we will put out there. We won't exactly say all the pieces, but we were talking earlier about misclassifying of this exempt and non -exempt. I've seen it even within our company. Non -exempt definitions have actually shifted. I had no clue that some of the definitions had shifted from when I last did a thorough research on it.   Paul Edwards (27:31.435) Mm -hmm.   Paul Edwards (27:38.954) Mm -hmm.   Kiera Dent (27:40.032) How often do these change and how do we keep ourselves current other than working with you? Which I think that's the greatest thing, but how do we keep ourselves current? Because exempt and non -exempt is coming up.   Paul Edwards (27:44.916) Well, well.   Okay, so what you want to do is really if you get into someone's, like if you get into our ecosystem of education, so you don't have to be paying us anything, we are always talking about these things and we are giving that information. We're not withholding and keeping that behind a paywall. you want to join someone like us in our community so you can get updates on this. Ironically, the rules don't change that much for this status, but they are changing right now.   Kiera Dent (28:15.105) Mm -hmm.   Paul Edwards (28:15.198) And I do expect that over the next four years, we're gonna see some other changes, but they basically will borrow down into the regulation and they'll make some kind of a change to like a minimum salary amount or some other thing. And that's very simple. This is cut and dry. This is one of those great reasons to have someone like us, because we do understand the rules.   Kiera Dent (28:34.294) Mm   Paul Edwards (28:41.686) But yeah, that's another area where people are getting misclassified. And again, this goes back, Kiera, to the first couple of minutes. It's your job as the employer to know these things and then to apply these things in the proper way to your people who you're paying salary or who you're paying as an independent contractor or whatever.   Kiera Dent (28:59.72) Absolutely. And Paul, I'm so glad that you brought that up because for me as a business owner, I think it's absolutely fun to run a business and to own a business. And I call it my creative playground. Like it's fun, right? But there's also all these pieces that I have to remember are my responsibility. And at the end of the day, it's going to fall on me as the business owner, which is why I am very passionate about finding the experts in the areas that I'm not as strong. I am not a guru on HR. I am not a guru on my bookkeeping. I am not a guru on tax.   Paul Edwards (29:08.576) I do too. I love it. I love it.   Paul Edwards (29:18.005) Mm -hmm.   Kiera Dent (29:29.322) I'm not a guru on the legals. We are in multiple different states in our company. I don't know that. And so having a good board of advisors to make sure that you are there. Like I messaged my CPA because I saw that there's this like weird thing that came up for one of my pieces. And I'm like, I don't even know what this is. Is this a scam? I messaged him and he said, Kiera, don't worry. We already have this. You're either filed or you'll be filed in the next month. And I thought that's the people.   Paul Edwards (29:33.375) Mm -hmm.   Paul Edwards (29:53.096) I know what that is.   Kiera Dent (29:54.918) Tell Paul, I was like, what the heck is this? Is this a scam? It's like DBLI or something weird like that. And I was like, what does that even mean?   Paul Edwards (29:57.45) Yep.   Paul Edwards (30:02.528) Yep. Yep. I... Yeah?   Kiera Dent (30:04.524) So really have the people in your corner. And I think CEDR, just so you guys know what we're referring to of this exempt and non -exempt, that salary versus hourly, definitely reach out to CEDR because it does impact a lot of office managers. So doctors, I would really encourage you just to reach out. Paul is more than happy to share and help you guys. I intentionally asked him not to put it on the podcast because I did not want to put any doctors in an uncomfortable spot knowing that team members do listen to this podcast.   And I wanted doctors, you to know the information, therefore you could actually make the decisions best for your practice rather than exposing you. So that's why we're not trying to hold back information, but I know our audience. And so I said, Paul, let's let them know, let's have them reach out to you. That way doctors, you can make sure that you're getting the information and make the best decision for your practice.   Paul Edwards (30:50.858) Yeah, get into our ecosystem and you're going to see the education pop up here in about three weeks, which isn't enough time for you to understand what the rules and how the rules are changing. I'm also on my podcast. I'm going to cover this at least once before the end of the year. So I'm going to spend some time on my podcast doing that.   Kiera Dent (31:07.114) Which is amazing. So Paul, you really went through the gamut with us today of going from what is this non -compete and how's it going to impact us to now the 1099s and what that really is and how we classify, misclassify and what we do to now talking about this exempt, non -exempt. And really, I think more than anything, I feel education is power. Yes, sometimes I don't like the nuances. Sometimes it feels annoying, but I'd rather be annoyed and fix it.   than be uneducated and not know and then be burned through an audit. So Paul, I love what you guys do. I love the care that you have. I love the passion that you have. People like you are who get me excited because I don't like HR. I would rather like never think about HR. It's the yuckiest part of a business. So the fact that there's great people like you out there, I just want to say thank you.   Paul Edwards (31:46.484) out   Yeah, yeah, is. We're gonna put that on our, we're putting that on our website. It's the yuckiest part of your business. Let us help you with that. Yeah, we're the solution you didn't know you needed. That's gonna be our, yeah.   Kiera Dent (31:59.697) It is. Exactly. Exactly. So Paul, once again, thank you for being here. And for those who are like obviously are going to reach out again, please, if you will just share how they can connect with you, get into your ecosystem, learn. And if they're interested in becoming a client as well, how they can connect with you that way.   Paul Edwards (32:17.566) Okay, so two different ways to connect with us and with me personally. The first way is to go to our site cedrsolutions and just sign up on one of the forums and join our community and get the free education. Of course, give us a call if you're looking for services. The other way is just subscribe to my podcast. It's called What the Hell Just Happened? You can find it on all the platforms. What the hell just happened here is some rules changed and we discussed it with Kiera.   Go subscribe to my podcast and weekly we put out stuff and we talk about HR related things and some other fun stuff and Kiera. Well, this is definitely a subject that I'm going to cover before the end of the year.   Kiera Dent (32:58.666) Amazing. All of you get prepared. There's no reason to be fearful. There's great resources out there. Yes, this is, in my opinion, success has two parts of it. There is the suck part of success. It's literally the first three letters of success. This is the portion that we have to do as business owners and know. But I think Paul, you guys do an amazing job of making it not scary, very easy. You guys are incredible at education. So all of you get prepared, go connect with them, reach out, listen to their podcast.   Truly incredible, incredible information and Paul, thanks for being here today with me. Of course, and thank all of you for listening and I'll catch you next time on the Dental A Team Podcast.   Paul Edwards (33:31.968) Kiera, thank you so much.

When diagnosing scoliosis, healthcare professionals rely on a measurement known as the Cobb angle. This standard measurement assesses the degree of spinal curvature by comparing the tilt of one vertebra to another. Cobb angles are expressed in degrees and play a crucial role in classifying the severity of scoliosis. Classifying Scoliosis with the Cobb Angle Mild Scoliosis - Cobb angle less than 25 degrees Moderate Scoliosis - Cobb angle between 25 and 45 degrees Severe Scoliosis - Cobb angle greater than 45 degrees Accurate measurement of the Cobb angle is essential for proper classification and treatment planning. The reliability of the Cobb angle measurement can be influenced by the positioning of the patient during the X-ray. Standing Position - Scoliosis X-rays should always be taken with the patient standing. This position reflects the natural curvature of the spine under the influence of gravity. No Shoes - Patients should be barefoot to avoid any artificial alterations in posture. Correct Posture - The patient should stand just off the Bucky (the X-ray machine), without leaning back against it. Leaning can cause rib rotation and skew the Cobb angle measurement. Arm Position - Arms should be completely relaxed and in a consistent position across different X-rays to avoid altering the angle. Consistency in how X-rays are taken is vital for monitoring scoliosis over time. Reliable measurements help determine whether the curvature is worsening, improving, or remaining stable, guiding treatment decisions effectively. Variations in X-ray techniques can introduce a measurement error margin of about five degrees. For instance, a Cobb angle measured at 45° by one doctor might be recorded as 50° by another due to these inconsistencies. To minimize errors and ensure accurate Cobb angle measurements the following should be done: Always take scoliosis X-rays in a standing position. Ensure the same positioning and technique are used for each X-ray. Significant deviations, such as taking X-rays while lying down or incorrect arm positioning, can lead to measurement inaccuracies greater than the standard five-degree error margin. Accurate Cobb angle measurements are crucial for correctly classifying the severity of scoliosis and devising an effective treatment plan. For more insightful discussions on scoliosis and its management, tune in to Dr. Tony Nalda's podcast.

In today's episode, after a heated battle with Drake, Kendrick Lamar is doing something for the people. Kendrick Lamar is doing a pop-up concert in Los Angeles on Juneteenth. The Pop Out with Ken and Friends is actually an ode to the “Not Like Us” diss record towards Drake.   South Carolina has introduced a new bill called the South Carolina Prenatal Equal Protection Act of 2023. This bill would classify abortion as a homicide with penalties up to forty years. Also, Kyrie Irving has returned to the Boston Garden to play against the Boston Celtics, and it was not a pleasant welcoming. Irving received numerous boo's and f- you Kyrie chants. All of this and more.   FOLLOW THE SHOW ON ALL SOCIALS:  @Sealessaidit  @Amandaseales  @thesupremeexperience  If You Have A Comment Leave Amanda A Message At 1 855-Amanda-8 That's 1-855-262-6328 See omnystudio.com/listener for privacy information.

I'm diving into a crucial topic that will help keep you out of legal trouble: the misclassification of workers who should be employees as contractors. I'll share a fascinating case study on the gig economy and legal battles, where companies like Uber and Lyft have faced complex challenges and regulations. Understanding the key differences between employees and contractors is vital for every business owner. We'll discuss why the government is so invested in worker classification and the serious consequences of getting it wrong. But don't worry, I've got you covered with tips on how to correctly classify your workers to stay out of hot water! Plus, I'm sharing practical advice to help you stay informed and compliant with the latest regulations. Tune in, and let's ensure you have all the tools you need to succeed and stay on the right side of the law!What you'll hear in this episode:[0:00] The Common Misclassification Mistake[2:40] Case Study: The Gig Economy and Legal Battles[6:40] Understanding the Difference: Employee vs. Contractor[9:40] Why the Government Cares About Classification[11:45] Consequences of Misclassification[13:10] How to Correctly Classify Your Workers[20:50] Practical Advice for Staying Informed and CompliantListen to Similar Episodes:147. Navigating Wage and Hour Laws167. Should You Be Friends with Your Employees?171. Do You Need Worker's Comp Insurance?* Connect with me on LinkedIn https://www.linkedin.com/in/jackiemkoch/* Find more information on my website peopleprinciples.co

This video will help improve your dating life quickly. Attract and Keep ANY women you want using 'MBT' Below!

Bill Hughes is the Senior Counsel & Director of Global Regulatory Matters at Consensys. We discuss:- Consensys letter to the SEC regarding the Ethereum Spot ETF - Reports of the SEC investigating the Ethereum Foundation- Is the SEC trying to block the Ethereum ETF by classifying ETH as a security?- Impact of SEC Ripple XRP case ruling- BlackRock Tokenizing on Ethereum- Stablecoin and Crypto Regulations(Re)Thinking Crypto Book, will be available on Amazon soon - https://www.barnesandnoble.com/w/booktony-edward/1145415871?ean=9798888453988⭐️ Learn about BitGo, one of the top crypto custodians - https://www.bitgo.com/ 

PREVIEW: #WAR-CRIME: #JAPAN: żCLASS-A-WAR-CRIME:  From a long conversation with Professor Gary Bass re his new work, Judgment at Tokyo, re what it means to classify the Pearl Harbor attack as a Class A war crime to be punshed by execution -- and how did the Emperor escape the charge?.  More later. 1936 Emperor Hirohito